Connect Google Business Profile to Perplexity

The Google Business Profile API makes up to 18 months of historical performance data available. Windsor.ai queries the API directly, so you get access to that full window from day one.

Windsor.ai gives Perplexity access to 19 metrics and 95 dimensions across four main data areas:

• Profile engagement: total impressions, impressions broken down by Google Maps vs. Google Search and by desktop vs. mobile, call clicks, website clicks, direction requests, and total clicks.
• Conversions and actions: business bookings, food orders, and food menu clicks for eligible business types.
• Reviews: review count and total count, average star rating (within a period and overall), individual review text, star ratings, reviewer details, reply content, and timestamps.
• Search keywords: the actual search terms customers used to find your business in a given month, with impression values and thresholds.
• Local posts: post content, topic type (STANDARD, EVENT, OFFER, ALERT), CTA action type, post state (LIVE, REJECTED, PROCESSING), scheduled publish time, and media format.
• Location metadata: address, primary and additional categories, opening hours, service areas, store codes, and labels across all connected locations.

Yes. Perplexity can read your reviews and then draft replies that match your tone of voice, policies, and branding.

Yes. Windsor.ai connects Google My Business with 350+ data sources. Useful combinations include:

• GMB + Google Ads: See whether locations with lower organic profile engagement have higher paid search costs, and whether improving the profile reduces reliance on paid traffic.
• GMB + GA4: Correlate direction requests or call clicks from your profile with actual website sessions, goal completions, and revenue to understand which profile actions drive real business outcomes.
• GMB + Google Search Console: Compare branded search query performance in GSC with your GMB search keyword triggers to identify where your local and organic search presence overlap or conflict.

Use these prompts to uncover in-depth insights into your Google Business Profile data and cross-channel performance:

• For each of my locations, calculate the impression-to-action rate for the last 60 days. Rank locations from highest to lowest conversion rate, and flag any location where impressions grew more than 20% but actions stayed flat or declined.

• Pull my Google Business Profile and Google Search Console keyword data for the last 3 months. Group queries into semantic clusters (brand, service type, location‑based, problem‑based). For each cluster, show monthly impressions and month‑over‑month trend, and flag clusters with strong growth so I know which topics to prioritize.

• Show me all locations where the average star rating in the last 30 days is below 4.0, or where review count dropped by more than 20% compared to the previous 30 days. For those locations, list the most recent 5 reviews and whether each has a reply.

• Compare my GMB impressions and direction requests with Google Ads spend and clicks for the same locations over the last 90 days. For locations with high paid spend but low organic profile visibility, calculate how much of the paid traffic might be captured organically with a stronger profile.

Yes, we have helpful resources to help you get started. You can explore our official documentation and tutorials for seamless Google Business Profile to Perplexity integration with Windsor.ai:

• Google Business Profile Field Reference
• Perplexity Integration Documentation