Automate your data pipelines with Windsor.ai
Extract your marketing data and stream it into Google Data Studio, Power BI, Tableau, Google BigQuery, Snowflake, Amazon S3, Google Sheets or Excel.
- With just a few clicks you can connect to any of the 50+ supported data sets and sources.
- Select the output dimensions of your choice (custom output formats accessible for Power BI, Tableau, and Qlik, JSON, CSV) and elect the metrics and aspects you want to abstract from data source.
- Once the query has been created, your marketing data is ready to be adjusted into your BI tool, database, or spreadsheet tool.
Are you interested in very specific metrics and dimensions from your marketing platforms? This article will help you: It guides you how to get your data stream in the format you want. Currently we support more than 3000 dimensions and metrics.
Our most used connector Facebook Ads for example offers more than 300 metrics and dimensions to choose from. For Google Ads, it looks similar.
If you are in luck and have a CRM system which is easy to integrate with a cloud data pipeline software like ours, you can start blending the data between marketing, advertising and your CRM.
This article should guide you how you can stream this data into your data pipelines or dashboards.
In case you would like to know what other customers are building using our platform I suggest having a look at our template gallery. This should give you some inspiration of the possibilities on data visualization.
Supported business intelligence platforms and data warehouses
These data destinations are currently supported and all data from the field lists below can be streamed or visualized in them
Google Data Studio
Microsoft PowerBI
Tableau
Google BigQuery
Snowflake
Azure Synapse
Amazon S3
Google Sheets
Microsoft Excel
Windsor.ai API
If you have a data destination which is not listed here we suggest to use the API to query the data and write a script which loads the data at a specific interval. Contact us on the chat so that we can share a sample script. This will speed up your setup process.
Connecting your data
As first step you need to connect your data. Click on the button below and configure your data sources. A complete documentation on what fields are available from what platforms can be found below.
After connecting your data you now can get started with creating API queries to get the data you want into your destination.
Getting started
A quick overview of how it works:
Sample API URL
https://connectors.windsor.ai/all?api_key=[your API key]&date_preset=last_7d&fields=source,medium,campaign,clicks,impressions,spend,date&_renderer=csv
The query here contains:
- A connector
/all: Here the connector is called all. This connector blends data from all sources (see Attribution connector below) - A date preset
date_preset=last_7d:The last 7 days. Can be 3, 7, 14, 28,30 and 90 days. - A list of fields: source, medium, campaign, clicks, impressions, spend and date
- A renderer: In this case we would like the output to be a CSV.
Additional query parameters
date_to, in combination withdate_fromit will allows you to query a specific date range- Removing
_renderer=csvwill return a JSON file instead (useful when working with nested data - Adding
&force_refresh=truewill bypass caching and fetch fresh data every time the endpoint is called
Example URL with fixed dates:
https://connectors.windsor.ai/all?api_key=[your API key]&date_from=2021-01-29&date_to=2021-01-30&fields=source,medium,campaign,clicks,impressions,spend,date&_renderer=csv
Connector Directory
Attribution Connector
Sample API query
This connector as previously mentioned blends all data from the platforms you have connected. If you run a query, it returns a pre-blended data stream. This makes it very easy to get started.
https://connectors.windsor.ai/all?api_key=[your API key]&date_from=2020-10-19&fields=source,medium,campaign,clicks,impressions,spend,date&_renderer=csv
The available fields for the super connector are:
- date
- source
- medium
- campaign
- impressions
- clicks
- spend
In case you have a Google Analytics data set connected the super connector also allows you to query these additional fields:
- transactions
- transactionrevenue
Fields
| ID | Name | Connector Name | Connectors Description |
|---|---|---|---|
| 14dayusers | NUMERIC | 14 Day Active Users | googleanalytics |
| 1dayusers | NUMERIC | 1 Day Active Users | googleanalytics |
| 28dayusers | NUMERIC | 28 Day Active Users | googleanalytics |
| 30dayusers | NUMERIC | 30 Day Active Users | googleanalytics |
| 7dayusers | NUMERIC | 7 Day Active Users | googleanalytics |
| account_id | TEXT | Account ID | googleanalytics google_ads amazon_sp bing cm360 criteo dv360 facebook_organic google_ad_manager linkedin_organic salesforce searchconsole shopify snapchat tiktok |
| account_name | TEXT | Account Name | googleanalytics google_ads amazon_sp bing cm360 criteo dv360 facebook_organic google_ad_manager linkedin_organic salesforce searchconsole shopify snapchat tiktok |
| adclicks | NUMERIC | Ad Clicks | googleanalytics |
| adcontent | TEXT | Ad Content | googleanalytics |
| adcost | NUMERIC | Ad Cost | googleanalytics |
| addestinationurl | TEXT | Destination URL | googleanalytics |
| addisplayurl | TEXT | Display URL | googleanalytics |
| addistributionnetwork | TEXT | Ad Distribution Network | googleanalytics |
| adformat | TEXT | Ad Format | googleanalytics |
| adgroup | TEXT | Google Ads: Ad Group | googleanalytics |
| adkeywordmatchtype | TEXT | Keyword Match Type | googleanalytics |
| admatchedquery | TEXT | Ad Matched Query | googleanalytics |
| admatchtype | TEXT | Query Match Type | googleanalytics |
| adplacementdomain | TEXT | Placement Domain | googleanalytics |
| adplacementurl | TEXT | Placement URL | googleanalytics |
| adquerywordcount | TEXT | Query Word Count | googleanalytics |
| adslot | TEXT | Google Ads: Ad Slot | googleanalytics |
| adtargetingoption | TEXT | Placement Type | googleanalytics |
| adtargetingtype | TEXT | Targeting Type | googleanalytics |
| adwordsadgroupid | TEXT | Google Ads Ad Group ID | googleanalytics |
| adwordscampaignid | TEXT | Google Ads Campaign ID | googleanalytics |
| adwordscreativeid | TEXT | Google Ads Creative ID | googleanalytics |
| adwordscriteriaid | TEXT | Google Ads Criteria ID | googleanalytics |
| adwordscustomerid | TEXT | Google Ads Customer ID | googleanalytics |
| adxclicks | NUMERIC | AdX Clicks | googleanalytics |
| adxcoverage | NUMERIC | AdX Coverage | googleanalytics |
| adxctr | NUMERIC | AdX CTR | googleanalytics |
| adxecpm | NUMERIC | AdX eCPM | googleanalytics |
| adximpressions | NUMERIC | AdX Impressions | googleanalytics |
| adximpressionspersession | NUMERIC | AdX Impressions / Session | googleanalytics |
| adxmonetizedpageviews | NUMERIC | AdX Monetized Pageviews | googleanalytics |
| adxrevenue | NUMERIC | AdX Revenue | googleanalytics |
| adxrevenueper1000sessions | NUMERIC | AdX Revenue / 1000 Sessions | googleanalytics |
| adxviewableimpressionspercent | NUMERIC | AdX Viewable Impressions % | googleanalytics |
| affiliation | TEXT | Affiliation | googleanalytics |
| avgdomainlookuptime | NUMERIC | Avg. Domain Lookup Time (sec) | googleanalytics |
| avgdomcontentloadedtime | NUMERIC | Avg. Document Content Loaded Time (sec) | googleanalytics |
| avgdominteractivetime | NUMERIC | Avg. Document Interactive Time (sec) | googleanalytics |
| avgeventvalue | NUMERIC | Avg. Value | googleanalytics |
| avgpagedownloadtime | NUMERIC | Avg. Page Download Time (sec) | googleanalytics |
| avgpageloadtime | NUMERIC | Avg. Page Load Time (sec) | googleanalytics |
| avgredirectiontime | NUMERIC | Avg. Redirection Time (sec) | googleanalytics |
| avgsearchdepth | NUMERIC | Avg. Search Depth | googleanalytics |
| avgsearchduration | NUMERIC | Adverage Time after Search | googleanalytics |
| avgsearchresultviews | NUMERIC | Results Pageviews / Search | googleanalytics |
| avgserverconnectiontime | NUMERIC | Avg. Server Connection Time (sec) | googleanalytics |
| avgserverresponsetime | NUMERIC | Avg. Server Response Time (sec) | googleanalytics |
| avgsessionduration | NUMERIC | Avg. Session Duration | googleanalytics |
| avgtimeonpage | NUMERIC | Avg. Time on Page | googleanalytics |
| bouncerate | NUMERIC | Bounce Rate | googleanalytics |
| bounces | NUMERIC | Bounces | googleanalytics |
| browser | TEXT | Browser | googleanalytics |
| browsersize | TEXT | Browser Size | googleanalytics |
| browserversion | TEXT | Browser Version | googleanalytics |
| buytodetailrate | NUMERIC | Buy-to-Detail Rate | googleanalytics |
| campaign | TEXT | Campaign | googleanalytics google_ads adform adroll amazon_ads amazon_mws apple_search_ads appnexus appsflyer awin bing cm360 criteo dv360 google_ad_manager googleanalytics4 outbrain quora rtbhouse snapchat taboola tiktok |
| campaigncode | TEXT | Campaign Code | googleanalytics |
| carttodetailrate | NUMERIC | Cart-to-Detail Rate | googleanalytics |
| channel_grouping | TEXT | Default Channel Grouping (duplicate) | googleanalytics |
| channelgrouping | TEXT | Default Channel Grouping | googleanalytics |
| checkoutoptions | TEXT | Checkout Options | googleanalytics |
| city | TEXT | City | googleanalytics klaviyo |
| cityid | TEXT | City ID | googleanalytics |
| clientid | TEXT | clientid from google analytics | googleanalytics |
| continent | TEXT | Continent | googleanalytics |
| continentid | TEXT | Continent ID | googleanalytics |
| costperconversion | NUMERIC | Cost per Conversion | googleanalytics |
| costpergoalconversion | NUMERIC | Cost per Goal Conversion | googleanalytics |
| costpertransaction | NUMERIC | Cost per Transaction | googleanalytics |
| country | TEXT | Country | googleanalytics adform appsflyer cm360 google_ad_manager klaviyo searchconsole tiktok zoho |
| countryisocode | TEXT | Country ISO Code | googleanalytics |
| cpc | NUMERIC | CPC | googleanalytics amazon_ads cm360 taboola |
| cpm | NUMERIC | CPM | googleanalytics apple_search_ads taboola |
| ctr | NUMERIC | CTR | googleanalytics google_ads adform amazon_ads appsflyer cm360 linkedin_organic outbrain rtbhouse searchconsole taboola |
| currencycode | TEXT | Currency Code | googleanalytics |
| data_driven_conversions | NUMERIC | Data driven conversions (All goals) | googleanalytics |
| data_driven_revenue | NUMERIC | Data driven revenue | googleanalytics |
| datasource | TEXT | Data Source | googleanalytics |
| date | DATE | Date | googleanalytics google_ads adform adroll amazon_ads amazon_mws amazon_sp apple_search_ads appnexus appsflyer awin bing cm360 criteo dv360 facebook_organic google_ad_manager googleanalytics4 hubspot idealo linkedin_organic mailchimp outbrain quora rtbhouse salesforce searchconsole shopify snapchat stripe taboola tiktok twitter_organic |
| datehour | TIMESTAMP | Hour of Day | googleanalytics |
| datehourminute | TIMESTAMP | Date Hour and Minute | googleanalytics |
| day | TEXT | Day of the month | googleanalytics |
| dayofweek | TEXT | Day of Week | googleanalytics |
| dayofweekname | TEXT | Day of Week Name | googleanalytics |
| dayssincelastsession | TEXT | Days Since Last Session | googleanalytics |
| daystotransaction | TEXT | Days to Transaction | googleanalytics |
| devicecategory | TEXT | Device Category | googleanalytics |
| dimension1 | TEXT | dimension1 | googleanalytics |
| dimension10 | TEXT | dimension10 | googleanalytics |
| dimension100 | TEXT | dimension100 | googleanalytics |
| dimension101 | TEXT | dimension101 | googleanalytics |
| dimension102 | TEXT | dimension102 | googleanalytics |
| dimension103 | TEXT | dimension103 | googleanalytics |
| dimension104 | TEXT | dimension104 | googleanalytics |
| dimension105 | TEXT | dimension105 | googleanalytics |
| dimension106 | TEXT | dimension106 | googleanalytics |
| dimension107 | TEXT | dimension107 | googleanalytics |
| dimension108 | TEXT | dimension108 | googleanalytics |
| dimension109 | TEXT | dimension109 | googleanalytics |
| dimension11 | TEXT | dimension11 | googleanalytics |
| dimension110 | TEXT | dimension110 | googleanalytics |
| dimension111 | TEXT | dimension111 | googleanalytics |
| dimension112 | TEXT | dimension112 | googleanalytics |
| dimension113 | TEXT | dimension113 | googleanalytics |
| dimension114 | TEXT | dimension114 | googleanalytics |
| dimension115 | TEXT | dimension115 | googleanalytics |
| dimension116 | TEXT | dimension116 | googleanalytics |
| dimension117 | TEXT | dimension117 | googleanalytics |
| dimension118 | TEXT | dimension118 | googleanalytics |
| dimension119 | TEXT | dimension119 | googleanalytics |
| dimension12 | TEXT | dimension12 | googleanalytics |
| dimension120 | TEXT | dimension120 | googleanalytics |
| dimension121 | TEXT | dimension121 | googleanalytics |
| dimension122 | TEXT | dimension122 | googleanalytics |
| dimension123 | TEXT | dimension123 | googleanalytics |
| dimension124 | TEXT | dimension124 | googleanalytics |
| dimension125 | TEXT | dimension125 | googleanalytics |
| dimension126 | TEXT | dimension126 | googleanalytics |
| dimension127 | TEXT | dimension127 | googleanalytics |
| dimension128 | TEXT | dimension128 | googleanalytics |
| dimension129 | TEXT | dimension129 | googleanalytics |
| dimension13 | TEXT | dimension13 | googleanalytics |
| dimension130 | TEXT | dimension130 | googleanalytics |
| dimension131 | TEXT | dimension131 | googleanalytics |
| dimension132 | TEXT | dimension132 | googleanalytics |
| dimension133 | TEXT | dimension133 | googleanalytics |
| dimension134 | TEXT | dimension134 | googleanalytics |
| dimension135 | TEXT | dimension135 | googleanalytics |
| dimension136 | TEXT | dimension136 | googleanalytics |
| dimension137 | TEXT | dimension137 | googleanalytics |
| dimension138 | TEXT | dimension138 | googleanalytics |
| dimension139 | TEXT | dimension139 | googleanalytics |
| dimension14 | TEXT | dimension14 | googleanalytics |
| dimension140 | TEXT | dimension140 | googleanalytics |
| dimension141 | TEXT | dimension141 | googleanalytics |
| dimension142 | TEXT | dimension142 | googleanalytics |
| dimension143 | TEXT | dimension143 | googleanalytics |
| dimension144 | TEXT | dimension144 | googleanalytics |
| dimension145 | TEXT | dimension145 | googleanalytics |
| dimension146 | TEXT | dimension146 | googleanalytics |
| dimension147 | TEXT | dimension147 | googleanalytics |
| dimension148 | TEXT | dimension148 | googleanalytics |
| dimension149 | TEXT | dimension149 | googleanalytics |
| dimension15 | TEXT | dimension15 | googleanalytics |
| dimension150 | TEXT | dimension150 | googleanalytics |
| dimension151 | TEXT | dimension151 | googleanalytics |
| dimension152 | TEXT | dimension152 | googleanalytics |
| dimension153 | TEXT | dimension153 | googleanalytics |
| dimension154 | TEXT | dimension154 | googleanalytics |
| dimension155 | TEXT | dimension155 | googleanalytics |
| dimension156 | TEXT | dimension156 | googleanalytics |
| dimension157 | TEXT | dimension157 | googleanalytics |
| dimension158 | TEXT | dimension158 | googleanalytics |
| dimension159 | TEXT | dimension159 | googleanalytics |
| dimension16 | TEXT | dimension16 | googleanalytics |
| dimension160 | TEXT | dimension160 | googleanalytics |
| dimension161 | TEXT | dimension161 | googleanalytics |
| dimension162 | TEXT | dimension162 | googleanalytics |
| dimension163 | TEXT | dimension163 | googleanalytics |
| dimension164 | TEXT | dimension164 | googleanalytics |
| dimension165 | TEXT | dimension165 | googleanalytics |
| dimension166 | TEXT | dimension166 | googleanalytics |
| dimension167 | TEXT | dimension167 | googleanalytics |
| dimension168 | TEXT | dimension168 | googleanalytics |
| dimension169 | TEXT | dimension169 | googleanalytics |
| dimension17 | TEXT | dimension17 | googleanalytics |
| dimension170 | TEXT | dimension170 | googleanalytics |
| dimension171 | TEXT | dimension171 | googleanalytics |
| dimension172 | TEXT | dimension172 | googleanalytics |
| dimension173 | TEXT | dimension173 | googleanalytics |
| dimension174 | TEXT | dimension174 | googleanalytics |
| dimension175 | TEXT | dimension175 | googleanalytics |
| dimension176 | TEXT | dimension176 | googleanalytics |
| dimension177 | TEXT | dimension177 | googleanalytics |
| dimension178 | TEXT | dimension178 | googleanalytics |
| dimension179 | TEXT | dimension179 | googleanalytics |
| dimension18 | TEXT | dimension18 | googleanalytics |
| dimension180 | TEXT | dimension180 | googleanalytics |
| dimension181 | TEXT | dimension181 | googleanalytics |
| dimension182 | TEXT | dimension182 | googleanalytics |
| dimension183 | TEXT | dimension183 | googleanalytics |
| dimension184 | TEXT | dimension184 | googleanalytics |
| dimension185 | TEXT | dimension185 | googleanalytics |
| dimension186 | TEXT | dimension186 | googleanalytics |
| dimension187 | TEXT | dimension187 | googleanalytics |
| dimension188 | TEXT | dimension188 | googleanalytics |
| dimension189 | TEXT | dimension189 | googleanalytics |
| dimension19 | TEXT | dimension19 | googleanalytics |
| dimension190 | TEXT | dimension190 | googleanalytics |
| dimension191 | TEXT | dimension191 | googleanalytics |
| dimension192 | TEXT | dimension192 | googleanalytics |
| dimension193 | TEXT | dimension193 | googleanalytics |
| dimension194 | TEXT | dimension194 | googleanalytics |
| dimension195 | TEXT | dimension195 | googleanalytics |
| dimension196 | TEXT | dimension196 | googleanalytics |
| dimension197 | TEXT | dimension197 | googleanalytics |
| dimension198 | TEXT | dimension198 | googleanalytics |
| dimension199 | TEXT | dimension199 | googleanalytics |
| dimension2 | TEXT | dimension2 | googleanalytics |
| dimension20 | TEXT | dimension20 | googleanalytics |
| dimension200 | TEXT | dimension200 | googleanalytics |
| dimension201 | TEXT | dimension201 | googleanalytics |
| dimension202 | TEXT | dimension202 | googleanalytics |
| dimension203 | TEXT | dimension203 | googleanalytics |
| dimension204 | TEXT | dimension204 | googleanalytics |
| dimension205 | TEXT | dimension205 | googleanalytics |
| dimension206 | TEXT | dimension206 | googleanalytics |
| dimension207 | TEXT | dimension207 | googleanalytics |
| dimension208 | TEXT | dimension208 | googleanalytics |
| dimension209 | TEXT | dimension209 | googleanalytics |
| dimension21 | TEXT | dimension21 | googleanalytics |
| dimension210 | TEXT | dimension210 | googleanalytics |
| dimension211 | TEXT | dimension211 | googleanalytics |
| dimension212 | TEXT | dimension212 | googleanalytics |
| dimension213 | TEXT | dimension213 | googleanalytics |
| dimension214 | TEXT | dimension214 | googleanalytics |
| dimension215 | TEXT | dimension215 | googleanalytics |
| dimension216 | TEXT | dimension216 | googleanalytics |
| dimension217 | TEXT | dimension217 | googleanalytics |
| dimension218 | TEXT | dimension218 | googleanalytics |
| dimension219 | TEXT | dimension219 | googleanalytics |
| dimension22 | TEXT | dimension22 | googleanalytics |
| dimension220 | TEXT | dimension220 | googleanalytics |
| dimension221 | TEXT | dimension221 | googleanalytics |
| dimension222 | TEXT | dimension222 | googleanalytics |
| dimension223 | TEXT | dimension223 | googleanalytics |
| dimension224 | TEXT | dimension224 | googleanalytics |
| dimension225 | TEXT | dimension225 | googleanalytics |
| dimension226 | TEXT | dimension226 | googleanalytics |
| dimension227 | TEXT | dimension227 | googleanalytics |
| dimension228 | TEXT | dimension228 | googleanalytics |
| dimension229 | TEXT | dimension229 | googleanalytics |
| dimension23 | TEXT | dimension23 | googleanalytics |
| dimension230 | TEXT | dimension230 | googleanalytics |
| dimension231 | TEXT | dimension231 | googleanalytics |
| dimension232 | TEXT | dimension232 | googleanalytics |
| dimension233 | TEXT | dimension233 | googleanalytics |
| dimension234 | TEXT | dimension234 | googleanalytics |
| dimension235 | TEXT | dimension235 | googleanalytics |
| dimension236 | TEXT | dimension236 | googleanalytics |
| dimension237 | TEXT | dimension237 | googleanalytics |
| dimension238 | TEXT | dimension238 | googleanalytics |
| dimension239 | TEXT | dimension239 | googleanalytics |
| dimension24 | TEXT | dimension24 | googleanalytics |
| dimension240 | TEXT | dimension240 | googleanalytics |
| dimension241 | TEXT | dimension241 | googleanalytics |
| dimension242 | TEXT | dimension242 | googleanalytics |
| dimension243 | TEXT | dimension243 | googleanalytics |
| dimension244 | TEXT | dimension244 | googleanalytics |
| dimension245 | TEXT | dimension245 | googleanalytics |
| dimension246 | TEXT | dimension246 | googleanalytics |
| dimension247 | TEXT | dimension247 | googleanalytics |
| dimension248 | TEXT | dimension248 | googleanalytics |
| dimension249 | TEXT | dimension249 | googleanalytics |
| dimension25 | TEXT | dimension25 | googleanalytics |
| dimension250 | TEXT | dimension250 | googleanalytics |
| dimension26 | TEXT | dimension26 | googleanalytics |
| dimension27 | TEXT | dimension27 | googleanalytics |
| dimension28 | TEXT | dimension28 | googleanalytics |
| dimension29 | TEXT | dimension29 | googleanalytics |
| dimension3 | TEXT | dimension3 | googleanalytics |
| dimension30 | TEXT | dimension30 | googleanalytics |
| dimension31 | TEXT | dimension31 | googleanalytics |
| dimension32 | TEXT | dimension32 | googleanalytics |
| dimension33 | TEXT | dimension33 | googleanalytics |
| dimension34 | TEXT | dimension34 | googleanalytics |
| dimension35 | TEXT | dimension35 | googleanalytics |
| dimension36 | TEXT | dimension36 | googleanalytics |
| dimension37 | TEXT | dimension37 | googleanalytics |
| dimension38 | TEXT | dimension38 | googleanalytics |
| dimension39 | TEXT | dimension39 | googleanalytics |
| dimension4 | TEXT | dimension4 | googleanalytics |
| dimension40 | TEXT | dimension40 | googleanalytics |
| dimension41 | TEXT | dimension41 | googleanalytics |
| dimension42 | TEXT | dimension42 | googleanalytics |
| dimension43 | TEXT | dimension43 | googleanalytics |
| dimension44 | TEXT | dimension44 | googleanalytics |
| dimension45 | TEXT | dimension45 | googleanalytics |
| dimension46 | TEXT | dimension46 | googleanalytics |
| dimension47 | TEXT | dimension47 | googleanalytics |
| dimension48 | TEXT | dimension48 | googleanalytics |
| dimension49 | TEXT | dimension49 | googleanalytics |
| dimension5 | TEXT | dimension5 | googleanalytics |
| dimension50 | TEXT | dimension50 | googleanalytics |
| dimension51 | TEXT | dimension51 | googleanalytics |
| dimension52 | TEXT | dimension52 | googleanalytics |
| dimension53 | TEXT | dimension53 | googleanalytics |
| dimension54 | TEXT | dimension54 | googleanalytics |
| dimension55 | TEXT | dimension55 | googleanalytics |
| dimension56 | TEXT | dimension56 | googleanalytics |
| dimension57 | TEXT | dimension57 | googleanalytics |
| dimension58 | TEXT | dimension58 | googleanalytics |
| dimension59 | TEXT | dimension59 | googleanalytics |
| dimension6 | TEXT | dimension6 | googleanalytics |
| dimension60 | TEXT | dimension60 | googleanalytics |
| dimension61 | TEXT | dimension61 | googleanalytics |
| dimension62 | TEXT | dimension62 | googleanalytics |
| dimension63 | TEXT | dimension63 | googleanalytics |
| dimension64 | TEXT | dimension64 | googleanalytics |
| dimension65 | TEXT | dimension65 | googleanalytics |
| dimension66 | TEXT | dimension66 | googleanalytics |
| dimension67 | TEXT | dimension67 | googleanalytics |
| dimension68 | TEXT | dimension68 | googleanalytics |
| dimension69 | TEXT | dimension69 | googleanalytics |
| dimension7 | TEXT | dimension7 | googleanalytics |
| dimension70 | TEXT | dimension70 | googleanalytics |
| dimension71 | TEXT | dimension71 | googleanalytics |
| dimension72 | TEXT | dimension72 | googleanalytics |
| dimension73 | TEXT | dimension73 | googleanalytics |
| dimension74 | TEXT | dimension74 | googleanalytics |
| dimension75 | TEXT | dimension75 | googleanalytics |
| dimension76 | TEXT | dimension76 | googleanalytics |
| dimension77 | TEXT | dimension77 | googleanalytics |
| dimension78 | TEXT | dimension78 | googleanalytics |
| dimension79 | TEXT | dimension79 | googleanalytics |
| dimension8 | TEXT | dimension8 | googleanalytics |
| dimension80 | TEXT | dimension80 | googleanalytics |
| dimension81 | TEXT | dimension81 | googleanalytics |
| dimension82 | TEXT | dimension82 | googleanalytics |
| dimension83 | TEXT | dimension83 | googleanalytics |
| dimension84 | TEXT | dimension84 | googleanalytics |
| dimension85 | TEXT | dimension85 | googleanalytics |
| dimension86 | TEXT | dimension86 | googleanalytics |
| dimension87 | TEXT | dimension87 | googleanalytics |
| dimension88 | TEXT | dimension88 | googleanalytics |
| dimension89 | TEXT | dimension89 | googleanalytics |
| dimension9 | TEXT | dimension9 | googleanalytics |
| dimension90 | TEXT | dimension90 | googleanalytics |
| dimension91 | TEXT | dimension91 | googleanalytics |
| dimension92 | TEXT | dimension92 | googleanalytics |
| dimension93 | TEXT | dimension93 | googleanalytics |
| dimension94 | TEXT | dimension94 | googleanalytics |
| dimension95 | TEXT | dimension95 | googleanalytics |
| dimension96 | TEXT | dimension96 | googleanalytics |
| dimension97 | TEXT | dimension97 | googleanalytics |
| dimension98 | TEXT | dimension98 | googleanalytics |
| dimension99 | TEXT | dimension99 | googleanalytics |
| domainlookuptime | NUMERIC | Domain Lookup Time (ms) | googleanalytics |
| domcontentloadedtime | NUMERIC | Document Content Loaded Time (ms) | googleanalytics |
| dominteractivetime | NUMERIC | Document Interactive Time (ms) | googleanalytics |
| domlatencymetricssample | NUMERIC | DOM Latency Metrics Sample | googleanalytics |
| entrancerate | NUMERIC | Entrances / Pageviews | googleanalytics |
| entrances | NUMERIC | Entrances | googleanalytics |
| eventaction | TEXT | Event Action | googleanalytics |
| eventcategory | TEXT | Event Category | googleanalytics |
| eventlabel | TEXT | Event Label | googleanalytics |
| eventspersessionwithevent | NUMERIC | Events / Session with Event | googleanalytics |
| eventspervisitwithevent | NUMERIC | Events / Session with Event (deprecated) | googleanalytics |
| eventvalue | NUMERIC | Event Value | googleanalytics |
| exitpagepath | TEXT | Exit Page | googleanalytics |
| exitrate | NUMERIC | % Exit | googleanalytics |
| exits | NUMERIC | Exits | googleanalytics |
| first_touch_conversions | NUMERIC | First touch conversions (All goals) | googleanalytics |
| first_touch_revenue | NUMERIC | First touch revenue | googleanalytics |
| flashversion | TEXT | Flash Version | googleanalytics |
| fullreferrer | TEXT | Full Referrer | googleanalytics |
| gender | TEXT | Gender | googleanalytics tiktok |
| goal10_data_driven_conversions | TEXT | Goal 10 Data driven Completions | googleanalytics |
| goal10_data_driven_revenue | TEXT | Goal 10 Data driven value | googleanalytics |
| goal10_first_touch_conversions | TEXT | Goal 10 First touch Completions | googleanalytics |
| goal10_first_touch_revenue | TEXT | Goal 10 First touch value | googleanalytics |
| goal10_last_touch_conversions | TEXT | Goal 10 Last touch Completions | googleanalytics |
| goal10_last_touch_revenue | TEXT | Goal 10 Last touch value | googleanalytics |
| goal10_linear_touch_conversions | TEXT | Goal 10 Linear touch Completions | googleanalytics |
| goal10_linear_touch_revenue | TEXT | Goal 10 Linear touch value | googleanalytics |
| goal10completions | NUMERIC | Goal 10 Completions | googleanalytics |
| goal10value | NUMERIC | Goal 10 Value | googleanalytics |
| goal11_data_driven_conversions | TEXT | Goal 11 Data driven Completions | googleanalytics |
| goal11_data_driven_revenue | TEXT | Goal 11 Data driven value | googleanalytics |
| goal11_first_touch_conversions | TEXT | Goal 11 First touch Completions | googleanalytics |
| goal11_first_touch_revenue | TEXT | Goal 11 First touch value | googleanalytics |
| goal11_last_touch_conversions | TEXT | Goal 11 Last touch Completions | googleanalytics |
| goal11_last_touch_revenue | TEXT | Goal 11 Last touch value | googleanalytics |
| goal11_linear_touch_conversions | TEXT | Goal 11 Linear touch Completions | googleanalytics |
| goal11_linear_touch_revenue | TEXT | Goal 11 Linear touch value | googleanalytics |
| goal11completions | NUMERIC | Goal 11 Completions | googleanalytics |
| goal11value | NUMERIC | Goal 11 Value | googleanalytics |
| goal12_data_driven_conversions | TEXT | Goal 12 Data driven Completions | googleanalytics |
| goal12_data_driven_revenue | TEXT | Goal 12 Data driven value | googleanalytics |
| goal12_first_touch_conversions | TEXT | Goal 12 First touch Completions | googleanalytics |
| goal12_first_touch_revenue | TEXT | Goal 12 First touch value | googleanalytics |
| goal12_last_touch_conversions | TEXT | Goal 12 Last touch Completions | googleanalytics |
| goal12_last_touch_revenue | TEXT | Goal 12 Last touch value | googleanalytics |
| goal12_linear_touch_conversions | TEXT | Goal 12 Linear touch Completions | googleanalytics |
| goal12_linear_touch_revenue | TEXT | Goal 12 Linear touch value | googleanalytics |
| goal12completions | NUMERIC | Goal 12 Completions | googleanalytics |
| goal12value | NUMERIC | Goal 12 Value | googleanalytics |
| goal13_data_driven_conversions | TEXT | Goal 13 Data driven Completions | googleanalytics |
| goal13_data_driven_revenue | TEXT | Goal 13 Data driven value | googleanalytics |
| goal13_first_touch_conversions | TEXT | Goal 13 First touch Completions | googleanalytics |
| goal13_first_touch_revenue | TEXT | Goal 13 First touch value | googleanalytics |
| goal13_last_touch_conversions | TEXT | Goal 13 Last touch Completions | googleanalytics |
| goal13_last_touch_revenue | TEXT | Goal 13 Last touch value | googleanalytics |
| goal13_linear_touch_conversions | TEXT | Goal 13 Linear touch Completions | googleanalytics |
| goal13_linear_touch_revenue | TEXT | Goal 13 Linear touch value | googleanalytics |
| goal13completions | NUMERIC | Goal 13 Completions | googleanalytics |
| goal13value | NUMERIC | Goal 13 Value | googleanalytics |
| goal14_data_driven_conversions | TEXT | Goal 14 Data driven Completions | googleanalytics |
| goal14_data_driven_revenue | TEXT | Goal 14 Data driven value | googleanalytics |
| goal14_first_touch_conversions | TEXT | Goal 14 First touch Completions | googleanalytics |
| goal14_first_touch_revenue | TEXT | Goal 14 First touch value | googleanalytics |
| goal14_last_touch_conversions | TEXT | Goal 14 Last touch Completions | googleanalytics |
| goal14_last_touch_revenue | TEXT | Goal 14 Last touch value | googleanalytics |
| goal14_linear_touch_conversions | TEXT | Goal 14 Linear touch Completions | googleanalytics |
| goal14_linear_touch_revenue | TEXT | Goal 14 Linear touch value | googleanalytics |
| goal14completions | NUMERIC | Goal 14 Completions | googleanalytics |
| goal14value | NUMERIC | Goal 14 Value | googleanalytics |
| goal15_data_driven_conversions | TEXT | Goal 15 Data driven Completions | googleanalytics |
| goal15_data_driven_revenue | TEXT | Goal 15 Data driven value | googleanalytics |
| goal15_first_touch_conversions | TEXT | Goal 15 First touch Completions | googleanalytics |
| goal15_first_touch_revenue | TEXT | Goal 15 First touch value | googleanalytics |
| goal15_last_touch_conversions | TEXT | Goal 15 Last touch Completions | googleanalytics |
| goal15_last_touch_revenue | TEXT | Goal 15 Last touch value | googleanalytics |
| goal15_linear_touch_conversions | TEXT | Goal 15 Linear touch Completions | googleanalytics |
| goal15_linear_touch_revenue | TEXT | Goal 15 Linear touch value | googleanalytics |
| goal15completions | NUMERIC | Goal 15 Completions | googleanalytics |
| goal15value | NUMERIC | Goal 15 Value | googleanalytics |
| goal16_data_driven_conversions | TEXT | Goal 16 Data driven Completions | googleanalytics |
| goal16_data_driven_revenue | TEXT | Goal 16 Data driven value | googleanalytics |
| goal16_first_touch_conversions | TEXT | Goal 16 First touch Completions | googleanalytics |
| goal16_first_touch_revenue | TEXT | Goal 16 First touch value | googleanalytics |
| goal16_last_touch_conversions | TEXT | Goal 16 Last touch Completions | googleanalytics |
| goal16_last_touch_revenue | TEXT | Goal 16 Last touch value | googleanalytics |
| goal16_linear_touch_conversions | TEXT | Goal 16 Linear touch Completions | googleanalytics |
| goal16_linear_touch_revenue | TEXT | Goal 16 Linear touch value | googleanalytics |
| goal16completions | NUMERIC | Goal 16 Completions | googleanalytics |
| goal16value | NUMERIC | Goal 16 Value | googleanalytics |
| goal17_data_driven_conversions | TEXT | Goal 17 Data driven Completions | googleanalytics |
| goal17_data_driven_revenue | TEXT | Goal 17 Data driven value | googleanalytics |
| goal17_first_touch_conversions | TEXT | Goal 17 First touch Completions | googleanalytics |
| goal17_first_touch_revenue | TEXT | Goal 17 First touch value | googleanalytics |
| goal17_last_touch_conversions | TEXT | Goal 17 Last touch Completions | googleanalytics |
| goal17_last_touch_revenue | TEXT | Goal 17 Last touch value | googleanalytics |
| goal17_linear_touch_conversions | TEXT | Goal 17 Linear touch Completions | googleanalytics |
| goal17_linear_touch_revenue | TEXT | Goal 17 Linear touch value | googleanalytics |
| goal17completions | NUMERIC | Goal 17 Completions | googleanalytics |
| goal17value | NUMERIC | Goal 17 Value | googleanalytics |
| goal18_data_driven_conversions | TEXT | Goal 18 Data driven Completions | googleanalytics |
| goal18_data_driven_revenue | TEXT | Goal 18 Data driven value | googleanalytics |
| goal18_first_touch_conversions | TEXT | Goal 18 First touch Completions | googleanalytics |
| goal18_first_touch_revenue | TEXT | Goal 18 First touch value | googleanalytics |
| goal18_last_touch_conversions | TEXT | Goal 18 Last touch Completions | googleanalytics |
| goal18_last_touch_revenue | TEXT | Goal 18 Last touch value | googleanalytics |
| goal18_linear_touch_conversions | TEXT | Goal 18 Linear touch Completions | googleanalytics |
| goal18_linear_touch_revenue | TEXT | Goal 18 Linear touch value | googleanalytics |
| goal18completions | NUMERIC | Goal 18 Completions | googleanalytics |
| goal18value | NUMERIC | Goal 18 Value | googleanalytics |
| goal19_data_driven_conversions | TEXT | Goal 19 Data driven Completions | googleanalytics |
| goal19_data_driven_revenue | TEXT | Goal 19 Data driven value | googleanalytics |
| goal19_first_touch_conversions | TEXT | Goal 19 First touch Completions | googleanalytics |
| goal19_first_touch_revenue | TEXT | Goal 19 First touch value | googleanalytics |
| goal19_last_touch_conversions | TEXT | Goal 19 Last touch Completions | googleanalytics |
| goal19_last_touch_revenue | TEXT | Goal 19 Last touch value | googleanalytics |
| goal19_linear_touch_conversions | TEXT | Goal 19 Linear touch Completions | googleanalytics |
| goal19_linear_touch_revenue | TEXT | Goal 19 Linear touch value | googleanalytics |
| goal19completions | NUMERIC | Goal 19 Completions | googleanalytics |
| goal19value | NUMERIC | Goal 19 Value | googleanalytics |
| goal1_data_driven_conversions | TEXT | Goal 1 Data driven Completions | googleanalytics |
| goal1_data_driven_revenue | TEXT | Goal 1 Data driven value | googleanalytics |
| goal1_first_touch_conversions | TEXT | Goal 1 First touch Completions | googleanalytics |
| goal1_first_touch_revenue | TEXT | Goal 1 First touch value | googleanalytics |
| goal1_last_touch_conversions | TEXT | Goal 1 Last touch Completions | googleanalytics |
| goal1_last_touch_revenue | TEXT | Goal 1 Last touch value | googleanalytics |
| goal1_linear_touch_conversions | TEXT | Goal 1 Linear touch Completions | googleanalytics |
| goal1_linear_touch_revenue | TEXT | Goal 1 Linear touch value | googleanalytics |
| goal1completions | NUMERIC | Goal 1 Completions | googleanalytics |
| goal1value | NUMERIC | Goal 1 Value | googleanalytics |
| goal20_data_driven_conversions | TEXT | Goal 20 Data driven Completions | googleanalytics |
| goal20_data_driven_revenue | TEXT | Goal 20 Data driven value | googleanalytics |
| goal20_first_touch_conversions | TEXT | Goal 20 First touch Completions | googleanalytics |
| goal20_first_touch_revenue | TEXT | Goal 20 First touch value | googleanalytics |
| goal20_last_touch_conversions | TEXT | Goal 20 Last touch Completions | googleanalytics |
| goal20_last_touch_revenue | TEXT | Goal 20 Last touch value | googleanalytics |
| goal20_linear_touch_conversions | TEXT | Goal 20 Linear touch Completions | googleanalytics |
| goal20_linear_touch_revenue | TEXT | Goal 20 Linear touch value | googleanalytics |
| goal20completions | NUMERIC | Goal 20 Completions | googleanalytics |
| goal20value | NUMERIC | Goal 20 Value | googleanalytics |
| goal2_data_driven_conversions | TEXT | Goal 2 Data driven Completions | googleanalytics |
| goal2_data_driven_revenue | TEXT | Goal 2 Data driven value | googleanalytics |
| goal2_first_touch_conversions | TEXT | Goal 2 First touch Completions | googleanalytics |
| goal2_first_touch_revenue | TEXT | Goal 2 First touch value | googleanalytics |
| goal2_last_touch_conversions | TEXT | Goal 2 Last touch Completions | googleanalytics |
| goal2_last_touch_revenue | TEXT | Goal 2 Last touch value | googleanalytics |
| goal2_linear_touch_conversions | TEXT | Goal 2 Linear touch Completions | googleanalytics |
| goal2_linear_touch_revenue | TEXT | Goal 2 Linear touch value | googleanalytics |
| goal2completions | NUMERIC | Goal 2 Completions | googleanalytics |
| goal2value | NUMERIC | Goal 2 Value | googleanalytics |
| goal3_data_driven_conversions | TEXT | Goal 3 Data driven Completions | googleanalytics |
| goal3_data_driven_revenue | TEXT | Goal 3 Data driven value | googleanalytics |
| goal3_first_touch_conversions | TEXT | Goal 3 First touch Completions | googleanalytics |
| goal3_first_touch_revenue | TEXT | Goal 3 First touch value | googleanalytics |
| goal3_last_touch_conversions | TEXT | Goal 3 Last touch Completions | googleanalytics |
| goal3_last_touch_revenue | TEXT | Goal 3 Last touch value | googleanalytics |
| goal3_linear_touch_conversions | TEXT | Goal 3 Linear touch Completions | googleanalytics |
| goal3_linear_touch_revenue | TEXT | Goal 3 Linear touch value | googleanalytics |
| goal3completions | NUMERIC | Goal 3 Completions | googleanalytics |
| goal3value | NUMERIC | Goal 3 Value | googleanalytics |
| goal4_data_driven_conversions | TEXT | Goal 4 Data driven Completions | googleanalytics |
| goal4_data_driven_revenue | TEXT | Goal 4 Data driven value | googleanalytics |
| goal4_first_touch_conversions | TEXT | Goal 4 First touch Completions | googleanalytics |
| goal4_first_touch_revenue | TEXT | Goal 4 First touch value | googleanalytics |
| goal4_last_touch_conversions | TEXT | Goal 4 Last touch Completions | googleanalytics |
| goal4_last_touch_revenue | TEXT | Goal 4 Last touch value | googleanalytics |
| goal4_linear_touch_conversions | TEXT | Goal 4 Linear touch Completions | googleanalytics |
| goal4_linear_touch_revenue | TEXT | Goal 4 Linear touch value | googleanalytics |
| goal4completions | NUMERIC | Goal 4 Completions | googleanalytics |
| goal4value | NUMERIC | Goal 4 Value | googleanalytics |
| goal5_data_driven_conversions | TEXT | Goal 5 Data driven Completions | googleanalytics |
| goal5_data_driven_revenue | TEXT | Goal 5 Data driven value | googleanalytics |
| goal5_first_touch_conversions | TEXT | Goal 5 First touch Completions | googleanalytics |
| goal5_first_touch_revenue | TEXT | Goal 5 First touch value | googleanalytics |
| goal5_last_touch_conversions | TEXT | Goal 5 Last touch Completions | googleanalytics |
| goal5_last_touch_revenue | TEXT | Goal 5 Last touch value | googleanalytics |
| goal5_linear_touch_conversions | TEXT | Goal 5 Linear touch Completions | googleanalytics |
| goal5_linear_touch_revenue | TEXT | Goal 5 Linear touch value | googleanalytics |
| goal5completions | NUMERIC | Goal 5 Completions | googleanalytics |
| goal5value | NUMERIC | Goal 5 Value | googleanalytics |
| goal6_data_driven_conversions | TEXT | Goal 6 Data driven Completions | googleanalytics |
| goal6_data_driven_revenue | TEXT | Goal 6 Data driven value | googleanalytics |
| goal6_first_touch_conversions | TEXT | Goal 6 First touch Completions | googleanalytics |
| goal6_first_touch_revenue | TEXT | Goal 6 First touch value | googleanalytics |
| goal6_last_touch_conversions | TEXT | Goal 6 Last touch Completions | googleanalytics |
| goal6_last_touch_revenue | TEXT | Goal 6 Last touch value | googleanalytics |
| goal6_linear_touch_conversions | TEXT | Goal 6 Linear touch Completions | googleanalytics |
| goal6_linear_touch_revenue | TEXT | Goal 6 Linear touch value | googleanalytics |
| goal6completions | NUMERIC | Goal 6 Completions | googleanalytics |
| goal6value | NUMERIC | Goal 6 Value | googleanalytics |
| goal7_data_driven_conversions | TEXT | Goal 7 Data driven Completions | googleanalytics |
| goal7_data_driven_revenue | TEXT | Goal 7 Data driven value | googleanalytics |
| goal7_first_touch_conversions | TEXT | Goal 7 First touch Completions | googleanalytics |
| goal7_first_touch_revenue | TEXT | Goal 7 First touch value | googleanalytics |
| goal7_last_touch_conversions | TEXT | Goal 7 Last touch Completions | googleanalytics |
| goal7_last_touch_revenue | TEXT | Goal 7 Last touch value | googleanalytics |
| goal7_linear_touch_conversions | TEXT | Goal 7 Linear touch Completions | googleanalytics |
| goal7_linear_touch_revenue | TEXT | Goal 7 Linear touch value | googleanalytics |
| goal7completions | NUMERIC | Goal 7 Completions | googleanalytics |
| goal7value | NUMERIC | Goal 7 Value | googleanalytics |
| goal8_data_driven_conversions | TEXT | Goal 8 Data driven Completions | googleanalytics |
| goal8_data_driven_revenue | TEXT | Goal 8 Data driven value | googleanalytics |
| goal8_first_touch_conversions | TEXT | Goal 8 First touch Completions | googleanalytics |
| goal8_first_touch_revenue | TEXT | Goal 8 First touch value | googleanalytics |
| goal8_last_touch_conversions | TEXT | Goal 8 Last touch Completions | googleanalytics |
| goal8_last_touch_revenue | TEXT | Goal 8 Last touch value | googleanalytics |
| goal8_linear_touch_conversions | TEXT | Goal 8 Linear touch Completions | googleanalytics |
| goal8_linear_touch_revenue | TEXT | Goal 8 Linear touch value | googleanalytics |
| goal8completions | NUMERIC | Goal 8 Completions | googleanalytics |
| goal8value | NUMERIC | Goal 8 Value | googleanalytics |
| goal9_data_driven_conversions | TEXT | Goal 9 Data driven Completions | googleanalytics |
| goal9_data_driven_revenue | TEXT | Goal 9 Data driven value | googleanalytics |
| goal9_first_touch_conversions | TEXT | Goal 9 First touch Completions | googleanalytics |
| goal9_first_touch_revenue | TEXT | Goal 9 First touch value | googleanalytics |
| goal9_last_touch_conversions | TEXT | Goal 9 Last touch Completions | googleanalytics |
| goal9_last_touch_revenue | TEXT | Goal 9 Last touch value | googleanalytics |
| goal9_linear_touch_conversions | TEXT | Goal 9 Linear touch Completions | googleanalytics |
| goal9_linear_touch_revenue | TEXT | Goal 9 Linear touch value | googleanalytics |
| goal9completions | NUMERIC | Goal 9 Completions | googleanalytics |
| goal9value | NUMERIC | Goal 9 Value | googleanalytics |
| goalabandonrateall | NUMERIC | Total Abandonment Rate | googleanalytics |
| goalabandonsall | NUMERIC | Abandoned Funnels | googleanalytics |
| goalcompletionlocation | TEXT | Goal Completion Location | googleanalytics |
| goalcompletionsall | NUMERIC | Goal Completions | googleanalytics |
| goalconversionrateall | NUMERIC | Goal Conversion Rate | googleanalytics |
| goalpreviousstep1 | TEXT | Goal Previous Step - 1 | googleanalytics |
| goalpreviousstep2 | TEXT | Goal Previous Step - 2 | googleanalytics |
| goalpreviousstep3 | TEXT | Goal Previous Step - 3 | googleanalytics |
| goalstartsall | NUMERIC | Goal Starts | googleanalytics |
| goalvalueall | NUMERIC | Goal Value | googleanalytics |
| goalvalueallpersearch | NUMERIC | Per Search Goal Value | googleanalytics |
| goalvaluepersession | NUMERIC | Per Session Goal Value | googleanalytics |
| goalvaluepervisit | NUMERIC | Per Session Goal Value (deprecated) | googleanalytics |
| hassocialsourcereferral | TEXT | Social Source Referral | googleanalytics |
| hits | NUMERIC | Hits | googleanalytics |
| hostname | TEXT | Hostname | googleanalytics searchconsole |
| hour | TEXT | Hour | googleanalytics google_ads adform |
| impressions | NUMERIC | Impressions | googleanalytics google_ads adform adroll amazon_ads apple_search_ads appnexus appsflyer awin bing cm360 criteo dv360 google_ad_manager outbrain quora rtbhouse searchconsole snapchat taboola tiktok |
| interestaffinitycategory | TEXT | Affinity Category (reach) | googleanalytics |
| interestinmarketcategory | TEXT | In-Market Segment | googleanalytics |
| interestothercategory | TEXT | Other Category | googleanalytics |
| internalpromotionclicks | NUMERIC | Internal Promotion Clicks | googleanalytics |
| internalpromotioncreative | TEXT | Internal Promotion Creative | googleanalytics |
| internalpromotionctr | NUMERIC | Internal Promotion CTR | googleanalytics |
| internalpromotionid | TEXT | Internal Promotion ID | googleanalytics |
| internalpromotionname | TEXT | Internal Promotion Name | googleanalytics |
| internalpromotionposition | TEXT | Internal Promotion Position | googleanalytics |
| internalpromotionviews | NUMERIC | Internal Promotion Views | googleanalytics |
| isoweek | TEXT | ISO Week of the Year | googleanalytics |
| isoyear | TEXT | ISO Year | googleanalytics |
| isoyearisoweek | TEXT | ISO Week of ISO Year | googleanalytics |
| istrueviewvideoad | TEXT | TrueView Video Ad | googleanalytics |
| itemquantity | NUMERIC | Quantity | googleanalytics |
| itemrevenue | NUMERIC | Product Revenue | googleanalytics |
| itemsperpurchase | NUMERIC | Avg. QTY | googleanalytics |
| javaenabled | TEXT | Java Support | googleanalytics |
| keyword | TEXT | Keyword | googleanalytics apple_search_ads bing |
| landingpagepath | TEXT | Landing Page | googleanalytics |
| language | TEXT | Language | googleanalytics tiktok |
| last_touch_conversions | NUMERIC | Last touch conversions (All goals) | googleanalytics |
| last_touch_revenue | NUMERIC | Last touch revenue | googleanalytics |
| latitude | TEXT | Latitude | googleanalytics klaviyo |
| linear_touch_conversions | NUMERIC | Linear touch conversions (All goals) | googleanalytics |
| linear_touch_revenue | NUMERIC | Linear touch revenue | googleanalytics |
| localitemrevenue | NUMERIC | Local Product Revenue | googleanalytics |
| localproductrefundamount | NUMERIC | Local Product Refund Amount | googleanalytics |
| localrefundamount | NUMERIC | Local Refund Amount | googleanalytics |
| localtransactionrevenue | NUMERIC | Local Revenue | googleanalytics |
| localtransactionshipping | NUMERIC | Local Shipping | googleanalytics |
| localtransactiontax | NUMERIC | Local Tax | googleanalytics |
| longitude | TEXT | Longitude | googleanalytics klaviyo |
| medium | TEXT | Medium | googleanalytics googleanalytics4 |
| metro | TEXT | Metro | googleanalytics |
| metroid | TEXT | Metro Id | googleanalytics |
| minute | TEXT | Minute | googleanalytics |
| mobiledevicebranding | TEXT | Mobile Device Branding | googleanalytics |
| mobiledeviceinfo | TEXT | Mobile Device Info | googleanalytics |
| mobiledevicemarketingname | TEXT | Mobile Device Marketing Name | googleanalytics |
| mobiledevicemodel | TEXT | Mobile Device Model | googleanalytics |
| mobileinputselector | TEXT | Mobile Input Selector | googleanalytics |
| month | TEXT | Month of the year | googleanalytics google_ads |
| networkdomain | TEXT | Network Domain | googleanalytics |
| networklocation | TEXT | Service Provider | googleanalytics |
| newusers | NUMERIC | New Users | googleanalytics |
| newvisits | NUMERIC | New Users (deprecated) | googleanalytics |
| nthday | TEXT | Day Index | googleanalytics |
| nthhour | TEXT | Hour Index | googleanalytics |
| nthminute | TEXT | Minute Index | googleanalytics |
| nthmonth | TEXT | Month Index | googleanalytics |
| nthweek | TEXT | Week Index | googleanalytics |
| operatingsystem | TEXT | Operating System | googleanalytics |
| operatingsystemversion | TEXT | Operating System Version | googleanalytics |
| ordercouponcode | TEXT | Order Coupon Code | googleanalytics |
| organicsearches | NUMERIC | Organic Searches | googleanalytics |
| pagedepth | TEXT | Page Depth | googleanalytics |
| pagedownloadtime | NUMERIC | Page Download Time (ms) | googleanalytics |
| pageloadsample | NUMERIC | Page Load Sample | googleanalytics |
| pageloadtime | NUMERIC | Page Load Time (ms) | googleanalytics |
| pagepath | TEXT | Page Path | googleanalytics searchconsole |
| pagepathlevel1 | TEXT | Page path level 1 | googleanalytics |
| pagepathlevel2 | TEXT | Page path level 2 | googleanalytics |
| pagepathlevel3 | TEXT | Page path level 3 | googleanalytics |
| pagepathlevel4 | TEXT | Page path level 4 | googleanalytics |
| pagetitle | TEXT | Page Title | googleanalytics |
| pagevalue | NUMERIC | Page Value | googleanalytics |
| pageviews | NUMERIC | Pageviews | googleanalytics |
| pageviewspersession | NUMERIC | Pages / Session | googleanalytics |
| pageviewspervisit | NUMERIC | Pages / Session (deprecated) | googleanalytics |
| percentnewsessions | NUMERIC | % New Sessions | googleanalytics |
| percentnewvisits | NUMERIC | % New Sessions (deprecated) | googleanalytics |
| percentsearchrefinements | NUMERIC | % Search Refinements | googleanalytics |
| percentsessionswithsearch | NUMERIC | % Sessions with Search | googleanalytics |
| percentvisitswithsearch | NUMERIC | % Sessions with Search (deprecated) | googleanalytics |
| previouspagepath | TEXT | Previous Page Path | googleanalytics |
| productaddstocart | NUMERIC | Product Adds To Cart | googleanalytics |
| productcategory | TEXT | Product Category | googleanalytics |
| productcheckouts | NUMERIC | Product Checkouts | googleanalytics |
| productdetailviews | NUMERIC | Product Detail Views | googleanalytics |
| productlistclicks | NUMERIC | Product List Clicks | googleanalytics |
| productlistctr | NUMERIC | Product List CTR | googleanalytics |
| productlistviews | NUMERIC | Product List Views | googleanalytics |
| productname | TEXT | Product | googleanalytics |
| productrefundamount | NUMERIC | Product Refund Amount | googleanalytics |
| productrefunds | NUMERIC | Product Refunds | googleanalytics |
| productremovesfromcart | NUMERIC | Product Removes From Cart | googleanalytics |
| productrevenueperpurchase | NUMERIC | Product Revenue per Purchase | googleanalytics |
| productsku | TEXT | Product SKU | googleanalytics |
| profileid | TEXT | Google Analytics view (profile) ID (alias) | googleanalytics amazon_ads cm360 |
| profilename | TEXT | Google Analytics view (profile) name (alias) | googleanalytics cm360 |
| quantityaddedtocart | NUMERIC | Quantity Added To Cart | googleanalytics |
| quantitycheckedout | NUMERIC | Quantity Checked Out | googleanalytics |
| quantityrefunded | NUMERIC | Quantity Refunded | googleanalytics |
| quantityremovedfromcart | NUMERIC | Quantity Removed From Cart | googleanalytics |
| redirectiontime | NUMERIC | Redirection Time (ms) | googleanalytics |
| referralpath | TEXT | Referral Path | googleanalytics |
| refundamount | NUMERIC | Refund Amount | googleanalytics |
| region | TEXT | Region | googleanalytics awin google_ad_manager klaviyo |
| regionid | TEXT | Region ID | googleanalytics |
| regionisocode | TEXT | Region ISO Code | googleanalytics |
| revenueperitem | NUMERIC | Avg. Price | googleanalytics |
| revenuepertransaction | NUMERIC | Avg. Order Value | googleanalytics |
| revenueperuser | NUMERIC | Revenue per User | googleanalytics |
| roas | NUMERIC | ROAS | googleanalytics amazon_ads outbrain rtbhouse taboola |
| rpc | NUMERIC | RPC | googleanalytics |
| screencolors | TEXT | Screen Colors | googleanalytics |
| screenresolution | TEXT | Screen Resolution | googleanalytics |
| searchdepth | NUMERIC | Search Depth | googleanalytics |
| searchdestinationpage | TEXT | Destination Page | googleanalytics |
| searchduration | NUMERIC | Time after Search | googleanalytics |
| searchexitrate | NUMERIC | % Search Exits | googleanalytics |
| searchexits | NUMERIC | Search Exits | googleanalytics |
| searchgoalconversionrateall | NUMERIC | Site Search Goal Conversion Rate | googleanalytics |
| searchrefinements | NUMERIC | Search Refinements | googleanalytics |
| searchresultviews | NUMERIC | Results Pageviews | googleanalytics |
| searchsessions | NUMERIC | Sessions with Search | googleanalytics |
| searchuniques | NUMERIC | Total Unique Searches | googleanalytics |
| searchused | TEXT | Site Search Status | googleanalytics |
| searchvisits | NUMERIC | Sessions with Search (deprecated) | googleanalytics |
| secondpagepath | TEXT | Second Page | googleanalytics |
| serverconnectiontime | NUMERIC | Server Connection Time (ms) | googleanalytics |
| serverresponsetime | NUMERIC | Server Response Time (ms) | googleanalytics |
| sessioncount | TEXT | Count of Sessions | googleanalytics |
| sessionduration | NUMERIC | Session Duration | googleanalytics |
| sessiondurationbucket | TEXT | The Length of Session | googleanalytics |
| sessions | NUMERIC | Sessions | googleanalytics appsflyer googleanalytics4 |
| sessionsperuser | NUMERIC | Number of Sessions per User | googleanalytics |
| sessionstotransaction | TEXT | Sessions to Transaction | googleanalytics |
| sessionswithevent | NUMERIC | Sessions with Event | googleanalytics |
| shoppingstage | TEXT | Shopping Stage | googleanalytics |
| socialnetwork | TEXT | Social Network | googleanalytics |
| source | TEXT | Source | googleanalytics google_ads appsflyer cm360 googleanalytics4 twitter_organic |
| sourcemedium | TEXT | Source / Medium | googleanalytics |
| speedmetricssample | NUMERIC | Speed Metrics Sample | googleanalytics |
| subcontinent | TEXT | Sub Continent | googleanalytics |
| subcontinentcode | TEXT | Sub Continent Code | googleanalytics |
| timeonpage | NUMERIC | Time on Page | googleanalytics |
| totalevents | NUMERIC | Total Events | googleanalytics |
| totalpublisherclicks | NUMERIC | Publisher Clicks | googleanalytics |
| totalpublishercoverage | NUMERIC | Publisher Coverage | googleanalytics |
| totalpublisherctr | NUMERIC | Publisher CTR | googleanalytics |
| totalpublisherecpm | NUMERIC | Publisher eCPM | googleanalytics |
| totalpublisherimpressions | NUMERIC | Publisher Impressions | googleanalytics |
| totalpublisherimpressionspersession | NUMERIC | Publisher Impressions / Session | googleanalytics |
| totalpublishermonetizedpageviews | NUMERIC | Publisher Monetized Pageviews | googleanalytics |
| totalpublisherrevenue | NUMERIC | Publisher Revenue | googleanalytics |
| totalpublisherrevenueper1000sessions | NUMERIC | Publisher Revenue / 1000 Sessions | googleanalytics |
| totalpublisherviewableimpressionspercent | NUMERIC | Publisher Viewable Impressions % | googleanalytics |
| totalrefunds | NUMERIC | Refunds | googleanalytics |
| totalvalue | NUMERIC | Total Value | googleanalytics |
| transactionid | TEXT | Transaction ID | googleanalytics googleanalytics4 stripe |
| transactionrevenue | NUMERIC | Transaction Revenue | googleanalytics google_ads amazon_mws appsflyer awin bing criteo googleanalytics4 snapchat |
| transactionrevenuepersession | NUMERIC | Per Session Value | googleanalytics |
| transactionrevenuepervisit | NUMERIC | Per Session Value (deprecated) | googleanalytics |
| transactions | NUMERIC | Transactions | googleanalytics google_ads amazon_mws appsflyer awin criteo googleanalytics4 snapchat |
| transactionshipping | NUMERIC | Shipping | googleanalytics |
| transactionspersession | NUMERIC | Ecommerce Conversion Rate | googleanalytics |
| transactionsperuser | NUMERIC | Transactions per User | googleanalytics |
| transactionspervisit | NUMERIC | Ecommerce Conversion Rate (deprecated) | googleanalytics |
| transactiontax | NUMERIC | Tax | googleanalytics |
| uniquedimensioncombinations | NUMERIC | Unique Dimension Combinations | googleanalytics |
| uniqueevents | NUMERIC | Unique Events | googleanalytics |
| uniquepageviews | NUMERIC | Unique Pageviews | googleanalytics |
| uniquepurchases | NUMERIC | Unique Purchases | googleanalytics |
| useragebracket | TEXT | Age | googleanalytics |
| userbucket | TEXT | User Bucket | googleanalytics |
| userdefinedvalue | TEXT | User Defined Value | googleanalytics |
| users | NUMERIC | Users | googleanalytics |
| usertype | TEXT | User Type | googleanalytics |
| viewid | TEXT | Google Analytics view (profile) ID | googleanalytics |
| viewname | TEXT | Google Analytics view (profile) name | googleanalytics |
| visitbouncerate | NUMERIC | Bounce Rate (deprecated) | googleanalytics |
| visitcount | TEXT | Count of Sessions (deprecated) | googleanalytics |
| visitlength | TEXT | Session Duration (deprecated) | googleanalytics |
| visitoragebracket | TEXT | Age (deprecated) | googleanalytics |
| visitorgender | TEXT | Gender (deprecated) | googleanalytics |
| visitors | NUMERIC | Users (deprecated) | googleanalytics adform |
| visitortype | TEXT | User Type (deprecated) | googleanalytics |
| visits | NUMERIC | Sessions (deprecated) | googleanalytics adform |
| visitswithevent | NUMERIC | Sessions with Event (deprecated) | googleanalytics |
| week | TEXT | Week of the Year | googleanalytics google_ads |
| year | TEXT | Year | googleanalytics google_ads |
| yearmonth | TEXT | Month of Year | googleanalytics |
| yearweek | TEXT | Week of Year | googleanalytics |
| account_currency | TEXT | Account currency | facebook |
| accountid | TEXT | Account ID (Duplicate) | facebook google_ads cm360 |
| action_values_add_payment_info | NUMERIC | Adds of Payment Info Conversion Value | facebook |
| action_values_add_to_cart | NUMERIC | Adds to Cart Conversion Value | facebook |
| action_values_add_to_wishlist | NUMERIC | Adds to Wishlist Conversion Value | facebook |
| action_values_app_custom_event_fb_mobile_add_to_cart | NUMERIC | Action Values App Custom Event.Fb Mobile Add To Cart | facebook |
| action_values_app_custom_event_fb_mobile_add_to_wishlist | NUMERIC | Action Values App Custom Event.Fb Mobile Add To Wishlist | facebook |
| action_values_app_custom_event_fb_mobile_content_view | NUMERIC | Action Values App Custom Event.Fb Mobile Content View | facebook |
| action_values_app_custom_event_fb_mobile_initiated_checkout | NUMERIC | Action Values App Custom Event.Fb Mobile Initiated Checkout | facebook |
| action_values_app_custom_event_fb_mobile_purchase | NUMERIC | Action Values App Custom Event.Fb Mobile Purchase | facebook |
| action_values_app_custom_event_other | NUMERIC | Action Values App Custom Event.Other | facebook |
| action_values_complete_registration | NUMERIC | Registrations Completed Conversion Value | facebook |
| action_values_initiate_checkout | NUMERIC | Checkouts Initiated Conversion Value | facebook |
| action_values_lead | NUMERIC | Leads Conversion Value | facebook |
| action_values_offsite_conversion_fb_pixel_add_payment_info | NUMERIC | Website Adds of Payment Info Conversion Value | facebook |
| action_values_offsite_conversion_fb_pixel_add_to_cart | NUMERIC | Website Adds to Cart Conversion Value | facebook |
| action_values_offsite_conversion_fb_pixel_add_to_wishlist | NUMERIC | Website Adds to Wishlist Conversion Value | facebook |
| action_values_offsite_conversion_fb_pixel_complete_registration | NUMERIC | Website Registrations Completed Conversion Value | facebook |
| action_values_offsite_conversion_fb_pixel_initiate_checkout | NUMERIC | Website Checkouts Initiated Conversion Value | facebook |
| action_values_offsite_conversion_fb_pixel_lead | NUMERIC | Website Leads Conversion Value | facebook |
| action_values_offsite_conversion_fb_pixel_purchase | NUMERIC | Website Purchases Conversion Value | facebook |
| action_values_offsite_conversion_fb_pixel_search | NUMERIC | Website Searches Conversion Value | facebook |
| action_values_offsite_conversion_fb_pixel_view_content | NUMERIC | Website Content Views Conversion Value | facebook |
| action_values_omni_add_to_cart | NUMERIC | Omni Adds to Cart Conversion Value | facebook |
| action_values_omni_complete_registration | NUMERIC | Omni Registrations Completed Conversion Value | facebook |
| action_values_omni_custom | NUMERIC | Action Values Omni Custom | facebook |
| action_values_omni_initiated_checkout | NUMERIC | Omni Checkouts Initiated Conversion Value | facebook |
| action_values_omni_purchase | NUMERIC | Purchases Conversion Value | facebook |
| action_values_omni_search | NUMERIC | Omni Searches Conversion Value | facebook |
| action_values_omni_spend_credits | NUMERIC | Credit Spends Conversion Value | facebook |
| action_values_omni_view_content | NUMERIC | Content Views Conversion Value | facebook |
| action_values_onsite_conversion_purchase | NUMERIC | Action Values Onsite Conversion.Purchase | facebook |
| action_values_onsite_web_add_to_cart | NUMERIC | Action Values Onsite Web Add To Cart | facebook |
| action_values_onsite_web_app_add_to_cart | NUMERIC | Action Values Onsite Web App Add To Cart | facebook |
| action_values_onsite_web_app_purchase | NUMERIC | Action Values Onsite Web App Purchase | facebook |
| action_values_onsite_web_purchase | NUMERIC | Action Values Onsite Web Purchase | facebook |
| action_values_purchase | NUMERIC | Action Values Purchase | facebook |
| action_values_search | NUMERIC | Searches Conversion Value | facebook |
| actions_add_payment_info | NUMERIC | Adds of Payment Info | facebook |
| actions_add_to_cart | NUMERIC | Adds to Cart | facebook |
| actions_add_to_wishlist | NUMERIC | Adds to Wishlist | facebook |
| actions_app_custom_event_fb_mobile_activate_app | NUMERIC | Mobile App Activactions | facebook |
| actions_app_custom_event_fb_mobile_add_payment_info | NUMERIC | Actions App Custom Event.Fb Mobile Add Payment Info | facebook |
| actions_app_custom_event_fb_mobile_add_to_cart | NUMERIC | Actions App Custom Event.Fb Mobile Add To Cart | facebook |
| actions_app_custom_event_fb_mobile_add_to_wishlist | NUMERIC | Actions App Custom Event.Fb Mobile Add To Wishlist | facebook |
| actions_app_custom_event_fb_mobile_complete_registration | NUMERIC | Mobile App Registrations Completed | facebook |
| actions_app_custom_event_fb_mobile_content_view | NUMERIC | Mobile Content Views | facebook |
| actions_app_custom_event_fb_mobile_initiated_checkout | NUMERIC | Actions App Custom Event.Fb Mobile Initiated Checkout | facebook |
| actions_app_custom_event_fb_mobile_level_achieved | NUMERIC | Mobile App Levels Completed | facebook |
| actions_app_custom_event_fb_mobile_purchase | NUMERIC | Actions App Custom Event.Fb Mobile Purchase | facebook |
| actions_app_custom_event_fb_mobile_search | NUMERIC | Actions App Custom Event.Fb Mobile Search | facebook |
| actions_app_custom_event_fb_mobile_tutorial_completion | NUMERIC | Actions App Custom Event.Fb Mobile Tutorial Completion | facebook |
| actions_app_custom_event_other | NUMERIC | Mobile App - Other | facebook |
| actions_checkin | NUMERIC | Check-Ins | facebook |
| actions_comment | NUMERIC | Post Comments | facebook |
| actions_complete_registration | NUMERIC | Registrations Completed | facebook |
| actions_initiate_checkout | NUMERIC | Checkouts Initiated | facebook |
| actions_landing_page_view | NUMERIC | Landing Page Views | facebook |
| actions_lead | NUMERIC | Leads | facebook |
| actions_like | NUMERIC | Page Likes | facebook |
| actions_link_click | NUMERIC | Actions Link Clicks | facebook |
| actions_mobile_app_install | NUMERIC | Mobile App Installs | facebook |
| actions_offsite_conversion_fb_pixel_add_payment_info | NUMERIC | Website Adds of Payment Info | facebook |
| actions_offsite_conversion_fb_pixel_add_to_cart | NUMERIC | Website Adds to Cart | facebook |
| actions_offsite_conversion_fb_pixel_add_to_wishlist | NUMERIC | Website Adds to Wishlist | facebook |
| actions_offsite_conversion_fb_pixel_complete_registration | NUMERIC | Website Registrations Completed | facebook |
| actions_offsite_conversion_fb_pixel_custom | NUMERIC | Custom Events | facebook |
| actions_offsite_conversion_fb_pixel_initiate_checkout | NUMERIC | Website Checkouts Initiated | facebook |
| actions_offsite_conversion_fb_pixel_lead | NUMERIC | Website Leads | facebook |
| actions_offsite_conversion_fb_pixel_purchase | NUMERIC | Website Purchases | facebook |
| actions_offsite_conversion_fb_pixel_search | NUMERIC | Website Searches | facebook |
| actions_offsite_conversion_fb_pixel_view_content | NUMERIC | Website Content Views | facebook |
| actions_omni_achievement_unlocked | NUMERIC | Achievements Unlocked | facebook |
| actions_omni_activate_app | NUMERIC | App Activations | facebook |
| actions_omni_add_to_cart | NUMERIC | Omni Adds to Cart | facebook |
| actions_omni_app_install | NUMERIC | App Installs | facebook |
| actions_omni_complete_registration | NUMERIC | Omni Registrations Completed | facebook |
| actions_omni_custom | NUMERIC | Actions Omni Custom | facebook |
| actions_omni_initiated_checkout | NUMERIC | Omni checkouts Initiated | facebook |
| actions_omni_level_achieved | NUMERIC | Levels Achieved | facebook |
| actions_omni_purchase | NUMERIC | Purchases | facebook |
| actions_omni_rate | NUMERIC | Ratings Submitted | facebook |
| actions_omni_search | NUMERIC | Omni Searches | facebook |
| actions_omni_spend_credits | NUMERIC | Credit Spends | facebook |
| actions_omni_tutorial_completion | NUMERIC | Tutorials Completed | facebook |
| actions_omni_view_content | NUMERIC | Omni Content Views | facebook |
| actions_onsite_conversion_flow_complete | NUMERIC | On-Facebook Workflow Completions | facebook |
| actions_onsite_conversion_lead_grouped | NUMERIC | On-Facebook Leads Grouped | facebook |
| actions_onsite_conversion_messaging_block | NUMERIC | Blocked Messaging Connections | facebook |
| actions_onsite_conversion_messaging_conversation_started_7d | NUMERIC | New Messaging Connections | facebook |
| actions_onsite_conversion_post_save | NUMERIC | Post Saves | facebook |
| actions_onsite_conversion_purchase | NUMERIC | On-Facebook Purchases | facebook |
| actions_onsite_web_add_to_cart | NUMERIC | Actions Onsite Web Add To Cart | facebook |
| actions_onsite_web_app_add_to_cart | NUMERIC | Actions Onsite Web App Add To Cart | facebook |
| actions_onsite_web_app_purchase | NUMERIC | Actions Onsite Web App Purchase | facebook |
| actions_onsite_web_purchase | NUMERIC | Actions Onsite Web Purchase | facebook |
| actions_page_engagement | NUMERIC | Page Engagement | facebook |
| actions_photo_view | NUMERIC | Photo Views | facebook |
| actions_post | NUMERIC | Post Shares | facebook |
| actions_post_engagement | NUMERIC | Post Engagement | facebook |
| actions_post_reaction | NUMERIC | Post Reactions | facebook |
| actions_rsvp | NUMERIC | Event Responses | facebook |
| actions_search | NUMERIC | Searches | facebook |
| actions_video_view | NUMERIC | 3-Second Video Plays | facebook |
| actions_view_content | NUMERIC | Content Views | facebook |
| actor_id | TEXT | Facebook Page ID | facebook |
| ad_format_asset | TEXT | ID of ad format asset | facebook |
| ad_id | TEXT | Ad ID | facebook google_ads appsflyer cm360 tiktok |
| ad_name | TEXT | Ad Name | facebook google_ads cm360 snapchat tiktok |
| adgroupid | TEXT | Ad Set ID (duplicate) | facebook |
| adid | TEXT | Ad ID (duplicate) | facebook |
| adnetwork_conversions | NUMERIC | Ad Network Conversions | facebook google_ads adroll amazon_ads awin bing criteo outbrain snapchat taboola |
| adnetwork_revenue | NUMERIC | Ad Network Revenue | facebook google_ads adroll amazon_ads awin bing criteo outbrain snapchat taboola |
| adset_bid_strategy | TEXT | AdSet Bid Strategy | facebook |
| adset_daily_budget | NUMERIC | AdSet Daily Budget | facebook |
| adset_destination_type | TEXT | AdSet Destination Type | facebook |
| adset_end_time | DATE | AdSet End Time | facebook |
| adset_id | TEXT | Ad Set ID | facebook |
| adset_lifetime_budget | NUMERIC | AdSet Lifetime Budget | facebook |
| adset_name | TEXT | Ad Set Name | facebook |
| adset_start_time | DATE | AdSet Start Time | facebook |
| age | TEXT | Age Range | facebook tiktok |
| body_asset | TEXT | ID of body asset | facebook |
| buying_type | TEXT | Buying Type | facebook |
| call_to_action_asset | TEXT | ID of call to action asset | facebook |
| campaign_bid_strategy | TEXT | Campaign Bid Strategy | facebook |
| campaign_budget_remaining | NUMERIC | Campaign Budget Remaining | facebook |
| campaign_buying_type | TEXT | Campaign Buying t ype | facebook |
| campaign_created_time | DATE | Campaign Created Time | facebook |
| campaign_daily_budget | NUMERIC | Campaign Daily Budget | facebook |
| campaign_id | TEXT | Campaign ID | facebook google_ads adform apple_search_ads appsflyer bing dv360 mailchimp outbrain salesforce taboola |
| campaign_lifetime_budget | NUMERIC | Campaign Lifetime Budget | facebook |
| campaign_objective | TEXT | Campaign Objective | facebook |
| campaign_special_ad_category | TEXT | Campaign Special Ad Category | facebook |
| campaign_spend_cap | TEXT | Campaign Spend Cap | facebook |
| campaign_start_time | DATE | Campaign Start Time | facebook |
| campaign_stop_time | DATE | Campaign Stop Time | facebook |
| campaignid | TEXT | Campaign ID (duplicate) | facebook amazon_ads cm360 |
| canvas_avg_view_percent | NUMERIC | Instant Experience View Percentage | facebook |
| canvas_avg_view_time | NUMERIC | Instant Experience View Time | facebook |
| clicks | NUMERIC | Clicks | facebook google_ads adform adroll amazon_ads apple_search_ads appnexus appsflyer awin bing cm360 criteo dv360 facebook_organic google_ad_manager idealo outbrain quora rtbhouse searchconsole snapchat taboola tiktok |
| conversions_contact_mobile_app | NUMERIC | Mobile App Contacts | facebook |
| conversions_contact_offline | NUMERIC | Offline Contacts | facebook |
| conversions_contact_total | NUMERIC | Contacts | facebook |
| conversions_contact_website | NUMERIC | Website Contacts | facebook |
| conversions_offsite_conversion_fb_pixel_custom_invitee_meeting_scheduled | NUMERIC | Appointments Scheduled | facebook |
| cost_per_action_type_add_payment_info | NUMERIC | Cost per Adds of Payment Info | facebook |
| cost_per_action_type_add_to_cart | NUMERIC | Cost per Adds to Cart | facebook |
| cost_per_action_type_add_to_wishlist | NUMERIC | Cost per Adds to Wishlist | facebook |
| cost_per_action_type_app_custom_event_fb_mobile_activate_app | NUMERIC | Cost per Mobile App Activactions | facebook |
| cost_per_action_type_app_custom_event_fb_mobile_add_payment_info | NUMERIC | Cost per Actions App Custom Event.Fb Mobile Add Payment Info | facebook |
| cost_per_action_type_app_custom_event_fb_mobile_add_to_cart | NUMERIC | Cost per Actions App Custom Event.Fb Mobile Add To Cart | facebook |
| cost_per_action_type_app_custom_event_fb_mobile_add_to_wishlist | NUMERIC | Cost per Actions App Custom Event.Fb Mobile Add To Wishlist | facebook |
| cost_per_action_type_app_custom_event_fb_mobile_complete_registration | NUMERIC | Cost per Mobile App Registrations Completed | facebook |
| cost_per_action_type_app_custom_event_fb_mobile_content_view | NUMERIC | Cost per Mobile Content Views | facebook |
| cost_per_action_type_app_custom_event_fb_mobile_initiated_checkout | NUMERIC | Cost per Actions App Custom Event.Fb Mobile Initiated Checkout | facebook |
| cost_per_action_type_app_custom_event_fb_mobile_level_achieved | NUMERIC | Cost per Mobile App Levels Completed | facebook |
| cost_per_action_type_app_custom_event_fb_mobile_purchase | NUMERIC | Cost per Actions App Custom Event.Fb Mobile Purchase | facebook |
| cost_per_action_type_app_custom_event_fb_mobile_search | NUMERIC | Cost per Actions App Custom Event.Fb Mobile Search | facebook |
| cost_per_action_type_app_custom_event_fb_mobile_tutorial_completion | NUMERIC | Cost per Actions App Custom Event.Fb Mobile Tutorial Completion | facebook |
| cost_per_action_type_app_custom_event_other | NUMERIC | Cost per Mobile App - Other | facebook |
| cost_per_action_type_checkin | NUMERIC | Cost per Check-Ins | facebook |
| cost_per_action_type_comment | NUMERIC | Cost per Post Comments | facebook |
| cost_per_action_type_complete_registration | NUMERIC | Cost per Registrations Completed | facebook |
| cost_per_action_type_initiate_checkout | NUMERIC | Cost per Checkouts Initiated | facebook |
| cost_per_action_type_landing_page_view | NUMERIC | Cost per Landing Page Views | facebook |
| cost_per_action_type_lead | NUMERIC | Cost per Leads | facebook |
| cost_per_action_type_like | NUMERIC | Cost per Page Likes | facebook |
| cost_per_action_type_link_click | NUMERIC | Cost per Link Clicks | facebook |
| cost_per_action_type_mobile_app_install | NUMERIC | Cost per Mobile App Installs | facebook |
| cost_per_action_type_offsite_conversion_fb_pixel_add_payment_info | NUMERIC | Cost per Website Adds of Payment Info | facebook |
| cost_per_action_type_offsite_conversion_fb_pixel_add_to_cart | NUMERIC | Cost per Website Adds to Cart | facebook |
| cost_per_action_type_offsite_conversion_fb_pixel_add_to_wishlist | NUMERIC | Cost per Website Adds to Wishlist | facebook |
| cost_per_action_type_offsite_conversion_fb_pixel_complete_registration | NUMERIC | Cost per Website Registrations Completed | facebook |
| cost_per_action_type_offsite_conversion_fb_pixel_custom | NUMERIC | Cost per Custom Events | facebook |
| cost_per_action_type_offsite_conversion_fb_pixel_initiate_checkout | NUMERIC | Cost per Website Checkouts Initiated | facebook |
| cost_per_action_type_offsite_conversion_fb_pixel_lead | NUMERIC | Cost per Website Leads | facebook |
| cost_per_action_type_offsite_conversion_fb_pixel_purchase | NUMERIC | Cost per Website Purchases | facebook |
| cost_per_action_type_offsite_conversion_fb_pixel_search | NUMERIC | Cost per Website Searches | facebook |
| cost_per_action_type_offsite_conversion_fb_pixel_view_content | NUMERIC | Cost per Website Content Views | facebook |
| cost_per_action_type_omni_achievement_unlocked | NUMERIC | Cost per Achievements Unlocked | facebook |
| cost_per_action_type_omni_activate_app | NUMERIC | Cost per App Activations | facebook |
| cost_per_action_type_omni_add_to_cart | NUMERIC | Omni Cost per Adds to Cart | facebook |
| cost_per_action_type_omni_app_install | NUMERIC | Cost per App Installs | facebook |
| cost_per_action_type_omni_complete_registration | NUMERIC | Omni Cost per Registrations Completed | facebook |
| cost_per_action_type_omni_custom | NUMERIC | Cost per Actions Omni Custom | facebook |
| cost_per_action_type_omni_initiated_checkout | NUMERIC | Omni Cost per Checkouts Initiated | facebook |
| cost_per_action_type_omni_level_achieved | NUMERIC | Cost per Levels Achieved | facebook |
| cost_per_action_type_omni_purchase | NUMERIC | Cost per Purchases | facebook |
| cost_per_action_type_omni_rate | NUMERIC | Cost per Ratings Submitted | facebook |
| cost_per_action_type_omni_search | NUMERIC | Omni Cost per Searches | facebook |
| cost_per_action_type_omni_spend_credits | NUMERIC | Cost per Credit Spends | facebook |
| cost_per_action_type_omni_tutorial_completion | NUMERIC | Cost per Tutorials Completed | facebook |
| cost_per_action_type_omni_view_content | NUMERIC | Omni Cost per Content Views | facebook |
| cost_per_action_type_onsite_conversion_flow_complete | NUMERIC | Cost per On-Facebook Workflow Completions | facebook |
| cost_per_action_type_onsite_conversion_lead_grouped | NUMERIC | Cost per On-Facebook Leads Grouped | facebook |
| cost_per_action_type_onsite_conversion_messaging_block | NUMERIC | Cost per Blocked Messaging Connections | facebook |
| cost_per_action_type_onsite_conversion_messaging_conversation_started_7d | NUMERIC | Cost per New Messaging Connections | facebook |
| cost_per_action_type_onsite_conversion_post_save | NUMERIC | Cost per Post Saves | facebook |
| cost_per_action_type_onsite_conversion_purchase | NUMERIC | Cost per On-Facebook Purchases | facebook |
| cost_per_action_type_onsite_web_add_to_cart | NUMERIC | Cost per Actions Onsite Web Add To Cart | facebook |
| cost_per_action_type_onsite_web_app_add_to_cart | NUMERIC | Cost per Actions Onsite Web App Add To Cart | facebook |
| cost_per_action_type_onsite_web_app_purchase | NUMERIC | Cost per Actions Onsite Web App Purchase | facebook |
| cost_per_action_type_onsite_web_purchase | NUMERIC | Cost per Actions Onsite Web Purchase | facebook |
| cost_per_action_type_page_engagement | NUMERIC | Cost per Page Engagement | facebook |
| cost_per_action_type_photo_view | NUMERIC | Cost per Photo Views | facebook |
| cost_per_action_type_post | NUMERIC | Cost per Post Shares | facebook |
| cost_per_action_type_post_engagement | NUMERIC | Cost per Post Engagement | facebook |
| cost_per_action_type_post_reaction | NUMERIC | Cost per Post Reactions | facebook |
| cost_per_action_type_rsvp | NUMERIC | Cost per Event Responses | facebook |
| cost_per_action_type_search | NUMERIC | Cost per Searches | facebook |
| cost_per_action_type_video_view | NUMERIC | Cost per 3-Second Video Plays | facebook |
| cost_per_action_type_view_content | NUMERIC | Cost per Content Views | facebook |
| cost_per_estimated_ad_recallers | NUMERIC | Cost per Estimated Ad Recall Lift | facebook |
| cost_per_outbound_click_outbound_click | NUMERIC | Cost per Outbound Clicks | facebook |
| cost_per_thruplay_video_view | NUMERIC | Cost per ThruPlays | facebook |
| cost_per_unique_action_type_add_payment_info | NUMERIC | Cost per Unique Adds of Payment Info | facebook |
| cost_per_unique_action_type_add_to_cart | NUMERIC | Cost per Unique Actions Add To Cart | facebook |
| cost_per_unique_action_type_add_to_wishlist | NUMERIC | Cost per Unique Adds to Wishlist | facebook |
| cost_per_unique_action_type_app_custom_event | NUMERIC | Cost per Unique Actions App Custom Event | facebook |
| cost_per_unique_action_type_app_custom_event_fb_mobile_activate_app | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Activate App | facebook |
| cost_per_unique_action_type_app_custom_event_fb_mobile_add_payment_info | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Add Payment Info | facebook |
| cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_cart | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Add To Cart | facebook |
| cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_wishlist | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Add To Wishlist | facebook |
| cost_per_unique_action_type_app_custom_event_fb_mobile_complete_registration | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Complete Registration | facebook |
| cost_per_unique_action_type_app_custom_event_fb_mobile_content_view | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Content View | facebook |
| cost_per_unique_action_type_app_custom_event_fb_mobile_initiated_checkout | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Initiated Checkout | facebook |
| cost_per_unique_action_type_app_custom_event_fb_mobile_level_achieved | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Level Achieved | facebook |
| cost_per_unique_action_type_app_custom_event_fb_mobile_purchase | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Purchase | facebook |
| cost_per_unique_action_type_app_custom_event_fb_mobile_search | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Search | facebook |
| cost_per_unique_action_type_app_custom_event_fb_mobile_tutorial_completion | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Tutorial Completion | facebook |
| cost_per_unique_action_type_app_custom_event_other | NUMERIC | Cost per Unique Actions App Custom Event.Other | facebook |
| cost_per_unique_action_type_checkin | NUMERIC | Cost per Unique Check-Ins | facebook |
| cost_per_unique_action_type_comment | NUMERIC | Cost per Unique Post Comments | facebook |
| cost_per_unique_action_type_complete_registration | NUMERIC | Cost per Unique Registrations Completed | facebook |
| cost_per_unique_action_type_initiate_checkout | NUMERIC | Cost per Unique Checkouts Initiated | facebook |
| cost_per_unique_action_type_landing_page_view | NUMERIC | Cost per Unique Landing Page Views | facebook |
| cost_per_unique_action_type_lead | NUMERIC | Cost per Unique Leads | facebook |
| cost_per_unique_action_type_like | NUMERIC | Cost per Unique Page Likes | facebook |
| cost_per_unique_action_type_link_click | NUMERIC | Cost per Unique Link Clicks | facebook |
| cost_per_unique_action_type_mobile_app_install | NUMERIC | Cost per Unique Mobile App Installs | facebook |
| cost_per_unique_action_type_offsite_conversion | NUMERIC | Cost per Unique Website Conversions | facebook |
| cost_per_unique_action_type_offsite_conversion_fb_pixel_add_payment_info | NUMERIC | Cost per Unique Website Adds of Payment Info | facebook |
| cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_cart | NUMERIC | Cost per Unique Website Adds to Cart | facebook |
| cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_wishlist | NUMERIC | Cost per Unique Website Adds to Wishlist | facebook |
| cost_per_unique_action_type_offsite_conversion_fb_pixel_complete_registration | NUMERIC | Cost per Unique Website Registrations Completed | facebook |
| cost_per_unique_action_type_offsite_conversion_fb_pixel_initiate_checkout | NUMERIC | Cost per Unique Website Checkouts Initiated | facebook |
| cost_per_unique_action_type_offsite_conversion_fb_pixel_lead | NUMERIC | Cost per Unique Website Leads | facebook |
| cost_per_unique_action_type_offsite_conversion_fb_pixel_purchase | NUMERIC | Cost per Unique Website Purchases | facebook |
| cost_per_unique_action_type_offsite_conversion_fb_pixel_search | NUMERIC | Cost per Unique Website Searches | facebook |
| cost_per_unique_action_type_offsite_conversion_fb_pixel_view_content | NUMERIC | Cost per Unique Website Content Views | facebook |
| cost_per_unique_action_type_omni_achievement_unlocked | NUMERIC | Cost per Unique Achievements Unlocked | facebook |
| cost_per_unique_action_type_omni_activate_app | NUMERIC | Cost per Unique App Activations | facebook |
| cost_per_unique_action_type_omni_add_to_cart | NUMERIC | Cost per Unique Adds to Cart | facebook |
| cost_per_unique_action_type_omni_app_install | NUMERIC | Cost per Unique App Installs | facebook |
| cost_per_unique_action_type_omni_complete_registration | NUMERIC | Omni Cost per Unique Registrations Completed | facebook |
| cost_per_unique_action_type_omni_custom | NUMERIC | Cost per Unique Actions Omni Custom | facebook |
| cost_per_unique_action_type_omni_initiated_checkout | NUMERIC | Omni Cost per Unique Checkouts Initiated | facebook |
| cost_per_unique_action_type_omni_level_achieved | NUMERIC | Cost per Unique Levels Completed | facebook |
| cost_per_unique_action_type_omni_purchase | NUMERIC | Cost per Unique Purchases | facebook |
| cost_per_unique_action_type_omni_rate | NUMERIC | Cost per Unique Ratings Submitted | facebook |
| cost_per_unique_action_type_omni_search | NUMERIC | Cost per Unique Searches | facebook |
| cost_per_unique_action_type_omni_spend_credits | NUMERIC | Cost per Unique Credit Spends | facebook |
