Connect Google Business Profile to Claude

Connect Google Business Profile to Claude with the Windsor.ai connector from Claude’s directory. Claude reads calls, search keywords and reviews for every location you select, and can reply to reviews, publish posts and update hours after you approve each change.

Google itself offers no Business Profile connector for Claude, so a third-party connector is the no-code route. Up to 10 locations count as one account on the free forever plan.

Free forever plan No credit card needed
logo connect
Windsor.ai is your proven Google My Business to Claude connector
google cloud
meta partner
google partner
snowflake
users love us
medal
soc2
google cloud
meta partner
google partner
snowflake
users love us
medal
soc2

Optimize your business presence with Google Business Profile to Claude integration

What Claude can do with your Business Profile data through Windsor.ai:

Compare every location

Ask which locations get the most calls, direction requests or website clicks, and Claude answers for all selected locations in one table, from fields such as call_clicks, direction_requests and impressions_mobile_maps.

Reply to reviews

Claude finds the reviews you have not answered (review_reply_comment is empty), writes a reply to each that refers to what the customer said, and publishes the replies you approve. A second reply to the same review overwrites the first.

Build custom reports

Ask for a weekly or monthly report per location or per client, and Claude builds the table or chart in the chat. Reports that go back more than 30 days need a paid plan.

Keep listings up to date

Claude checks post_create_time for each location, lists the ones with no “What’s New” post in the last 14 days, and can publish a post with a photo and button after you approve it.

Using Windsor.ai to connect data from Google Business Profile to Claude

Supported fields: 22 metrics120 dimensions

Windsor.ai connects to Google’s Business Profile APIs and gives Claude your locations’ performance, search keywords, reviews, posts and photos. Other routes exist: another vendor’s MCP server added as a custom connector (Claude’s Free plan allows one), a spreadsheet upload, or Google’s APIs from your own code, which needs an approved access application.

The Google Business Profile to Claude guide compares these routes and covers prompts, limits and Claude Code.

gmb performance in claude windsor

Available actions


Create Local Post Publish a standard "What's New" post on the connected Google Business Profile location. Provide the post text, an optional publicly accessible photo URL (JPG or PNG, at least 250x250 px and 10 KB) and an optional call-to-action button. Call-to-action types: BOOK, ORDER, SHOP, LEARN_MORE, SIGN_UP (each needs cta_url) or CALL (uses the listing's phone number, no cta_url). The post can be edited afterwards via update_local_post.

Publish a standard "What's New" post on the connected Google Business Profile location. Provide the post text, an optional publicly accessible photo URL (JPG or PNG, at least 250x250 px and 10 KB) and an optional call-to-action button. Call-to-action types: BOOK, ORDER, SHOP, LEARN_MORE, SIGN_UP (each needs cta_url) or CALL (uses the listing's phone number, no cta_url). The post can be edited afterwards via update_local_post.

Parameters
summarystringRequiredphoto_urlstringcta_typestringcta_urlstringlanguage_codestring
Update Local Post Update the text, photo or call-to-action of an existing post on the connected Google Business Profile location. post_id is the trailing id from the post's resource name (the post_id field of the Local Posts table); full resource names are also accepted. Only the provided fields are changed. Call-to-action types: BOOK, ORDER, SHOP, LEARN_MORE, SIGN_UP (each needs cta_url) or CALL (uses the listing's phone number, no cta_url).

Update the text, photo or call-to-action of an existing post on the connected Google Business Profile location. post_id is the trailing id from the post's resource name (the post_id field of the Local Posts table); full resource names are also accepted. Only the provided fields are changed. Call-to-action types: BOOK, ORDER, SHOP, LEARN_MORE, SIGN_UP (each needs cta_url) or CALL (uses the listing's phone number, no cta_url).

Parameters
post_idstringRequiredsummarystringphoto_urlstringcta_typestringcta_urlstring
Reply to Review Publish the owner's reply to a customer review on the connected Google Business Profile location, or replace the existing reply. review_id comes from the review_id field of the Reviews table; full resource names are also accepted. The reply is public; replying again replaces the existing reply.

Publish the owner's reply to a customer review on the connected Google Business Profile location, or replace the existing reply. review_id comes from the review_id field of the Reviews table; full resource names are also accepted. The reply is public; replying again replaces the existing reply.

Parameters
review_idstringRequiredcommentstringRequired
Upload Photo Add a photo to the connected Google Business Profile location's gallery. Provide a publicly accessible photo URL (JPG or PNG, at least 250x250 px and 10 KB) and the gallery category it belongs to (default ADDITIONAL; COVER and PROFILE replace the current cover or profile photo).

