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Stream your marketing data from Snapchat Ads to Snowflake
About Snapchat Ads
About SnowFlake
Connect Snapchat Ads to Snowflake in 2023
It is very simple to connect Snapchat Ads to Snowflake, it can be done in a fast and easy manner with Windsor.ai.
First Step
Follow the Tutorial Below:
- Add all the columns that are returned by your connector’s URL.
- Create the WINDSOR_UPLOAD role (name has no importance)
- Create a user and add the previously created role to that user
- Grant rights to the DATABASE to the created user
- Grand the rights to the destination table
- Get the required fields from Snowflake to use the Snowflake destination in Onboard Form
- Get the username
- Get the password
- Get the account
- Get the warehouse
- Get the database
- Get the schema
- Get the table name
Second step
1.You need to select Snapchat Ads as a Data Source and Grant Access to Windsor.ai.
2. In Select Destination select Snowflake as destination
3. Enter all the credentials required and click Save
4.Your data will now be streamed to Snowflake. In case there is an error you will be notified.
Snapchat Ads metrics and dimensions available for streaming into Snowflake
| name | type | description |
|---|---|---|
| Account ID | TEXT | Snapchat Ads advertiser ID. |
| Account Name | TEXT | Snapchat Ads advertiser name. |
| Ad ID | TEXT | Ad ID |
| Ad Name | TEXT | Ad name |
| Ad Squad Daily Budget | NUMERIC | Ad squad daily budget |
| Ad Squad ID | TEXT | Ad squad ID |
| Ad Squad Lifetime Budget | NUMERIC | Ad squad lifetime budget |
| Ad Squad Name | TEXT | Ad squad name |
| Ad Squad Optimization Goal | TEXT | Ad squad optimization goal |
| Ad Squad Status | TEXT | Ad squad status |
| Ad Squad Type | TEXT | Ad squad type |
| Ad Network Conversions | NUMERIC | Ad network reported conversions (alias for Purchases) |
| Ad Network Revenue | NUMERIC | Ad network reported revenue (alias for Purchase Value) |
| Age | TEXT | Age buckets (Report dimension) |
| Campaign | TEXT | Campaign name |
| Campaign ID | TEXT | Campaign ID |
| Clicks | NUMERIC | Number of ad clicks (alias for Ad Click) |
| Achievement Unlocked (Conversion Event) | NUMERIC | Number of attributed "ACHIEVEMENT_UNLOCKED" conversion events |
| Ad Click (Conversion Event) | NUMERIC | Number of attributed "AD_CLICK" conversion events |
| Ad View (Conversion Event) | NUMERIC | Number of attributed "AD_VIEW" conversion events |
| Add Billing (Conversion Event) | NUMERIC | Number of attributed "ADD_BILLING" conversion events |
| Add to Cart (Conversion Event) | NUMERIC | Number of attributed "ADD_CART" conversion events |
| Add to Wishlist (Conversion Event) | NUMERIC | Number of attributed "ADD_TO_WISHLIST" conversion events |
| App Open (Conversion Event) | NUMERIC | Number of attributed "APP_OPEN" conversion events |
| Complete Tutorial (Conversion Event) | NUMERIC | Number of attributed "COMPLETE_TUTORIAL" conversion events |
| Invite (Conversion Event) | NUMERIC | Number of attributed "INVITE" conversion events |
| Level Complete (Conversion Event) | NUMERIC | Number of attributed "LEVEL_COMPLETE" conversion events |
| List View (Conversion Event) | NUMERIC | Number of attributed "LIST_VIEW" conversion events |
| Login (Conversion Event) | NUMERIC | Number of attributed "LOGIN" conversion events |
| Page View (Conversion Event) | NUMERIC | Number of attributed "PAGE_VIEW" conversion events |
| Purchases (Conversion Event) | NUMERIC | Number of attributed "PURCHASE" conversion events |
| Purchase Value | NUMERIC | Value of attributed "PURCHASE" conversion events (in Ad Account’s currency) |
| Rate (Conversion Event) | PERCENT | Number of attributed "RATE" conversion events |
| Reserve (Conversion Event) | NUMERIC | Number of attributed "RESERVE" conversion events |
| Save (Conversion Event) | NUMERIC | Number of attributed "SAVE" conversion events |
| Search (Conversion Event) | NUMERIC | Number of attributed "SEARCH" conversion events |
| Share (Conversion Event) | NUMERIC | Number of attributed "SHARE" conversion events |
| Sign Up (Conversion Event) | NUMERIC | Number of attributed "SIGN_UP" conversion events |
| Spent Credits (Conversion Event) | NUMERIC | Number of attributed "SPENT_CREDITS" conversion events |
