Connect Bing Ads to Microsoft Copilot

Windsor.ai makes 85 metrics and 146 dimensions from Microsoft Ads available in Copilot Agent across multiple report types:

• Campaign and ad performance: spend, clicks, impressions, CTR, CPC, CPM, conversions, conversion rate, ROAS, revenue, and cost per conversion at campaign, ad group, and ad level.
• Keyword intelligence: keyword performance, quality scores, expected CTR, ad relevance, landing page experience, match types, search queries, and bid estimates.
• Audience and demographic data: age group, gender, audience name and type, bid adjustments, and association-level performance breakdowns.
• Impression share and visibility: absolute top impression share, top impression share, impression share lost to budget, impression share lost to rank, and click share.
• Shopping and product data: product category, brand, condition, price, quantity bought, benchmark CTR, and product dimension performance for Microsoft Shopping campaigns.
• Geographic performance: city, state, country, postal code, metro area, and query intent location data to understand where your ads perform best.

Copilot can break down quality score, expected CTR, ad relevance, and landing page experience across all keywords and ad groups, helping you identify exactly which component is dragging performance down and prioritise fixes where they’ll have the most impact.

Connect both platforms through Windsor.ai and ask Copilot to compare CPA, ROAS, CPC, and conversion rate side by side (by campaign, keyword, device, or audience segment). It highlights where each platform is more efficient, which keywords are covered on one platform but missing on the other, and where budget reallocation would have the most impact.

Yes. Ask Copilot to surface queries driving clicks but not converting, flag irrelevant terms wasting budget, and identify high-intent queries not yet added as keywords in one prompt.

Here are examples of  more specific prompts you can use to dive deep into your Bing Ads data:

• Analyse absolute top impression share across all campaigns over the last 60 days. For campaigns with low absolute top impression share, is the loss primarily driven by budget or rank? What bid or budget changes would have the highest impact?

• Look at search query data for the last 30 days. Are there high-volume, high-intent queries triggering our ads that are not yet added as exact match keywords? Are there irrelevant queries consuming budget that should be added as negative keywords?

• Compare performance by age group and gender over the last 90 days. Are specific demographic segments delivering a significantly lower CPA or higher ROAS? Do our current bid adjustments reflect the actual performance gap between segments?

• Analyse keyword quality scores across all active ad groups. Is there a pattern between low quality scores and poor landing page experience scores? Which ad groups would benefit most from landing page improvements versus ad copy changes?

• Look at Microsoft Shopping campaign performance by product category and brand over the last 60 days. Are there product categories with high impressions and low conversion rate suggesting a pricing or listing issue? Which brands deliver the highest ROAS and are they getting proportional budget allocation?

Windsor.ai’s pricing for Microsoft Copilot data integration varies depending on the number of connected accounts and data sources. We offer absolutely transparent pricing plans for diversified business needs and budgets, along with a 30-day free trial and Windsor MCP included in every plan.

With Windsor MCP, the integration process takes a few minutes. No technical expertise or coding is required; connecting data to Copilot is simple, straightforward, and accessible to everyone.

Yes, we have helpful resources to help you get started. You can explore our official documentation and tutorials for seamless Bing Ads to Copilot Agent integration with Windsor.ai:

• Bing Ads Field Reference
• Copilot Agent Integration Documentation

Windsor.ai connects to the Bing Ads API with read-only access. This means your campaign data can be pulled for analysis in Copilot Agent, but cannot be modified, edited, or deleted through the integration. Windsor.ai is SOC 2 compliant and follows industry-standard security protocols to ensure your data is protected at every stage of the pipeline.