Connect Amazon Ads to Google Sheets
Get analysis-ready data when you automatically sync Amazon Ads data with Google Sheets using Windsor.ai connector and simplify your reporting processes. Enjoy a smooth and efficient data integration process with a few button presses. Zero technical skills are needed since the data transferring doesn’t involve coding.
Why do I need Amazon Ads and Google Sheets integration?
Develop a single source of truth for Amazon Ads data in Google Sheets. Use pivot tables and formulas to spot trends for comprehensive reporting. Effortlessly scale your data management processes to handle your ever-growing campaign data. Maintain data accuracy data and streamline workflow without extensive modifications.
Perform advanced analytics
Use Google Sheets’ analytical and data processing capabilities to explore Amazon Ads data in detail. Note important trends, measure key performance indicators, and extract data insights that you wouldn’t within Amazon Ads alone. Develop more effective ad campaigns that turn clicks into sales.
Work with real-time data
Track Amazon Ads performance metrics, including impressions, clicks, CTR, conversions, ROAS, and sales revenue within Google Sheets in real-time. Always have current information about your campaigns, clients, etc. Rely on relevant data to make decisions that drive business success.
Generate custom reports
Create reports and dashboards that align with your business needs in Google Sheets. Visualize Amazon Ads data more effectively to focus on metrics that matter most to your promotions. Understand your campaign performance and continuously improve your strategies to stay ahead of competitors.
Effective budget management
Develop comprehensive budget reports that showcase your spending patterns. Note areas where money is overspent or underutilized and whether the investments made are worthwhile. Leverage charts and functions to compare budgeted versus actual spend, predict future costs, and distribute resources more effectively. Optimize ROI and control your marketing finances appropriately.
Leverage data science and machine learning
Apply machine learning to Amazon Ads data for advanced analytics. Focus on future ad performance using predictive analytics and optimize bidding strategies. Capitalize on the technology to segment your audience and create more effective campaigns. Attract more customers and increase sales.
How to connect Amazon Ads to Google Sheets
It is very simple to connect Amazon Ads to Google sheets, it can be done in a fast and easy manner with Windsor.ai.
Connecting Amazon Ads Data Source to Windsor.ai
1. Register
Register or login if you already have an account.
2. Select your source
You need to select Amazon Ads as a Data Source and Grant Access to Windsor.ai.
3. Select Destination
In the Preview & Destination page select Google Sheets Data Destination and Copy your API key.
Next Step:
You can choose between two options:
Option 1: Advanced and for large data volumes
- Click this link to install the Google Sheets add-on
- Go to Extension – Ad Data and Analytics by Windsor.ai – Login
- Enter your API key: [your API Key] and click Login
- Start using the add-on in Google Sheets from the Add-ons menu in Extension – Ad Data and Analytics by Windsor.ai – Get Data into Sheet in Google Sheets document and select your fields
Option 2: Quickstart
- Copy the snippet below into your Google Sheet. Only works for fast queries below 60 seconds, use the add-on in case of issues.
- The URL works as an API data feed and the fields can be adjusted with the parameters in the URL.
- You can add any field that is available in the data sources you have added.
=IMPORTDATA(“https://connectors.windsor.ai/amazon_ads?api_key=
[your API Key]&date_preset=last_28d&fields=account_name,clicks,date&_renderer=googlesheets")and replace
[your API Key]with your API key. The list of selected fields must contain a date field. The fields which are listed after&fields=are simply a set of standard fields which you can customise. A full list of metrics and dimensions can be found in our Amazon Ads connector documentation. Customise the URL to your liking.
FAQs
What is Amazon Ads?
Amazon Ads is a platform that enables companies to promote products/services across Amazon’s network. It acts as the major source of traffic acquisition for most marketers selling their goods online. Amazon Ads is based on the pay-per-click model, where advertisers pay a specified fee when their ads are clicked on. The system also includes several tools for audience segmentation, keyword targeting, and product targeting. These are essential in modifying campaigns and potentially increasing sales.
What is Google Sheets?
Google Sheets is a web-based spreadsheet program within the Google Drive Service. It’s devised by Google to enable users to organize data in rows and columns and perform mathematical functions. The platform can be used for accounting, programming, data entry, analysis, budgeting, financial modeling, data management, and more. With Google Sheets, users are able to generate and edit spreadsheets online without needing any special software. It’s also possible for users to work on the same spreadsheet simultaneously, regardless of their location.
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