A data-driven business environment depends drastically on efficient data integration platforms to improve their analytical and decision-making systems.
Supermetrics is widely recognized as a top solution for extracting data from multiple sources. It is a go-to choice for businesses looking to consolidate insights from social media and digital marketing channels.
If you are considering joining the long list of its clients, learning about Supermetrics pricing plans in 2025 is a crucial step. You may also wonder whether Supermetrics alternatives with a better price-quality ratio exist.
This guide will help you understand Supermetrics pricing and features and select the best data connectors to fit your needs and budget.
About Supermetrics
Supermetrics is a versatile data integration platform that simplifies the retrieval, analysis, and reporting of marketing data from over 150 data sources, including Facebook, Google Ads, and Shopify, to name a few.
It enables businesses to merge their data into preferred locations, be it business intelligence tools such as Looker Studio and Power BI, spreadsheets like Google Sheets and Excel, or data warehouses like BigQuery and Snowflake.
That’s how Supermetrics offers data movement automation to reduce manual data processing, allowing marketing professionals to make more accurate and informed decisions.
Supermetrics pricing model explained
Supermetrics offers a flexible pricing model that enables organizations to customize their plans based on their data destination needs as well as the number of data sources, users, and accounts.
With this system, users pay only for the services they require, ensuring flexibility and cost efficiency. But keep in mind that Supermetrics has a limited pool of data sources at low-level plans, so premium connectors and data warehouse integrations are possible only with the Business plan.
Below is a detailed overview of how various data destinations influence Supermetrics pricing.
Data visualization & BI tools
Supermetrics offers Power BI and Looker Studio cross-channel reporting features for €29/user/month. It connects with data sources like Facebook, HubSpot, and Instagram, providing comprehensive analytics and insights.
Spreadsheets
Supermetrics offers Google Sheets and Excel plans starting at €29/user/month to accommodate teams who primarily work in spreadsheet programs.
These plans automate data transfers between applications and enable scheduled data refreshes on a daily, weekly, or monthly basis, along with email distribution.
Data warehouses
Businesses with large-scale data processing needs should choose a Supermetrics Business Plan for data warehousing destinations like Google BigQuery, Snowflake, and Redshift.
This is the only premium plan that offers access to data warehouses for handling large datasets. Organizations should request customized pricing based on their needs.
Data lakes
Supermetrics also provides customized plans to organizations utilizing data lakes that help combine and analyze their data stored in Amazon S3 and Google Cloud Storage. Customers can request price quotes that ensure individual business requirements for these integration services.
Now, let’s take a closer look at the available Supermetrics pricing plans, analyzing their costs and included features.
Supermetrics pricing plans: a complete breakdown
Supermetrics Free Trial
Supermetrics offers a free 14-day trial, allowing potential customers to explore its features and evaluate the platform before committing to a paid plan.
The trial provides full platform access, enabling users to connect multiple data sources and export reports to Excel, Google Sheets, and Power BI.
Supermetrics Starter Plan
Price:
Starting at €29 per user/month.
Features:
- Data destinations: The Essential plan enables users to select one destination option from Looker Studio, Google Sheets, Excel, and Power BI.
- Data sources: Users have the freedom to choose up to three data sources from the list of basic connectors.
- User access: Supermetrics serves a single user, making it suitable for small teams that want to start building marketing intelligence systems.
- Data refreshes: Allows users to set up automatic weekly data refreshes to maintain report accuracy.
- Additional features: Supermetrics offers two extra features that enable scheduled email automation to send reports out automatically.
The Starter Plan is a good choice for small teams and individuals working with a few data sources and one core destination.
Supermetrics Growth Plan
Price:
Starting at €159 per user/month.
Features:
- Enhanced data sources: This plan includes all features from the Starter Plan while adding extra data sources (up to 7) to suit various integration requirements.
- Users’ access: This feature allows you to add 2 users and 7 accounts per data source, helping teams achieve greater collaboration capacity.
- Data refreshes: Offers daily data refresh to ensure the information is up-to-date and precise.
- Additional features: Supermetrics provides single sign-on (SSO) and custom data transformations (50 queries/month).
The Growth Plan enables expanding organizations to integrate more data types through automated processes that nurture growing analytical requirements.
Supermetrics Pro Plan
Price:
Starting at €399 per user/month.
Features:
- Core destination: A user can select one core destination between Looker Studio, Google Sheets, Excel, or Power BI.
