In this guide, you’ll discover the best Adverity alternatives on the market in 2023 and learn why you should switch to another platform.
You’re relying on data when it comes to making marketing decisions? Not a bad choice. You probably heard of Adverity or might already use it.
Getting the data in one place is the first step of become data-driven.
To be honest, Adverity does the job quite well. But no solution does the job 100% well. When looking and comparing on G2 and Capterra for reviews there are a lot of good and positive reviews but also some which are the opposite.
Some of the shortcomings are:
- Depth and quality of support resources and documentation
- Look and feel of dashboards and visualisations
- Transformation operations need Python coding knowledge
These are probably some of the questions why you are here. Let’s dive deeper.
Below I’m going to dive a bit more into Adverity competitors.
Adverity Overview
Adverity is a data integration and data visualisation software. It let’s you load data from all your marketing sources and visualise it in it’s own platform or any other data visualisation tool like PowerBI or Looker Studio.
Adverity was founded in 2015 and is headquartered in Vienna with offices in London and New York, and currently works with brands and agencies including Unilever, Bosch, IKEA, Forbes, GroupM, Publicis, and Dentsu.
They offer integrations to more than 600 sources as of June 2023.
Adverity Features
Adverity has three pillars to it’s offerings:
- Integration of data sources
- Integration of data warehouses (or data destinations as they call it)
- Visualisation of data in third party platforms
- ROI Tracking
- Data Collection
- Campaign Stickiness
- Multichannel Tracking
- Customer Insights
- Multi-User Access
- Transformation of data and storage in data warehouse of choice
- Making the data available in a business intelligence tool
From the reviews online it looks like they focus on providing dashboards together with their ETL tools. However, on the website it looks like the focus is shifting towards a pure ETL provider.
We see that they have many integrations which they make available in a data warehouse which then can be visualized in the business intelligence tool of choice.
Adverity Pricing
- Standart – €500/mo
- Professional – €2000/mo
Based on a combination of the number of data sources which are integrated, the number of accounts which then consume this data and how the data will be used.
Why Look for a Adverity Alternative?
There could be several reasons why someone might look for an alternative to Adverity. Here are a few common reasons:
- Cost: Adverity may have a pricing structure that doesn’t align with a user’s budget or may be deemed too expensive for their specific needs. Looking for alternatives can help find a solution that offers similar functionality at a more affordable price point.
- Features and functionality: While Adverity might be a powerful tool, it’s possible that some users may require specific features or functionalities that Adverity doesn’t provide. Seeking alternatives can help find a solution that better meets those requirements.
- User experience: The user interface and overall user experience of a software tool can greatly impact its usability and effectiveness. If users find Adverity’s interface confusing or difficult to navigate, they may look for alternatives that offer a more intuitive and user-friendly experience.
- Scalability and customization: As a business grows or its needs change, scalability and customization become important factors. If Adverity lacks the ability to scale effectively or lacks customization options, users may explore alternatives that better accommodate their evolving needs.
- Customer support and reliability: The level of customer support and reliability of a software provider can significantly impact user satisfaction. If users have had negative experiences with Adverity’s support or have concerns about the reliability of the platform, they may consider exploring alternative options.
These are just a few general reasons why someone might look for an alternative to Adverity or any other software.
Best Adverity Alternatives
In the list below I’m summarizing the capabilities of 5 Adverity alternatives. They vary from ETL tools with a lot of flexibility (Stitch) to platforms providing actionable insights(Windsor.ai, Rockerbox), a tool mainly focused on cost integration and standard data blending operations (Funnel.io) and a tool capable of ingesting, hosting and visualizing data (Datorama).
Windsor.ai
Buying marketing and advertising tools is not exactly hard work. On the other side to incorporate these tools and gaining insights is really where the issue usually is. Windsor.ai aims to solve this challenge.
Windsor.ai lets you integrate all your marketing data and run advanced marketing attribution models based on your entire customer journey.
Windsor.ai Feature Overview
Windsor.ai is significantly more than an ETL tool. It supplies a data-driven attribution model. This means that you can combine your marketing analytics, CRM and advertising data to understand the impact each touchpoint had towards your conversions.
You are probably familiar with the standard last-touch attribution model which comes with Google Analytics. It works for a lot of scenarios, however using Google Analytics, attribution becomes more challenging to understand the CPA on each touchpoint especially when they are early in the funnel and when you don’t have the costs available.
If you want to connect CRM data to understand the impact of your marketing activities to CRM outcomes this is impossible with Google Analytics For most cases where the media buy is a bit more complex and on multiple channels, looking at a multi touch model is recommended.