| cost_per_unique_action_type_omni_tutorial_completion | NUMERIC | Cost per Unique Tutorials Completed | facebook |
| cost_per_unique_action_type_omni_view_content | NUMERIC | Omni Cost per Unique Content Views | facebook |
| cost_per_unique_action_type_onsite_conversion_flow_complete | NUMERIC | Cost per Unique On-Facebook Workflow Completions | facebook |
| cost_per_unique_action_type_onsite_conversion_messaging_block | NUMERIC | Cost per Unique Blocked Messaging Connections | facebook |
| cost_per_unique_action_type_onsite_conversion_purchase | NUMERIC | Cost per Unique On-Facebook Purchases | facebook |
| cost_per_unique_action_type_onsite_web_add_to_cart | NUMERIC | Cost per Unique Actions Onsite Web Add To Cart | facebook |
| cost_per_unique_action_type_onsite_web_app_add_to_cart | NUMERIC | Cost per Unique Actions Onsite Web App Add To Cart | facebook |
| cost_per_unique_action_type_onsite_web_app_purchase | NUMERIC | Cost per Unique Actions Onsite Web App Purchase | facebook |
| cost_per_unique_action_type_onsite_web_purchase | NUMERIC | Cost per Unique Actions Onsite Web Purchase | facebook |
| cost_per_unique_action_type_page_engagement | NUMERIC | Cost per Unique Page Engagement | facebook |
| cost_per_unique_action_type_photo_view | NUMERIC | Cost per Unique Photo Views | facebook |
| cost_per_unique_action_type_post_engagement | NUMERIC | Cost per Unique Post Engagement | facebook |
| cost_per_unique_action_type_post_reaction | NUMERIC | Cost per Unique Post Reactions | facebook |
| cost_per_unique_action_type_purchase | NUMERIC | Cost per Unique Actions Purchase | facebook |
| cost_per_unique_action_type_rsvp | NUMERIC | Cost per Unique Event Responses | facebook |
| cost_per_unique_action_type_search | NUMERIC | Cost per Unique Actions Search | facebook |
| cost_per_unique_action_type_video_view | NUMERIC | Cost per Unique 3-Second Continuous Video Plays | facebook |
| cost_per_unique_action_type_view_content | NUMERIC | Cost per Unique Content Views | facebook |
| cost_per_unique_click | NUMERIC | Cost per Unique Clicks | facebook |
| cost_per_unique_outbound_click_outbound_click | NUMERIC | Cost per Unique Outbound Clicks | facebook |
| cpp | NUMERIC | Cost per 1,000 People Reached | facebook |
| currency | TEXT | Currency | facebook google_ads amazon_ads amazon_mws awin stripe taboola |
| date_start | DATE | Reporting Starts | facebook |
| date_stop | DATE | Reporting Ends | facebook |
| description_asset | TEXT | ID of description asset | facebook |
| device_platform | TEXT | Device type | facebook |
| dma | TEXT | Designated Market Area | facebook |
| effective_instagram_media_id | TEXT | Instagram Post ID | facebook |
| effective_instagram_story_id | TEXT | Instagram Story ID | facebook |
| effective_object_story_id | TEXT | Facebook Post ID | facebook |
| estimated_ad_recall_rate | NUMERIC | Estimated Ad Recall Lift Rate | facebook |
| estimated_ad_recallers | NUMERIC | Estimated Ad Recall Lift | facebook |
| frequency | NUMERIC | Frequency | facebook rtbhouse |
| frequency_value | TEXT | Number of frequency | facebook |
| hourly_stats_aggregated_by_advertiser_time_zone | TEXT | Hourly breakdown aggregated by the time ads were delivered in the advertiser's time zone. | facebook |
| hourly_stats_aggregated_by_audience_time_zone | TEXT | Hourly breakdown aggregated by the time ads were delivered in the audiences' time zone. | facebook |
| image_asset | TEXT | ID of image asset | facebook |
| image_url | IMAGE_URL | Ad Image URL | facebook |
| impression_device | TEXT | The device where your last ad was served to someone | facebook |
| instagram_actor_id | TEXT | Instagram Page ID | facebook |
| instagram_permalink_url | TEXT | Instagram Post URL | facebook |
| link | TEXT | Ad Link | facebook |
| link_clicks | NUMERIC | Link Clicks | facebook |
| link_url_asset | TEXT | ID of the url asset | facebook |
| mobile_app_purchase_roas_app_custom_event_fb_mobile_purchase | NUMERIC | Mobile App Purchase ROAS App Custom Event.Fb Mobile Purchase | facebook |
| objective | TEXT | Objective | facebook snapchat |
| outbound_clicks_ctr_outbound_click | NUMERIC | Outbound CTR | facebook |
| outbound_clicks_outbound_click | NUMERIC | Outbound Clicks | facebook |
| place_page_id | TEXT | The ID of the place page | facebook |
| platform_position | TEXT | Where your ad was shown within a platform | facebook |
| publisher_platform | TEXT | Platform your ad was shown | facebook |
| reach | NUMERIC | Reach | facebook criteo rtbhouse |
| spend | NUMERIC | Amount Spent | facebook google_ads adroll amazon_ads amazon_mws apple_search_ads appnexus appsflyer awin bing cm360 criteo dv360 google_ad_manager outbrain quora snapchat taboola tiktok |
| thumbnail_url | IMAGE_URL | Thumbnail URL | facebook |
| title_asset | TEXT | ID of the title asset | facebook |
| totalcost | NUMERIC | Total Cost | facebook google_ads adform adroll amazon_ads apple_search_ads appnexus appsflyer awin bing cm360 criteo dv360 google_ad_manager outbrain quora rtbhouse snapchat taboola tiktok |
| unique_actions_add_payment_info | NUMERIC | Unique Adds of Payment Info | facebook |
| unique_actions_add_to_cart | NUMERIC | Unique Actions Add To Cart | facebook |
| unique_actions_add_to_wishlist | NUMERIC | Unique Adds to Wishlist | facebook |
| unique_actions_app_custom_event | NUMERIC | Unique Actions App Custom Event | facebook |
| unique_actions_app_custom_event_fb_mobile_activate_app | NUMERIC | Unique Actions App Custom Event.Fb Mobile Activate App | facebook |
| unique_actions_app_custom_event_fb_mobile_add_payment_info | NUMERIC | Unique Actions App Custom Event.Fb Mobile Add Payment Info | facebook |
| unique_actions_app_custom_event_fb_mobile_add_to_cart | NUMERIC | Unique Actions App Custom Event.Fb Mobile Add To Cart | facebook |
| unique_actions_app_custom_event_fb_mobile_add_to_wishlist | NUMERIC | Unique Actions App Custom Event.Fb Mobile Add To Wishlist | facebook |
| unique_actions_app_custom_event_fb_mobile_complete_registration | NUMERIC | Unique Actions App Custom Event.Fb Mobile Complete Registration | facebook |
| unique_actions_app_custom_event_fb_mobile_content_view | NUMERIC | Unique Actions App Custom Event.Fb Mobile Content View | facebook |
| unique_actions_app_custom_event_fb_mobile_initiated_checkout | NUMERIC | Unique Actions App Custom Event.Fb Mobile Initiated Checkout | facebook |
| unique_actions_app_custom_event_fb_mobile_level_achieved | NUMERIC | Unique Actions App Custom Event.Fb Mobile Level Achieved | facebook |
| unique_actions_app_custom_event_fb_mobile_purchase | NUMERIC | Unique Actions App Custom Event.Fb Mobile Purchase | facebook |
| unique_actions_app_custom_event_fb_mobile_search | NUMERIC | Unique Actions App Custom Event.Fb Mobile Search | facebook |
| unique_actions_app_custom_event_fb_mobile_tutorial_completion | NUMERIC | Unique Actions App Custom Event.Fb Mobile Tutorial Completion | facebook |
| unique_actions_app_custom_event_other | NUMERIC | Unique Actions App Custom Event.Other | facebook |
| unique_actions_checkin | NUMERIC | Unique Check-Ins | facebook |
| unique_actions_comment | NUMERIC | Unique Post Comments | facebook |
| unique_actions_complete_registration | NUMERIC | Unique Registrations Completed | facebook |
| unique_actions_initiate_checkout | NUMERIC | Unique Checkouts Initiated | facebook |
| unique_actions_landing_page_view | NUMERIC | Unique Landing Page Views | facebook |
| unique_actions_lead | NUMERIC | Unique Leads | facebook |
| unique_actions_like | NUMERIC | Unique Page Likes | facebook |
| unique_actions_link_click | NUMERIC | Unique Link Clicks | facebook |
| unique_actions_mobile_app_install | NUMERIC | Unique Mobile App Installs | facebook |
| unique_actions_offsite_conversion | NUMERIC | Unique Website Conversions | facebook |
| unique_actions_offsite_conversion_fb_pixel_add_payment_info | NUMERIC | Unique Website Adds of Payment Info | facebook |
| unique_actions_offsite_conversion_fb_pixel_add_to_cart | NUMERIC | Unique Website Adds to Cart | facebook |
| unique_actions_offsite_conversion_fb_pixel_add_to_wishlist | NUMERIC | Unique Website Adds to Wishlist | facebook |
| unique_actions_offsite_conversion_fb_pixel_complete_registration | NUMERIC | Unique Website Registrations Completed | facebook |
| unique_actions_offsite_conversion_fb_pixel_initiate_checkout | NUMERIC | Unique Website Checkouts Initiated | facebook |
| unique_actions_offsite_conversion_fb_pixel_lead | NUMERIC | Unique Website Leads | facebook |
| unique_actions_offsite_conversion_fb_pixel_purchase | NUMERIC | Unique Website Purchases | facebook |
| unique_actions_offsite_conversion_fb_pixel_search | NUMERIC | Unique Website Searches | facebook |
| unique_actions_offsite_conversion_fb_pixel_view_content | NUMERIC | Unique Website Content Views | facebook |
| unique_actions_omni_achievement_unlocked | NUMERIC | Unique Achievements Unlocked | facebook |
| unique_actions_omni_activate_app | NUMERIC | Unique App Activations | facebook |
| unique_actions_omni_add_to_cart | NUMERIC | Unique Adds to Cart | facebook |
| unique_actions_omni_app_install | NUMERIC | Unique App Installs | facebook |
| unique_actions_omni_complete_registration | NUMERIC | Omni Unique Registrations Completed | facebook |
| unique_actions_omni_custom | NUMERIC | Unique Actions Omni Custom | facebook |
| unique_actions_omni_initiated_checkout | NUMERIC | Unique Omni Checkouts Initiated | facebook |
| unique_actions_omni_level_achieved | NUMERIC | Unique Levels Completed | facebook |
| unique_actions_omni_purchase | NUMERIC | Omni Unique Purchases | facebook |
| unique_actions_omni_rate | NUMERIC | Unique Ratings Submitted | facebook |
| unique_actions_omni_search | NUMERIC | Unique Searches | facebook |
| unique_actions_omni_spend_credits | NUMERIC | Unique Credit Spends | facebook |
| unique_actions_omni_tutorial_completion | NUMERIC | Unique Tutorials Completed | facebook |
| unique_actions_omni_view_content | NUMERIC | Unique Omni Content Views | facebook |
| unique_actions_onsite_conversion_flow_complete | NUMERIC | Unique On-Facebook Workflow Completions | facebook |
| unique_actions_onsite_conversion_messaging_block | NUMERIC | Unique Blocked Messaging Connections | facebook |
| unique_actions_onsite_conversion_purchase | NUMERIC | Unique On-Facebook Purchases | facebook |
| unique_actions_onsite_web_add_to_cart | NUMERIC | Unique Actions Onsite Web Add To Cart | facebook |
| unique_actions_onsite_web_app_add_to_cart | NUMERIC | Unique Actions Onsite Web App Add To Cart | facebook |
| unique_actions_onsite_web_app_purchase | NUMERIC | Unique Actions Onsite Web App Purchase | facebook |
| unique_actions_onsite_web_purchase | NUMERIC | Unique Actions Onsite Web Purchase | facebook |
| unique_actions_page_engagement | NUMERIC | Unique Page Engagement | facebook |
| unique_actions_photo_view | NUMERIC | Unique Photo Views | facebook |
| unique_actions_post_engagement | NUMERIC | Unique Post Engagement | facebook |
| unique_actions_post_reaction | NUMERIC | Unique Post Reactions | facebook |
| unique_actions_purchase | NUMERIC | Unique Actions Purchase | facebook |
| unique_actions_rsvp | NUMERIC | Unique Event Responses | facebook |
| unique_actions_search | NUMERIC | Unique Actions Search | facebook |
| unique_actions_video_view | NUMERIC | Unique 3-Second Continuous Video Plays | facebook |
| unique_actions_view_content | NUMERIC | Unique Content Views | facebook |
| unique_clicks | NUMERIC | Unique Clicks | facebook mailchimp |
| unique_ctr | NUMERIC | Unique CTR | facebook |
| unique_link_clicks_ctr | NUMERIC | Unique Link Clicks CTR | facebook |
| unique_outbound_clicks_ctr_outbound_click | NUMERIC | Unique Outbound CTR | facebook |
| unique_outbound_clicks_outbound_click | NUMERIC | Unique Outbound Clicks | facebook |
| url_tags | TEXT | URL Tags | facebook |
| video_30_sec_watched_actions_video_view | NUMERIC | Video 30 Sec Watched Actions | facebook |
| video_avg_time_watched_actions_video_view | NUMERIC | Video Average Play Time | facebook |
| video_p100_watched_actions_video_view | NUMERIC | Video Watched at 100 percent | facebook |
| video_p25_watched_actions_video_view | NUMERIC | Video Watched at 25 percent | facebook |
| video_p50_watched_actions_video_view | NUMERIC | Video Watched at 50 percent | facebook |
| video_p75_watched_actions_video_view | NUMERIC | Video Watched at 75 percent | facebook |
| video_p95_watched_actions_video_view | NUMERIC | Video Plays at 95 percent | facebook |
| video_play_actions_video_view | NUMERIC | Video Plays | facebook |
| website_ctr_link_click | NUMERIC | Website CTR link click | facebook |
| website_purchase_roas_offsite_conversion_fb_pixel_purchase | NUMERIC | Website Purchase ROAS | facebook |
| absolute_top_impression_percentage | NUMERIC | Absolute top impression percentage | google_ads |
| accessible_bidding_strategy | TEXT | Accessible bidding strategy | google_ads |
| accessible_bidding_strategy_id | NUMERIC | Accessible bidding strategy id | google_ads |
| accessible_bidding_strategy_maximize_conversion_value_target_roas | NUMERIC | Accessible bidding strategy maximize conversion value target roas | google_ads |
| accessible_bidding_strategy_maximize_conversions_target_cpa | NUMERIC | Accessible bidding strategy maximize conversions target cpa | google_ads |
| accessible_bidding_strategy_name | TEXT | Accessible bidding strategy name | google_ads |
| accessible_bidding_strategy_owner_customer_id | NUMERIC | Accessible bidding strategy owner customer id | google_ads |
| accessible_bidding_strategy_owner_descriptive_name | TEXT | Accessible bidding strategy owner descriptive name | google_ads |
| accessible_bidding_strategy_resource_name | TEXT | Accessible bidding strategy resource name | google_ads |
| accessible_bidding_strategy_target_cpa_target_cpa_micros | NUMERIC | Accessible bidding strategy target cpa target cpa micros | google_ads |
| accessible_bidding_strategy_target_impression_share_cpc_bid_ceiling_micros | NUMERIC | Accessible bidding strategy target impression share cpc bid ceiling micros | google_ads |
| accessible_bidding_strategy_target_impression_share_location | TEXT | Accessible bidding strategy target impression share location | google_ads |
| accessible_bidding_strategy_target_impression_share_location_fraction_micros | NUMERIC | Accessible bidding strategy target impression share location fraction micros | google_ads |
| accessible_bidding_strategy_target_roas_target_roas | NUMERIC | Accessible bidding strategy target roas target roas | google_ads |
| accessible_bidding_strategy_target_spend_cpc_bid_ceiling_micros | NUMERIC | Accessible bidding strategy target spend cpc bid ceiling micros | google_ads |
| accessible_bidding_strategy_target_spend_target_spend_micros | NUMERIC | Accessible bidding strategy target spend target spend micros | google_ads |
| accessible_bidding_strategy_type | TEXT | Accessible bidding strategy type | google_ads |
| account_currency_code | TEXT | Account currency code | google_ads cm360 |
| account_descriptive_name | TEXT | Account descriptive name | google_ads |
| account_time_zone | TEXT | Account time zone | google_ads |
| action_items | TEXT | Action items | google_ads |
| active_view_cpm | NUMERIC | Active view cpm | google_ads |
| active_view_ctr | NUMERIC | Active view ctr | google_ads |
| active_view_impressions | NUMERIC | Active view impressions | google_ads |
| active_view_measurability | NUMERIC | Active view measurability | google_ads |
| active_view_measurable_cost | NUMERIC | Active view measurable cost | google_ads |
| active_view_measurable_cost_micros | NUMERIC | Active view measurable cost micros | google_ads |
| active_view_measurable_impressions | NUMERIC | Active view measurable impressions | google_ads |
| active_view_viewability | NUMERIC | Active view viewability | google_ads |
| ad_added_by_google_ads | BOOLEAN | Ad added by google ads | google_ads |
| ad_app_ad_descriptions | TEXT | Ad app ad descriptions | google_ads |
| ad_app_ad_headlines | TEXT | Ad app ad headlines | google_ads |
| ad_app_ad_html5_media_bundles | TEXT | Ad app ad html5 media bundles | google_ads |
| ad_app_ad_html5_media_bundles_asset | TEXT | Ad app ad html5 media bundles asset | google_ads |
| ad_app_ad_images | TEXT | Ad app ad images | google_ads |
| ad_app_ad_images_asset | TEXT | Ad app ad images asset | google_ads |
| ad_app_ad_mandatory_ad_text | TEXT | Ad app ad mandatory ad text | google_ads |
| ad_app_ad_youtube_videos | TEXT | Ad app ad youtube videos | google_ads |
| ad_app_ad_youtube_videos_asset | TEXT | Ad app ad youtube videos asset | google_ads |
| ad_app_engagement_ad_descriptions | TEXT | Ad app engagement ad descriptions | google_ads |
| ad_app_engagement_ad_headlines | TEXT | Ad app engagement ad headlines | google_ads |
| ad_app_engagement_ad_images | TEXT | Ad app engagement ad images | google_ads |
| ad_app_engagement_ad_images_asset | TEXT | Ad app engagement ad images asset | google_ads |
| ad_app_engagement_ad_videos | TEXT | Ad app engagement ad videos | google_ads |
| ad_app_engagement_ad_videos_asset | TEXT | Ad app engagement ad videos asset | google_ads |
| ad_app_pre_registration_ad_descriptions | TEXT | Ad app pre registration ad descriptions | google_ads |
| ad_app_pre_registration_ad_headlines | TEXT | Ad app pre registration ad headlines | google_ads |
| ad_app_pre_registration_ad_images | TEXT | Ad app pre registration ad images | google_ads |
| ad_app_pre_registration_ad_images_asset | TEXT | Ad app pre registration ad images asset | google_ads |
| ad_app_pre_registration_ad_youtube_videos | TEXT | Ad app pre registration ad youtube videos | google_ads |
| ad_app_pre_registration_ad_youtube_videos_asset | TEXT | Ad app pre registration ad youtube videos asset | google_ads |
| ad_call_ad_business_name | TEXT | Ad call ad business name | google_ads |
| ad_call_ad_call_tracked | BOOLEAN | Ad call ad call tracked | google_ads |
| ad_call_ad_conversion_action | TEXT | Ad call ad conversion action | google_ads |
| ad_call_ad_conversion_reporting_state | TEXT | Ad call ad conversion reporting state | google_ads |
| ad_call_ad_country_code | TEXT | Ad call ad country code | google_ads |
| ad_call_ad_description1 | TEXT | Ad call ad description1 | google_ads |
| ad_call_ad_description2 | TEXT | Ad call ad description2 | google_ads |
| ad_call_ad_disable_call_conversion | BOOLEAN | Ad call ad disable call conversion | google_ads |
| ad_call_ad_headline1 | TEXT | Ad call ad headline1 | google_ads |
| ad_call_ad_headline2 | TEXT | Ad call ad headline2 | google_ads |
| ad_call_ad_path1 | TEXT | Ad call ad path1 | google_ads |
| ad_call_ad_path2 | TEXT | Ad call ad path2 | google_ads |
| ad_call_ad_phone_number | TEXT | Ad call ad phone number | google_ads |
| ad_call_ad_phone_number_verification_url | TEXT | Ad call ad phone number verification url | google_ads |
| ad_destination_type | TEXT | Ad destination type | google_ads |
| ad_device_preference | TEXT | Ad device preference | google_ads |
| ad_display_upload_ad_display_upload_product_type | TEXT | Ad display upload ad display upload product type | google_ads |
| ad_display_upload_ad_media_bundle | TEXT | Ad display upload ad media bundle | google_ads |
| ad_display_upload_ad_media_bundle_asset | TEXT | Ad display upload ad media bundle asset | google_ads |
| ad_display_url | TEXT | Ad display url | google_ads |
| ad_expanded_dynamic_search_ad_description | TEXT | Ad expanded dynamic search ad description | google_ads |
| ad_expanded_dynamic_search_ad_description2 | TEXT | Ad expanded dynamic search ad description2 | google_ads |
| ad_expanded_text_ad_description | TEXT | Ad expanded text ad description | google_ads |
| ad_expanded_text_ad_description2 | TEXT | Ad expanded text ad description2 | google_ads |
| ad_expanded_text_ad_headline_part1 | TEXT | Ad expanded text ad headline part1 | google_ads |
| ad_expanded_text_ad_headline_part2 | TEXT | Ad expanded text ad headline part2 | google_ads |
| ad_expanded_text_ad_headline_part3 | TEXT | Ad expanded text ad headline part3 | google_ads |
| ad_expanded_text_ad_path1 | TEXT | Ad expanded text ad path1 | google_ads |
| ad_expanded_text_ad_path2 | TEXT | Ad expanded text ad path2 | google_ads |
| ad_final_app_urls | TEXT | Ad final app urls | google_ads |
| ad_final_mobile_urls | TEXT | Ad final mobile urls | google_ads |
| ad_final_url_suffix | TEXT | Ad final url suffix | google_ads |
| ad_final_urls | TEXT | Ad final urls | google_ads |
| ad_gmail_ad_header_image | TEXT | Ad gmail ad header image | google_ads |
| ad_gmail_ad_marketing_image | TEXT | Ad gmail ad marketing image | google_ads |
| ad_gmail_ad_marketing_image_description | TEXT | Ad gmail ad marketing image description | google_ads |
| ad_gmail_ad_marketing_image_display_call_to_action_text | TEXT | Ad gmail ad marketing image display call to action text | google_ads |
| ad_gmail_ad_marketing_image_display_call_to_action_text_color | TEXT | Ad gmail ad marketing image display call to action text color | google_ads |
| ad_gmail_ad_marketing_image_display_call_to_action_url_collection_id | TEXT | Ad gmail ad marketing image display call to action url collection id | google_ads |
| ad_gmail_ad_marketing_image_headline | TEXT | Ad gmail ad marketing image headline | google_ads |
| ad_gmail_ad_product_images | TEXT | Ad gmail ad product images | google_ads |
| ad_gmail_ad_product_images_product_image | TEXT | Ad gmail ad product images product image | google_ads |
| ad_gmail_ad_product_videos | TEXT | Ad gmail ad product videos | google_ads |
| ad_gmail_ad_product_videos_product_video | TEXT | Ad gmail ad product videos product video | google_ads |
| ad_gmail_ad_teaser_business_name | TEXT | Ad gmail ad teaser business name | google_ads |
| ad_gmail_ad_teaser_description | TEXT | Ad gmail ad teaser description | google_ads |
| ad_gmail_ad_teaser_headline | TEXT | Ad gmail ad teaser headline | google_ads |
| ad_gmail_ad_teaser_logo_image | TEXT | Ad gmail ad teaser logo image | google_ads |
| ad_group | TEXT | Ad group | google_ads |
| ad_group_ad_action_items | TEXT | Ad group ad action items | google_ads |
| ad_group_ad_ad_added_by_google_ads | BOOLEAN | Ad group ad ad added by google ads | google_ads |
| ad_group_ad_ad_app_ad_descriptions | TEXT | Ad group ad ad app ad descriptions | google_ads |
| ad_group_ad_ad_app_ad_headlines | TEXT | Ad group ad ad app ad headlines | google_ads |
| ad_group_ad_ad_app_ad_html5_media_bundles | TEXT | Ad group ad ad app ad html5 media bundles | google_ads |
| ad_group_ad_ad_app_ad_html5_media_bundles_asset | TEXT | Ad group ad ad app ad html5 media bundles asset | google_ads |
| ad_group_ad_ad_app_ad_images | TEXT | Ad group ad ad app ad images | google_ads |
| ad_group_ad_ad_app_ad_images_asset | TEXT | Ad group ad ad app ad images asset | google_ads |
| ad_group_ad_ad_app_ad_mandatory_ad_text | TEXT | Ad group ad ad app ad mandatory ad text | google_ads |
| ad_group_ad_ad_app_ad_youtube_videos | TEXT | Ad group ad ad app ad youtube videos | google_ads |
| ad_group_ad_ad_app_ad_youtube_videos_asset | TEXT | Ad group ad ad app ad youtube videos asset | google_ads |
| ad_group_ad_ad_app_engagement_ad_descriptions | TEXT | Ad group ad ad app engagement ad descriptions | google_ads |
| ad_group_ad_ad_app_engagement_ad_headlines | TEXT | Ad group ad ad app engagement ad headlines | google_ads |
| ad_group_ad_ad_app_engagement_ad_images | TEXT | Ad group ad ad app engagement ad images | google_ads |
| ad_group_ad_ad_app_engagement_ad_images_asset | TEXT | Ad group ad ad app engagement ad images asset | google_ads |
| ad_group_ad_ad_app_engagement_ad_videos | TEXT | Ad group ad ad app engagement ad videos | google_ads |
| ad_group_ad_ad_app_engagement_ad_videos_asset | TEXT | Ad group ad ad app engagement ad videos asset | google_ads |
| ad_group_ad_ad_app_pre_registration_ad_descriptions | TEXT | Ad group ad ad app pre registration ad descriptions | google_ads |
| ad_group_ad_ad_app_pre_registration_ad_headlines | TEXT | Ad group ad ad app pre registration ad headlines | google_ads |
| ad_group_ad_ad_app_pre_registration_ad_images | TEXT | Ad group ad ad app pre registration ad images | google_ads |
| ad_group_ad_ad_app_pre_registration_ad_images_asset | TEXT | Ad group ad ad app pre registration ad images asset | google_ads |
| ad_group_ad_ad_app_pre_registration_ad_youtube_videos | TEXT | Ad group ad ad app pre registration ad youtube videos | google_ads |
| ad_group_ad_ad_app_pre_registration_ad_youtube_videos_asset | TEXT | Ad group ad ad app pre registration ad youtube videos asset | google_ads |
| ad_group_ad_ad_call_ad_business_name | TEXT | Ad group ad ad call ad business name | google_ads |
| ad_group_ad_ad_call_ad_call_tracked | BOOLEAN | Ad group ad ad call ad call tracked | google_ads |
| ad_group_ad_ad_call_ad_conversion_action | TEXT | Ad group ad ad call ad conversion action | google_ads |
| ad_group_ad_ad_call_ad_conversion_reporting_state | TEXT | Ad group ad ad call ad conversion reporting state | google_ads |
| ad_group_ad_ad_call_ad_country_code | TEXT | Ad group ad ad call ad country code | google_ads |
| ad_group_ad_ad_call_ad_description1 | TEXT | Ad group ad ad call ad description1 | google_ads |
| ad_group_ad_ad_call_ad_description2 | TEXT | Ad group ad ad call ad description2 | google_ads |
| ad_group_ad_ad_call_ad_disable_call_conversion | BOOLEAN | Ad group ad ad call ad disable call conversion | google_ads |
| ad_group_ad_ad_call_ad_headline1 | TEXT | Ad group ad ad call ad headline1 | google_ads |
| ad_group_ad_ad_call_ad_headline2 | TEXT | Ad group ad ad call ad headline2 | google_ads |
| ad_group_ad_ad_call_ad_path1 | TEXT | Ad group ad ad call ad path1 | google_ads |
| ad_group_ad_ad_call_ad_path2 | TEXT | Ad group ad ad call ad path2 | google_ads |
| ad_group_ad_ad_call_ad_phone_number | TEXT | Ad group ad ad call ad phone number | google_ads |
| ad_group_ad_ad_call_ad_phone_number_verification_url | TEXT | Ad group ad ad call ad phone number verification url | google_ads |
| ad_group_ad_ad_device_preference | TEXT | Ad group ad ad device preference | google_ads |
| ad_group_ad_ad_display_upload_ad_display_upload_product_type | TEXT | Ad group ad ad display upload ad display upload product type | google_ads |
| ad_group_ad_ad_display_upload_ad_media_bundle | TEXT | Ad group ad ad display upload ad media bundle | google_ads |
| ad_group_ad_ad_display_upload_ad_media_bundle_asset | TEXT | Ad group ad ad display upload ad media bundle asset | google_ads |
| ad_group_ad_ad_display_url | TEXT | Ad group ad ad display url | google_ads |
| ad_group_ad_ad_expanded_dynamic_search_ad_description | TEXT | Ad group ad ad expanded dynamic search ad description | google_ads |
| ad_group_ad_ad_expanded_dynamic_search_ad_description2 | TEXT | Ad group ad ad expanded dynamic search ad description2 | google_ads |
| ad_group_ad_ad_expanded_text_ad_description | TEXT | Ad group ad ad expanded text ad description | google_ads |
| ad_group_ad_ad_expanded_text_ad_description2 | TEXT | Ad group ad ad expanded text ad description2 | google_ads |
| ad_group_ad_ad_expanded_text_ad_headline_part1 | TEXT | Ad group ad ad expanded text ad headline part1 | google_ads |
| ad_group_ad_ad_expanded_text_ad_headline_part2 | TEXT | Ad group ad ad expanded text ad headline part2 | google_ads |
| ad_group_ad_ad_expanded_text_ad_headline_part3 | TEXT | Ad group ad ad expanded text ad headline part3 | google_ads |
| ad_group_ad_ad_expanded_text_ad_path1 | TEXT | Ad group ad ad expanded text ad path1 | google_ads |
| ad_group_ad_ad_expanded_text_ad_path2 | TEXT | Ad group ad ad expanded text ad path2 | google_ads |
| ad_group_ad_ad_final_app_urls | TEXT | Ad group ad ad final app urls | google_ads |
| ad_group_ad_ad_final_mobile_urls | TEXT | Ad group ad ad final mobile urls | google_ads |
| ad_group_ad_ad_final_url_suffix | TEXT | Ad group ad ad final url suffix | google_ads |
| ad_group_ad_ad_final_urls | TEXT | Ad group ad ad final urls | google_ads |
| ad_group_ad_ad_gmail_ad_header_image | TEXT | Ad group ad ad gmail ad header image | google_ads |
| ad_group_ad_ad_gmail_ad_marketing_image | TEXT | Ad group ad ad gmail ad marketing image | google_ads |
| ad_group_ad_ad_gmail_ad_marketing_image_description | TEXT | Ad group ad ad gmail ad marketing image description | google_ads |
| ad_group_ad_ad_gmail_ad_marketing_image_display_call_to_action_text | TEXT | Ad group ad ad gmail ad marketing image display call to action text | google_ads |
| ad_group_ad_ad_gmail_ad_marketing_image_display_call_to_action_text_color | TEXT | Ad group ad ad gmail ad marketing image display call to action text color | google_ads |
| ad_group_ad_ad_gmail_ad_marketing_image_display_call_to_action_url_collection_id | TEXT | Ad group ad ad gmail ad marketing image display call to action url collection id | google_ads |
| ad_group_ad_ad_gmail_ad_marketing_image_headline | TEXT | Ad group ad ad gmail ad marketing image headline | google_ads |
| ad_group_ad_ad_gmail_ad_product_images | TEXT | Ad group ad ad gmail ad product images | google_ads |
| ad_group_ad_ad_gmail_ad_product_images_product_image | TEXT | Ad group ad ad gmail ad product images product image | google_ads |
| ad_group_ad_ad_gmail_ad_product_videos | TEXT | Ad group ad ad gmail ad product videos | google_ads |
| ad_group_ad_ad_gmail_ad_product_videos_product_video | TEXT | Ad group ad ad gmail ad product videos product video | google_ads |
| ad_group_ad_ad_gmail_ad_teaser_business_name | TEXT | Ad group ad ad gmail ad teaser business name | google_ads |
| ad_group_ad_ad_gmail_ad_teaser_description | TEXT | Ad group ad ad gmail ad teaser description | google_ads |
| ad_group_ad_ad_gmail_ad_teaser_headline | TEXT | Ad group ad ad gmail ad teaser headline | google_ads |
| ad_group_ad_ad_gmail_ad_teaser_logo_image | TEXT | Ad group ad ad gmail ad teaser logo image | google_ads |
| ad_group_ad_ad_group | TEXT | Ad group ad ad group | google_ads |
| ad_group_ad_ad_hotel_ad | TEXT | Ad group ad ad hotel ad | google_ads |
| ad_group_ad_ad_id | NUMERIC | Ad group ad ad id | google_ads |
| ad_group_ad_ad_image_ad_image_url | TEXT | Ad group ad ad image ad image url | google_ads |
| ad_group_ad_ad_image_ad_media_file | TEXT | Ad group ad ad image ad media file | google_ads |
| ad_group_ad_ad_image_ad_mime_type | TEXT | Ad group ad ad image ad mime type | google_ads |
| ad_group_ad_ad_image_ad_name | TEXT | Ad group ad ad image ad name | google_ads |
| ad_group_ad_ad_image_ad_pixel_height | NUMERIC | Ad group ad ad image ad pixel height | google_ads |
| ad_group_ad_ad_image_ad_pixel_width | NUMERIC | Ad group ad ad image ad pixel width | google_ads |
| ad_group_ad_ad_image_ad_preview_image_url | TEXT | Ad group ad ad image ad preview image url | google_ads |
| ad_group_ad_ad_image_ad_preview_pixel_height | NUMERIC | Ad group ad ad image ad preview pixel height | google_ads |
| ad_group_ad_ad_image_ad_preview_pixel_width | NUMERIC | Ad group ad ad image ad preview pixel width | google_ads |
| ad_group_ad_ad_legacy_app_install_ad | TEXT | Ad group ad ad legacy app install ad | google_ads |
| ad_group_ad_ad_legacy_responsive_display_ad_accent_color | TEXT | Ad group ad ad legacy responsive display ad accent color | google_ads |
| ad_group_ad_ad_legacy_responsive_display_ad_allow_flexible_color | BOOLEAN | Ad group ad ad legacy responsive display ad allow flexible color | google_ads |
| ad_group_ad_ad_legacy_responsive_display_ad_business_name | TEXT | Ad group ad ad legacy responsive display ad business name | google_ads |
| ad_group_ad_ad_legacy_responsive_display_ad_call_to_action_text | TEXT | Ad group ad ad legacy responsive display ad call to action text | google_ads |
| ad_group_ad_ad_legacy_responsive_display_ad_description | TEXT | Ad group ad ad legacy responsive display ad description | google_ads |
| ad_group_ad_ad_legacy_responsive_display_ad_format_setting | TEXT | Ad group ad ad legacy responsive display ad format setting | google_ads |
| ad_group_ad_ad_legacy_responsive_display_ad_logo_image | TEXT | Ad group ad ad legacy responsive display ad logo image | google_ads |
| ad_group_ad_ad_legacy_responsive_display_ad_long_headline | TEXT | Ad group ad ad legacy responsive display ad long headline | google_ads |
| ad_group_ad_ad_legacy_responsive_display_ad_main_color | TEXT | Ad group ad ad legacy responsive display ad main color | google_ads |
| ad_group_ad_ad_legacy_responsive_display_ad_marketing_image | TEXT | Ad group ad ad legacy responsive display ad marketing image | google_ads |
| ad_group_ad_ad_legacy_responsive_display_ad_price_prefix | TEXT | Ad group ad ad legacy responsive display ad price prefix | google_ads |
| ad_group_ad_ad_legacy_responsive_display_ad_promo_text | TEXT | Ad group ad ad legacy responsive display ad promo text | google_ads |
| ad_group_ad_ad_legacy_responsive_display_ad_short_headline | TEXT | Ad group ad ad legacy responsive display ad short headline | google_ads |
| ad_group_ad_ad_legacy_responsive_display_ad_square_logo_image | TEXT | Ad group ad ad legacy responsive display ad square logo image | google_ads |
| ad_group_ad_ad_legacy_responsive_display_ad_square_marketing_image | TEXT | Ad group ad ad legacy responsive display ad square marketing image | google_ads |
| ad_group_ad_ad_local_ad_call_to_actions | TEXT | Ad group ad ad local ad call to actions | google_ads |
| ad_group_ad_ad_local_ad_descriptions | TEXT | Ad group ad ad local ad descriptions | google_ads |
| ad_group_ad_ad_local_ad_headlines | TEXT | Ad group ad ad local ad headlines | google_ads |
| ad_group_ad_ad_local_ad_logo_images | TEXT | Ad group ad ad local ad logo images | google_ads |
| ad_group_ad_ad_local_ad_logo_images_asset | TEXT | Ad group ad ad local ad logo images asset | google_ads |
| ad_group_ad_ad_local_ad_marketing_images | TEXT | Ad group ad ad local ad marketing images | google_ads |
| ad_group_ad_ad_local_ad_marketing_images_asset | TEXT | Ad group ad ad local ad marketing images asset | google_ads |
| ad_group_ad_ad_local_ad_path1 | TEXT | Ad group ad ad local ad path1 | google_ads |
| ad_group_ad_ad_local_ad_path2 | TEXT | Ad group ad ad local ad path2 | google_ads |
| ad_group_ad_ad_local_ad_videos | TEXT | Ad group ad ad local ad videos | google_ads |
| ad_group_ad_ad_local_ad_videos_asset | TEXT | Ad group ad ad local ad videos asset | google_ads |
| ad_group_ad_ad_name | TEXT | Ad group ad ad name | google_ads |
| ad_group_ad_ad_resource_name | TEXT | Ad group ad ad resource name | google_ads |
| ad_group_ad_ad_responsive_display_ad_accent_color | TEXT | Ad group ad ad responsive display ad accent color | google_ads |
| ad_group_ad_ad_responsive_display_ad_allow_flexible_color | BOOLEAN | Ad group ad ad responsive display ad allow flexible color | google_ads |
| ad_group_ad_ad_responsive_display_ad_business_name | TEXT | Ad group ad ad responsive display ad business name | google_ads |
| ad_group_ad_ad_responsive_display_ad_call_to_action_text | TEXT | Ad group ad ad responsive display ad call to action text | google_ads |
| ad_group_ad_ad_responsive_display_ad_control_spec_enable_asset_enhancements | BOOLEAN | Ad group ad ad responsive display ad control spec enable asset enhancements | google_ads |
| ad_group_ad_ad_responsive_display_ad_control_spec_enable_autogen_video | BOOLEAN | Ad group ad ad responsive display ad control spec enable autogen video | google_ads |
| ad_group_ad_ad_responsive_display_ad_descriptions | TEXT | Ad group ad ad responsive display ad descriptions | google_ads |
| ad_group_ad_ad_responsive_display_ad_format_setting | TEXT | Ad group ad ad responsive display ad format setting | google_ads |
| ad_group_ad_ad_responsive_display_ad_headlines | TEXT | Ad group ad ad responsive display ad headlines | google_ads |
| ad_group_ad_ad_responsive_display_ad_logo_images | TEXT | Ad group ad ad responsive display ad logo images | google_ads |
| ad_group_ad_ad_responsive_display_ad_logo_images_asset | TEXT | Ad group ad ad responsive display ad logo images asset | google_ads |
| ad_group_ad_ad_responsive_display_ad_long_headline | TEXT | Ad group ad ad responsive display ad long headline | google_ads |
| ad_group_ad_ad_responsive_display_ad_main_color | TEXT | Ad group ad ad responsive display ad main color | google_ads |
| ad_group_ad_ad_responsive_display_ad_marketing_images | TEXT | Ad group ad ad responsive display ad marketing images | google_ads |
| ad_group_ad_ad_responsive_display_ad_marketing_images_asset | TEXT | Ad group ad ad responsive display ad marketing images asset | google_ads |
| ad_group_ad_ad_responsive_display_ad_price_prefix | TEXT | Ad group ad ad responsive display ad price prefix | google_ads |
| ad_group_ad_ad_responsive_display_ad_promo_text | TEXT | Ad group ad ad responsive display ad promo text | google_ads |
| ad_group_ad_ad_responsive_display_ad_square_logo_images | TEXT | Ad group ad ad responsive display ad square logo images | google_ads |
| ad_group_ad_ad_responsive_display_ad_square_logo_images_asset | TEXT | Ad group ad ad responsive display ad square logo images asset | google_ads |
| ad_group_ad_ad_responsive_display_ad_square_marketing_images | TEXT | Ad group ad ad responsive display ad square marketing images | google_ads |
| ad_group_ad_ad_responsive_display_ad_square_marketing_images_asset | TEXT | Ad group ad ad responsive display ad square marketing images asset | google_ads |
| ad_group_ad_ad_responsive_display_ad_youtube_videos | TEXT | Ad group ad ad responsive display ad youtube videos | google_ads |
| ad_group_ad_ad_responsive_display_ad_youtube_videos_asset | TEXT | Ad group ad ad responsive display ad youtube videos asset | google_ads |
| ad_group_ad_ad_responsive_search_ad_descriptions | TEXT | Ad group ad ad responsive search ad descriptions | google_ads |
| ad_group_ad_ad_responsive_search_ad_headlines | TEXT | Ad group ad ad responsive search ad headlines | google_ads |
| ad_group_ad_ad_responsive_search_ad_path1 | TEXT | Ad group ad ad responsive search ad path1 | google_ads |
| ad_group_ad_ad_responsive_search_ad_path2 | TEXT | Ad group ad ad responsive search ad path2 | google_ads |
| ad_group_ad_ad_shopping_comparison_listing_ad_headline | TEXT | Ad group ad ad shopping comparison listing ad headline | google_ads |
| ad_group_ad_ad_shopping_product_ad | TEXT | Ad group ad ad shopping product ad | google_ads |
| ad_group_ad_ad_shopping_smart_ad | TEXT | Ad group ad ad shopping smart ad | google_ads |
| ad_group_ad_ad_smart_campaign_ad_descriptions | TEXT | Ad group ad ad smart campaign ad descriptions | google_ads |
| ad_group_ad_ad_smart_campaign_ad_headlines | TEXT | Ad group ad ad smart campaign ad headlines | google_ads |
| ad_group_ad_ad_strength | TEXT | Ad group ad ad strength | google_ads |
| ad_group_ad_ad_system_managed_resource_source | TEXT | Ad group ad ad system managed resource source | google_ads |
| ad_group_ad_ad_text_ad_description1 | TEXT | Ad group ad ad text ad description1 | google_ads |
| ad_group_ad_ad_text_ad_description2 | TEXT | Ad group ad ad text ad description2 | google_ads |
| ad_group_ad_ad_text_ad_headline | TEXT | Ad group ad ad text ad headline | google_ads |
| ad_group_ad_ad_tracking_url_template | TEXT | Ad group ad ad tracking url template | google_ads |
| ad_group_ad_ad_type | TEXT | Ad group ad ad type | google_ads |
| ad_group_ad_ad_url_collections | TEXT | Ad group ad ad url collections | google_ads |
| ad_group_ad_ad_url_custom_parameters | TEXT | Ad group ad ad url custom parameters | google_ads |
| ad_group_ad_ad_video_ad_bumper_companion_banner_asset | TEXT | Ad group ad ad video ad bumper companion banner asset | google_ads |
| ad_group_ad_ad_video_ad_discovery_description1 | TEXT | Ad group ad ad video ad discovery description1 | google_ads |
| ad_group_ad_ad_video_ad_discovery_description2 | TEXT | Ad group ad ad video ad discovery description2 | google_ads |
| ad_group_ad_ad_video_ad_discovery_headline | TEXT | Ad group ad ad video ad discovery headline | google_ads |
| ad_group_ad_ad_video_ad_discovery_thumbnail | TEXT | Ad group ad ad video ad discovery thumbnail | google_ads |
| ad_group_ad_ad_video_ad_in_stream_action_button_label | TEXT | Ad group ad ad video ad in stream action button label | google_ads |
| ad_group_ad_ad_video_ad_in_stream_action_headline | TEXT | Ad group ad ad video ad in stream action headline | google_ads |
| ad_group_ad_ad_video_ad_in_stream_companion_banner_asset | TEXT | Ad group ad ad video ad in stream companion banner asset | google_ads |
| ad_group_ad_ad_video_ad_non_skippable_action_button_label | TEXT | Ad group ad ad video ad non skippable action button label | google_ads |
| ad_group_ad_ad_video_ad_non_skippable_action_headline | TEXT | Ad group ad ad video ad non skippable action headline | google_ads |
| ad_group_ad_ad_video_ad_non_skippable_companion_banner_asset | TEXT | Ad group ad ad video ad non skippable companion banner asset | google_ads |
| ad_group_ad_ad_video_ad_out_stream_description | TEXT | Ad group ad ad video ad out stream description | google_ads |
| ad_group_ad_ad_video_ad_out_stream_headline | TEXT | Ad group ad ad video ad out stream headline | google_ads |
| ad_group_ad_ad_video_ad_video_asset | TEXT | Ad group ad ad video ad video asset | google_ads |
| ad_group_ad_ad_video_responsive_ad_call_to_actions | TEXT | Ad group ad ad video responsive ad call to actions | google_ads |
| ad_group_ad_ad_video_responsive_ad_companion_banners | TEXT | Ad group ad ad video responsive ad companion banners | google_ads |
| ad_group_ad_ad_video_responsive_ad_companion_banners_asset | TEXT | Ad group ad ad video responsive ad companion banners asset | google_ads |
| ad_group_ad_ad_video_responsive_ad_descriptions | TEXT | Ad group ad ad video responsive ad descriptions | google_ads |
| ad_group_ad_ad_video_responsive_ad_headlines | TEXT | Ad group ad ad video responsive ad headlines | google_ads |
| ad_group_ad_ad_video_responsive_ad_long_headlines | TEXT | Ad group ad ad video responsive ad long headlines | google_ads |
| ad_group_ad_ad_video_responsive_ad_videos | TEXT | Ad group ad ad video responsive ad videos | google_ads |
| ad_group_ad_ad_video_responsive_ad_videos_asset | TEXT | Ad group ad ad video responsive ad videos asset | google_ads |
| ad_group_ad_labels | TEXT | Ad group ad labels | google_ads |
| ad_group_ad_policy_summary_approval_status | TEXT | Ad group ad policy summary approval status | google_ads |
| ad_group_ad_policy_summary_policy_topic_entries | TEXT | Ad group ad policy summary policy topic entries | google_ads |
| ad_group_ad_policy_summary_review_status | TEXT | Ad group ad policy summary review status | google_ads |
| ad_group_ad_resource_name | TEXT | Ad group ad resource name | google_ads |
| ad_group_ad_status | TEXT | Ad group ad status | google_ads |
| ad_group_campaign | TEXT | Ad group campaign | google_ads |
| ad_group_excluded_parent_asset_field_types | TEXT | Ad group excluded parent asset field types | google_ads |
| ad_group_explorer_auto_optimizer_setting_opt_in | BOOLEAN | Ad group explorer auto optimizer setting opt in | google_ads |
| ad_group_id | NUMERIC | Ad group id | google_ads apple_search_ads bing |
| ad_group_labels | TEXT | Ad group labels | google_ads |
| ad_group_name | TEXT | Ad group name | google_ads apple_search_ads bing |
| ad_group_percent_cpc_bid_micros | NUMERIC | Ad group percent cpc bid micros | google_ads |
| ad_group_resource_name | TEXT | Ad group resource name | google_ads |
| ad_group_status | TEXT | Ad group status | google_ads apple_search_ads |
| ad_group_target_cpa_micros | NUMERIC | Ad group target cpa micros | google_ads |
| ad_group_target_cpm_micros | NUMERIC | Ad group target cpm micros | google_ads |
| ad_group_target_roas | NUMERIC | Ad group target roas | google_ads |
| ad_group_targeting_setting_target_restrictions | TEXT | Ad group targeting setting target restrictions | google_ads |
| ad_group_type | TEXT | Ad group type | google_ads |
| ad_hotel_ad | TEXT | Ad hotel ad | google_ads |
| ad_image_ad_image_url | TEXT | Ad image ad image url | google_ads |
| ad_image_ad_media_file | TEXT | Ad image ad media file | google_ads |
| ad_image_ad_mime_type | TEXT | Ad image ad mime type | google_ads |
| ad_image_ad_name | TEXT | Ad image ad name | google_ads |
| ad_image_ad_pixel_height | NUMERIC | Ad image ad pixel height | google_ads |
| ad_image_ad_pixel_width | NUMERIC | Ad image ad pixel width | google_ads |
| ad_image_ad_preview_image_url | TEXT | Ad image ad preview image url | google_ads |
| ad_image_ad_preview_pixel_height | NUMERIC | Ad image ad preview pixel height | google_ads |
| ad_image_ad_preview_pixel_width | NUMERIC | Ad image ad preview pixel width | google_ads |
| ad_legacy_app_install_ad | TEXT | Ad legacy app install ad | google_ads |
| ad_legacy_responsive_display_ad_accent_color | TEXT | Ad legacy responsive display ad accent color | google_ads |
| ad_legacy_responsive_display_ad_allow_flexible_color | BOOLEAN | Ad legacy responsive display ad allow flexible color | google_ads |
| ad_legacy_responsive_display_ad_business_name | TEXT | Ad legacy responsive display ad business name | google_ads |
| ad_legacy_responsive_display_ad_call_to_action_text | TEXT | Ad legacy responsive display ad call to action text | google_ads |
| ad_legacy_responsive_display_ad_description | TEXT | Ad legacy responsive display ad description | google_ads |
| ad_legacy_responsive_display_ad_format_setting | TEXT | Ad legacy responsive display ad format setting | google_ads |
| ad_legacy_responsive_display_ad_logo_image | TEXT | Ad legacy responsive display ad logo image | google_ads |
| ad_legacy_responsive_display_ad_long_headline | TEXT | Ad legacy responsive display ad long headline | google_ads |
| ad_legacy_responsive_display_ad_main_color | TEXT | Ad legacy responsive display ad main color | google_ads |
| ad_legacy_responsive_display_ad_marketing_image | TEXT | Ad legacy responsive display ad marketing image | google_ads |
| ad_legacy_responsive_display_ad_price_prefix | TEXT | Ad legacy responsive display ad price prefix | google_ads |
| ad_legacy_responsive_display_ad_promo_text | TEXT | Ad legacy responsive display ad promo text | google_ads |
| ad_legacy_responsive_display_ad_short_headline | TEXT | Ad legacy responsive display ad short headline | google_ads |
| ad_legacy_responsive_display_ad_square_logo_image | TEXT | Ad legacy responsive display ad square logo image | google_ads |
| ad_legacy_responsive_display_ad_square_marketing_image | TEXT | Ad legacy responsive display ad square marketing image | google_ads |
| ad_local_ad_call_to_actions | TEXT | Ad local ad call to actions | google_ads |
| ad_local_ad_descriptions | TEXT | Ad local ad descriptions | google_ads |
| ad_local_ad_headlines | TEXT | Ad local ad headlines | google_ads |
| ad_local_ad_logo_images | TEXT | Ad local ad logo images | google_ads |
| ad_local_ad_logo_images_asset | TEXT | Ad local ad logo images asset | google_ads |
| ad_local_ad_marketing_images | TEXT | Ad local ad marketing images | google_ads |
| ad_local_ad_marketing_images_asset | TEXT | Ad local ad marketing images asset | google_ads |
| ad_local_ad_path1 | TEXT | Ad local ad path1 | google_ads |
| ad_local_ad_path2 | TEXT | Ad local ad path2 | google_ads |
| ad_local_ad_videos | TEXT | Ad local ad videos | google_ads |
| ad_local_ad_videos_asset | TEXT | Ad local ad videos asset | google_ads |
| ad_network_type | TEXT | Ad network type | google_ads |
| ad_network_type2 | TEXT | Ad network type2 | google_ads |
| ad_resource_name | TEXT | Ad resource name | google_ads |
| ad_responsive_display_ad_accent_color | TEXT | Ad responsive display ad accent color | google_ads |
| ad_responsive_display_ad_allow_flexible_color | BOOLEAN | Ad responsive display ad allow flexible color | google_ads |
| ad_responsive_display_ad_business_name | TEXT | Ad responsive display ad business name | google_ads |
| ad_responsive_display_ad_call_to_action_text | TEXT | Ad responsive display ad call to action text | google_ads |
| ad_responsive_display_ad_control_spec_enable_asset_enhancements | BOOLEAN | Ad responsive display ad control spec enable asset enhancements | google_ads |
| ad_responsive_display_ad_control_spec_enable_autogen_video | BOOLEAN | Ad responsive display ad control spec enable autogen video | google_ads |
| ad_responsive_display_ad_descriptions | TEXT | Ad responsive display ad descriptions | google_ads |
| ad_responsive_display_ad_format_setting | TEXT | Ad responsive display ad format setting | google_ads |
| ad_responsive_display_ad_headlines | TEXT | Ad responsive display ad headlines | google_ads |
| ad_responsive_display_ad_logo_images | TEXT | Ad responsive display ad logo images | google_ads |
| ad_responsive_display_ad_logo_images_asset | TEXT | Ad responsive display ad logo images asset | google_ads |
| ad_responsive_display_ad_long_headline | TEXT | Ad responsive display ad long headline | google_ads |
| ad_responsive_display_ad_main_color | TEXT | Ad responsive display ad main color | google_ads |
| ad_responsive_display_ad_marketing_images | TEXT | Ad responsive display ad marketing images | google_ads |
| ad_responsive_display_ad_marketing_images_asset | TEXT | Ad responsive display ad marketing images asset | google_ads |
| ad_responsive_display_ad_price_prefix | TEXT | Ad responsive display ad price prefix | google_ads |
| ad_responsive_display_ad_promo_text | TEXT | Ad responsive display ad promo text | google_ads |
| ad_responsive_display_ad_square_logo_images | TEXT | Ad responsive display ad square logo images | google_ads |
| ad_responsive_display_ad_square_logo_images_asset | TEXT | Ad responsive display ad square logo images asset | google_ads |
| ad_responsive_display_ad_square_marketing_images | TEXT | Ad responsive display ad square marketing images | google_ads |
| ad_responsive_display_ad_square_marketing_images_asset | TEXT | Ad responsive display ad square marketing images asset | google_ads |
| ad_responsive_display_ad_youtube_videos | TEXT | Ad responsive display ad youtube videos | google_ads |
| ad_responsive_display_ad_youtube_videos_asset | TEXT | Ad responsive display ad youtube videos asset | google_ads |
| ad_responsive_search_ad_descriptions | TEXT | Ad responsive search ad descriptions | google_ads |
| ad_responsive_search_ad_headlines | TEXT | Ad responsive search ad headlines | google_ads |
| ad_responsive_search_ad_path1 | TEXT | Ad responsive search ad path1 | google_ads |
| ad_responsive_search_ad_path2 | TEXT | Ad responsive search ad path2 | google_ads |
| ad_rotation_mode | TEXT | Ad rotation mode | google_ads |
| ad_serving_optimization_status | TEXT | Ad serving optimization status | google_ads |
| ad_shopping_comparison_listing_ad_headline | TEXT | Ad shopping comparison listing ad headline | google_ads |
| ad_shopping_product_ad | TEXT | Ad shopping product ad | google_ads |
| ad_shopping_smart_ad | TEXT | Ad shopping smart ad | google_ads |
| ad_smart_campaign_ad_descriptions | TEXT | Ad smart campaign ad descriptions | google_ads |
| ad_smart_campaign_ad_headlines | TEXT | Ad smart campaign ad headlines | google_ads |
| ad_strength | TEXT | Ad strength | google_ads |
| ad_system_managed_resource_source | TEXT | Ad system managed resource source | google_ads |
| ad_text_ad_description1 | TEXT | Ad text ad description1 | google_ads |
| ad_text_ad_description2 | TEXT | Ad text ad description2 | google_ads |
| ad_text_ad_headline | TEXT | Ad text ad headline | google_ads |
| ad_tracking_url_template | TEXT | Ad tracking url template | google_ads |
| ad_type | TEXT | Ad type | google_ads cm360 |
| ad_url_collections | TEXT | Ad url collections | google_ads |
| ad_url_custom_parameters | TEXT | Ad url custom parameters | google_ads |
| ad_video_ad_bumper_companion_banner_asset | TEXT | Ad video ad bumper companion banner asset | google_ads |
| ad_video_ad_discovery_description1 | TEXT | Ad video ad discovery description1 | google_ads |
| ad_video_ad_discovery_description2 | TEXT | Ad video ad discovery description2 | google_ads |
| ad_video_ad_discovery_headline | TEXT | Ad video ad discovery headline | google_ads |
| ad_video_ad_discovery_thumbnail | TEXT | Ad video ad discovery thumbnail | google_ads |
| ad_video_ad_in_stream_action_button_label | TEXT | Ad video ad in stream action button label | google_ads |
| ad_video_ad_in_stream_action_headline | TEXT | Ad video ad in stream action headline | google_ads |
| ad_video_ad_in_stream_companion_banner_asset | TEXT | Ad video ad in stream companion banner asset | google_ads |
| ad_video_ad_non_skippable_action_button_label | TEXT | Ad video ad non skippable action button label | google_ads |
| ad_video_ad_non_skippable_action_headline | TEXT | Ad video ad non skippable action headline | google_ads |
| ad_video_ad_non_skippable_companion_banner_asset | TEXT | Ad video ad non skippable companion banner asset | google_ads |
| ad_video_ad_out_stream_description | TEXT | Ad video ad out stream description | google_ads |
| ad_video_ad_out_stream_headline | TEXT | Ad video ad out stream headline | google_ads |
| ad_video_ad_video_asset | TEXT | Ad video ad video asset | google_ads |
| ad_video_responsive_ad_call_to_actions | TEXT | Ad video responsive ad call to actions | google_ads |
| ad_video_responsive_ad_companion_banners | TEXT | Ad video responsive ad companion banners | google_ads |
| ad_video_responsive_ad_companion_banners_asset | TEXT | Ad video responsive ad companion banners asset | google_ads |
| ad_video_responsive_ad_descriptions | TEXT | Ad video responsive ad descriptions | google_ads |
| ad_video_responsive_ad_headlines | TEXT | Ad video responsive ad headlines | google_ads |
| ad_video_responsive_ad_long_headlines | TEXT | Ad video responsive ad long headlines | google_ads |
| ad_video_responsive_ad_videos | TEXT | Ad video responsive ad videos | google_ads |
| ad_video_responsive_ad_videos_asset | TEXT | Ad video responsive ad videos asset | google_ads |
| advertising_channel_sub_type | TEXT | Advertising channel sub type | google_ads |
| advertising_channel_type | TEXT | Advertising channel type | google_ads |
| aggregator_id | NUMERIC | Aggregator id | google_ads |
| all_conversion_rate | NUMERIC | All conversion rate | google_ads bing |
| all_conversion_value | NUMERIC | All conversion value | google_ads |
| all_conversions | NUMERIC | All conversions | google_ads bing |
| all_conversions_by_conversion_date | NUMERIC | All conversions by conversion date | google_ads |
| all_conversions_from_click_to_call | NUMERIC | All conversions from click to call | google_ads |
| all_conversions_from_directions | NUMERIC | All conversions from directions | google_ads |
| all_conversions_from_interactions_rate | NUMERIC | All conversions from interactions rate | google_ads |
| all_conversions_from_interactions_value_per_interaction | NUMERIC | All conversions from interactions value per interaction | google_ads |
| all_conversions_from_menu | NUMERIC | All conversions from menu | google_ads |
| all_conversions_from_order | NUMERIC | All conversions from order | google_ads |
| all_conversions_from_other_engagement | NUMERIC | All conversions from other engagement | google_ads |
| all_conversions_from_store_visit | NUMERIC | All conversions from store visit | google_ads |
| all_conversions_from_store_website | NUMERIC | All conversions from store website | google_ads |
| all_conversions_value | NUMERIC | All conversions value | google_ads |
| all_conversions_value_by_conversion_date | NUMERIC | All conversions value by conversion date | google_ads |
| all_conversions_value_per_cost | NUMERIC | All conversions value per cost | google_ads |
| amount | NUMERIC | Amount | google_ads stripe |
| amount_micros | NUMERIC | Amount micros | google_ads |
| app_campaign_setting_app_id | TEXT | App campaign setting app id | google_ads |
| app_campaign_setting_app_store | TEXT | App campaign setting app store | google_ads |
| app_campaign_setting_bidding_strategy_goal_type | TEXT | App campaign setting bidding strategy goal type | google_ads |
| auto_tagging_enabled | BOOLEAN | Auto tagging enabled | google_ads |
| average_cost | NUMERIC | Average cost | google_ads |
| average_cpc | NUMERIC | Average cpc | google_ads bing |
| average_cpe | NUMERIC | Average cpe | google_ads |
| average_cpm | NUMERIC | Average cpm | google_ads bing |
| average_cpv | NUMERIC | Average cpv | google_ads |
| average_page_views | NUMERIC | Average page views | google_ads |
| average_pageviews | NUMERIC | Average pageviews | google_ads |
| average_time_on_site | NUMERIC | Average time on site | google_ads |
| base_ad_group | TEXT | Base ad group | google_ads |
| base_ad_group_id | TEXT | Base ad group id | google_ads |
| base_campaign | TEXT | Base campaign | google_ads |
| base_campaign_id | TEXT | Base campaign id | google_ads |
| benchmark_average_max_cpc | NUMERIC | Benchmark average max cpc | google_ads |
| bidding_strategy | TEXT | Bidding strategy | google_ads |
| bidding_strategy_campaign_count | NUMERIC | Bidding strategy campaign count | google_ads |
| bidding_strategy_currency_code | TEXT | Bidding strategy currency code | google_ads |
| bidding_strategy_effective_currency_code | TEXT | Bidding strategy effective currency code | google_ads |
| bidding_strategy_enhanced_cpc | TEXT | Bidding strategy enhanced cpc | google_ads |
| bidding_strategy_id | TEXT | Bidding strategy id | google_ads |
| bidding_strategy_maximize_conversion_value_cpc_bid_ceiling_micros | NUMERIC | Bidding strategy maximize conversion value cpc bid ceiling micros | google_ads |
| bidding_strategy_maximize_conversion_value_cpc_bid_floor_micros | NUMERIC | Bidding strategy maximize conversion value cpc bid floor micros | google_ads |
| bidding_strategy_maximize_conversion_value_target_roas | NUMERIC | Bidding strategy maximize conversion value target roas | google_ads |
| bidding_strategy_maximize_conversions_cpc_bid_ceiling_micros | NUMERIC | Bidding strategy maximize conversions cpc bid ceiling micros | google_ads |
| bidding_strategy_maximize_conversions_cpc_bid_floor_micros | NUMERIC | Bidding strategy maximize conversions cpc bid floor micros | google_ads |
| bidding_strategy_maximize_conversions_target_cpa | NUMERIC | Bidding strategy maximize conversions target cpa | google_ads |
| bidding_strategy_name | TEXT | Bidding strategy name | google_ads |
| bidding_strategy_non_removed_campaign_count | NUMERIC | Bidding strategy non removed campaign count | google_ads |
| bidding_strategy_resource_name | TEXT | Bidding strategy resource name | google_ads |
| bidding_strategy_source | TEXT | Bidding strategy source | google_ads |
| bidding_strategy_status | TEXT | Bidding strategy status | google_ads |
| bidding_strategy_target_cpa_cpc_bid_ceiling_micros | NUMERIC | Bidding strategy target cpa cpc bid ceiling micros | google_ads |
| bidding_strategy_target_cpa_cpc_bid_floor_micros | NUMERIC | Bidding strategy target cpa cpc bid floor micros | google_ads |
| bidding_strategy_target_cpa_target_cpa_micros | NUMERIC | Bidding strategy target cpa target cpa micros | google_ads |
| bidding_strategy_target_impression_share_cpc_bid_ceiling_micros | NUMERIC | Bidding strategy target impression share cpc bid ceiling micros | google_ads |
| bidding_strategy_target_impression_share_location | TEXT | Bidding strategy target impression share location | google_ads |
| bidding_strategy_target_impression_share_location_fraction_micros | NUMERIC | Bidding strategy target impression share location fraction micros | google_ads |
| bidding_strategy_target_roas_cpc_bid_ceiling_micros | NUMERIC | Bidding strategy target roas cpc bid ceiling micros | google_ads |
| bidding_strategy_target_roas_cpc_bid_floor_micros | NUMERIC | Bidding strategy target roas cpc bid floor micros | google_ads |
| bidding_strategy_target_roas_target_roas | NUMERIC | Bidding strategy target roas target roas | google_ads |
| bidding_strategy_target_spend_cpc_bid_ceiling_micros | NUMERIC | Bidding strategy target spend cpc bid ceiling micros | google_ads |
| bidding_strategy_target_spend_target_spend_micros | NUMERIC | Bidding strategy target spend target spend micros | google_ads |
| bidding_strategy_type | TEXT | Bidding strategy type | google_ads |
| bounce_rate | NUMERIC | Bounce rate | google_ads |
| brand | TEXT | Brand | google_ads amazon_mws |
| budget_campaign_association_status_campaign | TEXT | Budget campaign association status campaign | google_ads |
| budget_campaign_association_status_status | TEXT | Budget campaign association status status | google_ads |
| budget_id | TEXT | Budget id | google_ads |
| call_reporting_setting_call_conversion_action | TEXT | Call reporting setting call conversion action | google_ads |
| call_reporting_setting_call_conversion_reporting_enabled | BOOLEAN | Call reporting setting call conversion reporting enabled | google_ads |
| call_reporting_setting_call_reporting_enabled | BOOLEAN | Call reporting setting call reporting enabled | google_ads |
| campaign_accessible_bidding_strategy | TEXT | Campaign accessible bidding strategy | google_ads |
| campaign_ad_serving_optimization_status | TEXT | Campaign ad serving optimization status | google_ads |
| campaign_app_campaign_setting_app_id | TEXT | Campaign app campaign setting app id | google_ads |
| campaign_app_campaign_setting_app_store | TEXT | Campaign app campaign setting app store | google_ads |
| campaign_app_campaign_setting_bidding_strategy_goal_type | TEXT | Campaign app campaign setting bidding strategy goal type | google_ads |
| campaign_budget | TEXT | Campaign budget | google_ads amazon_ads |
| campaign_budget_delivery_method | TEXT | Campaign budget delivery method | google_ads |
| campaign_budget_id | TEXT | Campaign budget id | google_ads dv360 |
| campaign_budget_name | TEXT | Campaign budget name | google_ads dv360 |
| campaign_budget_recommended_budget_estimated_change_weekly_clicks | NUMERIC | Campaign budget recommended budget estimated change weekly clicks | google_ads |
| campaign_budget_recommended_budget_estimated_change_weekly_cost_micros | NUMERIC | Campaign budget recommended budget estimated change weekly cost micros | google_ads |
| campaign_budget_recommended_budget_estimated_change_weekly_interactions | NUMERIC | Campaign budget recommended budget estimated change weekly interactions | google_ads |
| campaign_budget_recommended_budget_estimated_change_weekly_views | NUMERIC | Campaign budget recommended budget estimated change weekly views | google_ads |
| campaign_budget_reference_count | NUMERIC | Campaign budget reference count | google_ads |
| campaign_budget_resource_name | TEXT | Campaign budget resource name | google_ads |
| campaign_budget_status | TEXT | Campaign budget status | google_ads |
| campaign_budget_type | TEXT | Campaign budget type | google_ads amazon_ads |
| campaign_commission_commission_rate_micros | NUMERIC | Campaign commission commission rate micros | google_ads |
| campaign_count | NUMERIC | Campaign count | google_ads |
| campaign_dynamic_search_ads_setting_domain_name | TEXT | Campaign dynamic search ads setting domain name | google_ads |
| campaign_dynamic_search_ads_setting_feeds | TEXT | Campaign dynamic search ads setting feeds | google_ads |
| campaign_dynamic_search_ads_setting_language_code | TEXT | Campaign dynamic search ads setting language code | google_ads |
| campaign_dynamic_search_ads_setting_use_supplied_urls_only | BOOLEAN | Campaign dynamic search ads setting use supplied urls only | google_ads |
| campaign_excluded_parent_asset_field_types | TEXT | Campaign excluded parent asset field types | google_ads |
| campaign_frequency_caps | TEXT | Campaign frequency caps | google_ads |
| campaign_geo_target_type_setting_negative_geo_target_type | TEXT | Campaign geo target type setting negative geo target type | google_ads |
| campaign_geo_target_type_setting_positive_geo_target_type | TEXT | Campaign geo target type setting positive geo target type | google_ads |
| campaign_hotel_setting_hotel_center_id | NUMERIC | Campaign hotel setting hotel center id | google_ads |
| campaign_labels | TEXT | Campaign labels | google_ads |
| campaign_local_campaign_setting_location_source_type | TEXT | Campaign local campaign setting location source type | google_ads |
| campaign_manual_cpc_enhanced_cpc_enabled | BOOLEAN | Campaign manual cpc enhanced cpc enabled | google_ads |
| campaign_manual_cpm | TEXT | Campaign manual cpm | google_ads |
| campaign_manual_cpv | TEXT | Campaign manual cpv | google_ads |
| campaign_maximize_conversions_target_cpa | NUMERIC | Campaign maximize conversions target cpa | google_ads |
| campaign_name | TEXT | Campaign name | google_ads googleanalytics4 salesforce |
| campaign_network_settings_target_content_network | BOOLEAN | Campaign network settings target content network | google_ads |
| campaign_network_settings_target_google_search | BOOLEAN | Campaign network settings target google search | google_ads |
| campaign_network_settings_target_partner_search_network | BOOLEAN | Campaign network settings target partner search network | google_ads |
| campaign_network_settings_target_search_network | BOOLEAN | Campaign network settings target search network | google_ads |
| campaign_optimization_goal_setting_optimization_goal_types | TEXT | Campaign optimization goal setting optimization goal types | google_ads |
| campaign_optimization_score | NUMERIC | Campaign optimization score | google_ads |
| campaign_payment_mode | TEXT | Campaign payment mode | google_ads |
| campaign_percent_cpc_cpc_bid_ceiling_micros | NUMERIC | Campaign percent cpc cpc bid ceiling micros | google_ads |
| campaign_percent_cpc_enhanced_cpc_enabled | BOOLEAN | Campaign percent cpc enhanced cpc enabled | google_ads |
| campaign_real_time_bidding_setting_opt_in | BOOLEAN | Campaign real time bidding setting opt in | google_ads |
| campaign_resource_name | TEXT | Campaign resource name | google_ads |
| campaign_selective_optimization_conversion_actions | TEXT | Campaign selective optimization conversion actions | google_ads |
| campaign_shopping_setting_campaign_priority | NUMERIC | Campaign shopping setting campaign priority | google_ads |
| campaign_shopping_setting_enable_local | BOOLEAN | Campaign shopping setting enable local | google_ads |
| campaign_shopping_setting_merchant_id | NUMERIC | Campaign shopping setting merchant id | google_ads |
| campaign_shopping_setting_sales_country | TEXT | Campaign shopping setting sales country | google_ads |
| campaign_status | TEXT | Campaign status | google_ads amazon_ads salesforce |
| campaign_target_cpa_cpc_bid_ceiling_micros | NUMERIC | Campaign target cpa cpc bid ceiling micros | google_ads |
| campaign_target_cpa_cpc_bid_floor_micros | NUMERIC | Campaign target cpa cpc bid floor micros | google_ads |
| campaign_target_cpa_target_cpa_micros | NUMERIC | Campaign target cpa target cpa micros | google_ads |
| campaign_target_cpm | TEXT | Campaign target cpm | google_ads |
| campaign_target_impression_share_cpc_bid_ceiling_micros | NUMERIC | Campaign target impression share cpc bid ceiling micros | google_ads |
| campaign_target_impression_share_location | TEXT | Campaign target impression share location | google_ads |
| campaign_target_impression_share_location_fraction_micros | NUMERIC | Campaign target impression share location fraction micros | google_ads |
| campaign_target_roas_cpc_bid_ceiling_micros | NUMERIC | Campaign target roas cpc bid ceiling micros | google_ads |
| campaign_target_roas_cpc_bid_floor_micros | NUMERIC | Campaign target roas cpc bid floor micros | google_ads |
| campaign_target_roas_target_roas | NUMERIC | Campaign target roas target roas | google_ads |
| campaign_target_spend_cpc_bid_ceiling_micros | NUMERIC | Campaign target spend cpc bid ceiling micros | google_ads |
| campaign_target_spend_target_spend_micros | NUMERIC | Campaign target spend target spend micros | google_ads |
| campaign_targeting_setting_target_restrictions | TEXT | Campaign targeting setting target restrictions | google_ads |
| campaign_tracking_setting_tracking_url | TEXT | Campaign tracking setting tracking url | google_ads |
| campaign_trial_type | TEXT | Campaign trial type | google_ads |
| campaign_url_expansion_opt_out | BOOLEAN | Campaign url expansion opt out | google_ads |
| campaign_vanity_pharma_vanity_pharma_display_url_mode | TEXT | Campaign vanity pharma vanity pharma display url mode | google_ads |
| campaign_vanity_pharma_vanity_pharma_text | TEXT | Campaign vanity pharma vanity pharma text | google_ads |
| campaign_video_brand_safety_suitability | TEXT | Campaign video brand safety suitability | google_ads |
| category_l1 | TEXT | Category l1 | google_ads |
| category_l2 | TEXT | Category l2 | google_ads |
| category_l3 | TEXT | Category l3 | google_ads |
| category_l4 | TEXT | Category l4 | google_ads |
| category_l5 | TEXT | Category l5 | google_ads |
| channel | TEXT | Channel | google_ads appsflyer |
| channel_exclusivity | TEXT | Channel exclusivity | google_ads |
| click_type | TEXT | Click type | google_ads |
| commission_commission_rate_micros | NUMERIC | Commission commission rate micros | google_ads |
| content_bid_criterion_type_group | TEXT | Content bid criterion type group | google_ads |
| content_budget_lost_impression_share | NUMERIC | Content budget lost impression share | google_ads |
| content_impression_share | NUMERIC | Content impression share | google_ads |
| content_rank_lost_impression_share | NUMERIC | Content rank lost impression share | google_ads |
| conversion_action | TEXT | Conversion action | google_ads |
| conversion_action_category | TEXT | Conversion action category | google_ads |
| conversion_action_name | TEXT | Conversion action name | google_ads |
| conversion_adjustment | BOOLEAN | Conversion adjustment | google_ads |
| conversion_adjustment_lag_bucket | TEXT | Conversion adjustment lag bucket | google_ads |
| conversion_attribution_event_type | TEXT | Conversion attribution event type | google_ads |
| conversion_category_name | TEXT | Conversion category name | google_ads |
| conversion_lag_bucket | TEXT | Conversion lag bucket | google_ads |
| conversion_last_conversion_date | DATE | Conversion last conversion date | google_ads |
| conversion_last_received_request_date_time | DATE | Conversion last received request date time | google_ads |
| conversion_or_adjustment_lag_bucket | TEXT | Conversion or adjustment lag bucket | google_ads |
| conversion_rate | NUMERIC | Conversion rate | google_ads apple_search_ads outbrain snapchat tiktok |
| conversion_tracker_id | TEXT | Conversion tracker id | google_ads |
| conversion_tracking_setting_conversion_tracking_id | NUMERIC | Conversion tracking setting conversion tracking id | google_ads |
| conversion_tracking_setting_cross_account_conversion_tracking_id | NUMERIC | Conversion tracking setting cross account conversion tracking id | google_ads |
| conversion_type_name | TEXT | Conversion type name | google_ads |
| conversion_value | NUMERIC | Conversion value | google_ads rtbhouse |
| conversion_value_rule_primary_dimension | TEXT | Conversion value rule primary dimension | google_ads |
| conversions | NUMERIC | Conversions | google_ads adroll bing cm360 dv360 googleanalytics4 outbrain tiktok |
| conversions_by_conversion_date | NUMERIC | Conversions by conversion date | google_ads |
| conversions_from_interactions_rate | NUMERIC | Conversions from interactions rate | google_ads |
| conversions_from_interactions_value_per_interaction | NUMERIC | Conversions from interactions value per interaction | google_ads |
| conversions_value | NUMERIC | Conversions value | google_ads taboola |
| conversions_value_by_conversion_date | NUMERIC | Conversions value by conversion date | google_ads |
| conversions_value_per_cost | NUMERIC | Conversions value per cost | google_ads |
| cost | NUMERIC | Cost | google_ads adform amazon_ads rtbhouse |
| cost_micros | NUMERIC | Cost micros | google_ads |
| cost_per_all_conversion | NUMERIC | Cost per all conversion | google_ads |
| cost_per_all_conversions | NUMERIC | Cost per all conversions | google_ads |
| cost_per_conversion | NUMERIC | Cost per conversion | google_ads |
| cost_per_current_model_attributed_conversion | NUMERIC | Cost per current model attributed conversion | google_ads |
| country_criteria_id | TEXT | Country criteria id | google_ads |
| cpc_bid | NUMERIC | Cpc bid | google_ads |
| cpc_bid_micros | NUMERIC | Cpc bid micros | google_ads |
| cpm_bid | NUMERIC | Cpm bid | google_ads |
| cpm_bid_micros | NUMERIC | Cpm bid micros | google_ads |
| cpv_bid | NUMERIC | Cpv bid | google_ads |
| cpv_bid_micros | NUMERIC | Cpv bid micros | google_ads |
| cross_device_conversions | NUMERIC | Cross device conversions | google_ads |
| currency_code | TEXT | Currency code | google_ads |
| current_model_attributed_conversion_value | NUMERIC | Current model attributed conversion value | google_ads |
| current_model_attributed_conversions | NUMERIC | Current model attributed conversions | google_ads |
| current_model_attributed_conversions_from_interactions_rate | NUMERIC | Current model attributed conversions from interactions rate | google_ads |
| current_model_attributed_conversions_from_interactions_value_per_interaction | NUMERIC | Current model attributed conversions from interactions value per interaction | google_ads |
| current_model_attributed_conversions_value | NUMERIC | Current model attributed conversions value | google_ads |
| current_model_attributed_conversions_value_per_cost | NUMERIC | Current model attributed conversions value per cost | google_ads |
| custom_attribute0 | TEXT | Custom attribute0 | google_ads |
| custom_attribute1 | TEXT | Custom attribute1 | google_ads |
| custom_attribute2 | TEXT | Custom attribute2 | google_ads |
| custom_attribute3 | TEXT | Custom attribute3 | google_ads |
| custom_attribute4 | TEXT | Custom attribute4 | google_ads |
| customer_auto_tagging_enabled | BOOLEAN | Customer auto tagging enabled | google_ads |
| customer_call_reporting_setting_call_conversion_action | TEXT | Customer call reporting setting call conversion action | google_ads |
| customer_call_reporting_setting_call_conversion_reporting_enabled | BOOLEAN | Customer call reporting setting call conversion reporting enabled | google_ads |
| customer_call_reporting_setting_call_reporting_enabled | BOOLEAN | Customer call reporting setting call reporting enabled | google_ads |
| customer_conversion_tracking_setting_conversion_tracking_id | NUMERIC | Customer conversion tracking setting conversion tracking id | google_ads |
| customer_conversion_tracking_setting_cross_account_conversion_tracking_id | NUMERIC | Customer conversion tracking setting cross account conversion tracking id | google_ads |
| customer_descriptive_name | TEXT | Customer descriptive name | google_ads |
| customer_final_url_suffix | TEXT | Customer final url suffix | google_ads |
| customer_has_partners_badge | BOOLEAN | Customer has partners badge | google_ads |
| customer_manager | BOOLEAN | Customer manager | google_ads |
| customer_optimization_score | NUMERIC | Customer optimization score | google_ads |
| customer_optimization_score_weight | NUMERIC | Customer optimization score weight | google_ads |
| customer_pay_per_conversion_eligibility_failure_reasons | TEXT | Customer pay per conversion eligibility failure reasons | google_ads |
| customer_remarketing_setting_google_global_site_tag | TEXT | Customer remarketing setting google global site tag | google_ads |
| customer_resource_name | TEXT | Customer resource name | google_ads |
| customer_test_account | BOOLEAN | Customer test account | google_ads |
| customer_tracking_url_template | TEXT | Customer tracking url template | google_ads |
| day_of_week | TEXT | Day of week | google_ads |
| delivery_method | TEXT | Delivery method | google_ads |
| descriptive_name | TEXT | Descriptive name | google_ads |
| device | TEXT | Device | google_ads bing criteo rtbhouse searchconsole |
| display_custom_bid_dimension | TEXT | Display custom bid dimension | google_ads |
| dynamic_search_ads_setting_domain_name | TEXT | Dynamic search ads setting domain name | google_ads |
| dynamic_search_ads_setting_feeds | TEXT | Dynamic search ads setting feeds | google_ads |
| dynamic_search_ads_setting_language_code | TEXT | Dynamic search ads setting language code | google_ads |
| dynamic_search_ads_setting_use_supplied_urls_only | BOOLEAN | Dynamic search ads setting use supplied urls only | google_ads |
| effective_currency_code | TEXT | Effective currency code | google_ads |
| effective_target_cpa_micros | NUMERIC | Effective target cpa micros | google_ads |
| effective_target_cpa_source | TEXT | Effective target cpa source | google_ads |
| effective_target_roas | NUMERIC | Effective target roas | google_ads |
| effective_target_roas_source | TEXT | Effective target roas source | google_ads |
| end_date | DATE | End date | google_ads |
| engagement_rate | NUMERIC | Engagement rate | google_ads |
| engagements | NUMERIC | Engagements | google_ads adform |
| enhanced_cpc | TEXT | Enhanced cpc | google_ads |
| excluded_parent_asset_field_types | TEXT | Excluded parent asset field types | google_ads |
| experiment_type | TEXT | Experiment type | google_ads |
| explicitly_shared | BOOLEAN | Explicitly shared | google_ads |
| explorer_auto_optimizer_setting_opt_in | BOOLEAN | Explorer auto optimizer setting opt in | google_ads |
| external_conversion_source | TEXT | External conversion source | google_ads |
| external_customer_id | NUMERIC | External customer id | google_ads |
| final_url | TEXT | Final url | google_ads bing |
| final_url_suffix | TEXT | Final url suffix | google_ads bing |
| frequency_caps | TEXT | Frequency caps | google_ads |
| geo_target_airport | TEXT | Geo target airport | google_ads |
| geo_target_canton | TEXT | Geo target canton | google_ads |
| geo_target_city | TEXT | Geo target city | google_ads |
| geo_target_country | TEXT | Geo target country | google_ads |
| geo_target_county | TEXT | Geo target county | google_ads |
| geo_target_district | TEXT | Geo target district | google_ads |
| geo_target_metro | TEXT | Geo target metro | google_ads |
| geo_target_most_specific_location | TEXT | Geo target most specific location | google_ads |
| geo_target_postal_code | TEXT | Geo target postal code | google_ads |
| geo_target_province | TEXT | Geo target province | google_ads |
| geo_target_region | TEXT | Geo target region | google_ads |
| geo_target_state | TEXT | Geo target state | google_ads |
| geo_target_type_setting_negative_geo_target_type | TEXT | Geo target type setting negative geo target type | google_ads |
| geo_target_type_setting_positive_geo_target_type | TEXT | Geo target type setting positive geo target type | google_ads |
| gmail_forwards | NUMERIC | Gmail forwards | google_ads |
| gmail_saves | NUMERIC | Gmail saves | google_ads |
| gmail_secondary_clicks | NUMERIC | Gmail secondary clicks | google_ads |
| has_partners_badge | BOOLEAN | Has partners badge | google_ads |
| has_recommended_budget | BOOLEAN | Has recommended budget | google_ads |
| historical_creative_quality_score | TEXT | Historical creative quality score | google_ads |
| historical_landing_page_quality_score | TEXT | Historical landing page quality score | google_ads |
| historical_quality_score | NUMERIC | Historical quality score | google_ads |
| historical_search_predicted_ctr | TEXT | Historical search predicted ctr | google_ads |
| hotel_average_lead_value_micros | NUMERIC | Hotel average lead value micros | google_ads |
| hotel_booking_window_days | NUMERIC | Hotel booking window days | google_ads |
| hotel_center_id | NUMERIC | Hotel center id | google_ads |
| hotel_check_in_date | DATE | Hotel check in date | google_ads |
| hotel_check_in_day_of_week | TEXT | Hotel check in day of week | google_ads |
| hotel_city | TEXT | Hotel city | google_ads |
| hotel_class | NUMERIC | Hotel class | google_ads |
| hotel_country | TEXT | Hotel country | google_ads |
| hotel_date_selection_type | TEXT | Hotel date selection type | google_ads |
| hotel_eligible_impressions | NUMERIC | Hotel eligible impressions | google_ads |
| hotel_length_of_stay | NUMERIC | Hotel length of stay | google_ads |
| hotel_price_bucket | TEXT | Hotel price bucket | google_ads |
| hotel_price_difference_percentage | NUMERIC | Hotel price difference percentage | google_ads |
| hotel_rate_rule_id | TEXT | Hotel rate rule id | google_ads |
| hotel_rate_type | TEXT | Hotel rate type | google_ads |
| hotel_setting_hotel_center_id | NUMERIC | Hotel setting hotel center id | google_ads |
| hotel_state | TEXT | Hotel state | google_ads |
| hour_of_day | NUMERIC | Hour of day | google_ads |
| id | TEXT | Id | google_ads klaviyo |
| interaction_event_types | TEXT | Interaction event types | google_ads |
| interaction_on_this_extension | BOOLEAN | Interaction on this extension | google_ads |
| interaction_rate | NUMERIC | Interaction rate | google_ads |
| interaction_types | TEXT | Interaction types | google_ads |
| interactions | NUMERIC | Interactions | google_ads |
| invalid_click_rate | NUMERIC | Invalid click rate | google_ads |
| invalid_clicks | NUMERIC | Invalid clicks | google_ads |
| is_budget_explicitly_shared | BOOLEAN | Is budget explicitly shared | google_ads |
| keyword_ad_group_criterion | TEXT | Keyword ad group criterion | google_ads |
| keyword_criterion_id | TEXT | Keyword Criterion ID | google_ads |
| keyword_info_match_type | TEXT | Keyword info match type | google_ads |
| keyword_info_text | TEXT | Keyword info text | google_ads |
| keyword_view_resource_name | TEXT | Keyword view resource name | google_ads |
| label_id | NUMERIC | Label id | google_ads |
| label_name | TEXT | Label name | google_ads |
| label_resource_name | TEXT | Label resource name | google_ads |
| label_status | TEXT | Label status | google_ads |
| label_text_label_background_color | TEXT | Label text label background color | google_ads |
| label_text_label_description | TEXT | Label text label description | google_ads |
| labels | TEXT | Labels | google_ads |
| landing_page_view_resource_name | TEXT | Landing page view resource name | google_ads |
| language_criteria_id | TEXT | Language criteria id | google_ads |
| local_campaign_setting_location_source_type | TEXT | Local campaign setting location source type | google_ads |
| manager | BOOLEAN | Manager | google_ads |
| manual_cpc_enhanced_cpc_enabled | BOOLEAN | Manual cpc enhanced cpc enabled | google_ads |
| manual_cpm | TEXT | Manual cpm | google_ads |
| manual_cpv | TEXT | Manual cpv | google_ads |
| maximize_conversion_value_cpc_bid_ceiling_micros | NUMERIC | Maximize conversion value cpc bid ceiling micros | google_ads |
| maximize_conversion_value_cpc_bid_floor_micros | NUMERIC | Maximize conversion value cpc bid floor micros | google_ads |
| maximize_conversion_value_target_roas | NUMERIC | Maximize conversion value target roas | google_ads |
| maximize_conversions_cpc_bid_ceiling_micros | NUMERIC | Maximize conversions cpc bid ceiling micros | google_ads |
| maximize_conversions_cpc_bid_floor_micros | NUMERIC | Maximize conversions cpc bid floor micros | google_ads |
