Adverity vs Portermetrics Comparison: Why Portermetrics is for SMEs and Adverity for Large Businesses

Table of content

1. Portermetrics Overview
2. Adverity Overview
3. Who Are Adverity and Portermetrics For?
4. Adverity vs Portermetrics: Data Source Connectors
5. Adverity vs Portermetrics: Data Destinations
6. Adverity vs Portermetrics: Pricing
7. Adverity vs Portermetrics: Rating
8. Adverity vs Portermetrics: Ease of Use
9. Adverity vs Portermetrics: Support
10. Adverity vs Portermetrics: Security and Reliability
11. Summary

Adverity and Portermetrics get your data from source accounts to specific destinations. For Adverity, there are 600+ data sources, while Portermetrics has only 19. Adverity has a data mapping feature, but that feature is lacking in Portermetrics, which means shaping your data with Portermetrics may be a little complex. The gap in the number of connectors is also seen in data destinations, with Portermetrics having two main destinations while Adverity has about 28. Portermetrics pricing starts at $12.49, while Adverity pricing begins at $500. Read more to learn why the price difference is justified.

Portermetrics Overview

Portermetrics is a relatively new data integration platform. So far, it offers about 19 data source connectors and exports data to 2 main destinations: Looker Studio and Google Sheets. While more destinations are listed on the platform, including Power BI and Microsoft Excel, these destinations are connected through Google Sheets, not directly.

Portermetrics is trying to differentiate itself by giving you access to all the data source connectors available on the platform. That means there are no premium connectors. The weakness of the approach is that Portermetrics limits the number of accounts you can connect. Your data plan pricing will be based on the number of accounts you connect to. For instance, if you connect to 5 Facebook accounts, the computation is on the five accounts, not one data source connector.

Finally, Portermetrics does not send data to database destinations, which means the platform may still need to be ready to handle large volumes of data. Organizations that are heavily reliant on data pipelines should consider the alternative below.

Adverity Overview

Adverity has been in the industry for about a decade. Over time, it has developed 600+ data source connectors, which can link you to 28 destinations, which are mainly data warehouses. The many data source connectors and destinations are Adverity’s unique selling point as the platform that gets your data anywhere.

Adverity does not publish prices on its website, but we know the prices start from a minimum of $500/month unless you want to export data to a database. In that case, the starting price will be upwards of $2000/month, which can be quite steep for small businesses. We considered the pricing factor a key indicator that Adverity targets businesses with large, data-intensive marketing functions. We discuss this perspective in subsequent sections.

Who Are Adverity and Portermetrics For?

Adverity and Portermetrics are tools for marketers. However, the tools differ in the organization sizes they target. Adverity targets large organizations that engage in intensive digital marketing and use marketing analytics to drive marketing strategies. When asking for a price quotation from Adverity, you will be asked to indicate the size of your marketing budget. While Adverity uses that information to estimate your data needs, the information also shows that the entity targets organizations with sizable budgets, such as medium—to large.

Portermetrics targets small marketing agencies. While the pricing plans show products designed for solo, small, medium, and large marketing agencies, there are limitations to the data plans. The limitations include the number of data source accounts that can be connected with each plan. The total number of data source connectors is also tiny, at only 19. Besides, Portermetrics exports data to only two destinations, which do not include databases or data warehouses. Large marketing organizations would want to send data to databases. Therefore, with Looker Studio and Google Sheets as the main destinations, Portermetrics destinations limit the functionality for large data-driven organizations.

The last consideration in making this determination is the price. At a starting price of $500/month, compared to Portermetrics’ highest price of $150/month on the Agencies Pro plan, Adverity already demonstrates its focus on larger organizations. You should, therefore, observe closely how the two platforms can serve your entity’s interests.

Adverity vs Portermetrics: Data Source Connectors

Adverity has 600+ connectors, while Portermetrics has about 19. There’s a vast difference between the two platforms in the number of data source connectors. You will find all of Portermetrics’ connectors on Adverity. While Portermetrics gives you access to all 19 connectors, and Adverity has premium connectors, you can create a data plan in Adverity with access to all the connectors in Portermetrics. However, that plan would be more expensive than Portermetrics.

Adverity designates some connectors as core, meaning you can access them in the $500/month data plan, but if a connector is not in the core category, you would spend more than $2000/month to get connected. The problem is that Adverity does not publish information about the connectors it classifies as core or non-core. You need to talk with the sales team to get that information.

Adverity vs Portermetrics: Data Destinations

We have highlighted that Adverity has 28 data destinations. Comparatively, Portermetrics has only two core data destinations: Looker Studio and Google Sheets. Any other destination on Portermetrics captures data from the Google Sheets output.

Portermetrics does not have a database destination. That means you can’t export data to BigQuery, Snowflake, Azure SQL/Blob, Amazon S3, MySQL, or PostgreSQL. Similarly, you can’t access API using Portermetrics, but Adverity gives you premium access. Database destination pricing is also not independent of the row count.

If you need to use a database destination or API integration, your best alternative is Adverity. However, beware that the price starts from $2000/month for all database destinations on Adverity, the platform that transfers data anywhere. Also, note that database destination pricing is not independent of row count. As such, you may incur higher costs if the number of data rows you intend to export is several million huge.

