Connect Google Display & Video 360 to Google Data Studio with Windsor.ai
Directly connect Google Display & Video 360 to Google Data Studio, in minutes, and in an easy-to-use format.
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About Google Display & Video 360
Google Display & Video 360, formerly known as DoubleClick Bid Manager (DBM), is a component of Google’s Marketing Platform that enables marketers to buy and manage programmatic advertising across display, video, TV, audio, and other channels. DV360 provides a variety of features to assist advertisers in reaching the right audiences by providing numerous targeting options and improving campaign management. DV360 benefits from advanced automation and bid strategies that use machine learning to improve campaign performance.
Learn more about Google Display & Video 360
About Google Data Studio
Looker Studio or formerly known as Google Data Studio is a data visualization platform that helps businesses convert data into customizable informative reports and dashboards. It provides a simple and intuitive interface for users to create interactive reports and visualizations with their data. Data analysis using Google Data Studio provides businesses with valuable information that they can use to make informed decisions about their operations.
Learn more about Google Data Studio
Why integrate Google Display & Video 360 with Google Data Studio?
- Integrating Google Display & Video 360 data with Google Data Studio gives you insights into the performance of your advertising campaigns that increase your ability to identify opportunities for optimization and improvement.
- You can use Google Data Studio to create customized reports and dashboards for tracking key metrics like impressions, clicks, and conversions.
- You can share your reports and dashboards with your team using Google Data Studio, making it easier to collaborate on your paid media strategy.
- By visualizing your DV360 data in Google Data Studio, you can spot trends and patterns that may not be immediately apparent in the raw data. For example, you might see that certain types of ads perform better at certain times of day, or that certain audiences are more likely to convert.
About the Google Display & Video 360 Looker Studio Connector
The Display & Video 360 / DV360 Google Data Studio Connector pulls Metrics and Dimensions for Google Display & Video 360. The Insights are retrieved at the advertiser level.
Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.
Prerequisites
To set up the connector, the user should have:
- A G-Suite or Gmail login which is linked to a Google Display & Video 360 account. (Visit our privacy policy and terms of use)
- Google account for Google Display & Video 360 to Looker Studio integration.
- A Windsor account. Start your free trial now.
How to connect Google Display & Video 360 to Google Data Studio?
You need to select Google Display Video 360 (DV360) as a Data Source and Grant Access to Windsor.ai.
Select the fields on the right to later use in your data source. For example, you can include metrics such as Total Display Time, Post-Click Conversions, or Creative Type.
Go to “Select Destination” and choose Google Data Studio.
Once done, select “connect” and authorize access to your data source.
Windsor.ai: All your marketing data in one place
Power up your marketing performance with result-driven marketing solutions
- Connect all your marketing, CRM, and analytics data from 50+ platforms and stream it to any spreadsheet tool, BI platform, or data warehouse.
- The setup is done in minutes. No coding is required.
- Currently, we support more than 3000 dimensions and metrics.
- See the value and return on every marketing touchpoint.
- Our marketing attribution software platform provides marketers with a 15-44% increase in marketing ROI.
Google Data Studio Templates for Google Display & Video 360
Do you plan to connect and visualize your Google Display & Video 360 in Google Data Studio?
These free and customizable Google Data Studio Studio Google Display & Video 360 templates will assist you in visualizing your data for easy reporting and analysis.
Google Data Studio Tutorials for Google Display & Video 360
Would you like to take your Google Data Studio Google Display & Video 360 dashboards to the next level?
