Connect Bing Ads to Perplexity

Yes. Custom MCP connectors are available on Perplexity Pro, Max, and Enterprise plans. On the Windsor.ai side, you can start on the free forever plan, no credit card needed.

Once your Bing Ads data is in Perplexity, you can:

• Find where budget is wasted: See which campaigns and keywords are losing impression share to rank or budget, and which ones are actually converting.
• Audit keyword quality: Check quality score, ad relevance, and landing page experience to see which keywords are dragging down your account.
• Track Shopping and product ad performance: Compare products by clicks, spend, and benchmark CTR to see which listings are competitive and which are underpriced or under-optimized.
• Mine Dynamic Search Ads for new keywords: See which search queries are triggering your DSA ads and converting, so you can add them as dedicated keywords.
• Break down performance by audience: Compare results by age group, gender, device, and remarketing list to see who’s actually responding to your ads.
• Combine Bing Ads with other channels: Connect Bing Ads alongside Google Ads or Meta Ads to see which platform delivers a better cost per conversion and ROAS for the same period.
• Monitor budget pacing: Check daily spend, month-to-date spend, and budget amount to catch campaigns that are over- or under-pacing before the month ends.

Yes. Ask Perplexity to break down impression share lost to budget versus lost to rank, by campaign or ad group. That tells you whether you’re missing impressions because of spend caps or because your ads aren’t competitive enough.

Yes. Ask Perplexity to pull quality score, ad relevance, expected CTR, and landing page experience by keyword. That surfaces which keywords are dragging your account average down, and which specific sub-score is causing it.

Yes. Windsor.ai tracks product brand, category, price, GTIN, MPN, benchmark CTR, and quantity bought from Shopping campaigns, so you can ask Perplexity which products are converting and which are priced or positioned out of the market.

• Analyze Dynamic Search Ad search queries from the last 60 days. Which queries are converting well enough that I should add them as standalone keywords with dedicated ads?

• Compare quality score components, expected CTR, ad relevance, and landing page experience, across my lowest-performing keywords. Which sub-score is most responsible for the low quality score, and is it consistent across campaigns?

• Pull my Microsoft Advertising and Google Ads performance for the last 30 days side by side. Which platform is delivering a lower cost per conversion for similar keyword themes, and where should I shift budget?

• Analyze my remarketing list performance by bid adjustment and targeting setting over the last 90 days. Which audiences are converting at a rate that justifies a higher bid adjustment?

• Break down performance by network, Bing and Yahoo search, syndicated search partners, and the Audience network, for the last 90 days. Is my spend distributed toward the networks that actually convert, or is a low-performing network eating budget?

Yes, we have helpful resources to help you get started. You can explore our official documentation and tutorials for seamless Bing Ads to Perplexity integration with Windsor.ai:

• Bing Ads Field Reference
• Perplexity Integration Documentation

Yes. Windsor.ai supports 350+ data sources, including Google Ads, TikTok Ads, Meta Ads, Klaviyo, Mailchimp, and more. Connect both alongside Microsoft Advertising to ask Perplexity to compare cost per conversion, ROAS, and CTR side by side for the same period.