Are you looking to switch from Adverity to another data integration platform? You are not alone. Other users are also switching to Adverity competitors for various reasons. This article will guide you in selecting the best codeless data integration platform among Adverity competitors.
Adverity is a formidable data integration platform with almost ten years of market experience. It has 600+ data source connectors, making it the most significant data integration service by the number of connectors. The platform ensures you can collect and connect almost any data source and destination. But how easy is it to capitalize on the many data source connectors and destinations?
Why Look for Adverity Alternatives?
We talked to entities that have tested and used Adverity. Organizations easily find the data source connectors they need due to the large number of data source connectors and destinations. The problem is that the platform has core and non-core connectors that must be differentiated. You can use the core connectors for $500/month, and all connectors start at $2000/month. With that considerable difference in the pricing of connectors, why does the entity not differentiate between core and non-core connectors? That’s not the only concern.
Here are more reasons why users are looking for Adverity alternatives:
- Loading one additional data source connector can shoot up the cost to levels the business is unwilling to pay, mainly if the additional connector is premium or non-core.
- The entity can’t build custom data source connectors fast enough.
- You must keep contacting support, yet data integration is supposed to be easy when using an automated connector.
- The platform lacks price transparency, so you must contact sales for a custom quotation.
- It’s just too expensive to connect to a database destination.
When we look at the reasons for seeking an Adverity alternative like Windsor.ai, the pain point for many businesses is the lack of pricing transparency. The difference in pricing for core and non-core connectors makes the tool expensive compared to its competitors. We, therefore, identified competitors who offer pricing transparency and more flexibility in accessing data source connectors and destinations.
General Overview of Top Five Adverity Competitors
We identified five key Adverity competitors: Windsor.ai, Airbyte, Fivetran, Funnel.io, and Improvado.
Adverity beats all the competitors on the number of data source connectors. That is undoubtedly why many customers go for the platform. However, what is the use of 600+ data source connectors when a massive chunk of them is marked non-core? Do you know that the price of non-core connectors has a 4X premium on the price of core connectors?
The inaccessibility of data source connectors affects the database destinations as well. The platform’s base price lets you connect up to 10 core data sources to business intelligence destinations like Looker Studio, Power BI, Tableau, Google Sheets, and Microsoft Excel. Notice that Adverity’s base price does not allow you to send data to a database. To connect a database such as Snowflake or BigQuery, the price increases fourfold. None of Adverity’s competitors (Windsor.ai, Airbyte, Fivetran, Funnel.io, Improvado) will charge you such a high base price without transparency.
The following table gives you a general overview of Adverity’s competitors.
Competitors | Adverity | Windsor.ai | Airbyte | Fivetran | Funnel.io | Improvado |
Data Source Connectors | 600 | 304 | 350 | 596 | 500+ | 500+ |
Data Destinations | 28 | 16 | 30 | 15 | 39 | 34 |
Business Intelligence Tools Looker Studio Power BI Google Sheets Microsoft Excel Tableau | Yes | Yes | Yes | Through data warehouses for Looker Studio, Excel, & Tableau. Yes – Google Sheets. No connector for Power BI destination | Yes | Through data warehouse (But Excel and Google Sheets are available upon request) |
Looker Studio | Yes | Yes | Yes | Through data warehouse | Yes | Through data warehouse |
Power BI | Yes | Yes | Yes | No | Yes | Through data warehouse |
Tableau | Yes | Yes | Yes | Through data warehouse | Yes | Through data warehouse |
Google Sheets | Yes | Yes | Yes | Yes | Yes | No |
Microsoft Excel | Yes | Yes | Yes | Through data warehouse | Yes | No |
Database Destinations | Starting from $2000/month | Starting from $19/month | Starting from $10 per 10 GB | $400 to $900 per million rows | Starting from $1000/month | Talk to sales |
Price | $500 for core connectors and $2,000 for non-core connectors and database destinations. You must talk to sales | Starts from $19 in the Basic plan, $99 in the Standard plan, $249 in the Plus plan, and $499 in the Professional plan | Pricing starts from $10 for every 10 GB or $15 per million active data rows | Pricing ranges from $400 to $900 per million monthly average rows (MAR) | Pricing is about $150 on the Starter Plan and $1100 on the Business Plan based on Flexpoints. | Pricing is yet to be published, but Google Search shows it can be between $2,000 and $5,000. You must talk to sales. |
Next, we compare each of the top five Adverity competitors.
