Keep Track of Your CTV Performance with Windsor.ai and Vibe.co Integration

CTV has quickly become a major channel for reaching audiences, but measuring its impact still lags behind. Brands run campaigns, impressions rack up, and then…attribution gets muddy. Maybe search traffic ticks up. Maybe Meta claims the win. But there’s little clarity, and even less control.

That’s why we’re excited to announce our new integration with Vibe.co, built to make CTV performance tracking as seamless as any other digital channel. With Windsor.ai’s Vibe.co connector, you can now analyze your Streaming TV campaigns inside the same BI dashboards, spreadsheets, or data warehouses you already use—whether that’s Looker Studio, Power BI, Tableau, BigQuery, Google Sheets, or any other destination.

Measure your CTV data with your favorite dashboarding tools.

No more guessing. It’s time for CTV to play by the same rules as the rest of your marketing mix.

How Windsor.ai to Vibe.co integration works

The Windsor.ai connector automatically pulls campaign data directly from your Vibe.co account and streams it into your tools of choice.

You can also merge Vibe.co metrics with other data sources from your marketing or tech stack—Shopify, Google Ads, Meta, TikTok, Klaviyo, HubSpot, and many more.

From dashboards to data warehouses, you’ll be able to analyze how your CTV campaigns influence user behavior, trigger downstream actions, and interact with the rest of your funnel.

It’s a fast, accurate, and fully automated way to measure your Vibe.co performance.

Take your Vibe.co analytics to the next level with Windsor.ai

1. View CTV attribution in real-time dashboards

With this integration, you can view Vibe.co performance right alongside your other channels in Looker Studio, Power BI, or other data visualization tools. Want to know how many users converted after seeing your ad, even without clicking? Now you can.

Compare CTV-driven conversions with other acquisition sources, track ROI at the campaign level, and monitor performance without relying on manual data pulls or monthly reports.

2. Combine Vibe.co and Shopify sales for deeper insights

Use Windsor.ai to overlay CTV ad exposure with real-time Shopify sales. See which campaigns influence which SKUs, when they drive the most revenue, and how viewers convert even without interacting directly.

You might discover your Monday night campaigns drive higher AOV in a specific region—actionable data you can use right away.

3. Uncover cross-channel journeys that start with CTV

Want to understand what happens after a user sees your ad on Roku? With Windsor.ai, you can trace that journey: maybe they open a SendGrid email two days later, then click a Meta ad to purchase.

Now that full-funnel visibility includes CTV, too.

4. Build media mix models that include CTV

Too often, CTV is left out of serious modeling because the data simply isn’t available. Not anymore. Use Windsor.ai to feed Vibe.co data into your dashboards and see what happens when you adjust your media mix.

You may find that reducing CTV spend improves CAC but lowers overall conversions—insights that help you optimize for outcomes, not just optics.

5. Stream Vibe.co data to your data warehouse for advanced analytics

Windsor.ai can stream Vibe.co data into BigQuery, Snowflake, Databricks, and other warehouses for predictive analytics, LTV modeling, and custom attribution.

For example, use machine learning to identify which segments are most likely to convert after CTV exposure. That’s no longer a guess—it’s a strategy.

Destination-ready, just like the rest of Windsor.ai’s data sources

Just like all Windsor.ai integrations, Vibe.co data can be streamed to any supported destination for advanced reporting and automation.

Supported destinations include:

• BI tools: Looker Studio, Power BI, Tableau
• Spreadsheets: Google Sheets, Excel
• Warehouses: BigQuery, Snowflake, Redshift, Databricks
• Databases: Azure SQL, Azure Blob Storage, S3, Redshift
• etc.

Check out the full list of our available destinations here: https://windsor.ai/destinations/.

Why this integration matters

CTV has long been the blind spot in performance marketing—hard to track, harder to optimize. But with Windsor.ai x Vibe.co, that changes.

You can now bring your streaming TV campaigns into the same attribution stack you use for everything else. If you’re already using Windsor.ai for omnichannel insights, this integration makes CTV a first-class citizen in your analytics workflow.

Want to see what it looks like in action? Start a 30-day free trial and connect your Vibe.co data in just a few minutes.