Connect Amplitude to Power BI

Windsor is the best choice for connecting Amplitude to Power BI. Through our codeless tools, you can extract data from Amplitude and automatically load it to Power BI within minutes. This saves you time so you can engage in other productive activities that grow your business.

Connect Amplitude to Power BI

Why do I need Amplitude and Power BI integration?

Improve your services and create customer-focused products to increase your sales. Understand what your clients want and adapt to their evolving demands to foster loyalty. Maintain your level of profitability in the dynamic business landscape. Stand out by providing relevant products or services and ensure your expansion is driven by market insights to widen your reach efficiently.  


Data visualization in one place

Transfering your Amplitude data into Power BI lets you visualize important metrics alongside other data sources. This gives you a comprehensive view of how your business is doing. From there, it’s possible to come up with effective strategies that enhance your performance.


Consolidate data

Data from different sources can be brought into a single platform through Amplitude and Power BI integration. Analyze your data comprehensively to gain a deeper understanding of your operations. Generate detailed reports and make informed decisions aimed at optimizing your business strategies to attain sustainable growth.


Cross-platform analysis

Examine how customers behave and interact with products or services across different platforms and devices like mobile apps, websites, and IoT gadgets. Identify trends, patterns, and opportunities for improvement or optimization.


Map customer journey

Access a wide range of customer interaction data by combining Amplitude with Power BI. Get a holistic view of how clients move through different touchpoints. Understand their preferences, pain points, and experiences, and identify improvement opportunities. Maximize customer satisfaction and drive loyalty.


Marketing attribution enhanced

Leverage Power BI’s analytics capabilities to have a clearer understanding of the efficiency of your marketing campaigns. Know how specific campaigns or channels affect user actions and conversion rates. Identify the channels or marketing platforms that drive more conversions and engage the user most, and ultimately, contribute to a positive return on investment. Optimize these strategies and allocate resources more efficiently for improved overall campaign performance.


Retain customers

Through Power BI’s predictive tools, you can foretell which customers will likely cease using your products or services by studying their behavioral patterns. See the signals or patterns of potential customer defection before it occurs. Consequently, take proactive measures, such as personalized interventions or targeted retention campaigns, to maintain valuable clients.


Improve operational efficiency

Automate data-related tasks by integrating Amplitude with Power BI. Reduce manual data processing activities to save time and resources in your organization. Allow your teams to focus more on value-added activities like data analysis and decision-making instead of putting most of their efforts on data management tasks. Streamline workflows by making processes more efficient and improve business outcomes.  


Executive reporting and dashboards

Impress stakeholders and investors with high-level reports and visual displays of your Amplitude data. Enrich the reports, visuals, and dashboards with user behavior data to help key decision-makers have vital insights about your organization’s operations and performance in key areas. Empower the executives to make informed decisions fast and drive the business’s strategy efficiently.

How to connect Amplitude to Power BI

1. Register

Register or login if you already have an account.

 2. Select your source
You need to select Amplitude as a Data Source and Grant Access to

Amplitude source

3. Select Destination

Choose Power BI as the destination.


4. Sync your Data
Select the fields on the right, and click on “Get data” from the WEB in Power BI.

Power Bi click on “Get data” from WEB
Then copy the URL in the box below:

copy URL in box


What is Amplitude?

Amplitude is a tool used for analyzing customer behavior to understand how they interact with products or services. This information can then help businesses make informed decisions and come up with innovative strategies that enhance user experience and retention. Users can create a 360-degree view of the client’s journey through the platform to comprehend each touchpoint and interaction. Businesses can also benefit from cohort analysis, advanced segmentation, and real-time analytics by using the tool. Amplitude is compatible with third-party software and platforms, like Google Play, Branch, Amazon, iTunes, Apptimize, and more.

What is Power BI?

Power BI is a business intelligence tool for analyzing and visualizing raw data for informed decision-making. Businesses can use the platform to create interactive reports and dashboards, as well as collaborate on projects and share insights across the organization. Power BI is fairly intuitive, and any user conversant with Excel can navigate it effortlessly. Moreover, its compatibility with other Microsoft products makes it a flexible self-service tool requiring little upfront training. Many industries, including manufacturing, retail, and banking, can benefit from Power BI.

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Extract Amplitude data to Power BI with

See the value and return on every marketing touchpoint

data warehouse

Providing 50+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.


Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.

Import Amplitude data into Power BI and measure what matters