Connect Google Display & Video 360 to Google Data Studio with Windsor.ai

Directly connect Google Display & Video 360 to Google Data Studio, in minutes, and in an easy-to-use format.

data integration

All your marketing data in one place, just in a few clicks.

In just a few clicks, Windsor.ai integrates all of your marketing data. Simply select and authenticate the connectors you want to use. You don’t even need to write a single line of code to connect your data. You can blend and visualize your marketing data in your preferred reporting platform after a few minutes of setup.

Automate and save time.

No more using CSV dumps and spreadsheets to bring together data from different platforms. Windsor.ai automates collecting all marketing data and minimizes time spent on preparing and formatting, saving you a lot of time and boosting the quality of your reports.
Spend less time on manual data loading and spreadsheets. Focus on what matters: Growing your business!
Data Automation
data warehouse

Use all your data where and when you need it.

We make sure that all the data we integrate is fresh and accessible to marketers, whenever they want. You can push your data from Windsor.ai to a variety of data destinations, including cloud storage services (Google BigQuery, Amazon S3, Azure, Snowflake), data visualization tools (Google Data Studio, Power BI, Tableau), and spreadsheets (Excel, Google Sheets).

About Google Display & Video 360

Google Display & Video 360, formerly known as DoubleClick Bid Manager (DBM), is a component of Google’s Marketing Platform that enables marketers to buy and manage programmatic advertising across display, video, TV, audio, and other channels. DV360 provides a variety of features to assist advertisers in reaching the right audiences by providing numerous targeting options and improving campaign management. DV360 benefits from advanced automation and bid strategies that use machine learning to improve campaign performance. 

Learn more about Google Display & Video 360

About Google Data Studio

Looker Studio or formerly known as Google Data Studio is a data visualization platform that helps businesses convert data into customizable informative reports and dashboards. It provides a simple and intuitive interface for users to create interactive reports and visualizations with their data. Data analysis using Google Data Studio provides businesses with valuable information that they can use to make informed decisions about their operations.

Learn more about Google Data Studio

Why integrate Google Display & Video 360 with Google Data Studio?

  • Integrating Google Display & Video 360 data with Google Data Studio gives you insights into the performance of your advertising campaigns that increase your ability to identify opportunities for optimization and improvement.

 

  • You can use Google Data Studio to create customized reports and dashboards for tracking key metrics like impressions, clicks, and conversions.

 

  • You can share your reports and dashboards with your team using Google Data Studio, making it easier to collaborate on your paid media strategy.

 

  • By visualizing your DV360 data in Google Data Studio, you can spot trends and patterns that may not be immediately apparent in the raw data. For example, you might see that certain types of ads perform better at certain times of day, or that certain audiences are more likely to convert.

About the Google Display & Video 360 Looker Studio Connector

The Display & Video 360 / DV360 Google Data Studio Connector pulls Metrics and Dimensions for Google Display & Video 360. The Insights are retrieved at the advertiser level.

Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.

Prerequisites

To set up the connector, the user should have:

How to connect Google Display & Video 360 to Google Data Studio?

Select the fields on the right to later use in your data source. For example, you can include metrics such as Total Display Time, Post-Click Conversions, or Creative Type.

select fields on the right

Go to “Select Destination” and choose Google Data Studio.

Once done, select “connect” and authorize access to your data source.

Windsor.ai Google Display 360 Google Data Studio connector

Windsor.ai: All your marketing data in one place

Power up your marketing performance with result-driven marketing solutions

  • Connect all your marketing, CRM, and analytics data from 50+ platforms and stream it to any spreadsheet tool, BI platform, or data warehouse.
  • The setup is done in minutes. No coding is required.
  • Currently, we support more than 3000 dimensions and metrics.
  • See the value and return on every marketing touchpoint.
  • Our marketing attribution software platform provides marketers with a 15-44% increase in marketing ROI.

Google Data Studio Templates for Google Display & Video 360

Do you plan to connect and visualize your Google Display & Video 360 in Google Data Studio? 

These free and customizable Google Data Studio Studio Google Display & Video 360 templates will assist you in visualizing your data for easy reporting and analysis.

Google Data Studio Tutorials for Google Display & Video 360

Would you like to take your Google Data Studio Google Display & Video 360 dashboards to the next level? 

