Connect Google Business Profile to Copilot Agent

Automatically sync your Google Business Profile data to Microsoft Copilot using the Windsor.ai connector.

Analyze local search data, reviews, and customer actions across every location, then push the fix back: reply to a review, update hours, or publish a post from the same chat.

Forget CSVs. Stop copy/paste. Connect in minutes. No code required.

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Windsor.ai is your proven Google My Business to Copilot Agent connector
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Streamline analytics with Google Business Profile to Copilot Agent integration

Connect Google Business Profile to Copilot with Windsor.ai to gain clear insights into your local search performance and quickly spot opportunities across all your locations. Explore the key benefits and use cases:

Simplify multi-location analysis

Simplify multi-location analysis

For businesses with dozens of branches, Copilot acts as a central command center. Instead of clicking through 50 individual profiles, you can ask, ‘Which 5 locations had the biggest drop in calls this week?’ to prioritize your management efforts instantly.

Discover keywords for local SEO

Discover keywords for local SEO

Copilot Agent can help you find the specific search queries that led users to your profile. Use these high-intent keywords to optimize your business description and service list.

Analyze customer sentiment at scale

Analyze customer sentiment at scale

Move beyond star ratings by using Copilot to perform bulk sentiment analysis across all reviews. The agent can identify hidden recurring complaints, such as long wait times or specific staff mentions, allowing you to address operational issues before they damage your local ranking.

Query data in natural language

Query data in natural language

Ask Copilot questions in plain language and get clear, structured answers in seconds. It interprets your Google Business Profile data and delivers actionable insights and recommendations, all through a simple conversation.

Using Windsor.ai to connect data from Google My Business to Copilot

Supported fields: 22 metrics120 dimensions

Send your Google My Business data to Microsoft Copilot without tedious manual exports or complex technical setups. Windsor.ai automatically collects, cleans, and prepares your GMB data for AI-driven analysis in minutes.

Get instant insights to improve local search performance and drive more customer actions.

Analyze data in Copilot Agent

Available actions


Create Local Post Publish a standard "What's New" post on the connected Google Business Profile location. Provide the post text, an optional publicly accessible photo URL (JPG or PNG, at least 250x250 px and 10 KB) and an optional call-to-action button. Call-to-action types: BOOK, ORDER, SHOP, LEARN_MORE, SIGN_UP (each needs cta_url) or CALL (uses the listing's phone number, no cta_url). The post can be edited afterwards via update_local_post.

Publish a standard "What's New" post on the connected Google Business Profile location. Provide the post text, an optional publicly accessible photo URL (JPG or PNG, at least 250x250 px and 10 KB) and an optional call-to-action button. Call-to-action types: BOOK, ORDER, SHOP, LEARN_MORE, SIGN_UP (each needs cta_url) or CALL (uses the listing's phone number, no cta_url). The post can be edited afterwards via update_local_post.

Parameters
summarystringRequiredphoto_urlstringcta_typestringcta_urlstringlanguage_codestring
Update Local Post Update the text, photo or call-to-action of an existing post on the connected Google Business Profile location. post_id is the trailing id from the post's resource name (the post_id field of the Local Posts table); full resource names are also accepted. Only the provided fields are changed. Call-to-action types: BOOK, ORDER, SHOP, LEARN_MORE, SIGN_UP (each needs cta_url) or CALL (uses the listing's phone number, no cta_url).

Update the text, photo or call-to-action of an existing post on the connected Google Business Profile location. post_id is the trailing id from the post's resource name (the post_id field of the Local Posts table); full resource names are also accepted. Only the provided fields are changed. Call-to-action types: BOOK, ORDER, SHOP, LEARN_MORE, SIGN_UP (each needs cta_url) or CALL (uses the listing's phone number, no cta_url).

Parameters
post_idstringRequiredsummarystringphoto_urlstringcta_typestringcta_urlstring
Reply to Review Publish the owner's reply to a customer review on the connected Google Business Profile location, or replace the existing reply. review_id comes from the review_id field of the Reviews table; full resource names are also accepted. The reply is public; replying again replaces the existing reply.

Publish the owner's reply to a customer review on the connected Google Business Profile location, or replace the existing reply. review_id comes from the review_id field of the Reviews table; full resource names are also accepted. The reply is public; replying again replaces the existing reply.

Parameters
review_idstringRequiredcommentstringRequired
Upload Photo Add a photo to the connected Google Business Profile location's gallery. Provide a publicly accessible photo URL (JPG or PNG, at least 250x250 px and 10 KB) and the gallery category it belongs to (default ADDITIONAL; COVER and PROFILE replace the current cover or profile photo).

Add a photo to the connected Google Business Profile location's gallery. Provide a publicly accessible photo URL (JPG or PNG, at least 250x250 px and 10 KB) and the gallery category it belongs to (default ADDITIONAL; COVER and PROFILE replace the current cover or profile photo).

Parameters
photo_urlstringRequiredcategorystring
Update Location Info Update the business description, website URL and/or primary phone number of the connected Google Business Profile location. Only the provided fields are changed. Edits may be reviewed by Google before they appear on the listing.

Update the business description, website URL and/or primary phone number of the connected Google Business Profile location. Only the provided fields are changed. Edits may be reviewed by Google before they appear on the listing.

Parameters
descriptionstringwebsite_urlstringprimary_phonestring
Update Service Items Replace the full list of service items (services offered) on the connected Google Business Profile location. Each item is either structured — a Google-predefined service_type_id valid for one of the location's categories — or free-form — a category_id plus a custom display_name; both take an optional description and price. This replaces all existing service items: to keep current ones, read the location_service_items field first and resend them together with the changes. Google removes duplicate items automatically.

