Connect Instagram to Perplexity

Automatically sync your Instagram data to Perplexity using the Windsor.ai connector.

Chat with your Instagram data in Perplexity to find which content formats drive reach, spot what your audience saves and shares, and understand follower growth.

Forget CSVs. Stop copy/paste. Connect in minutes. No code required.

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Windsor.ai is your proven Instagram Insights to Perplexity connector

Get instant AI insights from your Instagram content performance

Windsor MCP streams Instagram data into Perplexity, helping you analyze your social media performance without manual exports or complex dashboards. Key use cases include:

Identify your best content

Ask Perplexity to rank your posts by media_reach, media_saved, and media_shares to find the content that drives real audience growth, not just likes. Optimize your future content and double down on what resonates the most with your audience.

Diagnose story drop-offs

Analyze story_taps_forward, story_taps_back, and story_exits per story to find exactly where viewers skip or disengage. Identify which story frames hold attention and which cause viewers to leave before the end.

Analyze Reels performance

Ask Perplexity to rank your Reels by media_reel_avg_watch_time, reach, and shares to find which ones hold attention and which lose viewers early. Use the patterns to improve hook strength, length, and topic choice in future Reels.

Unify data across channels

With Windsor.ai, you can merge Instagram Insights with 350+ data sources, like Google Ads, TikTok, Shopify, Mailchimp, and more, to understand how your organic content influences sales, drives signups, or generates leads across the full customer journey.

Using Windsor.ai to connect data from Instagram to Perplexity

Supported fields: 77 metrics60 dimensions

Most ways to send Instagram data to AI require manual exports, data prep, or complex technical setups. Windsor.ai makes the process effortless with an MCP connector that automatically syncs your social media data into Perplexity in minutes.

Set up once and start generating AI-driven insights using natural language prompts.

Available actions

Create Carousel Post Publish a multi-image carousel post to a connected Instagram Business or Creator account. Provide 2 to 10 publicly accessible image URLs (JPEG, at most 8 MB each, aspect ratio between 4:5 and 1.91:1) and an optional caption; images are shown in the given order. Video carousel items are not supported. For other formats use create_image_post, create_video_post or create_story.

Publish a multi-image carousel post to a connected Instagram Business or Creator account. Provide 2 to 10 publicly accessible image URLs (JPEG, at most 8 MB each, aspect ratio between 4:5 and 1.91:1) and an optional caption; images are shown in the given order. Video carousel items are not supported. For other formats use create_image_post, create_video_post or create_story.

Parameters

image_urlsarrayRequiredcaptionstring

Create Comment Post a comment on a media object (post, reel) of a connected Instagram Business or Creator account. media_id is an Instagram media object id, as returned by the media_id read field. The comment is public and is attributed to the account. Comments on live videos are not supported, and the media must have comments enabled.

Post a comment on a media object (post, reel) of a connected Instagram Business or Creator account. media_id is an Instagram media object id, as returned by the media_id read field. The comment is public and is attributed to the account. Comments on live videos are not supported, and the media must have comments enabled.

Parameters

media_idstringRequiredmessagestringRequired

Create Image Post Publish a single image post (feed photo) to a connected Instagram Business or Creator account. Provide a publicly accessible image URL and an optional caption. The image must be a JPEG, at most 8 MB, with an aspect ratio between 4:5 and 1.91:1. For other formats use create_video_post, create_story or create_carousel_post.

Publish a single image post (feed photo) to a connected Instagram Business or Creator account. Provide a publicly accessible image URL and an optional caption. The image must be a JPEG, at most 8 MB, with an aspect ratio between 4:5 and 1.91:1. For other formats use create_video_post, create_story or create_carousel_post.

Parameters

image_urlstringRequiredcaptionstring

Create Story Publish a story to a connected Instagram Business or Creator account. Provide exactly one of image_url (JPEG, at most 8 MB) or video_url (MP4 or MOV, at most 100 MB, 3 to 60 seconds long), publicly accessible; a 9:16 aspect ratio is recommended. Stories do not support captions and disappear after 24 hours. For feed posts use create_image_post, create_video_post or create_carousel_post.

