How to Connect Amazon Vendor Central to Claude (2 Steps, No Code)

To connect Amazon Vendor Central to Claude, authorize your account at onboard.windsor.ai/app/amazon_vendor, then add the Windsor.ai connector in Claude. That’s it. Open a new chat and ask about your shipped revenue, inventory health, or ASIN-level margins.

Here’s the problem it solves: Vendor Central’s own reporting is notoriously slow to navigate, and the numbers you need to answer a single business question usually live in three or four separate reports.

Shipped revenue sits in one report, inventory health in another, and ASIN-level margin in a third, each with its own date picker and CSV export. Answering something as simple as “which ASINs are shipping well but sitting on unhealthy inventory” means pulling several exports and joining them by hand in a spreadsheet.

Geo-level and ASIN-level data make this harder still. A brand-level total hides which regions or which specific products are actually driving it, and Vendor Central doesn’t make it easy to slice by both dimensions in the same view.

Windsor.ai brings your Vendor Central sales, inventory, and margin data directly into Claude, so you can ask a direct question in plain language and get an answer instead of exporting and reconciling reports.

🚀 Connect Amazon Vendor Central to Claude with Windsor.ai. Start for free → onboard.windsor.ai/app/amazon_vendor.

2 steps to connect Amazon Vendor Central to Claude

Windsor.ai streams your Vendor Central data into Claude via a native connector. Set it up once in under a minute and query your vendor sales, inventory, and margin data continuously, with no manual exports.

📖 Full documentation: windsor.ai/documentation/windsor-mcp/how-to-integrate-data-into-claude/.

Prerequisites

• A Windsor.ai account (free forever plan, or paid plan, from $19/month)
• An Amazon Vendor Central account with at least one active vendor code
• A Claude.ai account

Step 1. Connect Amazon Vendor Central to Windsor

Go to onboard.windsor.ai/app/amazon_vendor and select Amazon Vendor Central as your data source. Authorize Windsor to access your vendor account through Amazon’s standard authorization flow.

If you manage multiple vendor codes or brands, repeat the process for each one. All connected vendor accounts become available in the same Claude conversation.

Step 2. Add the Windsor.ai connector in Claude

Open the Windsor.ai connector in Claude and click Connect. Tip: set permissions to “Always allow” so your data is available in every chat.

Start a new chat and run this quick test to confirm the connection:

List my connected Amazon Vendor Central accounts and show total shipped revenue for the last 30 days.

Numbers match what you see in Vendor Central? You are all set. Windsor.ai queries your vendor data on demand, so every answer reflects your current account, with no manual refresh needed.

The metrics that matter for Amazon Vendor Central

Metric	What it tells you
ASIN	The unique Amazon product identifier that every sales, inventory, and margin report breaks down by, so you can analyze performance product by product instead of only at the brand level.
Brand	The brand name tied to each ASIN, useful for rolling up performance across an entire product line instead of checking one ASIN at a time.
Shipped Revenue	The value of units Amazon has actually shipped to customers, the core top-line number for your vendor business.
Ordered Revenue	The value of units customers have ordered, ahead of Amazon shipping or cancelling them. An early read on demand before it becomes shipped revenue.
MSRP	The manufacturer’s suggested retail price for the ASIN, the benchmark you compare against the average selling price to see how much Amazon is discounting.
Average Selling Price	The actual average price shipped units sold for. Comparing this to MSRP shows how much margin discounting is eating on a given product.
Contra COGS	The dollars realized from customer shipments minus Amazon’s Display Ads Contra COGS, a key input for understanding true product-level profitability.
Sell-Through Rate	How quickly Amazon is selling through the inventory it holds for an ASIN, a direct read on whether you are overstocked or understocked.
Procurable Product Out-of-Stock Rate	The share of time your procurable ASINs were out of stock, direct visibility into sales lost to stockouts.
Net Pure Product Margin	Amazon’s margin on your products after cost of goods and sales discounts, a read on how profitable your catalog is for Amazon to keep selling.

What to ask Claude about your Amazon Vendor Central data: prompt ideas

ASIN-level margin audit

For my top 20 ASINs by shipped revenue in the last 30 days, show shipped revenue, shipped units, and contra-COGS.

Calculate contra-COGS as a percentage of shipped revenue for each ASIN, rank from worst to best, and flag any ASIN where that percentage is above 15%.

Geo sales comparison

Break down shipped revenue and average selling price by ship-to state for my top 10 ASINs over the last 90 days.

Tell me which regions are outperforming and which are underperforming relative to the national average, and suggest where I might be leaving demand unmet.

Brand-level performance rollup

Roll up shipped revenue, ordered revenue, and sell-through rate by brand for the last quarter.

Rank brands by shipped revenue and flag any brand where sell-through rate is declining quarter over quarter.

MSRP vs. actual selling price gap analysis

For all my active ASINs, compare MSRP to average selling price over the last 30 days.

Calculate the discount percentage for each ASIN, sort from deepest to shallowest discount, and flag any ASIN discounting more than 20% below MSRP.

Bonus: analyze Amazon Vendor Central alongside your full marketing stack

Windsor.ai connects Amazon Vendor Central with 350+ sources, so your vendor data doesn’t have to sit in its own silo. A few blends worth running in Claude:

• Amazon Ads: connect ad spend to actual vendor-side sales, not just Ads-reported conversions.
• Amazon Seller Central: compare your vendor (1P) and seller (3P) performance side by side if you sell both ways.
• GA4: see how off-Amazon marketing activity correlates with vendor sales trends.

Conclusion

Vendor Central holds detailed sales, inventory, and margin data, but reading it usually means exporting multiple reports and stitching them together before you can answer a single question.

Windsor.ai brings your shipped revenue, ordered revenue, contra-COGS, inventory health, and geo-level sales into Claude, so you can ask a direct question and get a current answer, without the exports.

🚀 Connect Amazon Vendor Central to Claude with Windsor and start turning your vendor data into decisions in minutes → onboard.windsor.ai/app/amazon_vendor.