Connect Google Display & Video 360 to Looker Studio in Minutes

Directly connect DV360 to Looker Studio in an easy-to-use format

dv360 google data studio integration

Analyze Your Marketing Metrics from DV360 in GDS

Why integrate Google Display & Video 360 with Looker Studio?

  • Integrating Google Display & Video 360 data with Google Data Studio gives you insights into the performance of your advertising campaigns that increase your ability to identify opportunities for optimization and improvement.

 

  • You can use Google Data Studio to create customized reports and dashboards for tracking key metrics like impressions, clicks, and conversions.

 

  • You can share your reports and dashboards with your team using Google Data Studio, making it easier to collaborate on your paid media strategy.

 

  • By visualizing your DV360 data in Google Data Studio, you can spot trends and patterns that may not be immediately apparent in the raw data. For example, you might see that certain types of ads perform better at certain times of day, or that certain audiences are more likely to convert.

 

About the Google Display & Video 360 Google Data Studio Connector

The Criteo Google Data Studio Connector pulls metrics and dimensions for Criteo. The Insights are retrieved at the campaign and ad levels.

Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.

Prerequisites

To set up the connector, the user should have:

How to connect Google Display & Video 360 to Google Data Studio?

Do you plan to connect and visualize your Google Display & Video 360 in Google Data Studio? Follow the Tutorial Below:

Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total Spend.select fields on the right

Go to “Select Destination” and choose Looker Studio.

select looker studio

Once done, select “connect” and authorize access to your data source.

Google Display & Video 360 Looker Studio integration

 

Looker Studio Templates for DV 360

These free and customizable Looker Studio DV 360 templates will assist you in visualizing your data for easy reporting and analysis.

