Key outcomes:

• 45% increase in signups: With accurate attribution insights and optimized spend, ViewQwest was able to attract significantly more users without increasing total ad budget.
• 48% decrease in cost per acquisition: Marketing spend was directed toward high-performing campaigns, preventing wasted investment on non-converting clicks and channels.
• 100% unified view of performance across channels: For the first time, ViewQwest could clearly see how each touchpoint contributed to conversion, rather than relying on siloed or duplicated metrics.
• Data-driven budget optimization: Budget allocation was continuously adjusted based on real contribution data, removing guesswork during campaign planning.
• Duplicate conversions eliminated: Platform-specific attribution issues were resolved by applying a single, unbiased multi-touch attribution model.

About the client

ViewQwest is a leading boutique Internet Service Provider (ISP) based in Singapore, with operations in Malaysia and the Philippines. Since its founding in 2001, the company has pioneered fibre broadband solutions for homes and enterprises, earning awards such as the Fastest ISP in Singapore since 2016 and a two-time Ookla’s Speedtest Award winner.

With a growing regional footprint and multi-channel acquisition strategy, ViewQwest needed deeper insight into how its marketing investments were influencing customer signups.

Challenges

ViewQwest was struggling to connect the dots across all its digital marketing efforts due to:

• Siloed data across platforms like Google Ads, Meta, display, and affiliate networks.
• Incomplete customer journey visibility—the team couldn’t track the path from first ad impression to final signup.
• Platform bias and duplicated conversions, since each ad channel reported its own version of attribution.
• Inefficient budget decisions, driven by last-click attribution models that undervalued upper- and mid-funnel efforts.

This made it nearly impossible to understand the true return on ad spend and scale successful campaigns.

Solution

ViewQwest implemented Windsor.ai to unify, analyze, and act on its marketing data through an automated attribution system.

Here’s how the solution worked:

✅ Centralized data integration

Windsor.ai ingested data from all ViewQwest’s active ad platforms into a unified model using automated ETL/ELT pipelines.

✅ Multi-touch attribution modeling

Customer journeys were tracked and analyzed algorithmically to determine how each touchpoint contributed to final conversions.

Then, the data was modelled and credit was given to each touchpoint using an algorithmic model.

✅ Automated budget optimization

Insights from attribution modeling were used to dynamically shift ad spend across channels, boosting returns without increasing budget.

Results

With Windsor.ai’s platform, ViewQwest replaced last-click assumptions with evidence-based decision-making. The impact was both fast and measurable:

• Signups grew by over 45% as the marketing team identified and scaled high-performing acquisition channels.
• Cost per sign-up dropped by 48% due to reduced investment in underperforming campaigns and channels.
• Cross-channel visibility revealed how display, search, social, and affiliate platforms interacted throughout the customer journey.
• Real-time insights enabled the team to quickly adapt budget strategies and capture more value from every campaign.
• Clean attribution reporting removed duplication and platform bias, resulting in clearer, more accurate performance measurement.

All in all, Windsor.ai gave ViewQwest the agility to improve both efficiency and effectiveness, backed by continuous data integration.

Final takeaway

In the ISP space—where competition is fierce and customer journeys span multiple touchpoints—data clarity is everything.

Windsor.ai helped ViewQwest integrate fragmented data, apply unbiased multi-touch attribution, and automate smarter budget decisions. The result: much higher signups, significantly lower cost per acquisition, and full confidence in where their marketing dollars go.

Curious what Windsor.ai can do for your agency?

Start your free 30-day trial: https://onboard.windsor.ai/.
Or book a demo: https://calendly.com/windsorai/guided-onboarding.