Hawk DSP MCP for AI Insights

Send your Hawk DSP data to the AI chat you already use with Windsor MCP.

Windsor.ai connects Hawk DSP once, and your programmatic campaign data become available to ask about in ChatGPT, Claude, Gemini and other MCP-compatible clients.

Forget CSVs. Stop copy/paste. Connect in minutes. No code required.

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Windsor.ai is your proven Hawk DSP to Windsor MCP connector

Get your Hawk DSP data into the AI chat you already use

Hawk DSP is connected once in Windsor.ai, and these are the use cases the fields support:

Track cost per campaign

Spend, CPM and CPC by Campaign show what each Hawk order costs per thousand impressions and per click.

Check video completion

Video Starts, Video Midpoint and Video Completes with VCR show where viewers stop watching.

Measure store visits

Store Visits by Campaign next to Spend shows which orders brought people into stores.

Report by media plan

Spend, Impressions and Conversions by Media Plan ID add up the orders in each plan.

Using Windsor.ai MCP to connect data from Hawk DSP to LLMs

Supported fields: 15 metrics26 dimensions

Without Windsor.ai, getting Hawk DSP records into an AI chat means an export and an upload every time you want to ask something. Windsor MCP connects Hawk DSP once and the AI chat reads the live records instead.

Connect in minutes, then ask about your campaign spend, impressions, video completion and store visits.

With Windsor MCP, you can ask your AI chat to:

Show Spend, Impressions, CPM and CTR by Campaign for the last 30 days, sorted by Spend.
Which campaigns had a VCR below 60% last month? Show Video Starts and Video Completes for each.
Show Store Visits and Spend by Campaign for the last quarter, with spend per store visit.
Show weekly Spend and Conversions by Media Plan ID for the last 8 weeks.
Compare Spend (Local Currency) by Currency with Spend in USD for each campaign this month.

Join 40,000+ businesses that trust Windsor.ai to streamline Hawk DSP to Windsor MCP integration

How to connect Hawk DSP MCP by Windsor.ai

Explore a step-by-step guide to connect your Hawk DSP data to the AI chat you use with Windsor MCP.

Register and log in to Windsor.ai

Create a new Windsor.ai account or log in if you already have one.

Connect your Hawk DSP account

Choose Hawk DSP as your data source and enter your Hawk organization ID and API key. The API key starts with “sk_” and is provided by the Azerion API DSP team: email [email protected] with the organization IDs you need.

Connect Windsor MCP to your favorite LLM

Connect Windsor MCP to the AI chat you use. Open the Windsor MCP documentation and follow the instructions for your platform.

Start analyzing your Hawk DSP data in the LLM

You can now ask questions about your Hawk DSP data in the AI chat you connected.

FAQs

What is Windsor.ai's Hawk DSP MCP?

Hawk DSP is the demand-side platform of Hawk, a European omnichannel advertising company owned by Azerion. Advertisers use it to buy programmatic media, with each campaign set up as a Hawk order inside a media plan. Through Windsor MCP, ChatGPT, Claude, Gemini or another MCP-compatible AI chat reads your campaign spend, impressions, video completion and store visits, so you can ask about them in plain language instead of exporting a file first. Each row is a Campaign on a Date, with its Impressions, Clicks, Spend, video quartiles, Conversions and Store Visits.

What Hawk DSP data can my AI chat use through Windsor MCP?

Windsor.ai gives access to 41 Hawk DSP fields. These are the groups; the Hawk DSP field reference lists all of them:

Delivery and cost: Impressions, Clicks, CTR, Spend, Spend (Local Currency), CPM, CPC, Currency.
Video: Video Starts, Video First Quartile, Video Midpoint, Video Third Quartile, Video Completes, VCR.
Outcomes: Conversions, Store Visits.
Campaign structure: Advertiser ID, Media Plan ID, Campaign, Campaign ID.
Time: Date, Week, Month, Year.

What can I ask my AI chat about my Hawk DSP data?

These prompts name the fields to use, so the answer comes back on your own records:

Show Spend, Impressions, CPM and CTR by Campaign for the last 30 days, sorted by Spend.

Which campaigns had a VCR below 60% last month? Show Video Starts and Video Completes for each.

Show Store Visits and Spend by Campaign for the last quarter, with spend per store visit.

Show weekly Spend and Conversions by Media Plan ID for the last 8 weeks.

Can my AI chat change my Hawk DSP data?

No. The Hawk DSP connector is read-only. Your AI chat can read your Hawk DSP records through Windsor MCP and cannot create, edit or delete anything in Hawk DSP.

Can I combine Hawk DSP data with other sources through Windsor MCP?

Yes. Windsor.ai supports 350+ data sources, so you can connect Hawk DSP alongside tools such as Google Ads, GA4 or Shopify and ask about them together. For example, put Hawk DSP Spend and Impressions by Campaign and GA4 Sessions by Session source / medium in one table.

Do I need to code to connect Hawk DSP to Windsor MCP?

No. Connect Hawk DSP in Windsor.ai, add Windsor MCP to your AI chat, and sign in. After that you ask in plain language.

How much does it cost to integrate Hawk DSP with Windsor MCP using Windsor.ai?

The free forever plan covers 1 data source, so connecting Hawk DSP on its own costs nothing and needs no credit card. Combining Hawk DSP with other sources needs a paid plan: $19/month for 3 sources or $99/month for 7. The AI chat you connect is billed separately by its own provider. See the pricing page.

Do you have helpful links to get started with Hawk DSP and Windsor MCP?

Yes. These are the resources to start with for the Hawk DSP to Windsor MCP integration:

Tired of manual Hawk DSP data exports? Try Windsor.ai today to work on live data

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