DV360 metrics & dimensions available for streaming into Google Data Studio

nametypedescription
Account IDTEXTYour DV360 advertiser ID
Account NameTEXTYour DV360 advertiser name
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) ImpressionsNUMERICActive View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable ImpressionsNUMERICActive View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions
Active View: Audible & Fully On-Screen for Half of Duration (TrueView - Youtube) RateNUMERICActive View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate
AgeTEXTAge
Attribution ModelTEXTAttribution Model
Audio Mutes (Audio)NUMERICAudio Mutes (Audio)
Audio Unmutes (Audio)NUMERICAudio Unmutes (Audio)
CampaignTEXTThe Campaign Name
Campaign Budget IDTEXTThe unique ID of the campaign budget. Assigned by the system. Do not set for new budgets.
Campaign Budget NameTEXTThe display name of the budget.
Campaign Budget UnitTEXTSpecifies whether the budget is measured in currency or impressions.
Campaign Goal TypeTEXTThe type of the campaign goal.
Campaign IDTEXTThe Campaign ID
Campaign Performance Goal AmountNUMERICThe goal amount, in micros of the advertiser's currency.
Campaign Perfomance Goal PercentageNUMERICThe decimal representation of the goal percentage in micros.
Campaign Performance Goal TypeTEXTThe type of the campaign perfomance goal.
Campaign Planned End DateNUMERICEnd date that the campaign is expected to run. They are resolved relative to the parent advertiser's time zone.
Campaign Planned SpendNUMERICThe amount the campaign is expected to spend for its given plannedDates.
Campaign Planned Start DateNUMERICStart date that the campaign is expected to run. They are resolved relative to the parent advertiser's time zone.
Campaign Update TimeDATEThe timestamp when the campaign was last updated. Assigned by the system.
ClicksNUMERICThe Number of Clicks
Clicks Lead Conv PercentageNUMERICClicks Leading to Conversions %
CM Ad IDTEXTThe Campaign Manager 360 tracking ad associated with the creative.
CM Placement IDTEXTThe unique ID of the Campaign Manager 360 placement associated with the creative.
Companion Clicks (Audio)NUMERICCompanion Clicks (Audio)
Companion Views (Audio)NUMERICCompanion Views (Audio)
Complete Listens (Audio)NUMERICComplete Listens (Audio)
Complete Views (Video)NUMERICComplete Views (Video)
Completion Rate (Audio)PERCENTCompletion Rate (Audio)
ConversionsNUMERICTotal conversions
CountryCOUNTRYCountry
CPM Fee 1 (Advertiser Currency)NUMERICCPM Fee 1 (Advertiser Currency)
CPM Fee 1 (Partner Currency)NUMERICCPM Fee 1 (Partner Currency)
CPM Fee 1 (USD)NUMERICCPM Fee 1 (USD)
CPM Fee 2 (Advertiser Currency)NUMERICCPM Fee 2 (Advertiser Currency)
CPM Fee 2 (Partner Currency)NUMERICCPM Fee 2 (Partner Currency)
CPM Fee 2 (USD)NUMERICCPM Fee 2 (USD)
CPM Fee 3 (Advertiser Currency)NUMERICCPM Fee 3 (Advertiser Currency)
CPM Fee 3 (Partner Currency)NUMERICCPM Fee 3 (Partner Currency)
CPM Fee 3 (USD)NUMERICCPM Fee 3 (USD)
CPM Fee 4 (Advertiser Currency)NUMERICCPM Fee 4 (Advertiser Currency)
CPM Fee 4 (Partner Currency)NUMERICCPM Fee 4 (Partner Currency)
CPM Fee 4 (USD)NUMERICCPM Fee 4 (USD)
CPM Fee 5 (Advertiser Currency)NUMERICCPM Fee 5 (Advertiser Currency)
CPM Fee 5 (Partner Currency)NUMERICCPM Fee 5 (Partner Currency)
CPM Fee 5 (USD)NUMERICCPM Fee 5 (USD)
CreativeTEXTCreative
Creative Create TimeDATEThe timestamp when the creative was created. Assigned by the system.
Creative Hosting SourceTEXTIndicates where the creative is hosted.
Creative IDTEXTCreative ID
Creative Update TimeDATEThe timestamp when the creative was last updated. Assigned by the system.
Creative TypeTEXTThe type of the creative.
Advertiser CurrencyTEXTAdvertiser currency
Partner CurrencyTEXTPartner currency
DateDATEThe Date
% Composition Impressions (Unique Reach Audience)NUMERIC% Composition Impressions (Unique Reach Audience)
% Composition Impressions (Co-Viewed) (Unique Reach Audience)NUMERIC% Composition Impressions (Co-Viewed) (Unique Reach Audience)
PopulationNUMERICPopulation
First-Quartile (Audio)NUMERICFirst-Quartile (Audio)
