Connect Google Business Profile to Lovable
Automatically sync your Google Business Profile data to Lovable using the Windsor.ai connector.
Build custom local search analytics apps in Lovable with a single prompt. Track impressions, reviews, and customer actions across all your locations to grow your local presence.
Forget CSVs. Stop copy/paste. Connect data in minutes. No code required.
Unlock deeper insights with Google Business Profile data in Lovable
Windsor MCP pulls your live GBP data straight into Lovable, so your analysis takes seconds, not hours. Explore key use cases below:
Identify peak visibility days
Compare daily impressions across Search and Maps to pinpoint which days of the week your profile gets the most exposure. Use this to time local posts and promotions when your audience is already looking.
Monitor review score trends
Pull average star rating by month for each location and surface any drops before they compound. Get the full text of low-rated reviews grouped by theme so you can respond systematically.
Find untapped search keywords
Combine Google Business Profile with Google Ads via Windsor.ai to extract the exact terms people searched to find your listing, ranked by monthly search volume. Spot high-volume keywords you’re not yet bidding on and turn free discovery intent into paid conversions.
Track booking and order volume
Measure business bookings and food orders flowing through your GBP profile week-over-week. Correlate spikes with specific posts or promotions to replicate what drove them.
Compare all your locations in one place
Analyze multiple Google Business Profile locations in custom Lovable dashboards. Get a side-by-side view of impressions, calls, direction requests, and review scores across all your locations, without manual data wrangling or jumping between tools.
Using Windsor.ai to connect data from Google Business Profile to Lovable
Connecting Google Business Profile data into Lovable usually requires manual exports, data cleanup, or expensive third-party tools. Windsor.ai removes this friction with an MCP connector that automatically pulls, normalizes, and streams your impressions, clicks, direction requests, search keywords, and review data into Lovable.
Ask questions in plain language and build live dashboards for your entire local presence in seconds.
Available actions
Create Local Post Publish a standard "What's New" post on the connected Google Business Profile location. Provide the post text, an optional publicly accessible photo URL (JPG or PNG, at least 250x250 px and 10 KB) and an optional call-to-action button. Call-to-action types: BOOK, ORDER, SHOP, LEARN_MORE, SIGN_UP (each needs cta_url) or CALL (uses the listing's phone number, no cta_url). The post can be edited afterwards via update_local_post.
Publish a standard "What's New" post on the connected Google Business Profile location. Provide the post text, an optional publicly accessible photo URL (JPG or PNG, at least 250x250 px and 10 KB) and an optional call-to-action button. Call-to-action types: BOOK, ORDER, SHOP, LEARN_MORE, SIGN_UP (each needs cta_url) or CALL (uses the listing's phone number, no cta_url). The post can be edited afterwards via update_local_post.
Update Local Post Update the text, photo or call-to-action of an existing post on the connected Google Business Profile location. post_id is the trailing id from the post's resource name (the post_id field of the Local Posts table); full resource names are also accepted. Only the provided fields are changed. Call-to-action types: BOOK, ORDER, SHOP, LEARN_MORE, SIGN_UP (each needs cta_url) or CALL (uses the listing's phone number, no cta_url).
Update the text, photo or call-to-action of an existing post on the connected Google Business Profile location. post_id is the trailing id from the post's resource name (the post_id field of the Local Posts table); full resource names are also accepted. Only the provided fields are changed. Call-to-action types: BOOK, ORDER, SHOP, LEARN_MORE, SIGN_UP (each needs cta_url) or CALL (uses the listing's phone number, no cta_url).
Reply to Review Publish the owner's reply to a customer review on the connected Google Business Profile location, or replace the existing reply. review_id comes from the review_id field of the Reviews table; full resource names are also accepted. The reply is public; replying again replaces the existing reply.
Publish the owner's reply to a customer review on the connected Google Business Profile location, or replace the existing reply. review_id comes from the review_id field of the Reviews table; full resource names are also accepted. The reply is public; replying again replaces the existing reply.
Upload Photo Add a photo to the connected Google Business Profile location's gallery. Provide a publicly accessible photo URL (JPG or PNG, at least 250x250 px and 10 KB) and the gallery category it belongs to (default ADDITIONAL; COVER and PROFILE replace the current cover or profile photo).
Add a photo to the connected Google Business Profile location's gallery. Provide a publicly accessible photo URL (JPG or PNG, at least 250x250 px and 10 KB) and the gallery category it belongs to (default ADDITIONAL; COVER and PROFILE replace the current cover or profile photo).
Update Location Info Update the business description, website URL and/or primary phone number of the connected Google Business Profile location. Only the provided fields are changed. Edits may be reviewed by Google before they appear on the listing.
Update the business description, website URL and/or primary phone number of the connected Google Business Profile location. Only the provided fields are changed. Edits may be reviewed by Google before they appear on the listing.
