Connect Snapchat Ads to Google Data Studio with Windsor.ai
Directly connect your Snapchat Ads to Google Data Studio, in minutes, and in an easy-to-use format.
All your marketing data in one place, just in a few clicks.
Automate and save time.
Use all your data where and when you need it.
About Snapchat Ads
Snapchat is a multimedia messaging app that allows users to send and receive photos, videos, and messages. Snapchat Ads allows brands to reach out to their target audience on Snapchat through sponsored content. With over 229 million daily active users as of 2021, Snapchat has the potential to be an exciting untapped advertising channel for businesses. Snapchat Ads provides a variety of creative and interactive advertising options that can assist businesses in reaching a large and engaged user base, particularly among younger demographics.
Learn more about Snapchat Ads.
About Google Data Studio
Looker Studio or formerly known as Google Data Studio is a data visualization platform that helps businesses convert data into customizable informative reports and dashboards. It provides a simple and intuitive interface for users to create interactive reports and visualizations with their data. Data analysis using Google Data Studio provides businesses with valuable information that they can use to make informed decisions about their operations.
Learn more about Looker Studio
Why integrate Snapchat Ads with Google Data Studio?
- Integrating Snapchat Ads data into Google Data Studio is an effective way to gain insights into your campaigns. Understanding how users interact with your ads and which ones perform well will assist you in optimizing your campaigns for success.
- You can quickly identify creatives and messages that resonate with your target audience by combining the two platforms.
- Google Data Studio enables businesses to customize their reports and dashboards, which can be beneficial for presenting data in a meaningful and relevant way.
- Google Data Studio reports can be configured to update in real-time, which is useful for tracking the performance of marketing campaigns and making data-driven decisions in real-time.
About the Snapchat Ads Google Data Studio Connector
The Snapchat Ads Google Data Studio Connector pulls metrics and dimensions for Snapchat Ads. The Insights are retrieved at the campaign and ad levels.
Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.
Prerequisites
To set up the connector, the user should have:
- A Snapchat advertiser account (Visit our privacy policy and terms of use)
- Google account for Snapchat Ads to Looker Studio integration.
- A Windsor account. Start your free trial now.
How to connect Snapchat Ads to Google Data Studio?
You need to select Snapchat Ads as a Data Source and grant access to Windsor.ai.
Select the fields on the right to later use in your data source. For example, you can include metrics such as Swipe Ups, Swipe Up Rate or Conversions.
Go to “Select Destination” and choose Google Data Studio.
Once done, select “connect” and authorize access to your data source.
Windsor.ai: All your marketing data in one place
Power up your marketing performance with result-driven marketing solutions
- Connect all your marketing, CRM, and analytics data from 50+ platforms and stream it to any spreadsheet tool, BI platform, or data warehouse.
- The setup is done in minutes. No coding is required.
- Currently, we support more than 3000 dimensions and metrics.
- See the value and return on every marketing touchpoint.
- Our marketing attribution software platform provides marketers with a 15-44% increase in marketing ROI.
Google Data Studio Templates for Snapchat Ads
Do you plan to connect and visualize your Snapchat ads in Google Data Studio?
These free and customizable Google Data Studio Studio Snapchat Ads templates will assist you in visualizing your data for easy reporting and analysis.
Google Data Studio Tutorials for Snapchat Ads
Would you like to take your Google Data Studio Snapchat Ads dashboards to the next level?
