You’re relying on data when it comes to making marketing decisions? Not a bad choice. You probably heard of Adverity or might already use it.
If not, Adveritys Datatap platform helps to get all your marketing data in one place and helps you visualise it.
Getting the data in one place is the first step of become data-driven.
To be honest, Adverity does the job quite well.

Adverity positive review on G2.com
But no solution does the job 100% well. When looking and comparing on G2 and Capterra for reviews there are a lot of good and positive reviews but also some which are the opposite.
Some of the shortcomings are:
- Depth and quality of support resources and documentation
- Look and feel of dashboards and visualisations
- Transformation operations need Python coding knowledge

Adverity review on G2.com
These are probably some of the questions why you are here. Let’s dive deeper.
Below I’m going to dive a bit more into Adveritys competitors.
But for a start let’s have a closer look at Adverity.
Adverity Overview

Adverity website
Adverity is a data integration and data visualisation software. It let’s you load data from all your marketing sources and visualise it in it’s own platform or any other data visualisation tool like PowerBI or Data Studio.
They offer integrations to more than 400 sources as of March 2020.
Adverity Features
Adverity has three pillars to it’s offerings:
- Integration of data sources
- Integration of data warehouses (or data destinations as they call it)
- Visualisation of data in third party platforms

Adverity features
From the reviews online it looks like they focus on providing dashboards together with their ETL tools. However, on the website it looks like the focus is shifting towards a pure ETL provider.
- Integration of all marketing data
- Transformation of data and storage in data warehouse of choice
- Making the data available in a business intelligence tool
Adverity Pricing

Adverity Pricing on Website

Adverity Pricing Comment 1 on G2.com

Adverity Pricing Comment 2 on G2.com
To sum up the pricing
- Based on a combination of the number of data sources which are integrated, the number of accounts which then consume this data and how the data will be used.
Adverity Alternatives
![]() | ![]() | ![]() | ![]() | ![]() | ![]() | |
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Free trial | ||||||
Pricing | On request only | Starts free | from | On request only | On request only | Starts free |
Data source integrations | 400+ | 30+ | 500+ | 180+ | 60+ | 100+ |
API access | | $$$ | No info | |||
ETL functionality | Extract, transform | |||||
Attribution modeling | ||||||
Cross-platform data blending | ||||||
Customer journey | ||||||
Google Ads Optimization | ||||||
Dashboards | ||||||
Support | Email & forum | Email & live chat | Live chat & Help center articles | 24/7 live chat & phone | Live chat | Email & Forum |
Windsor.ai – Data integration and attribution modeling

Buying marketing and advertising tools is not exactly hard work. On the other side to incorporate these tools and gaining insights is really where the issue usually is. Windsor.ai aims to solve this challenge.
Windsor.ai Feature Overview
Feature summary:
- ETL (Extract – Transform – Load) functionality;
- Attribution modeling;
- Cross-platform data blending;
- Customer journey visualization;
- TV Ads performance;
- Google Ads Optimization;
- Dashboards;
- Email and live chat support.
Windsor.ai Pricing

Windsor.ai Pricing
Windsor.ai Rating

Windsor.ai Rating on G2.com

Windsor.ai vs Adverity
Windsor.ai is beneficial if you have two + advertising and marketing channels, a comparatively intricate client travel, and also a monthly ad spend of over $15K.
In comparison to Adverity, Windsor.ai provides insights into customer journeys down to each advertising touchpoint and allows to optimize ROAS using its bid optimizer.
Funnel.io — Data Integration tool with more than 500 sources

Funnel.io Feature Overview
Funnel.io provides an ETL platform, which they decided to call CTF (Collect-Transform-Feed) instead.

The transformation section means that Funnel.io cleans up (e.g. date transformations), maps, and groups your data stream before loading it into a BI tool or database.
Feature summary:
- ETL (Extract – Transform – Load) functionality;
- Cross-platform data blending;
- Dashboards;
- Live chat support & Help center articles.
Funnel.io and Adverity bring a similar offering to the table in terms of number of connectors and integrations.
Funnel.io Pricing

Obviously, there are a couple of complaints regarding the pricing, but generally speaking, people are happy with Funnel.io.
Funnel.io Rating
Funnel.io vs. Adverity
Both of these tools provide comparable ETL functionality. Funnel as well as Adverity have in-product dashboards. In terms of integrations Funnel wins this comparison with it’s 500+ connectors, but Adverity is coming really close with 400+ connectors.
Improvado – Connect all your marketing data in minutes, without developers
Improvado provides a guarantee of getting all of your marketing and advertising data in 1 spot within minutes. With no programmers’ help.
The installation of the tool is really clear and quick.