In summary, Portermetrics sends your data to Looker Studio and Google Sheets, but Adverity exports data almost anywhere. Portermetrics can’t connect to Power BI or Tableau, but you can send the data using the Google Sheet generated by Portermetrics. Adverity accesses all these analytics tools and more. Unless your data destinations are exclusively Looker Studio and Google Sheets, Adverity is a better platform.

Adverity vs Portermetrics: Pricing

Our analysis has highlighted the pricing on Adverity and Portermetrics severally. We have also shown what the $500/month and $2000/month get you on Adverity. We may have yet to highlight that Adverity’s pricing is not fixed or cast in stone. You won’t find these prices on the landing page. Instead, you are supposed to submit a request for a quotation by completing the pricing form on Adverity’s website. Once Adverity understands your data needs, you will get a price quotation reflecting the number of data source connectors and destinations you select. Note that your price quotation is likely higher for database destinations than spreadsheets and analytics destinations.

We will now focus more on the pricing plans Portermetrics offers. Our analysis has already indicated that the starting price on Portermetrics is $12.49/month. That is the price for the Solo plan. The next plan is the Teams plan, which starts at $33.33/month. The third plan is the Agencies plan, which costs $83.33/month. The highest plan is Agencies Pro, which costs $150/month. Notice that all the prices under Portermetrics are significantly lower than what Adverity offers as the opening price.

Portermetrics included a special offer in its pricing plans when preparing this report. The offer is for Facebook Ads Pro, which starts from $29.99/month. The offer details are presented below. Notice the number of accounts per data source connector that are allowed.

Since the prices are lower on Portermetrics, a business considering this option must assess whether the pricing plans offer adequate data handling capabilities. Portermetrics limits data access based on the number of accounts you can connect per data source. In the Agencies plan, for instance, you can only connect 20 accounts. Notice the emphasis on accounts, not data source connectors. An example is connecting to 5 Facebook accounts, 5 Google Ads Accounts, 5 X (Twitter), and 5 Instagram. That adds up to 20 accounts but only 4 data source connectors. You could also choose one account per data source and use all 19 connectors. Portermetrics will count each account separately. That feature may be limiting for data-intensive organizations.

Overall, Portermetrics pricing plans are only attractive to small organizations with low data processing requirements. This is true even for the Agencies Pro pricing plan. Data-driven organizations require more capabilities than Portermetrics offers in all its pricing plans.

Adverity vs Portermetrics: Rating

Adverity and Portermetrics are rated 4.4 stars out of 5. That paints them as equal industry players and equally worthy competitors. The only difference is that the connectors are designed for different markets. Our interpretation of the ratings is that Adverity is rated 4.4 among connectors for medium to large organizations, and Portermetrics is rated 4.4 among connectors used by individual professionals and small marketing agencies. More importantly, the ratings reflect how well each platform delivers on its data integration promises.

Adverity vs Portermetrics: Ease of Use

Adverity and Portermetrics are generally easy to use since they require no coding or code maintenance. However, there are some differences in how the two platforms work.

Portermetrics is usually a plug-and-play platform, which means you can implement it as a self-service without the company needing technical assistance. On the other hand, you need an implementation manager when working with Adverity. The platform also offers a demonstration opportunity, and your company can ask for training. The fact that you require the implementation manager, a demo, and even training for your workers indicates complexities in using Adverity. That is probably because it connects to databases, data lakes, and data pipelines that require technical competencies to safeguard data integrity. Other than that, Adverity is easy to use after setting up.

Adverity vs Portermetrics: Support

Adverity offers an implementation manager to get you started. After implementing it, you will have an account manager assigned. The roles are meant to ensure you get support when using Adverity. Additionally, you will have 24-hour live chat support.

Portermetrics ensures support through live chat, email, and video calls. On its website, Portermetrics shows that you can also speak directly with the CEO if you need to. The support is available 24 hours a day, five days a week. While support varies across the pricing plans, it is adequate to meet your needs because Portermetrics has developed connectors easily implemented as self-service.

Adverity vs Portermetrics: Security and Reliability

Security and reliability are essential when choosing your data connector. We analyze the security features based on two factors: SOC Type 2 compliance and single sign-on or MFA. Adverity checks both boxes, making it secure and reliable.

On the other hand, Portermetrics is not compliant. Being a newer connector platform, Portermetrics is still catching up with industry data security standards. If your organization is strict about data security, then you cannot select Portermetrics without further approval from your data security and IT teams.

Summary

There are apparent differences between Adverity and Portermetrics concerning data source connectors, data destinations, price, and security features. In all these indicators, Adverity is the preferred connector platform because it has more data source connectors and destinations,  a competitive price compared to data handling capabilities, and advanced security features. Adverity surpasses Portermetrics in all the critical decision factors considered.

We can confidently identify Portermetrics as a data integration platform suitable for freelance marketing professionals and small agencies because it has fewer connectors and a reasonable price. Besides, such users do not require database storage. Instead, they require data to be exported directly to Looker Studio for analytics or Google Sheets for easy sharing.

Lastly, users who need Adverity are medium to large enterprises with significant marketing budgets and are significantly data-driven. Organizations need to export the data to databases, and API integrations may also be suited. For such organizations, the price of $2000 still has value for money.

If your choice is not limited to Portermetrics or Adverity, consider Windsor.ai codeless connectors. We offer a one-month free trial to help you assess Windsor.ai against your data needs.

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