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Stream all your data from AppNexus to Snowflake
About AppNexus
About SnowFlake
Connect AppNexus to Snowflake in 2023
It is very simple to connect AppNexus to Snowflake, it can be done in a fast and easy manner with Windsor.ai.
First Step
Follow the Tutorial Below:
- Add all the columns that are returned by your connector’s URL.
- Create the WINDSOR_UPLOAD role (name has no importance)
- Create a user and add the previously created role to that user
- Grant rights to the DATABASE to the created user
- Grand the rights to the destination table
- Get the required fields from Snowflake to use the Snowflake destination in Onboard Form
- Get the username
- Get the password
- Get the account
- Get the warehouse
- Get the database
- Get the schema
- Get the table name
Second step
1.You need to select AppNexus as a Data Source and Grant Access to Windsor.ai.
2. In Select Destination select Snowflake as destination
3. Enter all the credentials required and click Save
4. Your data will now be streamed from AppNexus to Snowflake. In case there is an error you will be notified.
AppNexus metrics and dimensions available for streaming into Snowflake
| name | type | description |
|---|---|---|
| Account ID | TEXT | The Account ID |
| Advertiser name | TEXT | The unique identification number for each advertiser. |
| Advertiser id | TEXT | The unique identification number for each advertiser. |
| Campaign | TEXT | The Campaign Name |
| Campaign ID | TEXT | The Campaign ID |
| Clicks | NUMERIC | The Number of Clicks |
| Video completion rate | PERCENT | The ratio of video completions to impressions, expressed as a percentage. |
| Conversion rate | PERCENT | The rate of conversions to impressions. |
| cpa | NUMERIC | The cost per acquisition. |
| cpc | NUMERIC | The cost per click. |
| cpm | NUMERIC | The cost per 1,000 impressions. |
| Creative ID | TEXT | The unique identification number of the creative. |
| Creative media URL | TEXT | The URL of the creative - can be image, flash, HTML, javascript (see format). |
| Creative name | TEXT | The display name of the creative. |
| Ctr | PERCENT | The rate of clicks to impressions. |
| Date | DATE | The Date |
| Deal name | TEXT | The name of the deal. |
| Ecpa | NUMERIC | The effective advertiser spend per conversion/acquisition. |
| Ecpc | NUMERIC | The effective advertiser spend per click. |
| Ecpm | NUMERIC | The effective advertiser spend per 1000 impressions. |
| Gender | TEXT | The gender of the user. For impressions older than 100 days, the gender will be 'u'. |
| Impressions | NUMERIC | The Number of Impressions Served |
| Insertion order | TEXT | The name of the insertion order. |
| Insertion order ID | TEXT | The unique identification number of the insertion order. |
| Insertion order name | TEXT | The name of the insertion order. |
| Line item name | TEXT | The name of the line item. |
| Line item start | DATE | The date and time when the non-seamless line item should stop serving. This value reflects the Advertiser's time zone. |
| Line item ID | TEXT | The unique identification number of the line item. |
| Line item start | DATE | The date and time when the non-seamless line item should start serving. This value reflects the Advertiser's time zone. |
| Media cost | NUMERIC | The total amount spent to purchase all impressions. |
| Pixel ID | NUMERIC | The ID of the conversion pixel. |
| Pixel Name | TEXT | The name of the conversion pixel. |
| Placement ID | TEXT | Placement ID |
| Placement Name | TEXT | The name of the placement |
| Post Click or Post View Conversion | TEXT | The type of conversion. If 'Post Click', the conversion is attributed to a user clicking a creative.If 'Post View', the conversion is attributed to a user viewing a creative.. |
| Post Click or Post View Revenue | NUMERIC | The revenue optionally passed in the conversion pixel using the 'value' parameter. |
| Spend | NUMERIC | The Media Spend |
| Spend for advertiser | NUMERIC | The total amount spent by the advertiser in the advertiser's preferred currency. |
| Type of app | TEXT | The type of inventory. |
| Total conversions | NUMERIC | The total number of post view and post click conversions. |
| Total conversion | NUMERIC | The total number of post view and post click conversions. |
| Total Cost | NUMERIC | The Media Spend (Duplicate) |
| Total revenue | NUMERIC | The total amount of post view and post click revenue. |
| Video Completions | NUMERIC | The total number of times the video creatives played for the entire duration. |
| Viewable impressions | NUMERIC | The number of measured impressions that were viewable |
| Viewability rate | PERCENT | The percentage of impressions that were viewable out of the total number of impressions. |
| View measured impressions | NUMERIC | The total number of impressions that were measured for viewability. |
| View measuremen rate | PERCENT | The percentage of impressions measured for viewability out of the total number of impressions. |
Easily connect AppNexus to Snowflake
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