Connect Google Display & Video 360 to Looker Studio in Minutes
Directly connect DV360 to Looker Studio in an easy-to-use format
Analyze Your Marketing Metrics from DV360 in GDS
About Google Display & Video 360
About Looker Studio
Why integrate Google Display & Video 360 with Looker Studio?
- Integrating Google Display & Video 360 data with Google Data Studio gives you insights into the performance of your advertising campaigns that increase your ability to identify opportunities for optimization and improvement.
- You can use Google Data Studio to create customized reports and dashboards for tracking key metrics like impressions, clicks, and conversions.
- You can share your reports and dashboards with your team using Google Data Studio, making it easier to collaborate on your paid media strategy.
- By visualizing your DV360 data in Google Data Studio, you can spot trends and patterns that may not be immediately apparent in the raw data. For example, you might see that certain types of ads perform better at certain times of day, or that certain audiences are more likely to convert.
About the Google Display & Video 360 Google Data Studio Connector
The Criteo Google Data Studio Connector pulls metrics and dimensions for Criteo. The Insights are retrieved at the campaign and ad levels.
Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.
Prerequisites
To set up the connector, the user should have:
- A Google Display & Video 360 advertiser account (Visit our privacy policy and terms of use)
- Google account for Google Display & Video 360 to Google Data Studio integration.
- A Windsor account. Start your free trial now.
How to connect Google Display & Video 360 to Google Data Studio?
Do you plan to connect and visualize your Google Display & Video 360 in Google Data Studio? Follow the Tutorial Below:
You need to select Google Display & Video 360 Ads as a Data Source and grant access to Windsor.ai. Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total Spend. Go to “Select Destination” and choose Looker Studio. Once done, select “connect” and authorize access to your data source. 
Looker Studio Templates for DV 360
These free and customizable Looker Studio DV 360 templates will assist you in visualizing your data for easy reporting and analysis.
DV360 metrics & dimensions available for streaming into Google Data Studio
name type description Account ID TEXT Your DV360 advertiser ID Account Name TEXT Your DV360 advertiser name Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions NUMERIC Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions NUMERIC Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions Active View: Audible & Fully On-Screen for Half of Duration (TrueView - Youtube) Rate NUMERIC Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate Age TEXT Age Attribution Model TEXT Attribution Model Audio Mutes (Audio) NUMERIC Audio Mutes (Audio) Audio Unmutes (Audio) NUMERIC Audio Unmutes (Audio) Campaign TEXT The Campaign Name Campaign Budget ID TEXT The unique ID of the campaign budget. Assigned by the system. Do not set for new budgets. Campaign Budget Name TEXT The display name of the budget. Campaign Budget Unit TEXT Specifies whether the budget is measured in currency or impressions. Campaign Goal Type TEXT The type of the campaign goal. Campaign ID TEXT The Campaign ID Campaign Performance Goal Amount NUMERIC The goal amount, in micros of the advertiser's currency. Campaign Perfomance Goal Percentage NUMERIC The decimal representation of the goal percentage in micros. Campaign Performance Goal Type TEXT The type of the campaign perfomance goal. Campaign Planned End Date NUMERIC End date that the campaign is expected to run. They are resolved relative to the parent advertiser's time zone. Campaign