Apple Search Ads Google Data Studio Connector by Windsor.ai
+
About the Connector
The Apple Search Ads Data Studio Connector pulls metrics and dimensions from Apple Search Ads. The Insights are retrieved at campaign level.
Once user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.
Prerequisites
The user should have a valid Apple Search Ads login ID and at least one ad account attached to that Apple Search Ads login ID.
Our privacy policy and terms of use.
Available Metrics and Dimensions
| Name | Type | Description |
|---|---|---|
| Ad Group Display Status | TEXT | The state of the operation. |
| Ad Group Id | NUMERIC | The unique identifier for the ad group the search term belongs to. |
| Ad Group Name | TEXT | The name of the ad group, which is unique within the campaign. Responses don't include deleted ad groups. |
| Ad Group Serving State Reasons | TEXT | A list of reasons that displays when an ad group isn't running. |
| Ad Group Serving Status | TEXT | The status of whether the ad group is serving. |
| Ad Group Status | TEXT | The status of the ad group. |
| App | TEXT | The App Name |
| Automated Keywords Opt In | BOOLEAN | The parameter for enabling and disabling Search Match. If true, the system automatically adds optimized keywords in addition to those you explicitly add to the ad group. |
| Campaign | TEXT | The Campaign Name |
| Campaign ID | TEXT | The Campaign ID |
| Clicks | NUMERIC | The Number of Clicks |
| Conversion Rate | NUMERIC | The Conversion Rate |
| Cost Per Acquisition | NUMERIC | The Average Cost Per Acquisition |
| Cpa Goal | NUMERIC | The cost-per-acquisition goal. |
| Cost Per Thousand Impressions | NUMERIC | The Average Cost Per Thousand Impressions |
| Cost Per Tap | NUMERIC | The Average Cost Per Tap |
| Date | DATE | The Date |
| Default Bid Amount | NUMERIC | The default maximum cost per tap or impression bid for the ad group. |
| Deleted | BOOLEAN | An indicator of whether the search term is soft-deleted. |
| End Time | DATE | The scheduled end date and time for the ad group. |
| Impressions | NUMERIC | The Number of Impressions |
| Installs | NUMERIC | The Number of installs |
| Keyword | TEXT | The targeting or negative keywords. |
| Keyword Display Status | TEXT | The state of the keyword display operation. |
| Keyword Id | NUMERIC | The unique identifier for a keyword that belongs to an ad group. |
| Lat off installs | NUMERIC | The Lat Off Installs |
| Lat on installs | NUMERIC | The Lat On Installs |
| Match Type | TEXT | An automated keyword and bidding strategy. See Ad Groups for Search Match use cases. |
| New Downloads | NUMERIC | The Number of New Downloads |
| Org Id | NUMERIC | The identifier of the organization that owns the campaign. Your orgId is the same as your account in the Apple Search Ads UI. |
| Re Downloads | NUMERIC | The Number of Re Downloads |
| Search Term Source | TEXT | The source of the keyword to use as a search term. |
| Search Term Text | TEXT | The search terms to use for app searches. |
| Spend | NUMERIC | The Media Spend |
| Start Time | DATE | The scheduled start date and time for the ad group. |
| Total Cost | NUMERIC | The Media Spend |
| Tap Through Rate | NUMERIC | The Tap Through Rate |