Attribution modelling & analytics

The True Cost of a Click

Cost Per Click (CPC): The Formula, and Why It’s Not the Metric That Matters

January 3, 2018August 4, 2026

Money-throwing-act.

Multi-Touch Attribution: How to Stop Ad Platforms From Double-Counting Your Conversions

November 10, 2017August 4, 2026

Multiple screens showing separate, siloed data dashboards representing walled garden advertising platforms

What Is a Walled Garden in Advertising? (And How to Report Across Them)

October 2, 2017August 4, 2026

Calculating marketing ROI with charts and a calculator on a desk

How to Measure Marketing ROI: Formula, Examples, and a Channel-by-Channel Guide

August 13, 2017August 4, 2026