Here are some of our favorite tutorials to help you:
Available Google Display & Video 360 Metrics and Dimensions
| Name | Type | Description |
|---|---|---|
| Account ID | TEXT | Your DV360 advertiser ID |
| Account Name | TEXT | Your DV360 advertiser name |
| Audio Mutes (Audio) | NUMERIC | Audio Mutes (Audio) |
| Audio Unmutes (Audio) | NUMERIC | Audio Unmutes (Audio) |
| Campaign | TEXT | The Campaign Name |
| Campaign Budget ID | TEXT | The unique ID of the campaign budget. Assigned by the system. Do not set for new budgets. |
| Campaign Budget Name | TEXT | The display name of the budget. |
| Campaign Budget Unit | TEXT | Specifies whether the budget is measured in currency or impressions. |
| Campaign Goal Type | TEXT | The type of the campaign goal. |
| Campaign ID | TEXT | The Campaign ID |
| Campaign Performance Goal Amount | NUMERIC | The goal amount, in micros of the advertiser's currency. |
| Campaign Perfomance Goal Percentage | NUMERIC | The decimal representation of the goal percentage in micros. |
| Campaign Performance Goal Type | TEXT | The type of the campaign perfomance goal. |
| Campaign Planned End Date | NUMERIC | End date that the campaign is expected to run. They are resolved relative to the parent advertiser's time zone. |
| Campaign Planned Spend | NUMERIC | The amount the campaign is expected to spend for its given plannedDates. |
| Campaign Planned Start Date | NUMERIC | Start date that the campaign is expected to run. They are resolved relative to the parent advertiser's time zone. |
| Campaign Update Time | DATE | The timestamp when the campaign was last updated. Assigned by the system. |
| Clicks | NUMERIC | The Number of Clicks |
| Clicks Lead Conv Percentage | NUMERIC | Clicks Leading to Conversions % |
| CM Ad ID | TEXT | The Campaign Manager 360 tracking ad associated with the creative. |
| CM Placement ID | TEXT | The unique ID of the Campaign Manager 360 placement associated with the creative. |
| Companion Clicks (Audio) | NUMERIC | Companion Clicks (Audio) |
| Companion Views (Audio) | NUMERIC | Companion Views (Audio) |
| Complete Listens (Audio) | NUMERIC | Complete Listens (Audio) |
| Complete Views (Video) | NUMERIC | Complete Views (Video) |
| Completion Rate (Audio) | NUMERIC | Completion Rate (Audio) |
| Conversions | NUMERIC | Total conversions |
| Creative | TEXT | Creative |
| Creative Create Time | DATE | The timestamp when the creative was created. Assigned by the system. |
| Creative Hosting Source | TEXT | Indicates where the creative is hosted. |
| Creative ID | TEXT | Creative ID |
| Creative Update Time | DATE | The timestamp when the creative was last updated. Assigned by the system. |
| Creative Type | TEXT | The type of the creative. |
| Advertiser Currency | TEXT | Advertiser currency |
| Partner Currency | TEXT | Partner currency |
| Date | DATE | The Date |
| First-Quartile (Audio) | NUMERIC | First-Quartile (Audio) |
| First-Quartile Views (Video) | NUMERIC | First-Quartile Views (Video) |
| Fullscreens (Video) | NUMERIC | Fullscreens (Video) |
| impressions | NUMERIC | The Number of Impressions Served |
| Insertion Order | TEXT | The Insertion Order Name |
| Insertion Order ID | TEXT | The Insertion Order ID |
| Line Item Name | TEXT | The Line Item Name |
| Line Item ID | TEXT | The Line Item ID |
| Midpoint (Audio) | NUMERIC | Midpoint (Audio) |
| Midpoint Views (Video) | NUMERIC | Midpoint Views (Video) |
| Pauses (Audio) | NUMERIC | Pauses (Audio) |
| Post-Click Conversions | NUMERIC | Post-Click Conversions |
| Post-View Conversions | NUMERIC | Post-View Conversions |
| Revenue (Advertiser Currency) | NUMERIC | Revenue (Advertiser Currency) |
| Revenue (Partner Currency) | NUMERIC | Revenue (Partner Currency) |
| Revenue (USD) | NUMERIC | Revenue (USD) |
| Skips (Video) | NUMERIC | Skips (Video) |
| Spend in Advertiser Currency | NUMERIC | The Media Spend in the Advertiser Currency |
| Spend in Partner Currency | NUMERIC | The Media Spend in the Partner Currency |
| Spend in USD | NUMERIC | The Media Spend in USD |
| Starts (Audio) | NUMERIC | Starts (Audio) |
| Starts (Video) | NUMERIC | Starts (Video) |
| Stops (Audio) | NUMERIC | Stops (Audio) |
| Third-Quartile (Audio) | NUMERIC | Third-Quartile (Audio) |
| Third-Quartile Views (Video) | NUMERIC | Third-Quartile Views (Video) |
| Total Conversions | NUMERIC | Total Conversions |
| Total Display Time | NUMERIC | Total Display Time |
| Total Cost in Advertiser Currency | NUMERIC | The Media Spend in the Advertiser Currency (Duplicate) |
| Total Cost USD | NUMERIC | The Media Spend in USD (Duplicate) |