Supermetrics Pricing Overview: How Much Does It Cost in 2026?

Supermetrics is widely recognized as a leading solution for extracting data from multiple sources. It’s a popular choice for companies looking to consolidate insights from marketing channels and business apps.

If you are considering introducing this platform into your data workflows, understanding Supermetrics’ pricing plans in 2026 is a crucial step. You may also want to explore the best Supermetrics alternatives that offer more value for money.

This guide will help you understand Supermetrics’ pricing and features, and select the best data connectors to fit your needs and budget.

About Supermetrics

Supermetrics is a popular data integration platform that automates the extraction and transfer of marketing data from over 150 channels, including Facebook, Google Ads, and Shopify, to name a few. 

It allows businesses to automatically import their data into their preferred destinations, whether business intelligence tools such as Looker Studio and Power BI, spreadsheets like Google Sheets and Excel, or data warehouses like BigQuery and Snowflake. 

In essence, Supermetrics streamlines data movement, helping marketing professionals reduce manual data work and make more informed, data-driven decisions faster.

Supermetrics pricing model explained

Supermetrics’ pricing model is based on tiered subscriptions + paid add-ons for extra accounts, users, and data sources. This flexibility allows organizations to tailor their plans to their actual reporting needs.

However, Supermetrics pricing plans come with some specific restrictions:

• A limited pool of data sources in lower-tier plans (many premium connectors are available only with the Enterprise plan)
• Access to only one core destination on all plans except Enterprise
• Database destinations (BigQuery, Snowflake, etc.) are available only to Enterprise clients
• Only up to 10 account changes per data source, regardless of plan
• A limited number of users, even on the Pro plan
• Hourly data refreshes are available only on Pro and Enterprise plans
• A relatively small number of accounts are included by default in all plans below Enterprise

Also, keep in mind that Supermetrics offers inconsistent USD/EUR pricing for different regions.

These limitations are a key reason many users switch from Supermetrics to more cost-effective ELT platforms, such as Windsor.ai.

👉 Learn more: Why marketing and data teams are switching from Supermetrics to Windsor.ai.

🔎 Case study: How Omnicom Media Group Hong Kong replaced Supermetrics with Windsor.ai and saved 35K+ annually: https://windsor.ai/case-studies/omnicom-media-group-hong-kong/.

Factors influencing Supermetrics pricing

We’ve just outlined the core factors affecting Supermetrics pricing: number of users, accounts, data sources, and refresh frequency. Now, let’s take a closer look at the role that different data destinations play here (as they’re the real difference-makers).

The general rule for all Supermetrics destinations is that the Starter plan allows access to only one core platform. To use additional destinations, you must purchase the add-on (€149 for up to two).

Basically, Superemetrics’ supported destinations can be grouped into the following categories:

• Data visualization & BI tools

Supermetrics integrates with Power BI and Looker Studio for cross-channel reporting, starting at €29/user/month. Notably, Tableau, another popular BI tool, isn’t supported.

In turn, Windsor.ai provides access to all three platforms, supporting more diverse BI environments.

• Spreadsheets

Supermetrics supports Google Sheets and Excel as core destinations. Refresh schedules vary by plan: weekly on Starter, daily on Growth, and hourly on Pro.

Windsor.ai allows daily refreshes on the Basic plan, with hourly and near-real-time refreshes available on all higher-tier plans.

• Data warehouses

Businesses with large-scale data processing needs that require access to warehouses (such as Google BigQuery, Snowflake, or Redshift) need Supermetrics’ Enterprise plan, which usually ranges from $1,500 to $2,500 per month. This is the only plan that provides access to data warehouses for handling large datasets and advanced analytics. You’ll need to contact sales for a custom quote based on your specific requirements.

At Windsor.ai, we let you sync data to various warehouses on any plan, even during a free trial, and you can combine warehouse destinations with BI tools or other platforms with no restrictions.

• Data lakes

Supermetrics offers customized plans for organizations using data lakes such as Amazon S3, Databricks, Microsoft Fabric, Azure Storage, and Google Cloud Storage.

No more surprise: Windsor.ai supports all these data lakes by default, starting at $19/month, with no need to contact sales.

