Accessing any fields from your marketing platforms for your data pipelines

Accessing any fields from your marketing platforms for your data pipelines

Automate your data pipelines with Windsor.ai

Extract your marketing data and stream it into Google Data Studio, Power BI, Tableau, Google BigQuery, Snowflake, Amazon S3, Google Sheets or Excel.

  1. With just a few clicks you can connect to any of the 50+ supported data sets and sources.
  2. Select the output dimensions of your choice (custom output formats accessible for Power BI, Tableau, and Qlik, JSON, CSV) and elect the metrics and aspects you want to abstract from data source.
  3. Once the query has been created, your marketing data is ready to be adjusted into your BI tool, database, or spreadsheet tool.
Are you interested in very specific metrics and dimensions from your marketing platforms? This article will help you: It guides you how to get your data stream in the format you want. Currently we support more than 3000 dimensions and metrics.
Our most used connector Facebook Ads for example offers more than 300 metrics and dimensions to choose from. For Google Ads, it looks similar.
If you are in luck and have a CRM system which is easy to integrate with a cloud data pipeline software like ours, you can start blending the data between marketing, advertising and your CRM.
 
This article should guide you how you can stream this data into your data pipelines or dashboards.
In case you would like to know what other customers are building using our platform I suggest having a look at our template gallery. This should give you some inspiration of the possibilities on data visualization.
 

Supported business intelligence platforms and data warehouses

 

These data destinations are currently supported and all data from the field lists below can be streamed or visualized in them

data studio

Google Data Studio

powerbi

Microsoft PowerBI

tableau

Tableau

bigquery

Google BigQuery

snowflake

Snowflake

azure logo 2

Azure Synapse

amazon s3

Amazon S3

google sheets

Google Sheets

excel 2

Microsoft Excel

windsor api

Windsor.ai API

If you have a data destination which is not listed here we suggest to use the API to query the data and write a script which loads the data at a specific interval. Contact us on the chat so that we can share a sample script. This will speed up your setup process.

Connecting your data

 

As first step you need to connect your data. Click on the button below and configure your data sources. A complete documentation on what fields are available from what platforms can be found below.
After connecting your data you now can get started with creating API queries to get the data you want into your destination.

Getting started

A quick overview of how it works:
 
Sample API URL
 
https://connectors.windsor.ai/all?api_key=[your API key]&date_preset=last_7d&fields=source,medium,campaign,clicks,impressions,spend,date&_renderer=csv
The query here contains:
 
  • A connector /all: Here the connector is called all. This connector blends data from all sources (see Attribution connector below)
  • A date preset date_preset=last_7d: The last 7 days. Can be 3, 7, 14, 28,30 and 90 days.
  • A list of fields: source, medium, campaign, clicks, impressions, spend and date
  • A renderer: In this case we would like the output to be a CSV.

Additional query parameters

  • date_to, in combination with date_from it will allows you to query a specific date range
  • Removing _renderer=csvwill return a JSON file instead (useful when working with nested data
  • Adding &force_refresh=true will bypass caching and fetch fresh data every time the endpoint is called
Example URL with fixed dates:
https://connectors.windsor.ai/all?api_key=[your API key]&date_from=2021-01-29&date_to=2021-01-30&fields=source,medium,campaign,clicks,impressions,spend,date&_renderer=csv

Connector Directory

Attribution Connector

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Sample API query
This connector as previously mentioned blends all data from the platforms you have connected. If you run a query, it returns a pre-blended data stream. This makes it very easy to get started.
https://connectors.windsor.ai/all?api_key=[your API key]&date_from=2020-10-19&fields=source,medium,campaign,clicks,impressions,spend,date&_renderer=csv
The available fields for the super connector are:

  • date
  • source
  • medium
  • campaign
  • impressions
  • clicks
  • spend

In case you have a Google Analytics data set connected the super connector also allows you to query these additional fields:

  • transactions
  • transactionrevenue

Fields

IDNameConnector NameConnectors Description
14dayusersNUMERIC14 Day Active Usersgoogleanalytics
1dayusersNUMERIC1 Day Active Usersgoogleanalytics
28dayusersNUMERIC28 Day Active Usersgoogleanalytics
30dayusersNUMERIC30 Day Active Usersgoogleanalytics
7dayusersNUMERIC7 Day Active Usersgoogleanalytics
account_idTEXTAccount IDgoogleanalytics
facebook
google_ads
amazon_sp
bing
cm360
criteo
dv360
facebook_organic
google_ad_manager
instagram
linkedin
linkedin_organic
pinterest
salesforce
searchconsole
shopify
snapchat
tiktok
twitter
account_nameTEXTAccount Namegoogleanalytics
facebook
google_ads
amazon_sp
bing
cm360
criteo
dv360
facebook_organic
google_ad_manager
instagram
linkedin
linkedin_organic
salesforce
searchconsole
shopify
snapchat
tiktok
twitter
adclicksNUMERICAd Clicksgoogleanalytics
adcontentTEXTAd Contentgoogleanalytics
facebook
adcostNUMERICAd Costgoogleanalytics
addestinationurlTEXTDestination URLgoogleanalytics
addisplayurlTEXTDisplay URLgoogleanalytics
addistributionnetworkTEXTAd Distribution Networkgoogleanalytics
adformatTEXTAd Formatgoogleanalytics
adgroupTEXTGoogle Ads: Ad Groupgoogleanalytics
twitter
adkeywordmatchtypeTEXTKeyword Match Typegoogleanalytics
admatchedqueryTEXTAd Matched Querygoogleanalytics
admatchtypeTEXTQuery Match Typegoogleanalytics
adplacementdomainTEXTPlacement Domaingoogleanalytics
adplacementurlTEXTPlacement URLgoogleanalytics
adquerywordcountTEXTQuery Word Countgoogleanalytics
adslotTEXTGoogle Ads: Ad Slotgoogleanalytics
adtargetingoptionTEXTPlacement Typegoogleanalytics
adtargetingtypeTEXTTargeting Typegoogleanalytics
adwordsadgroupidTEXTGoogle Ads Ad Group IDgoogleanalytics
adwordscampaignidTEXTGoogle Ads Campaign IDgoogleanalytics
adwordscreativeidTEXTGoogle Ads Creative IDgoogleanalytics
adwordscriteriaidTEXTGoogle Ads Criteria IDgoogleanalytics
adwordscustomeridTEXTGoogle Ads Customer IDgoogleanalytics
adxclicksNUMERICAdX Clicksgoogleanalytics
adxcoverageNUMERICAdX Coveragegoogleanalytics
adxctrNUMERICAdX CTRgoogleanalytics
adxecpmNUMERICAdX eCPMgoogleanalytics
adximpressionsNUMERICAdX Impressionsgoogleanalytics
adximpressionspersessionNUMERICAdX Impressions / Sessiongoogleanalytics
adxmonetizedpageviewsNUMERICAdX Monetized Pageviewsgoogleanalytics
adxrevenueNUMERICAdX Revenuegoogleanalytics
adxrevenueper1000sessionsNUMERICAdX Revenue / 1000 Sessionsgoogleanalytics
adxviewableimpressionspercentNUMERICAdX Viewable Impressions %googleanalytics
affiliationTEXTAffiliationgoogleanalytics
avgdomainlookuptimeNUMERICAvg. Domain Lookup Time (sec)googleanalytics
avgdomcontentloadedtimeNUMERICAvg. Document Content Loaded Time (sec)googleanalytics
avgdominteractivetimeNUMERICAvg. Document Interactive Time (sec)googleanalytics
avgeventvalueNUMERICAvg. Valuegoogleanalytics
avgpagedownloadtimeNUMERICAvg. Page Download Time (sec)googleanalytics
avgpageloadtimeNUMERICAvg. Page Load Time (sec)googleanalytics
avgredirectiontimeNUMERICAvg. Redirection Time (sec)googleanalytics
avgsearchdepthNUMERICAvg. Search Depthgoogleanalytics
avgsearchdurationNUMERICAdverage Time after Searchgoogleanalytics
avgsearchresultviewsNUMERICResults Pageviews / Searchgoogleanalytics
avgserverconnectiontimeNUMERICAvg. Server Connection Time (sec)googleanalytics
avgserverresponsetimeNUMERICAvg. Server Response Time (sec)googleanalytics
avgsessiondurationNUMERICAvg. Session Durationgoogleanalytics
avgtimeonpageNUMERICAvg. Time on Pagegoogleanalytics
bouncerateNUMERICBounce Rategoogleanalytics
bouncesNUMERICBouncesgoogleanalytics
browserTEXTBrowsergoogleanalytics
browsersizeTEXTBrowser Sizegoogleanalytics
browserversionTEXTBrowser Versiongoogleanalytics
buytodetailrateNUMERICBuy-to-Detail Rategoogleanalytics
campaignTEXTCampaigngoogleanalytics
facebook
google_ads
adform
adroll
amazon_ads
amazon_mws
apple_search_ads
appnexus
appsflyer
awin
bing
cm360
criteo
dv360
google_ad_manager
googleanalytics4
linkedin
outbrain
pinterest
quora
reddit
rtbhouse
snapchat
taboola
tiktok
twitter
campaigncodeTEXTCampaign Codegoogleanalytics
carttodetailrateNUMERICCart-to-Detail Rategoogleanalytics
channel_groupingTEXTDefault Channel Grouping (duplicate)googleanalytics
channelgroupingTEXTDefault Channel Groupinggoogleanalytics
checkoutoptionsTEXTCheckout Optionsgoogleanalytics
cityTEXTCitygoogleanalytics
instagram
klaviyo
cityidTEXTCity IDgoogleanalytics
clientidTEXTclientid from google analyticsgoogleanalytics
continentTEXTContinentgoogleanalytics
continentidTEXTContinent IDgoogleanalytics
costperconversionNUMERICCost per Conversiongoogleanalytics
costpergoalconversionNUMERICCost per Goal Conversiongoogleanalytics
costpertransactionNUMERICCost per Transactiongoogleanalytics
countryTEXTCountrygoogleanalytics
facebook
adform
appsflyer
cm360
google_ad_manager
klaviyo
searchconsole
tiktok
zoho
countryisocodeTEXTCountry ISO Codegoogleanalytics
cpcNUMERICCPCgoogleanalytics
facebook
amazon_ads
cm360
linkedin
pinterest
taboola
cpmNUMERICCPMgoogleanalytics
facebook
apple_search_ads
linkedin
pinterest
taboola
ctrNUMERICCTRgoogleanalytics
facebook
google_ads
adform
amazon_ads
appsflyer
cm360
linkedin
linkedin_organic
outbrain
pinterest
rtbhouse
searchconsole
taboola
currencycodeTEXTCurrency Codegoogleanalytics
data_driven_conversionsNUMERICData driven conversions (All goals)googleanalytics
data_driven_revenueNUMERICData driven revenuegoogleanalytics
datasourceTEXTData Sourcegoogleanalytics
dateDATEDategoogleanalytics
facebook
google_ads
adform
adroll
amazon_ads
amazon_mws
amazon_sp
apple_search_ads
appnexus
appsflyer
awin
bing
cm360
criteo
dv360
facebook_organic
google_ad_manager
googleanalytics4
hubspot
idealo
instagram
linkedin
linkedin_organic
mailchimp
outbrain
pinterest
quora
reddit
rtbhouse
salesforce
searchconsole
shopify
snapchat
stripe
taboola
tiktok
twitter
twitter_organic
datehourTIMESTAMPHour of Daygoogleanalytics
datehourminuteTIMESTAMPDate Hour and Minutegoogleanalytics
dayTEXTDay of the monthgoogleanalytics
dayofweekTEXTDay of Weekgoogleanalytics
dayofweeknameTEXTDay of Week Namegoogleanalytics
dayssincelastsessionTEXTDays Since Last Sessiongoogleanalytics
daystotransactionTEXTDays to Transactiongoogleanalytics
devicecategoryTEXTDevice Categorygoogleanalytics
dimension1TEXTdimension1googleanalytics
dimension10TEXTdimension10googleanalytics
dimension100TEXTdimension100googleanalytics
dimension101TEXTdimension101googleanalytics
dimension102TEXTdimension102googleanalytics
dimension103TEXTdimension103googleanalytics
dimension104TEXTdimension104googleanalytics
dimension105TEXTdimension105googleanalytics
dimension106TEXTdimension106googleanalytics
dimension107TEXTdimension107googleanalytics
dimension108TEXTdimension108googleanalytics
dimension109TEXTdimension109googleanalytics
dimension11TEXTdimension11googleanalytics
dimension110TEXTdimension110googleanalytics
dimension111TEXTdimension111googleanalytics
dimension112TEXTdimension112googleanalytics
dimension113TEXTdimension113googleanalytics
dimension114TEXTdimension114googleanalytics
dimension115TEXTdimension115googleanalytics
dimension116TEXTdimension116googleanalytics
dimension117TEXTdimension117googleanalytics
dimension118TEXTdimension118googleanalytics
dimension119TEXTdimension119googleanalytics
dimension12TEXTdimension12googleanalytics
dimension120TEXTdimension120googleanalytics
dimension121TEXTdimension121googleanalytics
dimension122TEXTdimension122googleanalytics
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dimension13TEXTdimension13googleanalytics
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dimension14TEXTdimension14googleanalytics
dimension140TEXTdimension140googleanalytics
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dimension15TEXTdimension15googleanalytics
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dimension16TEXTdimension16googleanalytics
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dimension19TEXTdimension19googleanalytics
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dimension2TEXTdimension2googleanalytics
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dimension26TEXTdimension26googleanalytics
dimension27TEXTdimension27googleanalytics
dimension28TEXTdimension28googleanalytics
dimension29TEXTdimension29googleanalytics
dimension3TEXTdimension3googleanalytics
dimension30TEXTdimension30googleanalytics
dimension31TEXTdimension31googleanalytics
dimension32TEXTdimension32googleanalytics
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dimension35TEXTdimension35googleanalytics
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dimension4TEXTdimension4googleanalytics
dimension40TEXTdimension40googleanalytics
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dimension5TEXTdimension5googleanalytics
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dimension7TEXTdimension7googleanalytics
dimension70TEXTdimension70googleanalytics
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dimension94TEXTdimension94googleanalytics
dimension95TEXTdimension95googleanalytics
dimension96TEXTdimension96googleanalytics
dimension97TEXTdimension97googleanalytics
dimension98TEXTdimension98googleanalytics
dimension99TEXTdimension99googleanalytics
domainlookuptimeNUMERICDomain Lookup Time (ms)googleanalytics
domcontentloadedtimeNUMERICDocument Content Loaded Time (ms)googleanalytics
dominteractivetimeNUMERICDocument Interactive Time (ms)googleanalytics
domlatencymetricssampleNUMERICDOM Latency Metrics Samplegoogleanalytics
entrancerateNUMERICEntrances / Pageviewsgoogleanalytics
entrancesNUMERICEntrancesgoogleanalytics
eventactionTEXTEvent Actiongoogleanalytics
eventcategoryTEXTEvent Categorygoogleanalytics
eventlabelTEXTEvent Labelgoogleanalytics
eventspersessionwitheventNUMERICEvents / Session with Eventgoogleanalytics
eventspervisitwitheventNUMERICEvents / Session with Event (deprecated)googleanalytics
eventvalueNUMERICEvent Valuegoogleanalytics
exitpagepathTEXTExit Pagegoogleanalytics
exitrateNUMERIC% Exitgoogleanalytics
exitsNUMERICExitsgoogleanalytics
first_touch_conversionsNUMERICFirst touch conversions (All goals)googleanalytics
first_touch_revenueNUMERICFirst touch revenuegoogleanalytics
flashversionTEXTFlash Versiongoogleanalytics
fullreferrerTEXTFull Referrergoogleanalytics
genderTEXTGendergoogleanalytics
facebook
tiktok
goal10_data_driven_conversionsTEXTGoal 10 Data driven Completionsgoogleanalytics
goal10_data_driven_revenueTEXTGoal 10 Data driven valuegoogleanalytics
goal10_first_touch_conversionsTEXTGoal 10 First touch Completionsgoogleanalytics
goal10_first_touch_revenueTEXTGoal 10 First touch valuegoogleanalytics
goal10_last_touch_conversionsTEXTGoal 10 Last touch Completionsgoogleanalytics
goal10_last_touch_revenueTEXTGoal 10 Last touch valuegoogleanalytics
goal10_linear_touch_conversionsTEXTGoal 10 Linear touch Completionsgoogleanalytics
goal10_linear_touch_revenueTEXTGoal 10 Linear touch valuegoogleanalytics
goal10completionsNUMERICGoal 10 Completionsgoogleanalytics
goal10valueNUMERICGoal 10 Valuegoogleanalytics
goal11_data_driven_conversionsTEXTGoal 11 Data driven Completionsgoogleanalytics
goal11_data_driven_revenueTEXTGoal 11 Data driven valuegoogleanalytics
goal11_first_touch_conversionsTEXTGoal 11 First touch Completionsgoogleanalytics
goal11_first_touch_revenueTEXTGoal 11 First touch valuegoogleanalytics
goal11_last_touch_conversionsTEXTGoal 11 Last touch Completionsgoogleanalytics
goal11_last_touch_revenueTEXTGoal 11 Last touch valuegoogleanalytics
goal11_linear_touch_conversionsTEXTGoal 11 Linear touch Completionsgoogleanalytics
goal11_linear_touch_revenueTEXTGoal 11 Linear touch valuegoogleanalytics
goal11completionsNUMERICGoal 11 Completionsgoogleanalytics
goal11valueNUMERICGoal 11 Valuegoogleanalytics
goal12_data_driven_conversionsTEXTGoal 12 Data driven Completionsgoogleanalytics
goal12_data_driven_revenueTEXTGoal 12 Data driven valuegoogleanalytics
goal12_first_touch_conversionsTEXTGoal 12 First touch Completionsgoogleanalytics
goal12_first_touch_revenueTEXTGoal 12 First touch valuegoogleanalytics
goal12_last_touch_conversionsTEXTGoal 12 Last touch Completionsgoogleanalytics
goal12_last_touch_revenueTEXTGoal 12 Last touch valuegoogleanalytics
goal12_linear_touch_conversionsTEXTGoal 12 Linear touch Completionsgoogleanalytics
goal12_linear_touch_revenueTEXTGoal 12 Linear touch valuegoogleanalytics
goal12completionsNUMERICGoal 12 Completionsgoogleanalytics
goal12valueNUMERICGoal 12 Valuegoogleanalytics
goal13_data_driven_conversionsTEXTGoal 13 Data driven Completionsgoogleanalytics
goal13_data_driven_revenueTEXTGoal 13 Data driven valuegoogleanalytics
goal13_first_touch_conversionsTEXTGoal 13 First touch Completionsgoogleanalytics
goal13_first_touch_revenueTEXTGoal 13 First touch valuegoogleanalytics
goal13_last_touch_conversionsTEXTGoal 13 Last touch Completionsgoogleanalytics
goal13_last_touch_revenueTEXTGoal 13 Last touch valuegoogleanalytics
goal13_linear_touch_conversionsTEXTGoal 13 Linear touch Completionsgoogleanalytics
goal13_linear_touch_revenueTEXTGoal 13 Linear touch valuegoogleanalytics
goal13completionsNUMERICGoal 13 Completionsgoogleanalytics
goal13valueNUMERICGoal 13 Valuegoogleanalytics
goal14_data_driven_conversionsTEXTGoal 14 Data driven Completionsgoogleanalytics
goal14_data_driven_revenueTEXTGoal 14 Data driven valuegoogleanalytics
goal14_first_touch_conversionsTEXTGoal 14 First touch Completionsgoogleanalytics
goal14_first_touch_revenueTEXTGoal 14 First touch valuegoogleanalytics
goal14_last_touch_conversionsTEXTGoal 14 Last touch Completionsgoogleanalytics
goal14_last_touch_revenueTEXTGoal 14 Last touch valuegoogleanalytics
goal14_linear_touch_conversionsTEXTGoal 14 Linear touch Completionsgoogleanalytics
goal14_linear_touch_revenueTEXTGoal 14 Linear touch valuegoogleanalytics
goal14completionsNUMERICGoal 14 Completionsgoogleanalytics
goal14valueNUMERICGoal 14 Valuegoogleanalytics
goal15_data_driven_conversionsTEXTGoal 15 Data driven Completionsgoogleanalytics
goal15_data_driven_revenueTEXTGoal 15 Data driven valuegoogleanalytics
goal15_first_touch_conversionsTEXTGoal 15 First touch Completionsgoogleanalytics
goal15_first_touch_revenueTEXTGoal 15 First touch valuegoogleanalytics
goal15_last_touch_conversionsTEXTGoal 15 Last touch Completionsgoogleanalytics
goal15_last_touch_revenueTEXTGoal 15 Last touch valuegoogleanalytics
goal15_linear_touch_conversionsTEXTGoal 15 Linear touch Completionsgoogleanalytics
goal15_linear_touch_revenueTEXTGoal 15 Linear touch valuegoogleanalytics
goal15completionsNUMERICGoal 15 Completionsgoogleanalytics
goal15valueNUMERICGoal 15 Valuegoogleanalytics
goal16_data_driven_conversionsTEXTGoal 16 Data driven Completionsgoogleanalytics
goal16_data_driven_revenueTEXTGoal 16 Data driven valuegoogleanalytics
goal16_first_touch_conversionsTEXTGoal 16 First touch Completionsgoogleanalytics
goal16_first_touch_revenueTEXTGoal 16 First touch valuegoogleanalytics
goal16_last_touch_conversionsTEXTGoal 16 Last touch Completionsgoogleanalytics
goal16_last_touch_revenueTEXTGoal 16 Last touch valuegoogleanalytics
goal16_linear_touch_conversionsTEXTGoal 16 Linear touch Completionsgoogleanalytics
goal16_linear_touch_revenueTEXTGoal 16 Linear touch valuegoogleanalytics
goal16completionsNUMERICGoal 16 Completionsgoogleanalytics
goal16valueNUMERICGoal 16 Valuegoogleanalytics
goal17_data_driven_conversionsTEXTGoal 17 Data driven Completionsgoogleanalytics
goal17_data_driven_revenueTEXTGoal 17 Data driven valuegoogleanalytics
goal17_first_touch_conversionsTEXTGoal 17 First touch Completionsgoogleanalytics
goal17_first_touch_revenueTEXTGoal 17 First touch valuegoogleanalytics
goal17_last_touch_conversionsTEXTGoal 17 Last touch Completionsgoogleanalytics
goal17_last_touch_revenueTEXTGoal 17 Last touch valuegoogleanalytics
goal17_linear_touch_conversionsTEXTGoal 17 Linear touch Completionsgoogleanalytics
goal17_linear_touch_revenueTEXTGoal 17 Linear touch valuegoogleanalytics
goal17completionsNUMERICGoal 17 Completionsgoogleanalytics
goal17valueNUMERICGoal 17 Valuegoogleanalytics
goal18_data_driven_conversionsTEXTGoal 18 Data driven Completionsgoogleanalytics
goal18_data_driven_revenueTEXTGoal 18 Data driven valuegoogleanalytics
goal18_first_touch_conversionsTEXTGoal 18 First touch Completionsgoogleanalytics
goal18_first_touch_revenueTEXTGoal 18 First touch valuegoogleanalytics
goal18_last_touch_conversionsTEXTGoal 18 Last touch Completionsgoogleanalytics
goal18_last_touch_revenueTEXTGoal 18 Last touch valuegoogleanalytics
goal18_linear_touch_conversionsTEXTGoal 18 Linear touch Completionsgoogleanalytics
goal18_linear_touch_revenueTEXTGoal 18 Linear touch valuegoogleanalytics
goal18completionsNUMERICGoal 18 Completionsgoogleanalytics
goal18valueNUMERICGoal 18 Valuegoogleanalytics
goal19_data_driven_conversionsTEXTGoal 19 Data driven Completionsgoogleanalytics
goal19_data_driven_revenueTEXTGoal 19 Data driven valuegoogleanalytics
goal19_first_touch_conversionsTEXTGoal 19 First touch Completionsgoogleanalytics
goal19_first_touch_revenueTEXTGoal 19 First touch valuegoogleanalytics
goal19_last_touch_conversionsTEXTGoal 19 Last touch Completionsgoogleanalytics
goal19_last_touch_revenueTEXTGoal 19 Last touch valuegoogleanalytics
goal19_linear_touch_conversionsTEXTGoal 19 Linear touch Completionsgoogleanalytics
goal19_linear_touch_revenueTEXTGoal 19 Linear touch valuegoogleanalytics
goal19completionsNUMERICGoal 19 Completionsgoogleanalytics
goal19valueNUMERICGoal 19 Valuegoogleanalytics
goal1_data_driven_conversionsTEXTGoal 1 Data driven Completionsgoogleanalytics
goal1_data_driven_revenueTEXTGoal 1 Data driven valuegoogleanalytics
goal1_first_touch_conversionsTEXTGoal 1 First touch Completionsgoogleanalytics
goal1_first_touch_revenueTEXTGoal 1 First touch valuegoogleanalytics
goal1_last_touch_conversionsTEXTGoal 1 Last touch Completionsgoogleanalytics
goal1_last_touch_revenueTEXTGoal 1 Last touch valuegoogleanalytics
goal1_linear_touch_conversionsTEXTGoal 1 Linear touch Completionsgoogleanalytics
goal1_linear_touch_revenueTEXTGoal 1 Linear touch valuegoogleanalytics
goal1completionsNUMERICGoal 1 Completionsgoogleanalytics
goal1valueNUMERICGoal 1 Valuegoogleanalytics
goal20_data_driven_conversionsTEXTGoal 20 Data driven Completionsgoogleanalytics
goal20_data_driven_revenueTEXTGoal 20 Data driven valuegoogleanalytics
goal20_first_touch_conversionsTEXTGoal 20 First touch Completionsgoogleanalytics
goal20_first_touch_revenueTEXTGoal 20 First touch valuegoogleanalytics
goal20_last_touch_conversionsTEXTGoal 20 Last touch Completionsgoogleanalytics
goal20_last_touch_revenueTEXTGoal 20 Last touch valuegoogleanalytics
goal20_linear_touch_conversionsTEXTGoal 20 Linear touch Completionsgoogleanalytics
goal20_linear_touch_revenueTEXTGoal 20 Linear touch valuegoogleanalytics
goal20completionsNUMERICGoal 20 Completionsgoogleanalytics
goal20valueNUMERICGoal 20 Valuegoogleanalytics
goal2_data_driven_conversionsTEXTGoal 2 Data driven Completionsgoogleanalytics
goal2_data_driven_revenueTEXTGoal 2 Data driven valuegoogleanalytics
goal2_first_touch_conversionsTEXTGoal 2 First touch Completionsgoogleanalytics
goal2_first_touch_revenueTEXTGoal 2 First touch valuegoogleanalytics
goal2_last_touch_conversionsTEXTGoal 2 Last touch Completionsgoogleanalytics
goal2_last_touch_revenueTEXTGoal 2 Last touch valuegoogleanalytics
goal2_linear_touch_conversionsTEXTGoal 2 Linear touch Completionsgoogleanalytics
goal2_linear_touch_revenueTEXTGoal 2 Linear touch valuegoogleanalytics
goal2completionsNUMERICGoal 2 Completionsgoogleanalytics
goal2valueNUMERICGoal 2 Valuegoogleanalytics
goal3_data_driven_conversionsTEXTGoal 3 Data driven Completionsgoogleanalytics
goal3_data_driven_revenueTEXTGoal 3 Data driven valuegoogleanalytics
goal3_first_touch_conversionsTEXTGoal 3 First touch Completionsgoogleanalytics
goal3_first_touch_revenueTEXTGoal 3 First touch valuegoogleanalytics
goal3_last_touch_conversionsTEXTGoal 3 Last touch Completionsgoogleanalytics
goal3_last_touch_revenueTEXTGoal 3 Last touch valuegoogleanalytics
goal3_linear_touch_conversionsTEXTGoal 3 Linear touch Completionsgoogleanalytics
goal3_linear_touch_revenueTEXTGoal 3 Linear touch valuegoogleanalytics
goal3completionsNUMERICGoal 3 Completionsgoogleanalytics
goal3valueNUMERICGoal 3 Valuegoogleanalytics
goal4_data_driven_conversionsTEXTGoal 4 Data driven Completionsgoogleanalytics
goal4_data_driven_revenueTEXTGoal 4 Data driven valuegoogleanalytics
goal4_first_touch_conversionsTEXTGoal 4 First touch Completionsgoogleanalytics
goal4_first_touch_revenueTEXTGoal 4 First touch valuegoogleanalytics
goal4_last_touch_conversionsTEXTGoal 4 Last touch Completionsgoogleanalytics
goal4_last_touch_revenueTEXTGoal 4 Last touch valuegoogleanalytics
goal4_linear_touch_conversionsTEXTGoal 4 Linear touch Completionsgoogleanalytics
goal4_linear_touch_revenueTEXTGoal 4 Linear touch valuegoogleanalytics
goal4completionsNUMERICGoal 4 Completionsgoogleanalytics
goal4valueNUMERICGoal 4 Valuegoogleanalytics
goal5_data_driven_conversionsTEXTGoal 5 Data driven Completionsgoogleanalytics
goal5_data_driven_revenueTEXTGoal 5 Data driven valuegoogleanalytics
goal5_first_touch_conversionsTEXTGoal 5 First touch Completionsgoogleanalytics
goal5_first_touch_revenueTEXTGoal 5 First touch valuegoogleanalytics
goal5_last_touch_conversionsTEXTGoal 5 Last touch Completionsgoogleanalytics
goal5_last_touch_revenueTEXTGoal 5 Last touch valuegoogleanalytics
goal5_linear_touch_conversionsTEXTGoal 5 Linear touch Completionsgoogleanalytics
goal5_linear_touch_revenueTEXTGoal 5 Linear touch valuegoogleanalytics
goal5completionsNUMERICGoal 5 Completionsgoogleanalytics
goal5valueNUMERICGoal 5 Valuegoogleanalytics
goal6_data_driven_conversionsTEXTGoal 6 Data driven Completionsgoogleanalytics
goal6_data_driven_revenueTEXTGoal 6 Data driven valuegoogleanalytics
goal6_first_touch_conversionsTEXTGoal 6 First touch Completionsgoogleanalytics
goal6_first_touch_revenueTEXTGoal 6 First touch valuegoogleanalytics
goal6_last_touch_conversionsTEXTGoal 6 Last touch Completionsgoogleanalytics
goal6_last_touch_revenueTEXTGoal 6 Last touch valuegoogleanalytics
goal6_linear_touch_conversionsTEXTGoal 6 Linear touch Completionsgoogleanalytics
goal6_linear_touch_revenueTEXTGoal 6 Linear touch valuegoogleanalytics
goal6completionsNUMERICGoal 6 Completionsgoogleanalytics
goal6valueNUMERICGoal 6 Valuegoogleanalytics
goal7_data_driven_conversionsTEXTGoal 7 Data driven Completionsgoogleanalytics
goal7_data_driven_revenueTEXTGoal 7 Data driven valuegoogleanalytics
goal7_first_touch_conversionsTEXTGoal 7 First touch Completionsgoogleanalytics
goal7_first_touch_revenueTEXTGoal 7 First touch valuegoogleanalytics
goal7_last_touch_conversionsTEXTGoal 7 Last touch Completionsgoogleanalytics
goal7_last_touch_revenueTEXTGoal 7 Last touch valuegoogleanalytics
goal7_linear_touch_conversionsTEXTGoal 7 Linear touch Completionsgoogleanalytics
goal7_linear_touch_revenueTEXTGoal 7 Linear touch valuegoogleanalytics
goal7completionsNUMERICGoal 7 Completionsgoogleanalytics
goal7valueNUMERICGoal 7 Valuegoogleanalytics
goal8_data_driven_conversionsTEXTGoal 8 Data driven Completionsgoogleanalytics
goal8_data_driven_revenueTEXTGoal 8 Data driven valuegoogleanalytics
goal8_first_touch_conversionsTEXTGoal 8 First touch Completionsgoogleanalytics
goal8_first_touch_revenueTEXTGoal 8 First touch valuegoogleanalytics
goal8_last_touch_conversionsTEXTGoal 8 Last touch Completionsgoogleanalytics
goal8_last_touch_revenueTEXTGoal 8 Last touch valuegoogleanalytics
goal8_linear_touch_conversionsTEXTGoal 8 Linear touch Completionsgoogleanalytics
goal8_linear_touch_revenueTEXTGoal 8 Linear touch valuegoogleanalytics
goal8completionsNUMERICGoal 8 Completionsgoogleanalytics
goal8valueNUMERICGoal 8 Valuegoogleanalytics
goal9_data_driven_conversionsTEXTGoal 9 Data driven Completionsgoogleanalytics
goal9_data_driven_revenueTEXTGoal 9 Data driven valuegoogleanalytics
goal9_first_touch_conversionsTEXTGoal 9 First touch Completionsgoogleanalytics
goal9_first_touch_revenueTEXTGoal 9 First touch valuegoogleanalytics
goal9_last_touch_conversionsTEXTGoal 9 Last touch Completionsgoogleanalytics
goal9_last_touch_revenueTEXTGoal 9 Last touch valuegoogleanalytics
goal9_linear_touch_conversionsTEXTGoal 9 Linear touch Completionsgoogleanalytics
goal9_linear_touch_revenueTEXTGoal 9 Linear touch valuegoogleanalytics
goal9completionsNUMERICGoal 9 Completionsgoogleanalytics
goal9valueNUMERICGoal 9 Valuegoogleanalytics
goalabandonrateallNUMERICTotal Abandonment Rategoogleanalytics
goalabandonsallNUMERICAbandoned Funnelsgoogleanalytics
goalcompletionlocationTEXTGoal Completion Locationgoogleanalytics
goalcompletionsallNUMERICGoal Completionsgoogleanalytics
goalconversionrateallNUMERICGoal Conversion Rategoogleanalytics
goalpreviousstep1TEXTGoal Previous Step - 1googleanalytics
goalpreviousstep2TEXTGoal Previous Step - 2googleanalytics
goalpreviousstep3TEXTGoal Previous Step - 3googleanalytics
goalstartsallNUMERICGoal Startsgoogleanalytics
goalvalueallNUMERICGoal Valuegoogleanalytics
goalvalueallpersearchNUMERICPer Search Goal Valuegoogleanalytics
goalvaluepersessionNUMERICPer Session Goal Valuegoogleanalytics
goalvaluepervisitNUMERICPer Session Goal Value (deprecated)googleanalytics
hassocialsourcereferralTEXTSocial Source Referralgoogleanalytics
hitsNUMERICHitsgoogleanalytics
hostnameTEXTHostnamegoogleanalytics
searchconsole
hourTEXTHourgoogleanalytics
google_ads
adform
impressionsNUMERICImpressionsgoogleanalytics
facebook
google_ads
adform
adroll
amazon_ads
apple_search_ads
appnexus
appsflyer
awin
bing
cm360
criteo
dv360
google_ad_manager
instagram
linkedin
outbrain
pinterest
quora
reddit
rtbhouse
searchconsole
snapchat
taboola
tiktok
twitter
interestaffinitycategoryTEXTAffinity Category (reach)googleanalytics
interestinmarketcategoryTEXTIn-Market Segmentgoogleanalytics
interestothercategoryTEXTOther Categorygoogleanalytics
internalpromotionclicksNUMERICInternal Promotion Clicksgoogleanalytics
internalpromotioncreativeTEXTInternal Promotion Creativegoogleanalytics
internalpromotionctrNUMERICInternal Promotion CTRgoogleanalytics
internalpromotionidTEXTInternal Promotion IDgoogleanalytics
internalpromotionnameTEXTInternal Promotion Namegoogleanalytics
internalpromotionpositionTEXTInternal Promotion Positiongoogleanalytics
internalpromotionviewsNUMERICInternal Promotion Viewsgoogleanalytics
isoweekTEXTISO Week of the Yeargoogleanalytics
isoyearTEXTISO Yeargoogleanalytics
isoyearisoweekTEXTISO Week of ISO Yeargoogleanalytics
istrueviewvideoadTEXTTrueView Video Adgoogleanalytics
itemquantityNUMERICQuantitygoogleanalytics
itemrevenueNUMERICProduct Revenuegoogleanalytics
itemsperpurchaseNUMERICAvg. QTYgoogleanalytics
javaenabledTEXTJava Supportgoogleanalytics
keywordTEXTKeywordgoogleanalytics
facebook
apple_search_ads
bing
landingpagepathTEXTLanding Pagegoogleanalytics
languageTEXTLanguagegoogleanalytics
tiktok
last_touch_conversionsNUMERICLast touch conversions (All goals)googleanalytics
last_touch_revenueNUMERICLast touch revenuegoogleanalytics
latitudeTEXTLatitudegoogleanalytics
klaviyo
linear_touch_conversionsNUMERICLinear touch conversions (All goals)googleanalytics
linear_touch_revenueNUMERICLinear touch revenuegoogleanalytics
localitemrevenueNUMERICLocal Product Revenuegoogleanalytics
localproductrefundamountNUMERICLocal Product Refund Amountgoogleanalytics
localrefundamountNUMERICLocal Refund Amountgoogleanalytics
localtransactionrevenueNUMERICLocal Revenuegoogleanalytics
localtransactionshippingNUMERICLocal Shippinggoogleanalytics
localtransactiontaxNUMERICLocal Taxgoogleanalytics
longitudeTEXTLongitudegoogleanalytics
klaviyo
mediumTEXTMediumgoogleanalytics
googleanalytics4
metroTEXTMetrogoogleanalytics
metroidTEXTMetro Idgoogleanalytics
minuteTEXTMinutegoogleanalytics
mobiledevicebrandingTEXTMobile Device Brandinggoogleanalytics
mobiledeviceinfoTEXTMobile Device Infogoogleanalytics
mobiledevicemarketingnameTEXTMobile Device Marketing Namegoogleanalytics
mobiledevicemodelTEXTMobile Device Modelgoogleanalytics
mobileinputselectorTEXTMobile Input Selectorgoogleanalytics
monthTEXTMonth of the yeargoogleanalytics
google_ads
networkdomainTEXTNetwork Domaingoogleanalytics
networklocationTEXTService Providergoogleanalytics
newusersNUMERICNew Usersgoogleanalytics
newvisitsNUMERICNew Users (deprecated)googleanalytics
nthdayTEXTDay Indexgoogleanalytics
nthhourTEXTHour Indexgoogleanalytics
nthminuteTEXTMinute Indexgoogleanalytics
nthmonthTEXTMonth Indexgoogleanalytics
nthweekTEXTWeek Indexgoogleanalytics
operatingsystemTEXTOperating Systemgoogleanalytics
operatingsystemversionTEXTOperating System Versiongoogleanalytics
ordercouponcodeTEXTOrder Coupon Codegoogleanalytics
organicsearchesNUMERICOrganic Searchesgoogleanalytics
pagedepthTEXTPage Depthgoogleanalytics
pagedownloadtimeNUMERICPage Download Time (ms)googleanalytics
pageloadsampleNUMERICPage Load Samplegoogleanalytics
pageloadtimeNUMERICPage Load Time (ms)googleanalytics
pagepathTEXTPage Pathgoogleanalytics
searchconsole
pagepathlevel1TEXTPage path level 1googleanalytics
pagepathlevel2TEXTPage path level 2googleanalytics
pagepathlevel3TEXTPage path level 3googleanalytics
pagepathlevel4TEXTPage path level 4googleanalytics
pagetitleTEXTPage Titlegoogleanalytics
pagevalueNUMERICPage Valuegoogleanalytics
pageviewsNUMERICPageviewsgoogleanalytics
pageviewspersessionNUMERICPages / Sessiongoogleanalytics
pageviewspervisitNUMERICPages / Session (deprecated)googleanalytics
percentnewsessionsNUMERIC% New Sessionsgoogleanalytics
percentnewvisitsNUMERIC% New Sessions (deprecated)googleanalytics
percentsearchrefinementsNUMERIC% Search Refinementsgoogleanalytics
percentsessionswithsearchNUMERIC% Sessions with Searchgoogleanalytics
percentvisitswithsearchNUMERIC% Sessions with Search (deprecated)googleanalytics
previouspagepathTEXTPrevious Page Pathgoogleanalytics
productaddstocartNUMERICProduct Adds To Cartgoogleanalytics
productcategoryTEXTProduct Categorygoogleanalytics
productcheckoutsNUMERICProduct Checkoutsgoogleanalytics
productdetailviewsNUMERICProduct Detail Viewsgoogleanalytics
productlistclicksNUMERICProduct List Clicksgoogleanalytics
productlistctrNUMERICProduct List CTRgoogleanalytics
productlistviewsNUMERICProduct List Viewsgoogleanalytics
productnameTEXTProductgoogleanalytics
productrefundamountNUMERICProduct Refund Amountgoogleanalytics
productrefundsNUMERICProduct Refundsgoogleanalytics
productremovesfromcartNUMERICProduct Removes From Cartgoogleanalytics
productrevenueperpurchaseNUMERICProduct Revenue per Purchasegoogleanalytics
productskuTEXTProduct SKUgoogleanalytics
profileidTEXTGoogle Analytics view (profile) ID (alias)googleanalytics
amazon_ads
cm360
profilenameTEXTGoogle Analytics view (profile) name (alias)googleanalytics
cm360
quantityaddedtocartNUMERICQuantity Added To Cartgoogleanalytics
quantitycheckedoutNUMERICQuantity Checked Outgoogleanalytics
quantityrefundedNUMERICQuantity Refundedgoogleanalytics
quantityremovedfromcartNUMERICQuantity Removed From Cartgoogleanalytics
redirectiontimeNUMERICRedirection Time (ms)googleanalytics
referralpathTEXTReferral Pathgoogleanalytics
refundamountNUMERICRefund Amountgoogleanalytics
regionTEXTRegiongoogleanalytics
facebook
awin
google_ad_manager
klaviyo
regionidTEXTRegion IDgoogleanalytics
regionisocodeTEXTRegion ISO Codegoogleanalytics
revenueperitemNUMERICAvg. Pricegoogleanalytics
revenuepertransactionNUMERICAvg. Order Valuegoogleanalytics
revenueperuserNUMERICRevenue per Usergoogleanalytics
roasNUMERICROASgoogleanalytics
amazon_ads
outbrain
pinterest
rtbhouse
taboola
rpcNUMERICRPCgoogleanalytics
screencolorsTEXTScreen Colorsgoogleanalytics
screenresolutionTEXTScreen Resolutiongoogleanalytics
searchdepthNUMERICSearch Depthgoogleanalytics
searchdestinationpageTEXTDestination Pagegoogleanalytics
searchdurationNUMERICTime after Searchgoogleanalytics
searchexitrateNUMERIC% Search Exitsgoogleanalytics
searchexitsNUMERICSearch Exitsgoogleanalytics
searchgoalconversionrateallNUMERICSite Search Goal Conversion Rategoogleanalytics
searchrefinementsNUMERICSearch Refinementsgoogleanalytics
searchresultviewsNUMERICResults Pageviewsgoogleanalytics
searchsessionsNUMERICSessions with Searchgoogleanalytics
searchuniquesNUMERICTotal Unique Searchesgoogleanalytics
searchusedTEXTSite Search Statusgoogleanalytics
searchvisitsNUMERICSessions with Search (deprecated)googleanalytics
secondpagepathTEXTSecond Pagegoogleanalytics
serverconnectiontimeNUMERICServer Connection Time (ms)googleanalytics
serverresponsetimeNUMERICServer Response Time (ms)googleanalytics
sessioncountTEXTCount of Sessionsgoogleanalytics
sessiondurationNUMERICSession Durationgoogleanalytics
sessiondurationbucketTEXTThe Length of Sessiongoogleanalytics
sessionsNUMERICSessionsgoogleanalytics
appsflyer
googleanalytics4
sessionsperuserNUMERICNumber of Sessions per Usergoogleanalytics
sessionstotransactionTEXTSessions to Transactiongoogleanalytics
sessionswitheventNUMERICSessions with Eventgoogleanalytics
shoppingstageTEXTShopping Stagegoogleanalytics
socialnetworkTEXTSocial Networkgoogleanalytics
sourceTEXTSourcegoogleanalytics
google_ads
appsflyer
cm360
googleanalytics4
twitter_organic
sourcemediumTEXTSource / Mediumgoogleanalytics
speedmetricssampleNUMERICSpeed Metrics Samplegoogleanalytics
subcontinentTEXTSub Continentgoogleanalytics
subcontinentcodeTEXTSub Continent Codegoogleanalytics
timeonpageNUMERICTime on Pagegoogleanalytics
totaleventsNUMERICTotal Eventsgoogleanalytics
totalpublisherclicksNUMERICPublisher Clicksgoogleanalytics
totalpublishercoverageNUMERICPublisher Coveragegoogleanalytics
totalpublisherctrNUMERICPublisher CTRgoogleanalytics
totalpublisherecpmNUMERICPublisher eCPMgoogleanalytics
totalpublisherimpressionsNUMERICPublisher Impressionsgoogleanalytics
totalpublisherimpressionspersessionNUMERICPublisher Impressions / Sessiongoogleanalytics
totalpublishermonetizedpageviewsNUMERICPublisher Monetized Pageviewsgoogleanalytics
totalpublisherrevenueNUMERICPublisher Revenuegoogleanalytics
totalpublisherrevenueper1000sessionsNUMERICPublisher Revenue / 1000 Sessionsgoogleanalytics
totalpublisherviewableimpressionspercentNUMERICPublisher Viewable Impressions %googleanalytics
totalrefundsNUMERICRefundsgoogleanalytics
totalvalueNUMERICTotal Valuegoogleanalytics
transactionidTEXTTransaction IDgoogleanalytics
googleanalytics4
stripe
transactionrevenueNUMERICTransaction Revenuegoogleanalytics
google_ads
amazon_mws
appsflyer
awin
bing
criteo
googleanalytics4
linkedin
pinterest
snapchat
transactionrevenuepersessionNUMERICPer Session Valuegoogleanalytics
transactionrevenuepervisitNUMERICPer Session Value (deprecated)googleanalytics
transactionsNUMERICTransactionsgoogleanalytics
google_ads
amazon_mws
appsflyer
awin
criteo
googleanalytics4
linkedin
pinterest
snapchat
transactionshippingNUMERICShippinggoogleanalytics
transactionspersessionNUMERICEcommerce Conversion Rategoogleanalytics
transactionsperuserNUMERICTransactions per Usergoogleanalytics
transactionspervisitNUMERICEcommerce Conversion Rate (deprecated)googleanalytics
transactiontaxNUMERICTaxgoogleanalytics
uniquedimensioncombinationsNUMERICUnique Dimension Combinationsgoogleanalytics
uniqueeventsNUMERICUnique Eventsgoogleanalytics
uniquepageviewsNUMERICUnique Pageviewsgoogleanalytics
uniquepurchasesNUMERICUnique Purchasesgoogleanalytics
useragebracketTEXTAgegoogleanalytics
userbucketTEXTUser Bucketgoogleanalytics
userdefinedvalueTEXTUser Defined Valuegoogleanalytics
usersNUMERICUsersgoogleanalytics
usertypeTEXTUser Typegoogleanalytics
viewidTEXTGoogle Analytics view (profile) IDgoogleanalytics
viewnameTEXTGoogle Analytics view (profile) namegoogleanalytics
visitbouncerateNUMERICBounce Rate (deprecated)googleanalytics
visitcountTEXTCount of Sessions (deprecated)googleanalytics
visitlengthTEXTSession Duration (deprecated)googleanalytics
visitoragebracketTEXTAge (deprecated)googleanalytics
visitorgenderTEXTGender (deprecated)googleanalytics
visitorsNUMERICUsers (deprecated)googleanalytics
adform
visitortypeTEXTUser Type (deprecated)googleanalytics
visitsNUMERICSessions (deprecated)googleanalytics
adform
visitswitheventNUMERICSessions with Event (deprecated)googleanalytics
weekTEXTWeek of the Yeargoogleanalytics
google_ads
yearTEXTYeargoogleanalytics
google_ads
yearmonthTEXTMonth of Yeargoogleanalytics
yearweekTEXTWeek of Yeargoogleanalytics
account_currencyTEXTAccount currencyfacebook
accountidTEXTAccount ID (Duplicate)facebook
google_ads
cm360
linkedin
action_values_add_payment_infoNUMERICAdds of Payment Info Conversion Valuefacebook
action_values_add_to_cartNUMERICAdds to Cart Conversion Valuefacebook
action_values_add_to_wishlistNUMERICAdds to Wishlist Conversion Valuefacebook
action_values_app_custom_event_fb_mobile_add_to_cartNUMERICAction Values App Custom Event.Fb Mobile Add To Cartfacebook
action_values_app_custom_event_fb_mobile_add_to_wishlistNUMERICAction Values App Custom Event.Fb Mobile Add To Wishlistfacebook
action_values_app_custom_event_fb_mobile_content_viewNUMERICAction Values App Custom Event.Fb Mobile Content Viewfacebook
action_values_app_custom_event_fb_mobile_initiated_checkoutNUMERICAction Values App Custom Event.Fb Mobile Initiated Checkoutfacebook
action_values_app_custom_event_fb_mobile_purchaseNUMERICAction Values App Custom Event.Fb Mobile Purchasefacebook
action_values_app_custom_event_otherNUMERICAction Values App Custom Event.Otherfacebook
action_values_complete_registrationNUMERICRegistrations Completed Conversion Valuefacebook
action_values_initiate_checkoutNUMERICCheckouts Initiated Conversion Valuefacebook
action_values_leadNUMERICLeads Conversion Valuefacebook
action_values_offsite_conversion_fb_pixel_add_payment_infoNUMERICWebsite Adds of Payment Info Conversion Valuefacebook
action_values_offsite_conversion_fb_pixel_add_to_cartNUMERICWebsite Adds to Cart Conversion Valuefacebook
action_values_offsite_conversion_fb_pixel_add_to_wishlistNUMERICWebsite Adds to Wishlist Conversion Valuefacebook
action_values_offsite_conversion_fb_pixel_complete_registrationNUMERICWebsite Registrations Completed Conversion Valuefacebook
action_values_offsite_conversion_fb_pixel_initiate_checkoutNUMERICWebsite Checkouts Initiated Conversion Valuefacebook
action_values_offsite_conversion_fb_pixel_leadNUMERICWebsite Leads Conversion Valuefacebook
action_values_offsite_conversion_fb_pixel_purchaseNUMERICWebsite Purchases Conversion Valuefacebook
action_values_offsite_conversion_fb_pixel_searchNUMERICWebsite Searches Conversion Valuefacebook
action_values_offsite_conversion_fb_pixel_view_contentNUMERICWebsite Content Views Conversion Valuefacebook
action_values_omni_add_to_cartNUMERICOmni Adds to Cart Conversion Valuefacebook
action_values_omni_complete_registrationNUMERICOmni Registrations Completed Conversion Valuefacebook
action_values_omni_customNUMERICAction Values Omni Customfacebook
action_values_omni_initiated_checkoutNUMERICOmni Checkouts Initiated Conversion Valuefacebook
action_values_omni_purchaseNUMERICPurchases Conversion Valuefacebook
action_values_omni_searchNUMERICOmni Searches Conversion Valuefacebook
action_values_omni_spend_creditsNUMERICCredit Spends Conversion Valuefacebook
action_values_omni_view_contentNUMERICContent Views Conversion Valuefacebook
action_values_onsite_conversion_purchaseNUMERICAction Values Onsite Conversion.Purchasefacebook
action_values_onsite_web_add_to_cartNUMERICAction Values Onsite Web Add To Cartfacebook
action_values_onsite_web_app_add_to_cartNUMERICAction Values Onsite Web App Add To Cartfacebook
action_values_onsite_web_app_purchaseNUMERICAction Values Onsite Web App Purchasefacebook
action_values_onsite_web_purchaseNUMERICAction Values Onsite Web Purchasefacebook
action_values_purchaseNUMERICAction Values Purchasefacebook
action_values_searchNUMERICSearches Conversion Valuefacebook
actions_add_payment_infoNUMERICAdds of Payment Infofacebook
actions_add_to_cartNUMERICAdds to Cartfacebook
actions_add_to_wishlistNUMERICAdds to Wishlistfacebook
actions_app_custom_event_fb_mobile_activate_appNUMERICMobile App Activactionsfacebook
actions_app_custom_event_fb_mobile_add_payment_infoNUMERICActions App Custom Event.Fb Mobile Add Payment Infofacebook
actions_app_custom_event_fb_mobile_add_to_cartNUMERICActions App Custom Event.Fb Mobile Add To Cartfacebook
actions_app_custom_event_fb_mobile_add_to_wishlistNUMERICActions App Custom Event.Fb Mobile Add To Wishlistfacebook
actions_app_custom_event_fb_mobile_complete_registrationNUMERICMobile App Registrations Completedfacebook
actions_app_custom_event_fb_mobile_content_viewNUMERICMobile Content Viewsfacebook
actions_app_custom_event_fb_mobile_initiated_checkoutNUMERICActions App Custom Event.Fb Mobile Initiated Checkoutfacebook
actions_app_custom_event_fb_mobile_level_achievedNUMERICMobile App Levels Completedfacebook
actions_app_custom_event_fb_mobile_purchaseNUMERICActions App Custom Event.Fb Mobile Purchasefacebook
actions_app_custom_event_fb_mobile_searchNUMERICActions App Custom Event.Fb Mobile Searchfacebook
actions_app_custom_event_fb_mobile_tutorial_completionNUMERICActions App Custom Event.Fb Mobile Tutorial Completionfacebook
actions_app_custom_event_otherNUMERICMobile App - Otherfacebook
actions_checkinNUMERICCheck-Insfacebook
actions_commentNUMERICPost Commentsfacebook
actions_complete_registrationNUMERICRegistrations Completedfacebook
actions_initiate_checkoutNUMERICCheckouts Initiatedfacebook
actions_landing_page_viewNUMERICLanding Page Viewsfacebook
actions_leadNUMERICLeadsfacebook
actions_likeNUMERICPage Likesfacebook
actions_link_clickNUMERICActions Link Clicksfacebook
actions_mobile_app_installNUMERICMobile App Installsfacebook
actions_offsite_conversion_fb_pixel_add_payment_infoNUMERICWebsite Adds of Payment Infofacebook
actions_offsite_conversion_fb_pixel_add_to_cartNUMERICWebsite Adds to Cartfacebook
actions_offsite_conversion_fb_pixel_add_to_wishlistNUMERICWebsite Adds to Wishlistfacebook
actions_offsite_conversion_fb_pixel_complete_registrationNUMERICWebsite Registrations Completedfacebook
actions_offsite_conversion_fb_pixel_customNUMERICCustom Eventsfacebook
actions_offsite_conversion_fb_pixel_initiate_checkoutNUMERICWebsite Checkouts Initiatedfacebook
actions_offsite_conversion_fb_pixel_leadNUMERICWebsite Leadsfacebook
actions_offsite_conversion_fb_pixel_purchaseNUMERICWebsite Purchasesfacebook
actions_offsite_conversion_fb_pixel_searchNUMERICWebsite Searchesfacebook
actions_offsite_conversion_fb_pixel_view_contentNUMERICWebsite Content Viewsfacebook
actions_omni_achievement_unlockedNUMERICAchievements Unlockedfacebook
actions_omni_activate_appNUMERICApp Activationsfacebook
actions_omni_add_to_cartNUMERICOmni Adds to Cartfacebook
actions_omni_app_installNUMERICApp Installsfacebook
actions_omni_complete_registrationNUMERICOmni Registrations Completedfacebook
actions_omni_customNUMERICActions Omni Customfacebook
actions_omni_initiated_checkoutNUMERICOmni checkouts Initiatedfacebook
actions_omni_level_achievedNUMERICLevels Achievedfacebook
actions_omni_purchaseNUMERICPurchasesfacebook
actions_omni_rateNUMERICRatings Submittedfacebook
actions_omni_searchNUMERICOmni Searchesfacebook
actions_omni_spend_creditsNUMERICCredit Spendsfacebook
actions_omni_tutorial_completionNUMERICTutorials Completedfacebook
actions_omni_view_contentNUMERICOmni Content Viewsfacebook
actions_onsite_conversion_flow_completeNUMERICOn-Facebook Workflow Completionsfacebook
actions_onsite_conversion_lead_groupedNUMERICOn-Facebook Leads Groupedfacebook
actions_onsite_conversion_messaging_blockNUMERICBlocked Messaging Connectionsfacebook
actions_onsite_conversion_messaging_conversation_started_7dNUMERICNew Messaging Connectionsfacebook
actions_onsite_conversion_post_saveNUMERICPost Savesfacebook
actions_onsite_conversion_purchaseNUMERICOn-Facebook Purchasesfacebook
actions_onsite_web_add_to_cartNUMERICActions Onsite Web Add To Cartfacebook
actions_onsite_web_app_add_to_cartNUMERICActions Onsite Web App Add To Cartfacebook
actions_onsite_web_app_purchaseNUMERICActions Onsite Web App Purchasefacebook
actions_onsite_web_purchaseNUMERICActions Onsite Web Purchasefacebook
actions_page_engagementNUMERICPage Engagementfacebook
actions_photo_viewNUMERICPhoto Viewsfacebook
actions_postNUMERICPost Sharesfacebook
actions_post_engagementNUMERICPost Engagementfacebook
actions_post_reactionNUMERICPost Reactionsfacebook
actions_rsvpNUMERICEvent Responsesfacebook
actions_searchNUMERICSearchesfacebook
actions_video_viewNUMERIC3-Second Video Playsfacebook
actions_view_contentNUMERICContent Viewsfacebook
actor_idTEXTFacebook Page IDfacebook
ad_format_assetTEXTID of ad format assetfacebook
ad_idTEXTAd IDfacebook
google_ads
appsflyer
cm360
pinterest
tiktok
ad_nameTEXTAd Namefacebook
google_ads
cm360
linkedin
snapchat
tiktok
twitter
adgroupidTEXTAd Set ID (duplicate)facebook
adidTEXTAd ID (duplicate)facebook
adnetwork_conversionsNUMERICAd Network Conversionsfacebook
google_ads
adroll
amazon_ads
awin
bing
criteo
linkedin
outbrain
pinterest
snapchat
taboola
adnetwork_revenueNUMERICAd Network Revenuefacebook
google_ads
adroll
amazon_ads
awin
bing
criteo
linkedin
outbrain
pinterest
snapchat
taboola
adset_bid_strategyTEXTAdSet Bid Strategyfacebook
adset_daily_budgetNUMERICAdSet Daily Budgetfacebook
adset_destination_typeTEXTAdSet Destination Typefacebook
adset_end_timeDATEAdSet End Timefacebook
adset_idTEXTAd Set IDfacebook
adset_lifetime_budgetNUMERICAdSet Lifetime Budgetfacebook
adset_nameTEXTAd Set Namefacebook
adset_start_timeDATEAdSet Start Timefacebook
ageTEXTAge Rangefacebook
tiktok
body_assetTEXTID of body assetfacebook
buying_typeTEXTBuying Typefacebook
call_to_action_assetTEXTID of call to action assetfacebook
campaign_bid_strategyTEXTCampaign Bid Strategyfacebook
campaign_budget_remainingNUMERICCampaign Budget Remainingfacebook
campaign_buying_typeTEXTCampaign Buying t ypefacebook
campaign_created_timeDATECampaign Created Timefacebook
campaign_daily_budgetNUMERICCampaign Daily Budgetfacebook
campaign_idTEXTCampaign IDfacebook
google_ads
adform
apple_search_ads
appsflyer
bing
dv360
linkedin
mailchimp
outbrain
pinterest
salesforce
taboola
campaign_lifetime_budgetNUMERICCampaign Lifetime Budgetfacebook
campaign_objectiveTEXTCampaign Objectivefacebook
campaign_special_ad_categoryTEXTCampaign Special Ad Categoryfacebook
campaign_spend_capTEXTCampaign Spend Capfacebook
campaign_start_timeDATECampaign Start Timefacebook
campaign_stop_timeDATECampaign Stop Timefacebook
campaignidTEXTCampaign ID (duplicate)facebook
amazon_ads
cm360
canvas_avg_view_percentNUMERICInstant Experience View Percentagefacebook
canvas_avg_view_timeNUMERICInstant Experience View Timefacebook
clicksNUMERICClicksfacebook
google_ads
adform
adroll
amazon_ads
apple_search_ads
appnexus
appsflyer
awin
bing
cm360
criteo
dv360
facebook_organic
google_ad_manager
idealo
instagram
linkedin
outbrain
pinterest
quora
reddit
rtbhouse
searchconsole
snapchat
taboola
tiktok
twitter
conversions_contact_mobile_appNUMERICMobile App Contactsfacebook
conversions_contact_offlineNUMERICOffline Contactsfacebook
conversions_contact_totalNUMERICContactsfacebook
conversions_contact_websiteNUMERICWebsite Contactsfacebook
conversions_offsite_conversion_fb_pixel_custom_invitee_meeting_scheduledNUMERICAppointments Scheduledfacebook
cost_per_action_type_add_payment_infoNUMERICCost per Adds of Payment Infofacebook
cost_per_action_type_add_to_cartNUMERICCost per Adds to Cartfacebook
cost_per_action_type_add_to_wishlistNUMERICCost per Adds to Wishlistfacebook
cost_per_action_type_app_custom_event_fb_mobile_activate_appNUMERICCost per Mobile App Activactionsfacebook
cost_per_action_type_app_custom_event_fb_mobile_add_payment_infoNUMERICCost per Actions App Custom Event.Fb Mobile Add Payment Infofacebook
cost_per_action_type_app_custom_event_fb_mobile_add_to_cartNUMERICCost per Actions App Custom Event.Fb Mobile Add To Cartfacebook
cost_per_action_type_app_custom_event_fb_mobile_add_to_wishlistNUMERICCost per Actions App Custom Event.Fb Mobile Add To Wishlistfacebook
cost_per_action_type_app_custom_event_fb_mobile_complete_registrationNUMERICCost per Mobile App Registrations Completedfacebook
cost_per_action_type_app_custom_event_fb_mobile_content_viewNUMERICCost per Mobile Content Viewsfacebook
cost_per_action_type_app_custom_event_fb_mobile_initiated_checkoutNUMERICCost per Actions App Custom Event.Fb Mobile Initiated Checkoutfacebook
cost_per_action_type_app_custom_event_fb_mobile_level_achievedNUMERICCost per Mobile App Levels Completedfacebook
cost_per_action_type_app_custom_event_fb_mobile_purchaseNUMERICCost per Actions App Custom Event.Fb Mobile Purchasefacebook
cost_per_action_type_app_custom_event_fb_mobile_searchNUMERICCost per Actions App Custom Event.Fb Mobile Searchfacebook
cost_per_action_type_app_custom_event_fb_mobile_tutorial_completionNUMERICCost per Actions App Custom Event.Fb Mobile Tutorial Completionfacebook
cost_per_action_type_app_custom_event_otherNUMERICCost per Mobile App - Otherfacebook
cost_per_action_type_checkinNUMERICCost per Check-Insfacebook
cost_per_action_type_commentNUMERICCost per Post Commentsfacebook
cost_per_action_type_complete_registrationNUMERICCost per Registrations Completedfacebook
cost_per_action_type_initiate_checkoutNUMERICCost per Checkouts Initiatedfacebook
cost_per_action_type_landing_page_viewNUMERICCost per Landing Page Viewsfacebook
cost_per_action_type_leadNUMERICCost per Leadsfacebook
cost_per_action_type_likeNUMERICCost per Page Likesfacebook
cost_per_action_type_link_clickNUMERICCost per Link Clicksfacebook
cost_per_action_type_mobile_app_installNUMERICCost per Mobile App Installsfacebook
cost_per_action_type_offsite_conversion_fb_pixel_add_payment_infoNUMERICCost per Website Adds of Payment Infofacebook
cost_per_action_type_offsite_conversion_fb_pixel_add_to_cartNUMERICCost per Website Adds to Cartfacebook
cost_per_action_type_offsite_conversion_fb_pixel_add_to_wishlistNUMERICCost per Website Adds to Wishlistfacebook
cost_per_action_type_offsite_conversion_fb_pixel_complete_registrationNUMERICCost per Website Registrations Completedfacebook
cost_per_action_type_offsite_conversion_fb_pixel_customNUMERICCost per Custom Eventsfacebook
cost_per_action_type_offsite_conversion_fb_pixel_initiate_checkoutNUMERICCost per Website Checkouts Initiatedfacebook
cost_per_action_type_offsite_conversion_fb_pixel_leadNUMERICCost per Website Leadsfacebook
cost_per_action_type_offsite_conversion_fb_pixel_purchaseNUMERICCost per Website Purchasesfacebook
cost_per_action_type_offsite_conversion_fb_pixel_searchNUMERICCost per Website Searchesfacebook
cost_per_action_type_offsite_conversion_fb_pixel_view_contentNUMERICCost per Website Content Viewsfacebook
cost_per_action_type_omni_achievement_unlockedNUMERICCost per Achievements Unlockedfacebook
cost_per_action_type_omni_activate_appNUMERICCost per App Activationsfacebook
cost_per_action_type_omni_add_to_cartNUMERICOmni Cost per Adds to Cartfacebook
cost_per_action_type_omni_app_installNUMERICCost per App Installsfacebook
cost_per_action_type_omni_complete_registrationNUMERICOmni Cost per Registrations Completedfacebook
cost_per_action_type_omni_customNUMERICCost per Actions Omni Customfacebook
cost_per_action_type_omni_initiated_checkoutNUMERICOmni Cost per Checkouts Initiatedfacebook
cost_per_action_type_omni_level_achievedNUMERICCost per Levels Achievedfacebook
cost_per_action_type_omni_purchaseNUMERICCost per Purchasesfacebook
cost_per_action_type_omni_rateNUMERICCost per Ratings Submittedfacebook
cost_per_action_type_omni_searchNUMERICOmni Cost per Searchesfacebook
cost_per_action_type_omni_spend_creditsNUMERICCost per Credit Spendsfacebook
cost_per_action_type_omni_tutorial_completionNUMERICCost per Tutorials Completedfacebook
cost_per_action_type_omni_view_contentNUMERICOmni Cost per Content Viewsfacebook
cost_per_action_type_onsite_conversion_flow_completeNUMERICCost per On-Facebook Workflow Completionsfacebook
cost_per_action_type_onsite_conversion_lead_groupedNUMERICCost per On-Facebook Leads Groupedfacebook
cost_per_action_type_onsite_conversion_messaging_blockNUMERICCost per Blocked Messaging Connectionsfacebook
cost_per_action_type_onsite_conversion_messaging_conversation_started_7dNUMERICCost per New Messaging Connectionsfacebook
cost_per_action_type_onsite_conversion_post_saveNUMERICCost per Post Savesfacebook
cost_per_action_type_onsite_conversion_purchaseNUMERICCost per On-Facebook Purchasesfacebook
cost_per_action_type_onsite_web_add_to_cartNUMERICCost per Actions Onsite Web Add To Cartfacebook
cost_per_action_type_onsite_web_app_add_to_cartNUMERICCost per Actions Onsite Web App Add To Cartfacebook
cost_per_action_type_onsite_web_app_purchaseNUMERICCost per Actions Onsite Web App Purchasefacebook
cost_per_action_type_onsite_web_purchaseNUMERICCost per Actions Onsite Web Purchasefacebook
cost_per_action_type_page_engagementNUMERICCost per Page Engagementfacebook
cost_per_action_type_photo_viewNUMERICCost per Photo Viewsfacebook
cost_per_action_type_postNUMERICCost per Post Sharesfacebook
cost_per_action_type_post_engagementNUMERICCost per Post Engagementfacebook
cost_per_action_type_post_reactionNUMERICCost per Post Reactionsfacebook
cost_per_action_type_rsvpNUMERICCost per Event Responsesfacebook
cost_per_action_type_searchNUMERICCost per Searchesfacebook
cost_per_action_type_video_viewNUMERICCost per 3-Second Video Playsfacebook
cost_per_action_type_view_contentNUMERICCost per Content Viewsfacebook
cost_per_estimated_ad_recallersNUMERICCost per Estimated Ad Recall Liftfacebook
cost_per_outbound_click_outbound_clickNUMERICCost per Outbound Clicksfacebook
cost_per_thruplay_video_viewNUMERICCost per ThruPlaysfacebook
cost_per_unique_action_type_add_payment_infoNUMERICCost per Unique Adds of Payment Infofacebook
cost_per_unique_action_type_add_to_cartNUMERICCost per Unique Actions Add To Cartfacebook
cost_per_unique_action_type_add_to_wishlistNUMERICCost per Unique Adds to Wishlistfacebook
cost_per_unique_action_type_app_custom_eventNUMERICCost per Unique Actions App Custom Eventfacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_activate_appNUMERICCost per Unique Actions App Custom Event.Fb Mobile Activate Appfacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_add_payment_infoNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add Payment Infofacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_cartNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Cartfacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_wishlistNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Wishlistfacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_complete_registrationNUMERICCost per Unique Actions App Custom Event.Fb Mobile Complete Registrationfacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_content_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Content Viewfacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_initiated_checkoutNUMERICCost per Unique Actions App Custom Event.Fb Mobile Initiated Checkoutfacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_level_achievedNUMERICCost per Unique Actions App Custom Event.Fb Mobile Level Achievedfacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_purchaseNUMERICCost per Unique Actions App Custom Event.Fb Mobile Purchasefacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_searchNUMERICCost per Unique Actions App Custom Event.Fb Mobile Searchfacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_tutorial_completionNUMERICCost per Unique Actions App Custom Event.Fb Mobile Tutorial Completionfacebook
cost_per_unique_action_type_app_custom_event_otherNUMERICCost per Unique Actions App Custom Event.Otherfacebook
cost_per_unique_action_type_checkinNUMERICCost per Unique Check-Insfacebook
cost_per_unique_action_type_commentNUMERICCost per Unique Post Commentsfacebook
cost_per_unique_action_type_complete_registrationNUMERICCost per Unique Registrations Completedfacebook
cost_per_unique_action_type_initiate_checkoutNUMERICCost per Unique Checkouts Initiatedfacebook
cost_per_unique_action_type_landing_page_viewNUMERICCost per Unique Landing Page Viewsfacebook
cost_per_unique_action_type_leadNUMERICCost per Unique Leadsfacebook
cost_per_unique_action_type_likeNUMERICCost per Unique Page Likesfacebook
cost_per_unique_action_type_link_clickNUMERICCost per Unique Link Clicksfacebook
cost_per_unique_action_type_mobile_app_installNUMERICCost per Unique Mobile App Installsfacebook
cost_per_unique_action_type_offsite_conversionNUMERICCost per Unique Website Conversionsfacebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_payment_infoNUMERICCost per Unique Website Adds of Payment Infofacebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_cartNUMERICCost per Unique Website Adds to Cartfacebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_wishlistNUMERICCost per Unique Website Adds to Wishlistfacebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_complete_registrationNUMERICCost per Unique Website Registrations Completedfacebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_initiate_checkoutNUMERICCost per Unique Website Checkouts Initiatedfacebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_leadNUMERICCost per Unique Website Leadsfacebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_purchaseNUMERICCost per Unique Website Purchasesfacebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_searchNUMERICCost per Unique Website Searchesfacebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_view_contentNUMERICCost per Unique Website Content Viewsfacebook
cost_per_unique_action_type_omni_achievement_unlockedNUMERICCost per Unique Achievements Unlockedfacebook
cost_per_unique_action_type_omni_activate_appNUMERICCost per Unique App Activationsfacebook
cost_per_unique_action_type_omni_add_to_cartNUMERICCost per Unique Adds to Cartfacebook
cost_per_unique_action_type_omni_app_installNUMERICCost per Unique App Installsfacebook
cost_per_unique_action_type_omni_complete_registrationNUMERICOmni Cost per Unique Registrations Completedfacebook
cost_per_unique_action_type_omni_customNUMERICCost per Unique Actions Omni Customfacebook
cost_per_unique_action_type_omni_initiated_checkoutNUMERICOmni Cost per Unique Checkouts Initiatedfacebook
cost_per_unique_action_type_omni_level_achievedNUMERICCost per Unique Levels Completedfacebook
cost_per_unique_action_type_omni_purchaseNUMERICCost per Unique Purchasesfacebook
cost_per_unique_action_type_omni_rateNUMERICCost per Unique Ratings Submittedfacebook
cost_per_unique_action_type_omni_searchNUMERICCost per Unique Searchesfacebook
cost_per_unique_action_type_omni_spend_creditsNUMERICCost per Unique Credit Spendsfacebook
cost_per_unique_action_type_omni_tutorial_completionNUMERICCost per Unique Tutorials Completedfacebook
cost_per_unique_action_type_omni_view_contentNUMERICOmni Cost per Unique Content Viewsfacebook
cost_per_unique_action_type_onsite_conversion_flow_completeNUMERICCost per Unique On-Facebook Workflow Completionsfacebook
cost_per_unique_action_type_onsite_conversion_messaging_blockNUMERICCost per Unique Blocked Messaging Connectionsfacebook
cost_per_unique_action_type_onsite_conversion_purchaseNUMERICCost per Unique On-Facebook Purchasesfacebook
cost_per_unique_action_type_onsite_web_add_to_cartNUMERICCost per Unique Actions Onsite Web Add To Cartfacebook
cost_per_unique_action_type_onsite_web_app_add_to_cartNUMERICCost per Unique Actions Onsite Web App Add To Cartfacebook
cost_per_unique_action_type_onsite_web_app_purchaseNUMERICCost per Unique Actions Onsite Web App Purchasefacebook
cost_per_unique_action_type_onsite_web_purchaseNUMERICCost per Unique Actions Onsite Web Purchasefacebook
cost_per_unique_action_type_page_engagementNUMERICCost per Unique Page Engagementfacebook
cost_per_unique_action_type_photo_viewNUMERICCost per Unique Photo Viewsfacebook
cost_per_unique_action_type_post_engagementNUMERICCost per Unique Post Engagementfacebook
cost_per_unique_action_type_post_reactionNUMERICCost per Unique Post Reactionsfacebook
cost_per_unique_action_type_purchaseNUMERICCost per Unique Actions Purchasefacebook
cost_per_unique_action_type_rsvpNUMERICCost per Unique Event Responsesfacebook
cost_per_unique_action_type_searchNUMERICCost per Unique Actions Searchfacebook
cost_per_unique_action_type_video_viewNUMERICCost per Unique 3-Second Continuous Video Playsfacebook
cost_per_unique_action_type_view_contentNUMERICCost per Unique Content Viewsfacebook
cost_per_unique_clickNUMERICCost per Unique Clicksfacebook
cost_per_unique_outbound_click_outbound_clickNUMERICCost per Unique Outbound Clicksfacebook
cppNUMERICCost per 1,000 People Reachedfacebook
currencyTEXTCurrencyfacebook
google_ads
amazon_ads
amazon_mws
awin
linkedin
stripe
taboola
date_startDATEReporting Startsfacebook
date_stopDATEReporting Endsfacebook
description_assetTEXTID of description assetfacebook
device_platformTEXTDevice typefacebook
dmaTEXTDesignated Market Areafacebook
effective_instagram_media_idTEXTInstagram Post IDfacebook
effective_instagram_story_idTEXTInstagram Story IDfacebook
effective_object_story_idTEXTFacebook Post IDfacebook
estimated_ad_recall_rateNUMERICEstimated Ad Recall Lift Ratefacebook
estimated_ad_recallersNUMERICEstimated Ad Recall Liftfacebook
frequencyNUMERICFrequencyfacebook
rtbhouse
frequency_valueTEXTNumber of frequencyfacebook
hourly_stats_aggregated_by_advertiser_time_zoneTEXTHourly breakdown aggregated by the time ads were delivered in the advertiser's time zone.facebook
hourly_stats_aggregated_by_audience_time_zoneTEXTHourly breakdown aggregated by the time ads were delivered in the audiences' time zone.facebook
image_assetTEXTID of image assetfacebook
image_urlIMAGE_URLAd Image URLfacebook
impression_deviceTEXTThe device where your last ad was served to someonefacebook
instagram_actor_idTEXTInstagram Page IDfacebook
instagram_permalink_urlTEXTInstagram Post URLfacebook
linkTEXTAd Linkfacebook
link_clicksNUMERICLink Clicksfacebook
link_url_assetTEXTID of the url assetfacebook
mobile_app_purchase_roas_app_custom_event_fb_mobile_purchaseNUMERICMobile App Purchase ROAS App Custom Event.Fb Mobile Purchasefacebook
objectiveTEXTObjectivefacebook
snapchat
twitter
outbound_clicks_ctr_outbound_clickNUMERICOutbound CTRfacebook
outbound_clicks_outbound_clickNUMERICOutbound Clicksfacebook
place_page_idTEXTThe ID of the place pagefacebook
platform_positionTEXTWhere your ad was shown within a platformfacebook
publisher_platformTEXTPlatform your ad was shownfacebook
reachNUMERICReachfacebook
criteo
instagram
rtbhouse
spendNUMERICAmount Spentfacebook
google_ads
adroll
amazon_ads
amazon_mws
apple_search_ads
appnexus
appsflyer
awin
bing
cm360
criteo
dv360
google_ad_manager
linkedin
outbrain
pinterest
quora
reddit
snapchat
taboola
tiktok
twitter
thumbnail_urlIMAGE_URLThumbnail URLfacebook
title_assetTEXTID of the title assetfacebook
totalcostNUMERICTotal Costfacebook
google_ads
adform
adroll
amazon_ads
apple_search_ads
appnexus
appsflyer
awin
bing
cm360
criteo
dv360
google_ad_manager
linkedin
outbrain
pinterest
quora
reddit
rtbhouse
snapchat
taboola
tiktok
twitter
unique_actions_add_payment_infoNUMERICUnique Adds of Payment Infofacebook
unique_actions_add_to_cartNUMERICUnique Actions Add To Cartfacebook
unique_actions_add_to_wishlistNUMERICUnique Adds to Wishlistfacebook
unique_actions_app_custom_eventNUMERICUnique Actions App Custom Eventfacebook
unique_actions_app_custom_event_fb_mobile_activate_appNUMERICUnique Actions App Custom Event.Fb Mobile Activate Appfacebook
unique_actions_app_custom_event_fb_mobile_add_payment_infoNUMERICUnique Actions App Custom Event.Fb Mobile Add Payment Infofacebook
unique_actions_app_custom_event_fb_mobile_add_to_cartNUMERICUnique Actions App Custom Event.Fb Mobile Add To Cartfacebook
unique_actions_app_custom_event_fb_mobile_add_to_wishlistNUMERICUnique Actions App Custom Event.Fb Mobile Add To Wishlistfacebook
unique_actions_app_custom_event_fb_mobile_complete_registrationNUMERICUnique Actions App Custom Event.Fb Mobile Complete Registrationfacebook
unique_actions_app_custom_event_fb_mobile_content_viewNUMERICUnique Actions App Custom Event.Fb Mobile Content Viewfacebook
unique_actions_app_custom_event_fb_mobile_initiated_checkoutNUMERICUnique Actions App Custom Event.Fb Mobile Initiated Checkoutfacebook
unique_actions_app_custom_event_fb_mobile_level_achievedNUMERICUnique Actions App Custom Event.Fb Mobile Level Achievedfacebook
unique_actions_app_custom_event_fb_mobile_purchaseNUMERICUnique Actions App Custom Event.Fb Mobile Purchasefacebook
unique_actions_app_custom_event_fb_mobile_searchNUMERICUnique Actions App Custom Event.Fb Mobile Searchfacebook
unique_actions_app_custom_event_fb_mobile_tutorial_completionNUMERICUnique Actions App Custom Event.Fb Mobile Tutorial Completionfacebook
unique_actions_app_custom_event_otherNUMERICUnique Actions App Custom Event.Otherfacebook
unique_actions_checkinNUMERICUnique Check-Insfacebook
unique_actions_commentNUMERICUnique Post Commentsfacebook
unique_actions_complete_registrationNUMERICUnique Registrations Completedfacebook
unique_actions_initiate_checkoutNUMERICUnique Checkouts Initiatedfacebook
unique_actions_landing_page_viewNUMERICUnique Landing Page Viewsfacebook
unique_actions_leadNUMERICUnique Leadsfacebook
unique_actions_likeNUMERICUnique Page Likesfacebook
unique_actions_link_clickNUMERICUnique Link Clicksfacebook
unique_actions_mobile_app_installNUMERICUnique Mobile App Installsfacebook
unique_actions_offsite_conversionNUMERICUnique Website Conversionsfacebook
unique_actions_offsite_conversion_fb_pixel_add_payment_infoNUMERICUnique Website Adds of Payment Infofacebook
unique_actions_offsite_conversion_fb_pixel_add_to_cartNUMERICUnique Website Adds to Cartfacebook
unique_actions_offsite_conversion_fb_pixel_add_to_wishlistNUMERICUnique Website Adds to Wishlistfacebook
unique_actions_offsite_conversion_fb_pixel_complete_registrationNUMERICUnique Website Registrations Completedfacebook
unique_actions_offsite_conversion_fb_pixel_initiate_checkoutNUMERICUnique Website Checkouts Initiatedfacebook
unique_actions_offsite_conversion_fb_pixel_leadNUMERICUnique Website Leadsfacebook
unique_actions_offsite_conversion_fb_pixel_purchaseNUMERICUnique Website Purchasesfacebook
unique_actions_offsite_conversion_fb_pixel_searchNUMERICUnique Website Searchesfacebook
unique_actions_offsite_conversion_fb_pixel_view_contentNUMERICUnique Website Content Viewsfacebook
unique_actions_omni_achievement_unlockedNUMERICUnique Achievements Unlockedfacebook
unique_actions_omni_activate_appNUMERICUnique App Activationsfacebook
unique_actions_omni_add_to_cartNUMERICUnique Adds to Cartfacebook
unique_actions_omni_app_installNUMERICUnique App Installsfacebook
unique_actions_omni_complete_registrationNUMERICOmni Unique Registrations Completedfacebook
unique_actions_omni_customNUMERICUnique Actions Omni Customfacebook
unique_actions_omni_initiated_checkoutNUMERICUnique Omni Checkouts Initiatedfacebook
unique_actions_omni_level_achievedNUMERICUnique Levels Completedfacebook
unique_actions_omni_purchaseNUMERICOmni Unique Purchasesfacebook
unique_actions_omni_rateNUMERICUnique Ratings Submittedfacebook
unique_actions_omni_searchNUMERICUnique Searchesfacebook
unique_actions_omni_spend_creditsNUMERICUnique Credit Spendsfacebook
unique_actions_omni_tutorial_completionNUMERICUnique Tutorials Completedfacebook
unique_actions_omni_view_contentNUMERICUnique Omni Content Viewsfacebook
unique_actions_onsite_conversion_flow_completeNUMERICUnique On-Facebook Workflow Completionsfacebook
unique_actions_onsite_conversion_messaging_blockNUMERICUnique Blocked Messaging Connectionsfacebook
unique_actions_onsite_conversion_purchaseNUMERICUnique On-Facebook Purchasesfacebook
unique_actions_onsite_web_add_to_cartNUMERICUnique Actions Onsite Web Add To Cartfacebook
unique_actions_onsite_web_app_add_to_cartNUMERICUnique Actions Onsite Web App Add To Cartfacebook
unique_actions_onsite_web_app_purchaseNUMERICUnique Actions Onsite Web App Purchasefacebook
unique_actions_onsite_web_purchaseNUMERICUnique Actions Onsite Web Purchasefacebook
unique_actions_page_engagementNUMERICUnique Page Engagementfacebook
unique_actions_photo_viewNUMERICUnique Photo Viewsfacebook
unique_actions_post_engagementNUMERICUnique Post Engagementfacebook
unique_actions_post_reactionNUMERICUnique Post Reactionsfacebook
unique_actions_purchaseNUMERICUnique Actions Purchasefacebook
unique_actions_rsvpNUMERICUnique Event Responsesfacebook
unique_actions_searchNUMERICUnique Actions Searchfacebook
unique_actions_video_viewNUMERICUnique 3-Second Continuous Video Playsfacebook
unique_actions_view_contentNUMERICUnique Content Viewsfacebook
unique_clicksNUMERICUnique Clicksfacebook
mailchimp
unique_ctrNUMERICUnique CTRfacebook
unique_link_clicks_ctrNUMERICUnique Link Clicks CTRfacebook
unique_outbound_clicks_ctr_outbound_clickNUMERICUnique Outbound CTRfacebook
unique_outbound_clicks_outbound_clickNUMERICUnique Outbound Clicksfacebook
url_tagsTEXTURL Tagsfacebook
video_30_sec_watched_actions_video_viewNUMERICVideo 30 Sec Watched Actionsfacebook
video_avg_time_watched_actions_video_viewNUMERICVideo Average Play Timefacebook
video_p100_watched_actions_video_viewNUMERICVideo Watched at 100 percentfacebook
video_p25_watched_actions_video_viewNUMERICVideo Watched at 25 percentfacebook
video_p50_watched_actions_video_viewNUMERICVideo Watched at 50 percentfacebook
video_p75_watched_actions_video_viewNUMERICVideo Watched at 75 percentfacebook
video_p95_watched_actions_video_viewNUMERICVideo Plays at 95 percentfacebook
video_play_actions_video_viewNUMERICVideo Playsfacebook
website_ctr_link_clickNUMERICWebsite CTR link clickfacebook
website_purchase_roas_offsite_conversion_fb_pixel_purchaseNUMERICWebsite Purchase ROASfacebook
absolute_top_impression_percentageNUMERICAbsolute top impression percentagegoogle_ads
accessible_bidding_strategyTEXTAccessible bidding strategygoogle_ads
accessible_bidding_strategy_idNUMERICAccessible bidding strategy idgoogle_ads
accessible_bidding_strategy_maximize_conversion_value_target_roasNUMERICAccessible bidding strategy maximize conversion value target roasgoogle_ads
accessible_bidding_strategy_maximize_conversions_target_cpaNUMERICAccessible bidding strategy maximize conversions target cpagoogle_ads
accessible_bidding_strategy_nameTEXTAccessible bidding strategy namegoogle_ads
accessible_bidding_strategy_owner_customer_idNUMERICAccessible bidding strategy owner customer idgoogle_ads
accessible_bidding_strategy_owner_descriptive_nameTEXTAccessible bidding strategy owner descriptive namegoogle_ads
accessible_bidding_strategy_resource_nameTEXTAccessible bidding strategy resource namegoogle_ads
accessible_bidding_strategy_target_cpa_target_cpa_microsNUMERICAccessible bidding strategy target cpa target cpa microsgoogle_ads
accessible_bidding_strategy_target_impression_share_cpc_bid_ceiling_microsNUMERICAccessible bidding strategy target impression share cpc bid ceiling microsgoogle_ads
accessible_bidding_strategy_target_impression_share_locationTEXTAccessible bidding strategy target impression share locationgoogle_ads
accessible_bidding_strategy_target_impression_share_location_fraction_microsNUMERICAccessible bidding strategy target impression share location fraction microsgoogle_ads
accessible_bidding_strategy_target_roas_target_roasNUMERICAccessible bidding strategy target roas target roasgoogle_ads
accessible_bidding_strategy_target_spend_cpc_bid_ceiling_microsNUMERICAccessible bidding strategy target spend cpc bid ceiling microsgoogle_ads
accessible_bidding_strategy_target_spend_target_spend_microsNUMERICAccessible bidding strategy target spend target spend microsgoogle_ads
accessible_bidding_strategy_typeTEXTAccessible bidding strategy typegoogle_ads
account_currency_codeTEXTAccount currency codegoogle_ads
cm360
account_descriptive_nameTEXTAccount descriptive namegoogle_ads
account_time_zoneTEXTAccount time zonegoogle_ads
action_itemsTEXTAction itemsgoogle_ads
active_view_cpmNUMERICActive view cpmgoogle_ads
active_view_ctrNUMERICActive view ctrgoogle_ads
active_view_impressionsNUMERICActive view impressionsgoogle_ads
active_view_measurabilityNUMERICActive view measurabilitygoogle_ads
active_view_measurable_costNUMERICActive view measurable costgoogle_ads
active_view_measurable_cost_microsNUMERICActive view measurable cost microsgoogle_ads
active_view_measurable_impressionsNUMERICActive view measurable impressionsgoogle_ads
active_view_viewabilityNUMERICActive view viewabilitygoogle_ads
ad_added_by_google_adsBOOLEANAd added by google adsgoogle_ads
ad_app_ad_descriptionsTEXTAd app ad descriptionsgoogle_ads
ad_app_ad_headlinesTEXTAd app ad headlinesgoogle_ads
ad_app_ad_html5_media_bundlesTEXTAd app ad html5 media bundlesgoogle_ads
ad_app_ad_html5_media_bundles_assetTEXTAd app ad html5 media bundles assetgoogle_ads
ad_app_ad_imagesTEXTAd app ad imagesgoogle_ads
ad_app_ad_images_assetTEXTAd app ad images assetgoogle_ads
ad_app_ad_mandatory_ad_textTEXTAd app ad mandatory ad textgoogle_ads
ad_app_ad_youtube_videosTEXTAd app ad youtube videosgoogle_ads
ad_app_ad_youtube_videos_assetTEXTAd app ad youtube videos assetgoogle_ads
ad_app_engagement_ad_descriptionsTEXTAd app engagement ad descriptionsgoogle_ads
ad_app_engagement_ad_headlinesTEXTAd app engagement ad headlinesgoogle_ads
ad_app_engagement_ad_imagesTEXTAd app engagement ad imagesgoogle_ads
ad_app_engagement_ad_images_assetTEXTAd app engagement ad images assetgoogle_ads
ad_app_engagement_ad_videosTEXTAd app engagement ad videosgoogle_ads
ad_app_engagement_ad_videos_assetTEXTAd app engagement ad videos assetgoogle_ads
ad_app_pre_registration_ad_descriptionsTEXTAd app pre registration ad descriptionsgoogle_ads
ad_app_pre_registration_ad_headlinesTEXTAd app pre registration ad headlinesgoogle_ads
ad_app_pre_registration_ad_imagesTEXTAd app pre registration ad imagesgoogle_ads
ad_app_pre_registration_ad_images_assetTEXTAd app pre registration ad images assetgoogle_ads
ad_app_pre_registration_ad_youtube_videosTEXTAd app pre registration ad youtube videosgoogle_ads
ad_app_pre_registration_ad_youtube_videos_assetTEXTAd app pre registration ad youtube videos assetgoogle_ads
ad_call_ad_business_nameTEXTAd call ad business namegoogle_ads
ad_call_ad_call_trackedBOOLEANAd call ad call trackedgoogle_ads
ad_call_ad_conversion_actionTEXTAd call ad conversion actiongoogle_ads
ad_call_ad_conversion_reporting_stateTEXTAd call ad conversion reporting stategoogle_ads
ad_call_ad_country_codeTEXTAd call ad country codegoogle_ads
ad_call_ad_description1TEXTAd call ad description1google_ads
ad_call_ad_description2TEXTAd call ad description2google_ads
ad_call_ad_disable_call_conversionBOOLEANAd call ad disable call conversiongoogle_ads
ad_call_ad_headline1TEXTAd call ad headline1google_ads
ad_call_ad_headline2TEXTAd call ad headline2google_ads
ad_call_ad_path1TEXTAd call ad path1google_ads
ad_call_ad_path2TEXTAd call ad path2google_ads
ad_call_ad_phone_numberTEXTAd call ad phone numbergoogle_ads
ad_call_ad_phone_number_verification_urlTEXTAd call ad phone number verification urlgoogle_ads
ad_destination_typeTEXTAd destination typegoogle_ads
ad_device_preferenceTEXTAd device preferencegoogle_ads
ad_display_upload_ad_display_upload_product_typeTEXTAd display upload ad display upload product typegoogle_ads
ad_display_upload_ad_media_bundleTEXTAd display upload ad media bundlegoogle_ads
ad_display_upload_ad_media_bundle_assetTEXTAd display upload ad media bundle assetgoogle_ads
ad_display_urlTEXTAd display urlgoogle_ads
ad_expanded_dynamic_search_ad_descriptionTEXTAd expanded dynamic search ad descriptiongoogle_ads
ad_expanded_dynamic_search_ad_description2TEXTAd expanded dynamic search ad description2google_ads
ad_expanded_text_ad_descriptionTEXTAd expanded text ad descriptiongoogle_ads
ad_expanded_text_ad_description2TEXTAd expanded text ad description2google_ads
ad_expanded_text_ad_headline_part1TEXTAd expanded text ad headline part1google_ads
ad_expanded_text_ad_headline_part2TEXTAd expanded text ad headline part2google_ads
ad_expanded_text_ad_headline_part3TEXTAd expanded text ad headline part3google_ads
ad_expanded_text_ad_path1TEXTAd expanded text ad path1google_ads
ad_expanded_text_ad_path2TEXTAd expanded text ad path2google_ads
ad_final_app_urlsTEXTAd final app urlsgoogle_ads
ad_final_mobile_urlsTEXTAd final mobile urlsgoogle_ads
ad_final_url_suffixTEXTAd final url suffixgoogle_ads
ad_final_urlsTEXTAd final urlsgoogle_ads
ad_gmail_ad_header_imageTEXTAd gmail ad header imagegoogle_ads
ad_gmail_ad_marketing_imageTEXTAd gmail ad marketing imagegoogle_ads
ad_gmail_ad_marketing_image_descriptionTEXTAd gmail ad marketing image descriptiongoogle_ads
ad_gmail_ad_marketing_image_display_call_to_action_textTEXTAd gmail ad marketing image display call to action textgoogle_ads
ad_gmail_ad_marketing_image_display_call_to_action_text_colorTEXTAd gmail ad marketing image display call to action text colorgoogle_ads
ad_gmail_ad_marketing_image_display_call_to_action_url_collection_idTEXTAd gmail ad marketing image display call to action url collection idgoogle_ads
ad_gmail_ad_marketing_image_headlineTEXTAd gmail ad marketing image headlinegoogle_ads
ad_gmail_ad_product_imagesTEXTAd gmail ad product imagesgoogle_ads
ad_gmail_ad_product_images_product_imageTEXTAd gmail ad product images product imagegoogle_ads
ad_gmail_ad_product_videosTEXTAd gmail ad product videosgoogle_ads
ad_gmail_ad_product_videos_product_videoTEXTAd gmail ad product videos product videogoogle_ads
ad_gmail_ad_teaser_business_nameTEXTAd gmail ad teaser business namegoogle_ads
ad_gmail_ad_teaser_descriptionTEXTAd gmail ad teaser descriptiongoogle_ads
ad_gmail_ad_teaser_headlineTEXTAd gmail ad teaser headlinegoogle_ads
ad_gmail_ad_teaser_logo_imageTEXTAd gmail ad teaser logo imagegoogle_ads
ad_groupTEXTAd groupgoogle_ads
ad_group_ad_action_itemsTEXTAd group ad action itemsgoogle_ads
ad_group_ad_ad_added_by_google_adsBOOLEANAd group ad ad added by google adsgoogle_ads
ad_group_ad_ad_app_ad_descriptionsTEXTAd group ad ad app ad descriptionsgoogle_ads
ad_group_ad_ad_app_ad_headlinesTEXTAd group ad ad app ad headlinesgoogle_ads
ad_group_ad_ad_app_ad_html5_media_bundlesTEXTAd group ad ad app ad html5 media bundlesgoogle_ads
ad_group_ad_ad_app_ad_html5_media_bundles_assetTEXTAd group ad ad app ad html5 media bundles assetgoogle_ads
ad_group_ad_ad_app_ad_imagesTEXTAd group ad ad app ad imagesgoogle_ads
ad_group_ad_ad_app_ad_images_assetTEXTAd group ad ad app ad images assetgoogle_ads
ad_group_ad_ad_app_ad_mandatory_ad_textTEXTAd group ad ad app ad mandatory ad textgoogle_ads
ad_group_ad_ad_app_ad_youtube_videosTEXTAd group ad ad app ad youtube videosgoogle_ads
ad_group_ad_ad_app_ad_youtube_videos_assetTEXTAd group ad ad app ad youtube videos assetgoogle_ads
ad_group_ad_ad_app_engagement_ad_descriptionsTEXTAd group ad ad app engagement ad descriptionsgoogle_ads
ad_group_ad_ad_app_engagement_ad_headlinesTEXTAd group ad ad app engagement ad headlinesgoogle_ads
ad_group_ad_ad_app_engagement_ad_imagesTEXTAd group ad ad app engagement ad imagesgoogle_ads
ad_group_ad_ad_app_engagement_ad_images_assetTEXTAd group ad ad app engagement ad images assetgoogle_ads
ad_group_ad_ad_app_engagement_ad_videosTEXTAd group ad ad app engagement ad videosgoogle_ads
ad_group_ad_ad_app_engagement_ad_videos_assetTEXTAd group ad ad app engagement ad videos assetgoogle_ads
ad_group_ad_ad_app_pre_registration_ad_descriptionsTEXTAd group ad ad app pre registration ad descriptionsgoogle_ads
ad_group_ad_ad_app_pre_registration_ad_headlinesTEXTAd group ad ad app pre registration ad headlinesgoogle_ads
ad_group_ad_ad_app_pre_registration_ad_imagesTEXTAd group ad ad app pre registration ad imagesgoogle_ads
ad_group_ad_ad_app_pre_registration_ad_images_assetTEXTAd group ad ad app pre registration ad images assetgoogle_ads
ad_group_ad_ad_app_pre_registration_ad_youtube_videosTEXTAd group ad ad app pre registration ad youtube videosgoogle_ads
ad_group_ad_ad_app_pre_registration_ad_youtube_videos_assetTEXTAd group ad ad app pre registration ad youtube videos assetgoogle_ads
ad_group_ad_ad_call_ad_business_nameTEXTAd group ad ad call ad business namegoogle_ads
ad_group_ad_ad_call_ad_call_trackedBOOLEANAd group ad ad call ad call trackedgoogle_ads
ad_group_ad_ad_call_ad_conversion_actionTEXTAd group ad ad call ad conversion actiongoogle_ads
ad_group_ad_ad_call_ad_conversion_reporting_stateTEXTAd group ad ad call ad conversion reporting stategoogle_ads
ad_group_ad_ad_call_ad_country_codeTEXTAd group ad ad call ad country codegoogle_ads
ad_group_ad_ad_call_ad_description1TEXTAd group ad ad call ad description1google_ads
ad_group_ad_ad_call_ad_description2TEXTAd group ad ad call ad description2google_ads
ad_group_ad_ad_call_ad_disable_call_conversionBOOLEANAd group ad ad call ad disable call conversiongoogle_ads
ad_group_ad_ad_call_ad_headline1TEXTAd group ad ad call ad headline1google_ads
ad_group_ad_ad_call_ad_headline2TEXTAd group ad ad call ad headline2google_ads
ad_group_ad_ad_call_ad_path1TEXTAd group ad ad call ad path1google_ads
ad_group_ad_ad_call_ad_path2TEXTAd group ad ad call ad path2google_ads
ad_group_ad_ad_call_ad_phone_numberTEXTAd group ad ad call ad phone numbergoogle_ads
ad_group_ad_ad_call_ad_phone_number_verification_urlTEXTAd group ad ad call ad phone number verification urlgoogle_ads
ad_group_ad_ad_device_preferenceTEXTAd group ad ad device preferencegoogle_ads
ad_group_ad_ad_display_upload_ad_display_upload_product_typeTEXTAd group ad ad display upload ad display upload product typegoogle_ads
ad_group_ad_ad_display_upload_ad_media_bundleTEXTAd group ad ad display upload ad media bundlegoogle_ads
ad_group_ad_ad_display_upload_ad_media_bundle_assetTEXTAd group ad ad display upload ad media bundle assetgoogle_ads
ad_group_ad_ad_display_urlTEXTAd group ad ad display urlgoogle_ads
ad_group_ad_ad_expanded_dynamic_search_ad_descriptionTEXTAd group ad ad expanded dynamic search ad descriptiongoogle_ads
ad_group_ad_ad_expanded_dynamic_search_ad_description2TEXTAd group ad ad expanded dynamic search ad description2google_ads
ad_group_ad_ad_expanded_text_ad_descriptionTEXTAd group ad ad expanded text ad descriptiongoogle_ads
ad_group_ad_ad_expanded_text_ad_description2TEXTAd group ad ad expanded text ad description2google_ads
ad_group_ad_ad_expanded_text_ad_headline_part1TEXTAd group ad ad expanded text ad headline part1google_ads
ad_group_ad_ad_expanded_text_ad_headline_part2TEXTAd group ad ad expanded text ad headline part2google_ads