Add a photo to the connected Google Business Profile location's gallery. Provide a publicly accessible photo URL (JPG or PNG, at least 250x250 px and 10 KB) and the gallery category it belongs to (default ADDITIONAL; COVER and PROFILE replace the current cover or profile photo).

Parameters
photo_urlstringRequiredcategorystring
Update Location Info Update the business description, website URL and/or phone numbers of the connected Google Business Profile location. Only the provided fields are changed. Phone numbers are replaced as a set: the listing's current additional numbers are kept unless additional_phones is provided (pass [] to remove them). Google prefers the international format, e.g. '+1 415 555 0132', and rejects numbers that are not valid for the listing's country. Use validate_only=true to check an update without changing the listing. Edits may be reviewed by Google before they appear on the listing.

Update the business description, website URL and/or phone numbers of the connected Google Business Profile location. Only the provided fields are changed. Phone numbers are replaced as a set: the listing's current additional numbers are kept unless additional_phones is provided (pass [] to remove them). Google prefers the international format, e.g. '+1 415 555 0132', and rejects numbers that are not valid for the listing's country. Use validate_only=true to check an update without changing the listing. Edits may be reviewed by Google before they appear on the listing.

Parameters
descriptionstringwebsite_urlstringprimary_phonestringadditional_phonesstringvalidate_onlyboolean
Update Service Items Replace the full list of service items (services offered) on the connected Google Business Profile location. Each item is either structured — a Google-predefined service_type_id valid for one of the location's categories — or free-form — a category_id plus a custom display_name; both take an optional description and price. This replaces all existing service items: to keep current ones, read the location_service_items field first and resend them together with the changes. Google removes duplicate items automatically.

Replace the full list of service items (services offered) on the connected Google Business Profile location. Each item is either structured — a Google-predefined service_type_id valid for one of the location's categories — or free-form — a category_id plus a custom display_name; both take an optional description and price. This replaces all existing service items: to keep current ones, read the location_service_items field first and resend them together with the changes. Google removes duplicate items automatically.

Parameters
service_itemsarrayRequired
Update Categories Set the primary category and the full list of additional categories of the connected Google Business Profile location. Category ids are stable Google ids like 'gcid:plumber' (accepted with or without the 'categories/' prefix); current values appear in the location_primary_category_id and location_additional_categories fields. Replaces all existing categories — omitting additional_category_ids removes every additional category. Category changes may be reviewed by Google and can in some cases trigger re-verification of the listing.

Set the primary category and the full list of additional categories of the connected Google Business Profile location. Category ids are stable Google ids like 'gcid:plumber' (accepted with or without the 'categories/' prefix); current values appear in the location_primary_category_id and location_additional_categories fields. Replaces all existing categories — omitting additional_category_ids removes every additional category. Category changes may be reviewed by Google and can in some cases trigger re-verification of the listing.

Parameters
primary_category_idstringRequiredadditional_category_idsarray
Update Service Area Replace the service area (the list of places the business serves) of the connected Google Business Profile location, and whether the business serves customers only at their locations or also at its own address. Replaces all existing places: to keep current ones, read the location_service_area field first and resend them together with the changes. Google caps the service area at 20 places. Switching a location that currently shows its street address to CUSTOMER_LOCATION_ONLY additionally requires hide_business_address=true. WARNING: hiding the address clears it from the listing and can put the listing back into Google's re-verification flow, which may unpublish it until the business verifies again. With hide_business_address=true the action refuses to run unless acknowledge_reverification_risk is set to true, which requires the end user's explicit approval. Use validate_only=true to check the request without changing the listing.

Replace the service area (the list of places the business serves) of the connected Google Business Profile location, and whether the business serves customers only at their locations or also at its own address. Replaces all existing places: to keep current ones, read the location_service_area field first and resend them together with the changes. Google caps the service area at 20 places. Switching a location that currently shows its street address to CUSTOMER_LOCATION_ONLY additionally requires hide_business_address=true. WARNING: hiding the address clears it from the listing and can put the listing back into Google's re-verification flow, which may unpublish it until the business verifies again. With hide_business_address=true the action refuses to run unless acknowledge_reverification_risk is set to true, which requires the end user's explicit approval. Use validate_only=true to check the request without changing the listing.

Parameters
business_typestringRequiredplacesarrayRequiredhide_business_addressbooleanacknowledge_reverification_riskbooleanvalidate_onlyboolean
Update Attributes Update and/or remove individual attributes (e.g. amenities, payment options, appointment links) of the connected Google Business Profile location. Only the attributes named in the request are touched — unlike the other update actions, the rest of the set is left as is. Currently set attributes can be audited via the location_attributes field; Google rejects attributes that are not available for the location's categories.

