Connect Google Search Ads 360 to Power BI

Connecting the Google Search Ads 360 (formerly DoubleClick Search) marketing tool to Power BI should never be a tiresome process. With Windsor no-code tools, the process is streamlined, allowing you to make data-driven decisions and revamped advertising campaigns.

Connect Google Search Ads 360 to Power BI

Why do I need Google Search Ads 360 and Power BI integration?

Syncing Google Search Ads 360 and Power BI empowers your marketing analytics, allowing you to make sense of data. Ultimately, you make better marketing decisions, save time and costs, and respond better to a changing advertising landscape. Here are some more reasons why the connection might be important: 


Real-time marketing insights

Power BI allows you to access and analyze ad data as they emerge. Make timely decisions by leveraging up-to-the-minute ad data from the powerful Google Search Ads 360. You can spot issues and take advantage of opportunities as they happen through the Power BI and Google Search Ads 360 integration. 


Build centralized analytics

Each marketing data held by Google Search Ads 360 from different campaigns, channels, and search engines carry a story. The integration consolidates all data into one place with useful insights, allowing a centralized and comprehensive analysis. Spot patterns, ad performances, and useful trends by leveraging the analytics strength of Power BI.


Make data-driven decisions

Get a complete picture of your ad campaigns as they relate to user interactions, conversions, and cross-channel performance. Power BI collects your Google Search Ads 360 data and analyzes it for important metrics and discrepancies across advertising campaigns. You can make decisions based on analyzed metrics and optimize your marketing campaigns.


Access advanced reporting

Reporting advertising data from Google Search Ads 360 is simplified through Power BI. View the data through the lens of advanced tools like automated reporting, graphs, charts, and data dashboards. Gain insights from ad data more interactively and generate powerful insights from the visual representations through Power BI. 


See the bigger picture in ad campaigns

You got the Google Search Ads 360 data, so what next? Power BI brings the bigger picture in data through its powerful features, such as business intelligence and reporting. Uncover the hidden insights to make your marketing campaigns relevant to the evolving ad landscape of today and tomorrow. 


Build efficiency 

You don’t have to work on your reports and send them every time manually. Combining the strengths of Google Search Ads 360 and Power BI automates the process. The latter allows automatic report generation and distribution to affiliates. You can schedule when you want the reports generated and disseminated, freeing up time.

How to connect Google Search Ads 360 to Power BI

1. Register

Register or login if you already have an account.

 2. Select your source
You need to select Google Search Ads 360 as a Data Source and Grant Access to

search ads 360 google sheets integration

3. Select Destination

Choose Power BI as the destination.


4. Sync your Data
Select the fields on the right, and click on “Get data” from the WEB in Power BI.

Power Bi click on “Get data” from WEB
Then copy the URL in the box below:

copy URL in box


What is Google Search Ads 360?

Google Search Ads 360, previously called DoubleClick Search, is a powerful marketing tool used to optimize search engine ad campaigns. Large enterprises leverage the tool for advanced bidding strategies, management of enterprise-level marketing campaigns, and detailed reporting. With the Google Search Ads 360 platform, organizations can have a holistic and centralized view of marketing campaigns across various search engines and channels. This allows enterprises to gain insights, make data-driven decisions, optimize ad campaigns, and save time.

What is Power BI?

Power BI is a popular and powerful analytics and visualization tool that businesses use to transform their raw data into useful insights. This is made possible by Power BI’s interactive tools, customizable dashboards, and automated reporting. Data analyzed through Power BI can help reveal patterns, trends, and performance, streamlining decision-making. Power BI can connect with multiple data sources, including online and cloud services, spreadsheets, and databases, facilitating deeper analytics and insights.

What are the most popular metrics in Google Campaign Manager 360 to analyze?

Google Search Ads 360 analyzes a range of metrics. Some of the popular metrics analyzed by this tool include:

  • Ad campaign performance with insights on ROI and effectiveness.
  • The audience reached, including demographic types.
  • Conversion rates such as ad clicks.
  • Overall impression delivery.
  • Creative performance, like user engagement.
  • Viewability and visibility of video ads.
  • Audience engagement through ad interactions.
  • Geographic performance of your ads.
  • Frequency capping, where you set limits on ad frequency to optimize campaign impact.
  • Attributions by measuring the influence of different channels and touchpoints on conversions.

Try today

Access all your data from your favorite sources in one place.
Get started for free with a 30 - day trial.

Start Free Trial

Extract Google Search Ads 360 data to Power BI with

See the value and return on every marketing touchpoint

data warehouse

Providing 50+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.


Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.

Import Google Search Ads 360 data into Power BI and measure what matters