Apple Search Ads Google Data Studio Connector by

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About the Connector

The Apple Search Ads Data Studio Connector pulls metrics and dimensions from Apple Search Ads. The Insights are retrieved at campaign level.

Once user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.


The user should have a valid Apple Search Ads login ID and at least one ad account attached to that Apple Search Ads login ID.

Available Metrics and Dimensions

Ad Group Display StatusTEXTThe state of the operation.
Ad Group IdNUMERICThe unique identifier for the ad group the search term belongs to.
Ad Group NameTEXTThe name of the ad group, which is unique within the campaign. Responses don't include deleted ad groups.
Ad Group Serving State ReasonsTEXTA list of reasons that displays when an ad group isn't running.
Ad Group Serving StatusTEXTThe status of whether the ad group is serving.
Ad Group StatusTEXTThe status of the ad group.
AppTEXTThe App Name
Automated Keywords Opt InBOOLEANThe parameter for enabling and disabling Search Match. If true, the system automatically adds optimized keywords in addition to those you explicitly add to the ad group.
CampaignTEXTThe Campaign Name
Campaign IDTEXTThe Campaign ID
ClicksNUMERICThe Number of Clicks
Conversion RateNUMERICThe Conversion Rate
Cost Per AcquisitionNUMERICThe Average Cost Per Acquisition
Cpa GoalNUMERICThe cost-per-acquisition goal.
Cost Per Thousand ImpressionsNUMERICThe Average Cost Per Thousand Impressions
Cost Per TapNUMERICThe Average Cost Per Tap
DateDATEThe Date
Default Bid AmountNUMERICThe default maximum cost per tap or impression bid for the ad group.
DeletedBOOLEANAn indicator of whether the search term is soft-deleted.
End TimeDATEThe scheduled end date and time for the ad group.
ImpressionsNUMERICThe Number of Impressions
InstallsNUMERICThe Number of installs
KeywordTEXTThe targeting or negative keywords.
Keyword Display StatusTEXTThe state of the keyword display operation.
Keyword IdNUMERICThe unique identifier for a keyword that belongs to an ad group.
Lat off installsNUMERICThe Lat Off Installs
Lat on installsNUMERICThe Lat On Installs
Match TypeTEXTAn automated keyword and bidding strategy. See Ad Groups for Search Match use cases.
New DownloadsNUMERICThe Number of New Downloads
Org IdNUMERICThe identifier of the organization that owns the campaign. Your orgId is the same as your account in the Apple Search Ads UI.
Re DownloadsNUMERICThe Number of Re Downloads
Search Term SourceTEXTThe source of the keyword to use as a search term.
Search Term TextTEXTThe search terms to use for app searches.
SpendNUMERICThe Media Spend
Start TimeDATEThe scheduled start date and time for the ad group.
Total CostNUMERICThe Media Spend
Tap Through RateNUMERICThe Tap Through Rate