Snapchat Ads Google Data Studio Connector by Windsor.ai

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About the Connector

The Snapchat Ads Data Studio Connector pulls metrics and dimensions for Snapchat Ads. The Insights are retrieved at campaign and ad level.

Prerequisites

The user should have a Snapchat advertiser account to use this connector. During the installation of the connector an authentication token will be generated.

Our privacy policy and terms of use: https://windsor.ai/privacy-statement/

Snapchat Ads Google Data Studio Templates

Available Metrics and Dimensions

NameTypeDescription
Account IDTEXTSnapchat Ads advertiser ID.
Account NameTEXTSnapchat Ads advertiser name.
Ad NameTEXTAd name
Ad Network ConversionsNUMERICAd network reported conversions (alias for Purchases)
Ad Network RevenueNUMERICAd network reported revenue (alias for Purchase Value)
CampaignTEXTCampaign name
ClicksNUMERICNumber of ad clicks (alias for Ad Click)
Achievement Unlocked (Conversion Event)NUMERICNumber of attributed "ACHIEVEMENT_UNLOCKED" conversion events
Ad Click (Conversion Event)NUMERICNumber of attributed "AD_CLICK" conversion events
Ad View (Conversion Event)NUMERICNumber of attributed "AD_VIEW" conversion events
Add Billing (Conversion Event)NUMERICNumber of attributed "ADD_BILLING" conversion events
Add to Cart (Conversion Event)NUMERICNumber of attributed "ADD_CART" conversion events
Add to Wishlist (Conversion Event)NUMERICNumber of attributed "ADD_TO_WISHLIST" conversion events
App Open (Conversion Event)NUMERICNumber of attributed "APP_OPEN" conversion events
Complete Tutorial (Conversion Event)NUMERICNumber of attributed "COMPLETE_TUTORIAL" conversion events
Invite (Conversion Event)NUMERICNumber of attributed "INVITE" conversion events
Level Complete (Conversion Event)NUMERICNumber of attributed "LEVEL_COMPLETE" conversion events
List View (Conversion Event)NUMERICNumber of attributed "LIST_VIEW" conversion events
Login (Conversion Event)NUMERICNumber of attributed "LOGIN" conversion events
Page View (Conversion Event)NUMERICNumber of attributed "PAGE_VIEW" conversion events
Purchases (Conversion Event)NUMERICNumber of attributed "PURCHASE" conversion events
Purchase ValueNUMERICValue of attributed "PURCHASE" conversion events (in Ad Account’s currency)
Rate (Conversion Event)NUMERICNumber of attributed "RATE" conversion events
Reserve (Conversion Event)NUMERICNumber of attributed "RESERVE" conversion events
Save (Conversion Event)NUMERICNumber of attributed "SAVE" conversion events
Search (Conversion Event)NUMERICNumber of attributed "SEARCH" conversion events
Share (Conversion Event)NUMERICNumber of attributed "SHARE" conversion events
Sign Up (Conversion Event)NUMERICNumber of attributed "SIGN_UP" conversion events
Spent Credits (Conversion Event)NUMERICNumber of attributed "SPENT_CREDITS" conversion events
Start Checkout (Conversion Event)NUMERICNumber of attributed "START_CHECKOUT" conversion events
Start Trial (Conversion Event)NUMERICNumber of attributed "START_TRIAL" conversion events
Subscribe(Conversion Event)NUMERICNumber of attributed "SUBSCRIBE" conversion events
View Content (Conversion Event)NUMERICNumber of attributed "VIEW_CONTENT" conversion events
Visit (Conversion Event)NUMERICNumber of attributed "VISIT" conversion events
Custom Event 1 (Conversion Event)NUMERICNumber of attributed "CUSTOM_EVENT_1" conversion events
Custom Event 2 (Conversion Event)NUMERICNumber of attributed "CUSTOM_EVENT_2" conversion events
Custom Event 3 (Conversion Event)NUMERICNumber of attributed "CUSTOM_EVENT_3" conversion events
Custom Event 4 (Conversion Event)NUMERICNumber of attributed "CUSTOM_EVENT_4" conversion events
Custom Event 5 (Conversion Event)NUMERICNumber of attributed "CUSTOM_EVENT_5" conversion events
DateDATEDate
ImpressionsNUMERICNumber of impressions
ObjectiveTEXTThe Objective of the campaign
Video Views to 25%NUMERICVideo views to 25%
Video Views to 50%NUMERICVideo views to 50%
Video Views to 75%NUMERICVideo views to 75%
Time Spent (milliseconds)NUMERICTotal time spent on top Snap ad (milliseconds)
SpendNUMERICAmount of money spent
Swipe Up RateNUMERICThe Swipe Up Rate
Swipe UpsNUMERICNumber of swipes
Total CostNUMERICAmount of money spent (alias for Spend)
Transaction RevenueNUMERICTransaction revenue (alias for Purchase Value)
TransactionsNUMERICNumber of transactions (alias for Purchases)
Video ViewsNUMERICTotal number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap
Video Views (View Time Only)NUMERICTotal number of impressions that meet the qualifying video view criteria of at least 2 seconds, not including swipe ups
Video Views to CompletionNUMERICVideo views to completion