| maximize_conversions_target_cpa | NUMERIC | Maximize conversions target cpa | google_ads |
| merchant_id | NUMERIC | Merchant id | google_ads |
| message_chat_rate | NUMERIC | Message chat rate | google_ads |
| message_chats | NUMERIC | Message chats | google_ads |
| message_impressions | NUMERIC | Message impressions | google_ads |
| mobile_friendly_clicks_percentage | NUMERIC | Mobile friendly clicks percentage | google_ads |
| month_of_year | TEXT | Month of year | google_ads |
| name | TEXT | Name | google_ads airtable intercom |
| network_settings_target_content_network | BOOLEAN | Network settings target content network | google_ads |
| network_settings_target_google_search | BOOLEAN | Network settings target google search | google_ads |
| network_settings_target_partner_search_network | BOOLEAN | Network settings target partner search network | google_ads |
| network_settings_target_search_network | BOOLEAN | Network settings target search network | google_ads |
| non_removed_campaign_count | NUMERIC | Non removed campaign count | google_ads |
| num_offline_impressions | NUMERIC | Num offline impressions | google_ads |
| num_offline_interactions | NUMERIC | Num offline interactions | google_ads |
| offer_id | TEXT | Offer id | google_ads |
| offline_interaction_rate | NUMERIC | Offline interaction rate | google_ads |
| optimization_goal_setting_optimization_goal_types | TEXT | Optimization goal setting optimization goal types | google_ads |
| optimization_score | NUMERIC | Optimization score | google_ads |
| optimization_score_uplift | NUMERIC | Optimization score uplift | google_ads |
| optimization_score_url | TEXT | Optimization score url | google_ads |
| optimization_score_weight | NUMERIC | Optimization score weight | google_ads |
| owner_customer_id | NUMERIC | Owner customer id | google_ads |
| owner_descriptive_name | TEXT | Owner descriptive name | google_ads |
| partner_hotel_id | TEXT | Partner hotel id | google_ads |
| pay_per_conversion_eligibility_failure_reasons | TEXT | Pay per conversion eligibility failure reasons | google_ads |
| payment_mode | TEXT | Payment mode | google_ads |
| percent_cpc_bid_micros | NUMERIC | Percent cpc bid micros | google_ads |
| percent_cpc_cpc_bid_ceiling_micros | NUMERIC | Percent cpc cpc bid ceiling micros | google_ads |
| percent_cpc_enhanced_cpc_enabled | BOOLEAN | Percent cpc enhanced cpc enabled | google_ads |
| percent_new_visitors | NUMERIC | Percent new visitors | google_ads |
| period | TEXT | Period | google_ads |
| phone_calls | NUMERIC | Phone calls | google_ads |
| phone_impressions | NUMERIC | Phone impressions | google_ads |
| phone_through_rate | NUMERIC | Phone through rate | google_ads |
| placeholder_type | TEXT | Placeholder type | google_ads |
| policy_summary_approval_status | TEXT | Policy summary approval status | google_ads |
| policy_summary_policy_topic_entries | TEXT | Policy summary policy topic entries | google_ads |
| policy_summary_review_status | TEXT | Policy summary review status | google_ads |
| product_aggregator_id | NUMERIC | Product aggregator id | google_ads |
| product_bidding_category_level1 | TEXT | Product bidding category level1 | google_ads |
| product_bidding_category_level2 | TEXT | Product bidding category level2 | google_ads |
| product_bidding_category_level3 | TEXT | Product bidding category level3 | google_ads |
| product_bidding_category_level4 | TEXT | Product bidding category level4 | google_ads |
| product_bidding_category_level5 | TEXT | Product bidding category level5 | google_ads |
| product_brand | TEXT | Product brand | google_ads |
| product_channel | TEXT | Product channel | google_ads |
| product_channel_exclusivity | TEXT | Product channel exclusivity | google_ads |
| product_condition | TEXT | Product condition | google_ads |
| product_country | TEXT | Product country | google_ads |
| product_custom_attribute0 | TEXT | Product custom attribute0 | google_ads |
| product_custom_attribute1 | TEXT | Product custom attribute1 | google_ads |
| product_custom_attribute2 | TEXT | Product custom attribute2 | google_ads |
| product_custom_attribute3 | TEXT | Product custom attribute3 | google_ads |
| product_custom_attribute4 | TEXT | Product custom attribute4 | google_ads |
| product_item_id | TEXT | Product item id | google_ads |
| product_language | TEXT | Product language | google_ads |
| product_merchant_id | NUMERIC | Product merchant id | google_ads |
| product_store_id | TEXT | Product store id | google_ads |
| product_title | TEXT | Product title | google_ads |
| product_type_l1 | TEXT | Product type l1 | google_ads |
| product_type_l2 | TEXT | Product type l2 | google_ads |
| product_type_l3 | TEXT | Product type l3 | google_ads |
| product_type_l4 | TEXT | Product type l4 | google_ads |
| product_type_l5 | TEXT | Product type l5 | google_ads |
| quarter | TEXT | Quarter | google_ads |
| real_time_bidding_setting_opt_in | BOOLEAN | Real time bidding setting opt in | google_ads |
| recommendation_type | TEXT | Recommendation type | google_ads |
| recommended_budget_amount | NUMERIC | Recommended budget amount | google_ads |
| recommended_budget_amount_micros | NUMERIC | Recommended budget amount micros | google_ads |
| recommended_budget_estimated_change_weekly_clicks | NUMERIC | Recommended budget estimated change weekly clicks | google_ads |
| recommended_budget_estimated_change_weekly_cost_micros | NUMERIC | Recommended budget estimated change weekly cost micros | google_ads |
| recommended_budget_estimated_change_weekly_interactions | NUMERIC | Recommended budget estimated change weekly interactions | google_ads |
| recommended_budget_estimated_change_weekly_views | NUMERIC | Recommended budget estimated change weekly views | google_ads |
| reference_count | NUMERIC | Reference count | google_ads |
| relative_ctr | NUMERIC | Relative ctr | google_ads |
| remarketing_setting_google_global_site_tag | TEXT | Remarketing setting google global site tag | google_ads |
| resource_name | TEXT | Resource name | google_ads |
| search_absolute_top_impression_share | NUMERIC | Search absolute top impression share | google_ads |
| search_budget_lost_absolute_top_impression_share | NUMERIC | Search budget lost absolute top impression share | google_ads |
| search_budget_lost_impression_share | NUMERIC | Search budget lost impression share | google_ads |
| search_budget_lost_top_impression_share | NUMERIC | Search budget lost top impression share | google_ads |
| search_click_share | NUMERIC | Search click share | google_ads |
| search_engine_results_page_type | TEXT | Search engine results page type | google_ads |
| search_exact_match_impression_share | NUMERIC | Search exact match impression share | google_ads |
| search_impression_share | NUMERIC | Search impression share | google_ads |
| search_rank_lost_absolute_top_impression_share | NUMERIC | Search rank lost absolute top impression share | google_ads |
| search_rank_lost_impression_share | NUMERIC | Search rank lost impression share | google_ads |
| search_rank_lost_top_impression_share | NUMERIC | Search rank lost top impression share | google_ads |
| search_term | TEXT | Search term | google_ads |
| search_term_match_type | TEXT | Search term match type | google_ads |
| search_term_view_ad_group | TEXT | Search term view ad group | google_ads |
| search_term_view_ad_group_id | TEXT | Search Term View Ad Group ID | google_ads |
| search_term_view_campaign_id | TEXT | Search Term View Campaign ID | google_ads |
| search_term_view_keyword_id | TEXT | Search Term View Keyword ID | google_ads |
| search_term_view_resource_name | TEXT | Search term view resource name | google_ads |
| search_term_view_search_term | TEXT | Search term view search term | google_ads |
| search_term_view_status | TEXT | Search term view status | google_ads |
| search_top_impression_share | NUMERIC | Search top impression share | google_ads |
| selective_optimization_conversion_actions | TEXT | Selective optimization conversion actions | google_ads |
| serving_status | TEXT | Serving status | google_ads |
| shopping_performance_view_resource_name | TEXT | Shopping performance view resource name | google_ads |
| shopping_setting_campaign_priority | NUMERIC | Shopping setting campaign priority | google_ads |
| shopping_setting_enable_local | BOOLEAN | Shopping setting enable local | google_ads |
| shopping_setting_merchant_id | NUMERIC | Shopping setting merchant id | google_ads |
| shopping_setting_sales_country | TEXT | Shopping setting sales country | google_ads |
| sk_ad_network_conversion_value | NUMERIC | Sk ad network conversion value | google_ads |
| sk_ad_network_conversions | NUMERIC | Sk ad network conversions | google_ads |
| slot | TEXT | Slot | google_ads |
| speed_score | NUMERIC | Speed score | google_ads |
| start_date | DATE | Start date | google_ads |
| status | TEXT | Status | google_ads amazon_mws stripe |
| store_id | TEXT | Store id | google_ads |
| target_cpa | NUMERIC | Target cpa | google_ads |
| target_cpa_bid_source | TEXT | Target cpa bid source | google_ads |
| target_cpa_cpc_bid_ceiling_micros | NUMERIC | Target cpa cpc bid ceiling micros | google_ads |
| target_cpa_cpc_bid_floor_micros | NUMERIC | Target cpa cpc bid floor micros | google_ads |
| target_cpa_micros | NUMERIC | Target cpa micros | google_ads |
| target_cpa_target_cpa_micros | NUMERIC | Target cpa target cpa micros | google_ads |
| target_cpm | TEXT | Target cpm | google_ads |
| target_cpm_micros | NUMERIC | Target cpm micros | google_ads |
| target_impression_share_cpc_bid_ceiling_micros | NUMERIC | Target impression share cpc bid ceiling micros | google_ads |
| target_impression_share_location | TEXT | Target impression share location | google_ads |
| target_impression_share_location_fraction_micros | NUMERIC | Target impression share location fraction micros | google_ads |
| target_roas | NUMERIC | Target roas | google_ads |
| target_roas_cpc_bid_ceiling_micros | NUMERIC | Target roas cpc bid ceiling micros | google_ads |
| target_roas_cpc_bid_floor_micros | NUMERIC | Target roas cpc bid floor micros | google_ads |
| target_roas_target_roas | NUMERIC | Target roas target roas | google_ads |
| target_spend_cpc_bid_ceiling_micros | NUMERIC | Target spend cpc bid ceiling micros | google_ads |
| target_spend_target_spend_micros | NUMERIC | Target spend target spend micros | google_ads |
| targeting_setting_target_restrictions | TEXT | Targeting setting target restrictions | google_ads |
| test_account | BOOLEAN | Test account | google_ads |
| text_label_background_color | TEXT | Text label background color | google_ads |
| text_label_description | TEXT | Text label description | google_ads |
| time_zone | TEXT | Time zone | google_ads |
| top_impression_percentage | NUMERIC | Top impression percentage | google_ads |
| total_amount | NUMERIC | Total amount | google_ads |
| total_amount_micros | NUMERIC | Total amount micros | google_ads |
| tracking_setting_tracking_url | TEXT | Tracking setting tracking url | google_ads |
| tracking_url_template | TEXT | Tracking url template | google_ads |
| type | TEXT | Type | google_ads awin facebook_organic stripe |
| url_custom_parameters | TEXT | Url custom parameters | google_ads |
| url_expansion_opt_out | BOOLEAN | Url expansion opt out | google_ads |
| valid_accelerated_mobile_pages_clicks_percentage | NUMERIC | Valid accelerated mobile pages clicks percentage | google_ads |
| value_per_all_conversion | NUMERIC | Value per all conversion | google_ads |
| value_per_all_conversions | NUMERIC | Value per all conversions | google_ads |
| value_per_all_conversions_by_conversion_date | NUMERIC | Value per all conversions by conversion date | google_ads |
| value_per_conversion | NUMERIC | Value per conversion | google_ads |
| value_per_conversions_by_conversion_date | NUMERIC | Value per conversions by conversion date | google_ads |
| value_per_current_model_attributed_conversion | NUMERIC | Value per current model attributed conversion | google_ads |
| vanity_pharma_vanity_pharma_display_url_mode | TEXT | Vanity pharma vanity pharma display url mode | google_ads |
| vanity_pharma_vanity_pharma_text | TEXT | Vanity pharma vanity pharma text | google_ads |
| video_brand_safety_suitability | TEXT | Video brand safety suitability | google_ads |
| video_quartile100_rate | NUMERIC | Video quartile100 rate | google_ads |
| video_quartile25_rate | NUMERIC | Video quartile25 rate | google_ads |
| video_quartile50_rate | NUMERIC | Video quartile50 rate | google_ads |
| video_quartile75_rate | NUMERIC | Video quartile75 rate | google_ads |
| video_quartile_p100_rate | NUMERIC | Video quartile p100 rate | google_ads |
| video_quartile_p25_rate | NUMERIC | Video quartile p25 rate | google_ads |
| video_quartile_p50_rate | NUMERIC | Video quartile p50 rate | google_ads |
| video_quartile_p75_rate | NUMERIC | Video quartile p75 rate | google_ads |
| video_view_rate | NUMERIC | Video view rate | google_ads |
| video_views | NUMERIC | Video views | google_ads cm360 snapchat |
| view_through_conversions | NUMERIC | View through conversions | google_ads |
| banner | TEXT | Banner | adform |
| banner_attribute1 | TEXT | Banner Attribute1 | adform |
| banner_size | TEXT | Banner Size | adform |
| banner_type | TEXT | Banner Type | adform |
| buy_type | TEXT | Buy Type | adform |
| campaign_type | TEXT | Campaign Type | adform mailchimp salesforce |
| clicks_to_landing_page | NUMERIC | Clicks To Landing Page | adform |
| clickscrossdevice | NUMERIC | Clicks Cross Device | adform |
| client | TEXT | Client | adform |
| cost_by_sales | NUMERIC | Cost By Sales | adform |
| cost_non_view | NUMERIC | Cost Non View | adform |
| cost_post_click | NUMERIC | Cost Post Click | adform |
| cost_view | NUMERIC | Cost View | adform |
| cov | NUMERIC | Cov | adform |
| ctr_adjusted | NUMERIC | Ctr Adjusted | adform |
| ctr_unique | NUMERIC | Ctr Unique | adform |
| ctr_view | NUMERIC | Ctr View | adform |
| device_type | TEXT | Device Type | adform |
| engaging_impressions | NUMERIC | EngagingImpressions | adform |
| event | TEXT | Event | adform |
| events | NUMERIC | Events | adform |
| line_item | TEXT | LineItem | adform dv360 |
| line_item_end_date | DATE | Line Item End Date | adform |
| line_item_id | TEXT | Line Item ID | adform dv360 google_ad_manager |
| line_item_start_date | DATE | Line Item Start Date | adform |
| media | TEXT | Media | adform |
| roi | NUMERIC | Roi | adform appsflyer |
| rtb_domain | TEXT | Rtb Domain | adform |
| rtb_inventory_source | TEXT | Rtb Inventory Source | adform |
| sales | NUMERIC | Sales | adform |
| tag | TEXT | Tag | adform |
| video_views_100 | NUMERIC | Video views 100 | adform |
| video_views_25 | NUMERIC | Video views 25 | adform |
| video_views_50 | NUMERIC | Video views 50 | adform |
| video_views_75 | NUMERIC | Video views 75 | adform |
| revenue | NUMERIC | Revenue | adroll cm360 |
| department | TEXT | Department | airtable |
| TEXT | airtable hubspot intercom klaviyo salesforce shopify stripe zoho | ||
| TEXT | airtable | ||
| name_and_organization | TEXT | Name & organization | airtable |
| phone | TEXT | Phone | airtable hubspot intercom klaviyo |
| title | TEXT | Title | airtable klaviyo |
| acos | NUMERIC | Total advertising cost of sales (ACoS) | amazon_ads |
| attributedconversions14d | NUMERIC | Attributed conversions (14 days) | amazon_ads |
| attributedconversions1d | NUMERIC | Attributed conversions (1 day) | amazon_ads |
| attributedconversions30d | NUMERIC | Attributed conversions (30 days) | amazon_ads |
| attributedconversions7d | NUMERIC | Attributed conversions (7 days) | amazon_ads |
| attributedorderratenewtobrand14d | NUMERIC | Attributed new-to-brand order rate (14 days) | amazon_ads |
| attributedordersnewtobrand14d | NUMERIC | Attributed new-to-brand orders (14 days) | amazon_ads |
| attributedordersnewtobrandpercentage14d | NUMERIC | Attributed new-to-brand orders share (14 days) | amazon_ads |
| attributedsales14d | NUMERIC | Attributed sales (14 days) | amazon_ads |
| attributedsales1d | NUMERIC | Attributed sales (1 day) | amazon_ads |
| attributedsales30d | NUMERIC | Attributed sales (30 days) | amazon_ads |
| attributedsales7d | NUMERIC | Attributed sales (7 days) | amazon_ads |
| attributedsalesnewtobrand14d | NUMERIC | Attributed new-to-brand sales (14 days) | amazon_ads |
| attributedsalesnewtobrandpercentage14d | NUMERIC | Attributed new-to-brand sales share (14 days) | amazon_ads |
| attributedunitsordered14d | NUMERIC | Attributed units ordered (14 days) | amazon_ads |
| attributedunitsordered1d | NUMERIC | Attributed units ordered (1 day) | amazon_ads |
| attributedunitsordered30d | NUMERIC | Attributed units ordered (30 days) | amazon_ads |
| attributedunitsordered7d | NUMERIC | Attributed units ordered (7 days) | amazon_ads |
| attributedunitsorderednewtobrand14d | NUMERIC | Attributed new-to-brand units ordered (14 days) | amazon_ads |
| attributedunitsorderednewtobrandpercentage14d | NUMERIC | Attributed new-to-brand units ordered share (14 days) | amazon_ads |
| attributedunitssold14d | NUMERIC | Attributed units sold (14 days) | amazon_ads |
| campaignadformat | TEXT | Campaign ad format | amazon_ads |
| campaignbiddingstrategy | TEXT | Campaign bidding strategy | amazon_ads |
| campaigndailybudget | NUMERIC | Campaign daily budget | amazon_ads |
| campaigntactic | TEXT | Campaign tactic | amazon_ads |
| campaigntargetingtype | TEXT | Campaign targeting type | amazon_ads |
| campaigntype | TEXT | Campaign type | amazon_ads |
| marketplace | TEXT | Marketplace | amazon_ads amazon_mws |
| afn_fulfillable_quantity | TEXT | Afn Fulfillable Quantity | amazon_mws |
| afn_future_supply_buyable | TEXT | Afn Future Supply Buyable | amazon_mws |
| afn_inbound_receiving_quantity | TEXT | Afn Inbound Receiving Quantity | amazon_mws |
| afn_inbound_shipped_quantity | TEXT | Afn Inbound Shipped Quantity | amazon_mws |
| afn_inbound_working_quantity | TEXT | Afn Inbound Working Quantity | amazon_mws |
| afn_listing_exists | TEXT | Afn Listing Exists | amazon_mws |
| afn_researching_quantity | TEXT | Afn Researching Quantity | amazon_mws |
| afn_reserved_future_supply | TEXT | Afn Reserved Future Supply | amazon_mws |
| afn_reserved_quantity | TEXT | Afn Reserved Quantity | amazon_mws |
| afn_total_quantity | TEXT | Afn Total Quantity | amazon_mws |
| afn_unsellable_quantity | TEXT | Afn Unsellable Quantity | amazon_mws |
| afn_warehouse_quantity | TEXT | Afn Warehouse Quantity | amazon_mws |
| amazon_order_id | TEXT | Amazon Order ID | amazon_mws amazon_sp |
| amazon_order_item_id | TEXT | Amazon Order Item Id | amazon_mws |
| amount_per_unit | NUMERIC | Amount Per Unit | amazon_mws |
| amount_total | NUMERIC | Amount Total | amazon_mws |
| approval_date | TEXT | Approval Date | amazon_mws |
| asin | TEXT | ASIN | amazon_mws |
| asin_limit | TEXT | Asin Limit | amazon_mws |
| buyer_email | TEXT | Buyer Email | amazon_mws |
| cancelled_quantity | TEXT | Cancelled Quantity | amazon_mws |
| carrier | TEXT | Carrier | amazon_mws |
| condition | TEXT | Condition | amazon_mws |
| condition_type | TEXT | Condition Type | amazon_mws |
| currency_unit | TEXT | Currency Unit | amazon_mws |
| detailed_disposition | TEXT | Detailed Disposition | amazon_mws |
| disposed_quantity | NUMERIC | Disposed Quantity | amazon_mws |
| disposition | TEXT | Disposition | amazon_mws |
| estimated_arrival_date | TEXT | Estimated Arrival Date | amazon_mws |
| estimated_cost_savings_of_removal | NUMERIC | Estimated Cost Savings of Removal | amazon_mws |
| estimated_fee_total | NUMERIC | Estimated Fee Total | amazon_mws |
| estimated_monthly_storage_fee | NUMERIC | Estimated Monthly Storage Fee | amazon_mws |
| estimated_order_handling_fee_per_order | NUMERIC | Estimated Order Handling Fee Per Order | amazon_mws |
| estimated_referral_fee_per_unit | NUMERIC | Estimated Referral Fee Per Unit | amazon_mws |
| estimated_variable_closing_fee | NUMERIC | Estimated Variable Closing Fee | amazon_mws |
| expected_domestic_fulfilment_fee_per_unit | NUMERIC | Expected Domestic Fulfilment Fee Per Unit | amazon_mws |
| expected_efn_fulfilment_fee_per_unit_de | NUMERIC | Expected Efn Fulfilment Fee Per Unit De | amazon_mws |
| expected_efn_fulfilment_fee_per_unit_es | NUMERIC | Expected Efn Fulfilment Fee Per Unit Es | amazon_mws |
| expected_efn_fulfilment_fee_per_unit_fr | NUMERIC | Expected Efn Fulfilment Fee Per Unit Fr | amazon_mws |
| expected_efn_fulfilment_fee_per_unit_it | NUMERIC | Expected Efn Fulfilment Fee Per Unit It | amazon_mws |
| expected_efn_fulfilment_fee_per_unit_se | NUMERIC | Expected Efn Fulfilment Fee Per Unit Se | amazon_mws |
| expected_efn_fulfilment_fee_per_unit_uk | NUMERIC | Expected Efn Fulfilment Fee Per Unit Uk | amazon_mws |
| fnsku | TEXT | FNSKU | amazon_mws |
| fulfilled_by | TEXT | Fulfilled By | amazon_mws |
| fulfillment_center_id | TEXT | Fulfillment Center Id | amazon_mws |
| fulfillment_channel | TEXT | Fulfillment Channel | amazon_mws |
| fulfillment_channel_sku | TEXT | Fulfillment Channel Sku | amazon_mws |
| gift_wrap_price | NUMERIC | Gift Wrap Price | amazon_mws |
| gift_wrap_tax | NUMERIC | Gift Wrap Tax | amazon_mws |
| has_local_inventory | TEXT | Has Local Inventory | amazon_mws |
| in_bound_quantity | TEXT | In Bound Quantity | amazon_mws |
| in_process_quantity | NUMERIC | In Process Quantity | amazon_mws |
| inbound_recommend_quantity | TEXT | Inbound Recommend Quantity | amazon_mws |
| inv_age_0_to_90_days | TEXT | Inv Age 0 To 90 Days | amazon_mws |
| inv_age_181_to_270_days | TEXT | Inv Age 181 To 270 Days | amazon_mws |
| inv_age_271_to_365_days | TEXT | Inv Age 271 To 365 Days | amazon_mws |
| inv_age_365_plus_days | TEXT | Inv Age 365 Plus Days | amazon_mws |
| inv_age_91_to_180_days | TEXT | Inv Age 91 To 180 Days | amazon_mws |
| is_business_order | BOOLEAN | Is business order | amazon_mws |
| is_hazmat | TEXT | Is Hazmat | amazon_mws |
| is_sold_by_ab | BOOLEAN | Sold by Amazon Business EU SARL | amazon_mws |
| item_package_weight | TEXT | Item Package Weight | amazon_mws |
| item_price | NUMERIC | Item Price | amazon_mws |
| item_promotion_discount | TEXT | Item Promotion Discount | amazon_mws |
| item_status | TEXT | Item Status | amazon_mws |
| item_tax | NUMERIC | Item Tax | amazon_mws |
| last_updated_date | DATE | Last Updated Date | amazon_mws |
| length_and_girth | TEXT | Length And Girth | amazon_mws |
| license_plate_number | TEXT | License Plate Number | amazon_mws |
| longest_side | TEXT | Longest Side | amazon_mws |
| lowest_afn_new_price | TEXT | Lowest Afn New Price | amazon_mws |
| lowest_afn_used_price | TEXT | Lowest Afn Used Price | amazon_mws |
| lowest_mfn_new_price | TEXT | Lowest Mfn New Price | amazon_mws |
| lowest_mfn_used_price | TEXT | Lowest Mfn Used Price | amazon_mws |
| marketplace_country | TEXT | Marketplace Country | amazon_mws amazon_sp |
| median_side | TEXT | Median Side | amazon_mws |
| merchant_order_id | TEXT | Merchant Order ID | amazon_mws |
| mfn_fulfillable_quantity | TEXT | Mfn Fulfillable Quantity | amazon_mws |
| mfn_listing_exists | TEXT | Mfn Listing Exists | amazon_mws |
| num_afn_new_sellers | TEXT | Num Afn New Sellers | amazon_mws |
| num_afn_used_sellers | TEXT | Num Afn Used Sellers | amazon_mws |
| order_channel | TEXT | Order Channel | amazon_mws |
| order_id | TEXT | Order Id | amazon_mws google_ad_manager shopify |
| order_status | TEXT | Order Status | amazon_mws amazon_sp |
| payments_date | TEXT | Payments Date | amazon_mws |
| per_unit_volume | TEXT | Per Unit Volume | amazon_mws |
| price_designation | TEXT | Price Designation | amazon_mws |
| product | TEXT | Product Name | amazon_mws |
| product_group | TEXT | Product Group | amazon_mws |
| product_name | TEXT | Product Name (Duplicate) | amazon_mws |
| product_size_weight_band | TEXT | Product Size Weight Band | amazon_mws |
| projected_ltsf_12_mo | TEXT | Projected Ltsf 12 Mo | amazon_mws |
| projected_ltsf_6_mo | TEXT | Projected Ltsf 6 Mo | amazon_mws |
| promotion_ids | TEXT | Promotion ID | amazon_mws |
| purchase_date | DATE | Purchase Date | amazon_mws amazon_sp |
| purchase_order_number | TEXT | Purchaser Order Number | amazon_mws |
| qty_in_long_term_storage_program | TEXT | Qty In Long Term Storage Program | amazon_mws |
| qty_to_be_charged_ltsf_12_mo | TEXT | Qty To Be Charged Ltsf 12 Mo | amazon_mws |
| qty_to_be_charged_ltsf_6_mo | TEXT | Qty To Be Charged Ltsf 6 Mo | amazon_mws |
| qty_with_removals_in_progress | TEXT | Qty With Removals In Progress | amazon_mws |
| quantity | NUMERIC | Product Quantity | amazon_mws |
| quantity_available | TEXT | Quantity Available | amazon_mws |
| quantity_for_local_fulfillment | TEXT | Quantity For Local Fulfillment | amazon_mws |
| quantity_reimbursed_cash | NUMERIC | Quantity Reimbursed Cash | amazon_mws |
| quantity_reimbursed_inventory | NUMERIC | Quantity Reimbursed Inventory | amazon_mws |
| quantity_reimbursed_total | NUMERIC | Quantity Reimbursed Total | amazon_mws |
| quantity_shipped | TEXT | Quantity Shipped | amazon_mws |
| reason | TEXT | Reason | amazon_mws |
| reimbursement_id | TEXT | Reimbursement Id | amazon_mws |
| removal_fee | NUMERIC | Removal Fee | amazon_mws |
| reporting_date | TEXT | Reporting Date | amazon_mws |
| requested_quantity | NUMERIC | Requested Quantity | amazon_mws |
| return_date | TEXT | Return Date | amazon_mws |
| sales_channel | TEXT | Sales Channel | amazon_mws amazon_sp |
| sales_price | TEXT | Sales Price | amazon_mws |
| sales_rank | TEXT | Sales Rank | amazon_mws |
| sellable_quantity | TEXT | Sellable Quantity | amazon_mws |
| seller_sku | TEXT | Seller Sku | amazon_mws |
| ship_city | TEXT | Shipping City | amazon_mws |
| ship_country | TEXT | Shipping Country | amazon_mws |
| ship_postal_code | TEXT | Shipping Postal Code | amazon_mws |
| ship_promotion_discount | TEXT | Ship Promotion Discount | amazon_mws |
| ship_service_level | TEXT | Shipping Service Level | amazon_mws |
| ship_state | TEXT | Shipping State | amazon_mws |
| shipment_date | TEXT | Shipment Date | amazon_mws |
| shipment_id | TEXT | Shipment Id | amazon_mws |
| shipment_item_id | TEXT | Shipment Item Id | amazon_mws |
| shipping_price | NUMERIC | Shipping Price | amazon_mws |
| shipping_tax | TEXT | Shipping Tax | amazon_mws |
| shortest_side | TEXT | Shortest Side | amazon_mws |
| sku | TEXT | SKU | amazon_mws |
| storage_rate | NUMERIC | Storage Rate | amazon_mws |
| total_quantity | TEXT | Total Quantity | amazon_mws |
| tracking_number | TEXT | Tracking Number | amazon_mws |
| unit_of_dimension | TEXT | Unit Of Dimension | amazon_mws |
| unit_of_weight | TEXT | Unit Of Weight | amazon_mws |
| units_shipped_last_180_days | TEXT | Units Shipped Last 180 Days | amazon_mws |
| units_shipped_last_24_hrs | TEXT | Units Shipped Last 24 Hrs | amazon_mws |
| units_shipped_last_30_days | TEXT | Units Shipped Last 30 Days | amazon_mws |
| units_shipped_last_365_days | TEXT | Units Shipped Last 365 Days | amazon_mws |
| units_shipped_last_7_days | TEXT | Units Shipped Last 7 Days | amazon_mws |
| units_shipped_last_90_days | TEXT | Units Shipped Last 90 Days | amazon_mws |
| unsellable_quantity | TEXT | Unsellable Quantity | amazon_mws |
| url | TEXT | Url | amazon_mws facebook_organic mailchimp |
| warehouse_condition_code | TEXT | Warehouse Condition Code | amazon_mws |
| weeks_of_cover_t180 | TEXT | Weeks Of Cover T180 | amazon_mws |
| weeks_of_cover_t30 | TEXT | Weeks Of Cover T30 | amazon_mws |
| weeks_of_cover_t365 | TEXT | Weeks Of Cover T365 | amazon_mws |
| weeks_of_cover_t7 | TEXT | Weeks Of Cover T7 | amazon_mws |
| weeks_of_cover_t90 | TEXT | Weeks Of Cover T90 | amazon_mws |
| your_price | TEXT | Your Price | amazon_mws |
| last_update_date | DATE | Last Update Date | amazon_sp |
| seller_order_id | TEXT | Seller Order Id | amazon_sp |
| ad_group_display_status | TEXT | Ad Group Display Status | apple_search_ads |
| ad_group_serving_state_reasons | TEXT | Ad Group Serving State Reasons | apple_search_ads |
| ad_group_serving_status | TEXT | Ad Group Serving Status | apple_search_ads |
| app | TEXT | App | apple_search_ads |
| automated_keywords_opt_in | BOOLEAN | Automated Keywords Opt In | apple_search_ads |
| cpa | NUMERIC | Cost Per Acquisition | apple_search_ads outbrain taboola |
| cpa_goal | NUMERIC | Cpa Goal | apple_search_ads |
| cpt | NUMERIC | Cost Per Tap | apple_search_ads |
| default_bid_amount | NUMERIC | Default Bid Amount | apple_search_ads |
| deleted | BOOLEAN | Deleted | apple_search_ads |
| end_time | DATE | End Time | apple_search_ads |
| installs | NUMERIC | Installs | apple_search_ads appsflyer |
| keyword_display_status | TEXT | Keyword Display Status | apple_search_ads |
| keyword_id | NUMERIC | Keyword Id | apple_search_ads bing |
| lat_off_installs | NUMERIC | Lat off installs | apple_search_ads |
| lat_on_installs | NUMERIC | Lat on installs | apple_search_ads |
| match_type | TEXT | Match Type | apple_search_ads |
| new_downloads | NUMERIC | New Downloads | apple_search_ads |
| org_id | NUMERIC | Org Id | apple_search_ads |
| re_downloads | NUMERIC | Re Downloads | apple_search_ads |
| search_term_source | TEXT | Search Term Source | apple_search_ads |
| search_term_text | TEXT | Search Term Text | apple_search_ads |
| start_time | DATE | Start Time | apple_search_ads |
| ttr | NUMERIC | Tap Through Rate | apple_search_ads |
| activity_average_arpdau | NUMERIC | ARPDAU | appsflyer |
| activity_average_dau | NUMERIC | Activity Average DAU | appsflyer |
| activity_average_dau_mau_rate | NUMERIC | Average DAU/MAU Rate | appsflyer |
| activity_average_mau | NUMERIC | Activity Average MAU | appsflyer |
| activity_average_unique_users_af_add_to_cart | NUMERIC | Activity - Average Unique Users - af_add_to_cart | appsflyer |
| activity_average_unique_users_af_complete_registration | NUMERIC | Activity - Average Unique Users - af_complete_registration | appsflyer |
| activity_average_unique_users_af_content_view | NUMERIC | Activity - Average Unique Users - af_content_view | appsflyer |
| activity_average_unique_users_af_initiated_checkout | NUMERIC | Activity - Average Unique Users - af_initiated_checkout | appsflyer |
| activity_average_unique_users_af_login | NUMERIC | Activity - Average Unique Users - af_login | appsflyer |
| activity_average_unique_users_af_purchase | NUMERIC | Activity - Average Unique Users - af_purchase | appsflyer |
| activity_event_counter_af_add_to_cart | NUMERIC | Activity - Event Counter - af_add_to_cart | appsflyer |
| activity_event_counter_af_complete_registration | NUMERIC | Activity - Event Counter - af_complete_registration | appsflyer |
| activity_event_counter_af_content_view | NUMERIC | Activity - Event Counter - af_content_view | appsflyer |
| activity_event_counter_af_initiated_checkout | NUMERIC | Activity - Event Counter - af_initiated_checkout | appsflyer |
| activity_event_counter_af_login | NUMERIC | Activity - Event Counter - af_login | appsflyer |
| activity_event_counter_af_purchase | NUMERIC | Activity - Event Counter - af_purchase | appsflyer |
| activity_revenue | NUMERIC | Activity Revenue | appsflyer |
| activity_sales_in_usd_af_add_to_cart | NUMERIC | Activity - Sales in USD - af_add_to_cart | appsflyer |
| activity_sales_in_usd_af_complete_registration | NUMERIC | Activity - Sales in USD - af_complete_registration | appsflyer |
| activity_sales_in_usd_af_content_view | NUMERIC | Activity - Sales in USD - af_content_view | appsflyer |
| activity_sales_in_usd_af_initiated_checkout | NUMERIC | Activity - Sales in USD - af_initiated_checkout | appsflyer |
| activity_sales_in_usd_af_login | NUMERIC | Activity - Sales in USD - af_login | appsflyer |
| activity_sales_in_usd_af_purchase | NUMERIC | Activity - Sales in USD - af_purchase | appsflyer |
| activity_sessions | NUMERIC | Activity Sessions | appsflyer |
| af_ad | TEXT | Ad | appsflyer |
| af_adset | TEXT | Adset | appsflyer |
| af_adset_id | TEXT | Adset ID | appsflyer |
| af_keywords | TEXT | Keywords | appsflyer |
| af_prt | TEXT | Partner | appsflyer |
| app_id | TEXT | App ID | appsflyer |
| arpu_ltv | NUMERIC | ARPU | appsflyer |
| attributed_touch_type | TEXT | Touch Type | appsflyer |
| average_ecpi | NUMERIC | Average eCPI | appsflyer |
| cr | NUMERIC | Conversion Rate | appsflyer rtbhouse |
| event_counter_af_add_to_cart | NUMERIC | Event Counter - af_add_to_cart | appsflyer |
| event_counter_af_complete_registration | NUMERIC | Event Counter - af_complete_registration | appsflyer |
| event_counter_af_content_view | NUMERIC | Event Counter - af_content_view | appsflyer |
| event_counter_af_initiated_checkout | NUMERIC | Event Counter - af_initiated_checkout | appsflyer |
| event_counter_af_login | NUMERIC | Event Counter - af_login | appsflyer |
| event_counter_af_purchase | NUMERIC | Event Counter - af_purchase | appsflyer |
| install_time | TEXT | Install Time | appsflyer |
| is_primary | TEXT | Is Primary Attribution | appsflyer |
| loyal_users | NUMERIC | Loyal Users | appsflyer |
| loyal_users_rate | NUMERIC | Loyal Users/Installs | appsflyer |
| publisherid | TEXT | Publisher ID | appsflyer awin |
| sales_in_usd_af_add_to_cart | NUMERIC | Sales in USD - af_add_to_cart | appsflyer |
| sales_in_usd_af_complete_registration | NUMERIC | Sales in USD - af_complete_registration | appsflyer |
| sales_in_usd_af_content_view | NUMERIC | Sales in USD - af_content_view | appsflyer |
| sales_in_usd_af_initiated_checkout | NUMERIC | Sales in USD - af_initiated_checkout | appsflyer |
| sales_in_usd_af_login | NUMERIC | Sales in USD - af_login | appsflyer |
| sales_in_usd_af_purchase | NUMERIC | Sales in USD - af_purchase | appsflyer |
| uninstalls | NUMERIC | Uninstalls | appsflyer |
| uninstalls_rate | NUMERIC | Uninstall Rate | appsflyer |
| unique_users_af_add_to_cart | NUMERIC | Unique Users - af_add_to_cart | appsflyer |
| unique_users_af_complete_registration | NUMERIC | Unique Users - af_complete_registration | appsflyer |
| unique_users_af_content_view | NUMERIC | Unique Users - af_content_view | appsflyer |
| unique_users_af_initiated_checkout | NUMERIC | Unique Users - af_initiated_checkout | appsflyer |
| unique_users_af_login | NUMERIC | Unique Users - af_login | appsflyer |
| unique_users_af_purchase | NUMERIC | Unique Users - af_purchase | appsflyer |
| advertiserid | TEXT | Advertiser ID | awin cm360 |
| advertisername | TEXT | Advertiser Name | awin |
| bonuscommission | NUMERIC | Bonus Commission | awin |
| bonustransactionrevenue | NUMERIC | Bonus Transaction Revenue | awin |
| bonustransactions | NUMERIC | Bonus Transactions | awin |
| code | TEXT | Code | awin |
| confirmedcommission | NUMERIC | Confirmed Commission | awin |
| confirmedtransactionrevenue | NUMERIC | Confirmed Revenue | awin |
| confirmedtransactions | NUMERIC | Confirmed Transactions | awin |
| declinedcommission | NUMERIC | Declined Commission | awin |
| declinedtransactionrevenue | NUMERIC | Declined Revenue | awin |
| declinedtransactions | NUMERIC | Declined Transactions | awin |
| pendingcommission | NUMERIC | Pending Commission | awin |
| pendingtransactionrevenue | NUMERIC | Pending Transaction Revenue | awin |
| pendingtransactions | NUMERIC | Pending Transactions | awin |
| publishername | TEXT | Publisher Name | awin |
| totalcomm | NUMERIC | Transaction Commission (Duplicate) | awin |
| transactioncommission | NUMERIC | Transaction Commission | awin |
| account_number | TEXT | Account Number | bing |
| account_status | TEXT | Account Status | bing |
| all_cost_per_conversion | NUMERIC | AllCostPerConversion | bing |
| all_revenue | NUMERIC | All Revenue | bing |
| all_revenue_per_conversion | NUMERIC | All Revenue Per Conversion | bing |
| all_roas | NUMERIC | AllReturnOnAdSpend | bing |
| average_position | NUMERIC | Average Position | bing |
| goal | TEXT | Goal | bing |
| goal_type | TEXT | Goal Type | bing |
| impression_share_percent | NUMERIC | Impression Share Percent | bing |
| top_impression_rate_percent | NUMERIC | Top Impression Rate Percent | bing |
| account_country_id | TEXT | Account Country ID | cm360 |
| account_country_name | TEXT | Account Country Name | cm360 |
| account_currency_id | TEXT | Account Currency Id | cm360 |
| activeviewviewableimpressions | NUMERIC | Active View: Viewable Impressions | cm360 |
| activity | TEXT | Activity | cm360 |
| activityid | TEXT | Activity ID | cm360 |
| ad_browser_major_version_targeting | TEXT | Ad Browser Targeting Major Version | cm360 |
| ad_browser_minor_version_targeting | TEXT | Ad Browser Targeting Minor Version | cm360 |
| ad_browser_targeting | TEXT | Ad Browser Targeting | cm360 |
| ad_compatibility | TEXT | Ad Compatibility | cm360 |
| ad_connection_type_targeting | TEXT | Ad Targeting Connection Type | cm360 |
| ad_creative_rotation_type | TEXT | Ad Creative Rotation Type | cm360 |
| ad_creative_rotation_weight_strategy | TEXT | Ad Creative Rotation Weight Startegy | cm360 |
| ad_days_scheduling | TEXT | Ad Days Scheduling | cm360 |
| ad_end_time | DATE | Ad End Time | cm360 |
| ad_freq_duration | NUMERIC | Ad Frequency Cap Duration | cm360 |
| ad_freq_impressions | NUMERIC | Ad Frequency Cap Impressions | cm360 |
| ad_impressions_ratio | NUMERIC | Ad Impressions Ratio | cm360 |
| ad_is_dynamic_click_tracker | TEXT | Ad Is Dynamic Click Tracker | cm360 |
| ad_mobile_carrier_targeting | TEXT | Ad Targeting Mobile Carrier | cm360 |
| ad_mobile_carrier_targeting_country | TEXT | Ad Targeting Mobile Carrier Country | cm360 |
| ad_os_major_version_targeting | TEXT | Ad Targeting OS Major Version | cm360 |
| ad_os_minor_version_targeting | TEXT | Ad Targeting OS Minor Version | cm360 |
| ad_os_targeting | TEXT | Ad Targeting OS | cm360 |
| ad_os_targeting_is_desktop | TEXT | Ad Targeting OS is Desktop | cm360 |
| ad_os_targeting_is_mobile | TEXT | Ad Targeting OS is Mobile | cm360 |
| ad_platform_targeting | TEXT | Ad Platform Targeting | cm360 |
| ad_priority | TEXT | Ad Priority | cm360 |
| ad_start_time | DATE | Ad Start Time | cm360 |
| ad_time_scheduling | TEXT | Ad Time Scheduling | cm360 |
| advertiser | TEXT | Advertiser | cm360 criteo google_ad_manager |
| advertiser_group_id | TEXT | Advertiser Group ID | cm360 |
| advertiser_group_name | TEXT | Advertiser Group Name | cm360 |
| audio_avg_display_time | NUMERIC | Average Display Time | cm360 |
| audio_completions | NUMERIC | Audio Completions | cm360 |
| audio_played_p25 | NUMERIC | Audio First Quartile Completions | cm360 |
| audio_played_p50 | NUMERIC | Audio Midpoints | cm360 |
| audio_played_p75 | NUMERIC | Audio Third Quartile Completions | cm360 |
| campaign_end_date | DATE | Campaign End Date | cm360 salesforce |
| campaign_start_date | DATE | Campaign Start Date | cm360 salesforce |
| creative | TEXT | Creative | cm360 dv360 |
| creative_auto_advance_images | TEXT | Creative Auto Advance Images | cm360 |
| creative_background_color | TEXT | Creative Background color | cm360 |
| creative_backup_image_window | TEXT | Creative Backup Image Window Type | cm360 |
| creative_height | NUMERIC | Creative Height | cm360 |
| creative_id | TEXT | Creative ID | cm360 dv360 google_ad_manager |
| creative_last_modified | DATE | Creative Last Modified Time | cm360 |
| creative_media_desc | TEXT | Creative Media Description | cm360 |
| creative_media_duration | TEXT | Creative Media Duration | cm360 |
| creative_min_flash_version | TEXT | Creative Min Flash Version | cm360 |
| creative_redirect_url | TEXT | Creative Redicrect URL | cm360 |
| creative_skippable | TEXT | Creative Skippable | cm360 |
| creative_video_skip_offset_perc | TEXT | Creative Video Skip Offset Percentage | cm360 |
| creative_video_skip_offset_sec | TEXT | Creative Video Skip Offset Sec | cm360 |
| creative_video_view_offset_perc | TEXT | Creative Video View Offset (In Percentage) | cm360 |
| creative_video_view_offset_sec | TEXT | Creative Video View Offset (In Seconds) | cm360 |
| creative_width | NUMERIC | Creative Width | cm360 |
| creativetype | TEXT | Creative Type | cm360 dv360 |
| feed1reportinglabel | TEXT | Feed 1 Reporting Label | cm360 |
| landing_page_url | TEXT | Landing Page URL | cm360 |
| mediacost | NUMERIC | Media Cost | cm360 |
| placement | TEXT | Placement | cm360 tiktok |
| placement_id | TEXT | Placement ID | cm360 google_ad_manager |
| profile_id | TEXT | Profile ID | cm360 |
| profile_name | TEXT | Profile name | cm360 |
| site | TEXT | Site (CM360) | cm360 searchconsole |
| siteid | TEXT | Site ID (CM360) | cm360 |
| total_video_played_p100 | NUMERIC | Video Plays at 100 percent | cm360 |
| total_video_played_p25 | NUMERIC | Video Plays at 25 percent | cm360 |
| total_video_played_p50 | NUMERIC | Video Plays at 50 percent | cm360 |
| total_video_played_p75 | NUMERIC | Video Plays at 75 percent | cm360 |
| video_skips | NUMERIC | Video Skips | cm360 |
| video_start | NUMERIC | Video Start | cm360 |
| video_starts | NUMERIC | Video Starts | cm360 |
| audience | NUMERIC | Audience | criteo |
| transactionrevenue-postview | NUMERIC | Post-View Revenue | criteo |
| transactionrevenue-postviewpostclick | NUMERIC | Post-View and Click Revenue | criteo |
| transactions-postview | NUMERIC | Post-View Transactions | criteo |
| transactions-postviewpostclick | NUMERIC | Post-View and Click Transactions | criteo |
| campaign_budget_unit | TEXT | Campaign Budget Unit | dv360 |
| campaign_goal_type | TEXT | Campaign Goal Type | dv360 |
| campaign_performance_goal_amount | NUMERIC | Campaign Performance Goal Amount | dv360 |
| campaign_performance_goal_perc | NUMERIC | Campaign Perfomance Goal Percentage | dv360 |
| campaign_performance_goal_type | TEXT | Campaign Performance Goal Type | dv360 |
| campaign_planned_end_date | NUMERIC | Campaign Planned End Date | dv360 |
| campaign_planned_spend | NUMERIC | Campaign Planned Spend | dv360 |
| campaign_planned_start_date | NUMERIC | Campaign Planned Start Date | dv360 |
| campaign_update_time | DATE | Campaign Update Time | dv360 |
| clicks_lead_conv_perc | NUMERIC | Clicks Lead Conv Percentage | dv360 |
| cm_ad_id | TEXT | CM Ad ID | dv360 |
| cm_placement_id | TEXT | CM Placement ID | dv360 |
| complete_views_video | NUMERIC | Complete Views (Video) | dv360 |
| creative_create_time | DATE | Creative Create Time | dv360 |
| creative_hosting_source | TEXT | Creative Hosting Source | dv360 |
| creative_update_time | DATE | Creative Update Time | dv360 |
| first_quartile_views_video | NUMERIC | First-Quartile Views (Video) | dv360 |
| fullscreens_video | NUMERIC | Fullscreens (Video) | dv360 |
| insertion_order | TEXT | Insertion Order | dv360 |
| insertion_order_id | TEXT | Insertion Order ID | dv360 |
| midpoint_views_video | NUMERIC | Midpoint Views (Video) | dv360 |
| post_click_conversions | NUMERIC | Post-Click Conversions | dv360 |
| post_view_conversions | NUMERIC | Post-View Conversions | dv360 |
| revenue_usd | NUMERIC | Revenue (USD) | dv360 |
| skips_video | NUMERIC | Skips (Video) | dv360 |
| starts_video | NUMERIC | Starts (Video) | dv360 |
| third_quartile_views_video | NUMERIC | Third-Quartile Views (Video) | dv360 |
| total_conversions | NUMERIC | Total Conversions | dv360 outbrain |
| total_display_time | NUMERIC | Total Display Time | dv360 |
| is_eligible_for_promotion | BOOLEAN | Is Eligible For Promotion | facebook_organic |
| is_expired | BOOLEAN | Is Expired | facebook_organic |
| is_inline_created | BOOLEAN | Is Inline Created | facebook_organic |
| is_popular | BOOLEAN | Is Popular | facebook_organic |
| is_published | BOOLEAN | Is Published | facebook_organic |
| media_type | TEXT | Media Type | facebook_organic |
| page_call_phone_clicks_by_age_gender_logged_in_unique | OBJECT | Page Call Phone Clicks By Age Gender Logged In Unique | facebook_organic |
| page_call_phone_clicks_by_site_logged_in_unique | OBJECT | Page Call Phone Clicks By Site Logged In Unique | facebook_organic |
| page_call_phone_clicks_logged_in_by_city_unique | OBJECT | Page Call Phone Clicks Logged In By City Unique | facebook_organic |
| page_call_phone_clicks_logged_in_by_country_unique | OBJECT | Page Call Phone Clicks Logged In By Country Unique | facebook_organic |
| page_call_phone_clicks_logged_in_unique | OBJECT | Page Call Phone Clicks Logged In Unique | facebook_organic |
| page_consumptions | NUMERIC | Page Consumptions | facebook_organic |
| page_consumptions_by_consumption_type | OBJECT | Page Consumptions By Consumption Type | facebook_organic |
| page_consumptions_by_consumption_type_unique | OBJECT | Page Consumptions By Consumtion Type Unique | facebook_organic |
| page_consumptions_unique | NUMERIC | Page Consumptions Unique | facebook_organic |
| page_cta_clicks_by_age_gender_logged_in_unique | OBJECT | Page CTA Clicks By Age Gender Logged In Unique | facebook_organic |
| page_cta_clicks_by_age_gender_logged_in_unique_comment | OBJECT | Page CTA Clicks By Age Gender Logged In Unique (number of comments). | facebook_organic |
| page_cta_clicks_by_age_gender_logged_in_unique_like | OBJECT | Page CTA Clicks By Age Gender Logged In Unique (number of likes). | facebook_organic |
| page_cta_clicks_by_age_gender_logged_in_unique_share | OBJECT | Page CTA Clicks By Age Gender Logged In Unique (times stories have been shared). | facebook_organic |
| page_cta_clicks_by_site_logged_in_unique | OBJECT | Page CTA Clicks By Site Logged In Unique | facebook_organic |
| page_cta_clicks_logged_in_by_city_unique | OBJECT | Page CTA Clicks Logged In By City Unique | facebook_organic |
| page_cta_clicks_logged_in_by_country_unique | OBJECT | Page CTA Clicks Logged In By Country Unique | facebook_organic |
| page_cta_clicks_logged_in_total | NUMERIC | Page CTA Clicks Logged In Total | facebook_organic |
| page_cta_clicks_logged_in_total_comment | NUMERIC | Page CTA Clicks Logged In Total (number of comments). | facebook_organic |
| page_cta_clicks_logged_in_total_like | NUMERIC | Page CTA Clicks Logged In Total (number of likes). | facebook_organic |
| page_cta_clicks_logged_in_total_share | NUMERIC | Page CTA Clicks Logged In Total (times stories have been shared). | facebook_organic |
| page_cta_clicks_logged_in_unique | NUMERIC | Page CTA Clicks Logged In Unique | facebook_organic |
| page_cta_clicks_logged_in_unique_comment | NUMERIC | Page CTA Clicks Logged In Unique (number of comments). | facebook_organic |
| page_cta_clicks_logged_in_unique_like | NUMERIC | Page CTA Clicks Logged In Unique (number of likes). | facebook_organic |
| page_cta_clicks_logged_in_unique_share | NUMERIC | Page CTA Clicks Logged In Unique (times stories have been shared). | facebook_organic |
| page_engaged_users | NUMERIC | Page Engaged Users | facebook_organic |
| page_fan_adds | NUMERIC | New likes | facebook_organic |
| page_fan_adds_by_paid_non_paid_unique | OBJECT | Page Fans Adds By Paid Non Paid Unique | facebook_organic |
| page_fan_adds_unique | NUMERIC | New likes (unique users) | facebook_organic |
| page_fan_removes | NUMERIC | New unlikes | facebook_organic |
| page_fan_removes_unique | NUMERIC | Unlikes (unique users) | facebook_organic |
| page_fans | NUMERIC | Total likes | facebook_organic |
| page_fans_online | OBJECT | Page Fans Online | facebook_organic |
| page_fans_online_per_day | NUMERIC | Page Fans Online Per Day | facebook_organic |
| page_follows | NUMERIC | Lifetime Total Follows | facebook_organic |
| page_get_directions_clicks_by_age_gender_logged_in_unique | OBJECT | Page Get Directions Clicks By Age Gender Logged In Unique | facebook_organic |
| page_get_directions_clicks_by_site_logged_in_unique | OBJECT | Page Get Directions Clicks By Site Logged In Unique | facebook_organic |
| page_get_directions_clicks_logged_in_by_city_unique | OBJECT | Page Get Directions Clicks Logged In By City Unique | facebook_organic |
| page_get_directions_clicks_logged_in_by_country_unique | OBJECT | Page Get Directions Clicks Logged In By Country Unique | facebook_organic |
| page_get_directions_clicks_logged_in_unique | NUMERIC | Page Get Directions Clicks Logged In Unique | facebook_organic |
| page_id | TEXT | Page Id | facebook_organic |
| page_impressions_unique | NUMERIC | Page Impressions Unique | facebook_organic |
| page_name | TEXT | Page Name | facebook_organic |
| page_negative_feedback | NUMERIC | Page Negative Feedback | facebook_organic |
| page_negative_feedback_by_type | OBJECT | Page Negative Fedback By Type | facebook_organic |
| page_negative_feedback_by_type_comment | OBJECT | Page Negative Fedback By Type (number of comments). | facebook_organic |
| page_negative_feedback_by_type_hide_clicks | NUMERIC | Page Negative Feedback By Type Hide Clicks | facebook_organic |
| page_negative_feedback_by_type_hide_clicks_comment | NUMERIC | Page Negative Feedback By Type Hide Clicks (number of comments). | facebook_organic |
| page_negative_feedback_by_type_hide_clicks_like | NUMERIC | Page Negative Feedback By Type Hide Clicks (number of likes). | facebook_organic |
| page_negative_feedback_by_type_hide_clicks_share | NUMERIC | Page Negative Feedback By Type Hide Clicks (times stories have been shared). | facebook_organic |
| page_negative_feedback_by_type_like | OBJECT | Page Negative Fedback By Type (number of likes). | facebook_organic |
| page_negative_feedback_by_type_share | OBJECT | Page Negative Fedback By Type (times stories have been shared). | facebook_organic |
| page_negative_feedback_by_type_unique | OBJECT | Page Negative Fedback By Type Unique | facebook_organic |
| page_negative_feedback_by_type_unique_comment | OBJECT | Page Negative Fedback By Type Unique (number of comments). | facebook_organic |
| page_negative_feedback_by_type_unique_like | OBJECT | Page Negative Fedback By Type Unique (number of likes). | facebook_organic |
| page_negative_feedback_by_type_unique_share | OBJECT | Page Negative Fedback By Type Unique (times stories have been shared). | facebook_organic |
| page_negative_feedback_unique | NUMERIC | Page Negative Feedback Unique | facebook_organic |
| page_places_checkin_mobile | NUMERIC | Page Places Checkin Mobile | facebook_organic |
| page_places_checkin_mobile_unique | NUMERIC | Page Places Checkin Mobile Unique | facebook_organic |
| page_places_checkin_total | NUMERIC | Page Places Checkin Total | facebook_organic |
| page_places_checkin_total_unique | NUMERIC | Page Places Checkin Total Unique | facebook_organic |
| page_places_checkins_by_age_gender | NUMERIC | Page Places Checkin By Age Gender | facebook_organic |
| page_places_checkins_by_country | NUMERIC | Page Places Checkins By Country | facebook_organic |
| page_places_checkins_by_locale | NUMERIC | Page Places Checkin By Locale | facebook_organic |
| page_positive_feedback_by_type | OBJECT | Page Positive Feedback By Type | facebook_organic |
| page_positive_feedback_by_type_unique | OBJECT | Page Positive Feedback By Type Unique | facebook_organic |
| page_post_engagements | NUMERIC | Page Post Engagements | facebook_organic |
| page_total_actions | NUMERIC | Page Total Actions | facebook_organic |
| page_video_view_time | NUMERIC | Page Video View Time | facebook_organic |
| page_video_views | NUMERIC | Page Video Views | facebook_organic |
| page_video_views_autoplayed | NUMERIC | Page Video Views Autoplayed | facebook_organic |
| page_video_views_by_paid_non_paid_paid | OBJECT | Paid Page Video Views By Paid Non Paid | facebook_organic |
| page_video_views_by_paid_non_paid_paid_comment | OBJECT | Paid Page Video Views By Paid Non Paid (number of comments). | facebook_organic |
| page_video_views_by_paid_non_paid_paid_like | OBJECT | Paid Page Video Views By Paid Non Paid (number of likes). | facebook_organic |
| page_video_views_by_paid_non_paid_paid_share | OBJECT | Paid Page Video Views By Paid Non Paid (times stories have been shared). | facebook_organic |
| page_video_views_by_paid_non_paid_total | OBJECT | Total Page Video Views By Paid Non Paid | facebook_organic |
| page_video_views_by_paid_non_paid_total_comment | OBJECT | Total Page Video Views By Paid Non Paid (number of comments). | facebook_organic |
| page_video_views_by_paid_non_paid_total_like | OBJECT | Total Page Video Views By Paid Non Paid (number of likes). | facebook_organic |
| page_video_views_by_paid_non_paid_total_share | OBJECT | Total Page Video Views By Paid Non Paid (times stories have been shared). | facebook_organic |
| page_video_views_by_paid_non_paid_unpaid | OBJECT | Unpaid Page Video Views By Paid Non Paid | facebook_organic |
| page_video_views_by_paid_non_paid_unpaid_comment | OBJECT | Unpaid Page Video Views By Paid Non Paid (number of comments). | facebook_organic |
| page_video_views_by_paid_non_paid_unpaid_like | OBJECT | Unpaid Page Video Views By Paid Non Paid (number of likes). | facebook_organic |
| page_video_views_by_paid_non_paid_unpaid_share | OBJECT | Unpaid Page Video Views By Paid Non Paid (times stories have been shared). | facebook_organic |
| page_video_views_click_to_play | NUMERIC | Page Video Views Click To Play | facebook_organic |
| page_video_views_organic | NUMERIC | Page Video Views Organic | facebook_organic |
| page_video_views_paid | NUMERIC | Page Video Views Paid | facebook_organic |
| page_video_views_unique | NUMERIC | Page Video Views Unique | facebook_organic |
| page_website_clicks_by_age_gender_logged_in_unique | OBJECT | Page Website Clicks By Age Gender Logged In Unique | facebook_organic |
| page_website_clicks_by_site_logged_in_unique | OBJECT | Page Website Clicks By Site Logged In Unique | facebook_organic |
| page_website_clicks_logged_in_by_city_unique | OBJECT | Page Website Clicks Logged In By City Unique | facebook_organic |
| page_website_clicks_logged_in_by_country_unique | OBJECT | Page Website Clicks Logged In By Country Unique | facebook_organic |
| page_website_clicks_logged_in_unique | NUMERIC | Page Website Clicks Logged In Unique | facebook_organic |
| permalink_url | TEXT | Permalink Url | facebook_organic |
| post_activity_by_action_type | NUMERIC | Post Activity | facebook_organic |
| post_activity_by_action_type_comment | NUMERIC | Post Activity (number of comments). | facebook_organic |
| post_activity_by_action_type_like | NUMERIC | Post Activity (number of likes). | facebook_organic |
| post_activity_by_action_type_share | NUMERIC | Post Activity (times stories have been shared). | facebook_organic |
| post_clicks | NUMERIC | Post Clicks | facebook_organic |
| post_clicks_by_type_link_clicks | NUMERIC | Post Clicks By Type Link Clicks | facebook_organic |
| post_clicks_by_type_link_clicks_comment | NUMERIC | Post Clicks By Type Link Clicks (number of comments). | facebook_organic |
| post_clicks_by_type_link_clicks_like | NUMERIC | Post Clicks By Type Link Clicks (number of likes). | facebook_organic |
| post_clicks_by_type_link_clicks_share | NUMERIC | Post Clicks By Type Link Clicks (times stories have been shared). | facebook_organic |
| post_clicks_by_type_other_clicks | NUMERIC | Post Clicks By Type Other clicks | facebook_organic |
| post_clicks_by_type_other_clicks_comment | NUMERIC | Post Clicks By Type Other clicks (number of comments). | facebook_organic |
| post_clicks_by_type_other_clicks_like | NUMERIC | Post Clicks By Type Other clicks (number of likes). | facebook_organic |
| post_clicks_by_type_other_clicks_share | NUMERIC | Post Clicks By Type Other clicks (times stories have been shared). | facebook_organic |
| post_clicks_by_type_photo_view | NUMERIC | Post Clicks By Type Photo View | facebook_organic |
| post_clicks_by_type_photo_view_comment | NUMERIC | Post Clicks By Type Photo View (number of comments). | facebook_organic |
| post_clicks_by_type_photo_view_like | NUMERIC | Post Clicks By Type Photo View (number of likes). | facebook_organic |
| post_clicks_by_type_photo_view_share | NUMERIC | Post Clicks By Type Photo View (times stories have been shared). | facebook_organic |
| post_clicks_by_type_video_play | NUMERIC | Post Clicks By Type Video Play | facebook_organic |
| post_clicks_by_type_video_play_comment | NUMERIC | Post Clicks By Type Video Play (number of comments). | facebook_organic |
| post_clicks_by_type_video_play_like | NUMERIC | Post Clicks By Type Video Play (number of likes). | facebook_organic |
| post_clicks_by_type_video_play_share | NUMERIC | Post Clicks By Type Video Play (times stories have been shared). | facebook_organic |
| post_created_time | TIMESTAMP | Post Created Time | facebook_organic |
| post_description | TEXT | Post Description | facebook_organic |
| post_id | TEXT | Post Id | facebook_organic linkedin_organic |
| post_impressions | NUMERIC | Post Impressions | facebook_organic |
| post_impressions_organic | NUMERIC | Post impressions Organic | facebook_organic |
| post_impressions_organic_unique | NUMERIC | Post impressions Organic Unique | facebook_organic |
| post_impressions_paid | NUMERIC | Post Impressions Paid | facebook_organic |
| post_impressions_paid_unique | NUMERIC | Post Impressions Paid Unique | facebook_organic |
| post_impressions_unique | NUMERIC | Post Impressions Unique | facebook_organic |
| post_message | TEXT | Post Message | facebook_organic |
| post_message_oneline | TEXT | Post Message Oneline | facebook_organic |
| post_negative_feedback_by_type_hide_all_clicks | NUMERIC | Post Negative Feedback By Type Hide All Clicks | facebook_organic |
| post_negative_feedback_by_type_hide_all_clicks_comment | NUMERIC | Post Negative Feedback By Type Hide All Clicks (number of comments). | facebook_organic |
| post_negative_feedback_by_type_hide_all_clicks_like | NUMERIC | Post Negative Feedback By Type Hide All Clicks (number of likes). | facebook_organic |
| post_negative_feedback_by_type_hide_all_clicks_share | NUMERIC | Post Negative Feedback By Type Hide All Clicks (times stories have been shared). | facebook_organic |
| post_negative_feedback_by_type_hide_clicks | NUMERIC | Post Negative Feedback By Type Hide Clicks | facebook_organic |
| post_negative_feedback_by_type_hide_clicks_comment | NUMERIC | Post Negative Feedback By Type Hide Clicks (number of comments). | facebook_organic |
| post_negative_feedback_by_type_hide_clicks_like | NUMERIC | Post Negative Feedback By Type Hide Clicks (number of likes). | facebook_organic |
| post_negative_feedback_by_type_hide_clicks_share | NUMERIC | Post Negative Feedback By Type Hide Clicks (times stories have been shared). | facebook_organic |
| post_negative_feedback_by_type_unique_hide_all_clicks | NUMERIC | Post Negative Feedback By Type Unique Hide All Clicks | facebook_organic |
| post_negative_feedback_by_type_unique_hide_all_clicks_comment | NUMERIC | Post Negative Feedback By Type Unique Hide All Clicks (number of comments). | facebook_organic |
| post_negative_feedback_by_type_unique_hide_all_clicks_like | NUMERIC | Post Negative Feedback By Type Unique Hide All Clicks (number of likes). | facebook_organic |
| post_negative_feedback_by_type_unique_hide_all_clicks_share | NUMERIC | Post Negative Feedback By Type Unique Hide All Clicks (times stories have been shared). | facebook_organic |
| post_picture | TEXT | Post Picture | facebook_organic |
| post_reactions_anger_total | NUMERIC | Post Reactions Anger Total | facebook_organic |
| post_reactions_by_type_total | NUMERIC | Post Reactions By Like Total | facebook_organic |
| post_reactions_haha_total | NUMERIC | Post Reactions Haha Total | facebook_organic |
| post_reactions_like_total | NUMERIC | Post Reactions Like Total | facebook_organic |
| post_reactions_love_total | NUMERIC | Post Reactions Love Total | facebook_organic |
| post_reactions_sorry_total | NUMERIC | Post Reactions Sorry Total | facebook_organic |
| post_reactions_wow_total | NUMERIC | Post Reactions Wow Total | facebook_organic |
| post_title | TEXT | Post title | facebook_organic |
| post_video_avg_time_watched | NUMERIC | Post Video Avg Time watched | facebook_organic |
| post_video_complete_views_organic | NUMERIC | Post Video Complete Views Organic | facebook_organic |
| post_video_complete_views_organic_unique | NUMERIC | Post Video Complete Views Organic Unique | facebook_organic |
| post_video_views | NUMERIC | Post Video Views | facebook_organic |
| post_video_views_autoplayed | NUMERIC | Post Video Views Autoplayed | facebook_organic |
| post_video_views_clicked_to_play | NUMERIC | Post Video Views Clicked To Play | facebook_organic |
| post_video_views_organic | NUMERIC | Post Vide Views Organic | facebook_organic |
| post_video_views_organic_unique | NUMERIC | Post Video Views Organic Unique | facebook_organic |
| post_video_views_paid | NUMERIC | Post Video Views Paid | facebook_organic |
| post_video_views_paid_unique | NUMERIC | Post Video Views Paid Unique | facebook_organic |
| post_video_views_unique | NUMERIC | Post Video Views Unique | facebook_organic |
| targeting | TEXT | Targeting | facebook_organic |
| ad_network_id | TEXT | Ad network id | google_ad_manager |
| ad_network_name | TEXT | Ad network name | google_ad_manager |
| ad_server_clicks | NUMERIC | Ad server clicks | google_ad_manager |
| ad_server_ctr | NUMERIC | Ad server CTR | google_ad_manager |
| ad_server_impressions | NUMERIC | Ad server impressions | google_ad_manager |
| ad_server_targeted_impressions | NUMERIC | Ad server targeted impressions | google_ad_manager |
| ad_unit_id | TEXT | Ad unit id | google_ad_manager |
| ad_unit_name | TEXT | Ad unit name | google_ad_manager |
| adsense_line_item_level_impressions | NUMERIC | AdSense impressions | google_ad_manager |
| advertiser_id | TEXT | Advertiser id | google_ad_manager |
| creative_size | TEXT | Creative size | google_ad_manager |
| creative_type | TEXT | Creative type | google_ad_manager |
| line_item_delivery_indicator | TEXT | Line item Delivery Indicator | google_ad_manager |
| line_item_delivery_pacing | TEXT | Line item Delivery pacing | google_ad_manager |
| line_item_name | TEXT | Line item name | google_ad_manager |
| line_item_type | TEXT | Line item type | google_ad_manager |
| month_and_year | TEXT | Month and year | google_ad_manager |
| order_delivery_status | TEXT | ORDER_DELIVERY_STATUS | google_ad_manager |
| order_name | TEXT | Order name | google_ad_manager shopify |
| placement_name | TEXT | Placement name | google_ad_manager |
| total_ad_requests | NUMERIC | Total ad requests | google_ad_manager |
| total_line_item_level_clicks | NUMERIC | Total clicks | google_ad_manager |
| total_line_item_level_ctr | NUMERIC | Total CTR | google_ad_manager |
| total_line_item_level_impressions | NUMERIC | Total impressions | google_ad_manager |
| video_viewership_average_view_rate | NUMERIC | Video viewership Average view rate | google_ad_manager |
| video_viewership_average_view_time | NUMERIC | Video viewership Average view time | google_ad_manager |
| video_viewership_complete | NUMERIC | Video viewership Complete | google_ad_manager |
| video_viewership_completion_rate | NUMERIC | Video viewership Completion rate | google_ad_manager |
| video_viewership_engaged_view | NUMERIC | Video viewership Engaged view | google_ad_manager |
| video_viewership_first_quartile | NUMERIC | Video viewership First quartile | google_ad_manager |
| video_viewership_midpoint | NUMERIC | Video viewership midpoint | google_ad_manager |
| video_viewership_start | NUMERIC | Video viewership Start | google_ad_manager |
| video_viewership_third_quartile | NUMERIC | Video viewership third quartile | google_ad_manager |
| video_viewership_video_length | NUMERIC | Video viewership Video length | google_ad_manager |
| video_viewership_view_through_rate | NUMERIC | Video viewership View-through rate | google_ad_manager |
| totalrevenue | NUMERIC | Total revenue | googleanalytics4 |
| totalusers | NUMERIC | Total users | googleanalytics4 |
| company | TEXT | Company Name | hubspot |
| company_about_us | TEXT | Company About Us | hubspot |
| company_address | TEXT | Company Street Address | hubspot |
| company_address2 | TEXT | Company Street Address 2 | hubspot |
| company_annualrevenue | NUMERIC | Company Annual Revenue | hubspot |
| company_city | TEXT | Company City | hubspot |
| company_closedate | TIMESTAMP | Company Close Date | hubspot |
| company_country | TEXT | Company Country/Region | hubspot |
| company_createdate | TIMESTAMP | Company Create Date | hubspot |
| company_days_to_close | NUMERIC | Company Days to Close | hubspot |
| company_description | TEXT | Company Description | hubspot |
| company_domain | TEXT | Company Domain Name | hubspot |
| company_engagements_last_meeting_booked | TIMESTAMP | Company Date of last meeting booked in meetings tool | hubspot |
| company_engagements_last_meeting_booked_campaign | TEXT | Company Campaign of last booking in meetings tool | hubspot |
| company_engagements_last_meeting_booked_medium | TEXT | Company Medium of last booking in meetings tool | hubspot |
| company_engagements_last_meeting_booked_source | TEXT | Company Source of last booking in meetings tool | hubspot |
| company_facebook_company_page | TEXT | Company Facebook Company Page | hubspot |
| company_facebookfans | NUMERIC | Company Facebook Fans | hubspot |
| company_first_contact_createdate | TIMESTAMP | Company First Contact Create Date | hubspot |
| company_first_conversion_date | TIMESTAMP | Company First Conversion Date | hubspot |
| company_first_conversion_event_name | TEXT | Company First Conversion | hubspot |
| company_first_deal_created_date | TIMESTAMP | Company First Deal Created Date | hubspot |
| company_founded_year | TEXT | Company Year Founded | hubspot |
| company_googleplus_page | TEXT | Company Google Plus Page | hubspot |
| company_hs_analytics_first_timestamp | TIMESTAMP | Company Time First Seen | hubspot |
| company_hs_analytics_first_touch_converting_campaign | TEXT | Company First Touch Converting Campaign | hubspot |
| company_hs_analytics_first_visit_timestamp | TIMESTAMP | Company Time of First Session | hubspot |
| company_hs_analytics_last_timestamp | TIMESTAMP | Company Time Last Seen | hubspot |
| company_hs_analytics_last_touch_converting_campaign | TEXT | Company Last Touch Converting Campaign | hubspot |
| company_hs_analytics_last_visit_timestamp | TIMESTAMP | Company Time of Last Session | hubspot |
| company_hs_analytics_num_page_views | NUMERIC | Company Number of Pageviews | hubspot |
| company_hs_analytics_num_visits | NUMERIC | Company Number of Sessions | hubspot |
| company_hs_analytics_source | TEXT | Company Original Source Type | hubspot |
| company_hs_analytics_source_data_1 | TEXT | Company Original Source Data 1 | hubspot |
| company_hs_analytics_source_data_2 | TEXT | Company Original Source Data 2 | hubspot |
| company_hs_createdate | TIMESTAMP | Company object create date/time | hubspot |
| company_hs_ideal_customer_profile | TEXT | Company Ideal Customer Profile Tier | hubspot |
| company_hs_is_target_account | BOOLEAN | Company Target Account | hubspot |
| company_hs_last_booked_meeting_date | TIMESTAMP | Company Last Booked Meeting Date | hubspot |
| company_hs_last_logged_call_date | TIMESTAMP | Company Last Logged Call Date | hubspot |
| company_hs_last_open_task_date | TIMESTAMP | Company Last Open Task Date | hubspot |
| company_hs_last_sales_activity_timestamp | TIMESTAMP | Company Last Engagement Date | hubspot |
| company_hs_lastmodifieddate | TIMESTAMP | Company Last Modified Date | hubspot |
| company_hs_lead_status | TEXT | Company Lead Status | hubspot |
| company_hs_num_blockers | NUMERIC | Company Number of blockers | hubspot |
| company_hs_num_child_companies | NUMERIC | Company Number of child companies | hubspot |
| company_hs_num_contacts_with_buying_roles | NUMERIC | Company Number of contacts with a buying role | hubspot |
| company_hs_num_decision_makers | NUMERIC | Company Number of decision makers | hubspot |
| company_hs_num_open_deals | NUMERIC | Company Number of open deals | hubspot |
| company_hs_object_id | NUMERIC | Company ID | hubspot |
| company_hs_parent_company_id | NUMERIC | Parent Company | hubspot |
| company_hs_predictivecontactscore_v2 | NUMERIC | Company Likelihood to close | hubspot |
| company_hs_total_deal_value | NUMERIC | Company Total open deal value | hubspot |
| company_hubspot_owner_assigneddate | TIMESTAMP | Company Owner Assigned Date | hubspot |
| company_hubspot_owner_id | TEXT | Company owner | hubspot |
| company_hubspot_team_id | TEXT | Company HubSpot Team | hubspot |
| company_industry | TEXT | Company Industry | hubspot |
| company_is_public | BOOLEAN | Company Is Public | hubspot |
| company_lifecyclestage | TEXT | Company Lifecycle Stage | hubspot |
| company_linkedin_company_page | TEXT | LinkedIn Company Page | hubspot |
| company_linkedinbio | TEXT | Company LinkedIn Bio | hubspot |
| company_name | TEXT | Company Name (Duplicate) | hubspot |
| company_notes_last_contacted | TIMESTAMP | Company Last Contacted | hubspot |
| company_notes_last_updated | TIMESTAMP | Company Last Activity Date | hubspot |
| company_notes_next_activity_date | TIMESTAMP | Company Next Activity Date | hubspot |
| company_num_associated_contacts | NUMERIC | Company Associated Contacts | hubspot |
| company_num_associated_deals | NUMERIC | Company Associated Deals | hubspot |
| company_num_contacted_notes | NUMERIC | Company Number of times contacted | hubspot |
| company_num_conversion_events | NUMERIC | Company Number of Form Submissions | hubspot |
| company_numberofemployees | NUMERIC | Company Number of Employees | hubspot |
| company_owneremail | TEXT | Company HubSpot Owner Email | hubspot |
| company_ownername | TEXT | Company HubSpot Owner Name | hubspot |
| company_phone | TEXT | Company Phone Number | hubspot |
| company_recent_conversion_date | TIMESTAMP | Company Recent Conversion Date | hubspot |
| company_recent_conversion_event_name | TEXT | Company Recent Conversion | hubspot |
| company_recent_deal_amount | NUMERIC | Company Recent Deal Amount | hubspot |
| company_recent_deal_close_date | TIMESTAMP | Company Recent Deal Close Date | hubspot |
| company_state | TEXT | Company State/Region | hubspot |
| company_timezone | TEXT | Company Time Zone | hubspot |
| company_total_money_raised | TEXT | Company Total Money Raised | hubspot |
| company_total_revenue | NUMERIC | Company Total Revenue | hubspot |
| company_twitterbio | TEXT | Company Twitter Bio | hubspot |
| company_twitterfollowers | NUMERIC | Company Twitter Followers | hubspot |
| company_twitterhandle | TEXT | Company Twitter Handle | hubspot |
| company_type | TEXT | Company Type | hubspot |
| company_web_technologies | TEXT | Company Web Technologies | hubspot |
| company_website | TEXT | Company Website URL | hubspot |
| company_zip | TEXT | Company Postal Code | hubspot |
| contact_address | TEXT | Contact Street Address | hubspot |
| contact_annualrevenue | TEXT | Contact Annual Revenue | hubspot |
| contact_city | TEXT | Contact City | hubspot |
| contact_closedate | TIMESTAMP | Contact Close Date | hubspot |
| contact_company | TEXT | Contact Company Name | hubspot |
| contact_company_size | TEXT | Contact Company size | hubspot |
| contact_country | TEXT | Contact Country/Region | hubspot |
| contact_createdate | TIMESTAMP | Contact Create Date | hubspot |
| contact_currentlyinworkflow | TEXT | Contact Currently in workflow | hubspot |
| contact_date_of_birth | TEXT | Contact Date of birth | hubspot |
| contact_days_to_close | NUMERIC | Contact Days To Close | hubspot |
| contact_degree | TEXT | Contact Degree | hubspot |
| contact_email | TEXT | Contact Email | hubspot salesforce |
| contact_engagements_last_meeting_booked | TIMESTAMP | Contact date of last meeting booked in meetings tool | hubspot |
| contact_engagements_last_meeting_booked_campaign | TEXT | Contact Campaign of last booking in meetings tool | hubspot |
| contact_engagements_last_meeting_booked_medium | TEXT | Contact Medium of last booking in meetings tool | hubspot |
| contact_engagements_last_meeting_booked_source | TEXT | Contact Source of last booking in meetings tool | hubspot |
| contact_fax | TEXT | Contact Fax Number | hubspot salesforce |
| contact_field_of_study | TEXT | Contact Field of study | hubspot |
| contact_first_conversion_date | TIMESTAMP | Contact First Conversion Date | hubspot |
| contact_first_conversion_event_name | TEXT | Contact First Conversion | hubspot |
| contact_first_deal_created_date | TIMESTAMP | Contact First Deal Created Date | hubspot |
| contact_firstname | TEXT | Contact First Name | hubspot salesforce |
| contact_followercount | NUMERIC | Contact Follower Count | hubspot |
| contact_gender | TEXT | Contact Gender | hubspot |
| contact_graduation_date | TEXT | Contact Graduation date | hubspot |
| contact_hs_analytics_average_page_views | NUMERIC | Contact Average Pageviews | hubspot |
| contact_hs_analytics_first_referrer | TEXT | Contact First Referring Site | hubspot |
| contact_hs_analytics_first_timestamp | TIMESTAMP | Contact Time First Seen | hubspot |
| contact_hs_analytics_first_touch_converting_campaign | TEXT | Contact First Touch Converting Campaign | hubspot |
| contact_hs_analytics_first_url | TEXT | Contact First Page Seen | hubspot |
| contact_hs_analytics_first_visit_timestamp | TIMESTAMP | Contact time of First Session | hubspot |
| contact_hs_analytics_last_referrer | TEXT | Contact Last Referring Site | hubspot |
| contact_hs_analytics_last_timestamp | TIMESTAMP | Contact Time Last Seen | hubspot |
| contact_hs_analytics_last_touch_converting_campaign | TEXT | Contact Last Touch Converting Campaign | hubspot |
| contact_hs_analytics_last_url | TEXT | Contact Last Page Seen | hubspot |
| contact_hs_analytics_last_visit_timestamp | TIMESTAMP | Contact time of Last Session | hubspot |
| contact_hs_analytics_num_event_completions | NUMERIC | Contact Number of event completions | hubspot |
| contact_hs_analytics_num_page_views | NUMERIC | Contact Number of Pageviews | hubspot |
| contact_hs_analytics_num_visits | NUMERIC | Contact Number of Sessions | hubspot |
| contact_hs_analytics_revenue | NUMERIC | Contact Event Revenue | hubspot |
| contact_hs_analytics_source | TEXT | Contact Original Source | hubspot |
| contact_hs_analytics_source_data_1 | TEXT | Contact Original Source Drill-Down 1 | hubspot |
| contact_hs_analytics_source_data_2 | TEXT | Contact Original Source Drill-Down 2 | hubspot |
| contact_hs_buying_role | TEXT | Contact Buying Role | hubspot |
| contact_hs_content_membership_email_confirmed | BOOLEAN | Contact Email Confirmed | hubspot |
| contact_hs_content_membership_notes | TEXT | Contact Membership Notes | hubspot |
| contact_hs_content_membership_registered_at | TIMESTAMP | Contact Registered At | hubspot |
| contact_hs_content_membership_registration_domain_sent_to | TEXT | Contact Domain to which registration email was sent | hubspot |
| contact_hs_content_membership_registration_email_sent_at | TIMESTAMP | Contact Time registration email was sent | hubspot |
| contact_hs_content_membership_status | TEXT | Contact Status | hubspot |
| contact_hs_createdate | TIMESTAMP | Contact Object create date/time | hubspot |
| contact_hs_email_bad_address | BOOLEAN | Contact Invalid email address | hubspot |
| contact_hs_email_bounce | NUMERIC | Contact Marketing emails bounced | hubspot |
| contact_hs_email_click | NUMERIC | Contact Marketing emails clicked | hubspot |
| contact_hs_email_customer_quarantined_reason | TEXT | Contact Email address quarantine reason | hubspot |
| contact_hs_email_delivered | NUMERIC | Contact Marketing emails delivered | hubspot |
| contact_hs_email_domain | TEXT | Contact Email Domain | hubspot |
| contact_hs_email_first_click_date | TIMESTAMP | Contact First marketing email click date | hubspot |
| contact_hs_email_first_open_date | TIMESTAMP | Contact Concat first marketing email open date | hubspot |
| contact_hs_email_first_reply_date | TIMESTAMP | Contact First marketing email reply date | hubspot |
| contact_hs_email_first_send_date | TIMESTAMP | Contact first marketing email send date | hubspot |
| contact_hs_email_hard_bounce_reason_enum | TEXT | Contact Email hard bounce reason | hubspot |
| contact_hs_email_last_click_date | TIMESTAMP | Contact last marketing email click date | hubspot |
| contact_hs_email_last_email_name | TEXT | Contact Last marketing email name | hubspot |
| contact_hs_email_last_open_date | TIMESTAMP | Contact Last marketing email open date | hubspot |
| contact_hs_email_last_reply_date | TIMESTAMP | Contact Last marketing email reply date | hubspot |
| contact_hs_email_last_send_date | TIMESTAMP | Contact Contac last marketing email send date | hubspot |
| contact_hs_email_open | NUMERIC | Contact Marketing emails opened | hubspot |
| contact_hs_email_optout | BOOLEAN | Contact Unsubscribed from all email | hubspot |
| contact_hs_email_quarantined | BOOLEAN | Contact Email Address Quarantined | hubspot |
| contact_hs_email_quarantined_reason | TEXT | Contact Email address automated quarantine reason | hubspot |
| contact_hs_email_replied | NUMERIC | Contact Marketing emails replied | hubspot |
| contact_hs_email_sends_since_last_engagement | NUMERIC | Contact Sends Since Last Engagement | hubspot |
| contact_hs_emailconfirmationstatus | TEXT | Contact Marketing email confirmation status | hubspot |
| contact_hs_facebook_click_id | TEXT | Contact Facebook click id | hubspot |
| contact_hs_feedback_last_nps_follow_up | TEXT | Contact Last NPS survey comment | hubspot |
| contact_hs_feedback_last_nps_rating | TEXT | Contact Last NPS survey rating | hubspot |
| contact_hs_feedback_last_survey_date | TIMESTAMP | Contact Last NPS survey date | hubspot |
| contact_hs_google_click_id | TEXT | Contact Google ad click id | hubspot |
| contact_hs_ip_timezone | TEXT | Contact IP Timezone | hubspot |
| contact_hs_is_unworked | BOOLEAN | Contact unworked | hubspot |
| contact_hs_language | TEXT | Contact Preferred language | hubspot |
| contact_hs_last_sales_activity_timestamp | TIMESTAMP | Contact Last Engagement Date | hubspot |
| contact_hs_latest_sequence_ended_date | TIMESTAMP | Contact Last sequence ended date | hubspot |
| contact_hs_latest_sequence_enrolled | NUMERIC | Contact Last sequence enrolled | hubspot |
| contact_hs_latest_sequence_enrolled_date | TIMESTAMP | Contact Last sequence enrolled date | hubspot |
| contact_hs_lead_status | TEXT | Contact Lead Status | hubspot |
| contact_hs_legal_basis | TEXT | Contact Legal basis for processing contact's data | hubspot |
| contact_hs_lifecyclestage_customer_date | TIMESTAMP | Contact Became a Customer Date | hubspot |
| contact_hs_lifecyclestage_evangelist_date | TIMESTAMP | Contact Became an Evangelist Date | hubspot |
| contact_hs_lifecyclestage_lead_date | TIMESTAMP | Contact Became a Lead Date | hubspot |
| contact_hs_lifecyclestage_marketingqualifiedlead_date | TIMESTAMP | Contact Became a Marketing Qualified Lead Date | hubspot |
| contact_hs_lifecyclestage_opportunity_date | TIMESTAMP | Contact Became an Opportunity Date | hubspot |
| contact_hs_lifecyclestage_other_date | TIMESTAMP | Contact Became an Other Lifecycle Date | hubspot |
| contact_hs_lifecyclestage_salesqualifiedlead_date | TIMESTAMP | Contact Became a Sales Qualified Lead Date | hubspot |
| contact_hs_lifecyclestage_subscriber_date | TIMESTAMP | Contact Became a Subscriber Date | hubspot |
| contact_hs_marketable_reason_id | TEXT | Contact Marketing contact status source name | hubspot |
| contact_hs_marketable_reason_type | TEXT | Contact Marketing contact status source type | hubspot |
| contact_hs_marketable_status | TEXT | Contact Marketing contact status | hubspot |
| contact_hs_marketable_until_renewal | TEXT | Contact Marketing contact until next update | hubspot |
| contact_hs_object_id | NUMERIC | Contact ID | hubspot |
| contact_hs_persona | TEXT | Contact Persona | hubspot |
| contact_hs_predictivecontactscore | NUMERIC | Contact Predictive Lead Score | hubspot |
| contact_hs_predictivecontactscore_v2 | NUMERIC | Contact Likelihood to close | hubspot |
| contact_hs_predictivecontactscorebucket | TEXT | Contact Lead Rating | hubspot |
| contact_hs_predictivescoringtier | TEXT | Contact priority | hubspot |
| contact_hs_sales_email_last_clicked | TIMESTAMP | Contact Recent Sales Email Clicked Date | hubspot |
| contact_hs_sales_email_last_opened | TIMESTAMP | Contact Recent Sales Email Opened Date | hubspot |
| contact_hs_sales_email_last_replied | TIMESTAMP | Contact Recent Sales Email Replied Date | hubspot |
| contact_hs_sequences_enrolled_count | NUMERIC | Contact Number of sequences enrolled | hubspot |
| contact_hs_sequences_is_enrolled | BOOLEAN | Contact Currently in Sequence | hubspot |
| contact_hs_social_facebook_clicks | NUMERIC | Contact Facebook Clicks | hubspot |
| contact_hs_social_google_plus_clicks | NUMERIC | Contact Google Plus Clicks | hubspot |
| contact_hs_social_last_engagement | TIMESTAMP | Contact Most Recent Social Click | hubspot |
| contact_hs_social_linkedin_clicks | NUMERIC | Contact LinkedIn Clicks | hubspot |
| contact_hs_social_num_broadcast_clicks | NUMERIC | Contact Broadcast Clicks | hubspot |
| contact_hs_social_twitter_clicks | NUMERIC | Contact Twitter Clicks | hubspot |
| contact_hs_time_between_contact_creation_and_deal_close | NUMERIC | Contact Time between contact creation and deal close | hubspot |
| contact_hs_time_between_contact_creation_and_deal_creation | NUMERIC | Contact Time between contact creation and deal creation | hubspot |
| contact_hs_time_to_move_from_lead_to_customer | NUMERIC | Contact Time to move from lead to customer | hubspot |
| contact_hs_time_to_move_from_marketingqualifiedlead_to_customer | NUMERIC | Contact Time to move from marketing qualified lead to customer | hubspot |
| contact_hs_time_to_move_from_opportunity_to_customer | NUMERIC | Contact Time to move from opportunity to customer | hubspot |
| contact_hs_time_to_move_from_salesqualifiedlead_to_customer | NUMERIC | Contact Time to move from sales qualified lead to customer | hubspot |
| contact_hs_time_to_move_from_subscriber_to_customer | NUMERIC | Contact Time to move from subscriber to customer | hubspot |
| contact_hubspot_owner_assigneddate | TIMESTAMP | Contact Owner Assigned Date | hubspot |
| contact_hubspot_owner_id | TEXT | Contact owner | hubspot |
| contact_hubspot_team_id | TEXT | Contact HubSpot Team | hubspot |
| contact_hubspotscore | NUMERIC | Contact HubSpot Score | hubspot |
| contact_industry | TEXT | Contact Industry | hubspot |
| contact_ip_city | TEXT | Contact IP City | hubspot |
| contact_ip_country | TEXT | Contact IP Country | hubspot |
| contact_ip_country_code | TEXT | Contact IP Country Code | hubspot |
| contact_ip_state | TEXT | Contact IP State/Region | hubspot |
| contact_ip_state_code | TEXT | Contact IP State Code/Region Code | hubspot |
| contact_job_function | TEXT | Contact Job function | hubspot |
| contact_jobtitle | TEXT | Contact Job Title | hubspot |
| contact_kloutscoregeneral | NUMERIC | Contact Klout Score | hubspot |
| contact_lastmodifieddate | TIMESTAMP | Contact Last Modified Date | hubspot salesforce |
| contact_lastname | TEXT | Contact Last Name | hubspot salesforce |
| contact_lifecyclestage | TEXT | Contact Lifecycle Stage | hubspot |
| contact_linkedinbio | TEXT | Contact LinkedIn Bio | hubspot |
| contact_linkedinconnections | NUMERIC | Contact LinkedIn Connections | hubspot |
| contact_marital_status | TEXT | Contact Marital Status | hubspot |
| contact_message | TEXT | Contact Message | hubspot |