Publish a story to a connected Instagram Business or Creator account. Provide exactly one of image_url (JPEG, at most 8 MB) or video_url (MP4 or MOV, at most 100 MB, 3 to 60 seconds long), publicly accessible; a 9:16 aspect ratio is recommended. Stories do not support captions and disappear after 24 hours. For feed posts use create_image_post, create_video_post or create_carousel_post.

Parameters

image_urlstringvideo_urlstring

Create Video Post Publish a single video post to a connected Instagram Business or Creator account. Instagram publishes all single-video feed posts as Reels. Provide a publicly accessible video URL and an optional caption. The video must be an MP4 or MOV, at most 1 GB, between 3 seconds and 15 minutes long; a 9:16 aspect ratio is recommended. The cover image defaults to the first frame and can be overridden with either cover_url (a publicly accessible JPEG URL) or thumb_offset (frame position in milliseconds), but not both. share_to_feed controls whether the Reel also appears in the main feed (Instagram defaults to showing it there). For other formats use create_image_post, create_story or create_carousel_post.

Publish a single video post to a connected Instagram Business or Creator account. Instagram publishes all single-video feed posts as Reels. Provide a publicly accessible video URL and an optional caption. The video must be an MP4 or MOV, at most 1 GB, between 3 seconds and 15 minutes long; a 9:16 aspect ratio is recommended. The cover image defaults to the first frame and can be overridden with either cover_url (a publicly accessible JPEG URL) or thumb_offset (frame position in milliseconds), but not both. share_to_feed controls whether the Reel also appears in the main feed (Instagram defaults to showing it there). For other formats use create_image_post, create_story or create_carousel_post.

Parameters

video_urlstringRequiredcaptionstringcover_urlstringthumb_offsetstringshare_to_feedstring

Delete Comment Delete a comment on a media object of a connected Instagram Business or Creator account. comment_id is an Instagram comment id, as returned by the comment_id read field. Works on any comment on the account's own media, including other users' comments. This is permanent; to only restrict visibility use hide_comment instead.

Delete a comment on a media object of a connected Instagram Business or Creator account. comment_id is an Instagram comment id, as returned by the comment_id read field. Works on any comment on the account's own media, including other users' comments. This is permanent; to only restrict visibility use hide_comment instead.

Parameters

comment_idstringRequired

Hide Comment Hide a comment on a media object of a connected Instagram Business or Creator account, leaving it visible only to its author and the account. comment_id is an Instagram comment id, as returned by the comment_id read field. Works on any comment on the account's own media, including other users' comments. Reversible with unhide_comment.

Hide a comment on a media object of a connected Instagram Business or Creator account, leaving it visible only to its author and the account. comment_id is an Instagram comment id, as returned by the comment_id read field. Works on any comment on the account's own media, including other users' comments. Reversible with unhide_comment.

Parameters

comment_idstringRequired

Reply to Comment Reply to a comment on a media object of a connected Instagram Business or Creator account. comment_id is an Instagram comment id, as returned by the comment_id read field. The reply is public and attributed to the account. To comment on the media itself rather than reply to a comment, use create_comment.

Reply to a comment on a media object of a connected Instagram Business or Creator account. comment_id is an Instagram comment id, as returned by the comment_id read field. The reply is public and attributed to the account. To comment on the media itself rather than reply to a comment, use create_comment.

Parameters

comment_idstringRequiredmessagestringRequired

Unhide Comment Unhide a previously hidden comment on a media object of a connected Instagram Business or Creator account, making it publicly visible again. comment_id is an Instagram comment id, as returned by the comment_id read field. Reversible with hide_comment.

Unhide a previously hidden comment on a media object of a connected Instagram Business or Creator account, making it publicly visible again. comment_id is an Instagram comment id, as returned by the comment_id read field. Reversible with hide_comment.

Parameters

comment_idstringRequired

With Windsor.ai, you can ask questions like:

Show me my top 15 posts by reach over the last 60 days. For each, include media type, engagement, saves, and shares. Are there patterns in format or day of week?
Compare average reach, saves, and media_reel_avg_watch_time for Reels vs. Carousel posts vs. single images over the last 60 days. Which format performs best on each metric?
Show me my daily follower count change for the last 30 days. Flag any day where net follower change was negative, and show what was posted that day.
For my last 20 stories, show reach, exits, taps forward, and taps back. Which stories had the highest exit rate, and what position did they appear in the sequence?

