Connect Google Search Console to BigQuery in Minutes

Connect Google Search Console to BigQuery

It is very simple to connect Google Search Console to Google BigQuery, it can be done in a fast and easy manner with Windsor.ai.

First Step:

You need to select Google Search Console as a Data Source and Grant Access to Windsor.ai.

Second Step:

Once you select the data source, click the Next (Data Preview Button). 

Select BigQuery by clicking on the logo, as shown in the screenshot below.  

Third Step:

Once you select Bigquery, click the Add Destination Task Button and fill out necessary fields . 

Fourth Step:

In the final step, grant access to the user: bq-upload@windsor-ai-bigquery.iam.gserviceaccount.com. That’s all!

Once you go through these steps, you will see that the data is automatically populated into your BigQuery account.

Note: As a connector URL, you can use any URL providing a JSON. Either from the connectors or for example a URL with cached and transformed data.

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Why Move Data From GSC to BigQuery?

Here are some reasons why organizations might choose to transfer their data from Google Search Console to BigQuery:

1. Advanced Data Analysis: While Google Search Console offers basic reporting and insights into website performance in search results, BigQuery provides a more powerful and flexible analytics platform. By migrating Search Console data to BigQuery, you can perform complex queries and analysis on your search data. This enables you to gain deeper insights into search traffic patterns, keyword performance, click-through rates, and other valuable metrics that can help optimize your website’s visibility and performance.
2. Data Integration and Consolidation: BigQuery allows you to combine data from multiple sources, including Google Search Console, with other data sets. This integration capability enables a more comprehensive analysis by correlating search data with other business data. By consolidating data in BigQuery, you can gain a holistic view of your online presence and make data-driven decisions that span different aspects of your business.
3. Scalability and Performance: Google Search Console provides a limited set of predefined reports and data export options. BigQuery, on the other hand, offers virtually unlimited scalability and processing power. It can handle large volumes of data and perform queries quickly and efficiently, even with complex analysis requirements. This scalability ensures that your analysis is not restricted by data size or query complexity and allows for faster iterations and insights.
4. Custom Analysis and Visualization: BigQuery provides a rich set of tools for custom data analysis and visualization. You can use SQL queries, statistical functions, and machine learning algorithms to perform in-depth analysis and gain actionable insights from your Search Console data. Additionally, you can integrate BigQuery with data visualization tools like Google Data Studio, allowing you to create interactive dashboards and reports to communicate your findings effectively.
5. Long-Term Data Storage: Google Search Console has limitations on data retention, typically storing data for a limited period. By moving your Search Console data to BigQuery, you can store and retain your historical data for extended periods. This extended data storage allows you to conduct trend analysis, perform year-over-year comparisons, and analyze long-term patterns in your website’s performance.
6. Machine Learning and Predictive Analytics: BigQuery integrates with Google Cloud’s machine learning services, such as BigQuery ML and AI Platform. By combining your Search Console data with other datasets and leveraging these machine learning capabilities, you can build predictive models, identify trends, and generate insights that help optimize your website’s SEO strategies and drive better business outcomes.

Conclusion

Connect data from Google Search Console to BigQuery can provide several advantages, especially when it comes to in-depth analysis, data integration, and scalability.

Windsor.ai is an ETL tool that integrates with multiple sources or services like databases, CRM, email campaigns, analytics and more. Quickly and safely move all your data from Google Search Console into BigQuery and start generating insights from your data.

See how easy it is to migrate data from GSC to Google BigQuery and try Windsor.ai by signing up for a 30-day free trial.

Try Windsor.ai today

Access all your data from your favorite sources in one place.
Get started for free with a 30 - day trial.

Start Free Trial