Connect TikTok Ads to Google Data Studio with Windsor.ai

Directly connect TikTok Ads to Google Data Studio, in minutes, and in an easy-to-use format.

data integration

All your marketing data in one place, just in a few clicks.

In just a few clicks, Windsor.ai integrates all of your marketing data. Simply select and authenticate the connectors you want to use. You don’t even need to write a single line of code to connect your data. You can blend and visualize your marketing data in your preferred reporting platform after a few minutes of setup.

Automate and save time.

No more using CSV dumps and spreadsheets to bring together data from different platforms. Windsor.ai automates collecting all marketing data and minimizes time spent on preparing and formatting, saving you a lot of time and boosting the quality of your reports.
Spend less time on manual data loading and spreadsheets. Focus on what matters: Growing your business!
Data Automation
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Use all your data where and when you need it.

We make sure that all the data we integrate is fresh and accessible to marketers, whenever they want. You can push your data from Windsor.ai to a variety of data destinations, including cloud storage services (Google BigQuery, Amazon S3, Azure, Snowflake), data visualization tools (Google Data Studio, Power BI, Tableau), and spreadsheets (Excel, Google Sheets).

About TikTok Ads

TikTok is a popular social media app developed by ByteDance that allows users to share short videos. The app has gained a lot of traction in recent years, and by April 2022, there are over 1 billion monthly active users worldwide. TikTok Ads is the advertising platform of the app that helps businesses to advertise their products or services directly to TikTok users. Brands can reach younger demographics whether the goal is to increase brand awareness, sales, or website traffic, or promote a new product using TikTok Ads.

 

Learn more about TikTok Ads

About Google Data Studio

Looker Studio or formerly known as Google Data Studio is a data visualization platform that helps businesses convert data into customizable informative reports and dashboards. It provides a simple and intuitive interface for users to create interactive reports and visualizations with their data. Data analysis using Google Data Studio provides businesses with valuable information that they can use to make informed decisions about their operations.

 

Learn more about Looker Studio

Why integrate TikTok Ads with Google Data Studio?

  • Integrating TikTok Ads data with Google Data Studio can help you understand how your target audience is engaging with your ads, and make more informed decisions about future campaigns. 

 

  • By understanding how users engage with your content, you’ll be able to gauge the level of interest in particular content or topics which help you create more effective ads that are more likely to be clicked, shared, and remembered.

 

  • Google Data Studio can help you collect data from multiple data sources. Connecting TikTok Ads with other data sources such as Google Analytics will allow you to better visualize your whole customer journey.

 

  • Google Data Studio helps you visualize your TikTok ads data and monitor performance in real time. You can able to identify potential problems early on with your campaigns and optimize accordingly.

About the TikTok Ads Google Data Studio Connector

The TikTok Ads Google Data Studio Connector pulls Metrics and Dimensions for TikTok Ads. The Insights are retrieved at the Campaign or Ad Level.

Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.

Prerequisites

To set up the connector, the user should have:

How to connect TikTok Ads to Google Data Studio?

You need to select TikTok as a Data Source and grant access to Windsor.ai. You will be asked to authenticate with a TikTok ID during the installation of the connector.

Select the fields on the right to later use in your data source. For example, you can include metrics such as Video Average Watch Time Per Person, Cost per App Install, or Conversion Rate.

select fields on the right

Go to “Select Destination” and choose Google Data Studio.

Once done, select “connect” and authorize access to your data source.

Windsor.ai TikTok Ads Google Data Studio Connector

Windsor.ai: All your marketing data in one place

Power up your marketing performance with result-driven marketing solutions

  • Connect all your marketing, CRM, and analytics data from 50+ platforms and stream it to any spreadsheet tool, BI platform, or data warehouse.
  • The setup is done in minutes. No coding is required.
  • Currently, we support more than 3000 dimensions and metrics.
  • See the value and return on every marketing touchpoint.
  • Our marketing attribution software platform provides marketers with a 15-44% increase in marketing ROI.

Google Data Studio Templates for TikTok Ads

Do you plan to connect and visualize your TikTok Ads in Google Data Studio? 

These free and customizable Google Data Studio Studio TikTok Ads templates will assist you in visualizing your data for easy reporting and analysis.

Google Data Studio Tutorials for TikTok Ads

Would you like to take your Google Data Studio TikTok Ads dashboards to the next level? 

