Connect Braze to Power BI

Windsor is the best connector for integrating Braze with Power BI, thanks to its invaluable features and benefits. Our tools streamline the setup process by eliminating the need for coding so you can establish a connection within minutes. Moreover, Windsor’s intuitive and friendly services ensure a delightful experience that will leave you yearning for more.

Braze to Power BI

Why do I need Braze and Power BI integration?

Understand how your customers behave and what they are looking for. Continuously adapt to their evolving needs to maximize satisfaction. Create personalized messages that target specific clients and improve your interactions. Identify successful marketing campaigns and optimize them to increase your customer base.


Map customer journey

Use Power BI’s mapping tools to explore and study customer journeys across various touchpoints and interactions. Be well-versed with the customer lifecycle while recognizing the pain points. Make the necessary adjustments to maximize the customer experience and improve satisfaction.


Attribution modeling

Conduct attribution modeling on Braze data with the help of Power BI data modeling features. Gauge the efficiency of the marketing channels and campaigns you use. Uncover customer conversions and the amount of revenue they help generate. Use the findings to guide you in allocating marketing budgets effectively and attain the highest return on investment.


Analyze campaign performance

Benefit from campaign performance analysis by syncing your Braze data with Power BI. Use Power BI analytics to monitor and determine the efficiency of your campaigns in real-time. Check click-through rates, open rates, conversation rates, and the sales made as a result. Continuously improve your advertising strategies to attain maximum efficiency.


Consolidated reporting

Power BI integrates with many sources, so when you connect Braze to it, you are able to create reports and dashboards that include information from other sources. This offers you a holistic view of customer interactions. Consequently, you can make better decisions and act strategically to improve your services.


Customer segmentation

With Power BI’s segmentation capabilities, your business can group your customers according to the characteristics and behaviors they demonstrate, as captured by Braze. This enables you to create specific customer segments and use personalized messaging and offers. Enhance the relevance of your campaigns and engagement rates.


Measure return on investment

Take advantage of Power BI’s correlation analysis tools to measure the return on investment of your advertising efforts performed through Braze. Correlate Braze marketing data with income and customer lifetime value data. Determine the effectiveness of your marketing activities on business performance. Know whether your investments are worthwhile and adjust your strategies to optimize outcomes.


Predictive analytics

Power BI features advanced analytics capabilities, which you can use to analyze Braze data comprehensively. Anticipate future customer behavior and engagement trends by accessing real-time information via Power BI rich dashboards. Spot opportunities you can capitalize on to retain current customers and expand your customer base.


Benchmark campaign efforts

Through the integration, you can benchmark the effectiveness of Braze’s marketing activities against competitors or industry standards using Power BI’s benchmarking tools. Gain important insights into areas that might boost your business success and where you can improve to gain a competitive edge.

How to connect Braze to Power BI

1. Register

Register or login if you already have an account.

 2. Select your source
You need to select Braze as a Data Source and Grant Access to

Connect Braze to Looker Studio

3. Select Destination

Choose Power BI as the destination.


4. Sync your Data
Select the fields on the right, and click on “Get data” from the WEB in Power BI.

Power Bi click on “Get data” from WEB
Then copy the URL in the box below:

copy URL in box


What is Braze?

Braze is a platform designed to facilitate customer engagement and enable businesses to create impactful marketing campaigns. It relies on real-time data to help businesses create targeted and relevant messages using different channels, including SMS, email, in-app messaging, and push notifications. As a result, brands can develop strong relationships with their clients, leading to sustainable long-term revenue growth. Braze is very flexible, so it easily integrates with multiple technology platforms. This means that businesses can build custom components on top of it to expand its value.

What is Power BI?

Power BI is a robust data visualization tool comprising cloud-based apps and services and a desktop version. The platform helps businesses collect, manage, and analyze data through an intuitive interface. It pulls data from different sources together, analyzes it, and converts it into comprehensible insights. The data can be presented in the form of charts, geo maps, bar graphs, scatter plots, etc., enabling users to generate and share useful visualizations that communicate what’s happening in the business. As a result, businesses are able to make informed decisions that improve their operations for maximum profitability in the long run.

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