Key outcomes:

• Full customer journey visibility across CRM and web analytics, enabling precise cost-per-revenue tracking.
• Operational savings equivalent to one full-time employee within just two weeks of implementing Windsor.ai.
• Over 50% reduction in manual reporting tasks, freeing time for deeper analysis and optimization.
• Data-driven attribution modeling across channels with touchpoint-level conversion credit.
• Media performance insights and optimization recommendations down to the channel, campaign, and keyword level.

About the client

iProspect is a global, award-winning performance marketing agency and part of the Dentsu Aegis Network. With a strong footprint in Hong Kong and across APAC, iProspect supports world-class brands including Burberry, Adidas, General Motors, and Hilton Group.

A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client’s business objectives.

iProspect delivers personal, adaptive and valuable digital experiences utilizing proprietary solutions including: paid and natural search, content generation, data & insights, social media management, structured data and feeds, performance display, mobile strategy, video, conversion optimization, and affiliates.

Challenges

As iProspect scaled its client base and deepened its data strategy, the team faced critical roadblocks in reporting and analysis:

• Disparate and decentralized data: CRM and analytics data lived in disconnected systems, making it impossible to calculate core metrics like cost per revenue.
• Lack of cross-channel visibility: There was no customizable view to track full-funnel performance across platforms, affecting both internal insights and client reporting.
• Heavy manual workloads: Analysts spent significant time downloading advertising cost data, manually matching it with conversion data, and assembling reports in spreadsheets.

These limitations slowed down decision-making, drove inefficiencies, and reduced the team’s ability to focus on campaign strategy and performance optimization.

Solution

To eliminate manual bottlenecks and unify data across platforms, iProspect implemented Windsor.ai as their data integration layer.

Here’s what they’ve achieved with Windsor.ai:

✅ Unified data architecture

Windsor.ai connected iProspect’s CRM and web analytics platforms using a unique identifier to match users and sessions across systems. This enabled end-to-end customer journey visibility, from first touch to final conversion.

✅ Cross-platform attribution modeling

Windsor.ai applied a data-driven attribution model to distribute conversion credit across all touchpoints. The result: smarter allocation of media spend based on actual performance, not just last-click metrics.

✅ Automated cost reporting

Cost data from advertising platforms was brought in automatically via APIs or scheduled reports, then matched with conversion data, eliminating the need for manual spreadsheets.

✅ Optimization insights

Once the data pipelines were in place, iProspect leveraged Windsor.ai’s attribution insights to guide bid and budget reallocations across channels, campaigns, and down to the keyword level—enabling faster, more precise campaign optimization.

Results

• 1 FTE workload eliminated through automation of reporting and data preparation and integration tasks.
• Over 50% reduction in manual reporting operations via automated cost and performance metrics aggregation.
• Less than 2-week time-to-value from the Windsor.ai’s data architecture deployment to measurable operational impact.
• Real-time access to cross-channel performance data with integrated CRM, analytics, and cost inputs.

Download the iProspect Case Study as PDF.

Final takeaway

By centralizing fragmented data and automating reporting workflows with Windsor.ai, iProspect unlocked the full picture of customer journeys across platforms, empowering the team to move from reactive reporting to proactive optimization.

The result: cleaner data, faster decisions, and more time spent on delivering results that matter.

Curious what Windsor.ai can do for your team?

Start your free 30-day trial: https://onboard.windsor.ai/.

Book a demo: https://calendly.com/windsorai/guided-onboarding.