Supermetrics vs Coupler.io Comparison: Detailed Guide

Supermetrics and Coupler.io are important data integration tools that help marketing agencies, e-commerce, startups, and other companies gather and analyze data to make informed decisions. Which one should you choose for your business needs in 2024?

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Coupler.io Overview

Coupler.io is an all-in-one data automation platform for businesses wanting to become data-driven. With Coupler.io, you can automate data export from over 60 data sources to Excel, Google Sheets, BigQuery, Power BI, and Looker Studio. It also allows you to transform the data before sending it to its destination.

Plus, Coupler.io offers data analytics consulting services that involve a variety of data transformation and visualization cases. It also supports various sources, including Airtable, Facebook Ads, HubSpot, LinkedIn Ads, and GA4.

Since Coupler.io allows you to combine data from different sources and take advantage of data consultancy services, you can use it to add or remove fields, filter data, create new calculated fields, and carry out any adjustments before the data is brought to its final destination. Besides being a data integration tool, Coupler.io offers data analytics consulting services.

Supermetrics Overview

Supermetrics is a robust tool that delivers data from 80+ sales and marketing platforms. As an Extract Transform Load (ETL) tool, it allows businesses to aggregate data from marketing and sales platforms, such as Facebook Ads, Google Analytics, and Instagram. Although a very popular data integration platform, Supermetrics is mainly used for native integrations with Excel, Google Sheets, and Looker Studio, formerly Google Data Studio.

This tool allows you to schedule and automate data imports and refreshes, thus saving time, which could have been used in manual data gathering and reporting. You can use it to create custom metrics and dimensions to refine your data based on your specific requirements.

Supermetrics also eliminates the challenging job of exporting and modifying data, which was previously done manually in Google Sheets or Excel. This makes the tool popular due to its robust data transformation capabilities.

Who Are Supermetrics and Coupler.io For?

Supermetrics and Coupler.io are designed for marketing experts, product managers, SMB owners, accountants, financial specialists, data analysts and more who need to pull data from different sources and multiple destinations.

It’s also beneficial to those looking for unlimited seats and accounts. So, whether you are looking to analyze or pull your data to one particular destination, Supermetrics and Coupler.io can significantly help you.

Supermetrics vs. Coupler.io: Data Source Connectors

Supermetrics

Supermetrics offers a standard denormalized schema for the data sources you can use. It can export and analyze data from over 100 marketing platforms, including some of the most important platforms that can pull data across various fields and metrics.

Coupler.io

Coupler.io allows you to export, merge, and analyze data from over 60 apps. It also easily exports and blends data from your apps to spreadsheets, data warehouses, and data visualization tools with just a few clicks.

Supermetrics vs.Coupler.io: Data Destinations

Coupler.io

Coupler.io allows you to load your data to spreadsheets, warehouses, and workbooks automatically on a schedule. This way, you can visualize your data and accelerate decision-making in your organization.

Supermetrics

Supermetrics data destinations include Looker Studio, Google Sheets, Microsoft Excel, Monday.com, Supermetrics API, Google Cloud Storage, and Power BI, among others.

Supermetrics vs. Coupler.io: Pricing

Coupler.io

Alongside its 14-day free trial, Coupler.io offers different pricing plans billed annually that meet your business needs. For instance, it features;

Starter plan $49 per month
Squad plan $99 per month
Business plan $249 per month
Enterprise where you call to get a plan

Supermetrics

While Supermetrics is the same as Coupler.io in terms of functionalities, its pricing depends on data sources, number of users, and refreshes. Its plans include:

Essential plan €29 per month billed annually. Comes with 4 data sources
Core plan €159 per month billed annually. Comes with 23 data sources
Super plan €999 per month billed annually. Comes with 46 data sources
Enterprise which is custom, with up to 120 data sources.

Spermetrics prices

Another thing worth noting is that you have to pay the total price even if you only want to use a few of its features. Otherwise, it has different price variations, allowing you to choose what to buy. Although it offers a 14-day free trial, you must choose your destination before enjoying this feature.

Supermetrics vs.Coupler.io: Rating

Coupler.io

Coupler.io has a rating of 5 on Capterra after 60 reviews and 4.8 on G2 after 56 reviews. This means that it works well, with most users finding it easy to work with as it doesn’t have a steep learning curve, for it has been excellent. Other users have also described it as a great tool to connect Airtable to Looker Studio.

Supermetrics

Supermetrics is rated 4.4 out of 5 stars on G2 based on 732 reviews and 4.4 out of 5 on GetApp based on 102 reviews, meaning most users are satisfied with the platform. However, a few users have raised issues such as:

Amateurish set up
Unreliable customer support
Complex pricing model

Supermetrics rating

Supermetrics vs. Coupler.io: Security & Reliability

Like other popular platforms, Coupler.io and Supermetrics are both reliable and secure, hence ensuring the accuracy and safety of the user’s data. They use encryption protocols to ensure your data remains secure while in transit.

Both are SOC 2 Type II, GDPR, and CCPA compliant after being audited and certified by external auditors such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). The fact that the platforms don’t store data or change numbers means your data is always safe.

Coupler.io vs Supermetrics: Ease of Use

While both Suprmetrics and Coupler.io offer a user-friendly experience, their ease of use depends on individual preferences and the specific tasks you need to perform.

Supermetrics

Supermetrics features an intuitive user interface that allows easy integrations with Google Sheets, Excel, and Looker Studio.
Supermetrics support all social media platforms, thus making it easy to work with.
The platform allows users to schedule and automate data refreshes, thus saving them time on manual updates.
Supermetrics has a wide range of pre-built templates.

Coupler.io

Like Supermtrics, Coupler.io has an intuitive and user-friendly interface, allowing users to connect data sources and consolidate marketing data whether they have technical expertise or not
Users can also flawlessly use Coupler.io to import data from multiple sheets to a single spreadsheet without any issue
Coupler also provides perfect integration with Airtable and easy scheduling
The platform lets users quickly see if there is any issue and what needs to be adjusted, thus making work easy
Coupler.io runs on time without any problems and features a simplified workflow.

Supermetrics vs. Coupler.io: Support

Spermetrics and Coupler.io offer reliable customer support that allows users with issues to make inquiries while using the platform. While Supermetrics offers email support, knowledge base centers, and guides where you can find answers to some of the most common questions, some users have complained about its poor customer support. But as more and more users find it reliable, this view is gradually changing.

Coupler.io, on the other hand, offers highly-rated support. Users can submit a customer support request via email or an in-app client communication system. The fact that their support personnel are always there for you makes them reliable.

Summary

Supermetrics is a robust tool that helps marketers connect, transform, and share reports directly on the platform. Like Supermetrics, Coupler.io offers a very intuitive interface, data refresh, and necessary integrations at affordable price plans. When choosing between Coupler.io and Supermetrics, it’s essential to understand your needs and the platforms you intend to connect to.

If you regularly use Google Sheets or Looker Studio for reporting and analysis, Supermetrics may be the best option. But if you are looking for a platform with an easy-to-use interface, you can try out Couplers.io. Otherwise, Supermetrics and Coupler.io are robust tools that can help you with most of your business data needs.

Looking for Coupler.io or Supermetrics alternatives, check out Windsor.ai. You can either enjoy a free trial with limited features or subscribe to enjoy all the features. The monthly subscription starts at $19 for a basic plan. You can also choose the standard plan for $99 or $499 for a professional plan to enjoy advanced features.