Join over 25,000+ businesses that trust Windsor.ai to streamline Instagram to Destination integration

How to connect Instagram to Perplexity with Windsor.ai

Explore our video tutorial and a step-by-step guide to integrate your Instagram data into Perplexity with the Windsor.ai connector.

Connect data source in Windsor.ai dashboard

Connect your Instagram to Windsor.ai. Select the necessary account(s) you want to pull data from and click “Next.”

Add Windsor.ai as a custom connector

Go to perplexity.ai/computer/connectors and click + Custom connector. Fill in the details:

Name: Windsor.ai
MCP server URL: https://mcp.windsor.ai

Tick ‘I understand custom connectors can introduce risks’ and click Add.

Install the connector

Search for Windsor.ai in the connectors list, click the card, then click Add connector.

Confirm by clicking Allow Access in the pop-up.

Enable Windsor.ai in your chat

In a new chat, click +, choose Connectors, and check Windsor.ai.

Start querying your data

You can now ask questions about your integrated Windsor.ai data.

FAQs

What is Windsor.ai's Instagram to Perplexity integration?

It’s a no-code connector (via Windsor MCP) that makes your Instagram Insights data instantly available in Perplexity. Once connected, you can ask questions about your posts, Reels, Stories, follower growth, and audience demographics in plain language, and get AI-powered insights without manual exports, SQL queries, and dashboards.

What Instagram data can I analyze in Perplexity?

Windsor.ai gives you access to 50 metrics and 48 dimensions from Instagram Insights, including:

Posts and Reels: reach, views, engagement, saves, shares, comments, likes, and average watch time per Reel.
Stories: reach, views, exits, taps forward and back, replies, and shares per story
Account performance: daily reach, new followers, total interactions, profile link taps, and follows/unfollows.
Audience demographics: follower breakdown by age group, gender, country, and city.

Can I use Perplexity to generate new content ideas?

Yes. Perplexity identifies your most engaging content and helps you generate new ideas based on what has already worked, improving your overall social media performance.

Can Perplexity help me understand my follower growth?

Yes. Ask Perplexity to correlate follower_count_1d and follows_and_unfollows with your posting activity over any time period. You can identify which content types and cadences drove the strongest growth, and flag periods where posting frequency or format changes coincided with a slowdown.

How much does Windsor.ai cost?

Windsor.ai offers a free forever plan (1 data source, 1 account, and 1 user) and paid plans starting at $19/month. All plans include access to Windsor MCP for AI analysis in Perplexity. See the full pricing page for details.

Can I analyze Instagram ads in Perplexity?

Windsor.ai’s Instagram connector covers organic content only: posts, Reels, Stories, and audience data from Instagram Insights. For paid campaigns, Windsor.ai has a separate Facebook (Meta) Ads connector that gives you full access to your ad performance data in Perplexity. You can connect both and analyze organic and paid performance side by side.

What prompts can I use when analyzing Instagram data in Perplexity?

Use these prompts to uncover in-depth insights into your social media performance:

Calculate average reach, saves rate (saves divided by reach), and shares for each media type (REEL, CAROUSEL_ALBUM, IMAGE) over the last 90 days. Rank by save rate and list the top 3 posts in the best-performing format.

For each week over the last 6 months, show total reach, new followers, and total saves. Flag weeks where reach was high but follower growth was flat, and weeks where follower growth outpaced reach. What content was posted in each scenario?

For my last 30 stories, show reach, exits, taps forward, and taps back for each. Calculate the exit rate (exits divided by reach) per story and rank from highest to lowest. Identify which position in the story sequence has the highest average exit rate.

List all posts from the last 90 days where saves exceed 200, but comments are below 10. What do they have in common in terms of media type, caption length, or posting time?

Do you have helpful links to get started with integrating Instagram and Perplexity using Windsor.ai?

Yes, we have helpful resources to help you get started. You can explore our official documentation and tutorials for seamless Instagram to Perplexity integration with Windsor.ai:

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