First-Quartile Views (Video)NUMERICFirst-Quartile Views (Video)
Fullscreens (Video)NUMERICFullscreens (Video)
GenderTEXTGender
Viewable Impressions (Unique Reach Audience)NUMERICViewable Impressions (Unique Reach Audience)
% Viewable Composition Impressions (Unique Reach Audience)NUMERIC% Viewable Composition Impressions (Unique Reach Audience)
impressionsNUMERICThe Number of Impressions Served
Impressions (Co-Viewed)NUMERICImpressions (Co-Viewed)
Insertion OrderTEXTThe Insertion Order Name
Insertion Order IDTEXTThe Insertion Order ID
Last Touch Click-through ConversionsNUMERICClick-through Conversions
Last Touch View-through ConversionsNUMERICView-through Conversions
Line Item NameTEXTThe Line Item Name
Line Item IDTEXTThe Line Item ID
Media Fee 1 (Advertiser Currency)NUMERICMedia Fee 1 (Advertiser Currency)
Media Fee 1 (Partner Currency)NUMERICMedia Fee 1 (Partner Currency)
Media Fee 1 (USD)NUMERICMedia Fee 1 (USD)
Media Fee 2 (Advertiser Currency)NUMERICMedia Fee 2 (Advertiser Currency)
Media Fee 2 (Partner Currency)NUMERICMedia Fee 2 (Partner Currency)
Media Fee 2 (USD)NUMERICMedia Fee 2 (USD)
Media Fee 3 (Advertiser Currency)NUMERICMedia Fee 3 (Advertiser Currency)
Media Fee 3 (Partner Currency)NUMERICMedia Fee 3 (Partner Currency)
Media Fee 3 (USD)NUMERICMedia Fee 3 (USD)
Media Fee 4 (Advertiser Currency)NUMERICMedia Fee 4 (Advertiser Currency)
Media Fee 4 (Partner Currency)NUMERICMedia Fee 4 (Partner Currency)
Media Fee 4 (USD)NUMERICMedia Fee 4 (USD)
Media Fee 5 (Advertiser Currency)NUMERICMedia Fee 5 (Advertiser Currency)
Media Fee 5 (Partner Currency)NUMERICMedia Fee 5 (Partner Currency)
Media Fee 5 (USD)NUMERICMedia Fee 5 (USD)
Midpoint (Audio)NUMERICMidpoint (Audio)
Midpoint Views (Video)NUMERICMidpoint Views (Video)
Pauses (Audio)NUMERICPauses (Audio)
Post-Click ConversionsNUMERICPost-Click Conversions
Post-View ConversionsNUMERICPost-View Conversions
Revenue (Advertiser Currency)NUMERICRevenue (Advertiser Currency)
Revenue (Partner Currency)NUMERICRevenue (Partner Currency)
Revenue (USD)NUMERICRevenue (USD)
Skips (Video)NUMERICSkips (Video)
Spend in Advertiser CurrencyNUMERICThe Media Spend in the Advertiser Currency
Spend in Partner CurrencyNUMERICThe Media Spend in the Partner Currency
Spend in USDNUMERICThe Media Spend in USD
Starts (Audio)NUMERICStarts (Audio)
Starts (Video)NUMERICStarts (Video)
Stops (Audio)NUMERICStops (Audio)
Target Rating PointsNUMERICTarget Rating Points
Target Rating Points (Co-Viewed)NUMERICTarget Rating Points (Co-Viewed)
Potential ImpressionsNUMERICPotential Impressions
Unique Cookies with ImpressionsNUMERICUnique Cookies with Impressions
Third-Quartile (Audio)NUMERICThird-Quartile (Audio)
Third-Quartile Views (Video)NUMERICThird-Quartile Views (Video)
Total ConversionsNUMERICTotal Conversions
Total Conversions + Cross-Environment (dv360)NUMERICTotal Conversions + Cross-Environment
Total Display TimeNUMERICTotal Display Time
Total Cost in Advertiser CurrencyNUMERICThe Media Spend in the Advertiser Currency (Duplicate)
Total Cost USDNUMERICThe Media Spend in USD (Duplicate)
TEXTYouTube Ad
YouTube Ad GroupTEXTYouTube Ad Group
YouTube Ad IDTEXTYouTube Ad ID
YouTube Ad Group IDTEXTYouTube Ad Group ID
YouTube Ad TypeTEXTYouTube Ad Type
Youtube AgeTEXTAge
All YouTube Sequence ImpressionsNUMERICAll YouTube Sequence Impressions
Revenue eCPE (Advertiser Currency)NUMERICRevenue eCPE (Advertiser Currency)
Revenue eCPE (Partner Currency)NUMERICRevenue eCPE (Partner Currency)
Revenue eCPE (USD)NUMERICRevenue eCPE (USD)
Trueview Category IDTEXTCategory ID
City NameCITYCity Name
Click TypeTEXTClick Type
Cost / Conversion (Advertiser Currency)NUMERICCost / Conversion (Advertiser Currency)
Cost / Conversion (Partner Currency)NUMERICCost / Conversion (Partner Currency)
Cost / Conversion (USD)NUMERICCost / Conversion (USD)
Trueview ConversionsNUMERICConversions
View Conversion RateNUMERICView Conversion Rate
Conversion TypeTEXTConversion Type
Trueview Country NameTEXTCountry Name
Revenue eCPV (Advertiser Currency)NUMERICRevenue eCPV (Advertiser Currency)
Revenue eCPV (Partner Currency)NUMERICRevenue eCPV (Partner Currency)