Supermetrics pricing plans 2026: a complete breakdown

Let’s review the available Supermetrics pricing plans in 2026, analyzing their costs and included features.

• Supermetrics Free Trial

Supermetrics offers a free 14-day trial, allowing potential customers to explore its features before committing to a paid plan.

The trial provides full platform access, enabling users to connect multiple data sources and export reports to any of the four core destinations.

• Supermetrics Starter Plan

Price: Starting at €29 ($37) per user/month​.

Features:

• Data destinations: Choose one destination from Looker Studio, Google Sheets, Excel, or Power BI
• Data sources: Up to 3 basic connectors (+ €29 for up to 5 more data sources)
• Accounts: Connect up to 3 accounts (+ €10 for up to 10 more accounts)
• User access: Single-user registration (+ €29 for up to 3 more users)
• Data refreshes: Automatic weekly refresh

The Starter Plan is suitable for small teams or freelancers working with a limited number of data sources and a single reporting destination.

• Supermetrics Growth Plan

Price: Starting at €159 ($189) per user/month​.

Features:

• Data destinations: Same as on the Starter plan (+ €149 for up to 2 more destinations)
• Data sources: Up to 7 basic connectors (+ €29 for up to 12 more data sources)
• Accounts: Connect up to 7 accounts (+ €10 for up to 15 more accounts)
• User access: Invite 2 users (+ €99 for up to 5 more users)
• Data refreshes: Automatic daily refresh
• Additional features: Supermetrics provides single sign-on (SSO) and custom data transformations (50 queries/month).

The Growth Plan is designed for small and medium teams, allowing integration of more data sources and accounts, with daily refreshes and support for custom transformations.

• Supermetrics Pro Plan

Price: Starting at €399 per user/month.

Features:

• Data destinations: Same as the lower-tier plans (+ €149 for up to 2 more destinations)
• Data sources: Up to 10 data sources from a broad but still limited selection (+ €29 for up to 15 more data sources)
• Accounts: Connect up to 10 accounts (+ €10 for up to 20 more accounts)
• User access: Invite 3 users (+ €99 for up to 5 more users)
• Data refreshes: Automatic hourly refresh
• Additional features: Includes all features from the Growth plan, plus Supermetrics Storage Basic (add-on for + €399/month)

The Professional Plan is a great fit for larger, data-driven teams, marketing departments, and analytics groups that require automated ELT processes and extensive Supermetrics reporting templates & charts.

• Supermetrics Enterprise Plan

Price: Requires contacting sales to get a custom quote. pricing. The company calculates prices individually for each organization according to its distinct needs.​

Features:

• Unlimited data sources: Access any connector, including premium options
• Custom user and account limits: Flexible controls for large teams or complex organizational structures
• Data refreshes: On-demand refresh intervals
• Enterprise single sign-on (SSO with SAML): Enhanced security via SAML-enabled SSO
• Offline data import: Import offline data sources to capture complete marketing performance
• Data warehousing and transformations: Send data to warehouses and apply custom transformations
• Dedicated support and customer success manager: Receive a personal success plan and continuous onboarding/support

The Supermetrics Enterprise Plan is designed for large organizations seeking full access to all data sources and destinations, enhanced team coordination, and optimized efficiency and security for data integration workflows.

Summary: While Supermetrics offers transparent, tiered pricing plans, budgeting can quickly become challenging and expensive. Most plans provide limited default options, and many essential features (additional destinations, accounts, data refreshes, or storage) require costly add-ons. As a result, the platform’s base pricing often delivers relatively low value, and organizations may end up paying significantly more to meet their full reporting and data integration needs.

🏷️ For a more predictable and cost-effective approach, check out Windsor.ai pricing, where all plans come with transparent, fixed prices and inclusive features; no hidden add-ons required.