Update and/or remove individual attributes (e.g. amenities, payment options, appointment links) of the connected Google Business Profile location. Only the attributes named in the request are touched — unlike the other update actions, the rest of the set is left as is. Currently set attributes can be audited via the location_attributes field; Google rejects attributes that are not available for the location's categories.

Parameters
attributesarrayunset_attribute_idsarray
Update Address Replace the storefront address of the connected Google Business Profile location. WARNING: changing the address can put the listing back into Google's re-verification flow, which may unpublish it until the business verifies again — the action refuses to run unless acknowledge_reverification_risk is set to true, which requires the end user's explicit approval. The whole address is replaced: provide every part the listing should keep (current values are in the location_address_* fields). Google locates the new address on the map itself and rejects one it cannot geocode (PIN_DROP_REQUIRED), e.g. landmark-style lines such as 'Near X'; when the business has not moved, keep_map_pin=true keeps the listing's current map pin instead. The API cannot place a new pin. Google may normalise the stored address (line order, casing). Use validate_only=true to check an address without changing it.

Replace the storefront address of the connected Google Business Profile location. WARNING: changing the address can put the listing back into Google's re-verification flow, which may unpublish it until the business verifies again — the action refuses to run unless acknowledge_reverification_risk is set to true, which requires the end user's explicit approval. The whole address is replaced: provide every part the listing should keep (current values are in the location_address_* fields). Google locates the new address on the map itself and rejects one it cannot geocode (PIN_DROP_REQUIRED), e.g. landmark-style lines such as 'Near X'; when the business has not moved, keep_map_pin=true keeps the listing's current map pin instead. The API cannot place a new pin. Google may normalise the stored address (line order, casing). Use validate_only=true to check an address without changing it.

Parameters
region_codestringRequiredaddress_linesarrayRequiredlocalitystringpostal_codestringadministrative_areastringkeep_map_pinbooleanvalidate_onlybooleanacknowledge_reverification_riskboolean
Set Regular Hours Set the weekly opening hours of the connected Google Business Profile location. Provide one period per continuous open span (a day may have several, e.g. before and after a lunch break; days with no period are shown as closed). For 24-hour opening use 00:00 to 24:00. Replaces all existing regular hours.

Set the weekly opening hours of the connected Google Business Profile location. Provide one period per continuous open span (a day may have several, e.g. before and after a lunch break; days with no period are shown as closed). For 24-hour opening use 00:00 to 24:00. Replaces all existing regular hours.

Parameters
periodsarrayRequired
Set Special Hours Set exceptional opening hours of the connected Google Business Profile location for specific dates (holidays, events). Each period is a date that is either fully closed or open for the given time span. Replaces all existing special hours, so include every upcoming exceptional date in one call; regular hours are not affected.

Set exceptional opening hours of the connected Google Business Profile location for specific dates (holidays, events). Each period is a date that is either fully closed or open for the given time span. Replaces all existing special hours, so include every upcoming exceptional date in one call; regular hours are not affected.

Parameters
periodsarrayRequired
Set Open Status Mark the connected Google Business Profile location as OPEN or CLOSED_TEMPORARILY (e.g. for renovations). A temporarily closed location stays on Google with a "Temporarily closed" label. Reversible by calling this action with the other status.

Mark the connected Google Business Profile location as OPEN or CLOSED_TEMPORARILY (e.g. for renovations). A temporarily closed location stays on Google with a "Temporarily closed" label. Reversible by calling this action with the other status.

Parameters
statusstringRequired
Join over 25,000+ businesses that trust Windsor.ai to streamline Claude to Destination integration
audi logo
colgate
asics
roche
novo nordisk logo
UBS
unicef
verisure
wpp
club med
skoda
heineken
puma
audi logo
colgate
asics
roche
novo nordisk logo
UBS
unicef
verisure
wpp
club med
skoda
heineken
puma

How to connect Google Business Profile to Claude with Windsor.ai

Explore our video tutorial and a step-by-step guide to integrate your data from any source into Claude with the Windsor.ai connector.

1

Select your data source

Choose Google Business Profile as your data source and grant access to Windsor.ai.

Google Business Profile
Google Business Profile
windsor.ai connector claude
google my business claude

FAQs

Does Google have its own Business Profile connector for Claude?

No. Google publishes Business Profile APIs but no connector in Claude’s directory (checked 28 October 2026), so the data reaches Claude through a third-party connector such as Windsor.ai, a file you upload, or your own code. The Google Business Profile to Claude guide compares these options.

Tired of manual Google Business Profile data exports? Try Windsor.ai today to automate your reporting

Access your data from various sources in one place. Get started for free.
g logo
fb logo
big query data
youtube logo
power logo
looker logo