Update Service Items Replace the full list of service items (services offered) on the connected Google Business Profile location. Each item is either structured — a Google-predefined service_type_id valid for one of the location's categories — or free-form — a category_id plus a custom display_name; both take an optional description and price. This replaces all existing service items: to keep current ones, read the location_service_items field first and resend them together with the changes. Google removes duplicate items automatically.
Replace the full list of service items (services offered) on the connected Google Business Profile location. Each item is either structured — a Google-predefined service_type_id valid for one of the location's categories — or free-form — a category_id plus a custom display_name; both take an optional description and price. This replaces all existing service items: to keep current ones, read the location_service_items field first and resend them together with the changes. Google removes duplicate items automatically.
Update Categories Set the primary category and the full list of additional categories of the connected Google Business Profile location. Category ids are stable Google ids like 'gcid:plumber' (accepted with or without the 'categories/' prefix); current values appear in the location_primary_category_id and location_additional_categories fields. Replaces all existing categories — omitting additional_category_ids removes every additional category. Category changes may be reviewed by Google and can in some cases trigger re-verification of the listing.
Set the primary category and the full list of additional categories of the connected Google Business Profile location. Category ids are stable Google ids like 'gcid:plumber' (accepted with or without the 'categories/' prefix); current values appear in the location_primary_category_id and location_additional_categories fields. Replaces all existing categories — omitting additional_category_ids removes every additional category. Category changes may be reviewed by Google and can in some cases trigger re-verification of the listing.
Update Service Area Replace the service area (the list of places the business serves) of the connected Google Business Profile location, and whether the business serves customers only at their locations or also at its own address. Replaces all existing places: to keep current ones, read the location_service_area field first and resend them together with the changes. Google caps the service area at 20 places.
Replace the service area (the list of places the business serves) of the connected Google Business Profile location, and whether the business serves customers only at their locations or also at its own address. Replaces all existing places: to keep current ones, read the location_service_area field first and resend them together with the changes. Google caps the service area at 20 places.
Update Attributes Update and/or remove individual attributes (e.g. amenities, payment options, appointment links) of the connected Google Business Profile location. Only the attributes named in the request are touched — unlike the other update actions, the rest of the set is left as is. Currently set attributes can be audited via the location_attributes field; Google rejects attributes that are not available for the location's categories.
Update and/or remove individual attributes (e.g. amenities, payment options, appointment links) of the connected Google Business Profile location. Only the attributes named in the request are touched — unlike the other update actions, the rest of the set is left as is. Currently set attributes can be audited via the location_attributes field; Google rejects attributes that are not available for the location's categories.
Update Address Replace the storefront address of the connected Google Business Profile location. WARNING: changing the address can put the listing back into Google's re-verification flow, which may unpublish it until the business verifies again — the action refuses to run unless acknowledge_reverification_risk is set to true, which requires the end user's explicit approval. The whole address is replaced: provide every part the listing should keep (current values are in the location_address_* fields). Google locates the new address on the map itself and rejects one it cannot geocode (PIN_DROP_REQUIRED), e.g. landmark-style lines such as 'Near X'; when the business has not moved, keep_map_pin=true keeps the listing's current map pin instead. The API cannot place a new pin. Google may normalise the stored address (line order, casing). Use validate_only=true to check an address without changing it.
Replace the storefront address of the connected Google Business Profile location. WARNING: changing the address can put the listing back into Google's re-verification flow, which may unpublish it until the business verifies again — the action refuses to run unless acknowledge_reverification_risk is set to true, which requires the end user's explicit approval. The whole address is replaced: provide every part the listing should keep (current values are in the location_address_* fields). Google locates the new address on the map itself and rejects one it cannot geocode (PIN_DROP_REQUIRED), e.g. landmark-style lines such as 'Near X'; when the business has not moved, keep_map_pin=true keeps the listing's current map pin instead. The API cannot place a new pin. Google may normalise the stored address (line order, casing). Use validate_only=true to check an address without changing it.
Set Regular Hours Set the weekly opening hours of the connected Google Business Profile location. Provide one period per continuous open span (a day may have several, e.g. before and after a lunch break; days with no period are shown as closed). For 24-hour opening use 00:00 to 24:00. Replaces all existing regular hours.
Set the weekly opening hours of the connected Google Business Profile location. Provide one period per continuous open span (a day may have several, e.g. before and after a lunch break; days with no period are shown as closed). For 24-hour opening use 00:00 to 24:00. Replaces all existing regular hours.
Set Special Hours Set exceptional opening hours of the connected Google Business Profile location for specific dates (holidays, events). Each period is a date that is either fully closed or open for the given time span. Replaces all existing special hours, so include every upcoming exceptional date in one call; regular hours are not affected.