- Data sources: Users can access up to 10 data sources from a wide but still limited selection.
- User access: Allows 3 users to access this system through the team collaboration features.
- Account connections: Allows to add 10 accounts per data source.
- Data refreshes: The data refresh frequency operates at hourly intervals which keeps all your reports current with fresh information.
- Single sign-on (SSO): Offers a secure login option for seamless team access and data protection.
- No data volume fees: Businesses managing extensive datasets can extract their information at no additional cost with this solution thus obtaining cost-effective analysis.
- Additional features: Supermetrics provides single sign-on (SSO) and custom data transformations (50 queries/month).
The Professional plan suits quite big data-driven groups and marketing teams as well as analytics departments that need automated ELT processes with extensive Supermetrics reporting templates & charts.
Supermetrics Business Plan
Price:
Custom pricing. The company calculates prices individually for each organization according to their distinct needs.
Features:
- Custom user and account limits: This plan offers flexible user and account controls for organizations with expansive teams or complex structural frameworks.
- On-demand data refreshes: Provides real-time data update capabilities.
- Enterprise single sign-on (SSO with SAML): Functions as an enhancement security measure for enterprise access through SAML-enabled single sign-on capabilities.
- Offline data import: This plan enables importing offline data sources to show complete marketing performance viewing.
- Data warehousing and transformation: The system includes data warehousing capabilities with transformation powers that permit complex analyses at an advanced level.
- A dedicated support and customer success manager: Helps customers by establishing personal success plans and assigning a manager who provides continuous onboarding and support.
The Supermetrics Business Plan supports enhanced team coordination, provides complete access to all data sources and destinations, and strengthens the efficiency and security of data integration workflows.
While prices for Snowflake and BigQuery are included in the new Business Plan price structure, Supermetrics does not provide the pricing information for the rest of the database destinations that are listed on the platform. You still need to speak with their sales teams to know about the prices of sending data to Azure Synapse, Amazon Redshift, Azure SQL Database, and Google AlloyDB, among other destinations.
Supermetrics discounts and promotions
From time to time, Supermetrics provides new users and existing customers with discounts and promotional offers to enhance the accessibility of their services. These may include:
- Seasonal promotions: Supermetrics offers seasonal promotional programs that deliver large-scale discounts for their plans across yearly periods.
- Affiliate partnerships: Supermetrics has enhanced its partner programs by introducing structured partnership tiers, offering greater benefits to affiliates and solution partners. Affiliate partners earn commissions from Supermetrics promotions, and top-performing affiliates qualify for exclusive co-marketing opportunities.
- Third-party integration: Users can access special discounts through the third-party platform NachoNacho. Customers who subscribe via NachoNacho receive a 15% discount on all Supermetrics plans, allowing for significant savings.
- Free trial: Supermetrics offers new customers a 14-day trial to experience its platform features. During this period, users get full access to the basic platform capabilities, including support for several data connections and export options to platforms such as Excel, Google Sheets, and Power BI.
You can learn more about Supermetrics’ active promotional offers through its officials, newsletters, or social media.
Final verdict: is Supermetrics pricing justified?
So, is Supermetrics worth the price? Let’s break down the pros and cons.
The good:
- Custom access in the Business Plan: Business Plan customers can customize their data integration needs with premium connectors and dedicated support, ensuring a tailored experience with no interruptions.
- Free Trial: Potential customers can check the compatibility of Supermetrics for their needs through the complimentary 14-day trial period with no financial risk.
- Flexible pricing for different data destinations: Supermetrics lets users choose plans based on their specific data destination needs, ensuring they only pay for what they actually use.
- Straightforward pricing structure: The platform presents data integration packages through a clear pricing model that helps companies find solutions that match their needs and spending capabilities.
The bad:
- Unspecified pricing for certain destinations: The lack of stated pricing for database destinations and other selected destinations through Supermetrics requires customers to reach out to sales representatives, resulting in uncertain budgeting.
- Limited features in low-level lans: Limitations in the available connectors make it hard and costly for businesses to meet their complex data integration requirements.
- Premium connectors at higher costs: Businesses need to invest in higher-tier plans to access premium connectors, limiting their ability to integrate data from all sources.
- Higher costs for multiple destinations: Organizations that need connections to multiple destinations must expect higher costs because separating subscriptions and higher-tier plans applies to each new target destination.
