Attribution Modeling Archives

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11 Best Attribution Models for You to Try

Matthias Kraaz
January 12, 2019October 9, 2024

Solving Marketing Challenges by Marketing Attribution like playing chess

10 Marketing Challenges Solved by Marketing Attribution [with BONUS]

Matthias Kraaz
December 27, 2018October 28, 2023

The True Cost of a Click

The True Cost of a Click

Matthias Kraaz
January 3, 2018October 10, 2023

markov_attribution_model

Traditional Media In A Duopolistic Information Age: Tamedia and Admeira’s Struggle for Relevance

Niklas Kolster
October 2, 2017October 5, 2020