Key outcomes:

• 15+ hours saved per week previously spent on manual reporting across paid and organic channels.
• Reporting cycle cut from days to minutes; multi-channel reports now generated on demand via Claude.
• Faster creative decisions: ad-level performance (leads, spend, CPL) surfaced within seconds, enabling same-day creative rotation.
• Cross-channel visibility across 70 managed ad accounts: monthly trend analysis covering leads by age, gender, ad set, and creative, all in one AI conversation.

Tomás Sala

Founder & CEO, Ranking Online

‘For us, Windsor is essential. It makes it remarkably easy to bring every marketing tool we use at the agency into any AI; today, above all in Claude, and tomorrow in whatever AI comes next. Having all of our data integrated into the AI is, for us, the key to delivering the best possible service to our clients: instead of spending hours assembling reports, we can ask a question and get the answer in seconds, and then put that time straight back into improving their campaigns. When every channel and every metric lives in one place that the AI can read, nothing slips through the cracks; we always have the full picture in front of us. The technology stays in the background; what our clients feel is a faster, sharper agency that makes better decisions on their behalf.’

About the client

Ranking Online is a Barcelona-based digital marketing agency specialising in lead generation for asesorías (accounting and tax advisory firms) and law firms across Spain. Founded over five years ago, the agency serves more than 50 practices with a team of 25 specialists in marketing, sales, and brand strategy.

Their work spans paid media on Facebook and TikTok, Google Ads search campaigns, and LinkedIn organic, managing a total of 70 ad accounts across their client portfolio. For Ranking Online, every euro spent on ads needs to translate into measurable business outcomes for their clients. That means reporting is not just administrative overhead; it is the foundation of the trust they build with each client they serve.

Challenges

As Ranking Online’s client base grew, so did the complexity of their reporting. Each week, their team was manually pulling performance data across Facebook Ads, TikTok Ads, Google Ads, and LinkedIn, exporting it through automated scripts, and assembling reports by hand across multiple dimensions: leads by age group, by gender, by ad set, by creative, and by month, across 70 accounts. The problems compounded quickly:

• Time-consuming multi-dimensional analysis

Generating a complete picture of campaign performance across all channels required running numerous separate exports and stitching them together. What should have been a quick strategic conversation with a client turned into hours of spreadsheet work.

• No real-time visibility

By the time reports were assembled, the data was already stale. Creative fatigue or an underperforming ad set could go undetected for a full reporting cycle, meaning budget was often wasted before anyone caught the issue.

• Reporting bottleneck limiting strategic capacity

Time spent on reporting was time not spent on strategy, creative testing, or new business. For a lean agency team managing 70 accounts, this trade-off was becoming unsustainable.

• Historical data scattered across tools

Comparing performance across multiple months, for instance, month-over-month lead trends from January 2025 through May 2026, required manually reconciling data from different platform exports. There was no single, queryable source of truth.

Solution

Ranking Online connected their Facebook Ads, TikTok Ads, Google Ads, and LinkedIn Organic accounts to Windsor.ai and integrated the Windsor MCP connector directly into Claude. This created a live, conversational interface to their performance data, no dashboards to maintain, no exports to run, no spreadsheets to build.

Windsor.ai also supports a full range of traditional destinations, including Data Studio, Power BI, Google Sheets, and BigQuery, giving the team flexibility to deliver data wherever clients need it. But the transformative shift came from pairing Windsor’s connectors with Claude as the primary analytical layer.

The workflow is simple: a team member opens Claude, asks a question about campaign performance, and Windsor’s MCP connector fetches the relevant data in real time. Claude then analyses it, identifies patterns, and surfaces insights, all within a single conversation.

Here’s what Windsor.ai offered:

1. Multi-channel reporting in one conversation. Instead of running separate exports for four platforms and assembling the results, the team now asks Claude directly. A single session can cover leads by age group, spend by ad set, creative-level CPL, monthly trends, and audience breakdowns across Facebook, TikTok, Google Ads, and LinkedIn simultaneously. What previously took several hours now takes minutes.
2. Creative performance on demand. One of the highest-value use cases has been ad creative analysis. By connecting lead, spend, and creative metadata through Windsor, the team can ask Claude to identify which creatives are generating the most leads at the lowest cost, and which ones are underperforming. This enables same-day decisions on creative rotation rather than waiting for a weekly report cycle.
3. Historical trend analysis with no extra work. Windsor’s connector gives Claude access to over 15 months of campaign history. The team can ask questions like “How have monthly leads trended from January 2025 to today?” or “Compare Q1 and Q2 CPL across channels” and get a structured answer instantly. Audience segmentation by age and gender, historically one of the more labour-intensive analyses, is now a single prompt away.
4. Scalable across 70 accounts. With Windsor managing the data layer and Claude handling the analysis, the team can run performance reviews across their full account portfolio without proportionally increasing reporting effort. Adding a new client account does not mean adding hours to the weekly workload.

Results

Since adopting Windsor.ai + Claude, Ranking Online has fundamentally changed how their team operates:

Measured impact

• 15+ hours recovered per week (€21,600 per year). Time previously consumed by manual data exports, spreadsheet assembly, and cross-referencing across four platforms.
• Reporting cycle reduced from 2–3 days to under 15 minutes. A full campaign performance summary is now generated mid-conversation.
• Faster creative decisions. Underperforming creatives are identified and rotated within the same day rather than the following week.
• Richer client reports with less effort. Multi-dimensional breakdowns (leads × age × gender × ad set × creative) are produced in a fraction of the time.
• Scalable operations across 70 accounts. New client accounts added without proportionally increasing reporting overhead.