Replace the full list of service items (services offered) on the connected Google Business Profile location. Each item is either structured — a Google-predefined service_type_id valid for one of the location's categories — or free-form — a category_id plus a custom display_name; both take an optional description and price. This replaces all existing service items: to keep current ones, read the location_service_items field first and resend them together with the changes. Google removes duplicate items automatically.

Parameters
service_itemsarrayRequired
Update Categories Set the primary category and the full list of additional categories of the connected Google Business Profile location. Category ids are stable Google ids like 'gcid:plumber' (accepted with or without the 'categories/' prefix); current values appear in the location_primary_category_id and location_additional_categories fields. Replaces all existing categories — omitting additional_category_ids removes every additional category. Category changes may be reviewed by Google and can in some cases trigger re-verification of the listing.

Set the primary category and the full list of additional categories of the connected Google Business Profile location. Category ids are stable Google ids like 'gcid:plumber' (accepted with or without the 'categories/' prefix); current values appear in the location_primary_category_id and location_additional_categories fields. Replaces all existing categories — omitting additional_category_ids removes every additional category. Category changes may be reviewed by Google and can in some cases trigger re-verification of the listing.

Parameters
primary_category_idstringRequiredadditional_category_idsarray
Update Service Area Replace the service area (the list of places the business serves) of the connected Google Business Profile location, and whether the business serves customers only at their locations or also at its own address. Replaces all existing places: to keep current ones, read the location_service_area field first and resend them together with the changes. Google caps the service area at 20 places.

Replace the service area (the list of places the business serves) of the connected Google Business Profile location, and whether the business serves customers only at their locations or also at its own address. Replaces all existing places: to keep current ones, read the location_service_area field first and resend them together with the changes. Google caps the service area at 20 places.

Parameters
business_typestringRequiredplacesarrayRequired
Update Attributes Update and/or remove individual attributes (e.g. amenities, payment options, appointment links) of the connected Google Business Profile location. Only the attributes named in the request are touched — unlike the other update actions, the rest of the set is left as is. Currently set attributes can be audited via the location_attributes field; Google rejects attributes that are not available for the location's categories.

Update and/or remove individual attributes (e.g. amenities, payment options, appointment links) of the connected Google Business Profile location. Only the attributes named in the request are touched — unlike the other update actions, the rest of the set is left as is. Currently set attributes can be audited via the location_attributes field; Google rejects attributes that are not available for the location's categories.

Parameters
attributesarrayunset_attribute_idsarray
Update Address Replace the storefront address of the connected Google Business Profile location. WARNING: changing the address can put the listing back into Google's re-verification flow, which may unpublish it until the business verifies again — the action refuses to run unless acknowledge_reverification_risk is set to true, which requires the end user's explicit approval. The whole address is replaced: provide every part the listing should keep (current values are in the location_address_* fields).

Replace the storefront address of the connected Google Business Profile location. WARNING: changing the address can put the listing back into Google's re-verification flow, which may unpublish it until the business verifies again — the action refuses to run unless acknowledge_reverification_risk is set to true, which requires the end user's explicit approval. The whole address is replaced: provide every part the listing should keep (current values are in the location_address_* fields).

Parameters
region_codestringRequiredaddress_linesarrayRequiredlocalitystringpostal_codestringadministrative_areastringacknowledge_reverification_riskboolean
Set Regular Hours Set the weekly opening hours of the connected Google Business Profile location. Provide one period per continuous open span (a day may have several, e.g. before and after a lunch break; days with no period are shown as closed). For 24-hour opening use 00:00 to 24:00. Replaces all existing regular hours.

Set the weekly opening hours of the connected Google Business Profile location. Provide one period per continuous open span (a day may have several, e.g. before and after a lunch break; days with no period are shown as closed). For 24-hour opening use 00:00 to 24:00. Replaces all existing regular hours.

Parameters
periodsarrayRequired
Set Special Hours Set exceptional opening hours of the connected Google Business Profile location for specific dates (holidays, events). Each period is a date that is either fully closed or open for the given time span. Replaces all existing special hours, so include every upcoming exceptional date in one call; regular hours are not affected.

Set exceptional opening hours of the connected Google Business Profile location for specific dates (holidays, events). Each period is a date that is either fully closed or open for the given time span. Replaces all existing special hours, so include every upcoming exceptional date in one call; regular hours are not affected.

Parameters
periodsarrayRequired
Set Open Status Mark the connected Google Business Profile location as OPEN or CLOSED_TEMPORARILY (e.g. for renovations). A temporarily closed location stays on Google with a "Temporarily closed" label. Reversible by calling this action with the other status.

Mark the connected Google Business Profile location as OPEN or CLOSED_TEMPORARILY (e.g. for renovations). A temporarily closed location stays on Google with a "Temporarily closed" label. Reversible by calling this action with the other status.

Parameters
statusstringRequired
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How to connect Google Business Profile to Copilot Agent with Windsor.ai

Explore our step-by-step guide to integrate your Google Business Profile data into Copilot with the Windsor.ai connector.

1

Connect data source in Windsor.ai dashboard

Connect your Google My Business to Windsor.ai. Select the necessary account(s) you want to pull data from and click “Next.”

Google Business Profile data source
Google Business Profile data source
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Analyze data in Copilot Agent

FAQs

How does Copilot access my Google My Business data?

It connects via the Windsor.ai connector, which uses the official Google Business Profile API to securely fetch your metrics, reviews, and post performance data into Copilot Agent, and to send your changes back.

Tired of manual Google My Business data exports? Try Windsor.ai today to automate your reporting

Access your data from various sources in one place. Get started for free.
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