Bing Ads MCP for AI Insights

Send your Bing Ads data to leading LLMs with Windsor MCP.

Connect Bing Ads to ChatGPT, Claude, Copilot, Gemini, and more to generate AI insights that help you refine your advertising strategy and maximize budget efficiency.

Forget CSVs. Stop copy/paste. Connect data in 2 minutes. No code required.

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Windsor.ai is your proven Microsoft Ads (Bing Ads) to Windsor MCP connector

Transform your Bing Ads data into AI insights and actions with Windsor MCP

By integrating Bing Ads with AI tools through Windsor MCP, you can analyze paid search performance conversationally and unlock these key benefits for your business:

Get instant answers in AI chats

Send your Bing Ads data into your favorite LLMs in seconds, with no engineering, scripts, or setup headaches. Receive AI-generated summaries, visual breakdowns, and optimization recommendations instantly, without building dashboards or writing SQL.

Generate insights via natural language

Chat with your data to analyze impressions, clicks, conversions, and spend, all explained in natural language. Windsor MCP simplifies complex PPC analysis, helping you make smarter advertising decisions.

Refine targeting

Ask questions like “Which keywords bring the most qualified leads?”, “Which devices or regions convert best?”, or “What audience segments have the lowest CPA?”. Fine-tune targeting, improve bidding accuracy, and boost overall campaign performance.

Perform cross-channel analysis

Combine Bing Ads with Google Ads, Meta Ads, and other marketing platforms to identify winning strategies, compare performance, and allocate budgets more effectively across channels.

Execute changes

Pause a campaign burning budget, bump the daily budget on your best performer, or turn a paused ad group back on. All from your AI chat. No Microsoft Ads UI, no context switch.

Using Windsor.ai MCP to connect data from Bing Ads to LLMs

Supported fields: 88 metrics150 dimensions

Sending Bing Ads data into AI tools requires manual data transfer, CSV uploads, and expensive tools. Windsor MCP automates the process with the connector that collects, normalizes, and delivers your Bing Ads data to the AI platforms of your choice.

Connect your data in minutes and start querying it using natural language to reveal insights about spend efficiency, campaign performance, and audience engagement.

Available actions

Enable Campaign Activate a paused Bing Ads campaign. Provide either campaign_id or campaign_name. Reversible via pause_campaign.

Activate a paused Bing Ads campaign. Provide either campaign_id or campaign_name. Reversible via pause_campaign.

Parameters

campaign_idstringcampaign_namestring

Pause Campaign Pause an active Bing Ads campaign. Provide either campaign_id or campaign_name. Reversible via enable_campaign.

Pause an active Bing Ads campaign. Provide either campaign_id or campaign_name. Reversible via enable_campaign.

Parameters

campaign_idstringcampaign_namestring

Set Campaign Budget Set the daily budget of a Bing Ads campaign. Provide either campaign_id or campaign_name. The amount is in the account currency major unit (e.g. 50.00 means 50.00 USD on a USD account). Bing Ads only supports daily budgets at the campaign level. If the campaign uses a shared budget, the change is rejected unless apply_to_shared_budget is set to true, because it would affect every campaign sharing that budget.

Set the daily budget of a Bing Ads campaign. Provide either campaign_id or campaign_name. The amount is in the account currency major unit (e.g. 50.00 means 50.00 USD on a USD account). Bing Ads only supports daily budgets at the campaign level. If the campaign uses a shared budget, the change is rejected unless apply_to_shared_budget is set to true, because it would affect every campaign sharing that budget.

Parameters

campaign_idstringcampaign_namestringamountnumberRequiredapply_to_shared_budgetboolean

Enable Ad Group Activate a paused Bing Ads ad group. Provide either ad_group_id or ad_group_name, plus the parent campaign as campaign_id or campaign_name. Reversible via pause_ad_group.

Activate a paused Bing Ads ad group. Provide either ad_group_id or ad_group_name, plus the parent campaign as campaign_id or campaign_name. Reversible via pause_ad_group.

