Connect TikTok Ads to Google Data Studio with Windsor.ai
Directly connect TikTok Ads to Google Data Studio, in minutes, and in an easy-to-use format.
All your marketing data in one place, just in a few clicks.
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About TikTok Ads
TikTok is a popular social media app developed by ByteDance that allows users to share short videos. The app has gained a lot of traction in recent years, and by April 2022, there are over 1 billion monthly active users worldwide. TikTok Ads is the advertising platform of the app that helps businesses to advertise their products or services directly to TikTok users. Brands can reach younger demographics whether the goal is to increase brand awareness, sales, or website traffic, or promote a new product using TikTok Ads.
Learn more about TikTok Ads
About Google Data Studio
Looker Studio or formerly known as Google Data Studio is a data visualization platform that helps businesses convert data into customizable informative reports and dashboards. It provides a simple and intuitive interface for users to create interactive reports and visualizations with their data. Data analysis using Google Data Studio provides businesses with valuable information that they can use to make informed decisions about their operations.
Learn more about Looker Studio
Why integrate TikTok Ads with Google Data Studio?
- Integrating TikTok Ads data with Google Data Studio can help you understand how your target audience is engaging with your ads, and make more informed decisions about future campaigns.
- By understanding how users engage with your content, you’ll be able to gauge the level of interest in particular content or topics which help you create more effective ads that are more likely to be clicked, shared, and remembered.
- Google Data Studio can help you collect data from multiple data sources. Connecting TikTok Ads with other data sources such as Google Analytics will allow you to better visualize your whole customer journey.
- Google Data Studio helps you visualize your TikTok ads data and monitor performance in real time. You can able to identify potential problems early on with your campaigns and optimize accordingly.
About the TikTok Ads Google Data Studio Connector
The TikTok Ads Google Data Studio Connector pulls Metrics and Dimensions for TikTok Ads. The Insights are retrieved at the Campaign or Ad Level.
Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.
Prerequisites
To set up the connector, the user should have:
- A valid TikTok ID with at least one TikTok Ads accounts linked to it. (Visit our privacy policy and terms of use)
- Google account for TikTok Ads to Looker Studio integration.
- A Windsor account. Start your free trial now.
How to connect TikTok Ads to Google Data Studio?
You need to select TikTok as a Data Source and grant access to Windsor.ai. You will be asked to authenticate with a TikTok ID during the installation of the connector.
Select the fields on the right to later use in your data source. For example, you can include metrics such as Video Average Watch Time Per Person, Cost per App Install, or Conversion Rate.
Go to “Select Destination” and choose Google Data Studio.
Once done, select “connect” and authorize access to your data source.
Windsor.ai: All your marketing data in one place
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- Connect all your marketing, CRM, and analytics data from 50+ platforms and stream it to any spreadsheet tool, BI platform, or data warehouse.
- The setup is done in minutes. No coding is required.
- Currently, we support more than 3000 dimensions and metrics.
- See the value and return on every marketing touchpoint.
- Our marketing attribution software platform provides marketers with a 15-44% increase in marketing ROI.
Google Data Studio Templates for TikTok Ads
Do you plan to connect and visualize your TikTok Ads in Google Data Studio?
These free and customizable Google Data Studio Studio TikTok Ads templates will assist you in visualizing your data for easy reporting and analysis.
Google Data Studio Tutorials for TikTok Ads
Would you like to take your Google Data Studio TikTok Ads dashboards to the next level?
