Connect Snapchat Ads to Google Data Studio with Windsor.ai

Directly connect your Snapchat Ads to Google Data Studio, in minutes, and in an easy-to-use format.

data integration

All your marketing data in one place, just in a few clicks.

In just a few clicks, Windsor.ai integrates all of your marketing data. Simply select and authenticate the connectors you want to use. You don’t even need to write a single line of code to connect your data. You can blend and visualize your marketing data in your preferred reporting platform after a few minutes of setup.

Automate and save time.

No more using CSV dumps and spreadsheets to bring together data from different platforms. Windsor.ai automates collecting all marketing data and minimizes time spent on preparing and formatting, saving you a lot of time and boosting the quality of your reports.
Spend less time on manual data loading and spreadsheets. Focus on what matters: Growing your business!
Data Automation
data warehouse

Use all your data where and when you need it.

We make sure that all the data we integrate is fresh and accessible to marketers, whenever they want. You can push your data from Windsor.ai to a variety of data destinations, including cloud storage services (Google BigQuery, Amazon S3, Azure, Snowflake), data visualization tools (Google Data Studio, Power BI, Tableau), and spreadsheets (Excel, Google Sheets).

About Snapchat Ads

Snapchat is a multimedia messaging app that allows users to send and receive photos, videos, and messages. Snapchat Ads allows brands to reach out to their target audience on Snapchat through sponsored content. With over 229 million daily active users as of 2021, Snapchat has the potential to be an exciting untapped advertising channel for businesses. Snapchat Ads provides a variety of creative and interactive advertising options that can assist businesses in reaching a large and engaged user base, particularly among younger demographics.

 

Learn more about Snapchat Ads.

About Google Data Studio

Looker Studio or formerly known as Google Data Studio is a data visualization platform that helps businesses convert data into customizable informative reports and dashboards. It provides a simple and intuitive interface for users to create interactive reports and visualizations with their data. Data analysis using Google Data Studio provides businesses with valuable information that they can use to make informed decisions about their operations.

 

Learn more about Looker Studio

Why integrate Snapchat Ads with Google Data Studio?

  • Integrating Snapchat Ads data into Google Data Studio is an effective way to gain insights into your campaigns. Understanding how users interact with your ads and which ones perform well will assist you in optimizing your campaigns for success.

 

  • You can quickly identify creatives and messages that resonate with your target audience by combining the two platforms.

 

  • Google Data Studio enables businesses to customize their reports and dashboards, which can be beneficial for presenting data in a meaningful and relevant way.

 

  • Google Data Studio reports can be configured to update in real-time, which is useful for tracking the performance of marketing campaigns and making data-driven decisions in real-time.

About the Snapchat Ads Google Data Studio Connector

The Snapchat Ads Google Data Studio Connector pulls metrics and dimensions for Snapchat Ads. The Insights are retrieved at the campaign and ad levels.

Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.

Prerequisites

To set up the connector, the user should have:

  • A Snapchat advertiser account (Visit our privacy policy and terms of use)
  • Google account for Snapchat Ads to Looker Studio integration.
  • A Windsor account. Start your free trial now.

How to connect Snapchat Ads to Google Data Studio?

Select the fields on the right to later use in your data source. For example, you can include metrics such as Swipe Ups, Swipe Up Rate or Conversions.

select fields on the right

Go to “Select Destination” and choose Google Data Studio.

Once done, select “connect” and authorize access to your data source.

Windsor.ai Snapchat Ads Google Data Studio connector

Windsor.ai: All your marketing data in one place

Power up your marketing performance with result-driven marketing solutions

  • Connect all your marketing, CRM, and analytics data from 50+ platforms and stream it to any spreadsheet tool, BI platform, or data warehouse.
  • The setup is done in minutes. No coding is required.
  • Currently, we support more than 3000 dimensions and metrics.
  • See the value and return on every marketing touchpoint.
  • Our marketing attribution software platform provides marketers with a 15-44% increase in marketing ROI.

Google Data Studio Templates for Snapchat Ads

Do you plan to connect and visualize your Snapchat ads in Google Data Studio? 

These free and customizable Google Data Studio Studio Snapchat Ads templates will assist you in visualizing your data for easy reporting and analysis.

Google Data Studio Tutorials for Snapchat Ads

Would you like to take your Google Data Studio Snapchat Ads dashboards to the next level? 