Supermetrics discounts and promotions

From time to time, Supermetrics provides new users and existing customers with discounts and promotional offers to enhance the accessibility of their services. These may include:

• Seasonal promotions: Supermetrics offers seasonal promotional programs that deliver large-scale discounts for its plans across yearly periods. 
• Affiliate partnerships: Supermetrics has enhanced its partner programs by introducing structured partnership tiers, offering greater benefits to affiliates and solution partners. Affiliate partners earn commissions from Supermetrics promotions, and top-performing affiliates qualify for exclusive co-marketing opportunities.
• Third-party integration: Users can access special discounts through the third-party platform NachoNacho. Customers who subscribe via NachoNacho receive a 15% discount on all Supermetrics plans, allowing for some savings.
• Free trial: Supermetrics offers new customers a 14-day trial to test its platform features. During this period, users get full access to the basic platform capabilities, including support for several data connections and export options to platforms such as Excel, Google Sheets, and Power BI.​

You can learn more about Supermetrics’ active promotional offers through its official channels, newsletters, or social media.​

Final verdict: Is Supermetrics pricing justified?

So, is Supermetrics worth the price? Let’s break down the pros and cons.

The good:

• Custom access in the Enterprise Plan: Enterprise customers can tailor data integration needs with premium connectors and dedicated support, ensuring a seamless, personalized experience.
• Free trial: New users can test the platform with a 14-day complimentary trial, exploring multiple data sources and destinations with no financial risk.
• Flexible pricing for destinations: Supermetrics allows plan selection based on specific data destinations, so users only pay for what they use, though additional destinations often come with extra costs.
• Transparent pricing packages: The platform provides clear, tiered pricing, helping companies plan their budgets more effectively.

The bad:

• Unspecified pricing for certain connectors: Database destinations and premium data sources require contacting sales, creating uncertainty in budgeting.
• Limited features in lower-tier plans: Restrictions on connectors, destinations, users, and accounts can make meeting complex data needs difficult and costly.
• Premium connectors require higher-tier plans: Accessing essential connectors often means investing in expensive plans.
• Higher costs for multiple destinations: Organizations needing connections to several destinations may face significantly higher costs due to separate subscriptions or add-ons.

Conclusion: Supermetrics can be a good choice for businesses that need advanced, customizable data integrations and are willing to invest in higher-tier plans. However, for those seeking predictable costs, more comprehensive functionality, and access to all data sources and destinations without paying extra, Supermetrics alternatives are worth exploring.

💡 If you’re seeking greater value for money with flexible pricing options and a robust feature set with access to all data sources and destinations at every plan, Windsor.ai is a worthy alternative you may want to consider. 

Windsor.ai: Get more value for money

Windsor.ai is a powerful data integration platform that syncs data from over 325 sources (twice as many as Supermetrics) to destinations like Power BI, Looker Studio, Google Sheets, Excel, BigQuery, Snowflake, and many others, starting at just $19/month. 

Key features include:

• No-code ELT/ETL connectors
• Automated data mapping
• Near-real-time data processing
• Data blending for cross-channel reporting

With all features and destinations included in every plan, Windsor.ai provides a cost-effective, scalable solution for SMBs and enterprises seeking advanced efficiency without unexpected costs.

Windsor.ai vs. Supermetrics

Here’s a quick look at the key differences to help you decide which platform fits your business needs:

Cost-effectiveness

• Windsor.ai: Plans start at $19/month (Basic) with unlimited users, 3 data sources, and 5 destinations. Higher plans: Standard ($99), Plus ($249), Professional ($499), all with expanded features. 30-day free trial available.
• Supermetrics: Starter plan costs €29/user/month, including 1 destination and 3 data sources. Additional destinations, premium connectors, and features require higher-tier plans and extra payments.

Pricing transparency

• Windsor.ai: Fixed, transparent pricing with no hidden fees; easy to budget.
• Supermetrics: Modular pricing, but advanced features or premium destinations require contacting sales for custom quotes.

Data volume restrictions

• Windsor.ai: No strict limits; you can scale storage without unexpected cost increases.
• Supermetrics: Officially, no volume fees, but an undefined fair usage policy could lead to unexpected charges if usage thresholds are exceeded.

Access to data destinations

• Windsor.ai: All plans include all destinations, including warehouses and data lakes; no extra cost for multiple destinations.
• Supermetrics: Multiple destinations require separate subscriptions or add-ons; access to warehouses is only included in the Enterprise plan.