ad_group_ad_ad_expanded_text_ad_headline_part3TEXTAd group ad ad expanded text ad headline part3google_ads
ad_group_ad_ad_expanded_text_ad_path1TEXTAd group ad ad expanded text ad path1google_ads
ad_group_ad_ad_expanded_text_ad_path2TEXTAd group ad ad expanded text ad path2google_ads
ad_group_ad_ad_final_app_urlsTEXTAd group ad ad final app urlsgoogle_ads
ad_group_ad_ad_final_mobile_urlsTEXTAd group ad ad final mobile urlsgoogle_ads
ad_group_ad_ad_final_url_suffixTEXTAd group ad ad final url suffixgoogle_ads
ad_group_ad_ad_final_urlsTEXTAd group ad ad final urlsgoogle_ads
ad_group_ad_ad_gmail_ad_header_imageTEXTAd group ad ad gmail ad header imagegoogle_ads
ad_group_ad_ad_gmail_ad_marketing_imageTEXTAd group ad ad gmail ad marketing imagegoogle_ads
ad_group_ad_ad_gmail_ad_marketing_image_descriptionTEXTAd group ad ad gmail ad marketing image descriptiongoogle_ads
ad_group_ad_ad_gmail_ad_marketing_image_display_call_to_action_textTEXTAd group ad ad gmail ad marketing image display call to action textgoogle_ads
ad_group_ad_ad_gmail_ad_marketing_image_display_call_to_action_text_colorTEXTAd group ad ad gmail ad marketing image display call to action text colorgoogle_ads
ad_group_ad_ad_gmail_ad_marketing_image_display_call_to_action_url_collection_idTEXTAd group ad ad gmail ad marketing image display call to action url collection idgoogle_ads
ad_group_ad_ad_gmail_ad_marketing_image_headlineTEXTAd group ad ad gmail ad marketing image headlinegoogle_ads
ad_group_ad_ad_gmail_ad_product_imagesTEXTAd group ad ad gmail ad product imagesgoogle_ads
ad_group_ad_ad_gmail_ad_product_images_product_imageTEXTAd group ad ad gmail ad product images product imagegoogle_ads
ad_group_ad_ad_gmail_ad_product_videosTEXTAd group ad ad gmail ad product videosgoogle_ads
ad_group_ad_ad_gmail_ad_product_videos_product_videoTEXTAd group ad ad gmail ad product videos product videogoogle_ads
ad_group_ad_ad_gmail_ad_teaser_business_nameTEXTAd group ad ad gmail ad teaser business namegoogle_ads
ad_group_ad_ad_gmail_ad_teaser_descriptionTEXTAd group ad ad gmail ad teaser descriptiongoogle_ads
ad_group_ad_ad_gmail_ad_teaser_headlineTEXTAd group ad ad gmail ad teaser headlinegoogle_ads
ad_group_ad_ad_gmail_ad_teaser_logo_imageTEXTAd group ad ad gmail ad teaser logo imagegoogle_ads
ad_group_ad_ad_groupTEXTAd group ad ad groupgoogle_ads
ad_group_ad_ad_hotel_adTEXTAd group ad ad hotel adgoogle_ads
ad_group_ad_ad_idNUMERICAd group ad ad idgoogle_ads
ad_group_ad_ad_image_ad_image_urlTEXTAd group ad ad image ad image urlgoogle_ads
ad_group_ad_ad_image_ad_media_fileTEXTAd group ad ad image ad media filegoogle_ads
ad_group_ad_ad_image_ad_mime_typeTEXTAd group ad ad image ad mime typegoogle_ads
ad_group_ad_ad_image_ad_nameTEXTAd group ad ad image ad namegoogle_ads
ad_group_ad_ad_image_ad_pixel_heightNUMERICAd group ad ad image ad pixel heightgoogle_ads
ad_group_ad_ad_image_ad_pixel_widthNUMERICAd group ad ad image ad pixel widthgoogle_ads
ad_group_ad_ad_image_ad_preview_image_urlTEXTAd group ad ad image ad preview image urlgoogle_ads
ad_group_ad_ad_image_ad_preview_pixel_heightNUMERICAd group ad ad image ad preview pixel heightgoogle_ads
ad_group_ad_ad_image_ad_preview_pixel_widthNUMERICAd group ad ad image ad preview pixel widthgoogle_ads
ad_group_ad_ad_legacy_app_install_adTEXTAd group ad ad legacy app install adgoogle_ads
ad_group_ad_ad_legacy_responsive_display_ad_accent_colorTEXTAd group ad ad legacy responsive display ad accent colorgoogle_ads
ad_group_ad_ad_legacy_responsive_display_ad_allow_flexible_colorBOOLEANAd group ad ad legacy responsive display ad allow flexible colorgoogle_ads
ad_group_ad_ad_legacy_responsive_display_ad_business_nameTEXTAd group ad ad legacy responsive display ad business namegoogle_ads
ad_group_ad_ad_legacy_responsive_display_ad_call_to_action_textTEXTAd group ad ad legacy responsive display ad call to action textgoogle_ads
ad_group_ad_ad_legacy_responsive_display_ad_descriptionTEXTAd group ad ad legacy responsive display ad descriptiongoogle_ads
ad_group_ad_ad_legacy_responsive_display_ad_format_settingTEXTAd group ad ad legacy responsive display ad format settinggoogle_ads
ad_group_ad_ad_legacy_responsive_display_ad_logo_imageTEXTAd group ad ad legacy responsive display ad logo imagegoogle_ads
ad_group_ad_ad_legacy_responsive_display_ad_long_headlineTEXTAd group ad ad legacy responsive display ad long headlinegoogle_ads
ad_group_ad_ad_legacy_responsive_display_ad_main_colorTEXTAd group ad ad legacy responsive display ad main colorgoogle_ads
ad_group_ad_ad_legacy_responsive_display_ad_marketing_imageTEXTAd group ad ad legacy responsive display ad marketing imagegoogle_ads
ad_group_ad_ad_legacy_responsive_display_ad_price_prefixTEXTAd group ad ad legacy responsive display ad price prefixgoogle_ads
ad_group_ad_ad_legacy_responsive_display_ad_promo_textTEXTAd group ad ad legacy responsive display ad promo textgoogle_ads
ad_group_ad_ad_legacy_responsive_display_ad_short_headlineTEXTAd group ad ad legacy responsive display ad short headlinegoogle_ads
ad_group_ad_ad_legacy_responsive_display_ad_square_logo_imageTEXTAd group ad ad legacy responsive display ad square logo imagegoogle_ads
ad_group_ad_ad_legacy_responsive_display_ad_square_marketing_imageTEXTAd group ad ad legacy responsive display ad square marketing imagegoogle_ads
ad_group_ad_ad_local_ad_call_to_actionsTEXTAd group ad ad local ad call to actionsgoogle_ads
ad_group_ad_ad_local_ad_descriptionsTEXTAd group ad ad local ad descriptionsgoogle_ads
ad_group_ad_ad_local_ad_headlinesTEXTAd group ad ad local ad headlinesgoogle_ads
ad_group_ad_ad_local_ad_logo_imagesTEXTAd group ad ad local ad logo imagesgoogle_ads
ad_group_ad_ad_local_ad_logo_images_assetTEXTAd group ad ad local ad logo images assetgoogle_ads
ad_group_ad_ad_local_ad_marketing_imagesTEXTAd group ad ad local ad marketing imagesgoogle_ads
ad_group_ad_ad_local_ad_marketing_images_assetTEXTAd group ad ad local ad marketing images assetgoogle_ads
ad_group_ad_ad_local_ad_path1TEXTAd group ad ad local ad path1google_ads
ad_group_ad_ad_local_ad_path2TEXTAd group ad ad local ad path2google_ads
ad_group_ad_ad_local_ad_videosTEXTAd group ad ad local ad videosgoogle_ads
ad_group_ad_ad_local_ad_videos_assetTEXTAd group ad ad local ad videos assetgoogle_ads
ad_group_ad_ad_nameTEXTAd group ad ad namegoogle_ads
ad_group_ad_ad_resource_nameTEXTAd group ad ad resource namegoogle_ads
ad_group_ad_ad_responsive_display_ad_accent_colorTEXTAd group ad ad responsive display ad accent colorgoogle_ads
ad_group_ad_ad_responsive_display_ad_allow_flexible_colorBOOLEANAd group ad ad responsive display ad allow flexible colorgoogle_ads
ad_group_ad_ad_responsive_display_ad_business_nameTEXTAd group ad ad responsive display ad business namegoogle_ads
ad_group_ad_ad_responsive_display_ad_call_to_action_textTEXTAd group ad ad responsive display ad call to action textgoogle_ads
ad_group_ad_ad_responsive_display_ad_control_spec_enable_asset_enhancementsBOOLEANAd group ad ad responsive display ad control spec enable asset enhancementsgoogle_ads
ad_group_ad_ad_responsive_display_ad_control_spec_enable_autogen_videoBOOLEANAd group ad ad responsive display ad control spec enable autogen videogoogle_ads
ad_group_ad_ad_responsive_display_ad_descriptionsTEXTAd group ad ad responsive display ad descriptionsgoogle_ads
ad_group_ad_ad_responsive_display_ad_format_settingTEXTAd group ad ad responsive display ad format settinggoogle_ads
ad_group_ad_ad_responsive_display_ad_headlinesTEXTAd group ad ad responsive display ad headlinesgoogle_ads
ad_group_ad_ad_responsive_display_ad_logo_imagesTEXTAd group ad ad responsive display ad logo imagesgoogle_ads
ad_group_ad_ad_responsive_display_ad_logo_images_assetTEXTAd group ad ad responsive display ad logo images assetgoogle_ads
ad_group_ad_ad_responsive_display_ad_long_headlineTEXTAd group ad ad responsive display ad long headlinegoogle_ads
ad_group_ad_ad_responsive_display_ad_main_colorTEXTAd group ad ad responsive display ad main colorgoogle_ads
ad_group_ad_ad_responsive_display_ad_marketing_imagesTEXTAd group ad ad responsive display ad marketing imagesgoogle_ads
ad_group_ad_ad_responsive_display_ad_marketing_images_assetTEXTAd group ad ad responsive display ad marketing images assetgoogle_ads
ad_group_ad_ad_responsive_display_ad_price_prefixTEXTAd group ad ad responsive display ad price prefixgoogle_ads
ad_group_ad_ad_responsive_display_ad_promo_textTEXTAd group ad ad responsive display ad promo textgoogle_ads
ad_group_ad_ad_responsive_display_ad_square_logo_imagesTEXTAd group ad ad responsive display ad square logo imagesgoogle_ads
ad_group_ad_ad_responsive_display_ad_square_logo_images_assetTEXTAd group ad ad responsive display ad square logo images assetgoogle_ads
ad_group_ad_ad_responsive_display_ad_square_marketing_imagesTEXTAd group ad ad responsive display ad square marketing imagesgoogle_ads
ad_group_ad_ad_responsive_display_ad_square_marketing_images_assetTEXTAd group ad ad responsive display ad square marketing images assetgoogle_ads
ad_group_ad_ad_responsive_display_ad_youtube_videosTEXTAd group ad ad responsive display ad youtube videosgoogle_ads
ad_group_ad_ad_responsive_display_ad_youtube_videos_assetTEXTAd group ad ad responsive display ad youtube videos assetgoogle_ads
ad_group_ad_ad_responsive_search_ad_descriptionsTEXTAd group ad ad responsive search ad descriptionsgoogle_ads
ad_group_ad_ad_responsive_search_ad_headlinesTEXTAd group ad ad responsive search ad headlinesgoogle_ads
ad_group_ad_ad_responsive_search_ad_path1TEXTAd group ad ad responsive search ad path1google_ads
ad_group_ad_ad_responsive_search_ad_path2TEXTAd group ad ad responsive search ad path2google_ads
ad_group_ad_ad_shopping_comparison_listing_ad_headlineTEXTAd group ad ad shopping comparison listing ad headlinegoogle_ads
ad_group_ad_ad_shopping_product_adTEXTAd group ad ad shopping product adgoogle_ads
ad_group_ad_ad_shopping_smart_adTEXTAd group ad ad shopping smart adgoogle_ads
ad_group_ad_ad_smart_campaign_ad_descriptionsTEXTAd group ad ad smart campaign ad descriptionsgoogle_ads
ad_group_ad_ad_smart_campaign_ad_headlinesTEXTAd group ad ad smart campaign ad headlinesgoogle_ads
ad_group_ad_ad_strengthTEXTAd group ad ad strengthgoogle_ads
ad_group_ad_ad_system_managed_resource_sourceTEXTAd group ad ad system managed resource sourcegoogle_ads
ad_group_ad_ad_text_ad_description1TEXTAd group ad ad text ad description1google_ads
ad_group_ad_ad_text_ad_description2TEXTAd group ad ad text ad description2google_ads
ad_group_ad_ad_text_ad_headlineTEXTAd group ad ad text ad headlinegoogle_ads
ad_group_ad_ad_tracking_url_templateTEXTAd group ad ad tracking url templategoogle_ads
ad_group_ad_ad_typeTEXTAd group ad ad typegoogle_ads
ad_group_ad_ad_url_collectionsTEXTAd group ad ad url collectionsgoogle_ads
ad_group_ad_ad_url_custom_parametersTEXTAd group ad ad url custom parametersgoogle_ads
ad_group_ad_ad_video_ad_bumper_companion_banner_assetTEXTAd group ad ad video ad bumper companion banner assetgoogle_ads
ad_group_ad_ad_video_ad_discovery_description1TEXTAd group ad ad video ad discovery description1google_ads
ad_group_ad_ad_video_ad_discovery_description2TEXTAd group ad ad video ad discovery description2google_ads
ad_group_ad_ad_video_ad_discovery_headlineTEXTAd group ad ad video ad discovery headlinegoogle_ads
ad_group_ad_ad_video_ad_discovery_thumbnailTEXTAd group ad ad video ad discovery thumbnailgoogle_ads
ad_group_ad_ad_video_ad_in_stream_action_button_labelTEXTAd group ad ad video ad in stream action button labelgoogle_ads
ad_group_ad_ad_video_ad_in_stream_action_headlineTEXTAd group ad ad video ad in stream action headlinegoogle_ads
ad_group_ad_ad_video_ad_in_stream_companion_banner_assetTEXTAd group ad ad video ad in stream companion banner assetgoogle_ads
ad_group_ad_ad_video_ad_non_skippable_action_button_labelTEXTAd group ad ad video ad non skippable action button labelgoogle_ads
ad_group_ad_ad_video_ad_non_skippable_action_headlineTEXTAd group ad ad video ad non skippable action headlinegoogle_ads
ad_group_ad_ad_video_ad_non_skippable_companion_banner_assetTEXTAd group ad ad video ad non skippable companion banner assetgoogle_ads
ad_group_ad_ad_video_ad_out_stream_descriptionTEXTAd group ad ad video ad out stream descriptiongoogle_ads
ad_group_ad_ad_video_ad_out_stream_headlineTEXTAd group ad ad video ad out stream headlinegoogle_ads
ad_group_ad_ad_video_ad_video_assetTEXTAd group ad ad video ad video assetgoogle_ads
ad_group_ad_ad_video_responsive_ad_call_to_actionsTEXTAd group ad ad video responsive ad call to actionsgoogle_ads
ad_group_ad_ad_video_responsive_ad_companion_bannersTEXTAd group ad ad video responsive ad companion bannersgoogle_ads
ad_group_ad_ad_video_responsive_ad_companion_banners_assetTEXTAd group ad ad video responsive ad companion banners assetgoogle_ads
ad_group_ad_ad_video_responsive_ad_descriptionsTEXTAd group ad ad video responsive ad descriptionsgoogle_ads
ad_group_ad_ad_video_responsive_ad_headlinesTEXTAd group ad ad video responsive ad headlinesgoogle_ads
ad_group_ad_ad_video_responsive_ad_long_headlinesTEXTAd group ad ad video responsive ad long headlinesgoogle_ads
ad_group_ad_ad_video_responsive_ad_videosTEXTAd group ad ad video responsive ad videosgoogle_ads
ad_group_ad_ad_video_responsive_ad_videos_assetTEXTAd group ad ad video responsive ad videos assetgoogle_ads
ad_group_ad_labelsTEXTAd group ad labelsgoogle_ads
ad_group_ad_policy_summary_approval_statusTEXTAd group ad policy summary approval statusgoogle_ads
ad_group_ad_policy_summary_policy_topic_entriesTEXTAd group ad policy summary policy topic entriesgoogle_ads
ad_group_ad_policy_summary_review_statusTEXTAd group ad policy summary review statusgoogle_ads
ad_group_ad_resource_nameTEXTAd group ad resource namegoogle_ads
ad_group_ad_statusTEXTAd group ad statusgoogle_ads
ad_group_campaignTEXTAd group campaigngoogle_ads
ad_group_excluded_parent_asset_field_typesTEXTAd group excluded parent asset field typesgoogle_ads
ad_group_explorer_auto_optimizer_setting_opt_inBOOLEANAd group explorer auto optimizer setting opt ingoogle_ads
ad_group_idNUMERICAd group idgoogle_ads
apple_search_ads
bing
ad_group_labelsTEXTAd group labelsgoogle_ads
ad_group_nameTEXTAd group namegoogle_ads
apple_search_ads
bing
ad_group_percent_cpc_bid_microsNUMERICAd group percent cpc bid microsgoogle_ads
ad_group_resource_nameTEXTAd group resource namegoogle_ads
ad_group_statusTEXTAd group statusgoogle_ads
apple_search_ads
ad_group_target_cpa_microsNUMERICAd group target cpa microsgoogle_ads
ad_group_target_cpm_microsNUMERICAd group target cpm microsgoogle_ads
ad_group_target_roasNUMERICAd group target roasgoogle_ads
ad_group_targeting_setting_target_restrictionsTEXTAd group targeting setting target restrictionsgoogle_ads
ad_group_typeTEXTAd group typegoogle_ads
ad_hotel_adTEXTAd hotel adgoogle_ads
ad_image_ad_image_urlTEXTAd image ad image urlgoogle_ads
ad_image_ad_media_fileTEXTAd image ad media filegoogle_ads
ad_image_ad_mime_typeTEXTAd image ad mime typegoogle_ads
ad_image_ad_nameTEXTAd image ad namegoogle_ads
ad_image_ad_pixel_heightNUMERICAd image ad pixel heightgoogle_ads
ad_image_ad_pixel_widthNUMERICAd image ad pixel widthgoogle_ads
ad_image_ad_preview_image_urlTEXTAd image ad preview image urlgoogle_ads
ad_image_ad_preview_pixel_heightNUMERICAd image ad preview pixel heightgoogle_ads
ad_image_ad_preview_pixel_widthNUMERICAd image ad preview pixel widthgoogle_ads
ad_legacy_app_install_adTEXTAd legacy app install adgoogle_ads
ad_legacy_responsive_display_ad_accent_colorTEXTAd legacy responsive display ad accent colorgoogle_ads
ad_legacy_responsive_display_ad_allow_flexible_colorBOOLEANAd legacy responsive display ad allow flexible colorgoogle_ads
ad_legacy_responsive_display_ad_business_nameTEXTAd legacy responsive display ad business namegoogle_ads
ad_legacy_responsive_display_ad_call_to_action_textTEXTAd legacy responsive display ad call to action textgoogle_ads
ad_legacy_responsive_display_ad_descriptionTEXTAd legacy responsive display ad descriptiongoogle_ads
ad_legacy_responsive_display_ad_format_settingTEXTAd legacy responsive display ad format settinggoogle_ads
ad_legacy_responsive_display_ad_logo_imageTEXTAd legacy responsive display ad logo imagegoogle_ads
ad_legacy_responsive_display_ad_long_headlineTEXTAd legacy responsive display ad long headlinegoogle_ads
ad_legacy_responsive_display_ad_main_colorTEXTAd legacy responsive display ad main colorgoogle_ads
ad_legacy_responsive_display_ad_marketing_imageTEXTAd legacy responsive display ad marketing imagegoogle_ads
ad_legacy_responsive_display_ad_price_prefixTEXTAd legacy responsive display ad price prefixgoogle_ads
ad_legacy_responsive_display_ad_promo_textTEXTAd legacy responsive display ad promo textgoogle_ads
ad_legacy_responsive_display_ad_short_headlineTEXTAd legacy responsive display ad short headlinegoogle_ads
ad_legacy_responsive_display_ad_square_logo_imageTEXTAd legacy responsive display ad square logo imagegoogle_ads
ad_legacy_responsive_display_ad_square_marketing_imageTEXTAd legacy responsive display ad square marketing imagegoogle_ads
ad_local_ad_call_to_actionsTEXTAd local ad call to actionsgoogle_ads
ad_local_ad_descriptionsTEXTAd local ad descriptionsgoogle_ads
ad_local_ad_headlinesTEXTAd local ad headlinesgoogle_ads
ad_local_ad_logo_imagesTEXTAd local ad logo imagesgoogle_ads
ad_local_ad_logo_images_assetTEXTAd local ad logo images assetgoogle_ads
ad_local_ad_marketing_imagesTEXTAd local ad marketing imagesgoogle_ads
ad_local_ad_marketing_images_assetTEXTAd local ad marketing images assetgoogle_ads
ad_local_ad_path1TEXTAd local ad path1google_ads
ad_local_ad_path2TEXTAd local ad path2google_ads
ad_local_ad_videosTEXTAd local ad videosgoogle_ads
ad_local_ad_videos_assetTEXTAd local ad videos assetgoogle_ads
ad_network_typeTEXTAd network typegoogle_ads
ad_network_type2TEXTAd network type2google_ads
ad_resource_nameTEXTAd resource namegoogle_ads
ad_responsive_display_ad_accent_colorTEXTAd responsive display ad accent colorgoogle_ads
ad_responsive_display_ad_allow_flexible_colorBOOLEANAd responsive display ad allow flexible colorgoogle_ads
ad_responsive_display_ad_business_nameTEXTAd responsive display ad business namegoogle_ads
ad_responsive_display_ad_call_to_action_textTEXTAd responsive display ad call to action textgoogle_ads
ad_responsive_display_ad_control_spec_enable_asset_enhancementsBOOLEANAd responsive display ad control spec enable asset enhancementsgoogle_ads
ad_responsive_display_ad_control_spec_enable_autogen_videoBOOLEANAd responsive display ad control spec enable autogen videogoogle_ads
ad_responsive_display_ad_descriptionsTEXTAd responsive display ad descriptionsgoogle_ads
ad_responsive_display_ad_format_settingTEXTAd responsive display ad format settinggoogle_ads
ad_responsive_display_ad_headlinesTEXTAd responsive display ad headlinesgoogle_ads
ad_responsive_display_ad_logo_imagesTEXTAd responsive display ad logo imagesgoogle_ads
ad_responsive_display_ad_logo_images_assetTEXTAd responsive display ad logo images assetgoogle_ads
ad_responsive_display_ad_long_headlineTEXTAd responsive display ad long headlinegoogle_ads
ad_responsive_display_ad_main_colorTEXTAd responsive display ad main colorgoogle_ads
ad_responsive_display_ad_marketing_imagesTEXTAd responsive display ad marketing imagesgoogle_ads
ad_responsive_display_ad_marketing_images_assetTEXTAd responsive display ad marketing images assetgoogle_ads
ad_responsive_display_ad_price_prefixTEXTAd responsive display ad price prefixgoogle_ads
ad_responsive_display_ad_promo_textTEXTAd responsive display ad promo textgoogle_ads
ad_responsive_display_ad_square_logo_imagesTEXTAd responsive display ad square logo imagesgoogle_ads
ad_responsive_display_ad_square_logo_images_assetTEXTAd responsive display ad square logo images assetgoogle_ads
ad_responsive_display_ad_square_marketing_imagesTEXTAd responsive display ad square marketing imagesgoogle_ads
ad_responsive_display_ad_square_marketing_images_assetTEXTAd responsive display ad square marketing images assetgoogle_ads
ad_responsive_display_ad_youtube_videosTEXTAd responsive display ad youtube videosgoogle_ads
ad_responsive_display_ad_youtube_videos_assetTEXTAd responsive display ad youtube videos assetgoogle_ads
ad_responsive_search_ad_descriptionsTEXTAd responsive search ad descriptionsgoogle_ads
ad_responsive_search_ad_headlinesTEXTAd responsive search ad headlinesgoogle_ads
ad_responsive_search_ad_path1TEXTAd responsive search ad path1google_ads
ad_responsive_search_ad_path2TEXTAd responsive search ad path2google_ads
ad_rotation_modeTEXTAd rotation modegoogle_ads
ad_serving_optimization_statusTEXTAd serving optimization statusgoogle_ads
ad_shopping_comparison_listing_ad_headlineTEXTAd shopping comparison listing ad headlinegoogle_ads
ad_shopping_product_adTEXTAd shopping product adgoogle_ads
ad_shopping_smart_adTEXTAd shopping smart adgoogle_ads
ad_smart_campaign_ad_descriptionsTEXTAd smart campaign ad descriptionsgoogle_ads
ad_smart_campaign_ad_headlinesTEXTAd smart campaign ad headlinesgoogle_ads
ad_strengthTEXTAd strengthgoogle_ads
ad_system_managed_resource_sourceTEXTAd system managed resource sourcegoogle_ads
ad_text_ad_description1TEXTAd text ad description1google_ads
ad_text_ad_description2TEXTAd text ad description2google_ads
ad_text_ad_headlineTEXTAd text ad headlinegoogle_ads
ad_tracking_url_templateTEXTAd tracking url templategoogle_ads
ad_typeTEXTAd typegoogle_ads
cm360
ad_url_collectionsTEXTAd url collectionsgoogle_ads
ad_url_custom_parametersTEXTAd url custom parametersgoogle_ads
ad_video_ad_bumper_companion_banner_assetTEXTAd video ad bumper companion banner assetgoogle_ads
ad_video_ad_discovery_description1TEXTAd video ad discovery description1google_ads
ad_video_ad_discovery_description2TEXTAd video ad discovery description2google_ads
ad_video_ad_discovery_headlineTEXTAd video ad discovery headlinegoogle_ads
ad_video_ad_discovery_thumbnailTEXTAd video ad discovery thumbnailgoogle_ads
ad_video_ad_in_stream_action_button_labelTEXTAd video ad in stream action button labelgoogle_ads
ad_video_ad_in_stream_action_headlineTEXTAd video ad in stream action headlinegoogle_ads
ad_video_ad_in_stream_companion_banner_assetTEXTAd video ad in stream companion banner assetgoogle_ads
ad_video_ad_non_skippable_action_button_labelTEXTAd video ad non skippable action button labelgoogle_ads
ad_video_ad_non_skippable_action_headlineTEXTAd video ad non skippable action headlinegoogle_ads
ad_video_ad_non_skippable_companion_banner_assetTEXTAd video ad non skippable companion banner assetgoogle_ads
ad_video_ad_out_stream_descriptionTEXTAd video ad out stream descriptiongoogle_ads
ad_video_ad_out_stream_headlineTEXTAd video ad out stream headlinegoogle_ads
ad_video_ad_video_assetTEXTAd video ad video assetgoogle_ads
ad_video_responsive_ad_call_to_actionsTEXTAd video responsive ad call to actionsgoogle_ads
ad_video_responsive_ad_companion_bannersTEXTAd video responsive ad companion bannersgoogle_ads
ad_video_responsive_ad_companion_banners_assetTEXTAd video responsive ad companion banners assetgoogle_ads
ad_video_responsive_ad_descriptionsTEXTAd video responsive ad descriptionsgoogle_ads
ad_video_responsive_ad_headlinesTEXTAd video responsive ad headlinesgoogle_ads
ad_video_responsive_ad_long_headlinesTEXTAd video responsive ad long headlinesgoogle_ads
ad_video_responsive_ad_videosTEXTAd video responsive ad videosgoogle_ads
ad_video_responsive_ad_videos_assetTEXTAd video responsive ad videos assetgoogle_ads
advertising_channel_sub_typeTEXTAdvertising channel sub typegoogle_ads
advertising_channel_typeTEXTAdvertising channel typegoogle_ads
aggregator_idNUMERICAggregator idgoogle_ads
all_conversion_rateNUMERICAll conversion rategoogle_ads
bing
all_conversion_valueNUMERICAll conversion valuegoogle_ads
all_conversionsNUMERICAll conversionsgoogle_ads
bing
all_conversions_by_conversion_dateNUMERICAll conversions by conversion dategoogle_ads
all_conversions_from_click_to_callNUMERICAll conversions from click to callgoogle_ads
all_conversions_from_directionsNUMERICAll conversions from directionsgoogle_ads
all_conversions_from_interactions_rateNUMERICAll conversions from interactions rategoogle_ads
all_conversions_from_interactions_value_per_interactionNUMERICAll conversions from interactions value per interactiongoogle_ads
all_conversions_from_menuNUMERICAll conversions from menugoogle_ads
all_conversions_from_orderNUMERICAll conversions from ordergoogle_ads
all_conversions_from_other_engagementNUMERICAll conversions from other engagementgoogle_ads
all_conversions_from_store_visitNUMERICAll conversions from store visitgoogle_ads
all_conversions_from_store_websiteNUMERICAll conversions from store websitegoogle_ads
all_conversions_valueNUMERICAll conversions valuegoogle_ads
all_conversions_value_by_conversion_dateNUMERICAll conversions value by conversion dategoogle_ads
all_conversions_value_per_costNUMERICAll conversions value per costgoogle_ads
amountNUMERICAmountgoogle_ads
stripe
amount_microsNUMERICAmount microsgoogle_ads
app_campaign_setting_app_idTEXTApp campaign setting app idgoogle_ads
app_campaign_setting_app_storeTEXTApp campaign setting app storegoogle_ads
app_campaign_setting_bidding_strategy_goal_typeTEXTApp campaign setting bidding strategy goal typegoogle_ads
auto_tagging_enabledBOOLEANAuto tagging enabledgoogle_ads
average_costNUMERICAverage costgoogle_ads
average_cpcNUMERICAverage cpcgoogle_ads
bing
average_cpeNUMERICAverage cpegoogle_ads
average_cpmNUMERICAverage cpmgoogle_ads
bing
average_cpvNUMERICAverage cpvgoogle_ads
average_page_viewsNUMERICAverage page viewsgoogle_ads
average_pageviewsNUMERICAverage pageviewsgoogle_ads
average_time_on_siteNUMERICAverage time on sitegoogle_ads
base_ad_groupTEXTBase ad groupgoogle_ads
base_ad_group_idTEXTBase ad group idgoogle_ads
base_campaignTEXTBase campaigngoogle_ads
base_campaign_idTEXTBase campaign idgoogle_ads
benchmark_average_max_cpcNUMERICBenchmark average max cpcgoogle_ads
bidding_strategyTEXTBidding strategygoogle_ads
bidding_strategy_campaign_countNUMERICBidding strategy campaign countgoogle_ads
bidding_strategy_currency_codeTEXTBidding strategy currency codegoogle_ads
bidding_strategy_effective_currency_codeTEXTBidding strategy effective currency codegoogle_ads
bidding_strategy_enhanced_cpcTEXTBidding strategy enhanced cpcgoogle_ads
bidding_strategy_idTEXTBidding strategy idgoogle_ads
bidding_strategy_maximize_conversion_value_cpc_bid_ceiling_microsNUMERICBidding strategy maximize conversion value cpc bid ceiling microsgoogle_ads
bidding_strategy_maximize_conversion_value_cpc_bid_floor_microsNUMERICBidding strategy maximize conversion value cpc bid floor microsgoogle_ads
bidding_strategy_maximize_conversion_value_target_roasNUMERICBidding strategy maximize conversion value target roasgoogle_ads
bidding_strategy_maximize_conversions_cpc_bid_ceiling_microsNUMERICBidding strategy maximize conversions cpc bid ceiling microsgoogle_ads
bidding_strategy_maximize_conversions_cpc_bid_floor_microsNUMERICBidding strategy maximize conversions cpc bid floor microsgoogle_ads
bidding_strategy_maximize_conversions_target_cpaNUMERICBidding strategy maximize conversions target cpagoogle_ads
bidding_strategy_nameTEXTBidding strategy namegoogle_ads
bidding_strategy_non_removed_campaign_countNUMERICBidding strategy non removed campaign countgoogle_ads
bidding_strategy_resource_nameTEXTBidding strategy resource namegoogle_ads
bidding_strategy_sourceTEXTBidding strategy sourcegoogle_ads
bidding_strategy_statusTEXTBidding strategy statusgoogle_ads
bidding_strategy_target_cpa_cpc_bid_ceiling_microsNUMERICBidding strategy target cpa cpc bid ceiling microsgoogle_ads
bidding_strategy_target_cpa_cpc_bid_floor_microsNUMERICBidding strategy target cpa cpc bid floor microsgoogle_ads
bidding_strategy_target_cpa_target_cpa_microsNUMERICBidding strategy target cpa target cpa microsgoogle_ads
bidding_strategy_target_impression_share_cpc_bid_ceiling_microsNUMERICBidding strategy target impression share cpc bid ceiling microsgoogle_ads
bidding_strategy_target_impression_share_locationTEXTBidding strategy target impression share locationgoogle_ads
bidding_strategy_target_impression_share_location_fraction_microsNUMERICBidding strategy target impression share location fraction microsgoogle_ads
bidding_strategy_target_roas_cpc_bid_ceiling_microsNUMERICBidding strategy target roas cpc bid ceiling microsgoogle_ads
bidding_strategy_target_roas_cpc_bid_floor_microsNUMERICBidding strategy target roas cpc bid floor microsgoogle_ads
bidding_strategy_target_roas_target_roasNUMERICBidding strategy target roas target roasgoogle_ads
bidding_strategy_target_spend_cpc_bid_ceiling_microsNUMERICBidding strategy target spend cpc bid ceiling microsgoogle_ads
bidding_strategy_target_spend_target_spend_microsNUMERICBidding strategy target spend target spend microsgoogle_ads
bidding_strategy_typeTEXTBidding strategy typegoogle_ads
bounce_rateNUMERICBounce rategoogle_ads
brandTEXTBrandgoogle_ads
amazon_mws
budget_campaign_association_status_campaignTEXTBudget campaign association status campaigngoogle_ads
budget_campaign_association_status_statusTEXTBudget campaign association status statusgoogle_ads
budget_idTEXTBudget idgoogle_ads
call_reporting_setting_call_conversion_actionTEXTCall reporting setting call conversion actiongoogle_ads
call_reporting_setting_call_conversion_reporting_enabledBOOLEANCall reporting setting call conversion reporting enabledgoogle_ads
call_reporting_setting_call_reporting_enabledBOOLEANCall reporting setting call reporting enabledgoogle_ads
campaign_accessible_bidding_strategyTEXTCampaign accessible bidding strategygoogle_ads
campaign_ad_serving_optimization_statusTEXTCampaign ad serving optimization statusgoogle_ads
campaign_app_campaign_setting_app_idTEXTCampaign app campaign setting app idgoogle_ads
campaign_app_campaign_setting_app_storeTEXTCampaign app campaign setting app storegoogle_ads
campaign_app_campaign_setting_bidding_strategy_goal_typeTEXTCampaign app campaign setting bidding strategy goal typegoogle_ads
campaign_budgetTEXTCampaign budgetgoogle_ads
amazon_ads
campaign_budget_delivery_methodTEXTCampaign budget delivery methodgoogle_ads
campaign_budget_idTEXTCampaign budget idgoogle_ads
dv360
campaign_budget_nameTEXTCampaign budget namegoogle_ads
dv360
campaign_budget_recommended_budget_estimated_change_weekly_clicksNUMERICCampaign budget recommended budget estimated change weekly clicksgoogle_ads
campaign_budget_recommended_budget_estimated_change_weekly_cost_microsNUMERICCampaign budget recommended budget estimated change weekly cost microsgoogle_ads
campaign_budget_recommended_budget_estimated_change_weekly_interactionsNUMERICCampaign budget recommended budget estimated change weekly interactionsgoogle_ads
campaign_budget_recommended_budget_estimated_change_weekly_viewsNUMERICCampaign budget recommended budget estimated change weekly viewsgoogle_ads
campaign_budget_reference_countNUMERICCampaign budget reference countgoogle_ads
campaign_budget_resource_nameTEXTCampaign budget resource namegoogle_ads
campaign_budget_statusTEXTCampaign budget statusgoogle_ads
campaign_budget_typeTEXTCampaign budget typegoogle_ads
amazon_ads
campaign_commission_commission_rate_microsNUMERICCampaign commission commission rate microsgoogle_ads
campaign_countNUMERICCampaign countgoogle_ads
campaign_dynamic_search_ads_setting_domain_nameTEXTCampaign dynamic search ads setting domain namegoogle_ads
campaign_dynamic_search_ads_setting_feedsTEXTCampaign dynamic search ads setting feedsgoogle_ads
campaign_dynamic_search_ads_setting_language_codeTEXTCampaign dynamic search ads setting language codegoogle_ads
campaign_dynamic_search_ads_setting_use_supplied_urls_onlyBOOLEANCampaign dynamic search ads setting use supplied urls onlygoogle_ads
campaign_excluded_parent_asset_field_typesTEXTCampaign excluded parent asset field typesgoogle_ads
campaign_frequency_capsTEXTCampaign frequency capsgoogle_ads
campaign_geo_target_type_setting_negative_geo_target_typeTEXTCampaign geo target type setting negative geo target typegoogle_ads
campaign_geo_target_type_setting_positive_geo_target_typeTEXTCampaign geo target type setting positive geo target typegoogle_ads
campaign_hotel_setting_hotel_center_idNUMERICCampaign hotel setting hotel center idgoogle_ads
campaign_labelsTEXTCampaign labelsgoogle_ads
campaign_local_campaign_setting_location_source_typeTEXTCampaign local campaign setting location source typegoogle_ads
campaign_manual_cpc_enhanced_cpc_enabledBOOLEANCampaign manual cpc enhanced cpc enabledgoogle_ads
campaign_manual_cpmTEXTCampaign manual cpmgoogle_ads
campaign_manual_cpvTEXTCampaign manual cpvgoogle_ads
campaign_maximize_conversions_target_cpaNUMERICCampaign maximize conversions target cpagoogle_ads
campaign_nameTEXTCampaign namegoogle_ads
googleanalytics4
pinterest
salesforce
campaign_network_settings_target_content_networkBOOLEANCampaign network settings target content networkgoogle_ads
campaign_network_settings_target_google_searchBOOLEANCampaign network settings target google searchgoogle_ads
campaign_network_settings_target_partner_search_networkBOOLEANCampaign network settings target partner search networkgoogle_ads
campaign_network_settings_target_search_networkBOOLEANCampaign network settings target search networkgoogle_ads
campaign_optimization_goal_setting_optimization_goal_typesTEXTCampaign optimization goal setting optimization goal typesgoogle_ads
campaign_optimization_scoreNUMERICCampaign optimization scoregoogle_ads
campaign_payment_modeTEXTCampaign payment modegoogle_ads
campaign_percent_cpc_cpc_bid_ceiling_microsNUMERICCampaign percent cpc cpc bid ceiling microsgoogle_ads
campaign_percent_cpc_enhanced_cpc_enabledBOOLEANCampaign percent cpc enhanced cpc enabledgoogle_ads
campaign_real_time_bidding_setting_opt_inBOOLEANCampaign real time bidding setting opt ingoogle_ads
campaign_resource_nameTEXTCampaign resource namegoogle_ads
campaign_selective_optimization_conversion_actionsTEXTCampaign selective optimization conversion actionsgoogle_ads
campaign_shopping_setting_campaign_priorityNUMERICCampaign shopping setting campaign prioritygoogle_ads
campaign_shopping_setting_enable_localBOOLEANCampaign shopping setting enable localgoogle_ads
campaign_shopping_setting_merchant_idNUMERICCampaign shopping setting merchant idgoogle_ads
campaign_shopping_setting_sales_countryTEXTCampaign shopping setting sales countrygoogle_ads
campaign_statusTEXTCampaign statusgoogle_ads
amazon_ads
pinterest
salesforce
campaign_target_cpa_cpc_bid_ceiling_microsNUMERICCampaign target cpa cpc bid ceiling microsgoogle_ads
campaign_target_cpa_cpc_bid_floor_microsNUMERICCampaign target cpa cpc bid floor microsgoogle_ads
campaign_target_cpa_target_cpa_microsNUMERICCampaign target cpa target cpa microsgoogle_ads
campaign_target_cpmTEXTCampaign target cpmgoogle_ads
campaign_target_impression_share_cpc_bid_ceiling_microsNUMERICCampaign target impression share cpc bid ceiling microsgoogle_ads
campaign_target_impression_share_locationTEXTCampaign target impression share locationgoogle_ads
campaign_target_impression_share_location_fraction_microsNUMERICCampaign target impression share location fraction microsgoogle_ads
campaign_target_roas_cpc_bid_ceiling_microsNUMERICCampaign target roas cpc bid ceiling microsgoogle_ads
campaign_target_roas_cpc_bid_floor_microsNUMERICCampaign target roas cpc bid floor microsgoogle_ads
campaign_target_roas_target_roasNUMERICCampaign target roas target roasgoogle_ads
campaign_target_spend_cpc_bid_ceiling_microsNUMERICCampaign target spend cpc bid ceiling microsgoogle_ads
campaign_target_spend_target_spend_microsNUMERICCampaign target spend target spend microsgoogle_ads
campaign_targeting_setting_target_restrictionsTEXTCampaign targeting setting target restrictionsgoogle_ads
campaign_tracking_setting_tracking_urlTEXTCampaign tracking setting tracking urlgoogle_ads
campaign_trial_typeTEXTCampaign trial typegoogle_ads
campaign_url_expansion_opt_outBOOLEANCampaign url expansion opt outgoogle_ads
campaign_vanity_pharma_vanity_pharma_display_url_modeTEXTCampaign vanity pharma vanity pharma display url modegoogle_ads
campaign_vanity_pharma_vanity_pharma_textTEXTCampaign vanity pharma vanity pharma textgoogle_ads
campaign_video_brand_safety_suitabilityTEXTCampaign video brand safety suitabilitygoogle_ads
category_l1TEXTCategory l1google_ads
category_l2TEXTCategory l2google_ads
category_l3TEXTCategory l3google_ads
category_l4TEXTCategory l4google_ads
category_l5TEXTCategory l5google_ads
channelTEXTChannelgoogle_ads
appsflyer
channel_exclusivityTEXTChannel exclusivitygoogle_ads
click_typeTEXTClick typegoogle_ads
commission_commission_rate_microsNUMERICCommission commission rate microsgoogle_ads
content_bid_criterion_type_groupTEXTContent bid criterion type groupgoogle_ads
content_budget_lost_impression_shareNUMERICContent budget lost impression sharegoogle_ads
content_impression_shareNUMERICContent impression sharegoogle_ads
content_rank_lost_impression_shareNUMERICContent rank lost impression sharegoogle_ads
conversion_actionTEXTConversion actiongoogle_ads
conversion_action_categoryTEXTConversion action categorygoogle_ads
conversion_action_nameTEXTConversion action namegoogle_ads
conversion_adjustmentBOOLEANConversion adjustmentgoogle_ads
conversion_adjustment_lag_bucketTEXTConversion adjustment lag bucketgoogle_ads
conversion_attribution_event_typeTEXTConversion attribution event typegoogle_ads
conversion_category_nameTEXTConversion category namegoogle_ads
conversion_lag_bucketTEXTConversion lag bucketgoogle_ads
conversion_last_conversion_dateDATEConversion last conversion dategoogle_ads
conversion_last_received_request_date_timeDATEConversion last received request date timegoogle_ads
conversion_or_adjustment_lag_bucketTEXTConversion or adjustment lag bucketgoogle_ads
conversion_rateNUMERICConversion rategoogle_ads
apple_search_ads
outbrain
snapchat
tiktok
conversion_tracker_idTEXTConversion tracker idgoogle_ads
conversion_tracking_setting_conversion_tracking_idNUMERICConversion tracking setting conversion tracking idgoogle_ads
conversion_tracking_setting_cross_account_conversion_tracking_idNUMERICConversion tracking setting cross account conversion tracking idgoogle_ads
conversion_type_nameTEXTConversion type namegoogle_ads
conversion_valueNUMERICConversion valuegoogle_ads
rtbhouse
conversion_value_rule_primary_dimensionTEXTConversion value rule primary dimensiongoogle_ads
conversionsNUMERICConversionsgoogle_ads
adroll
bing
cm360
dv360
googleanalytics4
linkedin
outbrain
tiktok
conversions_by_conversion_dateNUMERICConversions by conversion dategoogle_ads
conversions_from_interactions_rateNUMERICConversions from interactions rategoogle_ads
conversions_from_interactions_value_per_interactionNUMERICConversions from interactions value per interactiongoogle_ads
conversions_valueNUMERICConversions valuegoogle_ads
taboola
conversions_value_by_conversion_dateNUMERICConversions value by conversion dategoogle_ads
conversions_value_per_costNUMERICConversions value per costgoogle_ads
costNUMERICCostgoogle_ads
adform
amazon_ads
rtbhouse
cost_microsNUMERICCost microsgoogle_ads
cost_per_all_conversionNUMERICCost per all conversiongoogle_ads
cost_per_all_conversionsNUMERICCost per all conversionsgoogle_ads
cost_per_conversionNUMERICCost per conversiongoogle_ads
cost_per_current_model_attributed_conversionNUMERICCost per current model attributed conversiongoogle_ads
country_criteria_idTEXTCountry criteria idgoogle_ads
cpc_bidNUMERICCpc bidgoogle_ads
cpc_bid_microsNUMERICCpc bid microsgoogle_ads
cpm_bidNUMERICCpm bidgoogle_ads
cpm_bid_microsNUMERICCpm bid microsgoogle_ads
cpv_bidNUMERICCpv bidgoogle_ads
cpv_bid_microsNUMERICCpv bid microsgoogle_ads
cross_device_conversionsNUMERICCross device conversionsgoogle_ads
currency_codeTEXTCurrency codegoogle_ads
current_model_attributed_conversion_valueNUMERICCurrent model attributed conversion valuegoogle_ads
current_model_attributed_conversionsNUMERICCurrent model attributed conversionsgoogle_ads
current_model_attributed_conversions_from_interactions_rateNUMERICCurrent model attributed conversions from interactions rategoogle_ads
current_model_attributed_conversions_from_interactions_value_per_interactionNUMERICCurrent model attributed conversions from interactions value per interactiongoogle_ads
current_model_attributed_conversions_valueNUMERICCurrent model attributed conversions valuegoogle_ads
current_model_attributed_conversions_value_per_costNUMERICCurrent model attributed conversions value per costgoogle_ads
custom_attribute0TEXTCustom attribute0google_ads
custom_attribute1TEXTCustom attribute1google_ads
custom_attribute2TEXTCustom attribute2google_ads
custom_attribute3TEXTCustom attribute3google_ads
custom_attribute4TEXTCustom attribute4google_ads
customer_auto_tagging_enabledBOOLEANCustomer auto tagging enabledgoogle_ads
customer_call_reporting_setting_call_conversion_actionTEXTCustomer call reporting setting call conversion actiongoogle_ads
customer_call_reporting_setting_call_conversion_reporting_enabledBOOLEANCustomer call reporting setting call conversion reporting enabledgoogle_ads
customer_call_reporting_setting_call_reporting_enabledBOOLEANCustomer call reporting setting call reporting enabledgoogle_ads
customer_conversion_tracking_setting_conversion_tracking_idNUMERICCustomer conversion tracking setting conversion tracking idgoogle_ads
customer_conversion_tracking_setting_cross_account_conversion_tracking_idNUMERICCustomer conversion tracking setting cross account conversion tracking idgoogle_ads
customer_descriptive_nameTEXTCustomer descriptive namegoogle_ads
customer_final_url_suffixTEXTCustomer final url suffixgoogle_ads
customer_has_partners_badgeBOOLEANCustomer has partners badgegoogle_ads
customer_managerBOOLEANCustomer managergoogle_ads
customer_optimization_scoreNUMERICCustomer optimization scoregoogle_ads
customer_optimization_score_weightNUMERICCustomer optimization score weightgoogle_ads
customer_pay_per_conversion_eligibility_failure_reasonsTEXTCustomer pay per conversion eligibility failure reasonsgoogle_ads
customer_remarketing_setting_google_global_site_tagTEXTCustomer remarketing setting google global site taggoogle_ads
customer_resource_nameTEXTCustomer resource namegoogle_ads
customer_test_accountBOOLEANCustomer test accountgoogle_ads
customer_tracking_url_templateTEXTCustomer tracking url templategoogle_ads
day_of_weekTEXTDay of weekgoogle_ads
delivery_methodTEXTDelivery methodgoogle_ads
descriptive_nameTEXTDescriptive namegoogle_ads
deviceTEXTDevicegoogle_ads
bing
criteo
rtbhouse
searchconsole
display_custom_bid_dimensionTEXTDisplay custom bid dimensiongoogle_ads
dynamic_search_ads_setting_domain_nameTEXTDynamic search ads setting domain namegoogle_ads
dynamic_search_ads_setting_feedsTEXTDynamic search ads setting feedsgoogle_ads
dynamic_search_ads_setting_language_codeTEXTDynamic search ads setting language codegoogle_ads
dynamic_search_ads_setting_use_supplied_urls_onlyBOOLEANDynamic search ads setting use supplied urls onlygoogle_ads
effective_currency_codeTEXTEffective currency codegoogle_ads
effective_target_cpa_microsNUMERICEffective target cpa microsgoogle_ads
effective_target_cpa_sourceTEXTEffective target cpa sourcegoogle_ads
effective_target_roasNUMERICEffective target roasgoogle_ads
effective_target_roas_sourceTEXTEffective target roas sourcegoogle_ads
end_dateDATEEnd dategoogle_ads
instagram
engagement_rateNUMERICEngagement rategoogle_ads
linkedin
engagementsNUMERICEngagementsgoogle_ads
adform
linkedin
pinterest
twitter
enhanced_cpcTEXTEnhanced cpcgoogle_ads
excluded_parent_asset_field_typesTEXTExcluded parent asset field typesgoogle_ads
experiment_typeTEXTExperiment typegoogle_ads
explicitly_sharedBOOLEANExplicitly sharedgoogle_ads
explorer_auto_optimizer_setting_opt_inBOOLEANExplorer auto optimizer setting opt ingoogle_ads
external_conversion_sourceTEXTExternal conversion sourcegoogle_ads
external_customer_idNUMERICExternal customer idgoogle_ads
final_urlTEXTFinal urlgoogle_ads
bing
final_url_suffixTEXTFinal url suffixgoogle_ads
bing
frequency_capsTEXTFrequency capsgoogle_ads
geo_target_airportTEXTGeo target airportgoogle_ads
geo_target_cantonTEXTGeo target cantongoogle_ads
geo_target_cityTEXTGeo target citygoogle_ads
geo_target_countryTEXTGeo target countrygoogle_ads
geo_target_countyTEXTGeo target countygoogle_ads
geo_target_districtTEXTGeo target districtgoogle_ads
geo_target_metroTEXTGeo target metrogoogle_ads
geo_target_most_specific_locationTEXTGeo target most specific locationgoogle_ads
geo_target_postal_codeTEXTGeo target postal codegoogle_ads
geo_target_provinceTEXTGeo target provincegoogle_ads
geo_target_regionTEXTGeo target regiongoogle_ads
geo_target_stateTEXTGeo target stategoogle_ads
geo_target_type_setting_negative_geo_target_typeTEXTGeo target type setting negative geo target typegoogle_ads
geo_target_type_setting_positive_geo_target_typeTEXTGeo target type setting positive geo target typegoogle_ads
gmail_forwardsNUMERICGmail forwardsgoogle_ads
gmail_savesNUMERICGmail savesgoogle_ads
gmail_secondary_clicksNUMERICGmail secondary clicksgoogle_ads
has_partners_badgeBOOLEANHas partners badgegoogle_ads
has_recommended_budgetBOOLEANHas recommended budgetgoogle_ads
historical_creative_quality_scoreTEXTHistorical creative quality scoregoogle_ads
historical_landing_page_quality_scoreTEXTHistorical landing page quality scoregoogle_ads
historical_quality_scoreNUMERICHistorical quality scoregoogle_ads
historical_search_predicted_ctrTEXTHistorical search predicted ctrgoogle_ads
hotel_average_lead_value_microsNUMERICHotel average lead value microsgoogle_ads
hotel_booking_window_daysNUMERICHotel booking window daysgoogle_ads
hotel_center_idNUMERICHotel center idgoogle_ads
hotel_check_in_dateDATEHotel check in dategoogle_ads
hotel_check_in_day_of_weekTEXTHotel check in day of weekgoogle_ads
hotel_cityTEXTHotel citygoogle_ads
hotel_classNUMERICHotel classgoogle_ads
hotel_countryTEXTHotel countrygoogle_ads
hotel_date_selection_typeTEXTHotel date selection typegoogle_ads
hotel_eligible_impressionsNUMERICHotel eligible impressionsgoogle_ads
hotel_length_of_stayNUMERICHotel length of staygoogle_ads
hotel_price_bucketTEXTHotel price bucketgoogle_ads
hotel_price_difference_percentageNUMERICHotel price difference percentagegoogle_ads
hotel_rate_rule_idTEXTHotel rate rule idgoogle_ads
hotel_rate_typeTEXTHotel rate typegoogle_ads
hotel_setting_hotel_center_idNUMERICHotel setting hotel center idgoogle_ads
hotel_stateTEXTHotel stategoogle_ads
hour_of_dayNUMERICHour of daygoogle_ads
idTEXTIdgoogle_ads
klaviyo
interaction_event_typesTEXTInteraction event typesgoogle_ads
interaction_on_this_extensionBOOLEANInteraction on this extensiongoogle_ads
interaction_rateNUMERICInteraction rategoogle_ads
interaction_typesTEXTInteraction typesgoogle_ads
interactionsNUMERICInteractionsgoogle_ads
invalid_click_rateNUMERICInvalid click rategoogle_ads
invalid_clicksNUMERICInvalid clicksgoogle_ads
is_budget_explicitly_sharedBOOLEANIs budget explicitly sharedgoogle_ads
keyword_ad_group_criterionTEXTKeyword ad group criteriongoogle_ads
keyword_criterion_idTEXTKeyword Criterion IDgoogle_ads
keyword_info_match_typeTEXTKeyword info match typegoogle_ads
keyword_info_textTEXTKeyword info textgoogle_ads
keyword_view_resource_nameTEXTKeyword view resource namegoogle_ads
label_idNUMERICLabel idgoogle_ads
label_nameTEXTLabel namegoogle_ads
label_resource_nameTEXTLabel resource namegoogle_ads
label_statusTEXTLabel statusgoogle_ads
label_text_label_background_colorTEXTLabel text label background colorgoogle_ads
label_text_label_descriptionTEXTLabel text label descriptiongoogle_ads
labelsTEXTLabelsgoogle_ads
landing_page_view_resource_nameTEXTLanding page view resource namegoogle_ads
language_criteria_idTEXTLanguage criteria idgoogle_ads
local_campaign_setting_location_source_typeTEXTLocal campaign setting location source typegoogle_ads
managerBOOLEANManagergoogle_ads
manual_cpc_enhanced_cpc_enabledBOOLEANManual cpc enhanced cpc enabledgoogle_ads
manual_cpmTEXTManual cpmgoogle_ads
manual_cpvTEXTManual cpvgoogle_ads
maximize_conversion_value_cpc_bid_ceiling_microsNUMERICMaximize conversion value cpc bid ceiling microsgoogle_ads
maximize_conversion_value_cpc_bid_floor_microsNUMERICMaximize conversion value cpc bid floor microsgoogle_ads
maximize_conversion_value_target_roasNUMERICMaximize conversion value target roasgoogle_ads
maximize_conversions_cpc_bid_ceiling_microsNUMERICMaximize conversions cpc bid ceiling microsgoogle_ads
maximize_conversions_cpc_bid_floor_microsNUMERICMaximize conversions cpc bid floor microsgoogle_ads
maximize_conversions_target_cpaNUMERICMaximize conversions target cpagoogle_ads
merchant_idNUMERICMerchant idgoogle_ads
message_chat_rateNUMERICMessage chat rategoogle_ads
message_chatsNUMERICMessage chatsgoogle_ads
message_impressionsNUMERICMessage impressionsgoogle_ads
mobile_friendly_clicks_percentageNUMERICMobile friendly clicks percentagegoogle_ads
month_of_yearTEXTMonth of yeargoogle_ads
nameTEXTNamegoogle_ads
airtable
instagram
intercom
network_settings_target_content_networkBOOLEANNetwork settings target content networkgoogle_ads
network_settings_target_google_searchBOOLEANNetwork settings target google searchgoogle_ads
network_settings_target_partner_search_networkBOOLEANNetwork settings target partner search networkgoogle_ads
network_settings_target_search_networkBOOLEANNetwork settings target search networkgoogle_ads
non_removed_campaign_countNUMERICNon removed campaign countgoogle_ads
num_offline_impressionsNUMERICNum offline impressionsgoogle_ads
num_offline_interactionsNUMERICNum offline interactionsgoogle_ads
offer_idTEXTOffer idgoogle_ads
offline_interaction_rateNUMERICOffline interaction rategoogle_ads
optimization_goal_setting_optimization_goal_typesTEXTOptimization goal setting optimization goal typesgoogle_ads
optimization_scoreNUMERICOptimization scoregoogle_ads
optimization_score_upliftNUMERICOptimization score upliftgoogle_ads
optimization_score_urlTEXTOptimization score urlgoogle_ads
optimization_score_weightNUMERICOptimization score weightgoogle_ads
owner_customer_idNUMERICOwner customer idgoogle_ads
owner_descriptive_nameTEXTOwner descriptive namegoogle_ads
partner_hotel_idTEXTPartner hotel idgoogle_ads
pay_per_conversion_eligibility_failure_reasonsTEXTPay per conversion eligibility failure reasonsgoogle_ads
payment_modeTEXTPayment modegoogle_ads
percent_cpc_bid_microsNUMERICPercent cpc bid microsgoogle_ads
percent_cpc_cpc_bid_ceiling_microsNUMERICPercent cpc cpc bid ceiling microsgoogle_ads
percent_cpc_enhanced_cpc_enabledBOOLEANPercent cpc enhanced cpc enabledgoogle_ads
percent_new_visitorsNUMERICPercent new visitorsgoogle_ads
periodTEXTPeriodgoogle_ads
phone_callsNUMERICPhone callsgoogle_ads
phone_impressionsNUMERICPhone impressionsgoogle_ads
phone_through_rateNUMERICPhone through rategoogle_ads
placeholder_typeTEXTPlaceholder typegoogle_ads
policy_summary_approval_statusTEXTPolicy summary approval statusgoogle_ads
policy_summary_policy_topic_entriesTEXTPolicy summary policy topic entriesgoogle_ads
policy_summary_review_statusTEXTPolicy summary review statusgoogle_ads
product_aggregator_idNUMERICProduct aggregator idgoogle_ads
product_bidding_category_level1TEXTProduct bidding category level1google_ads
product_bidding_category_level2TEXTProduct bidding category level2google_ads
product_bidding_category_level3TEXTProduct bidding category level3google_ads
product_bidding_category_level4TEXTProduct bidding category level4google_ads
product_bidding_category_level5TEXTProduct bidding category level5google_ads
product_brandTEXTProduct brandgoogle_ads
product_channelTEXTProduct channelgoogle_ads
product_channel_exclusivityTEXTProduct channel exclusivitygoogle_ads
product_conditionTEXTProduct conditiongoogle_ads
product_countryTEXTProduct countrygoogle_ads
product_custom_attribute0TEXTProduct custom attribute0google_ads
product_custom_attribute1TEXTProduct custom attribute1google_ads
product_custom_attribute2TEXTProduct custom attribute2google_ads
product_custom_attribute3TEXTProduct custom attribute3google_ads
product_custom_attribute4TEXTProduct custom attribute4google_ads
product_item_idTEXTProduct item idgoogle_ads
product_languageTEXTProduct languagegoogle_ads
product_merchant_idNUMERICProduct merchant idgoogle_ads
product_store_idTEXTProduct store idgoogle_ads
product_titleTEXTProduct titlegoogle_ads
product_type_l1TEXTProduct type l1google_ads
product_type_l2TEXTProduct type l2google_ads
product_type_l3TEXTProduct type l3google_ads
product_type_l4TEXTProduct type l4google_ads
product_type_l5TEXTProduct type l5google_ads
quarterTEXTQuartergoogle_ads
real_time_bidding_setting_opt_inBOOLEANReal time bidding setting opt ingoogle_ads
recommendation_typeTEXTRecommendation typegoogle_ads
recommended_budget_amountNUMERICRecommended budget amountgoogle_ads
recommended_budget_amount_microsNUMERICRecommended budget amount microsgoogle_ads
recommended_budget_estimated_change_weekly_clicksNUMERICRecommended budget estimated change weekly clicksgoogle_ads
recommended_budget_estimated_change_weekly_cost_microsNUMERICRecommended budget estimated change weekly cost microsgoogle_ads
recommended_budget_estimated_change_weekly_interactionsNUMERICRecommended budget estimated change weekly interactionsgoogle_ads
recommended_budget_estimated_change_weekly_viewsNUMERICRecommended budget estimated change weekly viewsgoogle_ads
reference_countNUMERICReference countgoogle_ads
relative_ctrNUMERICRelative ctrgoogle_ads
remarketing_setting_google_global_site_tagTEXTRemarketing setting google global site taggoogle_ads
resource_nameTEXTResource namegoogle_ads
search_absolute_top_impression_shareNUMERICSearch absolute top impression sharegoogle_ads
search_budget_lost_absolute_top_impression_shareNUMERICSearch budget lost absolute top impression sharegoogle_ads
search_budget_lost_impression_shareNUMERICSearch budget lost impression sharegoogle_ads
search_budget_lost_top_impression_shareNUMERICSearch budget lost top impression sharegoogle_ads
search_click_shareNUMERICSearch click sharegoogle_ads
search_engine_results_page_typeTEXTSearch engine results page typegoogle_ads
search_exact_match_impression_shareNUMERICSearch exact match impression sharegoogle_ads
search_impression_shareNUMERICSearch impression sharegoogle_ads
search_rank_lost_absolute_top_impression_shareNUMERICSearch rank lost absolute top impression sharegoogle_ads
search_rank_lost_impression_shareNUMERICSearch rank lost impression sharegoogle_ads
search_rank_lost_top_impression_shareNUMERICSearch rank lost top impression sharegoogle_ads
search_termTEXTSearch termgoogle_ads
search_term_match_typeTEXTSearch term match typegoogle_ads
search_term_view_ad_groupTEXTSearch term view ad groupgoogle_ads
search_term_view_ad_group_idTEXTSearch Term View Ad Group IDgoogle_ads
search_term_view_campaign_idTEXTSearch Term View Campaign IDgoogle_ads
search_term_view_keyword_idTEXTSearch Term View Keyword IDgoogle_ads
search_term_view_resource_nameTEXTSearch term view resource namegoogle_ads
search_term_view_search_termTEXTSearch term view search termgoogle_ads
search_term_view_statusTEXTSearch term view statusgoogle_ads
search_top_impression_shareNUMERICSearch top impression sharegoogle_ads
selective_optimization_conversion_actionsTEXTSelective optimization conversion actionsgoogle_ads
serving_statusTEXTServing statusgoogle_ads
shopping_performance_view_resource_nameTEXTShopping performance view resource namegoogle_ads
shopping_setting_campaign_priorityNUMERICShopping setting campaign prioritygoogle_ads
shopping_setting_enable_localBOOLEANShopping setting enable localgoogle_ads
shopping_setting_merchant_idNUMERICShopping setting merchant idgoogle_ads
shopping_setting_sales_countryTEXTShopping setting sales countrygoogle_ads
sk_ad_network_conversion_valueNUMERICSk ad network conversion valuegoogle_ads
sk_ad_network_conversionsNUMERICSk ad network conversionsgoogle_ads
slotTEXTSlotgoogle_ads
speed_scoreNUMERICSpeed scoregoogle_ads
start_dateDATEStart dategoogle_ads
statusTEXTStatusgoogle_ads
amazon_mws
stripe
store_idTEXTStore idgoogle_ads
target_cpaNUMERICTarget cpagoogle_ads
target_cpa_bid_sourceTEXTTarget cpa bid sourcegoogle_ads
target_cpa_cpc_bid_ceiling_microsNUMERICTarget cpa cpc bid ceiling microsgoogle_ads
target_cpa_cpc_bid_floor_microsNUMERICTarget cpa cpc bid floor microsgoogle_ads
target_cpa_microsNUMERICTarget cpa microsgoogle_ads
target_cpa_target_cpa_microsNUMERICTarget cpa target cpa microsgoogle_ads
target_cpmTEXTTarget cpmgoogle_ads
target_cpm_microsNUMERICTarget cpm microsgoogle_ads
target_impression_share_cpc_bid_ceiling_microsNUMERICTarget impression share cpc bid ceiling microsgoogle_ads
target_impression_share_locationTEXTTarget impression share locationgoogle_ads
target_impression_share_location_fraction_microsNUMERICTarget impression share location fraction microsgoogle_ads
target_roasNUMERICTarget roasgoogle_ads
target_roas_cpc_bid_ceiling_microsNUMERICTarget roas cpc bid ceiling microsgoogle_ads
target_roas_cpc_bid_floor_microsNUMERICTarget roas cpc bid floor microsgoogle_ads
target_roas_target_roasNUMERICTarget roas target roasgoogle_ads
target_spend_cpc_bid_ceiling_microsNUMERICTarget spend cpc bid ceiling microsgoogle_ads
target_spend_target_spend_microsNUMERICTarget spend target spend microsgoogle_ads
targeting_setting_target_restrictionsTEXTTargeting setting target restrictionsgoogle_ads
test_accountBOOLEANTest accountgoogle_ads
text_label_background_colorTEXTText label background colorgoogle_ads
text_label_descriptionTEXTText label descriptiongoogle_ads
time_zoneTEXTTime zonegoogle_ads
top_impression_percentageNUMERICTop impression percentagegoogle_ads
total_amountNUMERICTotal amountgoogle_ads
total_amount_microsNUMERICTotal amount microsgoogle_ads
tracking_setting_tracking_urlTEXTTracking setting tracking urlgoogle_ads
tracking_url_templateTEXTTracking url templategoogle_ads
typeTEXTTypegoogle_ads
awin
facebook_organic
stripe
url_custom_parametersTEXTUrl custom parametersgoogle_ads
url_expansion_opt_outBOOLEANUrl expansion opt outgoogle_ads
valid_accelerated_mobile_pages_clicks_percentageNUMERICValid accelerated mobile pages clicks percentagegoogle_ads
value_per_all_conversionNUMERICValue per all conversiongoogle_ads
value_per_all_conversionsNUMERICValue per all conversionsgoogle_ads
value_per_all_conversions_by_conversion_dateNUMERICValue per all conversions by conversion dategoogle_ads
value_per_conversionNUMERICValue per conversiongoogle_ads
value_per_conversions_by_conversion_dateNUMERICValue per conversions by conversion dategoogle_ads
value_per_current_model_attributed_conversionNUMERICValue per current model attributed conversiongoogle_ads
vanity_pharma_vanity_pharma_display_url_modeTEXTVanity pharma vanity pharma display url modegoogle_ads
vanity_pharma_vanity_pharma_textTEXTVanity pharma vanity pharma textgoogle_ads
video_brand_safety_suitabilityTEXTVideo brand safety suitabilitygoogle_ads
video_quartile100_rateNUMERICVideo quartile100 rategoogle_ads
video_quartile25_rateNUMERICVideo quartile25 rategoogle_ads
video_quartile50_rateNUMERICVideo quartile50 rategoogle_ads
video_quartile75_rateNUMERICVideo quartile75 rategoogle_ads
video_quartile_p100_rateNUMERICVideo quartile p100 rategoogle_ads
video_quartile_p25_rateNUMERICVideo quartile p25 rategoogle_ads
video_quartile_p50_rateNUMERICVideo quartile p50 rategoogle_ads
video_quartile_p75_rateNUMERICVideo quartile p75 rategoogle_ads
video_view_rateNUMERICVideo view rategoogle_ads
video_viewsNUMERICVideo viewsgoogle_ads
cm360
linkedin
snapchat
view_through_conversionsNUMERICView through conversionsgoogle_ads
bannerTEXTBanneradform
banner_attribute1TEXTBanner Attribute1adform
banner_sizeTEXTBanner Sizeadform
banner_typeTEXTBanner Typeadform
buy_typeTEXTBuy Typeadform
campaign_typeTEXTCampaign Typeadform
linkedin
mailchimp
salesforce
clicks_to_landing_pageNUMERICClicks To Landing Pageadform
clickscrossdeviceNUMERICClicks Cross Deviceadform
clientTEXTClientadform
cost_by_salesNUMERICCost By Salesadform
cost_non_viewNUMERICCost Non Viewadform
cost_post_clickNUMERICCost Post Clickadform
cost_viewNUMERICCost Viewadform
covNUMERICCovadform
ctr_adjustedNUMERICCtr Adjustedadform
ctr_uniqueNUMERICCtr Uniqueadform
ctr_viewNUMERICCtr Viewadform
device_typeTEXTDevice Typeadform
engaging_impressionsNUMERICEngagingImpressionsadform
eventTEXTEventadform
eventsNUMERICEventsadform
line_itemTEXTLineItemadform
dv360
line_item_end_dateDATELine Item End Dateadform
line_item_idTEXTLine Item IDadform
dv360
google_ad_manager
line_item_start_dateDATELine Item Start Dateadform
mediaTEXTMediaadform
roiNUMERICRoiadform
appsflyer
rtb_domainTEXTRtb Domainadform
rtb_inventory_sourceTEXTRtb Inventory Sourceadform
salesNUMERICSalesadform
tagTEXTTagadform
video_views_100NUMERICVideo views 100adform
twitter
video_views_25NUMERICVideo views 25adform
twitter
video_views_50NUMERICVideo views 50adform
twitter
video_views_75NUMERICVideo views 75adform
twitter
revenueNUMERICRevenueadroll
cm360
departmentTEXTDepartmentairtable
emailTEXTEmailairtable
hubspot
intercom
klaviyo
salesforce
shopify
stripe
zoho
linkedinTEXTLinkedInairtable
name_and_organizationTEXTName & organizationairtable
phoneTEXTPhoneairtable
hubspot
intercom
klaviyo
titleTEXTTitleairtable
klaviyo
acosNUMERICTotal advertising cost of sales (ACoS)amazon_ads
attributedconversions14dNUMERICAttributed conversions (14 days)amazon_ads
attributedconversions1dNUMERICAttributed conversions (1 day)amazon_ads
attributedconversions30dNUMERICAttributed conversions (30 days)amazon_ads
attributedconversions7dNUMERICAttributed conversions (7 days)amazon_ads
attributedorderratenewtobrand14dNUMERICAttributed new-to-brand order rate (14 days)amazon_ads
attributedordersnewtobrand14dNUMERICAttributed new-to-brand orders (14 days)amazon_ads
attributedordersnewtobrandpercentage14dNUMERICAttributed new-to-brand orders share (14 days)amazon_ads
attributedsales14dNUMERICAttributed sales (14 days)amazon_ads
attributedsales1dNUMERICAttributed sales (1 day)amazon_ads
attributedsales30dNUMERICAttributed sales (30 days)amazon_ads
attributedsales7dNUMERICAttributed sales (7 days)amazon_ads
attributedsalesnewtobrand14dNUMERICAttributed new-to-brand sales (14 days)amazon_ads
attributedsalesnewtobrandpercentage14dNUMERICAttributed new-to-brand sales share (14 days)amazon_ads
attributedunitsordered14dNUMERICAttributed units ordered (14 days)amazon_ads
attributedunitsordered1dNUMERICAttributed units ordered (1 day)amazon_ads
attributedunitsordered30dNUMERICAttributed units ordered (30 days)amazon_ads
attributedunitsordered7dNUMERICAttributed units ordered (7 days)amazon_ads
attributedunitsorderednewtobrand14dNUMERICAttributed new-to-brand units ordered (14 days)amazon_ads
attributedunitsorderednewtobrandpercentage14dNUMERICAttributed new-to-brand units ordered share (14 days)amazon_ads
attributedunitssold14dNUMERICAttributed units sold (14 days)amazon_ads
campaignadformatTEXTCampaign ad formatamazon_ads
campaignbiddingstrategyTEXTCampaign bidding strategyamazon_ads
campaigndailybudgetNUMERICCampaign daily budgetamazon_ads
campaigntacticTEXTCampaign tacticamazon_ads
campaigntargetingtypeTEXTCampaign targeting typeamazon_ads
campaigntypeTEXTCampaign typeamazon_ads
marketplaceTEXTMarketplaceamazon_ads
amazon_mws
afn_fulfillable_quantityTEXTAfn Fulfillable Quantityamazon_mws
afn_future_supply_buyableTEXTAfn Future Supply Buyableamazon_mws
afn_inbound_receiving_quantityTEXTAfn Inbound Receiving Quantityamazon_mws
afn_inbound_shipped_quantityTEXTAfn Inbound Shipped Quantityamazon_mws
afn_inbound_working_quantityTEXTAfn Inbound Working Quantityamazon_mws
afn_listing_existsTEXTAfn Listing Existsamazon_mws
afn_researching_quantityTEXTAfn Researching Quantityamazon_mws
afn_reserved_future_supplyTEXTAfn Reserved Future Supplyamazon_mws
afn_reserved_quantityTEXTAfn Reserved Quantityamazon_mws
afn_total_quantityTEXTAfn Total Quantityamazon_mws
afn_unsellable_quantityTEXTAfn Unsellable Quantityamazon_mws
afn_warehouse_quantityTEXTAfn Warehouse Quantityamazon_mws
amazon_order_idTEXTAmazon Order IDamazon_mws
amazon_sp
amazon_order_item_idTEXTAmazon Order Item Idamazon_mws
amount_per_unitNUMERICAmount Per Unitamazon_mws
amount_totalNUMERICAmount Totalamazon_mws
approval_dateTEXTApproval Dateamazon_mws
asinTEXTASINamazon_mws
asin_limitTEXTAsin Limitamazon_mws
buyer_emailTEXTBuyer Emailamazon_mws
cancelled_quantityTEXTCancelled Quantityamazon_mws
carrierTEXTCarrieramazon_mws
conditionTEXTConditionamazon_mws
condition_typeTEXTCondition Typeamazon_mws
currency_unitTEXTCurrency Unitamazon_mws
detailed_dispositionTEXTDetailed Dispositionamazon_mws
disposed_quantityNUMERICDisposed Quantityamazon_mws
dispositionTEXTDispositionamazon_mws
estimated_arrival_dateTEXTEstimated Arrival Dateamazon_mws
estimated_cost_savings_of_removalNUMERICEstimated Cost Savings of Removalamazon_mws
estimated_fee_totalNUMERICEstimated Fee Totalamazon_mws
estimated_monthly_storage_feeNUMERICEstimated Monthly Storage Feeamazon_mws
estimated_order_handling_fee_per_orderNUMERICEstimated Order Handling Fee Per Orderamazon_mws
estimated_referral_fee_per_unitNUMERICEstimated Referral Fee Per Unitamazon_mws
estimated_variable_closing_feeNUMERICEstimated Variable Closing Feeamazon_mws
expected_domestic_fulfilment_fee_per_unitNUMERICExpected Domestic Fulfilment Fee Per Unitamazon_mws
expected_efn_fulfilment_fee_per_unit_deNUMERICExpected Efn Fulfilment Fee Per Unit Deamazon_mws
expected_efn_fulfilment_fee_per_unit_esNUMERICExpected Efn Fulfilment Fee Per Unit Esamazon_mws
expected_efn_fulfilment_fee_per_unit_frNUMERICExpected Efn Fulfilment Fee Per Unit Framazon_mws
expected_efn_fulfilment_fee_per_unit_itNUMERICExpected Efn Fulfilment Fee Per Unit Itamazon_mws
expected_efn_fulfilment_fee_per_unit_seNUMERICExpected Efn Fulfilment Fee Per Unit Seamazon_mws
expected_efn_fulfilment_fee_per_unit_ukNUMERICExpected Efn Fulfilment Fee Per Unit Ukamazon_mws
fnskuTEXTFNSKUamazon_mws
fulfilled_byTEXTFulfilled Byamazon_mws
fulfillment_center_idTEXTFulfillment Center Idamazon_mws
fulfillment_channelTEXTFulfillment Channelamazon_mws
fulfillment_channel_skuTEXTFulfillment Channel Skuamazon_mws
gift_wrap_priceNUMERICGift Wrap Priceamazon_mws
gift_wrap_taxNUMERICGift Wrap Taxamazon_mws
has_local_inventoryTEXTHas Local Inventoryamazon_mws
in_bound_quantityTEXTIn Bound Quantityamazon_mws
in_process_quantityNUMERICIn Process Quantityamazon_mws
inbound_recommend_quantityTEXTInbound Recommend Quantityamazon_mws
inv_age_0_to_90_daysTEXTInv Age 0 To 90 Daysamazon_mws
inv_age_181_to_270_daysTEXTInv Age 181 To 270 Daysamazon_mws
inv_age_271_to_365_daysTEXTInv Age 271 To 365 Daysamazon_mws
inv_age_365_plus_daysTEXTInv Age 365 Plus Daysamazon_mws
inv_age_91_to_180_daysTEXTInv Age 91 To 180 Daysamazon_mws
is_business_orderBOOLEANIs business orderamazon_mws
is_hazmatTEXTIs Hazmatamazon_mws
is_sold_by_abBOOLEANSold by Amazon Business EU SARLamazon_mws
item_package_weightTEXTItem Package Weightamazon_mws
item_priceNUMERICItem Priceamazon_mws
item_promotion_discountTEXTItem Promotion Discountamazon_mws
item_statusTEXTItem Statusamazon_mws
item_taxNUMERICItem Taxamazon_mws
last_updated_dateDATELast Updated Dateamazon_mws
length_and_girthTEXTLength And Girthamazon_mws
license_plate_numberTEXTLicense Plate Numberamazon_mws
longest_sideTEXTLongest Sideamazon_mws
lowest_afn_new_priceTEXTLowest Afn New Priceamazon_mws
lowest_afn_used_priceTEXTLowest Afn Used Priceamazon_mws
lowest_mfn_new_priceTEXTLowest Mfn New Priceamazon_mws
lowest_mfn_used_priceTEXTLowest Mfn Used Priceamazon_mws
marketplace_countryTEXTMarketplace Countryamazon_mws
amazon_sp
median_sideTEXTMedian Sideamazon_mws
merchant_order_idTEXTMerchant Order IDamazon_mws
mfn_fulfillable_quantityTEXTMfn Fulfillable Quantityamazon_mws
mfn_listing_existsTEXTMfn Listing Existsamazon_mws
num_afn_new_sellersTEXTNum Afn New Sellersamazon_mws
num_afn_used_sellersTEXTNum Afn Used Sellersamazon_mws
order_channelTEXTOrder Channelamazon_mws
order_idTEXTOrder Idamazon_mws
google_ad_manager
shopify
order_statusTEXTOrder Statusamazon_mws
amazon_sp
payments_dateTEXTPayments Dateamazon_mws
per_unit_volumeTEXTPer Unit Volumeamazon_mws
price_designationTEXTPrice Designationamazon_mws
productTEXTProduct Nameamazon_mws
product_groupTEXTProduct Groupamazon_mws
product_nameTEXTProduct Name (Duplicate)amazon_mws
product_size_weight_bandTEXTProduct Size Weight Bandamazon_mws
projected_ltsf_12_moTEXTProjected Ltsf 12 Moamazon_mws
projected_ltsf_6_moTEXTProjected Ltsf 6 Moamazon_mws
promotion_idsTEXTPromotion IDamazon_mws
purchase_dateDATEPurchase Dateamazon_mws
amazon_sp
purchase_order_numberTEXTPurchaser Order Numberamazon_mws
qty_in_long_term_storage_programTEXTQty In Long Term Storage Programamazon_mws
qty_to_be_charged_ltsf_12_moTEXTQty To Be Charged Ltsf 12 Moamazon_mws
qty_to_be_charged_ltsf_6_moTEXTQty To Be Charged Ltsf 6 Moamazon_mws
qty_with_removals_in_progressTEXTQty With Removals In Progressamazon_mws
quantityNUMERICProduct Quantityamazon_mws
quantity_availableTEXTQuantity Availableamazon_mws
quantity_for_local_fulfillmentTEXTQuantity For Local Fulfillmentamazon_mws
quantity_reimbursed_cashNUMERICQuantity Reimbursed Cashamazon_mws
quantity_reimbursed_inventoryNUMERICQuantity Reimbursed Inventoryamazon_mws
quantity_reimbursed_totalNUMERICQuantity Reimbursed Totalamazon_mws
quantity_shippedTEXTQuantity Shippedamazon_mws
reasonTEXTReasonamazon_mws
reimbursement_idTEXTReimbursement Idamazon_mws
removal_feeNUMERICRemoval Feeamazon_mws
reporting_dateTEXTReporting Dateamazon_mws
requested_quantityNUMERICRequested Quantityamazon_mws
return_dateTEXTReturn Dateamazon_mws
sales_channelTEXTSales Channelamazon_mws
amazon_sp
sales_priceTEXTSales Priceamazon_mws
sales_rankTEXTSales Rankamazon_mws
sellable_quantityTEXTSellable Quantityamazon_mws
seller_skuTEXTSeller Skuamazon_mws
ship_cityTEXTShipping Cityamazon_mws
ship_countryTEXTShipping Countryamazon_mws
ship_postal_codeTEXTShipping Postal Codeamazon_mws
ship_promotion_discountTEXTShip Promotion Discountamazon_mws
ship_service_levelTEXTShipping Service Levelamazon_mws
ship_stateTEXTShipping Stateamazon_mws
shipment_dateTEXTShipment Dateamazon_mws
shipment_idTEXTShipment Idamazon_mws
shipment_item_idTEXTShipment Item Idamazon_mws
shipping_priceNUMERICShipping Priceamazon_mws
shipping_taxTEXTShipping Taxamazon_mws
shortest_sideTEXTShortest Sideamazon_mws
skuTEXTSKUamazon_mws
storage_rateNUMERICStorage Rateamazon_mws
total_quantityTEXTTotal Quantityamazon_mws
tracking_numberTEXTTracking Numberamazon_mws
unit_of_dimensionTEXTUnit Of Dimensionamazon_mws
unit_of_weightTEXTUnit Of Weightamazon_mws
units_shipped_last_180_daysTEXTUnits Shipped Last 180 Daysamazon_mws
units_shipped_last_24_hrsTEXTUnits Shipped Last 24 Hrsamazon_mws
units_shipped_last_30_daysTEXTUnits Shipped Last 30 Daysamazon_mws
units_shipped_last_365_daysTEXTUnits Shipped Last 365 Daysamazon_mws
units_shipped_last_7_daysTEXTUnits Shipped Last 7 Daysamazon_mws
units_shipped_last_90_daysTEXTUnits Shipped Last 90 Daysamazon_mws
unsellable_quantityTEXTUnsellable Quantityamazon_mws
urlTEXTUrlamazon_mws
facebook_organic
mailchimp
warehouse_condition_codeTEXTWarehouse Condition Codeamazon_mws
weeks_of_cover_t180TEXTWeeks Of Cover T180amazon_mws
weeks_of_cover_t30TEXTWeeks Of Cover T30amazon_mws
weeks_of_cover_t365TEXTWeeks Of Cover T365amazon_mws
weeks_of_cover_t7TEXTWeeks Of Cover T7amazon_mws
weeks_of_cover_t90TEXTWeeks Of Cover T90amazon_mws
your_priceTEXTYour Priceamazon_mws
last_update_dateDATELast Update Dateamazon_sp
seller_order_idTEXTSeller Order Idamazon_sp
ad_group_display_statusTEXTAd Group Display Statusapple_search_ads
ad_group_serving_state_reasonsTEXTAd Group Serving State Reasonsapple_search_ads
ad_group_serving_statusTEXTAd Group Serving Statusapple_search_ads
appTEXTAppapple_search_ads
automated_keywords_opt_inBOOLEANAutomated Keywords Opt Inapple_search_ads
cpaNUMERICCost Per Acquisitionapple_search_ads
outbrain
pinterest
taboola
cpa_goalNUMERICCpa Goalapple_search_ads
cptNUMERICCost Per Tapapple_search_ads
default_bid_amountNUMERICDefault Bid Amountapple_search_ads
deletedBOOLEANDeletedapple_search_ads
end_timeDATEEnd Timeapple_search_ads
installsNUMERICInstallsapple_search_ads
appsflyer
keyword_display_statusTEXTKeyword Display Statusapple_search_ads
keyword_idNUMERICKeyword Idapple_search_ads
bing
lat_off_installsNUMERICLat off installsapple_search_ads
lat_on_installsNUMERICLat on installsapple_search_ads
match_typeTEXTMatch Typeapple_search_ads
new_downloadsNUMERICNew Downloadsapple_search_ads
org_idNUMERICOrg Idapple_search_ads
re_downloadsNUMERICRe Downloadsapple_search_ads
search_term_sourceTEXTSearch Term Sourceapple_search_ads
search_term_textTEXTSearch Term Textapple_search_ads
start_timeDATEStart Timeapple_search_ads
ttrNUMERICTap Through Rateapple_search_ads
activity_average_arpdauNUMERICARPDAUappsflyer
activity_average_dauNUMERICActivity Average DAUappsflyer
activity_average_dau_mau_rateNUMERICAverage DAU/MAU Rateappsflyer
activity_average_mauNUMERICActivity Average MAUappsflyer
activity_average_unique_users_af_add_to_cartNUMERICActivity - Average Unique Users - af_add_to_cartappsflyer
activity_average_unique_users_af_complete_registrationNUMERICActivity - Average Unique Users - af_complete_registrationappsflyer
activity_average_unique_users_af_content_viewNUMERICActivity - Average Unique Users - af_content_viewappsflyer
activity_average_unique_users_af_initiated_checkoutNUMERICActivity - Average Unique Users - af_initiated_checkoutappsflyer
activity_average_unique_users_af_loginNUMERICActivity - Average Unique Users - af_loginappsflyer
activity_average_unique_users_af_purchaseNUMERICActivity - Average Unique Users - af_purchaseappsflyer
activity_event_counter_af_add_to_cartNUMERICActivity - Event Counter - af_add_to_cartappsflyer
activity_event_counter_af_complete_registrationNUMERICActivity - Event Counter - af_complete_registrationappsflyer
activity_event_counter_af_content_viewNUMERICActivity - Event Counter - af_content_viewappsflyer
activity_event_counter_af_initiated_checkoutNUMERICActivity - Event Counter - af_initiated_checkoutappsflyer
activity_event_counter_af_loginNUMERICActivity - Event Counter - af_loginappsflyer
activity_event_counter_af_purchaseNUMERICActivity - Event Counter - af_purchaseappsflyer
activity_revenueNUMERICActivity Revenueappsflyer
activity_sales_in_usd_af_add_to_cartNUMERICActivity - Sales in USD - af_add_to_cartappsflyer
activity_sales_in_usd_af_complete_registrationNUMERICActivity - Sales in USD - af_complete_registrationappsflyer
activity_sales_in_usd_af_content_viewNUMERICActivity - Sales in USD - af_content_viewappsflyer
activity_sales_in_usd_af_initiated_checkoutNUMERICActivity - Sales in USD - af_initiated_checkoutappsflyer
activity_sales_in_usd_af_loginNUMERICActivity - Sales in USD - af_loginappsflyer
activity_sales_in_usd_af_purchaseNUMERICActivity - Sales in USD - af_purchaseappsflyer
activity_sessionsNUMERICActivity Sessionsappsflyer
af_adTEXTAdappsflyer
af_adsetTEXTAdsetappsflyer
af_adset_idTEXTAdset IDappsflyer
af_keywordsTEXTKeywordsappsflyer
af_prtTEXTPartnerappsflyer
app_idTEXTApp IDappsflyer
arpu_ltvNUMERICARPUappsflyer
attributed_touch_typeTEXTTouch Typeappsflyer
average_ecpiNUMERICAverage eCPIappsflyer
crNUMERICConversion Rateappsflyer
rtbhouse
event_counter_af_add_to_cartNUMERICEvent Counter - af_add_to_cartappsflyer
event_counter_af_complete_registrationNUMERICEvent Counter - af_complete_registrationappsflyer
event_counter_af_content_viewNUMERICEvent Counter - af_content_viewappsflyer
event_counter_af_initiated_checkoutNUMERICEvent Counter - af_initiated_checkoutappsflyer
event_counter_af_loginNUMERICEvent Counter - af_loginappsflyer
event_counter_af_purchaseNUMERICEvent Counter - af_purchaseappsflyer
install_timeTEXTInstall Timeappsflyer
is_primaryTEXTIs Primary Attributionappsflyer
loyal_usersNUMERICLoyal Usersappsflyer
loyal_users_rateNUMERICLoyal Users/Installsappsflyer
publisheridTEXTPublisher IDappsflyer
awin
sales_in_usd_af_add_to_cartNUMERICSales in USD - af_add_to_cartappsflyer
sales_in_usd_af_complete_registrationNUMERICSales in USD - af_complete_registrationappsflyer
sales_in_usd_af_content_viewNUMERICSales in USD - af_content_viewappsflyer
sales_in_usd_af_initiated_checkoutNUMERICSales in USD - af_initiated_checkoutappsflyer
sales_in_usd_af_loginNUMERICSales in USD - af_loginappsflyer
sales_in_usd_af_purchaseNUMERICSales in USD - af_purchaseappsflyer
uninstallsNUMERICUninstallsappsflyer
uninstalls_rateNUMERICUninstall Rateappsflyer
unique_users_af_add_to_cartNUMERICUnique Users - af_add_to_cartappsflyer
unique_users_af_complete_registrationNUMERICUnique Users - af_complete_registrationappsflyer
unique_users_af_content_viewNUMERICUnique Users - af_content_viewappsflyer
unique_users_af_initiated_checkoutNUMERICUnique Users - af_initiated_checkoutappsflyer
unique_users_af_loginNUMERICUnique Users - af_loginappsflyer
unique_users_af_purchaseNUMERICUnique Users - af_purchaseappsflyer
advertiseridTEXTAdvertiser IDawin
cm360
pinterest
advertisernameTEXTAdvertiser Nameawin
bonuscommissionNUMERICBonus Commissionawin
bonustransactionrevenueNUMERICBonus Transaction Revenueawin
bonustransactionsNUMERICBonus Transactionsawin
codeTEXTCodeawin
confirmedcommissionNUMERICConfirmed Commissionawin
confirmedtransactionrevenueNUMERICConfirmed Revenueawin
confirmedtransactionsNUMERICConfirmed Transactionsawin
declinedcommissionNUMERICDeclined Commissionawin
declinedtransactionrevenueNUMERICDeclined Revenueawin
declinedtransactionsNUMERICDeclined Transactionsawin
pendingcommissionNUMERICPending Commissionawin
pendingtransactionrevenueNUMERICPending Transaction Revenueawin
pendingtransactionsNUMERICPending Transactionsawin
publishernameTEXTPublisher Nameawin
totalcommNUMERICTransaction Commission (Duplicate)awin
transactioncommissionNUMERICTransaction Commissionawin
account_numberTEXTAccount Numberbing
account_statusTEXTAccount Statusbing
all_cost_per_conversionNUMERICAllCostPerConversionbing
all_revenueNUMERICAll Revenuebing
all_revenue_per_conversionNUMERICAll Revenue Per Conversionbing
all_roasNUMERICAllReturnOnAdSpendbing
average_positionNUMERICAverage Positionbing
goalTEXTGoalbing
goal_typeTEXTGoal Typebing
impression_share_percentNUMERICImpression Share Percentbing
top_impression_rate_percentNUMERICTop Impression Rate Percentbing
account_country_idTEXTAccount Country IDcm360
account_country_nameTEXTAccount Country Namecm360
account_currency_idTEXTAccount Currency Idcm360
activeviewviewableimpressionsNUMERICActive View: Viewable Impressionscm360
activityTEXTActivitycm360
activityidTEXTActivity IDcm360
ad_browser_major_version_targetingTEXTAd Browser Targeting Major Versioncm360
ad_browser_minor_version_targetingTEXTAd Browser Targeting Minor Versioncm360
ad_browser_targetingTEXTAd Browser Targetingcm360
ad_compatibilityTEXTAd Compatibilitycm360
ad_connection_type_targetingTEXTAd Targeting Connection Typecm360
ad_creative_rotation_typeTEXTAd Creative Rotation Typecm360
ad_creative_rotation_weight_strategyTEXTAd Creative Rotation Weight Startegycm360
ad_days_schedulingTEXTAd Days Schedulingcm360
ad_end_timeDATEAd End Timecm360
ad_freq_durationNUMERICAd Frequency Cap Durationcm360
ad_freq_impressionsNUMERICAd Frequency Cap Impressionscm360
ad_impressions_ratioNUMERICAd Impressions Ratiocm360
ad_is_dynamic_click_trackerTEXTAd Is Dynamic Click Trackercm360
ad_mobile_carrier_targetingTEXTAd Targeting Mobile Carriercm360
ad_mobile_carrier_targeting_countryTEXTAd Targeting Mobile Carrier Countrycm360
ad_os_major_version_targetingTEXTAd Targeting OS Major Versioncm360
ad_os_minor_version_targetingTEXTAd Targeting OS Minor Versioncm360
ad_os_targetingTEXTAd Targeting OScm360
ad_os_targeting_is_desktopTEXTAd Targeting OS is Desktopcm360
ad_os_targeting_is_mobileTEXTAd Targeting OS is Mobilecm360
ad_platform_targetingTEXTAd Platform Targetingcm360
ad_priorityTEXTAd Prioritycm360
ad_start_timeDATEAd Start Timecm360
ad_time_schedulingTEXTAd Time Schedulingcm360
advertiserTEXTAdvertisercm360
criteo
google_ad_manager
advertiser_group_idTEXTAdvertiser Group IDcm360
advertiser_group_nameTEXTAdvertiser Group Namecm360
audio_avg_display_timeNUMERICAverage Display Timecm360
audio_completionsNUMERICAudio Completionscm360
audio_played_p25NUMERICAudio First Quartile Completionscm360
audio_played_p50NUMERICAudio Midpointscm360
audio_played_p75NUMERICAudio Third Quartile Completionscm360
campaign_end_dateDATECampaign End Datecm360
linkedin
salesforce
campaign_start_dateDATECampaign Start Datecm360
linkedin
salesforce
creativeTEXTCreativecm360
dv360
creative_auto_advance_imagesTEXTCreative Auto Advance Imagescm360
creative_background_colorTEXTCreative Background colorcm360
creative_backup_image_windowTEXTCreative Backup Image Window Typecm360
creative_heightNUMERICCreative Heightcm360
creative_idTEXTCreative IDcm360
dv360
google_ad_manager
linkedin
creative_last_modifiedDATECreative Last Modified Timecm360
creative_media_descTEXTCreative Media Descriptioncm360
creative_media_durationTEXTCreative Media Durationcm360
creative_min_flash_versionTEXTCreative Min Flash Versioncm360
creative_redirect_urlTEXTCreative Redicrect URLcm360
creative_skippableTEXTCreative Skippablecm360
creative_video_skip_offset_percTEXTCreative Video Skip Offset Percentagecm360
creative_video_skip_offset_secTEXTCreative Video Skip Offset Seccm360
creative_video_view_offset_percTEXTCreative Video View Offset (In Percentage)cm360
creative_video_view_offset_secTEXTCreative Video View Offset (In Seconds)cm360
creative_widthNUMERICCreative Widthcm360
creativetypeTEXTCreative Typecm360
dv360
feed1reportinglabelTEXTFeed 1 Reporting Labelcm360
landing_page_urlTEXTLanding Page URLcm360
mediacostNUMERICMedia Costcm360
placementTEXTPlacementcm360
tiktok
placement_idTEXTPlacement IDcm360
google_ad_manager
profile_idTEXTProfile IDcm360
profile_nameTEXTProfile namecm360
siteTEXTSite (CM360)cm360
searchconsole
siteidTEXTSite ID (CM360)cm360
total_video_played_p100NUMERICVideo Plays at 100 percentcm360
total_video_played_p25NUMERICVideo Plays at 25 percentcm360
total_video_played_p50NUMERICVideo Plays at 50 percentcm360
total_video_played_p75NUMERICVideo Plays at 75 percentcm360
video_skipsNUMERICVideo Skipscm360
video_startNUMERICVideo Startcm360
linkedin
video_startsNUMERICVideo Startscm360
linkedin