The Best Five Adverity Alternatives
1. Windsor.ai – Top Adverity Competitor
Adverity vs Windsor.ai
The top Adverity competitor is Windsor.ai. Windsor.ai is cheaper and, hence, more value for money. It does not have premium data source connectors or destinations, so you can access all at every pricing level.

Data Sources and Destinations
The competitor has more data source connectors than Windsor.ai. However, since the platform has core and non-core connectors, you cannot access all the connectors at all pricing levels.
Windsor.ai gives you access to all 304 data source connectors. Since there are no premium connectors, all Windsor.ai connectors are accessible at all pricing levels, subject to the number of connectors you subscribe to in your data integration plan.
Focusing on data destinations, Windsor.ai has 16 that include business intelligence tools and databases. Windsor.ai will not charge you extra for selecting a database destination, which proves why it is a formidable competitor to Adverity.
Price and Value for Money
Windsor.ai pricing begins at $19 for the Basic plan. The Standard plan costs $99, while the Plus plan costs $249. The professional plan costs $499. The prices are as presented below. Note that the highest pricing plan on Windsor.ai is lower than the base price on the competitor platform. Besides, Windsor gives you 14 data source connectors on the Professional plan, which means you get more connectors than you would get for $500 at Adverity. Windsor.ai has more value for money.
Customer Experience
Customers rate Windsor.ai 4.6 out of 5 stars. Comparatively, Adverity is rated 4.5. That shows Windsor.ai as the better competitor in data integrations. Customers feel that Windsor.ai is fast, easy, and has great customer support.
To surmise, here is why we think Windsor.ai is the best Adverity alternative;
- Lower prices considering Windsor.ai starts at $19 while competition starts at $500.
- A higher value for money since Windsor.ai gives you more data source connectors and destinations for the same price.
- No premium data source connectors because all Windsor.ai connectors are available for all pricing levels.
- Database destination pricing is independent of row count, which means better access to database destinations at lower prices. While the competition charges you more for selecting a database destination, Windsor.ai does not discriminate.
2. Airbyte – Second Adverity Alternative
Adverity vs Airbyte
Airbyte is the Adverity alternative for open-source applications. As a leading competitor, Airbyte gives you more choices regarding where to export your data. More importantly, you can access all connectors on Airbyte at any pricing level.
Data Sources and Destinations
Airbyte has 350+ data source connectors, a number smaller than the competitor’s. However, Airbyte does not have premium connectors. The data destinations or storage options include cloud-hosting by Airbyte or self-hosting. Self-hosting enables you to transfer data to your database for only $10 per GB under the Enterprise plan. The database storage alternative proves Airbyte a worthy Adverity competitor.
Price and Value for Money
Airbyte pricing starts from $15 per million active data rows or $10 per 10 GB of data sent to database destinations. That makes Airbyte the competitor with the best value for money because the price per volume of data is the lowest among the competitors. See the pricing plans below for more details.

Customer Experience
Customers give Airbyte a rating of 4.5, just like the competitor. The customers view Airbyte as an agnostic and versatile tool, with on cloud and on premise options. Customers don’t dislike anything about Airbyte, while they criticize the competitor’s customer support. That shows Airbyte as a strong competitor that is liked by the customers.
Here is a summary of why Airbybte is still better than Adverity:
- Lower prices at $10 per 10GB of data transferred to a database or $15 per million active rows.
- No premium data source connectors since all connectors are available at all price levels.
- Database destination is independent of row count because it is charged based on the GB of data transferred.
3. Fivetran – Third-Best Adverity Alternative
Adverity vs Fivetran
The third-best Adverity competitor is Fivetran. While the number of data connectors is approximately the same on the two competitor platforms, there are differences in how you access the data source connectors, making Fivetran the better alternative.
Data Sources and Destinations
Fivetran has 596+ data source connectors, demonstrating why the two are rival competitors. All data source connectors are available at all pricing levels, so Fivetran has no premium data source connectors. Selecting an additional data source connector will not incur further costs.
Focusing on data destinations, Fivetran has 15, and you can access all of them without extra charges. Database destination pricing on Fivetran is not independent of data rows since you are charged based on active data rows. Pricing details are addressed below.
Price and Value for Money
Fivetran charges per million active rows. The price ranges between $400 and $900 on the Standard plan, whose chart is presented below. Fivetran’s weakness is that businesses with lower data volumes can incur more costs than those with higher volumes. However, the pricing is generally lower, Making Fivetran a worthy Adverity competitor.