Feature set and flexibility

• Windsor.ai: Connects to over 325 sources, supports advanced analytics, data blending, and no-code ELT/ETL connectors, which is ideal for marketing and cross-channel reporting.
• Supermetrics: Offers ready-made reports and storage/visualization options, but limited data transformation can slow refreshes, affecting real-time analytics.

User satisfaction

• Windsor.ai: 4.6/5 stars; praised for quick no-code setup and inclusive access, though some advanced tools have a learning curve.
• Supermetrics: 4.4/5 stars; appreciated for custom reporting, but users report less reliable connectors and difficulty with transformations.

🏆 Learn more: Windsor.ai vs Supermetrics.

Conclusion: What data integration tool to choose in 2026?

Both Supermetrics and Windsor.ai are robust data integration solutions, each with its own strengths.

Supermetrics is a recognized name in the industry, offering flexibility to export data from many sources and generate customized reports. Its reputation makes it a familiar choice for organizations, but working with multiple data sources or destinations can involve added complexity and costs.

Windsor.ai, on the other hand, emphasizes comprehensive functionality and ease of use. All plans include access to every data destination, including databases and data warehouses, without extra fees or premium connectors. This approach allows teams to scale their analytics across multiple platforms without friction, while maintaining a simpler, more inclusive workflow.

Ultimately, the choice depends on your organization’s priorities. If you value brand recognition, Supermetrics may feel familiar. But for businesses seeking broader capabilities, seamless scalability, and an all-in-one solution, Windsor.ai offers a compelling alternative.

🚀 Try Windsor.ai for freeand see how it can become a game-changing alternative to Supermetrics, delivering advanced functionality and more value for your team!

FAQs

What is Supermetrics?

Supermetrics is a well-known data integration platform that automates the extraction of marketing data from 150+ sources and exports it to destinations like spreadsheets, BI tools, and data warehouses. Its reputation makes it the first choice for many organizations.

What is Windsor.ai?

Windsor.ai is a comprehensive data integration platform that connects over 325 sources to destinations such as Power BI, Looker Studio, Google Sheets, Excel, BigQuery, Snowflake, and more. It emphasizes comprehensive ELT/ETL functionality, all-inclusive access, and flexible data workflows.

How do Supermetrics and Windsor.ai differ in pricing?

Supermetrics uses tiered plans with additional paid add-ons for extra destinations, accounts, and premium connectors. Windsor.ai provides fixed, transparent pricing with all destinations and essential features included in each plan.

What do users say about Supermetrics pricing in 2026?

Many users find Supermetrics pricing unpredictable because essential features, like multiple destinations, premium connectors, or database access, often require higher-tier plans or costly add-ons. Additionally, some report sudden price increases at renewal or unclear limits in the fair usage policy, making budgeting more difficult.

Can I try Supermetrics or Windsor.ai before committing?

Yes. Supermetrics offers a 14-day free trial, while Windsor.ai provides a 30-day free trial, allowing users to explore the platforms’ features without financial risk.

Do Supermetrics or Windsor.ai limit the number of destinations?

Supermetrics limits destinations in lower-tier plans, and access to multiple destinations or data warehouses requires higher-tier subscriptions. Windsor.ai includes access to all supported destinations in every plan, avoiding extra fees.

Are there restrictions on data refresh frequency in Supermetrics?

Supermetrics refreshes data weekly on the Starter plan, daily on Growth, and hourly on Pro and Enterprise. Windsor.ai supports daily refreshes on the Basic plan and hourly or near-real-time refreshes on higher-tier plans.

Which platform offers more data sources?

Windsor.ai connects to over 325 sources, while Supermetrics supports around 150 channels. This gives Windsor.ai broader coverage for marketing, business, and analytics data.

How do users rate each platform?

Windsor.ai has an average rating of 4.6/5, praised for its no-code setup and inclusive access. Supermetrics averages 4.4/5, with positive feedback on custom reports, but some complaints about delayed updates and data transformation challenges.

Which platform should I choose?

Supermetrics is suitable for businesses looking for a well-known, proven solution. Windsor.ai is ideal for organizations that want broad functionality, all-inclusive destinations, scalable workflows, and a simpler, more transparent pricing model.