Connect Amazon Ads to Claude

Once your Amazon Ads data is available in Claude, you can:

• Analyze campaign performance. Get daily, weekly, or monthly summaries of clicks, impressions, CTR, spend, ACoS, and ROAS in seconds.
• Spot top campaigns and ads. Identify your best-performing campaigns, ad groups, and keywords by sales, conversions, or new-to-brand metrics.
• Optimize budget and bidding. Detect underperforming campaigns or ad types and reallocate spend to maximize ROI.
• Track engagement trends. Monitor detail page views, video completions, and branded searches to spot shifts in audience behavior.
• Gain cross-channel insights. Combine Amazon Ads metrics with 325+ other marketing and business sources to measure full-funnel performance and optimize your strategy.
• Generate custom reporting. Create visual reports, breakdowns, charts, and tables tailored to your team’s needs with natural language prompts.

Find more details about Windsor MCP for Claude use cases in this guide: https://windsor.ai/how-to-use-windsor-mcp-examples-use-cases/.

With the Windsor MCP, you can access a full range of Amazon Ads metrics and dimensions, including:

• Performance metrics: clicks, impressions, click-through rate (CTR), cost, CPC, total spend, ACoS (Advertising Cost of Sales), and ROAS.
• Engagement and video data: page views, video impressions, completion rates, and video unmutes.
• Campaign and account information: account name and ID, profile ID, marketplace, campaign name, type, status, ad format, and budget.

Beyond basic performance reports, use more advanced prompts to uncover deeper insights. For example:

• Analyze my Amazon Ads performance for the last 30 days and rank campaigns by ROAS, total sales, and ACoS. Break it down by ad type (Sponsored Products, Sponsored Brands, Sponsored Display) to identify which formats are most profitable.

• Identify which campaigns, products, or ad groups are driving the highest number of first-time (new-to-brand) orders in the last 30 days. Show the share of new-to-brand sales versus repeat customers.

• Highlight campaigns or ad groups where spend is high, but ROAS is below target. Recommend reallocating the budget to top-performing campaigns to maximize overall return.

• Spot the top 10 keywords or search terms with the highest impressions and clicks, but low conversion rates. Suggest opportunities for optimization or keyword expansion.

Windsor.ai’s pricing for Claude data integration varies depending on the number of connected accounts and data sources. We offer absolutely transparent pricing plans for diversified business needs and budgets.

Yes, the connector supports all Amazon Advertising types, including Sponsored Products, Sponsored Brands, and Sponsored Display.

With Windsor.ai’s intuitive connector, the integration process takes just a few minutes. No technical expertise is required; connecting Amazon Ads to Claude is simple, straightforward, and completely code-free.

Yes, we have helpful resources to help you get started. You can explore our official documentation and tutorials for seamless Amazon Ads to Claude integration with Windsor.ai:

• Amazon Ads Field Reference
• Claude Integration Video Tutorial

Yes. If your Amazon Ads account spans multiple marketplaces, you can query data by region to compare performance, identify high-performing markets, and optimize campaigns globally.

Yes. Connecting your data to Claude via the Windsor.ai MCP is secure because it uses read-only access. Your original data in Amazon is never altered or written back; Claude only retrieves and analyzes the information to provide insights and reports.

Yes. Windsor.ai supports integration with 325+ data sources. You can ask Claude to compare your Amazon ROAS against other channels for a full view of your marketing efficiency.