But these are not the only features ofImprovado. Let’s have a close look at it.
Improvado Feature Overview
Improvado highlights the ETL performance and making it effortless to pull the information into a reporting instrument or a data warehouse. With now about 180 integrations, you’re probably find exactly what you want. Beside ETL capabilities, Improvado provides internal dashboards and attribution modeling alternatives. It’s worth highlighting that Improvado additionally supplies white-labeled dashboards, which might be an important factor for marketing agencies.
Feature Summary:
- Multi-touch attribution modeling;
- ETL (Extract – Transform – Load) functionality;
- Cross-platform data blending;
- Dashboards;
- 24/7 live chat and phone support.
Improvado Pricing

Improvado pricing
Improvado simply offers custom pricing, which you’ll only get to know after talking to a sales. This might be fine for mid- and larger size organizations but if you want to just try out the software quickly, without having to talk to anyone it can be a red flag.
Improvado Rating

Improvado rating
Improvado vs. Adverity
Therefore, if you are a little or midsize company, Improvado provides better pricing to your ETL functionality. And in the event you will need attribution modeling for a sensible price, then Windsor.ai is a place that you go.
Rockerbox – Attribution for D2C Marketers
Rockerbox differentiates itself from the other tools in this comparison with a clear focus on D2C Attribution. In the Extract-Transform-Load series, the others contenders offer you the first two measures only. Thus, Rockerbox is a attribution modeling tool for direct to consumer companies. However, it fits here well in the event you’ve got a problem that attribution surpasses greater than ETL like enhancing your ROAS.
Rockerbox Feature Overview

Rockerbox overview
Rockerbox Features

Rockerbox features
Feature Summary:
- Multi-touch attribution modeling;
- Data extraction and transformation;
- Cross-platform data blending;
- Customer journey visualization;
- TV Ads performance;
- Dashboards;
- Live chat support
You may learn more detailed about their attribution modeling approach here : https://www.rockerbox.com/features
Rockerbox Pricing
Rockerbox doesn’t publicly share their pricing, which means you have to talk to their team to get a custom quote.
Rockerbox Rating
Rockerbox was founded in 2013, meaning that the company is comparatively new. In this time period. When we searched we could not find any review on G2 and just one 4-stars review on Capterra.

Rockerbox vs. Adverity
Both are unique options. In case you want to only connect, visualize and present your data , it is more likely that Adverity that will fulfill your requirements. But if you would like to work on maximizing the marketing ROI online and offline, then attribution modeling is exactly what makes your job easier. So Rockerbox may be a fantastic fit if you’ve got the objective of enhancing ROI, you have multiple touchpoint and highly measurable outcomes (ROAS, CPA) you would like to optimise.
Stitch (by Talend) – All your your data. Where you want it. In minutes.

Stitch overview
Stitch is a sophisticated ELT solution that’s secure and flexible. They’ve got an open-source code, making it feasible to incorporate with any tools. In terms of compliance they also offer HIPAA, GDPR and SOC2.
Stitch Feature Overview

Stitch features
The list appears to be filled with features. But these are now details of ELT performance, which clearly reveals the complexity of the solution. Characteristics as Stitch reveals: Features Summary: Stich pricing is dependent upon the number of data rows you’ve got. As long as you don’t exceed 5 million rows in total, the platform stays free forever. But just”free” data sources can be found in the free tier. Worth stating, the free tier is limited to ten data sources and one destination. For more, you will need to have a chat with one of their friendly sales reps.
Stitch Rating

Stitch rating
On G2, Stitch includes a 4.8/5 evaluation according to 48 public testimonials. It’s a strong ETL solution, and their clients do not whine about it.
Stitch vs. Adverity
It’s dependent upon the information sources you want and the number of information you’ve got. For those who have up to five resources which are on Stitch’s integration checklist, you can opt for a totally free program with Stitch. Unfortunately we don’t know how the pricing tiers compare once you exceed 5 million rows. In terms of functionality both solutions seem on par with Stitch having a slight advantage for companies which need HIPAA and SOC2 compliance. GDPR compliance is given with both.
Overview
You will find a lot of information integration options. And while it was easy to find 5 competitors of Adverity, each of these tools have their own strengths and weaknesses. A few of the tools have critical features for enterprise accounts, which are in many cases not necessary for small and medium companies.