Connect Facebook Page Insights to Google Sheets

You can synchronize Facebook Page Insights data into Google Sheets using the no-code connector. With, data integration is fast and efficient. The codeless connector does not require any technical skills to use. Transferring your Facebook Page Insights data to Google Sheets is effortless when you use the connector.

Connect Facebook Page Insights to Google Sheets

Why do I need Facebook Page Insights and Google Sheets integration?

Facebook Page Insights collects detailed insights about the audiences of your business’s Facebook content. When you sync the data in Google Sheets, you can analyze the data powerfully and generate ideas to drive your business goals. Connecting Facebook Page Insights to Google Sheets gives you the following benefits:


Advanced data-driven marketing strategies

Connecting Facebook Page Insights of your business to Google Sheets helps drive your marketing strategies based on data. That is because the analytics show you the engagement levels of your Facebook organic and paid content. You can analyze the demographics and geographical extractions of your audiences. Additionally, the marketing reports thus generated point to the nexus between Facebook page marketing promotions and business outcomes so you can develop data-driven marketing strategies.


Unified view of business data

Integrating Facebook Page Insights into Google Sheets helps create a unified view of your marketing and other business data. You can combine data from different Facebook pages and sources into Google Sheets. You can then analyze the data powerfully using the power tools in Google Sheets. The unified view of data results in better decisions affecting the entire business.


Automated data sharing, reports, and performance monitoring

Syncing Facebook Page Insights into Google Sheets supports data sharing, reporting, and performance monitoring automation. You can share data easily using Google Sheets and automate the data updates. You can also collaborate on the same datasets without affecting the integrity of the data because Google Sheets allows control over data editing. Using dashboard-building features in Google Sheets, you can create reporting templates for report automation and express dashboards for performance monitoring.


Enhanced business visibility and discoverability

Synchronizing Facebook Page Insights data can provide pointers for enhancing business visibility and discoverability. You can analyze content types, keywords, and activity, such as likes, comments, and shares, to understand how different content types influence engagement and business outcomes. Improving business visibility and discoverability impacts your business’s performance, including sales and brand awareness.

How to connect Facebook Page Insights to Google Sheets

It is very simple to connect Facebook Page Insights to Google sheets, it can be done in a fast and easy manner with


Connecting Facebook Page Insights Data Source to


1. Register

Register or login if you already have an account.

 2. Select your source
You need to select Facebook Page Insights as a Data Source and Grant Access to


3. Select Destination
In the Preview & Destination page select Google Sheets Data Destination and Copy your API key.


google sheets destination

Next Step:

You can choose between two options:


Option 1: Advanced and for large data volumes

  1. Click this link to install the Google Sheets add-on
  2. Go to Extension – Ad Data and Analytics by – Login
  3. Enter your API key: [your API Key] and click Login
  4. Start using the add-on in Google Sheets from the Add-ons menu in Extension – Ad Data and Analytics by – Get Data into Sheet in Google Sheets document and select your fields


Option 2: Quickstart

  • Copy the snippet below into your Google Sheet. Only works for fast queries below 60 seconds, use the add-on in case of issues.
  • The URL works as an API data feed and the fields can be adjusted with the parameters in the URL.
  • You can add any field that is available in the data sources you have added.

    =IMPORTDATA(“[your API Key]&date_preset=last_28d&fields=account_name,clicks,date&_renderer=googlesheets")

    and replace  [your API Key] with your API key. The list of selected fields must contain a date field. The fields which are listed after &fields= are simply a set of standard fields which you can customise. A full list of metrics and dimensions can be found in our Facebook Pages connector documentation. Customise the URL to your liking.




What is Facebook Page Insights?

Facebook Page Insights is an analytics solution provided by Meta to help monitor the way audiences engage with your content on business Facebook pages. The solution tracks the activities of followers and visitors on your pages, including the number of views or impressions, likes, comments, and content sharing. The information can be used to analyze customers’ purchase intent and can be linked to sales information.

What is Google Sheets?

Google Sheets is a spreadsheet program similar to Microsoft Excel, except that it is online and cloud-based. Google Sheets is also accessed for free. With Google Sheets, your business can record and store data, visualize and analyze it, and share the data and reports quickly with your audiences. Google Sheets also enables collaboration with others, such as editors or readers of your stored data.

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