Analyze TikTok Ads data with Google BigQuery
Connect TikTok Ads to Google BigQuery
It is very simple to connect TikTok Ads to Google BigQuery, it can be done in a fast and easy manner with Windsor.ai.
You need to select TikTok Ads as a Data Source and Grant Access to Windsor.ai.
Once you select the data source, click the Next (Data Preview Button).
Select BigQuery by clicking on the logo, as shown in the screenshot below.
Once you select Bigquery, click the Add Destination Task Button and fill out necessary fields .
In the final step, grant access to the user: firstname.lastname@example.org. That’s all!
Once you go through these steps, you will see that the data is automatically populated into your BigQuery account.
Note: As a connector URL, you can use any URL providing a JSON. Either from the connectors or for example a URL with cached and transformed data.
Why Connect TikTok Ads to BigQuery?
Connecting TikTok Ads to BigQuery offers several benefits for businesses that run advertising campaigns on TikTok. Here are some reasons why this integration is valuable:
- Centralized Data Storage: By connecting TikTok Ads to BigQuery, businesses can centralize their advertising data in one location. This allows for easier data management and ensures that all relevant data is stored securely. With BigQuery’s scalability and storage capabilities, businesses can store large volumes of data from TikTok Ads and other sources.
- Cost Data Integration: Uploading cost data from TikTok Ads to BigQuery enables businesses to associate advertising costs with user actions on their websites, clicks on links in emails, or orders from their CRM system. This integration allows for a comprehensive analysis of marketing efforts, both online and offline. By combining cost data with performance metrics, businesses can evaluate the effectiveness of their marketing campaigns and measure ROI accurately.
- Advanced Analytics: BigQuery provides advanced analytics capabilities, including querying large datasets, performing complex data analysis, and creating custom reports and dashboards. By connecting TikTok Ads to BigQuery, businesses can leverage these features to gain deeper insights into campaign performance, audience behavior, and marketing effectiveness. This enables data-driven decision-making and optimization of advertising strategies.
- Cross-Channel Analysis: Many businesses run advertising campaigns across multiple channels and platforms. By integrating TikTok Ads data into BigQuery, businesses can combine it with data from other advertising platforms, such as Facebook Ads, Google Ads, or email marketing systems. This allows for cross-channel analysis, helping businesses understand the overall impact of their marketing efforts and optimize budget allocation across various channels.
- Customer Purchase Path Analysis: If a business has multiple customer touchpoints or offline stores, connecting TikTok Ads to BigQuery can provide a comprehensive view of the customer purchase path. By analyzing data from TikTok Ads and other sources, businesses can understand how customers interact with their marketing channels, websites, and offline stores. This helps optimize the customer journey and improve the overall customer experience.
- Real-Time and Updated Data: With the integration of TikTok Ads and BigQuery, businesses have access to up-to-date and real-time data. This allows for timely analysis of advertising performance, tracking key metrics, and making informed decisions. Having accurate and current data ensures that businesses can respond quickly to changes and adjust their marketing strategies accordingly.
Windsor.ai’s user-friendly interface allows you to create integrations in less than 9 minutes.
In summary, connecting TikTok Ads to BigQuery enables businesses to centralize their advertising data, integrate cost data, perform advanced analytics, conduct cross-channel analysis, analyze the customer purchase path, and access real-time and updated data. This integration empowers businesses to evaluate the effectiveness of their TikTok advertising efforts and make data-driven decisions to optimize their marketing strategies.
You can integrate TikTok Ads to BigQuery with Windsor.ai, to get analytics-ready data without the manual hassle. Sign up for free.
TikTok Ads metrics and dimensions available for streaming into BigQuery
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