Connect Google Ads to Perplexity

No. Windsor.ai has a free forever plan; no credit card required. The free plan includes 1 active data source and 1 account, which covers a single Google Ads account connected to Perplexity. If you need more sources (e.g., Google Ads, Meta Ads, GA4), paid plans start at $19/month.

Windsor.ai gives Perplexity access to 431 Google Ads metrics and 1,906 dimensions, covering every major area of campaign analysis:

• Campaign and ad group performance: impressions, clicks, CTR, average CPC, cost/spend, conversions, conversion rate, cost per conversion, ROAS, all conversions, all conversion value.
• Search and keywords: keyword text, match type, Quality Score, search impression share, absolute top impression share, and top impression share.
• Audience and segmentation dimensions: break down any metric by device (desktop, mobile, tablet), geography (country, city, region), ad network type, click type, campaign type, and campaign status.
• Budget and bidding data: cost, average CPM, average CPE, cost per all conversions, and value per conversion.
• Display and video metrics: active view impressions, active view viewability, video views, video view rate, engagement rate, and engagement for Performance Max, Discovery, and YouTube campaigns.
• Shopping campaigns: product title, brand, category, product ID, product type, and merchant center data.

Yes. With Windsor.ai, you can combine Google Ads with 350+ data sources, including Google Analytics 4, Facebook Ads, Instagram, TikTok, LinkedIn, and Shopify. This allows you to ask cross-channel questions like ‘Compare my Google Ads and Meta Ads ROAS for last month’ or ‘Which channel drove the most revenue from new customers this quarter?’.

Yes. Ask Perplexity, ‘Which campaigns have the highest spend and lowest ROAS this month?’ or ‘Show me ad groups where cost per conversion exceeds my target.’ Windsor.ai pulls live cost, conversion, and ROAS data from your Google Ads account, so Perplexity can surface underperforming campaigns, ad groups, or keywords that drain your budget.

Use these prompts to uncover in-depth insights into your advertising performance:

• Identify any campaigns where CTR dropped more than 20% week-over-week in the last 60 days but impressions stayed flat or grew. For each anomaly, show the affected ad groups and the search terms that were active during the drop period.

• For campaigns where search impression share is below 60%, break down the lost impression share by 'lost to rank' vs 'lost to budget' over the last 90 days. Correlate with Quality Score changes to identify whether the root cause is bid strategy or ad relevance.

• Compare same-day conversions vs. 30-day view-through conversions for my top 5 campaigns by spend. Identify which campaigns are most undervalued by last-click attribution and by how much.

• Find all users who clicked a Meta Ad and then converted via a Google Ads search campaign within 7 days. What was the average time between first touch and conversion, and which Google Ads campaign closed the most of these journeys?

• Using my average order value and COGS from Shopify, calculate the maximum CPC I can afford per keyword category in Google Ads while maintaining a 30% profit margin. Flag any keyword groups currently bidding above that threshold.

Yes, we have helpful resources to help you get started. You can explore our official documentation and tutorials for seamless Google Ads to Perplexity integration with Windsor.ai:

• Google Ads Field Reference
• Perplexity Integration Documentation