Revenue eCPV (USD)NUMERICRevenue eCPV (USD)
Custom Affinity IDTEXTCustom Affinity ID
Detailed DemographicsTEXTDetailed Demographics
Detailed Demographics IDTEXTDetailed Demographics ID
DMA IDTEXTDMA ID
DMA (dv360)TEXTDMA
Earned LikesNUMERICEarned Likes
Earned Playlist AdditionsNUMERICEarned Playlist Additions
Earned SharesNUMERICEarned Shares
Earned SubscribersNUMERICEarned Subscribers
Earned ViewsNUMERICEarned Views
Engagement Rate (dv360)NUMERICEngagement Rate
Trueview EngagementsNUMERICEngagements
Youtube (Trueview) GenderTEXTGender
TrueView: General Invalid Traffic (GIVT) ViewsNUMERICTrueView: General Invalid Traffic (GIVT) Views
Household IncomeTEXTHousehold Income
Trueview AgeTEXTAge
CategoryTEXTCategory
Trueview CityCITYCity
Trueview IAR CountryTEXTCountry
Trueview IAR Country NameTEXTCountry
Trueview GenderTEXTGender
Trueview InterestTEXTInterest
Trueview LanguageTEXTLanguage
Trueview Parental StatusTEXTParental Status
Trueview IAR RegionTEXTRegion
Trueview IAR Region NameTEXTRegion
Trueview Remarketing List IDTEXTRemarketing List ID
Time of DayTEXTTime of Day
YouTube ChannelTEXTYouTube Channel
YouTube VideoTEXTYouTube Video
Zip CodeTEXTZip Code
Impression ShareNUMERICImpression Share
InterestTEXTInterest
TrueView: Invalid ViewsNUMERICTrueView: Invalid Views
Trueview KeywordTEXTKeyword
Lost Impression Share (Budget)NUMERICLost Impression Share (Budget)
Lost Impression Share (Rank)NUMERICLost Impression Share (Rank)
Parental StatusTEXTParental Status
Placement (Managed)TEXTPlacement (Managed)
Placement ID (Managed)TEXTPlacement ID (Managed)
Trueview Region IDTEXTRegion ID
Trueview Region NameTEXTRegion
Remarketing List IDTEXTRemarketing List ID
Remarketing ListTEXTRemarketing List
Targeting ExpansionTEXTTargeting Expansion
Total Conversion Value (Advertiser Currency)NUMERICTotal Conversion Value (Advertiser Currency)
Total Conversion Value (Partner Currency)NUMERICTotal Conversion Value (Partner Currency)
Total Conversion Value (USD)NUMERICTotal Conversion Value (USD)
Unique ViewersNUMERICUnique Viewers
Placement (All)TEXTPlacement (All)
TrueView: View RateNUMERICTrueView: View Rate
TrueView: ViewsNUMERICTrueView: Views
Zipcode NameTEXTZipcode Name
Unique Reach: Average Impression Frequency (Unique Reach)NUMERICUnique Reach: Average Impression Frequency (Unique Reach)
Unique Reach: Average Impression Frequency (Co-Viewed) (Unique Reach)NUMERICUnique Reach: Average Impression Frequency (Co-Viewed) (Unique Reach)
Unique Reach: Average Viewable Impression Frequency (Unique Reach)NUMERICUnique Reach: Average Viewable Impression Frequency (Unique Reach)
Unique Reach: Click Reach (Unique Reach)NUMERICUnique Reach: Click Reach (Unique Reach)
Unique Reach: Impression Reach (Unique Reach)NUMERICUnique Reach: Impression Reach (Unique Reach)
Unique Reach: Added Impression Reach From Frequency Cap (Unique Reach)NUMERICUnique Reach: Added Impression Reach From Frequency Cap (Unique Reach)
Programmatic Guaranteed Added Unique Reach: Impressions due to Frequency (Unique Reach)NUMERICProgrammatic Guaranteed Added Unique Reach: Impressions due to Frequency (Unique Reach)
Unique Reach: Impression Reach (Co-Viewed) (Unique Reach)NUMERICUnique Reach: Impression Reach (Co-Viewed) (Unique Reach)
Unique Reach: Incremental Click Reach (Unique Reach)NUMERICUnique Reach: Incremental Click Reach (Unique Reach)
Unique Reach: Incremental Impression Reach (Unique Reach)NUMERICUnique Reach: Incremental Impression Reach (Unique Reach)
Unique Reach: Incremental Total Reach (Unique Reach)NUMERICUnique Reach: Incremental Total Reach (Unique Reach)
Unique Reach: Incremental Viewable Impression Reach (Unique Reach)NUMERICUnique Reach: Incremental Viewable Impression Reach (Unique Reach)
Unique Reach: Total Reach (Unique Reach)NUMERICUnique Reach: Total Reach (Unique Reach)
Unique Reach: Total Reach (Co-Viewed) (Unique Reach)NUMERICUnique Reach: Total Reach (Co-Viewed) (Unique Reach)
Unique Reach: Viewable Impression Reach (Unique Reach)NUMERICUnique Reach: Viewable Impression Reach (Unique Reach)
Viewable Target Rating PointsNUMERICViewable Target Rating Points