Here are some of our favorite tutorials to help you:

Available Snapchat Ads Metrics and Dimensions

NameTypeDescription
Account IDTEXTSnapchat Ads advertiser ID.
Account NameTEXTSnapchat Ads advertiser name.
Ad NameTEXTAd name
Ad Squad Daily BudgetNUMERICAd squad daily budget
Ad Squad IDTEXTAd squad ID
Ad Squad Lifetime BudgetNUMERICAd squad lifetime budget
Ad Squad NameTEXTAd squad name
Ad Squad Optimization GoalTEXTAd squad optimization goal
Ad Squad StatusTEXTAd squad status
Ad Squad TypeTEXTAd squad type
Ad Network ConversionsNUMERICAd network reported conversions (alias for Purchases)
Ad Network RevenueNUMERICAd network reported revenue (alias for Purchase Value)
CampaignTEXTCampaign name
ClicksNUMERICNumber of ad clicks (alias for Ad Click)
Achievement Unlocked (Conversion Event)NUMERICNumber of attributed "ACHIEVEMENT_UNLOCKED" conversion events
Ad Click (Conversion Event)NUMERICNumber of attributed "AD_CLICK" conversion events
Ad View (Conversion Event)NUMERICNumber of attributed "AD_VIEW" conversion events
Add Billing (Conversion Event)NUMERICNumber of attributed "ADD_BILLING" conversion events
Add to Cart (Conversion Event)NUMERICNumber of attributed "ADD_CART" conversion events
Add to Wishlist (Conversion Event)NUMERICNumber of attributed "ADD_TO_WISHLIST" conversion events
App Open (Conversion Event)NUMERICNumber of attributed "APP_OPEN" conversion events
Complete Tutorial (Conversion Event)NUMERICNumber of attributed "COMPLETE_TUTORIAL" conversion events
Invite (Conversion Event)NUMERICNumber of attributed "INVITE" conversion events
Level Complete (Conversion Event)NUMERICNumber of attributed "LEVEL_COMPLETE" conversion events
List View (Conversion Event)NUMERICNumber of attributed "LIST_VIEW" conversion events
Login (Conversion Event)NUMERICNumber of attributed "LOGIN" conversion events
Page View (Conversion Event)NUMERICNumber of attributed "PAGE_VIEW" conversion events
Purchases (Conversion Event)NUMERICNumber of attributed "PURCHASE" conversion events
Purchase ValueNUMERICValue of attributed "PURCHASE" conversion events (in Ad Account’s currency)
Rate (Conversion Event)PERCENTNumber of attributed "RATE" conversion events
Reserve (Conversion Event)NUMERICNumber of attributed "RESERVE" conversion events
Save (Conversion Event)NUMERICNumber of attributed "SAVE" conversion events
NUMERICNumber of attributed "SEARCH" conversion events
Share (Conversion Event)NUMERICNumber of attributed "SHARE" conversion events
Sign Up (Conversion Event)NUMERICNumber of attributed "SIGN_UP" conversion events
Spent Credits (Conversion Event)NUMERICNumber of attributed "SPENT_CREDITS" conversion events
Start Checkout (Conversion Event)NUMERICNumber of attributed "START_CHECKOUT" conversion events
Start Trial (Conversion Event)NUMERICNumber of attributed "START_TRIAL" conversion events
Subscribe(Conversion Event)NUMERICNumber of attributed "SUBSCRIBE" conversion events
View Content (Conversion Event)NUMERICNumber of attributed "VIEW_CONTENT" conversion events
Visit (Conversion Event)NUMERICNumber of attributed "VISIT" conversion events
CurrencyTEXTAd Account currency
Custom Event 1 (Conversion Event)NUMERICNumber of attributed "CUSTOM_EVENT_1" conversion events
Custom Event 2 (Conversion Event)NUMERICNumber of attributed "CUSTOM_EVENT_2" conversion events
Custom Event 3 (Conversion Event)NUMERICNumber of attributed "CUSTOM_EVENT_3" conversion events
Custom Event 4 (Conversion Event)NUMERICNumber of attributed "CUSTOM_EVENT_4" conversion events
Custom Event 5 (Conversion Event)NUMERICNumber of attributed "CUSTOM_EVENT_5" conversion events
DateDATEDate
ImpressionsNUMERICNumber of impressions
ObjectiveTEXTThe Objective of the campaign
Video Views to 25%NUMERICVideo views to 25%
Video Views to 50%NUMERICVideo views to 50%
Video Views to 75%NUMERICVideo views to 75%
Time Spent (milliseconds)NUMERICTotal time spent on top Snap ad (milliseconds)
SpendNUMERICAmount of money spent
Swipe Up RateNUMERICThe Swipe Up Rate
Swipe UpsNUMERICNumber of swipes
Total CostNUMERICAmount of money spent (alias for Spend)
Transaction RevenueNUMERICTransaction revenue (alias for Purchase Value)
TransactionsNUMERICNumber of transactions (alias for Purchases)
Video ViewsNUMERICTotal number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap
Video Views (View Time Only)NUMERICTotal number of impressions that meet the qualifying video view criteria of at least 2 seconds, not including swipe ups
Video Views to CompletionNUMERICVideo views to completion