| contact_military_status | TEXT | Contact Military status | hubspot |
| contact_mobilephone | TEXT | Contact Mobile Phone Number | hubspot salesforce |
| contact_notes_last_contacted | TIMESTAMP | Contact Last Contacted | hubspot |
| contact_notes_last_updated | TIMESTAMP | Contact Notes Last Activity Date | hubspot |
| contact_notes_next_activity_date | TIMESTAMP | Contact Next Activity Date | hubspot |
| contact_num_associated_deals | NUMERIC | Contact Associated Deals | hubspot |
| contact_num_contacted_notes | NUMERIC | Contact number of times contacted | hubspot |
| contact_num_conversion_events | NUMERIC | Contact Number of Form Submissions | hubspot |
| contact_num_notes | NUMERIC | Contact Number of Sales Activities | hubspot |
| contact_num_unique_conversion_events | NUMERIC | Contact Number of Unique Forms Submitted | hubspot |
| contact_numemployees | TEXT | Contact Number of Employees | hubspot |
| contact_owneremail | TEXT | Contact HubSpot Owner Email (legacy) | hubspot |
| contact_ownername | TEXT | Contact HubSpot Owner Name (legacy) | hubspot |
| contact_phone | TEXT | Contact Phone Number | hubspot salesforce |
| contact_recent_conversion_date | TIMESTAMP | Contact Recent Conversion Date | hubspot |
| contact_recent_conversion_event_name | TEXT | Contact Recent Conversion | hubspot |
| contact_recent_deal_amount | NUMERIC | Contact Recent Deal Amount | hubspot |
| contact_recent_deal_close_date | TIMESTAMP | Contact Recent Deal Close Date | hubspot |
| contact_relationship_status | TEXT | Contact Relationship Status | hubspot |
| contact_salutation | TEXT | Contact Salutation | hubspot salesforce |
| contact_school | TEXT | Contact School | hubspot |
| contact_seniority | TEXT | Contact Seniority | hubspot |
| contact_start_date | TEXT | Contact Start date | hubspot |
| contact_state | TEXT | Contact State/Region | hubspot |
| contact_total_revenue | NUMERIC | Contact Total Revenue | hubspot |
| contact_twitterbio | TEXT | Contact Twitter Bio | hubspot |
| contact_twitterhandle | TEXT | Contact Twitter Username | hubspot |
| contact_twitterprofilephoto | TEXT | Contact Twitter Profile Photo | hubspot |
| contact_website | TEXT | Contact Website URL | hubspot |
| contact_work_email | TEXT | Contact Work email | hubspot |
| contact_zip | TEXT | Contact Postal Code | hubspot |
| createddate | TIMESTAMP | Created Date | hubspot |
| deal_amount | NUMERIC | Deal Amount | hubspot |
| deal_amount_in_home_currency | NUMERIC | Deal Amount in company currency | hubspot |
| deal_closed_lost_reason | TEXT | Deal Closed Lost Reason | hubspot |
| deal_closed_won_reason | TEXT | Deal Closed Won Reason | hubspot |
| deal_closedate | TIMESTAMP | DealClose Date | hubspot |
| deal_createdate | TIMESTAMP | DealCreate Date | hubspot |
| deal_currency_code | TEXT | Deal Currency | hubspot |
| deal_dealname | TEXT | DealName | hubspot |
| deal_dealstage | TEXT | DealStage | hubspot |
| deal_dealtype | TEXT | DealType | hubspot |
| deal_description | TEXT | DealDescription | hubspot |
| deal_engagements_last_meeting_booked | TIMESTAMP | Deal Date of last meeting booked in meetings tool | hubspot |
| deal_engagements_last_meeting_booked_campaign | TEXT | Deal Campaign of last booking in meetings tool | hubspot |
| deal_engagements_last_meeting_booked_medium | TEXT | Deal Medium of last booking in meetings tool | hubspot |
| deal_engagements_last_meeting_booked_source | TEXT | Deal Source of last booking in meetings tool | hubspot |
| deal_hs_acv | NUMERIC | Deal Annual contract value | hubspot |
| deal_hs_analytics_source | TEXT | Deal Original Source Type | hubspot |
| deal_hs_analytics_source_data_1 | TEXT | Deal Original Source Data 1 | hubspot |
| deal_hs_analytics_source_data_2 | TEXT | Deal Original Source Data 2 | hubspot |
| deal_hs_arr | NUMERIC | Deal Annual recurring revenue | hubspot |
| deal_hs_forecast_amount | NUMERIC | Deal Forecast Amount | hubspot |
| deal_hs_forecast_probability | NUMERIC | Deal Forecast Probability | hubspot |
| deal_hs_lastmodifieddate | TIMESTAMP | Deal Last Modified Date | hubspot |
| deal_hs_manual_forecast_category | TEXT | Deal Forecast category | hubspot |
| deal_hs_mrr | NUMERIC | Deal Monthly recurring revenue | hubspot |
| deal_hs_next_step | TEXT | Deal Next step | hubspot |
| deal_hs_object_id | NUMERIC | DealID | hubspot |
| deal_hs_priority | TEXT | Deal Priority | hubspot |
| deal_hs_tcv | NUMERIC | Deal Total contract value | hubspot |
| deal_hubspot_owner_assigneddate | TIMESTAMP | Deal Owner Assigned Date | hubspot |
| deal_hubspot_owner_id | TEXT | Dealowner | hubspot |
| deal_hubspot_team_id | TEXT | Deal HubSpot Team | hubspot |
| deal_notes_last_contacted | TIMESTAMP | DealLast Contacted | hubspot |
| deal_notes_last_updated | TIMESTAMP | DealLast Activity Date | hubspot |
| deal_notes_next_activity_date | TIMESTAMP | DealNext Activity Date | hubspot |
| deal_num_associated_contacts | NUMERIC | Deal Number of Contacts | hubspot |
| deal_num_contacted_notes | NUMERIC | DealNumber of times contacted | hubspot |
| deal_num_notes | NUMERIC | Deal Number of Sales Activities | hubspot |
| deal_pipeline | TEXT | Deal Pipeline | hubspot |
| firstname | TEXT | First Name | hubspot klaviyo zoho |
| lastname | TEXT | Last Name | hubspot klaviyo zoho |
| lifecyclestage | TEXT | Lifecycle Stage | hubspot |
| pipeline_id | TEXT | Pipeline ID | hubspot |
| pipeline_name | TEXT | Pipeline Name | hubspot |
| pipeline_stage_created_at | TIMESTAMP | Pipeline Stage Created Date | hubspot |
| pipeline_stage_display_order | NUMERIC | Pipeline Stage Display Order Number | hubspot |
| pipeline_stage_id | TEXT | Pipeline Stage ID | hubspot |
| pipeline_stage_is_archived | BOOLEAN | Pipeline Is Stage Archived | hubspot |
| pipeline_stage_is_closed | BOOLEAN | Pipeline Is Closed | hubspot |
| pipeline_stage_name | TEXT | Pipeline Stage Name | hubspot |
| pipeline_stage_probability | TEXT | Pipeline Probablity | hubspot |
| pipeline_stage_updated_at | TIMESTAMP | Pipeline Stage Last Modified Date | hubspot |
| country_id | TEXT | Country ID | idealo |
| audience_city_size | NUMERIC | Number of followers from a city | instagram |
| audience_country_name | TEXT | Audience Country Name | instagram |
| audience_country_size | NUMERIC | Number of followers from a country | instagram |
| audience_gender_age_name | TEXT | Gender/Age group name | instagram |
| audience_gender_age_size | NUMERIC | Number of followers of a gender/age group | instagram |
| audience_locale_name | TEXT | Locale name | instagram |
| audience_locale_size | NUMERIC | Number of followers for a locale | instagram |
| biography | TEXT | Instagram profile (account) biography | instagram |
| carousel_album_engagement | NUMERIC | Carousel album engagement | instagram |
| carousel_album_impressions | NUMERIC | Carousel album impressions | instagram |
| carousel_album_reach | NUMERIC | Carousel album reach | instagram |
| carousel_album_saved | NUMERIC | Carousel album saved | instagram |
| carousel_album_video_views | NUMERIC | Carousel album video views | instagram |
| email_contacts_1d | NUMERIC | Email contacts (1 day) | instagram |
| follower_count_1d | NUMERIC | New followers (1 day) | instagram |
| followers_count | NUMERIC | Profile followers | instagram |
| follows_count | NUMERIC | Profile follows | instagram |
| get_directions_clicks_1d | NUMERIC | Get directions clicks (1 day) | instagram |
| impressions_1d | NUMERIC | Impressions (1 day) | instagram |
| legacy_user_id | TEXT | Legacy Instagram user ID | instagram |
| media_caption | TEXT | Media caption | instagram |
| media_comments_count | NUMERIC | Comments count | instagram |
| media_count | NUMERIC | Profile media count | instagram |
| media_engagement | NUMERIC | Media engagement | instagram |
| media_id | TEXT | Media ID | instagram |
| media_impressions | NUMERIC | Media impressions | instagram |
| media_is_comment_enabled | TEXT | Media comments enabled | instagram |
| media_like_count | NUMERIC | Media Like Count | instagram |
| media_permalink | TEXT | Media permalink | instagram |
| media_product_type | TEXT | Media product type | instagram |
| media_reach | NUMERIC | Media reach | instagram |
| media_saved | NUMERIC | Media saved | instagram |
| media_shortcode | TEXT | Media shortcode | instagram |
| media_thumbnail_url | TEXT | Video thumbnail URL | instagram |
| media_url | TEXT | Media URL | instagram |
| media_video_title | TEXT | IGTV video title | instagram |
| media_video_views | NUMERIC | Media video views | instagram |
| phone_call_clicks_1d | NUMERIC | Phone call clicks (1 day) | instagram |
| profile_views_1d | NUMERIC | Profile views (1 day) | instagram |
| reach_1d | NUMERIC | Profile reach (1 day) | instagram |
| story_exits | NUMERIC | Story exits | instagram |
| story_id | TEXT | Story ID | instagram |
| story_impressions | NUMERIC | Story impressions | instagram |
| story_permalink | TEXT | Permanent URL to the media. | instagram |
| story_reach | NUMERIC | Story reach | instagram |
| story_replies | NUMERIC | Story replies | instagram |
| story_taps_back | NUMERIC | Story taps back | instagram |
| story_taps_forward | NUMERIC | Story taps forward | instagram |
| text_message_clicks_1d | NUMERIC | Text message clicks (1 day) | instagram |
| timestamp | TIMESTAMP | Media created | instagram |
| user_id | TEXT | Instagram user ID | instagram |
| user_name | TEXT | Instagram user name (alias) | instagram |
| username | TEXT | Instagram user name | instagram |
| website | TEXT | Linked website | instagram |
| website_clicks_1d | NUMERIC | Linked website clicks (1 day) | instagram |
| created_at | TIMESTAMP | Created Date/Time | intercom klaviyo twitter_organic |
| address1 | TEXT | Address Line 1 | klaviyo |
| address2 | TEXT | Address Line 2 | klaviyo |
| object | TEXT | Object Type | klaviyo |
| organization_name | TEXT | Organization Name | klaviyo linkedin_organic |
| timezone | TEXT | Time Zone | klaviyo |
| zip | TEXT | ZIP Code | klaviyo |
| account_type | TEXT | Account type | linkedin salesforce |
| approximate_unique_impressions | NUMERIC | Approximate Unique Impressions | linkedin |
| average_frequency | NUMERIC | Average frequency | linkedin |
| campaign_account | TEXT | Campaign Account | linkedin |
| campaign_cost_type | TEXT | Campaign Cost Type | linkedin |
| campaign_daily_budget_amount | TEXT | Campaign daily budget amount | linkedin |
| campaign_group_backfilled | BOOLEAN | Campaign Group Backfilled | linkedin |
| campaign_group_id | NUMERIC | Campaign Group ID | linkedin |
| campaign_group_name | TEXT | Campaign Group Name | linkedin |
| campaign_group_run_scedule_end_time | NUMERIC | Campaign Group Run Scedule End Time | linkedin |
| campaign_group_run_scedule_start_time | NUMERIC | Campaign Group Run Scedule Start Time | linkedin |
| campaign_group_status | TEXT | Campaign Group Status | linkedin |
| campaign_group_total_budget | NUMERIC | Campaign Group Total Budget | linkedin |
| campaign_total_budget_amount | TEXT | Campaign total budget amount | linkedin |
| comments | NUMERIC | Comments | linkedin |
| completions | NUMERIC | Completions | linkedin |
| conversionvalueinlocalcurrency | NUMERIC | Conversion Value (Local Currency) | linkedin |
| cost_in_usd | NUMERIC | Share cost in USD | linkedin |
| country_code | TEXT | Country Code | linkedin |
| creative_creation_datetime | DATE | Creative Creation Datetime | linkedin |
| creative_last_modified_datetime | DATE | Creative Last Modified Datetime | linkedin |
| externalwebsiteconversions | NUMERIC | External Website Conversions | linkedin |
| externalwebsitepostclickconversions | NUMERIC | External Website Post Click Conversions | linkedin |
| externalwebsitepostviewconversions | NUMERIC | External Website Post View Conversions | linkedin |
| follows | NUMERIC | Follows | linkedin |
| full_screen_plays | NUMERIC | Share full screen plays | linkedin |
| landing_page_clicks | NUMERIC | Share landing page clicks | linkedin |
| landingpageclicks | NUMERIC | Landing Page Clicks | linkedin |
| leadgenerationmailcontactinfoshares | NUMERIC | Lead Generation Mail Contact Info Shares | linkedin |
| likes | NUMERIC | Likes | linkedin |
| objective_type | TEXT | Objective Type | linkedin tiktok |
| oneclickleadformopens | NUMERIC | One Click Lead Form Opens | linkedin |
| oneclickleads | NUMERIC | One Click Leads | linkedin |
| opens | NUMERIC | Opens | linkedin |
| optimization_target_type | TEXT | Optimization Target Type | linkedin |
| other_engagements | NUMERIC | Share other engagements | linkedin |
| quartile_1 | NUMERIC | Video watches at 25% | linkedin snapchat |
| quartile_2 | NUMERIC | Video watches at 50% | linkedin snapchat |
| quartile_3 | NUMERIC | Video watches at 75% | linkedin snapchat |
| reactions | NUMERIC | Share reactions | linkedin |
| share_creation_datetime | DATE | Share creation datetime | linkedin |
| share_id | TEXT | Share ID | linkedin linkedin_organic |
| share_landing_page | TEXT | Share landing page | linkedin |
| share_last_modified_datetime | DATE | Share last modified datetime | linkedin |
| share_text | TEXT | Share text | linkedin linkedin_organic |
| share_title | TEXT | Share title | linkedin linkedin_organic |
| share_type | TEXT | Share Type | linkedin |
| shares | NUMERIC | Shares | linkedin |
| targeting_exclude_ageranges | TEXT | Targeting Exclude Age Range | linkedin |
| targeting_exclude_employers | TEXT | Targeting Exclude Employers | linkedin |
| targeting_exclude_groups | TEXT | Targeting Exclude Groups | linkedin |
| targeting_exclude_industries | TEXT | Targeting Exclude Industries | linkedin |
| targeting_exclude_interfacelocales | TEXT | Targeting Exclude Interface Locales | linkedin |
| targeting_exclude_jobfunctions | TEXT | Targeting Exclude Job Functions | linkedin |
| targeting_exclude_locations | TEXT | Targeting Exclude Locations | linkedin |
| targeting_exclude_seniorities | TEXT | Targeting Exclude Seniorities | linkedin |
| targeting_exclude_titles | TEXT | Targeting Exclude Titles | linkedin |
| targeting_include_ageranges | TEXT | Targeting Include Age Range | linkedin |
| targeting_include_employers | TEXT | Targeting Include Employers | linkedin |
| targeting_include_groups | TEXT | Targeting Include Groups | linkedin |
| targeting_include_industries | TEXT | Targeting Include Industries | linkedin |
| targeting_include_interfacelocales | TEXT | Targeting Include Interface Locales | linkedin |
| targeting_include_jobfunctions | TEXT | Targeting Include Job Functions | linkedin |
| targeting_include_locations | TEXT | Targeting Include Locations | linkedin |
| targeting_include_seniorities | TEXT | Targeting Include Seniorities | linkedin |
| targeting_include_titles | TEXT | Targeting Include Titles | linkedin |
| total_engagements | NUMERIC | Share total engagements | linkedin |
| video_completions | NUMERIC | Video Completions | linkedin |
| video_viewed_25pcnt | NUMERIC | Video watches at 25% (Duplicate) | linkedin |
| video_viewed_50pcnt | NUMERIC | Video watches at 50% (Duplicate) | linkedin |
| video_viewed_75pcnt | NUMERIC | Video watches at 75% (Duplicate) | linkedin |
| viral_clicks | NUMERIC | Share viral clicks | linkedin |
| viral_comments | NUMERIC | Share viral comments | linkedin |
| viral_conversions | NUMERIC | Viral External Website Conversions | linkedin |
| viral_follows | NUMERIC | Share viral follows | linkedin |
| viral_full_screen_plays | NUMERIC | Share viral full screen plays | linkedin |
| viral_impressions | NUMERIC | Share viral impressoins | linkedin |
| viral_landing_page_clicks | NUMERIC | Share viral landing page clicks | linkedin |
| viral_likes | NUMERIC | Share viral likes | linkedin |
| viral_reactions | NUMERIC | Share viral reactions | linkedin |
| viral_shares | NUMERIC | Share viral shares | linkedin |
| viral_total_engagements | NUMERIC | Share viral total engagements | linkedin |
| viral_video_completions | NUMERIC | Share viral video completions | linkedin |
| viral_video_starts | NUMERIC | Share viral video starts | linkedin |
| viral_video_viewed_25pcnt | NUMERIC | Share viral video viewed 25pcnt | linkedin |
| viral_video_viewed_50pcnt | NUMERIC | Share viral video viewed 50pcnt | linkedin |
| viral_video_viewed_75pcnt | NUMERIC | Share viral video viewed 75pcnt | linkedin |
| viral_video_views | NUMERIC | Share viral video views | linkedin |
| viralexternalwebsiteconversions | NUMERIC | Viral External Website Conversions (Duplicate) | linkedin |
| viralexternalwebsitepostclickconversions | NUMERIC | Viral External Website Post Click Conversions | linkedin |
| viralexternalwebsitepostviewconversions | NUMERIC | Viral External Website Post View Conversions | linkedin |
| viraloneclickleads | NUMERIC | Viral One Click Leads | linkedin |
| about_page_views | NUMERIC | About Page Views | linkedin_organic |
| about_unique_page_views | NUMERIC | About Unique Page Views | linkedin_organic |
| all_desktop_page_views | NUMERIC | All Desktop Page Views | linkedin_organic |
| all_desktop_unique_page_views | NUMERIC | All Desktop Unique Page Views | linkedin_organic |
| all_mobile_page_views | NUMERIC | All Mobile Page Views | linkedin_organic |
| all_mobile_unique_page_views | NUMERIC | All Mobile Unique Page Views | linkedin_organic |
| all_page_views | NUMERIC | All Page Views | linkedin_organic |
| all_unique_page_views | NUMERIC | All Unique Page Views | linkedin_organic |
| careers_page_banner_promo_clicks | NUMERIC | Careers Page Banner Promo Clicks | linkedin_organic |
| careers_page_employees_clicks | NUMERIC | Careers Page Employees Clicks | linkedin_organic |
| careers_page_jobs_clicks | NUMERIC | Careers Page Jobs Clicks | linkedin_organic |
| careers_page_promo_links_clicks | NUMERIC | Careers Page Promo Links Clicks | linkedin_organic |
| careers_page_views | NUMERIC | Careers Page Views | linkedin_organic |
| careers_unique_page_views | NUMERIC | Careers Unique Page Views | linkedin_organic |
| desktop_about_page_views | NUMERIC | Desktop About Page Views | linkedin_organic |
| desktop_about_unique_page_views | NUMERIC | Desktop About Unique Page Views | linkedin_organic |
| desktop_careers_page_views | NUMERIC | Desktop Careers Page Views | linkedin_organic |
| desktop_careers_unique_page_views | NUMERIC | Desktop Careers Unique Page Views | linkedin_organic |
| desktop_custom_button_click_counts | NUMERIC | Desktop Custom Button Click Counts | linkedin_organic |
| desktop_insights_page_views | NUMERIC | Desktop Insights Page Views | linkedin_organic |
| desktop_insights_unique_page_views | NUMERIC | Desktop Insights Unique Page Views | linkedin_organic |
| desktop_jobs_page_views | NUMERIC | Desktop Jobs Page Views | linkedin_organic |
| desktop_jobs_unique_page_views | NUMERIC | Desktop Jobs Unique Page Views | linkedin_organic |
| desktop_life_at_page_views | NUMERIC | Desktop Life At Page Views | linkedin_organic |
| desktop_life_at_unique_page_views | NUMERIC | Desktop Life At Unique Page Views | linkedin_organic |
| desktop_overview_page_views | NUMERIC | Desktop Overview Page Views | linkedin_organic |
| desktop_overview_unique_page_views | NUMERIC | Desktop Overview Unique Page Views | linkedin_organic |
| desktop_people_page_views | NUMERIC | Desktop People Page Views | linkedin_organic |
| desktop_people_unique_page_views | NUMERIC | Desktop People Unique Page Views | linkedin_organic |
| desktop_products_page_views | NUMERIC | Desktop Products Page Views | linkedin_organic |
| desktop_products_unique_page_views | NUMERIC | Desktop Products Unique Page Views | linkedin_organic |
| insights_page_views | NUMERIC | Insights Page Views | linkedin_organic |
| insights_unique_page_views | NUMERIC | Insights Unique Page Views | linkedin_organic |
| jobs_page_views | NUMERIC | Jobs Page Views | linkedin_organic |
| jobs_unique_page_views | NUMERIC | Jobs Unique Page Views | linkedin_organic |
| life_at_page_views | NUMERIC | Life At Page Views | linkedin_organic |
| life_at_unique_page_views | NUMERIC | Life At Unique Page Views | linkedin_organic |
| mobile_about_page_views | NUMERIC | Mobile About Page Views | linkedin_organic |
| mobile_about_unique_page_views | NUMERIC | Mobile About Unique Page Views | linkedin_organic |
| mobile_careers_page_employees_clicks | NUMERIC | Mobile Careers Page Employees Clicks | linkedin_organic |
| mobile_careers_page_jobs_clicks | NUMERIC | Mobile Careers Page Jobs Clicks | linkedin_organic |
| mobile_careers_page_promo_links_clicks | NUMERIC | Mobile Careers Page Promo Links Clicks | linkedin_organic |
| mobile_careers_page_views | NUMERIC | Mobile Careers Page Views | linkedin_organic |
| mobile_careers_unique_page_views | NUMERIC | Mobile Careers Unique Page Views | linkedin_organic |
| mobile_custom_button_click_counts | NUMERIC | Mobile Custom Button Click Counts | linkedin_organic |
| mobile_insights_page_views | NUMERIC | Mobile Insights Page Views | linkedin_organic |
| mobile_insights_unique_page_views | NUMERIC | Mobile Insights Unique Page Views | linkedin_organic |
| mobile_jobs_page_views | NUMERIC | Mobile Jobs Page Views | linkedin_organic |
| mobile_jobs_unique_page_views | NUMERIC | Mobile Jobs Unique Page Views | linkedin_organic |
| mobile_life_at_page_views | NUMERIC | Mobile Life At Page Views | linkedin_organic |
| mobile_life_at_unique_page_views | NUMERIC | Mobile Life At Unique Page Views | linkedin_organic |
| mobile_overview_page_views | NUMERIC | Mobile Overview Page Views | linkedin_organic |
| mobile_overview_unique_page_views | NUMERIC | Mobile Overview Unique Page Views | linkedin_organic |
| mobile_people_page_views | NUMERIC | Mobile People Page Views | linkedin_organic |
| mobile_people_unique_page_views | NUMERIC | Mobile People Unique Page Views | linkedin_organic |
| mobile_products_page_views | NUMERIC | Mobile Products Page Views | linkedin_organic |
| mobile_products_unique_page_views | NUMERIC | Mobile Products Unique Page Views | linkedin_organic |
| organization_description | TEXT | Organization Description | linkedin_organic |
| organization_follower_count | NUMERIC | Organization Follower Count | linkedin_organic |
| organization_id | TEXT | Organization | linkedin_organic |
| organization_primary_type | TEXT | Organization Primary Type | linkedin_organic |
| organization_status | TEXT | Organization Status | linkedin_organic |
| organization_vanity_name | TEXT | Organization Vanity Name | linkedin_organic |
| organization_website | TEXT | Organization Website | linkedin_organic |
| overview_page_views | NUMERIC | Overview Page Views | linkedin_organic |
| overview_unique_page_views | NUMERIC | Overview Unique Page Views | linkedin_organic |
| people_page_views | NUMERIC | People Page Views | linkedin_organic |
| people_unique_page_views | NUMERIC | People Unique Page Views | linkedin_organic |
| products_page_views | NUMERIC | Products Page Views | linkedin_organic |
| products_unique_page_views | NUMERIC | Products Unique Page Views | linkedin_organic |
| share_activity | TEXT | Share Activity | linkedin_organic |
| share_audience_type_all_followers | BOOLEAN | Share Audience Type All Followers | linkedin_organic |
| share_change_actor | TEXT | Share Change Actor | linkedin_organic |
| share_clicks_count | NUMERIC | Share Clicks Count | linkedin_organic |
| share_comment_count | NUMERIC | Share Comment Count | linkedin_organic |
| share_comment_mentions_count | NUMERIC | Share Comment Mentions Count | linkedin_organic |
| share_comment_state | NUMERIC | Share Comment State | linkedin_organic |
| share_count | NUMERIC | Share Count | linkedin_organic |
| share_created_time | DATE | Share Created Time | linkedin_organic |
| share_description | TEXT | Share Description | linkedin_organic |
| share_edited | BOOLEAN | Share Edited | linkedin_organic |
| share_engagement | NUMERIC | Share Engagement | linkedin_organic |
| share_entity | TEXT | Share Entity | linkedin_organic |
| share_impression_count | NUMERIC | Share Impression Count | linkedin_organic |
| share_last_modified_actor | TEXT | Share Last Modified Actor | linkedin_organic |
| share_last_modified_time | DATE | Share Last Modified Time | linkedin_organic |
| share_like_count | NUMERIC | Share Like Count | linkedin_organic |
| share_media_category | TEXT | Share Media Category | linkedin_organic |
| share_mention_count | NUMERIC | Share Mention Count | linkedin_organic |
| share_owner | TEXT | Share Owner | linkedin_organic |
| share_target_functions | NUMERIC | Share Target Functions | linkedin_organic |
| share_target_geolocations | NUMERIC | Share Target GeoLocations | linkedin_organic |
| share_target_industries | NUMERIC | Share Target Industries | linkedin_organic |
| share_target_interface_locales | NUMERIC | Share Target Interface Locales | linkedin_organic |
| share_target_locations | NUMERIC | Share Target Locations | linkedin_organic |
| share_target_seniorities | NUMERIC | Share Target Seniorities | linkedin_organic |
| share_total_comment_count | NUMERIC | Share Total Comment Count | linkedin_organic |
| share_total_reaction_appreciation_count | NUMERIC | Share Total Reactions Appreciation | linkedin_organic |
| share_total_reaction_empathy_count | NUMERIC | Share Total Reactions Empathy | linkedin_organic |
| share_total_reaction_interest_count | NUMERIC | Share Total Reactions Interest | linkedin_organic |
| share_total_reaction_like_count | NUMERIC | Share Total Reactions Like | linkedin_organic |
| share_total_reaction_maybe_count | NUMERIC | Share Total Reactions Maybe | linkedin_organic |
| share_total_reaction_praise_count | NUMERIC | Share Total Reactions Praise | linkedin_organic |
| share_total_toplevel_comment_count | NUMERIC | Share Total Comment Top Level Count | linkedin_organic |
| share_unique_impressions_count | NUMERIC | Share Unique Impressions Count | linkedin_organic |
| share_url | TEXT | Share URL | linkedin_organic |
| ugc_post_id | TEXT | UGC Post ID | linkedin_organic |
| abuse_reports | NUMERIC | Abuse Reports | mailchimp |
| campaign_title | TEXT | Campaign Title | mailchimp |
| click_rate | NUMERIC | Click Rate | mailchimp |
| clicks_total | NUMERIC | Clicks Total | mailchimp |
| emails_sent | NUMERIC | Emails Sent | mailchimp |
| forwards_count | NUMERIC | Forward Count | mailchimp |
| forwards_opens | NUMERIC | Forwards Opens | mailchimp |
| last_click | DATE | Last Click | mailchimp |
| last_open | DATE | Last Open | mailchimp |
| list_id | NUMERIC | List ID | mailchimp |
| list_is_active | TEXT | List Is Active | mailchimp |
| list_name | TEXT | List Name | mailchimp |
| open_rate | NUMERIC | Open Rate | mailchimp |
| opens_total | NUMERIC | Opens Total | mailchimp |
| preview_text | TEXT | Preview Text | mailchimp |
| rss_last_send | DATE | RSS Last Send | mailchimp |
| send_time | DATE | Send Time | mailchimp |
| subject_line | TEXT | Subject Line | mailchimp |
| unique_opens | NUMERIC | Unique Opens | mailchimp |
| unique_subscriber_clicks | NUMERIC | Unique Subscriber Clicks | mailchimp |
| unsubscribed | NUMERIC | Unsubscribed | mailchimp |
| url_campaign_id | TEXT | Url Campaign Id | mailchimp |
| url_click_percentage | NUMERIC | Url Click Percentage | mailchimp |
| url_id | TEXT | Url Id | mailchimp |
| url_last_click | DATE | Url Last Click | mailchimp |
| url_total_clicks | NUMERIC | Url Total Clicks | mailchimp |
| url_unique_click_percentage | NUMERIC | Url Unique Click Percentage | mailchimp |
| url_unique_clicks | NUMERIC | Url Unique Clicks | mailchimp |
| average_value | NUMERIC | Average Value | outbrain |
| ecpc | NUMERIC | Effective Cost Per Click | outbrain rtbhouse |
| sum_value | NUMERIC | Sum Value | outbrain |
| total_average_value | NUMERIC | Total Average Value | outbrain |
| total_cpa | NUMERIC | Total Cost Per Acquisition | outbrain |
| total_roas | NUMERIC | Total Return on Ad Spend | outbrain |
| total_sum_value | NUMERIC | Total Sum Value | outbrain |
| view_average_value | NUMERIC | View Average Value | outbrain |
| view_conversion_rate | NUMERIC | View-Through Conversion Rate | outbrain |
| view_conversions | NUMERIC | View-Through Conversions | outbrain |
| view_sum_value | NUMERIC | View Sum Value | outbrain |
| clickthrough | NUMERIC | Pin clicks | pinterest |
| clickthrough_earned | NUMERIC | Earned Pin clicks | pinterest |
| clickthrough_paid | NUMERIC | Paid Pin clicks | pinterest |
| engagement_earned | NUMERIC | Earned engagements | pinterest |
| engagement_paid | NUMERIC | Paid engagements | pinterest |
| impressions_earned | NUMERIC | Earned impressions | pinterest |
| impressions_paid | NUMERIC | Paid impressions | pinterest |
| outbound_clicks | NUMERIC | Outbound clicks | pinterest |
| outbound_clicks_earned | NUMERIC | Earned outbound clicks | pinterest |
| outbound_clicks_paid | NUMERIC | Paid outbound clicks | pinterest |
| pin_promotion_id | TEXT | Pin Promotion ID | pinterest |
| pin_promotion_name | TEXT | Ad name | pinterest |
| pin_promotion_status | TEXT | Ad Status | pinterest |
| total_add_to_cart | NUMERIC | Conversions (Add to cart) | pinterest |
| total_add_to_cart_value | NUMERIC | Conversion value (Add to cart) | pinterest |
| total_checkout | NUMERIC | Conversions (Checkout) | pinterest |
| total_checkout_value | NUMERIC | Conversion value (Checkout) | pinterest |
| total_click_add_to_cart | NUMERIC | Click-through conversions (Add to cart) | pinterest |
| total_click_add_to_cart_value | NUMERIC | Click-through conversion value (Add to cart) | pinterest |
| total_click_checkout | NUMERIC | Click-through conversions (Checkout) | pinterest |
| total_click_checkout_value | NUMERIC | Click-through conversion value (Checkout) | pinterest |
| total_click_custom | NUMERIC | Click-through conversions (Custom) | pinterest |
| total_click_custom_value | NUMERIC | Click-through conversion value (Custom) | pinterest |
| total_click_lead | NUMERIC | Click-through conversions (Lead) | pinterest |
| total_click_lead_value | NUMERIC | Click-through conversion value (Lead) | pinterest |
| total_click_page_visit | NUMERIC | Click-through conversions (Page visit) | pinterest |
| total_click_page_visit_value | NUMERIC | Click-through conversion value (Page visit) | pinterest |
| total_click_search | NUMERIC | Click-through conversions (Website search) | pinterest |
| total_click_search_value | NUMERIC | Click-through conversion value (Website search) | pinterest |
| total_click_signup | NUMERIC | Click-through conversions (Signup) | pinterest |
| total_click_signup_value | NUMERIC | Click-through conversion value (Signup) | pinterest |
| total_click_view_category | NUMERIC | Click-through conversions (Category view) | pinterest |
| total_click_view_category_value | NUMERIC | Click-through conversion value (Category view) | pinterest |
| total_click_watch_video | NUMERIC | Click-through conversions (Watch video) | pinterest |
| total_click_watch_video_value | NUMERIC | Click-through conversion value (Watch video) | pinterest |
| total_conversions_value | NUMERIC | Total conversion value | pinterest |
| total_custom | NUMERIC | Conversions (Custom) | pinterest |
| total_custom_value | NUMERIC | Conversion value (Custom) | pinterest |
| total_engagement | NUMERIC | Total engagements | pinterest |
| total_engagement_add_to_cart | NUMERIC | Engagement conversions (Add to cart) | pinterest |
| total_engagement_add_to_cart_value | NUMERIC | Engagement value (Add to cart) | pinterest |
| total_engagement_checkout | NUMERIC | Engagement conversions (Checkout) | pinterest |
| total_engagement_checkout_value | NUMERIC | Engagement value (Checkout) | pinterest |
| total_engagement_custom | NUMERIC | Engagement conversions (Custom) | pinterest |
| total_engagement_custom_value | NUMERIC | Engagement value (Custom) | pinterest |
| total_engagement_lead | NUMERIC | Engagement conversions (Lead) | pinterest |
| total_engagement_lead_value | NUMERIC | Engagement value (Lead) | pinterest |
| total_engagement_page_visit | NUMERIC | Engagement conversions (Page visit) | pinterest |
| total_engagement_page_visit_value | NUMERIC | Engagement value (Page visit) | pinterest |
| total_engagement_search | NUMERIC | Engagement conversions (Website search) | pinterest |
| total_engagement_search_value | NUMERIC | Engagement value (Website search) | pinterest |
| total_engagement_signup | NUMERIC | Engagement conversions (Signup) | pinterest |
| total_engagement_signup_value | NUMERIC | Engagement value (Signup) | pinterest |
| total_engagement_view_category | NUMERIC | Engagement conversions (Category view) | pinterest |
| total_engagement_view_category_value | NUMERIC | Engagement value (Category view) | pinterest |
| total_engagement_watch_video | NUMERIC | Engagement conversions (Watch video) | pinterest |
| total_engagement_watch_video_value | NUMERIC | Engagement value (Watch video) | pinterest |
| total_lead | NUMERIC | Conversions (Lead) | pinterest |
| total_lead_value | NUMERIC | Conversion value (Lead) | pinterest |
| total_page_visit | NUMERIC | Conversions (Page visit) | pinterest |
| total_page_visit_value | NUMERIC | Conversion value (Page visit) | pinterest |
| total_search | NUMERIC | Conversions (Website search) | pinterest |
| total_search_value | NUMERIC | Conversion value (Website search) | pinterest |
| total_signup | NUMERIC | Conversions (Signup) | pinterest |
| total_signup_value | NUMERIC | Conversion value (Signup) | pinterest |
| total_video_75_combined | NUMERIC | Total video played at 75% | pinterest |
| total_video_p0_combined | NUMERIC | Total video starts | pinterest |
| total_video_p100_complete | NUMERIC | Total video played at 100% | pinterest |
| total_video_p25_combined | NUMERIC | Total video played at 25% | pinterest |
| total_video_p50_combined | NUMERIC | Total video played at 50% | pinterest |
| total_video_p95_combined | NUMERIC | Total video played at 95% | pinterest |
| total_view_add_to_cart | NUMERIC | View-through conversions (Add to cart) | pinterest |
| total_view_add_to_cart_value | NUMERIC | View-through conversion value (Add to cart) | pinterest |
| total_view_category | NUMERIC | Conversions (Category view) | pinterest |
| total_view_category_value | NUMERIC | Conversion value (Category view) | pinterest |
| total_view_checkout | NUMERIC | View-through conversions (Checkout) | pinterest |
| total_view_checkout_value | NUMERIC | View-through conversion value (Checkout) | pinterest |
| total_view_custom | NUMERIC | View-through conversions (Custom) | pinterest |
| total_view_custom_value | NUMERIC | View-through conversion value (Custom) | pinterest |
| total_view_lead | NUMERIC | View-through conversions (Lead) | pinterest |
| total_view_lead_value | NUMERIC | View-through conversion value (Lead) | pinterest |
| total_view_page_visit | NUMERIC | View-through conversions (Page visit) | pinterest |
| total_view_page_visit_value | NUMERIC | View-through conversion value (Page visit) | pinterest |
| total_view_search | NUMERIC | View-through conversions (Website search) | pinterest |
| total_view_search_value | NUMERIC | View-through conversion value (Website search) | pinterest |
| total_view_signup | NUMERIC | View-through conversions (Signup) | pinterest |
| total_view_signup_value | NUMERIC | View-through conversion value (Signup) | pinterest |
| total_view_view_category | NUMERIC | View-through conversions (Category view) | pinterest |
| total_view_view_category_value | NUMERIC | View-through conversion value (Category view) | pinterest |
| total_view_watch_video | NUMERIC | View-through conversions (Watch video) | pinterest |
| total_view_watch_video_value | NUMERIC | View-through conversion value (Watch video) | pinterest |
| total_watch_video | NUMERIC | Conversions (Watch video) | pinterest |
| total_watch_video_value | NUMERIC | Conversion value (Watch video) | pinterest |
| video_p0_combined_earned | NUMERIC | Earned video starts | pinterest |
| video_p0_combined_paid | NUMERIC | Paid video starts | pinterest |
| video_p100_complete_earned | NUMERIC | Earned video played at 100% | pinterest |
| video_p100_complete_paid | NUMERIC | Paid video played at 100% | pinterest |
| video_p25_combined_earned | NUMERIC | Earned video played at 25% | pinterest |
| video_p25_combined_paid | NUMERIC | Paid video played at 25% | pinterest |
| video_p50_combined_earned | NUMERIC | Earned video played at 50% | pinterest |
| video_p50_combined_paid | NUMERIC | Paid video played at 50% | pinterest |
| video_p75_combined_earned | NUMERIC | Earned video played at 75% | pinterest |
| video_p75_combined_paid | NUMERIC | Paid video played at 75% | pinterest |
| video_p95_combined_earned | NUMERIC | Earned video played at 95% | pinterest |
| video_p95_combined_paid | NUMERIC | Paid video played at 95% | pinterest |
| conversion_count | NUMERIC | Conversion Count | rtbhouse |
| ecpa | NUMERIC | ECPA | rtbhouse |
| ecpm | NUMERIC | ECPM | rtbhouse |
| ecps | NUMERIC | ECPS | rtbhouse |
| ecpv | NUMERIC | ECPV | rtbhouse |
| subcampaign | TEXT | Subcampaign | rtbhouse |
| subcampaign_id | TEXT | Subcampaign Id | rtbhouse |
| vcr | NUMERIC | VCR | rtbhouse |
| video_complete_views | NUMERIC | Video Complete Views | rtbhouse |
| viewability | NUMERIC | Viewability | rtbhouse |
| account_account_source | TEXT | Account Source | salesforce |
| account_annual_revenue | NUMERIC | Account Annual Revenue | salesforce |
| account_billing_address | TEXT | Account Billing Address | salesforce |
| account_billing_city | TEXT | Account Billing City | salesforce |
| account_billing_country | TEXT | Account Billing Country | salesforce |
| account_billing_geocode_accuracy | TEXT | Account Billing Geocode Accuracy | salesforce |
| account_billing_latitude | NUMERIC | Account Billing Latitude | salesforce |
| account_billing_longitude | NUMERIC | Account Billing Longitude | salesforce |
| account_billing_postal_code | TEXT | Account Billing Zip/Postal Code | salesforce |
| account_billing_state | TEXT | Account Billing State/Province | salesforce |
| account_billing_street | TEXT | Account Billing Street | salesforce |
| account_created_by_id | TEXT | Account Created By ID | salesforce |
| account_created_date | DATE | Account Created Date | salesforce |
| account_description | TEXT | Account Description | salesforce |
| account_fax | TEXT | Account Fax | salesforce |
| account_industry | TEXT | Account Industry | salesforce |
| account_is_deleted | BOOLEAN | Account Deleted | salesforce |
| account_jigsaw | TEXT | Account Data.com Key | salesforce |
| account_jigsaw_company_id | TEXT | Account Jigsaw Company ID | salesforce |
| account_last_activity_date | TEXT | Account Last Activity | salesforce |
| account_last_modified_by_id | TEXT | Account Last Modified By ID | salesforce |
| account_last_modified_date | DATE | Account Last Modified Date | salesforce |
| account_last_referenced_date | DATE | Account Last Referenced Date | salesforce |
| account_last_viewed_date | DATE | Account Last Viewed Date | salesforce |
| account_master_record_id | TEXT | Account Master Record ID | salesforce |
| account_number_of_employees | NUMERIC | Account Employees | salesforce |
| account_operating_hours_id | TEXT | Account Operating Hour ID | salesforce |
| account_owner_id | TEXT | Account Owner ID | salesforce |
| account_parent_id | TEXT | Account Parent Account ID | salesforce |
| account_phone | TEXT | Account Phone | salesforce |
| account_photo_url | TEXT | Account Photo URL | salesforce |
| account_shipping_address | TEXT | Account Shipping Address | salesforce |
| account_shipping_city | TEXT | Account Shipping City | salesforce |
| account_shipping_country | TEXT | Account Shipping Country | salesforce |
| account_shipping_geocode_accuracy | TEXT | Account Shipping Geocode Accuracy | salesforce |
| account_shipping_latitude | NUMERIC | Account Shipping Latitude | salesforce |
| account_shipping_longitude | NUMERIC | Account Shipping Longitude | salesforce |
| account_shipping_postal_code | TEXT | Account Shipping Zip/Postal Code | salesforce |
| account_shipping_state | TEXT | Account Shipping State/Province | salesforce |
| account_shipping_street | TEXT | Account Shipping Street | salesforce |
| account_sic_desc | TEXT | Account SIC Description | salesforce |
| account_system_modstamp | TEXT | Account System Modstamp | salesforce |
| account_website | TEXT | Account Website | salesforce |
| campaign_actual_cost | NUMERIC | Campaign Actual Cost in Campaign | salesforce |
| campaign_amount_all_opportunities | NUMERIC | Campaign Value Opportunities in Campaign | salesforce |
| campaign_amount_won_opportunities | NUMERIC | Campaign Value Won Opportunities in Campaign | salesforce |
| campaign_budgeted_cost | NUMERIC | Campaign Budgeted Cost in Campaign | salesforce |
| campaign_campaign_member_record_type_id | TEXT | Campaign Record Type ID | salesforce |
| campaign_created_by_id | TEXT | Campaign Created By ID | salesforce |
| campaign_created_date | DATE | Campaign Created Date | salesforce |
| campaign_description | TEXT | Campaign Description | salesforce |
| campaign_expected_response | NUMERIC | Campaign Expected Response (%) | salesforce |
| campaign_expected_revenue | NUMERIC | Campaign Expected Revenue in Campaign | salesforce |
| campaign_is_active | BOOLEAN | Campaign Active | salesforce |
| campaign_is_deleted | BOOLEAN | Campaign Deleted | salesforce |
| campaign_last_activity_date | TEXT | Campaign Last Activity | salesforce |
| campaign_last_modified_by_id | TEXT | Campaign Last Modified By ID | salesforce |
| campaign_last_modified_date | DATE | Campaign Last Modified Date | salesforce |
| campaign_last_referenced_date | DATE | Campaign Last Referenced Date | salesforce |
| campaign_last_viewed_date | DATE | Campaign Last Viewed Date | salesforce |
| campaign_number_of_contacts | NUMERIC | Campaign Contacts in Campaign | salesforce |
| campaign_number_of_converted_leads | NUMERIC | Campaign Converted Leads in Campaign | salesforce |
| campaign_number_of_leads | NUMERIC | Campaign Leads in Campaign | salesforce |
| campaign_number_of_opportunities | NUMERIC | Campaign Opportunities in Campaign | salesforce |
| campaign_number_of_responses | NUMERIC | Campaign Responses in Campaign | salesforce |
| campaign_number_of_won_opportunities | NUMERIC | Campaign Won Opportunities in Campaign | salesforce |
| campaign_number_sent | NUMERIC | Campaign Num Sent in Campaign | salesforce |
| campaign_owner_id | TEXT | Campaign Owner ID | salesforce |
| campaign_parent_id | TEXT | Campaign Parent Campaign ID | salesforce |
| campaign_system_modstamp | TEXT | Campaign System Modstamp | salesforce |
| contact_accountid | TEXT | Contact Account ID | salesforce |
| contact_assistantname | TEXT | Contact Assistants Name | salesforce |
| contact_assistantphone | TEXT | Contact Assitants Phone Number | salesforce |
| contact_birthdate | DATE | Contact Birthdate | salesforce |
| contact_createdby | TEXT | Contact Created By | salesforce |
| contact_createddate | DATE | Contact Creation Date | salesforce |
| contact_date | DATE | Contact Date | salesforce |
| contact_department | TEXT | Contact Department | salesforce |
| contact_description | TEXT | Contact Description | salesforce |
| contact_emailbounceddate | TIMESTAMP | Contact Email Bounced Date | salesforce |
| contact_emailbouncedreason | TEXT | Contact Email Bounced Reason | salesforce |
| contact_homephone | TEXT | Contact Home Phone | salesforce |
| contact_isdeleted | TEXT | Contact Is Deleted | salesforce |
| contact_isemailbounced | TEXT | Contact Is Email Bounced | salesforce |
| contact_lastactivitydate | DATE | Contact Last Activity Date | salesforce |
| contact_leadsource | TEXT | Contact Lead Source | salesforce |
| contact_mailingcity | TEXT | Contact Mailing City | salesforce |
| contact_mailingcountry | TEXT | Contact Mailing Country | salesforce |
| contact_mailingpostalcode | TEXT | Contact Mailing Postal Code | salesforce |
| contact_mailingstate | TEXT | Contact Mailing State | salesforce |
| contact_mailingstreet | TEXT | Contact Mailing Street | salesforce |
| contact_name | TEXT | Contact Name | salesforce |
| contact_othercity | TEXT | Contact Other City | salesforce |
| contact_othercountry | TEXT | Contact Other Country | salesforce |
| contact_otherphone | TEXT | Contact Other Phone | salesforce |
| contact_otherpostalcode | TEXT | Contact Other Postal Code | salesforce |
| contact_otherstate | TEXT | Contact Other State | salesforce |
| contact_otherstreet | TEXT | Contact Other Street | salesforce |
| contact_ownerid | TEXT | Contact Owner ID | salesforce |
| contact_reportstoid | TEXT | Contact Reports to ID | salesforce |
| contact_title | TEXT | Contact Title | salesforce |
| lead_address | TEXT | Lead Address | salesforce |
| lead_annual_revenue | NUMERIC | Lead Annual Revenue | salesforce |
| lead_city | TEXT | Lead City | salesforce |
| lead_company | TEXT | Lead Company | salesforce |
| lead_converted_account_id | TEXT | Lead Converted Account ID | salesforce |
| lead_converted_contact_id | TEXT | Lead Converted Contact ID | salesforce |
| lead_converted_date | DATE | Lead Converted Date | salesforce |
| lead_converted_opportunity_id | TEXT | Lead Converted Opportunity ID | salesforce |
| lead_country | TEXT | Lead Country | salesforce |
| lead_created_by_id | TEXT | Lead Created By ID | salesforce |
| lead_created_date | DATE | Lead Created Date | salesforce |
| lead_description | TEXT | Lead Description | salesforce |
| lead_email | TEXT | Lead Email | salesforce |
| lead_email_bounced_date | DATE | Lead Email Bounced Date | salesforce |
| lead_email_bounced_reason | TEXT | Lead Email Bounced Reason | salesforce |
| lead_first_name | TEXT | Lead First Name | salesforce |
| lead_geocode_accuracy | TEXT | Lead Geocode Accuracy | salesforce |
| lead_id | TEXT | Lead ID | salesforce |
| lead_individual_id | TEXT | Lead Individual ID | salesforce |
| lead_industry | TEXT | Lead Industry | salesforce |
| lead_is_converted | BOOLEAN | Lead Converted | salesforce |
| lead_is_deleted | BOOLEAN | Lead Deleted | salesforce |
| lead_is_unread_by_owner | TEXT | Lead Unread By Owner | salesforce |
| lead_jigsaw | TEXT | Lead Data.com Key | salesforce |
| lead_jigsaw_contact_id | TEXT | Lead Jigsaw Contact ID | salesforce |
| lead_last_activity_date | TEXT | Lead Last Activity | salesforce |
| lead_last_modified_by_id | TEXT | Lead Last Modified By ID | salesforce |
| lead_last_modified_date | DATE | Lead Last Modified Date | salesforce |
| lead_last_name | TEXT | Lead Last Name | salesforce |
| lead_last_referenced_date | DATE | Lead Last Referenced Date | salesforce |
| lead_last_viewed_date | DATE | Lead Last Viewed Date | salesforce |
| lead_latitude | NUMERIC | Lead Latitude | salesforce |
| lead_lead_source | TEXT | Lead Source | salesforce |
| lead_longitude | NUMERIC | Lead Longitude | salesforce |
| lead_master_record_id | TEXT | Lead Master Record ID | salesforce |
| lead_name | TEXT | Lead Full Name | salesforce |
| lead_number_of_employees | NUMERIC | Lead Employees | salesforce |
| lead_owner_id | TEXT | Lead Owner ID | salesforce |
| lead_phone | TEXT | Lead Phone | salesforce |
| lead_photo_url | TEXT | Lead Photo URL | salesforce |
| lead_postal_code | TEXT | Lead Zip/Postal Code | salesforce |
| lead_rating | TEXT | Lead Rating | salesforce |
| lead_salutation | TEXT | Lead Salutation | salesforce |
| lead_state | TEXT | Lead State/Province | salesforce |
| lead_status | TEXT | Lead Status | salesforce zoho |
| lead_street | TEXT | Lead Street | salesforce |
| lead_system_modstamp | TEXT | Lead System Modstamp | salesforce |
| lead_title | TEXT | Lead Title | salesforce |
| lead_website | TEXT | Lead Website | salesforce |
| opportunity_account_id | TEXT | Opportunity Account ID | salesforce |
| opportunity_amount | NUMERIC | Opportunity Amount | salesforce |
| opportunity_campaign_id | TEXT | Opportunity Campaign ID | salesforce |
| opportunity_close_date | DATE | Opportunity Close Date | salesforce |
| opportunity_contact_id | TEXT | Opportunity Contact ID | salesforce |
| opportunity_created_by_id | TEXT | Opportunity Created By ID | salesforce |
| opportunity_created_date | DATE | Opportunity Created Date | salesforce |
| opportunity_description | TEXT | Opportunity Description | salesforce |
| opportunity_fiscal | TEXT | Opportunity Fiscal Period | salesforce |
| opportunity_fiscal_quarter | NUMERIC | Opportunity Fiscal Quarter | salesforce |
| opportunity_fiscal_year | NUMERIC | Opportunity Fiscal Year | salesforce |
| opportunity_forecast_category | TEXT | Opportunity Forecast Category | salesforce |
| opportunity_forecast_category_name | TEXT | Opportunity Forecast Category Name | salesforce |
| opportunity_has_open_activity | BOOLEAN | Opportunity Has Open Activity | salesforce |
| opportunity_has_opportunity_line_item | BOOLEAN | Opportunity Has Line Item | salesforce |
| opportunity_has_overdue_task | BOOLEAN | Opportunity Has Overdue Task | salesforce |
| opportunity_id | TEXT | Opportunity ID | salesforce |
| opportunity_is_closed | BOOLEAN | Opportunity Closed | salesforce |
| opportunity_is_deleted | BOOLEAN | Opportunity Deleted | salesforce |
| opportunity_is_won | BOOLEAN | Opportunity Won | salesforce |
| opportunity_last_activity_date | DATE | Opportunity Last Activity | salesforce |
| opportunity_last_amount_changed_history_id | DATE | Opportunity Amount Changed History ID | salesforce |
| opportunity_last_close_date_changed_history_id | TEXT | Opportunity Last Close Date Changed | salesforce |
| opportunity_last_modified_by_id | TEXT | Opportunity Last Modified By ID | salesforce |
| opportunity_last_modified_date | DATE | Opportunity Last Modified Date | salesforce |
| opportunity_last_referenced_date | DATE | Opportunity Last Referenced Date | salesforce |
| opportunity_last_viewed_date | DATE | Opportunity Last Viewed Date | salesforce |
| opportunity_lead_source | TEXT | Opportunity Lead Source | salesforce |
| opportunity_name | TEXT | Opportunity Name | salesforce |
| opportunity_next_step | TEXT | Opportunity Next Step | salesforce |
| opportunity_owner_id | TEXT | Opportunity Owner ID | salesforce |
| opportunity_pricebook2_id | TEXT | Opportunity Price Book ID | salesforce |
| opportunity_probability | NUMERIC | Opportunity Probability (%) | salesforce |
| opportunity_stage_name | TEXT | Opportunity Stage | salesforce |
| opportunity_system_modstamp | TEXT | Opportunity System Modstamp | salesforce |
| opportunity_type | TEXT | Opportunity Type | salesforce |
| task_account_id | TEXT | Task Account ID | salesforce |
| task_activity_date | DATE | Task Due Date Only | salesforce |
| task_call_disposition | TEXT | Task Call Result | salesforce |
| task_call_duration_in_seconds | NUMERIC | Task Call Duration | salesforce |
| task_call_object | TEXT | Task Call Object Identifier | salesforce |
| task_call_type | TEXT | Task Call Type | salesforce |
| task_completed_date_time | DATE | Task Completed Date | salesforce |
| task_created_by_id | TEXT | Task Created By ID | salesforce |
| task_created_date | DATE | Task Created Date | salesforce |
| task_description | TEXT | Task Description | salesforce |
| task_id | TEXT | Task Activity ID | salesforce |
| task_is_archived | BOOLEAN | Task Archived | salesforce |
| task_is_closed | BOOLEAN | Task Closed | salesforce |
| task_is_deleted | BOOLEAN | Task Deleted | salesforce |
| task_is_high_priority | BOOLEAN | Task High Priority | salesforce |
| task_is_recurrence | BOOLEAN | Task Create Recurring Series of Tasks | salesforce |
| task_is_reminder_set | BOOLEAN | Task Reminder Set | salesforce |
| task_last_modified_by_id | TEXT | Task Last Modified By ID | salesforce |
| task_last_modified_date | DATE | Task Last Modified Date | salesforce |
| task_owner_id | TEXT | Task Assigned To ID | salesforce |
| task_priority | TEXT | Task Priority | salesforce |
| task_recurrence_activity_id | TEXT | Task Recurrence Activity ID | salesforce |
| task_recurrence_day_of_month | NUMERIC | Task Recurrence Day of Month | salesforce |
| task_recurrence_day_of_week_mask | NUMERIC | Task Recurrence Day of Week Mask | salesforce |
| task_recurrence_end_date_only | TEXT | Task Recurrence End | salesforce |
| task_recurrence_instance | TEXT | Task Recurrence Instance | salesforce |
| task_recurrence_interval | NUMERIC | Task Recurrence Interval | salesforce |
| task_recurrence_month_of_year | TEXT | Task Recurrence Month of Year | salesforce |
| task_recurrence_regenerated_type | TEXT | Task Repeat This Task | salesforce |
| task_recurrence_start_date_only | TEXT | Task Recurrence Start | salesforce |
| task_recurrence_time_zone_sid_key | TEXT | Task Recurrence Time Zone | salesforce |
| task_recurrence_type | TEXT | Task Recurrence Type | salesforce |
| task_reminder_date_time | TEXT | Task Reminder Date/Time | salesforce |
| task_status | TEXT | Task Status | salesforce |
| task_subject | TEXT | Task Subject | salesforce |
| task_system_modstamp | TEXT | Task System Modstamp | salesforce |
| task_task_subtype | TEXT | Task Subtype | salesforce |
| task_what_id | TEXT | Task Related To ID | salesforce |
| task_who_id | TEXT | Task Name ID | salesforce |
| anchor | TEXT | Anchor | searchconsole |
| branded_vs_nonbranded | TEXT | Branded vs Non-Branded | searchconsole |
| countryname | TEXT | Country Name | searchconsole |
| errors | NUMERIC | Errors | searchconsole |
| indexed | NUMERIC | Indexed | searchconsole |
| is_sitemaps_index | BOOLEAN | Is sitemaps index | searchconsole |
| last_downloaded | DATE | Last downloaded | searchconsole |
| last_submitted | DATE | Last submitted | searchconsole |
| page | TEXT | Page | searchconsole |
| path | TEXT | Path | searchconsole |
| pathlevel1 | TEXT | pagePathlevel1 | searchconsole |
| pathlevel2 | TEXT | pagePathlevel2 | searchconsole |
| pathlevel3 | TEXT | pagePathlevel3 | searchconsole |
| pathlevel4 | TEXT | pagePathlevel4 | searchconsole |
| position | NUMERIC | Position | searchconsole |
| position_page | NUMERIC | Average SERP position | searchconsole |
| protocol | TEXT | Protocol | searchconsole |
| query | TEXT | Search Query | searchconsole |
| queryparams | TEXT | Query params | searchconsole |
| search_appearance | TEXT | Search Appearance | searchconsole |
| search_type | TEXT | Search type | searchconsole |
| submitted | NUMERIC | Submitted | searchconsole |
| warnings | NUMERIC | Warnings | searchconsole |
| words_in_query | NUMERIC | Words in Query | searchconsole |
| customer_created_at | TIMESTAMP | Customer Created at (Timestamp) | shopify |
| customer_currency | TEXT | Customer Currency | shopify |
| customer_date | DATE | Customer Created At (Date) | shopify |
| customer_email | TEXT | Customer E-Mail Address | shopify |
| customer_first_name | TEXT | Customer First Name | shopify |
| customer_id | NUMERIC | Customer ID | shopify |
| customer_last_name | TEXT | Customer Last Name | shopify |
| customer_last_order_id | NUMERIC | Customer Last Order ID | shopify |
| customer_last_order_name | TEXT | Customer Last Order Name | shopify |
| customer_multipass_identifier | NUMERIC | Customer Multipass Identifier | shopify |
| customer_note | TEXT | Customer Note | shopify |
| customer_orders_count | NUMERIC | Customer Orders Count | shopify |
| customer_phone | TEXT | Customer Phone Number | shopify |
| customer_state | TEXT | Customer state | shopify |
| customer_tags | TEXT | Customer Tags | shopify |
| customer_tax_exempt | BOOLEAN | Customer Tax Exempt | shopify |
| customer_total_spent | NUMERIC | Customer Total Spent | shopify |
| customer_updated_at | TIMESTAMP | Customer Updated at (Timestamp) | shopify |
| customer_verified_email | BOOLEAN | Customer Email Verified | shopify |
| line_item__discount_allocations | TEXT | Line Item Discount Allocations | shopify |
| line_item__duties | TEXT | Line Item Duties | shopify |
| line_item__fulfillable_quantity | TEXT | Line Item Fulfillable Quantity | shopify |
| line_item__fulfillment_service | TEXT | Line Item Fulfillment Service | shopify |
| line_item__fulfillment_status | TEXT | Line Item Fulfillment Status | shopify |
| line_item__gift_card | TEXT | Line Item Gift Card | shopify |
| line_item__grams | TEXT | Line Item Grams | shopify |
| line_item__id | TEXT | Line Item Id | shopify |
| line_item__name | TEXT | Line Item Name | shopify |
| line_item__origin_location | TEXT | Line Item Origin Location | shopify |
| line_item__price | TEXT | Line Item Price | shopify |
| line_item__price_set | TEXT | Line Item Price Set | shopify |
| line_item__product_id | TEXT | Line Item Product Id | shopify |
| line_item__properties | TEXT | Line Item Properties | shopify |
| line_item__quantity | TEXT | Line Item Quantity | shopify |
| line_item__requires_shipping | TEXT | Line Item Requires Shipping | shopify |
| line_item__sku | TEXT | Line Item SKU | shopify |
| line_item__tax_lines | TEXT | Line Item Tax Lines | shopify |
| line_item__taxable | TEXT | Line Item Taxable | shopify |
| line_item__tip_payment_gateway | TEXT | Line Item Tip Payment Gateway | shopify |
| line_item__tip_payment_method | TEXT | Line Item Tip Payment Method | shopify |
| line_item__title | TEXT | Line Item Title | shopify |
| line_item__total_discount | TEXT | Line Item Total Discount | shopify |
| line_item__total_discount_set | TEXT | Line Item Total Discount Set | shopify |
| line_item__variant_id | TEXT | Line Item Variant ID | shopify |
| line_item__variant_title | TEXT | Line Item Variant Title | shopify |
| line_item__vendor | TEXT | Line Item Vendor | shopify |
| order_app_id | NUMERIC | Order App ID | shopify |
| order_cancel_reason | TEXT | Order Cancel Reason | shopify |
| order_cancelled_at | TIMESTAMP | Order Cancelled At | shopify |
| order_closed_at | TIMESTAMP | Order Closed At | shopify |
| order_count | NUMERIC | Order Count | shopify |
| order_created_at | TIMESTAMP | Order Created At | shopify |
| order_currency | TEXT | Order Currency | shopify |
| order_current_subtotal_price | NUMERIC | Order Current Subtotal Price | shopify |
| order_current_total_discounts | NUMERIC | Order Current Total Discounts | shopify |
| order_current_total_price | NUMERIC | Order Current Total Price | shopify |
| order_current_total_tax | NUMERIC | Order Current Total Tax | shopify |
| order_email | TEXT | Order Email | shopify |
| order_financial_status | TEXT | Order Payment Status | shopify |
| order_fulfillable_quantity | NUMERIC | Order Fullfillable Quantity | shopify |
| order_fulfillment_service | TEXT | Order Fulfillment Service | shopify |
| order_gross_sales | NUMERIC | Order Gross Sales | shopify |
| order_inventory_item_cost | NUMERIC | Total invetory item cost of an order | shopify |
| order_inventory_item_id | NUMERIC | Inventory Item Id | shopify |
| order_line_items | TEXT | Order Line Items | shopify |
| order_net_margin | NUMERIC | Order Net Margin | shopify |
| order_net_sales | NUMERIC | Order Net Sales | shopify |
| order_note | TEXT | Order note | shopify |
| order_product_price | NUMERIC | Order Product Price | shopify |
| order_quantity | NUMERIC | Order Quantity | shopify |
| order_refunds | TEXT | Order Refunds | shopify |
| order_refunds_net | NUMERIC | Aggregated Order Refunds Net | shopify |
| order_refunds_subtotal | NUMERIC | Aggregated Order Refunds Subtotal | shopify |
| order_refunds_total_tax | NUMERIC | Aggregated Order Refunds Total Tax | shopify |
| order_sales_channel | NUMERIC | Order Sales Channel (A duplicate of `order_app_id`) | shopify |
| order_tags | TEXT | Order tags | shopify |
| order_total_discounts | NUMERIC | Order Total Discounts | shopify |
| order_total_discounts_set | NUMERIC | Order Total Discounts Set | shopify |
| order_total_price | NUMERIC | Order Total Price | shopify |
| order_updated_at | TIMESTAMP | Order Updated At | shopify |
| conversion_achievement_unlocked | NUMERIC | Achievement Unlocked (Conversion Event) | snapchat |
| conversion_ad_click | NUMERIC | Ad Click (Conversion Event) | snapchat |
| conversion_ad_view | NUMERIC | Ad View (Conversion Event) | snapchat |
| conversion_add_billing | NUMERIC | Add Billing (Conversion Event) | snapchat |
| conversion_add_cart | NUMERIC | Add to Cart (Conversion Event) | snapchat |
| conversion_add_to_wishlist | NUMERIC | Add to Wishlist (Conversion Event) | snapchat |
| conversion_app_opens | NUMERIC | App Open (Conversion Event) | snapchat |
| conversion_complete_tutorial | NUMERIC | Complete Tutorial (Conversion Event) | snapchat |
| conversion_invite | NUMERIC | Invite (Conversion Event) | snapchat |
| conversion_level_completes | NUMERIC | Level Complete (Conversion Event) | snapchat |
| conversion_list_view | NUMERIC | List View (Conversion Event) | snapchat |
| conversion_login | NUMERIC | Login (Conversion Event) | snapchat |
| conversion_page_views | NUMERIC | Page View (Conversion Event) | snapchat |
| conversion_purchases | NUMERIC | Purchases (Conversion Event) | snapchat |
| conversion_purchases_value | NUMERIC | Purchase Value | snapchat |
| conversion_reserve | NUMERIC | Reserve (Conversion Event) | snapchat |
| conversion_save | NUMERIC | Save (Conversion Event) | snapchat |
| conversion_searches | NUMERIC | Search (Conversion Event) | snapchat |
| conversion_share | NUMERIC | Share (Conversion Event) | snapchat |
| conversion_sign_ups | NUMERIC | Sign Up (Conversion Event) | snapchat |
| conversion_spend_credits | NUMERIC | Spent Credits (Conversion Event) | snapchat |
| conversion_start_checkout | NUMERIC | Start Checkout (Conversion Event) | snapchat |
| conversion_start_trial | NUMERIC | Start Trial (Conversion Event) | snapchat |
| conversion_subscribe | NUMERIC | Subscribe(Conversion Event) | snapchat |
| conversion_view_content | NUMERIC | View Content (Conversion Event) | snapchat |
| conversion_visit | NUMERIC | Visit (Conversion Event) | snapchat |
| custom_event_1 | NUMERIC | Custom Event 1 (Conversion Event) | snapchat |
| custom_event_2 | NUMERIC | Custom Event 2 (Conversion Event) | snapchat |
| custom_event_3 | NUMERIC | Custom Event 3 (Conversion Event) | snapchat |
| custom_event_4 | NUMERIC | Custom Event 4 (Conversion Event) | snapchat |
| custom_event_5 | NUMERIC | Custom Event 5 (Conversion Event) | snapchat |
| screen_time_millis | NUMERIC | Time Spent (milliseconds) | snapchat |
| swipe_up_percent | NUMERIC | Swipe Up Rate | snapchat |
| swipes | NUMERIC | Swipe Ups | snapchat |
| video_views_time_based | NUMERIC | Video Views (View Time Only) | snapchat |
| view_completion | NUMERIC | Video Views to Completion | snapchat |
| description | TEXT | Description | stripe |
| fee | NUMERIC | Transaction fee | stripe |
| net | NUMERIC | Net Amount | stripe |
| campaigns_num | NUMERIC | Campaigns Num | taboola |
| cpa_actions_num | NUMERIC | Cpa Actions Num | taboola |
| cpa_actions_num_from_clicks | NUMERIC | CPA Actions Num From Clicks | taboola |
| cpa_actions_num_from_views | NUMERIC | CPA Actions Num From Views | taboola |
| cpa_clicks | NUMERIC | CPA Clicks | taboola |
| cpa_conversion_rate | NUMERIC | CPA Conversion Rate | taboola |
| cpa_conversion_rate_clicks | NUMERIC | CPA Conversion Rate Clicks | taboola |
| cpa_conversion_rate_views | NUMERIC | CPA Conversion Rate Views | taboola |
| cpa_views | NUMERIC | CPA Views | taboola |
| spent | NUMERIC | Spent | taboola |
| vcpm | NUMERIC | VCPM | taboola |
| vctr | NUMERIC | VCTR | taboola |
| visible_impressions | NUMERIC | Visible Impressions | taboola |
| ac | TEXT | AC | tiktok |
| average_video_play | NUMERIC | Video Average Watch Time Per Video View | tiktok |
| average_video_play_per_user | NUMERIC | Video Average Watch Time Per Person | tiktok |
| interest_category | TEXT | Interest Category | tiktok |
| platform | TEXT | Platform | tiktok |
| play_duration_2s | NUMERIC | 2-Second Video Views | tiktok |
| play_duration_6s | NUMERIC | 6-Second Video Views | tiktok |
| play_first_quartile | NUMERIC | Video Views at 25% | tiktok |
| play_over | NUMERIC | Video Views at 100% | tiktok |
| play_third_quartile | NUMERIC | Video Views at 75% | tiktok |
| total_play | NUMERIC | Video Views | tiktok |
| app_clicks | NUMERIC | App Clicks | twitter |
| card_engagements | NUMERIC | Card Engagements | twitter |
| media_engagements | NUMERIC | Media Engagements | twitter |
| media_views | NUMERIC | Media Views | twitter |
| promoted_tweet_id | TEXT | Promoted Tweet ID | twitter |
| qualified_impressions | NUMERIC | Qualified Impressions | twitter |
| replies | NUMERIC | Replies | twitter |
| retweets | NUMERIC | Retweets | twitter |
| twitter_handle | TEXT | Twitter Handle | twitter |
| url_clicks | NUMERIC | url_clicks | twitter |
| video_15s_views | NUMERIC | Video 15s views | twitter |
| video_3s100pct_views | NUMERIC | Video 3s100pct views | twitter |
| video_6s_views | NUMERIC | Video 6s views | twitter |
| video_content_starts | NUMERIC | Video content starts | twitter |
| video_cta_clicks | NUMERIC | Video cta clicks | twitter |
| video_total_views | NUMERIC | Video total views | twitter |
| author_id | TEXT | Author ID | twitter_organic |
| conversation_id | TEXT | Conversation ID | twitter_organic |
| impression_count | TEXT | Impression count | twitter_organic |
| in_reply_to_user_id | TEXT | In reply to user id | twitter_organic |
| lang | TEXT | Lang | twitter_organic |
| like_count | TEXT | Like count | twitter_organic |
| reply_count | TEXT | Reply count | twitter_organic |
| reply_settings | TEXT | Reply settings | twitter_organic |
| retweet_count | TEXT | Retweet count | twitter_organic |
| text | TEXT | Text | twitter_organic |
| tweet_id | TEXT | Tweet ID | twitter_organic |
| url_link_clicks | TEXT | Url link clicks | twitter_organic |
| user_profile_clicks | TEXT | User profile clicks | twitter_organic |
| first_visited_time | TEXT | First Visited Time | zoho |
| first_visited_url | TEXT | First Visited URL | zoho |
| onboarding_completed | TEXT | Onboarding Completed | zoho |
| onboarding_started | TEXT | Onboarding Started | zoho |
| referrer | TEXT | Referrer | zoho |
| trial_started_date | TEXT | Trial Started Date | zoho |
AdRoll Connector
Sample
https://connectors.windsor.ai/adroll?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv
Fields
| ID | Type | Name | Description |
|---|---|---|---|
| adnetwork_conversions | NUMERIC | Ad Network Conversions (alias for Conversions) | The number of conversions revenue brought in from AdRoll visitors. Only trackable visitors are counted. |
| adnetwork_revenue | NUMERIC | Ad Network Revenue (alias for Total conversion value) | The amount of conversion revenue brought in from AdRoll visitors. Only trackable visitors are counted. Default currency is USD. |
| campaign | TEXT | Campaign | The Campaign Name |
| clicks | NUMERIC | Clicks | The Number of Clicks |
| conversions | NUMERIC | Conversions | The number of conversions revenue brought in from AdRoll visitors. Only trackable visitors are counted. |
| date | DATE | Date | The Date |
| impressions | NUMERIC | impressions | The Number of Impressions Served |
| revenue | NUMERIC | Revenue | The amount of conversion revenue brought in from AdRoll visitors. Only trackable visitors are counted. Default currency is USD. |
| spend | NUMERIC | Spend | The Media Spend |
| totalcost | NUMERIC | Total Cost | The Media Spend (Duplicate) |
Amazon Seller Central / Amazon MWS Connector
Sample
https://connectors.windsor.ai/amazon_mws?api_key=[your API key]&date_preset=last_7d&fields=date,product,transactions,transactionrevenue,marketplace,item_status&_renderer=csv
The Amazon Seller Central / Amazon MWS connector lets you pull Amazon Seller Central data on a transaction level. If you specify the fields
date_from and date_to it will filter for a date range in which the products were purchased.Fields
| ID | Type | Name | Description |
|---|---|---|---|
| afn_fulfillable_quantity | TEXT | Afn Fulfillable Quantity | Afn fulfillable quantity |
| afn_future_supply_buyable | TEXT | Afn Future Supply Buyable | Afn future supply buyable |
| afn_inbound_receiving_quantity | TEXT | Afn Inbound Receiving Quantity | Afn inbound receiving quantity |
| afn_inbound_shipped_quantity | TEXT | Afn Inbound Shipped Quantity | Afn inbound shipped quantity |
| afn_inbound_working_quantity | TEXT | Afn Inbound Working Quantity | Afn inbound working quantity |
| afn_listing_exists | TEXT | Afn Listing Exists | Afn listing exists |
| afn_researching_quantity | TEXT | Afn Researching Quantity | Afn researching quantity |
| afn_reserved_future_supply | TEXT | Afn Reserved Future Supply | Afn reserved future supply |
| afn_reserved_quantity | TEXT | Afn Reserved Quantity | Afn reserved quantity |
| afn_total_quantity | TEXT | Afn Total Quantity | Afn total quantity |
| afn_unsellable_quantity | TEXT | Afn Unsellable Quantity | Afn unsellable quantity |
| afn_warehouse_quantity | TEXT | Afn Warehouse Quantity | Afn warehouse quantity |
| amazon_order_id | TEXT | Amazon Order ID | The Amazon Order ID. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report, FBA Reimbursements Report |
| amazon_order_item_id | TEXT | Amazon Order Item Id | Amazon order item id |
| amount_per_unit | NUMERIC | Amount Per Unit | Amount per unit. Report: FBA Reimbursements Report |
| amount_total | NUMERIC | Amount Total | Amount total. Report: FBA Reimbursements Report |
| approval_date | TEXT | Approval Date | Approval date. Report: FBA Reimbursements Report |
| asin | TEXT | ASIN | Amazon Standard Identification Number, assigned by Amazon, FBA Returns Report, FBA Storage Fees Report, Flat File Orders By Order Date Report, FBA Fee Preview Report, FBA Fee Preview Report, FBA Reimbursements Report |
| asin_limit | TEXT | Asin Limit | Asin limit |
| brand | TEXT | Brand | Brand. Report: FBA Fee Preview Report |
| buyer_email | TEXT | Buyer Email | Buyer email. Report: FBA Amazon Fulfilled Shipments Report |
| campaign | TEXT | Campaign | Product group |
| cancelled_quantity | TEXT | Cancelled Quantity | Cancelled quantity. Report: FBA Removal Order Detail Report |
| carrier | TEXT | Carrier | Carrier. Report: FBA Amazon Fulfilled Shipments Report |
| condition | TEXT | Condition | Condition. Report: FBA Reimbursements Report |
| condition_type | TEXT | Condition Type | Condition type |
| currency | TEXT | Currency | Currency. Report: FBA Storage Fees Report, Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report, FBA Fee Preview Report, FBA Removal Order Detail Report |
| currency_unit | TEXT | Currency Unit | Currency unit. Report: FBA Reimbursements Report |
| date | DATE | Date | The Order Date |
| detailed_disposition | TEXT | Detailed Disposition | Detailed disposition. Report: FBA Returns Report |
| disposed_quantity | NUMERIC | Disposed Quantity | Disposed quantity. Report: FBA Removal Order Detail Report |
| disposition | TEXT | Disposition | Disposition. Report: FBA Inventory Event Detail Report, FBA Inventory Adjustments Report, FBA Inventory Adjustments Report, FBA Removal Order Detail Report |
| estimated_arrival_date | TEXT | Estimated Arrival Date | Estimated arrival date. Report: FBA Amazon Fulfilled Shipments Report |
| estimated_cost_savings_of_removal | NUMERIC | Estimated Cost Savings of Removal | Estimated Cost Savings of Removal |
| estimated_fee_total | NUMERIC | Estimated Fee Total | Estimated fee total. Report: FBA Fee Preview Report |
| estimated_monthly_storage_fee | NUMERIC | Estimated Monthly Storage Fee | Estimated Monthly Storage Fee. Report: FBA Storage Fees Report |
| estimated_order_handling_fee_per_order | NUMERIC | Estimated Order Handling Fee Per Order | Estimated order handling fee per order. Report: FBA Fee Preview Report |
| estimated_referral_fee_per_unit | NUMERIC | Estimated Referral Fee Per Unit | Estimated referral fee per unit. Report: FBA Fee Preview Report |
| estimated_variable_closing_fee | NUMERIC | Estimated Variable Closing Fee | Estimated variable closing fee. Report: FBA Fee Preview Report |
| expected_domestic_fulfilment_fee_per_unit | NUMERIC | Expected Domestic Fulfilment Fee Per Unit | Expected domestic fulfilment fee per unit. Report: FBA Fee Preview Report |
| expected_efn_fulfilment_fee_per_unit_de | NUMERIC | Expected Efn Fulfilment Fee Per Unit De | Expected efn fulfilment fee per unit de. Report: FBA Fee Preview Report |
| expected_efn_fulfilment_fee_per_unit_es | NUMERIC | Expected Efn Fulfilment Fee Per Unit Es | Expected efn fulfilment fee per unit es. Report: FBA Fee Preview Report |
| expected_efn_fulfilment_fee_per_unit_fr | NUMERIC | Expected Efn Fulfilment Fee Per Unit Fr | Expected efn fulfilment fee per unit fr. Report: FBA Fee Preview Report |
| expected_efn_fulfilment_fee_per_unit_it | NUMERIC | Expected Efn Fulfilment Fee Per Unit It | Expected efn fulfilment fee per unit it. Report: FBA Fee Preview Report |
| expected_efn_fulfilment_fee_per_unit_se | NUMERIC | Expected Efn Fulfilment Fee Per Unit Se | Expected efn fulfilment fee per unit se. Report: FBA Fee Preview Report |
| expected_efn_fulfilment_fee_per_unit_uk | NUMERIC | Expected Efn Fulfilment Fee Per Unit Uk | Expected efn fulfilment fee per unit uk. Report: FBA Fee Preview Report |
| fnsku | TEXT | FNSKU | The Fulfillment Network SKU. Report: FBA Inventory Event Detail Report,FBA Inventory Adjustments Report, FBA Inventory Adjustments Report, FBA Returns Report, FBA Storage Fees Report, FBA Fee Preview Report, FBA Reimbursements Report, FBA Removal Order Detail Report |
| fulfilled_by | TEXT | Fulfilled By | Fulfilled by. Report: FBA Fee Preview Report |
| fulfillment_center_id | TEXT | Fulfillment Center Id | Fulfillment center id. Report: FBA Inventory Adjustments Report, FBA Inventory Adjustments Report, FBA Returns Report, FBA Amazon Fulfilled Shipments Report |
| fulfillment_channel | TEXT | Fulfillment Channel | The Fulfillment Channel. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report |
| fulfillment_channel_sku | TEXT | Fulfillment Channel Sku | Fulfillment channel sku |
| gift_wrap_price | NUMERIC | Gift Wrap Price | The Price of the Gift Wrap. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report |
| gift_wrap_tax | NUMERIC | Gift Wrap Tax | The Tax of the Gift Wrap. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report |
| has_local_inventory | TEXT | Has Local Inventory | Has local inventory. Report: FBA Fee Preview Report |
| in_bound_quantity | TEXT | In Bound Quantity | In bound quantity |
| in_process_quantity | NUMERIC | In Process Quantity | In process quantity. Report: FBA Removal Order Detail Report |
| inbound_recommend_quantity | TEXT | Inbound Recommend Quantity | Inbound recommend quantity |
| inv_age_0_to_90_days | TEXT | Inv Age 0 To 90 Days | Inv age 0 to 90 days |
| inv_age_181_to_270_days | TEXT | Inv Age 181 To 270 Days | Inv age 181 to 270 days |
| inv_age_271_to_365_days | TEXT | Inv Age 271 To 365 Days | Inv age 271 to 365 days |
| inv_age_365_plus_days | TEXT | Inv Age 365 Plus Days | Inv age 365 plus days |
| inv_age_91_to_180_days | TEXT | Inv Age 91 To 180 Days | Inv age 91 to 180 days |
| is_business_order | BOOLEAN | Is business order | Whether or not this is a business order. Report: Flat File Orders By Order Date Report |
| is_hazmat | TEXT | Is Hazmat | Is hazmat |
| is_sold_by_ab | BOOLEAN | Sold by Amazon Business EU SARL | Is true if the items in this order were bought and re-sold by. Report: Flat File Orders By Order Date ReportAmazon Business EU SARL (ABEU) |
| item_package_weight | TEXT | Item Package Weight | Item package weight. Report: FBA Fee Preview Report |
| item_price | NUMERIC | Item Price | The Price of the Item. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report |
| item_promotion_discount | TEXT | Item Promotion Discount | Item promotion discount. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report |
| item_status | TEXT | Item Status | The Status of the Item. Report: Flat File Orders By Order Date Report |
| item_tax | NUMERIC | Item Tax | The Tax of the Item. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report |
| last_updated_date | DATE | Last Updated Date | Last Updated Date. Report: Flat File Orders By Order Date Report, FBA Removal Order Detail Report |
| length_and_girth | TEXT | Length And Girth | Length and girth. Report: FBA Fee Preview Report |
| license_plate_number | TEXT | License Plate Number | License plate number. Report: FBA Returns Report |
| longest_side | TEXT | Longest Side | Longest side. Report: FBA Storage Fees Report, FBA Fee Preview Report |
| lowest_afn_new_price | TEXT | Lowest Afn New Price | Lowest afn new price |
| lowest_afn_used_price | TEXT | Lowest Afn Used Price | Lowest afn used price |
| lowest_mfn_new_price | TEXT | Lowest Mfn New Price | Lowest mfn new price |
| lowest_mfn_used_price | TEXT | Lowest Mfn Used Price | Lowest mfn used price |
| marketplace | TEXT | Marketplace | The Amazon Seller Central Marketplace |
| marketplace_country | TEXT | Marketplace Country | Marketplace country. Report: FBA Returns Report |
| median_side | TEXT | Median Side | Median side. Report: FBA Storage Fees Report, FBA Fee Preview Report |
| merchant_order_id | TEXT | Merchant Order ID | The Merchant Order ID. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report |
| mfn_fulfillable_quantity | TEXT | Mfn Fulfillable Quantity | Mfn fulfillable quantity |
| mfn_listing_exists | TEXT | Mfn Listing Exists | Mfn listing exists |
| num_afn_new_sellers | TEXT | Num Afn New Sellers | Num afn new sellers |
| num_afn_used_sellers | TEXT | Num Afn Used Sellers | Num afn used sellers |
| order_channel | TEXT | Order Channel | The Order Channel. Report: Flat File Orders By Order Date Report |
| order_id | TEXT | Order Id | Order id. Report: FBA Returns Report, FBA Removal Order Detail Report |
| order_status | TEXT | Order Status | The Order Status. Report: Flat File Orders By Order Date Report, FBA Removal Order Detail Report |
| payments_date | TEXT | Payments Date | Payments date. Report: FBA Amazon Fulfilled Shipments Report |
| per_unit_volume | TEXT | Per Unit Volume | Per unit volume |
| price_designation | TEXT | Price Designation | The Price Designation. Report: Flat File Orders By Order Date Report |
| product | TEXT | Product Name | The Product Name. Report: FBA Inventory Event Detail Report,FBA Inventory Adjustments Report, FBA Returns Report, FBA Storage Fees Report, Flat File Orders By Order Date Report, FBA Fee Preview Report, FBA Reimbursements Report |
| product_group | TEXT | Product Group | Product group. Report: FBA Fee Preview Report |
| product_name | TEXT | Product Name (Duplicate) | The Product Name (Duplicate of Product). Report: FBA Inventory Event Detail Report,FBA Inventory Adjustments Report, FBA Inventory Adjustments Report, FBA Returns Report, FBA Storage Fees Report, Flat File Orders By Order Date Report, FBA Fee Preview Report, FBA Reimbursements Report |
| product_size_weight_band | TEXT | Product Size Weight Band | Product size weight band. Report: FBA Fee Preview Report |
| projected_ltsf_12_mo | TEXT | Projected Ltsf 12 Mo | Projected ltsf 12 mo |
| projected_ltsf_6_mo | TEXT | Projected Ltsf 6 Mo | Projected ltsf 6 mo |
| promotion_ids | TEXT | Promotion ID | The Promotion ID. Report: Flat File Orders By Order Date Report |
| purchase_date | DATE | Purchase Date | Purchase date. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report |
| purchase_order_number | TEXT | Purchaser Order Number | The Purchaser Order Number. Report: Flat File Orders By Order Date Report |
| qty_in_long_term_storage_program | TEXT | Qty In Long Term Storage Program | Qty in long term storage program |
| qty_to_be_charged_ltsf_12_mo | TEXT | Qty To Be Charged Ltsf 12 Mo | Qty to be charged ltsf 12 mo |
| qty_to_be_charged_ltsf_6_mo | TEXT | Qty To Be Charged Ltsf 6 Mo | Qty to be charged ltsf 6 mo |
| qty_with_removals_in_progress | TEXT | Qty With Removals In Progress | Qty with removals in progress |
| quantity | NUMERIC | Product Quantity | The Product Quantity. Report: FBA Inventory Event Detail Report, FBA Inventory Adjustments Report, FBA Inventory Adjustments Report, Flat File Orders By Order Date Report |
| quantity_available | TEXT | Quantity Available | Quantity available |
| quantity_for_local_fulfillment | TEXT | Quantity For Local Fulfillment | Quantity for local fulfillment |
| quantity_reimbursed_cash | NUMERIC | Quantity Reimbursed Cash | Quantity reimbursed cash. Report: FBA Reimbursements Report |
| quantity_reimbursed_inventory | NUMERIC | Quantity Reimbursed Inventory | Quantity reimbursed inventory. Report: FBA Reimbursements Report |
| quantity_reimbursed_total | NUMERIC | Quantity Reimbursed Total | Quantity reimbursed total. Report: FBA Reimbursements Report |
| quantity_shipped | TEXT | Quantity Shipped | Quantity shipped. Report: FBA Amazon Fulfilled Shipments Report |
| reason | TEXT | Reason | Reason. Report: FBA Inventory Adjustments Report, FBA Inventory Adjustments Report, FBA Returns Report, FBA Reimbursements Report |
| reimbursement_id | TEXT | Reimbursement Id | Reimbursement id. Report: FBA Reimbursements Report |
| removal_fee | NUMERIC | Removal Fee | Removal fee. Report: FBA Removal Order Detail Report |
| reporting_date | TEXT | Reporting Date | Reporting date. Report: FBA Amazon Fulfilled Shipments Report |
| requested_quantity | NUMERIC | Requested Quantity | Requested quantity. Report: FBA Removal Order Detail Report |
| return_date | TEXT | Return Date | Return date. Report: FBA Returns Report |
| sales_channel | TEXT | Sales Channel | The Sales Channel. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report |
| sales_price | TEXT | Sales Price | Sales price. Report: FBA Fee Preview Report |
| sales_rank | TEXT | Sales Rank | Sales rank |
| sellable_quantity | TEXT | Sellable Quantity | Sellable quantity |
| seller_sku | TEXT | Seller Sku | Seller sku |
| ship_city | TEXT | Shipping City | The Shipping City. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report |
| ship_country | TEXT | Shipping Country | The Shipping Country. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report |
| ship_postal_code | TEXT | Shipping Postal Code | The Shipping Postal Code. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report |
| ship_promotion_discount | TEXT | Ship Promotion Discount | Ship promotion discount. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report |
| ship_service_level | TEXT | Shipping Service Level | The Shipping Service Level. Report: Flat File Orders By Order Date Report |
| ship_state | TEXT | Shipping State | The Shipping State. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report |
| shipment_date | TEXT | Shipment Date | Shipment date. Report: FBA Amazon Fulfilled Shipments Report |
| shipment_id | TEXT | Shipment Id | Shipment id |
| shipment_item_id | TEXT | Shipment Item Id | Shipment item id |
| shipping_price | NUMERIC | Shipping Price | The Shipping Price. Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report |
| shipping_tax | TEXT | Shipping Tax | Shipping tax |
| shortest_side | TEXT | Shortest Side | Shortest side. Report: FBA Storage Fees Report, FBA Fee Preview Report |
| sku | TEXT | SKU | Stock Keeping Unit, assigned by the Amazon merchant. Report: FBA Inventory Event Detail Report, FBA Inventory Adjustments Report, FBA Inventory Adjustments Report, FBA Returns Report, Flat File Orders By Order Date Report, FBA Fee Preview Report, FBA Reimbursements Report, FBA Removal Order Detail Report |