Feature summary:
- Connect more than 75 data sources to 14 data destinations
- G2 Review score averaging 4.8 out of 5
- ETL (Extract – Transform – Load) functionality for all data destinations, including databases, accessible on all plans
- All connectors are available on every plan, with no premium connectors
- Comprehensive library of marketing dashboard templates
- Database destination pricing is not dependent on row count
- SOC 2 Type 2 certified, with support for single sign-on and multi-factor authentication
Windsor.ai Pricing
Windsor.ai’s pricing starts with a free plan and gives as many data sources as you want and allows you to integrate any data source you want through its API. Multi-touch attribution and advertising optimization are available for all pricing tiers.
Try Windsor.ai today
Access all your data from your favorite sources in one place.
Get started for free with a 30 - day trial.
Windsor.ai Rating
On G2, Windsor.ai has a 5/5 rating based on 38 public reviews.
Windsor.ai vs Adverity
Windsor.ai is beneficial if you have two + advertising and marketing channels, a comparatively intricate client travel, and also a monthly ad spend of over $15K.
In comparison to Adverity, Windsor.ai provides insights into customer journeys down to each advertising touchpoint and allows to optimize ROAS using its bid optimizer.
If you are looking at a more traditional solution with a yearly contract where you have to talk to a sales but on the other side can onboard all your agencies data, Adverity might be a good choice for you.
Funnel.io
Funnel.io provides a data integration tool with 500+ resources. You’ll be able to pull your data from any source, normalize it, and integrate it with a few popular reporting platforms, such as Looker Studio or even Tableau.
Funnel.io Feature Overview
Funnel.io provides an ETL platform, which they decided to call CTF (Collect-Transform-Feed) instead.
The transformation section means that Funnel.io cleans up (e.g. date transformations), maps, and groups your data stream before loading it into a BI tool or database.
Feature summary:
- ETL (Extract – Transform – Load) functionality
- Cross-platform data blending
- 500+ platform integrations
- Self-serve data import
- Automatic updates
- Live chat support & Help center articles
- Provision for mapping data across source and destination
Funnel.io and Adverity bring a similar offering to the table in terms of number of connectors and integrations.
In terms of pricing transparency Funnel.io wins the comparison as the pricing is easily found on the website and it’s clear: The larger the advertising spend the deeper pockets you will need for a subscription.
Funnel.io Pricing
Plans for marketers include Free plan, Starter (starting at €108/mo), Business (starting at €1000/mo), and Enterprise (talk to sales).
Funnel can be pricey, even though its monthly starting price is lower than Adverity’s.
Additionally, Funnel utilizes a credit system known as Flexpoints. These points gauge your usage and are calculated based on the number of connectors and features you require (not the volume of data you process). Each plan includes sufficient Flexpoints to handle typical use cases, and you can easily add more if needed.
Funnel.io Rating
Funnel.io seem to have many satisfied customers with a 4.5 rating based on 105 reviews on G2. Definitely, one can also find a few negative reviews which evolved mainly around the pricing, but generally speaking, people are satisfied with Funnel.io.
Funnel.io vs. Adverity
Both of these tools provide comparable ETL functionality. Funnel as well as Adverity have in-product dashboards. In terms of integrations Funnel wins this comparison with it’s 500+ connectors, but Adverity is coming really close with 400+ connectors.
Funnel could be a much better alternative if: You buy advertising on channels which just Funnel.io integrates with; You want to get a clear picture with pricing based on one factor – your media spending; You don’t want a yearly contract.
On the other hand side if you are a medium- to large size agency looking to onboard all customer data into a single platform, Adverity might be a good choice for you.
Improvado
Improvado provides a guarantee of getting all of your marketing and advertising data in 1 spot within minutes. With no programmers’ help.
The installation of the tool is really clear and quick. But these are not the only features ofImprovado. Let’s have a close look at it.
Improvado Feature Overview
Improvado highlights the ETL performance and making it effortless to pull the information into a reporting instrument or a data warehouse. With now about 180 integrations, you’re probably find exactly what you want. Beside ETL capabilities, Improvado provides internal dashboards and attribution modeling alternatives. It’s worth highlighting that Improvado additionally supplies white-labeled dashboards, which might be an important factor for marketing.
