Connect DV360 (Google Display & Video 360) to Azure MS SQL
Syncing DV360 (Google Display & Video 360) data with Azure SQL is now easy and fast, thanks to Windsor.ai no-code tools. Automate your marketing reporting to get insights faster and act ahead of the competition.
Why do I need DV360 and Azure SQL integration?
DV360 (Google Display & Video 360) and Azure SQL synchronization is essential for various reasons:
Get insights in real-time
Generate reports on DV360 campaigns in real-time using Azure SQL’s analytics capabilities. Monitor the metrics that matter most and note changes or shifts in purchase trends quickly. Make data-driven decisions on time and take advantage of opportunities as they arise to maximize your returns.
Perform predictive analytics
Leverage Azure SQL’s predictive analytics to forecast future campaign performance using DV360 historical data. Discover purchasing patterns, customer preferences, conversion pathways, ad fatigue, seasonal trends, etc. Use the information to modify strategies and enhance targeting for better campaign outcomes.
Promote collaboration
Use Azure SQL as a centralized data source for finance, sales, and marketing teams. Let other teams access DV360 data and share insights on how to improve campaigns. It also becomes possible to make coordinated decisions that drive the business forward.
How to connect DV360 to Azure MS SQL
1. Register
Register or login if you already have an account.
2. Select your source
You need to select DV360 as a Data Source and Grant Access to Windsor.ai.
3. Select Destination
In Select Destination select AzureSQL as destination
4. Sync your Data
Enter all the credentials required and click Save.
Your data will now be streamed DV360 data to Azure SQL. In case there is an error, you will be notified.
FAQs
What is DV360?
DV360 is a demand-side platform (DSP) that makes programmatic advertising on Google possible. With its help, users can manage and optimize their ad campaigns across multiple ad channels. The platform integrates with other Google marketing platform tools, meaning advertisers can manage all their online campaigns in a unified location.
What is Azure MS SQL?
Azure SQL is a database service provided by Microsoft. It is based on the cloud and designed to manage and process vast amounts of data quickly while ensuring security. Azure SQL is built on the SQL server engine, allowing users to integrate apps easily as well as continue to use tools and resources they are used to.
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