Parameters

ad_group_idstringad_group_namestringcampaign_idstringcampaign_namestring

Pause Ad Group Pause an active Bing Ads ad group. Provide either ad_group_id or ad_group_name, plus the parent campaign as campaign_id or campaign_name. Reversible via enable_ad_group.

Pause an active Bing Ads ad group. Provide either ad_group_id or ad_group_name, plus the parent campaign as campaign_id or campaign_name. Reversible via enable_ad_group.

Parameters

ad_group_idstringad_group_namestringcampaign_idstringcampaign_namestring

With Windsor MCP, you can ask questions like:

Which ad groups waste the most budget on low-quality clicks?
How did my Bing Ads spend and conversions change this week?
Which campaigns deliver the best ROI across all channels?
What are my top-performing keywords by cost per conversion?
Which regions or devices drive the highest CTR?
Pause any campaign with CPA above $60 over the last 7 days.
Increase the daily budget by 15% on my highest-ROI campaign this week.

Join over 25,000+ businesses that trust Windsor.ai to streamline Bing Ads to Destination integration

How to connect Bing Ads MCP by Windsor.ai

Follow this quick setup guide to connect your Bing Ads data to your preferred AI chat.

Register and log in to Windsor.ai

Create a new Windsor.ai account or log in if you already have one.

Select your data source

Choose Bing Ads as your data source and grant access to Windsor.ai.

Connect Windsor MCP to your favorite LLM

If a native connector is available for your platform, connect in one click. Otherwise, visit this guide and follow the instructions for your platform of choice.

Start analyzing your data in the LLM

Now you’re ready to ask anything about your data. For Bing Ads, your AI assistant can also pause/enable campaigns and adjust budgets straight from the chat.

FAQs

What is Bing Ads?

Bing Ads (now Microsoft Advertising) is a leading online advertising platform that allows businesses to create and manage ads across Microsoft’s search network and other partner sites. With Bing Ads, you can target specific audiences based on search behavior, location, and device.

What is Windsor MCP?

Windsor MCP (Model Context Protocol) is an AI-powered tool that connects your integrated Windsor.ai data with LLM platforms like Claude, ChatGPT, Copilot, Cursor, Gemini, and others. It allows you to ask natural language questions about your data and receive actionable insights without writing SQL or building dashboards from scratch.

For Bing Ads, your AI assistant can also execute changes.

What can I do with Windsor MCP?

Windsor MCP lets you interact with your business data directly in your favorite LLM tools. Instead of writing SQL queries, you can simply ask questions like “How did my Bing Ads spend and conversions change this week?” or “Which campaigns deliver the best ROI across all channels?”.

MCP automatically collects and normalizes data from all sources connected to your Windsor account, generating instant summaries, deep insights, and optimization recommendations.

Can I manage Bing Ads campaigns directly from AI chats?

Yes. Windsor MCP gives any MCP-compatible AI assistant, such as Claude, ChatGPT, or Microsoft Copilot, write access to Bing Ads. You can:

Enable or pause campaigns and ad groups
Set a campaign’s daily budget

Which AI agents support write actions for Bing Ads?

Write actions run through Windsor MCP, so any MCP-compatible AI client connected to it can use them, including Claude (Web, Desktop, and Code), ChatGPT, Microsoft Copilot, and Gemini Enterprise. In Gemini Enterprise, turn on Execute Action and Write actions during setup.

Is Windsor MCP free to use?

Yes. Windsor MCP is included in every Windsor.ai plan, including the free forever plan with no credit card. The free plan covers 1 connected data source; combining several sources needs a paid plan, from $19/month for 3 sources. See the pricing page.

What agents does it work with?

You can connect Windsor MCP to any AI agent compatible with MCP, including Claude Desktop, ChatGPT, Perplexity, Cursor, Gemini, etc. All get full read access and write actions, so you can pause campaigns and ad groups, and adjust budgets, directly from the chat.

Tired of manual Bing Ads data exports? Try Windsor.ai today to automate your reporting

Access your data from various sources in one place. Get started for free.

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