Connect Amazon Ads to Claude

Once your Amazon Ads data is available in Claude, you can:

• Analyze campaign performance. Get daily, weekly, or monthly summaries of clicks, impressions, CTR, spend, ACoS, and ROAS in seconds.
• Spot top campaigns and ads. Identify your best-performing campaigns, ad groups, and keywords by sales, conversions, or new-to-brand metrics.
• Optimize budget and bidding. Detect underperforming campaigns or ad types and reallocate spend to maximize ROI.
• Act on what you find. Pause or enable a Sponsored Products campaign, or change its daily budget, straight from the conversation.
• Track engagement trends. Monitor detail page views, video completions, and branded searches to spot shifts in audience behavior.
• Gain cross-channel insights. Combine Amazon Ads metrics with 350+ other marketing and business sources to measure full-funnel performance and optimize your strategy.
• Generate custom reporting. Create visual reports, breakdowns, charts, and tables tailored to your team’s needs with natural language prompts.

Find more details about Windsor MCP for Claude use cases in this guide: https://windsor.ai/how-to-use-windsor-mcp-examples-use-cases/.

Both. Alongside reporting, three write actions are available on your Sponsored Products campaigns: pause a campaign, enable a paused campaign, and set a campaign’s daily budget. Pause and enable are the reverse of each other, so a pause is always undoable. Claude names the exact campaign and the exact value before it runs anything, and the Available actions list above is fetched live from the Windsor.ai API, so it always matches what is supported today.

With the Windsor MCP, you can access a full range of Amazon Ads metrics and dimensions, including:

• Performance metrics: clicks, impressions, click-through rate (CTR), cost, CPC, total spend, ACoS (Advertising Cost of Sales), and ROAS.
• Engagement and video data: page views, video impressions, completion rates, and video unmutes.
• Campaign and account information: account name and ID, profile ID, marketplace, campaign name, type, status, ad format, and budget.

Beyond basic performance reports, use more advanced prompts to uncover deeper insights. For example:

• Analyze my Amazon Ads performance for the last 30 days and rank campaigns by ROAS, total sales, and ACoS. Break it down by ad type (Sponsored Products, Sponsored Brands, Sponsored Display) to identify which formats are most profitable.

• Identify which campaigns, products, or ad groups are driving the highest number of first-time (new-to-brand) orders in the last 30 days. Show the share of new-to-brand sales versus repeat customers.

• Highlight campaigns or ad groups where spend is high, but ROAS is below target, then pause the three worst offenders and move their daily budget to my top performer.

• Spot the top 10 keywords or search terms with the highest impressions and clicks, but low conversion rates. Suggest opportunities for optimization or keyword expansion.

Windsor.ai’s pricing for Claude data integration varies depending on the number of connected accounts and data sources. We offer absolutely transparent pricing plans for diversified business needs and budgets.

Yes, the connector reports on all Amazon Advertising types, including Sponsored Products, Sponsored Brands, and Sponsored Display. The pause, enable and budget write actions currently apply to Sponsored Products campaigns.

With Windsor.ai’s intuitive connector, the integration process takes just a few minutes. No technical expertise is required; connecting Amazon Ads to Claude is simple, straightforward, and completely code-free.

Yes, we have helpful resources to help you get started. You can explore our official documentation and tutorials for seamless Amazon Ads to Claude integration with Windsor.ai:

• Amazon Ads Field Reference
• Windsor.ai Write Actions
• Claude Integration Video Tutorial

Yes. If your Amazon Ads account spans multiple marketplaces, you can query data by region to compare performance, identify high-performing markets, and optimize campaigns globally.

Yes. Your reporting data is never altered by analysis, and the write actions are deliberately narrow: pausing, enabling, and setting the daily budget on a Sponsored Products campaign. Nothing can be deleted, no creative or targeting is changed, and every action is confirmed with you before it runs. You authorize Amazon Ads through its own secure sign-in and can revoke access at any time.

Yes. Windsor.ai supports integration with 350+ data sources. You can ask Claude to compare your Amazon ROAS against other channels for a full view of your marketing efficiency.