Here are some of our favorite tutorials to help you:

Available TikTok Ads Metrics and Dimensions

NameTypeDescription
ACTEXTGroup by network
Account IDTEXTThe TikTok Ads account ID
Account NameTEXTThe TikTok Ads account name
Ad Group IDTEXTAd group ID
Ad Group NameTEXTAd group name
Ad IDTEXTAd ID
Ad NameTEXTAd Name
Age RangeTEXTThe Age Range of the Audience
App InstallNUMERICThe number of times your mobile app was installed that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
Video Average Watch Time Per Video ViewNUMERICThe average time your video was played per single video view, including any time spent replaying the video.
Video Average Watch Time Per PersonNUMERICThe average time your video was played per person, including any time spent replaying the video. This metric is estimated.
Budget Optimize SwitchTEXTWhether Campaign Budget Optimization (CBO) is enabled
Call To ActionTEXTCall-to-action (CTA)
Call To Action IDTEXTCall-to-action (CTA) ID
CampaignTEXTThe Campaign Name
Campaign Bid TypeTEXTBidding strategy on the campaign level.
Campaign BudgetNUMERICCampaign budget
Campaign Budget TypeTEXTCampaign budget type
Campaign Creation TimeTEXTTime at which campaign was created
Campaign Deep Bid TypeTEXTBidding strategy for in-app events.
Campaign IDTEXTThe Campaign ID
Campaign Modify TimeTEXTTime at which campaign was modified
Campaign Optimize GoalTEXTOptimization goal. Returned only if Campaign Busget Optimization is enabled.
ROAS bidTEXTROAS goal for Value Optimization bid strategies (VO_*)
Campaign TypeTEXTCampaign objective
ClicksNUMERICThe Number of Clicks
CommentsNUMERICThe number of comments your video creative received within 1 day of a user seeing a paid ad.
Total Complete PaymentNUMERICThe number of complete payment events.
Conversion RatePERCENTThe number of conversions and divided by the number of total ad interactions that can be tracked to a conversion.
ConversionsNUMERICThe number of times your ad achieved an outcome, based on the secondary goal you selected.
Cost per App InstallNUMERICThe average cost for each app install event. (The total count is calculated based on the time each ad impression occurred.)
Cost per conversionNUMERICThe cost (Spend) divided by the conversions your ad generates(Conversions)
Cost per Unique RegistrationNUMERICThe average cost for each unique registration that is attributed to your ad. (The total count is calculated based on the time each ad impression occurred.)
Cost per RegistrationNUMERICCost per Registration (The total count is based on when you were billed.)
CountryCOUNTRYThe Country of the Audience
CPCNUMERICThe cost (Spend) divided by the clicks your ad receives(Clicks)
CTRPERCENTThe number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
CurrencyTEXTThe currency code, e.g. USD.
DateDATEThe Date
FollowsNUMERICThe number of new followers that were gained within 1 day of a user seeing a paid ad. This metric is only for Boosted TikToks.
GenderTEXTThe Gender of the Audience
ImpressionsNUMERICThe Number of Impressions
TEXTWhether the ad is automated.
LanguageTEXTThe Language of the Audience
LikesNUMERICThe number of likes your video creative received within 1 day of a user seeing a paid ad.
ObjectiveTEXTCampaign type. Possible values: APP, LANDING_PAGE
Objective TypeTEXTAdvertising objective
PlacementTEXTThe Placement Name
PlatformTEXTThe Operating System of the Audience
2-Second Video ViewsNUMERICThe number of times your video played for at least 2 seconds. Replays will not be counted.
6-Second Video ViewsNUMERICThe number of times your video played for at least 6 seconds, or completely played. Replays will not be counted.
Video Views at 25%NUMERICThe number of times your video was played at 25% of its length. Replays will not be counted.
Video Views at 50%NUMERICThe number of times your video was played at 50% of its length. Replays will not be counted.
Video Views at 100%NUMERICThe number of times your video was played at 100% of its length. Replays will not be counted.
Video Views at 75%NUMERICThe number of times your video was played at 75% of its length. Replays will not be counted.
ReachNUMERICThe number of unique users who saw your ads at least once
Real-time App InstallNUMERICThe number of times your mobile app was installed that were recorded as app events and attributed to your ads. (The total count is based on when the conversion actually happened.)
Cost per Real-time App InstallNUMERICThe average cost for each app install event. (The total count is based on when the conversion actually happened.)
Unique RegistrationNUMERICThe number of unique registrations in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)
Registration Rate (%)NUMERICThe percentage of unique registration events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)
SharesNUMERICThe number of shares your video creative received within 1 day of a user seeing a paid ad.
spendNUMERICThe Media Spend
Total CheckoutNUMERICThe number of checkout events that are attributed to your ads.
Total Checkout ValueNUMERICThe total value returned from all checkout events.
Total Complete Payment ValueNUMERICThe total value returned from all Complete Payment events.
Total Complete TutorialNUMERICThe number of complete tutorial events that are attributed to your ads.
Total Complete Tutorial ValueNUMERICTThe total value returned from all complete tutorial events.
Total Create GroupNUMERICThe number of create group events that are attributed to your ads.
Total Create Group ValueNUMERICThe total value returned from all create group events.
Video ViewsNUMERICThe number of times your video starts to play. Replays will not be counted.
Total RegistrationNUMERICTotal Registration. The total count is based on when you were billed.
Total CostNUMERICThe Media Spend (Duplicate)