Case Study:
AMAG Automobil-
und Motoren AG

amag 2 logo

About the company

AMAG Automobil- und Motoren AG is a Switzerland-based car importer and dealer for cars manufactured by Volkswagen Group and its subsidiaries, including Audi, SEAT, and Škoda Auto. The company sells the cars to resellers throughout Switzerland. Founded on January 3, 1945, by Walter Haefner. AMAG ranks in the Top 50 of Swiss companies by total revenue; the company generated sales of 4.4 billion CHF (approximately $4.53 billion USD) in 2015 and employs about 5,400 people.

The problem

Customer and marketing data from a variety of systems made executing and measuring a comprehensive marketing strategy difficult. AMAG is made up of a number of relatively-separate business units. They each had their own different systems to collect marketing and consumer data. Some of the records of consumer interactions were stored in online analytic tools such as Google Analytics and Adobe Omniture. Others were stored in Customer Relationship Management (CRM) software and some in software systems proprietary to AMAG itself.
With corporate data distributed across separate, incompatible systems through subsidiaries, it was difficult for AMAG to produce holistic digital attribution models of the consumer experience from interest in the product to sale.

“ provided much more than we expected! The technical insights combined with the business-acumen and data-expertise were exactly what we needed!”

Urs Jaschke, Leader Digital Business Development

The solution analyzed the different systems and data-sources and came up with a strategy to bring together the full customer journey to optimize the insights to the customer journey and marketing.
Our team consulted in detail with AMAG’s operations teams. After getting thorough information about their current efforts to produce quality attribution modelling, we provided a comprehensive strategy to improve their existing processes.