| spend | NUMERIC | Spend | Estimated fee total. (duplicate) |
| status | TEXT | Status | Status. Report: FBA Returns Report |
| storage_rate | NUMERIC | Storage Rate | Storage Rate. Report: FBA Storage Fees Report |
| total_quantity | TEXT | Total Quantity | Total quantity |
| tracking_number | TEXT | Tracking Number | Tracking number. Report: FBA Amazon Fulfilled Shipments Report |
| transactionrevenue | NUMERIC | Transaction Revenue | The Transaction Revenue (Duplicate of Item Price). Report: Flat File Orders By Order Date Report, FBA Amazon Fulfilled Shipments Report |
| transactions | NUMERIC | Transactions | The Number of Transactions (Duplicate of Quantity). Report: FBA Inventory Event Detail Report, FBA Inventory Adjustments Report, FBA Inventory Adjustments Report, Flat File Orders By Order Date Report |
| unit_of_dimension | TEXT | Unit Of Dimension | Unit of dimension. Report: FBA Fee Preview Report |
| unit_of_weight | TEXT | Unit Of Weight | Unit of weight. Report: FBA Fee Preview Report |
| units_shipped_last_180_days | TEXT | Units Shipped Last 180 Days | Units shipped last 180 days |
| units_shipped_last_24_hrs | TEXT | Units Shipped Last 24 Hrs | Units shipped last 24 hrs |
| units_shipped_last_30_days | TEXT | Units Shipped Last 30 Days | Units shipped last 30 days |
| units_shipped_last_365_days | TEXT | Units Shipped Last 365 Days | Units shipped last 365 days |
| units_shipped_last_7_days | TEXT | Units Shipped Last 7 Days | Units shipped last 7 days |
| units_shipped_last_90_days | TEXT | Units Shipped Last 90 Days | Units shipped last 90 days |
| unsellable_quantity | TEXT | Unsellable Quantity | Unsellable quantity |
| url | TEXT | Url | Url. Report: Flat File Orders By Order Date Report |
| warehouse_condition_code | TEXT | Warehouse Condition Code | Warehouse condition code |
| weeks_of_cover_t180 | TEXT | Weeks Of Cover T180 | Weeks of cover t180 |
| weeks_of_cover_t30 | TEXT | Weeks Of Cover T30 | Weeks of cover t30 |
| weeks_of_cover_t365 | TEXT | Weeks Of Cover T365 | Weeks of cover t365 |
| weeks_of_cover_t7 | TEXT | Weeks Of Cover T7 | Weeks of cover t7 |
| weeks_of_cover_t90 | TEXT | Weeks Of Cover T90 | Weeks of cover t90 |
| your_price | TEXT | Your Price | Your price. Report: FBA Fee Preview Report |
Appnexus Connector
Sample
https://connectors.windsor.ai/appnexus?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv
Fields
| ID | Type | Name | Description |
|---|---|---|---|
| campaign | TEXT | Campaign | The Campaign Name |
| clicks | NUMERIC | Clicks | The Number of Clicks |
| date | DATE | Date | The Date |
| impressions | NUMERIC | Impressions | The Number of Impressions Served |
| spend | NUMERIC | Spend | The Media Spend |
| totalcost | NUMERIC | Total Cost | The Media Spend (Duplicate) |
Apple Search Ads Connector
Sample
https://connectors.windsor.ai/apple_search_ads?api_key=[your
API
key]&date_preset=last_7d&fields=date,campaign,clicks,installs,spend,impressions&_renderer=csv
Fields
| ID | Type | Name | Description |
|---|---|---|---|
| W | W | W | W |
AppsFlyer Connector
Sample API query
https://connectors.windsor.ai/appsflyer?api_key=[your API key]&date_preset=last_7d&fields=date,country,source,campaign,spend,sessions,clicks,impressions,transactions,transactionrevenue,loyal_users&_renderer=csv
Fields
To add any additional fields you can check the AppsFlyer documentation here
Here are some of the most commonly used API fields for AppsFlyer
Fields
| ID | Type | Name | Description |
|---|---|---|---|
| activity_average_arpdau | NUMERIC | ARPDAU | Average revenue per daily active user - the average revenue of a given day out of all unique users (requires access to the Master API) |
| activity_average_dau | NUMERIC | Activity Average DAU | Average daily active users (DAU) within the selected time frame (requires access to the Master API) |
| activity_average_dau_mau_rate | NUMERIC | Average DAU/MAU Rate | Average DAU/MAU rate (requires access to the Master API) |
| activity_average_mau | NUMERIC | Activity Average MAU | Average monthly active users within the selected time frame (one MAU day represents the unique users in the preceding 30 days) (requires access to the Master API) |
| activity_average_unique_users_af_add_to_cart | NUMERIC | Activity - Average Unique Users - af_add_to_cart | Average unique users performing a given event within the selected time frame, for the event 'af_add_to_cart' (requires access to the Master API) |
| activity_average_unique_users_af_complete_registration | NUMERIC | Activity - Average Unique Users - af_complete_registration | Average unique users performing a given event within the selected time frame, for the event 'af_complete_registration' (requires access to the Master API) |
| activity_average_unique_users_af_content_view | NUMERIC | Activity - Average Unique Users - af_content_view | Average unique users performing a given event within the selected time frame, for the event 'af_content_view' (requires access to the Master API) |
| activity_average_unique_users_af_initiated_checkout | NUMERIC | Activity - Average Unique Users - af_initiated_checkout | Average unique users performing a given event within the selected time frame, for the event 'af_initiated_checkout' (requires access to the Master API) |
| activity_average_unique_users_af_login | NUMERIC | Activity - Average Unique Users - af_login | Average unique users performing a given event within the selected time frame, for the event 'af_login' (requires access to the Master API) |
| activity_average_unique_users_af_purchase | NUMERIC | Activity - Average Unique Users - af_purchase | Average unique users performing a given event within the selected time frame, for the event 'af_purchase' (requires access to the Master API) |
| activity_event_counter_af_add_to_cart | NUMERIC | Activity - Event Counter - af_add_to_cart | Number of events generated by users within the selected time frame, for the event 'af_add_to_cart' (requires access to the Master API) |
| activity_event_counter_af_complete_registration | NUMERIC | Activity - Event Counter - af_complete_registration | Number of events generated by users within the selected time frame, for the event 'af_complete_registration' (requires access to the Master API) |
| activity_event_counter_af_content_view | NUMERIC | Activity - Event Counter - af_content_view | Number of events generated by users within the selected time frame, for the event 'af_content_view' (requires access to the Master API) |
| activity_event_counter_af_initiated_checkout | NUMERIC | Activity - Event Counter - af_initiated_checkout | Number of events generated by users within the selected time frame, for the event 'af_initiated_checkout' (requires access to the Master API) |
| activity_event_counter_af_login | NUMERIC | Activity - Event Counter - af_login | Number of events generated by users within the selected time frame, for the event 'af_login' (requires access to the Master API) |
| activity_event_counter_af_purchase | NUMERIC | Activity - Event Counter - af_purchase | Number of events generated by users within the selected time frame, for the event 'af_purchase' (requires access to the Master API) |
| activity_revenue | NUMERIC | Activity Revenue | Revenue reported within the selected time frame (requires access to the Master API) |
| activity_sales_in_usd_af_add_to_cart | NUMERIC | Activity - Sales in USD - af_add_to_cart | Revenue reported as part of the reported events within the selected time frame, for the events 'af_add_to_cart' (requires access to the Master API) |
| activity_sales_in_usd_af_complete_registration | NUMERIC | Activity - Sales in USD - af_complete_registration | Revenue reported as part of the reported events within the selected time frame, for the events 'af_complete_registration' (requires access to the Master API) |
| activity_sales_in_usd_af_content_view | NUMERIC | Activity - Sales in USD - af_content_view | Revenue reported as part of the reported events within the selected time frame, for the events 'af_content_view' (requires access to the Master API) |
| activity_sales_in_usd_af_initiated_checkout | NUMERIC | Activity - Sales in USD - af_initiated_checkout | Revenue reported as part of the reported events within the selected time frame, for the events 'af_initiated_checkout' (requires access to the Master API) |
| activity_sales_in_usd_af_login | NUMERIC | Activity - Sales in USD - af_login | Revenue reported as part of the reported events within the selected time frame, for the events 'af_login' (requires access to the Master API) |
| activity_sales_in_usd_af_purchase | NUMERIC | Activity - Sales in USD - af_purchase | Revenue reported as part of the reported events within the selected time frame, for the events 'af_purchase' (requires access to the Master API) |
| activity_sessions | NUMERIC | Activity Sessions | Number of sessions performed within the selected time frame (requires access to the Master API) |
| ad_id | TEXT | Ad ID | Ad ID (requires access to the Master API) |
| af_ad | TEXT | Ad | Ad (requires access to the Master API) |
| af_adset | TEXT | Adset | Adset (requires access to the Master API) |
| af_adset_id | TEXT | Adset ID | Adset ID (requires access to the Master API) |
| af_keywords | TEXT | Keywords | Keywords (requires access to the Master API) |
| af_prt | TEXT | Partner | Partner (Agency) |
| app_id | TEXT | App ID | The App ID |
| arpu_ltv | NUMERIC | ARPU | Average revenue per user, for the users who installed in the selected time frame (LTV) |
| attributed_touch_type | TEXT | Touch Type | Touch Type (requires access to the Master API) |
| average_ecpi | NUMERIC | Average eCPI | Effective Cost per Installation (eCPI) over a certain time frame. Available only if cost and installs are included in the call. |
| campaign | TEXT | Campaign | Campaign Name |
| campaign_id | TEXT | Campaign ID | Campaign ID (requires access to the Master API) |
| channel | TEXT | Channel | Channel (requires access to the Master API) |
| clicks | NUMERIC | Clicks | Number of clicks within the selected time frame |
| country | TEXT | Country | Country |
| cr | NUMERIC | Conversion Rate | Conversion Rate |
| ctr | NUMERIC | CTR | Click-Through Rate |
| date | DATE | Date | Date |
| event_counter_af_add_to_cart | NUMERIC | Event Counter - af_add_to_cart | Number of occurrences of the event 'af_add_to_cart' (LTV) |
| event_counter_af_complete_registration | NUMERIC | Event Counter - af_complete_registration | Number of occurrences of the event 'af_complete_registration' (LTV) |
| event_counter_af_content_view | NUMERIC | Event Counter - af_content_view | Number of occurrences of the event 'af_content_view' (LTV) |
| event_counter_af_initiated_checkout | NUMERIC | Event Counter - af_initiated_checkout | Number of occurrences of the event 'af_initiated_checkout' (LTV) |
| event_counter_af_login | NUMERIC | Event Counter - af_login | Number of occurrences of the event 'af_login' (LTV) |
| event_counter_af_purchase | NUMERIC | Event Counter - af_purchase | Number of occurrences of the event 'af_purchase' (LTV) |
| impressions | NUMERIC | Impressions | Number of impressions within the selected time frame |
| install_time | TEXT | Install Time | Install Time (requires access to the Master API) |
| installs | NUMERIC | Installs | Number of installs within the selected time frame |
| is_primary | TEXT | Is Primary Attribution | Is Primary Attribution (requires access to the Master API) |
| loyal_users | NUMERIC | Loyal Users | Number of loyal users who installed within the selected time frame |
| loyal_users_rate | NUMERIC | Loyal Users/Installs | Loyal users/installs |
| publisherid | TEXT | Publisher ID | Publisher ID (requires access to the Master API) |
| roi | NUMERIC | ROI | Return on Investment over a certain time frame |
| sales_in_usd_af_add_to_cart | NUMERIC | Sales in USD - af_add_to_cart | Revenue reported as part of the reported events 'af_add_to_cart' (LTV) |
| sales_in_usd_af_complete_registration | NUMERIC | Sales in USD - af_complete_registration | Revenue reported as part of the reported events 'af_complete_registration' (LTV) |
| sales_in_usd_af_content_view | NUMERIC | Sales in USD - af_content_view | Revenue reported as part of the reported events 'af_content_view' (LTV) |
| sales_in_usd_af_initiated_checkout | NUMERIC | Sales in USD - af_initiated_checkout | Revenue reported as part of the reported events 'af_initiated_checkout' (LTV) |
| sales_in_usd_af_login | NUMERIC | Sales in USD - af_login | Revenue reported as part of the reported events 'af_login' (LTV) |
| sales_in_usd_af_purchase | NUMERIC | Sales in USD - af_purchase | Revenue reported as part of the reported events 'af_purchase' (LTV) |
| sessions | NUMERIC | Sessions | Number of sessions created by the users who installed within the selected time frame (LTV) |
| source | TEXT | Source | Media Source |
| spend | NUMERIC | Spend | Total cost in the selected time frame |
| totalcost | NUMERIC | Total Cost | Total cost in the selected time frame (alias for Spend) |
| transactionrevenue | NUMERIC | Total Revenue | Lifetime revenue generated by the users who installed in the selected time frame |
| transactions | NUMERIC | Transactions | Number of installs within the selected time frame |
| uninstalls | NUMERIC | Uninstalls | Uninstalling users, who installed in the selected time frame (requires access to the Master API) |
| uninstalls_rate | NUMERIC | Uninstall Rate | Uninstallation rate (requires access to the Master API) |
| unique_users_af_add_to_cart | NUMERIC | Unique Users - af_add_to_cart | Number of unique users who performed the event 'af_add_to_cart' (LTV) |
| unique_users_af_complete_registration | NUMERIC | Unique Users - af_complete_registration | Number of unique users who performed the event 'af_complete_registration' (LTV) |
| unique_users_af_content_view | NUMERIC | Unique Users - af_content_view | Number of unique users who performed the event 'af_content_view' (LTV) |
| unique_users_af_initiated_checkout | NUMERIC | Unique Users - af_initiated_checkout | Number of unique users who performed the event 'af_initiated_checkout' (LTV) |
| unique_users_af_login | NUMERIC | Unique Users - af_login | Number of unique users who performed the event 'af_login' (LTV) |
| unique_users_af_purchase | NUMERIC | Unique Users - af_purchase | Number of unique users who performed the event 'af_purchase' (LTV) |
Awin Connector
Sample
https://connectors.windsor.ai/awin?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv
Fields
| ID | Type | Name | Description |
|---|---|---|---|
| adnetwork_conversions | NUMERIC | Ad Network Conversions | The Ad Network Reported Conversions |
| adnetwork_revenue | NUMERIC | Awin Revenue | Awin Revenue |
| advertiserid | TEXT | Advertiser ID | The Advertiser ID |
| advertisername | TEXT | Advertiser Name | The Advertiser Name |
| bonuscommission | NUMERIC | Bonus Commission | The Commission of Bonus Transactions |
| bonustransactionrevenue | NUMERIC | Bonus Transaction Revenue | The Value of Bonus Transactions |
| bonustransactions | NUMERIC | Bonus Transactions | The Number of Bonus Transactions |
| campaign | TEXT | Campaign | The Name of the Publisher (Duplicate) |
| clicks | NUMERIC | Clicks | The Number of Clicks |
| code | TEXT | Code | Code |
| confirmedcommission | NUMERIC | Confirmed Commission | The Commission of the Confirmed Transactions |
| confirmedtransactionrevenue | NUMERIC | Confirmed Revenue | The Total Value of Confirmed Transactions |
| confirmedtransactions | NUMERIC | Confirmed Transactions | The Total Number of Confirmed Transactions |
| currency | TEXT | Currency | The Currency |
| date | DATE | Date | The Date |
| declinedcommission | NUMERIC | Declined Commission | The Commission of Declined Transactions |
| declinedtransactionrevenue | NUMERIC | Declined Revenue | The Value of Declined Transactions |
| declinedtransactions | NUMERIC | Declined Transactions | The Number of Declined Transactions |
| impressions | NUMERIC | Impressions | The Number of Impressions |
| pendingcommission | NUMERIC | Pending Commission | The Commissions of Pending Transactions |
| pendingtransactionrevenue | NUMERIC | Pending Transaction Revenue | The Value of Pending Transactions |
| pendingtransactions | NUMERIC | Pending Transactions | The Number of Pending Transactions |
| publisherid | TEXT | Publisher ID | The ID of the Publisher |
| publishername | TEXT | Publisher Name | The Name of the Publisher |
| region | TEXT | Region | The Region |
| spend | NUMERIC | Transaction Commission | The same as Transaction Commission |
| totalcomm | NUMERIC | Transaction Commission (Duplicate) | The Total Commission of all Transactions |
| totalcost | NUMERIC | Total Cost | The same as Transaction Commission |
| transactioncommission | NUMERIC | Transaction Commission | The Total Commission of all Transactions |
| transactionrevenue | NUMERIC | Transaction Revenue | The Total Value of all Transactions |
| transactions | NUMERIC | Transactions | The Total Number of Transactions |
| type | TEXT | Type | The Region (duplicate) |
For more information visit the Awin API documentation and head to the section “which datafields do we provide”
Bing Ads/Microsoft Ads Connector
Sample
https://connectors.windsor.ai/bing?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv
Fields
| ID | Type | Name | Description |
|---|---|---|---|
| account_id | TEXT | Account ID | The account id |
| account_name | TEXT | Account Name | The account name |
| account_number | TEXT | Account Number | The Microsoft Advertising assigned number of an account. |
| account_status | TEXT | Account Status | The account status |
| ad_group_id | NUMERIC | Ad group ID | The ID of the AdGroup. |
| ad_group_name | TEXT | Ad group | The name of the AdGroup. |
| adnetwork_conversions | NUMERIC | Ad Network Conversions | The ad network reported conversions |
| adnetwork_revenue | NUMERIC | Ad Network Revenue | The ad network reported revenue |
| all_conversion_rate | NUMERIC | All Conversion Rate | The conversion rate as a percentage. |
| all_conversions | NUMERIC | All Conversions | The number of conversions. |
| all_cost_per_conversion | NUMERIC | AllCostPerConversion | The cost per conversion. |
| all_revenue | NUMERIC | All Revenue | The revenue optionally reported by the advertiser as a result of conversions. |
| all_revenue_per_conversion | NUMERIC | All Revenue Per Conversion | The revenue per conversion.The formula for calculating the revenue per conversion is (Revenue / Conversions). |
| all_roas | NUMERIC | AllReturnOnAdSpend | The return on ad spend (ROAS).The formula for calculating the ROAS is (Revenue / Spend). |
| average_cpc | NUMERIC | Average Cpc | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. |
| average_cpm | NUMERIC | Average Cpm | The total advertising cost divided by the number of impressions (in thousands). |
| average_position | NUMERIC | Average Position | The average position of the ad on a webpage. |
| campaign | TEXT | Campaign | The campaign Name |
| campaign_id | TEXT | Campaign ID | The campaign ID |
| clicks | NUMERIC | Clicks | The number of clicks |
| conversions | NUMERIC | Conversions | The number of conversions |
| date | DATE | Date | The date |
| device | TEXT | Device Type | Device type |
| final_url | TEXT | The Final URL of the keyword | Only the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution. |
| final_url_suffix | TEXT | Final Url Suffix | A place in your final URL where you can add parameters that will be attached to the end of your landing page URL. |
| goal | TEXT | Goal | The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad. |
| goal_type | TEXT | Goal Type | The type of conversion goal. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url. |
| impression_share_percent | NUMERIC | Impression Share Percent | The estimated percentage of impressions, out of the total available impressions in the market you were targeting. |
| impressions | NUMERIC | Impressions | The number of impressions |
| keyword | TEXT | Keyword | The keyword. |
| keyword_id | NUMERIC | Ad group ID | The keyword ID. |
| spend | NUMERIC | Spend | The media spend |
| top_impression_rate_percent | NUMERIC | Top Impression Rate Percent | The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions. |
| totalcost | NUMERIC | Total Cost | The media spend (Duplicate) |
| transactionrevenue | NUMERIC | Revenue | The amount of revenue |
Criteo Connector
Sample
https://connectors.windsor.ai/criteo?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv
The fields you can query with the Criteo connector are
Fields
| ID | Type | Name | Description |
|---|---|---|---|
| account_id | TEXT | Account ID | The Advertiser ID |
| account_name | TEXT | Account Name | The Name of the Advertiser |
| adnetwork_conversions | NUMERIC | Ad Network Conversions | The Ad Network Reported Conversions |
| adnetwork_revenue | NUMERIC | Ad Network Revenue | The Ad Network Reported Revenue |
| advertiser | TEXT | Advertiser | The Name of the Advertiser |
| audience | NUMERIC | Audience | Number of distinct cookies to which Criteo had the opportunity to make a display |
| campaign | TEXT | Campaign | The Campaign Name |
| clicks | NUMERIC | Clicks | Number of times that your Criteo ads have been clicked |
| date | DATE | Date | Date |
| device | TEXT | Device | The Device Type |
| impressions | NUMERIC | Impressions | Number of times your Criteo ad is displayed to a user on publishers’ websites |
| reach | NUMERIC | Reach | Share of the audience exposed to at least one Criteo display ad (percentage) |
| spend | NUMERIC | Spend | Total cost of your campaigns |
| totalcost | NUMERIC | Total Cost | Total cost of your campaigns (Duplicate) |
| transactionrevenue | NUMERIC | Revenue | The total revenue of your campaigns generated from post-click sales. Sales are attributed within 30 days after a user clicks on your Criteo ad. |
| transactionrevenue-postview | NUMERIC | Post-View Revenue | The total revenue on your website generated from post-view sales within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales |
| transactionrevenue-postviewpostclick | NUMERIC | Post-View and Click Revenue | Post-click + post-view revenue is the total revenue of your campaigns generated from post-click (30 days) and post-view (24 hours) sales. This number is computed based on the prices provided by your conversion trackers |
| transactions | NUMERIC | Transactions | The total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad. |
| transactions-postview | NUMERIC | Post-View Transactions | Number of transactions that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales. |
| transactions-postviewpostclick | NUMERIC | Post-View and Click Transactions | The total number of transactions generated both post-click (30 days) and post-view (24 hours). This number is computed based on the prices provided by your conversion trackers |
Facebook Ads Insights Connector
Sample API query
https://connectors.windsor.ai/facebook?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv
The Facebook Ads Insights connector can query more than 500 metrics and dimensions.
Fields: Metrics, dimensions and breakdowns
| ID | Type | Name | Description |
|---|---|---|---|
| account_currency | TEXT | Account currency | Currency that is used by your ad account. (duplicate) |
| account_id | TEXT | Account ID | The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. |
| account_name | TEXT | Account Name | The name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. |
| accountid | TEXT | Account ID (Duplicate) | The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. (duplicate) |
| action_values_add_payment_info | NUMERIC | Adds of Payment Info Conversion Value | The total value of adds of payment info tracked with the conversions objective. |
| action_values_add_to_cart | NUMERIC | Adds to Cart Conversion Value | The total value of adds to cart tracked with the conversions objective. |
| action_values_add_to_wishlist | NUMERIC | Adds to Wishlist Conversion Value | The total value of adds to wishlist tracked with the conversions objective. |
| action_values_app_custom_event_fb_mobile_add_to_cart | NUMERIC | Action Values App Custom Event.Fb Mobile Add To Cart | |
| action_values_app_custom_event_fb_mobile_add_to_wishlist | NUMERIC | Action Values App Custom Event.Fb Mobile Add To Wishlist | |
| action_values_app_custom_event_fb_mobile_content_view | NUMERIC | Action Values App Custom Event.Fb Mobile Content View | |
| action_values_app_custom_event_fb_mobile_initiated_checkout | NUMERIC | Action Values App Custom Event.Fb Mobile Initiated Checkout | |
| action_values_app_custom_event_fb_mobile_purchase | NUMERIC | Action Values App Custom Event.Fb Mobile Purchase | |
| action_values_app_custom_event_other | NUMERIC | Action Values App Custom Event.Other | |
| action_values_complete_registration | NUMERIC | Registrations Completed Conversion Value | The total value of registrations completed tracked with the conversions objective. |
| action_values_initiate_checkout | NUMERIC | Checkouts Initiated Conversion Value | The total value of checkouts initiated tracked with the conversions objective. |
| action_values_lead | NUMERIC | Leads Conversion Value | The total value of leads tracked with the conversions objective. |
| action_values_offsite_conversion_fb_pixel_add_payment_info | NUMERIC | Website Adds of Payment Info Conversion Value | The total value of website adds of payment info conversions. |
| action_values_offsite_conversion_fb_pixel_add_to_cart | NUMERIC | Website Adds to Cart Conversion Value | The total value of website add to cart conversions. |
| action_values_offsite_conversion_fb_pixel_add_to_wishlist | NUMERIC | Website Adds to Wishlist Conversion Value | The total value of all website add to wishlist conversions. |
| action_values_offsite_conversion_fb_pixel_complete_registration | NUMERIC | Website Registrations Completed Conversion Value | The value of complete registration events tracked by the pixel on your website and attributed to your ads. |
| action_values_offsite_conversion_fb_pixel_initiate_checkout | NUMERIC | Website Checkouts Initiated Conversion Value | The total value of website checkout initiated conversions. |
| action_values_offsite_conversion_fb_pixel_lead | NUMERIC | Website Leads Conversion Value | The total value of website leads conversions. |
| action_values_offsite_conversion_fb_pixel_purchase | NUMERIC | Website Purchases Conversion Value | The total value of website purchase conversions. |
| action_values_offsite_conversion_fb_pixel_search | NUMERIC | Website Searches Conversion Value | The total value of website searches conversions. |
| action_values_offsite_conversion_fb_pixel_view_content | NUMERIC | Website Content Views Conversion Value | The total value of website content views conversions. |
| action_values_omni_add_to_cart | NUMERIC | Omni Adds to Cart Conversion Value | The total value of omni adds to cart tracked with the conversions objective. |
| action_values_omni_complete_registration | NUMERIC | Omni Registrations Completed Conversion Value | The total value of registrations completed tracked with the conversions objective. |
| action_values_omni_custom | NUMERIC | Action Values Omni Custom | |
| action_values_omni_initiated_checkout | NUMERIC | Omni Checkouts Initiated Conversion Value | The total value of checkouts initiated tracked with the conversions objective. |
| action_values_omni_purchase | NUMERIC | Purchases Conversion Value | The total value of purchases tracked with the conversions objective. |
| action_values_omni_search | NUMERIC | Omni Searches Conversion Value | The total value of search conversions. |
| action_values_omni_spend_credits | NUMERIC | Credit Spends Conversion Value | The total value of spend credits conversions. |
| action_values_omni_view_content | NUMERIC | Content Views Conversion Value | The total value of content views tracked with the conversions objective. |
| action_values_onsite_conversion_purchase | NUMERIC | Action Values Onsite Conversion.Purchase | |
| action_values_onsite_web_add_to_cart | NUMERIC | Action Values Onsite Web Add To Cart | |
| action_values_onsite_web_app_add_to_cart | NUMERIC | Action Values Onsite Web App Add To Cart | |
| action_values_onsite_web_app_purchase | NUMERIC | Action Values Onsite Web App Purchase | |
| action_values_onsite_web_purchase | NUMERIC | Action Values Onsite Web Purchase | |
| action_values_purchase | NUMERIC | Action Values Purchase | |
| action_values_search | NUMERIC | Searches Conversion Value | The total value of search conversions. |
| actions_add_payment_info | NUMERIC | Adds of Payment Info | The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| actions_add_to_cart | NUMERIC | Adds to Cart | The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| actions_add_to_wishlist | NUMERIC | Adds to Wishlist | The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| actions_app_custom_event_fb_mobile_activate_app | NUMERIC | Mobile App Activactions | The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| actions_app_custom_event_fb_mobile_add_payment_info | NUMERIC | Actions App Custom Event.Fb Mobile Add Payment Info | |
| actions_app_custom_event_fb_mobile_add_to_cart | NUMERIC | Actions App Custom Event.Fb Mobile Add To Cart | |
| actions_app_custom_event_fb_mobile_add_to_wishlist | NUMERIC | Actions App Custom Event.Fb Mobile Add To Wishlist | |
| actions_app_custom_event_fb_mobile_complete_registration | NUMERIC | Mobile App Registrations Completed | The number of registrations in your mobile app that were recorded as app events and attributed to your ads. |
| actions_app_custom_event_fb_mobile_content_view | NUMERIC | Mobile Content Views | The number of content views in your mobile app that were recorded as app events and attributed to your ads. |
| actions_app_custom_event_fb_mobile_initiated_checkout | NUMERIC | Actions App Custom Event.Fb Mobile Initiated Checkout | |
| actions_app_custom_event_fb_mobile_level_achieved | NUMERIC | Mobile App Levels Completed | The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads. |
| actions_app_custom_event_fb_mobile_purchase | NUMERIC | Actions App Custom Event.Fb Mobile Purchase | |
| actions_app_custom_event_fb_mobile_search | NUMERIC | Actions App Custom Event.Fb Mobile Search | |
| actions_app_custom_event_fb_mobile_tutorial_completion | NUMERIC | Actions App Custom Event.Fb Mobile Tutorial Completion | |
| actions_app_custom_event_other | NUMERIC | Mobile App - Other | |
| actions_checkin | NUMERIC | Check-Ins | The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline. |
| actions_comment | NUMERIC | Post Comments | The number of comments on your ads. |
| actions_complete_registration | NUMERIC | Registrations Completed | The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| actions_initiate_checkout | NUMERIC | Checkouts Initiated | The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| actions_landing_page_view | NUMERIC | Landing Page Views | The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel. |
| actions_lead | NUMERIC | Leads | The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools. |
| actions_like | NUMERIC | Page Likes | The number of likes of your Facebook Page attributed to your ads. |
| actions_link_click | NUMERIC | Actions Link Clicks | The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile. |
| actions_mobile_app_install | NUMERIC | Mobile App Installs | The number of installs of your mobile app that were recorded as app events and attributed to your ads. |
| actions_offsite_conversion_fb_pixel_add_payment_info | NUMERIC | Website Adds of Payment Info | The number of add payment info events tracked by the pixel on your website and attributed to your ads. |
| actions_offsite_conversion_fb_pixel_add_to_cart | NUMERIC | Website Adds to Cart | The number of add to cart events tracked by the pixel on your website and attributed to your ads. |
| actions_offsite_conversion_fb_pixel_add_to_wishlist | NUMERIC | Website Adds to Wishlist | The number of add to wishlist events tracked by the pixel on your website and attributed to your ads. |
| actions_offsite_conversion_fb_pixel_complete_registration | NUMERIC | Website Registrations Completed | The number of complete registration events tracked by the pixel on your website and attributed to your ads. |
| actions_offsite_conversion_fb_pixel_custom | NUMERIC | Custom Events | The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| actions_offsite_conversion_fb_pixel_initiate_checkout | NUMERIC | Website Checkouts Initiated | The number of initiate checkout events tracked by the pixel on your website and attributed to your ads. |
| actions_offsite_conversion_fb_pixel_lead | NUMERIC | Website Leads | The number of lead events tracked by the pixel on your website and attributed to your ads. |
| actions_offsite_conversion_fb_pixel_purchase | NUMERIC | Website Purchases | The number of purchase events tracked by the pixel on your website and attributed to your ads. |
| actions_offsite_conversion_fb_pixel_search | NUMERIC | Website Searches | The number of search events tracked by the pixel on your website and attributed to your ads. |
| actions_offsite_conversion_fb_pixel_view_content | NUMERIC | Website Content Views | The number of view content events tracked by the pixel on your website and attributed to your ads. |
| actions_omni_achievement_unlocked | NUMERIC | Achievements Unlocked | The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| actions_omni_activate_app | NUMERIC | App Activations | The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| actions_omni_add_to_cart | NUMERIC | Omni Adds to Cart | The number of add to cart omni events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| actions_omni_app_install | NUMERIC | App Installs | The number of app installs that were recorded as app events and attributed to your ads. |
| actions_omni_complete_registration | NUMERIC | Omni Registrations Completed | The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| actions_omni_custom | NUMERIC | Actions Omni Custom | |
| actions_omni_initiated_checkout | NUMERIC | Omni checkouts Initiated | The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| actions_omni_level_achieved | NUMERIC | Levels Achieved | The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| actions_omni_purchase | NUMERIC | Purchases | The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| actions_omni_rate | NUMERIC | Ratings Submitted | The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| actions_omni_search | NUMERIC | Omni Searches | The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| actions_omni_spend_credits | NUMERIC | Credit Spends | The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent. |
| actions_omni_tutorial_completion | NUMERIC | Tutorials Completed | The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| actions_omni_view_content | NUMERIC | Omni Content Views | The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| actions_onsite_conversion_flow_complete | NUMERIC | On-Facebook Workflow Completions | The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads. |
| actions_onsite_conversion_lead_grouped | NUMERIC | On-Facebook Leads Grouped | The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads. |
| actions_onsite_conversion_messaging_block | NUMERIC | Blocked Messaging Connections | The number of times that people blocked a messaging connection with your business, attributed to your ads. |
| actions_onsite_conversion_messaging_conversation_started_7d | NUMERIC | New Messaging Connections | The number of people your business added as messaging connections, attributed to your ads. |
| actions_onsite_conversion_post_save | NUMERIC | Post Saves | The total number of times your ad has been saved. |
| actions_onsite_conversion_purchase | NUMERIC | On-Facebook Purchases | The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads. |
| actions_onsite_web_add_to_cart | NUMERIC | Actions Onsite Web Add To Cart | |
| actions_onsite_web_app_add_to_cart | NUMERIC | Actions Onsite Web App Add To Cart | |
| actions_onsite_web_app_purchase | NUMERIC | Actions Onsite Web App Purchase | |
| actions_onsite_web_purchase | NUMERIC | Actions Onsite Web Purchase | |
| actions_page_engagement | NUMERIC | Page Engagement | The total number of actions that people took on your Facebook Page and its posts, attributed to your ads. |
| actions_photo_view | NUMERIC | Photo Views | The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them. |
| actions_post | NUMERIC | Post Shares | The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages. |
| actions_post_engagement | NUMERIC | Post Engagement | The total number of actions that people take involving your ads. |
| actions_post_reaction | NUMERIC | Post Reactions | The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry. |
| actions_rsvp | NUMERIC | Event Responses | The number of people who responded Interested or Going to your Facebook event, attributed to your ads. |
| actions_search | NUMERIC | Searches | The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| actions_video_view | NUMERIC | 3-Second Video Plays | The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. |
| actions_view_content | NUMERIC | Content Views | The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| actor_id | TEXT | Facebook Page ID | Used for Instagram Ads. Provide Instagram account ID used for running these ads. |
| ad_format_asset | TEXT | ID of ad format asset | The ID of the ad format asset involved in impression, click, or action. |
| ad_id | TEXT | Ad ID | Unique ID of the ad being viewed in reporting |
| ad_name | TEXT | Ad Name | The name of the ad being viewed in reporting |
| adcontent | TEXT | Ad Set Name (duplicate) | The name the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. (duplicate) |
| adgroupid | TEXT | Ad Set ID (duplicate) | The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. (duplicate) |
| adid | TEXT | Ad ID (duplicate) | Unique ID of the ad being viewed in reporting (duplicate) |
| adnetwork_conversions | NUMERIC | Ad Network Conversions | The Ad Network Reported Conversions |
| adnetwork_revenue | NUMERIC | Ad Network Revenue | The Ad Network Reported Revenue |
| adset_bid_strategy | TEXT | AdSet Bid Strategy | Lowest cost is one of Facebook’s bid strategy options, meaning it tells us how to bid in the ad auction. |
| adset_daily_budget | NUMERIC | AdSet Daily Budget | The daily budget of the set defined in your account currency. |
| adset_destination_type | TEXT | AdSet Destination Type | Destination of ads in this Ad Set. Options include - Website, App, Messenger, INSTAGRAM_DIRECT. |
| adset_end_time | DATE | AdSet End Time | End time, in UTC UNIX timestamp |
| adset_id | TEXT | Ad Set ID | The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. |
| adset_lifetime_budget | NUMERIC | AdSet Lifetime Budget | The lifetime budget of the set defined in your account currency. |
| adset_name | TEXT | Ad Set Name | The name the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. |
| adset_start_time | DATE | AdSet Start Time | Start time, in UTC UNIX timestamp |
| age | TEXT | Age Range | The age range of the people you've reached. |
| body_asset | TEXT | ID of body asset | The ID of the body asset involved in impression, click or action. |
| buying_type | TEXT | Buying Type | The method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. This field is currently only visible at the campaign level. This column does not apply to ad sets or ads, only campaigns. |
| call_to_action_asset | TEXT | ID of call to action asset | The ID of the call to action asset involved in impression, click, or action. |
| campaign | TEXT | Campaign Name | The campaign name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. |
| campaign_bid_strategy | TEXT | Campaign Bid Strategy | Bid strategy for this campaign when you enable campaign budget optimization and when you use AUCTION as your buying type |
| campaign_budget_remaining | NUMERIC | Campaign Budget Remaining | Remaining budget |
| campaign_buying_type | TEXT | Campaign Buying t ype | Buying type, possible values are - AUCTION default; - RESERVED for reach and frequency ads. |
| campaign_created_time | DATE | Campaign Created Time | Merging of start_times for the ad sets belonging to this campaign. |
| campaign_daily_budget | NUMERIC | Campaign Daily Budget | Daily budget of this campaign. All adsets under this campaign will share this budget. |
| campaign_id | TEXT | Campaign ID | The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. |
| campaign_lifetime_budget | NUMERIC | Campaign Lifetime Budget | The lifetime budget of the campaign. |
| campaign_objective | TEXT | Campaign Objective | Campaign's objective. If it is specified the API will validate that any ads created under the campaign match that objective. |
| campaign_special_ad_category | TEXT | Campaign Special Ad Category | The campaign's Special Ad Category. One of HOUSING, EMPLOYMENT, CREDIT, or NONE. |
| campaign_spend_cap | TEXT | Campaign Spend Cap | A spend cap for the campaign, such that it will not spend more than this cap. |
| campaign_start_time | DATE | Campaign Start Time | Merging of start_times for the ad sets belonging to this campaign. |
| campaign_stop_time | DATE | Campaign Stop Time | Merging of stop_times for the ad sets belonging to this campaign. |
| campaignid | TEXT | Campaign ID (duplicate) | The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. (duplicate) |
| canvas_avg_view_percent | NUMERIC | Instant Experience View Percentage | The average percentage of the Instant Experience that people saw. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more. |
| canvas_avg_view_time | NUMERIC | Instant Experience View Time | The average total time, in seconds, that people spent viewing an Instant Experience. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more. |
| clicks | NUMERIC | Clicks | The number of clicks on your ads. |
| conversions_contact_mobile_app | NUMERIC | Mobile App Contacts | Mobile App Contacts |
| conversions_contact_offline | NUMERIC | Offline Contacts | Offline Contacts |
| conversions_contact_total | NUMERIC | Contacts | Contacts |
| conversions_contact_website | NUMERIC | Website Contacts | WebsiteContacts |
| conversions_offsite_conversion_fb_pixel_custom_invitee_meeting_scheduled | NUMERIC | Appointments Scheduled | Number of appointments scheduled |
| cost_per_action_type_add_payment_info | NUMERIC | Cost per Adds of Payment Info | Cost per The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| cost_per_action_type_add_to_cart | NUMERIC | Cost per Adds to Cart | Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| cost_per_action_type_add_to_wishlist | NUMERIC | Cost per Adds to Wishlist | Cost per The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| cost_per_action_type_app_custom_event_fb_mobile_activate_app | NUMERIC | Cost per Mobile App Activactions | Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| cost_per_action_type_app_custom_event_fb_mobile_add_payment_info | NUMERIC | Cost per Actions App Custom Event.Fb Mobile Add Payment Info | |
| cost_per_action_type_app_custom_event_fb_mobile_add_to_cart | NUMERIC | Cost per Actions App Custom Event.Fb Mobile Add To Cart | |
| cost_per_action_type_app_custom_event_fb_mobile_add_to_wishlist | NUMERIC | Cost per Actions App Custom Event.Fb Mobile Add To Wishlist | |
| cost_per_action_type_app_custom_event_fb_mobile_complete_registration | NUMERIC | Cost per Mobile App Registrations Completed | Cost per The number of registrations in your mobile app that were recorded as app events and attributed to your ads. |
| cost_per_action_type_app_custom_event_fb_mobile_content_view | NUMERIC | Cost per Mobile Content Views | Cost per The number of content views in your mobile app that were recorded as app events and attributed to your ads. |
| cost_per_action_type_app_custom_event_fb_mobile_initiated_checkout | NUMERIC | Cost per Actions App Custom Event.Fb Mobile Initiated Checkout | |
| cost_per_action_type_app_custom_event_fb_mobile_level_achieved | NUMERIC | Cost per Mobile App Levels Completed | Cost per The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads. |
| cost_per_action_type_app_custom_event_fb_mobile_purchase | NUMERIC | Cost per Actions App Custom Event.Fb Mobile Purchase | |
| cost_per_action_type_app_custom_event_fb_mobile_search | NUMERIC | Cost per Actions App Custom Event.Fb Mobile Search | |
| cost_per_action_type_app_custom_event_fb_mobile_tutorial_completion | NUMERIC | Cost per Actions App Custom Event.Fb Mobile Tutorial Completion | |
| cost_per_action_type_app_custom_event_other | NUMERIC | Cost per Mobile App - Other | |
| cost_per_action_type_checkin | NUMERIC | Cost per Check-Ins | Cost per The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline. |
| cost_per_action_type_comment | NUMERIC | Cost per Post Comments | Cost per The number of comments on your ads. |
| cost_per_action_type_complete_registration | NUMERIC | Cost per Registrations Completed | Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| cost_per_action_type_initiate_checkout | NUMERIC | Cost per Checkouts Initiated | Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| cost_per_action_type_landing_page_view | NUMERIC | Cost per Landing Page Views | Cost per The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel. |
| cost_per_action_type_lead | NUMERIC | Cost per Leads | Cost per The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools. |
| cost_per_action_type_like | NUMERIC | Cost per Page Likes | Cost per The number of likes of your Facebook Page attributed to your ads. |
| cost_per_action_type_link_click | NUMERIC | Cost per Link Clicks | Cost per The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile. |
| cost_per_action_type_mobile_app_install | NUMERIC | Cost per Mobile App Installs | Cost per The number of installs of your mobile app that were recorded as app events and attributed to your ads. |
| cost_per_action_type_offsite_conversion_fb_pixel_add_payment_info | NUMERIC | Cost per Website Adds of Payment Info | Cost per The number of add payment info events tracked by the pixel on your website and attributed to your ads. |
| cost_per_action_type_offsite_conversion_fb_pixel_add_to_cart | NUMERIC | Cost per Website Adds to Cart | Cost per The number of add to cart events tracked by the pixel on your website and attributed to your ads. |
| cost_per_action_type_offsite_conversion_fb_pixel_add_to_wishlist | NUMERIC | Cost per Website Adds to Wishlist | Cost per The number of add to wishlist events tracked by the pixel on your website and attributed to your ads. |
| cost_per_action_type_offsite_conversion_fb_pixel_complete_registration | NUMERIC | Cost per Website Registrations Completed | Cost per The number of complete registration events tracked by the pixel on your website and attributed to your ads. |
| cost_per_action_type_offsite_conversion_fb_pixel_custom | NUMERIC | Cost per Custom Events | Cost per The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| cost_per_action_type_offsite_conversion_fb_pixel_initiate_checkout | NUMERIC | Cost per Website Checkouts Initiated | Cost per The number of initiate checkout events tracked by the pixel on your website and attributed to your ads. |
| cost_per_action_type_offsite_conversion_fb_pixel_lead | NUMERIC | Cost per Website Leads | Cost per The number of lead events tracked by the pixel on your website and attributed to your ads. |
| cost_per_action_type_offsite_conversion_fb_pixel_purchase | NUMERIC | Cost per Website Purchases | Cost per The number of purchase events tracked by the pixel on your website and attributed to your ads. |
| cost_per_action_type_offsite_conversion_fb_pixel_search | NUMERIC | Cost per Website Searches | Cost per The number of search events tracked by the pixel on your website and attributed to your ads. |
| cost_per_action_type_offsite_conversion_fb_pixel_view_content | NUMERIC | Cost per Website Content Views | Cost per The number of view content events tracked by the pixel on your website and attributed to your ads. |
| cost_per_action_type_omni_achievement_unlocked | NUMERIC | Cost per Achievements Unlocked | Cost per The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| cost_per_action_type_omni_activate_app | NUMERIC | Cost per App Activations | Cost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| cost_per_action_type_omni_add_to_cart | NUMERIC | Omni Cost per Adds to Cart | Cost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| cost_per_action_type_omni_app_install | NUMERIC | Cost per App Installs | Cost per The number of app installs that were recorded as app events and attributed to your ads. |
| cost_per_action_type_omni_complete_registration | NUMERIC | Omni Cost per Registrations Completed | Cost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| cost_per_action_type_omni_custom | NUMERIC | Cost per Actions Omni Custom | |
| cost_per_action_type_omni_initiated_checkout | NUMERIC | Omni Cost per Checkouts Initiated | Cost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| cost_per_action_type_omni_level_achieved | NUMERIC | Cost per Levels Achieved | Cost per The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| cost_per_action_type_omni_purchase | NUMERIC | Cost per Purchases | Cost per The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| cost_per_action_type_omni_rate | NUMERIC | Cost per Ratings Submitted | Cost per The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| cost_per_action_type_omni_search | NUMERIC | Omni Cost per Searches | Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| cost_per_action_type_omni_spend_credits | NUMERIC | Cost per Credit Spends | Cost per The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent. |
| cost_per_action_type_omni_tutorial_completion | NUMERIC | Cost per Tutorials Completed | Cost per The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| cost_per_action_type_omni_view_content | NUMERIC | Omni Cost per Content Views | Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| cost_per_action_type_onsite_conversion_flow_complete | NUMERIC | Cost per On-Facebook Workflow Completions | Cost per The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads. |
| cost_per_action_type_onsite_conversion_lead_grouped | NUMERIC | Cost per On-Facebook Leads Grouped | Cost per The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads. |
| cost_per_action_type_onsite_conversion_messaging_block | NUMERIC | Cost per Blocked Messaging Connections | Cost per The number of times that people blocked a messaging connection with your business, attributed to your ads. |
| cost_per_action_type_onsite_conversion_messaging_conversation_started_7d | NUMERIC | Cost per New Messaging Connections | Cost per The number of people your business added as messaging connections, attributed to your ads. |
| cost_per_action_type_onsite_conversion_post_save | NUMERIC | Cost per Post Saves | Cost per The total number of times your ad has been saved. |
| cost_per_action_type_onsite_conversion_purchase | NUMERIC | Cost per On-Facebook Purchases | Cost per The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads. |
| cost_per_action_type_onsite_web_add_to_cart | NUMERIC | Cost per Actions Onsite Web Add To Cart | |
| cost_per_action_type_onsite_web_app_add_to_cart | NUMERIC | Cost per Actions Onsite Web App Add To Cart | |
| cost_per_action_type_onsite_web_app_purchase | NUMERIC | Cost per Actions Onsite Web App Purchase | |
| cost_per_action_type_onsite_web_purchase | NUMERIC | Cost per Actions Onsite Web Purchase | |
| cost_per_action_type_page_engagement | NUMERIC | Cost per Page Engagement | Cost per The total number of actions that people took on your Facebook Page and its posts, attributed to your ads. |
| cost_per_action_type_photo_view | NUMERIC | Cost per Photo Views | Cost per The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them. |
| cost_per_action_type_post | NUMERIC | Cost per Post Shares | Cost per The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages. |
| cost_per_action_type_post_engagement | NUMERIC | Cost per Post Engagement | Cost per The total number of actions that people take involving your ads. |
| cost_per_action_type_post_reaction | NUMERIC | Cost per Post Reactions | Cost per The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry. |
| cost_per_action_type_rsvp | NUMERIC | Cost per Event Responses | Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads. |
| cost_per_action_type_search | NUMERIC | Cost per Searches | Cost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| cost_per_action_type_video_view | NUMERIC | Cost per 3-Second Video Plays | Cost per The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. |
| cost_per_action_type_view_content | NUMERIC | Cost per Content Views | Cost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. |
| cost_per_estimated_ad_recallers | NUMERIC | Cost per Estimated Ad Recall Lift | Cost per An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. |
| cost_per_outbound_click_outbound_click | NUMERIC | Cost per Outbound Clicks | Cost per The number of clicks on links that take people off Facebook-owned properties. |
| cost_per_thruplay_video_view | NUMERIC | Cost per ThruPlays | Cost per The number of times your video was played to completion, or for at least 15 seconds. |
| cost_per_unique_action_type_add_payment_info | NUMERIC | Cost per Unique Adds of Payment Info | Cost per The estimated number of people who submitted payment info. |
| cost_per_unique_action_type_add_to_cart | NUMERIC | Cost per Unique Actions Add To Cart | |
| cost_per_unique_action_type_add_to_wishlist | NUMERIC | Cost per Unique Adds to Wishlist | Cost per The estimated number of people who added items to their wishlist. |
| cost_per_unique_action_type_app_custom_event | NUMERIC | Cost per Unique Actions App Custom Event | |
| cost_per_unique_action_type_app_custom_event_fb_mobile_activate_app | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Activate App | |
| cost_per_unique_action_type_app_custom_event_fb_mobile_add_payment_info | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Add Payment Info | |
| cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_cart | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Add To Cart | |
| cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_wishlist | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Add To Wishlist | |
| cost_per_unique_action_type_app_custom_event_fb_mobile_complete_registration | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Complete Registration | |
| cost_per_unique_action_type_app_custom_event_fb_mobile_content_view | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Content View | |
| cost_per_unique_action_type_app_custom_event_fb_mobile_initiated_checkout | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Initiated Checkout | |
| cost_per_unique_action_type_app_custom_event_fb_mobile_level_achieved | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Level Achieved | |
| cost_per_unique_action_type_app_custom_event_fb_mobile_purchase | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Purchase | |
| cost_per_unique_action_type_app_custom_event_fb_mobile_search | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Search | |
| cost_per_unique_action_type_app_custom_event_fb_mobile_tutorial_completion | NUMERIC | Cost per Unique Actions App Custom Event.Fb Mobile Tutorial Completion | |
| cost_per_unique_action_type_app_custom_event_other | NUMERIC | Cost per Unique Actions App Custom Event.Other | |
| cost_per_unique_action_type_checkin | NUMERIC | Cost per Unique Check-Ins | Cost per The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline. |
| cost_per_unique_action_type_comment | NUMERIC | Cost per Unique Post Comments | Cost per The number of people with comments on your ads. |
| cost_per_unique_action_type_complete_registration | NUMERIC | Cost per Unique Registrations Completed | Cost per The estimated number of people who registered. |
| cost_per_unique_action_type_initiate_checkout | NUMERIC | Cost per Unique Checkouts Initiated | Cost per The estimated number of people who initiated checkouts. |
| cost_per_unique_action_type_landing_page_view | NUMERIC | Cost per Unique Landing Page Views | Cost per The number of people who caused a landing page view. |
| cost_per_unique_action_type_lead | NUMERIC | Cost per Unique Leads | Cost per The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools. |
| cost_per_unique_action_type_like | NUMERIC | Cost per Unique Page Likes | Cost per The number of people with likes of your Facebook Page attributed to your ads. |
| cost_per_unique_action_type_link_click | NUMERIC | Cost per Unique Link Clicks | Cost per The number of people who performed a link click. |
| cost_per_unique_action_type_mobile_app_install | NUMERIC | Cost per Unique Mobile App Installs | Cost per The number of people with installs of your mobile app that were recorded as app events and attributed to your ads. |
| cost_per_unique_action_type_offsite_conversion | NUMERIC | Cost per Unique Website Conversions | Cost per The number of unique people who with conversion events attributed to your ads (estimated) |
| cost_per_unique_action_type_offsite_conversion_fb_pixel_add_payment_info | NUMERIC | Cost per Unique Website Adds of Payment Info | Cost per The number of people with add payment info events tracked by the pixel on your website and attributed to your ads. |
| cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_cart | NUMERIC | Cost per Unique Website Adds to Cart | Cost per The number of people with add to cart events tracked by the pixel on your website and attributed to your ads. |
| cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_wishlist | NUMERIC | Cost per Unique Website Adds to Wishlist | Cost per The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads. |
| cost_per_unique_action_type_offsite_conversion_fb_pixel_complete_registration | NUMERIC | Cost per Unique Website Registrations Completed | Cost per The number of people with complete registration events tracked by the pixel on your website and attributed to your ads. |
| cost_per_unique_action_type_offsite_conversion_fb_pixel_initiate_checkout | NUMERIC | Cost per Unique Website Checkouts Initiated | Cost per The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads. |
| cost_per_unique_action_type_offsite_conversion_fb_pixel_lead | NUMERIC | Cost per Unique Website Leads | Cost per The number of people with lead events tracked by the pixel on your website and attributed to your ads. |
| cost_per_unique_action_type_offsite_conversion_fb_pixel_purchase | NUMERIC | Cost per Unique Website Purchases | Cost per The number of people with purchase events tracked by the pixel on your website and attributed to your ads. |
| cost_per_unique_action_type_offsite_conversion_fb_pixel_search | NUMERIC | Cost per Unique Website Searches | Cost per The number of people with search events tracked by the pixel on your website and attributed to your ads. |
| cost_per_unique_action_type_offsite_conversion_fb_pixel_view_content | NUMERIC | Cost per Unique Website Content Views | Cost per The number of people with view content events tracked by the pixel on your website and attributed to your ads. |
| cost_per_unique_action_type_omni_achievement_unlocked | NUMERIC | Cost per Unique Achievements Unlocked | Cost per The estimated number of people who unlocked achievements. |
| cost_per_unique_action_type_omni_activate_app | NUMERIC | Cost per Unique App Activations | Cost per The estimated number of people who performed app activations. |
| cost_per_unique_action_type_omni_add_to_cart | NUMERIC | Cost per Unique Adds to Cart | Cost per The estimated number of people who added items to their cart. |
| cost_per_unique_action_type_omni_app_install | NUMERIC | Cost per Unique App Installs | Cost per The number of unique people who took this action attributed to your ads (estimated) |
| cost_per_unique_action_type_omni_complete_registration | NUMERIC | Omni Cost per Unique Registrations Completed | Cost per The estimated number of people who registered. |
| cost_per_unique_action_type_omni_custom | NUMERIC | Cost per Unique Actions Omni Custom | |
| cost_per_unique_action_type_omni_initiated_checkout | NUMERIC | Omni Cost per Unique Checkouts Initiated | Cost per The estimated number of people who initiated checkouts. |
| cost_per_unique_action_type_omni_level_achieved | NUMERIC | Cost per Unique Levels Completed | Cost per The estimated number of people who achieved levels. |
| cost_per_unique_action_type_omni_purchase | NUMERIC | Cost per Unique Purchases | Cost per The estimated number of people who completed at least one purchase. |
| cost_per_unique_action_type_omni_rate | NUMERIC | Cost per Unique Ratings Submitted | Cost per The estimated number of people who submitted ratings. |
| cost_per_unique_action_type_omni_search | NUMERIC | Cost per Unique Searches | Cost per The estimated number of people who searched. |
| cost_per_unique_action_type_omni_spend_credits | NUMERIC | Cost per Unique Credit Spends | Cost per The estimated number of people who spent credits. |
| cost_per_unique_action_type_omni_tutorial_completion | NUMERIC | Cost per Unique Tutorials Completed | Cost per The estimated number of people who completed tutorials. |
| cost_per_unique_action_type_omni_view_content | NUMERIC | Omni Cost per Unique Content Views | Cost per The estimated number of people who viewed content. |
| cost_per_unique_action_type_onsite_conversion_flow_complete | NUMERIC | Cost per Unique On-Facebook Workflow Completions | Cost per The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads. |
| cost_per_unique_action_type_onsite_conversion_messaging_block | NUMERIC | Cost per Unique Blocked Messaging Connections | Cost per The number of people that blocked a messaging connection with your business, attributed to your ads. |
| cost_per_unique_action_type_onsite_conversion_purchase | NUMERIC | Cost per Unique On-Facebook Purchases | Cost per The number of unique people who took this action attributed to your ads (estimated) |
| cost_per_unique_action_type_onsite_web_add_to_cart | NUMERIC | Cost per Unique Actions Onsite Web Add To Cart | |
| cost_per_unique_action_type_onsite_web_app_add_to_cart | NUMERIC | Cost per Unique Actions Onsite Web App Add To Cart | |
| cost_per_unique_action_type_onsite_web_app_purchase | NUMERIC | Cost per Unique Actions Onsite Web App Purchase | |
| cost_per_unique_action_type_onsite_web_purchase | NUMERIC | Cost per Unique Actions Onsite Web Purchase | |
| cost_per_unique_action_type_page_engagement | NUMERIC | Cost per Unique Page Engagement | Cost per The number of people who took action on your Facebook Page and its posts, attributed to your ads. |
| cost_per_unique_action_type_photo_view | NUMERIC | Cost per Unique Photo Views | Cost per The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them. |
| cost_per_unique_action_type_post_engagement | NUMERIC | Cost per Unique Post Engagement | Cost per The total number of people who took actions involving your ads. |
| cost_per_unique_action_type_post_reaction | NUMERIC | Cost per Unique Post Reactions | Cost per The number of unique people who took this action attributed to your ads (estimated) |
| cost_per_unique_action_type_purchase | NUMERIC | Cost per Unique Actions Purchase | |
| cost_per_unique_action_type_rsvp | NUMERIC | Cost per Unique Event Responses | Cost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads. |
| cost_per_unique_action_type_search | NUMERIC | Cost per Unique Actions Search | |
| cost_per_unique_action_type_video_view | NUMERIC | Cost per Unique 3-Second Continuous Video Plays | Cost per The number of unique people who took this action attributed to your ads (estimated) |
| cost_per_unique_action_type_view_content | NUMERIC | Cost per Unique Content Views | Cost per The estimated number of people who viewed content. |
| cost_per_unique_click | NUMERIC | Cost per Unique Clicks | Cost per The number of people who performed a click (all). |
| cost_per_unique_outbound_click_outbound_click | NUMERIC | Cost per Unique Outbound Clicks | Cost per The number of people who performed an outbound click. |
| country | TEXT | Countries people are located | The countries where the people you've reached are located. This is based on information such as a person's hometown, their current city and the geographical location where they tend to be when they visit Facebook. |
| cpc | NUMERIC | CPC | The average cost for each click (all). |
| cpm | NUMERIC | CPM | The average cost for 1,000 impressions. |
| cpp | NUMERIC | Cost per 1,000 People Reached | The average cost to reach 1,000 people. |
| ctr | NUMERIC | CTR | The percentage of times people saw your ad and performed a click (all). |
| currency | TEXT | Currency | Currency that is used by your ad account. |
| date | DATE | Date | The dimension that determines how date-based data in a chart is handled (the time dimension). |
| date_start | DATE | Reporting Starts | The start date for your data. This is controlled by the date range you've selected for your reporting view. |
| date_stop | DATE | Reporting Ends | The end date for your data. This is controlled by the date range you've selected for your reporting view. |
| description_asset | TEXT | ID of description asset | The ID of the description asset involved in impression, click or action. |
| device_platform | TEXT | Device type | The type of device, mobile or desktop, used by people when they viewed or clicked on an ad, as shown in ads reporting. |
| dma | TEXT | Designated Market Area | DMA (Designated Market Area) regions are the 210 geographic areas in the United States in which local television viewing is measured by The Nielsen Company. |
| effective_instagram_media_id | TEXT | Instagram Post ID | The ID of an Instagram post to use in an ad. |
| effective_instagram_story_id | TEXT | Instagram Story ID | Used for Instagram Ads. The ID of an Instagram post to display as an Instagram ad. |
| effective_object_story_id | TEXT | Facebook Post ID | The ID of a page post to use in an ad, regardless of whether it's an organic or unpublished page post |
| estimated_ad_recall_rate | NUMERIC | Estimated Ad Recall Lift Rate | The rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. |
| estimated_ad_recallers | NUMERIC | Estimated Ad Recall Lift | An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. |
| frequency | NUMERIC | Frequency | The average number of times each person saw your ad. |
| frequency_value | TEXT | Number of frequency | The number of times an ad in your Reach and Frequency campaign was served to each person. |
| gender | TEXT | Gender | Gender of people you've reached. People who don't list their gender are shown as 'not specified'. |
| hourly_stats_aggregated_by_advertiser_time_zone | TEXT | Hourly breakdown aggregated by the time ads were delivered in the advertiser's time zone. | Hourly breakdown aggregated by the time ads were delivered in the advertiser's time zone. For example, if your ads are scheduled to run from 9 AM to 11 AM, but they reach audiences in multiple time zones, they may deliver from 9 AM to 1 PM in the advertiser's time zone. Stats will be aggregated into four groups 9 AM - 10 AM, 10 AM - 11 AM, 11 AM - 12 PM, and 12 PM - 1 PM. |
| hourly_stats_aggregated_by_audience_time_zone | TEXT | Hourly breakdown aggregated by the time ads were delivered in the audiences' time zone. | Hourly breakdown aggregated by the time ads were delivered in the audiences' time zone. For example, if your ads are scheduled to run from 9 AM to 11 AM but they reach audiences in multiple time zones, they may deliver from 9 AM to 1 PM in the advertiser's time zone. Stats will be aggregated into two groups 9 AM - 10 AM and 10 AM - 11 AM. |
| image_asset | TEXT | ID of image asset | The ID of the image asset involved in impression, click or action. |
| image_url | IMAGE_URL | Ad Image URL | A URL for the image for this creative. We save the image at this URL to the ad account's image library. |
| impression_device | TEXT | The device where your last ad was served to someone | The device where your last ad was served to someone on Facebook. For example "iPhone" if someone viewed your ad on an iPhone. |
| impressions | NUMERIC | Impressions | The number of times your ads were on screen. |
| instagram_actor_id | TEXT | Instagram Page ID | Used for Instagram Ads. Provide Instagram account ID used for running these ads. |
| instagram_permalink_url | TEXT | Instagram Post URL | URL for a post on Instagram you want to run as an ad. Also known as Instagram media. |
| keyword | TEXT | Ad Name (duplicate) | The name of the ad being viewed in reporting (duplicate) |
| link | TEXT | Ad Link | The link where the user is taken to upon clicking on the ad. |
| link_clicks | NUMERIC | Link Clicks | The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.(duplicate) |
| link_url_asset | TEXT | ID of the url asset | The ID of the URL asset involved in impression, click or action. |
| mobile_app_purchase_roas_app_custom_event_fb_mobile_purchase | NUMERIC | Mobile App Purchase ROAS App Custom Event.Fb Mobile Purchase | |
| objective | TEXT | Objective | The objective reflecting the goal you want to achieve with your advertising. It may be different from the selected objective of the campaign in some cases. This column does not apply to ad sets, only campaigns and ads. |
| outbound_clicks_ctr_outbound_click | NUMERIC | Outbound CTR | The percentage of times people saw your ad and performed an outbound click. |
| outbound_clicks_outbound_click | NUMERIC | Outbound Clicks | The number of clicks on links that take people off Facebook-owned properties. |
| place_page_id | TEXT | The ID of the place page | The ID of the place page involved in impression or click. |
| platform_position | TEXT | Where your ad was shown within a platform | Where your ad was shown within a platform, for example on Facebook desktop News Feed, or Instagram Mobile News Feed. |
| publisher_platform | TEXT | Platform your ad was shown | Which platform your ad was shown, for example on Facebook, Instagram, or Audience Network. |
| reach | NUMERIC | Reach | The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. |
| region | TEXT | Regions where the people you've reached are located | The regions where the people you've reached are located. This is based on information such as a person's hometown, their current city and the geographical location where they tend to be when they visit Facebook. |
| spend | NUMERIC | Amount Spent | The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. |
| thumbnail_url | IMAGE_URL | Thumbnail URL | URL for a thumbnail image for this ad creative. |
| title_asset | TEXT | ID of the title asset | The ID of the title asset involved in impression, click or action. |
| totalcost | NUMERIC | Total Cost | The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. (duplicate) |
| unique_actions_add_payment_info | NUMERIC | Unique Adds of Payment Info | The estimated number of people who submitted payment info. |
| unique_actions_add_to_cart | NUMERIC | Unique Actions Add To Cart | |
| unique_actions_add_to_wishlist | NUMERIC | Unique Adds to Wishlist | The estimated number of people who added items to their wishlist. |
| unique_actions_app_custom_event | NUMERIC | Unique Actions App Custom Event | |
| unique_actions_app_custom_event_fb_mobile_activate_app | NUMERIC | Unique Actions App Custom Event.Fb Mobile Activate App | |
| unique_actions_app_custom_event_fb_mobile_add_payment_info | NUMERIC | Unique Actions App Custom Event.Fb Mobile Add Payment Info | |
| unique_actions_app_custom_event_fb_mobile_add_to_cart | NUMERIC | Unique Actions App Custom Event.Fb Mobile Add To Cart | |
| unique_actions_app_custom_event_fb_mobile_add_to_wishlist | NUMERIC | Unique Actions App Custom Event.Fb Mobile Add To Wishlist | |
| unique_actions_app_custom_event_fb_mobile_complete_registration | NUMERIC | Unique Actions App Custom Event.Fb Mobile Complete Registration | |
| unique_actions_app_custom_event_fb_mobile_content_view | NUMERIC | Unique Actions App Custom Event.Fb Mobile Content View | |
| unique_actions_app_custom_event_fb_mobile_initiated_checkout | NUMERIC | Unique Actions App Custom Event.Fb Mobile Initiated Checkout | |
| unique_actions_app_custom_event_fb_mobile_level_achieved | NUMERIC | Unique Actions App Custom Event.Fb Mobile Level Achieved | |
| unique_actions_app_custom_event_fb_mobile_purchase | NUMERIC | Unique Actions App Custom Event.Fb Mobile Purchase | |
| unique_actions_app_custom_event_fb_mobile_search | NUMERIC | Unique Actions App Custom Event.Fb Mobile Search | |
| unique_actions_app_custom_event_fb_mobile_tutorial_completion | NUMERIC | Unique Actions App Custom Event.Fb Mobile Tutorial Completion | |
| unique_actions_app_custom_event_other | NUMERIC | Unique Actions App Custom Event.Other | |
| unique_actions_checkin | NUMERIC | Unique Check-Ins | The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline. |
| unique_actions_comment | NUMERIC | Unique Post Comments | The number of people with comments on your ads. |
| unique_actions_complete_registration | NUMERIC | Unique Registrations Completed | The estimated number of people who registered. |
| unique_actions_initiate_checkout | NUMERIC | Unique Checkouts Initiated | The estimated number of people who initiated checkouts. |
| unique_actions_landing_page_view | NUMERIC | Unique Landing Page Views | The number of people who caused a landing page view. |
| unique_actions_lead | NUMERIC | Unique Leads | The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools. |
| unique_actions_like | NUMERIC | Unique Page Likes | The number of people with likes of your Facebook Page attributed to your ads. |
| unique_actions_link_click | NUMERIC | Unique Link Clicks | The number of people who performed a link click. |
| unique_actions_mobile_app_install | NUMERIC | Unique Mobile App Installs | The number of people with installs of your mobile app that were recorded as app events and attributed to your ads. |
| unique_actions_offsite_conversion | NUMERIC | Unique Website Conversions | The number of unique people who with conversion events attributed to your ads (estimated) |
| unique_actions_offsite_conversion_fb_pixel_add_payment_info | NUMERIC | Unique Website Adds of Payment Info | The number of people with add payment info events tracked by the pixel on your website and attributed to your ads. |
| unique_actions_offsite_conversion_fb_pixel_add_to_cart | NUMERIC | Unique Website Adds to Cart | The number of people with add to cart events tracked by the pixel on your website and attributed to your ads. |
| unique_actions_offsite_conversion_fb_pixel_add_to_wishlist | NUMERIC | Unique Website Adds to Wishlist | The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads. |
| unique_actions_offsite_conversion_fb_pixel_complete_registration | NUMERIC | Unique Website Registrations Completed | The number of people with complete registration events tracked by the pixel on your website and attributed to your ads. |
| unique_actions_offsite_conversion_fb_pixel_initiate_checkout | NUMERIC | Unique Website Checkouts Initiated | The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads. |
| unique_actions_offsite_conversion_fb_pixel_lead | NUMERIC | Unique Website Leads | The number of people with lead events tracked by the pixel on your website and attributed to your ads. |
| unique_actions_offsite_conversion_fb_pixel_purchase | NUMERIC | Unique Website Purchases | The number of people with purchase events tracked by the pixel on your website and attributed to your ads. |
| unique_actions_offsite_conversion_fb_pixel_search | NUMERIC | Unique Website Searches | The number of people with search events tracked by the pixel on your website and attributed to your ads. |
| unique_actions_offsite_conversion_fb_pixel_view_content | NUMERIC | Unique Website Content Views | The number of people with view content events tracked by the pixel on your website and attributed to your ads. |
| unique_actions_omni_achievement_unlocked | NUMERIC | Unique Achievements Unlocked | The estimated number of people who unlocked achievements. |
| unique_actions_omni_activate_app | NUMERIC | Unique App Activations | The estimated number of people who performed app activations. |
| unique_actions_omni_add_to_cart | NUMERIC | Unique Adds to Cart | The estimated number of people who added items to their cart. |
| unique_actions_omni_app_install | NUMERIC | Unique App Installs | The number of unique people who took this action attributed to your ads (estimated) |
| unique_actions_omni_complete_registration | NUMERIC | Omni Unique Registrations Completed | The estimated number of people who registered. |
| unique_actions_omni_custom | NUMERIC | Unique Actions Omni Custom | |
| unique_actions_omni_initiated_checkout | NUMERIC | Unique Omni Checkouts Initiated | The estimated number of people who initiated checkouts. |
| unique_actions_omni_level_achieved | NUMERIC | Unique Levels Completed | The estimated number of people who achieved levels. |
| unique_actions_omni_purchase | NUMERIC | Omni Unique Purchases | The estimated number of people who completed at least one purchase. |
| unique_actions_omni_rate | NUMERIC | Unique Ratings Submitted | The estimated number of people who submitted ratings. |
| unique_actions_omni_search | NUMERIC | Unique Searches | The estimated number of people who searched. |
| unique_actions_omni_spend_credits | NUMERIC | Unique Credit Spends | The estimated number of people who spent credits. |
| unique_actions_omni_tutorial_completion | NUMERIC | Unique Tutorials Completed | The estimated number of people who completed tutorials. |
| unique_actions_omni_view_content | NUMERIC | Unique Omni Content Views | The estimated number of people who viewed content. |
| unique_actions_onsite_conversion_flow_complete | NUMERIC | Unique On-Facebook Workflow Completions | The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads. |
| unique_actions_onsite_conversion_messaging_block | NUMERIC | Unique Blocked Messaging Connections | The number of people that blocked a messaging connection with your business, attributed to your ads. |
| unique_actions_onsite_conversion_purchase | NUMERIC | Unique On-Facebook Purchases | The number of unique people who took this action attributed to your ads (estimated) |
| unique_actions_onsite_web_add_to_cart | NUMERIC | Unique Actions Onsite Web Add To Cart | |
| unique_actions_onsite_web_app_add_to_cart | NUMERIC | Unique Actions Onsite Web App Add To Cart | |
| unique_actions_onsite_web_app_purchase | NUMERIC | Unique Actions Onsite Web App Purchase | |
| unique_actions_onsite_web_purchase | NUMERIC | Unique Actions Onsite Web Purchase | |
| unique_actions_page_engagement | NUMERIC | Unique Page Engagement | The number of people who took action on your Facebook Page and its posts, attributed to your ads. |
| unique_actions_photo_view | NUMERIC | Unique Photo Views | The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them. |
| unique_actions_post_engagement | NUMERIC | Unique Post Engagement | The total number of people who took actions involving your ads. |
| unique_actions_post_reaction | NUMERIC | Unique Post Reactions | The number of unique people who took this action attributed to your ads (estimated) |
| unique_actions_purchase | NUMERIC | Unique Actions Purchase | |
| unique_actions_rsvp | NUMERIC | Unique Event Responses | The number of people who responded Interested or Going to your Facebook event, attributed to your ads. |
| unique_actions_search | NUMERIC | Unique Actions Search | |
| unique_actions_video_view | NUMERIC | Unique 3-Second Continuous Video Plays | The number of unique people who took this action attributed to your ads (estimated) |
| unique_actions_view_content | NUMERIC | Unique Content Views | The estimated number of people who viewed content. |
| unique_clicks | NUMERIC | Unique Clicks | The number of people who performed a click (all). |
| unique_ctr | NUMERIC | Unique CTR | The percentage of people who saw your ad and performed a unique click (all). |
| unique_link_clicks_ctr | NUMERIC | Unique Link Clicks CTR | The percentage of people who saw your ad and performed a link click. |
| unique_outbound_clicks_ctr_outbound_click | NUMERIC | Unique Outbound CTR | The percentage of people who saw your ad and performed an outbound click. |
| unique_outbound_clicks_outbound_click | NUMERIC | Unique Outbound Clicks | The number of people who performed an outbound click. |
| url_tags | TEXT | URL Tags | A set of query string parameters (e.g. UTM tags) which will replace or be appended to urls clicked from page post ads, message of the post, and canvas app install creatives only. |
| video_30_sec_watched_actions_video_view | NUMERIC | Video 30 Sec Watched Actions | The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds. |
| video_avg_time_watched_actions_video_view | NUMERIC | Video Average Play Time | The average time a video was played, including any time spent replaying the video for a single impression. |
| video_p100_watched_actions_video_view | NUMERIC | Video Watched at 100 percent | The number of times your video was played at 100% of its length, including plays that skipped to this point. |
| video_p25_watched_actions_video_view | NUMERIC | Video Watched at 25 percent | The number of times your video was played at 25% of its length, including plays that skipped to this point. |
| video_p50_watched_actions_video_view | NUMERIC | Video Watched at 50 percent | The number of times your video was played at 50% of its length, including plays that skipped to this point. |
| video_p75_watched_actions_video_view | NUMERIC | Video Watched at 75 percent | The number of times your video was played at 75% of its length, including plays that skipped to this point. |
| video_p95_watched_actions_video_view | NUMERIC | Video Plays at 95 percent | The number of times your video was played at 95% of its length, including plays that skipped to this point. |
| video_play_actions_video_view | NUMERIC | Video Plays | The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development. |
| website_ctr_link_click | NUMERIC | Website CTR link click | The percentage of times people saw your ad and performed a link click. |
| website_purchase_roas_offsite_conversion_fb_pixel_purchase | NUMERIC | Website Purchase ROAS | The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads. |
Facebook Page Insights Connector
Sample API query
https://connectors.windsor.ai/facebook_organic?api_key=[your API key]&date_preset=last_7d&fields=date,page_impressions_unique,page_engaged_users
The Facebook Page Inisghts connector can query more than 50 metrics and dimensions.