audienceNUMERICAudiencecriteo
transactionrevenue-postviewNUMERICPost-View Revenuecriteo
transactionrevenue-postviewpostclickNUMERICPost-View and Click Revenuecriteo
transactions-postviewNUMERICPost-View Transactionscriteo
transactions-postviewpostclickNUMERICPost-View and Click Transactionscriteo
campaign_budget_unitTEXTCampaign Budget Unitdv360
campaign_goal_typeTEXTCampaign Goal Typedv360
campaign_performance_goal_amountNUMERICCampaign Performance Goal Amountdv360
campaign_performance_goal_percNUMERICCampaign Perfomance Goal Percentagedv360
campaign_performance_goal_typeTEXTCampaign Performance Goal Typedv360
campaign_planned_end_dateNUMERICCampaign Planned End Datedv360
campaign_planned_spendNUMERICCampaign Planned Spenddv360
campaign_planned_start_dateNUMERICCampaign Planned Start Datedv360
campaign_update_timeDATECampaign Update Timedv360
clicks_lead_conv_percNUMERICClicks Lead Conv Percentagedv360
cm_ad_idTEXTCM Ad IDdv360
cm_placement_idTEXTCM Placement IDdv360
complete_views_videoNUMERICComplete Views (Video)dv360
creative_create_timeDATECreative Create Timedv360
creative_hosting_sourceTEXTCreative Hosting Sourcedv360
creative_update_timeDATECreative Update Timedv360
first_quartile_views_videoNUMERICFirst-Quartile Views (Video)dv360
fullscreens_videoNUMERICFullscreens (Video)dv360
insertion_orderTEXTInsertion Orderdv360
insertion_order_idTEXTInsertion Order IDdv360
midpoint_views_videoNUMERICMidpoint Views (Video)dv360
post_click_conversionsNUMERICPost-Click Conversionsdv360
post_view_conversionsNUMERICPost-View Conversionsdv360
revenue_usdNUMERICRevenue (USD)dv360
skips_videoNUMERICSkips (Video)dv360
starts_videoNUMERICStarts (Video)dv360
third_quartile_views_videoNUMERICThird-Quartile Views (Video)dv360
total_conversionsNUMERICTotal Conversionsdv360
outbrain
pinterest
total_display_timeNUMERICTotal Display Timedv360
is_eligible_for_promotionBOOLEANIs Eligible For Promotionfacebook_organic
is_expiredBOOLEANIs Expiredfacebook_organic
is_inline_createdBOOLEANIs Inline Createdfacebook_organic
is_popularBOOLEANIs Popularfacebook_organic
is_publishedBOOLEANIs Publishedfacebook_organic
media_typeTEXTMedia Typefacebook_organic
instagram
page_call_phone_clicks_by_age_gender_logged_in_uniqueOBJECTPage Call Phone Clicks By Age Gender Logged In Uniquefacebook_organic
page_call_phone_clicks_by_site_logged_in_uniqueOBJECTPage Call Phone Clicks By Site Logged In Uniquefacebook_organic
page_call_phone_clicks_logged_in_by_city_uniqueOBJECTPage Call Phone Clicks Logged In By City Uniquefacebook_organic
page_call_phone_clicks_logged_in_by_country_uniqueOBJECTPage Call Phone Clicks Logged In By Country Uniquefacebook_organic
page_call_phone_clicks_logged_in_uniqueOBJECTPage Call Phone Clicks Logged In Uniquefacebook_organic
page_consumptionsNUMERICPage Consumptionsfacebook_organic
page_consumptions_by_consumption_typeOBJECTPage Consumptions By Consumption Typefacebook_organic
page_consumptions_by_consumption_type_uniqueOBJECTPage Consumptions By Consumtion Type Uniquefacebook_organic
page_consumptions_uniqueNUMERICPage Consumptions Uniquefacebook_organic
page_cta_clicks_by_age_gender_logged_in_uniqueOBJECTPage CTA Clicks By Age Gender Logged In Uniquefacebook_organic
page_cta_clicks_by_age_gender_logged_in_unique_commentOBJECTPage CTA Clicks By Age Gender Logged In Unique (number of comments).facebook_organic
page_cta_clicks_by_age_gender_logged_in_unique_likeOBJECTPage CTA Clicks By Age Gender Logged In Unique (number of likes).facebook_organic
page_cta_clicks_by_age_gender_logged_in_unique_shareOBJECTPage CTA Clicks By Age Gender Logged In Unique (times stories have been shared).facebook_organic
page_cta_clicks_by_site_logged_in_uniqueOBJECTPage CTA Clicks By Site Logged In Uniquefacebook_organic
page_cta_clicks_logged_in_by_city_uniqueOBJECTPage CTA Clicks Logged In By City Uniquefacebook_organic
page_cta_clicks_logged_in_by_country_uniqueOBJECTPage CTA Clicks Logged In By Country Uniquefacebook_organic
page_cta_clicks_logged_in_totalNUMERICPage CTA Clicks Logged In Totalfacebook_organic
page_cta_clicks_logged_in_total_commentNUMERICPage CTA Clicks Logged In Total (number of comments).facebook_organic
page_cta_clicks_logged_in_total_likeNUMERICPage CTA Clicks Logged In Total (number of likes).facebook_organic
page_cta_clicks_logged_in_total_shareNUMERICPage CTA Clicks Logged In Total (times stories have been shared).facebook_organic
page_cta_clicks_logged_in_uniqueNUMERICPage CTA Clicks Logged In Uniquefacebook_organic
page_cta_clicks_logged_in_unique_commentNUMERICPage CTA Clicks Logged In Unique (number of comments).facebook_organic
page_cta_clicks_logged_in_unique_likeNUMERICPage CTA Clicks Logged In Unique (number of likes).facebook_organic
page_cta_clicks_logged_in_unique_shareNUMERICPage CTA Clicks Logged In Unique (times stories have been shared).facebook_organic
page_engaged_usersNUMERICPage Engaged Usersfacebook_organic
page_fan_addsNUMERICNew likesfacebook_organic
page_fan_adds_by_paid_non_paid_uniqueOBJECTPage Fans Adds By Paid Non Paid Uniquefacebook_organic
page_fan_adds_uniqueNUMERICNew likes (unique users)facebook_organic
page_fan_removesNUMERICNew unlikesfacebook_organic
page_fan_removes_uniqueNUMERICUnlikes (unique users)facebook_organic
page_fansNUMERICTotal likesfacebook_organic
page_fans_onlineOBJECTPage Fans Onlinefacebook_organic
page_fans_online_per_dayNUMERICPage Fans Online Per Dayfacebook_organic
page_followsNUMERICLifetime Total Followsfacebook_organic
page_get_directions_clicks_by_age_gender_logged_in_uniqueOBJECTPage Get Directions Clicks By Age Gender Logged In Uniquefacebook_organic
page_get_directions_clicks_by_site_logged_in_uniqueOBJECTPage Get Directions Clicks By Site Logged In Uniquefacebook_organic
page_get_directions_clicks_logged_in_by_city_uniqueOBJECTPage Get Directions Clicks Logged In By City Uniquefacebook_organic
page_get_directions_clicks_logged_in_by_country_uniqueOBJECTPage Get Directions Clicks Logged In By Country Uniquefacebook_organic
page_get_directions_clicks_logged_in_uniqueNUMERICPage Get Directions Clicks Logged In Uniquefacebook_organic
page_idTEXTPage Idfacebook_organic
page_impressions_uniqueNUMERICPage Impressions Uniquefacebook_organic
page_nameTEXTPage Namefacebook_organic
page_negative_feedbackNUMERICPage Negative Feedbackfacebook_organic
page_negative_feedback_by_typeOBJECTPage Negative Fedback By Typefacebook_organic
page_negative_feedback_by_type_commentOBJECTPage Negative Fedback By Type (number of comments).facebook_organic
page_negative_feedback_by_type_hide_clicksNUMERICPage Negative Feedback By Type Hide Clicksfacebook_organic
page_negative_feedback_by_type_hide_clicks_commentNUMERICPage Negative Feedback By Type Hide Clicks (number of comments).facebook_organic
page_negative_feedback_by_type_hide_clicks_likeNUMERICPage Negative Feedback By Type Hide Clicks (number of likes).facebook_organic
page_negative_feedback_by_type_hide_clicks_shareNUMERICPage Negative Feedback By Type Hide Clicks (times stories have been shared).facebook_organic
page_negative_feedback_by_type_likeOBJECTPage Negative Fedback By Type (number of likes).facebook_organic
page_negative_feedback_by_type_shareOBJECTPage Negative Fedback By Type (times stories have been shared).facebook_organic
page_negative_feedback_by_type_uniqueOBJECTPage Negative Fedback By Type Uniquefacebook_organic
page_negative_feedback_by_type_unique_commentOBJECTPage Negative Fedback By Type Unique (number of comments).facebook_organic
page_negative_feedback_by_type_unique_likeOBJECTPage Negative Fedback By Type Unique (number of likes).facebook_organic
page_negative_feedback_by_type_unique_shareOBJECTPage Negative Fedback By Type Unique (times stories have been shared).facebook_organic
page_negative_feedback_uniqueNUMERICPage Negative Feedback Uniquefacebook_organic
page_places_checkin_mobileNUMERICPage Places Checkin Mobilefacebook_organic
page_places_checkin_mobile_uniqueNUMERICPage Places Checkin Mobile Uniquefacebook_organic
page_places_checkin_totalNUMERICPage Places Checkin Totalfacebook_organic
page_places_checkin_total_uniqueNUMERICPage Places Checkin Total Uniquefacebook_organic
page_places_checkins_by_age_genderNUMERICPage Places Checkin By Age Genderfacebook_organic
page_places_checkins_by_countryNUMERICPage Places Checkins By Countryfacebook_organic
page_places_checkins_by_localeNUMERICPage Places Checkin By Localefacebook_organic
page_positive_feedback_by_typeOBJECTPage Positive Feedback By Typefacebook_organic
page_positive_feedback_by_type_uniqueOBJECTPage Positive Feedback By Type Uniquefacebook_organic
page_post_engagementsNUMERICPage Post Engagementsfacebook_organic
page_total_actionsNUMERICPage Total Actionsfacebook_organic
page_video_view_timeNUMERICPage Video View Timefacebook_organic
page_video_viewsNUMERICPage Video Viewsfacebook_organic
page_video_views_autoplayedNUMERICPage Video Views Autoplayedfacebook_organic
page_video_views_by_paid_non_paid_paidOBJECTPaid Page Video Views By Paid Non Paidfacebook_organic
page_video_views_by_paid_non_paid_paid_commentOBJECTPaid Page Video Views By Paid Non Paid (number of comments).facebook_organic
page_video_views_by_paid_non_paid_paid_likeOBJECTPaid Page Video Views By Paid Non Paid (number of likes).facebook_organic
page_video_views_by_paid_non_paid_paid_shareOBJECTPaid Page Video Views By Paid Non Paid (times stories have been shared).facebook_organic
page_video_views_by_paid_non_paid_totalOBJECTTotal Page Video Views By Paid Non Paidfacebook_organic
page_video_views_by_paid_non_paid_total_commentOBJECTTotal Page Video Views By Paid Non Paid (number of comments).facebook_organic
page_video_views_by_paid_non_paid_total_likeOBJECTTotal Page Video Views By Paid Non Paid (number of likes).facebook_organic
page_video_views_by_paid_non_paid_total_shareOBJECTTotal Page Video Views By Paid Non Paid (times stories have been shared).facebook_organic
page_video_views_by_paid_non_paid_unpaidOBJECTUnpaid Page Video Views By Paid Non Paidfacebook_organic
page_video_views_by_paid_non_paid_unpaid_commentOBJECTUnpaid Page Video Views By Paid Non Paid (number of comments).facebook_organic
page_video_views_by_paid_non_paid_unpaid_likeOBJECTUnpaid Page Video Views By Paid Non Paid (number of likes).facebook_organic
page_video_views_by_paid_non_paid_unpaid_shareOBJECTUnpaid Page Video Views By Paid Non Paid (times stories have been shared).facebook_organic
page_video_views_click_to_playNUMERICPage Video Views Click To Playfacebook_organic
page_video_views_organicNUMERICPage Video Views Organicfacebook_organic
page_video_views_paidNUMERICPage Video Views Paidfacebook_organic
page_video_views_uniqueNUMERICPage Video Views Uniquefacebook_organic
page_website_clicks_by_age_gender_logged_in_uniqueOBJECTPage Website Clicks By Age Gender Logged In Uniquefacebook_organic
page_website_clicks_by_site_logged_in_uniqueOBJECTPage Website Clicks By Site Logged In Uniquefacebook_organic
page_website_clicks_logged_in_by_city_uniqueOBJECTPage Website Clicks Logged In By City Uniquefacebook_organic
page_website_clicks_logged_in_by_country_uniqueOBJECTPage Website Clicks Logged In By Country Uniquefacebook_organic
page_website_clicks_logged_in_uniqueNUMERICPage Website Clicks Logged In Uniquefacebook_organic
permalink_urlTEXTPermalink Urlfacebook_organic
post_activity_by_action_typeNUMERICPost Activityfacebook_organic
post_activity_by_action_type_commentNUMERICPost Activity (number of comments).facebook_organic
post_activity_by_action_type_likeNUMERICPost Activity (number of likes).facebook_organic
post_activity_by_action_type_shareNUMERICPost Activity (times stories have been shared).facebook_organic
post_clicksNUMERICPost Clicksfacebook_organic
post_clicks_by_type_link_clicksNUMERICPost Clicks By Type Link Clicksfacebook_organic
post_clicks_by_type_link_clicks_commentNUMERICPost Clicks By Type Link Clicks (number of comments).facebook_organic
post_clicks_by_type_link_clicks_likeNUMERICPost Clicks By Type Link Clicks (number of likes).facebook_organic
post_clicks_by_type_link_clicks_shareNUMERICPost Clicks By Type Link Clicks (times stories have been shared).facebook_organic
post_clicks_by_type_other_clicksNUMERICPost Clicks By Type Other clicksfacebook_organic
post_clicks_by_type_other_clicks_commentNUMERICPost Clicks By Type Other clicks (number of comments).facebook_organic
post_clicks_by_type_other_clicks_likeNUMERICPost Clicks By Type Other clicks (number of likes).facebook_organic
post_clicks_by_type_other_clicks_shareNUMERICPost Clicks By Type Other clicks (times stories have been shared).facebook_organic
post_clicks_by_type_photo_viewNUMERICPost Clicks By Type Photo Viewfacebook_organic
post_clicks_by_type_photo_view_commentNUMERICPost Clicks By Type Photo View (number of comments).facebook_organic
post_clicks_by_type_photo_view_likeNUMERICPost Clicks By Type Photo View (number of likes).facebook_organic
post_clicks_by_type_photo_view_shareNUMERICPost Clicks By Type Photo View (times stories have been shared).facebook_organic
post_clicks_by_type_video_playNUMERICPost Clicks By Type Video Playfacebook_organic
post_clicks_by_type_video_play_commentNUMERICPost Clicks By Type Video Play (number of comments).facebook_organic
post_clicks_by_type_video_play_likeNUMERICPost Clicks By Type Video Play (number of likes).facebook_organic
post_clicks_by_type_video_play_shareNUMERICPost Clicks By Type Video Play (times stories have been shared).facebook_organic
post_created_timeTIMESTAMPPost Created Timefacebook_organic
post_descriptionTEXTPost Descriptionfacebook_organic
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linkedin_organic
post_impressionsNUMERICPost Impressionsfacebook_organic
post_impressions_organicNUMERICPost impressions Organicfacebook_organic
post_impressions_organic_uniqueNUMERICPost impressions Organic Uniquefacebook_organic
post_impressions_paidNUMERICPost Impressions Paidfacebook_organic
post_impressions_paid_uniqueNUMERICPost Impressions Paid Uniquefacebook_organic
post_impressions_uniqueNUMERICPost Impressions Uniquefacebook_organic
post_messageTEXTPost Messagefacebook_organic
post_message_onelineTEXTPost Message Onelinefacebook_organic
post_negative_feedback_by_type_hide_all_clicksNUMERICPost Negative Feedback By Type Hide All Clicksfacebook_organic
post_negative_feedback_by_type_hide_all_clicks_commentNUMERICPost Negative Feedback By Type Hide All Clicks (number of comments).facebook_organic
post_negative_feedback_by_type_hide_all_clicks_likeNUMERICPost Negative Feedback By Type Hide All Clicks (number of likes).facebook_organic
post_negative_feedback_by_type_hide_all_clicks_shareNUMERICPost Negative Feedback By Type Hide All Clicks (times stories have been shared).facebook_organic
post_negative_feedback_by_type_hide_clicksNUMERICPost Negative Feedback By Type Hide Clicksfacebook_organic
post_negative_feedback_by_type_hide_clicks_commentNUMERICPost Negative Feedback By Type Hide Clicks (number of comments).facebook_organic
post_negative_feedback_by_type_hide_clicks_likeNUMERICPost Negative Feedback By Type Hide Clicks (number of likes).facebook_organic
post_negative_feedback_by_type_hide_clicks_shareNUMERICPost Negative Feedback By Type Hide Clicks (times stories have been shared).facebook_organic
post_negative_feedback_by_type_unique_hide_all_clicksNUMERICPost Negative Feedback By Type Unique Hide All Clicksfacebook_organic
post_negative_feedback_by_type_unique_hide_all_clicks_commentNUMERICPost Negative Feedback By Type Unique Hide All Clicks (number of comments).facebook_organic
post_negative_feedback_by_type_unique_hide_all_clicks_likeNUMERICPost Negative Feedback By Type Unique Hide All Clicks (number of likes).facebook_organic
post_negative_feedback_by_type_unique_hide_all_clicks_shareNUMERICPost Negative Feedback By Type Unique Hide All Clicks (times stories have been shared).facebook_organic
post_pictureTEXTPost Picturefacebook_organic
post_reactions_anger_totalNUMERICPost Reactions Anger Totalfacebook_organic
post_reactions_by_type_totalNUMERICPost Reactions By Like Totalfacebook_organic
post_reactions_haha_totalNUMERICPost Reactions Haha Totalfacebook_organic
post_reactions_like_totalNUMERICPost Reactions Like Totalfacebook_organic
post_reactions_love_totalNUMERICPost Reactions Love Totalfacebook_organic
post_reactions_sorry_totalNUMERICPost Reactions Sorry Totalfacebook_organic
post_reactions_wow_totalNUMERICPost Reactions Wow Totalfacebook_organic
post_titleTEXTPost titlefacebook_organic
post_video_avg_time_watchedNUMERICPost Video Avg Time watchedfacebook_organic
post_video_complete_views_organicNUMERICPost Video Complete Views Organicfacebook_organic
post_video_complete_views_organic_uniqueNUMERICPost Video Complete Views Organic Uniquefacebook_organic
post_video_viewsNUMERICPost Video Viewsfacebook_organic
post_video_views_autoplayedNUMERICPost Video Views Autoplayedfacebook_organic
post_video_views_clicked_to_playNUMERICPost Video Views Clicked To Playfacebook_organic
post_video_views_organicNUMERICPost Vide Views Organicfacebook_organic
post_video_views_organic_uniqueNUMERICPost Video Views Organic Uniquefacebook_organic
post_video_views_paidNUMERICPost Video Views Paidfacebook_organic
post_video_views_paid_uniqueNUMERICPost Video Views Paid Uniquefacebook_organic
post_video_views_uniqueNUMERICPost Video Views Uniquefacebook_organic
targetingTEXTTargetingfacebook_organic
ad_network_idTEXTAd network idgoogle_ad_manager
ad_network_nameTEXTAd network namegoogle_ad_manager
ad_server_clicksNUMERICAd server clicksgoogle_ad_manager
ad_server_ctrNUMERICAd server CTRgoogle_ad_manager
ad_server_impressionsNUMERICAd server impressionsgoogle_ad_manager
ad_server_targeted_impressionsNUMERICAd server targeted impressionsgoogle_ad_manager
ad_unit_idTEXTAd unit idgoogle_ad_manager
ad_unit_nameTEXTAd unit namegoogle_ad_manager
adsense_line_item_level_impressionsNUMERICAdSense impressionsgoogle_ad_manager
advertiser_idTEXTAdvertiser idgoogle_ad_manager
creative_sizeTEXTCreative sizegoogle_ad_manager
creative_typeTEXTCreative typegoogle_ad_manager
line_item_delivery_indicatorTEXTLine item Delivery Indicatorgoogle_ad_manager
line_item_delivery_pacingTEXTLine item Delivery pacinggoogle_ad_manager
line_item_nameTEXTLine item namegoogle_ad_manager
line_item_typeTEXTLine item typegoogle_ad_manager
month_and_yearTEXTMonth and yeargoogle_ad_manager
order_delivery_statusTEXTORDER_DELIVERY_STATUSgoogle_ad_manager
order_nameTEXTOrder namegoogle_ad_manager
shopify
placement_nameTEXTPlacement namegoogle_ad_manager
total_ad_requestsNUMERICTotal ad requestsgoogle_ad_manager
total_line_item_level_clicksNUMERICTotal clicksgoogle_ad_manager
total_line_item_level_ctrNUMERICTotal CTRgoogle_ad_manager
total_line_item_level_impressionsNUMERICTotal impressionsgoogle_ad_manager
video_viewership_average_view_rateNUMERICVideo viewership Average view rategoogle_ad_manager
video_viewership_average_view_timeNUMERICVideo viewership Average view timegoogle_ad_manager
video_viewership_completeNUMERICVideo viewership Completegoogle_ad_manager
video_viewership_completion_rateNUMERICVideo viewership Completion rategoogle_ad_manager
video_viewership_engaged_viewNUMERICVideo viewership Engaged viewgoogle_ad_manager
video_viewership_first_quartileNUMERICVideo viewership First quartilegoogle_ad_manager
video_viewership_midpointNUMERICVideo viewership midpointgoogle_ad_manager
video_viewership_startNUMERICVideo viewership Startgoogle_ad_manager
video_viewership_third_quartileNUMERICVideo viewership third quartilegoogle_ad_manager
video_viewership_video_lengthNUMERICVideo viewership Video lengthgoogle_ad_manager
video_viewership_view_through_rateNUMERICVideo viewership View-through rategoogle_ad_manager
totalrevenueNUMERICTotal revenuegoogleanalytics4
totalusersNUMERICTotal usersgoogleanalytics4
companyTEXTCompany Namehubspot
company_about_usTEXTCompany About Ushubspot
company_addressTEXTCompany Street Addresshubspot
company_address2TEXTCompany Street Address 2hubspot
company_annualrevenueNUMERICCompany Annual Revenuehubspot
company_cityTEXTCompany Cityhubspot
company_closedateTIMESTAMPCompany Close Datehubspot
company_countryTEXTCompany Country/Regionhubspot
company_createdateTIMESTAMPCompany Create Datehubspot
company_days_to_closeNUMERICCompany Days to Closehubspot
company_descriptionTEXTCompany Descriptionhubspot
company_domainTEXTCompany Domain Namehubspot
company_engagements_last_meeting_bookedTIMESTAMPCompany Date of last meeting booked in meetings toolhubspot
company_engagements_last_meeting_booked_campaignTEXTCompany Campaign of last booking in meetings toolhubspot
company_engagements_last_meeting_booked_mediumTEXTCompany Medium of last booking in meetings toolhubspot
company_engagements_last_meeting_booked_sourceTEXTCompany Source of last booking in meetings toolhubspot
company_facebook_company_pageTEXTCompany Facebook Company Pagehubspot
company_facebookfansNUMERICCompany Facebook Fanshubspot
company_first_contact_createdateTIMESTAMPCompany First Contact Create Datehubspot
company_first_conversion_dateTIMESTAMPCompany First Conversion Datehubspot
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company_first_deal_created_dateTIMESTAMPCompany First Deal Created Datehubspot
company_founded_yearTEXTCompany Year Foundedhubspot
company_googleplus_pageTEXTCompany Google Plus Pagehubspot
company_hs_analytics_first_timestampTIMESTAMPCompany Time First Seenhubspot
company_hs_analytics_first_touch_converting_campaignTEXTCompany First Touch Converting Campaignhubspot
company_hs_analytics_first_visit_timestampTIMESTAMPCompany Time of First Sessionhubspot
company_hs_analytics_last_timestampTIMESTAMPCompany Time Last Seenhubspot
company_hs_analytics_last_touch_converting_campaignTEXTCompany Last Touch Converting Campaignhubspot
company_hs_analytics_last_visit_timestampTIMESTAMPCompany Time of Last Sessionhubspot
company_hs_analytics_num_page_viewsNUMERICCompany Number of Pageviewshubspot
company_hs_analytics_num_visitsNUMERICCompany Number of Sessionshubspot
company_hs_analytics_sourceTEXTCompany Original Source Typehubspot
company_hs_analytics_source_data_1TEXTCompany Original Source Data 1hubspot
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company_hs_createdateTIMESTAMPCompany object create date/timehubspot
company_hs_ideal_customer_profileTEXTCompany Ideal Customer Profile Tierhubspot
company_hs_is_target_accountBOOLEANCompany Target Accounthubspot
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company_hs_num_blockersNUMERICCompany Number of blockershubspot
company_hs_num_child_companiesNUMERICCompany Number of child companieshubspot
company_hs_num_contacts_with_buying_rolesNUMERICCompany Number of contacts with a buying rolehubspot
company_hs_num_decision_makersNUMERICCompany Number of decision makershubspot
company_hs_num_open_dealsNUMERICCompany Number of open dealshubspot
company_hs_object_idNUMERICCompany IDhubspot
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company_hs_predictivecontactscore_v2NUMERICCompany Likelihood to closehubspot
company_hs_total_deal_valueNUMERICCompany Total open deal valuehubspot
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company_industryTEXTCompany Industryhubspot
company_is_publicBOOLEANCompany Is Publichubspot
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company_linkedin_company_pageTEXTLinkedIn Company Pagehubspot
company_linkedinbioTEXTCompany LinkedIn Biohubspot
company_nameTEXTCompany Name (Duplicate)hubspot
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company_num_associated_contactsNUMERICCompany Associated Contactshubspot
company_num_associated_dealsNUMERICCompany Associated Dealshubspot
company_num_contacted_notesNUMERICCompany Number of times contactedhubspot
company_num_conversion_eventsNUMERICCompany Number of Form Submissionshubspot
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company_owneremailTEXTCompany HubSpot Owner Emailhubspot
company_ownernameTEXTCompany HubSpot Owner Namehubspot
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company_recent_conversion_dateTIMESTAMPCompany Recent Conversion Datehubspot
company_recent_conversion_event_nameTEXTCompany Recent Conversionhubspot
company_recent_deal_amountNUMERICCompany Recent Deal Amounthubspot
company_recent_deal_close_dateTIMESTAMPCompany Recent Deal Close Datehubspot
company_stateTEXTCompany State/Regionhubspot
company_timezoneTEXTCompany Time Zonehubspot
company_total_money_raisedTEXTCompany Total Money Raisedhubspot
company_total_revenueNUMERICCompany Total Revenuehubspot
company_twitterbioTEXTCompany Twitter Biohubspot
company_twitterfollowersNUMERICCompany Twitter Followershubspot
company_twitterhandleTEXTCompany Twitter Handlehubspot
company_typeTEXTCompany Typehubspot
company_web_technologiesTEXTCompany Web Technologieshubspot
company_websiteTEXTCompany Website URLhubspot
company_zipTEXTCompany Postal Codehubspot
contact_addressTEXTContact Street Addresshubspot
contact_annualrevenueTEXTContact Annual Revenuehubspot
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contact_closedateTIMESTAMPContact Close Datehubspot
contact_companyTEXTContact Company Namehubspot
contact_company_sizeTEXTContact Company sizehubspot
contact_countryTEXTContact Country/Regionhubspot
contact_createdateTIMESTAMPContact Create Datehubspot
contact_currentlyinworkflowTEXTContact Currently in workflowhubspot
contact_date_of_birthTEXTContact Date of birthhubspot
contact_days_to_closeNUMERICContact Days To Closehubspot
contact_degreeTEXTContact Degreehubspot
contact_emailTEXTContact Emailhubspot
salesforce
contact_engagements_last_meeting_bookedTIMESTAMPContact date of last meeting booked in meetings toolhubspot
contact_engagements_last_meeting_booked_campaignTEXTContact Campaign of last booking in meetings toolhubspot
contact_engagements_last_meeting_booked_mediumTEXTContact Medium of last booking in meetings toolhubspot
contact_engagements_last_meeting_booked_sourceTEXTContact Source of last booking in meetings toolhubspot
contact_faxTEXTContact Fax Numberhubspot
salesforce
contact_field_of_studyTEXTContact Field of studyhubspot
contact_first_conversion_dateTIMESTAMPContact First Conversion Datehubspot
contact_first_conversion_event_nameTEXTContact First Conversionhubspot
contact_first_deal_created_dateTIMESTAMPContact First Deal Created Datehubspot
contact_firstnameTEXTContact First Namehubspot
salesforce
contact_followercountNUMERICContact Follower Counthubspot
contact_genderTEXTContact Genderhubspot
contact_graduation_dateTEXTContact Graduation datehubspot
contact_hs_analytics_average_page_viewsNUMERICContact Average Pageviewshubspot
contact_hs_analytics_first_referrerTEXTContact First Referring Sitehubspot
contact_hs_analytics_first_timestampTIMESTAMPContact Time First Seenhubspot
contact_hs_analytics_first_touch_converting_campaignTEXTContact First Touch Converting Campaignhubspot
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contact_hs_analytics_first_visit_timestampTIMESTAMPContact time of First Sessionhubspot
contact_hs_analytics_last_referrerTEXTContact Last Referring Sitehubspot
contact_hs_analytics_last_timestampTIMESTAMPContact Time Last Seenhubspot
contact_hs_analytics_last_touch_converting_campaignTEXTContact Last Touch Converting Campaignhubspot
contact_hs_analytics_last_urlTEXTContact Last Page Seenhubspot
contact_hs_analytics_last_visit_timestampTIMESTAMPContact time of Last Sessionhubspot
contact_hs_analytics_num_event_completionsNUMERICContact Number of event completionshubspot
contact_hs_analytics_num_page_viewsNUMERICContact Number of Pageviewshubspot
contact_hs_analytics_num_visitsNUMERICContact Number of Sessionshubspot
contact_hs_analytics_revenueNUMERICContact Event Revenuehubspot
contact_hs_analytics_sourceTEXTContact Original Sourcehubspot
contact_hs_analytics_source_data_1TEXTContact Original Source Drill-Down 1hubspot
contact_hs_analytics_source_data_2TEXTContact Original Source Drill-Down 2hubspot
contact_hs_buying_roleTEXTContact Buying Rolehubspot
contact_hs_content_membership_email_confirmedBOOLEANContact Email Confirmedhubspot
contact_hs_content_membership_notesTEXTContact Membership Noteshubspot
contact_hs_content_membership_registered_atTIMESTAMPContact Registered Athubspot
contact_hs_content_membership_registration_domain_sent_toTEXTContact Domain to which registration email was senthubspot
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contact_hs_content_membership_statusTEXTContact Statushubspot
contact_hs_createdateTIMESTAMPContact Object create date/timehubspot
contact_hs_email_bad_addressBOOLEANContact Invalid email addresshubspot
contact_hs_email_bounceNUMERICContact Marketing emails bouncedhubspot
contact_hs_email_clickNUMERICContact Marketing emails clickedhubspot
contact_hs_email_customer_quarantined_reasonTEXTContact Email address quarantine reasonhubspot
contact_hs_email_deliveredNUMERICContact Marketing emails deliveredhubspot
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contact_hs_email_first_click_dateTIMESTAMPContact First marketing email click datehubspot
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contact_hs_email_last_send_dateTIMESTAMPContact Contac last marketing email send datehubspot
contact_hs_email_openNUMERICContact Marketing emails openedhubspot
contact_hs_email_optoutBOOLEANContact Unsubscribed from all emailhubspot
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contact_hs_email_quarantined_reasonTEXTContact Email address automated quarantine reasonhubspot
contact_hs_email_repliedNUMERICContact Marketing emails repliedhubspot
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contact_hs_lifecyclestage_subscriber_dateTIMESTAMPContact Became a Subscriber Datehubspot
contact_hs_marketable_reason_idTEXTContact Marketing contact status source namehubspot
contact_hs_marketable_reason_typeTEXTContact Marketing contact status source typehubspot
contact_hs_marketable_statusTEXTContact Marketing contact statushubspot
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contact_hs_object_idNUMERICContact IDhubspot
contact_hs_personaTEXTContact Personahubspot
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contact_hs_predictivecontactscore_v2NUMERICContact Likelihood to closehubspot
contact_hs_predictivecontactscorebucketTEXTContact Lead Ratinghubspot
contact_hs_predictivescoringtierTEXTContact priorityhubspot
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contact_hs_sequences_enrolled_countNUMERICContact Number of sequences enrolledhubspot
contact_hs_sequences_is_enrolledBOOLEANContact Currently in Sequencehubspot
contact_hs_social_facebook_clicksNUMERICContact Facebook Clickshubspot
contact_hs_social_google_plus_clicksNUMERICContact Google Plus Clickshubspot
contact_hs_social_last_engagementTIMESTAMPContact Most Recent Social Clickhubspot
contact_hs_social_linkedin_clicksNUMERICContact LinkedIn Clickshubspot
contact_hs_social_num_broadcast_clicksNUMERICContact Broadcast Clickshubspot
contact_hs_social_twitter_clicksNUMERICContact Twitter Clickshubspot
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contact_hubspot_owner_assigneddateTIMESTAMPContact Owner Assigned Datehubspot
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contact_hubspotscoreNUMERICContact HubSpot Scorehubspot
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salesforce
contact_lastnameTEXTContact Last Namehubspot
salesforce
contact_lifecyclestageTEXTContact Lifecycle Stagehubspot
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contact_linkedinconnectionsNUMERICContact LinkedIn Connectionshubspot
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salesforce
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contact_owneremailTEXTContact HubSpot Owner Email (legacy)hubspot
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salesforce
contact_recent_conversion_dateTIMESTAMPContact Recent Conversion Datehubspot
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salesforce
contact_schoolTEXTContact Schoolhubspot
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deal_notes_last_contactedTIMESTAMPDealLast Contactedhubspot
deal_notes_last_updatedTIMESTAMPDealLast Activity Datehubspot
deal_notes_next_activity_dateTIMESTAMPDealNext Activity Datehubspot
deal_num_associated_contactsNUMERICDeal Number of Contactshubspot
deal_num_contacted_notesNUMERICDealNumber of times contactedhubspot
deal_num_notesNUMERICDeal Number of Sales Activitieshubspot
deal_pipelineTEXTDeal Pipelinehubspot
firstnameTEXTFirst Namehubspot
klaviyo
zoho
lastnameTEXTLast Namehubspot
klaviyo
zoho
lifecyclestageTEXTLifecycle Stagehubspot
pipeline_idTEXTPipeline IDhubspot
pipeline_nameTEXTPipeline Namehubspot
pipeline_stage_created_atTIMESTAMPPipeline Stage Created Datehubspot
pipeline_stage_display_orderNUMERICPipeline Stage Display Order Numberhubspot
pipeline_stage_idTEXTPipeline Stage IDhubspot
pipeline_stage_is_archivedBOOLEANPipeline Is Stage Archivedhubspot
pipeline_stage_is_closedBOOLEANPipeline Is Closedhubspot
pipeline_stage_nameTEXTPipeline Stage Namehubspot
pipeline_stage_probabilityTEXTPipeline Probablityhubspot
pipeline_stage_updated_atTIMESTAMPPipeline Stage Last Modified Datehubspot
country_idTEXTCountry IDidealo
audience_city_sizeNUMERICNumber of followers from a cityinstagram
audience_country_nameTEXTAudience Country Nameinstagram
audience_country_sizeNUMERICNumber of followers from a countryinstagram
audience_gender_age_nameTEXTGender/Age group nameinstagram
audience_gender_age_sizeNUMERICNumber of followers of a gender/age groupinstagram
audience_locale_nameTEXTLocale nameinstagram
audience_locale_sizeNUMERICNumber of followers for a localeinstagram
biographyTEXTInstagram profile (account) biographyinstagram
carousel_album_engagementNUMERICCarousel album engagementinstagram
carousel_album_impressionsNUMERICCarousel album impressionsinstagram
carousel_album_reachNUMERICCarousel album reachinstagram
carousel_album_savedNUMERICCarousel album savedinstagram
carousel_album_video_viewsNUMERICCarousel album video viewsinstagram
email_contacts_1dNUMERICEmail contacts (1 day)instagram
follower_count_1dNUMERICNew followers (1 day)instagram
followers_countNUMERICProfile followersinstagram
follows_countNUMERICProfile followsinstagram
get_directions_clicks_1dNUMERICGet directions clicks (1 day)instagram
impressions_1dNUMERICImpressions (1 day)instagram
legacy_user_idTEXTLegacy Instagram user IDinstagram
media_captionTEXTMedia captioninstagram
media_comments_countNUMERICComments countinstagram
media_countNUMERICProfile media countinstagram
media_engagementNUMERICMedia engagementinstagram
media_idTEXTMedia IDinstagram
media_impressionsNUMERICMedia impressionsinstagram
media_is_comment_enabledTEXTMedia comments enabledinstagram
media_like_countNUMERICMedia Like Countinstagram
media_permalinkTEXTMedia permalinkinstagram
media_product_typeTEXTMedia product typeinstagram
media_reachNUMERICMedia reachinstagram
media_savedNUMERICMedia savedinstagram
media_shortcodeTEXTMedia shortcodeinstagram
media_thumbnail_urlTEXTVideo thumbnail URLinstagram
media_urlTEXTMedia URLinstagram
media_video_titleTEXTIGTV video titleinstagram
media_video_viewsNUMERICMedia video viewsinstagram
phone_call_clicks_1dNUMERICPhone call clicks (1 day)instagram
profile_views_1dNUMERICProfile views (1 day)instagram
reach_1dNUMERICProfile reach (1 day)instagram
story_exitsNUMERICStory exitsinstagram
story_idTEXTStory IDinstagram
story_impressionsNUMERICStory impressionsinstagram
story_permalinkTEXTPermanent URL to the media.instagram
story_reachNUMERICStory reachinstagram
story_repliesNUMERICStory repliesinstagram
story_taps_backNUMERICStory taps backinstagram
story_taps_forwardNUMERICStory taps forwardinstagram
text_message_clicks_1dNUMERICText message clicks (1 day)instagram
timestampTIMESTAMPMedia createdinstagram
user_idTEXTInstagram user IDinstagram
user_nameTEXTInstagram user name (alias)instagram
usernameTEXTInstagram user nameinstagram
websiteTEXTLinked websiteinstagram
website_clicks_1dNUMERICLinked website clicks (1 day)instagram
created_atTIMESTAMPCreated Date/Timeintercom
klaviyo
twitter_organic
address1TEXTAddress Line 1klaviyo
address2TEXTAddress Line 2klaviyo
objectTEXTObject Typeklaviyo
organization_nameTEXTOrganization Nameklaviyo
linkedin_organic
timezoneTEXTTime Zoneklaviyo
zipTEXTZIP Codeklaviyo
account_typeTEXTAccount typelinkedin
salesforce
approximate_unique_impressionsNUMERICApproximate Unique Impressionslinkedin
average_frequencyNUMERICAverage frequencylinkedin
campaign_accountTEXTCampaign Accountlinkedin
campaign_cost_typeTEXTCampaign Cost Typelinkedin
campaign_daily_budget_amountTEXTCampaign daily budget amountlinkedin
campaign_group_backfilledBOOLEANCampaign Group Backfilledlinkedin
campaign_group_idNUMERICCampaign Group IDlinkedin
campaign_group_nameTEXTCampaign Group Namelinkedin
campaign_group_run_scedule_end_timeNUMERICCampaign Group Run Scedule End Timelinkedin
campaign_group_run_scedule_start_timeNUMERICCampaign Group Run Scedule Start Timelinkedin
campaign_group_statusTEXTCampaign Group Statuslinkedin
campaign_group_total_budgetNUMERICCampaign Group Total Budgetlinkedin
campaign_total_budget_amountTEXTCampaign total budget amountlinkedin
commentsNUMERICCommentslinkedin
completionsNUMERICCompletionslinkedin
conversionvalueinlocalcurrencyNUMERICConversion Value (Local Currency)linkedin
cost_in_usdNUMERICShare cost in USDlinkedin
country_codeTEXTCountry Codelinkedin
creative_creation_datetimeDATECreative Creation Datetimelinkedin
creative_last_modified_datetimeDATECreative Last Modified Datetimelinkedin
externalwebsiteconversionsNUMERICExternal Website Conversionslinkedin
externalwebsitepostclickconversionsNUMERICExternal Website Post Click Conversionslinkedin
externalwebsitepostviewconversionsNUMERICExternal Website Post View Conversionslinkedin
followsNUMERICFollowslinkedin
twitter
full_screen_playsNUMERICShare full screen playslinkedin
landing_page_clicksNUMERICShare landing page clickslinkedin
landingpageclicksNUMERICLanding Page Clickslinkedin
leadgenerationmailcontactinfosharesNUMERICLead Generation Mail Contact Info Shareslinkedin
likesNUMERICLikeslinkedin
twitter
objective_typeTEXTObjective Typelinkedin
tiktok
oneclickleadformopensNUMERICOne Click Lead Form Openslinkedin
oneclickleadsNUMERICOne Click Leadslinkedin
opensNUMERICOpenslinkedin
optimization_target_typeTEXTOptimization Target Typelinkedin
other_engagementsNUMERICShare other engagementslinkedin
quartile_1NUMERICVideo watches at 25%linkedin
snapchat
quartile_2NUMERICVideo watches at 50%linkedin
snapchat
quartile_3NUMERICVideo watches at 75%linkedin
snapchat
reactionsNUMERICShare reactionslinkedin
share_creation_datetimeDATEShare creation datetimelinkedin
share_idTEXTShare IDlinkedin
linkedin_organic
share_landing_pageTEXTShare landing pagelinkedin
share_last_modified_datetimeDATEShare last modified datetimelinkedin
share_textTEXTShare textlinkedin
linkedin_organic
share_titleTEXTShare titlelinkedin
linkedin_organic
share_typeTEXTShare Typelinkedin
sharesNUMERICShareslinkedin
targeting_exclude_agerangesTEXTTargeting Exclude Age Rangelinkedin
targeting_exclude_employersTEXTTargeting Exclude Employerslinkedin
targeting_exclude_groupsTEXTTargeting Exclude Groupslinkedin
targeting_exclude_industriesTEXTTargeting Exclude Industrieslinkedin
targeting_exclude_interfacelocalesTEXTTargeting Exclude Interface Localeslinkedin
targeting_exclude_jobfunctionsTEXTTargeting Exclude Job Functionslinkedin
targeting_exclude_locationsTEXTTargeting Exclude Locationslinkedin
targeting_exclude_senioritiesTEXTTargeting Exclude Senioritieslinkedin
targeting_exclude_titlesTEXTTargeting Exclude Titleslinkedin
targeting_include_agerangesTEXTTargeting Include Age Rangelinkedin
targeting_include_employersTEXTTargeting Include Employerslinkedin
targeting_include_groupsTEXTTargeting Include Groupslinkedin
targeting_include_industriesTEXTTargeting Include Industrieslinkedin
targeting_include_interfacelocalesTEXTTargeting Include Interface Localeslinkedin
targeting_include_jobfunctionsTEXTTargeting Include Job Functionslinkedin
targeting_include_locationsTEXTTargeting Include Locationslinkedin
targeting_include_senioritiesTEXTTargeting Include Senioritieslinkedin
targeting_include_titlesTEXTTargeting Include Titleslinkedin
total_engagementsNUMERICShare total engagementslinkedin
video_completionsNUMERICVideo Completionslinkedin
video_viewed_25pcntNUMERICVideo watches at 25% (Duplicate)linkedin
video_viewed_50pcntNUMERICVideo watches at 50% (Duplicate)linkedin
video_viewed_75pcntNUMERICVideo watches at 75% (Duplicate)linkedin
viral_clicksNUMERICShare viral clickslinkedin
viral_commentsNUMERICShare viral commentslinkedin
viral_conversionsNUMERICViral External Website Conversionslinkedin
viral_followsNUMERICShare viral followslinkedin
viral_full_screen_playsNUMERICShare viral full screen playslinkedin
viral_impressionsNUMERICShare viral impressoinslinkedin
viral_landing_page_clicksNUMERICShare viral landing page clickslinkedin
viral_likesNUMERICShare viral likeslinkedin
viral_reactionsNUMERICShare viral reactionslinkedin
viral_sharesNUMERICShare viral shareslinkedin
viral_total_engagementsNUMERICShare viral total engagementslinkedin
viral_video_completionsNUMERICShare viral video completionslinkedin
viral_video_startsNUMERICShare viral video startslinkedin
viral_video_viewed_25pcntNUMERICShare viral video viewed 25pcntlinkedin
viral_video_viewed_50pcntNUMERICShare viral video viewed 50pcntlinkedin
viral_video_viewed_75pcntNUMERICShare viral video viewed 75pcntlinkedin
viral_video_viewsNUMERICShare viral video viewslinkedin
viralexternalwebsiteconversionsNUMERICViral External Website Conversions (Duplicate)linkedin
viralexternalwebsitepostclickconversionsNUMERICViral External Website Post Click Conversionslinkedin
viralexternalwebsitepostviewconversionsNUMERICViral External Website Post View Conversionslinkedin
viraloneclickleadsNUMERICViral One Click Leadslinkedin
about_page_viewsNUMERICAbout Page Viewslinkedin_organic
about_unique_page_viewsNUMERICAbout Unique Page Viewslinkedin_organic
all_desktop_page_viewsNUMERICAll Desktop Page Viewslinkedin_organic
all_desktop_unique_page_viewsNUMERICAll Desktop Unique Page Viewslinkedin_organic
all_mobile_page_viewsNUMERICAll Mobile Page Viewslinkedin_organic
all_mobile_unique_page_viewsNUMERICAll Mobile Unique Page Viewslinkedin_organic
all_page_viewsNUMERICAll Page Viewslinkedin_organic
all_unique_page_viewsNUMERICAll Unique Page Viewslinkedin_organic
careers_page_banner_promo_clicksNUMERICCareers Page Banner Promo Clickslinkedin_organic
careers_page_employees_clicksNUMERICCareers Page Employees Clickslinkedin_organic
careers_page_jobs_clicksNUMERICCareers Page Jobs Clickslinkedin_organic
careers_page_promo_links_clicksNUMERICCareers Page Promo Links Clickslinkedin_organic
careers_page_viewsNUMERICCareers Page Viewslinkedin_organic
careers_unique_page_viewsNUMERICCareers Unique Page Viewslinkedin_organic
desktop_about_page_viewsNUMERICDesktop About Page Viewslinkedin_organic
desktop_about_unique_page_viewsNUMERICDesktop About Unique Page Viewslinkedin_organic
desktop_careers_page_viewsNUMERICDesktop Careers Page Viewslinkedin_organic
desktop_careers_unique_page_viewsNUMERICDesktop Careers Unique Page Viewslinkedin_organic
desktop_custom_button_click_countsNUMERICDesktop Custom Button Click Countslinkedin_organic
desktop_insights_page_viewsNUMERICDesktop Insights Page Viewslinkedin_organic
desktop_insights_unique_page_viewsNUMERICDesktop Insights Unique Page Viewslinkedin_organic
desktop_jobs_page_viewsNUMERICDesktop Jobs Page Viewslinkedin_organic
desktop_jobs_unique_page_viewsNUMERICDesktop Jobs Unique Page Viewslinkedin_organic
desktop_life_at_page_viewsNUMERICDesktop Life At Page Viewslinkedin_organic
desktop_life_at_unique_page_viewsNUMERICDesktop Life At Unique Page Viewslinkedin_organic
desktop_overview_page_viewsNUMERICDesktop Overview Page Viewslinkedin_organic
desktop_overview_unique_page_viewsNUMERICDesktop Overview Unique Page Viewslinkedin_organic
desktop_people_page_viewsNUMERICDesktop People Page Viewslinkedin_organic
desktop_people_unique_page_viewsNUMERICDesktop People Unique Page Viewslinkedin_organic
desktop_products_page_viewsNUMERICDesktop Products Page Viewslinkedin_organic
desktop_products_unique_page_viewsNUMERICDesktop Products Unique Page Viewslinkedin_organic
insights_page_viewsNUMERICInsights Page Viewslinkedin_organic
insights_unique_page_viewsNUMERICInsights Unique Page Viewslinkedin_organic
jobs_page_viewsNUMERICJobs Page Viewslinkedin_organic
jobs_unique_page_viewsNUMERICJobs Unique Page Viewslinkedin_organic
life_at_page_viewsNUMERICLife At Page Viewslinkedin_organic
life_at_unique_page_viewsNUMERICLife At Unique Page Viewslinkedin_organic
mobile_about_page_viewsNUMERICMobile About Page Viewslinkedin_organic
mobile_about_unique_page_viewsNUMERICMobile About Unique Page Viewslinkedin_organic
mobile_careers_page_employees_clicksNUMERICMobile Careers Page Employees Clickslinkedin_organic
mobile_careers_page_jobs_clicksNUMERICMobile Careers Page Jobs Clickslinkedin_organic
mobile_careers_page_promo_links_clicksNUMERICMobile Careers Page Promo Links Clickslinkedin_organic
mobile_careers_page_viewsNUMERICMobile Careers Page Viewslinkedin_organic
mobile_careers_unique_page_viewsNUMERICMobile Careers Unique Page Viewslinkedin_organic
mobile_custom_button_click_countsNUMERICMobile Custom Button Click Countslinkedin_organic
mobile_insights_page_viewsNUMERICMobile Insights Page Viewslinkedin_organic
mobile_insights_unique_page_viewsNUMERICMobile Insights Unique Page Viewslinkedin_organic
mobile_jobs_page_viewsNUMERICMobile Jobs Page Viewslinkedin_organic
mobile_jobs_unique_page_viewsNUMERICMobile Jobs Unique Page Viewslinkedin_organic
mobile_life_at_page_viewsNUMERICMobile Life At Page Viewslinkedin_organic
mobile_life_at_unique_page_viewsNUMERICMobile Life At Unique Page Viewslinkedin_organic
mobile_overview_page_viewsNUMERICMobile Overview Page Viewslinkedin_organic
mobile_overview_unique_page_viewsNUMERICMobile Overview Unique Page Viewslinkedin_organic
mobile_people_page_viewsNUMERICMobile People Page Viewslinkedin_organic
mobile_people_unique_page_viewsNUMERICMobile People Unique Page Viewslinkedin_organic
mobile_products_page_viewsNUMERICMobile Products Page Viewslinkedin_organic
mobile_products_unique_page_viewsNUMERICMobile Products Unique Page Viewslinkedin_organic
organization_descriptionTEXTOrganization Descriptionlinkedin_organic
organization_follower_countNUMERICOrganization Follower Countlinkedin_organic
organization_idTEXTOrganizationlinkedin_organic
organization_primary_typeTEXTOrganization Primary Typelinkedin_organic
organization_statusTEXTOrganization Statuslinkedin_organic
organization_vanity_nameTEXTOrganization Vanity Namelinkedin_organic
organization_websiteTEXTOrganization Websitelinkedin_organic
overview_page_viewsNUMERICOverview Page Viewslinkedin_organic
overview_unique_page_viewsNUMERICOverview Unique Page Viewslinkedin_organic
people_page_viewsNUMERICPeople Page Viewslinkedin_organic
people_unique_page_viewsNUMERICPeople Unique Page Viewslinkedin_organic
products_page_viewsNUMERICProducts Page Viewslinkedin_organic
products_unique_page_viewsNUMERICProducts Unique Page Viewslinkedin_organic
share_activityTEXTShare Activitylinkedin_organic
share_audience_type_all_followersBOOLEANShare Audience Type All Followerslinkedin_organic
share_change_actorTEXTShare Change Actorlinkedin_organic
share_clicks_countNUMERICShare Clicks Countlinkedin_organic
share_comment_countNUMERICShare Comment Countlinkedin_organic
share_comment_mentions_countNUMERICShare Comment Mentions Countlinkedin_organic
share_comment_stateNUMERICShare Comment Statelinkedin_organic
share_countNUMERICShare Countlinkedin_organic
share_created_timeDATEShare Created Timelinkedin_organic
share_descriptionTEXTShare Descriptionlinkedin_organic
share_editedBOOLEANShare Editedlinkedin_organic
share_engagementNUMERICShare Engagementlinkedin_organic
share_entityTEXTShare Entitylinkedin_organic
share_impression_countNUMERICShare Impression Countlinkedin_organic
share_last_modified_actorTEXTShare Last Modified Actorlinkedin_organic
share_last_modified_timeDATEShare Last Modified Timelinkedin_organic
share_like_countNUMERICShare Like Countlinkedin_organic
share_media_categoryTEXTShare Media Categorylinkedin_organic
share_mention_countNUMERICShare Mention Countlinkedin_organic
share_ownerTEXTShare Ownerlinkedin_organic
share_target_functionsNUMERICShare Target Functionslinkedin_organic
share_target_geolocationsNUMERICShare Target GeoLocationslinkedin_organic
share_target_industriesNUMERICShare Target Industrieslinkedin_organic
share_target_interface_localesNUMERICShare Target Interface Localeslinkedin_organic
share_target_locationsNUMERICShare Target Locationslinkedin_organic
share_target_senioritiesNUMERICShare Target Senioritieslinkedin_organic
share_total_comment_countNUMERICShare Total Comment Countlinkedin_organic
share_total_reaction_appreciation_countNUMERICShare Total Reactions Appreciationlinkedin_organic
share_total_reaction_empathy_countNUMERICShare Total Reactions Empathylinkedin_organic
share_total_reaction_interest_countNUMERICShare Total Reactions Interestlinkedin_organic
share_total_reaction_like_countNUMERICShare Total Reactions Likelinkedin_organic
share_total_reaction_maybe_countNUMERICShare Total Reactions Maybelinkedin_organic
share_total_reaction_praise_countNUMERICShare Total Reactions Praiselinkedin_organic
share_total_toplevel_comment_countNUMERICShare Total Comment Top Level Countlinkedin_organic
share_unique_impressions_countNUMERICShare Unique Impressions Countlinkedin_organic
share_urlTEXTShare URLlinkedin_organic
ugc_post_idTEXTUGC Post IDlinkedin_organic
abuse_reportsNUMERICAbuse Reportsmailchimp
campaign_titleTEXTCampaign Titlemailchimp
click_rateNUMERICClick Ratemailchimp
clicks_totalNUMERICClicks Totalmailchimp
emails_sentNUMERICEmails Sentmailchimp
forwards_countNUMERICForward Countmailchimp
forwards_opensNUMERICForwards Opensmailchimp
last_clickDATELast Clickmailchimp
last_openDATELast Openmailchimp
list_idNUMERICList IDmailchimp
list_is_activeTEXTList Is Activemailchimp
list_nameTEXTList Namemailchimp
open_rateNUMERICOpen Ratemailchimp
opens_totalNUMERICOpens Totalmailchimp
preview_textTEXTPreview Textmailchimp
rss_last_sendDATERSS Last Sendmailchimp
send_timeDATESend Timemailchimp
subject_lineTEXTSubject Linemailchimp
unique_opensNUMERICUnique Opensmailchimp
unique_subscriber_clicksNUMERICUnique Subscriber Clicksmailchimp
unsubscribedNUMERICUnsubscribedmailchimp
url_campaign_idTEXTUrl Campaign Idmailchimp
url_click_percentageNUMERICUrl Click Percentagemailchimp
url_idTEXTUrl Idmailchimp
url_last_clickDATEUrl Last Clickmailchimp
url_total_clicksNUMERICUrl Total Clicksmailchimp
url_unique_click_percentageNUMERICUrl Unique Click Percentagemailchimp
url_unique_clicksNUMERICUrl Unique Clicksmailchimp
average_valueNUMERICAverage Valueoutbrain
ecpcNUMERICEffective Cost Per Clickoutbrain
rtbhouse
sum_valueNUMERICSum Valueoutbrain
total_average_valueNUMERICTotal Average Valueoutbrain
total_cpaNUMERICTotal Cost Per Acquisitionoutbrain
total_roasNUMERICTotal Return on Ad Spendoutbrain
total_sum_valueNUMERICTotal Sum Valueoutbrain
view_average_valueNUMERICView Average Valueoutbrain
view_conversion_rateNUMERICView-Through Conversion Rateoutbrain
view_conversionsNUMERICView-Through Conversionsoutbrain
view_sum_valueNUMERICView Sum Valueoutbrain
clickthroughNUMERICPin clickspinterest
clickthrough_earnedNUMERICEarned Pin clickspinterest
clickthrough_paidNUMERICPaid Pin clickspinterest
engagement_earnedNUMERICEarned engagementspinterest
engagement_paidNUMERICPaid engagementspinterest
impressions_earnedNUMERICEarned impressionspinterest
impressions_paidNUMERICPaid impressionspinterest
outbound_clicksNUMERICOutbound clickspinterest
outbound_clicks_earnedNUMERICEarned outbound clickspinterest
outbound_clicks_paidNUMERICPaid outbound clickspinterest
pin_promotion_idTEXTPin Promotion IDpinterest
pin_promotion_nameTEXTAd namepinterest
pin_promotion_statusTEXTAd Statuspinterest
total_add_to_cartNUMERICConversions (Add to cart)pinterest
total_add_to_cart_valueNUMERICConversion value (Add to cart)pinterest
total_checkoutNUMERICConversions (Checkout)pinterest
total_checkout_valueNUMERICConversion value (Checkout)pinterest
total_click_add_to_cartNUMERICClick-through conversions (Add to cart)pinterest
total_click_add_to_cart_valueNUMERICClick-through conversion value (Add to cart)pinterest
total_click_checkoutNUMERICClick-through conversions (Checkout)pinterest
total_click_checkout_valueNUMERICClick-through conversion value (Checkout)pinterest
total_click_customNUMERICClick-through conversions (Custom)pinterest
total_click_custom_valueNUMERICClick-through conversion value (Custom)pinterest
total_click_leadNUMERICClick-through conversions (Lead)pinterest
total_click_lead_valueNUMERICClick-through conversion value (Lead)pinterest
total_click_page_visitNUMERICClick-through conversions (Page visit)pinterest
total_click_page_visit_valueNUMERICClick-through conversion value (Page visit)pinterest
total_click_searchNUMERICClick-through conversions (Website search)pinterest
total_click_search_valueNUMERICClick-through conversion value (Website search)pinterest
total_click_signupNUMERICClick-through conversions (Signup)pinterest
total_click_signup_valueNUMERICClick-through conversion value (Signup)pinterest
total_click_view_categoryNUMERICClick-through conversions (Category view)pinterest
total_click_view_category_valueNUMERICClick-through conversion value (Category view)pinterest
total_click_watch_videoNUMERICClick-through conversions (Watch video)pinterest
total_click_watch_video_valueNUMERICClick-through conversion value (Watch video)pinterest
total_conversions_valueNUMERICTotal conversion valuepinterest
total_customNUMERICConversions (Custom)pinterest
total_custom_valueNUMERICConversion value (Custom)pinterest
total_engagementNUMERICTotal engagementspinterest
total_engagement_add_to_cartNUMERICEngagement conversions (Add to cart)pinterest
total_engagement_add_to_cart_valueNUMERICEngagement value (Add to cart)pinterest
total_engagement_checkoutNUMERICEngagement conversions (Checkout)pinterest
total_engagement_checkout_valueNUMERICEngagement value (Checkout)pinterest
total_engagement_customNUMERICEngagement conversions (Custom)pinterest
total_engagement_custom_valueNUMERICEngagement value (Custom)pinterest
total_engagement_leadNUMERICEngagement conversions (Lead)pinterest
total_engagement_lead_valueNUMERICEngagement value (Lead)pinterest
total_engagement_page_visitNUMERICEngagement conversions (Page visit)pinterest
total_engagement_page_visit_valueNUMERICEngagement value (Page visit)pinterest
total_engagement_searchNUMERICEngagement conversions (Website search)pinterest
total_engagement_search_valueNUMERICEngagement value (Website search)pinterest
total_engagement_signupNUMERICEngagement conversions (Signup)pinterest
total_engagement_signup_valueNUMERICEngagement value (Signup)pinterest
total_engagement_view_categoryNUMERICEngagement conversions (Category view)pinterest
total_engagement_view_category_valueNUMERICEngagement value (Category view)pinterest
total_engagement_watch_videoNUMERICEngagement conversions (Watch video)pinterest
total_engagement_watch_video_valueNUMERICEngagement value (Watch video)pinterest
total_leadNUMERICConversions (Lead)pinterest
total_lead_valueNUMERICConversion value (Lead)pinterest
total_page_visitNUMERICConversions (Page visit)pinterest
total_page_visit_valueNUMERICConversion value (Page visit)pinterest
total_searchNUMERICConversions (Website search)pinterest
total_search_valueNUMERICConversion value (Website search)pinterest
total_signupNUMERICConversions (Signup)pinterest
total_signup_valueNUMERICConversion value (Signup)pinterest
total_video_75_combinedNUMERICTotal video played at 75%pinterest
total_video_p0_combinedNUMERICTotal video startspinterest
total_video_p100_completeNUMERICTotal video played at 100%pinterest
total_video_p25_combinedNUMERICTotal video played at 25%pinterest
total_video_p50_combinedNUMERICTotal video played at 50%pinterest
total_video_p95_combinedNUMERICTotal video played at 95%pinterest
total_view_add_to_cartNUMERICView-through conversions (Add to cart)pinterest
total_view_add_to_cart_valueNUMERICView-through conversion value (Add to cart)pinterest
total_view_categoryNUMERICConversions (Category view)pinterest
total_view_category_valueNUMERICConversion value (Category view)pinterest
total_view_checkoutNUMERICView-through conversions (Checkout)pinterest
total_view_checkout_valueNUMERICView-through conversion value (Checkout)pinterest
total_view_customNUMERICView-through conversions (Custom)pinterest
total_view_custom_valueNUMERICView-through conversion value (Custom)pinterest
total_view_leadNUMERICView-through conversions (Lead)pinterest
total_view_lead_valueNUMERICView-through conversion value (Lead)pinterest
total_view_page_visitNUMERICView-through conversions (Page visit)pinterest
total_view_page_visit_valueNUMERICView-through conversion value (Page visit)pinterest
total_view_searchNUMERICView-through conversions (Website search)pinterest
total_view_search_valueNUMERICView-through conversion value (Website search)pinterest
total_view_signupNUMERICView-through conversions (Signup)pinterest
total_view_signup_valueNUMERICView-through conversion value (Signup)pinterest
total_view_view_categoryNUMERICView-through conversions (Category view)pinterest
total_view_view_category_valueNUMERICView-through conversion value (Category view)pinterest
total_view_watch_videoNUMERICView-through conversions (Watch video)pinterest
total_view_watch_video_valueNUMERICView-through conversion value (Watch video)pinterest
total_watch_videoNUMERICConversions (Watch video)pinterest
total_watch_video_valueNUMERICConversion value (Watch video)pinterest
video_p0_combined_earnedNUMERICEarned video startspinterest
video_p0_combined_paidNUMERICPaid video startspinterest
video_p100_complete_earnedNUMERICEarned video played at 100%pinterest
video_p100_complete_paidNUMERICPaid video played at 100%pinterest
video_p25_combined_earnedNUMERICEarned video played at 25%pinterest
video_p25_combined_paidNUMERICPaid video played at 25%pinterest
video_p50_combined_earnedNUMERICEarned video played at 50%pinterest
video_p50_combined_paidNUMERICPaid video played at 50%pinterest
video_p75_combined_earnedNUMERICEarned video played at 75%pinterest
video_p75_combined_paidNUMERICPaid video played at 75%pinterest
video_p95_combined_earnedNUMERICEarned video played at 95%pinterest
video_p95_combined_paidNUMERICPaid video played at 95%pinterest
conversion_countNUMERICConversion Countrtbhouse
ecpaNUMERICECPArtbhouse
ecpmNUMERICECPMrtbhouse
ecpsNUMERICECPSrtbhouse
ecpvNUMERICECPVrtbhouse
subcampaignTEXTSubcampaignrtbhouse
subcampaign_idTEXTSubcampaign Idrtbhouse
vcrNUMERICVCRrtbhouse
video_complete_viewsNUMERICVideo Complete Viewsrtbhouse
viewabilityNUMERICViewabilityrtbhouse
account_account_sourceTEXTAccount Sourcesalesforce
account_annual_revenueNUMERICAccount Annual Revenuesalesforce
account_billing_addressTEXTAccount Billing Addresssalesforce
account_billing_cityTEXTAccount Billing Citysalesforce
account_billing_countryTEXTAccount Billing Countrysalesforce
account_billing_geocode_accuracyTEXTAccount Billing Geocode Accuracysalesforce
account_billing_latitudeNUMERICAccount Billing Latitudesalesforce
account_billing_longitudeNUMERICAccount Billing Longitudesalesforce
account_billing_postal_codeTEXTAccount Billing Zip/Postal Codesalesforce
account_billing_stateTEXTAccount Billing State/Provincesalesforce
account_billing_streetTEXTAccount Billing Streetsalesforce
account_created_by_idTEXTAccount Created By IDsalesforce
account_created_dateDATEAccount Created Datesalesforce
account_descriptionTEXTAccount Descriptionsalesforce
account_faxTEXTAccount Faxsalesforce
account_industryTEXTAccount Industrysalesforce
account_is_deletedBOOLEANAccount Deletedsalesforce
account_jigsawTEXTAccount Data.com Keysalesforce
account_jigsaw_company_idTEXTAccount Jigsaw Company IDsalesforce
account_last_activity_dateTEXTAccount Last Activitysalesforce
account_last_modified_by_idTEXTAccount Last Modified By IDsalesforce
account_last_modified_dateDATEAccount Last Modified Datesalesforce
account_last_referenced_dateDATEAccount Last Referenced Datesalesforce
account_last_viewed_dateDATEAccount Last Viewed Datesalesforce
account_master_record_idTEXTAccount Master Record IDsalesforce
account_number_of_employeesNUMERICAccount Employeessalesforce
account_operating_hours_idTEXTAccount Operating Hour IDsalesforce
account_owner_idTEXTAccount Owner IDsalesforce
account_parent_idTEXTAccount Parent Account IDsalesforce
account_phoneTEXTAccount Phonesalesforce
account_photo_urlTEXTAccount Photo URLsalesforce
account_shipping_addressTEXTAccount Shipping Addresssalesforce
account_shipping_cityTEXTAccount Shipping Citysalesforce
account_shipping_countryTEXTAccount Shipping Countrysalesforce
account_shipping_geocode_accuracyTEXTAccount Shipping Geocode Accuracysalesforce
account_shipping_latitudeNUMERICAccount Shipping Latitudesalesforce
account_shipping_longitudeNUMERICAccount Shipping Longitudesalesforce
account_shipping_postal_codeTEXTAccount Shipping Zip/Postal Codesalesforce
account_shipping_stateTEXTAccount Shipping State/Provincesalesforce
account_shipping_streetTEXTAccount Shipping Streetsalesforce
account_sic_descTEXTAccount SIC Descriptionsalesforce
account_system_modstampTEXTAccount System Modstampsalesforce
account_websiteTEXTAccount Websitesalesforce
campaign_actual_costNUMERICCampaign Actual Cost in Campaignsalesforce
campaign_amount_all_opportunitiesNUMERICCampaign Value Opportunities in Campaignsalesforce
campaign_amount_won_opportunitiesNUMERICCampaign Value Won Opportunities in Campaignsalesforce
campaign_budgeted_costNUMERICCampaign Budgeted Cost in Campaignsalesforce
campaign_campaign_member_record_type_idTEXTCampaign Record Type IDsalesforce
campaign_created_by_idTEXTCampaign Created By IDsalesforce
campaign_created_dateDATECampaign Created Datesalesforce
campaign_descriptionTEXTCampaign Descriptionsalesforce
campaign_expected_responseNUMERICCampaign Expected Response (%)salesforce
campaign_expected_revenueNUMERICCampaign Expected Revenue in Campaignsalesforce
campaign_is_activeBOOLEANCampaign Activesalesforce
campaign_is_deletedBOOLEANCampaign Deletedsalesforce
campaign_last_activity_dateTEXTCampaign Last Activitysalesforce
campaign_last_modified_by_idTEXTCampaign Last Modified By IDsalesforce
campaign_last_modified_dateDATECampaign Last Modified Datesalesforce
campaign_last_referenced_dateDATECampaign Last Referenced Datesalesforce
campaign_last_viewed_dateDATECampaign Last Viewed Datesalesforce
campaign_number_of_contactsNUMERICCampaign Contacts in Campaignsalesforce
campaign_number_of_converted_leadsNUMERICCampaign Converted Leads in Campaignsalesforce
campaign_number_of_leadsNUMERICCampaign Leads in Campaignsalesforce
campaign_number_of_opportunitiesNUMERICCampaign Opportunities in Campaignsalesforce
campaign_number_of_responsesNUMERICCampaign Responses in Campaignsalesforce
campaign_number_of_won_opportunitiesNUMERICCampaign Won Opportunities in Campaignsalesforce
campaign_number_sentNUMERICCampaign Num Sent in Campaignsalesforce
campaign_owner_idTEXTCampaign Owner IDsalesforce
campaign_parent_idTEXTCampaign Parent Campaign IDsalesforce
campaign_system_modstampTEXTCampaign System Modstampsalesforce
contact_accountidTEXTContact Account IDsalesforce
contact_assistantnameTEXTContact Assistants Namesalesforce
contact_assistantphoneTEXTContact Assitants Phone Numbersalesforce
contact_birthdateDATEContact Birthdatesalesforce
contact_createdbyTEXTContact Created Bysalesforce
contact_createddateDATEContact Creation Datesalesforce
contact_dateDATEContact Datesalesforce
contact_departmentTEXTContact Departmentsalesforce
contact_descriptionTEXTContact Descriptionsalesforce
contact_emailbounceddateTIMESTAMPContact Email Bounced Datesalesforce
contact_emailbouncedreasonTEXTContact Email Bounced Reasonsalesforce
contact_homephoneTEXTContact Home Phonesalesforce
contact_isdeletedTEXTContact Is Deletedsalesforce
contact_isemailbouncedTEXTContact Is Email Bouncedsalesforce
contact_lastactivitydateDATEContact Last Activity Datesalesforce
contact_leadsourceTEXTContact Lead Sourcesalesforce
contact_mailingcityTEXTContact Mailing Citysalesforce
contact_mailingcountryTEXTContact Mailing Countrysalesforce
contact_mailingpostalcodeTEXTContact Mailing Postal Codesalesforce
contact_mailingstateTEXTContact Mailing Statesalesforce
contact_mailingstreetTEXTContact Mailing Streetsalesforce
contact_nameTEXTContact Namesalesforce
contact_othercityTEXTContact Other Citysalesforce
contact_othercountryTEXTContact Other Countrysalesforce
contact_otherphoneTEXTContact Other Phonesalesforce
contact_otherpostalcodeTEXTContact Other Postal Codesalesforce
contact_otherstateTEXTContact Other Statesalesforce
contact_otherstreetTEXTContact Other Streetsalesforce
contact_owneridTEXTContact Owner IDsalesforce
contact_reportstoidTEXTContact Reports to IDsalesforce
contact_titleTEXTContact Titlesalesforce
lead_addressTEXTLead Addresssalesforce
lead_annual_revenueNUMERICLead Annual Revenuesalesforce
lead_cityTEXTLead Citysalesforce
lead_companyTEXTLead Companysalesforce
lead_converted_account_idTEXTLead Converted Account IDsalesforce
lead_converted_contact_idTEXTLead Converted Contact IDsalesforce
lead_converted_dateDATELead Converted Datesalesforce
lead_converted_opportunity_idTEXTLead Converted Opportunity IDsalesforce
lead_countryTEXTLead Countrysalesforce
lead_created_by_idTEXTLead Created By IDsalesforce
lead_created_dateDATELead Created Datesalesforce
lead_descriptionTEXTLead Descriptionsalesforce
lead_emailTEXTLead Emailsalesforce
lead_email_bounced_dateDATELead Email Bounced Datesalesforce
lead_email_bounced_reasonTEXTLead Email Bounced Reasonsalesforce
lead_first_nameTEXTLead First Namesalesforce
lead_geocode_accuracyTEXTLead Geocode Accuracysalesforce
lead_idTEXTLead IDsalesforce
lead_individual_idTEXTLead Individual IDsalesforce
lead_industryTEXTLead Industrysalesforce
lead_is_convertedBOOLEANLead Convertedsalesforce
lead_is_deletedBOOLEANLead Deletedsalesforce
lead_is_unread_by_ownerTEXTLead Unread By Ownersalesforce
lead_jigsawTEXTLead Data.com Keysalesforce
lead_jigsaw_contact_idTEXTLead Jigsaw Contact IDsalesforce
lead_last_activity_dateTEXTLead Last Activitysalesforce
lead_last_modified_by_idTEXTLead Last Modified By IDsalesforce
lead_last_modified_dateDATELead Last Modified Datesalesforce
lead_last_nameTEXTLead Last Namesalesforce
lead_last_referenced_dateDATELead Last Referenced Datesalesforce
lead_last_viewed_dateDATELead Last Viewed Datesalesforce
lead_latitudeNUMERICLead Latitudesalesforce
lead_lead_sourceTEXTLead Sourcesalesforce
lead_longitudeNUMERICLead Longitudesalesforce
lead_master_record_idTEXTLead Master Record IDsalesforce
lead_nameTEXTLead Full Namesalesforce
lead_number_of_employeesNUMERICLead Employeessalesforce
lead_owner_idTEXTLead Owner IDsalesforce
lead_phoneTEXTLead Phonesalesforce
lead_photo_urlTEXTLead Photo URLsalesforce
lead_postal_codeTEXTLead Zip/Postal Codesalesforce
lead_ratingTEXTLead Ratingsalesforce
lead_salutationTEXTLead Salutationsalesforce
lead_stateTEXTLead State/Provincesalesforce
lead_statusTEXTLead Statussalesforce
zoho
lead_streetTEXTLead Streetsalesforce
lead_system_modstampTEXTLead System Modstampsalesforce
lead_titleTEXTLead Titlesalesforce
lead_websiteTEXTLead Websitesalesforce
opportunity_account_idTEXTOpportunity Account IDsalesforce
opportunity_amountNUMERICOpportunity Amountsalesforce
opportunity_campaign_idTEXTOpportunity Campaign IDsalesforce
opportunity_close_dateDATEOpportunity Close Datesalesforce
opportunity_contact_idTEXTOpportunity Contact IDsalesforce
opportunity_created_by_idTEXTOpportunity Created By IDsalesforce
opportunity_created_dateDATEOpportunity Created Datesalesforce
opportunity_descriptionTEXTOpportunity Descriptionsalesforce
opportunity_fiscalTEXTOpportunity Fiscal Periodsalesforce
opportunity_fiscal_quarterNUMERICOpportunity Fiscal Quartersalesforce
opportunity_fiscal_yearNUMERICOpportunity Fiscal Yearsalesforce
opportunity_forecast_categoryTEXTOpportunity Forecast Categorysalesforce
opportunity_forecast_category_nameTEXTOpportunity Forecast Category Namesalesforce
opportunity_has_open_activityBOOLEANOpportunity Has Open Activitysalesforce
opportunity_has_opportunity_line_itemBOOLEANOpportunity Has Line Itemsalesforce
opportunity_has_overdue_taskBOOLEANOpportunity Has Overdue Tasksalesforce
opportunity_idTEXTOpportunity IDsalesforce
opportunity_is_closedBOOLEANOpportunity Closedsalesforce
opportunity_is_deletedBOOLEANOpportunity Deletedsalesforce
opportunity_is_wonBOOLEANOpportunity Wonsalesforce
opportunity_last_activity_dateDATEOpportunity Last Activitysalesforce
opportunity_last_amount_changed_history_idDATEOpportunity Amount Changed History IDsalesforce
opportunity_last_close_date_changed_history_idTEXTOpportunity Last Close Date Changedsalesforce
opportunity_last_modified_by_idTEXTOpportunity Last Modified By IDsalesforce
opportunity_last_modified_dateDATEOpportunity Last Modified Datesalesforce
opportunity_last_referenced_dateDATEOpportunity Last Referenced Datesalesforce
opportunity_last_viewed_dateDATEOpportunity Last Viewed Datesalesforce
opportunity_lead_sourceTEXTOpportunity Lead Sourcesalesforce
opportunity_nameTEXTOpportunity Namesalesforce
opportunity_next_stepTEXTOpportunity Next Stepsalesforce
opportunity_owner_idTEXTOpportunity Owner IDsalesforce
opportunity_pricebook2_idTEXTOpportunity Price Book IDsalesforce
opportunity_probabilityNUMERICOpportunity Probability (%)salesforce
opportunity_stage_nameTEXTOpportunity Stagesalesforce
opportunity_system_modstampTEXTOpportunity System Modstampsalesforce
opportunity_typeTEXTOpportunity Typesalesforce
task_account_idTEXTTask Account IDsalesforce
task_activity_dateDATETask Due Date Onlysalesforce
task_call_dispositionTEXTTask Call Resultsalesforce
task_call_duration_in_secondsNUMERICTask Call Durationsalesforce
task_call_objectTEXTTask Call Object Identifiersalesforce
task_call_typeTEXTTask Call Typesalesforce
task_completed_date_timeDATETask Completed Datesalesforce
task_created_by_idTEXTTask Created By IDsalesforce
task_created_dateDATETask Created Datesalesforce
task_descriptionTEXTTask Descriptionsalesforce
task_idTEXTTask Activity IDsalesforce
task_is_archivedBOOLEANTask Archivedsalesforce
task_is_closedBOOLEANTask Closedsalesforce
task_is_deletedBOOLEANTask Deletedsalesforce
task_is_high_priorityBOOLEANTask High Prioritysalesforce
task_is_recurrenceBOOLEANTask Create Recurring Series of Taskssalesforce
task_is_reminder_setBOOLEANTask Reminder Setsalesforce
task_last_modified_by_idTEXTTask Last Modified By IDsalesforce
task_last_modified_dateDATETask Last Modified Datesalesforce
task_owner_idTEXTTask Assigned To IDsalesforce
task_priorityTEXTTask Prioritysalesforce
task_recurrence_activity_idTEXTTask Recurrence Activity IDsalesforce
task_recurrence_day_of_monthNUMERICTask Recurrence Day of Monthsalesforce
task_recurrence_day_of_week_maskNUMERICTask Recurrence Day of Week Masksalesforce
task_recurrence_end_date_onlyTEXTTask Recurrence Endsalesforce
task_recurrence_instanceTEXTTask Recurrence Instancesalesforce
task_recurrence_intervalNUMERICTask Recurrence Intervalsalesforce
task_recurrence_month_of_yearTEXTTask Recurrence Month of Yearsalesforce
task_recurrence_regenerated_typeTEXTTask Repeat This Tasksalesforce
task_recurrence_start_date_onlyTEXTTask Recurrence Startsalesforce
task_recurrence_time_zone_sid_keyTEXTTask Recurrence Time Zonesalesforce
task_recurrence_typeTEXTTask Recurrence Typesalesforce
task_reminder_date_timeTEXTTask Reminder Date/Timesalesforce
task_statusTEXTTask Statussalesforce
task_subjectTEXTTask Subjectsalesforce
task_system_modstampTEXTTask System Modstampsalesforce
task_task_subtypeTEXTTask Subtypesalesforce
task_what_idTEXTTask Related To IDsalesforce
task_who_idTEXTTask Name IDsalesforce
anchorTEXTAnchorsearchconsole
branded_vs_nonbrandedTEXTBranded vs Non-Brandedsearchconsole
countrynameTEXTCountry Namesearchconsole
errorsNUMERICErrorssearchconsole
indexedNUMERICIndexedsearchconsole
is_sitemaps_indexBOOLEANIs sitemaps indexsearchconsole
last_downloadedDATELast downloadedsearchconsole
last_submittedDATELast submittedsearchconsole
pageTEXTPagesearchconsole
pathTEXTPathsearchconsole
pathlevel1TEXTpagePathlevel1searchconsole
pathlevel2TEXTpagePathlevel2searchconsole
pathlevel3TEXTpagePathlevel3searchconsole
pathlevel4TEXTpagePathlevel4searchconsole
positionNUMERICPositionsearchconsole
position_pageNUMERICAverage SERP positionsearchconsole
protocolTEXTProtocolsearchconsole
queryTEXTSearch Querysearchconsole
queryparamsTEXTQuery paramssearchconsole
search_appearanceTEXTSearch Appearancesearchconsole
search_typeTEXTSearch typesearchconsole
submittedNUMERICSubmittedsearchconsole
warningsNUMERICWarningssearchconsole
words_in_queryNUMERICWords in Querysearchconsole
customer_created_atTIMESTAMPCustomer Created at (Timestamp)shopify
customer_currencyTEXTCustomer Currencyshopify
customer_dateDATECustomer Created At (Date)shopify
customer_emailTEXTCustomer E-Mail Addressshopify
customer_first_nameTEXTCustomer First Nameshopify
customer_idNUMERICCustomer IDshopify
customer_last_nameTEXTCustomer Last Nameshopify
customer_last_order_idNUMERICCustomer Last Order IDshopify
customer_last_order_nameTEXTCustomer Last Order Nameshopify
customer_multipass_identifierNUMERICCustomer Multipass Identifiershopify
customer_noteTEXTCustomer Noteshopify
customer_orders_countNUMERICCustomer Orders Countshopify
customer_phoneTEXTCustomer Phone Numbershopify
customer_stateTEXTCustomer stateshopify
customer_tagsTEXTCustomer Tagsshopify
customer_tax_exemptBOOLEANCustomer Tax Exemptshopify
customer_total_spentNUMERICCustomer Total Spentshopify
customer_updated_atTIMESTAMPCustomer Updated at (Timestamp)shopify
customer_verified_emailBOOLEANCustomer Email Verifiedshopify
line_item__discount_allocationsTEXTLine Item Discount Allocationsshopify
line_item__dutiesTEXTLine Item Dutiesshopify
line_item__fulfillable_quantityTEXTLine Item Fulfillable Quantityshopify
line_item__fulfillment_serviceTEXTLine Item Fulfillment Serviceshopify
line_item__fulfillment_statusTEXTLine Item Fulfillment Statusshopify
line_item__gift_cardTEXTLine Item Gift Cardshopify
line_item__gramsTEXTLine Item Gramsshopify
line_item__idTEXTLine Item Idshopify
line_item__nameTEXTLine Item Nameshopify
line_item__origin_locationTEXTLine Item Origin Locationshopify
line_item__priceTEXTLine Item Priceshopify
line_item__price_setTEXTLine Item Price Setshopify
line_item__product_idTEXTLine Item Product Idshopify
line_item__propertiesTEXTLine Item Propertiesshopify
line_item__quantityTEXTLine Item Quantityshopify
line_item__requires_shippingTEXTLine Item Requires Shippingshopify
line_item__skuTEXTLine Item SKUshopify
line_item__tax_linesTEXTLine Item Tax Linesshopify
line_item__taxableTEXTLine Item Taxableshopify
line_item__tip_payment_gatewayTEXTLine Item Tip Payment Gatewayshopify
line_item__tip_payment_methodTEXTLine Item Tip Payment Methodshopify
line_item__titleTEXTLine Item Titleshopify
line_item__total_discountTEXTLine Item Total Discountshopify
line_item__total_discount_setTEXTLine Item Total Discount Setshopify
line_item__variant_idTEXTLine Item Variant IDshopify
line_item__variant_titleTEXTLine Item Variant Titleshopify
line_item__vendorTEXTLine Item Vendorshopify
order_app_idNUMERICOrder App IDshopify
order_cancel_reasonTEXTOrder Cancel Reasonshopify
order_cancelled_atTIMESTAMPOrder Cancelled Atshopify
order_closed_atTIMESTAMPOrder Closed Atshopify
order_countNUMERICOrder Countshopify
order_created_atTIMESTAMPOrder Created Atshopify
order_currencyTEXTOrder Currencyshopify
order_current_subtotal_priceNUMERICOrder Current Subtotal Priceshopify
order_current_total_discountsNUMERICOrder Current Total Discountsshopify
order_current_total_priceNUMERICOrder Current Total Priceshopify
order_current_total_taxNUMERICOrder Current Total Taxshopify
order_emailTEXTOrder Emailshopify
order_financial_statusTEXTOrder Payment Statusshopify
order_fulfillable_quantityNUMERICOrder Fullfillable Quantityshopify
order_fulfillment_serviceTEXTOrder Fulfillment Serviceshopify
order_gross_salesNUMERICOrder Gross Salesshopify
order_inventory_item_costNUMERICTotal invetory item cost of an ordershopify
order_inventory_item_idNUMERICInventory Item Idshopify
order_line_itemsTEXTOrder Line Itemsshopify
order_net_marginNUMERICOrder Net Marginshopify
order_net_salesNUMERICOrder Net Salesshopify
order_noteTEXTOrder noteshopify
order_product_priceNUMERICOrder Product Priceshopify
order_quantityNUMERICOrder Quantityshopify
order_refundsTEXTOrder Refundsshopify
order_refunds_netNUMERICAggregated Order Refunds Netshopify
order_refunds_subtotalNUMERICAggregated Order Refunds Subtotalshopify
order_refunds_total_taxNUMERICAggregated Order Refunds Total Taxshopify
order_sales_channelNUMERICOrder Sales Channel (A duplicate of `order_app_id`)shopify
order_tagsTEXTOrder tagsshopify
order_total_discountsNUMERICOrder Total Discountsshopify
order_total_discounts_setNUMERICOrder Total Discounts Setshopify
order_total_priceNUMERICOrder Total Priceshopify
order_updated_atTIMESTAMPOrder Updated Atshopify
conversion_achievement_unlockedNUMERICAchievement Unlocked (Conversion Event)snapchat
conversion_ad_clickNUMERICAd Click (Conversion Event)snapchat
conversion_ad_viewNUMERICAd View (Conversion Event)snapchat
conversion_add_billingNUMERICAdd Billing (Conversion Event)snapchat
conversion_add_cartNUMERICAdd to Cart (Conversion Event)snapchat
conversion_add_to_wishlistNUMERICAdd to Wishlist (Conversion Event)snapchat
conversion_app_opensNUMERICApp Open (Conversion Event)snapchat
conversion_complete_tutorialNUMERICComplete Tutorial (Conversion Event)snapchat
conversion_inviteNUMERICInvite (Conversion Event)snapchat
conversion_level_completesNUMERICLevel Complete (Conversion Event)snapchat
conversion_list_viewNUMERICList View (Conversion Event)snapchat
conversion_loginNUMERICLogin (Conversion Event)snapchat
conversion_page_viewsNUMERICPage View (Conversion Event)snapchat
conversion_purchasesNUMERICPurchases (Conversion Event)snapchat
conversion_purchases_valueNUMERICPurchase Valuesnapchat
conversion_reserveNUMERICReserve (Conversion Event)snapchat
conversion_saveNUMERICSave (Conversion Event)snapchat
conversion_searchesNUMERICSearch (Conversion Event)snapchat
conversion_shareNUMERICShare (Conversion Event)snapchat
conversion_sign_upsNUMERICSign Up (Conversion Event)snapchat
conversion_spend_creditsNUMERICSpent Credits (Conversion Event)snapchat
conversion_start_checkoutNUMERICStart Checkout (Conversion Event)snapchat
conversion_start_trialNUMERICStart Trial (Conversion Event)snapchat
conversion_subscribeNUMERICSubscribe(Conversion Event)snapchat
conversion_view_contentNUMERICView Content (Conversion Event)snapchat
conversion_visitNUMERICVisit (Conversion Event)snapchat
custom_event_1NUMERICCustom Event 1 (Conversion Event)snapchat
custom_event_2NUMERICCustom Event 2 (Conversion Event)snapchat
custom_event_3NUMERICCustom Event 3 (Conversion Event)snapchat
custom_event_4NUMERICCustom Event 4 (Conversion Event)snapchat
custom_event_5NUMERICCustom Event 5 (Conversion Event)snapchat
screen_time_millisNUMERICTime Spent (milliseconds)snapchat
swipe_up_percentNUMERICSwipe Up Ratesnapchat
swipesNUMERICSwipe Upssnapchat
video_views_time_basedNUMERICVideo Views (View Time Only)snapchat
view_completionNUMERICVideo Views to Completionsnapchat
descriptionTEXTDescriptionstripe
feeNUMERICTransaction feestripe
netNUMERICNet Amountstripe
campaigns_numNUMERICCampaigns Numtaboola
cpa_actions_numNUMERICCpa Actions Numtaboola
cpa_actions_num_from_clicksNUMERICCPA Actions Num From Clickstaboola
cpa_actions_num_from_viewsNUMERICCPA Actions Num From Viewstaboola
cpa_clicksNUMERICCPA Clickstaboola
cpa_conversion_rateNUMERICCPA Conversion Ratetaboola
cpa_conversion_rate_clicksNUMERICCPA Conversion Rate Clickstaboola
cpa_conversion_rate_viewsNUMERICCPA Conversion Rate Viewstaboola
cpa_viewsNUMERICCPA Viewstaboola
spentNUMERICSpenttaboola
vcpmNUMERICVCPMtaboola
vctrNUMERICVCTRtaboola
visible_impressionsNUMERICVisible Impressionstaboola
acTEXTACtiktok
average_video_playNUMERICVideo Average Watch Time Per Video Viewtiktok
average_video_play_per_userNUMERICVideo Average Watch Time Per Persontiktok
interest_categoryTEXTInterest Categorytiktok
platformTEXTPlatformtiktok
play_duration_2sNUMERIC2-Second Video Viewstiktok
play_duration_6sNUMERIC6-Second Video Viewstiktok
play_first_quartileNUMERICVideo Views at 25%tiktok
play_overNUMERICVideo Views at 100%tiktok
play_third_quartileNUMERICVideo Views at 75%tiktok
total_playNUMERICVideo Viewstiktok
app_clicksNUMERICApp Clickstwitter
card_engagementsNUMERICCard Engagementstwitter
media_engagementsNUMERICMedia Engagementstwitter
media_viewsNUMERICMedia Viewstwitter
promoted_tweet_idTEXTPromoted Tweet IDtwitter
qualified_impressionsNUMERICQualified Impressionstwitter
repliesNUMERICRepliestwitter
retweetsNUMERICRetweetstwitter
twitter_handleTEXTTwitter Handletwitter
url_clicksNUMERICurl_clickstwitter
video_15s_viewsNUMERICVideo 15s viewstwitter
video_3s100pct_viewsNUMERICVideo 3s100pct viewstwitter
video_6s_viewsNUMERICVideo 6s viewstwitter
video_content_startsNUMERICVideo content startstwitter
video_cta_clicksNUMERICVideo cta clickstwitter
video_total_viewsNUMERICVideo total viewstwitter
author_idTEXTAuthor IDtwitter_organic
conversation_idTEXTConversation IDtwitter_organic
impression_countTEXTImpression counttwitter_organic
in_reply_to_user_idTEXTIn reply to user idtwitter_organic
langTEXTLangtwitter_organic
like_countTEXTLike counttwitter_organic
reply_countTEXTReply counttwitter_organic
reply_settingsTEXTReply settingstwitter_organic
retweet_countTEXTRetweet counttwitter_organic
textTEXTTexttwitter_organic
tweet_idTEXTTweet IDtwitter_organic
url_link_clicksTEXTUrl link clickstwitter_organic
user_profile_clicksTEXTUser profile clickstwitter_organic
first_visited_timeTEXTFirst Visited Timezoho
first_visited_urlTEXTFirst Visited URLzoho
onboarding_completedTEXTOnboarding Completedzoho
onboarding_startedTEXTOnboarding Startedzoho
referrerTEXTReferrerzoho
trial_started_dateTEXTTrial Started Datezoho