Planned Spend NUMERIC The amount the campaign is expected to spend for its given plannedDates. Campaign Planned Start Date NUMERIC Start date that the campaign is expected to run. They are resolved relative to the parent advertiser's time zone. Campaign Update Time DATE The timestamp when the campaign was last updated. Assigned by the system. Clicks NUMERIC The Number of Clicks Clicks Lead Conv Percentage NUMERIC Clicks Leading to Conversions % CM Ad ID TEXT The Campaign Manager 360 tracking ad associated with the creative. CM Placement ID TEXT The unique ID of the Campaign Manager 360 placement associated with the creative. Companion Clicks (Audio) NUMERIC Companion Clicks (Audio) Companion Views (Audio) NUMERIC Companion Views (Audio) Complete Listens (Audio) NUMERIC Complete Listens (Audio) Complete Views (Video) NUMERIC Complete Views (Video) Completion Rate (Audio) PERCENT Completion Rate (Audio) Conversions NUMERIC Total conversions Country COUNTRY Country CPM Fee 1 (Advertiser Currency) NUMERIC CPM Fee 1 (Advertiser Currency) CPM Fee 1 (Partner Currency) NUMERIC CPM Fee 1 (Partner Currency) CPM Fee 1 (USD) NUMERIC CPM Fee 1 (USD) CPM Fee 2 (Advertiser Currency) NUMERIC CPM Fee 2 (Advertiser Currency) CPM Fee 2 (Partner Currency) NUMERIC CPM Fee 2 (Partner Currency) CPM Fee 2 (USD) NUMERIC CPM Fee 2 (USD) CPM Fee 3 (Advertiser Currency) NUMERIC CPM Fee 3 (Advertiser Currency) CPM Fee 3 (Partner Currency) NUMERIC CPM Fee 3 (Partner Currency) CPM Fee 3 (USD) NUMERIC CPM Fee 3 (USD) CPM Fee 4 (Advertiser Currency) NUMERIC CPM Fee 4 (Advertiser Currency) CPM Fee 4 (Partner Currency) NUMERIC CPM Fee 4 (Partner Currency) CPM Fee 4 (USD) NUMERIC CPM Fee 4 (USD) CPM Fee 5 (Advertiser Currency) NUMERIC CPM Fee 5 (Advertiser Currency) CPM Fee 5 (Partner Currency) NUMERIC CPM Fee 5 (Partner Currency) CPM Fee 5 (USD) NUMERIC CPM Fee 5 (USD) Creative TEXT Creative Creative Create Time DATE The timestamp when the creative was created. Assigned by the system. Creative Hosting Source TEXT Indicates where the creative is hosted. Creative ID TEXT Creative ID Creative Update Time DATE The timestamp when the creative was last updated. Assigned by the system. Creative Type TEXT The type of the creative. Advertiser Currency TEXT Advertiser currency Partner Currency TEXT Partner currency Date DATE The Date % Composition Impressions (Unique Reach Audience) NUMERIC % Composition Impressions (Unique Reach Audience) % Composition Impressions (Co-Viewed) (Unique Reach Audience) NUMERIC % Composition Impressions (Co-Viewed) (Unique Reach Audience) Population NUMERIC Population First-Quartile (Audio) NUMERIC First-Quartile (Audio) First-Quartile Views (Video) NUMERIC First-Quartile Views (Video) Fullscreens (Video) NUMERIC Fullscreens (Video) Gender TEXT Gender Viewable Impressions (Unique Reach Audience) NUMERIC Viewable Impressions (Unique Reach Audience) % Viewable Composition Impressions (Unique Reach Audience) NUMERIC % Viewable Composition Impressions (Unique Reach Audience) impressions NUMERIC The Number of Impressions Served Impressions (Co-Viewed) NUMERIC Impressions (Co-Viewed) Insertion Order TEXT The Insertion Order Name Insertion Order ID TEXT The Insertion Order ID Last Touch Click-through Conversions NUMERIC Click-through Conversions Last Touch View-through Conversions NUMERIC View-through Conversions Line Item Name TEXT The Line Item Name Line Item ID TEXT The Line Item ID Media Fee 1 (Advertiser Currency) NUMERIC Media Fee 1 (Advertiser Currency) Media Fee 1 (Partner Currency) NUMERIC Media Fee 1 (Partner Currency) Media Fee 1 (USD) NUMERIC Media Fee 1 (USD) Media Fee 2 (Advertiser Currency) NUMERIC Media Fee 2 (Advertiser Currency) Media Fee 2 (Partner Currency) NUMERIC Media Fee 2 (Partner Currency) Media Fee 2 (USD) NUMERIC Media Fee 2 (USD) Media Fee 3 (Advertiser Currency) NUMERIC Media Fee 3 (Advertiser Currency) Media Fee 3 (Partner Currency) NUMERIC Media Fee 3 (Partner Currency) Media Fee 3 (USD) NUMERIC Media Fee 3 (USD) Media Fee 4 (Advertiser Currency) NUMERIC Media Fee 4 (Advertiser Currency) Media Fee 4 (Partner Currency) NUMERIC Media Fee 4 (Partner Currency) Media Fee 4 (USD) NUMERIC Media Fee 4 (USD) Media Fee 5 (Advertiser Currency) NUMERIC Media Fee 5 (Advertiser Currency) Media Fee 5 (Partner Currency) NUMERIC Media Fee 5 (Partner Currency) Media Fee 5 (USD) NUMERIC Media Fee 5 (USD) Midpoint (Audio) NUMERIC Midpoint (Audio) Midpoint Views (Video) NUMERIC Midpoint Views (Video) Pauses (Audio) NUMERIC Pauses (Audio) Post-Click Conversions NUMERIC Post-Click Conversions Post-View Conversions NUMERIC Post-View Conversions Revenue (Advertiser Currency) NUMERIC Revenue (Advertiser Currency) Revenue (Partner Currency) NUMERIC Revenue (Partner Currency) Revenue (USD) NUMERIC Revenue (USD) Skips (Video) NUMERIC Skips (Video) Spend in Advertiser Currency NUMERIC The Media Spend in the Advertiser Currency Spend in Partner Currency NUMERIC The Media Spend in the Partner Currency Spend in USD NUMERIC The Media Spend in USD Starts (Audio) NUMERIC Starts (Audio) Starts (Video) NUMERIC Starts (Video) Stops (Audio) NUMERIC Stops (Audio) Target Rating Points NUMERIC Target Rating Points Target Rating Points (Co-Viewed) NUMERIC Target Rating Points (Co-Viewed) Potential Impressions NUMERIC Potential Impressions Unique Cookies with Impressions NUMERIC Unique Cookies with Impressions Third-Quartile (Audio) NUMERIC Third-Quartile (Audio) Third-Quartile Views (Video) NUMERIC Third-Quartile Views (Video) Total Conversions NUMERIC Total Conversions Total Conversions + Cross-Environment (dv360) NUMERIC Total Conversions + Cross-Environment Total Display Time NUMERIC Total Display Time Total Cost in Advertiser Currency NUMERIC The Media Spend in the Advertiser Currency (Duplicate) Total Cost USD NUMERIC The Media Spend in USD (Duplicate) YouTube Ad TEXT YouTube Ad YouTube Ad Group TEXT YouTube Ad Group YouTube Ad ID TEXT YouTube Ad ID YouTube Ad Group ID TEXT YouTube Ad Group ID YouTube Ad Type TEXT YouTube Ad Type Youtube Age TEXT Age All YouTube Sequence Impressions NUMERIC All YouTube Sequence Impressions Revenue eCPE (Advertiser Currency) NUMERIC Revenue eCPE (Advertiser Currency) Revenue eCPE (Partner Currency) NUMERIC Revenue eCPE (Partner Currency) Revenue eCPE (USD) NUMERIC Revenue eCPE (USD) Trueview Category ID TEXT Category ID City Name CITY City Name Click Type TEXT Click Type Cost / Conversion (Advertiser Currency) NUMERIC Cost / Conversion (Advertiser Currency) Cost / Conversion (Partner Currency) NUMERIC Cost / Conversion (Partner Currency) Cost / Conversion (USD) NUMERIC Cost / Conversion (USD) Trueview Conversions NUMERIC Conversions View Conversion Rate NUMERIC View Conversion Rate Conversion Type TEXT Conversion Type Trueview Country Name TEXT Country Name Revenue eCPV (Advertiser Currency) NUMERIC Revenue eCPV (Advertiser Currency) Revenue eCPV (Partner Currency) NUMERIC Revenue eCPV (Partner Currency) Revenue eCPV (USD) NUMERIC Revenue eCPV (USD) Custom Affinity ID TEXT Custom Affinity ID Detailed Demographics TEXT Detailed Demographics Detailed Demographics ID TEXT Detailed Demographics ID DMA ID TEXT DMA ID DMA (dv360) TEXT DMA Earned Likes NUMERIC Earned Likes Earned Playlist Additions NUMERIC Earned Playlist Additions Earned Shares NUMERIC Earned Shares Earned Subscribers NUMERIC Earned Subscribers Earned Views NUMERIC Earned Views Engagement Rate (dv360) NUMERIC Engagement Rate Trueview Engagements NUMERIC Engagements Youtube (Trueview) Gender TEXT Gender TrueView: General Invalid Traffic (GIVT) Views