Connect MailerLite to Looker Studio
MailerLite captures useful data about your email marketing campaigns. You can generate impactful business insights from your MailerLite data if you connect it to Looker Studio using the Windsor.ai codeless connector. The data synchronization process is hassle-free and does not require any coding skills or code maintenance. Using our connector can also automate the data transfers, thus enabling automated reporting and express dashboards.
Why do I need MailerLite and Looker Studio integration?
The main focus for MailerLite and Looker Studio integration is advancing data analytics, visualization, and reporting. Here is why you need the data integration:
Simplified data mapping
The integration process supports fast and efficient data mapping. The connector makes the selection of data fields easy. AI features in the Looker Studio destination enable further manipulation of campaign data fields using in-built models.
Automated reporting
Integration enables automated data synchronization, automated reporting templates, and express dashboards, making marketing reporting fast and efficient.
Improved business performance tracking
When the business integrates MailerLite data with Looker Studio, it can easily monitor metrics including the performance of email marketing and conversion rates. The business can use the data to improve marketing performance.
Enhanced customer engagement
Using data analytics powered by Looker Studio, the business can enhance customer engagement by making evidence-based decisions.
Increased conversion rates
The main goal is to increase the success rate of email marketing campaigns. The marketing campaigns can be considered successful if there is growth in conversion rates that can be linked directly to email marketing. Integrating MailerLite and Looker Studio enables analytics to identify the linkages between email marketing and conversions. The data can be used to inform strategies that improve sales.
Improved collaboration
Integration of MailerLite and Looker Studio improves data sharing and communication in the organization. With automated data synchronization, the business can schedule data transfers. Users can also collaborate in developing the reports without having to manually share or transfer data. Integration makes teamwork successful and data communication easy.
Prerequisites
To set up the connector, the user should have:
- MailerLite account (Visit our privacy policy and terms of use)
- Google account for Looker Studio integration.
How to connect MailerLite to Looker Studio
1. Register
Register or login if you already have an account.
2. Select your source
You need to select MailerLite as a Data Source and Grant Access to Windsor.ai.
3. Select the fields on the right.
Select the fields on the right to later use in your data source.
4. Select Destination
Go to “Select Destination” and Choose Looker Studio.
5. Sync and authorize data
Select “connect” and authorize access to your data source.
FAQs
What is MailerLite?
MailerLite is a platform that provides digital marketing tools to help your business grow audiences. The main focus of MailerLite is email marketing services. MailerLite helps in designing email marketing communications, websites, landing pages, and signup forms. With MailerLite, you can automate email marketing communications. You can also mass-customize the messages for improved engagement. Most importantly, MailerLite captures email marketing performance metrics that you can analyze for data-driven email marketing campaigns.
What is Looker Studio?
Looker Studio is an online data analytics solution. The platform is designed by Google and is capable of handling big data. Looker Studio is AI-powered, which means users benefit from the power of AI when exploring the data. With automated reporting templates and express dashboards, Looker Studio users can generate reports in minutes. Lastly, the users can automate data connections to the platform, thus enabling regularly scheduled automated reports.
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