AdRoll Connector

adroll 1

Sample

https://connectors.windsor.ai/adroll?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv

 

Fields

IDTypeNameDescription
adnetwork_conversionsNUMERICAd Network Conversions (alias for Conversions)The number of conversions revenue brought in from AdRoll visitors. Only trackable visitors are counted.
adnetwork_revenueNUMERICAd Network Revenue (alias for Total conversion value)The amount of conversion revenue brought in from AdRoll visitors. Only trackable visitors are counted. Default currency is USD.
campaignTEXTCampaignThe Campaign Name
clicksNUMERICClicksThe Number of Clicks
conversionsNUMERICConversionsThe number of conversions revenue brought in from AdRoll visitors. Only trackable visitors are counted.
dateDATEDateThe Date
impressionsNUMERICimpressionsThe Number of Impressions Served
revenueNUMERICRevenueThe amount of conversion revenue brought in from AdRoll visitors. Only trackable visitors are counted. Default currency is USD.
spendNUMERICSpendThe Media Spend
totalcostNUMERICTotal CostThe Media Spend (Duplicate)

Amazon Seller Central / Amazon MWS Connector

amazon logo

Sample

https://connectors.windsor.ai/amazon_mws?api_key=[your API key]&date_preset=last_7d&fields=date,product,transactions,transactionrevenue,marketplace,item_status&_renderer=csv
The Amazon Seller Central / Amazon MWS connector lets you pull Amazon Seller Central data on a transaction level. If you specify the fields date_from and date_to it will filter for a date range in which the products were purchased.
Fields
IDTypeNameDescription
afn_fulfillable_quantityTEXTAfn Fulfillable QuantityAfn fulfillable quantity
afn_future_supply_buyableTEXTAfn Future Supply BuyableAfn future supply buyable
afn_inbound_receiving_quantityTEXTAfn Inbound Receiving QuantityAfn inbound receiving quantity
afn_inbound_shipped_quantityTEXTAfn Inbound Shipped QuantityAfn inbound shipped quantity
afn_inbound_working_quantityTEXTAfn Inbound Working QuantityAfn inbound working quantity
afn_listing_existsTEXTAfn Listing ExistsAfn listing exists
afn_researching_quantityTEXTAfn Researching QuantityAfn researching quantity
afn_reserved_future_supplyTEXTAfn Reserved Future SupplyAfn reserved future supply
afn_reserved_quantityTEXTAfn Reserved QuantityAfn reserved quantity
afn_total_quantityTEXTAfn Total QuantityAfn total quantity
afn_unsellable_quantityTEXTAfn Unsellable QuantityAfn unsellable quantity
afn_warehouse_quantityTEXTAfn Warehouse QuantityAfn warehouse quantity
amazon_order_idTEXTAmazon Order IDThe Amazon Order ID. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report, FBA Reimbursements Report
amazon_order_item_idTEXTAmazon Order Item IdAmazon order item id
amount_per_unitNUMERICAmount Per UnitAmount per unit. Report: FBA Reimbursements Report
amount_totalNUMERICAmount TotalAmount total. Report: FBA Reimbursements Report
approval_dateTEXTApproval DateApproval date. Report: FBA Reimbursements Report
asinTEXTASINAmazon Standard Identification Number, assigned by Amazon, FBA Returns Report, FBA Storage Fees Report, Flat File Orders By Order Date Report, FBA Fee Preview Report, FBA Fee Preview Report, FBA Reimbursements Report
asin_limitTEXTAsin LimitAsin limit
brandTEXTBrandBrand. Report: FBA Fee Preview Report
buyer_emailTEXTBuyer EmailBuyer email. Report: FBA Amazon Fulfilled Shipments Report
campaignTEXTCampaignProduct group
cancelled_quantityTEXTCancelled QuantityCancelled quantity. Report: FBA Removal Order Detail Report
carrierTEXTCarrierCarrier. Report: FBA Amazon Fulfilled Shipments Report
conditionTEXTConditionCondition. Report: FBA Reimbursements Report
condition_typeTEXTCondition TypeCondition type
currencyTEXTCurrencyCurrency. Report: FBA Storage Fees Report, Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report, FBA Fee Preview Report, FBA Removal Order Detail Report
currency_unitTEXTCurrency UnitCurrency unit. Report: FBA Reimbursements Report
dateDATEDateThe Order Date
detailed_dispositionTEXTDetailed DispositionDetailed disposition. Report: FBA Returns Report
disposed_quantityNUMERICDisposed QuantityDisposed quantity. Report: FBA Removal Order Detail Report
dispositionTEXTDispositionDisposition. Report: FBA Inventory Event Detail Report, FBA Inventory Adjustments Report, FBA Inventory Adjustments Report, FBA Removal Order Detail Report
estimated_arrival_dateTEXTEstimated Arrival DateEstimated arrival date. Report: FBA Amazon Fulfilled Shipments Report
estimated_cost_savings_of_removalNUMERICEstimated Cost Savings of RemovalEstimated Cost Savings of Removal
estimated_fee_totalNUMERICEstimated Fee TotalEstimated fee total. Report: FBA Fee Preview Report
estimated_monthly_storage_feeNUMERICEstimated Monthly Storage FeeEstimated Monthly Storage Fee. Report: FBA Storage Fees Report
estimated_order_handling_fee_per_orderNUMERICEstimated Order Handling Fee Per OrderEstimated order handling fee per order. Report: FBA Fee Preview Report
estimated_referral_fee_per_unitNUMERICEstimated Referral Fee Per UnitEstimated referral fee per unit. Report: FBA Fee Preview Report
estimated_variable_closing_feeNUMERICEstimated Variable Closing FeeEstimated variable closing fee. Report: FBA Fee Preview Report
expected_domestic_fulfilment_fee_per_unitNUMERICExpected Domestic Fulfilment Fee Per UnitExpected domestic fulfilment fee per unit. Report: FBA Fee Preview Report
expected_efn_fulfilment_fee_per_unit_deNUMERICExpected Efn Fulfilment Fee Per Unit DeExpected efn fulfilment fee per unit de. Report: FBA Fee Preview Report
expected_efn_fulfilment_fee_per_unit_esNUMERICExpected Efn Fulfilment Fee Per Unit EsExpected efn fulfilment fee per unit es. Report: FBA Fee Preview Report
expected_efn_fulfilment_fee_per_unit_frNUMERICExpected Efn Fulfilment Fee Per Unit FrExpected efn fulfilment fee per unit fr. Report: FBA Fee Preview Report
expected_efn_fulfilment_fee_per_unit_itNUMERICExpected Efn Fulfilment Fee Per Unit ItExpected efn fulfilment fee per unit it. Report: FBA Fee Preview Report
expected_efn_fulfilment_fee_per_unit_seNUMERICExpected Efn Fulfilment Fee Per Unit SeExpected efn fulfilment fee per unit se. Report: FBA Fee Preview Report
expected_efn_fulfilment_fee_per_unit_ukNUMERICExpected Efn Fulfilment Fee Per Unit UkExpected efn fulfilment fee per unit uk. Report: FBA Fee Preview Report
fnskuTEXTFNSKUThe Fulfillment Network SKU. Report: FBA Inventory Event Detail Report,FBA Inventory Adjustments Report, FBA Inventory Adjustments Report, FBA Returns Report, FBA Storage Fees Report, FBA Fee Preview Report, FBA Reimbursements Report, FBA Removal Order Detail Report
fulfilled_byTEXTFulfilled ByFulfilled by. Report: FBA Fee Preview Report
fulfillment_center_idTEXTFulfillment Center IdFulfillment center id. Report: FBA Inventory Adjustments Report, FBA Inventory Adjustments Report, FBA Returns Report, FBA Amazon Fulfilled Shipments Report
fulfillment_channelTEXTFulfillment ChannelThe Fulfillment Channel. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report
fulfillment_channel_skuTEXTFulfillment Channel SkuFulfillment channel sku
gift_wrap_priceNUMERICGift Wrap PriceThe Price of the Gift Wrap. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report
gift_wrap_taxNUMERICGift Wrap TaxThe Tax of the Gift Wrap. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report
has_local_inventoryTEXTHas Local InventoryHas local inventory. Report: FBA Fee Preview Report
in_bound_quantityTEXTIn Bound QuantityIn bound quantity
in_process_quantityNUMERICIn Process QuantityIn process quantity. Report: FBA Removal Order Detail Report
inbound_recommend_quantityTEXTInbound Recommend QuantityInbound recommend quantity
inv_age_0_to_90_daysTEXTInv Age 0 To 90 DaysInv age 0 to 90 days
inv_age_181_to_270_daysTEXTInv Age 181 To 270 DaysInv age 181 to 270 days
inv_age_271_to_365_daysTEXTInv Age 271 To 365 DaysInv age 271 to 365 days
inv_age_365_plus_daysTEXTInv Age 365 Plus DaysInv age 365 plus days
inv_age_91_to_180_daysTEXTInv Age 91 To 180 DaysInv age 91 to 180 days
is_business_orderBOOLEANIs business orderWhether or not this is a business order. Report: Flat File Orders By Order Date Report
is_hazmatTEXTIs HazmatIs hazmat
is_sold_by_abBOOLEANSold by Amazon Business EU SARLIs true if the items in this order were bought and re-sold by. Report: Flat File Orders By Order Date ReportAmazon Business EU SARL (ABEU)
item_package_weightTEXTItem Package WeightItem package weight. Report: FBA Fee Preview Report
item_priceNUMERICItem PriceThe Price of the Item. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report
item_promotion_discountTEXTItem Promotion DiscountItem promotion discount. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report
item_statusTEXTItem StatusThe Status of the Item. Report: Flat File Orders By Order Date Report
item_taxNUMERICItem TaxThe Tax of the Item. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report
last_updated_dateDATELast Updated DateLast Updated Date. Report: Flat File Orders By Order Date Report, FBA Removal Order Detail Report
length_and_girthTEXTLength And GirthLength and girth. Report: FBA Fee Preview Report
license_plate_numberTEXTLicense Plate NumberLicense plate number. Report: FBA Returns Report
longest_sideTEXTLongest SideLongest side. Report: FBA Storage Fees Report, FBA Fee Preview Report
lowest_afn_new_priceTEXTLowest Afn New PriceLowest afn new price
lowest_afn_used_priceTEXTLowest Afn Used PriceLowest afn used price
lowest_mfn_new_priceTEXTLowest Mfn New PriceLowest mfn new price
lowest_mfn_used_priceTEXTLowest Mfn Used PriceLowest mfn used price
marketplaceTEXTMarketplaceThe Amazon Seller Central Marketplace
marketplace_countryTEXTMarketplace CountryMarketplace country. Report: FBA Returns Report
median_sideTEXTMedian SideMedian side. Report: FBA Storage Fees Report, FBA Fee Preview Report
merchant_order_idTEXTMerchant Order IDThe Merchant Order ID. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report
mfn_fulfillable_quantityTEXTMfn Fulfillable QuantityMfn fulfillable quantity
mfn_listing_existsTEXTMfn Listing ExistsMfn listing exists
num_afn_new_sellersTEXTNum Afn New SellersNum afn new sellers
num_afn_used_sellersTEXTNum Afn Used SellersNum afn used sellers
order_channelTEXTOrder ChannelThe Order Channel. Report: Flat File Orders By Order Date Report
order_idTEXTOrder IdOrder id. Report: FBA Returns Report, FBA Removal Order Detail Report
order_statusTEXTOrder StatusThe Order Status. Report: Flat File Orders By Order Date Report, FBA Removal Order Detail Report
payments_dateTEXTPayments DatePayments date. Report: FBA Amazon Fulfilled Shipments Report
per_unit_volumeTEXTPer Unit VolumePer unit volume
price_designationTEXTPrice DesignationThe Price Designation. Report: Flat File Orders By Order Date Report
productTEXTProduct NameThe Product Name. Report: FBA Inventory Event Detail Report,FBA Inventory Adjustments Report, FBA Returns Report, FBA Storage Fees Report, Flat File Orders By Order Date Report, FBA Fee Preview Report, FBA Reimbursements Report
product_groupTEXTProduct GroupProduct group. Report: FBA Fee Preview Report
product_nameTEXTProduct Name (Duplicate)The Product Name (Duplicate of Product). Report: FBA Inventory Event Detail Report,FBA Inventory Adjustments Report, FBA Inventory Adjustments Report, FBA Returns Report, FBA Storage Fees Report, Flat File Orders By Order Date Report, FBA Fee Preview Report, FBA Reimbursements Report
product_size_weight_bandTEXTProduct Size Weight BandProduct size weight band. Report: FBA Fee Preview Report
projected_ltsf_12_moTEXTProjected Ltsf 12 MoProjected ltsf 12 mo
projected_ltsf_6_moTEXTProjected Ltsf 6 MoProjected ltsf 6 mo
promotion_idsTEXTPromotion IDThe Promotion ID. Report: Flat File Orders By Order Date Report
purchase_dateDATEPurchase DatePurchase date. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report
purchase_order_numberTEXTPurchaser Order NumberThe Purchaser Order Number. Report: Flat File Orders By Order Date Report
qty_in_long_term_storage_programTEXTQty In Long Term Storage ProgramQty in long term storage program
qty_to_be_charged_ltsf_12_moTEXTQty To Be Charged Ltsf 12 MoQty to be charged ltsf 12 mo
qty_to_be_charged_ltsf_6_moTEXTQty To Be Charged Ltsf 6 MoQty to be charged ltsf 6 mo
qty_with_removals_in_progressTEXTQty With Removals In ProgressQty with removals in progress
quantityNUMERICProduct QuantityThe Product Quantity. Report: FBA Inventory Event Detail Report, FBA Inventory Adjustments Report, FBA Inventory Adjustments Report, Flat File Orders By Order Date Report
quantity_availableTEXTQuantity AvailableQuantity available
quantity_for_local_fulfillmentTEXTQuantity For Local FulfillmentQuantity for local fulfillment
quantity_reimbursed_cashNUMERICQuantity Reimbursed CashQuantity reimbursed cash. Report: FBA Reimbursements Report
quantity_reimbursed_inventoryNUMERICQuantity Reimbursed InventoryQuantity reimbursed inventory. Report: FBA Reimbursements Report
quantity_reimbursed_totalNUMERICQuantity Reimbursed TotalQuantity reimbursed total. Report: FBA Reimbursements Report
quantity_shippedTEXTQuantity ShippedQuantity shipped. Report: FBA Amazon Fulfilled Shipments Report
reasonTEXTReasonReason. Report: FBA Inventory Adjustments Report, FBA Inventory Adjustments Report, FBA Returns Report, FBA Reimbursements Report
reimbursement_idTEXTReimbursement IdReimbursement id. Report: FBA Reimbursements Report
removal_feeNUMERICRemoval FeeRemoval fee. Report: FBA Removal Order Detail Report
reporting_dateTEXTReporting DateReporting date. Report: FBA Amazon Fulfilled Shipments Report
requested_quantityNUMERICRequested QuantityRequested quantity. Report: FBA Removal Order Detail Report
return_dateTEXTReturn DateReturn date. Report: FBA Returns Report
sales_channelTEXTSales ChannelThe Sales Channel. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report
sales_priceTEXTSales PriceSales price. Report: FBA Fee Preview Report
sales_rankTEXTSales RankSales rank
sellable_quantityTEXTSellable QuantitySellable quantity
seller_skuTEXTSeller SkuSeller sku
ship_cityTEXTShipping CityThe Shipping City. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report
ship_countryTEXTShipping CountryThe Shipping Country. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report
ship_postal_codeTEXTShipping Postal CodeThe Shipping Postal Code. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report
ship_promotion_discountTEXTShip Promotion DiscountShip promotion discount. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report
ship_service_levelTEXTShipping Service LevelThe Shipping Service Level. Report: Flat File Orders By Order Date Report
ship_stateTEXTShipping StateThe Shipping State. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report
shipment_dateTEXTShipment DateShipment date. Report: FBA Amazon Fulfilled Shipments Report
shipment_idTEXTShipment IdShipment id
shipment_item_idTEXTShipment Item IdShipment item id
shipping_priceNUMERICShipping PriceThe Shipping Price. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report
shipping_taxTEXTShipping TaxShipping tax
shortest_sideTEXTShortest SideShortest side. Report: FBA Storage Fees Report, FBA Fee Preview Report
skuTEXTSKUStock Keeping Unit, assigned by the Amazon merchant. Report: FBA Inventory Event Detail Report, FBA Inventory Adjustments Report, FBA Inventory Adjustments Report, FBA Returns Report, Flat File Orders By Order Date Report, FBA Fee Preview Report, FBA Reimbursements Report, FBA Removal Order Detail Report
spendNUMERICSpendEstimated fee total. (duplicate)
statusTEXTStatusStatus. Report: FBA Returns Report
storage_rateNUMERICStorage RateStorage Rate. Report: FBA Storage Fees Report
total_quantityTEXTTotal QuantityTotal quantity
tracking_numberTEXTTracking NumberTracking number. Report: FBA Amazon Fulfilled Shipments Report
transactionrevenueNUMERICTransaction RevenueThe Transaction Revenue (Duplicate of Item Price). Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report
transactionsNUMERICTransactionsThe Number of Transactions (Duplicate of Quantity). Report: FBA Inventory Event Detail Report, FBA Inventory Adjustments Report, FBA Inventory Adjustments Report, Flat File Orders By Order Date Report
unit_of_dimensionTEXTUnit Of DimensionUnit of dimension. Report: FBA Fee Preview Report
unit_of_weightTEXTUnit Of WeightUnit of weight. Report: FBA Fee Preview Report
units_shipped_last_180_daysTEXTUnits Shipped Last 180 DaysUnits shipped last 180 days
units_shipped_last_24_hrsTEXTUnits Shipped Last 24 HrsUnits shipped last 24 hrs
units_shipped_last_30_daysTEXTUnits Shipped Last 30 DaysUnits shipped last 30 days
units_shipped_last_365_daysTEXTUnits Shipped Last 365 DaysUnits shipped last 365 days
units_shipped_last_7_daysTEXTUnits Shipped Last 7 DaysUnits shipped last 7 days
units_shipped_last_90_daysTEXTUnits Shipped Last 90 DaysUnits shipped last 90 days
unsellable_quantityTEXTUnsellable QuantityUnsellable quantity
urlTEXTUrlUrl. Report: Flat File Orders By Order Date Report
warehouse_condition_codeTEXTWarehouse Condition CodeWarehouse condition code
weeks_of_cover_t180TEXTWeeks Of Cover T180Weeks of cover t180
weeks_of_cover_t30TEXTWeeks Of Cover T30Weeks of cover t30
weeks_of_cover_t365TEXTWeeks Of Cover T365Weeks of cover t365
weeks_of_cover_t7TEXTWeeks Of Cover T7Weeks of cover t7
weeks_of_cover_t90TEXTWeeks Of Cover T90Weeks of cover t90
your_priceTEXTYour PriceYour price. Report: FBA Fee Preview Report

Appnexus Connector

appnexus

Sample

https://connectors.windsor.ai/appnexus?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv

 

Fields

IDTypeNameDescription
campaignTEXTCampaignThe Campaign Name
clicksNUMERICClicksThe Number of Clicks
dateDATEDateThe Date
impressionsNUMERICImpressionsThe Number of Impressions Served
spendNUMERICSpendThe Media Spend
totalcostNUMERICTotal CostThe Media Spend (Duplicate)

Apple Search Ads Connector

apple search ads

Sample

https://connectors.windsor.ai/apple_search_ads?api_key=[your
API
key]&date_preset=last_7d&fields=date,campaign,clicks,installs,spend,impressions&_renderer=csv

 

Fields

IDTypeNameDescription
WWWW

AppsFlyer Connector

appsflyer

Sample API query

 
https://connectors.windsor.ai/appsflyer?api_key=[your API key]&date_preset=last_7d&fields=date,country,source,campaign,spend,sessions,clicks,impressions,transactions,transactionrevenue,loyal_users&_renderer=csv
 
Fields
 
To add any additional fields you can check the AppsFlyer documentation here
 
Here are some of the most commonly used API fields for AppsFlyer
Fields
IDTypeNameDescription
activity_average_arpdauNUMERICARPDAUAverage revenue per daily active user - the average revenue of a given day out of all unique users (requires access to the Master API)
activity_average_dauNUMERICActivity Average DAUAverage daily active users (DAU) within the selected time frame (requires access to the Master API)
activity_average_dau_mau_rateNUMERICAverage DAU/MAU RateAverage DAU/MAU rate (requires access to the Master API)
activity_average_mauNUMERICActivity Average MAUAverage monthly active users within the selected time frame (one MAU day represents the unique users in the preceding 30 days) (requires access to the Master API)
activity_average_unique_users_af_add_to_cartNUMERICActivity - Average Unique Users - af_add_to_cartAverage unique users performing a given event within the selected time frame, for the event 'af_add_to_cart' (requires access to the Master API)
activity_average_unique_users_af_complete_registrationNUMERICActivity - Average Unique Users - af_complete_registrationAverage unique users performing a given event within the selected time frame, for the event 'af_complete_registration' (requires access to the Master API)
activity_average_unique_users_af_content_viewNUMERICActivity - Average Unique Users - af_content_viewAverage unique users performing a given event within the selected time frame, for the event 'af_content_view' (requires access to the Master API)
activity_average_unique_users_af_initiated_checkoutNUMERICActivity - Average Unique Users - af_initiated_checkoutAverage unique users performing a given event within the selected time frame, for the event 'af_initiated_checkout' (requires access to the Master API)
activity_average_unique_users_af_loginNUMERICActivity - Average Unique Users - af_loginAverage unique users performing a given event within the selected time frame, for the event 'af_login' (requires access to the Master API)
activity_average_unique_users_af_purchaseNUMERICActivity - Average Unique Users - af_purchaseAverage unique users performing a given event within the selected time frame, for the event 'af_purchase' (requires access to the Master API)
activity_event_counter_af_add_to_cartNUMERICActivity - Event Counter - af_add_to_cartNumber of events generated by users within the selected time frame, for the event 'af_add_to_cart' (requires access to the Master API)
activity_event_counter_af_complete_registrationNUMERICActivity - Event Counter - af_complete_registrationNumber of events generated by users within the selected time frame, for the event 'af_complete_registration' (requires access to the Master API)
activity_event_counter_af_content_viewNUMERICActivity - Event Counter - af_content_viewNumber of events generated by users within the selected time frame, for the event 'af_content_view' (requires access to the Master API)
activity_event_counter_af_initiated_checkoutNUMERICActivity - Event Counter - af_initiated_checkoutNumber of events generated by users within the selected time frame, for the event 'af_initiated_checkout' (requires access to the Master API)
activity_event_counter_af_loginNUMERICActivity - Event Counter - af_loginNumber of events generated by users within the selected time frame, for the event 'af_login' (requires access to the Master API)
activity_event_counter_af_purchaseNUMERICActivity - Event Counter - af_purchaseNumber of events generated by users within the selected time frame, for the event 'af_purchase' (requires access to the Master API)
activity_revenueNUMERICActivity RevenueRevenue reported within the selected time frame (requires access to the Master API)
activity_sales_in_usd_af_add_to_cartNUMERICActivity - Sales in USD - af_add_to_cartRevenue reported as part of the reported events within the selected time frame, for the events 'af_add_to_cart' (requires access to the Master API)
activity_sales_in_usd_af_complete_registrationNUMERICActivity - Sales in USD - af_complete_registrationRevenue reported as part of the reported events within the selected time frame, for the events 'af_complete_registration' (requires access to the Master API)
activity_sales_in_usd_af_content_viewNUMERICActivity - Sales in USD - af_content_viewRevenue reported as part of the reported events within the selected time frame, for the events 'af_content_view' (requires access to the Master API)
activity_sales_in_usd_af_initiated_checkoutNUMERICActivity - Sales in USD - af_initiated_checkoutRevenue reported as part of the reported events within the selected time frame, for the events 'af_initiated_checkout' (requires access to the Master API)
activity_sales_in_usd_af_loginNUMERICActivity - Sales in USD - af_loginRevenue reported as part of the reported events within the selected time frame, for the events 'af_login' (requires access to the Master API)
activity_sales_in_usd_af_purchaseNUMERICActivity - Sales in USD - af_purchaseRevenue reported as part of the reported events within the selected time frame, for the events 'af_purchase' (requires access to the Master API)
activity_sessionsNUMERICActivity SessionsNumber of sessions performed within the selected time frame (requires access to the Master API)
ad_idTEXTAd IDAd ID (requires access to the Master API)
af_adTEXTAdAd (requires access to the Master API)
af_adsetTEXTAdsetAdset (requires access to the Master API)
af_adset_idTEXTAdset IDAdset ID (requires access to the Master API)
af_keywordsTEXTKeywordsKeywords (requires access to the Master API)
af_prtTEXTPartnerPartner (Agency)
app_idTEXTApp IDThe App ID
arpu_ltvNUMERICARPUAverage revenue per user, for the users who installed in the selected time frame (LTV)
attributed_touch_typeTEXTTouch TypeTouch Type (requires access to the Master API)
average_ecpiNUMERICAverage eCPIEffective Cost per Installation (eCPI) over a certain time frame. Available only if cost and installs are included in the call. 
campaignTEXTCampaignCampaign Name
campaign_idTEXTCampaign IDCampaign ID (requires access to the Master API)
channelTEXTChannelChannel (requires access to the Master API)
clicksNUMERICClicksNumber of clicks within the selected time frame
countryTEXTCountryCountry
crNUMERICConversion RateConversion Rate
ctrNUMERICCTRClick-Through Rate
dateDATEDateDate
event_counter_af_add_to_cartNUMERICEvent Counter - af_add_to_cartNumber of occurrences of the event 'af_add_to_cart' (LTV)
event_counter_af_complete_registrationNUMERICEvent Counter - af_complete_registrationNumber of occurrences of the event 'af_complete_registration' (LTV)
event_counter_af_content_viewNUMERICEvent Counter - af_content_viewNumber of occurrences of the event 'af_content_view' (LTV)
event_counter_af_initiated_checkoutNUMERICEvent Counter - af_initiated_checkoutNumber of occurrences of the event 'af_initiated_checkout' (LTV)
event_counter_af_loginNUMERICEvent Counter - af_loginNumber of occurrences of the event 'af_login' (LTV)
event_counter_af_purchaseNUMERICEvent Counter - af_purchaseNumber of occurrences of the event 'af_purchase' (LTV)
impressionsNUMERICImpressionsNumber of impressions within the selected time frame
install_timeTEXTInstall TimeInstall Time (requires access to the Master API)
installsNUMERICInstallsNumber of installs within the selected time frame
is_primaryTEXTIs Primary AttributionIs Primary Attribution (requires access to the Master API)
loyal_usersNUMERICLoyal UsersNumber of loyal users who installed within the selected time frame
loyal_users_rateNUMERICLoyal Users/InstallsLoyal users/installs
publisheridTEXTPublisher IDPublisher ID (requires access to the Master API)
roiNUMERICROIReturn on Investment over a certain time frame
sales_in_usd_af_add_to_cartNUMERICSales in USD - af_add_to_cartRevenue reported as part of the reported events 'af_add_to_cart' (LTV)
sales_in_usd_af_complete_registrationNUMERICSales in USD - af_complete_registrationRevenue reported as part of the reported events 'af_complete_registration' (LTV)
sales_in_usd_af_content_viewNUMERICSales in USD - af_content_viewRevenue reported as part of the reported events 'af_content_view' (LTV)
sales_in_usd_af_initiated_checkoutNUMERICSales in USD - af_initiated_checkoutRevenue reported as part of the reported events 'af_initiated_checkout' (LTV)
sales_in_usd_af_loginNUMERICSales in USD - af_loginRevenue reported as part of the reported events 'af_login' (LTV)
sales_in_usd_af_purchaseNUMERICSales in USD - af_purchaseRevenue reported as part of the reported events 'af_purchase' (LTV)
sessionsNUMERICSessionsNumber of sessions created by the users who installed within the selected time frame (LTV)
sourceTEXTSourceMedia Source
spendNUMERICSpendTotal cost in the selected time frame
totalcostNUMERICTotal CostTotal cost in the selected time frame (alias for Spend)
transactionrevenueNUMERICTotal RevenueLifetime revenue generated by the users who installed in the selected time frame
transactionsNUMERICTransactionsNumber of installs within the selected time frame
uninstallsNUMERICUninstallsUninstalling users, who installed in the selected time frame (requires access to the Master API)
uninstalls_rateNUMERICUninstall RateUninstallation rate (requires access to the Master API)
unique_users_af_add_to_cartNUMERICUnique Users - af_add_to_cartNumber of unique users who performed the event 'af_add_to_cart' (LTV)
unique_users_af_complete_registrationNUMERICUnique Users - af_complete_registrationNumber of unique users who performed the event 'af_complete_registration' (LTV)
unique_users_af_content_viewNUMERICUnique Users - af_content_viewNumber of unique users who performed the event 'af_content_view' (LTV)
unique_users_af_initiated_checkoutNUMERICUnique Users - af_initiated_checkoutNumber of unique users who performed the event 'af_initiated_checkout' (LTV)
unique_users_af_loginNUMERICUnique Users - af_loginNumber of unique users who performed the event 'af_login' (LTV)
unique_users_af_purchaseNUMERICUnique Users - af_purchaseNumber of unique users who performed the event 'af_purchase' (LTV)

Awin Connector

awin logo
Sample

https://connectors.windsor.ai/awin?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv

Fields

IDTypeNameDescription
adnetwork_conversionsNUMERICAd Network ConversionsThe Ad Network Reported Conversions
adnetwork_revenueNUMERICAwin RevenueAwin Revenue
advertiseridTEXTAdvertiser IDThe Advertiser ID
advertisernameTEXTAdvertiser NameThe Advertiser Name
bonuscommissionNUMERICBonus CommissionThe Commission of Bonus Transactions
bonustransactionrevenueNUMERICBonus Transaction RevenueThe Value of Bonus Transactions
bonustransactionsNUMERICBonus TransactionsThe Number of Bonus Transactions
campaignTEXTCampaignThe Name of the Publisher (Duplicate)
clicksNUMERICClicksThe Number of Clicks
codeTEXTCodeCode
confirmedcommissionNUMERICConfirmed CommissionThe Commission of the Confirmed Transactions
confirmedtransactionrevenueNUMERICConfirmed RevenueThe Total Value of Confirmed Transactions
confirmedtransactionsNUMERICConfirmed TransactionsThe Total Number of Confirmed Transactions
currencyTEXTCurrencyThe Currency
dateDATEDateThe Date
declinedcommissionNUMERICDeclined CommissionThe Commission of Declined Transactions
declinedtransactionrevenueNUMERICDeclined RevenueThe Value of Declined Transactions
declinedtransactionsNUMERICDeclined TransactionsThe Number of Declined Transactions
impressionsNUMERICImpressionsThe Number of Impressions
pendingcommissionNUMERICPending CommissionThe Commissions of Pending Transactions
pendingtransactionrevenueNUMERICPending Transaction RevenueThe Value of Pending Transactions
pendingtransactionsNUMERICPending TransactionsThe Number of Pending Transactions
publisheridTEXTPublisher IDThe ID of the Publisher
publishernameTEXTPublisher NameThe Name of the Publisher
regionTEXTRegionThe Region
spendNUMERICTransaction CommissionThe same as Transaction Commission
totalcommNUMERICTransaction Commission (Duplicate)The Total Commission of all Transactions
totalcostNUMERICTotal CostThe same as Transaction Commission
transactioncommissionNUMERICTransaction CommissionThe Total Commission of all Transactions
transactionrevenueNUMERICTransaction RevenueThe Total Value of all Transactions
transactionsNUMERICTransactionsThe Total Number of Transactions
typeTEXTTypeThe Region (duplicate)

For more information visit the Awin API documentation and head to the section “which datafields do we provide”

Bing Ads/Microsoft Ads Connector

bing 4

Sample

https://connectors.windsor.ai/bing?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv

 

Fields

IDTypeNameDescription
account_idTEXTAccount IDThe account id
account_nameTEXTAccount NameThe account name
account_numberTEXTAccount NumberThe Microsoft Advertising assigned number of an account.
account_statusTEXTAccount StatusThe account status
ad_group_idNUMERICAd group IDThe ID of the AdGroup.
ad_group_nameTEXTAd groupThe name of the AdGroup.
adnetwork_conversionsNUMERICAd Network ConversionsThe ad network reported conversions
adnetwork_revenueNUMERICAd Network RevenueThe ad network reported revenue
all_conversion_rateNUMERICAll Conversion RateThe conversion rate as a percentage.
all_conversionsNUMERICAll ConversionsThe number of conversions.
all_cost_per_conversionNUMERICAllCostPerConversionThe cost per conversion.
all_revenueNUMERICAll RevenueThe revenue optionally reported by the advertiser as a result of conversions.
all_revenue_per_conversionNUMERICAll Revenue Per ConversionThe revenue per conversion.The formula for calculating the revenue per conversion is (Revenue / Conversions).
all_roasNUMERICAllReturnOnAdSpendThe return on ad spend (ROAS).The formula for calculating the ROAS is (Revenue / Spend).
average_cpcNUMERICAverage CpcThe average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked.
average_cpmNUMERICAverage CpmThe total advertising cost divided by the number of impressions (in thousands).
average_positionNUMERICAverage PositionThe average position of the ad on a webpage.
campaignTEXTCampaignThe campaign Name
campaign_idTEXTCampaign IDThe campaign ID
clicksNUMERICClicksThe number of clicks
conversionsNUMERICConversionsThe number of conversions
dateDATEDateThe date
deviceTEXTDevice TypeDevice type
final_urlTEXTThe Final URL of the keywordOnly the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution.
final_url_suffixTEXTFinal Url SuffixA place in your final URL where you can add parameters that will be attached to the end of your landing page URL.
goalTEXTGoalThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
goal_typeTEXTGoal TypeThe type of conversion goal. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
impression_share_percentNUMERICImpression Share PercentThe estimated percentage of impressions, out of the total available impressions in the market you were targeting.
impressionsNUMERICImpressionsThe number of impressions
keywordTEXTKeywordThe keyword.
keyword_idNUMERICAd group IDThe keyword ID.
spendNUMERICSpendThe media spend
top_impression_rate_percentNUMERICTop Impression Rate PercentThe percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions.
totalcostNUMERICTotal CostThe media spend (Duplicate)
transactionrevenueNUMERICRevenueThe amount of revenue

Criteo Connector

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Sample

 
https://connectors.windsor.ai/criteo?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv
The fields you can query with the Criteo connector are
Fields
IDTypeNameDescription
account_idTEXTAccount IDThe Advertiser ID
account_nameTEXTAccount NameThe Name of the Advertiser
adnetwork_conversionsNUMERICAd Network ConversionsThe Ad Network Reported Conversions
adnetwork_revenueNUMERICAd Network RevenueThe Ad Network Reported Revenue
advertiserTEXTAdvertiserThe Name of the Advertiser
audienceNUMERICAudienceNumber of distinct cookies to which Criteo had the opportunity to make a display
campaignTEXTCampaignThe Campaign Name
clicksNUMERICClicksNumber of times that your Criteo ads have been clicked
dateDATEDateDate
deviceTEXTDeviceThe Device Type
impressionsNUMERICImpressionsNumber of times your Criteo ad is displayed to a user on publishers’ websites
reachNUMERICReachShare of the audience exposed to at least one Criteo display ad (percentage)
spendNUMERICSpendTotal cost of your campaigns
totalcostNUMERICTotal CostTotal cost of your campaigns (Duplicate)
transactionrevenueNUMERICRevenueThe total revenue of your campaigns generated from post-click sales. Sales are attributed within 30 days after a user clicks on your Criteo ad.
transactionrevenue-postviewNUMERICPost-View RevenueThe total revenue on your website generated from post-view sales within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales
transactionrevenue-postviewpostclickNUMERICPost-View and Click RevenuePost-click + post-view revenue is the total revenue of your campaigns generated from post-click (30 days) and post-view (24 hours) sales. This number is computed based on the prices provided by your conversion trackers
transactionsNUMERICTransactionsThe total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad.
transactions-postviewNUMERICPost-View TransactionsNumber of transactions that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales.
transactions-postviewpostclickNUMERICPost-View and Click TransactionsThe total number of transactions generated both post-click (30 days) and post-view (24 hours). This number is computed based on the prices provided by your conversion trackers

Facebook Ads Insights Connector

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Sample API query

https://connectors.windsor.ai/facebook?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv
The Facebook Ads Insights connector can query more than 500 metrics and dimensions.

Fields: Metrics, dimensions and breakdowns

IDTypeNameDescription
account_currencyTEXTAccount currencyCurrency that is used by your ad account. (duplicate)
account_idTEXTAccount IDThe ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.
account_nameTEXTAccount NameThe name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.
accountidTEXTAccount ID (Duplicate)The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. (duplicate)
action_values_add_payment_infoNUMERICAdds of Payment Info Conversion ValueThe total value of adds of payment info tracked with the conversions objective.
action_values_add_to_cartNUMERICAdds to Cart Conversion ValueThe total value of adds to cart tracked with the conversions objective.
action_values_add_to_wishlistNUMERICAdds to Wishlist Conversion ValueThe total value of adds to wishlist tracked with the conversions objective.
action_values_app_custom_event_fb_mobile_add_to_cartNUMERICAction Values App Custom Event.Fb Mobile Add To Cart
action_values_app_custom_event_fb_mobile_add_to_wishlistNUMERICAction Values App Custom Event.Fb Mobile Add To Wishlist
action_values_app_custom_event_fb_mobile_content_viewNUMERICAction Values App Custom Event.Fb Mobile Content View
action_values_app_custom_event_fb_mobile_initiated_checkoutNUMERICAction Values App Custom Event.Fb Mobile Initiated Checkout
action_values_app_custom_event_fb_mobile_purchaseNUMERICAction Values App Custom Event.Fb Mobile Purchase
action_values_app_custom_event_otherNUMERICAction Values App Custom Event.Other
action_values_complete_registrationNUMERICRegistrations Completed Conversion ValueThe total value of registrations completed tracked with the conversions objective.
action_values_initiate_checkoutNUMERICCheckouts Initiated Conversion ValueThe total value of checkouts initiated tracked with the conversions objective.
action_values_leadNUMERICLeads Conversion ValueThe total value of leads tracked with the conversions objective.
action_values_offsite_conversion_fb_pixel_add_payment_infoNUMERICWebsite Adds of Payment Info Conversion ValueThe total value of website adds of payment info conversions.
action_values_offsite_conversion_fb_pixel_add_to_cartNUMERICWebsite Adds to Cart Conversion ValueThe total value of website add to cart conversions.
action_values_offsite_conversion_fb_pixel_add_to_wishlistNUMERICWebsite Adds to Wishlist Conversion ValueThe total value of all website add to wishlist conversions.
action_values_offsite_conversion_fb_pixel_complete_registrationNUMERICWebsite Registrations Completed Conversion ValueThe value of complete registration events tracked by the pixel on your website and attributed to your ads.
action_values_offsite_conversion_fb_pixel_initiate_checkoutNUMERICWebsite Checkouts Initiated Conversion ValueThe total value of website checkout initiated conversions.
action_values_offsite_conversion_fb_pixel_leadNUMERICWebsite Leads Conversion ValueThe total value of website leads conversions.
action_values_offsite_conversion_fb_pixel_purchaseNUMERICWebsite Purchases Conversion ValueThe total value of website purchase conversions.
action_values_offsite_conversion_fb_pixel_searchNUMERICWebsite Searches Conversion ValueThe total value of website searches conversions.
action_values_offsite_conversion_fb_pixel_view_contentNUMERICWebsite Content Views Conversion ValueThe total value of website content views conversions.
action_values_omni_add_to_cartNUMERICOmni Adds to Cart Conversion ValueThe total value of omni adds to cart tracked with the conversions objective.
action_values_omni_complete_registrationNUMERICOmni Registrations Completed Conversion ValueThe total value of registrations completed tracked with the conversions objective.
action_values_omni_customNUMERICAction Values Omni Custom
action_values_omni_initiated_checkoutNUMERICOmni Checkouts Initiated Conversion ValueThe total value of checkouts initiated tracked with the conversions objective.
action_values_omni_purchaseNUMERICPurchases Conversion ValueThe total value of purchases tracked with the conversions objective.
action_values_omni_searchNUMERICOmni Searches Conversion ValueThe total value of search conversions.
action_values_omni_spend_creditsNUMERICCredit Spends Conversion ValueThe total value of spend credits conversions.
action_values_omni_view_contentNUMERICContent Views Conversion ValueThe total value of content views tracked with the conversions objective.
action_values_onsite_conversion_purchaseNUMERICAction Values Onsite Conversion.Purchase
action_values_onsite_web_add_to_cartNUMERICAction Values Onsite Web Add To Cart
action_values_onsite_web_app_add_to_cartNUMERICAction Values Onsite Web App Add To Cart
action_values_onsite_web_app_purchaseNUMERICAction Values Onsite Web App Purchase
action_values_onsite_web_purchaseNUMERICAction Values Onsite Web Purchase
action_values_purchaseNUMERICAction Values Purchase
action_values_searchNUMERICSearches Conversion ValueThe total value of search conversions.
actions_add_payment_infoNUMERICAdds of Payment InfoThe number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
actions_add_to_cartNUMERICAdds to CartThe number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
actions_add_to_wishlistNUMERICAdds to WishlistThe number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
actions_app_custom_event_fb_mobile_activate_appNUMERICMobile App ActivactionsThe number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
actions_app_custom_event_fb_mobile_add_payment_infoNUMERICActions App Custom Event.Fb Mobile Add Payment Info
actions_app_custom_event_fb_mobile_add_to_cartNUMERICActions App Custom Event.Fb Mobile Add To Cart
actions_app_custom_event_fb_mobile_add_to_wishlistNUMERICActions App Custom Event.Fb Mobile Add To Wishlist
actions_app_custom_event_fb_mobile_complete_registrationNUMERICMobile App Registrations CompletedThe number of registrations in your mobile app that were recorded as app events and attributed to your ads.
actions_app_custom_event_fb_mobile_content_viewNUMERICMobile Content ViewsThe number of content views in your mobile app that were recorded as app events and attributed to your ads.
actions_app_custom_event_fb_mobile_initiated_checkoutNUMERICActions App Custom Event.Fb Mobile Initiated Checkout
actions_app_custom_event_fb_mobile_level_achievedNUMERICMobile App Levels CompletedThe number of levels achieved in your mobile app that were recorded as app events and attributed to your ads.
actions_app_custom_event_fb_mobile_purchaseNUMERICActions App Custom Event.Fb Mobile Purchase
actions_app_custom_event_fb_mobile_searchNUMERICActions App Custom Event.Fb Mobile Search
actions_app_custom_event_fb_mobile_tutorial_completionNUMERICActions App Custom Event.Fb Mobile Tutorial Completion
actions_app_custom_event_otherNUMERICMobile App - Other
actions_checkinNUMERICCheck-InsThe number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.
actions_commentNUMERICPost CommentsThe number of comments on your ads.
actions_complete_registrationNUMERICRegistrations CompletedThe number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
actions_initiate_checkoutNUMERICCheckouts InitiatedThe number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
actions_landing_page_viewNUMERICLanding Page ViewsThe number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel.
actions_leadNUMERICLeadsThe number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.
actions_likeNUMERICPage LikesThe number of likes of your Facebook Page attributed to your ads.
actions_link_clickNUMERICActions Link ClicksThe number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.
actions_mobile_app_installNUMERICMobile App InstallsThe number of installs of your mobile app that were recorded as app events and attributed to your ads.
actions_offsite_conversion_fb_pixel_add_payment_infoNUMERICWebsite Adds of Payment InfoThe number of add payment info events tracked by the pixel on your website and attributed to your ads.
actions_offsite_conversion_fb_pixel_add_to_cartNUMERICWebsite Adds to CartThe number of add to cart events tracked by the pixel on your website and attributed to your ads.
actions_offsite_conversion_fb_pixel_add_to_wishlistNUMERICWebsite Adds to WishlistThe number of add to wishlist events tracked by the pixel on your website and attributed to your ads.
actions_offsite_conversion_fb_pixel_complete_registrationNUMERICWebsite Registrations CompletedThe number of complete registration events tracked by the pixel on your website and attributed to your ads.
actions_offsite_conversion_fb_pixel_customNUMERICCustom EventsThe number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
actions_offsite_conversion_fb_pixel_initiate_checkoutNUMERICWebsite Checkouts InitiatedThe number of initiate checkout events tracked by the pixel on your website and attributed to your ads.
actions_offsite_conversion_fb_pixel_leadNUMERICWebsite LeadsThe number of lead events tracked by the pixel on your website and attributed to your ads.
actions_offsite_conversion_fb_pixel_purchaseNUMERICWebsite PurchasesThe number of purchase events tracked by the pixel on your website and attributed to your ads.
actions_offsite_conversion_fb_pixel_searchNUMERICWebsite SearchesThe number of search events tracked by the pixel on your website and attributed to your ads.
actions_offsite_conversion_fb_pixel_view_contentNUMERICWebsite Content ViewsThe number of view content events tracked by the pixel on your website and attributed to your ads.
actions_omni_achievement_unlockedNUMERICAchievements UnlockedThe number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
actions_omni_activate_appNUMERICApp ActivationsThe number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
actions_omni_add_to_cartNUMERICOmni Adds to CartThe number of add to cart omni events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
actions_omni_app_installNUMERICApp InstallsThe number of app installs that were recorded as app events and attributed to your ads.
actions_omni_complete_registrationNUMERICOmni Registrations CompletedThe number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
actions_omni_customNUMERICActions Omni Custom
actions_omni_initiated_checkoutNUMERICOmni checkouts InitiatedThe number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
actions_omni_level_achievedNUMERICLevels AchievedThe number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
actions_omni_purchaseNUMERICPurchasesThe number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
actions_omni_rateNUMERICRatings SubmittedThe number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
actions_omni_searchNUMERICOmni SearchesThe number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
actions_omni_spend_creditsNUMERICCredit SpendsThe number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent.
actions_omni_tutorial_completionNUMERICTutorials CompletedThe number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
actions_omni_view_contentNUMERICOmni Content ViewsThe number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
actions_onsite_conversion_flow_completeNUMERICOn-Facebook Workflow CompletionsThe number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.
actions_onsite_conversion_lead_groupedNUMERICOn-Facebook Leads GroupedThe number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads.
actions_onsite_conversion_messaging_blockNUMERICBlocked Messaging ConnectionsThe number of times that people blocked a messaging connection with your business, attributed to your ads.
actions_onsite_conversion_messaging_conversation_started_7dNUMERICNew Messaging ConnectionsThe number of people your business added as messaging connections, attributed to your ads.
actions_onsite_conversion_post_saveNUMERICPost SavesThe total number of times your ad has been saved.
actions_onsite_conversion_purchaseNUMERICOn-Facebook PurchasesThe number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.
actions_onsite_web_add_to_cartNUMERICActions Onsite Web Add To Cart
actions_onsite_web_app_add_to_cartNUMERICActions Onsite Web App Add To Cart
actions_onsite_web_app_purchaseNUMERICActions Onsite Web App Purchase
actions_onsite_web_purchaseNUMERICActions Onsite Web Purchase
actions_page_engagementNUMERICPage EngagementThe total number of actions that people took on your Facebook Page and its posts, attributed to your ads.
actions_photo_viewNUMERICPhoto ViewsThe number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.
actions_postNUMERICPost SharesThe number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages.
actions_post_engagementNUMERICPost EngagementThe total number of actions that people take involving your ads.
actions_post_reactionNUMERICPost ReactionsThe number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.
actions_rsvpNUMERICEvent ResponsesThe number of people who responded Interested or Going to your Facebook event, attributed to your ads.
actions_searchNUMERICSearchesThe number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
actions_video_viewNUMERIC3-Second Video PlaysThe number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
actions_view_contentNUMERICContent ViewsThe number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
actor_idTEXTFacebook Page IDUsed for Instagram Ads. Provide Instagram account ID used for running these ads.
ad_format_assetTEXTID of ad format assetThe ID of the ad format asset involved in impression, click, or action.
ad_idTEXTAd IDUnique ID of the ad being viewed in reporting
ad_nameTEXTAd NameThe name of the ad being viewed in reporting
adcontentTEXTAd Set Name (duplicate)The name the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. (duplicate)
adgroupidTEXTAd Set ID (duplicate)The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. (duplicate)
adidTEXTAd ID (duplicate)Unique ID of the ad being viewed in reporting (duplicate)
adnetwork_conversionsNUMERICAd Network ConversionsThe Ad Network Reported Conversions
adnetwork_revenueNUMERICAd Network RevenueThe Ad Network Reported Revenue
adset_bid_strategyTEXTAdSet Bid StrategyLowest cost is one of Facebook’s bid strategy options, meaning it tells us how to bid in the ad auction.
adset_daily_budgetNUMERICAdSet Daily BudgetThe daily budget of the set defined in your account currency.
adset_destination_typeTEXTAdSet Destination TypeDestination of ads in this Ad Set. Options include - Website, App, Messenger, INSTAGRAM_DIRECT.
adset_end_timeDATEAdSet End TimeEnd time, in UTC UNIX timestamp
adset_idTEXTAd Set IDThe unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads.
adset_lifetime_budgetNUMERICAdSet Lifetime BudgetThe lifetime budget of the set defined in your account currency.
adset_nameTEXTAd Set NameThe name the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads.
adset_start_timeDATEAdSet Start TimeStart time, in UTC UNIX timestamp
ageTEXTAge RangeThe age range of the people you've reached.
body_assetTEXTID of body assetThe ID of the body asset involved in impression, click or action.
buying_typeTEXTBuying TypeThe method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. This field is currently only visible at the campaign level. This column does not apply to ad sets or ads, only campaigns.
call_to_action_assetTEXTID of call to action assetThe ID of the call to action asset involved in impression, click, or action.
campaignTEXTCampaign NameThe campaign name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.
campaign_bid_strategyTEXTCampaign Bid StrategyBid strategy for this campaign when you enable campaign budget optimization and when you use AUCTION as your buying type
campaign_budget_remainingNUMERICCampaign Budget RemainingRemaining budget
campaign_buying_typeTEXTCampaign Buying t ypeBuying type, possible values are - AUCTION default; - RESERVED for reach and frequency ads.
campaign_created_timeDATECampaign Created TimeMerging of start_times for the ad sets belonging to this campaign.
campaign_daily_budgetNUMERICCampaign Daily BudgetDaily budget of this campaign. All adsets under this campaign will share this budget.
campaign_idTEXTCampaign IDThe unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.
campaign_lifetime_budgetNUMERICCampaign Lifetime BudgetThe lifetime budget of the campaign.
campaign_objectiveTEXTCampaign ObjectiveCampaign's objective. If it is specified the API will validate that any ads created under the campaign match that objective.
campaign_special_ad_categoryTEXTCampaign Special Ad CategoryThe campaign's Special Ad Category. One of HOUSING, EMPLOYMENT, CREDIT, or NONE.
campaign_spend_capTEXTCampaign Spend CapA spend cap for the campaign, such that it will not spend more than this cap.
campaign_start_timeDATECampaign Start TimeMerging of start_times for the ad sets belonging to this campaign.
campaign_stop_timeDATECampaign Stop TimeMerging of stop_times for the ad sets belonging to this campaign.
campaignidTEXTCampaign ID (duplicate)The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. (duplicate)
canvas_avg_view_percentNUMERICInstant Experience View PercentageThe average percentage of the Instant Experience that people saw. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.
canvas_avg_view_timeNUMERICInstant Experience View TimeThe average total time, in seconds, that people spent viewing an Instant Experience. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.
clicksNUMERICClicksThe number of clicks on your ads.
conversions_contact_mobile_appNUMERICMobile App ContactsMobile App Contacts
conversions_contact_offlineNUMERICOffline ContactsOffline Contacts
conversions_contact_totalNUMERICContactsContacts
conversions_contact_websiteNUMERICWebsite ContactsWebsiteContacts
conversions_offsite_conversion_fb_pixel_custom_invitee_meeting_scheduledNUMERICAppointments ScheduledNumber of appointments scheduled
cost_per_action_type_add_payment_infoNUMERICCost per Adds of Payment InfoCost per The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
cost_per_action_type_add_to_cartNUMERICCost per Adds to CartCost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
cost_per_action_type_add_to_wishlistNUMERICCost per Adds to WishlistCost per The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
cost_per_action_type_app_custom_event_fb_mobile_activate_appNUMERICCost per Mobile App ActivactionsCost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
cost_per_action_type_app_custom_event_fb_mobile_add_payment_infoNUMERICCost per Actions App Custom Event.Fb Mobile Add Payment Info
cost_per_action_type_app_custom_event_fb_mobile_add_to_cartNUMERICCost per Actions App Custom Event.Fb Mobile Add To Cart
cost_per_action_type_app_custom_event_fb_mobile_add_to_wishlistNUMERICCost per Actions App Custom Event.Fb Mobile Add To Wishlist
cost_per_action_type_app_custom_event_fb_mobile_complete_registrationNUMERICCost per Mobile App Registrations CompletedCost per The number of registrations in your mobile app that were recorded as app events and attributed to your ads.
cost_per_action_type_app_custom_event_fb_mobile_content_viewNUMERICCost per Mobile Content ViewsCost per The number of content views in your mobile app that were recorded as app events and attributed to your ads.
cost_per_action_type_app_custom_event_fb_mobile_initiated_checkoutNUMERICCost per Actions App Custom Event.Fb Mobile Initiated Checkout
cost_per_action_type_app_custom_event_fb_mobile_level_achievedNUMERICCost per Mobile App Levels CompletedCost per The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads.
cost_per_action_type_app_custom_event_fb_mobile_purchaseNUMERICCost per Actions App Custom Event.Fb Mobile Purchase
cost_per_action_type_app_custom_event_fb_mobile_searchNUMERICCost per Actions App Custom Event.Fb Mobile Search
cost_per_action_type_app_custom_event_fb_mobile_tutorial_completionNUMERICCost per Actions App Custom Event.Fb Mobile Tutorial Completion
cost_per_action_type_app_custom_event_otherNUMERICCost per Mobile App - Other
cost_per_action_type_checkinNUMERICCost per Check-InsCost per The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.
cost_per_action_type_commentNUMERICCost per Post CommentsCost per The number of comments on your ads.
cost_per_action_type_complete_registrationNUMERICCost per Registrations CompletedCost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
cost_per_action_type_initiate_checkoutNUMERICCost per Checkouts InitiatedCost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
cost_per_action_type_landing_page_viewNUMERICCost per Landing Page ViewsCost per The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel.
cost_per_action_type_leadNUMERICCost per LeadsCost per The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.
cost_per_action_type_likeNUMERICCost per Page LikesCost per The number of likes of your Facebook Page attributed to your ads.
cost_per_action_type_link_clickNUMERICCost per Link ClicksCost per The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.
cost_per_action_type_mobile_app_installNUMERICCost per Mobile App InstallsCost per The number of installs of your mobile app that were recorded as app events and attributed to your ads.
cost_per_action_type_offsite_conversion_fb_pixel_add_payment_infoNUMERICCost per Website Adds of Payment InfoCost per The number of add payment info events tracked by the pixel on your website and attributed to your ads.
cost_per_action_type_offsite_conversion_fb_pixel_add_to_cartNUMERICCost per Website Adds to CartCost per The number of add to cart events tracked by the pixel on your website and attributed to your ads.
cost_per_action_type_offsite_conversion_fb_pixel_add_to_wishlistNUMERICCost per Website Adds to WishlistCost per The number of add to wishlist events tracked by the pixel on your website and attributed to your ads.
cost_per_action_type_offsite_conversion_fb_pixel_complete_registrationNUMERICCost per Website Registrations CompletedCost per The number of complete registration events tracked by the pixel on your website and attributed to your ads.
cost_per_action_type_offsite_conversion_fb_pixel_customNUMERICCost per Custom EventsCost per The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
cost_per_action_type_offsite_conversion_fb_pixel_initiate_checkoutNUMERICCost per Website Checkouts InitiatedCost per The number of initiate checkout events tracked by the pixel on your website and attributed to your ads.
cost_per_action_type_offsite_conversion_fb_pixel_leadNUMERICCost per Website LeadsCost per The number of lead events tracked by the pixel on your website and attributed to your ads.
cost_per_action_type_offsite_conversion_fb_pixel_purchaseNUMERICCost per Website PurchasesCost per The number of purchase events tracked by the pixel on your website and attributed to your ads.
cost_per_action_type_offsite_conversion_fb_pixel_searchNUMERICCost per Website SearchesCost per The number of search events tracked by the pixel on your website and attributed to your ads.
cost_per_action_type_offsite_conversion_fb_pixel_view_contentNUMERICCost per Website Content ViewsCost per The number of view content events tracked by the pixel on your website and attributed to your ads.
cost_per_action_type_omni_achievement_unlockedNUMERICCost per Achievements UnlockedCost per The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
cost_per_action_type_omni_activate_appNUMERICCost per App ActivationsCost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
cost_per_action_type_omni_add_to_cartNUMERICOmni Cost per Adds to CartCost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
cost_per_action_type_omni_app_installNUMERICCost per App InstallsCost per The number of app installs that were recorded as app events and attributed to your ads.
cost_per_action_type_omni_complete_registrationNUMERICOmni Cost per Registrations CompletedCost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
cost_per_action_type_omni_customNUMERICCost per Actions Omni Custom
cost_per_action_type_omni_initiated_checkoutNUMERICOmni Cost per Checkouts InitiatedCost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
cost_per_action_type_omni_level_achievedNUMERICCost per Levels AchievedCost per The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
cost_per_action_type_omni_purchaseNUMERICCost per PurchasesCost per The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
cost_per_action_type_omni_rateNUMERICCost per Ratings SubmittedCost per The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
cost_per_action_type_omni_searchNUMERICOmni Cost per SearchesCost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
cost_per_action_type_omni_spend_creditsNUMERICCost per Credit SpendsCost per The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent.
cost_per_action_type_omni_tutorial_completionNUMERICCost per Tutorials CompletedCost per The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
cost_per_action_type_omni_view_contentNUMERICOmni Cost per Content ViewsCost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
cost_per_action_type_onsite_conversion_flow_completeNUMERICCost per On-Facebook Workflow CompletionsCost per The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.
cost_per_action_type_onsite_conversion_lead_groupedNUMERICCost per On-Facebook Leads GroupedCost per The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads.
cost_per_action_type_onsite_conversion_messaging_blockNUMERICCost per Blocked Messaging ConnectionsCost per The number of times that people blocked a messaging connection with your business, attributed to your ads.
cost_per_action_type_onsite_conversion_messaging_conversation_started_7dNUMERICCost per New Messaging ConnectionsCost per The number of people your business added as messaging connections, attributed to your ads.
cost_per_action_type_onsite_conversion_post_saveNUMERICCost per Post SavesCost per The total number of times your ad has been saved.
cost_per_action_type_onsite_conversion_purchaseNUMERICCost per On-Facebook PurchasesCost per The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.
cost_per_action_type_onsite_web_add_to_cartNUMERICCost per Actions Onsite Web Add To Cart
cost_per_action_type_onsite_web_app_add_to_cartNUMERICCost per Actions Onsite Web App Add To Cart
cost_per_action_type_onsite_web_app_purchaseNUMERICCost per Actions Onsite Web App Purchase
cost_per_action_type_onsite_web_purchaseNUMERICCost per Actions Onsite Web Purchase
cost_per_action_type_page_engagementNUMERICCost per Page EngagementCost per The total number of actions that people took on your Facebook Page and its posts, attributed to your ads.
cost_per_action_type_photo_viewNUMERICCost per Photo ViewsCost per The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.
cost_per_action_type_postNUMERICCost per Post SharesCost per The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages.
cost_per_action_type_post_engagementNUMERICCost per Post EngagementCost per The total number of actions that people take involving your ads.
cost_per_action_type_post_reactionNUMERICCost per Post ReactionsCost per The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.
cost_per_action_type_rsvpNUMERICCost per Event ResponsesCost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads.
cost_per_action_type_searchNUMERICCost per SearchesCost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
cost_per_action_type_video_viewNUMERICCost per 3-Second Video PlaysCost per The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
cost_per_action_type_view_contentNUMERICCost per Content ViewsCost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
cost_per_estimated_ad_recallersNUMERICCost per Estimated Ad Recall LiftCost per An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.
cost_per_outbound_click_outbound_clickNUMERICCost per Outbound ClicksCost per The number of clicks on links that take people off Facebook-owned properties.
cost_per_thruplay_video_viewNUMERICCost per ThruPlaysCost per The number of times your video was played to completion, or for at least 15 seconds.
cost_per_unique_action_type_add_payment_infoNUMERICCost per Unique Adds of Payment InfoCost per The estimated number of people who submitted payment info.
cost_per_unique_action_type_add_to_cartNUMERICCost per Unique Actions Add To Cart
cost_per_unique_action_type_add_to_wishlistNUMERICCost per Unique Adds to WishlistCost per The estimated number of people who added items to their wishlist.
cost_per_unique_action_type_app_custom_eventNUMERICCost per Unique Actions App Custom Event
cost_per_unique_action_type_app_custom_event_fb_mobile_activate_appNUMERICCost per Unique Actions App Custom Event.Fb Mobile Activate App
cost_per_unique_action_type_app_custom_event_fb_mobile_add_payment_infoNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add Payment Info
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_cartNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Cart
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_wishlistNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Wishlist
cost_per_unique_action_type_app_custom_event_fb_mobile_complete_registrationNUMERICCost per Unique Actions App Custom Event.Fb Mobile Complete Registration
cost_per_unique_action_type_app_custom_event_fb_mobile_content_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Content View
cost_per_unique_action_type_app_custom_event_fb_mobile_initiated_checkoutNUMERICCost per Unique Actions App Custom Event.Fb Mobile Initiated Checkout
cost_per_unique_action_type_app_custom_event_fb_mobile_level_achievedNUMERICCost per Unique Actions App Custom Event.Fb Mobile Level Achieved
cost_per_unique_action_type_app_custom_event_fb_mobile_purchaseNUMERICCost per Unique Actions App Custom Event.Fb Mobile Purchase
cost_per_unique_action_type_app_custom_event_fb_mobile_searchNUMERICCost per Unique Actions App Custom Event.Fb Mobile Search
cost_per_unique_action_type_app_custom_event_fb_mobile_tutorial_completionNUMERICCost per Unique Actions App Custom Event.Fb Mobile Tutorial Completion
cost_per_unique_action_type_app_custom_event_otherNUMERICCost per Unique Actions App Custom Event.Other
cost_per_unique_action_type_checkinNUMERICCost per Unique Check-InsCost per The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.
cost_per_unique_action_type_commentNUMERICCost per Unique Post CommentsCost per The number of people with comments on your ads.
cost_per_unique_action_type_complete_registrationNUMERICCost per Unique Registrations CompletedCost per The estimated number of people who registered.
cost_per_unique_action_type_initiate_checkoutNUMERICCost per Unique Checkouts InitiatedCost per The estimated number of people who initiated checkouts.
cost_per_unique_action_type_landing_page_viewNUMERICCost per Unique Landing Page ViewsCost per The number of people who caused a landing page view.
cost_per_unique_action_type_leadNUMERICCost per Unique LeadsCost per The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.
cost_per_unique_action_type_likeNUMERICCost per Unique Page LikesCost per The number of people with likes of your Facebook Page attributed to your ads.
cost_per_unique_action_type_link_clickNUMERICCost per Unique Link ClicksCost per The number of people who performed a link click.
cost_per_unique_action_type_mobile_app_installNUMERICCost per Unique Mobile App InstallsCost per The number of people with installs of your mobile app that were recorded as app events and attributed to your ads.
cost_per_unique_action_type_offsite_conversionNUMERICCost per Unique Website ConversionsCost per The number of unique people who with conversion events attributed to your ads (estimated)
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_payment_infoNUMERICCost per Unique Website Adds of Payment InfoCost per The number of people with add payment info events tracked by the pixel on your website and attributed to your ads.
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_cartNUMERICCost per Unique Website Adds to CartCost per The number of people with add to cart events tracked by the pixel on your website and attributed to your ads.
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_wishlistNUMERICCost per Unique Website Adds to WishlistCost per The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads.
cost_per_unique_action_type_offsite_conversion_fb_pixel_complete_registrationNUMERICCost per Unique Website Registrations CompletedCost per The number of people with complete registration events tracked by the pixel on your website and attributed to your ads.
cost_per_unique_action_type_offsite_conversion_fb_pixel_initiate_checkoutNUMERICCost per Unique Website Checkouts InitiatedCost per The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads.
cost_per_unique_action_type_offsite_conversion_fb_pixel_leadNUMERICCost per Unique Website LeadsCost per The number of people with lead events tracked by the pixel on your website and attributed to your ads.
cost_per_unique_action_type_offsite_conversion_fb_pixel_purchaseNUMERICCost per Unique Website PurchasesCost per The number of people with purchase events tracked by the pixel on your website and attributed to your ads.
cost_per_unique_action_type_offsite_conversion_fb_pixel_searchNUMERICCost per Unique Website SearchesCost per The number of people with search events tracked by the pixel on your website and attributed to your ads.
cost_per_unique_action_type_offsite_conversion_fb_pixel_view_contentNUMERICCost per Unique Website Content ViewsCost per The number of people with view content events tracked by the pixel on your website and attributed to your ads.
cost_per_unique_action_type_omni_achievement_unlockedNUMERICCost per Unique Achievements UnlockedCost per The estimated number of people who unlocked achievements.
cost_per_unique_action_type_omni_activate_appNUMERICCost per Unique App ActivationsCost per The estimated number of people who performed app activations.
cost_per_unique_action_type_omni_add_to_cartNUMERICCost per Unique Adds to CartCost per The estimated number of people who added items to their cart.
cost_per_unique_action_type_omni_app_installNUMERICCost per Unique App InstallsCost per The number of unique people who took this action attributed to your ads (estimated)
cost_per_unique_action_type_omni_complete_registrationNUMERICOmni Cost per Unique Registrations CompletedCost per The estimated number of people who registered.
cost_per_unique_action_type_omni_customNUMERICCost per Unique Actions Omni Custom
cost_per_unique_action_type_omni_initiated_checkoutNUMERICOmni Cost per Unique Checkouts InitiatedCost per The estimated number of people who initiated checkouts.
cost_per_unique_action_type_omni_level_achievedNUMERICCost per Unique Levels CompletedCost per The estimated number of people who achieved levels.
cost_per_unique_action_type_omni_purchaseNUMERICCost per Unique PurchasesCost per The estimated number of people who completed at least one purchase.
cost_per_unique_action_type_omni_rateNUMERICCost per Unique Ratings SubmittedCost per The estimated number of people who submitted ratings.
cost_per_unique_action_type_omni_searchNUMERICCost per Unique SearchesCost per The estimated number of people who searched.
cost_per_unique_action_type_omni_spend_creditsNUMERICCost per Unique Credit SpendsCost per The estimated number of people who spent credits.
cost_per_unique_action_type_omni_tutorial_completionNUMERICCost per Unique Tutorials CompletedCost per The estimated number of people who completed tutorials.
cost_per_unique_action_type_omni_view_contentNUMERICOmni Cost per Unique Content ViewsCost per The estimated number of people who viewed content.
cost_per_unique_action_type_onsite_conversion_flow_completeNUMERICCost per Unique On-Facebook Workflow CompletionsCost per The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.
cost_per_unique_action_type_onsite_conversion_messaging_blockNUMERICCost per Unique Blocked Messaging ConnectionsCost per The number of people that blocked a messaging connection with your business, attributed to your ads.
cost_per_unique_action_type_onsite_conversion_purchaseNUMERICCost per Unique On-Facebook PurchasesCost per The number of unique people who took this action attributed to your ads (estimated)
cost_per_unique_action_type_onsite_web_add_to_cartNUMERICCost per Unique Actions Onsite Web Add To Cart
cost_per_unique_action_type_onsite_web_app_add_to_cartNUMERICCost per Unique Actions Onsite Web App Add To Cart
cost_per_unique_action_type_onsite_web_app_purchaseNUMERICCost per Unique Actions Onsite Web App Purchase
cost_per_unique_action_type_onsite_web_purchaseNUMERICCost per Unique Actions Onsite Web Purchase
cost_per_unique_action_type_page_engagementNUMERICCost per Unique Page EngagementCost per The number of people who took action on your Facebook Page and its posts, attributed to your ads.
cost_per_unique_action_type_photo_viewNUMERICCost per Unique Photo ViewsCost per The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.
cost_per_unique_action_type_post_engagementNUMERICCost per Unique Post EngagementCost per The total number of people who took actions involving your ads.
cost_per_unique_action_type_post_reactionNUMERICCost per Unique Post ReactionsCost per The number of unique people who took this action attributed to your ads (estimated)
cost_per_unique_action_type_purchaseNUMERICCost per Unique Actions Purchase
cost_per_unique_action_type_rsvpNUMERICCost per Unique Event ResponsesCost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads.
cost_per_unique_action_type_searchNUMERICCost per Unique Actions Search
cost_per_unique_action_type_video_viewNUMERICCost per Unique 3-Second Continuous Video PlaysCost per The number of unique people who took this action attributed to your ads (estimated)
cost_per_unique_action_type_view_contentNUMERICCost per Unique Content ViewsCost per The estimated number of people who viewed content.
cost_per_unique_clickNUMERICCost per Unique ClicksCost per The number of people who performed a click (all).
cost_per_unique_outbound_click_outbound_clickNUMERICCost per Unique Outbound ClicksCost per The number of people who performed an outbound click.
countryTEXTCountries people are locatedThe countries where the people you've reached are located. This is based on information such as a person's hometown, their current city and the geographical location where they tend to be when they visit Facebook.
cpcNUMERICCPCThe average cost for each click (all).
cpmNUMERICCPMThe average cost for 1,000 impressions.
cppNUMERICCost per 1,000 People ReachedThe average cost to reach 1,000 people.
ctrNUMERICCTRThe percentage of times people saw your ad and performed a click (all).
currencyTEXTCurrencyCurrency that is used by your ad account.
dateDATEDateThe dimension that determines how date-based data in a chart is handled (the time dimension).
date_startDATEReporting StartsThe start date for your data. This is controlled by the date range you've selected for your reporting view.
date_stopDATEReporting EndsThe end date for your data. This is controlled by the date range you've selected for your reporting view.
description_assetTEXTID of description assetThe ID of the description asset involved in impression, click or action.
device_platformTEXTDevice typeThe type of device, mobile or desktop, used by people when they viewed or clicked on an ad, as shown in ads reporting.
dmaTEXTDesignated Market AreaDMA (Designated Market Area) regions are the 210 geographic areas in the United States in which local television viewing is measured by The Nielsen Company.
effective_instagram_media_idTEXTInstagram Post IDThe ID of an Instagram post to use in an ad.
effective_instagram_story_idTEXTInstagram Story IDUsed for Instagram Ads. The ID of an Instagram post to display as an Instagram ad.
effective_object_story_idTEXTFacebook Post IDThe ID of a page post to use in an ad, regardless of whether it's an organic or unpublished page post
estimated_ad_recall_rateNUMERICEstimated Ad Recall Lift RateThe rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.
estimated_ad_recallersNUMERICEstimated Ad Recall LiftAn estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.
frequencyNUMERICFrequencyThe average number of times each person saw your ad.
frequency_valueTEXTNumber of frequencyThe number of times an ad in your Reach and Frequency campaign was served to each person.
genderTEXTGenderGender of people you've reached. People who don't list their gender are shown as 'not specified'.
hourly_stats_aggregated_by_advertiser_time_zoneTEXTHourly breakdown aggregated by the time ads were delivered in the advertiser's time zone.Hourly breakdown aggregated by the time ads were delivered in the advertiser's time zone. For example, if your ads are scheduled to run from 9 AM to 11 AM, but they reach audiences in multiple time zones, they may deliver from 9 AM to 1 PM in the advertiser's time zone. Stats will be aggregated into four groups 9 AM - 10 AM, 10 AM - 11 AM, 11 AM - 12 PM, and 12 PM - 1 PM.
hourly_stats_aggregated_by_audience_time_zoneTEXTHourly breakdown aggregated by the time ads were delivered in the audiences' time zone.Hourly breakdown aggregated by the time ads were delivered in the audiences' time zone. For example, if your ads are scheduled to run from 9 AM to 11 AM but they reach audiences in multiple time zones, they may deliver from 9 AM to 1 PM in the advertiser's time zone. Stats will be aggregated into two groups 9 AM - 10 AM and 10 AM - 11 AM.
image_assetTEXTID of image assetThe ID of the image asset involved in impression, click or action.
image_urlIMAGE_URLAd Image URLA URL for the image for this creative. We save the image at this URL to the ad account's image library.
impression_deviceTEXTThe device where your last ad was served to someoneThe device where your last ad was served to someone on Facebook. For example "iPhone" if someone viewed your ad on an iPhone.
impressionsNUMERICImpressionsThe number of times your ads were on screen.
instagram_actor_idTEXTInstagram Page IDUsed for Instagram Ads. Provide Instagram account ID used for running these ads.
instagram_permalink_urlTEXTInstagram Post URLURL for a post on Instagram you want to run as an ad. Also known as Instagram media.
keywordTEXTAd Name (duplicate)The name of the ad being viewed in reporting (duplicate)
linkTEXTAd LinkThe link where the user is taken to upon clicking on the ad.
link_clicksNUMERICLink ClicksThe number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.(duplicate)
link_url_assetTEXTID of the url assetThe ID of the URL asset involved in impression, click or action.
mobile_app_purchase_roas_app_custom_event_fb_mobile_purchaseNUMERICMobile App Purchase ROAS App Custom Event.Fb Mobile Purchase
objectiveTEXTObjectiveThe objective reflecting the goal you want to achieve with your advertising. It may be different from the selected objective of the campaign in some cases. This column does not apply to ad sets, only campaigns and ads.
outbound_clicks_ctr_outbound_clickNUMERICOutbound CTRThe percentage of times people saw your ad and performed an outbound click.
outbound_clicks_outbound_clickNUMERICOutbound ClicksThe number of clicks on links that take people off Facebook-owned properties.
place_page_idTEXTThe ID of the place pageThe ID of the place page involved in impression or click.
platform_positionTEXTWhere your ad was shown within a platformWhere your ad was shown within a platform, for example on Facebook desktop News Feed, or Instagram Mobile News Feed.
publisher_platformTEXTPlatform your ad was shownWhich platform your ad was shown, for example on Facebook, Instagram, or Audience Network.
reachNUMERICReachThe number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.
regionTEXTRegions where the people you've reached are locatedThe regions where the people you've reached are located. This is based on information such as a person's hometown, their current city and the geographical location where they tend to be when they visit Facebook.
spendNUMERICAmount SpentThe estimated total amount of money you've spent on your campaign, ad set or ad during its schedule.
thumbnail_urlIMAGE_URLThumbnail URLURL for a thumbnail image for this ad creative.
title_assetTEXTID of the title assetThe ID of the title asset involved in impression, click or action.
totalcostNUMERICTotal CostThe estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. (duplicate)
unique_actions_add_payment_infoNUMERICUnique Adds of Payment InfoThe estimated number of people who submitted payment info.
unique_actions_add_to_cartNUMERICUnique Actions Add To Cart
unique_actions_add_to_wishlistNUMERICUnique Adds to WishlistThe estimated number of people who added items to their wishlist.
unique_actions_app_custom_eventNUMERICUnique Actions App Custom Event
unique_actions_app_custom_event_fb_mobile_activate_appNUMERICUnique Actions App Custom Event.Fb Mobile Activate App
unique_actions_app_custom_event_fb_mobile_add_payment_infoNUMERICUnique Actions App Custom Event.Fb Mobile Add Payment Info
unique_actions_app_custom_event_fb_mobile_add_to_cartNUMERICUnique Actions App Custom Event.Fb Mobile Add To Cart
unique_actions_app_custom_event_fb_mobile_add_to_wishlistNUMERICUnique Actions App Custom Event.Fb Mobile Add To Wishlist
unique_actions_app_custom_event_fb_mobile_complete_registrationNUMERICUnique Actions App Custom Event.Fb Mobile Complete Registration
unique_actions_app_custom_event_fb_mobile_content_viewNUMERICUnique Actions App Custom Event.Fb Mobile Content View
unique_actions_app_custom_event_fb_mobile_initiated_checkoutNUMERICUnique Actions App Custom Event.Fb Mobile Initiated Checkout
unique_actions_app_custom_event_fb_mobile_level_achievedNUMERICUnique Actions App Custom Event.Fb Mobile Level Achieved
unique_actions_app_custom_event_fb_mobile_purchaseNUMERICUnique Actions App Custom Event.Fb Mobile Purchase
unique_actions_app_custom_event_fb_mobile_searchNUMERICUnique Actions App Custom Event.Fb Mobile Search
unique_actions_app_custom_event_fb_mobile_tutorial_completionNUMERICUnique Actions App Custom Event.Fb Mobile Tutorial Completion
unique_actions_app_custom_event_otherNUMERICUnique Actions App Custom Event.Other
unique_actions_checkinNUMERICUnique Check-InsThe number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.
unique_actions_commentNUMERICUnique Post CommentsThe number of people with comments on your ads.
unique_actions_complete_registrationNUMERICUnique Registrations CompletedThe estimated number of people who registered.
unique_actions_initiate_checkoutNUMERICUnique Checkouts InitiatedThe estimated number of people who initiated checkouts.
unique_actions_landing_page_viewNUMERICUnique Landing Page ViewsThe number of people who caused a landing page view.
unique_actions_leadNUMERICUnique LeadsThe number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.
unique_actions_likeNUMERICUnique Page LikesThe number of people with likes of your Facebook Page attributed to your ads.
unique_actions_link_clickNUMERICUnique Link ClicksThe number of people who performed a link click.
unique_actions_mobile_app_installNUMERICUnique Mobile App InstallsThe number of people with installs of your mobile app that were recorded as app events and attributed to your ads.
unique_actions_offsite_conversionNUMERICUnique Website ConversionsThe number of unique people who with conversion events attributed to your ads (estimated)
unique_actions_offsite_conversion_fb_pixel_add_payment_infoNUMERICUnique Website Adds of Payment InfoThe number of people with add payment info events tracked by the pixel on your website and attributed to your ads.
unique_actions_offsite_conversion_fb_pixel_add_to_cartNUMERICUnique Website Adds to CartThe number of people with add to cart events tracked by the pixel on your website and attributed to your ads.
unique_actions_offsite_conversion_fb_pixel_add_to_wishlistNUMERICUnique Website Adds to WishlistThe number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads.
unique_actions_offsite_conversion_fb_pixel_complete_registrationNUMERICUnique Website Registrations CompletedThe number of people with complete registration events tracked by the pixel on your website and attributed to your ads.
unique_actions_offsite_conversion_fb_pixel_initiate_checkoutNUMERICUnique Website Checkouts InitiatedThe number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads.
unique_actions_offsite_conversion_fb_pixel_leadNUMERICUnique Website LeadsThe number of people with lead events tracked by the pixel on your website and attributed to your ads.
unique_actions_offsite_conversion_fb_pixel_purchaseNUMERICUnique Website PurchasesThe number of people with purchase events tracked by the pixel on your website and attributed to your ads.
unique_actions_offsite_conversion_fb_pixel_searchNUMERICUnique Website SearchesThe number of people with search events tracked by the pixel on your website and attributed to your ads.
unique_actions_offsite_conversion_fb_pixel_view_contentNUMERICUnique Website Content ViewsThe number of people with view content events tracked by the pixel on your website and attributed to your ads.
unique_actions_omni_achievement_unlockedNUMERICUnique Achievements UnlockedThe estimated number of people who unlocked achievements.
unique_actions_omni_activate_appNUMERICUnique App ActivationsThe estimated number of people who performed app activations.
unique_actions_omni_add_to_cartNUMERICUnique Adds to CartThe estimated number of people who added items to their cart.
unique_actions_omni_app_installNUMERICUnique App InstallsThe number of unique people who took this action attributed to your ads (estimated)
unique_actions_omni_complete_registrationNUMERICOmni Unique Registrations CompletedThe estimated number of people who registered.
unique_actions_omni_customNUMERICUnique Actions Omni Custom
unique_actions_omni_initiated_checkoutNUMERICUnique Omni Checkouts InitiatedThe estimated number of people who initiated checkouts.
unique_actions_omni_level_achievedNUMERICUnique Levels CompletedThe estimated number of people who achieved levels.
unique_actions_omni_purchaseNUMERICOmni Unique PurchasesThe estimated number of people who completed at least one purchase.
unique_actions_omni_rateNUMERICUnique Ratings SubmittedThe estimated number of people who submitted ratings.
unique_actions_omni_searchNUMERICUnique SearchesThe estimated number of people who searched.
unique_actions_omni_spend_creditsNUMERICUnique Credit SpendsThe estimated number of people who spent credits.
unique_actions_omni_tutorial_completionNUMERICUnique Tutorials CompletedThe estimated number of people who completed tutorials.
unique_actions_omni_view_contentNUMERICUnique Omni Content ViewsThe estimated number of people who viewed content.
unique_actions_onsite_conversion_flow_completeNUMERICUnique On-Facebook Workflow CompletionsThe number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.
unique_actions_onsite_conversion_messaging_blockNUMERICUnique Blocked Messaging ConnectionsThe number of people that blocked a messaging connection with your business, attributed to your ads.
unique_actions_onsite_conversion_purchaseNUMERICUnique On-Facebook PurchasesThe number of unique people who took this action attributed to your ads (estimated)
unique_actions_onsite_web_add_to_cartNUMERICUnique Actions Onsite Web Add To Cart
unique_actions_onsite_web_app_add_to_cartNUMERICUnique Actions Onsite Web App Add To Cart
unique_actions_onsite_web_app_purchaseNUMERICUnique Actions Onsite Web App Purchase
unique_actions_onsite_web_purchaseNUMERICUnique Actions Onsite Web Purchase
unique_actions_page_engagementNUMERICUnique Page EngagementThe number of people who took action on your Facebook Page and its posts, attributed to your ads.
unique_actions_photo_viewNUMERICUnique Photo ViewsThe number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.
unique_actions_post_engagementNUMERICUnique Post EngagementThe total number of people who took actions involving your ads.
unique_actions_post_reactionNUMERICUnique Post ReactionsThe number of unique people who took this action attributed to your ads (estimated)
unique_actions_purchaseNUMERICUnique Actions Purchase
unique_actions_rsvpNUMERICUnique Event ResponsesThe number of people who responded Interested or Going to your Facebook event, attributed to your ads.
unique_actions_searchNUMERICUnique Actions Search
unique_actions_video_viewNUMERICUnique 3-Second Continuous Video PlaysThe number of unique people who took this action attributed to your ads (estimated)
unique_actions_view_contentNUMERICUnique Content ViewsThe estimated number of people who viewed content.
unique_clicksNUMERICUnique ClicksThe number of people who performed a click (all).
unique_ctrNUMERICUnique CTRThe percentage of people who saw your ad and performed a unique click (all).
unique_link_clicks_ctrNUMERICUnique Link Clicks CTRThe percentage of people who saw your ad and performed a link click.
unique_outbound_clicks_ctr_outbound_clickNUMERICUnique Outbound CTRThe percentage of people who saw your ad and performed an outbound click.
unique_outbound_clicks_outbound_clickNUMERICUnique Outbound ClicksThe number of people who performed an outbound click.
url_tagsTEXTURL TagsA set of query string parameters (e.g. UTM tags) which will replace or be appended to urls clicked from page post ads, message of the post, and canvas app install creatives only.
video_30_sec_watched_actions_video_viewNUMERICVideo 30 Sec Watched ActionsThe number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds.
video_avg_time_watched_actions_video_viewNUMERICVideo Average Play TimeThe average time a video was played, including any time spent replaying the video for a single impression.
video_p100_watched_actions_video_viewNUMERICVideo Watched at 100 percentThe number of times your video was played at 100% of its length, including plays that skipped to this point.
video_p25_watched_actions_video_viewNUMERICVideo Watched at 25 percentThe number of times your video was played at 25% of its length, including plays that skipped to this point.
video_p50_watched_actions_video_viewNUMERICVideo Watched at 50 percentThe number of times your video was played at 50% of its length, including plays that skipped to this point.
video_p75_watched_actions_video_viewNUMERICVideo Watched at 75 percentThe number of times your video was played at 75% of its length, including plays that skipped to this point.
video_p95_watched_actions_video_viewNUMERICVideo Plays at 95 percentThe number of times your video was played at 95% of its length, including plays that skipped to this point.
video_play_actions_video_viewNUMERICVideo PlaysThe number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development.
website_ctr_link_clickNUMERICWebsite CTR link clickThe percentage of times people saw your ad and performed a link click.
website_purchase_roas_offsite_conversion_fb_pixel_purchaseNUMERICWebsite Purchase ROASThe total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads.