NUMERIC TrueView: General Invalid Traffic (GIVT) Views Household Income TEXT Household Income Trueview Age TEXT Age Category TEXT Category Trueview City CITY City Trueview IAR Country TEXT Country Trueview IAR Country Name TEXT Country Trueview Gender TEXT Gender Trueview Interest TEXT Interest Trueview Language TEXT Language Trueview Parental Status TEXT Parental Status Trueview IAR Region TEXT Region Trueview IAR Region Name TEXT Region Trueview Remarketing List ID TEXT Remarketing List ID Time of Day TEXT Time of Day YouTube Channel TEXT YouTube Channel YouTube Video TEXT YouTube Video Zip Code TEXT Zip Code Impression Share NUMERIC Impression Share Interest TEXT Interest TrueView: Invalid Views NUMERIC TrueView: Invalid Views Trueview Keyword TEXT Keyword Lost Impression Share (Budget) NUMERIC Lost Impression Share (Budget) Lost Impression Share (Rank) NUMERIC Lost Impression Share (Rank) Parental Status TEXT Parental Status Placement (Managed) TEXT Placement (Managed) Placement ID (Managed) TEXT Placement ID (Managed) Trueview Region ID TEXT Region ID Trueview Region Name TEXT Region Remarketing List ID TEXT Remarketing List ID Remarketing List TEXT Remarketing List Targeting Expansion TEXT Targeting Expansion Total Conversion Value (Advertiser Currency) NUMERIC Total Conversion Value (Advertiser Currency) Total Conversion Value (Partner Currency) NUMERIC Total Conversion Value (Partner Currency) Total Conversion Value (USD) NUMERIC Total Conversion Value (USD) Unique Viewers NUMERIC Unique Viewers Placement (All) TEXT Placement (All) TrueView: View Rate NUMERIC TrueView: View Rate TrueView: Views NUMERIC TrueView: Views Zipcode Name TEXT Zipcode Name Unique Reach: Average Impression Frequency (Unique Reach) NUMERIC Unique Reach: Average Impression Frequency (Unique Reach) Unique Reach: Average Impression Frequency (Co-Viewed) (Unique Reach) NUMERIC Unique Reach: Average Impression Frequency (Co-Viewed) (Unique Reach) Unique Reach: Average Viewable Impression Frequency (Unique Reach) NUMERIC Unique Reach: Average Viewable Impression Frequency (Unique Reach) Unique Reach: Click Reach (Unique Reach) NUMERIC Unique Reach: Click Reach (Unique Reach) Unique Reach: Impression Reach (Unique Reach) NUMERIC Unique Reach: Impression Reach (Unique Reach) Unique Reach: Added Impression Reach From Frequency Cap (Unique Reach) NUMERIC Unique Reach: Added Impression Reach From Frequency Cap (Unique Reach) Programmatic Guaranteed Added Unique Reach: Impressions due to Frequency (Unique Reach) NUMERIC Programmatic Guaranteed Added Unique Reach: Impressions due to Frequency (Unique Reach) Unique Reach: Impression Reach (Co-Viewed) (Unique Reach) NUMERIC Unique Reach: Impression Reach (Co-Viewed) (Unique Reach) Unique Reach: Incremental Click Reach (Unique Reach) NUMERIC Unique Reach: Incremental Click Reach (Unique Reach) Unique Reach: Incremental Impression Reach (Unique Reach) NUMERIC Unique Reach: Incremental Impression Reach (Unique Reach) Unique Reach: Incremental Total Reach (Unique Reach) NUMERIC Unique Reach: Incremental Total Reach (Unique Reach) Unique Reach: Incremental Viewable Impression Reach (Unique Reach) NUMERIC Unique Reach: Incremental Viewable Impression Reach (Unique Reach) Unique Reach: Total Reach (Unique Reach) NUMERIC Unique Reach: Total Reach (Unique Reach) Unique Reach: Total Reach (Co-Viewed) (Unique Reach) NUMERIC Unique Reach: Total Reach (Co-Viewed) (Unique Reach) Unique Reach: Viewable Impression Reach (Unique Reach) NUMERIC Unique Reach: Viewable Impression Reach (Unique Reach) Viewable Target Rating Points NUMERIC Viewable Target Rating Points Unique Reach: Average Impression Frequency (Co-Viewed) (Unique Reach Audience) NUMERIC Unique Reach: Average Impression Frequency (Co-Viewed) (Unique