How kreativkarussell replaced fragmented, manual reporting processes with a scalable, automated data pipeline by implementing Windsor.ai's native Looker Studio connectors.
Data sources:
Destinations:
Hours saved per week from manual data aggregation, transformation, and reporting
25+Data is automatically ingested from multiple platforms and fed into Looker Studio dashboards that refresh every
12 hrsKey outcomes:
- Automated data ingestion across five major marketing platforms, saving up to 25 hours per week previously spent on manual exports
- 100% elimination of manual reporting workflows in Looker Studio for client performance summaries through fully integrated pipelines via native connectors
- Real-time KPI dashboards for clients are now deployed in Looker Studio within minutes, leveraging standardized templates and dynamic data feeds
- Centralized cross-channel data architecture, enabling faster, data-driven decision-making and holistic performance analysis across platforms
About the client
kreativkarussell.de is a digital marketing agency that supports global clients across various industries, including e-commerce and B2B services. They’re a Shopify and Google Premium Partner, specializing in delivering tailored digital strategies that align with each client’s unique business model, which requires a robust and flexible data analytics infrastructure.
Challenges
As the agency scaled its portfolio of clients and diversified campaign strategies, its reporting infrastructure began to show limitations. Thus, the team has faced several critical operational and analytical challenges:
- Data silos: The lack of centralized data system meant fragmented insights, delaying decision-making and undermining campaign optimization.
- Complete overhaul of tool stack: kreativkarussell underwent a significant restructuring, which included a complete change of the previous tool stack, aiming to improve the comprehensive combination of data sources.
- Client-specific reporting needs: Standard analytics tools were insufficient to support the granular, customized reports required by clients with different digital business models (e.g., B2B lead gen vs. DTC eCommerce).
The kreativkarussell team recognized the need for an automated data integration and scalable reporting solution that could unify multi-platform data sources and deliver up-to-date, customizable insights for their clients in auto-refreshing Looker Studio dashboards.
Solutions
To centralize and streamline their data workflows, kreativkarussell.de implemented Windsor.ai as their ETL (extract, transform, load) solution. The key features that they selected Windsor.ai were the following:
| Windsor.ai capability | Benefit to kreativkarussell.de |
|---|---|
| 325+ pre-built connectors (including Meta, Google Ads, Bing, Pinterest, LinkedIn) | Unified access to all advertising and analytics platforms with no custom scripts required |
| Google Looker Studio integration via native connectors | Native destination for real-time dashboards tailored to each client |
| Automated incremental refresh with schema awareness | Reliable data pipelines that automatically adjust to platform API changes |
| Fast data syncs and freshness settings | Near real-time availability of performance data across platforms |
Results
By automating their omnichannel data workflows with Windsor.ai, kreativkarussell achieved these significant operational and strategic benefits:
- Precision in client reporting: Analysts now deliver customized reports based on each client’s business objectives—e.g., lead generation for B2B vs. ROAS for e-commerce.
- Cross-channel insight delivery: Unified data from all platforms into a single dashboard helps clients understand campaign performance holistically.
- Improved operational efficiency: The team significantly reduced manual tasks, redirecting analyst hours toward strategy and testing.
- Enhanced data governance: Schema-aware pipelines minimize dashboard outages and ensure continuous data availability even as external platforms’ APIs evolve.
- Responsive support: Windsor.ai’s support team consistently delivers fast, actionable responses, helping the team maintain reporting continuity.
Final takeaway
By implementing Windsor.ai, kreativkarussell.de replaced fragmented, manual reporting processes with a scalable, automated data pipeline. With centralized access to cross-platform marketing data and real-time dashboards in Looker Studio, the agency now delivers more precise, client-specific insights while significantly reducing analyst workload.
The result is a faster, more reliable reporting infrastructure that empowers smarter decisions and stronger campaign performance both for the agency and its customers.
Curious what Windsor.ai can do for your team?
Start your free 30-day trial: https://onboard.windsor.ai/, or book a demo: https://calendly.com/windsorai/guided-onboarding.