Analyze your Snapchat Ads data with Google BigQuery
About Snapchat Ads
About Google BigQuery
Connect Snapchat Ads to Google BigQuery
It is very simple to connect Snapchat Ads to Google BigQuery, it can be done in a fast and easy manner with Windsor.ai.
First Step:
You need to select Snapchat Ads as a Data Source and Grant Access to Windsor.ai.
Second Step:
You will need to go to Google BigQuery as a Destination.
Third Step:
Make sure you follow the instructions on the screen. Once you complete the setup your data will start streaming in the interval you specify. You can always come back and change the settings at a later stage.
(Don’t forget to grant access to bq-upload@windsor-ai-bigquery.iam.gserviceaccount.com)
Fourth Step:
As a connector URL, you can use any URL providing a JSON. Either from the connectors or for example a URL with cached and transformed data from Charts.Windsor.ai
Snapchat Ads metrics & dimensions available for streaming into Google BigQuery
| Name | Type | Description |
|---|---|---|
| Account ID | TEXT | Snapchat Ads advertiser ID. |
| Account Name | TEXT | Snapchat Ads advertiser name. |
| Ad Name | TEXT | Ad name |
| Ad Squad Daily Budget | NUMERIC | Ad squad daily budget |
| Ad Squad ID | TEXT | Ad squad ID |
| Ad Squad Lifetime Budget | NUMERIC | Ad squad lifetime budget |
| Ad Squad Name | TEXT | Ad squad name |
| Ad Squad Optimization Goal | TEXT | Ad squad optimization goal |
| Ad Squad Status | TEXT | Ad squad status |
| Ad Squad Type | TEXT | Ad squad type |
| Ad Network Conversions | NUMERIC | Ad network reported conversions (alias for Purchases) |
| Ad Network Revenue | NUMERIC | Ad network reported revenue (alias for Purchase Value) |
| Campaign | TEXT | Campaign name |
| Clicks | NUMERIC | Number of ad clicks (alias for Ad Click) |
| Achievement Unlocked (Conversion Event) | NUMERIC | Number of attributed "ACHIEVEMENT_UNLOCKED" conversion events |
| Ad Click (Conversion Event) | NUMERIC | Number of attributed "AD_CLICK" conversion events |
| Ad View (Conversion Event) | NUMERIC | Number of attributed "AD_VIEW" conversion events |
| Add Billing (Conversion Event) | NUMERIC | Number of attributed "ADD_BILLING" conversion events |
| Add to Cart (Conversion Event) | NUMERIC | Number of attributed "ADD_CART" conversion events |
| Add to Wishlist (Conversion Event) | NUMERIC | Number of attributed "ADD_TO_WISHLIST" conversion events |
| App Open (Conversion Event) | NUMERIC | Number of attributed "APP_OPEN" conversion events |
| Complete Tutorial (Conversion Event) | NUMERIC | Number of attributed "COMPLETE_TUTORIAL" conversion events |
| Invite (Conversion Event) | NUMERIC | Number of attributed "INVITE" conversion events |
| Level Complete (Conversion Event) | NUMERIC | Number of attributed "LEVEL_COMPLETE" conversion events |
| List View (Conversion Event) | NUMERIC | Number of attributed "LIST_VIEW" conversion events |
| Login (Conversion Event) | NUMERIC | Number of attributed "LOGIN" conversion events |
| Page View (Conversion Event) | NUMERIC | Number of attributed "PAGE_VIEW" conversion events |
| Purchases (Conversion Event) | NUMERIC | Number of attributed "PURCHASE" conversion events |
| Purchase Value | NUMERIC | Value of attributed "PURCHASE" conversion events (in Ad Account’s currency) |
| Rate (Conversion Event) | PERCENT | Number of attributed "RATE" conversion events |
| Reserve (Conversion Event) | NUMERIC | Number of attributed "RESERVE" conversion events |
| Save (Conversion Event) | NUMERIC | Number of attributed "SAVE" conversion events |
| Search (Conversion Event) | NUMERIC | Number of attributed "SEARCH" conversion events |
| Share (Conversion Event) | NUMERIC | Number of attributed "SHARE" conversion events |
| Sign Up (Conversion Event) | NUMERIC | Number of attributed "SIGN_UP" conversion events |
| Spent Credits (Conversion Event) | NUMERIC | Number of attributed "SPENT_CREDITS" conversion events |
| Start Checkout (Conversion Event) | NUMERIC | Number of attributed "START_CHECKOUT" conversion events |
| Start Trial (Conversion Event) | NUMERIC | Number of attributed "START_TRIAL" conversion events |
| Subscribe(Conversion Event) | NUMERIC | Number of attributed "SUBSCRIBE" conversion events |
| View Content (Conversion Event) | NUMERIC | Number of attributed "VIEW_CONTENT" conversion events |
| Visit (Conversion Event) | NUMERIC | Number of attributed "VISIT" conversion events |
| Currency | TEXT | Ad Account currency |
| Custom Event 1 (Conversion Event) | NUMERIC | Number of attributed "CUSTOM_EVENT_1" conversion events |
| Custom Event 2 (Conversion Event) | NUMERIC | Number of attributed "CUSTOM_EVENT_2" conversion events |
| Custom Event 3 (Conversion Event) | NUMERIC | Number of attributed "CUSTOM_EVENT_3" conversion events |
| Custom Event 4 (Conversion Event) | NUMERIC | Number of attributed "CUSTOM_EVENT_4" conversion events |
| Custom Event 5 (Conversion Event) | NUMERIC | Number of attributed "CUSTOM_EVENT_5" conversion events |
| Date | DATE | Date |
| Impressions | NUMERIC | Number of impressions |
| Objective | TEXT | The Objective of the campaign |
| Video Views to 25% | NUMERIC | Video views to 25% |
| Video Views to 50% | NUMERIC | Video views to 50% |
| Video Views to 75% | NUMERIC | Video views to 75% |
| Time Spent (milliseconds) | NUMERIC | Total time spent on top Snap ad (milliseconds) |
| Spend | NUMERIC | Amount of money spent |
| Swipe Up Rate | NUMERIC | The Swipe Up Rate |
| Swipe Ups | NUMERIC | Number of swipes |
| Total Cost | NUMERIC | Amount of money spent (alias for Spend) |
| Transaction Revenue | NUMERIC | Transaction revenue (alias for Purchase Value) |
| Transactions | NUMERIC | Number of transactions (alias for Purchases) |
| Video Views | NUMERIC | Total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap |
| Video Views (View Time Only) | NUMERIC | Total number of impressions that meet the qualifying video view criteria of at least 2 seconds, not including swipe ups |
| Video Views to Completion | NUMERIC | Video views to completion |
Windsor.ai: Easily connect Snapchat Ads to Google BigQuery
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