Connect Google Merchant Center to Google Sheets

Bring your Google Merchant Center data into Google Sheets with Windsor.ai, so your sheets read live product and performance data.

Pick the Google Merchant Center fields you need, and Windsor.ai keeps them flowing without a CSV export in between.

Forget CSVs. Stop copy/paste. Connect in minutes. No code required.

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Windsor.ai is your proven Google Merchant Center to Google Sheets connector

Get your Google Merchant Center data into Google Sheets

Google Merchant Center is connected once in Windsor.ai, and these are the use cases the fields support:

Find products that get no clicks

Product Impressions next to Product Clicks and Product CTR per Product Title shows which products are shown often and rarely clicked.

Check prices against the market

Product Price next to Product Benchmark Price and Product Price Gap shows which products cost more than other sellers charge for the same product.

Watch product approvals

Disapproved Product Count and Pending Product Count by Product Status Country show where products are not approved to show.

Using Windsor.ai to connect data from Google Merchant Center to Google Sheets

Supported fields: 33 metrics108 dimensions

Windsor.ai moves your Google Merchant Center fields into Google Sheets on a connection you set up once, so the sheets stay on live records rather than a CSV someone exported last week.

Pick the fields you need and Windsor.ai handles the rest.

With Windsor.ai, your spreadsheet can:

List the 20 products with the most Product Impressions last month and the lowest Product CTR, with Product Title and Product Price.
Which products have a Product Price Gap above 10%? Show Product Title, Product Price and Product Benchmark Price.
Show Disapproved Product Count and Pending Product Count by Product Status Country.
Sum Product Clicks and Product Conversions by Product Brand for the last 30 days.
Which products are out of stock by Product Availability but still had Product Clicks last week?

Join over 25,000+ businesses that trust Windsor.ai to streamline Google Merchant Center to Google Sheets integration

How to connect Google Merchant Center to Google Sheets with Windsor.ai

Explore a step-by-step guide to integrate your Google Merchant Center data into Google Sheets with the Windsor.ai connector.

Register and log in to Windsor.ai

Create a new Windsor.ai account or log in if you already have one.

Select your data source

Choose Google Merchant Center as your data source, click Sign in with Google, and allow access with the Google account that manages your Merchant Center account. Then select the account you want to use.

Google Merchant Center data source windsor

Select your destination

Set Google Sheets as the destination for your data.

Select the reporting fields

Choose the Google Merchant Center fields you want to show in your spreadsheet.

Follow the setup instructions to complete the integration

Depending on the integration method you choose, set up the connection by following the prescribed steps, whether through an extension or directly via an in-app destination task.

FAQs

What is Google Merchant Center?

Google Merchant Center is Google’s tool for listing products on Google. Online stores use it to upload their product data, so the products can appear in Shopping ads and free listings across Google Search, Shopping, Images and YouTube.

What Google Merchant Center data can I load into Google Sheets?

Windsor.ai gives access to 141 Google Merchant Center fields. These are the groups; the Google Merchant Center field reference lists all of them:

Products: Product Title, Product Brand, Product Price, Product Sale Price, Product Availability, Product Condition, Product GTIN.
Categories and labels: Product Category Level 1 to Product Category Level 5, Product Type Level 1, Product Custom Label 0 to Product Custom Label 4.
Performance: Product Clicks, Product Impressions, Product CTR, Product Conversions, Product Conversion Rate, Product Performance Date.
Product status: Active Product Count, Disapproved Product Count, Pending Product Count, Expiring Product Count, Product Status Country.
Prices: Product Benchmark Price, Product Price Gap, Product Suggested Price, Product Click Uplift, Product Conversion Uplift.
Competitive visibility: Competitive Visibility Competitor Domain, Competitive Visibility Competitor Relative Visibility, Competitive Visibility Competitor Higher Position Rate, Competitive Visibility Top Merchant Domain, Your Domain Visibility Trend.

How does Windsor.ai load Google Merchant Center data into Google Sheets?

Windsor.ai sends your chosen Google Merchant Center fields straight into a sheet, either through the Google Sheets add-on or through an in-app destination task. You can set it to refresh on a schedule.

Can I combine Google Merchant Center data with other sources in my sheets?

Yes. Windsor.ai supports 350+ data sources, so Google Merchant Center data can sit next to other connected sources in the same sheets. For example, put Google Ads Cost and Conversion value by Product item id next to the Product Price and Product Availability of the same products in Merchant Center.

Do I need to code to connect Google Merchant Center to Google Sheets?

No. You connect Google Merchant Center in the Windsor.ai dashboard, pick the fields you want, and Windsor.ai handles the transfer.

How much does it cost to integrate Google Merchant Center with Google Sheets using Windsor.ai?

The free forever plan covers 1 data source, so connecting Google Merchant Center on its own costs nothing and needs no credit card. Combining Google Merchant Center with other sources needs a paid plan: $19/month for 3 sources or $99/month for 7. See the pricing page.

Do you have helpful links to get started with Google Merchant Center and Google Sheets?

Yes. These are the resources to start with for the Google Merchant Center to Google Sheets integration:

Tired of manual Google Merchant Center data exports? Try Windsor.ai today to work on live data

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