Fields: Metrics, dimensions and breakdowns
| ID | Type | Name | Description |
|---|---|---|---|
| account_id | TEXT | Account ID | The Page ID of the Facebook Page |
| account_name | TEXT | Account Name | The Page Name of the Facebook Page |
| clicks | NUMERIC | Post Clicks (duplicate) | The number of times people clicked on anywhere in your posts without generating a story. |
| date | DATE | Date | The dimension that determines how date-based data in a chart is handled (the time dimension). |
| is_eligible_for_promotion | BOOLEAN | Is Eligible For Promotion | Whether the post is eligible for promotion. |
| is_expired | BOOLEAN | Is Expired | Whether the post has expiration time that has passed. |
| is_inline_created | BOOLEAN | Is Inline Created | Returns True if the post was created inline when creating ads. |
| is_popular | BOOLEAN | Is Popular | Whether the post is currently popular. Based on whether the total actions as a percentage of reach exceeds a certain threshold. |
| is_published | BOOLEAN | Is Published | Indicates whether a scheduled post was published (applies to scheduled Page Post only, for users post and instanlty published posts this value is always true) |
| media_type | TEXT | Media Type | Type of the media such as (photo, video, link etc) |
| page_call_phone_clicks_by_age_gender_logged_in_unique | OBJECT | Page Call Phone Clicks By Age Gender Logged In Unique | Number of people who logged in to Facebook and clicked the Call Now button, broken down by age and gender group. |
| page_call_phone_clicks_by_site_logged_in_unique | OBJECT | Page Call Phone Clicks By Site Logged In Unique | The number of people who clicked your Page's phone number or Call Now button while they were logged into Facebook, broken down by the type of device they used. |
| page_call_phone_clicks_logged_in_by_city_unique | OBJECT | Page Call Phone Clicks Logged In By City Unique | Number of people who logged in to Facebook and clicked the Call Now button, broken down by city. |
| page_call_phone_clicks_logged_in_by_country_unique | OBJECT | Page Call Phone Clicks Logged In By Country Unique | Number of people who logged in to Facebook and clicked the Call Now button, broken down by countries. |
| page_call_phone_clicks_logged_in_unique | OBJECT | Page Call Phone Clicks Logged In Unique | Number of people who logged in to Facebook and clicked the Call Now button. |
| page_consumptions | NUMERIC | Page Consumptions | The number of times people clicked on any of your content. |
| page_consumptions_by_consumption_type | OBJECT | Page Consumptions By Consumption Type | The number of people who clicked on any of your content. |
| page_consumptions_by_consumption_type_unique | OBJECT | Page Consumptions By Consumtion Type Unique | The number of people who clicked on any of your content, by type. |
| page_consumptions_unique | NUMERIC | Page Consumptions Unique | The number of people who clicked on any of your content. |
| page_cta_clicks_by_age_gender_logged_in_unique | OBJECT | Page CTA Clicks By Age Gender Logged In Unique | Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (default attribution window). |
| page_cta_clicks_by_age_gender_logged_in_unique_comment | OBJECT | Page CTA Clicks By Age Gender Logged In Unique (number of comments). | Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (number of comments). |
| page_cta_clicks_by_age_gender_logged_in_unique_like | OBJECT | Page CTA Clicks By Age Gender Logged In Unique (number of likes). | Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (number of likes). |
| page_cta_clicks_by_age_gender_logged_in_unique_share | OBJECT | Page CTA Clicks By Age Gender Logged In Unique (times stories have been shared). | Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (times stories have been shared). |
| page_cta_clicks_by_site_logged_in_unique | OBJECT | Page CTA Clicks By Site Logged In Unique | Number of people who are logged in to Facebook and clicked on the CTA button, broken down by www, mobile, api or other. |
| page_cta_clicks_logged_in_by_city_unique | OBJECT | Page CTA Clicks Logged In By City Unique | Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by city. |
| page_cta_clicks_logged_in_by_country_unique | OBJECT | Page CTA Clicks Logged In By Country Unique | Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by country. |
| page_cta_clicks_logged_in_total | NUMERIC | Page CTA Clicks Logged In Total | Total number of clicks on the Page CTA button by people who are logged in to Facebook (default attribution window). |
| page_cta_clicks_logged_in_total_comment | NUMERIC | Page CTA Clicks Logged In Total (number of comments). | Total number of clicks on the Page CTA button by people who are logged in to Facebook (number of comments). |
| page_cta_clicks_logged_in_total_like | NUMERIC | Page CTA Clicks Logged In Total (number of likes). | Total number of clicks on the Page CTA button by people who are logged in to Facebook (number of likes). |
| page_cta_clicks_logged_in_total_share | NUMERIC | Page CTA Clicks Logged In Total (times stories have been shared). | Total number of clicks on the Page CTA button by people who are logged in to Facebook (times stories have been shared). |
| page_cta_clicks_logged_in_unique | NUMERIC | Page CTA Clicks Logged In Unique | Unique number of clicks on the Page CTA button by people who are logged in to Facebook (default attribution window). |
| page_cta_clicks_logged_in_unique_comment | NUMERIC | Page CTA Clicks Logged In Unique (number of comments). | Unique number of clicks on the Page CTA button by people who are logged in to Facebook (number of comments). |
| page_cta_clicks_logged_in_unique_like | NUMERIC | Page CTA Clicks Logged In Unique (number of likes). | Unique number of clicks on the Page CTA button by people who are logged in to Facebook (number of likes). |
| page_cta_clicks_logged_in_unique_share | NUMERIC | Page CTA Clicks Logged In Unique (times stories have been shared). | Unique number of clicks on the Page CTA button by people who are logged in to Facebook (times stories have been shared). |
| page_engaged_users | NUMERIC | Page Engaged Users | The number of people who engaged with your Page. Engagement includes any click. |
| page_fan_adds | NUMERIC | New likes | The number of new people who have liked your Page |
| page_fan_adds_by_paid_non_paid_unique | OBJECT | Page Fans Adds By Paid Non Paid Unique | The number of new people who have liked your Page broken down by paid and non-paid. |
| page_fan_adds_unique | NUMERIC | New likes (unique users) | The number of new people who have liked your Page (Unique users) |
| page_fan_removes | NUMERIC | New unlikes | The number of new people who have unliked your Page |
| page_fan_removes_unique | NUMERIC | Unlikes (unique users) | The number of Unlikes of your Page (Unique users) |
| page_fans | NUMERIC | Total likes | The total number of people who have liked your Page |
| page_fans_online | OBJECT | Page Fans Online | The number of your fans who saw any posts on Facebook on a given day, broken down by hour of day in PST/PDT. |
| page_fans_online_per_day | NUMERIC | Page Fans Online Per Day | The number of your fans who saw any posts on Facebook on a given day. |
| page_follows | NUMERIC | Lifetime Total Follows | Lifetime - The total number of people who have followed your Page. (Unique Users) |
| page_get_directions_clicks_by_age_gender_logged_in_unique | OBJECT | Page Get Directions Clicks By Age Gender Logged In Unique | Number of people who logged in to Facebook and clicked the Get Directions button, broken down by age and gender group. |
| page_get_directions_clicks_by_site_logged_in_unique | OBJECT | Page Get Directions Clicks By Site Logged In Unique | Number of people who logged in to Facebook and clicked the Get Directions button, broken down by www, mobile, api or other. |
| page_get_directions_clicks_logged_in_by_city_unique | OBJECT | Page Get Directions Clicks Logged In By City Unique | Number of people who logged in to Facebook and clicked the Get Directions button, broken down by city. |
| page_get_directions_clicks_logged_in_by_country_unique | OBJECT | Page Get Directions Clicks Logged In By Country Unique | Number of people who logged in to Facebook and clicked the Get Directions button, broken down by country. |
| page_get_directions_clicks_logged_in_unique | NUMERIC | Page Get Directions Clicks Logged In Unique | Number of people who logged in to Facebook and clicked the Get Directions button. |
| page_id | TEXT | Page Id | Page id |
| page_impressions_unique | NUMERIC | Page Impressions Unique | The number of people who had any content from your Page or about your Page enter their screen. This includes posts, stories, check-ins, ads, social information from people who interact with your Page and more. |
| page_name | TEXT | Page Name | The name of the Page |
| page_negative_feedback | NUMERIC | Page Negative Feedback | The number of times people took a negative action (e.g., un-liked or hid a post). |
| page_negative_feedback_by_type | OBJECT | Page Negative Fedback By Type | The number of times people took a negative action broken down by type (default attribution window). |
| page_negative_feedback_by_type_comment | OBJECT | Page Negative Fedback By Type (number of comments). | The number of times people took a negative action broken down by type (number of comments). |
| page_negative_feedback_by_type_hide_clicks | NUMERIC | Page Negative Feedback By Type Hide Clicks | Number of negative actions, disaggregated by type (hide_clicks) (default attribution window). |
| page_negative_feedback_by_type_hide_clicks_comment | NUMERIC | Page Negative Feedback By Type Hide Clicks (number of comments). | Number of negative actions, disaggregated by type (hide_clicks) (number of comments). |
| page_negative_feedback_by_type_hide_clicks_like | NUMERIC | Page Negative Feedback By Type Hide Clicks (number of likes). | Number of negative actions, disaggregated by type (hide_clicks) (number of likes). |
| page_negative_feedback_by_type_hide_clicks_share | NUMERIC | Page Negative Feedback By Type Hide Clicks (times stories have been shared). | Number of negative actions, disaggregated by type (hide_clicks) (times stories have been shared). |
| page_negative_feedback_by_type_like | OBJECT | Page Negative Fedback By Type (number of likes). | The number of times people took a negative action broken down by type (number of likes). |
| page_negative_feedback_by_type_share | OBJECT | Page Negative Fedback By Type (times stories have been shared). | The number of times people took a negative action broken down by type (times stories have been shared). |
| page_negative_feedback_by_type_unique | OBJECT | Page Negative Fedback By Type Unique | The number of people who took a negative action broken down by type (default attribution window). |
| page_negative_feedback_by_type_unique_comment | OBJECT | Page Negative Fedback By Type Unique (number of comments). | The number of people who took a negative action broken down by type (number of comments). |
| page_negative_feedback_by_type_unique_like | OBJECT | Page Negative Fedback By Type Unique (number of likes). | The number of people who took a negative action broken down by type (number of likes). |
| page_negative_feedback_by_type_unique_share | OBJECT | Page Negative Fedback By Type Unique (times stories have been shared). | The number of people who took a negative action broken down by type (times stories have been shared). |
| page_negative_feedback_unique | NUMERIC | Page Negative Feedback Unique | The number of people who took a negative action (e.g., un-liked or hid a post). |
| page_places_checkin_mobile | NUMERIC | Page Places Checkin Mobile | The number of times people checked into a place using mobile phones. |
| page_places_checkin_mobile_unique | NUMERIC | Page Places Checkin Mobile Unique | The number of people who checked into a place using mobile phones. |
| page_places_checkin_total | NUMERIC | Page Places Checkin Total | The number of times people checked into a place. |
| page_places_checkin_total_unique | NUMERIC | Page Places Checkin Total Unique | The number of people who checked into a place. |
| page_places_checkins_by_age_gender | NUMERIC | Page Places Checkin By Age Gender | gender and age of people who checked in at your Place. |
| page_places_checkins_by_country | NUMERIC | Page Places Checkins By Country | top countries of people who checked into your Place. |
| page_places_checkins_by_locale | NUMERIC | Page Places Checkin By Locale | top locales of people who checked into your Place. |
| page_positive_feedback_by_type | OBJECT | Page Positive Feedback By Type | The number of times people took a positive action broken down by type. |
| page_positive_feedback_by_type_unique | OBJECT | Page Positive Feedback By Type Unique | The number of people who took a positive action broken down by type. |
| page_post_engagements | NUMERIC | Page Post Engagements | The number of times people have engaged with your posts through reactions, comments, shares and more. |
| page_total_actions | NUMERIC | Page Total Actions | The number of clicks on your Page's contact info and call-to-action button. |
| page_video_view_time | NUMERIC | Page Video View Time | The total time (in milliseconds) spent by users watching videos on your Page. |
| page_video_views | NUMERIC | Page Video Views | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds. During separate playback, videos are treated separately, replay time is excluded. |
| page_video_views_autoplayed | NUMERIC | Page Video Views Autoplayed | The number of times your autoplay videos have been viewed for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account. |
| page_video_views_by_paid_non_paid_paid | OBJECT | Paid Page Video Views By Paid Non Paid | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (default attribution window). |
| page_video_views_by_paid_non_paid_paid_comment | OBJECT | Paid Page Video Views By Paid Non Paid (number of comments). | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of comments). |
| page_video_views_by_paid_non_paid_paid_like | OBJECT | Paid Page Video Views By Paid Non Paid (number of likes). | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of likes). |
| page_video_views_by_paid_non_paid_paid_share | OBJECT | Paid Page Video Views By Paid Non Paid (times stories have been shared). | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (times stories have been shared). |
| page_video_views_by_paid_non_paid_total | OBJECT | Total Page Video Views By Paid Non Paid | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (default attribution window). |
| page_video_views_by_paid_non_paid_total_comment | OBJECT | Total Page Video Views By Paid Non Paid (number of comments). | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (number of comments). |
| page_video_views_by_paid_non_paid_total_like | OBJECT | Total Page Video Views By Paid Non Paid (number of likes). | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (number of likes). |
| page_video_views_by_paid_non_paid_total_share | OBJECT | Total Page Video Views By Paid Non Paid (times stories have been shared). | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (times stories have been shared). |
| page_video_views_by_paid_non_paid_unpaid | OBJECT | Unpaid Page Video Views By Paid Non Paid | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (default attribution window). |
| page_video_views_by_paid_non_paid_unpaid_comment | OBJECT | Unpaid Page Video Views By Paid Non Paid (number of comments). | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of comments). |
| page_video_views_by_paid_non_paid_unpaid_like | OBJECT | Unpaid Page Video Views By Paid Non Paid (number of likes). | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of likes). |
| page_video_views_by_paid_non_paid_unpaid_share | OBJECT | Unpaid Page Video Views By Paid Non Paid (times stories have been shared). | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (times stories have been shared). |
| page_video_views_click_to_play | NUMERIC | Page Video Views Click To Play | The number of views of your Page video, initiated by pressing the "Play" button, for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account. |
| page_video_views_organic | NUMERIC | Page Video Views Organic | Your Page's video has been viewed for at least 3 seconds, or nearly all if shorter than 3 seconds, within organic reach. When analyzing a single case of video playback, the time spent on repetitions is not taken into account. |
| page_video_views_paid | NUMERIC | Page Video Views Paid | The number of views of your Page's promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video impression, views are counted separately, the time spent on replays is not counted. |
| page_video_views_unique | NUMERIC | Page Video Views Unique | The number of people who viewed your Page's video for at least 3 seconds, or almost all of them if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account. |
| page_website_clicks_by_age_gender_logged_in_unique | OBJECT | Page Website Clicks By Age Gender Logged In Unique | Number of people who logged in to Facebook and clicked the goto website CTA button, broken down by age and gender group. |
| page_website_clicks_by_site_logged_in_unique | OBJECT | Page Website Clicks By Site Logged In Unique | Number of people who logged in to Facebook and clicked the Page CTA button, broken down by www, mobile, api and other. |
| page_website_clicks_logged_in_by_city_unique | OBJECT | Page Website Clicks Logged In By City Unique | Number of people who logged in to Facebook and clicked the goto website CTA button, broken down by city. |
| page_website_clicks_logged_in_by_country_unique | OBJECT | Page Website Clicks Logged In By Country Unique | Number of people who logged in to Facebook and clicked the goto website CTA button, broken down by country. |
| page_website_clicks_logged_in_unique | NUMERIC | Page Website Clicks Logged In Unique | Number of people who logged in to Facebook and clicked the goto website CTA button. |
| permalink_url | TEXT | Permalink Url | The permanent static URL to the post on www.facebook.com. Example https://www.facebook.com/FacebookforDevelopers/posts/10153449196353553 |
| post_activity_by_action_type | NUMERIC | Post Activity | The number of action types at post level (likes, comments, shares) (default attribution window). |
| post_activity_by_action_type_comment | NUMERIC | Post Activity (number of comments). | The number of action types at post level (likes, comments, shares) (number of comments). |
| post_activity_by_action_type_like | NUMERIC | Post Activity (number of likes). | The number of action types at post level (likes, comments, shares) (number of likes). |
| post_activity_by_action_type_share | NUMERIC | Post Activity (times stories have been shared). | The number of action types at post level (likes, comments, shares) (times stories have been shared). |
| post_clicks | NUMERIC | Post Clicks | The number of times people clicked on anywhere in your posts without generating a story. |
| post_clicks_by_type_link_clicks | NUMERIC | Post Clicks By Type Link Clicks | The number of clicks on any places in your publications without creating news (link clicks) (default attribution window). |
| post_clicks_by_type_link_clicks_comment | NUMERIC | Post Clicks By Type Link Clicks (number of comments). | The number of clicks on any places in your publications without creating news (link clicks) (number of comments). |
| post_clicks_by_type_link_clicks_like | NUMERIC | Post Clicks By Type Link Clicks (number of likes). | The number of clicks on any places in your publications without creating news (link clicks) (number of likes). |
| post_clicks_by_type_link_clicks_share | NUMERIC | Post Clicks By Type Link Clicks (times stories have been shared). | The number of clicks on any places in your publications without creating news (link clicks) (times stories have been shared). |
| post_clicks_by_type_other_clicks | NUMERIC | Post Clicks By Type Other clicks | The number of clicks on any places in your publications without creating news (other clicks) (default attribution window). |
| post_clicks_by_type_other_clicks_comment | NUMERIC | Post Clicks By Type Other clicks (number of comments). | The number of clicks on any places in your publications without creating news (other clicks) (number of comments). |
| post_clicks_by_type_other_clicks_like | NUMERIC | Post Clicks By Type Other clicks (number of likes). | The number of clicks on any places in your publications without creating news (other clicks) (number of likes). |
| post_clicks_by_type_other_clicks_share | NUMERIC | Post Clicks By Type Other clicks (times stories have been shared). | The number of clicks on any places in your publications without creating news (other clicks) (times stories have been shared). |
| post_clicks_by_type_photo_view | NUMERIC | Post Clicks By Type Photo View | The number of clicks on any places in your publications without creating news (photo clicks) (default attribution window). |
| post_clicks_by_type_photo_view_comment | NUMERIC | Post Clicks By Type Photo View (number of comments). | The number of clicks on any places in your publications without creating news (photo clicks) (number of comments). |
| post_clicks_by_type_photo_view_like | NUMERIC | Post Clicks By Type Photo View (number of likes). | The number of clicks on any places in your publications without creating news (photo clicks) (number of likes). |
| post_clicks_by_type_photo_view_share | NUMERIC | Post Clicks By Type Photo View (times stories have been shared). | The number of clicks on any places in your publications without creating news (photo clicks) (times stories have been shared). |
| post_clicks_by_type_video_play | NUMERIC | Post Clicks By Type Video Play | The number of clicks on any places in your publications without creating news (video plays) (default attribution window). |
| post_clicks_by_type_video_play_comment | NUMERIC | Post Clicks By Type Video Play (number of comments). | The number of clicks on any places in your publications without creating news (video plays) (number of comments). |
| post_clicks_by_type_video_play_like | NUMERIC | Post Clicks By Type Video Play (number of likes). | The number of clicks on any places in your publications without creating news (video plays) (number of likes). |
| post_clicks_by_type_video_play_share | NUMERIC | Post Clicks By Type Video Play (times stories have been shared). | The number of clicks on any places in your publications without creating news (video plays) (times stories have been shared). |
| post_created_time | TIMESTAMP | Post Created Time | Post created time |
| post_description | TEXT | Post Description | The description of the link (appears beneath the link caption). If not specified, this field is automatically populated by information scraped from the link, typically the title of the page. |
| post_id | TEXT | Post Id | Post id |
| post_impressions | NUMERIC | Post Impressions | The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more. |
| post_impressions_organic | NUMERIC | Post impressions Organic | The number of times your Page posts are displayed on the user's screen as a result of unpaid distribution. |
| post_impressions_organic_unique | NUMERIC | Post impressions Organic Unique | The number of people who displayed your Page post as a result of an unpaid distribution (Post Reach - Organic). |
| post_impressions_paid | NUMERIC | Post Impressions Paid | The number of times your Page post appears on the screen of any user as a result of paid distribution - for example, advertising. |
| post_impressions_paid_unique | NUMERIC | Post Impressions Paid Unique | The number of people on whose screen the publication of your Page was displayed as a result of paid distribution - for example, advertising. |
| post_impressions_unique | NUMERIC | Post Impressions Unique | The number of people on the page displayed the publication of your information. Publications are considered statuses, photos, links, videos, etc. |
| post_message | TEXT | Post Message | Post message |
| post_message_oneline | TEXT | Post Message Oneline | Post message in one line |
| post_negative_feedback_by_type_hide_all_clicks | NUMERIC | Post Negative Feedback By Type Hide All Clicks | Number of negative actions taken on your post (hide all clicks) (default attribution window). |
| post_negative_feedback_by_type_hide_all_clicks_comment | NUMERIC | Post Negative Feedback By Type Hide All Clicks (number of comments). | Number of negative actions taken on your post (hide all clicks) (number of comments). |
| post_negative_feedback_by_type_hide_all_clicks_like | NUMERIC | Post Negative Feedback By Type Hide All Clicks (number of likes). | Number of negative actions taken on your post (hide all clicks) (number of likes). |
| post_negative_feedback_by_type_hide_all_clicks_share | NUMERIC | Post Negative Feedback By Type Hide All Clicks (times stories have been shared). | Number of negative actions taken on your post (hide all clicks) (times stories have been shared). |
| post_negative_feedback_by_type_hide_clicks | NUMERIC | Post Negative Feedback By Type Hide Clicks | Number of negative actions taken on your post (hide all clicks) (default attribution window). |
| post_negative_feedback_by_type_hide_clicks_comment | NUMERIC | Post Negative Feedback By Type Hide Clicks (number of comments). | Number of negative actions taken on your post (hide all clicks) (number of comments). |
| post_negative_feedback_by_type_hide_clicks_like | NUMERIC | Post Negative Feedback By Type Hide Clicks (number of likes). | Number of negative actions taken on your post (hide all clicks) (number of likes). |
| post_negative_feedback_by_type_hide_clicks_share | NUMERIC | Post Negative Feedback By Type Hide Clicks (times stories have been shared). | Number of negative actions taken on your post (hide all clicks) (times stories have been shared). |
| post_negative_feedback_by_type_unique_hide_all_clicks | NUMERIC | Post Negative Feedback By Type Unique Hide All Clicks | The number of people who performed a negative action in your post (hide all clicks) (default attribution window). |
| post_negative_feedback_by_type_unique_hide_all_clicks_comment | NUMERIC | Post Negative Feedback By Type Unique Hide All Clicks (number of comments). | The number of people who performed a negative action in your post (hide all clicks) (number of comments). |
| post_negative_feedback_by_type_unique_hide_all_clicks_like | NUMERIC | Post Negative Feedback By Type Unique Hide All Clicks (number of likes). | The number of people who performed a negative action in your post (hide all clicks) (number of likes). |
| post_negative_feedback_by_type_unique_hide_all_clicks_share | NUMERIC | Post Negative Feedback By Type Unique Hide All Clicks (times stories have been shared). | The number of people who performed a negative action in your post (hide all clicks) (times stories have been shared). |
| post_picture | TEXT | Post Picture | The picture scraped from any link included with the post. |
| post_reactions_anger_total | NUMERIC | Post Reactions Anger Total | Total "anger" reactions of a post. |
| post_reactions_by_type_total | NUMERIC | Post Reactions By Like Total | Total post reactions by type. |
| post_reactions_haha_total | NUMERIC | Post Reactions Haha Total | Total "haha" reactions of a post. |
| post_reactions_like_total | NUMERIC | Post Reactions Like Total | Total "like" reactions of a post. |
| post_reactions_love_total | NUMERIC | Post Reactions Love Total | Total "love" reactions of a post. |
| post_reactions_sorry_total | NUMERIC | Post Reactions Sorry Total | Total "sad" reactions of a post. |
| post_reactions_wow_total | NUMERIC | Post Reactions Wow Total | Total "wow" reactions of a post. |
| post_title | TEXT | Post title | The title of the post. |
| post_video_avg_time_watched | NUMERIC | Post Video Avg Time watched | Average time (in milliseconds) people spent watching your videos. The metric is only available for videos created after August 25, 2016. Returns 0 for video shares. |
| post_video_complete_views_organic | NUMERIC | Post Video Complete Views Organic | Your videos have been viewed up to 95% or more of their organic reach. During a separate playback case, video views are counted separately, video replay time is excluded. Returns 0 for video reposts. |
| post_video_complete_views_organic_unique | NUMERIC | Post Video Complete Views Organic Unique | The number of people who viewed your videos up to 95% or more of their organic reach. During a single playback event, views are counted separately, repeat times are excluded. Returns 0 for video reposts. |
| post_video_views | NUMERIC | Post Video Views | The number of times your videos have been viewed for at least 3 seconds, or nearly all if they are shorter than 3 seconds. During a separate case of playback, video views are counted separately, video replay time is excluded. |
| post_video_views_autoplayed | NUMERIC | Post Video Views Autoplayed | The number of times your autoplay videos have been viewed for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account. |
| post_video_views_clicked_to_play | NUMERIC | Post Video Views Clicked To Play | The number of views of your videos initiated by pressing the Play button for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account. |
| post_video_views_organic | NUMERIC | Post Vide Views Organic | The number of views of your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds, within organic reach. During a separate playback case, video views are counted separately, video replay time is excluded. |
| post_video_views_organic_unique | NUMERIC | Post Video Views Organic Unique | The number of people who watched your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds, within organic reach. During a single playback event, views are counted separately, repeat times are excluded. |
| post_video_views_paid | NUMERIC | Post Video Views Paid | The number of views of your promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video display, video views are counted separately, video repeat times are excluded. |
| post_video_views_paid_unique | NUMERIC | Post Video Views Paid Unique | The number of people who watched your promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video show, views are counted separately, repeat times are excluded. |
| post_video_views_unique | NUMERIC | Post Video Views Unique | The number of people who watched your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. During a separate playback event, video views are counted separately, repeat times are excluded. |
| targeting | TEXT | Targeting | Object that limited the audience for this content. Anyone not in these demographics will not be able to view this content. This will not override any Page-level demographic restrictions that may be in place. |
| type | TEXT | Type | Type of the attachment. Possible types include - album, animated_image_autoplay, checkin, cover_photo, event, link, multiple, music, note, offer, photo, profile_media, status, video, video_autoplay, etc. |
| url | TEXT | URL | URL of the attachment. |
To add any additional fields you can check the Facebook Page Insights API
Google Ads Connector
Sample API query
https://connectors.windsor.ai/google_ads?api_key=[your API key]&date_preset=last_7d&fields=source,campaign,spend,date&_renderer=csv
Fields
| ID | Type | Name | Description |
|---|---|---|---|
| absolute_top_impression_percentage | NUMERIC | Absolute top impression percentage | The percent of your ad impressions that are shown as the very first ad above the organic search results. |
| accessible_bidding_strategy | TEXT | Accessible bidding strategy | Resource name of AccessibleBiddingStrategy, a read-only view of the unrestricted attributes of the attached portfolio bidding strategy identified by 'bidding_strategy'. Empty, if the campaign does not use a portfolio strategy. Unrestricted strategy attributes are available to all customers with whom the strategy is shared and are read from the AccessibleBiddingStrategy resource. In contrast, restricted attributes are only available to the owner customer of the strategy and their managers. Restricted attributes can only be read from the BiddingStrategy resource. |
| accessible_bidding_strategy_id | NUMERIC | Accessible bidding strategy id | The ID of the bidding strategy. |
| accessible_bidding_strategy_maximize_conversion_value_target_roas | NUMERIC | Accessible bidding strategy maximize conversion value target roas | The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget. |
| accessible_bidding_strategy_maximize_conversions_target_cpa | NUMERIC | Accessible bidding strategy maximize conversions target cpa | The target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition. |
| accessible_bidding_strategy_name | TEXT | Accessible bidding strategy name | The name of the bidding strategy. |
| accessible_bidding_strategy_owner_customer_id | NUMERIC | Accessible bidding strategy owner customer id | The ID of the Customer which owns the bidding strategy. |
| accessible_bidding_strategy_owner_descriptive_name | TEXT | Accessible bidding strategy owner descriptive name | descriptive_name of the Customer which owns the bidding strategy. |
| accessible_bidding_strategy_resource_name | TEXT | Accessible bidding strategy resource name | The resource name of the accessible bidding strategy. AccessibleBiddingStrategy resource names have the form: customers/{customer_id}/accessibleBiddingStrategies/{bidding_strategy_id} |
| accessible_bidding_strategy_target_cpa_target_cpa_micros | NUMERIC | Accessible bidding strategy target cpa target cpa micros | Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account. |
| accessible_bidding_strategy_target_impression_share_cpc_bid_ceiling_micros | NUMERIC | Accessible bidding strategy target impression share cpc bid ceiling micros | The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros. |
| accessible_bidding_strategy_target_impression_share_location | TEXT | Accessible bidding strategy target impression share location | The targeted location on the search results page. |
| accessible_bidding_strategy_target_impression_share_location_fraction_micros | NUMERIC | Accessible bidding strategy target impression share location fraction micros | The desired fraction of ads to be shown in the targeted location in micros. E.g. 1% equals 10,000. |
| accessible_bidding_strategy_target_roas_target_roas | NUMERIC | Accessible bidding strategy target roas target roas | The desired revenue (based on conversion data) per unit of spend. |
| accessible_bidding_strategy_target_spend_cpc_bid_ceiling_micros | NUMERIC | Accessible bidding strategy target spend cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. |
| accessible_bidding_strategy_target_spend_target_spend_micros | NUMERIC | Accessible bidding strategy target spend target spend micros | The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details. |
| accessible_bidding_strategy_type | TEXT | Accessible bidding strategy type | The type of the bidding strategy. |
| account_currency_code | TEXT | Account currency code | The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported. |
| account_descriptive_name | TEXT | Account descriptive name | Optional, non-unique descriptive name of the customer. |
| account_id | TEXT | Account ID | The Google Ads account ID. |
| account_name | TEXT | Account Name | Optional, non-unique descriptive name of the customer. |
| account_time_zone | TEXT | Account time zone | The local timezone ID of the customer. |
| action_items | TEXT | Action items | A list of recommendations to improve the ad strength. For example, a recommendation could be "Your headlines are a little too similar. Try adding more distinct headlines.". |
| active_view_cpm | NUMERIC | Active view cpm | Average cost of viewable impressions (active_view_impressions). |
| active_view_ctr | NUMERIC | Active view ctr | Active view measurable clicks divided by active view viewable impressions. This metric is reported only for display network. |
| active_view_impressions | NUMERIC | Active view impressions | A measurement of how often your ad has become viewable on a Display Network site. |
| active_view_measurability | NUMERIC | Active view measurability | The ratio of impressions that could be measured by Active View over the number of served impressions. |
| active_view_measurable_cost | NUMERIC | Active view measurable cost | The cost of the impressions you received that were measurable by Active View. |
| active_view_measurable_cost_micros | NUMERIC | Active view measurable cost micros | The cost of the impressions you received that were measurable by Active View. |
| active_view_measurable_impressions | NUMERIC | Active view measurable impressions | The number of times your ads are appearing on placements in positions where they can be seen. |
| active_view_viewability | NUMERIC | Active view viewability | The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). |
| ad_added_by_google_ads | BOOLEAN | Ad added by google ads | Indicates if this ad was automatically added by Google Ads and not by a user. For example, this could happen when ads are automatically created as suggestions for new ads based on knowledge of how existing ads are performing. |
| ad_app_ad_descriptions | TEXT | Ad app ad descriptions | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. |
| ad_app_ad_headlines | TEXT | Ad app ad headlines | List of text assets for headlines. When the ad serves the headlines will be selected from this list. |
| ad_app_ad_html5_media_bundles | TEXT | Ad app ad html5 media bundles | List of media bundle assets that may be used with the ad. |
| ad_app_ad_html5_media_bundles_asset | TEXT | Ad app ad html5 media bundles asset | The Asset resource name of this media bundle. |
| ad_app_ad_images | TEXT | Ad app ad images | List of image assets that may be displayed with the ad. |
| ad_app_ad_images_asset | TEXT | Ad app ad images asset | The Asset resource name of this image. |
| ad_app_ad_mandatory_ad_text | TEXT | Ad app ad mandatory ad text | Mandatory ad text. |
| ad_app_ad_youtube_videos | TEXT | Ad app ad youtube videos | List of YouTube video assets that may be displayed with the ad. |
| ad_app_ad_youtube_videos_asset | TEXT | Ad app ad youtube videos asset | The Asset resource name of this video. |
| ad_app_engagement_ad_descriptions | TEXT | Ad app engagement ad descriptions | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. |
| ad_app_engagement_ad_headlines | TEXT | Ad app engagement ad headlines | List of text assets for headlines. When the ad serves the headlines will be selected from this list. |
| ad_app_engagement_ad_images | TEXT | Ad app engagement ad images | List of image assets that may be displayed with the ad. |
| ad_app_engagement_ad_images_asset | TEXT | Ad app engagement ad images asset | The Asset resource name of this image. |
| ad_app_engagement_ad_videos | TEXT | Ad app engagement ad videos | List of video assets that may be displayed with the ad. |
| ad_app_engagement_ad_videos_asset | TEXT | Ad app engagement ad videos asset | The Asset resource name of this video. |
| ad_app_pre_registration_ad_descriptions | TEXT | Ad app pre registration ad descriptions | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. |
| ad_app_pre_registration_ad_headlines | TEXT | Ad app pre registration ad headlines | List of text assets for headlines. When the ad serves the headlines will be selected from this list. |
| ad_app_pre_registration_ad_images | TEXT | Ad app pre registration ad images | List of image asset IDs whose images may be displayed with the ad. |
| ad_app_pre_registration_ad_images_asset | TEXT | Ad app pre registration ad images asset | The Asset resource name of this image. |
| ad_app_pre_registration_ad_youtube_videos | TEXT | Ad app pre registration ad youtube videos | List of YouTube video asset IDs whose videos may be displayed with the ad. |
| ad_app_pre_registration_ad_youtube_videos_asset | TEXT | Ad app pre registration ad youtube videos asset | The Asset resource name of this video. |
| ad_call_ad_business_name | TEXT | Ad call ad business name | The business name in the ad. |
| ad_call_ad_call_tracked | BOOLEAN | Ad call ad call tracked | Whether to enable call tracking for the creative. Enabling call tracking also enables call conversions. |
| ad_call_ad_conversion_action | TEXT | Ad call ad conversion action | The conversion action to attribute a call conversion to. If not set a default conversion action is used. This field only has effect if call_tracked is set to true. Otherwise this field is ignored. |
| ad_call_ad_conversion_reporting_state | TEXT | Ad call ad conversion reporting state | The call conversion behavior of this call ad. It can use its own call conversion setting, inherit the account level setting, or be disabled. |
| ad_call_ad_country_code | TEXT | Ad call ad country code | The country code in the ad. |
| ad_call_ad_description1 | TEXT | Ad call ad description1 | The first line of the ad's description. |
| ad_call_ad_description2 | TEXT | Ad call ad description2 | The second line of the ad's description. |
| ad_call_ad_disable_call_conversion | BOOLEAN | Ad call ad disable call conversion | Whether to disable call conversion for the creative. If set to true, disables call conversions even when call_tracked is true. If call_tracked is false, this field is ignored. |
| ad_call_ad_headline1 | TEXT | Ad call ad headline1 | First headline in the ad. |
| ad_call_ad_headline2 | TEXT | Ad call ad headline2 | Second headline in the ad. |
| ad_call_ad_path1 | TEXT | Ad call ad path1 | First part of text that can be appended to the URL in the ad. Optional. |
| ad_call_ad_path2 | TEXT | Ad call ad path2 | Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set. Optional. |
| ad_call_ad_phone_number | TEXT | Ad call ad phone number | The phone number in the ad. |
| ad_call_ad_phone_number_verification_url | TEXT | Ad call ad phone number verification url | The URL to be used for phone number verification. |
| ad_destination_type | TEXT | Ad destination type | Ad Destination type. |
| ad_device_preference | TEXT | Ad device preference | The device preference for the ad. You can only specify a preference for mobile devices. When this preference is set the ad will be preferred over other ads when being displayed on a mobile device. The ad can still be displayed on other device types, e.g. if no other ads are available. If unspecified (no device preference), all devices are targeted. This is only supported by some ad types. |
| ad_display_upload_ad_display_upload_product_type | TEXT | Ad display upload ad display upload product type | The product type of this ad. See comments on the enum for details. |
| ad_display_upload_ad_media_bundle | TEXT | Ad display upload ad media bundle | A media bundle asset to be used in the ad. For information about the media bundle for HTML5_UPLOAD_AD, see https://support.google.com/google-ads/answer/1722096 Media bundles that are part of dynamic product types use a special format that needs to be created through the Google Web Designer. See https://support.google.com/webdesigner/answer/7543898 for more information. |
| ad_display_upload_ad_media_bundle_asset | TEXT | Ad display upload ad media bundle asset | The Asset resource name of this media bundle. |
| ad_display_url | TEXT | Ad display url | The URL that appears in the ad description for some ad formats. |
| ad_expanded_dynamic_search_ad_description | TEXT | Ad expanded dynamic search ad description | The description of the ad. |
| ad_expanded_dynamic_search_ad_description2 | TEXT | Ad expanded dynamic search ad description2 | The second description of the ad. |
| ad_expanded_text_ad_description | TEXT | Ad expanded text ad description | The description of the ad. |
| ad_expanded_text_ad_description2 | TEXT | Ad expanded text ad description2 | The second description of the ad. |
| ad_expanded_text_ad_headline_part1 | TEXT | Ad expanded text ad headline part1 | The first part of the ad's headline. |
| ad_expanded_text_ad_headline_part2 | TEXT | Ad expanded text ad headline part2 | The second part of the ad's headline. |
| ad_expanded_text_ad_headline_part3 | TEXT | Ad expanded text ad headline part3 | The third part of the ad's headline. |
| ad_expanded_text_ad_path1 | TEXT | Ad expanded text ad path1 | The text that can appear alongside the ad's displayed URL. |
| ad_expanded_text_ad_path2 | TEXT | Ad expanded text ad path2 | Additional text that can appear alongside the ad's displayed URL. |
| ad_final_app_urls | TEXT | Ad final app urls | A list of final app URLs that will be used on mobile if the user has the specific app installed. |
| ad_final_mobile_urls | TEXT | Ad final mobile urls | The list of possible final mobile URLs after all cross-domain redirects for the ad. |
| ad_final_url_suffix | TEXT | Ad final url suffix | The suffix to use when constructing a final URL. |
| ad_final_urls | TEXT | Ad final urls | The list of possible final URLs after all cross-domain redirects for the ad. |
| ad_gmail_ad_header_image | TEXT | Ad gmail ad header image | The MediaFile resource name of the header image. Valid image types are GIF, JPEG and PNG. The minimum size is 300x100 pixels and the aspect ratio must be between 3:1 and 5:1 (+-1%). |
| ad_gmail_ad_marketing_image | TEXT | Ad gmail ad marketing image | The MediaFile resource name of the marketing image. Valid image types are GIF, JPEG and PNG. The image must either be landscape with a minimum size of 600x314 pixels and aspect ratio of 600:314 (+-1%) or square with a minimum size of 300x300 pixels and aspect ratio of 1:1 (+-1%) |
| ad_gmail_ad_marketing_image_description | TEXT | Ad gmail ad marketing image description | Description of the marketing image. |
| ad_gmail_ad_marketing_image_display_call_to_action_text | TEXT | Ad gmail ad marketing image display call to action text | Text for the display-call-to-action. |
| ad_gmail_ad_marketing_image_display_call_to_action_text_color | TEXT | Ad gmail ad marketing image display call to action text color | Text color for the display-call-to-action in hexadecimal, e.g. #ffffff for white. |
| ad_gmail_ad_marketing_image_display_call_to_action_url_collection_id | TEXT | Ad gmail ad marketing image display call to action url collection id | Identifies the URL collection in the ad.url_collections field. If not set, the URL defaults to final_url. |
| ad_gmail_ad_marketing_image_headline | TEXT | Ad gmail ad marketing image headline | Headline of the marketing image. |
| ad_gmail_ad_product_images | TEXT | Ad gmail ad product images | Product images. Up to 15 images are supported. |
| ad_gmail_ad_product_images_product_image | TEXT | Ad gmail ad product images product image | The MediaFile resource name of the product image. Valid image types are GIF, JPEG and PNG. The minimum size is 300x300 pixels and the aspect ratio must be 1:1 (+-1%). |
| ad_gmail_ad_product_videos | TEXT | Ad gmail ad product videos | Product videos. Up to 7 videos are supported. At least one product video or a marketing image must be specified. |
| ad_gmail_ad_product_videos_product_video | TEXT | Ad gmail ad product videos product video | The MediaFile resource name of a video which must be hosted on YouTube. |
| ad_gmail_ad_teaser_business_name | TEXT | Ad gmail ad teaser business name | Business name of the advertiser. |
| ad_gmail_ad_teaser_description | TEXT | Ad gmail ad teaser description | Description of the teaser. |
| ad_gmail_ad_teaser_headline | TEXT | Ad gmail ad teaser headline | Headline of the teaser. |
| ad_gmail_ad_teaser_logo_image | TEXT | Ad gmail ad teaser logo image | The MediaFile resource name of the logo image. Valid image types are GIF, JPEG and PNG. The minimum size is 144x144 pixels and the aspect ratio must be 1:1 (+-1%). |
| ad_group | TEXT | Ad group | The ad group to which the ad belongs. |
| ad_group_ad_action_items | TEXT | Ad group ad action items | A list of recommendations to improve the ad strength. For example, a recommendation could be "Your headlines are a little too similar. Try adding more distinct headlines.". |
| ad_group_ad_ad_added_by_google_ads | BOOLEAN | Ad group ad ad added by google ads | Indicates if this ad was automatically added by Google Ads and not by a user. For example, this could happen when ads are automatically created as suggestions for new ads based on knowledge of how existing ads are performing. |
| ad_group_ad_ad_app_ad_descriptions | TEXT | Ad group ad ad app ad descriptions | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. |
| ad_group_ad_ad_app_ad_headlines | TEXT | Ad group ad ad app ad headlines | List of text assets for headlines. When the ad serves the headlines will be selected from this list. |
| ad_group_ad_ad_app_ad_html5_media_bundles | TEXT | Ad group ad ad app ad html5 media bundles | List of media bundle assets that may be used with the ad. |
| ad_group_ad_ad_app_ad_html5_media_bundles_asset | TEXT | Ad group ad ad app ad html5 media bundles asset | The Asset resource name of this media bundle. |
| ad_group_ad_ad_app_ad_images | TEXT | Ad group ad ad app ad images | List of image assets that may be displayed with the ad. |
| ad_group_ad_ad_app_ad_images_asset | TEXT | Ad group ad ad app ad images asset | The Asset resource name of this image. |
| ad_group_ad_ad_app_ad_mandatory_ad_text | TEXT | Ad group ad ad app ad mandatory ad text | Mandatory ad text. |
| ad_group_ad_ad_app_ad_youtube_videos | TEXT | Ad group ad ad app ad youtube videos | List of YouTube video assets that may be displayed with the ad. |
| ad_group_ad_ad_app_ad_youtube_videos_asset | TEXT | Ad group ad ad app ad youtube videos asset | The Asset resource name of this video. |
| ad_group_ad_ad_app_engagement_ad_descriptions | TEXT | Ad group ad ad app engagement ad descriptions | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. |
| ad_group_ad_ad_app_engagement_ad_headlines | TEXT | Ad group ad ad app engagement ad headlines | List of text assets for headlines. When the ad serves the headlines will be selected from this list. |
| ad_group_ad_ad_app_engagement_ad_images | TEXT | Ad group ad ad app engagement ad images | List of image assets that may be displayed with the ad. |
| ad_group_ad_ad_app_engagement_ad_images_asset | TEXT | Ad group ad ad app engagement ad images asset | The Asset resource name of this image. |
| ad_group_ad_ad_app_engagement_ad_videos | TEXT | Ad group ad ad app engagement ad videos | List of video assets that may be displayed with the ad. |
| ad_group_ad_ad_app_engagement_ad_videos_asset | TEXT | Ad group ad ad app engagement ad videos asset | The Asset resource name of this video. |
| ad_group_ad_ad_app_pre_registration_ad_descriptions | TEXT | Ad group ad ad app pre registration ad descriptions | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. |
| ad_group_ad_ad_app_pre_registration_ad_headlines | TEXT | Ad group ad ad app pre registration ad headlines | List of text assets for headlines. When the ad serves the headlines will be selected from this list. |
| ad_group_ad_ad_app_pre_registration_ad_images | TEXT | Ad group ad ad app pre registration ad images | List of image asset IDs whose images may be displayed with the ad. |
| ad_group_ad_ad_app_pre_registration_ad_images_asset | TEXT | Ad group ad ad app pre registration ad images asset | The Asset resource name of this image. |
| ad_group_ad_ad_app_pre_registration_ad_youtube_videos | TEXT | Ad group ad ad app pre registration ad youtube videos | List of YouTube video asset IDs whose videos may be displayed with the ad. |
| ad_group_ad_ad_app_pre_registration_ad_youtube_videos_asset | TEXT | Ad group ad ad app pre registration ad youtube videos asset | The Asset resource name of this video. |
| ad_group_ad_ad_call_ad_business_name | TEXT | Ad group ad ad call ad business name | The business name in the ad. |
| ad_group_ad_ad_call_ad_call_tracked | BOOLEAN | Ad group ad ad call ad call tracked | Whether to enable call tracking for the creative. Enabling call tracking also enables call conversions. |
| ad_group_ad_ad_call_ad_conversion_action | TEXT | Ad group ad ad call ad conversion action | The conversion action to attribute a call conversion to. If not set a default conversion action is used. This field only has effect if call_tracked is set to true. Otherwise this field is ignored. |
| ad_group_ad_ad_call_ad_conversion_reporting_state | TEXT | Ad group ad ad call ad conversion reporting state | The call conversion behavior of this call ad. It can use its own call conversion setting, inherit the account level setting, or be disabled. |
| ad_group_ad_ad_call_ad_country_code | TEXT | Ad group ad ad call ad country code | The country code in the ad. |
| ad_group_ad_ad_call_ad_description1 | TEXT | Ad group ad ad call ad description1 | The first line of the ad's description. |
| ad_group_ad_ad_call_ad_description2 | TEXT | Ad group ad ad call ad description2 | The second line of the ad's description. |
| ad_group_ad_ad_call_ad_disable_call_conversion | BOOLEAN | Ad group ad ad call ad disable call conversion | Whether to disable call conversion for the creative. If set to true, disables call conversions even when call_tracked is true. If call_tracked is false, this field is ignored. |
| ad_group_ad_ad_call_ad_headline1 | TEXT | Ad group ad ad call ad headline1 | First headline in the ad. |
| ad_group_ad_ad_call_ad_headline2 | TEXT | Ad group ad ad call ad headline2 | Second headline in the ad. |
| ad_group_ad_ad_call_ad_path1 | TEXT | Ad group ad ad call ad path1 | First part of text that can be appended to the URL in the ad. Optional. |
| ad_group_ad_ad_call_ad_path2 | TEXT | Ad group ad ad call ad path2 | Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set. Optional. |
| ad_group_ad_ad_call_ad_phone_number | TEXT | Ad group ad ad call ad phone number | The phone number in the ad. |
| ad_group_ad_ad_call_ad_phone_number_verification_url | TEXT | Ad group ad ad call ad phone number verification url | The URL to be used for phone number verification. |
| ad_group_ad_ad_device_preference | TEXT | Ad group ad ad device preference | The device preference for the ad. You can only specify a preference for mobile devices. When this preference is set the ad will be preferred over other ads when being displayed on a mobile device. The ad can still be displayed on other device types, e.g. if no other ads are available. If unspecified (no device preference), all devices are targeted. This is only supported by some ad types. |
| ad_group_ad_ad_display_upload_ad_display_upload_product_type | TEXT | Ad group ad ad display upload ad display upload product type | The product type of this ad. See comments on the enum for details. |
| ad_group_ad_ad_display_upload_ad_media_bundle | TEXT | Ad group ad ad display upload ad media bundle | A media bundle asset to be used in the ad. For information about the media bundle for HTML5_UPLOAD_AD, see https://support.google.com/google-ads/answer/1722096 Media bundles that are part of dynamic product types use a special format that needs to be created through the Google Web Designer. See https://support.google.com/webdesigner/answer/7543898 for more information. |
| ad_group_ad_ad_display_upload_ad_media_bundle_asset | TEXT | Ad group ad ad display upload ad media bundle asset | The Asset resource name of this media bundle. |
| ad_group_ad_ad_display_url | TEXT | Ad group ad ad display url | The URL that appears in the ad description for some ad formats. |
| ad_group_ad_ad_expanded_dynamic_search_ad_description | TEXT | Ad group ad ad expanded dynamic search ad description | The description of the ad. |
| ad_group_ad_ad_expanded_dynamic_search_ad_description2 | TEXT | Ad group ad ad expanded dynamic search ad description2 | The second description of the ad. |
| ad_group_ad_ad_expanded_text_ad_description | TEXT | Ad group ad ad expanded text ad description | The description of the ad. |
| ad_group_ad_ad_expanded_text_ad_description2 | TEXT | Ad group ad ad expanded text ad description2 | The second description of the ad. |
| ad_group_ad_ad_expanded_text_ad_headline_part1 | TEXT | Ad group ad ad expanded text ad headline part1 | The first part of the ad's headline. |
| ad_group_ad_ad_expanded_text_ad_headline_part2 | TEXT | Ad group ad ad expanded text ad headline part2 | The second part of the ad's headline. |
| ad_group_ad_ad_expanded_text_ad_headline_part3 | TEXT | Ad group ad ad expanded text ad headline part3 | The third part of the ad's headline. |
| ad_group_ad_ad_expanded_text_ad_path1 | TEXT | Ad group ad ad expanded text ad path1 | The text that can appear alongside the ad's displayed URL. |
| ad_group_ad_ad_expanded_text_ad_path2 | TEXT | Ad group ad ad expanded text ad path2 | Additional text that can appear alongside the ad's displayed URL. |
| ad_group_ad_ad_final_app_urls | TEXT | Ad group ad ad final app urls | A list of final app URLs that will be used on mobile if the user has the specific app installed. |
| ad_group_ad_ad_final_mobile_urls | TEXT | Ad group ad ad final mobile urls | The list of possible final mobile URLs after all cross-domain redirects for the ad. |
| ad_group_ad_ad_final_url_suffix | TEXT | Ad group ad ad final url suffix | The suffix to use when constructing a final URL. |
| ad_group_ad_ad_final_urls | TEXT | Ad group ad ad final urls | The list of possible final URLs after all cross-domain redirects for the ad. |
| ad_group_ad_ad_gmail_ad_header_image | TEXT | Ad group ad ad gmail ad header image | The MediaFile resource name of the header image. Valid image types are GIF, JPEG and PNG. The minimum size is 300x100 pixels and the aspect ratio must be between 3:1 and 5:1 (+-1%). |
| ad_group_ad_ad_gmail_ad_marketing_image | TEXT | Ad group ad ad gmail ad marketing image | The MediaFile resource name of the marketing image. Valid image types are GIF, JPEG and PNG. The image must either be landscape with a minimum size of 600x314 pixels and aspect ratio of 600:314 (+-1%) or square with a minimum size of 300x300 pixels and aspect ratio of 1:1 (+-1%) |
| ad_group_ad_ad_gmail_ad_marketing_image_description | TEXT | Ad group ad ad gmail ad marketing image description | Description of the marketing image. |
| ad_group_ad_ad_gmail_ad_marketing_image_display_call_to_action_text | TEXT | Ad group ad ad gmail ad marketing image display call to action text | Text for the display-call-to-action. |
| ad_group_ad_ad_gmail_ad_marketing_image_display_call_to_action_text_color | TEXT | Ad group ad ad gmail ad marketing image display call to action text color | Text color for the display-call-to-action in hexadecimal, e.g. #ffffff for white. |
| ad_group_ad_ad_gmail_ad_marketing_image_display_call_to_action_url_collection_id | TEXT | Ad group ad ad gmail ad marketing image display call to action url collection id | Identifies the URL collection in the ad.url_collections field. If not set, the URL defaults to final_url. |
| ad_group_ad_ad_gmail_ad_marketing_image_headline | TEXT | Ad group ad ad gmail ad marketing image headline | Headline of the marketing image. |
| ad_group_ad_ad_gmail_ad_product_images | TEXT | Ad group ad ad gmail ad product images | Product images. Up to 15 images are supported. |
| ad_group_ad_ad_gmail_ad_product_images_product_image | TEXT | Ad group ad ad gmail ad product images product image | The MediaFile resource name of the product image. Valid image types are GIF, JPEG and PNG. The minimum size is 300x300 pixels and the aspect ratio must be 1:1 (+-1%). |
| ad_group_ad_ad_gmail_ad_product_videos | TEXT | Ad group ad ad gmail ad product videos | Product videos. Up to 7 videos are supported. At least one product video or a marketing image must be specified. |
| ad_group_ad_ad_gmail_ad_product_videos_product_video | TEXT | Ad group ad ad gmail ad product videos product video | The MediaFile resource name of a video which must be hosted on YouTube. |
| ad_group_ad_ad_gmail_ad_teaser_business_name | TEXT | Ad group ad ad gmail ad teaser business name | Business name of the advertiser. |
| ad_group_ad_ad_gmail_ad_teaser_description | TEXT | Ad group ad ad gmail ad teaser description | Description of the teaser. |
| ad_group_ad_ad_gmail_ad_teaser_headline | TEXT | Ad group ad ad gmail ad teaser headline | Headline of the teaser. |
| ad_group_ad_ad_gmail_ad_teaser_logo_image | TEXT | Ad group ad ad gmail ad teaser logo image | The MediaFile resource name of the logo image. Valid image types are GIF, JPEG and PNG. The minimum size is 144x144 pixels and the aspect ratio must be 1:1 (+-1%). |
| ad_group_ad_ad_group | TEXT | Ad group ad ad group | The ad group to which the ad belongs. |
| ad_group_ad_ad_hotel_ad | TEXT | Ad group ad ad hotel ad | Details pertaining to a hotel ad. |
| ad_group_ad_ad_id | NUMERIC | Ad group ad ad id | The ID of the ad. |
| ad_group_ad_ad_image_ad_image_url | TEXT | Ad group ad ad image ad image url | URL of the full size image. |
| ad_group_ad_ad_image_ad_media_file | TEXT | Ad group ad ad image ad media file | The MediaFile resource to use for the image. |
| ad_group_ad_ad_image_ad_mime_type | TEXT | Ad group ad ad image ad mime type | The mime type of the image. |
| ad_group_ad_ad_image_ad_name | TEXT | Ad group ad ad image ad name | The name of the image. If the image was created from a MediaFile, this is the MediaFile's name. If the image was created from bytes, this is empty. |
| ad_group_ad_ad_image_ad_pixel_height | NUMERIC | Ad group ad ad image ad pixel height | Height in pixels of the full size image. |
| ad_group_ad_ad_image_ad_pixel_width | NUMERIC | Ad group ad ad image ad pixel width | Width in pixels of the full size image. |
| ad_group_ad_ad_image_ad_preview_image_url | TEXT | Ad group ad ad image ad preview image url | URL of the preview size image. |
| ad_group_ad_ad_image_ad_preview_pixel_height | NUMERIC | Ad group ad ad image ad preview pixel height | Height in pixels of the preview size image. |
| ad_group_ad_ad_image_ad_preview_pixel_width | NUMERIC | Ad group ad ad image ad preview pixel width | Width in pixels of the preview size image. |
| ad_group_ad_ad_legacy_app_install_ad | TEXT | Ad group ad ad legacy app install ad | Details pertaining to a legacy app install ad. |
| ad_group_ad_ad_legacy_responsive_display_ad_accent_color | TEXT | Ad group ad ad legacy responsive display ad accent color | The accent color of the ad in hexadecimal, e.g. #ffffff for white. If one of main_color and accent_color is set, the other is required as well. |
| ad_group_ad_ad_legacy_responsive_display_ad_allow_flexible_color | BOOLEAN | Ad group ad ad legacy responsive display ad allow flexible color | Advertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set. |
| ad_group_ad_ad_legacy_responsive_display_ad_business_name | TEXT | Ad group ad ad legacy responsive display ad business name | The business name in the ad. |
| ad_group_ad_ad_legacy_responsive_display_ad_call_to_action_text | TEXT | Ad group ad ad legacy responsive display ad call to action text | The call-to-action text for the ad. |
| ad_group_ad_ad_legacy_responsive_display_ad_description | TEXT | Ad group ad ad legacy responsive display ad description | The description of the ad. |
| ad_group_ad_ad_legacy_responsive_display_ad_format_setting | TEXT | Ad group ad ad legacy responsive display ad format setting | Specifies which format the ad will be served in. Default is ALL_FORMATS. |
| ad_group_ad_ad_legacy_responsive_display_ad_logo_image | TEXT | Ad group ad ad legacy responsive display ad logo image | The MediaFile resource name of the logo image used in the ad. |
| ad_group_ad_ad_legacy_responsive_display_ad_long_headline | TEXT | Ad group ad ad legacy responsive display ad long headline | The long version of the ad's headline. |
| ad_group_ad_ad_legacy_responsive_display_ad_main_color | TEXT | Ad group ad ad legacy responsive display ad main color | The main color of the ad in hexadecimal, e.g. #ffffff for white. If one of main_color and accent_color is set, the other is required as well. |
| ad_group_ad_ad_legacy_responsive_display_ad_marketing_image | TEXT | Ad group ad ad legacy responsive display ad marketing image | The MediaFile resource name of the marketing image used in the ad. |
| ad_group_ad_ad_legacy_responsive_display_ad_price_prefix | TEXT | Ad group ad ad legacy responsive display ad price prefix | Prefix before price. E.g. 'as low as'. |
| ad_group_ad_ad_legacy_responsive_display_ad_promo_text | TEXT | Ad group ad ad legacy responsive display ad promo text | Promotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'. |
| ad_group_ad_ad_legacy_responsive_display_ad_short_headline | TEXT | Ad group ad ad legacy responsive display ad short headline | The short version of the ad's headline. |
| ad_group_ad_ad_legacy_responsive_display_ad_square_logo_image | TEXT | Ad group ad ad legacy responsive display ad square logo image | The MediaFile resource name of the square logo image used in the ad. |
| ad_group_ad_ad_legacy_responsive_display_ad_square_marketing_image | TEXT | Ad group ad ad legacy responsive display ad square marketing image | The MediaFile resource name of the square marketing image used in the ad. |
| ad_group_ad_ad_local_ad_call_to_actions | TEXT | Ad group ad ad local ad call to actions | List of text assets for call-to-actions. When the ad serves the call-to-actions will be selected from this list. Call-to-actions are optional and at most 5 can be specified. |
| ad_group_ad_ad_local_ad_descriptions | TEXT | Ad group ad ad local ad descriptions | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. At least 1 and at most 5 descriptions must be specified. |
| ad_group_ad_ad_local_ad_headlines | TEXT | Ad group ad ad local ad headlines | List of text assets for headlines. When the ad serves the headlines will be selected from this list. At least 1 and at most 5 headlines must be specified. |
| ad_group_ad_ad_local_ad_logo_images | TEXT | Ad group ad ad local ad logo images | List of logo image assets that may be displayed with the ad. The images must be 128x128 pixels and not larger than 120KB. At least 1 and at most 5 image assets must be specified. |
| ad_group_ad_ad_local_ad_logo_images_asset | TEXT | Ad group ad ad local ad logo images asset | The Asset resource name of this image. |
| ad_group_ad_ad_local_ad_marketing_images | TEXT | Ad group ad ad local ad marketing images | List of marketing image assets that may be displayed with the ad. The images must be 314x600 pixels or 320x320 pixels. At least 1 and at most 20 image assets must be specified. |
| ad_group_ad_ad_local_ad_marketing_images_asset | TEXT | Ad group ad ad local ad marketing images asset | The Asset resource name of this image. |
| ad_group_ad_ad_local_ad_path1 | TEXT | Ad group ad ad local ad path1 | First part of optional text that can be appended to the URL in the ad. |
| ad_group_ad_ad_local_ad_path2 | TEXT | Ad group ad ad local ad path2 | Second part of optional text that can be appended to the URL in the ad. This field can only be set when path1 is also set. |
| ad_group_ad_ad_local_ad_videos | TEXT | Ad group ad ad local ad videos | List of YouTube video assets that may be displayed with the ad. Videos are optional and at most 20 can be specified. |
| ad_group_ad_ad_local_ad_videos_asset | TEXT | Ad group ad ad local ad videos asset | The Asset resource name of this video. |
| ad_group_ad_ad_name | TEXT | Ad group ad ad name | The name of the ad. This is only used to be able to identify the ad. It does not need to be unique and does not affect the served ad. The name field is currently only supported for DisplayUploadAd, ImageAd, ShoppingComparisonListingAd and VideoAd. |
| ad_group_ad_ad_resource_name | TEXT | Ad group ad ad resource name | The resource name of the ad. Ad resource names have the form: customers/{customer_id}/ads/{ad_id} |
| ad_group_ad_ad_responsive_display_ad_accent_color | TEXT | Ad group ad ad responsive display ad accent color | The accent color of the ad in hexadecimal, e.g. #ffffff for white. If one of main_color and accent_color is set, the other is required as well. |
| ad_group_ad_ad_responsive_display_ad_allow_flexible_color | BOOLEAN | Ad group ad ad responsive display ad allow flexible color | Advertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set. |
| ad_group_ad_ad_responsive_display_ad_business_name | TEXT | Ad group ad ad responsive display ad business name | The advertiser/brand name. Maximum display width is 25. |
| ad_group_ad_ad_responsive_display_ad_call_to_action_text | TEXT | Ad group ad ad responsive display ad call to action text | The call-to-action text for the ad. Maximum display width is 30. |
| ad_group_ad_ad_responsive_display_ad_control_spec_enable_asset_enhancements | BOOLEAN | Ad group ad ad responsive display ad control spec enable asset enhancements | Whether the advertiser has opted into the asset enhancements feature. |
| ad_group_ad_ad_responsive_display_ad_control_spec_enable_autogen_video | BOOLEAN | Ad group ad ad responsive display ad control spec enable autogen video | Whether the advertiser has opted into auto-gen video feature. |
| ad_group_ad_ad_responsive_display_ad_descriptions | TEXT | Ad group ad ad responsive display ad descriptions | Descriptive texts for the ad. The maximum length is 90 characters. At least 1 and max 5 headlines can be specified. |
| ad_group_ad_ad_responsive_display_ad_format_setting | TEXT | Ad group ad ad responsive display ad format setting | Specifies which format the ad will be served in. Default is ALL_FORMATS. |
| ad_group_ad_ad_responsive_display_ad_headlines | TEXT | Ad group ad ad responsive display ad headlines | Short format headlines for the ad. The maximum length is 30 characters. At least 1 and max 5 headlines can be specified. |
| ad_group_ad_ad_responsive_display_ad_logo_images | TEXT | Ad group ad ad responsive display ad logo images | Logo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 512x128 and the aspect ratio must be 4:1 (+-1%). Combined with square_logo_images, the maximum is 5. |
| ad_group_ad_ad_responsive_display_ad_logo_images_asset | TEXT | Ad group ad ad responsive display ad logo images asset | The Asset resource name of this image. |
| ad_group_ad_ad_responsive_display_ad_long_headline | TEXT | Ad group ad ad responsive display ad long headline | A required long format headline. The maximum length is 90 characters. |
| ad_group_ad_ad_responsive_display_ad_main_color | TEXT | Ad group ad ad responsive display ad main color | The main color of the ad in hexadecimal, e.g. #ffffff for white. If one of main_color and accent_color is set, the other is required as well. |
| ad_group_ad_ad_responsive_display_ad_marketing_images | TEXT | Ad group ad ad responsive display ad marketing images | Marketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). At least one marketing_image is required. Combined with square_marketing_images, the maximum is 15. |
| ad_group_ad_ad_responsive_display_ad_marketing_images_asset | TEXT | Ad group ad ad responsive display ad marketing images asset | The Asset resource name of this image. |
| ad_group_ad_ad_responsive_display_ad_price_prefix | TEXT | Ad group ad ad responsive display ad price prefix | Prefix before price. E.g. 'as low as'. |
| ad_group_ad_ad_responsive_display_ad_promo_text | TEXT | Ad group ad ad responsive display ad promo text | Promotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'. |
| ad_group_ad_ad_responsive_display_ad_square_logo_images | TEXT | Ad group ad ad responsive display ad square logo images | Square logo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). Combined with square_logo_images, the maximum is 5. |
| ad_group_ad_ad_responsive_display_ad_square_logo_images_asset | TEXT | Ad group ad ad responsive display ad square logo images asset | The Asset resource name of this image. |
| ad_group_ad_ad_responsive_display_ad_square_marketing_images | TEXT | Ad group ad ad responsive display ad square marketing images | Square marketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). At least one square marketing_image is required. Combined with marketing_images, the maximum is 15. |
| ad_group_ad_ad_responsive_display_ad_square_marketing_images_asset | TEXT | Ad group ad ad responsive display ad square marketing images asset | The Asset resource name of this image. |
| ad_group_ad_ad_responsive_display_ad_youtube_videos | TEXT | Ad group ad ad responsive display ad youtube videos | Optional YouTube videos for the ad. A maximum of 5 videos can be specified. |
| ad_group_ad_ad_responsive_display_ad_youtube_videos_asset | TEXT | Ad group ad ad responsive display ad youtube videos asset | The Asset resource name of this video. |
| ad_group_ad_ad_responsive_search_ad_descriptions | TEXT | Ad group ad ad responsive search ad descriptions | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. |
| ad_group_ad_ad_responsive_search_ad_headlines | TEXT | Ad group ad ad responsive search ad headlines | List of text assets for headlines. When the ad serves the headlines will be selected from this list. |
| ad_group_ad_ad_responsive_search_ad_path1 | TEXT | Ad group ad ad responsive search ad path1 | First part of text that can be appended to the URL in the ad. |
| ad_group_ad_ad_responsive_search_ad_path2 | TEXT | Ad group ad ad responsive search ad path2 | Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set. |
| ad_group_ad_ad_shopping_comparison_listing_ad_headline | TEXT | Ad group ad ad shopping comparison listing ad headline | Headline of the ad. This field is required. Allowed length is between 25 and 45 characters. |
| ad_group_ad_ad_shopping_product_ad | TEXT | Ad group ad ad shopping product ad | Details pertaining to a Shopping product ad. |
| ad_group_ad_ad_shopping_smart_ad | TEXT | Ad group ad ad shopping smart ad | Details pertaining to a Smart Shopping ad. |
| ad_group_ad_ad_smart_campaign_ad_descriptions | TEXT | Ad group ad ad smart campaign ad descriptions | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. 2 descriptions must be specified. |
| ad_group_ad_ad_smart_campaign_ad_headlines | TEXT | Ad group ad ad smart campaign ad headlines | List of text assets for headlines. When the ad serves the headlines will be selected from this list. 3 headlines must be specified. |
| ad_group_ad_ad_strength | TEXT | Ad group ad ad strength | Overall ad strength for this ad group ad. |
| ad_group_ad_ad_system_managed_resource_source | TEXT | Ad group ad ad system managed resource source | If this ad is system managed, then this field will indicate the source. This field is read-only. |
| ad_group_ad_ad_text_ad_description1 | TEXT | Ad group ad ad text ad description1 | The first line of the ad's description. |
| ad_group_ad_ad_text_ad_description2 | TEXT | Ad group ad ad text ad description2 | The second line of the ad's description. |
| ad_group_ad_ad_text_ad_headline | TEXT | Ad group ad ad text ad headline | The headline of the ad. |
| ad_group_ad_ad_tracking_url_template | TEXT | Ad group ad ad tracking url template | The URL template for constructing a tracking URL. |
| ad_group_ad_ad_type | TEXT | Ad group ad ad type | The type of ad. |
| ad_group_ad_ad_url_collections | TEXT | Ad group ad ad url collections | Additional URLs for the ad that are tagged with a unique identifier that can be referenced from other fields in the ad. |
| ad_group_ad_ad_url_custom_parameters | TEXT | Ad group ad ad url custom parameters | The list of mappings that can be used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. For mutates, please use url custom parameter operations. |
| ad_group_ad_ad_video_ad_bumper_companion_banner_asset | TEXT | Ad group ad ad video ad bumper companion banner asset | The Asset resource name of this image. |
| ad_group_ad_ad_video_ad_discovery_description1 | TEXT | Ad group ad ad video ad discovery description1 | First text line for a TrueView video discovery ad. |
| ad_group_ad_ad_video_ad_discovery_description2 | TEXT | Ad group ad ad video ad discovery description2 | Second text line for a TrueView video discovery ad. |
| ad_group_ad_ad_video_ad_discovery_headline | TEXT | Ad group ad ad video ad discovery headline | The headline of the ad. |
| ad_group_ad_ad_video_ad_discovery_thumbnail | TEXT | Ad group ad ad video ad discovery thumbnail | Video thumbnail image to use. |
| ad_group_ad_ad_video_ad_in_stream_action_button_label | TEXT | Ad group ad ad video ad in stream action button label | Label on the CTA (call-to-action) button taking the user to the video ad's final URL. Required for TrueView for action campaigns, optional otherwise. |
| ad_group_ad_ad_video_ad_in_stream_action_headline | TEXT | Ad group ad ad video ad in stream action headline | Additional text displayed with the CTA (call-to-action) button to give context and encourage clicking on the button. |
| ad_group_ad_ad_video_ad_in_stream_companion_banner_asset | TEXT | Ad group ad ad video ad in stream companion banner asset | The Asset resource name of this image. |
| ad_group_ad_ad_video_ad_non_skippable_action_button_label | TEXT | Ad group ad ad video ad non skippable action button label | Label on the "Call To Action" button taking the user to the video ad's final URL. |
| ad_group_ad_ad_video_ad_non_skippable_action_headline | TEXT | Ad group ad ad video ad non skippable action headline | Additional text displayed with the "Call To Action" button to give context and encourage clicking on the button. |
| ad_group_ad_ad_video_ad_non_skippable_companion_banner_asset | TEXT | Ad group ad ad video ad non skippable companion banner asset | The Asset resource name of this image. |
| ad_group_ad_ad_video_ad_out_stream_description | TEXT | Ad group ad ad video ad out stream description | The description line. |
| ad_group_ad_ad_video_ad_out_stream_headline | TEXT | Ad group ad ad video ad out stream headline | The headline of the ad. |
| ad_group_ad_ad_video_ad_video_asset | TEXT | Ad group ad ad video ad video asset | The Asset resource name of this video. |
| ad_group_ad_ad_video_responsive_ad_call_to_actions | TEXT | Ad group ad ad video responsive ad call to actions | List of text assets used for the button, e.g. the "Call To Action" button. Currently, only a single value for the button is supported. |
| ad_group_ad_ad_video_responsive_ad_companion_banners | TEXT | Ad group ad ad video responsive ad companion banners | List of image assets used for the companion banner. Currently, only a single value for the companion banner asset is supported. |
| ad_group_ad_ad_video_responsive_ad_companion_banners_asset | TEXT | Ad group ad ad video responsive ad companion banners asset | The Asset resource name of this image. |
| ad_group_ad_ad_video_responsive_ad_descriptions | TEXT | Ad group ad ad video responsive ad descriptions | List of text assets used for the description. Currently, only a single value for the description is supported. |
| ad_group_ad_ad_video_responsive_ad_headlines | TEXT | Ad group ad ad video responsive ad headlines | List of text assets used for the short headline, e.g. the "Call To Action" banner. Currently, only a single value for the short headline is supported. |
| ad_group_ad_ad_video_responsive_ad_long_headlines | TEXT | Ad group ad ad video responsive ad long headlines | List of text assets used for the long headline. Currently, only a single value for the long headline is supported. |
| ad_group_ad_ad_video_responsive_ad_videos | TEXT | Ad group ad ad video responsive ad videos | List of YouTube video assets used for the ad. Currently, only a single value for the YouTube video asset is supported. |
| ad_group_ad_ad_video_responsive_ad_videos_asset | TEXT | Ad group ad ad video responsive ad videos asset | The Asset resource name of this video. |
| ad_group_ad_labels | TEXT | Ad group ad labels | The resource names of labels attached to this ad group ad. |
| ad_group_ad_policy_summary_approval_status | TEXT | Ad group ad policy summary approval status | The overall approval status of this ad, calculated based on the status of its individual policy topic entries. |
| ad_group_ad_policy_summary_policy_topic_entries | TEXT | Ad group ad policy summary policy topic entries | The list of policy findings for this ad. |
| ad_group_ad_policy_summary_review_status | TEXT | Ad group ad policy summary review status | Where in the review process this ad is. |
| ad_group_ad_resource_name | TEXT | Ad group ad resource name | The resource name of the ad. Ad group ad resource names have the form: customers/{customer_id}/adGroupAds/{ad_group_id}~{ad_id} |
| ad_group_ad_status | TEXT | Ad group ad status | The status of the ad. |
| ad_group_campaign | TEXT | Ad group campaign | The campaign to which the ad group belongs. |
| ad_group_excluded_parent_asset_field_types | TEXT | Ad group excluded parent asset field types | The asset field types that should be excluded from this ad group. Asset links with these field types will not be inherited by this ad group from the upper levels. |
| ad_group_explorer_auto_optimizer_setting_opt_in | BOOLEAN | Ad group explorer auto optimizer setting opt in | Indicates whether the optimizer is turned on. |
| ad_group_id | NUMERIC | Ad group id | The ID of the ad group. |
| ad_group_labels | TEXT | Ad group labels | The resource names of labels attached to this ad group. |
| ad_group_name | TEXT | Ad group name | The name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters. |
| ad_group_percent_cpc_bid_micros | NUMERIC | Ad group percent cpc bid micros | The percent cpc bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction]. |
| ad_group_resource_name | TEXT | Ad group resource name | The resource name of the ad group. Ad group resource names have the form: customers/{customer_id}/adGroups/{ad_group_id} |
| ad_group_status | TEXT | Ad group status | The status of the ad group. |
| ad_group_target_cpa_micros | NUMERIC | Ad group target cpa micros | The target CPA (cost-per-acquisition). If the ad group's campaign bidding strategy is TargetCpa or MaximizeConversions (with its target_cpa field set), then this field overrides the target CPA specified in the campaign's bidding strategy. Otherwise, this value is ignored. |
| ad_group_target_cpm_micros | NUMERIC | Ad group target cpm micros | Average amount in micros that the advertiser is willing to pay for every thousand times the ad is shown. |
| ad_group_target_roas | NUMERIC | Ad group target roas | The target ROAS (return-on-ad-spend) override. If the ad group's campaign bidding strategy is TargetRoas or MaximizeConversionValue (with its target_roas field set), then this field overrides the target ROAS specified in the campaign's bidding strategy. Otherwise, this value is ignored. |
| ad_group_targeting_setting_target_restrictions | TEXT | Ad group targeting setting target restrictions | The per-targeting-dimension setting to restrict the reach of your campaign or ad group. |
| ad_group_type | TEXT | Ad group type | The type of the ad group. |
| ad_hotel_ad | TEXT | Ad hotel ad | Details pertaining to a hotel ad. |
| ad_id | TEXT | Ad id | The ID of the ad. |
| ad_image_ad_image_url | TEXT | Ad image ad image url | URL of the full size image. |
| ad_image_ad_media_file | TEXT | Ad image ad media file | The MediaFile resource to use for the image. |
| ad_image_ad_mime_type | TEXT | Ad image ad mime type | The mime type of the image. |
| ad_image_ad_name | TEXT | Ad image ad name | The name of the image. If the image was created from a MediaFile, this is the MediaFile's name. If the image was created from bytes, this is empty. |
| ad_image_ad_pixel_height | NUMERIC | Ad image ad pixel height | Height in pixels of the full size image. |
| ad_image_ad_pixel_width | NUMERIC | Ad image ad pixel width | Width in pixels of the full size image. |
| ad_image_ad_preview_image_url | TEXT | Ad image ad preview image url | URL of the preview size image. |
| ad_image_ad_preview_pixel_height | NUMERIC | Ad image ad preview pixel height | Height in pixels of the preview size image. |
| ad_image_ad_preview_pixel_width | NUMERIC | Ad image ad preview pixel width | Width in pixels of the preview size image. |
| ad_legacy_app_install_ad | TEXT | Ad legacy app install ad | Details pertaining to a legacy app install ad. |
| ad_legacy_responsive_display_ad_accent_color | TEXT | Ad legacy responsive display ad accent color | The accent color of the ad in hexadecimal, e.g. #ffffff for white. If one of main_color and accent_color is set, the other is required as well. |
| ad_legacy_responsive_display_ad_allow_flexible_color | BOOLEAN | Ad legacy responsive display ad allow flexible color | Advertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set. |
| ad_legacy_responsive_display_ad_business_name | TEXT | Ad legacy responsive display ad business name | The business name in the ad. |
| ad_legacy_responsive_display_ad_call_to_action_text | TEXT | Ad legacy responsive display ad call to action text | The call-to-action text for the ad. |
| ad_legacy_responsive_display_ad_description | TEXT | Ad legacy responsive display ad description | The description of the ad. |
| ad_legacy_responsive_display_ad_format_setting | TEXT | Ad legacy responsive display ad format setting | Specifies which format the ad will be served in. Default is ALL_FORMATS. |
| ad_legacy_responsive_display_ad_logo_image | TEXT | Ad legacy responsive display ad logo image | The MediaFile resource name of the logo image used in the ad. |
| ad_legacy_responsive_display_ad_long_headline | TEXT | Ad legacy responsive display ad long headline | The long version of the ad's headline. |
| ad_legacy_responsive_display_ad_main_color | TEXT | Ad legacy responsive display ad main color | The main color of the ad in hexadecimal, e.g. #ffffff for white. If one of main_color and accent_color is set, the other is required as well. |
| ad_legacy_responsive_display_ad_marketing_image | TEXT | Ad legacy responsive display ad marketing image | The MediaFile resource name of the marketing image used in the ad. |
| ad_legacy_responsive_display_ad_price_prefix | TEXT | Ad legacy responsive display ad price prefix | Prefix before price. E.g. 'as low as'. |
| ad_legacy_responsive_display_ad_promo_text | TEXT | Ad legacy responsive display ad promo text | Promotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'. |
| ad_legacy_responsive_display_ad_short_headline | TEXT | Ad legacy responsive display ad short headline | The short version of the ad's headline. |
| ad_legacy_responsive_display_ad_square_logo_image | TEXT | Ad legacy responsive display ad square logo image | The MediaFile resource name of the square logo image used in the ad. |
| ad_legacy_responsive_display_ad_square_marketing_image | TEXT | Ad legacy responsive display ad square marketing image | The MediaFile resource name of the square marketing image used in the ad. |
| ad_local_ad_call_to_actions | TEXT | Ad local ad call to actions | List of text assets for call-to-actions. When the ad serves the call-to-actions will be selected from this list. Call-to-actions are optional and at most 5 can be specified. |
| ad_local_ad_descriptions | TEXT | Ad local ad descriptions | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. At least 1 and at most 5 descriptions must be specified. |
| ad_local_ad_headlines | TEXT | Ad local ad headlines | List of text assets for headlines. When the ad serves the headlines will be selected from this list. At least 1 and at most 5 headlines must be specified. |
| ad_local_ad_logo_images | TEXT | Ad local ad logo images | List of logo image assets that may be displayed with the ad. The images must be 128x128 pixels and not larger than 120KB. At least 1 and at most 5 image assets must be specified. |
| ad_local_ad_logo_images_asset | TEXT | Ad local ad logo images asset | The Asset resource name of this image. |
| ad_local_ad_marketing_images | TEXT | Ad local ad marketing images | List of marketing image assets that may be displayed with the ad. The images must be 314x600 pixels or 320x320 pixels. At least 1 and at most 20 image assets must be specified. |
| ad_local_ad_marketing_images_asset | TEXT | Ad local ad marketing images asset | The Asset resource name of this image. |
| ad_local_ad_path1 | TEXT | Ad local ad path1 | First part of optional text that can be appended to the URL in the ad. |
| ad_local_ad_path2 | TEXT | Ad local ad path2 | Second part of optional text that can be appended to the URL in the ad. This field can only be set when path1 is also set. |
| ad_local_ad_videos | TEXT | Ad local ad videos | List of YouTube video assets that may be displayed with the ad. Videos are optional and at most 20 can be specified. |
| ad_local_ad_videos_asset | TEXT | Ad local ad videos asset | The Asset resource name of this video. |
| ad_name | TEXT | Ad name | The name of the ad. This is only used to be able to identify the ad. It does not need to be unique and does not affect the served ad. The name field is currently only supported for DisplayUploadAd, ImageAd, ShoppingComparisonListingAd and VideoAd. |
| ad_network_type | TEXT | Ad network type | Ad network type. |
| ad_network_type2 | TEXT | Ad network type2 | Ad network type. |
| ad_resource_name | TEXT | Ad resource name | The resource name of the ad. Ad resource names have the form: customers/{customer_id}/ads/{ad_id} |
| ad_responsive_display_ad_accent_color | TEXT | Ad responsive display ad accent color | The accent color of the ad in hexadecimal, e.g. #ffffff for white. If one of main_color and accent_color is set, the other is required as well. |
| ad_responsive_display_ad_allow_flexible_color | BOOLEAN | Ad responsive display ad allow flexible color | Advertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set. |
| ad_responsive_display_ad_business_name | TEXT | Ad responsive display ad business name | The advertiser/brand name. Maximum display width is 25. |
| ad_responsive_display_ad_call_to_action_text | TEXT | Ad responsive display ad call to action text | The call-to-action text for the ad. Maximum display width is 30. |