Here are some of our favorite tutorials to help you:
Available Snapchat Ads Metrics and Dimensions
| Name | Type | Description |
|---|---|---|
| Account ID | TEXT | Snapchat Ads advertiser ID. |
| Account Name | TEXT | Snapchat Ads advertiser name. |
| Ad Name | TEXT | Ad name |
| Ad Squad Daily Budget | NUMERIC | Ad squad daily budget |
| Ad Squad ID | TEXT | Ad squad ID |
| Ad Squad Lifetime Budget | NUMERIC | Ad squad lifetime budget |
| Ad Squad Name | TEXT | Ad squad name |
| Ad Squad Optimization Goal | TEXT | Ad squad optimization goal |
| Ad Squad Status | TEXT | Ad squad status |
| Ad Squad Type | TEXT | Ad squad type |
| Ad Network Conversions | NUMERIC | Ad network reported conversions (alias for Purchases) |
| Ad Network Revenue | NUMERIC | Ad network reported revenue (alias for Purchase Value) |
| Campaign | TEXT | Campaign name |
| Clicks | NUMERIC | Number of ad clicks (alias for Ad Click) |
| Achievement Unlocked (Conversion Event) | NUMERIC | Number of attributed "ACHIEVEMENT_UNLOCKED" conversion events |
| Ad Click (Conversion Event) | NUMERIC | Number of attributed "AD_CLICK" conversion events |
| Ad View (Conversion Event) | NUMERIC | Number of attributed "AD_VIEW" conversion events |
| Add Billing (Conversion Event) | NUMERIC | Number of attributed "ADD_BILLING" conversion events |
| Add to Cart (Conversion Event) | NUMERIC | Number of attributed "ADD_CART" conversion events |
| Add to Wishlist (Conversion Event) | NUMERIC | Number of attributed "ADD_TO_WISHLIST" conversion events |
| App Open (Conversion Event) | NUMERIC | Number of attributed "APP_OPEN" conversion events |
| Complete Tutorial (Conversion Event) | NUMERIC | Number of attributed "COMPLETE_TUTORIAL" conversion events |
| Invite (Conversion Event) | NUMERIC | Number of attributed "INVITE" conversion events |
| Level Complete (Conversion Event) | NUMERIC | Number of attributed "LEVEL_COMPLETE" conversion events |
| List View (Conversion Event) | NUMERIC | Number of attributed "LIST_VIEW" conversion events |
| Login (Conversion Event) | NUMERIC | Number of attributed "LOGIN" conversion events |
| Page View (Conversion Event) | NUMERIC | Number of attributed "PAGE_VIEW" conversion events |
| Purchases (Conversion Event) | NUMERIC | Number of attributed "PURCHASE" conversion events |
| Purchase Value | NUMERIC | Value of attributed "PURCHASE" conversion events (in Ad Account’s currency) |
| Rate (Conversion Event) | PERCENT | Number of attributed "RATE" conversion events |
| Reserve (Conversion Event) | NUMERIC | Number of attributed "RESERVE" conversion events |
| Save (Conversion Event) | NUMERIC | Number of attributed "SAVE" conversion events |
| Search (Conversion Event) | NUMERIC | Number of attributed "SEARCH" conversion events |
| Share (Conversion Event) | NUMERIC | Number of attributed "SHARE" conversion events |
| Sign Up (Conversion Event) | NUMERIC | Number of attributed "SIGN_UP" conversion events |
| Spent Credits (Conversion Event) | NUMERIC | Number of attributed "SPENT_CREDITS" conversion events |
| Start Checkout (Conversion Event) | NUMERIC | Number of attributed "START_CHECKOUT" conversion events |
| Start Trial (Conversion Event) | NUMERIC | Number of attributed "START_TRIAL" conversion events |
| Subscribe(Conversion Event) | NUMERIC | Number of attributed "SUBSCRIBE" conversion events |
| View Content (Conversion Event) | NUMERIC | Number of attributed "VIEW_CONTENT" conversion events |
| Visit (Conversion Event) | NUMERIC | Number of attributed "VISIT" conversion events |
| Currency | TEXT | Ad Account currency |
| Custom Event 1 (Conversion Event) | NUMERIC | Number of attributed "CUSTOM_EVENT_1" conversion events |
| Custom Event 2 (Conversion Event) | NUMERIC | Number of attributed "CUSTOM_EVENT_2" conversion events |
| Custom Event 3 (Conversion Event) | NUMERIC | Number of attributed "CUSTOM_EVENT_3" conversion events |
| Custom Event 4 (Conversion Event) | NUMERIC | Number of attributed "CUSTOM_EVENT_4" conversion events |
| Custom Event 5 (Conversion Event) | NUMERIC | Number of attributed "CUSTOM_EVENT_5" conversion events |
| Date | DATE | Date |
| Impressions | NUMERIC | Number of impressions |
| Objective | TEXT | The Objective of the campaign |
| Video Views to 25% | NUMERIC | Video views to 25% |
| Video Views to 50% | NUMERIC | Video views to 50% |
| Video Views to 75% | NUMERIC | Video views to 75% |
| Time Spent (milliseconds) | NUMERIC | Total time spent on top Snap ad (milliseconds) |
| Spend | NUMERIC | Amount of money spent |
| Swipe Up Rate | NUMERIC | The Swipe Up Rate |
| Swipe Ups | NUMERIC | Number of swipes |
| Total Cost | NUMERIC | Amount of money spent (alias for Spend) |
| Transaction Revenue | NUMERIC | Transaction revenue (alias for Purchase Value) |
| Transactions | NUMERIC | Number of transactions (alias for Purchases) |
| Video Views | NUMERIC | Total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap |
| Video Views (View Time Only) | NUMERIC | Total number of impressions that meet the qualifying video view criteria of at least 2 seconds, not including swipe ups |
| Video Views to Completion | NUMERIC | Video views to completion |