Google Search Console to Power BI

Analyze Marketing Metrics from GSC in Power BI

Benefits of  Google Search Console and Power BI

The integration of Google Search Console with Power BI brings numerous benefits to businesses aiming to enhance their online presence:

  • It offers a comprehensive perspective on website performance metrics, encompassing impressions, clicks, and average position in search results. This holistic overview aids businesses in evaluating their website’s performance in search engines and pinpointing areas for enhancement.
  • The combination of Google Search Console data with Power BI’s robust data visualization capabilities facilitates the creation of interactive dashboards and reports. This streamlines the analysis and presentation of data to stakeholders, fostering informed decision-making and effective communication of key insights.
  • This integration eliminates the need for manual data extraction and manipulation. By automating the process, businesses save time and effort, enabling them to concentrate on analyzing the data and implementing strategic actions.


Connect Google Search Console to Power BI

Before you start, please, make sure that you have Power BI Desktop installed and that you have access to Google Search Console property.


First step:

You need to select Google Search Console as a Data Source and click “Grant Search Console Access”, then you will prompted to authenticate and then redirected back here.

And then your Google Search Console properties will appear.

search console connector


Second Step:

Once you select the data source, click the “Next (Data Preview Button)” or “Preview and Destination”

So now it is time to select the fields or the metrics and dimensions you would like to have available in Power BI.

Go to “Select Destination” and Choose Power BI Desktop/Web

Select Power BI


Third Step:

Select the fields on the right, and in Power Bi click on “Get data” from WEB.

Power Bi click on “Get data” from WEB

And copy the URL in the box below:

copy URL in box



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GSC metrics & dimensions available for streaming into Power BI

Extract Google Search Console data to Power BI with

See the value and return on every marketing touchpoint

data warehouse

Providing 70+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.


Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.

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