Unique Reach: Average Impression Frequency (Co-Viewed) (Unique Reach Audience)NUMERICUnique Reach: Average Impression Frequency (Co-Viewed) (Unique Reach Audience)
Unique Reach: Average Viewable Impression Frequency (Unique Reach Audience)NUMERICUnique Reach: Average Viewable Impression Frequency (Unique Reach Audience)
Unique Reach: Click Reach (Unique Reach Audience)NUMERICUnique Reach: Click Reach (Unique Reach Audience)
Unique Reach: Duplicate Click Reach (Unique Reach)NUMERICUnique Reach: Duplicate Click Reach (Unique Reach)
Unique Reach: Duplicate Click Reach Percent (Unique Reach)NUMERICUnique Reach: Duplicate Click Reach Percent (Unique Reach)
Unique Reach: Duplicate Impression Reach (Unique Reach)NUMERICUnique Reach: Duplicate Impression Reach (Unique Reach)
Unique Reach: Duplicate Impression Reach Percent (Unique Reach)NUMERICUnique Reach: Duplicate Impression Reach Percent (Unique Reach)
Unique Reach: Duplicate Total Reach (Unique Reach)NUMERICUnique Reach: Duplicate Total Reach (Unique Reach)
Unique Reach: Duplicate Total Reach Percent (Unique Reach)NUMERICUnique Reach: Duplicate Total Reach Percent (Unique Reach)
Unique Reach: Duplicate Viewable Impression Reach (Unique Reach)NUMERICUnique Reach: Duplicate Viewable Impression Reach (Unique Reach)
Unique Reach: Duplicate Viewable Impression Reach Percent (Unique Reach)NUMERICUnique Reach: Duplicate Viewable Impression Reach Percent (Unique Reach)
Unique Reach: Exclusive Click Reach (Unique Reach)NUMERICUnique Reach: Exclusive Click Reach (Unique Reach)
Unique Reach: Exclusive Click Reach Percent (Unique Reach)NUMERICUnique Reach: Exclusive Click Reach Percent (Unique Reach)
Unique Reach: Exclusive Impression Reach (Unique Reach)NUMERICUnique Reach: Exclusive Impression Reach (Unique Reach)
Unique Reach: Exclusive Impression Reach Percent (Unique Reach)NUMERICUnique Reach: Exclusive Impression Reach Percent (Unique Reach)
Unique Reach: Exclusive Total Reach (Unique Reach)NUMERICUnique Reach: Exclusive Total Reach (Unique Reach)
Unique Reach: Exclusive Total Reach PercentNUMERICUnique Reach: Exclusive Total Reach Percent
Unique Reach: Exclusive Viewable Impression ReachNUMERICUnique Reach: Exclusive Viewable Impression Reach
Unique Reach: Exclusive Viewable Impression Reach PercentNUMERICUnique Reach: Exclusive Viewable Impression Reach Percent
Unique Reach: Impression ReachNUMERICUnique Reach: Impression Reach
Unique Reach: Impression Reach (Co-Viewed) (Unique Reach Audience)NUMERICUnique Reach: Impression Reach (Co-Viewed) (Unique Reach Audience)
% Population ReachNUMERIC% Population Reach
% Population Reach (Co-Viewed) (Unique Reach Audience)NUMERIC% Population Reach (Co-Viewed) (Unique Reach Audience)
% Composition ReachNUMERIC% Composition Reach
% Composition Reach (Co-Viewed)NUMERIC% Composition Reach (Co-Viewed)
Unique Reach: Overlap Click ReachNUMERICUnique Reach: Overlap Click Reach
Unique Reach: Overlap Click Reach PercentNUMERICUnique Reach: Overlap Click Reach Percent
Unique Reach: Overlap Impression ReachNUMERICUnique Reach: Overlap Impression Reach
Unique Reach: Overlap Impression Reach PercentNUMERICUnique Reach: Overlap Impression Reach Percent
Unique Reach: Overlap Total ReachNUMERICUnique Reach: Overlap Total Reach
Unique Reach: Overlap Total Reach PercentNUMERICUnique Reach: Overlap Total Reach Percent
Unique Reach: Overlap Viewable Impression ReachNUMERICUnique Reach: Overlap Viewable Impression Reach
Unique Reach: Overlap Viewable Impression Reach PercentNUMERICUnique Reach: Overlap Viewable Impression Reach Percent
Unique Reach: Viewable Impression ReachNUMERICUnique Reach: Viewable Impression Reach
% Viewable Population ReachNUMERIC% Viewable Population Reach
% Viewable Composition ReachNUMERIC% Viewable Composition Reach
TodayDATEToday's date

Easily connect Google Display & Video 360 to Looker Studio

See the value and return on every marketing touchpoint

data warehouse

Providing 50+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.

insights

Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.

Build your Google Display & Video 360 and Google Data Studio Integrations