Snapchat Ads Google Data Studio Connector by Windsor.ai
+
About the Connector
The Snapchat Ads Data Studio Connector pulls metrics and dimensions for Snapchat Ads. The Insights are retrieved at campaign and ad level.
Prerequisites
The user should have a Snapchat advertiser account to use this connector. During the installation of the connector an authentication token will be generated.
Our privacy policy and terms of use: https://windsor.ai/privacy-statement/
Available Metrics and Dimensions
| Name | Type | Description |
|---|---|---|
| Account ID | TEXT | Snapchat Ads advertiser ID. |
| Account Name | TEXT | Snapchat Ads advertiser name. |
| Ad Name | TEXT | Ad name |
| Ad Network Conversions | NUMERIC | Ad network reported conversions (alias for Purchases) |
| Ad Network Revenue | NUMERIC | Ad network reported revenue (alias for Purchase Value) |
| Campaign | TEXT | Campaign name |
| Clicks | NUMERIC | Number of ad clicks (alias for Ad Click) |
| Achievement Unlocked (Conversion Event) | NUMERIC | Number of attributed "ACHIEVEMENT_UNLOCKED" conversion events |
| Ad Click (Conversion Event) | NUMERIC | Number of attributed "AD_CLICK" conversion events |
| Ad View (Conversion Event) | NUMERIC | Number of attributed "AD_VIEW" conversion events |
| Add Billing (Conversion Event) | NUMERIC | Number of attributed "ADD_BILLING" conversion events |
| Add to Cart (Conversion Event) | NUMERIC | Number of attributed "ADD_CART" conversion events |
| Add to Wishlist (Conversion Event) | NUMERIC | Number of attributed "ADD_TO_WISHLIST" conversion events |
| App Open (Conversion Event) | NUMERIC | Number of attributed "APP_OPEN" conversion events |
| Complete Tutorial (Conversion Event) | NUMERIC | Number of attributed "COMPLETE_TUTORIAL" conversion events |
| Invite (Conversion Event) | NUMERIC | Number of attributed "INVITE" conversion events |
| Level Complete (Conversion Event) | NUMERIC | Number of attributed "LEVEL_COMPLETE" conversion events |
| List View (Conversion Event) | NUMERIC | Number of attributed "LIST_VIEW" conversion events |
| Login (Conversion Event) | NUMERIC | Number of attributed "LOGIN" conversion events |
| Page View (Conversion Event) | NUMERIC | Number of attributed "PAGE_VIEW" conversion events |
| Purchases (Conversion Event) | NUMERIC | Number of attributed "PURCHASE" conversion events |
| Purchase Value | NUMERIC | Value of attributed "PURCHASE" conversion events (in Ad Account’s currency) |
| Rate (Conversion Event) | NUMERIC | Number of attributed "RATE" conversion events |
| Reserve (Conversion Event) | NUMERIC | Number of attributed "RESERVE" conversion events |
| Save (Conversion Event) | NUMERIC | Number of attributed "SAVE" conversion events |
| Search (Conversion Event) | NUMERIC | Number of attributed "SEARCH" conversion events |
| Share (Conversion Event) | NUMERIC | Number of attributed "SHARE" conversion events |
| Sign Up (Conversion Event) | NUMERIC | Number of attributed "SIGN_UP" conversion events |
| Spent Credits (Conversion Event) | NUMERIC | Number of attributed "SPENT_CREDITS" conversion events |
| Start Checkout (Conversion Event) | NUMERIC | Number of attributed "START_CHECKOUT" conversion events |
| Start Trial (Conversion Event) | NUMERIC | Number of attributed "START_TRIAL" conversion events |
| Subscribe(Conversion Event) | NUMERIC | Number of attributed "SUBSCRIBE" conversion events |
| View Content (Conversion Event) | NUMERIC | Number of attributed "VIEW_CONTENT" conversion events |
| Visit (Conversion Event) | NUMERIC | Number of attributed "VISIT" conversion events |
| Custom Event 1 (Conversion Event) | NUMERIC | Number of attributed "CUSTOM_EVENT_1" conversion events |
| Custom Event 2 (Conversion Event) | NUMERIC | Number of attributed "CUSTOM_EVENT_2" conversion events |
| Custom Event 3 (Conversion Event) | NUMERIC | Number of attributed "CUSTOM_EVENT_3" conversion events |
| Custom Event 4 (Conversion Event) | NUMERIC | Number of attributed "CUSTOM_EVENT_4" conversion events |
| Custom Event 5 (Conversion Event) | NUMERIC | Number of attributed "CUSTOM_EVENT_5" conversion events |
| Date | DATE | Date |
| Impressions | NUMERIC | Number of impressions |
| Objective | TEXT | The Objective of the campaign |
| Video Views to 25% | NUMERIC | Video views to 25% |
| Video Views to 50% | NUMERIC | Video views to 50% |
| Video Views to 75% | NUMERIC | Video views to 75% |
| Time Spent (milliseconds) | NUMERIC | Total time spent on top Snap ad (milliseconds) |
| Spend | NUMERIC | Amount of money spent |
| Swipe Up Rate | NUMERIC | The Swipe Up Rate |
| Swipe Ups | NUMERIC | Number of swipes |
| Total Cost | NUMERIC | Amount of money spent (alias for Spend) |
| Transaction Revenue | NUMERIC | Transaction revenue (alias for Purchase Value) |
| Transactions | NUMERIC | Number of transactions (alias for Purchases) |
| Video Views | NUMERIC | Total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap |
| Video Views (View Time Only) | NUMERIC | Total number of impressions that meet the qualifying video view criteria of at least 2 seconds, not including swipe ups |
| Video Views to Completion | NUMERIC | Video views to completion |