Snapchat Ads Google Data Studio Connector by Windsor.ai

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About the Connector
The Snapchat Ads Data Studio Connector pulls metrics and dimensions for Snapchat Ads. The Insights are retrieved at campaign and ad level.
Prerequisites
The user should have a Snapchat advertiser account to use this connector. During the installation of the connector an authentication token will be generated.
Our privacy policy and terms of use: https://windsor.ai/privacy-statement/
Available Metrics and Dimensions
Name | Type | Description |
---|---|---|
Account ID | TEXT | Snapchat Ads advertiser ID. |
Account Name | TEXT | Snapchat Ads advertiser name. |
Ad Name | TEXT | Ad name |
Ad Network Conversions | NUMERIC | Ad network reported conversions (alias for Purchases) |
Ad Network Revenue | NUMERIC | Ad network reported revenue (alias for Purchase Value) |
Campaign | TEXT | Campaign name |
Clicks | NUMERIC | Number of ad clicks (alias for Ad Click) |
Achievement Unlocked (Conversion Event) | NUMERIC | Number of attributed "ACHIEVEMENT_UNLOCKED" conversion events |
Ad Click (Conversion Event) | NUMERIC | Number of attributed "AD_CLICK" conversion events |
Ad View (Conversion Event) | NUMERIC | Number of attributed "AD_VIEW" conversion events |
Add Billing (Conversion Event) | NUMERIC | Number of attributed "ADD_BILLING" conversion events |
Add to Cart (Conversion Event) | NUMERIC | Number of attributed "ADD_CART" conversion events |
Add to Wishlist (Conversion Event) | NUMERIC | Number of attributed "ADD_TO_WISHLIST" conversion events |
App Open (Conversion Event) | NUMERIC | Number of attributed "APP_OPEN" conversion events |
Complete Tutorial (Conversion Event) | NUMERIC | Number of attributed "COMPLETE_TUTORIAL" conversion events |
Invite (Conversion Event) | NUMERIC | Number of attributed "INVITE" conversion events |
Level Complete (Conversion Event) | NUMERIC | Number of attributed "LEVEL_COMPLETE" conversion events |
List View (Conversion Event) | NUMERIC | Number of attributed "LIST_VIEW" conversion events |
Login (Conversion Event) | NUMERIC | Number of attributed "LOGIN" conversion events |
Page View (Conversion Event) | NUMERIC | Number of attributed "PAGE_VIEW" conversion events |
Purchases (Conversion Event) | NUMERIC | Number of attributed "PURCHASE" conversion events |
Purchase Value | NUMERIC | Value of attributed "PURCHASE" conversion events (in Ad Account’s currency) |
Rate (Conversion Event) | NUMERIC | Number of attributed "RATE" conversion events |
Reserve (Conversion Event) | NUMERIC | Number of attributed "RESERVE" conversion events |
Save (Conversion Event) | NUMERIC | Number of attributed "SAVE" conversion events |
Search (Conversion Event) | NUMERIC | Number of attributed "SEARCH" conversion events |
Share (Conversion Event) | NUMERIC | Number of attributed "SHARE" conversion events |
Sign Up (Conversion Event) | NUMERIC | Number of attributed "SIGN_UP" conversion events |
Spent Credits (Conversion Event) | NUMERIC | Number of attributed "SPENT_CREDITS" conversion events |
Start Checkout (Conversion Event) | NUMERIC | Number of attributed "START_CHECKOUT" conversion events |
Start Trial (Conversion Event) | NUMERIC | Number of attributed "START_TRIAL" conversion events |
Subscribe(Conversion Event) | NUMERIC | Number of attributed "SUBSCRIBE" conversion events |
View Content (Conversion Event) | NUMERIC | Number of attributed "VIEW_CONTENT" conversion events |
Visit (Conversion Event) | NUMERIC | Number of attributed "VISIT" conversion events |
Custom Event 1 (Conversion Event) | NUMERIC | Number of attributed "CUSTOM_EVENT_1" conversion events |
Custom Event 2 (Conversion Event) | NUMERIC | Number of attributed "CUSTOM_EVENT_2" conversion events |
Custom Event 3 (Conversion Event) | NUMERIC | Number of attributed "CUSTOM_EVENT_3" conversion events |
Custom Event 4 (Conversion Event) | NUMERIC | Number of attributed "CUSTOM_EVENT_4" conversion events |
Custom Event 5 (Conversion Event) | NUMERIC | Number of attributed "CUSTOM_EVENT_5" conversion events |
Date | DATE | Date |
Impressions | NUMERIC | Number of impressions |
Objective | TEXT | The Objective of the campaign |
Video Views to 25% | NUMERIC | Video views to 25% |
Video Views to 50% | NUMERIC | Video views to 50% |
Video Views to 75% | NUMERIC | Video views to 75% |
Time Spent (milliseconds) | NUMERIC | Total time spent on top Snap ad (milliseconds) |
Spend | NUMERIC | Amount of money spent |
Swipe Up Rate | NUMERIC | The Swipe Up Rate |
Swipe Ups | NUMERIC | Number of swipes |
Total Cost | NUMERIC | Amount of money spent (alias for Spend) |
Transaction Revenue | NUMERIC | Transaction revenue (alias for Purchase Value) |
Transactions | NUMERIC | Number of transactions (alias for Purchases) |
Video Views | NUMERIC | Total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap |
Video Views (View Time Only) | NUMERIC | Total number of impressions that meet the qualifying video view criteria of at least 2 seconds, not including swipe ups |
Video Views to Completion | NUMERIC | Video views to completion |