Connect TikTok Ads to Looker Studio
Directly connect TikTok Ads to Google Data Studio, in minutes, and in an easy-to-use format.
Analyze Marketing Metrics from TikTok Ads in GDS
Why integrate TikTok Ads with Google Data Studio?
- Integrating TikTok Ads data with Google Data Studio can help you understand how your target audience is engaging with your ads, and make more informed decisions about future campaigns.
- By understanding how users engage with your content, you’ll be able to gauge the level of interest in particular content or topics which help you create more effective ads that are more likely to be clicked, shared, and remembered.
- Google Data Studio can help you collect data from multiple data sources. Connecting TikTok Ads with other data sources such as Google Analytics will allow you to better visualize your whole customer journey.
- Google Data Studio helps you visualize your TikTok Ads data and monitor performance in real time. You can able to identify potential problems early on with your campaigns and optimize accordingly.
About the TikTok Ads Google Data Studio Connector
The TikTok Ads Google Data Studio Connector pulls Metrics and Dimensions for TikTok Ads. The Insights are retrieved at the Campaign or Ad Level.
Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.
Prerequisites
To set up the connector, the user should have:
- A valid TikTok ID with at least one TikTok Ads accounts linked to it. (Visit our privacy policy and terms of use)
- Google account for TikTok Ads to Looker Studio integration.
- A Windsor account. Start your free trial now.
How to connect TikTok Ads to Google Data Studio?
Do you plan to connect and visualize your TikTok Ads in Google Data Studio? Follow the Tutorial Below:
You need to select TikTok as a Data Source and grant access to Windsor.ai. You will be asked to authenticate with a TikTok ID during the installation of the connector.
Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total Spend.
Go to “Select Destination” and choose Looker Studio.
Once done, select “connect” and authorize access to your data source.
Manually Connecting TikTok Ads to Looker Studio
Connecting TikTok Ads to Looker Studio manually involves a process of exporting ad data in XLSX format from TikTok Ads Manager and importing it into Looker Studio. Although there isn’t a direct integration, you can follow these steps to import TikTok Ads data into Looker Studio:
- Begin by logging into your TikTok Ads Manager, where you’ll find a dashboard displaying various metrics, such as today’s ad spend, top recommendations, ad group status, and a quick overview of other relevant data.
- Navigate to the campaign tab within TikTok Ads Manager to access data at the campaign name, ad group level, and ad level. Click on the ‘export’ icon to initiate the download of TikTok ad data in XLSX format to your device.
- Open the downloaded XLSX file using Google Sheets.
- In Looker Studio, click on the ‘create’ button located on the left side of the screen. From the drop-down menu, select ‘Data sources.’
- Choose the ‘Google Sheets’ connector and establish a connection to the TikTok Ads data file.
- Click on ‘Connect’ at the top right of the screen to transmit this data to Looker Studio.
- Now, select the ‘Create Report’ button to generate custom reports and dashboards based on the connected TikTok Ads data.
- Since this is a manual process and lacks automatic synchronization, you will need to repeat the ‘export and upload’ procedure whenever fresh data is required. Keep in mind that without real-time data, making data-driven decisions may pose challenges.
Establishing a connection between TikTok Ads and Looker Data Studio can be accomplished using several methods, such as:
- Exploring the potential of an existing pre-built connector embedded within Looker Data Studio, if indeed one is available;
- Delving into the development of a bespoke API integration tailored to link TikTok Ads and Looker Data Studio seamlessly;
- Engaging in a more hands-on approach by exporting TikTok Ads data and introducing it to Looker Data Studio through manual processes, such as uploading CSV files.
In summary, while there isn’t a direct manual integration between TikTok Ads and Looker Studio, this step-by-step process allows you to export TikTok ad data and incorporate it into Looker Studio for custom reporting and analysis.
Tiktok Ads data in Looker Studio: what to explore
- Account
- Video
- Campaign
- Engagement
- Page Event
- Time
- Conversion
- Onsite Event
- Result
Google Data Studio Templates for TikTok Ads
These free and customizable Google Data Studio TikTok Ads templates will assist you in visualizing your data for easy reporting and analysis.
TikTok Ads metrics available for streaming into Looker Studio
Extract TikTok Ads data to Google Data Studio with Windsor.ai
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