| Start Checkout (Conversion Event) | NUMERIC | Number of attributed "START_CHECKOUT" conversion events |
| Start Trial (Conversion Event) | NUMERIC | Number of attributed "START_TRIAL" conversion events |
| Subscribe(Conversion Event) | NUMERIC | Number of attributed "SUBSCRIBE" conversion events |
| View Content (Conversion Event) | NUMERIC | Number of attributed "VIEW_CONTENT" conversion events |
| Visit (Conversion Event) | NUMERIC | Number of attributed "VISIT" conversion events |
| Country | COUNTRY | Country (Report dimension) |
| Currency | TEXT | Ad Account currency |
| Custom Event 1 (Conversion Event) | NUMERIC | Number of attributed "CUSTOM_EVENT_1" conversion events |
| Custom Event 2 (Conversion Event) | NUMERIC | Number of attributed "CUSTOM_EVENT_2" conversion events |
| Custom Event 3 (Conversion Event) | NUMERIC | Number of attributed "CUSTOM_EVENT_3" conversion events |
| Custom Event 4 (Conversion Event) | NUMERIC | Number of attributed "CUSTOM_EVENT_4" conversion events |
| Custom Event 5 (Conversion Event) | NUMERIC | Number of attributed "CUSTOM_EVENT_5" conversion events |
| Data Source | TEXT | The name of the Windsor connector returning the row |
| Date | DATE | Date |
| Day of month | TEXT | Day of the month |
| DMA | TEXT | DMA (Report dimension) |
| Earned Impressions | NUMERIC | The number of times your ad was viewed after being shared by a Snapchatter via Chat or Stories |
| Frequency | NUMERIC | The Average number of Impressions per User Reached. |
| Gender | TEXT | Gender (Report dimension) |
| Impressions | NUMERIC | Number of impressions |
| Snapchat Lifestyle Category | TEXT | Snapchat Lifestyle Category (Report dimension) |
| Device Make | TEXT | Device Make (Report dimension) |
| Month | TEXT | Number of the month |
| Objective | TEXT | The Objective of the campaign |
| Os | TEXT | Operating System (Report dimension) |
| Impressions (Paid) | NUMERIC | The total number of times your ad was served to a Snapchatter. Tracked when the ad fully renders on a device for the first time during a Snapchatter’s viewing session. |
| Video Views to 25% | NUMERIC | Video views to 25% |
| Video Views to 50% | NUMERIC | Video views to 50% |
| Video Views to 75% | NUMERIC | Video views to 75% |
| Region | REGION | Region (Report dimension) |
| Time Spent (milliseconds) | NUMERIC | Total time spent on top Snap ad (milliseconds) |
| Source | TEXT | The name of the Windsor connector returning the row |
| Spend | NUMERIC | Amount of money spent |
| Swipe Up Rate | PERCENT | The Swipe Up Rate |
| Swipe Ups | NUMERIC | Number of swipes |
| Today | DATE | Today's date |
| Total Impressions | NUMERIC | The total number of impressions (Paid and Earned). |
| Total Reach | NUMERIC | The number of unique Snapchatters who viewed your Lens ad, either by receiving a Paid or Earned Impression. |
| Total Cost | NUMERIC | Amount of money spent (alias for Spend) |
| Transaction Revenue | NUMERIC | Transaction revenue (alias for Purchase Value) |
| Transactions | NUMERIC | Number of transactions (alias for Purchases) |
| Unique | NUMERIC | Number of unique impressions. |
| Video Views | NUMERIC | Total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap |
| Video Views (View Time Only) | NUMERIC | Total number of impressions that meet the qualifying video view criteria of at least 2 seconds, not including swipe ups |
| Video Views to Completion | NUMERIC | Video views to completion |
| Week | TEXT | Week (Sun-Sat). |
| Day of week and day number | TEXT | Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday. |
| Day of week and day number, ISO | TEXT | Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7 |
| Week ISO | TEXT | Week, ISO format (Mon-Sun). |
| Year | TEXT | Year |
| Yearmonth | TEXT | Year and month, e.g. 2024|3 |
| Year of week | TEXT | The year that contains first day of the week (Sun-Sat). |
| Year of week, ISO | TEXT | The year that contains first day of the ISO week (Mon-Sun). |
| Year week | TEXT | Year and week for US weeks (Sun-Sat), e.g. 2024|15 |
| Year week ISO | TEXT | Year and week for ISO weeks (Mon-Sun), e.g. 2024|20 |
Easily connect Snapchat Ads to Snowflake
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Providing 70+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.
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