Feature Summary:
- Multi-touch attribution modeling
- ETL (Extract – Transform – Load) functionality
- Cross-platform data blending
- Dashboards
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
- 24/7 live chat and phone support
Improvado Pricing
Improvado simply offers custom pricing, which you’ll only get to know after talking to a sales. This might be fine for mid- and larger size organizations but if you want to just try out the software quickly, without having to talk to anyone it can be a red flag.
Improvado Rating
Overall Improvado has a solid rating on G2 with an average score of 4.5. There seems nothing which it’s users really complain about. What we have noted that lately not many new reviews of Improvado have been added.
The only drawback with Improvado really is that you will need to talk to a sales.
Improvado vs. Adverity
Based on the messaging and the ratings if you are a small or mid-size brand or agency, Improvado is probably your choice.
Adverity wins in terms of numbers of integrations and is geared towards bigger brands.
Therefore, if you are a little or midsize company, Improvado provides better pricing to your ETL functionality. And in the event you will need attribution modeling for a sensible price, then Windsor.ai is a place that you go.
Rockerbox – Attribution for D2C Marketers
Rockerbox Features
Well, there is not much to add on to this. Rockerbox is fairly clear and concise in their messaging on what they provide.
Feature Summary:
- Multi-touch attribution modeling;
- Data extraction and transformation;
- Cross-platform data blending;
- Customer journey visualization;
- TV Ads performance;
- Dashboards;
- Live chat support
You may learn more detailed about their attribution modeling approach here : https://www.rockerbox.com/features
Rockerbox Pricing
Rockerbox doesn’t publicly share their pricing, which means you have to talk to their team to get a custom quote.
Rockerbox Rating
Rockerbox was founded in 2013, meaning that the company is comparatively new. In this time period. When we searched we could not find any review on G2 and just one 4.5 stars review on Capterra.
Rockerbox vs. Adverity
Both are unique options. In case you want to only connect, visualize and present your data , it is more likely that Adverity that will fulfill your requirements. But if you would like to work on maximizing the marketing ROI online and offline, then attribution modeling is exactly what makes your job easier. So Rockerbox may be a fantastic fit if you’ve got the objective of enhancing ROI, you have multiple touchpoint and highly measurable outcomes (ROAS, CPA) you would like to optimise.
Stitch (by Talend)
Stitch is a sophisticated ELT solution that’s secure and flexible. They’ve got an open-source code, making it feasible to incorporate with any tools. In terms of compliance they also offer HIPAA, GDPR and SOC2.
Stitch Feature Overview
The list appears to be filled with features. But these are now details of ELT performance, which clearly reveals the complexity of the solution.
Features Summary:
- Stich pricing is dependent upon the number of data rows you’ve got. As long as you don’t exceed 5 million rows in total, the platform stays free forever.
- But just”free” data sources can be found in the free tier. Worth stating, the free tier is limited to ten data sources and one destination.
- For more, you will need to have a chat with one of their friendly sales reps.
Stitch Pricing
Rockerbox doesn’t publicly share their pricing, which means you have to talk to their team to get a custom quote.
Stitch Rating
On G2, Stitch includes a 4.5/5 evaluation according to 67 public testimonials. It’s a strong ETL solution, and their clients do not whine about it.
Stitch vs. Adverity
It’s dependent upon the information sources you want and the number of information you’ve got. For those who have up to five resources which are on Stitch’s integration checklist, you can opt for a totally free program with Stitch. Unfortunately we don’t know how the pricing tiers compare once you exceed 5 million rows. In terms of functionality both solutions seem on par with Stitch having a slight advantage for companies which need HIPAA and SOC2 compliance. GDPR compliance is given with both.
Other popular Adverity competitors
- Fivetran
- Coupler.io
- Datorama
- Dataslayer.ai
- Dataddo
- PorterMetrics
- Supermetrics (check here Supermetrics vs Adverity)
- Tapclicks
- Segment
Adverity Alternatives: The Bottom Line
You will find a lot of information integration options. And while it was easy to find 5 competitors of Adverity, each of these tools have their own strengths and weaknesses. A few of the tools have critical features for enterprise accounts, which are in many cases not necessary for small and medium companies.
We have platforms starting for free and on the other side of the spectrum, some which charge well in the thousands on a monthly basis.
I hope this article will make it easier to make a decision on what tool you will ultimately choose. Are you searching for Adverity alternative? Contact Windsor.ai for a free 30-day trial
Try Windsor.ai today
Access all your data from your favorite sources in one place.
Get started for free with a 30 - day trial.
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Power BI vs. Google Data Studio: Which Is Better?
Funnel.io vs. Segment a quick comparison
Supermetrics vs. Funnel.io: Complete Guide