Here are some of our favorite tutorials to help you:
Available TikTok Ads Metrics and Dimensions
| Name | Type | Description |
|---|---|---|
| AC | TEXT | Group by network |
| Account ID | TEXT | The TikTok Ads account ID |
| Account Name | TEXT | The TikTok Ads account name |
| Ad Group ID | TEXT | Ad group ID |
| Ad Group Name | TEXT | Ad group name |
| Ad ID | TEXT | Ad ID |
| Ad Name | TEXT | Ad Name |
| Age Range | TEXT | The Age Range of the Audience |
| App Install | NUMERIC | The number of times your mobile app was installed that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| Video Average Watch Time Per Video View | NUMERIC | The average time your video was played per single video view, including any time spent replaying the video. |
| Video Average Watch Time Per Person | NUMERIC | The average time your video was played per person, including any time spent replaying the video. This metric is estimated. |
| Budget Optimize Switch | TEXT | Whether Campaign Budget Optimization (CBO) is enabled |
| Call To Action | TEXT | Call-to-action (CTA) |
| Call To Action ID | TEXT | Call-to-action (CTA) ID |
| Campaign | TEXT | The Campaign Name |
| Campaign Bid Type | TEXT | Bidding strategy on the campaign level. |
| Campaign Budget | NUMERIC | Campaign budget |
| Campaign Budget Type | TEXT | Campaign budget type |
| Campaign Creation Time | TEXT | Time at which campaign was created |
| Campaign Deep Bid Type | TEXT | Bidding strategy for in-app events. |
| Campaign ID | TEXT | The Campaign ID |
| Campaign Modify Time | TEXT | Time at which campaign was modified |
| Campaign Optimize Goal | TEXT | Optimization goal. Returned only if Campaign Busget Optimization is enabled. |
| ROAS bid | TEXT | ROAS goal for Value Optimization bid strategies (VO_*) |
| Campaign Type | TEXT | Campaign objective |
| Clicks | NUMERIC | The Number of Clicks |
| Comments | NUMERIC | The number of comments your video creative received within 1 day of a user seeing a paid ad. |
| Total Complete Payment | NUMERIC | The number of complete payment events. |
| Conversion Rate | PERCENT | The number of conversions and divided by the number of total ad interactions that can be tracked to a conversion. |
| Conversions | NUMERIC | The number of times your ad achieved an outcome, based on the secondary goal you selected. |
| Cost per App Install | NUMERIC | The average cost for each app install event. (The total count is calculated based on the time each ad impression occurred.) |
| Cost per conversion | NUMERIC | The cost (Spend) divided by the conversions your ad generates(Conversions) |
| Cost per Unique Registration | NUMERIC | The average cost for each unique registration that is attributed to your ad. (The total count is calculated based on the time each ad impression occurred.) |
| Cost per Registration | NUMERIC | Cost per Registration (The total count is based on when you were billed.) |
| Country | COUNTRY | The Country of the Audience |
| CPC | NUMERIC | The cost (Spend) divided by the clicks your ad receives(Clicks) |
| CTR | PERCENT | The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). |
| Currency | TEXT | The currency code, e.g. USD. |
| Date | DATE | The Date |
| Follows | NUMERIC | The number of new followers that were gained within 1 day of a user seeing a paid ad. This metric is only for Boosted TikToks. |
| Gender | TEXT | The Gender of the Audience |
| Impressions | NUMERIC | The Number of Impressions |
| Is Automated AD | TEXT | Whether the ad is automated. |
| Language | TEXT | The Language of the Audience |
| Likes | NUMERIC | The number of likes your video creative received within 1 day of a user seeing a paid ad. |
| Objective | TEXT | Campaign type. Possible values: APP, LANDING_PAGE |
| Objective Type | TEXT | Advertising objective |
| Placement | TEXT | The Placement Name |
| Platform | TEXT | The Operating System of the Audience |
| 2-Second Video Views | NUMERIC | The number of times your video played for at least 2 seconds. Replays will not be counted. |
| 6-Second Video Views | NUMERIC | The number of times your video played for at least 6 seconds, or completely played. Replays will not be counted. |
| Video Views at 25% | NUMERIC | The number of times your video was played at 25% of its length. Replays will not be counted. |
| Video Views at 50% | NUMERIC | The number of times your video was played at 50% of its length. Replays will not be counted. |
| Video Views at 100% | NUMERIC | The number of times your video was played at 100% of its length. Replays will not be counted. |
| Video Views at 75% | NUMERIC | The number of times your video was played at 75% of its length. Replays will not be counted. |
| Reach | NUMERIC | The number of unique users who saw your ads at least once |
| Real-time App Install | NUMERIC | The number of times your mobile app was installed that were recorded as app events and attributed to your ads. (The total count is based on when the conversion actually happened.) |
| Cost per Real-time App Install | NUMERIC | The average cost for each app install event. (The total count is based on when the conversion actually happened.) |
| Unique Registration | NUMERIC | The number of unique registrations in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| Registration Rate (%) | NUMERIC | The percentage of unique registration events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
| Shares | NUMERIC | The number of shares your video creative received within 1 day of a user seeing a paid ad. |
| spend | NUMERIC | The Media Spend |
| Total Checkout | NUMERIC | The number of checkout events that are attributed to your ads. |
| Total Checkout Value | NUMERIC | The total value returned from all checkout events. |
| Total Complete Payment Value | NUMERIC | The total value returned from all Complete Payment events. |
| Total Complete Tutorial | NUMERIC | The number of complete tutorial events that are attributed to your ads. |
| Total Complete Tutorial Value | NUMERIC | TThe total value returned from all complete tutorial events. |
| Total Create Group | NUMERIC | The number of create group events that are attributed to your ads. |
| Total Create Group Value | NUMERIC | The total value returned from all create group events. |
| Video Views | NUMERIC | The number of times your video starts to play. Replays will not be counted. |
| Total Registration | NUMERIC | Total Registration. The total count is based on when you were billed. |
| Total Cost | NUMERIC | The Media Spend (Duplicate) |