To add any additional fields you can check the Facebook Ads Insights API

Facebook Page Insights Connector

facebook logo 2

Sample API query

https://connectors.windsor.ai/facebook_organic?api_key=[your API key]&date_preset=last_7d&fields=date,page_impressions_unique,page_engaged_users

The Facebook Page Inisghts connector can query more than 50 metrics and dimensions.

Fields: Metrics, dimensions and breakdowns

IDTypeNameDescription
account_idTEXTAccount IDThe Page ID of the Facebook Page
account_nameTEXTAccount NameThe Page Name of the Facebook Page
clicksNUMERICPost Clicks (duplicate)The number of times people clicked on anywhere in your posts without generating a story.
dateDATEDateThe dimension that determines how date-based data in a chart is handled (the time dimension).
is_eligible_for_promotionBOOLEANIs Eligible For PromotionWhether the post is eligible for promotion.
is_expiredBOOLEANIs ExpiredWhether the post has expiration time that has passed.
is_inline_createdBOOLEANIs Inline CreatedReturns True if the post was created inline when creating ads.
is_popularBOOLEANIs PopularWhether the post is currently popular. Based on whether the total actions as a percentage of reach exceeds a certain threshold.
is_publishedBOOLEANIs PublishedIndicates whether a scheduled post was published (applies to scheduled Page Post only, for users post and instanlty published posts this value is always true)
media_typeTEXTMedia TypeType of the media such as (photo, video, link etc)
page_call_phone_clicks_by_age_gender_logged_in_uniqueOBJECTPage Call Phone Clicks By Age Gender Logged In UniqueNumber of people who logged in to Facebook and clicked the Call Now button, broken down by age and gender group.
page_call_phone_clicks_by_site_logged_in_uniqueOBJECTPage Call Phone Clicks By Site Logged In UniqueThe number of people who clicked your Page's phone number or Call Now button while they were logged into Facebook, broken down by the type of device they used.
page_call_phone_clicks_logged_in_by_city_uniqueOBJECTPage Call Phone Clicks Logged In By City UniqueNumber of people who logged in to Facebook and clicked the Call Now button, broken down by city.
page_call_phone_clicks_logged_in_by_country_uniqueOBJECTPage Call Phone Clicks Logged In By Country UniqueNumber of people who logged in to Facebook and clicked the Call Now button, broken down by countries.
page_call_phone_clicks_logged_in_uniqueOBJECTPage Call Phone Clicks Logged In UniqueNumber of people who logged in to Facebook and clicked the Call Now button.
page_consumptionsNUMERICPage ConsumptionsThe number of times people clicked on any of your content.
page_consumptions_by_consumption_typeOBJECTPage Consumptions By Consumption TypeThe number of people who clicked on any of your content.
page_consumptions_by_consumption_type_uniqueOBJECTPage Consumptions By Consumtion Type UniqueThe number of people who clicked on any of your content, by type.
page_consumptions_uniqueNUMERICPage Consumptions UniqueThe number of people who clicked on any of your content.
page_cta_clicks_by_age_gender_logged_in_uniqueOBJECTPage CTA Clicks By Age Gender Logged In UniqueNumber of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (default attribution window).
page_cta_clicks_by_age_gender_logged_in_unique_commentOBJECTPage CTA Clicks By Age Gender Logged In Unique (number of comments).Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (number of comments).
page_cta_clicks_by_age_gender_logged_in_unique_likeOBJECTPage CTA Clicks By Age Gender Logged In Unique (number of likes).Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (number of likes).
page_cta_clicks_by_age_gender_logged_in_unique_shareOBJECTPage CTA Clicks By Age Gender Logged In Unique (times stories have been shared).Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (times stories have been shared).
page_cta_clicks_by_site_logged_in_uniqueOBJECTPage CTA Clicks By Site Logged In UniqueNumber of people who are logged in to Facebook and clicked on the CTA button, broken down by www, mobile, api or other.
page_cta_clicks_logged_in_by_city_uniqueOBJECTPage CTA Clicks Logged In By City UniqueNumber of people who are logged in to Facebook and clicked the Page CTA button, broken down by city.
page_cta_clicks_logged_in_by_country_uniqueOBJECTPage CTA Clicks Logged In By Country UniqueNumber of people who are logged in to Facebook and clicked the Page CTA button, broken down by country.
page_cta_clicks_logged_in_totalNUMERICPage CTA Clicks Logged In TotalTotal number of clicks on the Page CTA button by people who are logged in to Facebook (default attribution window).
page_cta_clicks_logged_in_total_commentNUMERICPage CTA Clicks Logged In Total (number of comments).Total number of clicks on the Page CTA button by people who are logged in to Facebook (number of comments).
page_cta_clicks_logged_in_total_likeNUMERICPage CTA Clicks Logged In Total (number of likes).Total number of clicks on the Page CTA button by people who are logged in to Facebook (number of likes).
page_cta_clicks_logged_in_total_shareNUMERICPage CTA Clicks Logged In Total (times stories have been shared).Total number of clicks on the Page CTA button by people who are logged in to Facebook (times stories have been shared).
page_cta_clicks_logged_in_uniqueNUMERICPage CTA Clicks Logged In UniqueUnique number of clicks on the Page CTA button by people who are logged in to Facebook (default attribution window).
page_cta_clicks_logged_in_unique_commentNUMERICPage CTA Clicks Logged In Unique (number of comments).Unique number of clicks on the Page CTA button by people who are logged in to Facebook (number of comments).
page_cta_clicks_logged_in_unique_likeNUMERICPage CTA Clicks Logged In Unique (number of likes).Unique number of clicks on the Page CTA button by people who are logged in to Facebook (number of likes).
page_cta_clicks_logged_in_unique_shareNUMERICPage CTA Clicks Logged In Unique (times stories have been shared).Unique number of clicks on the Page CTA button by people who are logged in to Facebook (times stories have been shared).
page_engaged_usersNUMERICPage Engaged UsersThe number of people who engaged with your Page. Engagement includes any click.
page_fan_addsNUMERICNew likesThe number of new people who have liked your Page
page_fan_adds_by_paid_non_paid_uniqueOBJECTPage Fans Adds By Paid Non Paid UniqueThe number of new people who have liked your Page broken down by paid and non-paid.
page_fan_adds_uniqueNUMERICNew likes (unique users)The number of new people who have liked your Page (Unique users)
page_fan_removesNUMERICNew unlikesThe number of new people who have unliked your Page
page_fan_removes_uniqueNUMERICUnlikes (unique users)The number of Unlikes of your Page (Unique users)
page_fansNUMERICTotal likesThe total number of people who have liked your Page
page_fans_onlineOBJECTPage Fans OnlineThe number of your fans who saw any posts on Facebook on a given day, broken down by hour of day in PST/PDT.
page_fans_online_per_dayNUMERICPage Fans Online Per DayThe number of your fans who saw any posts on Facebook on a given day.
page_followsNUMERICLifetime Total FollowsLifetime - The total number of people who have followed your Page. (Unique Users)
page_get_directions_clicks_by_age_gender_logged_in_uniqueOBJECTPage Get Directions Clicks By Age Gender Logged In UniqueNumber of people who logged in to Facebook and clicked the Get Directions button, broken down by age and gender group.
page_get_directions_clicks_by_site_logged_in_uniqueOBJECTPage Get Directions Clicks By Site Logged In UniqueNumber of people who logged in to Facebook and clicked the Get Directions button, broken down by www, mobile, api or other.
page_get_directions_clicks_logged_in_by_city_uniqueOBJECTPage Get Directions Clicks Logged In By City UniqueNumber of people who logged in to Facebook and clicked the Get Directions button, broken down by city.
page_get_directions_clicks_logged_in_by_country_uniqueOBJECTPage Get Directions Clicks Logged In By Country UniqueNumber of people who logged in to Facebook and clicked the Get Directions button, broken down by country.
page_get_directions_clicks_logged_in_uniqueNUMERICPage Get Directions Clicks Logged In UniqueNumber of people who logged in to Facebook and clicked the Get Directions button.
page_idTEXTPage IdPage id
page_impressions_uniqueNUMERICPage Impressions UniqueThe number of people who had any content from your Page or about your Page enter their screen. This includes posts, stories, check-ins, ads, social information from people who interact with your Page and more.
page_nameTEXTPage NameThe name of the Page
page_negative_feedbackNUMERICPage Negative FeedbackThe number of times people took a negative action (e.g., un-liked or hid a post).
page_negative_feedback_by_typeOBJECTPage Negative Fedback By TypeThe number of times people took a negative action broken down by type (default attribution window).
page_negative_feedback_by_type_commentOBJECTPage Negative Fedback By Type (number of comments).The number of times people took a negative action broken down by type (number of comments).
page_negative_feedback_by_type_hide_clicksNUMERICPage Negative Feedback By Type Hide ClicksNumber of negative actions, disaggregated by type (hide_clicks) (default attribution window).
page_negative_feedback_by_type_hide_clicks_commentNUMERICPage Negative Feedback By Type Hide Clicks (number of comments).Number of negative actions, disaggregated by type (hide_clicks) (number of comments).
page_negative_feedback_by_type_hide_clicks_likeNUMERICPage Negative Feedback By Type Hide Clicks (number of likes).Number of negative actions, disaggregated by type (hide_clicks) (number of likes).
page_negative_feedback_by_type_hide_clicks_shareNUMERICPage Negative Feedback By Type Hide Clicks (times stories have been shared).Number of negative actions, disaggregated by type (hide_clicks) (times stories have been shared).
page_negative_feedback_by_type_likeOBJECTPage Negative Fedback By Type (number of likes).The number of times people took a negative action broken down by type (number of likes).
page_negative_feedback_by_type_shareOBJECTPage Negative Fedback By Type (times stories have been shared).The number of times people took a negative action broken down by type (times stories have been shared).
page_negative_feedback_by_type_uniqueOBJECTPage Negative Fedback By Type UniqueThe number of people who took a negative action broken down by type (default attribution window).
page_negative_feedback_by_type_unique_commentOBJECTPage Negative Fedback By Type Unique (number of comments).The number of people who took a negative action broken down by type (number of comments).
page_negative_feedback_by_type_unique_likeOBJECTPage Negative Fedback By Type Unique (number of likes).The number of people who took a negative action broken down by type (number of likes).
page_negative_feedback_by_type_unique_shareOBJECTPage Negative Fedback By Type Unique (times stories have been shared).The number of people who took a negative action broken down by type (times stories have been shared).
page_negative_feedback_uniqueNUMERICPage Negative Feedback UniqueThe number of people who took a negative action (e.g., un-liked or hid a post).
page_places_checkin_mobileNUMERICPage Places Checkin MobileThe number of times people checked into a place using mobile phones.
page_places_checkin_mobile_uniqueNUMERICPage Places Checkin Mobile UniqueThe number of people who checked into a place using mobile phones.
page_places_checkin_totalNUMERICPage Places Checkin TotalThe number of times people checked into a place.
page_places_checkin_total_uniqueNUMERICPage Places Checkin Total UniqueThe number of people who checked into a place.
page_places_checkins_by_age_genderNUMERICPage Places Checkin By Age Gendergender and age of people who checked in at your Place.
page_places_checkins_by_countryNUMERICPage Places Checkins By Countrytop countries of people who checked into your Place.
page_places_checkins_by_localeNUMERICPage Places Checkin By Localetop locales of people who checked into your Place.
page_positive_feedback_by_typeOBJECTPage Positive Feedback By TypeThe number of times people took a positive action broken down by type.
page_positive_feedback_by_type_uniqueOBJECTPage Positive Feedback By Type UniqueThe number of people who took a positive action broken down by type.
page_post_engagementsNUMERICPage Post EngagementsThe number of times people have engaged with your posts through reactions, comments, shares and more.
page_total_actionsNUMERICPage Total ActionsThe number of clicks on your Page's contact info and call-to-action button.
page_video_view_timeNUMERICPage Video View TimeThe total time (in milliseconds) spent by users watching videos on your Page.
page_video_viewsNUMERICPage Video ViewsThe number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds. During separate playback, videos are treated separately, replay time is excluded.
page_video_views_autoplayedNUMERICPage Video Views AutoplayedThe number of times your autoplay videos have been viewed for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account.
page_video_views_by_paid_non_paid_paidOBJECTPaid Page Video Views By Paid Non PaidThe number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (default attribution window).
page_video_views_by_paid_non_paid_paid_commentOBJECTPaid Page Video Views By Paid Non Paid (number of comments).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of comments).
page_video_views_by_paid_non_paid_paid_likeOBJECTPaid Page Video Views By Paid Non Paid (number of likes).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of likes).
page_video_views_by_paid_non_paid_paid_shareOBJECTPaid Page Video Views By Paid Non Paid (times stories have been shared).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (times stories have been shared).
page_video_views_by_paid_non_paid_totalOBJECTTotal Page Video Views By Paid Non PaidThe number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (default attribution window).
page_video_views_by_paid_non_paid_total_commentOBJECTTotal Page Video Views By Paid Non Paid (number of comments).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (number of comments).
page_video_views_by_paid_non_paid_total_likeOBJECTTotal Page Video Views By Paid Non Paid (number of likes).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (number of likes).
page_video_views_by_paid_non_paid_total_shareOBJECTTotal Page Video Views By Paid Non Paid (times stories have been shared).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (times stories have been shared).
page_video_views_by_paid_non_paid_unpaidOBJECTUnpaid Page Video Views By Paid Non PaidThe number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (default attribution window).
page_video_views_by_paid_non_paid_unpaid_commentOBJECTUnpaid Page Video Views By Paid Non Paid (number of comments).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of comments).
page_video_views_by_paid_non_paid_unpaid_likeOBJECTUnpaid Page Video Views By Paid Non Paid (number of likes).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of likes).
page_video_views_by_paid_non_paid_unpaid_shareOBJECTUnpaid Page Video Views By Paid Non Paid (times stories have been shared).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (times stories have been shared).
page_video_views_click_to_playNUMERICPage Video Views Click To PlayThe number of views of your Page video, initiated by pressing the "Play" button, for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account.
page_video_views_organicNUMERICPage Video Views OrganicYour Page's video has been viewed for at least 3 seconds, or nearly all if shorter than 3 seconds, within organic reach. When analyzing a single case of video playback, the time spent on repetitions is not taken into account.
page_video_views_paidNUMERICPage Video Views PaidThe number of views of your Page's promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video impression, views are counted separately, the time spent on replays is not counted.
page_video_views_uniqueNUMERICPage Video Views UniqueThe number of people who viewed your Page's video for at least 3 seconds, or almost all of them if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account.
page_website_clicks_by_age_gender_logged_in_uniqueOBJECTPage Website Clicks By Age Gender Logged In UniqueNumber of people who logged in to Facebook and clicked the goto website CTA button, broken down by age and gender group.
page_website_clicks_by_site_logged_in_uniqueOBJECTPage Website Clicks By Site Logged In UniqueNumber of people who logged in to Facebook and clicked the Page CTA button, broken down by www, mobile, api and other.
page_website_clicks_logged_in_by_city_uniqueOBJECTPage Website Clicks Logged In By City UniqueNumber of people who logged in to Facebook and clicked the goto website CTA button, broken down by city.
page_website_clicks_logged_in_by_country_uniqueOBJECTPage Website Clicks Logged In By Country UniqueNumber of people who logged in to Facebook and clicked the goto website CTA button, broken down by country.
page_website_clicks_logged_in_uniqueNUMERICPage Website Clicks Logged In UniqueNumber of people who logged in to Facebook and clicked the goto website CTA button.
permalink_urlTEXTPermalink UrlThe permanent static URL to the post on www.facebook.com. Example https://www.facebook.com/FacebookforDevelopers/posts/10153449196353553
post_activity_by_action_typeNUMERICPost ActivityThe number of action types at post level (likes, comments, shares) (default attribution window).
post_activity_by_action_type_commentNUMERICPost Activity (number of comments).The number of action types at post level (likes, comments, shares) (number of comments).
post_activity_by_action_type_likeNUMERICPost Activity (number of likes).The number of action types at post level (likes, comments, shares) (number of likes).
post_activity_by_action_type_shareNUMERICPost Activity (times stories have been shared).The number of action types at post level (likes, comments, shares) (times stories have been shared).
post_clicksNUMERICPost ClicksThe number of times people clicked on anywhere in your posts without generating a story.
post_clicks_by_type_link_clicksNUMERICPost Clicks By Type Link ClicksThe number of clicks on any places in your publications without creating news (link clicks) (default attribution window).
post_clicks_by_type_link_clicks_commentNUMERICPost Clicks By Type Link Clicks (number of comments).The number of clicks on any places in your publications without creating news (link clicks) (number of comments).
post_clicks_by_type_link_clicks_likeNUMERICPost Clicks By Type Link Clicks (number of likes).The number of clicks on any places in your publications without creating news (link clicks) (number of likes).
post_clicks_by_type_link_clicks_shareNUMERICPost Clicks By Type Link Clicks (times stories have been shared).The number of clicks on any places in your publications without creating news (link clicks) (times stories have been shared).
post_clicks_by_type_other_clicksNUMERICPost Clicks By Type Other clicksThe number of clicks on any places in your publications without creating news (other clicks) (default attribution window).
post_clicks_by_type_other_clicks_commentNUMERICPost Clicks By Type Other clicks (number of comments).The number of clicks on any places in your publications without creating news (other clicks) (number of comments).
post_clicks_by_type_other_clicks_likeNUMERICPost Clicks By Type Other clicks (number of likes).The number of clicks on any places in your publications without creating news (other clicks) (number of likes).
post_clicks_by_type_other_clicks_shareNUMERICPost Clicks By Type Other clicks (times stories have been shared).The number of clicks on any places in your publications without creating news (other clicks) (times stories have been shared).
post_clicks_by_type_photo_viewNUMERICPost Clicks By Type Photo ViewThe number of clicks on any places in your publications without creating news (photo clicks) (default attribution window).
post_clicks_by_type_photo_view_commentNUMERICPost Clicks By Type Photo View (number of comments).The number of clicks on any places in your publications without creating news (photo clicks) (number of comments).
post_clicks_by_type_photo_view_likeNUMERICPost Clicks By Type Photo View (number of likes).The number of clicks on any places in your publications without creating news (photo clicks) (number of likes).
post_clicks_by_type_photo_view_shareNUMERICPost Clicks By Type Photo View (times stories have been shared).The number of clicks on any places in your publications without creating news (photo clicks) (times stories have been shared).
post_clicks_by_type_video_playNUMERICPost Clicks By Type Video PlayThe number of clicks on any places in your publications without creating news (video plays) (default attribution window).
post_clicks_by_type_video_play_commentNUMERICPost Clicks By Type Video Play (number of comments).The number of clicks on any places in your publications without creating news (video plays) (number of comments).
post_clicks_by_type_video_play_likeNUMERICPost Clicks By Type Video Play (number of likes).The number of clicks on any places in your publications without creating news (video plays) (number of likes).
post_clicks_by_type_video_play_shareNUMERICPost Clicks By Type Video Play (times stories have been shared).The number of clicks on any places in your publications without creating news (video plays) (times stories have been shared).
post_created_timeTIMESTAMPPost Created TimePost created time
post_descriptionTEXTPost DescriptionThe description of the link (appears beneath the link caption). If not specified, this field is automatically populated by information scraped from the link, typically the title of the page.
post_idTEXTPost IdPost id
post_impressionsNUMERICPost ImpressionsThe number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more.
post_impressions_organicNUMERICPost impressions OrganicThe number of times your Page posts are displayed on the user's screen as a result of unpaid distribution.
post_impressions_organic_uniqueNUMERICPost impressions Organic UniqueThe number of people who displayed your Page post as a result of an unpaid distribution (Post Reach - Organic).
post_impressions_paidNUMERICPost Impressions PaidThe number of times your Page post appears on the screen of any user as a result of paid distribution - for example, advertising.
post_impressions_paid_uniqueNUMERICPost Impressions Paid UniqueThe number of people on whose screen the publication of your Page was displayed as a result of paid distribution - for example, advertising.
post_impressions_uniqueNUMERICPost Impressions UniqueThe number of people on the page displayed the publication of your information. Publications are considered statuses, photos, links, videos, etc.
post_messageTEXTPost MessagePost message
post_message_onelineTEXTPost Message OnelinePost message in one line
post_negative_feedback_by_type_hide_all_clicksNUMERICPost Negative Feedback By Type Hide All ClicksNumber of negative actions taken on your post (hide all clicks) (default attribution window).
post_negative_feedback_by_type_hide_all_clicks_commentNUMERICPost Negative Feedback By Type Hide All Clicks (number of comments).Number of negative actions taken on your post (hide all clicks) (number of comments).
post_negative_feedback_by_type_hide_all_clicks_likeNUMERICPost Negative Feedback By Type Hide All Clicks (number of likes).Number of negative actions taken on your post (hide all clicks) (number of likes).
post_negative_feedback_by_type_hide_all_clicks_shareNUMERICPost Negative Feedback By Type Hide All Clicks (times stories have been shared).Number of negative actions taken on your post (hide all clicks) (times stories have been shared).
post_negative_feedback_by_type_hide_clicksNUMERICPost Negative Feedback By Type Hide ClicksNumber of negative actions taken on your post (hide all clicks) (default attribution window).
post_negative_feedback_by_type_hide_clicks_commentNUMERICPost Negative Feedback By Type Hide Clicks (number of comments).Number of negative actions taken on your post (hide all clicks) (number of comments).
post_negative_feedback_by_type_hide_clicks_likeNUMERICPost Negative Feedback By Type Hide Clicks (number of likes).Number of negative actions taken on your post (hide all clicks) (number of likes).
post_negative_feedback_by_type_hide_clicks_shareNUMERICPost Negative Feedback By Type Hide Clicks (times stories have been shared).Number of negative actions taken on your post (hide all clicks) (times stories have been shared).
post_negative_feedback_by_type_unique_hide_all_clicksNUMERICPost Negative Feedback By Type Unique Hide All ClicksThe number of people who performed a negative action in your post (hide all clicks) (default attribution window).
post_negative_feedback_by_type_unique_hide_all_clicks_commentNUMERICPost Negative Feedback By Type Unique Hide All Clicks (number of comments).The number of people who performed a negative action in your post (hide all clicks) (number of comments).
post_negative_feedback_by_type_unique_hide_all_clicks_likeNUMERICPost Negative Feedback By Type Unique Hide All Clicks (number of likes).The number of people who performed a negative action in your post (hide all clicks) (number of likes).
post_negative_feedback_by_type_unique_hide_all_clicks_shareNUMERICPost Negative Feedback By Type Unique Hide All Clicks (times stories have been shared).The number of people who performed a negative action in your post (hide all clicks) (times stories have been shared).
post_pictureTEXTPost PictureThe picture scraped from any link included with the post.
post_reactions_anger_totalNUMERICPost Reactions Anger TotalTotal "anger" reactions of a post.
post_reactions_by_type_totalNUMERICPost Reactions By Like TotalTotal post reactions by type.
post_reactions_haha_totalNUMERICPost Reactions Haha TotalTotal "haha" reactions of a post.
post_reactions_like_totalNUMERICPost Reactions Like TotalTotal "like" reactions of a post.
post_reactions_love_totalNUMERICPost Reactions Love TotalTotal "love" reactions of a post.
post_reactions_sorry_totalNUMERICPost Reactions Sorry TotalTotal "sad" reactions of a post.
post_reactions_wow_totalNUMERICPost Reactions Wow TotalTotal "wow" reactions of a post.
post_titleTEXTPost titleThe title of the post.
post_video_avg_time_watchedNUMERICPost Video Avg Time watchedAverage time (in milliseconds) people spent watching your videos. The metric is only available for videos created after August 25, 2016. Returns 0 for video shares.
post_video_complete_views_organicNUMERICPost Video Complete Views OrganicYour videos have been viewed up to 95% or more of their organic reach. During a separate playback case, video views are counted separately, video replay time is excluded. Returns 0 for video reposts.
post_video_complete_views_organic_uniqueNUMERICPost Video Complete Views Organic UniqueThe number of people who viewed your videos up to 95% or more of their organic reach. During a single playback event, views are counted separately, repeat times are excluded. Returns 0 for video reposts.
post_video_viewsNUMERICPost Video ViewsThe number of times your videos have been viewed for at least 3 seconds, or nearly all if they are shorter than 3 seconds. During a separate case of playback, video views are counted separately, video replay time is excluded.
post_video_views_autoplayedNUMERICPost Video Views AutoplayedThe number of times your autoplay videos have been viewed for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account.
post_video_views_clicked_to_playNUMERICPost Video Views Clicked To PlayThe number of views of your videos initiated by pressing the Play button for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account.
post_video_views_organicNUMERICPost Vide Views OrganicThe number of views of your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds, within organic reach. During a separate playback case, video views are counted separately, video replay time is excluded.
post_video_views_organic_uniqueNUMERICPost Video Views Organic UniqueThe number of people who watched your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds, within organic reach. During a single playback event, views are counted separately, repeat times are excluded.
post_video_views_paidNUMERICPost Video Views PaidThe number of views of your promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video display, video views are counted separately, video repeat times are excluded.
post_video_views_paid_uniqueNUMERICPost Video Views Paid UniqueThe number of people who watched your promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video show, views are counted separately, repeat times are excluded.
post_video_views_uniqueNUMERICPost Video Views UniqueThe number of people who watched your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. During a separate playback event, video views are counted separately, repeat times are excluded.
targetingTEXTTargetingObject that limited the audience for this content. Anyone not in these demographics will not be able to view this content. This will not override any Page-level demographic restrictions that may be in place.
typeTEXTTypeType of the attachment. Possible types include - album, animated_image_autoplay, checkin, cover_photo, event, link, multiple, music, note, offer, photo, profile_media, status, video, video_autoplay, etc.
urlTEXTURLURL of the attachment.

To add any additional fields you can check the Facebook Page Insights API

Google Ads Connector

googleads2
Sample API query

https://connectors.windsor.ai/google_ads?api_key=[your API key]&date_preset=last_7d&fields=source,campaign,spend,date&_renderer=csv

