How a top Swiss car importer unified CRM and web analytics data with Windsor.ai, eliminating data silos and unlocking cross-channel insights.
Data sources:
Destinations:
Unified fragmented data from multiple platforms
5+Cut attribution reporting time by
60%Key outcomes:
- Integrated customer and marketing data from 5+ disconnected systems, including Google Analytics, Adobe Omniture, CRM platforms, and proprietary tools.
- Reduced time-to-insight by 60%, accelerating reporting and marketing decision-making across business units.
- Achieved end-to-end visibility into customer journeys, from first touch to final purchase.
- Enabled data centralization, replacing siloed and inconsistent manual reporting processes.
About the client
AMAG Automobil- und Motoren AG is one of Switzerland’s leading car importers. The company comprises several relatively autonomous business units that handle different aspects of vehicle importation, sales, and service.
Challenges
With a complex organizational structure and multiple systems capturing customer and marketing data, AMAG faced growing challenges in producing a holistic view of their customers’ journeys from first contact to final purchase.
Each AMAG’s business unit maintained its own tools and data formats, leading to several key issues:
- Siloed data sources prevented full-funnel analysis across all touchpoints.
- Inconsistent attribution logic caused unreliable performance measurement.
- Manual data stitching slowed down reporting and delayed strategic decisions.
AMAG needed a scalable, system-agnostic solution that could unify their fragmented ecosystem in a fully automated way to unlock fast, actionable insight into customer journeys.
Solution
AMAG implemented Windsor.ai as a data integration layer to create a unified customer & marketing data infrastructure, integrating all touchpoints across digital analytics, CRM, and custom systems.
Here are the solutions that Windsor.ai provided:
| Windsor.ai capability | Business impact |
|---|---|
| Integrated 5+ systems into a unified model | ✅ Removed silos and allowed for full-funnel customer journey analysis |
| Strategic consulting to align attribution logic across business units | ✅ Created consistency and comparability in reporting across all teams |
| Built a centralized performance view without technical effort from AMAG | ✅ No-code ELT integrations eliminated resource strain on IT teams |
| Streamlined customer data across touchpoints into a single funnel | ✅ Enabled end-to-end attribution and more accurate ROI measurement |
| Automated ELT pipeline to refresh data for near-real-time analysis | ✅ Reduced manual work and shortened decision cycles across the organization |
Modernized architecture with Windsor.ai
AMAG’s updated data stack now brings together all campaign and customer interaction data from different business units into a single source of truth based on this architecture:
Data sources:
- Google Analytics 4
- Adobe Analytics
- CRM platforms
- AMAG proprietary tools
Windsor.ai connectors:
- No-code, schema-aware integrations for all data sources
Destination:
- Unified data view in the Windsor.ai dashboard
- Optional exports to Looker Studio and Power BI
Results
Thanks to Windsor.ai’s data centralization, AMAG Automobil- und Motoren AG managed to achieve the following:
- Unified 5+ disconnected platforms into a single data model.
- Reduced attribution reporting time by 60%.
- Enabled faster, more accurate optimization across business units.
- Gained end-to-end journey visibility for smarter investment decisions.
Final takeaway
For enterprise organizations with complex, decentralized data ecosystems like AMAG, disconnected systems can prevent accurate attribution and slow down decision-making.
Windsor.ai helped AMAG integrate siloed analytics, CRM, and internal platforms into a unified, scalable data infrastructure, cutting time-to-insight by 60% and laying the groundwork for high-impact, cross-channel optimization.
With a connected view of marketing and customer journeys across all business units, AMAG is now equipped to react to changing buyer behavior with speed, consistency, and confidence.
Ready to unify your systems and create a single source of truth?
Start your free 30-day trial: onboard.windsor.ai.
Book a demo: calendly.com/windsorai/guided-onboarding.