| ad_responsive_display_ad_control_spec_enable_asset_enhancements | BOOLEAN | Ad responsive display ad control spec enable asset enhancements | Whether the advertiser has opted into the asset enhancements feature. |
| ad_responsive_display_ad_control_spec_enable_autogen_video | BOOLEAN | Ad responsive display ad control spec enable autogen video | Whether the advertiser has opted into auto-gen video feature. |
| ad_responsive_display_ad_descriptions | TEXT | Ad responsive display ad descriptions | Descriptive texts for the ad. The maximum length is 90 characters. At least 1 and max 5 headlines can be specified. |
| ad_responsive_display_ad_format_setting | TEXT | Ad responsive display ad format setting | Specifies which format the ad will be served in. Default is ALL_FORMATS. |
| ad_responsive_display_ad_headlines | TEXT | Ad responsive display ad headlines | Short format headlines for the ad. The maximum length is 30 characters. At least 1 and max 5 headlines can be specified. |
| ad_responsive_display_ad_logo_images | TEXT | Ad responsive display ad logo images | Logo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 512x128 and the aspect ratio must be 4:1 (+-1%). Combined with square_logo_images, the maximum is 5. |
| ad_responsive_display_ad_logo_images_asset | TEXT | Ad responsive display ad logo images asset | The Asset resource name of this image. |
| ad_responsive_display_ad_long_headline | TEXT | Ad responsive display ad long headline | A required long format headline. The maximum length is 90 characters. |
| ad_responsive_display_ad_main_color | TEXT | Ad responsive display ad main color | The main color of the ad in hexadecimal, e.g. #ffffff for white. If one of main_color and accent_color is set, the other is required as well. |
| ad_responsive_display_ad_marketing_images | TEXT | Ad responsive display ad marketing images | Marketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). At least one marketing_image is required. Combined with square_marketing_images, the maximum is 15. |
| ad_responsive_display_ad_marketing_images_asset | TEXT | Ad responsive display ad marketing images asset | The Asset resource name of this image. |
| ad_responsive_display_ad_price_prefix | TEXT | Ad responsive display ad price prefix | Prefix before price. E.g. 'as low as'. |
| ad_responsive_display_ad_promo_text | TEXT | Ad responsive display ad promo text | Promotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'. |
| ad_responsive_display_ad_square_logo_images | TEXT | Ad responsive display ad square logo images | Square logo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). Combined with square_logo_images, the maximum is 5. |
| ad_responsive_display_ad_square_logo_images_asset | TEXT | Ad responsive display ad square logo images asset | The Asset resource name of this image. |
| ad_responsive_display_ad_square_marketing_images | TEXT | Ad responsive display ad square marketing images | Square marketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). At least one square marketing_image is required. Combined with marketing_images, the maximum is 15. |
| ad_responsive_display_ad_square_marketing_images_asset | TEXT | Ad responsive display ad square marketing images asset | The Asset resource name of this image. |
| ad_responsive_display_ad_youtube_videos | TEXT | Ad responsive display ad youtube videos | Optional YouTube videos for the ad. A maximum of 5 videos can be specified. |
| ad_responsive_display_ad_youtube_videos_asset | TEXT | Ad responsive display ad youtube videos asset | The Asset resource name of this video. |
| ad_responsive_search_ad_descriptions | TEXT | Ad responsive search ad descriptions | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. |
| ad_responsive_search_ad_headlines | TEXT | Ad responsive search ad headlines | List of text assets for headlines. When the ad serves the headlines will be selected from this list. |
| ad_responsive_search_ad_path1 | TEXT | Ad responsive search ad path1 | First part of text that can be appended to the URL in the ad. |
| ad_responsive_search_ad_path2 | TEXT | Ad responsive search ad path2 | Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set. |
| ad_rotation_mode | TEXT | Ad rotation mode | The ad rotation mode of the ad group. |
| ad_serving_optimization_status | TEXT | Ad serving optimization status | The ad serving optimization status of the campaign. |
| ad_shopping_comparison_listing_ad_headline | TEXT | Ad shopping comparison listing ad headline | Headline of the ad. This field is required. Allowed length is between 25 and 45 characters. |
| ad_shopping_product_ad | TEXT | Ad shopping product ad | Details pertaining to a Shopping product ad. |
| ad_shopping_smart_ad | TEXT | Ad shopping smart ad | Details pertaining to a Smart Shopping ad. |
| ad_smart_campaign_ad_descriptions | TEXT | Ad smart campaign ad descriptions | List of text assets for descriptions. When the ad serves the descriptions will be selected from this list. 2 descriptions must be specified. |
| ad_smart_campaign_ad_headlines | TEXT | Ad smart campaign ad headlines | List of text assets for headlines. When the ad serves the headlines will be selected from this list. 3 headlines must be specified. |
| ad_strength | TEXT | Ad strength | Overall ad strength for this ad group ad. |
| ad_system_managed_resource_source | TEXT | Ad system managed resource source | If this ad is system managed, then this field will indicate the source. This field is read-only. |
| ad_text_ad_description1 | TEXT | Ad text ad description1 | The first line of the ad's description. |
| ad_text_ad_description2 | TEXT | Ad text ad description2 | The second line of the ad's description. |
| ad_text_ad_headline | TEXT | Ad text ad headline | The headline of the ad. |
| ad_tracking_url_template | TEXT | Ad tracking url template | The URL template for constructing a tracking URL. |
| ad_type | TEXT | Ad type | The type of ad. |
| ad_url_collections | TEXT | Ad url collections | Additional URLs for the ad that are tagged with a unique identifier that can be referenced from other fields in the ad. |
| ad_url_custom_parameters | TEXT | Ad url custom parameters | The list of mappings that can be used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. For mutates, please use url custom parameter operations. |
| ad_video_ad_bumper_companion_banner_asset | TEXT | Ad video ad bumper companion banner asset | The Asset resource name of this image. |
| ad_video_ad_discovery_description1 | TEXT | Ad video ad discovery description1 | First text line for a TrueView video discovery ad. |
| ad_video_ad_discovery_description2 | TEXT | Ad video ad discovery description2 | Second text line for a TrueView video discovery ad. |
| ad_video_ad_discovery_headline | TEXT | Ad video ad discovery headline | The headline of the ad. |
| ad_video_ad_discovery_thumbnail | TEXT | Ad video ad discovery thumbnail | Video thumbnail image to use. |
| ad_video_ad_in_stream_action_button_label | TEXT | Ad video ad in stream action button label | Label on the CTA (call-to-action) button taking the user to the video ad's final URL. Required for TrueView for action campaigns, optional otherwise. |
| ad_video_ad_in_stream_action_headline | TEXT | Ad video ad in stream action headline | Additional text displayed with the CTA (call-to-action) button to give context and encourage clicking on the button. |
| ad_video_ad_in_stream_companion_banner_asset | TEXT | Ad video ad in stream companion banner asset | The Asset resource name of this image. |
| ad_video_ad_non_skippable_action_button_label | TEXT | Ad video ad non skippable action button label | Label on the "Call To Action" button taking the user to the video ad's final URL. |
| ad_video_ad_non_skippable_action_headline | TEXT | Ad video ad non skippable action headline | Additional text displayed with the "Call To Action" button to give context and encourage clicking on the button. |
| ad_video_ad_non_skippable_companion_banner_asset | TEXT | Ad video ad non skippable companion banner asset | The Asset resource name of this image. |
| ad_video_ad_out_stream_description | TEXT | Ad video ad out stream description | The description line. |
| ad_video_ad_out_stream_headline | TEXT | Ad video ad out stream headline | The headline of the ad. |
| ad_video_ad_video_asset | TEXT | Ad video ad video asset | The Asset resource name of this video. |
| ad_video_responsive_ad_call_to_actions | TEXT | Ad video responsive ad call to actions | List of text assets used for the button, e.g. the "Call To Action" button. Currently, only a single value for the button is supported. |
| ad_video_responsive_ad_companion_banners | TEXT | Ad video responsive ad companion banners | List of image assets used for the companion banner. Currently, only a single value for the companion banner asset is supported. |
| ad_video_responsive_ad_companion_banners_asset | TEXT | Ad video responsive ad companion banners asset | The Asset resource name of this image. |
| ad_video_responsive_ad_descriptions | TEXT | Ad video responsive ad descriptions | List of text assets used for the description. Currently, only a single value for the description is supported. |
| ad_video_responsive_ad_headlines | TEXT | Ad video responsive ad headlines | List of text assets used for the short headline, e.g. the "Call To Action" banner. Currently, only a single value for the short headline is supported. |
| ad_video_responsive_ad_long_headlines | TEXT | Ad video responsive ad long headlines | List of text assets used for the long headline. Currently, only a single value for the long headline is supported. |
| ad_video_responsive_ad_videos | TEXT | Ad video responsive ad videos | List of YouTube video assets used for the ad. Currently, only a single value for the YouTube video asset is supported. |
| ad_video_responsive_ad_videos_asset | TEXT | Ad video responsive ad videos asset | The Asset resource name of this video. |
| adnetwork_conversions | NUMERIC | Adnetwork conversions | The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. |
| adnetwork_revenue | NUMERIC | Adnetwork revenue | The value of all conversions. |
| advertising_channel_sub_type | TEXT | Advertising channel sub type | Optional refinement to advertising_channel_type. Must be a valid sub-type of the parent channel type. Can be set only when creating campaigns. After campaign is created, the field can not be changed. |
| advertising_channel_type | TEXT | Advertising channel type | The primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed. |
| aggregator_id | NUMERIC | Aggregator id | Aggregator ID of the product. |
| all_conversion_rate | NUMERIC | All conversion rate | All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. |
| all_conversion_value | NUMERIC | All conversion value | The value of all conversions. |
| all_conversions | NUMERIC | All conversions | The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. |
| all_conversions_by_conversion_date | NUMERIC | All conversions by conversion date | The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. |
| all_conversions_from_click_to_call | NUMERIC | All conversions from click to call | The number of times people clicked the "Call" button to call a store during or after clicking an ad. This number doesn't include whether or not calls were connected, or the duration of any calls. This metric applies to feed items only. |
| all_conversions_from_directions | NUMERIC | All conversions from directions | The number of times people clicked a "Get directions" button to navigate to a store after clicking an ad. This metric applies to feed items only. |
| all_conversions_from_interactions_rate | NUMERIC | All conversions from interactions rate | All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. |
| all_conversions_from_interactions_value_per_interaction | NUMERIC | All conversions from interactions value per interaction | The value of all conversions from interactions divided by the total number of interactions. |
| all_conversions_from_menu | NUMERIC | All conversions from menu | The number of times people clicked a link to view a store's menu after clicking an ad. This metric applies to feed items only. |
| all_conversions_from_order | NUMERIC | All conversions from order | The number of times people placed an order at a store after clicking an ad. This metric applies to feed items only. |
| all_conversions_from_other_engagement | NUMERIC | All conversions from other engagement | The number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad. This metric applies to feed items only. |
| all_conversions_from_store_visit | NUMERIC | All conversions from store visit | Estimated number of times people visited a store after clicking an ad. This metric applies to feed items only. |
| all_conversions_from_store_website | NUMERIC | All conversions from store website | The number of times that people were taken to a store's URL after clicking an ad. This metric applies to feed items only. |
| all_conversions_value | NUMERIC | All conversions value | The value of all conversions. |
| all_conversions_value_by_conversion_date | NUMERIC | All conversions value by conversion date | The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. |
| all_conversions_value_per_cost | NUMERIC | All conversions value per cost | The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads). |
| amount | NUMERIC | Amount | The amount of the budget, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit. Monthly spend is capped at 30.4 times this amount. |
| amount_micros | NUMERIC | Amount micros | The amount of the budget, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit. Monthly spend is capped at 30.4 times this amount. |
| app_campaign_setting_app_id | TEXT | App campaign setting app id | A string that uniquely identifies a mobile application. |
| app_campaign_setting_app_store | TEXT | App campaign setting app store | The application store that distributes this specific app. |
| app_campaign_setting_bidding_strategy_goal_type | TEXT | App campaign setting bidding strategy goal type | Represents the goal which the bidding strategy of this app campaign should optimize towards. |
| auto_tagging_enabled | BOOLEAN | Auto tagging enabled | Whether auto-tagging is enabled for the customer. |
| average_cost | NUMERIC | Average cost | The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. |
| average_cpc | NUMERIC | Average cpc | The total cost of all clicks divided by the total number of clicks received. |
| average_cpe | NUMERIC | Average cpe | The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements. |
| average_cpm | NUMERIC | Average cpm | Average cost-per-thousand impressions (CPM). |
| average_cpv | NUMERIC | Average cpv | The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. |
| average_page_views | NUMERIC | Average page views | Average number of pages viewed per session. |
| average_pageviews | NUMERIC | Average pageviews | Average number of pages viewed per session. |
| average_time_on_site | NUMERIC | Average time on site | Total duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics. |
| base_ad_group | TEXT | Base ad group | For draft or experiment ad groups, this field is the resource name of the base ad group from which this ad group was created. If a draft or experiment ad group does not have a base ad group, then this field is null. For base ad groups, this field equals the ad group resource name. This field is read-only. |
| base_ad_group_id | TEXT | Base ad group id | For draft or experiment ad groups, this field is the resource name of the base ad group from which this ad group was created. If a draft or experiment ad group does not have a base ad group, then this field is null. For base ad groups, this field equals the ad group resource name. This field is read-only. |
| base_campaign | TEXT | Base campaign | The resource name of the base campaign of a draft or experiment campaign. For base campaigns, this is equal to resource_name. This field is read-only. |
| base_campaign_id | TEXT | Base campaign id | The resource name of the base campaign of a draft or experiment campaign. For base campaigns, this is equal to resource_name. This field is read-only. |
| benchmark_average_max_cpc | NUMERIC | Benchmark average max cpc | An indication of how other advertisers are bidding on similar products. |
| bidding_strategy | TEXT | Bidding strategy | Portfolio bidding strategy used by campaign. |
| bidding_strategy_campaign_count | NUMERIC | Bidding strategy campaign count | The number of campaigns attached to this bidding strategy. This field is read-only. |
| bidding_strategy_currency_code | TEXT | Bidding strategy currency code | The currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this currency can be set on creation and defaults to the manager customer's currency. For serving customers, this field cannot be set; all strategies in a serving customer implicitly use the serving customer's currency. In all cases the effective_currency_code field returns the currency used by the strategy. |
| bidding_strategy_effective_currency_code | TEXT | Bidding strategy effective currency code | The currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this is the currency set by the advertiser when creating the strategy. For serving customers, this is the customer's currency_code. Bidding strategy metrics are reported in this currency. This field is read-only. |
| bidding_strategy_enhanced_cpc | TEXT | Bidding strategy enhanced cpc | A bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely. |
| bidding_strategy_id | TEXT | Bidding strategy id | Portfolio bidding strategy used by campaign. |
| bidding_strategy_maximize_conversion_value_cpc_bid_ceiling_micros | NUMERIC | Bidding strategy maximize conversion value cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only. |
| bidding_strategy_maximize_conversion_value_cpc_bid_floor_micros | NUMERIC | Bidding strategy maximize conversion value cpc bid floor micros | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only. |
| bidding_strategy_maximize_conversion_value_target_roas | NUMERIC | Bidding strategy maximize conversion value target roas | The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget. |
| bidding_strategy_maximize_conversions_cpc_bid_ceiling_micros | NUMERIC | Bidding strategy maximize conversions cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only. |
| bidding_strategy_maximize_conversions_cpc_bid_floor_micros | NUMERIC | Bidding strategy maximize conversions cpc bid floor micros | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only. |
| bidding_strategy_maximize_conversions_target_cpa | NUMERIC | Bidding strategy maximize conversions target cpa | The target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition. |
| bidding_strategy_name | TEXT | Bidding strategy name | The name of the bidding strategy. All bidding strategies within an account must be named distinctly. The length of this string should be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed). |
| bidding_strategy_non_removed_campaign_count | NUMERIC | Bidding strategy non removed campaign count | The number of non-removed campaigns attached to this bidding strategy. This field is read-only. |
| bidding_strategy_resource_name | TEXT | Bidding strategy resource name | The resource name of the bidding strategy. Bidding strategy resource names have the form: customers/{customer_id}/biddingStrategies/{bidding_strategy_id} |
| bidding_strategy_source | TEXT | Bidding strategy source | The type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only. |
| bidding_strategy_status | TEXT | Bidding strategy status | The status of the bidding strategy. This field is read-only. |
| bidding_strategy_target_cpa_cpc_bid_ceiling_micros | NUMERIC | Bidding strategy target cpa cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |
| bidding_strategy_target_cpa_cpc_bid_floor_micros | NUMERIC | Bidding strategy target cpa cpc bid floor micros | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |
| bidding_strategy_target_cpa_target_cpa_micros | NUMERIC | Bidding strategy target cpa target cpa micros | Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account. |
| bidding_strategy_target_impression_share_cpc_bid_ceiling_micros | NUMERIC | Bidding strategy target impression share cpc bid ceiling micros | The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros. |
| bidding_strategy_target_impression_share_location | TEXT | Bidding strategy target impression share location | The targeted location on the search results page. |
| bidding_strategy_target_impression_share_location_fraction_micros | NUMERIC | Bidding strategy target impression share location fraction micros | The desired fraction of ads to be shown in the targeted location in micros. E.g. 1% equals 10,000. |
| bidding_strategy_target_roas_cpc_bid_ceiling_micros | NUMERIC | Bidding strategy target roas cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |
| bidding_strategy_target_roas_cpc_bid_floor_micros | NUMERIC | Bidding strategy target roas cpc bid floor micros | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |
| bidding_strategy_target_roas_target_roas | NUMERIC | Bidding strategy target roas target roas | The desired revenue (based on conversion data) per unit of spend. |
| bidding_strategy_target_spend_cpc_bid_ceiling_micros | NUMERIC | Bidding strategy target spend cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. |
| bidding_strategy_target_spend_target_spend_micros | NUMERIC | Bidding strategy target spend target spend micros | The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details. |
| bidding_strategy_type | TEXT | Bidding strategy type | The type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only. |
| bounce_rate | NUMERIC | Bounce rate | Percentage of clicks where the user only visited a single page on your site. Imported from Google Analytics. |
| brand | TEXT | Brand | Brand of the product. |
| budget_campaign_association_status_campaign | TEXT | Budget campaign association status campaign | The campaign resource name. |
| budget_campaign_association_status_status | TEXT | Budget campaign association status status | Budget campaign association status. |
| budget_id | TEXT | Budget id | The budget of the campaign. |
| call_reporting_setting_call_conversion_action | TEXT | Call reporting setting call conversion action | Customer-level call conversion action to attribute a call conversion to. If not set a default conversion action is used. Only in effect when call_conversion_reporting_enabled is set to true. |
| call_reporting_setting_call_conversion_reporting_enabled | BOOLEAN | Call reporting setting call conversion reporting enabled | Whether to enable call conversion reporting. |
| call_reporting_setting_call_reporting_enabled | BOOLEAN | Call reporting setting call reporting enabled | Enable reporting of phone call events by redirecting them via Google System. |
| campaign | TEXT | Campaign | The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters. |
| campaign_accessible_bidding_strategy | TEXT | Campaign accessible bidding strategy | Resource name of AccessibleBiddingStrategy, a read-only view of the unrestricted attributes of the attached portfolio bidding strategy identified by 'bidding_strategy'. Empty, if the campaign does not use a portfolio strategy. Unrestricted strategy attributes are available to all customers with whom the strategy is shared and are read from the AccessibleBiddingStrategy resource. In contrast, restricted attributes are only available to the owner customer of the strategy and their managers. Restricted attributes can only be read from the BiddingStrategy resource. |
| campaign_ad_serving_optimization_status | TEXT | Campaign ad serving optimization status | The ad serving optimization status of the campaign. |
| campaign_app_campaign_setting_app_id | TEXT | Campaign app campaign setting app id | A string that uniquely identifies a mobile application. |
| campaign_app_campaign_setting_app_store | TEXT | Campaign app campaign setting app store | The application store that distributes this specific app. |
| campaign_app_campaign_setting_bidding_strategy_goal_type | TEXT | Campaign app campaign setting bidding strategy goal type | Represents the goal which the bidding strategy of this app campaign should optimize towards. |
| campaign_budget | TEXT | Campaign budget | The budget of the campaign. |
| campaign_budget_delivery_method | TEXT | Campaign budget delivery method | The delivery method that determines the rate at which the campaign budget is spent. Defaults to STANDARD if unspecified in a create operation. |
| campaign_budget_id | TEXT | Campaign budget id | The ID of the campaign budget. A campaign budget is created using the CampaignBudgetService create operation and is assigned a budget ID. A budget ID can be shared across different campaigns; the system will then allocate the campaign budget among different campaigns to get optimum results. |
| campaign_budget_name | TEXT | Campaign budget name | The name of the campaign budget. When creating a campaign budget through CampaignBudgetService, every explicitly shared campaign budget must have a non-null, non-empty name. Campaign budgets that are not explicitly shared derive their name from the attached campaign's name. The length of this string must be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed). |
| campaign_budget_recommended_budget_estimated_change_weekly_clicks | NUMERIC | Campaign budget recommended budget estimated change weekly clicks | The estimated change in weekly clicks if the recommended budget is applied. This field is read-only. |
| campaign_budget_recommended_budget_estimated_change_weekly_cost_micros | NUMERIC | Campaign budget recommended budget estimated change weekly cost micros | The estimated change in weekly cost in micros if the recommended budget is applied. One million is equivalent to one currency unit. This field is read-only. |
| campaign_budget_recommended_budget_estimated_change_weekly_interactions | NUMERIC | Campaign budget recommended budget estimated change weekly interactions | The estimated change in weekly interactions if the recommended budget is applied. This field is read-only. |
| campaign_budget_recommended_budget_estimated_change_weekly_views | NUMERIC | Campaign budget recommended budget estimated change weekly views | The estimated change in weekly views if the recommended budget is applied. This field is read-only. |
| campaign_budget_reference_count | NUMERIC | Campaign budget reference count | The number of campaigns actively using the budget. This field is read-only. |
| campaign_budget_resource_name | TEXT | Campaign budget resource name | The resource name of the campaign budget. Campaign budget resource names have the form: customers/{customer_id}/campaignBudgets/{campaign_budget_id} |
| campaign_budget_status | TEXT | Campaign budget status | The status of this campaign budget. This field is read-only. |
| campaign_budget_type | TEXT | Campaign budget type | The type of the campaign budget. |
| campaign_commission_commission_rate_micros | NUMERIC | Campaign commission commission rate micros | Commission rate defines the portion of the conversion value that the advertiser will be billed. A commission rate of x should be passed into this field as (x * 1,000,000). For example, 106,000 represents a commission rate of 0.106 (10.6%). |
| campaign_count | NUMERIC | Campaign count | The number of campaigns attached to this bidding strategy. This field is read-only. |
| campaign_dynamic_search_ads_setting_domain_name | TEXT | Campaign dynamic search ads setting domain name | Required. The Internet domain name that this setting represents, e.g., "google.com" or "www.google.com". |
| campaign_dynamic_search_ads_setting_feeds | TEXT | Campaign dynamic search ads setting feeds | The list of page feeds associated with the campaign. |
| campaign_dynamic_search_ads_setting_language_code | TEXT | Campaign dynamic search ads setting language code | Required. The language code specifying the language of the domain, e.g., "en". |
| campaign_dynamic_search_ads_setting_use_supplied_urls_only | BOOLEAN | Campaign dynamic search ads setting use supplied urls only | Whether the campaign uses advertiser supplied URLs exclusively. |
| campaign_excluded_parent_asset_field_types | TEXT | Campaign excluded parent asset field types | The asset field types that should be excluded from this campaign. Asset links with these field types will not be inherited by this campaign from the upper level. |
| campaign_frequency_caps | TEXT | Campaign frequency caps | A list that limits how often each user will see this campaign's ads. |
| campaign_geo_target_type_setting_negative_geo_target_type | TEXT | Campaign geo target type setting negative geo target type | The setting used for negative geotargeting in this particular campaign. |
| campaign_geo_target_type_setting_positive_geo_target_type | TEXT | Campaign geo target type setting positive geo target type | The setting used for positive geotargeting in this particular campaign. |
| campaign_hotel_setting_hotel_center_id | NUMERIC | Campaign hotel setting hotel center id | The linked Hotel Center account. |
| campaign_id | TEXT | Campaign id | The ID of the campaign. |
| campaign_labels | TEXT | Campaign labels | The resource names of labels attached to this campaign. |
| campaign_local_campaign_setting_location_source_type | TEXT | Campaign local campaign setting location source type | The location source type for this local campaign. |
| campaign_manual_cpc_enhanced_cpc_enabled | BOOLEAN | Campaign manual cpc enhanced cpc enabled | Whether bids are to be enhanced based on conversion optimizer data. |
| campaign_manual_cpm | TEXT | Campaign manual cpm | Standard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions. |
| campaign_manual_cpv | TEXT | Campaign manual cpv | A bidding strategy that pays a configurable amount per video view. |
| campaign_maximize_conversions_target_cpa | NUMERIC | Campaign maximize conversions target cpa | The target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition. |
| campaign_name | TEXT | Campaign name | The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters. |
| campaign_network_settings_target_content_network | BOOLEAN | Campaign network settings target content network | Whether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion. |
| campaign_network_settings_target_google_search | BOOLEAN | Campaign network settings target google search | Whether ads will be served with google.com search results. |
| campaign_network_settings_target_partner_search_network | BOOLEAN | Campaign network settings target partner search network | Whether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts. |
| campaign_network_settings_target_search_network | BOOLEAN | Campaign network settings target search network | Whether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true). |
| campaign_optimization_goal_setting_optimization_goal_types | TEXT | Campaign optimization goal setting optimization goal types | The list of optimization goal types. |
| campaign_optimization_score | NUMERIC | Campaign optimization score | Optimization score of the campaign. Optimization score is an estimate of how well a campaign is set to perform. It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the campaign is performing at full potential. This field is null for unscored campaigns. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only. |
| campaign_payment_mode | TEXT | Campaign payment mode | Payment mode for the campaign. |
| campaign_percent_cpc_cpc_bid_ceiling_micros | NUMERIC | Campaign percent cpc cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined. |
| campaign_percent_cpc_enhanced_cpc_enabled | BOOLEAN | Campaign percent cpc enhanced cpc enabled | Adjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not. |
| campaign_real_time_bidding_setting_opt_in | BOOLEAN | Campaign real time bidding setting opt in | Whether the campaign is opted in to real-time bidding. |
| campaign_resource_name | TEXT | Campaign resource name | The resource name of the campaign. Campaign resource names have the form: customers/{customer_id}/campaigns/{campaign_id} |
| campaign_selective_optimization_conversion_actions | TEXT | Campaign selective optimization conversion actions | The selected set of conversion actions for optimizing this campaign. |
| campaign_shopping_setting_campaign_priority | NUMERIC | Campaign shopping setting campaign priority | Priority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set. |
| campaign_shopping_setting_enable_local | BOOLEAN | Campaign shopping setting enable local | Whether to include local products. |
| campaign_shopping_setting_merchant_id | NUMERIC | Campaign shopping setting merchant id | ID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns. |
| campaign_shopping_setting_sales_country | TEXT | Campaign shopping setting sales country | Sales country of products to include in the campaign. This field is required for Shopping campaigns. This field is immutable. This field is optional for non-Shopping campaigns, but it must be equal to 'ZZ' if set. |
| campaign_status | TEXT | Campaign status | The status of the campaign. When a new campaign is added, the status defaults to ENABLED. |
| campaign_target_cpa_cpc_bid_ceiling_micros | NUMERIC | Campaign target cpa cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |
| campaign_target_cpa_cpc_bid_floor_micros | NUMERIC | Campaign target cpa cpc bid floor micros | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |
| campaign_target_cpa_target_cpa_micros | NUMERIC | Campaign target cpa target cpa micros | Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account. |
| campaign_target_cpm | TEXT | Campaign target cpm | A bidding strategy that automatically optimizes cost per thousand impressions. |
| campaign_target_impression_share_cpc_bid_ceiling_micros | NUMERIC | Campaign target impression share cpc bid ceiling micros | The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros. |
| campaign_target_impression_share_location | TEXT | Campaign target impression share location | The targeted location on the search results page. |
| campaign_target_impression_share_location_fraction_micros | NUMERIC | Campaign target impression share location fraction micros | The desired fraction of ads to be shown in the targeted location in micros. E.g. 1% equals 10,000. |
| campaign_target_roas_cpc_bid_ceiling_micros | NUMERIC | Campaign target roas cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |
| campaign_target_roas_cpc_bid_floor_micros | NUMERIC | Campaign target roas cpc bid floor micros | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |
| campaign_target_roas_target_roas | NUMERIC | Campaign target roas target roas | The desired revenue (based on conversion data) per unit of spend. |
| campaign_target_spend_cpc_bid_ceiling_micros | NUMERIC | Campaign target spend cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. |
| campaign_target_spend_target_spend_micros | NUMERIC | Campaign target spend target spend micros | The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details. |
| campaign_targeting_setting_target_restrictions | TEXT | Campaign targeting setting target restrictions | The per-targeting-dimension setting to restrict the reach of your campaign or ad group. |
| campaign_tracking_setting_tracking_url | TEXT | Campaign tracking setting tracking url | The url used for dynamic tracking. |
| campaign_trial_type | TEXT | Campaign trial type | The type of campaign: normal, draft, or experiment. |
| campaign_url_expansion_opt_out | BOOLEAN | Campaign url expansion opt out | Represents opting out of URL expansion to more targeted URLs. If opted out (true), only the final URLs in the asset group or URLs specified in the advertiser's Google Merchant Center or business data feeds are targeted. If opted in (false), the entire domain will be targeted. This field can only be set for Performance Max campaigns, where the default value is false. |
| campaign_vanity_pharma_vanity_pharma_display_url_mode | TEXT | Campaign vanity pharma vanity pharma display url mode | The display mode for vanity pharma URLs. |
| campaign_vanity_pharma_vanity_pharma_text | TEXT | Campaign vanity pharma vanity pharma text | The text that will be displayed in display URL of the text ad when website description is the selected display mode for vanity pharma URLs. |
| campaign_video_brand_safety_suitability | TEXT | Campaign video brand safety suitability | 3-Tier Brand Safety setting for the campaign. |
| category_l1 | TEXT | Category l1 | Bidding category (level 1) of the product. |
| category_l2 | TEXT | Category l2 | Bidding category (level 2) of the product. |
| category_l3 | TEXT | Category l3 | Bidding category (level 3) of the product. |
| category_l4 | TEXT | Category l4 | Bidding category (level 4) of the product. |
| category_l5 | TEXT | Category l5 | Bidding category (level 5) of the product. |
| channel | TEXT | Channel | Channel of the product. |
| channel_exclusivity | TEXT | Channel exclusivity | Channel exclusivity of the product. |
| click_type | TEXT | Click type | Click type. |
| clicks | NUMERIC | Clicks | The number of clicks. |
| commission_commission_rate_micros | NUMERIC | Commission commission rate micros | Commission rate defines the portion of the conversion value that the advertiser will be billed. A commission rate of x should be passed into this field as (x * 1,000,000). For example, 106,000 represents a commission rate of 0.106 (10.6%). |
| content_bid_criterion_type_group | TEXT | Content bid criterion type group | Allows advertisers to specify a targeting dimension on which to place absolute bids. This is only applicable for campaigns that target only the display network and not search. |
| content_budget_lost_impression_share | NUMERIC | Content budget lost impression share | The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
| content_impression_share | NUMERIC | Content impression share | The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. |
| content_rank_lost_impression_share | NUMERIC | Content rank lost impression share | The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
| conversion_action | TEXT | Conversion action | Resource name of the conversion action. |
| conversion_action_category | TEXT | Conversion action category | Conversion action category. |
| conversion_action_name | TEXT | Conversion action name | Conversion action name. |
| conversion_adjustment | BOOLEAN | Conversion adjustment | This segments your conversion columns by the original conversion and conversion value vs. the delta if conversions were adjusted. False row has the data as originally stated; While true row has the delta between data now and the data as originally stated. Summing the two together results post-adjustment data. |
| conversion_adjustment_lag_bucket | TEXT | Conversion adjustment lag bucket | An enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion. |
| conversion_attribution_event_type | TEXT | Conversion attribution event type | Conversion attribution event type. |
| conversion_category_name | TEXT | Conversion category name | Conversion action category. |
| conversion_lag_bucket | TEXT | Conversion lag bucket | An enum value representing the number of days between the impression and the conversion. |
| conversion_last_conversion_date | DATE | Conversion last conversion date | The date of the most recent conversion for this conversion action. The date is in the customer's time zone. |
| conversion_last_received_request_date_time | DATE | Conversion last received request date time | The last date/time a conversion tag for this conversion action successfully fired and was seen by Google Ads. This firing event may not have been the result of an attributable conversion (e.g. because the tag was fired from a browser that did not previously click an ad from an appropriate advertiser). The date/time is in the customer's time zone. |
| conversion_or_adjustment_lag_bucket | TEXT | Conversion or adjustment lag bucket | An enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion. |
| conversion_rate | NUMERIC | Conversion rate | Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| conversion_tracker_id | TEXT | Conversion tracker id | Resource name of the conversion action. |
| conversion_tracking_setting_conversion_tracking_id | NUMERIC | Conversion tracking setting conversion tracking id | The conversion tracking id used for this account. This id is automatically assigned after any conversion tracking feature is used. If the customer doesn't use conversion tracking, this is 0. This field is read-only. |
| conversion_tracking_setting_cross_account_conversion_tracking_id | NUMERIC | Conversion tracking setting cross account conversion tracking id | The conversion tracking id of the customer's manager. This is set when the customer is opted into cross account conversion tracking, and it overrides conversion_tracking_id. This field can only be managed through the Google Ads UI. This field is read-only. |
| conversion_type_name | TEXT | Conversion type name | Conversion action name. |
| conversion_value | NUMERIC | Conversion value | The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| conversion_value_rule_primary_dimension | TEXT | Conversion value rule primary dimension | Primary dimension of applied conversion value rules. NO_RULE_APPLIED shows the total recorded value of conversions that do not have a value rule applied. ORIGINAL shows the original value of conversions to which a value rule has been applied. GEO_LOCATION, DEVICE, AUDIENCE show the net adjustment after value rules were applied. |
| conversions | NUMERIC | Conversions | The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| conversions_by_conversion_date | NUMERIC | Conversions by conversion date | The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. |
| conversions_from_interactions_rate | NUMERIC | Conversions from interactions rate | Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| conversions_from_interactions_value_per_interaction | NUMERIC | Conversions from interactions value per interaction | The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| conversions_value | NUMERIC | Conversions value | The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| conversions_value_by_conversion_date | NUMERIC | Conversions value by conversion date | The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. |
| conversions_value_per_cost | NUMERIC | Conversions value per cost | The value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| cost | NUMERIC | Cost | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. |
| cost_micros | NUMERIC | Cost micros | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. |
| cost_per_all_conversion | NUMERIC | Cost per all conversion | The cost of ad interactions divided by all conversions. |
| cost_per_all_conversions | NUMERIC | Cost per all conversions | The cost of ad interactions divided by all conversions. |
| cost_per_conversion | NUMERIC | Cost per conversion | The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| cost_per_current_model_attributed_conversion | NUMERIC | Cost per current model attributed conversion | The cost of ad interactions divided by current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| country_criteria_id | TEXT | Country criteria id | Resource name of the geo target constant for the country of sale of the product. |
| cpc_bid | NUMERIC | Cpc bid | The maximum CPC (cost-per-click) bid. |
| cpc_bid_micros | NUMERIC | Cpc bid micros | The maximum CPC (cost-per-click) bid. |
| cpm_bid | NUMERIC | Cpm bid | The maximum CPM (cost-per-thousand viewable impressions) bid. |
| cpm_bid_micros | NUMERIC | Cpm bid micros | The maximum CPM (cost-per-thousand viewable impressions) bid. |
| cpv_bid | NUMERIC | Cpv bid | The CPV (cost-per-view) bid. |
| cpv_bid_micros | NUMERIC | Cpv bid micros | The CPV (cost-per-view) bid. |
| cross_device_conversions | NUMERIC | Cross device conversions | Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions. |
| ctr | NUMERIC | Ctr | The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). |
| currency | TEXT | Currency | The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported. |
| currency_code | TEXT | Currency code | The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported. |
| current_model_attributed_conversion_value | NUMERIC | Current model attributed conversion value | The value of current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| current_model_attributed_conversions | NUMERIC | Current model attributed conversions | Shows how your historic conversions data would look under the attribution model you've currently selected. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| current_model_attributed_conversions_from_interactions_rate | NUMERIC | Current model attributed conversions from interactions rate | Current model attributed conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| current_model_attributed_conversions_from_interactions_value_per_interaction | NUMERIC | Current model attributed conversions from interactions value per interaction | The value of current model attributed conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| current_model_attributed_conversions_value | NUMERIC | Current model attributed conversions value | The value of current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| current_model_attributed_conversions_value_per_cost | NUMERIC | Current model attributed conversions value per cost | The value of current model attributed conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| custom_attribute0 | TEXT | Custom attribute0 | Custom attribute 0 of the product. |
| custom_attribute1 | TEXT | Custom attribute1 | Custom attribute 1 of the product. |
| custom_attribute2 | TEXT | Custom attribute2 | Custom attribute 2 of the product. |
| custom_attribute3 | TEXT | Custom attribute3 | Custom attribute 3 of the product. |
| custom_attribute4 | TEXT | Custom attribute4 | Custom attribute 4 of the product. |
| customer_auto_tagging_enabled | BOOLEAN | Customer auto tagging enabled | Whether auto-tagging is enabled for the customer. |
| customer_call_reporting_setting_call_conversion_action | TEXT | Customer call reporting setting call conversion action | Customer-level call conversion action to attribute a call conversion to. If not set a default conversion action is used. Only in effect when call_conversion_reporting_enabled is set to true. |
| customer_call_reporting_setting_call_conversion_reporting_enabled | BOOLEAN | Customer call reporting setting call conversion reporting enabled | Whether to enable call conversion reporting. |
| customer_call_reporting_setting_call_reporting_enabled | BOOLEAN | Customer call reporting setting call reporting enabled | Enable reporting of phone call events by redirecting them via Google System. |
| customer_conversion_tracking_setting_conversion_tracking_id | NUMERIC | Customer conversion tracking setting conversion tracking id | The conversion tracking id used for this account. This id is automatically assigned after any conversion tracking feature is used. If the customer doesn't use conversion tracking, this is 0. This field is read-only. |
| customer_conversion_tracking_setting_cross_account_conversion_tracking_id | NUMERIC | Customer conversion tracking setting cross account conversion tracking id | The conversion tracking id of the customer's manager. This is set when the customer is opted into cross account conversion tracking, and it overrides conversion_tracking_id. This field can only be managed through the Google Ads UI. This field is read-only. |
| customer_descriptive_name | TEXT | Customer descriptive name | Optional, non-unique descriptive name of the customer. |
| customer_final_url_suffix | TEXT | Customer final url suffix | The URL template for appending params to the final URL |
| customer_has_partners_badge | BOOLEAN | Customer has partners badge | Whether the Customer has a Partners program badge. If the Customer is not associated with the Partners program, this will be false. For more information, see https://support.google.com/partners/answer/3125774. |
| customer_manager | BOOLEAN | Customer manager | Whether the customer is a manager. |
| customer_optimization_score | NUMERIC | Customer optimization score | Optimization score of the customer. Optimization score is an estimate of how well a customer's campaigns are set to perform. It ranges from 0% (0.0) to 100% (1.0). This field is null for all manager customers, and for unscored non-manager customers. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only. |
| customer_optimization_score_weight | NUMERIC | Customer optimization score weight | Optimization score weight of the customer. Optimization score weight can be used to compare/aggregate optimization scores across multiple non-manager customers. The aggregate optimization score of a manager is computed as the sum over all of their customers of Customer.optimization_score * Customer.optimization_score_weight. This field is 0 for all manager customers, and for unscored non-manager customers. This field is read-only. |
| customer_pay_per_conversion_eligibility_failure_reasons | TEXT | Customer pay per conversion eligibility failure reasons | Reasons why the customer is not eligible to use PaymentMode.CONVERSIONS. If the list is empty, the customer is eligible. This field is read-only. |
| customer_remarketing_setting_google_global_site_tag | TEXT | Customer remarketing setting google global site tag | The Google global site tag. |
| customer_resource_name | TEXT | Customer resource name | The resource name of the customer. Customer resource names have the form: customers/{customer_id} |
| customer_test_account | BOOLEAN | Customer test account | Whether the customer is a test account. |
| customer_tracking_url_template | TEXT | Customer tracking url template | The URL template for constructing a tracking URL out of parameters. |
| date | DATE | Date | Date to which metrics apply. yyyy-MM-dd format, e.g., 2018-04-17. |
| day_of_week | TEXT | Day of week | Day of the week, e.g., MONDAY. |
| delivery_method | TEXT | Delivery method | The delivery method that determines the rate at which the campaign budget is spent. Defaults to STANDARD if unspecified in a create operation. |
| descriptive_name | TEXT | Descriptive name | Optional, non-unique descriptive name of the customer. |
| device | TEXT | Device | Device to which metrics apply. |
| display_custom_bid_dimension | TEXT | Display custom bid dimension | Allows advertisers to specify a targeting dimension on which to place absolute bids. This is only applicable for campaigns that target only the display network and not search. |
| dynamic_search_ads_setting_domain_name | TEXT | Dynamic search ads setting domain name | Required. The Internet domain name that this setting represents, e.g., "google.com" or "www.google.com". |
| dynamic_search_ads_setting_feeds | TEXT | Dynamic search ads setting feeds | The list of page feeds associated with the campaign. |
| dynamic_search_ads_setting_language_code | TEXT | Dynamic search ads setting language code | Required. The language code specifying the language of the domain, e.g., "en". |
| dynamic_search_ads_setting_use_supplied_urls_only | BOOLEAN | Dynamic search ads setting use supplied urls only | Whether the campaign uses advertiser supplied URLs exclusively. |
| effective_currency_code | TEXT | Effective currency code | The currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this is the currency set by the advertiser when creating the strategy. For serving customers, this is the customer's currency_code. Bidding strategy metrics are reported in this currency. This field is read-only. |
| effective_target_cpa_micros | NUMERIC | Effective target cpa micros | The effective target CPA (cost-per-acquisition). This field is read-only. |
| effective_target_cpa_source | TEXT | Effective target cpa source | Source of the effective target CPA. This field is read-only. |
| effective_target_roas | NUMERIC | Effective target roas | The effective target ROAS (return-on-ad-spend). This field is read-only. |
| effective_target_roas_source | TEXT | Effective target roas source | Source of the effective target ROAS. This field is read-only. |
| end_date | DATE | End date | The last day of the campaign. |
| engagement_rate | NUMERIC | Engagement rate | How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. |
| engagements | NUMERIC | Engagements | The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics. |
| enhanced_cpc | TEXT | Enhanced cpc | A bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely. |
| excluded_parent_asset_field_types | TEXT | Excluded parent asset field types | The asset field types that should be excluded from this campaign. Asset links with these field types will not be inherited by this campaign from the upper level. |
| experiment_type | TEXT | Experiment type | The type of campaign: normal, draft, or experiment. |
| explicitly_shared | BOOLEAN | Explicitly shared | Specifies whether the budget is explicitly shared. Defaults to true if unspecified in a create operation. If true, the budget was created with the purpose of sharing across one or more campaigns. If false, the budget was created with the intention of only being used with a single campaign. The budget's name and status will stay in sync with the campaign's name and status. Attempting to share the budget with a second campaign will result in an error. A non-shared budget can become an explicitly shared. The same operation must also assign the budget a name. A shared campaign budget can never become non-shared. |
| explorer_auto_optimizer_setting_opt_in | BOOLEAN | Explorer auto optimizer setting opt in | Indicates whether the optimizer is turned on. |
| external_conversion_source | TEXT | External conversion source | External conversion source. |
| external_customer_id | NUMERIC | External customer id | The ID of the customer. |
| final_url | TEXT | Final url | The advertiser-specified final URL. |
| final_url_suffix | TEXT | Final url suffix | Suffix used to append query parameters to landing pages that are served with parallel tracking. |
| frequency_caps | TEXT | Frequency caps | A list that limits how often each user will see this campaign's ads. |
| geo_target_airport | TEXT | Geo target airport | Resource name of the geo target constant that represents an airport. |
| geo_target_canton | TEXT | Geo target canton | Resource name of the geo target constant that represents a canton. |
| geo_target_city | TEXT | Geo target city | Resource name of the geo target constant that represents a city. |
| geo_target_country | TEXT | Geo target country | Resource name of the geo target constant that represents a country. |
| geo_target_county | TEXT | Geo target county | Resource name of the geo target constant that represents a county. |
| geo_target_district | TEXT | Geo target district | Resource name of the geo target constant that represents a district. |
| geo_target_metro | TEXT | Geo target metro | Resource name of the geo target constant that represents a metro. |
| geo_target_most_specific_location | TEXT | Geo target most specific location | Resource name of the geo target constant that represents the most specific location. |
| geo_target_postal_code | TEXT | Geo target postal code | Resource name of the geo target constant that represents a postal code. |
| geo_target_province | TEXT | Geo target province | Resource name of the geo target constant that represents a province. |
| geo_target_region | TEXT | Geo target region | Resource name of the geo target constant that represents a region. |
| geo_target_state | TEXT | Geo target state | Resource name of the geo target constant that represents a state. |
| geo_target_type_setting_negative_geo_target_type | TEXT | Geo target type setting negative geo target type | The setting used for negative geotargeting in this particular campaign. |
| geo_target_type_setting_positive_geo_target_type | TEXT | Geo target type setting positive geo target type | The setting used for positive geotargeting in this particular campaign. |
| gmail_forwards | NUMERIC | Gmail forwards | The number of times the ad was forwarded to someone else as a message. |
| gmail_saves | NUMERIC | Gmail saves | The number of times someone has saved your Gmail ad to their inbox as a message. |
| gmail_secondary_clicks | NUMERIC | Gmail secondary clicks | The number of clicks to the landing page on the expanded state of Gmail ads. |
| has_partners_badge | BOOLEAN | Has partners badge | Whether the Customer has a Partners program badge. If the Customer is not associated with the Partners program, this will be false. For more information, see https://support.google.com/partners/answer/3125774. |
| has_recommended_budget | BOOLEAN | Has recommended budget | Indicates whether there is a recommended budget for this campaign budget. This field is read-only. |
| historical_creative_quality_score | TEXT | Historical creative quality score | The creative historical quality score. |
| historical_landing_page_quality_score | TEXT | Historical landing page quality score | The quality of historical landing page experience. |
| historical_quality_score | NUMERIC | Historical quality score | The historical quality score. |
| historical_search_predicted_ctr | TEXT | Historical search predicted ctr | The historical search predicted click through rate (CTR). |
| hotel_average_lead_value_micros | NUMERIC | Hotel average lead value micros | Average lead value based on clicks. |
| hotel_booking_window_days | NUMERIC | Hotel booking window days | Hotel booking window in days. |
| hotel_center_id | NUMERIC | Hotel center id | Hotel center ID. |
| hotel_check_in_date | DATE | Hotel check in date | Hotel check-in date. Formatted as yyyy-MM-dd. |
| hotel_check_in_day_of_week | TEXT | Hotel check in day of week | Hotel check-in day of week. |
| hotel_city | TEXT | Hotel city | Hotel city. |
| hotel_class | NUMERIC | Hotel class | Hotel class. |
| hotel_country | TEXT | Hotel country | Hotel country. |
| hotel_date_selection_type | TEXT | Hotel date selection type | Hotel date selection type. |
| hotel_eligible_impressions | NUMERIC | Hotel eligible impressions | The number of impressions that hotel partners could have had given their feed performance. |
| hotel_length_of_stay | NUMERIC | Hotel length of stay | Hotel length of stay. |
| hotel_price_bucket | TEXT | Hotel price bucket | Hotel price bucket. |
| hotel_price_difference_percentage | NUMERIC | Hotel price difference percentage | The average price difference between the price offered by reporting hotel advertiser and the cheapest price offered by the competing advertiser. |
| hotel_rate_rule_id | TEXT | Hotel rate rule id | Hotel rate rule ID. |
| hotel_rate_type | TEXT | Hotel rate type | Hotel rate type. |
| hotel_setting_hotel_center_id | NUMERIC | Hotel setting hotel center id | The linked Hotel Center account. |
| hotel_state | TEXT | Hotel state | Hotel state. |
| hour | TEXT | Hour | Hour of day as a number between 0 and 23, inclusive. |
| hour_of_day | NUMERIC | Hour of day | Hour of day as a number between 0 and 23, inclusive. |
| id | TEXT | Id | The ID of the campaign. |
| impressions | NUMERIC | Impressions | Count of how often your ad has appeared on a search results page or website on the Google Network. |
| interaction_event_types | TEXT | Interaction event types | The types of payable and free interactions. |
| interaction_on_this_extension | BOOLEAN | Interaction on this extension | Only used with feed item metrics. Indicates whether the interaction metrics occurred on the feed item itself or a different extension or ad unit. |
| interaction_rate | NUMERIC | Interaction rate | How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. |
| interaction_types | TEXT | Interaction types | The types of payable and free interactions. |
| interactions | NUMERIC | Interactions | The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on. |
| invalid_click_rate | NUMERIC | Invalid click rate | The percentage of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period. |
| invalid_clicks | NUMERIC | Invalid clicks | Number of clicks Google considers illegitimate and doesn't charge you for. |
| is_budget_explicitly_shared | BOOLEAN | Is budget explicitly shared | Specifies whether the budget is explicitly shared. Defaults to true if unspecified in a create operation. If true, the budget was created with the purpose of sharing across one or more campaigns. If false, the budget was created with the intention of only being used with a single campaign. The budget's name and status will stay in sync with the campaign's name and status. Attempting to share the budget with a second campaign will result in an error. A non-shared budget can become an explicitly shared. The same operation must also assign the budget a name. A shared campaign budget can never become non-shared. |
| keyword_ad_group_criterion | TEXT | Keyword ad group criterion | The AdGroupCriterion resource name. |
| keyword_criterion_id | TEXT | Keyword Criterion ID | The Criterion ID for a keyword |
| keyword_info_match_type | TEXT | Keyword info match type | The match type of the keyword. |
| keyword_info_text | TEXT | Keyword info text | The text of the keyword (at most 80 characters and 10 words). |
| keyword_view_resource_name | TEXT | Keyword view resource name | The resource name of the keyword view. Keyword view resource names have the form: customers/{customer_id}/keywordViews/{ad_group_id}~{criterion_id} |
| label_id | NUMERIC | Label id | Id of the label. Read only. |
| label_name | TEXT | Label name | The name of the label. This field is required and should not be empty when creating a new label. The length of this string should be between 1 and 80, inclusive. |
| label_resource_name | TEXT | Label resource name | Name of the resource. Label resource names have the form: customers/{customer_id}/labels/{label_id} |
| label_status | TEXT | Label status | Status of the label. Read only. |
| label_text_label_background_color | TEXT | Label text label background color | Background color of the label in RGB format. This string must match the regular expression '^\#([a-fA-F0-9]{6}|[a-fA-F0-9]{3})$'. Note: The background color may not be visible for manager accounts. |
| label_text_label_description | TEXT | Label text label description | A short description of the label. The length must be no more than 200 characters. |
| labels | TEXT | Labels | The resource names of labels attached to this campaign. |
| landing_page_view_resource_name | TEXT | Landing page view resource name | The resource name of the landing page view. Landing page view resource names have the form: customers/{customer_id}/landingPageViews/{unexpanded_final_url_fingerprint} |
| language_criteria_id | TEXT | Language criteria id | Resource name of the language constant for the language of the product. |
| local_campaign_setting_location_source_type | TEXT | Local campaign setting location source type | The location source type for this local campaign. |
| manager | BOOLEAN | Manager | Whether the customer is a manager. |
| manual_cpc_enhanced_cpc_enabled | BOOLEAN | Manual cpc enhanced cpc enabled | Whether bids are to be enhanced based on conversion optimizer data. |
| manual_cpm | TEXT | Manual cpm | Standard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions. |
| manual_cpv | TEXT | Manual cpv | A bidding strategy that pays a configurable amount per video view. |
| maximize_conversion_value_cpc_bid_ceiling_micros | NUMERIC | Maximize conversion value cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only. |
| maximize_conversion_value_cpc_bid_floor_micros | NUMERIC | Maximize conversion value cpc bid floor micros | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only. |
| maximize_conversion_value_target_roas | NUMERIC | Maximize conversion value target roas | The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget. |
| maximize_conversions_cpc_bid_ceiling_micros | NUMERIC | Maximize conversions cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only. |
| maximize_conversions_cpc_bid_floor_micros | NUMERIC | Maximize conversions cpc bid floor micros | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only. |
| maximize_conversions_target_cpa | NUMERIC | Maximize conversions target cpa | The target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition. |
| merchant_id | NUMERIC | Merchant id | Merchant ID of the product. |
| message_chat_rate | NUMERIC | Message chat rate | Number of message chats initiated (message_chats) divided by the number of message impressions (message_impressions). Rate at which a user initiates a message chat from an ad impression with a messaging option and message tracking enabled. Note that this rate can be more than 1.0 for a given message impression. |
| message_chats | NUMERIC | Message chats | Number of message chats initiated for Click To Message impressions that were message tracking eligible. |
| message_impressions | NUMERIC | Message impressions | Number of Click To Message impressions that were message tracking eligible. |
| mobile_friendly_clicks_percentage | NUMERIC | Mobile friendly clicks percentage | The percentage of mobile clicks that go to a mobile-friendly page. |
| month | TEXT | Month | Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd. |
| month_of_year | TEXT | Month of year | Month of the year, e.g., January. |
| name | TEXT | Name | The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters. |
| network_settings_target_content_network | BOOLEAN | Network settings target content network | Whether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion. |
| network_settings_target_google_search | BOOLEAN | Network settings target google search | Whether ads will be served with google.com search results. |
| network_settings_target_partner_search_network | BOOLEAN | Network settings target partner search network | Whether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts. |
| network_settings_target_search_network | BOOLEAN | Network settings target search network | Whether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true). |
| non_removed_campaign_count | NUMERIC | Non removed campaign count | The number of non-removed campaigns attached to this bidding strategy. This field is read-only. |
| num_offline_impressions | NUMERIC | Num offline impressions | Number of offline phone impressions. |
| num_offline_interactions | NUMERIC | Num offline interactions | Number of offline phone calls. |
| offer_id | TEXT | Offer id | Item ID of the product. |
| offline_interaction_rate | NUMERIC | Offline interaction rate | Number of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions). |
| optimization_goal_setting_optimization_goal_types | TEXT | Optimization goal setting optimization goal types | The list of optimization goal types. |
| optimization_score | NUMERIC | Optimization score | Optimization score of the campaign. Optimization score is an estimate of how well a campaign is set to perform. It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the campaign is performing at full potential. This field is null for unscored campaigns. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only. |
| optimization_score_uplift | NUMERIC | Optimization score uplift | Total optimization score uplift of all recommendations. |
| optimization_score_url | TEXT | Optimization score url | URL for the optimization score page in the Google Ads web interface. This metric can be selected from customer or campaign, and can be segmented by segments.recommendation_type. For example, SELECT metrics.optimization_score_url, segments.recommendation_type FROM customer will return a URL for each unique (customer, recommendation_type) combination. |
| optimization_score_weight | NUMERIC | Optimization score weight | Optimization score weight of the customer. Optimization score weight can be used to compare/aggregate optimization scores across multiple non-manager customers. The aggregate optimization score of a manager is computed as the sum over all of their customers of Customer.optimization_score * Customer.optimization_score_weight. This field is 0 for all manager customers, and for unscored non-manager customers. This field is read-only. |
| owner_customer_id | NUMERIC | Owner customer id | The ID of the Customer which owns the bidding strategy. |
| owner_descriptive_name | TEXT | Owner descriptive name | descriptive_name of the Customer which owns the bidding strategy. |
| partner_hotel_id | TEXT | Partner hotel id | Partner hotel ID. |
| pay_per_conversion_eligibility_failure_reasons | TEXT | Pay per conversion eligibility failure reasons | Reasons why the customer is not eligible to use PaymentMode.CONVERSIONS. If the list is empty, the customer is eligible. This field is read-only. |
| payment_mode | TEXT | Payment mode | Payment mode for the campaign. |
| percent_cpc_bid_micros | NUMERIC | Percent cpc bid micros | The percent cpc bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction]. |
| percent_cpc_cpc_bid_ceiling_micros | NUMERIC | Percent cpc cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined. |
| percent_cpc_enhanced_cpc_enabled | BOOLEAN | Percent cpc enhanced cpc enabled | Adjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not. |
| percent_new_visitors | NUMERIC | Percent new visitors | Percentage of first-time sessions (from people who had never visited your site before). Imported from Google Analytics. |
| period | TEXT | Period | Period over which to spend the budget. Defaults to DAILY if not specified. |
| phone_calls | NUMERIC | Phone calls | Number of offline phone calls. |
| phone_impressions | NUMERIC | Phone impressions | Number of offline phone impressions. |
| phone_through_rate | NUMERIC | Phone through rate | Number of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions). |
| placeholder_type | TEXT | Placeholder type | Placeholder type. This is only used with feed item metrics. |
| policy_summary_approval_status | TEXT | Policy summary approval status | The overall approval status of this ad, calculated based on the status of its individual policy topic entries. |
| policy_summary_policy_topic_entries | TEXT | Policy summary policy topic entries | The list of policy findings for this ad. |
| policy_summary_review_status | TEXT | Policy summary review status | Where in the review process this ad is. |
| product_aggregator_id | NUMERIC | Product aggregator id | Aggregator ID of the product. |
| product_bidding_category_level1 | TEXT | Product bidding category level1 | Bidding category (level 1) of the product. |
| product_bidding_category_level2 | TEXT | Product bidding category level2 | Bidding category (level 2) of the product. |
| product_bidding_category_level3 | TEXT | Product bidding category level3 | Bidding category (level 3) of the product. |
| product_bidding_category_level4 | TEXT | Product bidding category level4 | Bidding category (level 4) of the product. |
| product_bidding_category_level5 | TEXT | Product bidding category level5 | Bidding category (level 5) of the product. |
| product_brand | TEXT | Product brand | Brand of the product. |
| product_channel | TEXT | Product channel | Channel of the product. |
| product_channel_exclusivity | TEXT | Product channel exclusivity | Channel exclusivity of the product. |
| product_condition | TEXT | Product condition | Condition of the product. |
| product_country | TEXT | Product country | Resource name of the geo target constant for the country of sale of the product. |
| product_custom_attribute0 | TEXT | Product custom attribute0 | Custom attribute 0 of the product. |
| product_custom_attribute1 | TEXT | Product custom attribute1 | Custom attribute 1 of the product. |
| product_custom_attribute2 | TEXT | Product custom attribute2 | Custom attribute 2 of the product. |
| product_custom_attribute3 | TEXT | Product custom attribute3 | Custom attribute 3 of the product. |
| product_custom_attribute4 | TEXT | Product custom attribute4 | Custom attribute 4 of the product. |
| product_item_id | TEXT | Product item id | Item ID of the product. |
| product_language | TEXT | Product language | Resource name of the language constant for the language of the product. |
| product_merchant_id | NUMERIC | Product merchant id | Merchant ID of the product. |
| product_store_id | TEXT | Product store id | Store ID of the product. |
| product_title | TEXT | Product title | Title of the product. |
| product_type_l1 | TEXT | Product type l1 | Type (level 1) of the product. |
| product_type_l2 | TEXT | Product type l2 | Type (level 2) of the product. |
| product_type_l3 | TEXT | Product type l3 | Type (level 3) of the product. |
| product_type_l4 | TEXT | Product type l4 | Type (level 4) of the product. |
| product_type_l5 | TEXT | Product type l5 | Type (level 5) of the product. |
| quarter | TEXT | Quarter | Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, e.g., the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd. |
| real_time_bidding_setting_opt_in | BOOLEAN | Real time bidding setting opt in | Whether the campaign is opted in to real-time bidding. |
| recommendation_type | TEXT | Recommendation type | Recommendation type. |
| recommended_budget_amount | NUMERIC | Recommended budget amount | The recommended budget amount. If no recommendation is available, this will be set to the budget amount. Amount is specified in micros, where one million is equivalent to one currency unit. This field is read-only. |
| recommended_budget_amount_micros | NUMERIC | Recommended budget amount micros | The recommended budget amount. If no recommendation is available, this will be set to the budget amount. Amount is specified in micros, where one million is equivalent to one currency unit. This field is read-only. |
| recommended_budget_estimated_change_weekly_clicks | NUMERIC | Recommended budget estimated change weekly clicks | The estimated change in weekly clicks if the recommended budget is applied. This field is read-only. |
| recommended_budget_estimated_change_weekly_cost_micros | NUMERIC | Recommended budget estimated change weekly cost micros | The estimated change in weekly cost in micros if the recommended budget is applied. One million is equivalent to one currency unit. This field is read-only. |
| recommended_budget_estimated_change_weekly_interactions | NUMERIC | Recommended budget estimated change weekly interactions | The estimated change in weekly interactions if the recommended budget is applied. This field is read-only. |
| recommended_budget_estimated_change_weekly_views | NUMERIC | Recommended budget estimated change weekly views | The estimated change in weekly views if the recommended budget is applied. This field is read-only. |
| reference_count | NUMERIC | Reference count | The number of campaigns actively using the budget. This field is read-only. |
| relative_ctr | NUMERIC | Relative ctr | Your clickthrough rate (Ctr) divided by the average clickthrough rate of all advertisers on the websites that show your ads. Measures how your ads perform on Display Network sites compared to other ads on the same sites. |
| remarketing_setting_google_global_site_tag | TEXT | Remarketing setting google global site tag | The Google global site tag. |
| resource_name | TEXT | Resource name | The resource name of the campaign. Campaign resource names have the form: customers/{customer_id}/campaigns/{campaign_id} |
| search_absolute_top_impression_share | NUMERIC | Search absolute top impression share | The percentage of the customer's Shopping or Search ad impressions that are shown in the most prominent Shopping position. See https://support.google.com/google-ads/answer/7501826 for details. Any value below 0.1 is reported as 0.0999. |
| search_budget_lost_absolute_top_impression_share | NUMERIC | Search budget lost absolute top impression share | The number estimating how often your ad wasn't the very first ad above the organic search results due to a low budget. Note: Search budget lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
| search_budget_lost_impression_share | NUMERIC | Search budget lost impression share | The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
| search_budget_lost_top_impression_share | NUMERIC | Search budget lost top impression share | The number estimating how often your ad didn't show anywhere above the organic search results due to a low budget. Note: Search budget lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
| search_click_share | NUMERIC | Search click share | The number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. Note: Search click share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. |
| search_engine_results_page_type | TEXT | Search engine results page type | Type of the search engine results page. |
| search_exact_match_impression_share | NUMERIC | Search exact match impression share | The impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. Note: Search exact match impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. |
| search_impression_share | NUMERIC | Search impression share | The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. |
| search_rank_lost_absolute_top_impression_share | NUMERIC | Search rank lost absolute top impression share | The number estimating how often your ad wasn't the very first ad above the organic search results due to poor Ad Rank. Note: Search rank lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
| search_rank_lost_impression_share | NUMERIC | Search rank lost impression share | The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
| search_rank_lost_top_impression_share | NUMERIC | Search rank lost top impression share | The number estimating how often your ad didn't show anywhere above the organic search results due to poor Ad Rank. Note: Search rank lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
| search_term | TEXT | Search term | The search term. |
| search_term_match_type | TEXT | Search term match type | Match type of the keyword that triggered the ad, including variants. |
| search_term_view_ad_group | TEXT | Search term view ad group | The ad group the search term served in. |
| search_term_view_ad_group_id | TEXT | Search Term View Ad Group ID | The Ad Group ID for a search term |
| search_term_view_campaign_id | TEXT | Search Term View Campaign ID | The Campaign ID for a search term |
| search_term_view_keyword_id | TEXT | Search Term View Keyword ID | The Keyword ID for a search term |
| search_term_view_resource_name | TEXT | Search term view resource name | The resource name of the search term view. Search term view resource names have the form: customers/{customer_id}/searchTermViews/{campaign_id}~{ad_group_id}~{URL-base64_search_term} |
| search_term_view_search_term | TEXT | Search term view search term | The search term. |
| search_term_view_status | TEXT | Search term view status | Indicates whether the search term is currently one of your targeted or excluded keywords. |
| search_top_impression_share | NUMERIC | Search top impression share | The impressions you've received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. Note: Search top impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. |
| selective_optimization_conversion_actions | TEXT | Selective optimization conversion actions | The selected set of conversion actions for optimizing this campaign. |
| serving_status | TEXT | Serving status | The ad serving status of the campaign. |
| shopping_performance_view_resource_name | TEXT | Shopping performance view resource name | The resource name of the Shopping performance view. Shopping performance view resource names have the form: customers/{customer_id}/shoppingPerformanceView |
| shopping_setting_campaign_priority | NUMERIC | Shopping setting campaign priority | Priority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set. |
| shopping_setting_enable_local | BOOLEAN | Shopping setting enable local | Whether to include local products. |
| shopping_setting_merchant_id | NUMERIC | Shopping setting merchant id | ID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns. |
| shopping_setting_sales_country | TEXT | Shopping setting sales country | Sales country of products to include in the campaign. This field is required for Shopping campaigns. This field is immutable. This field is optional for non-Shopping campaigns, but it must be equal to 'ZZ' if set. |
| sk_ad_network_conversion_value | NUMERIC | Sk ad network conversion value | iOS Store Kit Ad Network conversion value. Null value means this segment is not applicable, e.g. non-iOS campaign. |
| sk_ad_network_conversions | NUMERIC | Sk ad network conversions | The number of iOS Store Kit Ad Network conversions. |
| slot | TEXT | Slot | Position of the ad. |
| source | TEXT | Source | The name of the connector ("google_ads") |
| speed_score | NUMERIC | Speed score | A measure of how quickly your page loads after clicks on your mobile ads. The score is a range from 1 to 10, 10 being the fastest. |
| spend | NUMERIC | Spend | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. |
| start_date | DATE | Start date | The date when campaign started. |
| status | TEXT | Status | The status of the campaign. When a new campaign is added, the status defaults to ENABLED. |
| store_id | TEXT | Store id | Store ID of the product. |
| target_cpa | NUMERIC | Target cpa | The effective target CPA (cost-per-acquisition). This field is read-only. |
| target_cpa_bid_source | TEXT | Target cpa bid source | Source of the effective target CPA. This field is read-only. |
| target_cpa_cpc_bid_ceiling_micros | NUMERIC | Target cpa cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |
| target_cpa_cpc_bid_floor_micros | NUMERIC | Target cpa cpc bid floor micros | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |
| target_cpa_micros | NUMERIC | Target cpa micros | The target CPA (cost-per-acquisition). If the ad group's campaign bidding strategy is TargetCpa or MaximizeConversions (with its target_cpa field set), then this field overrides the target CPA specified in the campaign's bidding strategy. Otherwise, this value is ignored. |
| target_cpa_target_cpa_micros | NUMERIC | Target cpa target cpa micros | Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account. |
| target_cpm | TEXT | Target cpm | A bidding strategy that automatically optimizes cost per thousand impressions. |
| target_cpm_micros | NUMERIC | Target cpm micros | Average amount in micros that the advertiser is willing to pay for every thousand times the ad is shown. |
| target_impression_share_cpc_bid_ceiling_micros | NUMERIC | Target impression share cpc bid ceiling micros | The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros. |
| target_impression_share_location | TEXT | Target impression share location | The targeted location on the search results page. |
| target_impression_share_location_fraction_micros | NUMERIC | Target impression share location fraction micros | The desired fraction of ads to be shown in the targeted location in micros. E.g. 1% equals 10,000. |
| target_roas | NUMERIC | Target roas | The target ROAS (return-on-ad-spend) override. If the ad group's campaign bidding strategy is TargetRoas or MaximizeConversionValue (with its target_roas field set), then this field overrides the target ROAS specified in the campaign's bidding strategy. Otherwise, this value is ignored. |
| target_roas_cpc_bid_ceiling_micros | NUMERIC | Target roas cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |
| target_roas_cpc_bid_floor_micros | NUMERIC | Target roas cpc bid floor micros | Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. |
| target_roas_target_roas | NUMERIC | Target roas target roas | The desired revenue (based on conversion data) per unit of spend. |
| target_spend_cpc_bid_ceiling_micros | NUMERIC | Target spend cpc bid ceiling micros | Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. |
| target_spend_target_spend_micros | NUMERIC | Target spend target spend micros | The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details. |
| targeting_setting_target_restrictions | TEXT | Targeting setting target restrictions | The per-targeting-dimension setting to restrict the reach of your campaign or ad group. |
| test_account | BOOLEAN | Test account | Whether the customer is a test account. |
| text_label_background_color | TEXT | Text label background color | Background color of the label in RGB format. This string must match the regular expression '^\#([a-fA-F0-9]{6}|[a-fA-F0-9]{3})$'. Note: The background color may not be visible for manager accounts. |
| text_label_description | TEXT | Text label description | A short description of the label. The length must be no more than 200 characters. |
| time_zone | TEXT | Time zone | The local timezone ID of the customer. |
| top_impression_percentage | NUMERIC | Top impression percentage | The percent of your ad impressions that are shown anywhere above the organic search results. |
| total_amount | NUMERIC | Total amount | The lifetime amount of the budget, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit. |
| total_amount_micros | NUMERIC | Total amount micros | The lifetime amount of the budget, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit. |
| totalcost | NUMERIC | Total Cost | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. |
| tracking_setting_tracking_url | TEXT | Tracking setting tracking url | The url used for dynamic tracking. |
| tracking_url_template | TEXT | Tracking url template | The URL template for constructing a tracking URL. |
| transactionrevenue | NUMERIC | Transactionrevenue | The value of all conversions. |
| transactions | NUMERIC | Transactions | The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. |
| type | TEXT | Type | The type of the ad group. |
| url_custom_parameters | TEXT | Url custom parameters | The list of mappings used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. |
| url_expansion_opt_out | BOOLEAN | Url expansion opt out | Represents opting out of URL expansion to more targeted URLs. If opted out (true), only the final URLs in the asset group or URLs specified in the advertiser's Google Merchant Center or business data feeds are targeted. If opted in (false), the entire domain will be targeted. This field can only be set for Performance Max campaigns, where the default value is false. |
| valid_accelerated_mobile_pages_clicks_percentage | NUMERIC | Valid accelerated mobile pages clicks percentage | The percentage of ad clicks to Accelerated Mobile Pages (AMP) landing pages that reach a valid AMP page. |
| value_per_all_conversion | NUMERIC | Value per all conversion | The value of all conversions divided by the number of all conversions. |
| value_per_all_conversions | NUMERIC | Value per all conversions | The value of all conversions divided by the number of all conversions. |
| value_per_all_conversions_by_conversion_date | NUMERIC | Value per all conversions by conversion date | The value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. |
| value_per_conversion | NUMERIC | Value per conversion | The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| value_per_conversions_by_conversion_date | NUMERIC | Value per conversions by conversion date | The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. |
| value_per_current_model_attributed_conversion | NUMERIC | Value per current model attributed conversion | The value of current model attributed conversions divided by the number of the conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| vanity_pharma_vanity_pharma_display_url_mode | TEXT | Vanity pharma vanity pharma display url mode | The display mode for vanity pharma URLs. |
| vanity_pharma_vanity_pharma_text | TEXT | Vanity pharma vanity pharma text | The text that will be displayed in display URL of the text ad when website description is the selected display mode for vanity pharma URLs. |
| video_brand_safety_suitability | TEXT | Video brand safety suitability | 3-Tier Brand Safety setting for the campaign. |
| video_quartile100_rate | NUMERIC | Video quartile100 rate | Percentage of impressions where the viewer watched all of your video. |
| video_quartile25_rate | NUMERIC | Video quartile25 rate | Percentage of impressions where the viewer watched 25% of your video. |
| video_quartile50_rate | NUMERIC | Video quartile50 rate | Percentage of impressions where the viewer watched 50% of your video. |
| video_quartile75_rate | NUMERIC | Video quartile75 rate | Percentage of impressions where the viewer watched 75% of your video. |
| video_quartile_p100_rate | NUMERIC | Video quartile p100 rate | Percentage of impressions where the viewer watched all of your video. |
| video_quartile_p25_rate | NUMERIC | Video quartile p25 rate | Percentage of impressions where the viewer watched 25% of your video. |
| video_quartile_p50_rate | NUMERIC | Video quartile p50 rate | Percentage of impressions where the viewer watched 50% of your video. |
| video_quartile_p75_rate | NUMERIC | Video quartile p75 rate | Percentage of impressions where the viewer watched 75% of your video. |
| video_view_rate | NUMERIC | Video view rate | The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. |
| video_views | NUMERIC | Video views | The number of times your video ads were viewed. |
| view_through_conversions | NUMERIC | View through conversions | The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g., clicking on) another ad. |
| week | TEXT | Week | Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd. |
| year | TEXT | Year | Year, formatted as yyyy. |
You can find additional metrics and dimensions in the Google Ads API documentation here
Simply add any metric or dimension you want to the query and it starts appearing in your report.
