Similarweb MCP for AI Insights

Send your Similarweb data to the AI chat you already use with Windsor MCP.

Windsor.ai connects Similarweb once, and your website traffic and keyword data become available to ask about in ChatGPT, Claude, Gemini and other MCP-compatible clients.

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Windsor.ai is your proven Similarweb to Windsor MCP connector

Get your Similarweb data into the AI chat you already use

Similarweb is connected once in Windsor.ai, and these are the use cases the fields support:

Track traffic trends

Traffic and Engagement Visits, Unique Visitors and Average Visit Duration by Month show how traffic to the domain changes.

Compare marketing channels

Marketing Channel Visits and Marketing Channel Bounce Rate per Marketing Channel show which channels bring visits and how those visitors engage.

Review search keywords

Keyword Clicks, Keyword Position and Top URL per keyword show which searches send traffic and which page ranks for each.

Check AI visibility

Prompt, LLM, Sentiment, Brands Mentioned and Citations show how AI platforms describe your brand and which pages they cite.

Using Windsor.ai MCP to connect data from Similarweb to LLMs

Supported fields: 65 metrics57 dimensions

Without Windsor.ai, getting Similarweb records into an AI chat means an export and an upload every time you want to ask something. Windsor MCP connects Similarweb once and the AI chat reads the live records instead.

Connect in minutes, then ask about your website traffic, marketing channel, keyword, audience and AI visibility data.

With Windsor MCP, you can ask your AI chat to:

Show Traffic and Engagement Visits, Unique Visitors, Website Bounce Rate and Pages Per Visit by Week for the last 4 weeks.
Break down Marketing Channel Visits by Marketing Channel for last month, with the Marketing Channel Bounce Rate for each channel.
List the 20 keywords with the most Keyword Clicks last month, with Keyword Position, Traffic Share and Top URL.
Which countries send the most visits? Show Geography Country Name, Geography Visits, Geography Share and Geography Bounce Rate for last month.
For my tracked prompts, show each Prompt with the LLM, Sentiment and Brands Mentioned.

Join 40,000+ businesses that trust Windsor.ai to streamline Similarweb to Windsor MCP integration

How to connect Similarweb MCP by Windsor.ai

Explore a step-by-step guide to connect your Similarweb data to the AI chat you use with Windsor MCP.

Register and log in to Windsor.ai

Create a new Windsor.ai account or log in if you already have one.

Connect your Similarweb account

Choose Similarweb as your data source and enter the domain to analyze (for example example.com) and your Similarweb API key. To create the key, go to Settings > Account > Data Tools in Similarweb, select REST API and generate a new key. For prompt tracking, also enter the ID of an AI Brand Visibility campaign. Then click Add Account.

Connect Windsor MCP to your favorite LLM

Connect Windsor MCP to the AI chat you use. Open the Windsor MCP documentation and follow the instructions for your platform.

Start analyzing your Similarweb data in the LLM

You can now ask questions about your Similarweb data in the AI chat you connected.

FAQs

What is Windsor.ai's Similarweb MCP?

Similarweb is a digital data company. It estimates traffic, marketing channels, search keywords and audience data for websites, your own and your competitors’, and tracks how AI platforms such as ChatGPT, Gemini and Perplexity mention brands. Through Windsor MCP, ChatGPT, Claude, Gemini or another MCP-compatible AI chat reads your website traffic, marketing channel, keyword, audience and AI visibility data, so you can ask about them in plain language instead of exporting a file first. Traffic numbers are Similarweb estimates. Similar Sites Affinity and Keyword Competitor Score always cover the last 3 months. The prompt tracking fields need an AI Brand Visibility campaign ID.

What Similarweb data can my AI chat use through Windsor MCP?

Windsor.ai gives access to 122 Similarweb fields. These are the groups; the Similarweb field reference lists all of them:

Traffic and engagement: Traffic and Engagement Visits, Unique Visitors, Traffic and Engagement Page Views, Average Visit Duration, Pages Per Visit, Website Bounce Rate, New Website Users, Returning Users.
Marketing channels and referrals: Marketing Channel, Marketing Channel Visits, Marketing Channel Bounce Rate, Referral Domain, Referral Visits, Referral Share, Ad Network Name, Ad Network Share, PPC Spend.
Keywords and landing pages: Keyword or Keyword Group, Keyword Clicks, Keyword Position, Traffic Share, Top URL, Primary Intent, Landing Page URL (search traffic), Landing Page Search Clicks, Landing Page Top Keyword.
Competitors and rankings: Similar Sites Domain, Similar Sites Affinity, Competitor Domain URL, Keyword Competitor Shared Keywords, Country Rank, Category Rank.
Audience: Geography Country Name, Geography Visits, Geography Share, Demographics Female Share, Demographics Male Share, Demographics Age 25-34 Share, Audience Interest Domain, Total Deduplicated Audience.
AI prompt tracking: Prompt, LLM, Prompt Response, Brands Mentioned, Citations, Sentiment, Topics.
Date and account: Date, Week, Month, Year, Domain, Device Type, Account Name.

What can I ask my AI chat about my Similarweb data?

These prompts name the fields to use, so the answer comes back on your own records:

Show Traffic and Engagement Visits, Unique Visitors, Website Bounce Rate and Pages Per Visit by Week for the last 4 weeks.

Break down Marketing Channel Visits by Marketing Channel for last month, with the Marketing Channel Bounce Rate for each channel.

List the 20 keywords with the most Keyword Clicks last month, with Keyword Position, Traffic Share and Top URL.

Which countries send the most visits? Show Geography Country Name, Geography Visits, Geography Share and Geography Bounce Rate for last month.

Can my AI chat change my Similarweb data?

No. The Similarweb connector is read-only. Your AI chat can read your Similarweb records through Windsor MCP and cannot create, edit or delete anything in Similarweb. The write actions list shows the sources Windsor.ai can make changes in.

Can I combine Similarweb data with other sources through Windsor MCP?

Yes. Windsor.ai supports 350+ data sources, so you can connect Similarweb alongside tools such as GA4, Google Search Console or Google Ads and ask about them together. For example, put Similarweb Traffic and Engagement Visits by Month next to GA4 Sessions for the same domain and months, to compare the Similarweb estimate with the traffic you measure yourself.

Do I need to code to connect Similarweb to Windsor MCP?

No. Connect Similarweb in Windsor.ai, add Windsor MCP to your AI chat, and sign in. After that you ask in plain language.

How much does it cost to integrate Similarweb with Windsor MCP using Windsor.ai?

The free forever plan covers 1 data source, so connecting Similarweb on its own costs nothing and needs no credit card. Combining Similarweb with other sources needs a paid plan: $19/month for 3 sources or $99/month for 7. The AI chat you connect is billed separately by its own provider. See the pricing page.

Do you have helpful links to get started with Similarweb and Windsor MCP?

Yes. These are the resources to start with for the Similarweb to Windsor MCP integration:

Tired of manual Similarweb data exports? Try Windsor.ai today to work on live data

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