On Wasting $520 000 on Advertising and the Importance of Attribution Modelling Niklas KolsterNovember 10, 2017August 3, 2023
Why We Prefer Markov Models to Last Click for Attribution Modelling Matthias KraazOctober 25, 2017February 14, 2023
Traditional Media In A Duopolistic Information Age: Tamedia and Admeira’s Struggle for Relevance Niklas KolsterOctober 2, 2017October 5, 2020
Top 7 Benefits Of Attribution Modelling – Care More About It! Matthias KraazSeptember 13, 2017June 19, 2023
Connecting the Online and Offline Customer Journeys: Complete the Circle Artyom ScherbynaAugust 18, 2017January 27, 2023
