“Windsor.ai helped us see how profitable the price-comparison websites really are for us and how much more we should invest in them!”
Jens Weber, SEA-Manager, Benz24.
Case Study - Benz24
BACKGROUND:
THEIR FOCUS:
The marketing team wanted to easily see the ROAS from all channels in one place and optimise based on data driven attribution.

Benz24 at a glance- Fast growing Online-Shop
- Active in Germany, France, Austria and Switzerland
- Successful in a very competitive online market
- Online shop was started in 2007
- Benz24 is the online shop of Benz GmbH & Co. KG Baustoffe which was founded in 1919
THE SOLUTION:
- On-boarding all data from SEA, Retargeting and social platforms.
- Adding the costs data from the various affiliate sources
- Apply data-driven multi-touch attribution model to calculate the true ROAS based on all activity in the customer conversion journey.

NEXT STEPS:
WINDSOR.AI’s clients typically improve marketing ROI by up to 30%, free themselves of unprofitable campaigns, and focus their marketing with data-driven customer journey insights.
Our secret? Ground-breaking, artificial-intelligence-based historic and real-time data analysis, with attribution modelling that tells you what works and what doesn't.
Still waiting? Get in touch with us to receive a clear and customized view of your attribution modeling statistics.
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