Reach Audience) Unique Reach: Average Viewable Impression Frequency (Unique Reach Audience) NUMERIC Unique Reach: Average Viewable Impression Frequency (Unique Reach Audience) Unique Reach: Click Reach (Unique Reach Audience) NUMERIC Unique Reach: Click Reach (Unique Reach Audience) Unique Reach: Duplicate Click Reach (Unique Reach) NUMERIC Unique Reach: Duplicate Click Reach (Unique Reach) Unique Reach: Duplicate Click Reach Percent (Unique Reach) NUMERIC Unique Reach: Duplicate Click Reach Percent (Unique Reach) Unique Reach: Duplicate Impression Reach (Unique Reach) NUMERIC Unique Reach: Duplicate Impression Reach (Unique Reach) Unique Reach: Duplicate Impression Reach Percent (Unique Reach) NUMERIC Unique Reach: Duplicate Impression Reach Percent (Unique Reach) Unique Reach: Duplicate Total Reach (Unique Reach) NUMERIC Unique Reach: Duplicate Total Reach (Unique Reach) Unique Reach: Duplicate Total Reach Percent (Unique Reach) NUMERIC Unique Reach: Duplicate Total Reach Percent (Unique Reach) Unique Reach: Duplicate Viewable Impression Reach (Unique Reach) NUMERIC Unique Reach: Duplicate Viewable Impression Reach (Unique Reach) Unique Reach: Duplicate Viewable Impression Reach Percent (Unique Reach) NUMERIC Unique Reach: Duplicate Viewable Impression Reach Percent (Unique Reach) Unique Reach: Exclusive Click Reach (Unique Reach) NUMERIC Unique Reach: Exclusive Click Reach (Unique Reach) Unique Reach: Exclusive Click Reach Percent (Unique Reach) NUMERIC Unique Reach: Exclusive Click Reach Percent (Unique Reach) Unique Reach: Exclusive Impression Reach (Unique Reach) NUMERIC Unique Reach: Exclusive Impression Reach (Unique Reach) Unique Reach: Exclusive Impression Reach Percent (Unique Reach) NUMERIC Unique Reach: Exclusive Impression Reach Percent (Unique Reach) Unique Reach: Exclusive Total Reach (Unique Reach) NUMERIC Unique Reach: Exclusive Total Reach (Unique Reach) Unique Reach: Exclusive Total Reach Percent NUMERIC Unique Reach: Exclusive Total Reach Percent Unique Reach: Exclusive Viewable Impression Reach NUMERIC Unique Reach: Exclusive Viewable Impression Reach Unique Reach: Exclusive Viewable Impression Reach Percent NUMERIC Unique Reach: Exclusive Viewable Impression Reach Percent Unique Reach: Impression Reach NUMERIC Unique Reach: Impression Reach Unique Reach: Impression Reach (Co-Viewed) (Unique Reach Audience) NUMERIC Unique Reach: Impression Reach (Co-Viewed) (Unique Reach Audience) % Population Reach NUMERIC % Population Reach % Population Reach (Co-Viewed) (Unique Reach Audience) NUMERIC % Population Reach (Co-Viewed) (Unique Reach Audience) % Composition Reach NUMERIC % Composition Reach % Composition Reach (Co-Viewed) NUMERIC % Composition Reach (Co-Viewed) Unique Reach: Overlap Click Reach NUMERIC Unique Reach: Overlap Click Reach Unique Reach: Overlap Click Reach Percent NUMERIC Unique Reach: Overlap Click Reach Percent Unique Reach: Overlap Impression Reach NUMERIC Unique Reach: Overlap Impression Reach Unique Reach: Overlap Impression Reach Percent NUMERIC Unique Reach: Overlap Impression Reach Percent Unique Reach: Overlap Total Reach NUMERIC Unique Reach: Overlap Total Reach Unique Reach: Overlap Total Reach Percent NUMERIC Unique Reach: Overlap Total Reach Percent Unique Reach: Overlap Viewable Impression Reach NUMERIC Unique Reach: Overlap Viewable Impression Reach Unique Reach: Overlap Viewable Impression Reach Percent NUMERIC Unique Reach: Overlap Viewable Impression Reach Percent Unique Reach: Viewable Impression Reach NUMERIC Unique Reach: Viewable Impression Reach % Viewable Population Reach NUMERIC % Viewable Population Reach % Viewable Composition Reach NUMERIC % Viewable Composition Reach Today DATE Today's date
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