Considering the advantages and drawbacks, Supermetrics can be a good choice for businesses that need advanced data integrations and are willing to invest in tailored plans. However, for those looking for a more budget-friendly option with even more comprehensive functionality and no premium connectors and destinations, there are alternatives worth exploring.
If you’re seeking greater value for money with flexible pricing options and a robust feature set with access to all data sources and destinations at every plan, Windsor.ai is a worthy alternative you may want to consider.
Windsor.ai: get more value for money
Windsor.ai is a powerful data integration platform that syncs data from over 325 sources (twice more than Supermetrics) to destinations like Power BI, Looker Studio, Google Sheets, Excel, BigQuery, Snowflake, and many others, starting at just $19/month.
Our advanced data integration features include ELT connectors, real-time data processing, and marketing attribution tools for analytics or storage purposes.
By offering a powerful and cost-effective data integration solution, Windsor.ai might be the ideal choice for both SMBs and enterprises seeking advanced efficiency and scalability.
Windsor.ai vs. Supermetrics
Let’s explore the key differences between Windsor.ai and Supermetrics to help you determine which platform might be the best fit for your business based on various factors:
Cost-effectiveness:
- With Windsor.ai, users can access the Basic plan starting at $19/month and obtain unlimited users, three data sources, and five destination points. The Standard plan costs $99/month and provides additional features, including more data sources, enhanced account limits, and more advanced data refresh settings. The Plus plan costs $249/month and includes all Standard features and more. The Professional plan delivers all these features for $499/month. Windsor.ai also offers a 30-day free trial for new users.
- The Starter plan from Supermetrics costs €29 per user per month, allowing for one data destination and three data sources. Businesses must pay much more for additional features and premium data sources and destinations.
Transparency:
- Windsor.ai shares absolutely transparent, fixed pricing, so all costs are obvious upfront to help you create effective budget plans without hidden expenses.
- The pricing structure from Supermetrics allows customers to choose modular options but some advanced features or premium data destination access needs personal interaction with their sales representatives for custom pricing details.
Data volume restrictions:
- Windsor.ai avoids strict data volume restrictions, making it suitable for businesses that want to expand their data management without increasing expenses. The system allows businesses to increase their data storage needs without facing unpredictable cost increases.
- Supermetrics states it has no volume-related fees but its undefined fair usage policy could potentially become an issue. This policy limits monthly dataset processing; when the specified usage threshold is exceeded, it might generate unexpected charges for customers.
Access to data destinations:
- Windsor.ai offers access to all supported data destinations, including data warehouses, within all its plans, so customers do not incur additional expenses for multiple destinations. This all-inclusive approach prevents additional charges, making the platform ideal for budget-conscious businesses that need multi-platform data analysis.
- Supermetrics adds a financial burden to businesses that seek multiple platform data transfers because they need individual subscriptions for each desired destination. What’s more, access to data warehouses is available only at the most expensive Business plan.
Feature set and flexibility:
- With Windsor.ai, users can connect widely to pre-built data sources and perform advanced marketing analytics, making it suitable for numerous marketing applications and enabling data-based decisions. Windsor.ai enables various marketing tool integration, but advanced data operation expertise might be required to customize the platform.
- Supermetrics provides both ready-to-use reports and various options for data storage and visualization. However, the limited data transformation features can slow down the data refresh process, affecting real-time analytics requirements.
User satisfaction and reviews:
- Users who reviewed Windsor.ai gave it 4.6 out of 5 stars because they like its quick data integration setup with no code and all-inclusive access. However, a few users found learning the more advanced tools difficult.
- The customer reviews show Supermetrics earning 4.4 stars out of 5. The users give positive feedback about custom reports. However, they report delayed data updates and difficulties in data transformation.
Conclusion: what data integration tool to choose in 2025?
Both Supermetrics and Windsor.ai offer robust data integration solutions, each with unique strengths.
With Supermetrics, you enjoy the flexibility of exporting data from numerous sources and generating customized reports. But remember, this flexibility may involve a steeper learning curve and higher costs, especially when dealing with multiple data sources and destinations.
What makes Windsor.ai a more appealing option is its focus on maintaining lower costs even when a user wants to work with many destinations. You don’t have to pay every time you need to send data to a different destination, which saves you a lot of money in the long run. Most importantly, with Windsor.ai, there are no premium connectors, while database and data warehouse destinations start at only $19/month.
Ultimately, the choice between these two platforms comes down to your budget and specific needs. Try Windsor.ai for free and see how it can serve as a game-changing alternative to Supermetrics, offering more value for your money!