Customer Experience
Fivetran has a 4.2 rating. While lower than the competitor’s, Fivetran has been lauded as an easy to use tool. The only reason why customers give the lower rating is finding the tool as expensive and having pricing issues. We have highlighted as much in our analysis.
In summary, here is why we rate Fivetran as the third-best Adverity alternative:
- All data source connectors are available at all pricing levels.
- You can access database destinations without extra charges.
- Data integration costs reduce with increase in data volumes, measured in millions of active data rows.
4. Funnel.io – Fourth Best Adverity Alternative
Adverity vs Funnel.io
The fourth-best Adverity alternative is Funnel.io. The platform shares many similarities with the competitor, including a relatively large number of data source connectors, somewhat unclear pricing, having premium data source connectors, and charging different prices for database destinations.
Data Sources and Destinations
Funnel.io has 500+ data source connectors. Similar to Adverity, this competitor also has premium connectors in three tiers. Funnel.io has 121 core connectors that you can access in the Starter Plan, 381 Business connectors, and 11 Enterprise Connectors. Similarly, there are premium destinations, so the pricing differs for the various destinations. For instance, the Starter Plan allows you to transfer data to Looker Studio, Google Sheets, and Excel only. BigQuery, Power BI, and Tableau, among others, are accessible from the Business Plan. You can send data to Snowflake only on the Enterprise Plan. You must be keen about your data source connectors and destinations, as the choices influence your pricing.
Pricing and Value for Money
Funnel.io uses Flexpoints in pricing. That means you pay for the connectors and destinations you use. Funnel.io has pricing complexities, as captured in the picture below. However, Funnel.io still gives you more pricing clarity, so we prefer it as an Adverity alternative.

Customer Experience
Customers give Funnel.io a rating of 4.5, similar to the competitor. The customers also feel very pleased with the platform. However, new users may have difficulties with managing data and loading connectors they may not be using. Considering that pricing is based on connectors and destinations as some of the pricing factors, having connectors that one is not using can make the platform feel quite expensive.
In summary, here is why we find Funnel.io to be the fourth-best Adverity alternative
- More transparent pricing compared to the competitor.
- Clear specification of the various tiers of data source connectors, that is; core connectors, business connectors, and enterprise connectors.
- Transparent specification of data destinations allowed at each pricing level. For instance, Snowflake is only available to Enterprise customers, but you can access other databases at lower pricing levels.
5. Improvado – Major Adverity Alternative for Enormous Datasets
Improvado vs Adverity
The last of the top five Adverity competitors is Improvado. Both have a legacy in the market, having been competitors for almost a decade. The two competitors can also handle vast datasets, but Improvado is the better competitor in that niche.
Data Sources and Destinations
Suppose the price is not a problem, and you process enormous datasets. In that case, you can consider Improvado as the Adverity alternative because the number of data source connectors won’t limit you. Improvado has 500+ data source connectors and 34 destinations.
Price and Value for Money
Pricing on Improvado is based on the data volume; hence, you have more control over your pricing. The pricing for Improvado can be anywhere between $2000 and $5000, which means that Improvado is a big-ticket data connection platform. We know this because Improvado targets businesses with hundreds of millions of data rows. For instance, the Starter plan is for companies with up to 200 million yearly data rows. The enterprise plan is for businesses with up to 1 billion unique annual rows. The rest of the pricing plans are presented below.
Customer Experience
Customers give Improvado a rating of 4.5, similar to the competitor. The key factor in that rating is customer support. The real challenge, however, is that Improvado demands a steep learning curve. Other than that, Improvado is a great Adverity alternative.
To surmise our finding, here is why Improvado is the best Adverity alternative for organizations with vast data requirements
- Ability to handle extremely large datasets.
- Good customer support and onboarding.
- Large number of data source connectors and database destinations.
Adverity Competitors: What Is the Best Pick?
We agree that your data integration needs vary, as does your selection of your best platform. We also note that Adverity is a reliable data integration platform, but formidable alternatives exist, including Windsor.ai, Airbyte, Fivetran, and Funnel.io. Among all these, the best Adverity competitor is Windsor.ai because it is cheaper and offers the best value for money. Windsor.ai gives you access to all data source connectors and destinations at all pricing levels. Windsor.ai is best rated by customers, with a 4.6 stars rating on G2.

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