Here are some of our favorite tutorials to help you:

Available Google Display & Video 360 Metrics and Dimensions

NameTypeDescription
Account IDTEXTYour DV360 advertiser ID
Account NameTEXTYour DV360 advertiser name
Audio Mutes (Audio)NUMERICAudio Mutes (Audio)
Audio Unmutes (Audio)NUMERICAudio Unmutes (Audio)
CampaignTEXTThe Campaign Name
Campaign Budget IDTEXTThe unique ID of the campaign budget. Assigned by the system. Do not set for new budgets.
Campaign Budget NameTEXTThe display name of the budget.
Campaign Budget UnitTEXTSpecifies whether the budget is measured in currency or impressions.
Campaign Goal TypeTEXTThe type of the campaign goal.
Campaign IDTEXTThe Campaign ID
Campaign Performance Goal AmountNUMERICThe goal amount, in micros of the advertiser's currency.
Campaign Perfomance Goal PercentageNUMERICThe decimal representation of the goal percentage in micros.
Campaign Performance Goal TypeTEXTThe type of the campaign perfomance goal.
Campaign Planned End DateNUMERICEnd date that the campaign is expected to run. They are resolved relative to the parent advertiser's time zone.
Campaign Planned SpendNUMERICThe amount the campaign is expected to spend for its given plannedDates.
Campaign Planned Start DateNUMERICStart date that the campaign is expected to run. They are resolved relative to the parent advertiser's time zone.
Campaign Update TimeDATEThe timestamp when the campaign was last updated. Assigned by the system.
ClicksNUMERICThe Number of Clicks
Clicks Lead Conv PercentageNUMERICClicks Leading to Conversions %
CM Ad IDTEXTThe Campaign Manager 360 tracking ad associated with the creative.
CM Placement IDTEXTThe unique ID of the Campaign Manager 360 placement associated with the creative.
Companion Clicks (Audio)NUMERICCompanion Clicks (Audio)
Companion Views (Audio)NUMERICCompanion Views (Audio)
Complete Listens (Audio)NUMERICComplete Listens (Audio)
Complete Views (Video)NUMERICComplete Views (Video)
Completion Rate (Audio)NUMERICCompletion Rate (Audio)
ConversionsNUMERICTotal conversions
CreativeTEXTCreative
Creative Create TimeDATEThe timestamp when the creative was created. Assigned by the system.
Creative Hosting SourceTEXTIndicates where the creative is hosted.
Creative IDTEXTCreative ID
Creative Update TimeDATEThe timestamp when the creative was last updated. Assigned by the system.
Creative TypeTEXTThe type of the creative.
Advertiser CurrencyTEXTAdvertiser currency
Partner CurrencyTEXTPartner currency
DateDATEThe Date
First-Quartile (Audio)NUMERICFirst-Quartile (Audio)
First-Quartile Views (Video)NUMERICFirst-Quartile Views (Video)
Fullscreens (Video)NUMERICFullscreens (Video)
impressionsNUMERICThe Number of Impressions Served
Insertion OrderTEXTThe Insertion Order Name
Insertion Order IDTEXTThe Insertion Order ID
Line Item NameTEXTThe Line Item Name
Line Item IDTEXTThe Line Item ID
Midpoint (Audio)NUMERICMidpoint (Audio)
Midpoint Views (Video)NUMERICMidpoint Views (Video)
Pauses (Audio)NUMERICPauses (Audio)
Post-Click ConversionsNUMERICPost-Click Conversions
Post-View ConversionsNUMERICPost-View Conversions
Revenue (Advertiser Currency)NUMERICRevenue (Advertiser Currency)
Revenue (Partner Currency)NUMERICRevenue (Partner Currency)
Revenue (USD)NUMERICRevenue (USD)
Skips (Video)NUMERICSkips (Video)
Spend in Advertiser CurrencyNUMERICThe Media Spend in the Advertiser Currency
Spend in Partner CurrencyNUMERICThe Media Spend in the Partner Currency
Spend in USDNUMERICThe Media Spend in USD
Starts (Audio)NUMERICStarts (Audio)
Starts (Video)NUMERICStarts (Video)
Stops (Audio)NUMERICStops (Audio)
Third-Quartile (Audio)NUMERICThird-Quartile (Audio)
Third-Quartile Views (Video)NUMERICThird-Quartile Views (Video)
Total ConversionsNUMERICTotal Conversions
Total Display TimeNUMERICTotal Display Time
Total Cost in Advertiser CurrencyNUMERICThe Media Spend in the Advertiser Currency (Duplicate)
Total Cost USDNUMERICThe Media Spend in USD (Duplicate)