Fields

IDTypeNameDescription
absolute_top_impression_percentageNUMERICAbsolute top impression percentageThe percent of your ad impressions that are shown as the very first ad above the organic search results.
accessible_bidding_strategyTEXTAccessible bidding strategyResource name of AccessibleBiddingStrategy, a read-only view of the unrestricted attributes of the attached portfolio bidding strategy identified by 'bidding_strategy'. Empty, if the campaign does not use a portfolio strategy. Unrestricted strategy attributes are available to all customers with whom the strategy is shared and are read from the AccessibleBiddingStrategy resource. In contrast, restricted attributes are only available to the owner customer of the strategy and their managers. Restricted attributes can only be read from the BiddingStrategy resource.
accessible_bidding_strategy_idNUMERICAccessible bidding strategy idThe ID of the bidding strategy.
accessible_bidding_strategy_maximize_conversion_value_target_roasNUMERICAccessible bidding strategy maximize conversion value target roasThe target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.
accessible_bidding_strategy_maximize_conversions_target_cpaNUMERICAccessible bidding strategy maximize conversions target cpaThe target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition.
accessible_bidding_strategy_nameTEXTAccessible bidding strategy nameThe name of the bidding strategy.
accessible_bidding_strategy_owner_customer_idNUMERICAccessible bidding strategy owner customer idThe ID of the Customer which owns the bidding strategy.
accessible_bidding_strategy_owner_descriptive_nameTEXTAccessible bidding strategy owner descriptive namedescriptive_name of the Customer which owns the bidding strategy.
accessible_bidding_strategy_resource_nameTEXTAccessible bidding strategy resource nameThe resource name of the accessible bidding strategy. AccessibleBiddingStrategy resource names have the form: customers/{customer_id}/accessibleBiddingStrategies/{bidding_strategy_id}
accessible_bidding_strategy_target_cpa_target_cpa_microsNUMERICAccessible bidding strategy target cpa target cpa microsAverage CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
accessible_bidding_strategy_target_impression_share_cpc_bid_ceiling_microsNUMERICAccessible bidding strategy target impression share cpc bid ceiling microsThe highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
accessible_bidding_strategy_target_impression_share_locationTEXTAccessible bidding strategy target impression share locationThe targeted location on the search results page.
accessible_bidding_strategy_target_impression_share_location_fraction_microsNUMERICAccessible bidding strategy target impression share location fraction microsThe desired fraction of ads to be shown in the targeted location in micros. E.g. 1% equals 10,000.
accessible_bidding_strategy_target_roas_target_roasNUMERICAccessible bidding strategy target roas target roasThe desired revenue (based on conversion data) per unit of spend.
accessible_bidding_strategy_target_spend_cpc_bid_ceiling_microsNUMERICAccessible bidding strategy target spend cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
accessible_bidding_strategy_target_spend_target_spend_microsNUMERICAccessible bidding strategy target spend target spend microsThe spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.
accessible_bidding_strategy_typeTEXTAccessible bidding strategy typeThe type of the bidding strategy.
account_currency_codeTEXTAccount currency codeThe currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported.
account_descriptive_nameTEXTAccount descriptive nameOptional, non-unique descriptive name of the customer.
account_idTEXTAccount IDThe Google Ads account ID.
account_nameTEXTAccount NameOptional, non-unique descriptive name of the customer.
account_time_zoneTEXTAccount time zoneThe local timezone ID of the customer.
action_itemsTEXTAction itemsA list of recommendations to improve the ad strength. For example, a recommendation could be "Your headlines are a little too similar. Try adding more distinct headlines.".
active_view_cpmNUMERICActive view cpmAverage cost of viewable impressions (active_view_impressions).
active_view_ctrNUMERICActive view ctrActive view measurable clicks divided by active view viewable impressions. This metric is reported only for display network.
active_view_impressionsNUMERICActive view impressionsA measurement of how often your ad has become viewable on a Display Network site.
active_view_measurabilityNUMERICActive view measurabilityThe ratio of impressions that could be measured by Active View over the number of served impressions.
active_view_measurable_costNUMERICActive view measurable costThe cost of the impressions you received that were measurable by Active View.
active_view_measurable_cost_microsNUMERICActive view measurable cost microsThe cost of the impressions you received that were measurable by Active View.
active_view_measurable_impressionsNUMERICActive view measurable impressionsThe number of times your ads are appearing on placements in positions where they can be seen.
active_view_viewabilityNUMERICActive view viewabilityThe percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions).
ad_added_by_google_adsBOOLEANAd added by google adsIndicates if this ad was automatically added by Google Ads and not by a user. For example, this could happen when ads are automatically created as suggestions for new ads based on knowledge of how existing ads are performing.
ad_app_ad_descriptionsTEXTAd app ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.
ad_app_ad_headlinesTEXTAd app ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.
ad_app_ad_html5_media_bundlesTEXTAd app ad html5 media bundlesList of media bundle assets that may be used with the ad.
ad_app_ad_html5_media_bundles_assetTEXTAd app ad html5 media bundles assetThe Asset resource name of this media bundle.
ad_app_ad_imagesTEXTAd app ad imagesList of image assets that may be displayed with the ad.
ad_app_ad_images_assetTEXTAd app ad images assetThe Asset resource name of this image.
ad_app_ad_mandatory_ad_textTEXTAd app ad mandatory ad textMandatory ad text.
ad_app_ad_youtube_videosTEXTAd app ad youtube videosList of YouTube video assets that may be displayed with the ad.
ad_app_ad_youtube_videos_assetTEXTAd app ad youtube videos assetThe Asset resource name of this video.
ad_app_engagement_ad_descriptionsTEXTAd app engagement ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.
ad_app_engagement_ad_headlinesTEXTAd app engagement ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.
ad_app_engagement_ad_imagesTEXTAd app engagement ad imagesList of image assets that may be displayed with the ad.
ad_app_engagement_ad_images_assetTEXTAd app engagement ad images assetThe Asset resource name of this image.
ad_app_engagement_ad_videosTEXTAd app engagement ad videosList of video assets that may be displayed with the ad.
ad_app_engagement_ad_videos_assetTEXTAd app engagement ad videos assetThe Asset resource name of this video.
ad_app_pre_registration_ad_descriptionsTEXTAd app pre registration ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.
ad_app_pre_registration_ad_headlinesTEXTAd app pre registration ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.
ad_app_pre_registration_ad_imagesTEXTAd app pre registration ad imagesList of image asset IDs whose images may be displayed with the ad.
ad_app_pre_registration_ad_images_assetTEXTAd app pre registration ad images assetThe Asset resource name of this image.
ad_app_pre_registration_ad_youtube_videosTEXTAd app pre registration ad youtube videosList of YouTube video asset IDs whose videos may be displayed with the ad.
ad_app_pre_registration_ad_youtube_videos_assetTEXTAd app pre registration ad youtube videos assetThe Asset resource name of this video.
ad_call_ad_business_nameTEXTAd call ad business nameThe business name in the ad.
ad_call_ad_call_trackedBOOLEANAd call ad call trackedWhether to enable call tracking for the creative. Enabling call tracking also enables call conversions.
ad_call_ad_conversion_actionTEXTAd call ad conversion actionThe conversion action to attribute a call conversion to. If not set a default conversion action is used. This field only has effect if call_tracked is set to true. Otherwise this field is ignored.
ad_call_ad_conversion_reporting_stateTEXTAd call ad conversion reporting stateThe call conversion behavior of this call ad. It can use its own call conversion setting, inherit the account level setting, or be disabled.
ad_call_ad_country_codeTEXTAd call ad country codeThe country code in the ad.
ad_call_ad_description1TEXTAd call ad description1The first line of the ad's description.
ad_call_ad_description2TEXTAd call ad description2The second line of the ad's description.
ad_call_ad_disable_call_conversionBOOLEANAd call ad disable call conversionWhether to disable call conversion for the creative. If set to true, disables call conversions even when call_tracked is true. If call_tracked is false, this field is ignored.
ad_call_ad_headline1TEXTAd call ad headline1First headline in the ad.
ad_call_ad_headline2TEXTAd call ad headline2Second headline in the ad.
ad_call_ad_path1TEXTAd call ad path1First part of text that can be appended to the URL in the ad. Optional.
ad_call_ad_path2TEXTAd call ad path2Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set. Optional.
ad_call_ad_phone_numberTEXTAd call ad phone numberThe phone number in the ad.
ad_call_ad_phone_number_verification_urlTEXTAd call ad phone number verification urlThe URL to be used for phone number verification.
ad_destination_typeTEXTAd destination typeAd Destination type.
ad_device_preferenceTEXTAd device preferenceThe device preference for the ad. You can only specify a preference for mobile devices. When this preference is set the ad will be preferred over other ads when being displayed on a mobile device. The ad can still be displayed on other device types, e.g. if no other ads are available. If unspecified (no device preference), all devices are targeted. This is only supported by some ad types.
ad_display_upload_ad_display_upload_product_typeTEXTAd display upload ad display upload product typeThe product type of this ad. See comments on the enum for details.
ad_display_upload_ad_media_bundleTEXTAd display upload ad media bundleA media bundle asset to be used in the ad. For information about the media bundle for HTML5_UPLOAD_AD, see https://support.google.com/google-ads/answer/1722096 Media bundles that are part of dynamic product types use a special format that needs to be created through the Google Web Designer. See https://support.google.com/webdesigner/answer/7543898 for more information.
ad_display_upload_ad_media_bundle_assetTEXTAd display upload ad media bundle assetThe Asset resource name of this media bundle.
ad_display_urlTEXTAd display urlThe URL that appears in the ad description for some ad formats.
ad_expanded_dynamic_search_ad_descriptionTEXTAd expanded dynamic search ad descriptionThe description of the ad.
ad_expanded_dynamic_search_ad_description2TEXTAd expanded dynamic search ad description2The second description of the ad.
ad_expanded_text_ad_descriptionTEXTAd expanded text ad descriptionThe description of the ad.
ad_expanded_text_ad_description2TEXTAd expanded text ad description2The second description of the ad.
ad_expanded_text_ad_headline_part1TEXTAd expanded text ad headline part1The first part of the ad's headline.
ad_expanded_text_ad_headline_part2TEXTAd expanded text ad headline part2The second part of the ad's headline.
ad_expanded_text_ad_headline_part3TEXTAd expanded text ad headline part3The third part of the ad's headline.
ad_expanded_text_ad_path1TEXTAd expanded text ad path1The text that can appear alongside the ad's displayed URL.
ad_expanded_text_ad_path2TEXTAd expanded text ad path2Additional text that can appear alongside the ad's displayed URL.
ad_final_app_urlsTEXTAd final app urlsA list of final app URLs that will be used on mobile if the user has the specific app installed.
ad_final_mobile_urlsTEXTAd final mobile urlsThe list of possible final mobile URLs after all cross-domain redirects for the ad.
ad_final_url_suffixTEXTAd final url suffixThe suffix to use when constructing a final URL.
ad_final_urlsTEXTAd final urlsThe list of possible final URLs after all cross-domain redirects for the ad.
ad_gmail_ad_header_imageTEXTAd gmail ad header imageThe MediaFile resource name of the header image. Valid image types are GIF, JPEG and PNG. The minimum size is 300x100 pixels and the aspect ratio must be between 3:1 and 5:1 (+-1%).
ad_gmail_ad_marketing_imageTEXTAd gmail ad marketing imageThe MediaFile resource name of the marketing image. Valid image types are GIF, JPEG and PNG. The image must either be landscape with a minimum size of 600x314 pixels and aspect ratio of 600:314 (+-1%) or square with a minimum size of 300x300 pixels and aspect ratio of 1:1 (+-1%)
ad_gmail_ad_marketing_image_descriptionTEXTAd gmail ad marketing image descriptionDescription of the marketing image.
ad_gmail_ad_marketing_image_display_call_to_action_textTEXTAd gmail ad marketing image display call to action textText for the display-call-to-action.
ad_gmail_ad_marketing_image_display_call_to_action_text_colorTEXTAd gmail ad marketing image display call to action text colorText color for the display-call-to-action in hexadecimal, e.g. #ffffff for white.
ad_gmail_ad_marketing_image_display_call_to_action_url_collection_idTEXTAd gmail ad marketing image display call to action url collection idIdentifies the URL collection in the ad.url_collections field. If not set, the URL defaults to final_url.
ad_gmail_ad_marketing_image_headlineTEXTAd gmail ad marketing image headlineHeadline of the marketing image.
ad_gmail_ad_product_imagesTEXTAd gmail ad product imagesProduct images. Up to 15 images are supported.
ad_gmail_ad_product_images_product_imageTEXTAd gmail ad product images product imageThe MediaFile resource name of the product image. Valid image types are GIF, JPEG and PNG. The minimum size is 300x300 pixels and the aspect ratio must be 1:1 (+-1%).
ad_gmail_ad_product_videosTEXTAd gmail ad product videosProduct videos. Up to 7 videos are supported. At least one product video or a marketing image must be specified.
ad_gmail_ad_product_videos_product_videoTEXTAd gmail ad product videos product videoThe MediaFile resource name of a video which must be hosted on YouTube.
ad_gmail_ad_teaser_business_nameTEXTAd gmail ad teaser business nameBusiness name of the advertiser.
ad_gmail_ad_teaser_descriptionTEXTAd gmail ad teaser descriptionDescription of the teaser.
ad_gmail_ad_teaser_headlineTEXTAd gmail ad teaser headlineHeadline of the teaser.
ad_gmail_ad_teaser_logo_imageTEXTAd gmail ad teaser logo imageThe MediaFile resource name of the logo image. Valid image types are GIF, JPEG and PNG. The minimum size is 144x144 pixels and the aspect ratio must be 1:1 (+-1%).
ad_groupTEXTAd groupThe ad group to which the ad belongs.
ad_group_ad_action_itemsTEXTAd group ad action itemsA list of recommendations to improve the ad strength. For example, a recommendation could be "Your headlines are a little too similar. Try adding more distinct headlines.".
ad_group_ad_ad_added_by_google_adsBOOLEANAd group ad ad added by google adsIndicates if this ad was automatically added by Google Ads and not by a user. For example, this could happen when ads are automatically created as suggestions for new ads based on knowledge of how existing ads are performing.
ad_group_ad_ad_app_ad_descriptionsTEXTAd group ad ad app ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.
ad_group_ad_ad_app_ad_headlinesTEXTAd group ad ad app ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.
ad_group_ad_ad_app_ad_html5_media_bundlesTEXTAd group ad ad app ad html5 media bundlesList of media bundle assets that may be used with the ad.
ad_group_ad_ad_app_ad_html5_media_bundles_assetTEXTAd group ad ad app ad html5 media bundles assetThe Asset resource name of this media bundle.
ad_group_ad_ad_app_ad_imagesTEXTAd group ad ad app ad imagesList of image assets that may be displayed with the ad.
ad_group_ad_ad_app_ad_images_assetTEXTAd group ad ad app ad images assetThe Asset resource name of this image.
ad_group_ad_ad_app_ad_mandatory_ad_textTEXTAd group ad ad app ad mandatory ad textMandatory ad text.
ad_group_ad_ad_app_ad_youtube_videosTEXTAd group ad ad app ad youtube videosList of YouTube video assets that may be displayed with the ad.
ad_group_ad_ad_app_ad_youtube_videos_assetTEXTAd group ad ad app ad youtube videos assetThe Asset resource name of this video.
ad_group_ad_ad_app_engagement_ad_descriptionsTEXTAd group ad ad app engagement ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.
ad_group_ad_ad_app_engagement_ad_headlinesTEXTAd group ad ad app engagement ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.
ad_group_ad_ad_app_engagement_ad_imagesTEXTAd group ad ad app engagement ad imagesList of image assets that may be displayed with the ad.
ad_group_ad_ad_app_engagement_ad_images_assetTEXTAd group ad ad app engagement ad images assetThe Asset resource name of this image.
ad_group_ad_ad_app_engagement_ad_videosTEXTAd group ad ad app engagement ad videosList of video assets that may be displayed with the ad.
ad_group_ad_ad_app_engagement_ad_videos_assetTEXTAd group ad ad app engagement ad videos assetThe Asset resource name of this video.
ad_group_ad_ad_app_pre_registration_ad_descriptionsTEXTAd group ad ad app pre registration ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.
ad_group_ad_ad_app_pre_registration_ad_headlinesTEXTAd group ad ad app pre registration ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.
ad_group_ad_ad_app_pre_registration_ad_imagesTEXTAd group ad ad app pre registration ad imagesList of image asset IDs whose images may be displayed with the ad.
ad_group_ad_ad_app_pre_registration_ad_images_assetTEXTAd group ad ad app pre registration ad images assetThe Asset resource name of this image.
ad_group_ad_ad_app_pre_registration_ad_youtube_videosTEXTAd group ad ad app pre registration ad youtube videosList of YouTube video asset IDs whose videos may be displayed with the ad.
ad_group_ad_ad_app_pre_registration_ad_youtube_videos_assetTEXTAd group ad ad app pre registration ad youtube videos assetThe Asset resource name of this video.
ad_group_ad_ad_call_ad_business_nameTEXTAd group ad ad call ad business nameThe business name in the ad.
ad_group_ad_ad_call_ad_call_trackedBOOLEANAd group ad ad call ad call trackedWhether to enable call tracking for the creative. Enabling call tracking also enables call conversions.
ad_group_ad_ad_call_ad_conversion_actionTEXTAd group ad ad call ad conversion actionThe conversion action to attribute a call conversion to. If not set a default conversion action is used. This field only has effect if call_tracked is set to true. Otherwise this field is ignored.
ad_group_ad_ad_call_ad_conversion_reporting_stateTEXTAd group ad ad call ad conversion reporting stateThe call conversion behavior of this call ad. It can use its own call conversion setting, inherit the account level setting, or be disabled.
ad_group_ad_ad_call_ad_country_codeTEXTAd group ad ad call ad country codeThe country code in the ad.
ad_group_ad_ad_call_ad_description1TEXTAd group ad ad call ad description1The first line of the ad's description.
ad_group_ad_ad_call_ad_description2TEXTAd group ad ad call ad description2The second line of the ad's description.
ad_group_ad_ad_call_ad_disable_call_conversionBOOLEANAd group ad ad call ad disable call conversionWhether to disable call conversion for the creative. If set to true, disables call conversions even when call_tracked is true. If call_tracked is false, this field is ignored.
ad_group_ad_ad_call_ad_headline1TEXTAd group ad ad call ad headline1First headline in the ad.
ad_group_ad_ad_call_ad_headline2TEXTAd group ad ad call ad headline2Second headline in the ad.
ad_group_ad_ad_call_ad_path1TEXTAd group ad ad call ad path1First part of text that can be appended to the URL in the ad. Optional.
ad_group_ad_ad_call_ad_path2TEXTAd group ad ad call ad path2Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set. Optional.
ad_group_ad_ad_call_ad_phone_numberTEXTAd group ad ad call ad phone numberThe phone number in the ad.
ad_group_ad_ad_call_ad_phone_number_verification_urlTEXTAd group ad ad call ad phone number verification urlThe URL to be used for phone number verification.
ad_group_ad_ad_device_preferenceTEXTAd group ad ad device preferenceThe device preference for the ad. You can only specify a preference for mobile devices. When this preference is set the ad will be preferred over other ads when being displayed on a mobile device. The ad can still be displayed on other device types, e.g. if no other ads are available. If unspecified (no device preference), all devices are targeted. This is only supported by some ad types.
ad_group_ad_ad_display_upload_ad_display_upload_product_typeTEXTAd group ad ad display upload ad display upload product typeThe product type of this ad. See comments on the enum for details.
ad_group_ad_ad_display_upload_ad_media_bundleTEXTAd group ad ad display upload ad media bundleA media bundle asset to be used in the ad. For information about the media bundle for HTML5_UPLOAD_AD, see https://support.google.com/google-ads/answer/1722096 Media bundles that are part of dynamic product types use a special format that needs to be created through the Google Web Designer. See https://support.google.com/webdesigner/answer/7543898 for more information.
ad_group_ad_ad_display_upload_ad_media_bundle_assetTEXTAd group ad ad display upload ad media bundle assetThe Asset resource name of this media bundle.
ad_group_ad_ad_display_urlTEXTAd group ad ad display urlThe URL that appears in the ad description for some ad formats.
ad_group_ad_ad_expanded_dynamic_search_ad_descriptionTEXTAd group ad ad expanded dynamic search ad descriptionThe description of the ad.
ad_group_ad_ad_expanded_dynamic_search_ad_description2TEXTAd group ad ad expanded dynamic search ad description2The second description of the ad.
ad_group_ad_ad_expanded_text_ad_descriptionTEXTAd group ad ad expanded text ad descriptionThe description of the ad.
ad_group_ad_ad_expanded_text_ad_description2TEXTAd group ad ad expanded text ad description2The second description of the ad.
ad_group_ad_ad_expanded_text_ad_headline_part1TEXTAd group ad ad expanded text ad headline part1The first part of the ad's headline.
ad_group_ad_ad_expanded_text_ad_headline_part2TEXTAd group ad ad expanded text ad headline part2The second part of the ad's headline.
ad_group_ad_ad_expanded_text_ad_headline_part3TEXTAd group ad ad expanded text ad headline part3The third part of the ad's headline.
ad_group_ad_ad_expanded_text_ad_path1TEXTAd group ad ad expanded text ad path1The text that can appear alongside the ad's displayed URL.
ad_group_ad_ad_expanded_text_ad_path2TEXTAd group ad ad expanded text ad path2Additional text that can appear alongside the ad's displayed URL.
ad_group_ad_ad_final_app_urlsTEXTAd group ad ad final app urlsA list of final app URLs that will be used on mobile if the user has the specific app installed.
ad_group_ad_ad_final_mobile_urlsTEXTAd group ad ad final mobile urlsThe list of possible final mobile URLs after all cross-domain redirects for the ad.
ad_group_ad_ad_final_url_suffixTEXTAd group ad ad final url suffixThe suffix to use when constructing a final URL.
ad_group_ad_ad_final_urlsTEXTAd group ad ad final urlsThe list of possible final URLs after all cross-domain redirects for the ad.
ad_group_ad_ad_gmail_ad_header_imageTEXTAd group ad ad gmail ad header imageThe MediaFile resource name of the header image. Valid image types are GIF, JPEG and PNG. The minimum size is 300x100 pixels and the aspect ratio must be between 3:1 and 5:1 (+-1%).
ad_group_ad_ad_gmail_ad_marketing_imageTEXTAd group ad ad gmail ad marketing imageThe MediaFile resource name of the marketing image. Valid image types are GIF, JPEG and PNG. The image must either be landscape with a minimum size of 600x314 pixels and aspect ratio of 600:314 (+-1%) or square with a minimum size of 300x300 pixels and aspect ratio of 1:1 (+-1%)
ad_group_ad_ad_gmail_ad_marketing_image_descriptionTEXTAd group ad ad gmail ad marketing image descriptionDescription of the marketing image.
ad_group_ad_ad_gmail_ad_marketing_image_display_call_to_action_textTEXTAd group ad ad gmail ad marketing image display call to action textText for the display-call-to-action.
ad_group_ad_ad_gmail_ad_marketing_image_display_call_to_action_text_colorTEXTAd group ad ad gmail ad marketing image display call to action text colorText color for the display-call-to-action in hexadecimal, e.g. #ffffff for white.
ad_group_ad_ad_gmail_ad_marketing_image_display_call_to_action_url_collection_idTEXTAd group ad ad gmail ad marketing image display call to action url collection idIdentifies the URL collection in the ad.url_collections field. If not set, the URL defaults to final_url.
ad_group_ad_ad_gmail_ad_marketing_image_headlineTEXTAd group ad ad gmail ad marketing image headlineHeadline of the marketing image.
ad_group_ad_ad_gmail_ad_product_imagesTEXTAd group ad ad gmail ad product imagesProduct images. Up to 15 images are supported.
ad_group_ad_ad_gmail_ad_product_images_product_imageTEXTAd group ad ad gmail ad product images product imageThe MediaFile resource name of the product image. Valid image types are GIF, JPEG and PNG. The minimum size is 300x300 pixels and the aspect ratio must be 1:1 (+-1%).
ad_group_ad_ad_gmail_ad_product_videosTEXTAd group ad ad gmail ad product videosProduct videos. Up to 7 videos are supported. At least one product video or a marketing image must be specified.
ad_group_ad_ad_gmail_ad_product_videos_product_videoTEXTAd group ad ad gmail ad product videos product videoThe MediaFile resource name of a video which must be hosted on YouTube.
ad_group_ad_ad_gmail_ad_teaser_business_nameTEXTAd group ad ad gmail ad teaser business nameBusiness name of the advertiser.
ad_group_ad_ad_gmail_ad_teaser_descriptionTEXTAd group ad ad gmail ad teaser descriptionDescription of the teaser.
ad_group_ad_ad_gmail_ad_teaser_headlineTEXTAd group ad ad gmail ad teaser headlineHeadline of the teaser.
ad_group_ad_ad_gmail_ad_teaser_logo_imageTEXTAd group ad ad gmail ad teaser logo imageThe MediaFile resource name of the logo image. Valid image types are GIF, JPEG and PNG. The minimum size is 144x144 pixels and the aspect ratio must be 1:1 (+-1%).
ad_group_ad_ad_groupTEXTAd group ad ad groupThe ad group to which the ad belongs.
ad_group_ad_ad_hotel_adTEXTAd group ad ad hotel adDetails pertaining to a hotel ad.
ad_group_ad_ad_idNUMERICAd group ad ad idThe ID of the ad.
ad_group_ad_ad_image_ad_image_urlTEXTAd group ad ad image ad image urlURL of the full size image.
ad_group_ad_ad_image_ad_media_fileTEXTAd group ad ad image ad media fileThe MediaFile resource to use for the image.
ad_group_ad_ad_image_ad_mime_typeTEXTAd group ad ad image ad mime typeThe mime type of the image.
ad_group_ad_ad_image_ad_nameTEXTAd group ad ad image ad nameThe name of the image. If the image was created from a MediaFile, this is the MediaFile's name. If the image was created from bytes, this is empty.
ad_group_ad_ad_image_ad_pixel_heightNUMERICAd group ad ad image ad pixel heightHeight in pixels of the full size image.
ad_group_ad_ad_image_ad_pixel_widthNUMERICAd group ad ad image ad pixel widthWidth in pixels of the full size image.
ad_group_ad_ad_image_ad_preview_image_urlTEXTAd group ad ad image ad preview image urlURL of the preview size image.
ad_group_ad_ad_image_ad_preview_pixel_heightNUMERICAd group ad ad image ad preview pixel heightHeight in pixels of the preview size image.
ad_group_ad_ad_image_ad_preview_pixel_widthNUMERICAd group ad ad image ad preview pixel widthWidth in pixels of the preview size image.
ad_group_ad_ad_legacy_app_install_adTEXTAd group ad ad legacy app install adDetails pertaining to a legacy app install ad.
ad_group_ad_ad_legacy_responsive_display_ad_accent_colorTEXTAd group ad ad legacy responsive display ad accent colorThe accent color of the ad in hexadecimal, e.g. #ffffff for white. If one of main_color and accent_color is set, the other is required as well.
ad_group_ad_ad_legacy_responsive_display_ad_allow_flexible_colorBOOLEANAd group ad ad legacy responsive display ad allow flexible colorAdvertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.
ad_group_ad_ad_legacy_responsive_display_ad_business_nameTEXTAd group ad ad legacy responsive display ad business nameThe business name in the ad.
ad_group_ad_ad_legacy_responsive_display_ad_call_to_action_textTEXTAd group ad ad legacy responsive display ad call to action textThe call-to-action text for the ad.
ad_group_ad_ad_legacy_responsive_display_ad_descriptionTEXTAd group ad ad legacy responsive display ad descriptionThe description of the ad.
ad_group_ad_ad_legacy_responsive_display_ad_format_settingTEXTAd group ad ad legacy responsive display ad format settingSpecifies which format the ad will be served in. Default is ALL_FORMATS.
ad_group_ad_ad_legacy_responsive_display_ad_logo_imageTEXTAd group ad ad legacy responsive display ad logo imageThe MediaFile resource name of the logo image used in the ad.
ad_group_ad_ad_legacy_responsive_display_ad_long_headlineTEXTAd group ad ad legacy responsive display ad long headlineThe long version of the ad's headline.
ad_group_ad_ad_legacy_responsive_display_ad_main_colorTEXTAd group ad ad legacy responsive display ad main colorThe main color of the ad in hexadecimal, e.g. #ffffff for white. If one of main_color and accent_color is set, the other is required as well.
ad_group_ad_ad_legacy_responsive_display_ad_marketing_imageTEXTAd group ad ad legacy responsive display ad marketing imageThe MediaFile resource name of the marketing image used in the ad.
ad_group_ad_ad_legacy_responsive_display_ad_price_prefixTEXTAd group ad ad legacy responsive display ad price prefixPrefix before price. E.g. 'as low as'.
ad_group_ad_ad_legacy_responsive_display_ad_promo_textTEXTAd group ad ad legacy responsive display ad promo textPromotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.
ad_group_ad_ad_legacy_responsive_display_ad_short_headlineTEXTAd group ad ad legacy responsive display ad short headlineThe short version of the ad's headline.
ad_group_ad_ad_legacy_responsive_display_ad_square_logo_imageTEXTAd group ad ad legacy responsive display ad square logo imageThe MediaFile resource name of the square logo image used in the ad.
ad_group_ad_ad_legacy_responsive_display_ad_square_marketing_imageTEXTAd group ad ad legacy responsive display ad square marketing imageThe MediaFile resource name of the square marketing image used in the ad.
ad_group_ad_ad_local_ad_call_to_actionsTEXTAd group ad ad local ad call to actionsList of text assets for call-to-actions. When the ad serves the call-to-actions will be selected from this list. Call-to-actions are optional and at most 5 can be specified.
ad_group_ad_ad_local_ad_descriptionsTEXTAd group ad ad local ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list. At least 1 and at most 5 descriptions must be specified.
ad_group_ad_ad_local_ad_headlinesTEXTAd group ad ad local ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list. At least 1 and at most 5 headlines must be specified.
ad_group_ad_ad_local_ad_logo_imagesTEXTAd group ad ad local ad logo imagesList of logo image assets that may be displayed with the ad. The images must be 128x128 pixels and not larger than 120KB. At least 1 and at most 5 image assets must be specified.
ad_group_ad_ad_local_ad_logo_images_assetTEXTAd group ad ad local ad logo images assetThe Asset resource name of this image.
ad_group_ad_ad_local_ad_marketing_imagesTEXTAd group ad ad local ad marketing imagesList of marketing image assets that may be displayed with the ad. The images must be 314x600 pixels or 320x320 pixels. At least 1 and at most 20 image assets must be specified.
ad_group_ad_ad_local_ad_marketing_images_assetTEXTAd group ad ad local ad marketing images assetThe Asset resource name of this image.
ad_group_ad_ad_local_ad_path1TEXTAd group ad ad local ad path1First part of optional text that can be appended to the URL in the ad.
ad_group_ad_ad_local_ad_path2TEXTAd group ad ad local ad path2Second part of optional text that can be appended to the URL in the ad. This field can only be set when path1 is also set.
ad_group_ad_ad_local_ad_videosTEXTAd group ad ad local ad videosList of YouTube video assets that may be displayed with the ad. Videos are optional and at most 20 can be specified.
ad_group_ad_ad_local_ad_videos_assetTEXTAd group ad ad local ad videos assetThe Asset resource name of this video.
ad_group_ad_ad_nameTEXTAd group ad ad nameThe name of the ad. This is only used to be able to identify the ad. It does not need to be unique and does not affect the served ad. The name field is currently only supported for DisplayUploadAd, ImageAd, ShoppingComparisonListingAd and VideoAd.
ad_group_ad_ad_resource_nameTEXTAd group ad ad resource nameThe resource name of the ad. Ad resource names have the form: customers/{customer_id}/ads/{ad_id}
ad_group_ad_ad_responsive_display_ad_accent_colorTEXTAd group ad ad responsive display ad accent colorThe accent color of the ad in hexadecimal, e.g. #ffffff for white. If one of main_color and accent_color is set, the other is required as well.
ad_group_ad_ad_responsive_display_ad_allow_flexible_colorBOOLEANAd group ad ad responsive display ad allow flexible colorAdvertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.
ad_group_ad_ad_responsive_display_ad_business_nameTEXTAd group ad ad responsive display ad business nameThe advertiser/brand name. Maximum display width is 25.
ad_group_ad_ad_responsive_display_ad_call_to_action_textTEXTAd group ad ad responsive display ad call to action textThe call-to-action text for the ad. Maximum display width is 30.
ad_group_ad_ad_responsive_display_ad_control_spec_enable_asset_enhancementsBOOLEANAd group ad ad responsive display ad control spec enable asset enhancementsWhether the advertiser has opted into the asset enhancements feature.
ad_group_ad_ad_responsive_display_ad_control_spec_enable_autogen_videoBOOLEANAd group ad ad responsive display ad control spec enable autogen videoWhether the advertiser has opted into auto-gen video feature.
ad_group_ad_ad_responsive_display_ad_descriptionsTEXTAd group ad ad responsive display ad descriptionsDescriptive texts for the ad. The maximum length is 90 characters. At least 1 and max 5 headlines can be specified.
ad_group_ad_ad_responsive_display_ad_format_settingTEXTAd group ad ad responsive display ad format settingSpecifies which format the ad will be served in. Default is ALL_FORMATS.
ad_group_ad_ad_responsive_display_ad_headlinesTEXTAd group ad ad responsive display ad headlinesShort format headlines for the ad. The maximum length is 30 characters. At least 1 and max 5 headlines can be specified.
ad_group_ad_ad_responsive_display_ad_logo_imagesTEXTAd group ad ad responsive display ad logo imagesLogo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 512x128 and the aspect ratio must be 4:1 (+-1%). Combined with square_logo_images, the maximum is 5.
ad_group_ad_ad_responsive_display_ad_logo_images_assetTEXTAd group ad ad responsive display ad logo images assetThe Asset resource name of this image.
ad_group_ad_ad_responsive_display_ad_long_headlineTEXTAd group ad ad responsive display ad long headlineA required long format headline. The maximum length is 90 characters.
ad_group_ad_ad_responsive_display_ad_main_colorTEXTAd group ad ad responsive display ad main colorThe main color of the ad in hexadecimal, e.g. #ffffff for white. If one of main_color and accent_color is set, the other is required as well.
ad_group_ad_ad_responsive_display_ad_marketing_imagesTEXTAd group ad ad responsive display ad marketing imagesMarketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). At least one marketing_image is required. Combined with square_marketing_images, the maximum is 15.
ad_group_ad_ad_responsive_display_ad_marketing_images_assetTEXTAd group ad ad responsive display ad marketing images assetThe Asset resource name of this image.
ad_group_ad_ad_responsive_display_ad_price_prefixTEXTAd group ad ad responsive display ad price prefixPrefix before price. E.g. 'as low as'.
ad_group_ad_ad_responsive_display_ad_promo_textTEXTAd group ad ad responsive display ad promo textPromotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.
ad_group_ad_ad_responsive_display_ad_square_logo_imagesTEXTAd group ad ad responsive display ad square logo imagesSquare logo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). Combined with square_logo_images, the maximum is 5.
ad_group_ad_ad_responsive_display_ad_square_logo_images_assetTEXTAd group ad ad responsive display ad square logo images assetThe Asset resource name of this image.
ad_group_ad_ad_responsive_display_ad_square_marketing_imagesTEXTAd group ad ad responsive display ad square marketing imagesSquare marketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). At least one square marketing_image is required. Combined with marketing_images, the maximum is 15.
ad_group_ad_ad_responsive_display_ad_square_marketing_images_assetTEXTAd group ad ad responsive display ad square marketing images assetThe Asset resource name of this image.
ad_group_ad_ad_responsive_display_ad_youtube_videosTEXTAd group ad ad responsive display ad youtube videosOptional YouTube videos for the ad. A maximum of 5 videos can be specified.
ad_group_ad_ad_responsive_display_ad_youtube_videos_assetTEXTAd group ad ad responsive display ad youtube videos assetThe Asset resource name of this video.
ad_group_ad_ad_responsive_search_ad_descriptionsTEXTAd group ad ad responsive search ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.
ad_group_ad_ad_responsive_search_ad_headlinesTEXTAd group ad ad responsive search ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.
ad_group_ad_ad_responsive_search_ad_path1TEXTAd group ad ad responsive search ad path1First part of text that can be appended to the URL in the ad.
ad_group_ad_ad_responsive_search_ad_path2TEXTAd group ad ad responsive search ad path2Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set.
ad_group_ad_ad_shopping_comparison_listing_ad_headlineTEXTAd group ad ad shopping comparison listing ad headlineHeadline of the ad. This field is required. Allowed length is between 25 and 45 characters.
ad_group_ad_ad_shopping_product_adTEXTAd group ad ad shopping product adDetails pertaining to a Shopping product ad.
ad_group_ad_ad_shopping_smart_adTEXTAd group ad ad shopping smart adDetails pertaining to a Smart Shopping ad.
ad_group_ad_ad_smart_campaign_ad_descriptionsTEXTAd group ad ad smart campaign ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list. 2 descriptions must be specified.
ad_group_ad_ad_smart_campaign_ad_headlinesTEXTAd group ad ad smart campaign ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list. 3 headlines must be specified.
ad_group_ad_ad_strengthTEXTAd group ad ad strengthOverall ad strength for this ad group ad.
ad_group_ad_ad_system_managed_resource_sourceTEXTAd group ad ad system managed resource sourceIf this ad is system managed, then this field will indicate the source. This field is read-only.
ad_group_ad_ad_text_ad_description1TEXTAd group ad ad text ad description1The first line of the ad's description.
ad_group_ad_ad_text_ad_description2TEXTAd group ad ad text ad description2The second line of the ad's description.
ad_group_ad_ad_text_ad_headlineTEXTAd group ad ad text ad headlineThe headline of the ad.
ad_group_ad_ad_tracking_url_templateTEXTAd group ad ad tracking url templateThe URL template for constructing a tracking URL.
ad_group_ad_ad_typeTEXTAd group ad ad typeThe type of ad.
ad_group_ad_ad_url_collectionsTEXTAd group ad ad url collectionsAdditional URLs for the ad that are tagged with a unique identifier that can be referenced from other fields in the ad.
ad_group_ad_ad_url_custom_parametersTEXTAd group ad ad url custom parametersThe list of mappings that can be used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. For mutates, please use url custom parameter operations.
ad_group_ad_ad_video_ad_bumper_companion_banner_assetTEXTAd group ad ad video ad bumper companion banner assetThe Asset resource name of this image.
ad_group_ad_ad_video_ad_discovery_description1TEXTAd group ad ad video ad discovery description1First text line for a TrueView video discovery ad.
ad_group_ad_ad_video_ad_discovery_description2TEXTAd group ad ad video ad discovery description2Second text line for a TrueView video discovery ad.
ad_group_ad_ad_video_ad_discovery_headlineTEXTAd group ad ad video ad discovery headlineThe headline of the ad.
ad_group_ad_ad_video_ad_discovery_thumbnailTEXTAd group ad ad video ad discovery thumbnailVideo thumbnail image to use.
ad_group_ad_ad_video_ad_in_stream_action_button_labelTEXTAd group ad ad video ad in stream action button labelLabel on the CTA (call-to-action) button taking the user to the video ad's final URL. Required for TrueView for action campaigns, optional otherwise.
ad_group_ad_ad_video_ad_in_stream_action_headlineTEXTAd group ad ad video ad in stream action headlineAdditional text displayed with the CTA (call-to-action) button to give context and encourage clicking on the button.
ad_group_ad_ad_video_ad_in_stream_companion_banner_assetTEXTAd group ad ad video ad in stream companion banner assetThe Asset resource name of this image.
ad_group_ad_ad_video_ad_non_skippable_action_button_labelTEXTAd group ad ad video ad non skippable action button labelLabel on the "Call To Action" button taking the user to the video ad's final URL.
ad_group_ad_ad_video_ad_non_skippable_action_headlineTEXTAd group ad ad video ad non skippable action headlineAdditional text displayed with the "Call To Action" button to give context and encourage clicking on the button.
ad_group_ad_ad_video_ad_non_skippable_companion_banner_assetTEXTAd group ad ad video ad non skippable companion banner assetThe Asset resource name of this image.
ad_group_ad_ad_video_ad_out_stream_descriptionTEXTAd group ad ad video ad out stream descriptionThe description line.
ad_group_ad_ad_video_ad_out_stream_headlineTEXTAd group ad ad video ad out stream headlineThe headline of the ad.
ad_group_ad_ad_video_ad_video_assetTEXTAd group ad ad video ad video assetThe Asset resource name of this video.
ad_group_ad_ad_video_responsive_ad_call_to_actionsTEXTAd group ad ad video responsive ad call to actionsList of text assets used for the button, e.g. the "Call To Action" button. Currently, only a single value for the button is supported.
ad_group_ad_ad_video_responsive_ad_companion_bannersTEXTAd group ad ad video responsive ad companion bannersList of image assets used for the companion banner. Currently, only a single value for the companion banner asset is supported.
ad_group_ad_ad_video_responsive_ad_companion_banners_assetTEXTAd group ad ad video responsive ad companion banners assetThe Asset resource name of this image.
ad_group_ad_ad_video_responsive_ad_descriptionsTEXTAd group ad ad video responsive ad descriptionsList of text assets used for the description. Currently, only a single value for the description is supported.
ad_group_ad_ad_video_responsive_ad_headlinesTEXTAd group ad ad video responsive ad headlinesList of text assets used for the short headline, e.g. the "Call To Action" banner. Currently, only a single value for the short headline is supported.
ad_group_ad_ad_video_responsive_ad_long_headlinesTEXTAd group ad ad video responsive ad long headlinesList of text assets used for the long headline. Currently, only a single value for the long headline is supported.
ad_group_ad_ad_video_responsive_ad_videosTEXTAd group ad ad video responsive ad videosList of YouTube video assets used for the ad. Currently, only a single value for the YouTube video asset is supported.
ad_group_ad_ad_video_responsive_ad_videos_assetTEXTAd group ad ad video responsive ad videos assetThe Asset resource name of this video.
ad_group_ad_labelsTEXTAd group ad labelsThe resource names of labels attached to this ad group ad.
ad_group_ad_policy_summary_approval_statusTEXTAd group ad policy summary approval statusThe overall approval status of this ad, calculated based on the status of its individual policy topic entries.
ad_group_ad_policy_summary_policy_topic_entriesTEXTAd group ad policy summary policy topic entriesThe list of policy findings for this ad.
ad_group_ad_policy_summary_review_statusTEXTAd group ad policy summary review statusWhere in the review process this ad is.
ad_group_ad_resource_nameTEXTAd group ad resource nameThe resource name of the ad. Ad group ad resource names have the form: customers/{customer_id}/adGroupAds/{ad_group_id}~{ad_id}
ad_group_ad_statusTEXTAd group ad statusThe status of the ad.
ad_group_campaignTEXTAd group campaignThe campaign to which the ad group belongs.
ad_group_excluded_parent_asset_field_typesTEXTAd group excluded parent asset field typesThe asset field types that should be excluded from this ad group. Asset links with these field types will not be inherited by this ad group from the upper levels.
ad_group_explorer_auto_optimizer_setting_opt_inBOOLEANAd group explorer auto optimizer setting opt inIndicates whether the optimizer is turned on.
ad_group_idNUMERICAd group idThe ID of the ad group.
ad_group_labelsTEXTAd group labelsThe resource names of labels attached to this ad group.
ad_group_nameTEXTAd group nameThe name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
ad_group_percent_cpc_bid_microsNUMERICAd group percent cpc bid microsThe percent cpc bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction].
ad_group_resource_nameTEXTAd group resource nameThe resource name of the ad group. Ad group resource names have the form: customers/{customer_id}/adGroups/{ad_group_id}
ad_group_statusTEXTAd group statusThe status of the ad group.
ad_group_target_cpa_microsNUMERICAd group target cpa microsThe target CPA (cost-per-acquisition). If the ad group's campaign bidding strategy is TargetCpa or MaximizeConversions (with its target_cpa field set), then this field overrides the target CPA specified in the campaign's bidding strategy. Otherwise, this value is ignored.
ad_group_target_cpm_microsNUMERICAd group target cpm microsAverage amount in micros that the advertiser is willing to pay for every thousand times the ad is shown.
ad_group_target_roasNUMERICAd group target roasThe target ROAS (return-on-ad-spend) override. If the ad group's campaign bidding strategy is TargetRoas or MaximizeConversionValue (with its target_roas field set), then this field overrides the target ROAS specified in the campaign's bidding strategy. Otherwise, this value is ignored.
ad_group_targeting_setting_target_restrictionsTEXTAd group targeting setting target restrictionsThe per-targeting-dimension setting to restrict the reach of your campaign or ad group.
ad_group_typeTEXTAd group typeThe type of the ad group.
ad_hotel_adTEXTAd hotel adDetails pertaining to a hotel ad.
ad_idTEXTAd idThe ID of the ad.
ad_image_ad_image_urlTEXTAd image ad image urlURL of the full size image.
ad_image_ad_media_fileTEXTAd image ad media fileThe MediaFile resource to use for the image.
ad_image_ad_mime_typeTEXTAd image ad mime typeThe mime type of the image.
ad_image_ad_nameTEXTAd image ad nameThe name of the image. If the image was created from a MediaFile, this is the MediaFile's name. If the image was created from bytes, this is empty.
ad_image_ad_pixel_heightNUMERICAd image ad pixel heightHeight in pixels of the full size image.
ad_image_ad_pixel_widthNUMERICAd image ad pixel widthWidth in pixels of the full size image.
ad_image_ad_preview_image_urlTEXTAd image ad preview image urlURL of the preview size image.
ad_image_ad_preview_pixel_heightNUMERICAd image ad preview pixel heightHeight in pixels of the preview size image.
ad_image_ad_preview_pixel_widthNUMERICAd image ad preview pixel widthWidth in pixels of the preview size image.
ad_legacy_app_install_adTEXTAd legacy app install adDetails pertaining to a legacy app install ad.
ad_legacy_responsive_display_ad_accent_colorTEXTAd legacy responsive display ad accent colorThe accent color of the ad in hexadecimal, e.g. #ffffff for white. If one of main_color and accent_color is set, the other is required as well.
ad_legacy_responsive_display_ad_allow_flexible_colorBOOLEANAd legacy responsive display ad allow flexible colorAdvertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.
ad_legacy_responsive_display_ad_business_nameTEXTAd legacy responsive display ad business nameThe business name in the ad.
ad_legacy_responsive_display_ad_call_to_action_textTEXTAd legacy responsive display ad call to action textThe call-to-action text for the ad.
ad_legacy_responsive_display_ad_descriptionTEXTAd legacy responsive display ad descriptionThe description of the ad.
ad_legacy_responsive_display_ad_format_settingTEXTAd legacy responsive display ad format settingSpecifies which format the ad will be served in. Default is ALL_FORMATS.
ad_legacy_responsive_display_ad_logo_imageTEXTAd legacy responsive display ad logo imageThe MediaFile resource name of the logo image used in the ad.
ad_legacy_responsive_display_ad_long_headlineTEXTAd legacy responsive display ad long headlineThe long version of the ad's headline.
ad_legacy_responsive_display_ad_main_colorTEXTAd legacy responsive display ad main colorThe main color of the ad in hexadecimal, e.g. #ffffff for white. If one of main_color and accent_color is set, the other is required as well.
ad_legacy_responsive_display_ad_marketing_imageTEXTAd legacy responsive display ad marketing imageThe MediaFile resource name of the marketing image used in the ad.
ad_legacy_responsive_display_ad_price_prefixTEXTAd legacy responsive display ad price prefixPrefix before price. E.g. 'as low as'.
ad_legacy_responsive_display_ad_promo_textTEXTAd legacy responsive display ad promo textPromotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.
ad_legacy_responsive_display_ad_short_headlineTEXTAd legacy responsive display ad short headlineThe short version of the ad's headline.
ad_legacy_responsive_display_ad_square_logo_imageTEXTAd legacy responsive display ad square logo imageThe MediaFile resource name of the square logo image used in the ad.
ad_legacy_responsive_display_ad_square_marketing_imageTEXTAd legacy responsive display ad square marketing imageThe MediaFile resource name of the square marketing image used in the ad.
ad_local_ad_call_to_actionsTEXTAd local ad call to actionsList of text assets for call-to-actions. When the ad serves the call-to-actions will be selected from this list. Call-to-actions are optional and at most 5 can be specified.
ad_local_ad_descriptionsTEXTAd local ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list. At least 1 and at most 5 descriptions must be specified.
ad_local_ad_headlinesTEXTAd local ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list. At least 1 and at most 5 headlines must be specified.
ad_local_ad_logo_imagesTEXTAd local ad logo imagesList of logo image assets that may be displayed with the ad. The images must be 128x128 pixels and not larger than 120KB. At least 1 and at most 5 image assets must be specified.
ad_local_ad_logo_images_assetTEXTAd local ad logo images assetThe Asset resource name of this image.
ad_local_ad_marketing_imagesTEXTAd local ad marketing imagesList of marketing image assets that may be displayed with the ad. The images must be 314x600 pixels or 320x320 pixels. At least 1 and at most 20 image assets must be specified.
ad_local_ad_marketing_images_assetTEXTAd local ad marketing images assetThe Asset resource name of this image.
ad_local_ad_path1TEXTAd local ad path1First part of optional text that can be appended to the URL in the ad.
ad_local_ad_path2TEXTAd local ad path2Second part of optional text that can be appended to the URL in the ad. This field can only be set when path1 is also set.
ad_local_ad_videosTEXTAd local ad videosList of YouTube video assets that may be displayed with the ad. Videos are optional and at most 20 can be specified.
ad_local_ad_videos_assetTEXTAd local ad videos assetThe Asset resource name of this video.
ad_nameTEXTAd nameThe name of the ad. This is only used to be able to identify the ad. It does not need to be unique and does not affect the served ad. The name field is currently only supported for DisplayUploadAd, ImageAd, ShoppingComparisonListingAd and VideoAd.
ad_network_typeTEXTAd network typeAd network type.
ad_network_type2TEXTAd network type2Ad network type.
ad_resource_nameTEXTAd resource nameThe resource name of the ad. Ad resource names have the form: customers/{customer_id}/ads/{ad_id}
ad_responsive_display_ad_accent_colorTEXTAd responsive display ad accent colorThe accent color of the ad in hexadecimal, e.g. #ffffff for white. If one of main_color and accent_color is set, the other is required as well.
ad_responsive_display_ad_allow_flexible_colorBOOLEANAd responsive display ad allow flexible colorAdvertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.
ad_responsive_display_ad_business_nameTEXTAd responsive display ad business nameThe advertiser/brand name. Maximum display width is 25.
ad_responsive_display_ad_call_to_action_textTEXTAd responsive display ad call to action textThe call-to-action text for the ad. Maximum display width is 30.
ad_responsive_display_ad_control_spec_enable_asset_enhancementsBOOLEANAd responsive display ad control spec enable asset enhancementsWhether the advertiser has opted into the asset enhancements feature.
ad_responsive_display_ad_control_spec_enable_autogen_videoBOOLEANAd responsive display ad control spec enable autogen videoWhether the advertiser has opted into auto-gen video feature.
ad_responsive_display_ad_descriptionsTEXTAd responsive display ad descriptionsDescriptive texts for the ad. The maximum length is 90 characters. At least 1 and max 5 headlines can be specified.
ad_responsive_display_ad_format_settingTEXTAd responsive display ad format settingSpecifies which format the ad will be served in. Default is ALL_FORMATS.
ad_responsive_display_ad_headlinesTEXTAd responsive display ad headlinesShort format headlines for the ad. The maximum length is 30 characters. At least 1 and max 5 headlines can be specified.
ad_responsive_display_ad_logo_imagesTEXTAd responsive display ad logo imagesLogo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 512x128 and the aspect ratio must be 4:1 (+-1%). Combined with square_logo_images, the maximum is 5.
ad_responsive_display_ad_logo_images_assetTEXTAd responsive display ad logo images assetThe Asset resource name of this image.
ad_responsive_display_ad_long_headlineTEXTAd responsive display ad long headlineA required long format headline. The maximum length is 90 characters.
ad_responsive_display_ad_main_colorTEXTAd responsive display ad main colorThe main color of the ad in hexadecimal, e.g. #ffffff for white. If one of main_color and accent_color is set, the other is required as well.
ad_responsive_display_ad_marketing_imagesTEXTAd responsive display ad marketing imagesMarketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). At least one marketing_image is required. Combined with square_marketing_images, the maximum is 15.
ad_responsive_display_ad_marketing_images_assetTEXTAd responsive display ad marketing images assetThe Asset resource name of this image.
ad_responsive_display_ad_price_prefixTEXTAd responsive display ad price prefixPrefix before price. E.g. 'as low as'.
ad_responsive_display_ad_promo_textTEXTAd responsive display ad promo textPromotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.
ad_responsive_display_ad_square_logo_imagesTEXTAd responsive display ad square logo imagesSquare logo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). Combined with square_logo_images, the maximum is 5.
ad_responsive_display_ad_square_logo_images_assetTEXTAd responsive display ad square logo images assetThe Asset resource name of this image.
ad_responsive_display_ad_square_marketing_imagesTEXTAd responsive display ad square marketing imagesSquare marketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). At least one square marketing_image is required. Combined with marketing_images, the maximum is 15.
ad_responsive_display_ad_square_marketing_images_assetTEXTAd responsive display ad square marketing images assetThe Asset resource name of this image.
ad_responsive_display_ad_youtube_videosTEXTAd responsive display ad youtube videosOptional YouTube videos for the ad. A maximum of 5 videos can be specified.
ad_responsive_display_ad_youtube_videos_assetTEXTAd responsive display ad youtube videos assetThe Asset resource name of this video.
ad_responsive_search_ad_descriptionsTEXTAd responsive search ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.
ad_responsive_search_ad_headlinesTEXTAd responsive search ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.
ad_responsive_search_ad_path1TEXTAd responsive search ad path1First part of text that can be appended to the URL in the ad.
ad_responsive_search_ad_path2TEXTAd responsive search ad path2Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set.
ad_rotation_modeTEXTAd rotation modeThe ad rotation mode of the ad group.
ad_serving_optimization_statusTEXTAd serving optimization statusThe ad serving optimization status of the campaign.
ad_shopping_comparison_listing_ad_headlineTEXTAd shopping comparison listing ad headlineHeadline of the ad. This field is required. Allowed length is between 25 and 45 characters.
ad_shopping_product_adTEXTAd shopping product adDetails pertaining to a Shopping product ad.
ad_shopping_smart_adTEXTAd shopping smart adDetails pertaining to a Smart Shopping ad.
ad_smart_campaign_ad_descriptionsTEXTAd smart campaign ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list. 2 descriptions must be specified.
ad_smart_campaign_ad_headlinesTEXTAd smart campaign ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list. 3 headlines must be specified.
ad_strengthTEXTAd strengthOverall ad strength for this ad group ad.
ad_system_managed_resource_sourceTEXTAd system managed resource sourceIf this ad is system managed, then this field will indicate the source. This field is read-only.
ad_text_ad_description1TEXTAd text ad description1The first line of the ad's description.
ad_text_ad_description2TEXTAd text ad description2The second line of the ad's description.
ad_text_ad_headlineTEXTAd text ad headlineThe headline of the ad.
ad_tracking_url_templateTEXTAd tracking url templateThe URL template for constructing a tracking URL.
ad_typeTEXTAd typeThe type of ad.
ad_url_collectionsTEXTAd url collectionsAdditional URLs for the ad that are tagged with a unique identifier that can be referenced from other fields in the ad.
ad_url_custom_parametersTEXTAd url custom parametersThe list of mappings that can be used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. For mutates, please use url custom parameter operations.
ad_video_ad_bumper_companion_banner_assetTEXTAd video ad bumper companion banner assetThe Asset resource name of this image.
ad_video_ad_discovery_description1TEXTAd video ad discovery description1First text line for a TrueView video discovery ad.
ad_video_ad_discovery_description2TEXTAd video ad discovery description2Second text line for a TrueView video discovery ad.
ad_video_ad_discovery_headlineTEXTAd video ad discovery headlineThe headline of the ad.
ad_video_ad_discovery_thumbnailTEXTAd video ad discovery thumbnailVideo thumbnail image to use.
ad_video_ad_in_stream_action_button_labelTEXTAd video ad in stream action button labelLabel on the CTA (call-to-action) button taking the user to the video ad's final URL. Required for TrueView for action campaigns, optional otherwise.
ad_video_ad_in_stream_action_headlineTEXTAd video ad in stream action headlineAdditional text displayed with the CTA (call-to-action) button to give context and encourage clicking on the button.
ad_video_ad_in_stream_companion_banner_assetTEXTAd video ad in stream companion banner assetThe Asset resource name of this image.
ad_video_ad_non_skippable_action_button_labelTEXTAd video ad non skippable action button labelLabel on the "Call To Action" button taking the user to the video ad's final URL.
ad_video_ad_non_skippable_action_headlineTEXTAd video ad non skippable action headlineAdditional text displayed with the "Call To Action" button to give context and encourage clicking on the button.
ad_video_ad_non_skippable_companion_banner_assetTEXTAd video ad non skippable companion banner assetThe Asset resource name of this image.
ad_video_ad_out_stream_descriptionTEXTAd video ad out stream descriptionThe description line.
ad_video_ad_out_stream_headlineTEXTAd video ad out stream headlineThe headline of the ad.
ad_video_ad_video_assetTEXTAd video ad video assetThe Asset resource name of this video.
ad_video_responsive_ad_call_to_actionsTEXTAd video responsive ad call to actionsList of text assets used for the button, e.g. the "Call To Action" button. Currently, only a single value for the button is supported.
ad_video_responsive_ad_companion_bannersTEXTAd video responsive ad companion bannersList of image assets used for the companion banner. Currently, only a single value for the companion banner asset is supported.
ad_video_responsive_ad_companion_banners_assetTEXTAd video responsive ad companion banners assetThe Asset resource name of this image.
ad_video_responsive_ad_descriptionsTEXTAd video responsive ad descriptionsList of text assets used for the description. Currently, only a single value for the description is supported.
ad_video_responsive_ad_headlinesTEXTAd video responsive ad headlinesList of text assets used for the short headline, e.g. the "Call To Action" banner. Currently, only a single value for the short headline is supported.
ad_video_responsive_ad_long_headlinesTEXTAd video responsive ad long headlinesList of text assets used for the long headline. Currently, only a single value for the long headline is supported.
ad_video_responsive_ad_videosTEXTAd video responsive ad videosList of YouTube video assets used for the ad. Currently, only a single value for the YouTube video asset is supported.
ad_video_responsive_ad_videos_assetTEXTAd video responsive ad videos assetThe Asset resource name of this video.
adnetwork_conversionsNUMERICAdnetwork conversionsThe total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
adnetwork_revenueNUMERICAdnetwork revenueThe value of all conversions.
advertising_channel_sub_typeTEXTAdvertising channel sub typeOptional refinement to advertising_channel_type. Must be a valid sub-type of the parent channel type. Can be set only when creating campaigns. After campaign is created, the field can not be changed.
advertising_channel_typeTEXTAdvertising channel typeThe primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed.
aggregator_idNUMERICAggregator idAggregator ID of the product.
all_conversion_rateNUMERICAll conversion rateAll conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
all_conversion_valueNUMERICAll conversion valueThe value of all conversions.
all_conversionsNUMERICAll conversionsThe total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
all_conversions_by_conversion_dateNUMERICAll conversions by conversion dateThe total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
all_conversions_from_click_to_callNUMERICAll conversions from click to callThe number of times people clicked the "Call" button to call a store during or after clicking an ad. This number doesn't include whether or not calls were connected, or the duration of any calls. This metric applies to feed items only.
all_conversions_from_directionsNUMERICAll conversions from directionsThe number of times people clicked a "Get directions" button to navigate to a store after clicking an ad. This metric applies to feed items only.
all_conversions_from_interactions_rateNUMERICAll conversions from interactions rateAll conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
all_conversions_from_interactions_value_per_interactionNUMERICAll conversions from interactions value per interactionThe value of all conversions from interactions divided by the total number of interactions.
all_conversions_from_menuNUMERICAll conversions from menuThe number of times people clicked a link to view a store's menu after clicking an ad. This metric applies to feed items only.
all_conversions_from_orderNUMERICAll conversions from orderThe number of times people placed an order at a store after clicking an ad. This metric applies to feed items only.
all_conversions_from_other_engagementNUMERICAll conversions from other engagementThe number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad. This metric applies to feed items only.
all_conversions_from_store_visitNUMERICAll conversions from store visitEstimated number of times people visited a store after clicking an ad. This metric applies to feed items only.
all_conversions_from_store_websiteNUMERICAll conversions from store websiteThe number of times that people were taken to a store's URL after clicking an ad. This metric applies to feed items only.
all_conversions_valueNUMERICAll conversions valueThe value of all conversions.
all_conversions_value_by_conversion_dateNUMERICAll conversions value by conversion dateThe value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
all_conversions_value_per_costNUMERICAll conversions value per costThe value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).
amountNUMERICAmountThe amount of the budget, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit. Monthly spend is capped at 30.4 times this amount.
amount_microsNUMERICAmount microsThe amount of the budget, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit. Monthly spend is capped at 30.4 times this amount.
app_campaign_setting_app_idTEXTApp campaign setting app idA string that uniquely identifies a mobile application.
app_campaign_setting_app_storeTEXTApp campaign setting app storeThe application store that distributes this specific app.
app_campaign_setting_bidding_strategy_goal_typeTEXTApp campaign setting bidding strategy goal typeRepresents the goal which the bidding strategy of this app campaign should optimize towards.
auto_tagging_enabledBOOLEANAuto tagging enabledWhether auto-tagging is enabled for the customer.
average_costNUMERICAverage costThe average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
average_cpcNUMERICAverage cpcThe total cost of all clicks divided by the total number of clicks received.
average_cpeNUMERICAverage cpeThe average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.
average_cpmNUMERICAverage cpmAverage cost-per-thousand impressions (CPM).
average_cpvNUMERICAverage cpvThe average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.
average_page_viewsNUMERICAverage page viewsAverage number of pages viewed per session.
average_pageviewsNUMERICAverage pageviewsAverage number of pages viewed per session.
average_time_on_siteNUMERICAverage time on siteTotal duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics.
base_ad_groupTEXTBase ad groupFor draft or experiment ad groups, this field is the resource name of the base ad group from which this ad group was created. If a draft or experiment ad group does not have a base ad group, then this field is null. For base ad groups, this field equals the ad group resource name. This field is read-only.
base_ad_group_idTEXTBase ad group idFor draft or experiment ad groups, this field is the resource name of the base ad group from which this ad group was created. If a draft or experiment ad group does not have a base ad group, then this field is null. For base ad groups, this field equals the ad group resource name. This field is read-only.
base_campaignTEXTBase campaignThe resource name of the base campaign of a draft or experiment campaign. For base campaigns, this is equal to resource_name. This field is read-only.
base_campaign_idTEXTBase campaign idThe resource name of the base campaign of a draft or experiment campaign. For base campaigns, this is equal to resource_name. This field is read-only.
benchmark_average_max_cpcNUMERICBenchmark average max cpcAn indication of how other advertisers are bidding on similar products.
bidding_strategyTEXTBidding strategyPortfolio bidding strategy used by campaign.
bidding_strategy_campaign_countNUMERICBidding strategy campaign countThe number of campaigns attached to this bidding strategy. This field is read-only.
bidding_strategy_currency_codeTEXTBidding strategy currency codeThe currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this currency can be set on creation and defaults to the manager customer's currency. For serving customers, this field cannot be set; all strategies in a serving customer implicitly use the serving customer's currency. In all cases the effective_currency_code field returns the currency used by the strategy.
bidding_strategy_effective_currency_codeTEXTBidding strategy effective currency codeThe currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this is the currency set by the advertiser when creating the strategy. For serving customers, this is the customer's currency_code. Bidding strategy metrics are reported in this currency. This field is read-only.
bidding_strategy_enhanced_cpcTEXTBidding strategy enhanced cpcA bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely.
bidding_strategy_idTEXTBidding strategy idPortfolio bidding strategy used by campaign.
bidding_strategy_maximize_conversion_value_cpc_bid_ceiling_microsNUMERICBidding strategy maximize conversion value cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.
bidding_strategy_maximize_conversion_value_cpc_bid_floor_microsNUMERICBidding strategy maximize conversion value cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.
bidding_strategy_maximize_conversion_value_target_roasNUMERICBidding strategy maximize conversion value target roasThe target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.
bidding_strategy_maximize_conversions_cpc_bid_ceiling_microsNUMERICBidding strategy maximize conversions cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.
bidding_strategy_maximize_conversions_cpc_bid_floor_microsNUMERICBidding strategy maximize conversions cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.
bidding_strategy_maximize_conversions_target_cpaNUMERICBidding strategy maximize conversions target cpaThe target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition.
bidding_strategy_nameTEXTBidding strategy nameThe name of the bidding strategy. All bidding strategies within an account must be named distinctly. The length of this string should be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed).
bidding_strategy_non_removed_campaign_countNUMERICBidding strategy non removed campaign countThe number of non-removed campaigns attached to this bidding strategy. This field is read-only.
bidding_strategy_resource_nameTEXTBidding strategy resource nameThe resource name of the bidding strategy. Bidding strategy resource names have the form: customers/{customer_id}/biddingStrategies/{bidding_strategy_id}
bidding_strategy_sourceTEXTBidding strategy sourceThe type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only.
bidding_strategy_statusTEXTBidding strategy statusThe status of the bidding strategy. This field is read-only.
bidding_strategy_target_cpa_cpc_bid_ceiling_microsNUMERICBidding strategy target cpa cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
bidding_strategy_target_cpa_cpc_bid_floor_microsNUMERICBidding strategy target cpa cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
bidding_strategy_target_cpa_target_cpa_microsNUMERICBidding strategy target cpa target cpa microsAverage CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
bidding_strategy_target_impression_share_cpc_bid_ceiling_microsNUMERICBidding strategy target impression share cpc bid ceiling microsThe highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
bidding_strategy_target_impression_share_locationTEXTBidding strategy target impression share locationThe targeted location on the search results page.
bidding_strategy_target_impression_share_location_fraction_microsNUMERICBidding strategy target impression share location fraction microsThe desired fraction of ads to be shown in the targeted location in micros. E.g. 1% equals 10,000.
bidding_strategy_target_roas_cpc_bid_ceiling_microsNUMERICBidding strategy target roas cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
bidding_strategy_target_roas_cpc_bid_floor_microsNUMERICBidding strategy target roas cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
bidding_strategy_target_roas_target_roasNUMERICBidding strategy target roas target roasThe desired revenue (based on conversion data) per unit of spend.
bidding_strategy_target_spend_cpc_bid_ceiling_microsNUMERICBidding strategy target spend cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
bidding_strategy_target_spend_target_spend_microsNUMERICBidding strategy target spend target spend microsThe spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.
bidding_strategy_typeTEXTBidding strategy typeThe type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only.
bounce_rateNUMERICBounce ratePercentage of clicks where the user only visited a single page on your site. Imported from Google Analytics.
brandTEXTBrandBrand of the product.
budget_campaign_association_status_campaignTEXTBudget campaign association status campaignThe campaign resource name.
budget_campaign_association_status_statusTEXTBudget campaign association status statusBudget campaign association status.
budget_idTEXTBudget idThe budget of the campaign.
call_reporting_setting_call_conversion_actionTEXTCall reporting setting call conversion actionCustomer-level call conversion action to attribute a call conversion to. If not set a default conversion action is used. Only in effect when call_conversion_reporting_enabled is set to true.
call_reporting_setting_call_conversion_reporting_enabledBOOLEANCall reporting setting call conversion reporting enabledWhether to enable call conversion reporting.
call_reporting_setting_call_reporting_enabledBOOLEANCall reporting setting call reporting enabledEnable reporting of phone call events by redirecting them via Google System.
campaignTEXTCampaignThe name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
campaign_accessible_bidding_strategyTEXTCampaign accessible bidding strategyResource name of AccessibleBiddingStrategy, a read-only view of the unrestricted attributes of the attached portfolio bidding strategy identified by 'bidding_strategy'. Empty, if the campaign does not use a portfolio strategy. Unrestricted strategy attributes are available to all customers with whom the strategy is shared and are read from the AccessibleBiddingStrategy resource. In contrast, restricted attributes are only available to the owner customer of the strategy and their managers. Restricted attributes can only be read from the BiddingStrategy resource.
campaign_ad_serving_optimization_statusTEXTCampaign ad serving optimization statusThe ad serving optimization status of the campaign.
campaign_app_campaign_setting_app_idTEXTCampaign app campaign setting app idA string that uniquely identifies a mobile application.
campaign_app_campaign_setting_app_storeTEXTCampaign app campaign setting app storeThe application store that distributes this specific app.
campaign_app_campaign_setting_bidding_strategy_goal_typeTEXTCampaign app campaign setting bidding strategy goal typeRepresents the goal which the bidding strategy of this app campaign should optimize towards.
campaign_budgetTEXTCampaign budgetThe budget of the campaign.
campaign_budget_delivery_methodTEXTCampaign budget delivery methodThe delivery method that determines the rate at which the campaign budget is spent. Defaults to STANDARD if unspecified in a create operation.
campaign_budget_idTEXTCampaign budget idThe ID of the campaign budget. A campaign budget is created using the CampaignBudgetService create operation and is assigned a budget ID. A budget ID can be shared across different campaigns; the system will then allocate the campaign budget among different campaigns to get optimum results.
campaign_budget_nameTEXTCampaign budget nameThe name of the campaign budget. When creating a campaign budget through CampaignBudgetService, every explicitly shared campaign budget must have a non-null, non-empty name. Campaign budgets that are not explicitly shared derive their name from the attached campaign's name. The length of this string must be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed).
campaign_budget_recommended_budget_estimated_change_weekly_clicksNUMERICCampaign budget recommended budget estimated change weekly clicksThe estimated change in weekly clicks if the recommended budget is applied. This field is read-only.
campaign_budget_recommended_budget_estimated_change_weekly_cost_microsNUMERICCampaign budget recommended budget estimated change weekly cost microsThe estimated change in weekly cost in micros if the recommended budget is applied. One million is equivalent to one currency unit. This field is read-only.
campaign_budget_recommended_budget_estimated_change_weekly_interactionsNUMERICCampaign budget recommended budget estimated change weekly interactionsThe estimated change in weekly interactions if the recommended budget is applied. This field is read-only.
campaign_budget_recommended_budget_estimated_change_weekly_viewsNUMERICCampaign budget recommended budget estimated change weekly viewsThe estimated change in weekly views if the recommended budget is applied. This field is read-only.
campaign_budget_reference_countNUMERICCampaign budget reference countThe number of campaigns actively using the budget. This field is read-only.
campaign_budget_resource_nameTEXTCampaign budget resource nameThe resource name of the campaign budget. Campaign budget resource names have the form: customers/{customer_id}/campaignBudgets/{campaign_budget_id}
campaign_budget_statusTEXTCampaign budget statusThe status of this campaign budget. This field is read-only.
campaign_budget_typeTEXTCampaign budget typeThe type of the campaign budget.
campaign_commission_commission_rate_microsNUMERICCampaign commission commission rate microsCommission rate defines the portion of the conversion value that the advertiser will be billed. A commission rate of x should be passed into this field as (x * 1,000,000). For example, 106,000 represents a commission rate of 0.106 (10.6%).
campaign_countNUMERICCampaign countThe number of campaigns attached to this bidding strategy. This field is read-only.
campaign_dynamic_search_ads_setting_domain_nameTEXTCampaign dynamic search ads setting domain nameRequired. The Internet domain name that this setting represents, e.g., "google.com" or "www.google.com".
campaign_dynamic_search_ads_setting_feedsTEXTCampaign dynamic search ads setting feedsThe list of page feeds associated with the campaign.
campaign_dynamic_search_ads_setting_language_codeTEXTCampaign dynamic search ads setting language codeRequired. The language code specifying the language of the domain, e.g., "en".
campaign_dynamic_search_ads_setting_use_supplied_urls_onlyBOOLEANCampaign dynamic search ads setting use supplied urls onlyWhether the campaign uses advertiser supplied URLs exclusively.
campaign_excluded_parent_asset_field_typesTEXTCampaign excluded parent asset field typesThe asset field types that should be excluded from this campaign. Asset links with these field types will not be inherited by this campaign from the upper level.
campaign_frequency_capsTEXTCampaign frequency capsA list that limits how often each user will see this campaign's ads.
campaign_geo_target_type_setting_negative_geo_target_typeTEXTCampaign geo target type setting negative geo target typeThe setting used for negative geotargeting in this particular campaign.
campaign_geo_target_type_setting_positive_geo_target_typeTEXTCampaign geo target type setting positive geo target typeThe setting used for positive geotargeting in this particular campaign.
campaign_hotel_setting_hotel_center_idNUMERICCampaign hotel setting hotel center idThe linked Hotel Center account.
campaign_idTEXTCampaign idThe ID of the campaign.
campaign_labelsTEXTCampaign labelsThe resource names of labels attached to this campaign.
campaign_local_campaign_setting_location_source_typeTEXTCampaign local campaign setting location source typeThe location source type for this local campaign.
campaign_manual_cpc_enhanced_cpc_enabledBOOLEANCampaign manual cpc enhanced cpc enabledWhether bids are to be enhanced based on conversion optimizer data.
campaign_manual_cpmTEXTCampaign manual cpmStandard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions.
campaign_manual_cpvTEXTCampaign manual cpvA bidding strategy that pays a configurable amount per video view.
campaign_maximize_conversions_target_cpaNUMERICCampaign maximize conversions target cpaThe target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition.
campaign_nameTEXTCampaign nameThe name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
campaign_network_settings_target_content_networkBOOLEANCampaign network settings target content networkWhether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion.
campaign_network_settings_target_google_searchBOOLEANCampaign network settings target google searchWhether ads will be served with google.com search results.
campaign_network_settings_target_partner_search_networkBOOLEANCampaign network settings target partner search networkWhether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts.
campaign_network_settings_target_search_networkBOOLEANCampaign network settings target search networkWhether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true).
campaign_optimization_goal_setting_optimization_goal_typesTEXTCampaign optimization goal setting optimization goal typesThe list of optimization goal types.
campaign_optimization_scoreNUMERICCampaign optimization scoreOptimization score of the campaign. Optimization score is an estimate of how well a campaign is set to perform. It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the campaign is performing at full potential. This field is null for unscored campaigns. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only.
campaign_payment_modeTEXTCampaign payment modePayment mode for the campaign.
campaign_percent_cpc_cpc_bid_ceiling_microsNUMERICCampaign percent cpc cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined.
campaign_percent_cpc_enhanced_cpc_enabledBOOLEANCampaign percent cpc enhanced cpc enabledAdjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not.
campaign_real_time_bidding_setting_opt_inBOOLEANCampaign real time bidding setting opt inWhether the campaign is opted in to real-time bidding.
campaign_resource_nameTEXTCampaign resource nameThe resource name of the campaign. Campaign resource names have the form: customers/{customer_id}/campaigns/{campaign_id}
campaign_selective_optimization_conversion_actionsTEXTCampaign selective optimization conversion actionsThe selected set of conversion actions for optimizing this campaign.
campaign_shopping_setting_campaign_priorityNUMERICCampaign shopping setting campaign priorityPriority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set.
campaign_shopping_setting_enable_localBOOLEANCampaign shopping setting enable localWhether to include local products.
campaign_shopping_setting_merchant_idNUMERICCampaign shopping setting merchant idID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns.
campaign_shopping_setting_sales_countryTEXTCampaign shopping setting sales countrySales country of products to include in the campaign. This field is required for Shopping campaigns. This field is immutable. This field is optional for non-Shopping campaigns, but it must be equal to 'ZZ' if set.
campaign_statusTEXTCampaign statusThe status of the campaign. When a new campaign is added, the status defaults to ENABLED.
campaign_target_cpa_cpc_bid_ceiling_microsNUMERICCampaign target cpa cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
campaign_target_cpa_cpc_bid_floor_microsNUMERICCampaign target cpa cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
campaign_target_cpa_target_cpa_microsNUMERICCampaign target cpa target cpa microsAverage CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
campaign_target_cpmTEXTCampaign target cpmA bidding strategy that automatically optimizes cost per thousand impressions.
campaign_target_impression_share_cpc_bid_ceiling_microsNUMERICCampaign target impression share cpc bid ceiling microsThe highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
campaign_target_impression_share_locationTEXTCampaign target impression share locationThe targeted location on the search results page.
campaign_target_impression_share_location_fraction_microsNUMERICCampaign target impression share location fraction microsThe desired fraction of ads to be shown in the targeted location in micros. E.g. 1% equals 10,000.
campaign_target_roas_cpc_bid_ceiling_microsNUMERICCampaign target roas cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
campaign_target_roas_cpc_bid_floor_microsNUMERICCampaign target roas cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
campaign_target_roas_target_roasNUMERICCampaign target roas target roasThe desired revenue (based on conversion data) per unit of spend.
campaign_target_spend_cpc_bid_ceiling_microsNUMERICCampaign target spend cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
campaign_target_spend_target_spend_microsNUMERICCampaign target spend target spend microsThe spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.
campaign_targeting_setting_target_restrictionsTEXTCampaign targeting setting target restrictionsThe per-targeting-dimension setting to restrict the reach of your campaign or ad group.
campaign_tracking_setting_tracking_urlTEXTCampaign tracking setting tracking urlThe url used for dynamic tracking.
campaign_trial_typeTEXTCampaign trial typeThe type of campaign: normal, draft, or experiment.
campaign_url_expansion_opt_outBOOLEANCampaign url expansion opt outRepresents opting out of URL expansion to more targeted URLs. If opted out (true), only the final URLs in the asset group or URLs specified in the advertiser's Google Merchant Center or business data feeds are targeted. If opted in (false), the entire domain will be targeted. This field can only be set for Performance Max campaigns, where the default value is false.
campaign_vanity_pharma_vanity_pharma_display_url_modeTEXTCampaign vanity pharma vanity pharma display url modeThe display mode for vanity pharma URLs.
campaign_vanity_pharma_vanity_pharma_textTEXTCampaign vanity pharma vanity pharma textThe text that will be displayed in display URL of the text ad when website description is the selected display mode for vanity pharma URLs.
campaign_video_brand_safety_suitabilityTEXTCampaign video brand safety suitability3-Tier Brand Safety setting for the campaign.
category_l1TEXTCategory l1Bidding category (level 1) of the product.
category_l2TEXTCategory l2Bidding category (level 2) of the product.
category_l3TEXTCategory l3Bidding category (level 3) of the product.
category_l4TEXTCategory l4Bidding category (level 4) of the product.
category_l5TEXTCategory l5Bidding category (level 5) of the product.
channelTEXTChannelChannel of the product.
channel_exclusivityTEXTChannel exclusivityChannel exclusivity of the product.
click_typeTEXTClick typeClick type.
clicksNUMERICClicksThe number of clicks.
commission_commission_rate_microsNUMERICCommission commission rate microsCommission rate defines the portion of the conversion value that the advertiser will be billed. A commission rate of x should be passed into this field as (x * 1,000,000). For example, 106,000 represents a commission rate of 0.106 (10.6%).
content_bid_criterion_type_groupTEXTContent bid criterion type groupAllows advertisers to specify a targeting dimension on which to place absolute bids. This is only applicable for campaigns that target only the display network and not search.
content_budget_lost_impression_shareNUMERICContent budget lost impression shareThe estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
content_impression_shareNUMERICContent impression shareThe impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
content_rank_lost_impression_shareNUMERICContent rank lost impression shareThe estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
conversion_actionTEXTConversion actionResource name of the conversion action.
conversion_action_categoryTEXTConversion action categoryConversion action category.
conversion_action_nameTEXTConversion action nameConversion action name.
conversion_adjustmentBOOLEANConversion adjustmentThis segments your conversion columns by the original conversion and conversion value vs. the delta if conversions were adjusted. False row has the data as originally stated; While true row has the delta between data now and the data as originally stated. Summing the two together results post-adjustment data.
conversion_adjustment_lag_bucketTEXTConversion adjustment lag bucketAn enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion.
conversion_attribution_event_typeTEXTConversion attribution event typeConversion attribution event type.
conversion_category_nameTEXTConversion category nameConversion action category.
conversion_lag_bucketTEXTConversion lag bucketAn enum value representing the number of days between the impression and the conversion.
conversion_last_conversion_dateDATEConversion last conversion dateThe date of the most recent conversion for this conversion action. The date is in the customer's time zone.
conversion_last_received_request_date_timeDATEConversion last received request date timeThe last date/time a conversion tag for this conversion action successfully fired and was seen by Google Ads. This firing event may not have been the result of an attributable conversion (e.g. because the tag was fired from a browser that did not previously click an ad from an appropriate advertiser). The date/time is in the customer's time zone.
conversion_or_adjustment_lag_bucketTEXTConversion or adjustment lag bucketAn enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion.
conversion_rateNUMERICConversion rateConversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
conversion_tracker_idTEXTConversion tracker idResource name of the conversion action.
conversion_tracking_setting_conversion_tracking_idNUMERICConversion tracking setting conversion tracking idThe conversion tracking id used for this account. This id is automatically assigned after any conversion tracking feature is used. If the customer doesn't use conversion tracking, this is 0. This field is read-only.
conversion_tracking_setting_cross_account_conversion_tracking_idNUMERICConversion tracking setting cross account conversion tracking idThe conversion tracking id of the customer's manager. This is set when the customer is opted into cross account conversion tracking, and it overrides conversion_tracking_id. This field can only be managed through the Google Ads UI. This field is read-only.
conversion_type_nameTEXTConversion type nameConversion action name.
conversion_valueNUMERICConversion valueThe value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
conversion_value_rule_primary_dimensionTEXTConversion value rule primary dimensionPrimary dimension of applied conversion value rules. NO_RULE_APPLIED shows the total recorded value of conversions that do not have a value rule applied. ORIGINAL shows the original value of conversions to which a value rule has been applied. GEO_LOCATION, DEVICE, AUDIENCE show the net adjustment after value rules were applied.
conversionsNUMERICConversionsThe number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
conversions_by_conversion_dateNUMERICConversions by conversion dateThe number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
conversions_from_interactions_rateNUMERICConversions from interactions rateConversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
conversions_from_interactions_value_per_interactionNUMERICConversions from interactions value per interactionThe value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
conversions_valueNUMERICConversions valueThe value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
conversions_value_by_conversion_dateNUMERICConversions value by conversion dateThe value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
conversions_value_per_costNUMERICConversions value per costThe value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
costNUMERICCostThe sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
cost_microsNUMERICCost microsThe sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
cost_per_all_conversionNUMERICCost per all conversionThe cost of ad interactions divided by all conversions.
cost_per_all_conversionsNUMERICCost per all conversionsThe cost of ad interactions divided by all conversions.
cost_per_conversionNUMERICCost per conversionThe cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
cost_per_current_model_attributed_conversionNUMERICCost per current model attributed conversionThe cost of ad interactions divided by current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
country_criteria_idTEXTCountry criteria idResource name of the geo target constant for the country of sale of the product.
cpc_bidNUMERICCpc bidThe maximum CPC (cost-per-click) bid.
cpc_bid_microsNUMERICCpc bid microsThe maximum CPC (cost-per-click) bid.
cpm_bidNUMERICCpm bidThe maximum CPM (cost-per-thousand viewable impressions) bid.
cpm_bid_microsNUMERICCpm bid microsThe maximum CPM (cost-per-thousand viewable impressions) bid.
cpv_bidNUMERICCpv bidThe CPV (cost-per-view) bid.
cpv_bid_microsNUMERICCpv bid microsThe CPV (cost-per-view) bid.
cross_device_conversionsNUMERICCross device conversionsConversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
ctrNUMERICCtrThe number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
currencyTEXTCurrencyThe currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported.
currency_codeTEXTCurrency codeThe currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported.
current_model_attributed_conversion_valueNUMERICCurrent model attributed conversion valueThe value of current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
current_model_attributed_conversionsNUMERICCurrent model attributed conversionsShows how your historic conversions data would look under the attribution model you've currently selected. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
current_model_attributed_conversions_from_interactions_rateNUMERICCurrent model attributed conversions from interactions rateCurrent model attributed conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
current_model_attributed_conversions_from_interactions_value_per_interactionNUMERICCurrent model attributed conversions from interactions value per interactionThe value of current model attributed conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
current_model_attributed_conversions_valueNUMERICCurrent model attributed conversions valueThe value of current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
current_model_attributed_conversions_value_per_costNUMERICCurrent model attributed conversions value per costThe value of current model attributed conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
custom_attribute0TEXTCustom attribute0Custom attribute 0 of the product.
custom_attribute1TEXTCustom attribute1Custom attribute 1 of the product.
custom_attribute2TEXTCustom attribute2Custom attribute 2 of the product.
custom_attribute3TEXTCustom attribute3Custom attribute 3 of the product.
custom_attribute4TEXTCustom attribute4Custom attribute 4 of the product.
customer_auto_tagging_enabledBOOLEANCustomer auto tagging enabledWhether auto-tagging is enabled for the customer.
customer_call_reporting_setting_call_conversion_actionTEXTCustomer call reporting setting call conversion actionCustomer-level call conversion action to attribute a call conversion to. If not set a default conversion action is used. Only in effect when call_conversion_reporting_enabled is set to true.
customer_call_reporting_setting_call_conversion_reporting_enabledBOOLEANCustomer call reporting setting call conversion reporting enabledWhether to enable call conversion reporting.
customer_call_reporting_setting_call_reporting_enabledBOOLEANCustomer call reporting setting call reporting enabledEnable reporting of phone call events by redirecting them via Google System.
customer_conversion_tracking_setting_conversion_tracking_idNUMERICCustomer conversion tracking setting conversion tracking idThe conversion tracking id used for this account. This id is automatically assigned after any conversion tracking feature is used. If the customer doesn't use conversion tracking, this is 0. This field is read-only.
customer_conversion_tracking_setting_cross_account_conversion_tracking_idNUMERICCustomer conversion tracking setting cross account conversion tracking idThe conversion tracking id of the customer's manager. This is set when the customer is opted into cross account conversion tracking, and it overrides conversion_tracking_id. This field can only be managed through the Google Ads UI. This field is read-only.
customer_descriptive_nameTEXTCustomer descriptive nameOptional, non-unique descriptive name of the customer.
customer_final_url_suffixTEXTCustomer final url suffixThe URL template for appending params to the final URL
customer_has_partners_badgeBOOLEANCustomer has partners badgeWhether the Customer has a Partners program badge. If the Customer is not associated with the Partners program, this will be false. For more information, see https://support.google.com/partners/answer/3125774.
customer_managerBOOLEANCustomer managerWhether the customer is a manager.
customer_optimization_scoreNUMERICCustomer optimization scoreOptimization score of the customer. Optimization score is an estimate of how well a customer's campaigns are set to perform. It ranges from 0% (0.0) to 100% (1.0). This field is null for all manager customers, and for unscored non-manager customers. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only.
customer_optimization_score_weightNUMERICCustomer optimization score weightOptimization score weight of the customer. Optimization score weight can be used to compare/aggregate optimization scores across multiple non-manager customers. The aggregate optimization score of a manager is computed as the sum over all of their customers of Customer.optimization_score * Customer.optimization_score_weight. This field is 0 for all manager customers, and for unscored non-manager customers. This field is read-only.
customer_pay_per_conversion_eligibility_failure_reasonsTEXTCustomer pay per conversion eligibility failure reasonsReasons why the customer is not eligible to use PaymentMode.CONVERSIONS. If the list is empty, the customer is eligible. This field is read-only.
customer_remarketing_setting_google_global_site_tagTEXTCustomer remarketing setting google global site tagThe Google global site tag.
customer_resource_nameTEXTCustomer resource nameThe resource name of the customer. Customer resource names have the form: customers/{customer_id}
customer_test_accountBOOLEANCustomer test accountWhether the customer is a test account.
customer_tracking_url_templateTEXTCustomer tracking url templateThe URL template for constructing a tracking URL out of parameters.
dateDATEDateDate to which metrics apply. yyyy-MM-dd format, e.g., 2018-04-17.
day_of_weekTEXTDay of weekDay of the week, e.g., MONDAY.
delivery_methodTEXTDelivery methodThe delivery method that determines the rate at which the campaign budget is spent. Defaults to STANDARD if unspecified in a create operation.
descriptive_nameTEXTDescriptive nameOptional, non-unique descriptive name of the customer.
deviceTEXTDeviceDevice to which metrics apply.
display_custom_bid_dimensionTEXTDisplay custom bid dimensionAllows advertisers to specify a targeting dimension on which to place absolute bids. This is only applicable for campaigns that target only the display network and not search.
dynamic_search_ads_setting_domain_nameTEXTDynamic search ads setting domain nameRequired. The Internet domain name that this setting represents, e.g., "google.com" or "www.google.com".
dynamic_search_ads_setting_feedsTEXTDynamic search ads setting feedsThe list of page feeds associated with the campaign.
dynamic_search_ads_setting_language_codeTEXTDynamic search ads setting language codeRequired. The language code specifying the language of the domain, e.g., "en".
dynamic_search_ads_setting_use_supplied_urls_onlyBOOLEANDynamic search ads setting use supplied urls onlyWhether the campaign uses advertiser supplied URLs exclusively.
effective_currency_codeTEXTEffective currency codeThe currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this is the currency set by the advertiser when creating the strategy. For serving customers, this is the customer's currency_code. Bidding strategy metrics are reported in this currency. This field is read-only.
effective_target_cpa_microsNUMERICEffective target cpa microsThe effective target CPA (cost-per-acquisition). This field is read-only.
effective_target_cpa_sourceTEXTEffective target cpa sourceSource of the effective target CPA. This field is read-only.
effective_target_roasNUMERICEffective target roasThe effective target ROAS (return-on-ad-spend). This field is read-only.
effective_target_roas_sourceTEXTEffective target roas sourceSource of the effective target ROAS. This field is read-only.
end_dateDATEEnd dateThe last day of the campaign.
engagement_rateNUMERICEngagement rateHow often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown.
engagementsNUMERICEngagementsThe number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.
enhanced_cpcTEXTEnhanced cpcA bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely.
excluded_parent_asset_field_typesTEXTExcluded parent asset field typesThe asset field types that should be excluded from this campaign. Asset links with these field types will not be inherited by this campaign from the upper level.
experiment_typeTEXTExperiment typeThe type of campaign: normal, draft, or experiment.
explicitly_sharedBOOLEANExplicitly sharedSpecifies whether the budget is explicitly shared. Defaults to true if unspecified in a create operation. If true, the budget was created with the purpose of sharing across one or more campaigns. If false, the budget was created with the intention of only being used with a single campaign. The budget's name and status will stay in sync with the campaign's name and status. Attempting to share the budget with a second campaign will result in an error. A non-shared budget can become an explicitly shared. The same operation must also assign the budget a name. A shared campaign budget can never become non-shared.
explorer_auto_optimizer_setting_opt_inBOOLEANExplorer auto optimizer setting opt inIndicates whether the optimizer is turned on.
external_conversion_sourceTEXTExternal conversion sourceExternal conversion source.
external_customer_idNUMERICExternal customer idThe ID of the customer.
final_urlTEXTFinal urlThe advertiser-specified final URL.
final_url_suffixTEXTFinal url suffixSuffix used to append query parameters to landing pages that are served with parallel tracking.
frequency_capsTEXTFrequency capsA list that limits how often each user will see this campaign's ads.
geo_target_airportTEXTGeo target airportResource name of the geo target constant that represents an airport.
geo_target_cantonTEXTGeo target cantonResource name of the geo target constant that represents a canton.
geo_target_cityTEXTGeo target cityResource name of the geo target constant that represents a city.
geo_target_countryTEXTGeo target countryResource name of the geo target constant that represents a country.
geo_target_countyTEXTGeo target countyResource name of the geo target constant that represents a county.
geo_target_districtTEXTGeo target districtResource name of the geo target constant that represents a district.
geo_target_metroTEXTGeo target metroResource name of the geo target constant that represents a metro.
geo_target_most_specific_locationTEXTGeo target most specific locationResource name of the geo target constant that represents the most specific location.
geo_target_postal_codeTEXTGeo target postal codeResource name of the geo target constant that represents a postal code.
geo_target_provinceTEXTGeo target provinceResource name of the geo target constant that represents a province.
geo_target_regionTEXTGeo target regionResource name of the geo target constant that represents a region.
geo_target_stateTEXTGeo target stateResource name of the geo target constant that represents a state.
geo_target_type_setting_negative_geo_target_typeTEXTGeo target type setting negative geo target typeThe setting used for negative geotargeting in this particular campaign.
geo_target_type_setting_positive_geo_target_typeTEXTGeo target type setting positive geo target typeThe setting used for positive geotargeting in this particular campaign.
gmail_forwardsNUMERICGmail forwardsThe number of times the ad was forwarded to someone else as a message.
gmail_savesNUMERICGmail savesThe number of times someone has saved your Gmail ad to their inbox as a message.
gmail_secondary_clicksNUMERICGmail secondary clicksThe number of clicks to the landing page on the expanded state of Gmail ads.
has_partners_badgeBOOLEANHas partners badgeWhether the Customer has a Partners program badge. If the Customer is not associated with the Partners program, this will be false. For more information, see https://support.google.com/partners/answer/3125774.
has_recommended_budgetBOOLEANHas recommended budgetIndicates whether there is a recommended budget for this campaign budget. This field is read-only.
historical_creative_quality_scoreTEXTHistorical creative quality scoreThe creative historical quality score.
historical_landing_page_quality_scoreTEXTHistorical landing page quality scoreThe quality of historical landing page experience.
historical_quality_scoreNUMERICHistorical quality scoreThe historical quality score.
historical_search_predicted_ctrTEXTHistorical search predicted ctrThe historical search predicted click through rate (CTR).
hotel_average_lead_value_microsNUMERICHotel average lead value microsAverage lead value based on clicks.
hotel_booking_window_daysNUMERICHotel booking window daysHotel booking window in days.
hotel_center_idNUMERICHotel center idHotel center ID.
hotel_check_in_dateDATEHotel check in dateHotel check-in date. Formatted as yyyy-MM-dd.
hotel_check_in_day_of_weekTEXTHotel check in day of weekHotel check-in day of week.
hotel_cityTEXTHotel cityHotel city.
hotel_classNUMERICHotel classHotel class.
hotel_countryTEXTHotel countryHotel country.
hotel_date_selection_typeTEXTHotel date selection typeHotel date selection type.
hotel_eligible_impressionsNUMERICHotel eligible impressionsThe number of impressions that hotel partners could have had given their feed performance.
hotel_length_of_stayNUMERICHotel length of stayHotel length of stay.
hotel_price_bucketTEXTHotel price bucketHotel price bucket.
hotel_price_difference_percentageNUMERICHotel price difference percentageThe average price difference between the price offered by reporting hotel advertiser and the cheapest price offered by the competing advertiser.
hotel_rate_rule_idTEXTHotel rate rule idHotel rate rule ID.
hotel_rate_typeTEXTHotel rate typeHotel rate type.
hotel_setting_hotel_center_idNUMERICHotel setting hotel center idThe linked Hotel Center account.
hotel_stateTEXTHotel stateHotel state.
hourTEXTHourHour of day as a number between 0 and 23, inclusive.
hour_of_dayNUMERICHour of dayHour of day as a number between 0 and 23, inclusive.
idTEXTIdThe ID of the campaign.
impressionsNUMERICImpressionsCount of how often your ad has appeared on a search results page or website on the Google Network.
interaction_event_typesTEXTInteraction event typesThe types of payable and free interactions.
interaction_on_this_extensionBOOLEANInteraction on this extensionOnly used with feed item metrics. Indicates whether the interaction metrics occurred on the feed item itself or a different extension or ad unit.
interaction_rateNUMERICInteraction rateHow often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
interaction_typesTEXTInteraction typesThe types of payable and free interactions.
interactionsNUMERICInteractionsThe number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.
invalid_click_rateNUMERICInvalid click rateThe percentage of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period.
invalid_clicksNUMERICInvalid clicksNumber of clicks Google considers illegitimate and doesn't charge you for.
is_budget_explicitly_sharedBOOLEANIs budget explicitly sharedSpecifies whether the budget is explicitly shared. Defaults to true if unspecified in a create operation. If true, the budget was created with the purpose of sharing across one or more campaigns. If false, the budget was created with the intention of only being used with a single campaign. The budget's name and status will stay in sync with the campaign's name and status. Attempting to share the budget with a second campaign will result in an error. A non-shared budget can become an explicitly shared. The same operation must also assign the budget a name. A shared campaign budget can never become non-shared.
keyword_ad_group_criterionTEXTKeyword ad group criterionThe AdGroupCriterion resource name.
keyword_criterion_idTEXTKeyword Criterion IDThe Criterion ID for a keyword
keyword_info_match_typeTEXTKeyword info match typeThe match type of the keyword.
keyword_info_textTEXTKeyword info textThe text of the keyword (at most 80 characters and 10 words).
keyword_view_resource_nameTEXTKeyword view resource nameThe resource name of the keyword view. Keyword view resource names have the form: customers/{customer_id}/keywordViews/{ad_group_id}~{criterion_id}
label_idNUMERICLabel idId of the label. Read only.
label_nameTEXTLabel nameThe name of the label. This field is required and should not be empty when creating a new label. The length of this string should be between 1 and 80, inclusive.
label_resource_nameTEXTLabel resource nameName of the resource. Label resource names have the form: customers/{customer_id}/labels/{label_id}
label_statusTEXTLabel statusStatus of the label. Read only.
label_text_label_background_colorTEXTLabel text label background colorBackground color of the label in RGB format. This string must match the regular expression '^\#([a-fA-F0-9]{6}|[a-fA-F0-9]{3})$'. Note: The background color may not be visible for manager accounts.
label_text_label_descriptionTEXTLabel text label descriptionA short description of the label. The length must be no more than 200 characters.
labelsTEXTLabelsThe resource names of labels attached to this campaign.
landing_page_view_resource_nameTEXTLanding page view resource nameThe resource name of the landing page view. Landing page view resource names have the form: customers/{customer_id}/landingPageViews/{unexpanded_final_url_fingerprint}
language_criteria_idTEXTLanguage criteria idResource name of the language constant for the language of the product.
local_campaign_setting_location_source_typeTEXTLocal campaign setting location source typeThe location source type for this local campaign.
managerBOOLEANManagerWhether the customer is a manager.
manual_cpc_enhanced_cpc_enabledBOOLEANManual cpc enhanced cpc enabledWhether bids are to be enhanced based on conversion optimizer data.
manual_cpmTEXTManual cpmStandard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions.
manual_cpvTEXTManual cpvA bidding strategy that pays a configurable amount per video view.
maximize_conversion_value_cpc_bid_ceiling_microsNUMERICMaximize conversion value cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.
maximize_conversion_value_cpc_bid_floor_microsNUMERICMaximize conversion value cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.
maximize_conversion_value_target_roasNUMERICMaximize conversion value target roasThe target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.
maximize_conversions_cpc_bid_ceiling_microsNUMERICMaximize conversions cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.
maximize_conversions_cpc_bid_floor_microsNUMERICMaximize conversions cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.
maximize_conversions_target_cpaNUMERICMaximize conversions target cpaThe target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition.
merchant_idNUMERICMerchant idMerchant ID of the product.
message_chat_rateNUMERICMessage chat rateNumber of message chats initiated (message_chats) divided by the number of message impressions (message_impressions). Rate at which a user initiates a message chat from an ad impression with a messaging option and message tracking enabled. Note that this rate can be more than 1.0 for a given message impression.
message_chatsNUMERICMessage chatsNumber of message chats initiated for Click To Message impressions that were message tracking eligible.
message_impressionsNUMERICMessage impressionsNumber of Click To Message impressions that were message tracking eligible.
mobile_friendly_clicks_percentageNUMERICMobile friendly clicks percentageThe percentage of mobile clicks that go to a mobile-friendly page.
monthTEXTMonthMonth as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
month_of_yearTEXTMonth of yearMonth of the year, e.g., January.
nameTEXTNameThe name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
network_settings_target_content_networkBOOLEANNetwork settings target content networkWhether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion.
network_settings_target_google_searchBOOLEANNetwork settings target google searchWhether ads will be served with google.com search results.
network_settings_target_partner_search_networkBOOLEANNetwork settings target partner search networkWhether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts.
network_settings_target_search_networkBOOLEANNetwork settings target search networkWhether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true).
non_removed_campaign_countNUMERICNon removed campaign countThe number of non-removed campaigns attached to this bidding strategy. This field is read-only.
num_offline_impressionsNUMERICNum offline impressionsNumber of offline phone impressions.
num_offline_interactionsNUMERICNum offline interactionsNumber of offline phone calls.
offer_idTEXTOffer idItem ID of the product.
offline_interaction_rateNUMERICOffline interaction rateNumber of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions).
optimization_goal_setting_optimization_goal_typesTEXTOptimization goal setting optimization goal typesThe list of optimization goal types.
optimization_scoreNUMERICOptimization scoreOptimization score of the campaign. Optimization score is an estimate of how well a campaign is set to perform. It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the campaign is performing at full potential. This field is null for unscored campaigns. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only.
optimization_score_upliftNUMERICOptimization score upliftTotal optimization score uplift of all recommendations.
optimization_score_urlTEXTOptimization score urlURL for the optimization score page in the Google Ads web interface. This metric can be selected from customer or campaign, and can be segmented by segments.recommendation_type. For example, SELECT metrics.optimization_score_url, segments.recommendation_type FROM customer will return a URL for each unique (customer, recommendation_type) combination.
optimization_score_weightNUMERICOptimization score weightOptimization score weight of the customer. Optimization score weight can be used to compare/aggregate optimization scores across multiple non-manager customers. The aggregate optimization score of a manager is computed as the sum over all of their customers of Customer.optimization_score * Customer.optimization_score_weight. This field is 0 for all manager customers, and for unscored non-manager customers. This field is read-only.
owner_customer_idNUMERICOwner customer idThe ID of the Customer which owns the bidding strategy.
owner_descriptive_nameTEXTOwner descriptive namedescriptive_name of the Customer which owns the bidding strategy.
partner_hotel_idTEXTPartner hotel idPartner hotel ID.
pay_per_conversion_eligibility_failure_reasonsTEXTPay per conversion eligibility failure reasonsReasons why the customer is not eligible to use PaymentMode.CONVERSIONS. If the list is empty, the customer is eligible. This field is read-only.
payment_modeTEXTPayment modePayment mode for the campaign.
percent_cpc_bid_microsNUMERICPercent cpc bid microsThe percent cpc bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction].
percent_cpc_cpc_bid_ceiling_microsNUMERICPercent cpc cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined.
percent_cpc_enhanced_cpc_enabledBOOLEANPercent cpc enhanced cpc enabledAdjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not.
percent_new_visitorsNUMERICPercent new visitorsPercentage of first-time sessions (from people who had never visited your site before). Imported from Google Analytics.
periodTEXTPeriodPeriod over which to spend the budget. Defaults to DAILY if not specified.
phone_callsNUMERICPhone callsNumber of offline phone calls.
phone_impressionsNUMERICPhone impressionsNumber of offline phone impressions.
phone_through_rateNUMERICPhone through rateNumber of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions).
placeholder_typeTEXTPlaceholder typePlaceholder type. This is only used with feed item metrics.
policy_summary_approval_statusTEXTPolicy summary approval statusThe overall approval status of this ad, calculated based on the status of its individual policy topic entries.
policy_summary_policy_topic_entriesTEXTPolicy summary policy topic entriesThe list of policy findings for this ad.
policy_summary_review_statusTEXTPolicy summary review statusWhere in the review process this ad is.
product_aggregator_idNUMERICProduct aggregator idAggregator ID of the product.
product_bidding_category_level1TEXTProduct bidding category level1Bidding category (level 1) of the product.
product_bidding_category_level2TEXTProduct bidding category level2Bidding category (level 2) of the product.
product_bidding_category_level3TEXTProduct bidding category level3Bidding category (level 3) of the product.
product_bidding_category_level4TEXTProduct bidding category level4Bidding category (level 4) of the product.
product_bidding_category_level5TEXTProduct bidding category level5Bidding category (level 5) of the product.
product_brandTEXTProduct brandBrand of the product.
product_channelTEXTProduct channelChannel of the product.
product_channel_exclusivityTEXTProduct channel exclusivityChannel exclusivity of the product.
product_conditionTEXTProduct conditionCondition of the product.
product_countryTEXTProduct countryResource name of the geo target constant for the country of sale of the product.
product_custom_attribute0TEXTProduct custom attribute0Custom attribute 0 of the product.
product_custom_attribute1TEXTProduct custom attribute1Custom attribute 1 of the product.
product_custom_attribute2TEXTProduct custom attribute2Custom attribute 2 of the product.
product_custom_attribute3TEXTProduct custom attribute3Custom attribute 3 of the product.
product_custom_attribute4TEXTProduct custom attribute4Custom attribute 4 of the product.
product_item_idTEXTProduct item idItem ID of the product.
product_languageTEXTProduct languageResource name of the language constant for the language of the product.
product_merchant_idNUMERICProduct merchant idMerchant ID of the product.
product_store_idTEXTProduct store idStore ID of the product.
product_titleTEXTProduct titleTitle of the product.
product_type_l1TEXTProduct type l1Type (level 1) of the product.
product_type_l2TEXTProduct type l2Type (level 2) of the product.
product_type_l3TEXTProduct type l3Type (level 3) of the product.
product_type_l4TEXTProduct type l4Type (level 4) of the product.
product_type_l5TEXTProduct type l5Type (level 5) of the product.
quarterTEXTQuarterQuarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, e.g., the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
real_time_bidding_setting_opt_inBOOLEANReal time bidding setting opt inWhether the campaign is opted in to real-time bidding.
recommendation_typeTEXTRecommendation typeRecommendation type.
recommended_budget_amountNUMERICRecommended budget amountThe recommended budget amount. If no recommendation is available, this will be set to the budget amount. Amount is specified in micros, where one million is equivalent to one currency unit. This field is read-only.
recommended_budget_amount_microsNUMERICRecommended budget amount microsThe recommended budget amount. If no recommendation is available, this will be set to the budget amount. Amount is specified in micros, where one million is equivalent to one currency unit. This field is read-only.
recommended_budget_estimated_change_weekly_clicksNUMERICRecommended budget estimated change weekly clicksThe estimated change in weekly clicks if the recommended budget is applied. This field is read-only.
recommended_budget_estimated_change_weekly_cost_microsNUMERICRecommended budget estimated change weekly cost microsThe estimated change in weekly cost in micros if the recommended budget is applied. One million is equivalent to one currency unit. This field is read-only.
recommended_budget_estimated_change_weekly_interactionsNUMERICRecommended budget estimated change weekly interactionsThe estimated change in weekly interactions if the recommended budget is applied. This field is read-only.
recommended_budget_estimated_change_weekly_viewsNUMERICRecommended budget estimated change weekly viewsThe estimated change in weekly views if the recommended budget is applied. This field is read-only.
reference_countNUMERICReference countThe number of campaigns actively using the budget. This field is read-only.
relative_ctrNUMERICRelative ctrYour clickthrough rate (Ctr) divided by the average clickthrough rate of all advertisers on the websites that show your ads. Measures how your ads perform on Display Network sites compared to other ads on the same sites.
remarketing_setting_google_global_site_tagTEXTRemarketing setting google global site tagThe Google global site tag.
resource_nameTEXTResource nameThe resource name of the campaign. Campaign resource names have the form: customers/{customer_id}/campaigns/{campaign_id}
search_absolute_top_impression_shareNUMERICSearch absolute top impression shareThe percentage of the customer's Shopping or Search ad impressions that are shown in the most prominent Shopping position. See https://support.google.com/google-ads/answer/7501826 for details. Any value below 0.1 is reported as 0.0999.
search_budget_lost_absolute_top_impression_shareNUMERICSearch budget lost absolute top impression shareThe number estimating how often your ad wasn't the very first ad above the organic search results due to a low budget. Note: Search budget lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
search_budget_lost_impression_shareNUMERICSearch budget lost impression shareThe estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
search_budget_lost_top_impression_shareNUMERICSearch budget lost top impression shareThe number estimating how often your ad didn't show anywhere above the organic search results due to a low budget. Note: Search budget lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
search_click_shareNUMERICSearch click shareThe number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. Note: Search click share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
search_engine_results_page_typeTEXTSearch engine results page typeType of the search engine results page.
search_exact_match_impression_shareNUMERICSearch exact match impression shareThe impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. Note: Search exact match impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
search_impression_shareNUMERICSearch impression shareThe impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
search_rank_lost_absolute_top_impression_shareNUMERICSearch rank lost absolute top impression shareThe number estimating how often your ad wasn't the very first ad above the organic search results due to poor Ad Rank. Note: Search rank lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
search_rank_lost_impression_shareNUMERICSearch rank lost impression shareThe estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
search_rank_lost_top_impression_shareNUMERICSearch rank lost top impression shareThe number estimating how often your ad didn't show anywhere above the organic search results due to poor Ad Rank. Note: Search rank lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
search_termTEXTSearch termThe search term.
search_term_match_typeTEXTSearch term match typeMatch type of the keyword that triggered the ad, including variants.
search_term_view_ad_groupTEXTSearch term view ad groupThe ad group the search term served in.
search_term_view_ad_group_idTEXTSearch Term View Ad Group IDThe Ad Group ID for a search term
search_term_view_campaign_idTEXTSearch Term View Campaign IDThe Campaign ID for a search term
search_term_view_keyword_idTEXTSearch Term View Keyword IDThe Keyword ID for a search term
search_term_view_resource_nameTEXTSearch term view resource nameThe resource name of the search term view. Search term view resource names have the form: customers/{customer_id}/searchTermViews/{campaign_id}~{ad_group_id}~{URL-base64_search_term}
search_term_view_search_termTEXTSearch term view search termThe search term.
search_term_view_statusTEXTSearch term view statusIndicates whether the search term is currently one of your targeted or excluded keywords.
search_top_impression_shareNUMERICSearch top impression shareThe impressions you've received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. Note: Search top impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
selective_optimization_conversion_actionsTEXTSelective optimization conversion actionsThe selected set of conversion actions for optimizing this campaign.
serving_statusTEXTServing statusThe ad serving status of the campaign.
shopping_performance_view_resource_nameTEXTShopping performance view resource nameThe resource name of the Shopping performance view. Shopping performance view resource names have the form: customers/{customer_id}/shoppingPerformanceView
shopping_setting_campaign_priorityNUMERICShopping setting campaign priorityPriority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set.
shopping_setting_enable_localBOOLEANShopping setting enable localWhether to include local products.
shopping_setting_merchant_idNUMERICShopping setting merchant idID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns.
shopping_setting_sales_countryTEXTShopping setting sales countrySales country of products to include in the campaign. This field is required for Shopping campaigns. This field is immutable. This field is optional for non-Shopping campaigns, but it must be equal to 'ZZ' if set.
sk_ad_network_conversion_valueNUMERICSk ad network conversion valueiOS Store Kit Ad Network conversion value. Null value means this segment is not applicable, e.g. non-iOS campaign.
sk_ad_network_conversionsNUMERICSk ad network conversionsThe number of iOS Store Kit Ad Network conversions.
slotTEXTSlotPosition of the ad.
sourceTEXTSourceThe name of the connector ("google_ads")
speed_scoreNUMERICSpeed scoreA measure of how quickly your page loads after clicks on your mobile ads. The score is a range from 1 to 10, 10 being the fastest.
spendNUMERICSpendThe sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
start_dateDATEStart dateThe date when campaign started.
statusTEXTStatusThe status of the campaign. When a new campaign is added, the status defaults to ENABLED.
store_idTEXTStore idStore ID of the product.
target_cpaNUMERICTarget cpaThe effective target CPA (cost-per-acquisition). This field is read-only.
target_cpa_bid_sourceTEXTTarget cpa bid sourceSource of the effective target CPA. This field is read-only.
target_cpa_cpc_bid_ceiling_microsNUMERICTarget cpa cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
target_cpa_cpc_bid_floor_microsNUMERICTarget cpa cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
target_cpa_microsNUMERICTarget cpa microsThe target CPA (cost-per-acquisition). If the ad group's campaign bidding strategy is TargetCpa or MaximizeConversions (with its target_cpa field set), then this field overrides the target CPA specified in the campaign's bidding strategy. Otherwise, this value is ignored.
target_cpa_target_cpa_microsNUMERICTarget cpa target cpa microsAverage CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
target_cpmTEXTTarget cpmA bidding strategy that automatically optimizes cost per thousand impressions.
target_cpm_microsNUMERICTarget cpm microsAverage amount in micros that the advertiser is willing to pay for every thousand times the ad is shown.
target_impression_share_cpc_bid_ceiling_microsNUMERICTarget impression share cpc bid ceiling microsThe highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
target_impression_share_locationTEXTTarget impression share locationThe targeted location on the search results page.
target_impression_share_location_fraction_microsNUMERICTarget impression share location fraction microsThe desired fraction of ads to be shown in the targeted location in micros. E.g. 1% equals 10,000.
target_roasNUMERICTarget roasThe target ROAS (return-on-ad-spend) override. If the ad group's campaign bidding strategy is TargetRoas or MaximizeConversionValue (with its target_roas field set), then this field overrides the target ROAS specified in the campaign's bidding strategy. Otherwise, this value is ignored.
target_roas_cpc_bid_ceiling_microsNUMERICTarget roas cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
target_roas_cpc_bid_floor_microsNUMERICTarget roas cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
target_roas_target_roasNUMERICTarget roas target roasThe desired revenue (based on conversion data) per unit of spend.
target_spend_cpc_bid_ceiling_microsNUMERICTarget spend cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
target_spend_target_spend_microsNUMERICTarget spend target spend microsThe spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.
targeting_setting_target_restrictionsTEXTTargeting setting target restrictionsThe per-targeting-dimension setting to restrict the reach of your campaign or ad group.
test_accountBOOLEANTest accountWhether the customer is a test account.
text_label_background_colorTEXTText label background colorBackground color of the label in RGB format. This string must match the regular expression '^\#([a-fA-F0-9]{6}|[a-fA-F0-9]{3})$'. Note: The background color may not be visible for manager accounts.
text_label_descriptionTEXTText label descriptionA short description of the label. The length must be no more than 200 characters.
time_zoneTEXTTime zoneThe local timezone ID of the customer.
top_impression_percentageNUMERICTop impression percentageThe percent of your ad impressions that are shown anywhere above the organic search results.
total_amountNUMERICTotal amountThe lifetime amount of the budget, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit.
total_amount_microsNUMERICTotal amount microsThe lifetime amount of the budget, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit.
totalcostNUMERICTotal CostThe sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
tracking_setting_tracking_urlTEXTTracking setting tracking urlThe url used for dynamic tracking.
tracking_url_templateTEXTTracking url templateThe URL template for constructing a tracking URL.
transactionrevenueNUMERICTransactionrevenueThe value of all conversions.
transactionsNUMERICTransactionsThe total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
typeTEXTTypeThe type of the ad group.
url_custom_parametersTEXTUrl custom parametersThe list of mappings used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls.
url_expansion_opt_outBOOLEANUrl expansion opt outRepresents opting out of URL expansion to more targeted URLs. If opted out (true), only the final URLs in the asset group or URLs specified in the advertiser's Google Merchant Center or business data feeds are targeted. If opted in (false), the entire domain will be targeted. This field can only be set for Performance Max campaigns, where the default value is false.
valid_accelerated_mobile_pages_clicks_percentageNUMERICValid accelerated mobile pages clicks percentageThe percentage of ad clicks to Accelerated Mobile Pages (AMP) landing pages that reach a valid AMP page.
value_per_all_conversionNUMERICValue per all conversionThe value of all conversions divided by the number of all conversions.
value_per_all_conversionsNUMERICValue per all conversionsThe value of all conversions divided by the number of all conversions.
value_per_all_conversions_by_conversion_dateNUMERICValue per all conversions by conversion dateThe value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
value_per_conversionNUMERICValue per conversionThe value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
value_per_conversions_by_conversion_dateNUMERICValue per conversions by conversion dateThe value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
value_per_current_model_attributed_conversionNUMERICValue per current model attributed conversionThe value of current model attributed conversions divided by the number of the conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
vanity_pharma_vanity_pharma_display_url_modeTEXTVanity pharma vanity pharma display url modeThe display mode for vanity pharma URLs.
vanity_pharma_vanity_pharma_textTEXTVanity pharma vanity pharma textThe text that will be displayed in display URL of the text ad when website description is the selected display mode for vanity pharma URLs.
video_brand_safety_suitabilityTEXTVideo brand safety suitability3-Tier Brand Safety setting for the campaign.
video_quartile100_rateNUMERICVideo quartile100 ratePercentage of impressions where the viewer watched all of your video.
video_quartile25_rateNUMERICVideo quartile25 ratePercentage of impressions where the viewer watched 25% of your video.
video_quartile50_rateNUMERICVideo quartile50 ratePercentage of impressions where the viewer watched 50% of your video.
video_quartile75_rateNUMERICVideo quartile75 ratePercentage of impressions where the viewer watched 75% of your video.
video_quartile_p100_rateNUMERICVideo quartile p100 ratePercentage of impressions where the viewer watched all of your video.
video_quartile_p25_rateNUMERICVideo quartile p25 ratePercentage of impressions where the viewer watched 25% of your video.
video_quartile_p50_rateNUMERICVideo quartile p50 ratePercentage of impressions where the viewer watched 50% of your video.
video_quartile_p75_rateNUMERICVideo quartile p75 ratePercentage of impressions where the viewer watched 75% of your video.
video_view_rateNUMERICVideo view rateThe number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads.
video_viewsNUMERICVideo viewsThe number of times your video ads were viewed.
view_through_conversionsNUMERICView through conversionsThe total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g., clicking on) another ad.
weekTEXTWeekWeek as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
yearTEXTYearYear, formatted as yyyy.

