Key outcomes:

• 28% increase in ROI through smarter media allocation across 10 APAC markets.
• Uncovered the underestimated value of upper-funnel media, enabling more effective investment decisions.
• Centralized marketing data across platforms and countries, removing reporting silos.
• Empowered real-time, data-driven optimizations—moving beyond static, last-click models.

About the client

Club Med is a global pioneer in all-inclusive holidays, operating premium resort villages across stunning beach and mountain destinations. 

Club Med Asia Pacific is a recognized unit of the global organization offering a diverse range of vacation choices in the region. The firm offers unique locations, luxury services, and engaging experiences, which encourage travelers who want to create special holiday memories.

Challenges

As its digital campaigns were operating in ten markets across Asia-Pacific, Club Med was experiencing increasing complexity in terms of extracting performance insights, optimizing spend, and reporting results.

Their marketing and analytics teams were bogged down by:

• Quantifying the impact of upper-funnel media channels, including programmatic advertising and paid social media campaigns across Google, Facebook, Naver, Yahoo Japan!
• Fragmented campaign data across countries and media platforms, limiting regional performance visibility
• Uncertainty as to which media platforms generated the most conversions and bookings
• Difficulty optimizing media budget allocation to maximize return on investment

Club Med’s target objective was to maximize ROI by identifying high-impact channels and optimizing media spend.

Solutions

Club Med APAC turned to Windsor.ai’s data integration & marketing attribution software to transform their marketing reporting into a fully automated, real-time system spanning all ten markets.

Windsor.ai deployed a ridge regression–based media mix model, a statistical tool that uses past advertising performance data to isolate the individual effect of each media channel on conversions and revenues.

Here’s what our solution involved:

• Unified data across channels and countries: The platform displayed campaign data from Google, Facebook, Naver, and Yahoo Japan!, and programmatic advertising, enabling a unified look at marketing performance in all APAC markets.
• Unlocked attribution insights on upper-funnel media: By analyzing upper-funnel efforts—especially programmatic and paid social—the model revealed their actual influence on the customer journey, which was previously underestimated.

Generally, Windsor.ai’s implemented model provided Club Med with a clear breakdown of what was working and what wasn’t, across channels, countries, and audience segments, without guesswork.

Results

Thanks to all Windsor’s deliverables, Club Med Asia-Pacific experienced the following operational and strategic enhancements:

• Smart allocation of budget: The extracted insights helped Club Med reallocate resources to top-performing media, improving campaign efficiency.
• 28% increase in ROI on overall media investments.
• Improved understanding of how upper-funnel channels contribute to revenue, enabling the company to focus its attention and funding on them.
• More effective data-driven decision making: Marketing teams could use hard data to adjust campaigns in real-time as opposed to relying on guesstimates or last-click attribution.
• Streamlined strategy across platforms: Equipped with unified insights, Club Med is now able to keep the platform-wide performance measurement consistent and make better marketing decisions.

Final takeaway

For a multi-country travel brand like Club Med Asia Pacific, data visibility and speed are mission-critical. Windsor.ai provided clients with the reliable infrastructure to centralize marketing data across regions, simplify reporting, and allow agile marketing optimizations at scale.

We’ve introduced a data-first attribution model that uncovered the hidden power of upper-funnel media, enabled smarter spending decisions, and drove a 28% increase in ROI.

With Windsor.ai, Club Med didn’t just build dashboards—they built a foundation for smarter, faster, and more connected marketing operations across the entire Asia-Pacific region.