Connect Facebook (Meta) Ads to Perplexity

The setup takes under a minute. Connect your Facebook Ads account in the Windsor.ai dashboard, then add Windsor as a custom MCP connector in Perplexity under Settings → Connectors. Once added, your data is immediately available for querying.

Yes. Adding custom MCP connectors in Perplexity requires a Perplexity Pro subscription on your Perplexity account.

On the Windsor.ai side, you can start on the free forever plan; no credit card required. Paid Windsor plans start at $19/month if you need more data sources and accounts.

Once your Facebook Ads data is connected to Perplexity, you can:

• Ask natural-language questions about your campaigns, ad sets, and ads, and get AI-powered insights in seconds.
• Generate performance summaries on key metrics like spend, ROAS, CPM, CTR, and conversions, broken down by campaign, ad set, placement, age, gender, country, or device.
• Diagnose creative fatigue by analyzing quality ranking, engagement rate ranking, and frequency data, and catch audience saturation before it impacts your results.
• Monitor video performance across quartiles (3-second plays, ThruPlays, and average watch time) to identify which creatives hold attention and where viewers drop off.
• Identify wasted ad spend by surfacing high-frequency, low-converting ad sets, underpacing campaigns, and placements.
• Combine your ad data with Perplexity’s live web search and ask whether a CTR drop correlates with a competitor move, a platform update, or a shift in market demand.
• Connect Facebook Ads alongside 350+ other sources (Google Ads, GA4, CRM, or Shopify) to get a complete view of your customer journey and true cross-channel ad effectiveness.

Yes. Windsor.ai supports the full range of Facebook video engagement metrics, including 3-second video plays, 2-second continuous views, plays at 25%, 50%, 75%, 95%, and 100% of video length, ThruPlays (played to completion or at least 15 seconds), average watch time, and 30-second views.

Yes. Windsor.ai supports 350+ data sources, and you can query multiple sources in the same Perplexity conversation. Once both Facebook Ads and Google Ads are connected, you can ask Perplexity to compare spend, CPM, CPC, CTR, cost per conversion, and ROAS across both platforms, without merging spreadsheets or building a dashboard.

Yes. Ask Perplexity to flag ad sets where frequency is climbing above your threshold, correlate frequency increases with CTR or ROAS decline, and identify which audiences are most saturated, giving you the data you need to decide when to refresh creative or expand targeting.

Use these prompts for deeper analysis of your Facebook Ads data, uncovering patterns and strategic opportunities:

• Break down my ROAS and cost per purchase by placement, device, age, and gender for the last 30 days. Which combinations are delivering the best results and which are wasting budget?

• Show me video performance for all active ads: ThruPlay rate, average watch time, and cost per ThruPlay. Which creatives hold attention past 50% and which drop off early?

• Which Facebook Ads campaigns are driving the most new customers vs. returning customers? Cross-reference with my CRM data to see lifetime value by acquisition campaign.

• My Facebook Ads ROAS looks strong, but overall revenue is flat. Pull my Shopify orders and GA4 sessions for the same period. Is Facebook driving incremental revenue or cannibalizing organic traffic?

• Compare my Facebook Ads and Google Ads spend, ROAS, and cost per purchase for the last 30 days. Which channel is delivering better results?

Yes, we have helpful resources to help you get started. You can explore our official documentation and tutorials for seamless Facebook Ads to Perplexity integration with Windsor.ai:

• Facebook Ads Field Reference
• Perplexity Integration Documentation