You can find additional metrics and dimensions in the Google Ads API documentation here

Google Ads API Documentation

Simply add any metric or dimension you want to the query and it starts appearing in your report.

Customizing your request:

For the sake of an example, I want to add the CTR metrics and the Advertising Channel Type dimension to my report. Here is how my API query looks:

https://connectors.windsor.ai/google_ads?api_key=[your API key]&date_preset=last_7d&fields=campaign,spend,date,Ctr,advertising_channel_type&_renderer=csv
Importing your custom conversion events from the Google Ads connector
https://connectors.windsor.ai/google_ads?api_key=[your API key]&date_preset=last_7d&fields=Conversions,campaign,date,conversion_type_name,conversion_category_name,external_conversion_source
Importing all conversions grouped together with additional metrics like clicks, impressions, spend, …
https://connectors.windsor.ai/google_ads?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source,ctr,conversions,cost_per_conversion

Google Analytics Connector

google analytics 1 2

Sample API query

https://connectors.windsor.ai/googleanalytics?api_key=[your API key]&date_preset=last_7d&fields=source,medium,campaign,transactions&_renderer=csv

Another example here. If I want to pull the country dimension from my Google Analytics data the query looks like this:

https://connectors.windsor.ai/googleanalytics?api_key=[your API key]&date_preset=last_7d&fields=source,medium,campaign,transactions,country

Fields

IDTypeNameDescription
14dayusersNUMERIC14 Day Active UsersTotal number of 14-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 14-day period ending on the given date.
1dayusersNUMERIC1 Day Active UsersTotal number of 1-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 1-day period ending on the given date.
28dayusersNUMERIC28 Day Active UsersTotal number of 28-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 28-day period ending on the given date.
30dayusersNUMERIC30 Day Active UsersTotal number of 30-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 30-day period ending on the given date.
7dayusersNUMERIC7 Day Active UsersTotal number of 7-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 7-day period ending on the given date.
account_idTEXTAccount IDGoogle Analytics view ID
account_nameTEXTAccount NameGoogle Analytics view name
adclicksNUMERICAd ClicksTotal number of times users have clicked on an ad to reach the property.
adcontentTEXTAd ContentFor manual campaign tracking, it is the value of the utm_content campaign tracking parameter. For AdWords autotagging, it is the first line of the text for the online Ad campaign. If you use mad libs for the AdWords content, it contains the keywords you provided for the mad libs keyword match. If you use none of the above, its value is (not set).
adcostNUMERICAd CostDerived cost for the advertising campaign. Its currency is the one you set in the AdWords account.
addestinationurlTEXTDestination URLThe URL to which the AdWords ads referred traffic.
addisplayurlTEXTDisplay URLThe URL the AdWords ads displayed.
addistributionnetworkTEXTAd Distribution NetworkThe network (Content, Search, Search partners, etc.) used to deliver the ads.
adformatTEXTAd FormatThe AdWords ad format (Text, Image, Flash, Video, etc.).
adgroupTEXTGoogle Ads: Ad GroupThe name of the AdWords ad group.
adkeywordmatchtypeTEXTKeyword Match TypeThe match type (Phrase, Exact, or Broad) applied to the keywords. For details, see https://support.google.com/adwords/answer/2472708.
admatchedqueryTEXTAd Matched QueryThe search query that triggered impressions.
admatchtypeTEXTQuery Match TypeThe match type (Phrase, Exact, Broad, etc.) applied for users' search term. Ads on the content network are identified as "Content network". For details, see https://support.google.com/adwords/answer/2472708?hl=en.
adplacementdomainTEXTPlacement DomainThe domain where the ads on the content network were placed.
adplacementurlTEXTPlacement URLThe URL where the ads were placed on the content network.
adquerywordcountTEXTQuery Word CountThe number of words in the search query.
adslotTEXTGoogle Ads: Ad SlotThe location (Top, RHS, or not set) of the advertisement on the hosting page.
adtargetingoptionTEXTPlacement TypeIt is Automatic placements or Managed placements, indicating how the ads were managed on the content network.
adtargetingtypeTEXTTargeting TypeThis (keyword, placement, or vertical targeting) indicates how the AdWords ads were targeted.
adwordsadgroupidTEXTGoogle Ads Ad Group IDAdWords API AdGroup.id.
adwordscampaignidTEXTGoogle Ads Campaign IDAdWords API Campaign.id.
adwordscreativeidTEXTGoogle Ads Creative IDAdWords API Ad.id.
adwordscriteriaidTEXTGoogle Ads Criteria IDAdWords API Criterion.id. The geographical targeting Criteria IDs are listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.
adwordscustomeridTEXTGoogle Ads Customer IDCustomer's AdWords ID, corresponding to AdWords API AccountInfo.customerId.
adxclicksNUMERICAdX ClicksThe number of times AdX ads were clicked on the site.
adxcoverageNUMERICAdX CoverageCoverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help identify sites where the Ad Exchange account isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100
adxctrNUMERICAdX CTRThe percentage of pageviews that resulted in a click on an Ad Exchange ad.
adxecpmNUMERICAdX eCPMThe effective cost per thousand pageviews. It is the Ad Exchange revenue per 1,000 pageviews.
adximpressionsNUMERICAdX ImpressionsAn Ad Exchange ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions.
adximpressionspersessionNUMERICAdX Impressions / SessionThe ratio of Ad Exchange ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions).
adxmonetizedpageviewsNUMERICAdX Monetized PageviewsThis measures the total number of pageviews on the property that were shown with an ad from the linked Ad Exchange account. Note that a single page can have multiple ad units.
adxrevenueNUMERICAdX RevenueThe total estimated revenue from Ad Exchange ads.
adxrevenueper1000sessionsNUMERICAdX Revenue / 1000 SessionsThe total estimated revenue from Ad Exchange ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site, not on ad impressions.
adxviewableimpressionspercentNUMERICAdX Viewable Impressions %The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen.
affiliationTEXTAffiliationA product affiliation to designate a supplying company or brick and mortar location.
avgdomainlookuptimeNUMERICAvg. Domain Lookup Time (sec)The average time (in seconds) spent in DNS lookup for this page.
avgdomcontentloadedtimeNUMERICAvg. Document Content Loaded Time (sec)The average time (in seconds) the browser takes to parse the document.
avgdominteractivetimeNUMERICAvg. Document Interactive Time (sec)The average time (in seconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts.
avgeventvalueNUMERICAvg. ValueThe average value of an event.
avgpagedownloadtimeNUMERICAvg. Page Download Time (sec)The average time (in seconds) to download this page.
avgpageloadtimeNUMERICAvg. Page Load Time (sec)The average time (in seconds) pages from the sample set take to load, from initiation of the pageview (e.g., a click on a page link) to load completion in the browser.
avgredirectiontimeNUMERICAvg. Redirection Time (sec)The average time (in seconds) spent in redirects before fetching this page. If there are no redirects, this is 0.
avgsearchdepthNUMERICAvg. Search DepthThe average number of pages people viewed after performing a search.
avgsearchdurationNUMERICAdverage Time after SearchThe average time (in seconds) users, after searching, spent on the property.
avgsearchresultviewsNUMERICResults Pageviews / SearchThe average number of times people viewed a page as a result of a search.
avgserverconnectiontimeNUMERICAvg. Server Connection Time (sec)The average time (in seconds) spent in establishing a TCP connection to this page.
avgserverresponsetimeNUMERICAvg. Server Response Time (sec)The average time (in seconds) the site's server takes to respond to users' requests; this includes the network time from users' locations to the server.
avgsessiondurationNUMERICAvg. Session DurationThe average duration (in seconds) of users' sessions.
avgtimeonpageNUMERICAvg. Time on PageThe average time users spent viewing this page or a set of pages.
bouncerateNUMERICBounce RateThe percentage of single-page session (i.e., session in which the person left the property from the first page).
bouncesNUMERICBouncesThe total number of single page (or single interaction hit) sessions for the property.
browserTEXTBrowserThe name of users' browsers, for example, Internet Explorer or Firefox.
browsersizeTEXTBrowser SizeThe viewport size of users' browsers. A session-scoped dimension, browser size captures the initial dimensions of the viewport in pixels and is formatted as width x height, for example, 1920x960.
browserversionTEXTBrowser VersionThe version of users' browsers, for example, 2.0.0.14.
buytodetailrateNUMERICBuy-to-Detail RateUnique purchases divided by views of product detail pages (Enhanced Ecommerce).
campaignTEXTCampaignFor manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For AdWords autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set).
campaigncodeTEXTCampaign CodeFor manual campaign tracking, it is the value of the utm_id campaign tracking parameter.
carttodetailrateNUMERICCart-to-Detail RateProduct adds divided by views of product details (Enhanced Ecommerce).
channel_groupingTEXTDefault Channel Grouping (duplicate)The Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings).
channelgroupingTEXTDefault Channel GroupingThe Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings).
checkoutoptionsTEXTCheckout OptionsUser options specified during the checkout process, e.g., FedEx, DHL, UPS for delivery options; Visa, MasterCard, AmEx for payment options. This dimension should be used with ga:shoppingStage (Enhanced Ecommerce).
cityTEXTCityUsers' city, derived from their IP addresses or Geographical IDs.
cityidTEXTCity IDUsers' city ID, derived from their IP addresses or Geographical IDs. The city IDs are the same as the Criteria IDs found at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.
clientidTEXTclientid from google analyticsclientid from google analytics.
continentTEXTContinentUsers' continent, derived from users' IP addresses or Geographical IDs.
continentidTEXTContinent IDUsers' continent ID, derived from users' IP addresses or Geographical IDs.
costperconversionNUMERICCost per ConversionThe cost per conversion (including ecommerce and goal conversions) for the property.
costpergoalconversionNUMERICCost per Goal ConversionThe cost per goal conversion for the property.
costpertransactionNUMERICCost per TransactionThe cost per transaction for the property.
countryTEXTCountryUsers' country, derived from their IP addresses or Geographical IDs.
countryisocodeTEXTCountry ISO CodeUsers' country's ISO code (in ISO-3166-1 alpha-2 format), derived from their IP addresses or Geographical IDs. For example, BR for Brazil, CA for Canada.
cpcNUMERICCPCCost to advertiser per click.
cpmNUMERICCPMCost per thousand impressions.
ctrNUMERICCTRClick-through-rate for the ad. This is equal to the number of clicks divided by the number of impressions for the ad (e.g., how many times users clicked on one of the ads where that ad appeared).
currencycodeTEXTCurrency CodeThe local currency code (based on ISO 4217 standard) of the transaction.
data_driven_conversionsNUMERICData driven conversions (All goals)The total data driven conversions for all goals.
data_driven_revenueNUMERICData driven revenueThe total data driven revenue.
datasourceTEXTData SourceThe data source of a hit. By default, hits sent from analytics.js are reported as "web" and hits sent from the mobile SDKs are reported as "app". These values can be overridden in the Measurement Protocol.
dateDATEDateThe date of the session formatted as YYYYMMDD.
datehourTIMESTAMPHour of DayCombined values of ga:date and ga:hour formated as YYYYMMDDHH.
datehourminuteTIMESTAMPDate Hour and MinuteCombined values of ga:date, ga:hour and ga:minute formated as YYYYMMDDHHMM.
dayTEXTDay of the monthThe day of the month, a two-digit number from 01 to 31.
dayofweekTEXTDay of WeekDay of the week, a one-digit number from 0 (Sunday) to 6 (Saturday).
dayofweeknameTEXTDay of Week NameName (in English) of the day of the week.
dayssincelastsessionTEXTDays Since Last SessionThe number of days elapsed since users last visited the property, used to calculate user loyalty.
daystotransactionTEXTDays to TransactionThe number of days between users' purchases and the most recent campaign source prior to the purchase.
devicecategoryTEXTDevice CategoryThe type of device: desktop, tablet, or mobile.
domainlookuptimeNUMERICDomain Lookup Time (ms)The total time (in milliseconds) all samples spent in DNS lookup for this page.
domcontentloadedtimeNUMERICDocument Content Loaded Time (ms)The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded). When parsing of the document is finished, the Document Object Model (DOM) is ready, but the referenced style sheets, images, and subframes may not be finished loading. This is often the starting point of Javascript framework execution, e.g., JQuery's onready() callback.
dominteractivetimeNUMERICDocument Interactive Time (ms)The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document (DOMInteractive). At this time, users can interact with the Document Object Model even though it is not fully loaded.
domlatencymetricssampleNUMERICDOM Latency Metrics SampleSample set (or count) of pageviews used to calculate the averages for site speed DOM metrics. This metric is used to calculate ga:avgDomContentLoadedTime and ga:avgDomInteractiveTime.
entrancerateNUMERICEntrances / PageviewsThe percentage of pageviews in which this page was the entrance.
entrancesNUMERICEntrancesThe number of entrances to the property measured as the first pageview in a session, typically used with landingPagePath.
eventactionTEXTEvent ActionEvent action.
eventcategoryTEXTEvent CategoryThe event category.
eventlabelTEXTEvent LabelEvent label.
eventspersessionwitheventNUMERICEvents / Session with EventThe average number of events per session with event.
eventspervisitwitheventNUMERICEvents / Session with Event (deprecated)The average number of events per session with event.
eventvalueNUMERICEvent ValueTotal value of events for the profile.
exitpagepathTEXTExit PageThe last page or exit page in users' sessions.
exitrateNUMERIC% ExitThe percentage of exits from the property that occurred out of the total pageviews.
exitsNUMERICExitsThe number of exits from the property.
first_touch_conversionsNUMERICFirst touch conversions (All goals)The total first touch conversions for all goals.
first_touch_revenueNUMERICFirst touch revenueThe total first touch revenue.
flashversionTEXTFlash VersionThe version of Flash, including minor versions, supported by users' browsers.
fullreferrerTEXTFull ReferrerThe full referring URL including the hostname and path.
genderTEXTGenderGender of users.
goal10_data_driven_conversionsTEXTGoal 10 Data driven CompletionsThe total number of Data driven completions for Goal 10.
goal10_data_driven_revenueTEXTGoal 10 Data driven valueThe total Data driven value for Goal 10
goal10_first_touch_conversionsTEXTGoal 10 First touch CompletionsThe total number of First touch completions for Goal 10.
goal10_first_touch_revenueTEXTGoal 10 First touch valueThe total First touch value for Goal 10
goal10_last_touch_conversionsTEXTGoal 10 Last touch CompletionsThe total number of Last touch completions for Goal 10.
goal10_last_touch_revenueTEXTGoal 10 Last touch valueThe total Last touch value for Goal 10
goal10_linear_touch_conversionsTEXTGoal 10 Linear touch CompletionsThe total number of Linear touch completions for Goal 10.
goal10_linear_touch_revenueTEXTGoal 10 Linear touch valueThe total Linear touch value for Goal 10
goal10completionsNUMERICGoal 10 CompletionsThe total number of completions for Goal 10.
goal10valueNUMERICGoal 10 ValueThe total numeric value for Goal 10.
goal11_data_driven_conversionsTEXTGoal 11 Data driven CompletionsThe total number of Data driven completions for Goal 11.
goal11_data_driven_revenueTEXTGoal 11 Data driven valueThe total Data driven value for Goal 11
goal11_first_touch_conversionsTEXTGoal 11 First touch CompletionsThe total number of First touch completions for Goal 11.
goal11_first_touch_revenueTEXTGoal 11 First touch valueThe total First touch value for Goal 11
goal11_last_touch_conversionsTEXTGoal 11 Last touch CompletionsThe total number of Last touch completions for Goal 11.
goal11_last_touch_revenueTEXTGoal 11 Last touch valueThe total Last touch value for Goal 11
goal11_linear_touch_conversionsTEXTGoal 11 Linear touch CompletionsThe total number of Linear touch completions for Goal 11.
goal11_linear_touch_revenueTEXTGoal 11 Linear touch valueThe total Linear touch value for Goal 11
goal11completionsNUMERICGoal 11 CompletionsThe total number of completions for Goal 11.
goal11valueNUMERICGoal 11 ValueThe total numeric value for Goal 11.
goal12_data_driven_conversionsTEXTGoal 12 Data driven CompletionsThe total number of Data driven completions for Goal 12.
goal12_data_driven_revenueTEXTGoal 12 Data driven valueThe total Data driven value for Goal 12
goal12_first_touch_conversionsTEXTGoal 12 First touch CompletionsThe total number of First touch completions for Goal 12.
goal12_first_touch_revenueTEXTGoal 12 First touch valueThe total First touch value for Goal 12
goal12_last_touch_conversionsTEXTGoal 12 Last touch CompletionsThe total number of Last touch completions for Goal 12.
goal12_last_touch_revenueTEXTGoal 12 Last touch valueThe total Last touch value for Goal 12
goal12_linear_touch_conversionsTEXTGoal 12 Linear touch CompletionsThe total number of Linear touch completions for Goal 12.
goal12_linear_touch_revenueTEXTGoal 12 Linear touch valueThe total Linear touch value for Goal 12
goal12completionsNUMERICGoal 12 CompletionsThe total number of completions for Goal 12.
goal12valueNUMERICGoal 12 ValueThe total numeric value for Goal 12.
goal13_data_driven_conversionsTEXTGoal 13 Data driven CompletionsThe total number of Data driven completions for Goal 13.
goal13_data_driven_revenueTEXTGoal 13 Data driven valueThe total Data driven value for Goal 13
goal13_first_touch_conversionsTEXTGoal 13 First touch CompletionsThe total number of First touch completions for Goal 13.
goal13_first_touch_revenueTEXTGoal 13 First touch valueThe total First touch value for Goal 13
goal13_last_touch_conversionsTEXTGoal 13 Last touch CompletionsThe total number of Last touch completions for Goal 13.
goal13_last_touch_revenueTEXTGoal 13 Last touch valueThe total Last touch value for Goal 13
goal13_linear_touch_conversionsTEXTGoal 13 Linear touch CompletionsThe total number of Linear touch completions for Goal 13.
goal13_linear_touch_revenueTEXTGoal 13 Linear touch valueThe total Linear touch value for Goal 13
goal13completionsNUMERICGoal 13 CompletionsThe total number of completions for Goal 13.
goal13valueNUMERICGoal 13 ValueThe total numeric value for Goal 13.
goal14_data_driven_conversionsTEXTGoal 14 Data driven CompletionsThe total number of Data driven completions for Goal 14.
goal14_data_driven_revenueTEXTGoal 14 Data driven valueThe total Data driven value for Goal 14
goal14_first_touch_conversionsTEXTGoal 14 First touch CompletionsThe total number of First touch completions for Goal 14.
goal14_first_touch_revenueTEXTGoal 14 First touch valueThe total First touch value for Goal 14
goal14_last_touch_conversionsTEXTGoal 14 Last touch CompletionsThe total number of Last touch completions for Goal 14.
goal14_last_touch_revenueTEXTGoal 14 Last touch valueThe total Last touch value for Goal 14
goal14_linear_touch_conversionsTEXTGoal 14 Linear touch CompletionsThe total number of Linear touch completions for Goal 14.
goal14_linear_touch_revenueTEXTGoal 14 Linear touch valueThe total Linear touch value for Goal 14
goal14completionsNUMERICGoal 14 CompletionsThe total number of completions for Goal 14.
goal14valueNUMERICGoal 14 ValueThe total numeric value for Goal 14.
goal15_data_driven_conversionsTEXTGoal 15 Data driven CompletionsThe total number of Data driven completions for Goal 15.
goal15_data_driven_revenueTEXTGoal 15 Data driven valueThe total Data driven value for Goal 15
goal15_first_touch_conversionsTEXTGoal 15 First touch CompletionsThe total number of First touch completions for Goal 15.
goal15_first_touch_revenueTEXTGoal 15 First touch valueThe total First touch value for Goal 15
goal15_last_touch_conversionsTEXTGoal 15 Last touch CompletionsThe total number of Last touch completions for Goal 15.
goal15_last_touch_revenueTEXTGoal 15 Last touch valueThe total Last touch value for Goal 15
goal15_linear_touch_conversionsTEXTGoal 15 Linear touch CompletionsThe total number of Linear touch completions for Goal 15.
goal15_linear_touch_revenueTEXTGoal 15 Linear touch valueThe total Linear touch value for Goal 15
goal15completionsNUMERICGoal 15 CompletionsThe total number of completions for Goal 15.
goal15valueNUMERICGoal 15 ValueThe total numeric value for Goal 15.
goal16_data_driven_conversionsTEXTGoal 16 Data driven CompletionsThe total number of Data driven completions for Goal 16.
goal16_data_driven_revenueTEXTGoal 16 Data driven valueThe total Data driven value for Goal 16
goal16_first_touch_conversionsTEXTGoal 16 First touch CompletionsThe total number of First touch completions for Goal 16.
goal16_first_touch_revenueTEXTGoal 16 First touch valueThe total First touch value for Goal 16
goal16_last_touch_conversionsTEXTGoal 16 Last touch CompletionsThe total number of Last touch completions for Goal 16.
goal16_last_touch_revenueTEXTGoal 16 Last touch valueThe total Last touch value for Goal 16
goal16_linear_touch_conversionsTEXTGoal 16 Linear touch CompletionsThe total number of Linear touch completions for Goal 16.
goal16_linear_touch_revenueTEXTGoal 16 Linear touch valueThe total Linear touch value for Goal 16
goal16completionsNUMERICGoal 16 CompletionsThe total number of completions for Goal 16.
goal16valueNUMERICGoal 16 ValueThe total numeric value for Goal 16.
goal17_data_driven_conversionsTEXTGoal 17 Data driven CompletionsThe total number of Data driven completions for Goal 17.
goal17_data_driven_revenueTEXTGoal 17 Data driven valueThe total Data driven value for Goal 17
goal17_first_touch_conversionsTEXTGoal 17 First touch CompletionsThe total number of First touch completions for Goal 17.
goal17_first_touch_revenueTEXTGoal 17 First touch valueThe total First touch value for Goal 17
goal17_last_touch_conversionsTEXTGoal 17 Last touch CompletionsThe total number of Last touch completions for Goal 17.
goal17_last_touch_revenueTEXTGoal 17 Last touch valueThe total Last touch value for Goal 17
goal17_linear_touch_conversionsTEXTGoal 17 Linear touch CompletionsThe total number of Linear touch completions for Goal 17.
goal17_linear_touch_revenueTEXTGoal 17 Linear touch valueThe total Linear touch value for Goal 17
goal17completionsNUMERICGoal 17 CompletionsThe total number of completions for Goal 17.
goal17valueNUMERICGoal 17 ValueThe total numeric value for Goal 17.
goal18_data_driven_conversionsTEXTGoal 18 Data driven CompletionsThe total number of Data driven completions for Goal 18.
goal18_data_driven_revenueTEXTGoal 18 Data driven valueThe total Data driven value for Goal 18
goal18_first_touch_conversionsTEXTGoal 18 First touch CompletionsThe total number of First touch completions for Goal 18.
goal18_first_touch_revenueTEXTGoal 18 First touch valueThe total First touch value for Goal 18
goal18_last_touch_conversionsTEXTGoal 18 Last touch CompletionsThe total number of Last touch completions for Goal 18.
goal18_last_touch_revenueTEXTGoal 18 Last touch valueThe total Last touch value for Goal 18
goal18_linear_touch_conversionsTEXTGoal 18 Linear touch CompletionsThe total number of Linear touch completions for Goal 18.
goal18_linear_touch_revenueTEXTGoal 18 Linear touch valueThe total Linear touch value for Goal 18
goal18completionsNUMERICGoal 18 CompletionsThe total number of completions for Goal 18.
goal18valueNUMERICGoal 18 ValueThe total numeric value for Goal 18.
goal19_data_driven_conversionsTEXTGoal 19 Data driven CompletionsThe total number of Data driven completions for Goal 19.
goal19_data_driven_revenueTEXTGoal 19 Data driven valueThe total Data driven value for Goal 19
goal19_first_touch_conversionsTEXTGoal 19 First touch CompletionsThe total number of First touch completions for Goal 19.
goal19_first_touch_revenueTEXTGoal 19 First touch valueThe total First touch value for Goal 19
goal19_last_touch_conversionsTEXTGoal 19 Last touch CompletionsThe total number of Last touch completions for Goal 19.
goal19_last_touch_revenueTEXTGoal 19 Last touch valueThe total Last touch value for Goal 19
goal19_linear_touch_conversionsTEXTGoal 19 Linear touch CompletionsThe total number of Linear touch completions for Goal 19.
goal19_linear_touch_revenueTEXTGoal 19 Linear touch valueThe total Linear touch value for Goal 19
goal19completionsNUMERICGoal 19 CompletionsThe total number of completions for Goal 19.
goal19valueNUMERICGoal 19 ValueThe total numeric value for Goal 19.
goal1_data_driven_conversionsTEXTGoal 1 Data driven CompletionsThe total number of Data driven completions for Goal 1.
goal1_data_driven_revenueTEXTGoal 1 Data driven valueThe total Data driven value for Goal 1
goal1_first_touch_conversionsTEXTGoal 1 First touch CompletionsThe total number of First touch completions for Goal 1.
goal1_first_touch_revenueTEXTGoal 1 First touch valueThe total First touch value for Goal 1
goal1_last_touch_conversionsTEXTGoal 1 Last touch CompletionsThe total number of Last touch completions for Goal 1.
goal1_last_touch_revenueTEXTGoal 1 Last touch valueThe total Last touch value for Goal 1
goal1_linear_touch_conversionsTEXTGoal 1 Linear touch CompletionsThe total number of Linear touch completions for Goal 1.
goal1_linear_touch_revenueTEXTGoal 1 Linear touch valueThe total Linear touch value for Goal 1
goal1completionsNUMERICGoal 1 CompletionsThe total number of completions for Goal 1.
goal1valueNUMERICGoal 1 ValueThe total numeric value for Goal 1.
goal20_data_driven_conversionsTEXTGoal 20 Data driven CompletionsThe total number of Data driven completions for Goal 20.
goal20_data_driven_revenueTEXTGoal 20 Data driven valueThe total Data driven value for Goal 20
goal20_first_touch_conversionsTEXTGoal 20 First touch CompletionsThe total number of First touch completions for Goal 20.
goal20_first_touch_revenueTEXTGoal 20 First touch valueThe total First touch value for Goal 20
goal20_last_touch_conversionsTEXTGoal 20 Last touch CompletionsThe total number of Last touch completions for Goal 20.
goal20_last_touch_revenueTEXTGoal 20 Last touch valueThe total Last touch value for Goal 20
goal20_linear_touch_conversionsTEXTGoal 20 Linear touch CompletionsThe total number of Linear touch completions for Goal 20.
goal20_linear_touch_revenueTEXTGoal 20 Linear touch valueThe total Linear touch value for Goal 20
goal20completionsNUMERICGoal 20 CompletionsThe total number of completions for Goal 20.
goal20valueNUMERICGoal 20 ValueThe total numeric value for Goal 20.
goal2_data_driven_conversionsTEXTGoal 2 Data driven CompletionsThe total number of Data driven completions for Goal 2.
goal2_data_driven_revenueTEXTGoal 2 Data driven valueThe total Data driven value for Goal 2
goal2_first_touch_conversionsTEXTGoal 2 First touch CompletionsThe total number of First touch completions for Goal 2.
goal2_first_touch_revenueTEXTGoal 2 First touch valueThe total First touch value for Goal 2
goal2_last_touch_conversionsTEXTGoal 2 Last touch CompletionsThe total number of Last touch completions for Goal 2.
goal2_last_touch_revenueTEXTGoal 2 Last touch valueThe total Last touch value for Goal 2
goal2_linear_touch_conversionsTEXTGoal 2 Linear touch CompletionsThe total number of Linear touch completions for Goal 2.
goal2_linear_touch_revenueTEXTGoal 2 Linear touch valueThe total Linear touch value for Goal 2
goal2completionsNUMERICGoal 2 CompletionsThe total number of completions for Goal 2.
goal2valueNUMERICGoal 2 ValueThe total numeric value for Goal 2.
goal3_data_driven_conversionsTEXTGoal 3 Data driven CompletionsThe total number of Data driven completions for Goal 3.
goal3_data_driven_revenueTEXTGoal 3 Data driven valueThe total Data driven value for Goal 3
goal3_first_touch_conversionsTEXTGoal 3 First touch CompletionsThe total number of First touch completions for Goal 3.
goal3_first_touch_revenueTEXTGoal 3 First touch valueThe total First touch value for Goal 3
goal3_last_touch_conversionsTEXTGoal 3 Last touch CompletionsThe total number of Last touch completions for Goal 3.
goal3_last_touch_revenueTEXTGoal 3 Last touch valueThe total Last touch value for Goal 3
goal3_linear_touch_conversionsTEXTGoal 3 Linear touch CompletionsThe total number of Linear touch completions for Goal 3.
goal3_linear_touch_revenueTEXTGoal 3 Linear touch valueThe total Linear touch value for Goal 3
goal3completionsNUMERICGoal 3 CompletionsThe total number of completions for Goal 3.
goal3valueNUMERICGoal 3 ValueThe total numeric value for Goal 3.
goal4_data_driven_conversionsTEXTGoal 4 Data driven CompletionsThe total number of Data driven completions for Goal 4.
goal4_data_driven_revenueTEXTGoal 4 Data driven valueThe total Data driven value for Goal 4
goal4_first_touch_conversionsTEXTGoal 4 First touch CompletionsThe total number of First touch completions for Goal 4.
goal4_first_touch_revenueTEXTGoal 4 First touch valueThe total First touch value for Goal 4
goal4_last_touch_conversionsTEXTGoal 4 Last touch CompletionsThe total number of Last touch completions for Goal 4.
goal4_last_touch_revenueTEXTGoal 4 Last touch valueThe total Last touch value for Goal 4
goal4_linear_touch_conversionsTEXTGoal 4 Linear touch CompletionsThe total number of Linear touch completions for Goal 4.
goal4_linear_touch_revenueTEXTGoal 4 Linear touch valueThe total Linear touch value for Goal 4
goal4completionsNUMERICGoal 4 CompletionsThe total number of completions for Goal 4.
goal4valueNUMERICGoal 4 ValueThe total numeric value for Goal 4.
goal5_data_driven_conversionsTEXTGoal 5 Data driven CompletionsThe total number of Data driven completions for Goal 5.
goal5_data_driven_revenueTEXTGoal 5 Data driven valueThe total Data driven value for Goal 5
goal5_first_touch_conversionsTEXTGoal 5 First touch CompletionsThe total number of First touch completions for Goal 5.
goal5_first_touch_revenueTEXTGoal 5 First touch valueThe total First touch value for Goal 5
goal5_last_touch_conversionsTEXTGoal 5 Last touch CompletionsThe total number of Last touch completions for Goal 5.
goal5_last_touch_revenueTEXTGoal 5 Last touch valueThe total Last touch value for Goal 5
goal5_linear_touch_conversionsTEXTGoal 5 Linear touch CompletionsThe total number of Linear touch completions for Goal 5.
goal5_linear_touch_revenueTEXTGoal 5 Linear touch valueThe total Linear touch value for Goal 5
goal5completionsNUMERICGoal 5 CompletionsThe total number of completions for Goal 5.
goal5valueNUMERICGoal 5 ValueThe total numeric value for Goal 5.
goal6_data_driven_conversionsTEXTGoal 6 Data driven CompletionsThe total number of Data driven completions for Goal 6.
goal6_data_driven_revenueTEXTGoal 6 Data driven valueThe total Data driven value for Goal 6
goal6_first_touch_conversionsTEXTGoal 6 First touch CompletionsThe total number of First touch completions for Goal 6.
goal6_first_touch_revenueTEXTGoal 6 First touch valueThe total First touch value for Goal 6
goal6_last_touch_conversionsTEXTGoal 6 Last touch CompletionsThe total number of Last touch completions for Goal 6.
goal6_last_touch_revenueTEXTGoal 6 Last touch valueThe total Last touch value for Goal 6
goal6_linear_touch_conversionsTEXTGoal 6 Linear touch CompletionsThe total number of Linear touch completions for Goal 6.
goal6_linear_touch_revenueTEXTGoal 6 Linear touch valueThe total Linear touch value for Goal 6
goal6completionsNUMERICGoal 6 CompletionsThe total number of completions for Goal 6.
goal6valueNUMERICGoal 6 ValueThe total numeric value for Goal 6.
goal7_data_driven_conversionsTEXTGoal 7 Data driven CompletionsThe total number of Data driven completions for Goal 7.
goal7_data_driven_revenueTEXTGoal 7 Data driven valueThe total Data driven value for Goal 7
goal7_first_touch_conversionsTEXTGoal 7 First touch CompletionsThe total number of First touch completions for Goal 7.
goal7_first_touch_revenueTEXTGoal 7 First touch valueThe total First touch value for Goal 7
goal7_last_touch_conversionsTEXTGoal 7 Last touch CompletionsThe total number of Last touch completions for Goal 7.
goal7_last_touch_revenueTEXTGoal 7 Last touch valueThe total Last touch value for Goal 7
goal7_linear_touch_conversionsTEXTGoal 7 Linear touch CompletionsThe total number of Linear touch completions for Goal 7.
goal7_linear_touch_revenueTEXTGoal 7 Linear touch valueThe total Linear touch value for Goal 7
goal7completionsNUMERICGoal 7 CompletionsThe total number of completions for Goal 7.
goal7valueNUMERICGoal 7 ValueThe total numeric value for Goal 7.
goal8_data_driven_conversionsTEXTGoal 8 Data driven CompletionsThe total number of Data driven completions for Goal 8.
goal8_data_driven_revenueTEXTGoal 8 Data driven valueThe total Data driven value for Goal 8
goal8_first_touch_conversionsTEXTGoal 8 First touch CompletionsThe total number of First touch completions for Goal 8.
goal8_first_touch_revenueTEXTGoal 8 First touch valueThe total First touch value for Goal 8
goal8_last_touch_conversionsTEXTGoal 8 Last touch CompletionsThe total number of Last touch completions for Goal 8.
goal8_last_touch_revenueTEXTGoal 8 Last touch valueThe total Last touch value for Goal 8
goal8_linear_touch_conversionsTEXTGoal 8 Linear touch CompletionsThe total number of Linear touch completions for Goal 8.
goal8_linear_touch_revenueTEXTGoal 8 Linear touch valueThe total Linear touch value for Goal 8
goal8completionsNUMERICGoal 8 CompletionsThe total number of completions for Goal 8.
goal8valueNUMERICGoal 8 ValueThe total numeric value for Goal 8.
goal9_data_driven_conversionsTEXTGoal 9 Data driven CompletionsThe total number of Data driven completions for Goal 9.
goal9_data_driven_revenueTEXTGoal 9 Data driven valueThe total Data driven value for Goal 9
goal9_first_touch_conversionsTEXTGoal 9 First touch CompletionsThe total number of First touch completions for Goal 9.
goal9_first_touch_revenueTEXTGoal 9 First touch valueThe total First touch value for Goal 9
goal9_last_touch_conversionsTEXTGoal 9 Last touch CompletionsThe total number of Last touch completions for Goal 9.
goal9_last_touch_revenueTEXTGoal 9 Last touch valueThe total Last touch value for Goal 9
goal9_linear_touch_conversionsTEXTGoal 9 Linear touch CompletionsThe total number of Linear touch completions for Goal 9.
goal9_linear_touch_revenueTEXTGoal 9 Linear touch valueThe total Linear touch value for Goal 9
goal9completionsNUMERICGoal 9 CompletionsThe total number of completions for Goal 9.
goal9valueNUMERICGoal 9 ValueThe total numeric value for Goal 9.
goalabandonrateallNUMERICTotal Abandonment RateGoal abandonment rate.
goalabandonsallNUMERICAbandoned FunnelsThe overall number of times users started goals without actually completing them.
goalcompletionlocationTEXTGoal Completion LocationThe page path or screen name that matched any destination type goal completion.
goalcompletionsallNUMERICGoal CompletionsTotal number of completions for all goals defined in the profile.
goalconversionrateallNUMERICGoal Conversion RateThe percentage of sessions which resulted in a conversion to at least one of the goals.
goalpreviousstep1TEXTGoal Previous Step - 1The page path or screen name that matched any destination type goal, one step prior to the goal completion location.
goalpreviousstep2TEXTGoal Previous Step - 2The page path or screen name that matched any destination type goal, two steps prior to the goal completion location.
goalpreviousstep3TEXTGoal Previous Step - 3The page path or screen name that matched any destination type goal, three steps prior to the goal completion location.
goalstartsallNUMERICGoal StartsTotal number of starts for all goals defined in the profile.
goalvalueallNUMERICGoal ValueTotal numeric value for all goals defined in the profile.
goalvalueallpersearchNUMERICPer Search Goal ValueThe average goal value of a search.
goalvaluepersessionNUMERICPer Session Goal ValueThe average goal value of a session.
goalvaluepervisitNUMERICPer Session Goal Value (deprecated)The average goal value of a session.
hassocialsourcereferralTEXTSocial Source ReferralA boolean, either Yes or No, indicates whether sessions to the property are from a social source.
hitsNUMERICHitsTotal number of hits for the view (profile). This metric sums all hit types, including pageview, custom event, ecommerce, and other types. Because this metric is based on the view (profile), not on the property, it is not the same as the property's hit volume.
hostnameTEXTHostnameThe hostname from which the tracking request was made.
hourTEXTHourA two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time. If the timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the changeover hour (e.g., between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.)
impressionsNUMERICImpressionsTotal number of campaign impressions.
interestaffinitycategoryTEXTAffinity Category (reach)Indicates that users are more likely to be interested in learning about the specified category.
interestinmarketcategoryTEXTIn-Market SegmentIndicates that users are more likely to be ready to purchase products or services in the specified category.
interestothercategoryTEXTOther CategoryIndicates that users are more likely to be interested in learning about the specified category, and more likely to be ready to purchase.
internalpromotionclicksNUMERICInternal Promotion ClicksThe number of clicks on an internal promotion (Enhanced Ecommerce).
internalpromotioncreativeTEXTInternal Promotion CreativeThe creative content designed for a promotion (Enhanced Ecommerce).
internalpromotionctrNUMERICInternal Promotion CTRThe rate at which users clicked through to view the internal promotion (ga:internalPromotionClicks / ga:internalPromotionViews) - (Enhanced Ecommerce).
internalpromotionidTEXTInternal Promotion IDThe ID of the promotion (Enhanced Ecommerce).
internalpromotionnameTEXTInternal Promotion NameThe name of the promotion (Enhanced Ecommerce).
internalpromotionpositionTEXTInternal Promotion PositionThe position of the promotion on the web page or application screen (Enhanced Ecommerce).
internalpromotionviewsNUMERICInternal Promotion ViewsThe number of views of an internal promotion (Enhanced Ecommerce).
isoweekTEXTISO Week of the YearISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should only be used with ga:isoYear because ga:year represents Gregorian calendar.
isoyearTEXTISO YearThe ISO year of the session. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoYear should only be used with ga:isoWeek because ga:week represents Gregorian calendar.
isoyearisoweekTEXTISO Week of ISO YearCombined values of ga:isoYear and ga:isoWeek.
istrueviewvideoadTEXTTrueView Video AdA boolean, Yes or No, indicating whether the ad is an AdWords TrueView video ad.
itemquantityNUMERICQuantityTotal number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7.
itemrevenueNUMERICProduct RevenueThe total revenue from purchased product items.
itemsperpurchaseNUMERICAvg. QTYThe average quantity of this item (or group of items) sold per purchase.
javaenabledTEXTJava SupportA boolean, either Yes or No, indicating whether Java is enabled in users' browsers.
keywordTEXTKeywordFor manual campaign tracking, it is the value of the utm_term campaign tracking parameter. For AdWords traffic, it contains the best matching targeting criteria. For the display network, where multiple targeting criteria could have caused the ad to show up, it returns the best matching targeting criteria as selected by Ads. This could be display_keyword, site placement, boomuserlist, user_interest, age, or gender. Otherwise its value is (not set).
landingpagepathTEXTLanding PageThe first page in users' sessions, or the landing page.
languageTEXTLanguageThe language, in ISO-639 code format (e.g., en-gb for British English), provided by the HTTP Request for the browser.
last_touch_conversionsNUMERICLast touch conversions (All goals)The total last touch conversions for all goals.
last_touch_revenueNUMERICLast touch revenueThe total last touch revenue.
latitudeTEXTLatitudeThe approximate latitude of users' city, derived from their IP addresses or Geographical IDs. Locations north of the equator have positive latitudes and locations south of the equator have negative latitudes.
linear_touch_conversionsNUMERICLinear touch conversions (All goals)The total linear touch conversions for all goals.
linear_touch_revenueNUMERICLinear touch revenueThe total linear touch revenue.
localitemrevenueNUMERICLocal Product RevenueProduct revenue in local currency.
localproductrefundamountNUMERICLocal Product Refund AmountRefund amount in local currency for a given product (Enhanced Ecommerce).
localrefundamountNUMERICLocal Refund AmountTotal refund amount in local currency for the transaction (Enhanced Ecommerce).
localtransactionrevenueNUMERICLocal RevenueTransaction revenue in local currency.
localtransactionshippingNUMERICLocal ShippingTransaction shipping cost in local currency.
localtransactiontaxNUMERICLocal TaxTransaction tax in local currency.
longitudeTEXTLongitudeThe approximate longitude of users' city, derived from their IP addresses or Geographical IDs. Locations east of the prime meridian have positive longitudes and locations west of the prime meridian have negative longitudes.
mediumTEXTMediumThe type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For AdWords autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none).
metroTEXTMetroThe Designated Market Area (DMA) from where traffic arrived.
metroidTEXTMetro IdThe three digit Designated Market Area (DMA) code from where traffic arrived, derived from users' IP addresses or Geographical IDs.
minuteTEXTMinuteReturns the minutes, between 00 and 59, in the hour.
mobiledevicebrandingTEXTMobile Device BrandingMobile manufacturer or branded name.
mobiledeviceinfoTEXTMobile Device InfoThe branding, model, and marketing name used to identify the mobile device.
mobiledevicemarketingnameTEXTMobile Device Marketing NameThe marketing name used for the mobile device.
mobiledevicemodelTEXTMobile Device ModelMobile device model.
mobileinputselectorTEXTMobile Input SelectorSelector (e.g., touchscreen, joystick, clickwheel, stylus) used on the mobile device.
monthTEXTMonth of the yearMonth of the session, a two digit integer from 01 to 12.
networkdomainTEXTNetwork DomainThe domain name of users' ISP, derived from the domain name registered to the ISP's IP address.
networklocationTEXTService ProviderThe names of the service providers used to reach the property. For example, if most users of the website come via the major cable internet service providers, its value will be these service providers' names.
newusersNUMERICNew UsersThe number of sessions marked as a user's first sessions.
newvisitsNUMERICNew Users (deprecated)The number of sessions marked as a user's first sessions.
nthdayTEXTDay IndexThe index for each day in the specified date range. The index for the first day (i.e., start-date) in the date range is 0, for the second day 1, and so on.
nthhourTEXTHour IndexThe index for each hour in the specified date range. The index for the first hour of the first day (i.e., start-date) in the date range is 0, for the next hour 1, and so on.
nthminuteTEXTMinute IndexThe index for each minute in the specified date range. The index for the first minute of the first day (i.e., start-date) in the date range is 0, for the next minute 1, and so on.
nthmonthTEXTMonth IndexThe index for a month in the specified date range. In the date range, the index for the first month is 0, for the second month 1, and so on.
nthweekTEXTWeek IndexThe index for each week in the specified date range. The index for the first week in the date range is 0, for the second week 1, and so on. The index corresponds to week entries.
operatingsystemTEXTOperating SystemUsers' operating system, for example, Windows, Linux, Macintosh, or iOS.
operatingsystemversionTEXTOperating System VersionThe version of users' operating system, i.e., XP for Windows, PPC for Macintosh.
ordercouponcodeTEXTOrder Coupon CodeCode for the order-level coupon (Enhanced Ecommerce).
organicsearchesNUMERICOrganic SearchesThe number of organic searches happened in a session. This metric is search engine agnostic.
pagedepthTEXTPage DepthThe number of pages visited by users during a session. The value is a histogram that counts pageviews across a range of possible values. In this calculation, all sessions will have at least one pageview, and some percentage of sessions will have more.
pagedownloadtimeNUMERICPage Download Time (ms)The total time (in milliseconds) to download this page among all samples.
pageloadsampleNUMERICPage Load SampleThe sample set (or count) of pageviews used to calculate the average page load time.
pageloadtimeNUMERICPage Load Time (ms)Total time (in milliseconds), from pageview initiation (e.g., a click on a page link) to page load completion in the browser, the pages in the sample set take to load.
pagepathTEXTPage PathA page on the website specified by path and/or query parameters. Use this with hostname to get the page's full URL.
pagepathlevel1TEXTPage path level 1This dimension rolls up all the page paths in the first hierarchical level in pagePath.
pagepathlevel2TEXTPage path level 2This dimension rolls up all the page paths in the second hierarchical level in pagePath.
pagepathlevel3TEXTPage path level 3This dimension rolls up all the page paths in the third hierarchical level in pagePath.
pagepathlevel4TEXTPage path level 4This dimension rolls up all the page paths into hierarchical levels. Up to 4 pagePath levels maybe specified. All additional levels in the pagePath hierarchy are also rolled up in this dimension.
pagetitleTEXTPage TitleThe page's title. Multiple pages might have the same page title.
pagevalueNUMERICPage ValueThe average value of this page or set of pages, which is equal to (ga:transactionRevenue + ga:goalValueAll) / ga:uniquePageviews.
pageviewsNUMERICPageviewsThe total number of pageviews for the property.
pageviewspersessionNUMERICPages / SessionThe average number of pages viewed during a session, including repeated views of a single page.
pageviewspervisitNUMERICPages / Session (deprecated)The average number of pages viewed during a session, including repeated views of a single page.
percentnewsessionsNUMERIC% New SessionsThe percentage of sessions by users who had never visited the property before.
percentnewvisitsNUMERIC% New Sessions (deprecated)The percentage of sessions by users who had never visited the property before.
percentsearchrefinementsNUMERIC% Search RefinementsThe percentage of the number of times a refinement (i.e., transition) occurs between internal keywords search within a session.
percentsessionswithsearchNUMERIC% Sessions with SearchThe percentage of sessions with search.
percentvisitswithsearchNUMERIC% Sessions with Search (deprecated)The percentage of sessions with search.
previouspagepathTEXTPrevious Page PathA page visited before another page on the same property, typically used with the pagePath dimension.
productaddstocartNUMERICProduct Adds To CartNumber of times the product was added to the shopping cart (Enhanced Ecommerce).
productcategoryTEXTProduct CategoryAny product variation (size, color) supplied by the ecommerce application for purchased items, not compatible with Enhanced Ecommerce.
productcheckoutsNUMERICProduct CheckoutsNumber of times the product was included in the check-out process (Enhanced Ecommerce).
productdetailviewsNUMERICProduct Detail ViewsNumber of times users viewed the product-detail page (Enhanced Ecommerce).
productlistclicksNUMERICProduct List ClicksNumber of times users clicked the product when it appeared in the product list (Enhanced Ecommerce).
productlistctrNUMERICProduct List CTRThe rate at which users clicked through on the product in a product list (ga:productListClicks / ga:productListViews) - (Enhanced Ecommerce).
productlistviewsNUMERICProduct List ViewsNumber of times the product appeared in a product list (Enhanced Ecommerce).
productnameTEXTProductThe product name, supplied by the ecommerce tracking application, for purchased items.
productrefundamountNUMERICProduct Refund AmountTotal refund amount associated with the product (Enhanced Ecommerce).
productrefundsNUMERICProduct RefundsNumber of times a refund was issued for the product (Enhanced Ecommerce).
productremovesfromcartNUMERICProduct Removes From CartNumber of times the product was removed from the shopping cart (Enhanced Ecommerce).
productrevenueperpurchaseNUMERICProduct Revenue per PurchaseAverage product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases) - (Enhanced Ecommerce).
productskuTEXTProduct SKUThe product SKU, defined in the ecommerce tracking application, for purchased items.
profileidTEXTGoogle Analytics view (profile) ID (alias)Alias for Google Analytics view (profile) ID
profilenameTEXTGoogle Analytics view (profile) name (alias)Alias for Google Analytics view (profile) name
quantityaddedtocartNUMERICQuantity Added To CartNumber of product units added to the shopping cart (Enhanced Ecommerce).
quantitycheckedoutNUMERICQuantity Checked OutNumber of product units included in check out (Enhanced Ecommerce).
quantityrefundedNUMERICQuantity RefundedNumber of product units refunded (Enhanced Ecommerce).
quantityremovedfromcartNUMERICQuantity Removed From CartNumber of product units removed from a shopping cart (Enhanced Ecommerce).
redirectiontimeNUMERICRedirection Time (ms)The total time (in milliseconds) all samples spent in redirects before fetching this page. If there are no redirects, this is 0.
referralpathTEXTReferral PathThe path of the referring URL (e.g., document.referrer). If someone places on their webpage a link to the property, this is the path of the page containing the referring link.
refundamountNUMERICRefund AmountCurrency amount refunded for a transaction (Enhanced Ecommerce).
regionTEXTRegionUsers' region, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example.
regionidTEXTRegion IDUsers' region ID, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example. The region IDs are the same as the Criteria IDs listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.
regionisocodeTEXTRegion ISO CodeUsers' region ISO code in ISO-3166-2 format, derived from their IP addresses or Geographical IDs.
revenueperitemNUMERICAvg. PriceThe average revenue per item.
revenuepertransactionNUMERICAvg. Order ValueThe average revenue of an ecommerce transaction.
revenueperuserNUMERICRevenue per UserThe total sale revenue (excluding shipping and tax) of the transaction divided by the total number of users.
roasNUMERICROASReturn On Ad Spend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost.
rpcNUMERICRPCRPC or revenue-per-click, the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads.
screencolorsTEXTScreen ColorsThe color depth of users' monitors, retrieved from the DOM of users' browsers. For example, 4-bit, 8-bit, 24-bit, or undefined-bit.
screenresolutionTEXTScreen ResolutionResolution of users' screens, for example, 1024x738.
searchdepthNUMERICSearch DepthThe total number of subsequent page views made after a use of the site's internal search feature.
searchdestinationpageTEXTDestination PageThe page users immediately visited after performing an internal search on the site. This is usually the search results page.
searchdurationNUMERICTime after SearchThe session duration when the site's internal search feature is used.
searchexitrateNUMERIC% Search ExitsThe percentage of searches that resulted in an immediate exit from the property.
searchexitsNUMERICSearch ExitsThe number of exits on the site that occurred following a search result from the site's internal search feature.
searchgoalconversionrateallNUMERICSite Search Goal Conversion RateThe percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to at least one of the goals.
searchrefinementsNUMERICSearch RefinementsThe total number of times a refinement (transition) occurs between internal keywords search within a session. For example, if the sequence of keywords is "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different.
searchresultviewsNUMERICResults PageviewsThe number of times a search result page was viewed.
searchsessionsNUMERICSessions with SearchThe total number of sessions that included an internal search.
searchuniquesNUMERICTotal Unique SearchesTotal number of unique keywords from internal searches within a session. For example, if "shoes" was searched for 3 times in a session, it would be counted only once.
searchusedTEXTSite Search StatusA boolean, either Visits With Site Search or Visits Without Site Search, to distinguish whether internal search was used in a session.
searchvisitsNUMERICSessions with Search (deprecated)The total number of sessions that included an internal search.
secondpagepathTEXTSecond PageThe second page in users' sessions.
serverconnectiontimeNUMERICServer Connection Time (ms)Total time (in milliseconds) all samples spent in establishing a TCP connection to this page.
serverresponsetimeNUMERICServer Response Time (ms)The total time (in milliseconds) the site's server takes to respond to users' requests among all samples; this includes the network time from users' locations to the server.
sessioncountTEXTCount of SessionsThe session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4'.
sessiondurationNUMERICSession DurationTotal duration (in seconds) of users' sessions.
sessiondurationbucketTEXTThe Length of SessionThe length (returned as a string) of a session measured in seconds and reported in second increments.
sessionsNUMERICSessionsThe total number of sessions.
sessionsperuserNUMERICNumber of Sessions per UserThe total number of sessions divided by the total number of users.
sessionstotransactionTEXTSessions to TransactionThe number of sessions between users' purchases and the related campaigns that lead to the purchases.
sessionswitheventNUMERICSessions with EventThe total number of sessions with events.
shoppingstageTEXTShopping StageVarious stages of the shopping experience that users completed in a session, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc. (Enhanced Ecommerce).
socialnetworkTEXTSocial NetworkThe social network name. This is related to the referring social network for traffic sources; e.g., Google+, Blogger.
sourceTEXTSourceThe source of referrals. For manual campaign tracking, it is the value of the utm_source campaign tracking parameter. For AdWords autotagging, it is google. If you use neither, it is the domain of the source (e.g., document.referrer) referring the users. It may also contain a port address. If users arrived without a referrer, its value is (direct).
sourcemediumTEXTSource / MediumCombined values of ga:source and ga:medium.
speedmetricssampleNUMERICSpeed Metrics SampleThe sample set (or count) of pageviews used to calculate the averages of site speed metrics. This metric is used in all site speed average calculations, including avgDomainLookupTime, avgPageDownloadTime, avgRedirectionTime, avgServerConnectionTime, and avgServerResponseTime.
subcontinentTEXTSub ContinentUsers' sub-continent, derived from their IP addresses or Geographical IDs. For example, Polynesia or Northern Europe.
subcontinentcodeTEXTSub Continent CodeUsers' sub-continent code in UN M.49 format, derived from their IP addresses or Geographical IDs. For example, 061 for Polynesia, 154 for Northern Europe.
timeonpageNUMERICTime on PageTime (in seconds) users spent on a particular page, calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. This metric does not apply to exit pages of the property.
totaleventsNUMERICTotal EventsThe total number of events for the profile, across all categories.
totalpublisherclicksNUMERICPublisher ClicksThe number of times ads from a linked publisher account (AdSense, AdX, DFP) were clicked on the site.
totalpublishercoverageNUMERICPublisher CoverageCoverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help you identify sites where the publisher account (AdSense, AdX, DFP) isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100
totalpublisherctrNUMERICPublisher CTRThe percentage of pageviews that resulted in a click on a linked publisher account (AdSense, AdX, DFP) ad.
totalpublisherecpmNUMERICPublisher eCPMThe effective cost per thousand pageviews. It is the total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 pageviews.
totalpublisherimpressionsNUMERICPublisher ImpressionsAn ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions.
totalpublisherimpressionspersessionNUMERICPublisher Impressions / SessionThe ratio of linked publisher account (AdSense, AdX, DFP) ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions).
totalpublishermonetizedpageviewsNUMERICPublisher Monetized PageviewsThis measures the total number of pageviews on the property that were shown with an ad from one of the linked publisher accounts (AdSense, AdX, DFP). Note that a single page can have multiple ad units.
totalpublisherrevenueNUMERICPublisher RevenueThe total estimated revenue from all linked publisher account (AdSense, AdX, DFP) ads.
totalpublisherrevenueper1000sessionsNUMERICPublisher Revenue / 1000 SessionsThe total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 Analytics sessions.
totalpublisherviewableimpressionspercentNUMERICPublisher Viewable Impressions %The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen.
totalrefundsNUMERICRefundsNumber of refunds that have been issued (Enhanced Ecommerce).
totalvalueNUMERICTotal ValueTotal value for the property (including total revenue and total goal value).
transactionidTEXTTransaction IDThe transaction ID, supplied by the ecommerce tracking method, for the purchase in the shopping cart.
transactionrevenueNUMERICTransaction RevenueThe total sale revenue (excluding shipping and tax) of the transaction.
transactionrevenuepersessionNUMERICPer Session ValueAverage transaction revenue for a session.
transactionrevenuepervisitNUMERICPer Session Value (deprecated)Average transaction revenue for a session.
transactionsNUMERICTransactionsThe total number of transactions.
transactionshippingNUMERICShippingThe total cost of shipping.
transactionspersessionNUMERICEcommerce Conversion RateThe average number of transactions in a session.
transactionsperuserNUMERICTransactions per UserTotal number of transactions divided by total number of users.
transactionspervisitNUMERICEcommerce Conversion Rate (deprecated)The average number of transactions in a session.
transactiontaxNUMERICTaxTotal tax for the transaction.
uniquedimensioncombinationsNUMERICUnique Dimension CombinationsUnique Dimension Combinations counts the number of unique dimension-value combinations for each dimension in a report. This lets you build combined (concatenated) dimensions post-processing, which allows for more flexible reporting without having to update your tracking implementation or use additional custom-dimension slots. For more information, see https://support.google.com/analytics/answer/7084499.
uniqueeventsNUMERICUnique EventsThe number of unique events. Events in different sessions are counted as separate events.
uniquepageviewsNUMERICUnique PageviewsUnique Pageviews is the number of sessions during which the specified page was viewed at least once. A unique pageview is counted for each page URL + page title combination.
uniquepurchasesNUMERICUnique PurchasesThe number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from the site, this will be 2.
useragebracketTEXTAgeAge bracket of users.
userbucketTEXTUser BucketRandomly assigned users tag to allow A/B testing and splitting of remarketing lists. Ranges from 1-100.
userdefinedvalueTEXTUser Defined ValueThe value provided when defining custom user segments for the property.
usersNUMERICUsersThe total number of users for the requested time period.
usertypeTEXTUser TypeA boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning.
viewidTEXTGoogle Analytics view (profile) IDGoogle Analytics view (profile) ID
viewnameTEXTGoogle Analytics view (profile) nameGoogle Analytics view (profile) name
visitbouncerateNUMERICBounce Rate (deprecated)The percentage of single-page session (i.e., session in which the person left the property from the first page).
visitcountTEXTCount of Sessions (deprecated)The session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4'.
visitlengthTEXTSession Duration (deprecated)The length (returned as a string) of a session measured in seconds and reported in second increments.
visitoragebracketTEXTAge (deprecated)Age bracket of users.
visitorgenderTEXTGender (deprecated)Gender of users.
visitorsNUMERICUsers (deprecated)The total number of users for the requested time period.
visitortypeTEXTUser Type (deprecated)A boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning.
visitsNUMERICSessions (deprecated)The total number of sessions.
visitswitheventNUMERICSessions with Event (deprecated)The total number of sessions with events.
weekTEXTWeek of the YearThe week of the session, a two-digit number from 01 to 53. Each week starts on Sunday.
yearTEXTYearThe year of the session, a four-digit year from 2005 to the current year.
yearmonthTEXTMonth of YearCombined values of ga:year and ga:month.
yearweekTEXTWeek of YearCombined values of ga:year and ga:week.

Google Analytics 4 Connector

google analytics 1 2

Sample API query

https://connectors.windsor.ai/googleanalytics4?api_key=[your API key]&date_preset=last_7d&fields=source,medium,campaign,transactionrevenue&_renderer=csv

Fields

IDTypeNameDescription
campaignTEXTCampaign (alias for Campaign name)The name of the marketing campaign. Present only for conversion events.
campaign_nameTEXTCampaign nameThe name of the marketing campaign. Present only for conversion events.
conversionsNUMERICConversionsThe count of conversion events.
dateDATEDateThe date of the event, formatted as YYYYMMDD.
mediumTEXTMediumThe medium attributed to the conversion event.
sessionsNUMERICSessionsThe number of sessions that began on your site or app (event triggered: session_start).
sourceTEXTSourceThe source attributed to the conversion event.
totalrevenueNUMERICTotal revenueThe sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue).
totalusersNUMERICTotal usersThe number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged.
transactionidTEXTTransaction IDThe ID of the ecommerce transaction.
transactionrevenueNUMERICTransaction revenue (alias for Total revenue)The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue).
transactionsNUMERICTransactionsThe count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund.

Google Campaign Manager 360 Connector

campaign manager logo 1

Sample

 
https://connectors.windsor.ai/cm360?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv
Fields
IDTypeNameDescription
account_country_idTEXTAccount Country IDAccount country ID.
account_country_nameTEXTAccount Country NameAccount country name.
account_currency_codeTEXTAccount Currency CodeAccount currency code.
account_currency_idTEXTAccount Currency IdAccount currency id
account_idTEXTAccount IDCampaign Manager 360 account ID.
account_nameTEXTAccount NameAn organization that creates and distributes a commercial message.
accountidTEXTAccount ID (Duplicate)Campaign Manager 360 account ID.
activeviewviewableimpressionsNUMERICActive View: Viewable ImpressionsThe number of impressions on the site that were viewable out of all measurable impressions.
activityTEXTActivityA single Floodlight tracking element used to track any action (such as a click, download, lead, or sale) performed by a user in an advertiser's app or website after that user has clicked on or seen the advertiser's ad.
activityidTEXTActivity IDThe ID associated with an activity.
ad_browser_major_version_targetingTEXTAd Browser Targeting Major VersionMajor version number of browsers targeted by this ad
ad_browser_minor_version_targetingTEXTAd Browser Targeting Minor VersionMinor version number of browsers targeted by this ad
ad_browser_targetingTEXTAd Browser TargetingBrowser names to target by the ad
ad_compatibilityTEXTAd CompatibilityCompatibility of this ad.
ad_connection_type_targetingTEXTAd Targeting Connection TypeContains information about an internet connection type that can be targeted by ads.
ad_creative_rotation_typeTEXTAd Creative Rotation TypeType of creative rotation. Can be used to specify whether to use sequential or random rotation.
ad_creative_rotation_weight_strategyTEXTAd Creative Rotation Weight StartegyStrategy for calculating weights. Used with CREATIVE_ROTATION_TYPE_RANDOM
ad_days_schedulingTEXTAd Days SchedulingDays of the week when the ad will serve.
ad_end_timeDATEAd End TimeDate and time that this ad should stop serving. Must be later than the start time.
ad_freq_durationNUMERICAd Frequency Cap DurationDuration of time, in seconds, for this frequency cap. The maximum duration is 90 days
ad_freq_impressionsNUMERICAd Frequency Cap ImpressionsNumber of times an individual user can be served the ad within the specified duration.
ad_idTEXTAD IDThe ID associated with an ad.
ad_impressions_ratioNUMERICAd Impressions RatioImpression ratio for this ad. This ratio determines how often each ad is served relative to the others.
ad_is_dynamic_click_trackerTEXTAd Is Dynamic Click TrackerWhether this ad is a dynamic click tracker. Appl