Key outcomes:

• Automated data ingestion across multiple major marketing platforms, eliminating up to 25 hours of manual data exports and spreadsheet work weekly.
• Fully integrated, real-time Looker Studio dashboards delivering client campaign performance summaries with zero manual intervention.
• Centralized, normalized cross-channel data architecture providing unified views of impressions, clicks, conversions, and costs for all clients.
• Scalable multi-client reporting setup, allowing seamless onboarding of new clients and campaigns with minimal input.

About the client

eClicks is a performance marketing agency based in Australia and New Zealand, specializing in paid media strategy, execution, and optimization.

Being a Google Premier Partner and known for delivering scalable, data-driven advertising solutions, eClicks helps clients across industries get more from their marketing investments through expert campaign management and automation.

Challenges

As eClicks grew its client base and marketing channel mix, its reporting processes became increasingly complex and inefficient:

• Fragmented data silos: Separate reports from Google Ads, Facebook Ads, and Google Analytics made it difficult to get a unified, cross-channel view of campaign performance.
• Manual, time-consuming reporting: Weekly and monthly reports were built manually in spreadsheets, with complex data cleansing and metric alignment slowing down analysis and optimization.
• Double counting and attribution issues: Multiple platforms claiming credit for the same conversions caused inaccurate performance insights.
• Unscalable reporting workflows: As clients and campaign data volume increased, reporting efforts scaled poorly, making optimization reactive rather than proactive.

Solutions

eClicks partnered with Windsor.ai to create a fully automated, scalable data architecture for marketing analytics and performance reporting via native Looker Studio connectors.

Here’s what Windsor.ai brought to the table:

✅ Centralized data integration

Windsor.ai connected and normalized data from Google Ads, Facebook Ads, Google Analytics, and CRM sources into a single data pipeline.

• All eClicks’ performance data was automatically extracted, cleaned, and loaded into Looker Studio dashboards.
• All metrics and dimensions were harmonized to avoid discrepancies between platforms and remove double-counting.

This provided a single source of truth across all campaigns, clients, and channels.

✅ Auto-refreshing dashboards in Looker Studio

By streaming unified data into Looker Studio dashboards, Windsor.ai enabled real-time, self-refreshing visualizations of KPIs across all accounts.

• Pre-built dashboards were easily tailored to each client’s goals: impressions, CPC, conversions, and ROAS by channel.
• Teams could drill into ad set- and campaign-level performance with zero delay.

✅ Attribution insights & Customer Lifetime Value optimizations

With Windsor.ai’s advanced attribution capabilities, eClicks was able to:

• Seamlessly connect advertising platforms, analytics, and CRM data to run customer lifetime value (LTV) optimizations in a fully automated manner.
• Unlock more precise insights into how each touchpoint contributed to conversions by leveraging a data-driven attribution model that accounted for historical channel performance and impression share metrics.
• Track cross-channel conversion rates through to opportunity, getting a clearer view of the full customer journey beyond last-click attribution.

• Make granular ad-set-level and even ad-level optimizations in paid social campaigns.

✅ Automated ETL workflow

Windsor.ai fully automated the data pipeline, eliminating the need for managing spreadsheets and manual exports.

• The time previously spent on data wrangling was now used for strategic analysis and campaign improvements.
• eClicks could shift from reactive to proactive optimization.

✅ Scalable multi-client architecture

Windsor.ai’s no-code configuration allowed eClicks to set up custom dashboards per client with minimal effort.

• New clients and campaigns were added in minutes via native Looker Studio connectors, with just a few clicks.
• Reporting scalability no longer depended on headcount growth.

Results

Windsor.ai’s solution significantly transformed eClicks’ marketing and reporting operations, bringing the following outcomes:

• 19% reduction in cost per acquisition across key client campaigns.
• Manual reporting time cut by 50% (equivalent to half a full-time employee).
• Faster campaign optimization based on real-time KPI visualizations in auto-refreshing Looker dashboards.
• Clear ROI comparisons across channels, enabling efficient budget shifts.
• Effortless multi-client reporting with a fully automated data pipeline and self-updating dashboards.

Final takeaway

Windsor.ai empowered eClicks to scale without complexity, unify fragmented marketing data, and optimize performance based on business outcomes—not platform guesswork.

By centralizing campaign and revenue data into a single, automated ETL pipeline, eClicks went from fragmented reporting to precision decision-making, unlocking growth for both the agency and its clients.

Curious what Windsor.ai can do for your team?

Start your free 30-day trial: https://onboard.windsor.ai/.

Book a demo: https://calendly.com/windsorai/guided-onboarding.