Customizing your request:
For the sake of an example, I want to add the CTR metrics and the Advertising Channel Type dimension to my report. Here is how my API query looks:
https://connectors.windsor.ai/google_ads?api_key=[your API key]&date_preset=last_7d&fields=campaign,spend,date,Ctr,advertising_channel_type&_renderer=csv
Importing your custom conversion events from the Google Ads connector
https://connectors.windsor.ai/google_ads?api_key=[your API key]&date_preset=last_7d&fields=Conversions,campaign,date,conversion_type_name,conversion_category_name,external_conversion_source
Importing all conversions grouped together with additional metrics like clicks, impressions, spend, …
https://connectors.windsor.ai/google_ads?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source,ctr,conversions,cost_per_conversion
Google Analytics Connector
Sample API query
https://connectors.windsor.ai/googleanalytics?api_key=[your API key]&date_preset=last_7d&fields=source,medium,campaign,transactions&_renderer=csv
Another example here. If I want to pull the country dimension from my Google Analytics data the query looks like this:
https://connectors.windsor.ai/googleanalytics?api_key=[your API key]&date_preset=last_7d&fields=source,medium,campaign,transactions,country
Fields
| ID | Type | Name | Description |
|---|---|---|---|
| 14dayusers | NUMERIC | 14 Day Active Users | Total number of 14-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 14-day period ending on the given date. |
| 1dayusers | NUMERIC | 1 Day Active Users | Total number of 1-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 1-day period ending on the given date. |
| 28dayusers | NUMERIC | 28 Day Active Users | Total number of 28-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 28-day period ending on the given date. |
| 30dayusers | NUMERIC | 30 Day Active Users | Total number of 30-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 30-day period ending on the given date. |
| 7dayusers | NUMERIC | 7 Day Active Users | Total number of 7-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 7-day period ending on the given date. |
| account_id | TEXT | Account ID | Google Analytics view ID |
| account_name | TEXT | Account Name | Google Analytics view name |
| adclicks | NUMERIC | Ad Clicks | Total number of times users have clicked on an ad to reach the property. |
| adcontent | TEXT | Ad Content | For manual campaign tracking, it is the value of the utm_content campaign tracking parameter. For AdWords autotagging, it is the first line of the text for the online Ad campaign. If you use mad libs for the AdWords content, it contains the keywords you provided for the mad libs keyword match. If you use none of the above, its value is (not set). |
| adcost | NUMERIC | Ad Cost | Derived cost for the advertising campaign. Its currency is the one you set in the AdWords account. |
| addestinationurl | TEXT | Destination URL | The URL to which the AdWords ads referred traffic. |
| addisplayurl | TEXT | Display URL | The URL the AdWords ads displayed. |
| addistributionnetwork | TEXT | Ad Distribution Network | The network (Content, Search, Search partners, etc.) used to deliver the ads. |
| adformat | TEXT | Ad Format | The AdWords ad format (Text, Image, Flash, Video, etc.). |
| adgroup | TEXT | Google Ads: Ad Group | The name of the AdWords ad group. |
| adkeywordmatchtype | TEXT | Keyword Match Type | The match type (Phrase, Exact, or Broad) applied to the keywords. For details, see https://support.google.com/adwords/answer/2472708. |
| admatchedquery | TEXT | Ad Matched Query | The search query that triggered impressions. |
| admatchtype | TEXT | Query Match Type | The match type (Phrase, Exact, Broad, etc.) applied for users' search term. Ads on the content network are identified as "Content network". For details, see https://support.google.com/adwords/answer/2472708?hl=en. |
| adplacementdomain | TEXT | Placement Domain | The domain where the ads on the content network were placed. |
| adplacementurl | TEXT | Placement URL | The URL where the ads were placed on the content network. |
| adquerywordcount | TEXT | Query Word Count | The number of words in the search query. |
| adslot | TEXT | Google Ads: Ad Slot | The location (Top, RHS, or not set) of the advertisement on the hosting page. |
| adtargetingoption | TEXT | Placement Type | It is Automatic placements or Managed placements, indicating how the ads were managed on the content network. |
| adtargetingtype | TEXT | Targeting Type | This (keyword, placement, or vertical targeting) indicates how the AdWords ads were targeted. |
| adwordsadgroupid | TEXT | Google Ads Ad Group ID | AdWords API AdGroup.id. |
| adwordscampaignid | TEXT | Google Ads Campaign ID | AdWords API Campaign.id. |
| adwordscreativeid | TEXT | Google Ads Creative ID | AdWords API Ad.id. |
| adwordscriteriaid | TEXT | Google Ads Criteria ID | AdWords API Criterion.id. The geographical targeting Criteria IDs are listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid. |
| adwordscustomerid | TEXT | Google Ads Customer ID | Customer's AdWords ID, corresponding to AdWords API AccountInfo.customerId. |
| adxclicks | NUMERIC | AdX Clicks | The number of times AdX ads were clicked on the site. |
| adxcoverage | NUMERIC | AdX Coverage | Coverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help identify sites where the Ad Exchange account isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100 |
| adxctr | NUMERIC | AdX CTR | The percentage of pageviews that resulted in a click on an Ad Exchange ad. |
| adxecpm | NUMERIC | AdX eCPM | The effective cost per thousand pageviews. It is the Ad Exchange revenue per 1,000 pageviews. |
| adximpressions | NUMERIC | AdX Impressions | An Ad Exchange ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions. |
| adximpressionspersession | NUMERIC | AdX Impressions / Session | The ratio of Ad Exchange ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions). |
| adxmonetizedpageviews | NUMERIC | AdX Monetized Pageviews | This measures the total number of pageviews on the property that were shown with an ad from the linked Ad Exchange account. Note that a single page can have multiple ad units. |
| adxrevenue | NUMERIC | AdX Revenue | The total estimated revenue from Ad Exchange ads. |
| adxrevenueper1000sessions | NUMERIC | AdX Revenue / 1000 Sessions | The total estimated revenue from Ad Exchange ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site, not on ad impressions. |
| adxviewableimpressionspercent | NUMERIC | AdX Viewable Impressions % | The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen. |
| affiliation | TEXT | Affiliation | A product affiliation to designate a supplying company or brick and mortar location. |
| avgdomainlookuptime | NUMERIC | Avg. Domain Lookup Time (sec) | The average time (in seconds) spent in DNS lookup for this page. |
| avgdomcontentloadedtime | NUMERIC | Avg. Document Content Loaded Time (sec) | The average time (in seconds) the browser takes to parse the document. |
| avgdominteractivetime | NUMERIC | Avg. Document Interactive Time (sec) | The average time (in seconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts. |
| avgeventvalue | NUMERIC | Avg. Value | The average value of an event. |
| avgpagedownloadtime | NUMERIC | Avg. Page Download Time (sec) | The average time (in seconds) to download this page. |
| avgpageloadtime | NUMERIC | Avg. Page Load Time (sec) | The average time (in seconds) pages from the sample set take to load, from initiation of the pageview (e.g., a click on a page link) to load completion in the browser. |
| avgredirectiontime | NUMERIC | Avg. Redirection Time (sec) | The average time (in seconds) spent in redirects before fetching this page. If there are no redirects, this is 0. |
| avgsearchdepth | NUMERIC | Avg. Search Depth | The average number of pages people viewed after performing a search. |
| avgsearchduration | NUMERIC | Adverage Time after Search | The average time (in seconds) users, after searching, spent on the property. |
| avgsearchresultviews | NUMERIC | Results Pageviews / Search | The average number of times people viewed a page as a result of a search. |
| avgserverconnectiontime | NUMERIC | Avg. Server Connection Time (sec) | The average time (in seconds) spent in establishing a TCP connection to this page. |
| avgserverresponsetime | NUMERIC | Avg. Server Response Time (sec) | The average time (in seconds) the site's server takes to respond to users' requests; this includes the network time from users' locations to the server. |
| avgsessionduration | NUMERIC | Avg. Session Duration | The average duration (in seconds) of users' sessions. |
| avgtimeonpage | NUMERIC | Avg. Time on Page | The average time users spent viewing this page or a set of pages. |
| bouncerate | NUMERIC | Bounce Rate | The percentage of single-page session (i.e., session in which the person left the property from the first page). |
| bounces | NUMERIC | Bounces | The total number of single page (or single interaction hit) sessions for the property. |
| browser | TEXT | Browser | The name of users' browsers, for example, Internet Explorer or Firefox. |
| browsersize | TEXT | Browser Size | The viewport size of users' browsers. A session-scoped dimension, browser size captures the initial dimensions of the viewport in pixels and is formatted as width x height, for example, 1920x960. |
| browserversion | TEXT | Browser Version | The version of users' browsers, for example, 2.0.0.14. |
| buytodetailrate | NUMERIC | Buy-to-Detail Rate | Unique purchases divided by views of product detail pages (Enhanced Ecommerce). |
| campaign | TEXT | Campaign | For manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For AdWords autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set). |
| campaigncode | TEXT | Campaign Code | For manual campaign tracking, it is the value of the utm_id campaign tracking parameter. |
| carttodetailrate | NUMERIC | Cart-to-Detail Rate | Product adds divided by views of product details (Enhanced Ecommerce). |
| channel_grouping | TEXT | Default Channel Grouping (duplicate) | The Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings). |
| channelgrouping | TEXT | Default Channel Grouping | The Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings). |
| checkoutoptions | TEXT | Checkout Options | User options specified during the checkout process, e.g., FedEx, DHL, UPS for delivery options; Visa, MasterCard, AmEx for payment options. This dimension should be used with ga:shoppingStage (Enhanced Ecommerce). |
| city | TEXT | City | Users' city, derived from their IP addresses or Geographical IDs. |
| cityid | TEXT | City ID | Users' city ID, derived from their IP addresses or Geographical IDs. The city IDs are the same as the Criteria IDs found at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid. |
| clientid | TEXT | clientid from google analytics | clientid from google analytics. |
| continent | TEXT | Continent | Users' continent, derived from users' IP addresses or Geographical IDs. |
| continentid | TEXT | Continent ID | Users' continent ID, derived from users' IP addresses or Geographical IDs. |
| costperconversion | NUMERIC | Cost per Conversion | The cost per conversion (including ecommerce and goal conversions) for the property. |
| costpergoalconversion | NUMERIC | Cost per Goal Conversion | The cost per goal conversion for the property. |
| costpertransaction | NUMERIC | Cost per Transaction | The cost per transaction for the property. |
| country | TEXT | Country | Users' country, derived from their IP addresses or Geographical IDs. |
| countryisocode | TEXT | Country ISO Code | Users' country's ISO code (in ISO-3166-1 alpha-2 format), derived from their IP addresses or Geographical IDs. For example, BR for Brazil, CA for Canada. |
| cpc | NUMERIC | CPC | Cost to advertiser per click. |
| cpm | NUMERIC | CPM | Cost per thousand impressions. |
| ctr | NUMERIC | CTR | Click-through-rate for the ad. This is equal to the number of clicks divided by the number of impressions for the ad (e.g., how many times users clicked on one of the ads where that ad appeared). |
| currencycode | TEXT | Currency Code | The local currency code (based on ISO 4217 standard) of the transaction. |
| data_driven_conversions | NUMERIC | Data driven conversions (All goals) | The total data driven conversions for all goals. |
| data_driven_revenue | NUMERIC | Data driven revenue | The total data driven revenue. |
| datasource | TEXT | Data Source | The data source of a hit. By default, hits sent from analytics.js are reported as "web" and hits sent from the mobile SDKs are reported as "app". These values can be overridden in the Measurement Protocol. |
| date | DATE | Date | The date of the session formatted as YYYYMMDD. |
| datehour | TIMESTAMP | Hour of Day | Combined values of ga:date and ga:hour formated as YYYYMMDDHH. |
| datehourminute | TIMESTAMP | Date Hour and Minute | Combined values of ga:date, ga:hour and ga:minute formated as YYYYMMDDHHMM. |
| day | TEXT | Day of the month | The day of the month, a two-digit number from 01 to 31. |
| dayofweek | TEXT | Day of Week | Day of the week, a one-digit number from 0 (Sunday) to 6 (Saturday). |
| dayofweekname | TEXT | Day of Week Name | Name (in English) of the day of the week. |
| dayssincelastsession | TEXT | Days Since Last Session | The number of days elapsed since users last visited the property, used to calculate user loyalty. |
| daystotransaction | TEXT | Days to Transaction | The number of days between users' purchases and the most recent campaign source prior to the purchase. |
| devicecategory | TEXT | Device Category | The type of device: desktop, tablet, or mobile. |
| domainlookuptime | NUMERIC | Domain Lookup Time (ms) | The total time (in milliseconds) all samples spent in DNS lookup for this page. |
| domcontentloadedtime | NUMERIC | Document Content Loaded Time (ms) | The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded). When parsing of the document is finished, the Document Object Model (DOM) is ready, but the referenced style sheets, images, and subframes may not be finished loading. This is often the starting point of Javascript framework execution, e.g., JQuery's onready() callback. |
| dominteractivetime | NUMERIC | Document Interactive Time (ms) | The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document (DOMInteractive). At this time, users can interact with the Document Object Model even though it is not fully loaded. |
| domlatencymetricssample | NUMERIC | DOM Latency Metrics Sample | Sample set (or count) of pageviews used to calculate the averages for site speed DOM metrics. This metric is used to calculate ga:avgDomContentLoadedTime and ga:avgDomInteractiveTime. |
| entrancerate | NUMERIC | Entrances / Pageviews | The percentage of pageviews in which this page was the entrance. |
| entrances | NUMERIC | Entrances | The number of entrances to the property measured as the first pageview in a session, typically used with landingPagePath. |
| eventaction | TEXT | Event Action | Event action. |
| eventcategory | TEXT | Event Category | The event category. |
| eventlabel | TEXT | Event Label | Event label. |
| eventspersessionwithevent | NUMERIC | Events / Session with Event | The average number of events per session with event. |
| eventspervisitwithevent | NUMERIC | Events / Session with Event (deprecated) | The average number of events per session with event. |
| eventvalue | NUMERIC | Event Value | Total value of events for the profile. |
| exitpagepath | TEXT | Exit Page | The last page or exit page in users' sessions. |
| exitrate | NUMERIC | % Exit | The percentage of exits from the property that occurred out of the total pageviews. |
| exits | NUMERIC | Exits | The number of exits from the property. |
| first_touch_conversions | NUMERIC | First touch conversions (All goals) | The total first touch conversions for all goals. |
| first_touch_revenue | NUMERIC | First touch revenue | The total first touch revenue. |
| flashversion | TEXT | Flash Version | The version of Flash, including minor versions, supported by users' browsers. |
| fullreferrer | TEXT | Full Referrer | The full referring URL including the hostname and path. |
| gender | TEXT | Gender | Gender of users. |
| goal10_data_driven_conversions | TEXT | Goal 10 Data driven Completions | The total number of Data driven completions for Goal 10. |
| goal10_data_driven_revenue | TEXT | Goal 10 Data driven value | The total Data driven value for Goal 10 |
| goal10_first_touch_conversions | TEXT | Goal 10 First touch Completions | The total number of First touch completions for Goal 10. |
| goal10_first_touch_revenue | TEXT | Goal 10 First touch value | The total First touch value for Goal 10 |
| goal10_last_touch_conversions | TEXT | Goal 10 Last touch Completions | The total number of Last touch completions for Goal 10. |
| goal10_last_touch_revenue | TEXT | Goal 10 Last touch value | The total Last touch value for Goal 10 |
| goal10_linear_touch_conversions | TEXT | Goal 10 Linear touch Completions | The total number of Linear touch completions for Goal 10. |
| goal10_linear_touch_revenue | TEXT | Goal 10 Linear touch value | The total Linear touch value for Goal 10 |
| goal10completions | NUMERIC | Goal 10 Completions | The total number of completions for Goal 10. |
| goal10value | NUMERIC | Goal 10 Value | The total numeric value for Goal 10. |
| goal11_data_driven_conversions | TEXT | Goal 11 Data driven Completions | The total number of Data driven completions for Goal 11. |
| goal11_data_driven_revenue | TEXT | Goal 11 Data driven value | The total Data driven value for Goal 11 |
| goal11_first_touch_conversions | TEXT | Goal 11 First touch Completions | The total number of First touch completions for Goal 11. |
| goal11_first_touch_revenue | TEXT | Goal 11 First touch value | The total First touch value for Goal 11 |
| goal11_last_touch_conversions | TEXT | Goal 11 Last touch Completions | The total number of Last touch completions for Goal 11. |
| goal11_last_touch_revenue | TEXT | Goal 11 Last touch value | The total Last touch value for Goal 11 |
| goal11_linear_touch_conversions | TEXT | Goal 11 Linear touch Completions | The total number of Linear touch completions for Goal 11. |
| goal11_linear_touch_revenue | TEXT | Goal 11 Linear touch value | The total Linear touch value for Goal 11 |
| goal11completions | NUMERIC | Goal 11 Completions | The total number of completions for Goal 11. |
| goal11value | NUMERIC | Goal 11 Value | The total numeric value for Goal 11. |
| goal12_data_driven_conversions | TEXT | Goal 12 Data driven Completions | The total number of Data driven completions for Goal 12. |
| goal12_data_driven_revenue | TEXT | Goal 12 Data driven value | The total Data driven value for Goal 12 |
| goal12_first_touch_conversions | TEXT | Goal 12 First touch Completions | The total number of First touch completions for Goal 12. |
| goal12_first_touch_revenue | TEXT | Goal 12 First touch value | The total First touch value for Goal 12 |
| goal12_last_touch_conversions | TEXT | Goal 12 Last touch Completions | The total number of Last touch completions for Goal 12. |
| goal12_last_touch_revenue | TEXT | Goal 12 Last touch value | The total Last touch value for Goal 12 |
| goal12_linear_touch_conversions | TEXT | Goal 12 Linear touch Completions | The total number of Linear touch completions for Goal 12. |
| goal12_linear_touch_revenue | TEXT | Goal 12 Linear touch value | The total Linear touch value for Goal 12 |
| goal12completions | NUMERIC | Goal 12 Completions | The total number of completions for Goal 12. |
| goal12value | NUMERIC | Goal 12 Value | The total numeric value for Goal 12. |
| goal13_data_driven_conversions | TEXT | Goal 13 Data driven Completions | The total number of Data driven completions for Goal 13. |
| goal13_data_driven_revenue | TEXT | Goal 13 Data driven value | The total Data driven value for Goal 13 |
| goal13_first_touch_conversions | TEXT | Goal 13 First touch Completions | The total number of First touch completions for Goal 13. |
| goal13_first_touch_revenue | TEXT | Goal 13 First touch value | The total First touch value for Goal 13 |
| goal13_last_touch_conversions | TEXT | Goal 13 Last touch Completions | The total number of Last touch completions for Goal 13. |
| goal13_last_touch_revenue | TEXT | Goal 13 Last touch value | The total Last touch value for Goal 13 |
| goal13_linear_touch_conversions | TEXT | Goal 13 Linear touch Completions | The total number of Linear touch completions for Goal 13. |
| goal13_linear_touch_revenue | TEXT | Goal 13 Linear touch value | The total Linear touch value for Goal 13 |
| goal13completions | NUMERIC | Goal 13 Completions | The total number of completions for Goal 13. |
| goal13value | NUMERIC | Goal 13 Value | The total numeric value for Goal 13. |
| goal14_data_driven_conversions | TEXT | Goal 14 Data driven Completions | The total number of Data driven completions for Goal 14. |
| goal14_data_driven_revenue | TEXT | Goal 14 Data driven value | The total Data driven value for Goal 14 |
| goal14_first_touch_conversions | TEXT | Goal 14 First touch Completions | The total number of First touch completions for Goal 14. |
| goal14_first_touch_revenue | TEXT | Goal 14 First touch value | The total First touch value for Goal 14 |
| goal14_last_touch_conversions | TEXT | Goal 14 Last touch Completions | The total number of Last touch completions for Goal 14. |
| goal14_last_touch_revenue | TEXT | Goal 14 Last touch value | The total Last touch value for Goal 14 |
| goal14_linear_touch_conversions | TEXT | Goal 14 Linear touch Completions | The total number of Linear touch completions for Goal 14. |
| goal14_linear_touch_revenue | TEXT | Goal 14 Linear touch value | The total Linear touch value for Goal 14 |
| goal14completions | NUMERIC | Goal 14 Completions | The total number of completions for Goal 14. |
| goal14value | NUMERIC | Goal 14 Value | The total numeric value for Goal 14. |
| goal15_data_driven_conversions | TEXT | Goal 15 Data driven Completions | The total number of Data driven completions for Goal 15. |
| goal15_data_driven_revenue | TEXT | Goal 15 Data driven value | The total Data driven value for Goal 15 |
| goal15_first_touch_conversions | TEXT | Goal 15 First touch Completions | The total number of First touch completions for Goal 15. |
| goal15_first_touch_revenue | TEXT | Goal 15 First touch value | The total First touch value for Goal 15 |
| goal15_last_touch_conversions | TEXT | Goal 15 Last touch Completions | The total number of Last touch completions for Goal 15. |
| goal15_last_touch_revenue | TEXT | Goal 15 Last touch value | The total Last touch value for Goal 15 |
| goal15_linear_touch_conversions | TEXT | Goal 15 Linear touch Completions | The total number of Linear touch completions for Goal 15. |
| goal15_linear_touch_revenue | TEXT | Goal 15 Linear touch value | The total Linear touch value for Goal 15 |
| goal15completions | NUMERIC | Goal 15 Completions | The total number of completions for Goal 15. |
| goal15value | NUMERIC | Goal 15 Value | The total numeric value for Goal 15. |
| goal16_data_driven_conversions | TEXT | Goal 16 Data driven Completions | The total number of Data driven completions for Goal 16. |
| goal16_data_driven_revenue | TEXT | Goal 16 Data driven value | The total Data driven value for Goal 16 |
| goal16_first_touch_conversions | TEXT | Goal 16 First touch Completions | The total number of First touch completions for Goal 16. |
| goal16_first_touch_revenue | TEXT | Goal 16 First touch value | The total First touch value for Goal 16 |
| goal16_last_touch_conversions | TEXT | Goal 16 Last touch Completions | The total number of Last touch completions for Goal 16. |
| goal16_last_touch_revenue | TEXT | Goal 16 Last touch value | The total Last touch value for Goal 16 |
| goal16_linear_touch_conversions | TEXT | Goal 16 Linear touch Completions | The total number of Linear touch completions for Goal 16. |
| goal16_linear_touch_revenue | TEXT | Goal 16 Linear touch value | The total Linear touch value for Goal 16 |
| goal16completions | NUMERIC | Goal 16 Completions | The total number of completions for Goal 16. |
| goal16value | NUMERIC | Goal 16 Value | The total numeric value for Goal 16. |
| goal17_data_driven_conversions | TEXT | Goal 17 Data driven Completions | The total number of Data driven completions for Goal 17. |
| goal17_data_driven_revenue | TEXT | Goal 17 Data driven value | The total Data driven value for Goal 17 |
| goal17_first_touch_conversions | TEXT | Goal 17 First touch Completions | The total number of First touch completions for Goal 17. |
| goal17_first_touch_revenue | TEXT | Goal 17 First touch value | The total First touch value for Goal 17 |
| goal17_last_touch_conversions | TEXT | Goal 17 Last touch Completions | The total number of Last touch completions for Goal 17. |
| goal17_last_touch_revenue | TEXT | Goal 17 Last touch value | The total Last touch value for Goal 17 |
| goal17_linear_touch_conversions | TEXT | Goal 17 Linear touch Completions | The total number of Linear touch completions for Goal 17. |
| goal17_linear_touch_revenue | TEXT | Goal 17 Linear touch value | The total Linear touch value for Goal 17 |
| goal17completions | NUMERIC | Goal 17 Completions | The total number of completions for Goal 17. |
| goal17value | NUMERIC | Goal 17 Value | The total numeric value for Goal 17. |
| goal18_data_driven_conversions | TEXT | Goal 18 Data driven Completions | The total number of Data driven completions for Goal 18. |
| goal18_data_driven_revenue | TEXT | Goal 18 Data driven value | The total Data driven value for Goal 18 |
| goal18_first_touch_conversions | TEXT | Goal 18 First touch Completions | The total number of First touch completions for Goal 18. |
| goal18_first_touch_revenue | TEXT | Goal 18 First touch value | The total First touch value for Goal 18 |
| goal18_last_touch_conversions | TEXT | Goal 18 Last touch Completions | The total number of Last touch completions for Goal 18. |
| goal18_last_touch_revenue | TEXT | Goal 18 Last touch value | The total Last touch value for Goal 18 |
| goal18_linear_touch_conversions | TEXT | Goal 18 Linear touch Completions | The total number of Linear touch completions for Goal 18. |
| goal18_linear_touch_revenue | TEXT | Goal 18 Linear touch value | The total Linear touch value for Goal 18 |
| goal18completions | NUMERIC | Goal 18 Completions | The total number of completions for Goal 18. |
| goal18value | NUMERIC | Goal 18 Value | The total numeric value for Goal 18. |
| goal19_data_driven_conversions | TEXT | Goal 19 Data driven Completions | The total number of Data driven completions for Goal 19. |
| goal19_data_driven_revenue | TEXT | Goal 19 Data driven value | The total Data driven value for Goal 19 |
| goal19_first_touch_conversions | TEXT | Goal 19 First touch Completions | The total number of First touch completions for Goal 19. |
| goal19_first_touch_revenue | TEXT | Goal 19 First touch value | The total First touch value for Goal 19 |
| goal19_last_touch_conversions | TEXT | Goal 19 Last touch Completions | The total number of Last touch completions for Goal 19. |
| goal19_last_touch_revenue | TEXT | Goal 19 Last touch value | The total Last touch value for Goal 19 |
| goal19_linear_touch_conversions | TEXT | Goal 19 Linear touch Completions | The total number of Linear touch completions for Goal 19. |
| goal19_linear_touch_revenue | TEXT | Goal 19 Linear touch value | The total Linear touch value for Goal 19 |
| goal19completions | NUMERIC | Goal 19 Completions | The total number of completions for Goal 19. |
| goal19value | NUMERIC | Goal 19 Value | The total numeric value for Goal 19. |
| goal1_data_driven_conversions | TEXT | Goal 1 Data driven Completions | The total number of Data driven completions for Goal 1. |
| goal1_data_driven_revenue | TEXT | Goal 1 Data driven value | The total Data driven value for Goal 1 |
| goal1_first_touch_conversions | TEXT | Goal 1 First touch Completions | The total number of First touch completions for Goal 1. |
| goal1_first_touch_revenue | TEXT | Goal 1 First touch value | The total First touch value for Goal 1 |
| goal1_last_touch_conversions | TEXT | Goal 1 Last touch Completions | The total number of Last touch completions for Goal 1. |
| goal1_last_touch_revenue | TEXT | Goal 1 Last touch value | The total Last touch value for Goal 1 |
| goal1_linear_touch_conversions | TEXT | Goal 1 Linear touch Completions | The total number of Linear touch completions for Goal 1. |
| goal1_linear_touch_revenue | TEXT | Goal 1 Linear touch value | The total Linear touch value for Goal 1 |
| goal1completions | NUMERIC | Goal 1 Completions | The total number of completions for Goal 1. |
| goal1value | NUMERIC | Goal 1 Value | The total numeric value for Goal 1. |
| goal20_data_driven_conversions | TEXT | Goal 20 Data driven Completions | The total number of Data driven completions for Goal 20. |
| goal20_data_driven_revenue | TEXT | Goal 20 Data driven value | The total Data driven value for Goal 20 |
| goal20_first_touch_conversions | TEXT | Goal 20 First touch Completions | The total number of First touch completions for Goal 20. |
| goal20_first_touch_revenue | TEXT | Goal 20 First touch value | The total First touch value for Goal 20 |
| goal20_last_touch_conversions | TEXT | Goal 20 Last touch Completions | The total number of Last touch completions for Goal 20. |
| goal20_last_touch_revenue | TEXT | Goal 20 Last touch value | The total Last touch value for Goal 20 |
| goal20_linear_touch_conversions | TEXT | Goal 20 Linear touch Completions | The total number of Linear touch completions for Goal 20. |
| goal20_linear_touch_revenue | TEXT | Goal 20 Linear touch value | The total Linear touch value for Goal 20 |
| goal20completions | NUMERIC | Goal 20 Completions | The total number of completions for Goal 20. |
| goal20value | NUMERIC | Goal 20 Value | The total numeric value for Goal 20. |
| goal2_data_driven_conversions | TEXT | Goal 2 Data driven Completions | The total number of Data driven completions for Goal 2. |
| goal2_data_driven_revenue | TEXT | Goal 2 Data driven value | The total Data driven value for Goal 2 |
| goal2_first_touch_conversions | TEXT | Goal 2 First touch Completions | The total number of First touch completions for Goal 2. |
| goal2_first_touch_revenue | TEXT | Goal 2 First touch value | The total First touch value for Goal 2 |
| goal2_last_touch_conversions | TEXT | Goal 2 Last touch Completions | The total number of Last touch completions for Goal 2. |
| goal2_last_touch_revenue | TEXT | Goal 2 Last touch value | The total Last touch value for Goal 2 |
| goal2_linear_touch_conversions | TEXT | Goal 2 Linear touch Completions | The total number of Linear touch completions for Goal 2. |
| goal2_linear_touch_revenue | TEXT | Goal 2 Linear touch value | The total Linear touch value for Goal 2 |
| goal2completions | NUMERIC | Goal 2 Completions | The total number of completions for Goal 2. |
| goal2value | NUMERIC | Goal 2 Value | The total numeric value for Goal 2. |
| goal3_data_driven_conversions | TEXT | Goal 3 Data driven Completions | The total number of Data driven completions for Goal 3. |
| goal3_data_driven_revenue | TEXT | Goal 3 Data driven value | The total Data driven value for Goal 3 |
| goal3_first_touch_conversions | TEXT | Goal 3 First touch Completions | The total number of First touch completions for Goal 3. |
| goal3_first_touch_revenue | TEXT | Goal 3 First touch value | The total First touch value for Goal 3 |
| goal3_last_touch_conversions | TEXT | Goal 3 Last touch Completions | The total number of Last touch completions for Goal 3. |
| goal3_last_touch_revenue | TEXT | Goal 3 Last touch value | The total Last touch value for Goal 3 |
| goal3_linear_touch_conversions | TEXT | Goal 3 Linear touch Completions | The total number of Linear touch completions for Goal 3. |
| goal3_linear_touch_revenue | TEXT | Goal 3 Linear touch value | The total Linear touch value for Goal 3 |
| goal3completions | NUMERIC | Goal 3 Completions | The total number of completions for Goal 3. |
| goal3value | NUMERIC | Goal 3 Value | The total numeric value for Goal 3. |
| goal4_data_driven_conversions | TEXT | Goal 4 Data driven Completions | The total number of Data driven completions for Goal 4. |
| goal4_data_driven_revenue | TEXT | Goal 4 Data driven value | The total Data driven value for Goal 4 |
| goal4_first_touch_conversions | TEXT | Goal 4 First touch Completions | The total number of First touch completions for Goal 4. |
| goal4_first_touch_revenue | TEXT | Goal 4 First touch value | The total First touch value for Goal 4 |
| goal4_last_touch_conversions | TEXT | Goal 4 Last touch Completions | The total number of Last touch completions for Goal 4. |
| goal4_last_touch_revenue | TEXT | Goal 4 Last touch value | The total Last touch value for Goal 4 |
| goal4_linear_touch_conversions | TEXT | Goal 4 Linear touch Completions | The total number of Linear touch completions for Goal 4. |
| goal4_linear_touch_revenue | TEXT | Goal 4 Linear touch value | The total Linear touch value for Goal 4 |
| goal4completions | NUMERIC | Goal 4 Completions | The total number of completions for Goal 4. |
| goal4value | NUMERIC | Goal 4 Value | The total numeric value for Goal 4. |
| goal5_data_driven_conversions | TEXT | Goal 5 Data driven Completions | The total number of Data driven completions for Goal 5. |
| goal5_data_driven_revenue | TEXT | Goal 5 Data driven value | The total Data driven value for Goal 5 |
| goal5_first_touch_conversions | TEXT | Goal 5 First touch Completions | The total number of First touch completions for Goal 5. |
| goal5_first_touch_revenue | TEXT | Goal 5 First touch value | The total First touch value for Goal 5 |
| goal5_last_touch_conversions | TEXT | Goal 5 Last touch Completions | The total number of Last touch completions for Goal 5. |
| goal5_last_touch_revenue | TEXT | Goal 5 Last touch value | The total Last touch value for Goal 5 |
| goal5_linear_touch_conversions | TEXT | Goal 5 Linear touch Completions | The total number of Linear touch completions for Goal 5. |
| goal5_linear_touch_revenue | TEXT | Goal 5 Linear touch value | The total Linear touch value for Goal 5 |
| goal5completions | NUMERIC | Goal 5 Completions | The total number of completions for Goal 5. |
| goal5value | NUMERIC | Goal 5 Value | The total numeric value for Goal 5. |
| goal6_data_driven_conversions | TEXT | Goal 6 Data driven Completions | The total number of Data driven completions for Goal 6. |
| goal6_data_driven_revenue | TEXT | Goal 6 Data driven value | The total Data driven value for Goal 6 |
| goal6_first_touch_conversions | TEXT | Goal 6 First touch Completions | The total number of First touch completions for Goal 6. |
| goal6_first_touch_revenue | TEXT | Goal 6 First touch value | The total First touch value for Goal 6 |
| goal6_last_touch_conversions | TEXT | Goal 6 Last touch Completions | The total number of Last touch completions for Goal 6. |
| goal6_last_touch_revenue | TEXT | Goal 6 Last touch value | The total Last touch value for Goal 6 |
| goal6_linear_touch_conversions | TEXT | Goal 6 Linear touch Completions | The total number of Linear touch completions for Goal 6. |
| goal6_linear_touch_revenue | TEXT | Goal 6 Linear touch value | The total Linear touch value for Goal 6 |
| goal6completions | NUMERIC | Goal 6 Completions | The total number of completions for Goal 6. |
| goal6value | NUMERIC | Goal 6 Value | The total numeric value for Goal 6. |
| goal7_data_driven_conversions | TEXT | Goal 7 Data driven Completions | The total number of Data driven completions for Goal 7. |
| goal7_data_driven_revenue | TEXT | Goal 7 Data driven value | The total Data driven value for Goal 7 |
| goal7_first_touch_conversions | TEXT | Goal 7 First touch Completions | The total number of First touch completions for Goal 7. |
| goal7_first_touch_revenue | TEXT | Goal 7 First touch value | The total First touch value for Goal 7 |
| goal7_last_touch_conversions | TEXT | Goal 7 Last touch Completions | The total number of Last touch completions for Goal 7. |
| goal7_last_touch_revenue | TEXT | Goal 7 Last touch value | The total Last touch value for Goal 7 |
| goal7_linear_touch_conversions | TEXT | Goal 7 Linear touch Completions | The total number of Linear touch completions for Goal 7. |
| goal7_linear_touch_revenue | TEXT | Goal 7 Linear touch value | The total Linear touch value for Goal 7 |
| goal7completions | NUMERIC | Goal 7 Completions | The total number of completions for Goal 7. |
| goal7value | NUMERIC | Goal 7 Value | The total numeric value for Goal 7. |
| goal8_data_driven_conversions | TEXT | Goal 8 Data driven Completions | The total number of Data driven completions for Goal 8. |
| goal8_data_driven_revenue | TEXT | Goal 8 Data driven value | The total Data driven value for Goal 8 |
| goal8_first_touch_conversions | TEXT | Goal 8 First touch Completions | The total number of First touch completions for Goal 8. |
| goal8_first_touch_revenue | TEXT | Goal 8 First touch value | The total First touch value for Goal 8 |
| goal8_last_touch_conversions | TEXT | Goal 8 Last touch Completions | The total number of Last touch completions for Goal 8. |
| goal8_last_touch_revenue | TEXT | Goal 8 Last touch value | The total Last touch value for Goal 8 |
| goal8_linear_touch_conversions | TEXT | Goal 8 Linear touch Completions | The total number of Linear touch completions for Goal 8. |
| goal8_linear_touch_revenue | TEXT | Goal 8 Linear touch value | The total Linear touch value for Goal 8 |
| goal8completions | NUMERIC | Goal 8 Completions | The total number of completions for Goal 8. |
| goal8value | NUMERIC | Goal 8 Value | The total numeric value for Goal 8. |
| goal9_data_driven_conversions | TEXT | Goal 9 Data driven Completions | The total number of Data driven completions for Goal 9. |
| goal9_data_driven_revenue | TEXT | Goal 9 Data driven value | The total Data driven value for Goal 9 |
| goal9_first_touch_conversions | TEXT | Goal 9 First touch Completions | The total number of First touch completions for Goal 9. |
| goal9_first_touch_revenue | TEXT | Goal 9 First touch value | The total First touch value for Goal 9 |
| goal9_last_touch_conversions | TEXT | Goal 9 Last touch Completions | The total number of Last touch completions for Goal 9. |
| goal9_last_touch_revenue | TEXT | Goal 9 Last touch value | The total Last touch value for Goal 9 |
| goal9_linear_touch_conversions | TEXT | Goal 9 Linear touch Completions | The total number of Linear touch completions for Goal 9. |
| goal9_linear_touch_revenue | TEXT | Goal 9 Linear touch value | The total Linear touch value for Goal 9 |
| goal9completions | NUMERIC | Goal 9 Completions | The total number of completions for Goal 9. |
| goal9value | NUMERIC | Goal 9 Value | The total numeric value for Goal 9. |
| goalabandonrateall | NUMERIC | Total Abandonment Rate | Goal abandonment rate. |
| goalabandonsall | NUMERIC | Abandoned Funnels | The overall number of times users started goals without actually completing them. |
| goalcompletionlocation | TEXT | Goal Completion Location | The page path or screen name that matched any destination type goal completion. |
| goalcompletionsall | NUMERIC | Goal Completions | Total number of completions for all goals defined in the profile. |
| goalconversionrateall | NUMERIC | Goal Conversion Rate | The percentage of sessions which resulted in a conversion to at least one of the goals. |
| goalpreviousstep1 | TEXT | Goal Previous Step - 1 | The page path or screen name that matched any destination type goal, one step prior to the goal completion location. |
| goalpreviousstep2 | TEXT | Goal Previous Step - 2 | The page path or screen name that matched any destination type goal, two steps prior to the goal completion location. |
| goalpreviousstep3 | TEXT | Goal Previous Step - 3 | The page path or screen name that matched any destination type goal, three steps prior to the goal completion location. |
| goalstartsall | NUMERIC | Goal Starts | Total number of starts for all goals defined in the profile. |
| goalvalueall | NUMERIC | Goal Value | Total numeric value for all goals defined in the profile. |
| goalvalueallpersearch | NUMERIC | Per Search Goal Value | The average goal value of a search. |
| goalvaluepersession | NUMERIC | Per Session Goal Value | The average goal value of a session. |
| goalvaluepervisit | NUMERIC | Per Session Goal Value (deprecated) | The average goal value of a session. |
| hassocialsourcereferral | TEXT | Social Source Referral | A boolean, either Yes or No, indicates whether sessions to the property are from a social source. |
| hits | NUMERIC | Hits | Total number of hits for the view (profile). This metric sums all hit types, including pageview, custom event, ecommerce, and other types. Because this metric is based on the view (profile), not on the property, it is not the same as the property's hit volume. |
| hostname | TEXT | Hostname | The hostname from which the tracking request was made. |
| hour | TEXT | Hour | A two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time. If the timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the changeover hour (e.g., between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.) |
| impressions | NUMERIC | Impressions | Total number of campaign impressions. |
| interestaffinitycategory | TEXT | Affinity Category (reach) | Indicates that users are more likely to be interested in learning about the specified category. |
| interestinmarketcategory | TEXT | In-Market Segment | Indicates that users are more likely to be ready to purchase products or services in the specified category. |
| interestothercategory | TEXT | Other Category | Indicates that users are more likely to be interested in learning about the specified category, and more likely to be ready to purchase. |
| internalpromotionclicks | NUMERIC | Internal Promotion Clicks | The number of clicks on an internal promotion (Enhanced Ecommerce). |
| internalpromotioncreative | TEXT | Internal Promotion Creative | The creative content designed for a promotion (Enhanced Ecommerce). |
| internalpromotionctr | NUMERIC | Internal Promotion CTR | The rate at which users clicked through to view the internal promotion (ga:internalPromotionClicks / ga:internalPromotionViews) - (Enhanced Ecommerce). |
| internalpromotionid | TEXT | Internal Promotion ID | The ID of the promotion (Enhanced Ecommerce). |
| internalpromotionname | TEXT | Internal Promotion Name | The name of the promotion (Enhanced Ecommerce). |
| internalpromotionposition | TEXT | Internal Promotion Position | The position of the promotion on the web page or application screen (Enhanced Ecommerce). |
| internalpromotionviews | NUMERIC | Internal Promotion Views | The number of views of an internal promotion (Enhanced Ecommerce). |
| isoweek | TEXT | ISO Week of the Year | ISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should only be used with ga:isoYear because ga:year represents Gregorian calendar. |
| isoyear | TEXT | ISO Year | The ISO year of the session. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoYear should only be used with ga:isoWeek because ga:week represents Gregorian calendar. |
| isoyearisoweek | TEXT | ISO Week of ISO Year | Combined values of ga:isoYear and ga:isoWeek. |
| istrueviewvideoad | TEXT | TrueView Video Ad | A boolean, Yes or No, indicating whether the ad is an AdWords TrueView video ad. |
| itemquantity | NUMERIC | Quantity | Total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7. |
| itemrevenue | NUMERIC | Product Revenue | The total revenue from purchased product items. |
| itemsperpurchase | NUMERIC | Avg. QTY | The average quantity of this item (or group of items) sold per purchase. |
| javaenabled | TEXT | Java Support | A boolean, either Yes or No, indicating whether Java is enabled in users' browsers. |
| keyword | TEXT | Keyword | For manual campaign tracking, it is the value of the utm_term campaign tracking parameter. For AdWords traffic, it contains the best matching targeting criteria. For the display network, where multiple targeting criteria could have caused the ad to show up, it returns the best matching targeting criteria as selected by Ads. This could be display_keyword, site placement, boomuserlist, user_interest, age, or gender. Otherwise its value is (not set). |
| landingpagepath | TEXT | Landing Page | The first page in users' sessions, or the landing page. |
| language | TEXT | Language | The language, in ISO-639 code format (e.g., en-gb for British English), provided by the HTTP Request for the browser. |
| last_touch_conversions | NUMERIC | Last touch conversions (All goals) | The total last touch conversions for all goals. |
| last_touch_revenue | NUMERIC | Last touch revenue | The total last touch revenue. |
| latitude | TEXT | Latitude | The approximate latitude of users' city, derived from their IP addresses or Geographical IDs. Locations north of the equator have positive latitudes and locations south of the equator have negative latitudes. |
| linear_touch_conversions | NUMERIC | Linear touch conversions (All goals) | The total linear touch conversions for all goals. |
| linear_touch_revenue | NUMERIC | Linear touch revenue | The total linear touch revenue. |
| localitemrevenue | NUMERIC | Local Product Revenue | Product revenue in local currency. |
| localproductrefundamount | NUMERIC | Local Product Refund Amount | Refund amount in local currency for a given product (Enhanced Ecommerce). |
| localrefundamount | NUMERIC | Local Refund Amount | Total refund amount in local currency for the transaction (Enhanced Ecommerce). |
| localtransactionrevenue | NUMERIC | Local Revenue | Transaction revenue in local currency. |
| localtransactionshipping | NUMERIC | Local Shipping | Transaction shipping cost in local currency. |
| localtransactiontax | NUMERIC | Local Tax | Transaction tax in local currency. |
| longitude | TEXT | Longitude | The approximate longitude of users' city, derived from their IP addresses or Geographical IDs. Locations east of the prime meridian have positive longitudes and locations west of the prime meridian have negative longitudes. |
| medium | TEXT | Medium | The type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For AdWords autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none). |
| metro | TEXT | Metro | The Designated Market Area (DMA) from where traffic arrived. |
| metroid | TEXT | Metro Id | The three digit Designated Market Area (DMA) code from where traffic arrived, derived from users' IP addresses or Geographical IDs. |
| minute | TEXT | Minute | Returns the minutes, between 00 and 59, in the hour. |
| mobiledevicebranding | TEXT | Mobile Device Branding | Mobile manufacturer or branded name. |
| mobiledeviceinfo | TEXT | Mobile Device Info | The branding, model, and marketing name used to identify the mobile device. |
| mobiledevicemarketingname | TEXT | Mobile Device Marketing Name | The marketing name used for the mobile device. |
| mobiledevicemodel | TEXT | Mobile Device Model | Mobile device model. |
| mobileinputselector | TEXT | Mobile Input Selector | Selector (e.g., touchscreen, joystick, clickwheel, stylus) used on the mobile device. |
| month | TEXT | Month of the year | Month of the session, a two digit integer from 01 to 12. |
| networkdomain | TEXT | Network Domain | The domain name of users' ISP, derived from the domain name registered to the ISP's IP address. |
| networklocation | TEXT | Service Provider | The names of the service providers used to reach the property. For example, if most users of the website come via the major cable internet service providers, its value will be these service providers' names. |
| newusers | NUMERIC | New Users | The number of sessions marked as a user's first sessions. |
| newvisits | NUMERIC | New Users (deprecated) | The number of sessions marked as a user's first sessions. |
| nthday | TEXT | Day Index | The index for each day in the specified date range. The index for the first day (i.e., start-date) in the date range is 0, for the second day 1, and so on. |
| nthhour | TEXT | Hour Index | The index for each hour in the specified date range. The index for the first hour of the first day (i.e., start-date) in the date range is 0, for the next hour 1, and so on. |
| nthminute | TEXT | Minute Index | The index for each minute in the specified date range. The index for the first minute of the first day (i.e., start-date) in the date range is 0, for the next minute 1, and so on. |
| nthmonth | TEXT | Month Index | The index for a month in the specified date range. In the date range, the index for the first month is 0, for the second month 1, and so on. |
| nthweek | TEXT | Week Index | The index for each week in the specified date range. The index for the first week in the date range is 0, for the second week 1, and so on. The index corresponds to week entries. |
| operatingsystem | TEXT | Operating System | Users' operating system, for example, Windows, Linux, Macintosh, or iOS. |
| operatingsystemversion | TEXT | Operating System Version | The version of users' operating system, i.e., XP for Windows, PPC for Macintosh. |
| ordercouponcode | TEXT | Order Coupon Code | Code for the order-level coupon (Enhanced Ecommerce). |
| organicsearches | NUMERIC | Organic Searches | The number of organic searches happened in a session. This metric is search engine agnostic. |
| pagedepth | TEXT | Page Depth | The number of pages visited by users during a session. The value is a histogram that counts pageviews across a range of possible values. In this calculation, all sessions will have at least one pageview, and some percentage of sessions will have more. |
| pagedownloadtime | NUMERIC | Page Download Time (ms) | The total time (in milliseconds) to download this page among all samples. |
| pageloadsample | NUMERIC | Page Load Sample | The sample set (or count) of pageviews used to calculate the average page load time. |
| pageloadtime | NUMERIC | Page Load Time (ms) | Total time (in milliseconds), from pageview initiation (e.g., a click on a page link) to page load completion in the browser, the pages in the sample set take to load. |
| pagepath | TEXT | Page Path | A page on the website specified by path and/or query parameters. Use this with hostname to get the page's full URL. |
| pagepathlevel1 | TEXT | Page path level 1 | This dimension rolls up all the page paths in the first hierarchical level in pagePath. |
| pagepathlevel2 | TEXT | Page path level 2 | This dimension rolls up all the page paths in the second hierarchical level in pagePath. |
| pagepathlevel3 | TEXT | Page path level 3 | This dimension rolls up all the page paths in the third hierarchical level in pagePath. |
| pagepathlevel4 | TEXT | Page path level 4 | This dimension rolls up all the page paths into hierarchical levels. Up to 4 pagePath levels maybe specified. All additional levels in the pagePath hierarchy are also rolled up in this dimension. |
| pagetitle | TEXT | Page Title | The page's title. Multiple pages might have the same page title. |
| pagevalue | NUMERIC | Page Value | The average value of this page or set of pages, which is equal to (ga:transactionRevenue + ga:goalValueAll) / ga:uniquePageviews. |
| pageviews | NUMERIC | Pageviews | The total number of pageviews for the property. |
| pageviewspersession | NUMERIC | Pages / Session | The average number of pages viewed during a session, including repeated views of a single page. |
| pageviewspervisit | NUMERIC | Pages / Session (deprecated) | The average number of pages viewed during a session, including repeated views of a single page. |
| percentnewsessions | NUMERIC | % New Sessions | The percentage of sessions by users who had never visited the property before. |
| percentnewvisits | NUMERIC | % New Sessions (deprecated) | The percentage of sessions by users who had never visited the property before. |
| percentsearchrefinements | NUMERIC | % Search Refinements | The percentage of the number of times a refinement (i.e., transition) occurs between internal keywords search within a session. |
| percentsessionswithsearch | NUMERIC | % Sessions with Search | The percentage of sessions with search. |
| percentvisitswithsearch | NUMERIC | % Sessions with Search (deprecated) | The percentage of sessions with search. |
| previouspagepath | TEXT | Previous Page Path | A page visited before another page on the same property, typically used with the pagePath dimension. |
| productaddstocart | NUMERIC | Product Adds To Cart | Number of times the product was added to the shopping cart (Enhanced Ecommerce). |
| productcategory | TEXT | Product Category | Any product variation (size, color) supplied by the ecommerce application for purchased items, not compatible with Enhanced Ecommerce. |
| productcheckouts | NUMERIC | Product Checkouts | Number of times the product was included in the check-out process (Enhanced Ecommerce). |
| productdetailviews | NUMERIC | Product Detail Views | Number of times users viewed the product-detail page (Enhanced Ecommerce). |
| productlistclicks | NUMERIC | Product List Clicks | Number of times users clicked the product when it appeared in the product list (Enhanced Ecommerce). |
| productlistctr | NUMERIC | Product List CTR | The rate at which users clicked through on the product in a product list (ga:productListClicks / ga:productListViews) - (Enhanced Ecommerce). |
| productlistviews | NUMERIC | Product List Views | Number of times the product appeared in a product list (Enhanced Ecommerce). |
| productname | TEXT | Product | The product name, supplied by the ecommerce tracking application, for purchased items. |
| productrefundamount | NUMERIC | Product Refund Amount | Total refund amount associated with the product (Enhanced Ecommerce). |
| productrefunds | NUMERIC | Product Refunds | Number of times a refund was issued for the product (Enhanced Ecommerce). |
| productremovesfromcart | NUMERIC | Product Removes From Cart | Number of times the product was removed from the shopping cart (Enhanced Ecommerce). |
| productrevenueperpurchase | NUMERIC | Product Revenue per Purchase | Average product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases) - (Enhanced Ecommerce). |
| productsku | TEXT | Product SKU | The product SKU, defined in the ecommerce tracking application, for purchased items. |
| profileid | TEXT | Google Analytics view (profile) ID (alias) | Alias for Google Analytics view (profile) ID |
| profilename | TEXT | Google Analytics view (profile) name (alias) | Alias for Google Analytics view (profile) name |
| quantityaddedtocart | NUMERIC | Quantity Added To Cart | Number of product units added to the shopping cart (Enhanced Ecommerce). |
| quantitycheckedout | NUMERIC | Quantity Checked Out | Number of product units included in check out (Enhanced Ecommerce). |
| quantityrefunded | NUMERIC | Quantity Refunded | Number of product units refunded (Enhanced Ecommerce). |
| quantityremovedfromcart | NUMERIC | Quantity Removed From Cart | Number of product units removed from a shopping cart (Enhanced Ecommerce). |
| redirectiontime | NUMERIC | Redirection Time (ms) | The total time (in milliseconds) all samples spent in redirects before fetching this page. If there are no redirects, this is 0. |
| referralpath | TEXT | Referral Path | The path of the referring URL (e.g., document.referrer). If someone places on their webpage a link to the property, this is the path of the page containing the referring link. |
| refundamount | NUMERIC | Refund Amount | Currency amount refunded for a transaction (Enhanced Ecommerce). |
| region | TEXT | Region | Users' region, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example. |
| regionid | TEXT | Region ID | Users' region ID, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example. The region IDs are the same as the Criteria IDs listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid. |
| regionisocode | TEXT | Region ISO Code | Users' region ISO code in ISO-3166-2 format, derived from their IP addresses or Geographical IDs. |
| revenueperitem | NUMERIC | Avg. Price | The average revenue per item. |
| revenuepertransaction | NUMERIC | Avg. Order Value | The average revenue of an ecommerce transaction. |
| revenueperuser | NUMERIC | Revenue per User | The total sale revenue (excluding shipping and tax) of the transaction divided by the total number of users. |
| roas | NUMERIC | ROAS | Return On Ad Spend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost. |
| rpc | NUMERIC | RPC | RPC or revenue-per-click, the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads. |
| screencolors | TEXT | Screen Colors | The color depth of users' monitors, retrieved from the DOM of users' browsers. For example, 4-bit, 8-bit, 24-bit, or undefined-bit. |
| screenresolution | TEXT | Screen Resolution | Resolution of users' screens, for example, 1024x738. |
| searchdepth | NUMERIC | Search Depth | The total number of subsequent page views made after a use of the site's internal search feature. |
| searchdestinationpage | TEXT | Destination Page | The page users immediately visited after performing an internal search on the site. This is usually the search results page. |
| searchduration | NUMERIC | Time after Search | The session duration when the site's internal search feature is used. |
| searchexitrate | NUMERIC | % Search Exits | The percentage of searches that resulted in an immediate exit from the property. |
| searchexits | NUMERIC | Search Exits | The number of exits on the site that occurred following a search result from the site's internal search feature. |
| searchgoalconversionrateall | NUMERIC | Site Search Goal Conversion Rate | The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to at least one of the goals. |
| searchrefinements | NUMERIC | Search Refinements | The total number of times a refinement (transition) occurs between internal keywords search within a session. For example, if the sequence of keywords is "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different. |
| searchresultviews | NUMERIC | Results Pageviews | The number of times a search result page was viewed. |
| searchsessions | NUMERIC | Sessions with Search | The total number of sessions that included an internal search. |
| searchuniques | NUMERIC | Total Unique Searches | Total number of unique keywords from internal searches within a session. For example, if "shoes" was searched for 3 times in a session, it would be counted only once. |
| searchused | TEXT | Site Search Status | A boolean, either Visits With Site Search or Visits Without Site Search, to distinguish whether internal search was used in a session. |
| searchvisits | NUMERIC | Sessions with Search (deprecated) | The total number of sessions that included an internal search. |
| secondpagepath | TEXT | Second Page | The second page in users' sessions. |
| serverconnectiontime | NUMERIC | Server Connection Time (ms) | Total time (in milliseconds) all samples spent in establishing a TCP connection to this page. |
| serverresponsetime | NUMERIC | Server Response Time (ms) | The total time (in milliseconds) the site's server takes to respond to users' requests among all samples; this includes the network time from users' locations to the server. |
| sessioncount | TEXT | Count of Sessions | The session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4'. |
| sessionduration | NUMERIC | Session Duration | Total duration (in seconds) of users' sessions. |
| sessiondurationbucket | TEXT | The Length of Session | The length (returned as a string) of a session measured in seconds and reported in second increments. |
| sessions | NUMERIC | Sessions | The total number of sessions. |
| sessionsperuser | NUMERIC | Number of Sessions per User | The total number of sessions divided by the total number of users. |
| sessionstotransaction | TEXT | Sessions to Transaction | The number of sessions between users' purchases and the related campaigns that lead to the purchases. |
| sessionswithevent | NUMERIC | Sessions with Event | The total number of sessions with events. |
| shoppingstage | TEXT | Shopping Stage | Various stages of the shopping experience that users completed in a session, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc. (Enhanced Ecommerce). |
| socialnetwork | TEXT | Social Network | The social network name. This is related to the referring social network for traffic sources; e.g., Google+, Blogger. |
| source | TEXT | Source | The source of referrals. For manual campaign tracking, it is the value of the utm_source campaign tracking parameter. For AdWords autotagging, it is google. If you use neither, it is the domain of the source (e.g., document.referrer) referring the users. It may also contain a port address. If users arrived without a referrer, its value is (direct). |
| sourcemedium | TEXT | Source / Medium | Combined values of ga:source and ga:medium. |
| speedmetricssample | NUMERIC | Speed Metrics Sample | The sample set (or count) of pageviews used to calculate the averages of site speed metrics. This metric is used in all site speed average calculations, including avgDomainLookupTime, avgPageDownloadTime, avgRedirectionTime, avgServerConnectionTime, and avgServerResponseTime. |
| subcontinent | TEXT | Sub Continent | Users' sub-continent, derived from their IP addresses or Geographical IDs. For example, Polynesia or Northern Europe. |
| subcontinentcode | TEXT | Sub Continent Code | Users' sub-continent code in UN M.49 format, derived from their IP addresses or Geographical IDs. For example, 061 for Polynesia, 154 for Northern Europe. |
| timeonpage | NUMERIC | Time on Page | Time (in seconds) users spent on a particular page, calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. This metric does not apply to exit pages of the property. |
| totalevents | NUMERIC | Total Events | The total number of events for the profile, across all categories. |
| totalpublisherclicks | NUMERIC | Publisher Clicks | The number of times ads from a linked publisher account (AdSense, AdX, DFP) were clicked on the site. |
| totalpublishercoverage | NUMERIC | Publisher Coverage | Coverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help you identify sites where the publisher account (AdSense, AdX, DFP) isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100 |
| totalpublisherctr | NUMERIC | Publisher CTR | The percentage of pageviews that resulted in a click on a linked publisher account (AdSense, AdX, DFP) ad. |
| totalpublisherecpm | NUMERIC | Publisher eCPM | The effective cost per thousand pageviews. It is the total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 pageviews. |
| totalpublisherimpressions | NUMERIC | Publisher Impressions | An ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions. |
| totalpublisherimpressionspersession | NUMERIC | Publisher Impressions / Session | The ratio of linked publisher account (AdSense, AdX, DFP) ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions). |
| totalpublishermonetizedpageviews | NUMERIC | Publisher Monetized Pageviews | This measures the total number of pageviews on the property that were shown with an ad from one of the linked publisher accounts (AdSense, AdX, DFP). Note that a single page can have multiple ad units. |
| totalpublisherrevenue | NUMERIC | Publisher Revenue | The total estimated revenue from all linked publisher account (AdSense, AdX, DFP) ads. |
| totalpublisherrevenueper1000sessions | NUMERIC | Publisher Revenue / 1000 Sessions | The total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 Analytics sessions. |
| totalpublisherviewableimpressionspercent | NUMERIC | Publisher Viewable Impressions % | The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen. |
| totalrefunds | NUMERIC | Refunds | Number of refunds that have been issued (Enhanced Ecommerce). |
| totalvalue | NUMERIC | Total Value | Total value for the property (including total revenue and total goal value). |
| transactionid | TEXT | Transaction ID | The transaction ID, supplied by the ecommerce tracking method, for the purchase in the shopping cart. |
| transactionrevenue | NUMERIC | Transaction Revenue | The total sale revenue (excluding shipping and tax) of the transaction. |
| transactionrevenuepersession | NUMERIC | Per Session Value | Average transaction revenue for a session. |
| transactionrevenuepervisit | NUMERIC | Per Session Value (deprecated) | Average transaction revenue for a session. |
| transactions | NUMERIC | Transactions | The total number of transactions. |
| transactionshipping | NUMERIC | Shipping | The total cost of shipping. |
| transactionspersession | NUMERIC | Ecommerce Conversion Rate | The average number of transactions in a session. |
| transactionsperuser | NUMERIC | Transactions per User | Total number of transactions divided by total number of users. |
| transactionspervisit | NUMERIC | Ecommerce Conversion Rate (deprecated) | The average number of transactions in a session. |
| transactiontax | NUMERIC | Tax | Total tax for the transaction. |
| uniquedimensioncombinations | NUMERIC | Unique Dimension Combinations | Unique Dimension Combinations counts the number of unique dimension-value combinations for each dimension in a report. This lets you build combined (concatenated) dimensions post-processing, which allows for more flexible reporting without having to update your tracking implementation or use additional custom-dimension slots. For more information, see https://support.google.com/analytics/answer/7084499. |
| uniqueevents | NUMERIC | Unique Events | The number of unique events. Events in different sessions are counted as separate events. |
| uniquepageviews | NUMERIC | Unique Pageviews | Unique Pageviews is the number of sessions during which the specified page was viewed at least once. A unique pageview is counted for each page URL + page title combination. |
| uniquepurchases | NUMERIC | Unique Purchases | The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from the site, this will be 2. |
| useragebracket | TEXT | Age | Age bracket of users. |
| userbucket | TEXT | User Bucket | Randomly assigned users tag to allow A/B testing and splitting of remarketing lists. Ranges from 1-100. |
| userdefinedvalue | TEXT | User Defined Value | The value provided when defining custom user segments for the property. |
| users | NUMERIC | Users | The total number of users for the requested time period. |
| usertype | TEXT | User Type | A boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning. |
| viewid | TEXT | Google Analytics view (profile) ID | Google Analytics view (profile) ID |
| viewname | TEXT | Google Analytics view (profile) name | Google Analytics view (profile) name |
| visitbouncerate | NUMERIC | Bounce Rate (deprecated) | The percentage of single-page session (i.e., session in which the person left the property from the first page). |
| visitcount | TEXT | Count of Sessions (deprecated) | The session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4'. |
| visitlength | TEXT | Session Duration (deprecated) | The length (returned as a string) of a session measured in seconds and reported in second increments. |
| visitoragebracket | TEXT | Age (deprecated) | Age bracket of users. |
| visitorgender | TEXT | Gender (deprecated) | Gender of users. |
| visitors | NUMERIC | Users (deprecated) | The total number of users for the requested time period. |
| visitortype | TEXT | User Type (deprecated) | A boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning. |
| visits | NUMERIC | Sessions (deprecated) | The total number of sessions. |
| visitswithevent | NUMERIC | Sessions with Event (deprecated) | The total number of sessions with events. |
| week | TEXT | Week of the Year | The week of the session, a two-digit number from 01 to 53. Each week starts on Sunday. |
| year | TEXT | Year | The year of the session, a four-digit year from 2005 to the current year. |
| yearmonth | TEXT | Month of Year | Combined values of ga:year and ga:month. |
| yearweek | TEXT | Week of Year | Combined values of ga:year and ga:week. |
Google Analytics 4 Connector
Sample API query
https://connectors.windsor.ai/googleanalytics4?api_key=[your API key]&date_preset=last_7d&fields=source,medium,campaign,transactionrevenue&_renderer=csv
Fields
| ID | Type | Name | Description |
|---|---|---|---|
| campaign | TEXT | Campaign (alias for Campaign name) | The name of the marketing campaign. Present only for conversion events. |
| campaign_name | TEXT | Campaign name | The name of the marketing campaign. Present only for conversion events. |
| conversions | NUMERIC | Conversions | The count of conversion events. |
| date | DATE | Date | The date of the event, formatted as YYYYMMDD. |
| medium | TEXT | Medium | The medium attributed to the conversion event. |
| sessions | NUMERIC | Sessions | The number of sessions that began on your site or app (event triggered: session_start). |
| source | TEXT | Source | The source attributed to the conversion event. |
| totalrevenue | NUMERIC | Total revenue | The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue). |
| totalusers | NUMERIC | Total users | The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged. |
| transactionid | TEXT | Transaction ID | The ID of the ecommerce transaction. |
| transactionrevenue | NUMERIC | Transaction revenue (alias for Total revenue) | The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue). |
| transactions | NUMERIC | Transactions | The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund. |
Google Campaign Manager 360 Connector
Sample
https://connectors.windsor.ai/cm360?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv
Fields
| ID | Type | Name | Description |
|---|---|---|---|
| account_country_id | TEXT | Account Country ID | Account country ID. |
| account_country_name | TEXT | Account Country Name | Account country name. |
| account_currency_code | TEXT | Account Currency Code | Account currency code. |
| account_currency_id | TEXT | Account Currency Id | Account currency id |
| account_id | TEXT | Account ID | Campaign Manager 360 account ID. |
| account_name | TEXT | Account Name | An organization that creates and distributes a commercial message. |
| accountid | TEXT | Account ID (Duplicate) | Campaign Manager 360 account ID. |
| activeviewviewableimpressions | NUMERIC | Active View: Viewable Impressions | The number of impressions on the site that were viewable out of all measurable impressions. |
| activity | TEXT | Activity | A single Floodlight tracking element used to track any action (such as a click, download, lead, or sale) performed by a user in an advertiser's app or website after that user has clicked on or seen the advertiser's ad. |
| activityid | TEXT | Activity ID | The ID associated with an activity. |
| ad_browser_major_version_targeting | TEXT | Ad Browser Targeting Major Version | Major version number of browsers targeted by this ad |
| ad_browser_minor_version_targeting | TEXT | Ad Browser Targeting Minor Version | Minor version number of browsers targeted by this ad |
| ad_browser_targeting | TEXT | Ad Browser Targeting | Browser names to target by the ad |
| ad_compatibility | TEXT | Ad Compatibility | Compatibility of this ad. |
| ad_connection_type_targeting | TEXT | Ad Targeting Connection Type | Contains information about an internet connection type that can be targeted by ads. |
| ad_creative_rotation_type | TEXT | Ad Creative Rotation Type | Type of creative rotation. Can be used to specify whether to use sequential or random rotation. |
| ad_creative_rotation_weight_strategy | TEXT | Ad Creative Rotation Weight Startegy | Strategy for calculating weights. Used with CREATIVE_ROTATION_TYPE_RANDOM |
| ad_days_scheduling | TEXT | Ad Days Scheduling | Days of the week when the ad will serve. |
| ad_end_time | DATE | Ad End Time | Date and time that this ad should stop serving. Must be later than the start time. |
| ad_freq_duration | NUMERIC | Ad Frequency Cap Duration | Duration of time, in seconds, for this frequency cap. The maximum duration is 90 days |
| ad_freq_impressions | NUMERIC | Ad Frequency Cap Impressions | Number of times an individual user can be served the ad within the specified duration. |
| ad_id | TEXT | AD ID | The ID associated with an ad. |
| ad_impressions_ratio | NUMERIC | Ad Impressions Ratio | Impression ratio for this ad. This ratio determines how often each ad is served relative to the others. |
| ad_is_dynamic_click_tracker | TEXT | Ad Is Dynamic Click Tracker | Whether this ad is a dynamic click tracker. Appl |