Set exceptional opening hours of the connected Google Business Profile location for specific dates (holidays, events). Each period is a date that is either fully closed or open for the given time span. Replaces all existing special hours, so include every upcoming exceptional date in one call; regular hours are not affected.
Set Open Status Mark the connected Google Business Profile location as OPEN or CLOSED_TEMPORARILY (e.g. for renovations). A temporarily closed location stays on Google with a "Temporarily closed" label. Reversible by calling this action with the other status.
Mark the connected Google Business Profile location as OPEN or CLOSED_TEMPORARILY (e.g. for renovations). A temporarily closed location stays on Google with a "Temporarily closed" label. Reversible by calling this action with the other status.
How to connect Google Business Profile to Lovable with Windsor.ai
Explore our video tutorial and a step-by-step guide to integrate your Google Business Profile data into Lovable with the Windsor.ai connector.
Select custom connector in Lovable
In Lovable, open Connectors and select Custom MCP.
Add MCP server
Enter the following details:
- Name: Windsor.ai
- URL: https://mcp.windsor.ai/
Click Add & Authorize to save the connector and authorize access to Windsor.ai.
Authorize and start querying your data
Once added, Windsor will appear in your list of connectors. Enable Always allow permissions for faster access.
Open a new chat and start querying your connected data.
FAQs
What can I do with Google Business Profile data in Lovable?
Once your Google Business Profile data is in Lovable, you can:
- Track local visibility: See how many people found your business on Google Search and Maps, broken down by desktop vs. mobile.
- Analyze customer actions: Measure call clicks, website clicks, and direction requests to understand what drives real-world intent.
- Monitor reviews: Pull star ratings, review counts, and individual review text to stay on top of your reputation.
- Identify search terms: See the exact keywords people used to find your listing and spot new content or ad opportunities.
- Evaluate local posts: Check which posts drove CTA clicks and compare performance across STANDARD, EVENT, OFFER, and ALERT post types.
- Compare locations: If you manage multiple locations, benchmark impressions and actions side by side across all of them.
Can I connect multiple Google Business Profile locations at once?
Yes. Windsor.ai pulls data across all locations in your account, with location_id, location_title, and location_address_* fields available per row, so you can filter, group, and compare any set of locations in Lovable.
Can I combine Google Business Profile data with other sources in Lovable?
Yes. Windsor MCP lets you blend GBP data with 350+ data sources like Google Ads, GA4, Facebook Ads, or TikTok in the same Lovable session. Ask questions like ‘Did my Google Ads spend lift direction requests at my NYC location this quarter?’ and get cross-channel insights instantly.
Can I analyze my Google Business Profile review sentiment in Lovable?
Yes. Windsor pulls the full review_comment text, star rating, reviewer name, create/update timestamps, and your reply text. In Lovable, you can ask the AI to summarize sentiment trends, flag negative reviews from a specific period, identify recurring complaint themes, or generate draft replies.
Can I build a Google Business Profile dashboard in Lovable with Windsor.ai?
Yes. Once your GBP data flows through Windsor MCP, just describe what you want in plain language, and Lovable builds the dashboard. You can refine it with follow-up prompts, then publish it as a shareable web app your whole team can access, no manual exports or dev work required.
What prompts can I use to analyze my Google Business Profile data in Lovable?
Beyond basic performance summaries, you can use more advanced, specific prompts to uncover deeper insights. For example:
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For each of my locations over the past 90 days, build a funnel showing: total impressions, website clicks, call clicks, and direction requests. Calculate the drop-off rate at each stage and rank locations by overall conversion efficiency.
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Compare mobile Search impressions vs. desktop Search impressions month-over-month for the past 6 months across all locations. Identify any locations where mobile share is declining; those may need mobile-specific profile optimizations.
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Pull all search keywords from the last 3 months. For keywords with high search_keyword_value but low corresponding direction requests or website clicks, flag them as visibility-without-action terms. These are my biggest GBP conversion leakage points.
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Analyze all review comments from the past 12 months. Identify the 5 most frequently mentioned positive themes and the 5 most frequently mentioned negative themes. Show how average star rating has trended month-by-month. Flag any months where rating dropped by more than 0.3 stars.
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Analyze all local posts from the past 6 months. Correlate post topic type (STANDARD, EVENT, OFFER, ALERT) and CTA type (BOOK, ORDER, CALL, LEARN_MORE, SIGN_UP) with CTA click volume. Which combination of post type + CTA type drives the highest click rate, and at what day of week posts were published when performance peaked?
Do you have helpful links to get started with integrating Google Business Profile and Lovable using Windsor.ai?
Yes, we have helpful resources to help you get started. You can explore our official documentation and tutorials for seamless Google Business Profile to Lovable integration with Windsor.ai:
Tired of manual Google Business Profile data exports? Try Windsor.ai today to automate your reporting

