Connect TikTok Ads to Looker Studio
Use Windsor.ai to connect TikTok Ads with Looker Studio and visualize your ad data to determine performance, reach, and engagement. Windsor.ai is a no-code connector that completes data transfer in less than five minutes.
Why do I need TikTok Ads and Looker Studio integration?
TikTok collects such data as the performance of your ads, targeting, and engagements. However, it lacks visualization tools. On the other hand, Looker Studio has several features that enable you to visualize and analyze lots of data in a few clicks. TikTok Ads and Looker Studio data integration has several benefits, as explained below:
Combine TikTok Ads data with other marketing information
You are likely using different platforms to market your services. Rather than analyze each platform alone, you may bring the data into Looker Studio and analyze it together. You can just connect the sources to your Looker Studio and analyze the information separately or on one dashboard. Here, you can compare the performance of different ad platforms or see what other marketing efforts are helping you reach your goals.
Visualize your data for actionable insights
Looker Studio has customizable and interactive dashboards, which assist in visualizing your TikTok Ads data to uncover hidden metrics and other vital information. You can use the dashboards to track such metrics as reach, engagements, and ad conversions in a few clicks. It also allows you to compare the performance between different periods.
Automate reporting
Looker Studio has report creation tools and templates that you can use to report your findings to relevant teams. You can automate reporting so that your team receives the most up-to-date information as soon as it is received on Looker Studio. This way, you ensure they are making decisions using the most recent data from your TikTok Ads. You can also connect Looker Studio to collaboration tools like Workspace so that your teams can analyze your findings from a central location.
Prerequisites
To set up the connector, the user should have:
- TikTok Ads account (Visit our privacy policy and terms of use)
- Google account for Looker Studio integration.
How to connect TikTok Ads to Looker Studio
1. Register
Register or login if you already have an account.
2. Select your source
You need to select TikTok Ads as a Data Source and Grant Access to Windsor.ai.
3. Connect Looker Studio connector and sync data
Go to TikTok Ads Looker Studio Connector.
Click Authorize and login with your Windsor.ai’s credentials. You will be redirected to TikTok Ads connector again. Choose your TikTok Ads account and click “Connect”. Click “Create report”
FAQ
What is TikTok Ads?
TikTok Ads is TikTok’s advertising platform where you can promote your goods and services. You reach its huge user base using ad formats like branded hashtag challenges, in-feed videos, and branded effects. Just pick one that best meets your goals. It also has advanced targeting tools to help you show your ads to audiences likely to buy from you. The platform provides detailed performance metrics like return on investment (ROI) and engagement.
What is Looker Studio?
Looker Studio is a data visualization and reporting tool offered by Google. You can use it to create interactive dashboards that you can customize. It also allows you to integrate data from different sources. Looker Studio has a simple drop-and-drag feature that makes it easy to dig into your data for the exact metrics you need. It also automates reporting on key metrics to parties that need the information for decision-making.
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Looker Studio Templates for TikTok Ads
These free and customizable Looker Studio TikTok Ads templates will assist you in visualizing your data for easy reporting and analysis.
Extract TikTok Ads data to Looker Studio with Windsor.ai
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